Chinese Company Looking to Buy Volvo?

Remember back in March when we were talking about all those vague rumors about who wanted to buy Volvo out from under Ford?

Turns out the name of the business is Geely Automotive, along with a state-owned partner.  Both of these outfits are flush with cash while riding one of the largest domestic car market expansions in history.

Now, this move actually helps Geely out pretty substantially, as its cars are big, BIG names at home but they’re not so hot abroad.  I don’t know about you but I hadn’t even heard of “Geely Automotive” before today.  But if they can get some of their cars and manufacture them under the Volvo banner, they’ll get a serious halo effect advantage from the Volvo name.  Everyone’s heard of Volvo, after all, and a Geely car made by Volvo would have a better public perception.

We’ll keep an eye out and see if this deal goes anywhere, or if it’s just more corporate smoke and mirrors.