CarBuyersNoteBook

The BMW Group in the U.S. (BMW and MINI combined) reported May sales of 22,993 vehicles which is a decrease of 27.7 percent from the 31,781 vehicles sold in the same month of 2008. However, this month, the Midwest and Northest indicated signs of buyers’ interest and that’s good news for the entire premium market. “As we have been seeing all year, customers remain cautious, and when they shop for premium products they are buying brands that have a history of value, dependability and enduring quality. This has helped sales in our core 3 Series, 5 Series and X5 range,” said Jim O’Donnell, President of BMW of North America, LLC.

The company’s Ultimate Service including the four-year no cost maintenance program in combination with one of the highest residual values in the industry contributes to BMW being a secure purchase in this environment. In May, the BMW 3 Series attained an important milestone in the U.S. with over two million units sold since the launch of the first 3 Series (320i) back in November 1976. The BMW 3 Series has remained the unmatched benchmark in the premium segment for over 30 years.