Monday January 26th Chrysler LLC will kick off a new incentive plan called, “Employee Pricing Plus” that will offer employee pricing to all customers on certain Jeep, Dodge, and Chrysler models, and will boost rebates to as much as $6,000. The maximum $6,000 rebates apply only to 2008 models, although lesser rebates are still available on 2009 models too. Chrysler is struggling to remain solvent while coping with a backlog of unsold 2008 vehicles at dealerships. Rumors of financial trouble at the Chrysler have been driving down already sluggish sales causing even more financial trouble for the Detroit giant.
The downward sales spiral seems to continue no matter what steps Chrysler takes. Recently Chrysler agreed to transfer a 35% share to Italian automaker Fiat, only to discover the next day that Fiat is losing enormous amounts of money too
Tags: Chrysler, Discounts, Employee Pricing