Auto news and reviews from Car Buyer's Notebook.com: Subaru Archives

August 5, 2008

Nissan Murano, Volkswagen Tiguan Rated 'Very Good' in New Tests

YONKERS, N.Y. -- The new Volkswagen Tiguan and redesigned Nissan Murano achieved "Very Good" overall scores - and outpointed some of their competitors - in Consumer Reports' tests of compact and midsized, two-row sport-utility vehicles for the September issue.

The Tiguan and Murano were part of a group of six vehicles including the Infiniti EX, Land Rover LR2, Volkswagen Touareg 2, and Jeep Grand Cherokee that were tested. Prices-as-tested for the vehicles ranged from $35,479 for the Tiguan to $43,350 for the Touareg.

Continue reading "Nissan Murano, Volkswagen Tiguan Rated 'Very Good' in New Tests"

August 1, 2008

Subaru July 2008 Sales Up 5%

CHERRY HILL, N.J. -- Subaru of America, Inc. today reported July sales of 16,271 total units -- a 5% increase over the same month in 2007.

The company posted total Year-to-Date sales of 110,366 units, a 5% gain over YTD July 2007 (105,592 units).

Continue reading "Subaru July 2008 Sales Up 5%"

2009 Subaru Impreza WRX to Debut at X Games 14

CHERRY HILL, N.J. -- The newly-announced 2009 Subaru Impreza WRX will make its public debut at X Games 14, to be held in Los Angeles, Calif. July 31 - August 3.

Boasting engine and handling upgrades, the 265 horsepower WRX will be on show at the Subaru display in the Sponsor's Village. A 2009 Subaru Impreza WRX will be awarded to the "Subaru Most Outstanding Athlete of the Games" recipient.

Continue reading "2009 Subaru Impreza WRX to Debut at X Games 14"

July 31, 2008

Subaru Unleashes New 265 HP 2009 Impreza WRX

CHERRY HILL, N.J. -- Performance leaps to a higher level in the 2009 Subaru Impreza WRX thanks to a 265-horsepower turbocharged intercooled Boxer engine, retuned suspension and wider, lower-profile summer performance tires.

The Impreza WRX moves closer to its supercar stablemate, the WRX STI in spirit, performance and styling with a new familial grille, integrated front spoiler and body-side moldings and gunmetal gray alloy wheels.

Continue reading "Subaru Unleashes New 265 HP 2009 Impreza WRX"

July 18, 2008

Subaru Forester Named to 'Ten Toughest Cars on the Road' List

CHERRY HILL, N.J. -- The Subaru Forester has been named to Forbes.com 'Ten Toughest Cars on the Road' list. The all-new Forester continues to garner awards from leading publications and in the month of June posted a 41% increase in sales over the same month the previous year.

To make the list, the Forester had to meet several measures, such as the most recent National Highway Transportation and Safety Administration and Insurance Institute of Highway Safety front and side crash-test ratings, Consumer Reports' 2007 Overall Road Test Scores, Strategic Vision's 2007 New Vehicle Experience and Vincentric's estimated five-year repair costs.

Continue reading "Subaru Forester Named to 'Ten Toughest Cars on the Road' List"

July 10, 2008

Subaru of America Appoints New Dealership in Jackson Hole

CHERRY HILL, N.J. -- Subaru of America, Inc. announced today that the company has appointed Teton Motors in Jackson Hole, Wyo., a Subaru dealership.

"We are excited to welcome Teton Motors into the Subaru family," says Jim Pernas, regional vice president, Subaru of America, Inc. "The Northwest region has long been a stronghold for Subaru and this new franchise will continue to solidify our presence in the area."

Continue reading "Subaru of America Appoints New Dealership in Jackson Hole"

July 9, 2008

Subaru Sponsors the Mount Washington Observatory Education Series

CHERRY HILL, N.J. -- Subaru of America, Inc. announced today that the company will be the Title Sponsor of the Mount Washington Observatory, 2008 Subaru Science in the Mountains: A Passport to Science series.

"Sponsoring the Science in the Mountain Series makes sense for Subaru," notes Tim Mahoney, senior vice president and CMO, Subaru of America, Inc. "We know that our customers enjoy the types of educational activities offered through the Mount Washington Observatory and hope that our support over the past sixteen years has helped expand their educational offerings."

