Auto news and reviews from Car Buyer's Notebook.com: Scion Archives

August 7, 2008

2009 Scion xB Combines Unique Style And Performance

Torrance, CA -- The Scion xB urban utility vehicle, which received a major model change in 2008, enters the 2009 model year by appealing to young urban trendsetters with its fresh styling and performance.

It features a surprising level of refinement and is packaged with an array of standard equipment including a 160-watt maximum output Pioneer audio system with iPod connectivity. The head-turning xB receives one new exterior color, Stringray Metallic, which replaces Nautical Blue Metallic.

Continue reading "2009 Scion xB Combines Unique Style And Performance"

August 7, 2008

Toyota Earns 11 Awards in 2008 Dependability Study

Torrance, CA - Toyota and Lexus models have earned 11 segment awards out of a possible 19 in the 2008 J.D. Power and Associates Vehicle Dependability Study, more than any other manufacturer for the third consecutive year.

The VDS is one of many vehicle surveys which continue to consistently rank Toyota and Lexus at the top of their respective studies.

Continue reading "Toyota Earns 11 Awards in 2008 Dependability Study"

Scion tC Sports Coupe Cruises into '09

Torrance, CA =- The tC sports coupe, the best-selling vehicle in the Scion lineup, carries over unchanged for the 2009 model year after receiving minor changes last year. The tC Spec Package is discontinued for 2009.

The tC remains one of the best values in its segment and has EPA fuel economy estimates of 20 city/27 highway for the manual transmission and 21/29 for the automatic. In addition, the tC is rated ULEV.

Continue reading "Scion tC Sports Coupe Cruises into '09"

August 1, 2008

Toyota Reports July Sales Drop 18.7%

Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., today reported July sales of 197,424 vehicles, a decrease of 18.7 percent from last July, on a daily selling rate basis.

The Toyota Division posted July sales of 175,242 units, a decrease of 17.9 percent from last July. The Lexus Division reported July sales of 22,182 units, a decrease of 24.6 percent from the year-ago month.

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Scion Reinvents Individuality With New Brand Campaign

Torrance, CA -- Scion recently launched its "United by Individuality" brand campaign, which reinvents the brand's distinctiveness by communicating several of its core philosophies - creativity, personalization, authenticity, and community.

The campaign also celebrates Scion owners as it demonstrates Scions as blank canvases for customization through unique treatments of actual owner vehicles in cinema, cable, print, online and out of home advertising.

Continue reading "Scion Reinvents Individuality With New Brand Campaign"

July 27, 2008

Toyota announces price increase for 2009 Scion xD

The manual transmission 2009 Scion xD will have an MSRP of $14,650, reflecting an increase of $100, or 0.7 percent.

The automatic transmission model will be $15,450 representing an increase $100, or 0.7 percent.

July 1, 2008

Toyota Reports June Sales Down 11.5%

TORRANCE, Calif. -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported half-year sales of 1,240,086 vehicles. For the month of June, TMS recorded sales of 193,234 units, a decrease of 11.5 percent from last June, on a daily selling rate basis.

The Toyota Division posted June sales of 172,981, down 10.3 percent from last June. The Lexus Division reported June sales of 20,253 units, a decrease of 21.1 percent from the year-ago month.

Continue reading "Toyota Reports June Sales Down 11.5%"

June 3, 2008

Toyota Reports May Sales Down 7.9%

TORRANCE, Calif. -- Toyota today reported May sales of 257,404 vehicles, a decrease of 7.9 percent from last May, on a daily selling rate basis.

"The all-new Corolla really found its stride this month," said TMS President Jim Lentz. "Launched amid soaring fuel prices and economic uncertainty, Corolla strikes a sweet spot for buyers seeking refinement in addition to fuel efficiency and affordability."

Continue reading "Toyota Reports May Sales Down 7.9%"

May 29, 2008

Cadillac Tops 2008 Vehicle Satisfaction Awards

TUSTIN, Calif. -- A study released today by noted automotive consulting firm AutoPacific, Inc. summarizes the results of its 2008 model year vehicle satisfaction research. AutoPacific's Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new passenger car or light truck.

In a year that promises to be the toughest in a decade, owner-based awards like AutoPacific's Vehicle Satisfaction Award will help customers make their purchase decisions.

Continue reading "Cadillac Tops 2008 Vehicle Satisfaction Awards"

May 21, 2008

Toyota Prius -- a brand unto itself

Consider Toyota's happy problem: much like the Xerox brand became synonymous with photocopying, the Prius now equals "hybrid" in consumers' minds.

The Prius is so successful as a stand alone vehicle that Toyota is having a hard time gaining traction for their preferred brand name, Hybrid Synergy Drive, which is how they market their Camry and Highlander hybrid models.

This happy problem may lead Toyota to create new vehicles under a Prius model line, such as a wagon or two door model, according to Jim Lentz, the company's president of U.S. operations. In an Automotive News interview, Lentz said Toyota may consider new Prius models after 2010, when the existing car is due for a redesign.

This means Prius might take off as a sub-brand the way Scion has, especially if gas prices stay high enough to cement Americans' move into smaller, more fuel-efficient vehicles. But the Scion brand was a deliberate business move to create a new product line, whereas the Prius has taken on a life of its own -- not a bad problem to have.

May 19, 2008

Scion Helps Motown Host Movement Music Festival

DETROIT -- Scion, the youth brand of Toyota, will take center stage at Movement '08, as the automotive sponsor of the largest electronic and techno music festival in the world.

2008 marks the first year that Scion has been officially affiliated with the venerable, Detroit-based music festival. With the opportunity to engage consumers and support the creative community, Scion officials and local dealers see this sponsorship as a perfect fit for the brand.

Continue reading "Scion Helps Motown Host Movement Music Festival"

May 17, 2008

Scion Announces Pricing For xD Release Series 1.0

Scion_xD_RS1.0.jpg Torrance, CA -- Scion announced today that the third limited-production Scion for 2008, the xD Release Series 1.0 (xD RS 1.0), will be available at dealer showrooms beginning in June.

The 2008 xD RS 1.0 features Hot Lava exterior paint. This first limited edition xD will turn heads with a DAMD body kit, rear spoiler, Release Series wheel covers and TRD lowering springs.

Continue reading "Scion Announces Pricing For xD Release Series 1.0"

May 12, 2008

2008 Fuel Economy Guide Available for Download

The EPA has issued a comprehensive PDF guide to fuel economy of all 2008 vehicles, which you can download by right-clicking here.

