Cubic Marketing to Educate California Residents on Cash For Clunkers Program

We have read about it but does everyone understand what the Cash for Clunkers program is really all about? Apparently that needs to be addressed and one good medium to do it is through direct mail. And to make sure that Californians get every detail about this new program that aims to rid consumers of their old cars to get savings off the purchase of new ones, Cubic Marketing has been tasked to deliver the message in a massive effort to educate motorists and dealerships on what this bill is really about.

Cubic Marketing will be responsible for generating and distributing direct mail pieces that will inform the general public and car dealers about the new bill which grants car buyers a voucher of up to $4,500 if they trade in their current clunker for a new, more fuel efficient vehicle.

While we can always find out for ourselves via the web or from the official website of the Cash for Clunkers, the fact remains that not all people would be that tech savvy in finding out more about it. Further, this helps boost the actual intent of the program in a move to help the growing interest in what they can get for their old vehicles.

(Source) Press

Tags: californians, car buyers, car dealers, clunker, consumers, direct mail, fuel efficient vehicle, marketing, massive effort, motorists, old cars, tech savvy, voucher