Continue reading "Subaru Sponsors the Mount Washington Observatory Education Series"

July 1, 2008

Subaru Reports June Sales Up 5%

CHERRY HILL, N.J. -- Subaru of America, Inc. today reported June sales of 18,007 total units resulting in the company having another month of increased sales.

The 2009 Subaru Forester continues its strong sales start, up 41 percent over the same period last year, while the Subaru Legacy maintains its increase in sales, up 19 percent over the same period last year.

Continue reading "Subaru Reports June Sales Up 5%"

Redesigned Subaru Forester Becomes Top-Rated Small SUV

YONKERS, N.Y. -- The redesigned Subaru Forester emerged as Consumer Reports' new top-rated small sport-utility vehicle, following testing of seven SUVs for the August issue. The Toyota RAV4 had previously been top-ranked by CR in that category.

The Forester 2.5XT Limited achieved an "Excellent" overall score in CR's battery of more than 50 tests at its Auto Test Center in East Haddam, CT.

Continue reading "Redesigned Subaru Forester Becomes Top-Rated Small SUV"

June 28, 2008

Subaru showcases Stella plug-in concept

TOKYO -- Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced the successful development of its Subaru Plug-in STELLA Concept model, a prototype electric vehicle (EV). FHI will provide five units of the Plug-in STELLA Concept for use at the Hokkaido Toyako Summit to be held July 7 through 9, 2008.

Continue reading "Subaru showcases Stella plug-in concept"

June 16, 2008

Subaru Expands California Presence

CHERRY HILL, N.J. -- Subaru of America, Inc. announced the opening of its latest dealership, Subaru of Puente Hills, CA.

The company celebrated the opening with a VIP ceremony at which executives from Subaru of America, Inc., Subaru of Puente Hills, and distinguished members of the local community were in attendance.

Continue reading "Subaru Expands California Presence"

Subaru Sponsors Geological Society of America

CHERRY HILL, N.J. -- Subaru of America, Inc., SOA, announced it will sponsor the Geological Society of America, GSA, for the eighth consecutive year.

With more than 21,000 members, GSA provides access to elements essential to the professional growth of earth scientists at all levels of expertise.

Continue reading "Subaru Sponsors Geological Society of America"

June 4, 2008

Top Selling Crossovers in the United States for May 2008

With total SUV sales down 19.5% in May, not even the crossover segment was able to escape unscathed -- the smaller ute/station wagon category was also down 5%, as consumers decided they didn't even want mini-SUVs over more fuel efficient cars.

Besides the usual suspects a couple vehicles did well in consumers' quest for smaller wagons, including the Dodge Journey, Nissan Rogue and Subaru Forester. Also of note is that GM placed both the GMC Acadia and Saturn Vue in the top 15, which is good news for that new platform, and for the parent company that suffered a big blow for the month.

After the jump, the top 15 best selling crossovers for May 2008:

Continue reading "Top Selling Crossovers in the United States for May 2008"

June 3, 2008

Subaru Reports All Time Record May Sales, Up 13%

CHERRY HILL, N.J. -- Subaru of America, Inc. today reported the Company's best May sales ever with 18,436 total units sold. Retail sales were up 13% over the same month in 2007, driven by strong consumer demand.

The new 2009 model year Subaru Forester was up 66%, the Tribeca SUV posted a 4% gain and the Outback wagon saw a 9% loss.

Continue reading "Subaru Reports All Time Record May Sales, Up 13%"

Hyundai Elantra Tops Toyota Corolla in Small Sedan Test

YONKERS, N.Y. -- After testing a group of compacts and subcompacts, Consumer Reports judged the Hyundai Elantra SE best with an "Excellent" overall road test score. But three other compact cars, Subaru Impreza, Toyota Corolla and Ford Focus, also achieved "Very Good" ratings in a report on gas-saving sedans published in the July issue.

The Corolla achieved a very impressive 32 mpg overall in Consumer Reports' real-world fuel economy tests. That's among the best gas mileage CR has seen in a conventional gasoline-powered car with an automatic transmission. Only the smaller Honda Fit (32 mpg) and Toyota Yaris (33 mpg) subcompacts do as well or better.

Continue reading "Hyundai Elantra Tops Toyota Corolla in Small Sedan Test"

May 29, 2008

Subaru Honors Dealers Celebrating 25 Years

CHERRY HILL, N.J. -- Tomohiko Ikeda, president and CEO of Subaru of America, Inc. honored five dealers celebrating their 25th anniversary with the franchise at the Subaru National Business Conference in Salt Lake City, Utah.