In today's gas market, buyers are more sensitive than ever about buying cars that get good mileage, and more important, they want the government ratings to be as accurate as possible -- nobody wants to buy a vehicle that gets 10% worse mileage in the real world than the sticker rating.

To address this situation, the EPA has started using an updated test to assign more accurate MPG ratings to new vehicles, and you can learn about that by watching the video in this post.

May 10, 2008

Scion Exposed Tour Heads to Bristol Motor Speedway

BRISTOL, Tenn. -- Hundreds of Scion owners, from a variety of states, are expected to converge on Bristol Motor Speedway and Dragway, May 16-17, as part of the automotive manufacturer's Scion Exposed '08 tour.

Typically held in locations in the Southeastern and Midwestern United States, Scion Exposed provides Scion owners a unique opportunity to gather and meet other passionate owners, while enjoying an assortment of great food and entertainment - compliments of Scion.

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May 6, 2008

Volkswagen Rabbit Ranked Best in Test of Affordable Hatchbacks

YONKERS, N.Y. -- The Volkswagen Rabbit emerged as Consumer Reports' top-rated affordable hatchback following tests of six vehicles for the June issue. The Rabbit outpointed CR's previously top-rated hatchback, the Mazda3.

"With agile handling and a versatile, well-finished interior, the Rabbit feels solid and is a pleasant car to drive," said David Champion, senior director of Consumer Reports' Auto Test Center in East Haddam, Connecticut. "The Rabbit has commendable fit and finish, a versatile interior, and agile handling."

Continue reading "Volkswagen Rabbit Ranked Best in Test of Affordable Hatchbacks"

May 4, 2008

Top twenty best selling small cars for April 2008

Americans rediscovered cars in April 2008, with small cars in particular accounting for nearly one in five of all vehicles sold in an otherwise down month.

Toyota had four vehicles in the top twenty, General Motors had three; Nissan, Hyundai and Kia had two apiece. And Dodge has a hit with the Caliber, which made the list at number 9.

With people paying nearly $4 per gallon of gas nationwide, it appears that the free market has achieved what environmentalists have been clamoring about for years -- to conserve fuel by buying smaller vehicles.

The top twenty best selling small cars for April 2008:

Continue reading "Top twenty best selling small cars for April 2008"

May 2, 2008

Toyota Reports April Sales Down 4.5%

TORRANCE, Calif. -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported April sales of 217,700 vehicles, a decrease of 4.5 percent from last April.

"Smaller vehicles are going over big," said TMS President Jim Lentz. "With oil prices at record levels, compact cars and hybrids continue to lead the way."

Continue reading "Toyota Reports April Sales Down 4.5%"

April 25, 2008

Toyota joins effort to plant a million trees in NYC

New York, NY -- MillionTreesNYC, a public-private partnership between the New York City Department of Parks & Recreation and New York Restoration Project (NYRP) to plant and care for one million new trees in New York City by 2017 today announced a new supporter in its mission to improve New York City's environment.

Toyota has signed a three-year $1.4 million sponsorship with MillionTreesNYC that will support tree planting, public education and community outreach activities - all aimed at getting every New Yorker involved in tree planting and stewardship activities.

Continue reading "Toyota joins effort to plant a million trees in NYC"

April 20, 2008

ESPN Pit Reporter Wins 2008 Toyota Pro/Celebrity Race

LONG BEACH, Calif. -- It was billed as "the fast and the famous" and it lived up to expectations, as ESPN pit reporter Jamie Little held off NASCAR Craftsman Truck Series Champion Mike Skinner by .324 seconds in race-modified Scion tCs to take the checkered flag first in the 32nd Annual Toyota Pro/Celebrity Race. Skinner is a repeat winner in the Pro Category.

"When you interview a winning driver after the race, they always tell you how they just try to get through that last lap," gushed Little. "Well, now I know exactly what they're talking about."

Continue reading "ESPN Pit Reporter Wins 2008 Toyota Pro/Celebrity Race"

April 15, 2008

Toyota Wins 2008 Energy Star Sustained Excellence Award

Erlanger, KY -- The U.S. Environmental Protection Agency (EPA) has awarded Toyota Motor Engineering & Manufacturing North America, Inc., with a 2008 ENERGY STAR Sustained Excellence Award in recognition of its continued leadership in protecting our environment through energy efficiency.

TEMA's accomplishments were recognized at an awards ceremony in Washington, D.C. on April 1, 2008.

Continue reading "Toyota Wins 2008 Energy Star Sustained Excellence Award"

Ken Gushi's Scion Reaches Top 16 At First Formula Drift Appearance

Torrance, CA -- In their first race together, the RS*R Scion tC drift car and driver Ken Gushi overcame early mechanical problems to make the Top 16 in Formula DRIFT's Streets of Long Beach competition on April 12. Scion was the first import original equipment manufacturer (OEM) to make the Top 16 in its first Formula DRIFT event.

During practice on April 11, Gushi and the RS*R Scion tC were faced with a broken axle which the RS*R team quickly remedied to get the drift car back on the track for afternoon runs.

Continue reading "Ken Gushi's Scion Reaches Top 16 At First Formula Drift Appearance"

April 11, 2008

Scion Announces 2009 Prices For tC

Torrance, CA -- Scion announced manufacturer's suggested retail prices (MSRP) today for the 2009 model year tC sports coupe. The tC will arrive at dealerships in May.

The sporty 2009 tC also carries over with one change, updated seat fabric. Prices for both the automatic and manual transmission remain the same as the 2008 models.

Continue reading "Scion Announces 2009 Prices For tC"

Scion Announces 2009 Prices For xB

Torrance, CA -- Scion announced manufacturer's suggested retail prices (MSRP) today for the 2009 model year xB urban utility vehicle. The xB will arrive at dealerships later this month.

After a major model change in 2008, the xB carries over with only a change in exterior color. Stingray Metallic replaces Nautical Blue Metallic.

Continue reading "Scion Announces 2009 Prices For xB"

April 10, 2008

ScionRacing.com Website Gets Redesign

SAN FRANCISCO -- DHAP Digital, Inc. announces the launch of the redesigned ScionRacing.com, a destination site for Scion racing enthusiasts. The new ScionRacing.com features significant and exclusive new photo and video content, presenting a vibrant rich media experience that captures the thrill of the race and the roar of the crowds.

In addition, the new "Ask A Driver" feature lets site visitors go behind the scenes with the Scion teams to get a sense of what life is really like in the driver's seat.

Continue reading "ScionRacing.com Website Gets Redesign"

April 8, 2008

Scion Brings tC To Formula Drift

Torrance, CA -- Scion today announced it will drift the RS*R Scion tC in Formula Drift events this year.

