Carooma Guides Car Buffs Online

The secret towards being conservative in the auto industry is not on the cars you buy but on how well you know your car components. While some rely heavily on word of mouth, there is an online site that can help you visualize your car and make the necessary adjustments to be a wise motorist.

Carooma (carooma.com) today announced the beta launch of its online service which lets users configure and visualize auto parts and accessories on their own cars. As consumers spend less on new cars and more on options and parts, Carooma helps them get what they’re looking for.

According to a Reuters report dated September 3rd, 2008, U.S. auto sales in July sunk to a 16-year low and are have been falling for 10 straight months. Of 33 car brands sold in the U.S., only five posted increased year on year sales in August, while the rest reported an average decrease of 22.8% in sales, Autoblog reports.

To capitalize on this increasing demand, Carooma built an online application that lets users configure and view different combinations of auto parts from a variety of third party manufacturers with realistic 3D models. “With consumers spending thousands of dollars on customizing cars, we wanted to give them greater confidence in their purchase decisions, and help ensure that they’re getting what they want,” says AJ Mak, co-founder of Carooma.

Carooma also calculates the cost of selected parts so you know if what you are seeing is within budget. “When you talk about shopping for customized products, static pictures alone just aren’t going to work anymore, your shopping experience needs to be customized too.” said Mak.

(Source) Press

Tags: auto industry, auto sales, car brands, car buffs, car components, customized products, customizing cars, necessary adjustments, new cars, party manufacturers, purchase decisions, realistic 3d models, reuters report, u s auto