"On behalf of Subaru of America, I'd like to congratulate our dealers who have celebrated twenty-five years with Subaru," said Tim Colbeck, vice president of sales for Subaru of America, Inc.

Continue reading "Subaru Honors Dealers Celebrating 25 Years"

May 27, 2008

Subaru Outback Gets Rave Long-Term Review

Editor's note: One of our readers just wrote in to give us a long-term review on his 2006 Subaru Outback that now has 27,000 miles on the odometer, and we thought this real world feedback would be on interest:

It was two years ago that we traveled out of town to buy a shower curtain and came home with a 2006 Subaru Outback Limited. Our experience with this fine automobile has been outstanding.

There have been no issues of any kind. We just drive and continue to enjoy the engineering built into it.

Continue reading "Subaru Outback Gets Rave Long-Term Review"

May 22, 2008

2009 Subaru Forester Earns Highest Ratings in Crash Tests

CHERRY HILL, N.J. -- Subaru of America, Inc. today announced that the 2009 Subaru Forester earned the highest rating in the U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) New Car Assessment Program (NCAP) crash tests.

The Subaru Forester received five stars in both the frontal and side-impact crash tests for all seating positions.

Continue reading "2009 Subaru Forester Earns Highest Ratings in Crash Tests"

May 13, 2008

Subaru Sponsors Fourth Annual San Fran Asian Heritage Celebration

CHERRY HILL, N.J. -- Subaru of America, Inc. is a proud sponsor of the Fourth Annual Asian Heritage Street Celebration. The Company began its entrance into the Asian market in the San Francisco Bay area over four years ago when it introduced its in-language and in-culture advertising to the community.

"We think it's wonderful to be part of this great cultural celebration," said Tim Mahoney, senior vice president and chief marketing officer for Subaru of America, Inc.

Continue reading "Subaru Sponsors Fourth Annual San Fran Asian Heritage Celebration"

May 12, 2008

2008 Fuel Economy Guide Available for Download

The EPA has issued a comprehensive PDF guide to fuel economy of all 2008 vehicles, which you can download by right-clicking here.

In today's gas market, buyers are more sensitive than ever about buying cars that get good mileage, and more important, they want the government ratings to be as accurate as possible -- nobody wants to buy a vehicle that gets 10% worse mileage in the real world than the sticker rating.

To address this situation, the EPA has started using an updated test to assign more accurate MPG ratings to new vehicles, and you can learn about that by watching the video in this post.

May 9, 2008

Subaru 2.5 Liter Turbo Engine Named International Engine of the Year

CHERRY HILL, N.J. -- Subaru's 2.5-liter Boxer turbo engine has won the 2008 International Engine of the Year award in the 2.0-liter to 2.5-liter category.

"This is a testament to the unique design qualities of our Boxer engine," said Tim Mahoney, senior vice president and chief marketing officer for Subaru of America, Inc. "Subaru has been producing Boxer engines for over 40 years and we are delighted to once again be recognized by the International Engine of the Year Awards committee."

Continue reading "Subaru 2.5 Liter Turbo Engine Named International Engine of the Year"

May 6, 2008

Volkswagen Rabbit Ranked Best in Test of Affordable Hatchbacks

YONKERS, N.Y. -- The Volkswagen Rabbit emerged as Consumer Reports' top-rated affordable hatchback following tests of six vehicles for the June issue. The Rabbit outpointed CR's previously top-rated hatchback, the Mazda3.

"With agile handling and a versatile, well-finished interior, the Rabbit feels solid and is a pleasant car to drive," said David Champion, senior director of Consumer Reports' Auto Test Center in East Haddam, Connecticut. "The Rabbit has commendable fit and finish, a versatile interior, and agile handling."

Continue reading "Volkswagen Rabbit Ranked Best in Test of Affordable Hatchbacks"

May 4, 2008

Top twenty best selling small cars for April 2008

Americans rediscovered cars in April 2008, with small cars in particular accounting for nearly one in five of all vehicles sold in an otherwise down month.

Toyota had four vehicles in the top twenty, General Motors had three; Nissan, Hyundai and Kia had two apiece. And Dodge has a hit with the Caliber, which made the list at number 9.