Scion's drift car is based on its most popular model, the tC sports coupe. The factory built front-wheel drive tC turned into a drifting contender through a rear-wheel drive conversion performed by acclaimed exhaust and suspension manufacturer, RS*R.

Continue reading "Scion Brings tC To Formula Drift"

April 1, 2008

Toyota Reports March Sales Down 3.4%

TORRANCE, Calif. -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported March sales of 217,730 vehicles, a decrease of 3.4 percent from last March.

The Toyota Division posted March sales of 192,791, a decrease of 2.9 percent from last March. The Lexus Division reported March sales of 24,939 units, a decrease of 6.9 percent from the year-ago month.

Continue reading "Toyota Reports March Sales Down 3.4%"

March 27, 2008

2008 Scion xD

This four-door sedan entry in Scion's hip model line is a sure bet for cheap car shoppers, starting at an MSRP of only $14,550 with a manual transmission.

The Scion xD has a 1.8 liter 4-cylinder engine that produces 128 horsepower and gets an estimated 27 miles per gallon in the city, 33 on the highway.

And even though it's inexpensive, the Scion xD comes standard with 4 wheel disc brakes, tire pressure monitoring system and antilock brakes.

March 26, 2008

Toyota Announces Five-Year Alliance With Audubon Society

NEW YORK -- The National Audubon Society and Toyota today launched TogetherGreen, a nationwide Audubon program to fund conservation projects, train environmental leaders, and offer volunteer opportunities to significantly benefit the environment.

A $20 million Toyota grant -- the largest Audubon has received in its 103-year history -- will fund TogetherGreen for five years, enabling Audubon to expand the scope and reach of its internationally-known conservation programs.

Continue reading "Toyota Announces Five-Year Alliance With Audubon Society"

March 19, 2008

Scion Reveals Hako Coupe Concept At New York Auto Show

March 19, 2008 -- Scion unveiled its Hako Coupe Concept vehicle at a press conference today at the New York International Auto Show.

Scion's Hako Coupe was developed by Tokyo Design Division, which studied global, youth-inspired trends. Japanese and American youth cultures often influence each other and are interpreted with a unique twist. The Hako Coupe Concept was inspired by the iconic xB and the emergence of American vintage style among young Tokyo trendsetters.

Continue reading "Scion Reveals Hako Coupe Concept At New York Auto Show"

Scion Hako Coupe to Debut in New York

Torrance, CA -- Scion will unveil an all-new concept vehicle, the Hako Coupe, at the 2008 New York International Auto Show.

The sporty interpretation of the box concept was developed by Tokyo Design Division which studied global, youth-inspired trends.

Continue reading "Scion Hako Coupe to Debut in New York"

March 18, 2008

Local Dignitaries, Toyota ExecsTo Attend Dedication of New Toyota/Scion Dealership

CRYSTAL LAKE, Ill. -- A number of local dignitaries and Toyota executives will be in attendance Wednesday, March 19 for the formal dedication of Pauly Toyota/Scion, Chicagoland's newest Toyota dealership.

The 51,491-square-foot dealership is located near the intersection of Route 31 and Rakow Road, in picturesque Crystal Lake. Principal Owner Mike Pauly constructed the state-of-the-art facility to replace his 15-year-old dealership, located a mere two miles away.

Continue reading "Local Dignitaries, Toyota ExecsTo Attend Dedication of New Toyota/Scion Dealership"

March 5, 2008

Scion to Reveal Coupe Concept at 2008 New York Auto Show

TORRANCE, Calif. -- Scion will unveil an all-new concept vehicle, the Hako Coupe, at the 2008 New York International Auto Show. The sporty interpretation of the box concept was developed by Tokyo Design Division which studied global, youth-inspired trends.

The Scion press conference will take place on Wednesday, March 19 at 3:15 PM ET in the Special Events Hall in Javits Convention Center.

Continue reading "Scion to Reveal Coupe Concept at 2008 New York Auto Show"

Toyota Driving Program Battles Teen Crash Fatalities

NEW YORK -- Teenage drivers are involved in fatal traffic accidents at more than twice the rate of the rest of the U.S. population, and motor vehicle crashes still remain the leading cause of death among teens.

Committed to battling these statistics, Toyota is continuing its hands-on, national teen and parent advanced driving skills program, "Toyota Driving Expectations," in 2008.

Continue reading "Toyota Driving Program Battles Teen Crash Fatalities"

Asbury Auto Group Acquires Toyota/Scion Dealer in Roswell, Georgia

NEW YORK -- Asbury Automotive Group, Inc., one of the largest automotive retail and service companies in the U.S., today announced that it has acquired Toyota of Roswell (Georgia), which generates approximately $100 million in annual revenues from its Toyota and Scion franchises.

The dealership will be re-branded Nalley Toyota of Roswell and Nalley Scion of Roswell. Terms of the transaction were not disclosed.

Continue reading "Asbury Auto Group Acquires Toyota/Scion Dealer in Roswell, Georgia"

March 3, 2008

Toyota Sales Down 6.6% in February

TORRANCE, Calif. -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported February sales of 182,169 vehicles, a decrease of 6.6 percent from last February.

"Spurred in part by rising fuel prices, Toyota's fuel-efficient models and hybrids, the mainstay of our lineup, continue to show strength," said TMS President Jim Lentz.

Continue reading "Toyota Sales Down 6.6% in February"

February 19, 2008

Scion Goes After Urban Youths

TOYOTA'S SCION DIVISION IS LAUNCHING new marketing initiatives this week. Agency Attik is overseeing a grassroots effort to promote the limited-edition version of Scion's xB car, the xB 5.0, of which Scion is creating only 2,500. All of the cars come with a mica-gold exterior paint scheme.

According to Simon Needham, Attik's co-founder and creative chief, who works out of the agency's L.A. office, the effort--visiting 10 cities in California, Texas, Florida, Georgia, Oregon and Washington--has street teams in security uniforms driving campaign-branded armored transports. Street teams will give away "gold bars" that include skullcaps and passwords to a microsite where consumers can get product info and download a screensaver, instant messaging icons and a desktop background.

February 2, 2008

Current Auto Rebates Has All the Updated Rebates!

With auto sales down 4.3% in January 2008, many automakers are increasing the rebate and incentive offers they have on the hoods of their vehicles.

Yet keeping track of all the rebate programs can be difficult work, which is why we began publishing Current Auto Rebates, the Internet's first document that lists every rebate program for every vehicle for same in the United States.

