And the answer to the big question above? Chrysler.
Ouch.
See, this is doubly unnerving after discovering that, yesterday, they were still trying to get a cohesive corporate strategy together and won’t actually have one until sometime later today. Or at least not one they want to tell their franchisees about, who are probably all looking at this news with a kind of confused rage and just longing to scream various epithets at anyone who’s in charge over there.
Chrysler needs a comeback, plain and simple. So what they’ve got to do is offer stuff you can’t get anywhere else. Frankly, I have a hard time imagining just what it is they CAN do. I drive a Chevy, myself, a wonderful if aging Monte Carlo, and my folks drive Ford Explorers. There’s not a whole lot of taste issues as I’m considering switching to a pickup fairly soon anyway, and chances are I will go either Ford or Chevy.
Chrysler needs to get some new and interesting product, or it doesn’t matter how many bailouts it gets–it’s still done for.
Tags: Business, Chrysler, Ford, GM, improvement, lagging, Toyota