With people paying nearly $4 per gallon of gas nationwide, it appears that the free market has achieved what environmentalists have been clamoring about for years -- to conserve fuel by buying smaller vehicles.

The top twenty best selling small cars for April 2008:

Continue reading "Top twenty best selling small cars for April 2008"

May 2, 2008

Subaru Reports Record April Retail Sales, Up 22%

CHERRY HILL, N.J. -- Subaru of America, Inc. today reported April sales of 16,771 total units -- a record for the month of April. Retail sales were up 22% over the same month in 2007, driven by strong consumer demand.

Both the Forester and Legacy model lines recorded substantial gains over the same period last year. The newly introduced 2009 model year Subaru Forester was up 49 percent while the Subaru Legacy was up 32 percent. Sales of all Subaru model lines were up while Forester and Impreza totals represent records for the month of April.

Continue reading "Subaru Reports Record April Retail Sales, Up 22%"

May 1, 2008

Subaru Ranked #2 on Best Adoption-Friendly Workplaces in America List

CHERRY HILL, N.J. -- Subaru of America, Inc. was ranked #2 on the Best Adoption-Friendly Workplaces in America list released today by the Dave Thomas Foundation for Adoption. The list was made up of large, medium and small businesses with Subaru named #2 in the medium sized company category.

"This is a great honor for us to be recognized as one of the Best Adoption-Friendly Workplaces in America," said Tom Doll, executive vice president and CFO for Subaru of America, Inc. "We are proud of our reputation as a family-focused organization."

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April 30, 2008

2008 Subaru Impreza named cool car under $18,000

CHERRY HILL, N.J. -- The 2008 Subaru Impreza was named today one of the Top 10 Coolest New Cars Under $18,000 by Kelley Blue Book. The leading provider of new- and used-vehicle information announced their picks of vehicles. The list features kbb.com editors' picks of vehicles that are fun, fuel efficient, practical and with more amenities than ever before.

"We are honored to have the Impreza recognized as not only cool, but also practical, especially at a time when gas prices keep rising," says Tim Mahoney, chief marketing officer for Subaru of America, Inc.

Continue reading "2008 Subaru Impreza named cool car under $18,000"

April 25, 2008

Subaru of America Unveils New Marketing Campaign

Love. It's What Makes a Subaru a Subaru

CHERRY HILL, N.J. -- Subaru of America, Inc. today announced a new marketing campaign based on the strong emotional bond Subaru owners have with their vehicles.

The campaign, developed by the company's brand agency, Carmichael Lynch, features print, TV and digital media components.

Continue reading "Subaru of America Unveils New Marketing Campaign"

April 21, 2008

Subaru Celebrates 40th With Cherry Tree Donations Across the Nation

CHERRY HILL, N.J. -- This year, Subaru of America, Inc. celebrates its 40th anniversary in the United States -- and while some car companies might mark the occasion with a sleek concept car or a lavish party, Subaru is ringing in "the big 4-0" by planting what will amount to a small forest of trees -- as many as 160 trees -- across the country.

Symbolizing four decades, or forty years, of Subaru in the American community, locations receiving cherry trees include Aurora, CO; Austell, GA; Cherry Hill, NJ; Itasca, IL; Pennsauken, NJ; Portland, OR; Westampton, NJ; and Whitestown, IN.

Continue reading "Subaru Celebrates 40th With Cherry Tree Donations Across the Nation"

April 18, 2008

2009 Subaru Forester Earns IIHS '2008 Top Safety Pick'

CHERRY HILL, N.J. -- The all-new 2009 Subaru Forester has earned the Insurance Institute for Highway Safety's, "2008 Top Safety Pick" award.

To win this award, a vehicle must offer superior overall crash protection among the vehicles in their class. To qualify, a vehicle must earn the highest rating of good in the Institute's front, side, and rear tests and be equipped with electronic stability control.

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Subaru Forester is Top Safety Pick

ARLINGTON, Va. -- The redesigned 2009 Subaru Forester, a small SUV, earns the Insurance Institute for Highway Safety's TOP SAFETY PICK award. Winners afford superior overall crash protection among the vehicles in their class.

To qualify, a vehicle must earn the highest rating of good in the Institute's front, side, and rear tests and be equipped with electronic stability control.