This 13-page PDF makes it easy for you to look up rebates on any model you're interested in, and even allows you to contact your local dealer who will give you a free price quote on the ride of your choice.

Since rebate programs can change several times per month, you may want to sign up for free updates to the publication -- when we update the document you'll get an email from us letting you know a refreshed version is available for you to download.

And if someone you know is currently shopping for a new vehicle, you may want to download a copy and email it to them -- they'll thank you for doing so!

February 1, 2008

Scion Announces Pricing for tC Release Series 4.0

TORRANCE, Calif. -- Scion, of Toyota Motor Sales, U.S.A., Inc., announced today that the second limited-production Scion for 2008, the tC Release Series 4.0 (tC RS 4.0), will be available at dealer showrooms beginning in March. A tC RS 4.0 will be on display in the Scion booth at the Chicago Auto Show.

The 2008 tC RS 4.0 will feature Galactic Gray Mica exterior paint and will come with VIP-themed enhancements.

Continue reading "Scion Announces Pricing for tC Release Series 4.0"

Toyota Reports January Sales Down 2.3%

TORRANCE, Calif. -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported January sales of 171,849 vehicles, a decrease of 2.3 percent from last January.

"On the retail front, consumers are sitting in the catbird's seat, with falling interest rates and a competitive market giving rise to showroom values," said Jim Lentz, TMS president. "On the product front, the migration toward passenger cars dovetails nicely with February's launch of the all-new Corolla and Matrix."

Continue reading "Toyota Reports January Sales Down 2.3%"

January 30, 2008

With Home Prices Dropping, Car Prices Are Sure to Follow

It's accepted wisdom now that overall auto sales will drop in 2008. This is seen as a function of the housing bust, during which as much as 20% of new car purchases were funded by residential real estate profit, home equity cashouts and the general euphoria in real estate related industries.

Now that home prices are dropping -- and will continue to do so until they fall in line with median income -- we believe the average new vehicle transaction price will drop as well. If houses can fall 10%-30% in value, why not cars?

In November we ran a story from Comerica Bank stating the average transaction price of a new vehicle was $29,024. Our projection is this number will fall below $25,000, perhaps in 2009 if not this year, for several reasons:

1. Less money to spend. The option of taking cash out of a home to finance a new purchase is gone. The psychology of spending "free money" to buy a luxe ride will give way to folks actually having to make the payment out of their own pocket. And with many people paying even more for housing due to adjustable rates, they will choose cheaper rides.

2. Gas prices. While $3 a gallon gas isn't as draconian as five bucks, it will have an effect over time. People are already choosing more efficient crossovers and smaller SUVs over the big buses, and V8s are going out of favor. Look for more people to choose V6s in cars and for four-cylinders to pick up in popularity.

3. Negative equity. A greater percentage of folks are upside down in their cars, and have been rolling their balances into new loan agreements. To catch up, their new purchases will have to be cheaper and it's going to take years to eat away at the balance.

4. New frugality. In a tough economy, the value of money becomes more dear. People will start thinking twice about how much money they spend. They will choose cheaper cars, perhaps with more options, but the luxe-marques are in for a rough ride.

5. New wage structures. The Detroit car companies have made big headlines with their new labor deals, that allow them to replace higher paid union workers with new hires at a lower wage scale. The higher wages translated into higher sticker prices; the lower wages will allow for slimmer price hikes and even reductions.

6. Battle for fewer consumers. Don't let the tough talk fool you. As fewer cars are sold throughout 2008, the rebate war will kick into full swing -- and spiffs will help bring down the average transaction price.

This last reason is why we launched Current Auto Rebates, a site that publishes all the rebates for every model in a single PDF file, to make bargain hunting that much easier.

January 23, 2008

Harness the power of free price quotes!

Many of you have seen the link to get a free dealer price quote on our pages, as well as in our Current Auto Rebates report.

The free price quote is one of the best tools for savvy vehicle shoppers -- it's convenient, and there is absolutely no obligation to buy anything. Here are some of the other advantages:

-- You are essentially putting a bid out to local new vehicle dealers to compete for your business. In many cases, several dealers will respond to your price quote request. Armed with your knowledge of MSRP and rebates, you can then have dealers compete on price for your car buying dollars!

-- You can fill out a free price quote for each vehicle you are cross-shopping.

-- Schedule your test drive appointments. Just think, you know longer have to suffer the indignity of walking into a dealership and either being ignored or descended upon like a piece of fresh meat.

-- The dealership will have the vehicle you are interested in ready and waiting [if they are pros, which many are nowadays, given the competition of the Internet.]

-- You will be doing 90% of the work that goes into buying a new vehicle from the convenience of your own computer -- how civilized is that!

Get your free dealer price quote today!

Current Auto Rebates -- What You Don't Know Could Cost You Thousands of Dollars

Want to see all the rebates on every make and model vehicle for sale in the United States?

Current Auto Rebates has just launched a valuable 13-page PDF report that is the first of its kind -- listing all rebates for all vehicles. What you don't know about current auto rebates could cost you thousands of dollars!

Aren't you tired of clicking through page after page on web sites to find the information you need? This report has everything you need in one convenient, easy-to-use package.

Check out CurrentAutoRebates.com and get your free PDF report today!

January 11, 2008

Scion's 2008 xB Release Series 5.0 in Detroit

Click here to get a free 2008 Scion xB price quote!

TORRANCE, Calif. -- Scion, of Toyota Motor Sales, U.S.A., Inc., announced today that the first limited-production Scion for 2008, the xB Release Series 5.0 (xB R.S. 5.0), will be available at dealer showrooms beginning in February.

The 2008 xB Release Series 5.0 features dazzling Gold Rush Mica exterior paint inspired by last year's Chicago Auto Show xB display vehicle.

Continue reading "Scion's 2008 xB Release Series 5.0 in Detroit"

January 3, 2008

Toyota Reports December Sales Down 1.7%

TORRANCE, Calif. -- With 12 consecutive years of record-breaking sales, Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever year-end sales of 2,620,825 vehicles, up 2.7 percent over 2006.

"Great products and value drive a volatile market and put the consumer in the driver's seat," said TMS President Jim Lentz. "Toyota, Lexus and Scion deliver on both."

Continue reading "Toyota Reports December Sales Down 1.7%"

December 12, 2007

2008 North American Car and Truck of The Year Finalists Announced

DETROIT -- General Motors has four of the six finalists for the North American Car of the Year and the North American Truck of the Year, it was announced today.

An international group of automotive journalists voted the Cadillac CTS, the Chevrolet Malibu and the Honda Accord finalists for the 2008 North American Car of the Year.

