Porsche said China may pass Germany as its second-biggest market within the next three years based on rising demand for new Panamera sports sedan. Porsche revealed the car at the Shanghai auto show in April. “All premier manufacturers are showing good results” in China, Helmut Broeker, Porsche’s China head, said in a recent interview in Shanghai. The country was Porsche’s third-biggest market last year, up from 15th in 2006.
Porsche is planning to add more dealers in China and transfer its local office to Shanghai, the country’s financial capital, to help promote sales. Porsche anticipates about a third of its predicted 20,000 Panamera sales a year to come from China and the remainder of Asia. The Panamera is expected to start at more than $270,000 in China when it goes on sale in late 2009.
Tags: china, market, panamera, Porsche
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