Continue reading "Subaru Forester is Top Safety Pick"

April 15, 2008

Subaru Donates Tribeca SUV on Today Show

CHERRY HILL, N.J. -- Subaru of America, Inc. today donated a 2008 Subaru Tribeca Limited to the Eldora Special Recreation Program (ESRP). Al Roker of the Today Show was on hand to accept the donation through his Today Show 'Lend a Hand' program.

Tim Mahoney, senior vice president of Subaru of America said, "We are delighted to support this worthy cause in one of our strongest markets. Many Subaru owners are avid skiers and the goals of this charity are a good fit for us."

Continue reading "Subaru Donates Tribeca SUV on Today Show"

'Subaru River Jam': Free Concert Series at U.S. National Whitewater Center

CHERRY HILL, N.J. -- Subaru of America, Inc. has partnered with the U.S. National Whitewater Center in Charlotte, NC to present an inaugural free outdoor summer and fall concert series.

The event title, 'Subaru River Jam,' speaks to both Subaru's support of the event and the musical acts that will jam on stage. The title also highlights the center's signature feature -- a multiple-channel, customizable whitewater river for rafting, canoeing and kayaking, which will be used for the 2008 U.S. Olympic team trials in April.

Continue reading "'Subaru River Jam': Free Concert Series at U.S. National Whitewater Center"

April 6, 2008

Subaru Lease Deals for April

Subaru is offering the following lease deals for April:

2008 SUBARU IMPREZA Lease -- $179 per month for 36 months with $978 due at lease signing.

2008 SUBARU OUTBACK Lease -- $219 per month for 36 months with $1,918 due at lease signing.

Continue reading "Subaru Lease Deals for April"

April 5, 2008

April Subaru Rebates Available at CurrentAutoRebates.com

Subaru is offering up to a $2,000 rebate on the Forester SUV, $1,000 on the Legacy model line and up to a $1,500 rebate on the Outback wagon. Low interest financing is also available.

Programs end 4/30/08.

If you would like to research current auto rebates for all make and models for sale in the United States, check out CurrentAutoRebates.com, a fabulous service that allows you to check up on all rebate programs through a handy PDF report. The service is free and available now!

April 2, 2008

Updated: VW Extends No Money Down Lease Program

Volkswagen is running an across the lineup, no money down lease event they've dubbed, "Sign Then Drive."

And it's exactly what it sounds like -- walk into a Volkswagen dealer, and if you've good enough credit, you can drive off in a brand new car without spending a dime. Upfront, that is.

No matter which model you choose, the program is for a 36-month lease. Prices range from $249 a month for wither the Jetta or the Rabbit, $499 a month for the Touareg SUV or $389 a month for the EOS hardtop convertible.

VW's Sign Then Drive program ends April 30, 2008.

Subaru Appoints Heather Ward Manager of Corporate Communications

CHERRY HILL, N.J. -- Subaru of America, Inc. today announced the appointment of Heather Ward to manager of corporate communications. Reporting to the director of corporate communications for Subaru, Ward will be responsible for the company's corporate and internal communications.

"We are very pleased to have Heather join Subaru," said Michael McHale, director of corporate communications, Subaru of America, Inc. "She will be a great asset to the team as she has extensive retail, service and automotive aftermarket experience."

Continue reading "Subaru Appoints Heather Ward Manager of Corporate Communications"

April 1, 2008

Subaru Reports Strong March Sales

CHERRY HILL, N.J. -- Subaru of America, Inc. today reported March sales of 16,685 total units. Retail sales were up 1% over March 2007, while fleet deliveries were lower than at the same time in 2007. Fleet deliveries are expected to be made up later in the year.

Both the Impreza and Legacy model lines recorded gains over the same period last year. The 2009 model year arrived in dealerships the last week of the month and sales were reported as brisk.

Continue reading "Subaru Reports Strong March Sales"

March 30, 2008

2008 Subaru Forester Accessories Brochure

Subaru has a raft of accessories available for the 2009 Forester.

These interior and exterior add-ons can boost your vehicle's value, performance, style and function - as well as add a personal touch. To view the brochure online, click here to see the PDF.

For details and pricing, contact your Subaru dealer.

Subaru Hosts Dining Out For Life

Dining Out For Life, one of the nation's favorite ways to fight AIDS, returns on Thursday, April 24, 2008 for its 15th year.

