Cheaper and Revamped Toyota Prius Comes Out

Toyota unveils its answer to the Honda Insight, a cheaper and improved version of its originally dispatched Toyota Prius. Toyota has set the new price to be at $21,600 and has made a yearly sales quota milestone between 300,000 to 400,000 for the new version. For the still available previous versions, Toyota will reported slash the prices despite the new batch’s arrival.

Toyota seems to be preparing for the Honda Insight’s rampage as it not only offers an affordable but sensible car in the making. The market that Toyota is aiming to penetrate are the car rentals and corporate customers aside from the usual private sector car buyers.

Toyota – which also makes the Camry sedan and Lexus luxury models – has long been the leader in the hybrid market, having sold a cumulative 1.256 million Prius cars in more than 40 countries and regions, making the model the top-seller among hybrids.

(Source) Press

Tags: Camry, car buyers, car rentals, Cars, corporate customers, Honda, honda insight, hybrids, Lexus, luxury models, previous versions, prius toyota, private sector, sales quota, sensible car, toyota prius