The Buick Enclave, the Mazda CX-9 and Chevrolet Tahoe Hybrid are finalists for the 2008 North American Truck of the Year.

Continue reading "2008 North American Car and Truck of The Year Finalists Announced"

December 3, 2007

Toyota Reports Flat November Sales

Torrance, CA -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever November sales of 197,189 vehicles, an increase of 0.3 percent over last November.

"Rising fuel prices and sliding home values delivered a one-two punch this month," said Jim Lentz, TMS executive vice president. "But the industry's not down for the count. Demand for fresh, more fuel-efficient products continues to show strength."

Continue reading "Toyota Reports Flat November Sales"

November 14, 2007

Volkswagen claims best brand resale value

IRVINE, Calif. -- Kelley Blue Book announces the all-new 2008 model-year vehicle winners of its annual Best Resale Value Awards, which recognizes current and upcoming vehicles for their projected retained value five years from now (the average ownership period).

Since depreciation (or loss of value) is typically a car-buyer's primary expense during ownership,these awards, like all of kbb.com's new and used vehicle information, are designed to help consumers make more informed car-buying decisions.

Continue reading "Volkswagen claims best brand resale value"

November 9, 2007

Scion Allows Consumers to 'Redefine' its Brand in Virtual Reality

SAN MATEO, Calif. -- Makena Technologies, creator of the popular social virtual world There.com, today announced that Scion plans to continue and expand on its successful campaign in There.com, with a unique focus on user-generated content.

Scion already runs a popular venue in There.com called Club Scion, a large-scale nightclub setting built inside each of the Scion xD, xB and tC models where members socialize, party and can interact with Scion content and explore the car interiors.

Continue reading "Scion Allows Consumers to 'Redefine' its Brand in Virtual Reality"

November 8, 2007

Check out the latest car videos

Watch the latest videos on YouTube.com

Check out the latest car videos with our nifty new YouTube player.

November 4, 2007

Toyota's Multicultural Marketing Efforts

A number of years ago, Toyota recognized the need to target specific ethnic groups with its multicultural marketing and advertising programs. Today, the company has promotional programs for more than half of its lineup.

While some other manufacturers only translate or adapt general-market advertising, Toyota partners with its agencies to develop unique campaigns for Hispanics, Asian-Americans and African-Americans.

Continue reading "Toyota's Multicultural Marketing Efforts"

November 1, 2007

Toyota Reports October Sales Flat Compared to Last Year

TORRANCE, Calif. -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever October sales of 197,592 vehicles, an increase of 0.5 percent over last October.

"Showroom traffic was strongest from the Midwest through the Gulf States," said Jim Lentz, TMS executive vice president. "In Southern California, wildfires crimped a key market already impacted by the housing downturn."

Continue reading "Toyota Reports October Sales Flat Compared to Last Year"

Scion Partners With RIDEMAKERZ to Build Customizable xBs for Kids

LAS VEGAS -- Scion today announced its partnership with RIDEMAKERZ, an innovative new toy car customization retailer inspired by Build-A-Bear Workshop.

The Scion RIDE, based on the new xB urban utility vehicle and the latest model in the RIDEMAKERZ lineup, was unveiled at the 2007 Specialty Equipment Market Association (SEMA) Show, the premier automotive specialty products trade event in the world. The partnership and product will please tuners, kids and parents alike.

Continue reading "Scion Partners With RIDEMAKERZ to Build Customizable xBs for Kids"

Nokia Automotive Connects with Scion Optomize

LAS VEGAS -- Nokia announced today at the 2007 Specialty Equipment Market Association (SEMA) Show its new business relationship with Scion within the scope of Scion Optomize.

Scion Optomize is an aftermarket accessory program that brings cutting-edge products and convenience to Scion owners and allows customers to personalize their xA, xB, xD or tC by purchasing accessories through Scion dealerships.

Continue reading "Nokia Automotive Connects with Scion Optomize"

October 31, 2007

Toyota Celebrates Golden Anniversary In United States

Torrance, CA -- Fifty years ago today, when tailfins defined the cutting edge of automotive styling and a handful of import auto companies struggled to sell 83,000 units, Toyota Motor Sales (TMS), U.S.A., Inc. began marketing quality cars and trucks in the United States.

TMS opened for business in America on October 31, 1957, in Southern California, and started selling cars the following summer. By the end of 1958, it had sold just 287 Toyopet Crown sedans and one Land Cruiser – a far cry from 2006 sales of more than 2.5 million cars and trucks.

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October 30, 2007

Scion and Daptone Records Partner Launch ''Scion CD Sampler Vol. 19''

IRVINE, Calif. -- Scion has partnered with Daptone Records to launch Scion CD Sampler Vol. 19 – Daptone Records Remixed (or “Scion CD 19”), a double CD-set compilation including nine exclusive remixes of various artists, along with the nine original recordings.

Scion has enlisted the help of today’s hottest DJs and remixers to produce the unique sounds on Scion CD 19 including Mark Ronson, Kenny Dope, Mad Professor, Afrodisiac Soundsystem, Ticklah, Hank Shocklee, DJ Spinna and Bull Jun (remix features vocals by Large Professor).

Listeners can expect to hear exclusive remixes of original Daptone artists such as The Budos Band, Sharon Jones & The Dap-Kings, The Daktaris and The Sugarman Three & Co.

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October 28, 2007

Toyota Offers Payment Relief and Purchase Options for Impacted by SoCal Fire Victims

TORRANCE, Calif. -- As part of Toyota's overall disaster relief efforts, Toyota Financial Services (TFS) announced it is offering a number of payment relief options for its customers directly impacted by the wildfires ravaging many parts of Southern California.

Impacted lease and retail customers who reside in the FEMA designated disaster areas of Los Angeles, Orange, Riverside, San Bernardino, San Diego, Santa Barbara and Ventura Counties may be eligible to take advantage of several payment relief options, some of which include:

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October 26, 2007

Volvo and Volkswagen Top Certified Pre-Owned List

LAS VEGAS -- IntelliChoice has announced the winners of its ninth annual ranking of certified pre-owned (CPO) manufacturer-sponsored programs.

Overall, Volvo beat out Cadillac for the best Luxury program—one year after Cadillac ended Jaguar’s long reign in the category—while Volkswagen was recognized for the fourth straight year for best Non-Luxury program. The rankings were unveiled at the 2008 National Remarketing Conference & Used Car Expo, in Las Vegas, Nevada.