When you dine at one of the more than 3,000 participating restaurants on this day, a portion of your bill goes directly to a licensed HIV/AIDS service organization in your area. Incredibly, more than $2 million dollars a year is raised from this event to support the missions of agencies throughout North America.

Continue reading "Subaru Hosts Dining Out For Life"

Vehicle Maintenance and My.Subaru.com

Register your vehicle on My.Subaru.com and take advantage of e-mail reminders that help you keep up a proper maintenance schedule.

In addition, get important service campaigns and discount coupons for Service, Parts and Accessories by activating your personal My.Subaru.com site with your vehicle identification number. Check out all the benefits at My.Subaru.com.

Subaru Boxer Diesel Makes History

Subaru unveiled the world's first Turbo Diesel Boxer Engine to the media in Spain ahead of its European debut this Spring.

The 2.0 Subaru Diesel Boxer Engine will power both the Legacy and Outback models.

With diesel now taking over 70% of sales in many European countries, Subaru's European customers welcome the diesel addition to the Subaru lineup.

Subaru diesel models should be domestically available in two to three years.

March 26, 2008

Subaru Cherry Blossom Festival Opens April 5th in Philly

CHERRY HILL, N.J. -- Subaru of America, Inc. is returning for the fifth year as title sponsor of the Subaru Cherry Blossom Festival, taking place in Philadelphia from April 5-19.

Tim Mahoney, chief marketing officer for Subaru of America said: "we are delighted to return for a fifth time as title sponsor of this event in our Delaware Valley home. Subaru owners have a great affinity for the outdoors and the environment and so the Cherry Blossom Festival is also a great way for us to celebrate that relationship"

Continue reading "Subaru Cherry Blossom Festival Opens April 5th in Philly"

March 24, 2008

The Redesigned 2009 Subaru Forester

The 2009 Subaru Forester had been totally redesigned from the ground up, most notable getting a new platform that gives the vehicle a more aggressive SUV-like appearance.

There are more standard safety features, including side airbags and electronic stability control.

The interior features a new console design, as well as reclining 2nd row seats and four more inches of legroom. A factory-installed navigation system is also available for the first time. Prices starts at $19,995.

March 18, 2008

Subaru to Run Real World Tests of Electric Car

Subaru of America, Inc. will Subaru will begin evaluating its R1e electric vehicle (EV) in the United States this summer in conjunction with the New York Power Authority (NYPA).

The plan will be officially announced at Thursday, March 20th at 12:30 PM at the New York International Auto Show.

Continue reading "Subaru to Run Real World Tests of Electric Car"

March 13, 2008

Subaru Unveils Diesel in Spain

Subaru unveiled the world's first Turbo Diesel Boxer Engine to the media in Spain ahead of its European debut this Spring.

The 2.0 Subaru Diesel Boxer Engine will power both the Legacy and Outback models.

With diesel now taking over 70% of sales in many European countries, Subaru's European customers welcome the diesel addition to the Subaru lineup.

Continue reading "Subaru Unveils Diesel in Spain"

March 4, 2008

Subaru Reports Strong February Retail Sales

CHERRY HILL, N.J. -- Subaru of America, Inc. today reported February sales of 12,907 total units. With retail sales higher than February 2007, both the Impreza and Legacy model lines recorded gains over the same period last year.

Sales of Subaru vehicles are up over the same period in 2007, led by strong sales of the company's Impreza, Legacy sedan and Tribeca models.

Continue reading "Subaru Reports Strong February Retail Sales"

March 3, 2008

Greensgrow and Subaru Hit the Roof at the 2008 Philadelphia Flower Show

PHILADELPHIA -- Greensgrow Philadelphia Project, a leading pioneer of urban agriculture, today unveiled a New Orleans themed green roof exhibit at the Philadelphia Flower Show.

Celebrating 10 years as the regions' premier Urban Farming operation, Greensgrow and its corporate sponsor Subaru of America continue to support what each of us can do to create liveable communities.

Continue reading "Greensgrow and Subaru Hit the Roof at the 2008 Philadelphia Flower Show"

March 2, 2008

March Subaru Rebates Available at CurrentAutoRebates.com

Subaru is offering up to a $2,000 rebate on the Forester SUV, $1,000 on the Legacy model line and up to a $1,500 rebate on the Outback wagon. Low interest financing is also available.

Programs end 3/31/08.

