Car Free Challenge from Zipcar Low-Car Diet

Diets don’t only cover humans. They are now used for cars as the continued rise in fuel costs and car maintenance continue to bring harder times to the modern consumer. But perhaps it is in the type of lifestyle you follow to which ZipCar issues a challenge through its Low-Car Diet.

Beginning July 15, participants will hand over the keys to their personal cars and commit to living one month without the use of their vehicles. Instead, they will utilize public transportation, increase walking and biking, and be given a membership to Zipcar to access the vehicles when necessary.

Among the perks included in this program include:

• Five free servings of Berry Chill’s all-natural chilled yogurt each week
• A one-month gym membership at Equinox
• Airbrush tans from Ortanic
• Montague Corporation will provide one lucky Chicago participant with a SwissBike TX

“Chicago’s Low-Car Diet is an opportunity for residents to experience all of the benefits of living car-free and encourages them to rethink their routine and opt for a smarter and healthier lifestyle,” said Mark Norman, president and COO of Zipcar. “Last year’s Low-Car Diet demonstrated that trying a car-free lifestyle can lead to permanent car shedding, and we believe even more Chicagoans will discover the same benefits this year.”

(Source) Press

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