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October 23, 2007

Consumer Guide Announces 2008 Best Buys

LINCOLNWOOD, Ill. -- Consumer Guide Automotive, the leading publisher of authoritative, objective new and used car reviews for 40 years, today announced the recipients of its 2008 Best Buy and Recommended Awards.

The annual list, designed to make car buying easier for consumers, represents the best overall values in 18 categories and includes a total of 87 vehicles.

The editors then use objective criteria, such as price, features, performance, accommodations, fuel economy, reliability records and resale value, to assess each vehicle. The winners are divided into two categories: The Consumer Guide Automotive "Best Buy" and "Recommended" winners.

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October 18, 2007

Toyota Reliability Slips in Consumer Reports' Survey

93 percent of Ford, Lincoln, Mercury models in survey score average or better

YONKERS, N.Y. -- After years of sterling reliability, Toyota is showing cracks in its armor, according to data from Consumer Reports' 2007 Annual Car Reliability Survey. By contrast, Ford's domestic brands have made considerable improvements. The announcement was made before the Detroit-based Automotive Press Association (APA) today at the Detroit Athletic Club.

The V6 version of the company's top-selling Camry, and the four-wheel-drive V8 version of the Tundra pickup, both redesigned for 2007, now rate below average in Consumer Reports' predicted reliability rating. In addition, the all-wheel-drive version of the Lexus GS sedan also received a below average rating. Because Consumer Reports does not recommend models with below-average reliability, these models no longer make CR's "Recommended" list.

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October 17, 2007

Toyota Responds to Consumer Reports' 2007 Reliability Survey

TORRANCE, Calif. -- Toyota, Lexus and Scion models collectively led the industry with the greatest number of models, 17, ranked "Most Reliable" in this year's Consumer Reports Reliability Survey. With dozens of models from three dozen makes vying for a spot on the magazine's "Most Reliable" list, only 39 were chosen. Toyota, Lexus and Scion models accounted for 44 percent of the list.

Toyota, Lexus and Scion earned three of the top six places among most reliable makes. Collectively they ranked third place in reliability among all automakers.

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Toyota slips in Consumer Reports reliability survey

NEW YORK — The U.S. Consumer Reports magazine said Tuesday that Toyota Motor Corp has slipped in its annual Car Reliability Survey and that it will not automatically recommend the automaker's new and redesigned models.

"Consumer Reports will no longer recommend any new or redesigned Toyota-built models without reliability data on a specific design," the magazine said in a press release.

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October 11, 2007

Toyota Announces New Leadership at Lexus, Scion

TORRANCE, Calif. -- Jim Lentz, executive vice president of Toyota Motor Sales (TMS), U.S.A., Inc., today announced the promotion of Scion Vice President Mark Templin to succeed Jim Farley as group vice president and general manager of Lexus, the company's luxury division.

Farley, who joined Toyota in 1990, resigned today to lead Ford Motor Co.'s global marketing and communications group.

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October 2, 2007

Toyota Reports September Sales Down Slightly

TORRANCE, Calif. -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported September sales of 213,043 vehicles, a decrease of 0.6 percent from a best-ever September 2006. Calendar-year-to-date (CYTD) sales total 2,001,646 units, up 3.8 percent over the same period last year.

"Given September's economic headwind, the industry saw a fair month," said Jim Lentz, TMS executive vice president. "The fall selling season is likely to benefit from increased stabilization and modest gains."

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September 26, 2007

'Buy American' Desire Drives Many New Shoppers to Purchase Domestic Rather Than Import Nameplates

WESTLAKE VILLAGE, Calif. -- Despite the fact that import vehicles make up nearly 49 percent of the U.S. auto market, the country of origin still plays a crucial role in consumer choice of which make and model to purchase, according to the J.D. Power and Associates 2007 Escaped Shopper Study released today. The study provides a comprehensive evaluation of why consumers may consider one model, but ultimately purchase another.

Nearly 80 percent of new-vehicle buyers limit their consideration set to include only domestic models or only import models. Among those who cross-shop for both import and domestic models, consumers who ultimately buy a domestic frequently do so because they simply decide they do not want an import. Buyers of domestic new-vehicles also frequently decide against import brands for financial reasons, most often citing that the import didn't offer aggressive rebates or other incentives.

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September 4, 2007

Toyota Reports August Sales Down 2.8%

TORRANCE, Calif. -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported August sales of 233,471 vehicles, a decrease of 2.8 percent from August 2006.

"Reduced credit tied to the subprime squeeze challenged consumer confidence this month," said Jim Lentz, TMS executive vice president. "We're holding our own on the strength of a strong dealer body, sustained brand loyalty and a lineup of fresh quality products."

The Toyota Division posted August sales of 201,272, down 3.7 percent from last August. The Lexus Division reported best-ever August sales of 32,199 units, an increase of 3.6 percent.

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August 31, 2007

Hyundai Elantra Bests Competitors in Tests of Four Small Sedans

YONKERS, N.Y. -- The redesigned Hyundai Elantra outscored the Mitsubishi Lancer, Nissan Sentra, and Scion xB in Consumer Reports' testing of a group of four small sedans and wagons for the October issue. The Elantra now ranks sixth overall among the 14 small cars that CR has tested recently.

Also, Consumer Reports ranked the Mazdaspeed3 as its top-rated sports car following tests of three sporty vehicles for the same issue. The Mazdaspeed3 was tested against the redesigned Mini Cooper S and the Saturn Sky Redline.

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August 30, 2007

Toyota Motor Sales Announces Management Changes

TORRANCE, Calif. -- Toyota Motor Sales, USA, Inc. announced management changes for its Toyota and Lexus divisions, and Toyota Financial Services (TFS).

The following executive assignments are effective immediately:

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August 25, 2007

Report: Auto Finance Providers Exploring Direct Lending Initiatives

WESTLAKE VILLAGE -- As competition in the auto finance market intensifies, many lenders are deploying full-spectrum strategies, which consists of lenders servicing both prime and sub-prime customers, to increase volume and market share and to improve service to their dealers, according to the J.D. Power and Associates 2007 Dealer Financing Satisfaction Study released today.

The study finds that many prime finance providers are making the transition to the sub-prime market, with 57 percent of dealers utilizing traditionally prime lenders for sub-prime customers. Conversely, only 33 percent of dealers report using traditional sub-prime lender services for their prime customers.

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August 20, 2007

10 Safe Vehicles Less Than $25,000

ANN ARBOR, Mich. -- The 10 Safe New Vehicles for Less Than $25,000 list has arrived today, just in time for the final weeks of summer.