In addition, the Current Auto Rebates document features links to have a local dealer contact you about the vehicle you are interested in -- this is the best way to stay in control of the vehicle buying process, as dealers are essentially competing for your business.

February 27, 2008

Subaru A 'Green' Sponsor at 2008 Philadephia Flower Show

CHERRY HILL, N.J. -- Subaru of America, Inc. returns for a seventh year as a sponsor of this year's Philadelphia Flower Show, March 2-9, 2008, at the Pennsylvania Convention Center.

"Subaru owners have a natural affinity to the outdoors and also to horticulture," said Tim Mahoney, chief marketing officer for Subaru of America. "So it's a natural fit for us to be associated with flower shows, and given that we have been based in the Delaware valley for 40 years, the Philadelphia Flower Show is particularly fitting for us."

Continue reading "Subaru A 'Green' Sponsor at 2008 Philadephia Flower Show"

Subaru Announces Pricing on 2009 Forester

CHERRY HILL, N.J. -- Following its world debut at the NAIAS in January, Subaru of America, Inc. today announced pricing on the all-new Subaru Forester.

The 2009 Subaru Forester will arrive in dealer showrooms beginning in April with pricing starting at $19,995, a full $1,200 lower than the outgoing model.

Continue reading "Subaru Announces Pricing on 2009 Forester"

February 20, 2008

Subaru Renews Gary Fisher Mountain Bike Team Sponsorship

CHERRY HILL, N.J. -- Subaru of America, Inc. announced today the signing of a three-year deal to continue sponsorship of the Gary Fisher Mountain Bike team. Returning for an eighth year as title sponsor, the deal ensures Subaru's support through 2010.

"We're excited to continue our support as title sponsor for the Gary Fisher Mountain Bike team," said Tim Mahoney, senior vice president and CMO, Subaru of America, Inc.

Continue reading "Subaru Renews Gary Fisher Mountain Bike Team Sponsorship"

Subaru Sponsors Flower Shows throughout February and March

CHERRY HILL, N.J. -- Subaru of America, Inc. is to sponsor three flower shows throughout the nation during the months of February and March.

"Subaru's sponsorship of flower shows is a great way to show our commitment to the environment," said Tim Mahoney, CMO, Subaru of America. "Our owners index as some of the most active and environmentally concerned people in the U.S. and so our association with horticultural events is a natural fit for us."

Continue reading "Subaru Sponsors Flower Shows throughout February and March"

February 12, 2008

Subaru Outback Named a 2008 Best New Family Vehicle

CHERRY HILL, N.J. -- Subaru of America, Inc. today announced that the intrepid 2008 Subaru Outback has been named to Kelley Blue Book's first annual list of "Best New Family Vehicles."

From a long list of vehicles that qualified in varying degrees as safe, roomy and affordable, the expert editors at Kelley Blue Book selected this year's 10 Best New Family Vehicles by evaluating each on such factors as capability, fuel efficiency, resale value, and the all-important kid- friendliness.

Continue reading "Subaru Outback Named a 2008 Best New Family Vehicle"

February 3, 2008

Updated: Subaru Rebates Available at CurrentAutoRebates.com

Subaru is offering up to a $1,500 rebate on the Forester SUV, $1,000 on the Legacy model line and up to a $1,500 rebate on the Outback wagon. Low interest financing is also available.

Programs end 2/29/08.

Since rebate programs from different manufacturers can change a couple times a month, we urge you to sign up for free updates at this page, to ensure you'll always have the latest info with which to make an informed purchase.

The service is free and available now!

February 2, 2008

Current Auto Rebates Has All the Updated Rebates!

With auto sales down 4.3% in January 2008, many automakers are increasing the rebate and incentive offers they have on the hoods of their vehicles.

Yet keeping track of all the rebate programs can be difficult work, which is why we began publishing Current Auto Rebates, the Internet's first document that lists every rebate program for every vehicle for same in the United States.

This 13-page PDF makes it easy for you to look up rebates on any model you're interested in, and even allows you to contact your local dealer who will give you a free price quote on the ride of your choice.

Since rebate programs can change several times per month, you may want to sign up for free updates to the publication -- when we update the document you'll get an email from us letting you know a refreshed version is available for you to download.

And if someone you know is currently shopping for a new vehicle, you may want to download a copy and email it to them -- they'll thank you for doing so!

