BMW Pre-Owned Cars Piling Up
While most car manufacturers are trying to cope up with the times and devise schematics to avoid falling into the financial hole, BMW is enjoying great tidings with its pre-order offering.
The demand for BMW’s certified used vehicles in the U.S. has jumped off to an excellent 2009 start. In the first two months of 2009, BMW Certified Pre-Owned (CPO) sales are up by 24 percent to 19,000 units and the company is on track to beat last year’s record number of 104,000 units continuing to lead the premium segment of the market.
In the current economic climate, BMW Certified Pre-Owned vehicles have become a significant source of revenue for BMW dealers, not only balancing new car sales but also generating additional aftersales and warranty business.
Every Certified Pre-Owned BMW comes with a protection plan that is designed to exceed customer expectations, since only the best pre-owned BMW vehicles — recent models with less than 60,000 miles or less than 60 months old — are selected for certification. In addition, BMW provides warranty coverage for every Certified Pre-Owned vehicle for a total of 6 years/100,000 miles (whichever comes first) from the vehicle’s original in-service date.
(Source) Press
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