Vehicles that made the list had to meet tough standards, which required all vehicles include stability control and a minimum of six airbags (front and side curtain). On some of the vehicles, those safety requirements are not standard and cost a little extra, but even with those extras, all of the vehicles come in under $25,000.

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August 10, 2007

Report: Buick and Lexus Brands Tie for Highest Vehicle Dependability

WESTLAKE VILLAGE, Calif. -- Buick ties with Lexus to rank highest among nameplates in vehicle dependability -- marking the first time in 12 years that another brand ties with Lexus for the highest-rank position, according to the J.D. Power and Associates 2007 Vehicle Dependability Study(SM) (VDS) released today.

The study, which measures problems experienced by original owners of 3-year-old (2004 model year) vehicles, finds that Buick and Lexus tie for the top rank position with a score of 145 problems per 100 vehicles (PP100). Following in the top five rankings are Cadillac, Mercury and Honda, respectively.

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July 31, 2007

Scion launches xD project car initiative

CarDomain.com will host the Scion Community xD Project Car, where members will vote on custom modifications for the all-new 2008 xD.

As the car gets built, the Scion community will continue to vote on each successive aftermarket part, ultimately creating a “show stopper” for the Specialty Equipment Market Association (SEMA) Show. One lucky CarDomain enthusiast will win the car at the end of the build up.

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Scion expands broadband entertainment project

This August, Scion continues to support independent artistic expression with a brand new Broadband channel, Scion Radio 17, and new original programming on existing channel The Skinny.

Scion Radio 17 is the newest channel on Scion broadBand (or “Scion bB”), the brand’s internet broadcasting venture. Broadband is an online network featuring new and original Scion content including music videos, short films, live music events and footage of new commercials and model demos.

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Scion presents L.A. art exhibit, curated by Giant Robot

Scion and Giant Robot magazine present To The Masses, the latest art show at Scion’s 4,500 square foot Installation L.A. Gallery, running August 25 - September 8, 2007.

The exhibition incorporates various themes in contemporary art and popular culture that can be found in the Giant Robot magazine, stores, and art gallery.

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Scion launches graffitti based ad campaign

This summer, Scion launches Scion Peel Off, an innovative, non-traditional media placement campaign to introduce the xD, the most recent addition to Scion’s stable of vehicles.

Going live in three locations in New York and Los Angeles, consumers will have only one chance to walk up to the eye-level advertisements and peel off a piece of original artwork from world renowned street artists Kenton Parker and Harif Guzman (aka Haculla).

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July 30, 2007

Scion launches xD, full line ride and drive tour

After a successful spring/summer xB Ride and Drive x-Perience, Scion is gearing up this August for the launch of the summer/fall xD and full line Ride and Drive featuring the tC, xB and xD together.

x-PERIENCE gives licensed drivers an opportunity to get behind the wheel of a Scion right outside of their favorite local hangouts including clothing stores, music shops, coffeehouses and pizzerias.

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Car Buyer's Notebook Now Available in Nine Languages!

Thanks to the Babel Fish translation software from AltaVista, Car Buyer's Notebook is now available in translation for nine languages. If you include English.

The alternate languages include: Spanish, French, German, Chinese, Japanese, Korean, Italian and Portugese.

All you have to do is click on the appropriate flag in the box that is on the right hand side of the site.

Click here to read Car Buyer's Notebook in Spanish.

Click here to read Car Buyer's Notebook in French.

Click here to read Car Buyer's Notebook in Japanese.

Click here to read Car Buyer's Notebook in Chinese.

Click here to read Car Buyer's Notebook in German.

Click here to read Car Buyer's Notebook in Korean.

Click here to read Car Buyer's Notebook in Italian.

Click here to read Car Buyer's Notebook in Portugese.

July 27, 2007

GM, Toyota Top 2007 Motorist Choice Awards

CAMPBELL, Calif. -- PRIMEDIA's IntelliChoice and AutoPacific today announced the results of their second annual Motorist Choice Awards for model year 2007, with Toyota and GM coming in as the big winners.

Toyota scored winners in eight segments, including the overall winner, Lexus LS, while GM followed in second with five segment winners, including the Cadillac DTS and GMC Yukon XL.

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July 18, 2007

Toyota Environmental Update - June 2007

IntelliChoice.com, an online source for analysis of automotive cost and value, included Prius in its "Best Overall Value of the Year" awards for model year 2007. "The Toyota Prius, one of four hybrids on the list, is the Best Car Value Under $23,000 for the second consecutive year," IntelliChoice said.

Consumer Reports measures customer satisfaction by asking, "Considering all factors (price, performance, reliability, comfort, enjoyment, etc.), would you get this car if you had to do it all over again?" Based on the percentage of people who answer "definitely yes" to this question, vehicles are placed on the Most Satisfying list. ConsumerReports.org said: "The Toyota Prius ranks as the most satisfying vehicle overall for the fourth straight year, with 92 percent of owners saying they'd get another one."

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Scion clicks with young buyers

When it comes to cars, teens and twentysomethings say they want three things: style, performance and affordability.

It's an equation that usually adds up to a foreign car purchase. Experts say the buying trend has taken off in recent years as foreign car companies have gone out of their way to lure younger customers.

Data from the Power Information Network show that those between the ages of 15 and 30 opt to purchase foreign vehicles more than domestic ones. Of the top 10 vehicles preferred by young adults in 2006, only two were traditional domestic brands: DaimlerChrysler's Jeep and General Motors' Pontiac.

Toyota's Scion brand claimed the No. 1 spot. Analysts say that's largely because Scion vehicles are affordable and are easy to modify.

July 13, 2007

Scion Announces Pricing For All-New 2008 xD

TORRANCE, Calif. -- Scion, of Toyota Motor Sales, U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the all-new 2008 xD.

"The xD is a clever new take on the five-door urban subcompact, with style and flair to match its efficiency and utility," said Mark Templin, Scion vice president. "The xD's aggressive styling is wrapped in a small, agile package, while its interior offers impressive details and a spacious cabin."

Its urban personality is communicated as it hugs the road with its wide stance, thick muscular body, short overhangs, accentuated wheel flares and large tires. Other styling cues that set the xD apart include a long and narrow back window, and the Scion family traits -- horizontal headlamps, an integrated rectangular lower and upper grille, and turn signals built into the side mirrors.

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July 4, 2007

Get the Car Buyer's Notebook Widget!

Aren't you tired of constantly navigating to sites, several times a day to keep up with the latest news?

I know I am -- and that's why I love widgets.