February 1, 2008

Subaru Reports 2008 January Sales Down 6.5%

CHERRY HILL, N.J. -- Subaru of America, Inc. today reported January sales of 11,289 total units. With retail sales higher than January 2007, both the Legacy and Impreza model lines recorded gains over the same period last year, with Impreza posting record January sales.

Although retail sales grew in January, total sales were 6.5% down from the same period in 2007 (12,074). This was due to a reduction in fleet deliveries. Deliveries to fleets are anticipated to grow over the year.

Continue reading "Subaru Reports 2008 January Sales Down 6.5%"

January 31, 2008

Subaru Celebrates 40th Anniversary at Philly Auto Show

CHERRY HILL, N.J. -- Subaru of America, Inc. will celebrate the company's 40th anniversary at the 2008 Philadelphia International Auto Show, February 1, 2008.

To mark the celebration, Tim Mahoney, evp and chief marketing officer, will make a toast to the success and growth of Subaru in America over the past 40 years.

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January 30, 2008

With Home Prices Dropping, Car Prices Are Sure to Follow

It's accepted wisdom now that overall auto sales will drop in 2008. This is seen as a function of the housing bust, during which as much as 20% of new car purchases were funded by residential real estate profit, home equity cashouts and the general euphoria in real estate related industries.

Now that home prices are dropping -- and will continue to do so until they fall in line with median income -- we believe the average new vehicle transaction price will drop as well. If houses can fall 10%-30% in value, why not cars?

In November we ran a story from Comerica Bank stating the average transaction price of a new vehicle was $29,024. Our projection is this number will fall below $25,000, perhaps in 2009 if not this year, for several reasons:

1. Less money to spend. The option of taking cash out of a home to finance a new purchase is gone. The psychology of spending "free money" to buy a luxe ride will give way to folks actually having to make the payment out of their own pocket. And with many people paying even more for housing due to adjustable rates, they will choose cheaper rides.

2. Gas prices. While $3 a gallon gas isn't as draconian as five bucks, it will have an effect over time. People are already choosing more efficient crossovers and smaller SUVs over the big buses, and V8s are going out of favor. Look for more people to choose V6s in cars and for four-cylinders to pick up in popularity.

3. Negative equity. A greater percentage of folks are upside down in their cars, and have been rolling their balances into new loan agreements. To catch up, their new purchases will have to be cheaper and it's going to take years to eat away at the balance.

4. New frugality. In a tough economy, the value of money becomes more dear. People will start thinking twice about how much money they spend. They will choose cheaper cars, perhaps with more options, but the luxe-marques are in for a rough ride.

5. New wage structures. The Detroit car companies have made big headlines with their new labor deals, that allow them to replace higher paid union workers with new hires at a lower wage scale. The higher wages translated into higher sticker prices; the lower wages will allow for slimmer price hikes and even reductions.

6. Battle for fewer consumers. Don't let the tough talk fool you. As fewer cars are sold throughout 2008, the rebate war will kick into full swing -- and spiffs will help bring down the average transaction price.

This last reason is why we launched Current Auto Rebates, a site that publishes all the rebates for every model in a single PDF file, to make bargain hunting that much easier.

January 29, 2008

Subaru CMO to Speak at THE Marketing Conference

Tim Mahoney, Senior Vice President and CMO, Subaru of America, Inc. will be a featured speaker at the Institute for International Research's THE Conference on Marketing in Naples, Fla.

The three-day conference, taking place February 4-6, features more than 40 experienced executives and speakers presenting to more than 550 seasoned marketing professionals.

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Subaru Marketing Director to Speak at Philly Marketing Conference

Kevin Mayer, Director, Marketing Communications, Subaru of America, Inc. will be a featured speaker at the 6th Annual Super Bowl Smackdown, hosted by the Philadelphia American Marketing Association (PAMA).

The event, taking place February 5 at Dave and Buster's in Philadelphia, features four panelists from both agency and corporate marketing fields, discussing the most notable commercial spots aired during Super Bowl XLI. Mayer will serve on the panel on behalf of the corporate field for Subaru of America, Inc.

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January 27, 2008

2008 Subaru Tribeca Rebates Available at Current Auto Rebates.com

The 2008 Subaru Tribeca has a $1,500 rebate and 2.9% financing available; program ends 1/31/08. The 2008 Subaru Tribeca base price -- $29,995.

Click here to get your free 2008 Subaru Tribeca price quote!