Widgets are these cool pieces of desktop "furniture" [like ours at right] that you can add to your computer -- and thus have a continuous live feed of updated news -- without going to a website to scan for cool stuff. [The widget can either be "parked" on top of all windows, or left underneath -- they're customizable, too!]

In the case of Car Buyer's Notebook, we have created just such a widget for you to download to your desktop -- and when you see a story you're really interested in, click on the title and it will take you to a new browser window to see the whole thing.

Getting our widget is simple -- there's only two steps:

1. Go to Springwidgets and download the widget software.

2. Go to this page, and get the Car Buyer's Notebook widget by clicking on the little green cog underneath the widget itself. This will add our widget to your widget menu.

And you will be in automotive widget heaven!

July 3, 2007

Toyota Reports June Sales Up 6.1%

Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., today reported all-time best-ever first-half year sales of 1,331,074. June sales of 245,739, an increase of 6.1 percent over last June, contributed to a record-setting second quarter, with sales of 725,219 units.

"Tundra really hit its stride this month, posting a record sales pace," said Jim Lentz, TMS executive vice president. "In a short five months the new truck's earned its stripes with both loyal Toyota owners and those new to the brand."

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July 2, 2007

Toyota Sponsors Old Timers Day at the Race Track

TORRANCE, Calif. -- Nine of the most dominant personalities in motorsports will race on the same track for the first time when they suit up to compete in the inaugural Race of Legends at the Rolex Monterey Historic Automobile Races, presented by Toyota, August 17-19. Collectively, the legendary drivers hold championships from nearly every level of racing, including Formula One, CART, Indy 500 and the 24 Hours of LeMans.

Toyota Motor Sales, USA, Inc. is presenting the eight-lap charity race on Saturday, August 18 at the storied Laguna Seca Raceway as part of its sponsorship of the Monterey Historic Automobile Races.

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June 28, 2007

Report: Honda Captures Most Awards in 2007 APEAL Study

Higher Vehicle Appeal May Allow for Lower Dealer Incentives

WESTLAKE VILLAGE, Calif. -- Honda captures four model segment awards -- more than any other vehicle nameplate this year -- according to the J.D. Power and Associates 2007 Automotive Performance, Execution and Layout (APEAL) Study(SM) released today.

Honda's four segment-leading models are the Fit (in a tie), CR-V, Ridgeline and Odyssey. BMW and Mercedes-Benz receive three segment awards, while Ford, Nissan and Volkswagen each garner two awards. BMW models receiving awards include the 3 Series, 6 Series and X5, while Mercedes-Benz earns awards for the E-Class, S-Class and GL-Class. Ford models earning awards are the Mustang and Edge. Volkswagen receives awards for the Jetta and GTI, while Nissan earns awards for the Altima Sedan and Armada.

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June 19, 2007

Gaia Online and Scion Allow Teens to Pimp Their Virtual Rides

Partnership Brings Virtual Scion Cars into Gaia's Fast-Growing Online Hangout for Teens

SAN JOSE -- Gaia Online, the fastest growing hangout for teens on the web, and Scion, a marque of Toyota Motor Sales, U.S.A., Inc., today announced a joint partnership that will enable Gaia members to buy and customize virtual versions of Scion cars.

Beginning with the virtual Scion xB available today, Scion is the first auto maker to introduce its vehicles to the more than two million teens who visit Gaia every month.

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June 12, 2007

Infiniti named top brand, Cadillac DTS, Lincoln MKX Lead Satisfaction Awards

AutoPacific Announces 2007 Vehicle Satisfaction Awards

TUSTIN, Calif. -- A study released today by noted automotive consulting firm AutoPacific, Inc. summarizes the results of its 2007 model year vehicle satisfaction research. AutoPacific's Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new car or light truck.

The brand with the highest satisfaction rating is Infiniti. The vehicle registering highest overall satisfaction in 2007 is the Cadillac DTS. The highest rated truck is the new-for-2007 Lincoln MKX, a Luxury Crossover SUV.

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June 7, 2007

Report: Ford Motor Company Captures Most Awards in 2007 Initial Quality Study

WESTLAKE VILLAGE, Calif. -- Ford Motor Company garners five top model segment awards -- more than any other automobile corporation this year, according to the J.D. Power and Associates 2007 Initial Quality Study(SM) (IQS) released today.

In the study, Ford Motor Company earns model segment awards for the Ford Mustang, Lincoln Mark LT, Lincoln MKZ, Mazda MX-5 Miata and Mercury Milan.

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June 1, 2007

Toyota Breaks Own Sales Record for 2nd Time in 2007

TORRANCE, Calif. -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported all-time best-ever sales of 269,023 vehicles for the month, an increase of 9.7 percent over May 2006. The former all-time best-ever record was 242,675 units in March 2007.

"As fuel prices and consumer confidence rose, the industry saw a move to passenger cars, with retail business posting sharp gains over a very challenging April," said Jim Lentz, TMS executive vice president. "Despite the industry's shift toward passenger cars, Toyota's all-new Tundra hit an all-time high in May. As for hybrids, the market's appetite continues unabated, with Prius also establishing an all-time record."

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May 31, 2007

Scion Announces Pricing for 2008 tC

TORRANCE, Calif. -- Scion, of Toyota Motor Sales, U.S.A., Inc., announced pricing today for the 2008 tC sports coupe and tC Spec Package models. The 2008 tC and tC Spec Package will be available at dealerships next month.

The core model tC receives freshened styling, new standard equipment and safety features for 2008. Exterior changes include a new upper mesh grille, lattice lower grille, projector-type low beam headlights with black trim, and rear tail lights similar in style to the tC's headlights with round combination lamps.

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May 27, 2007

No Foolin! Rocky the Clown Uses Scion xB to Giddy Effect

How awesome is this picture of Rocky the Clown's customized Scion xB?

Rocky, aka Mark Holgerson, uses this 2006 cube for his Long Island entertainment business, and we think it's a perfect fit.

And while he was gracious enough to stop and let us take a pic, he flat out refused to release the other 17 clowns from the back seat!

May 17, 2007

Olathe Toyota to Celebrate Grand Re-Opening of Newly Renovated Toyota-Scion Dealership

New 46,000-square-foot state-of-the-art facility focuses on customer service

OLATHE, Kan. -- Olathe Toyota-Scion will celebrate the grand re-opening of its newly renovated $5.5 million dealership in Olathe, Kan., located at 685 North Rawhide Road, near I-35 and Sante Fe today at 5 p.m. The newly renovated 46,000-square-foot state-of-the-art facility employs 83 associates and, sitting on a footprint of nearly eight acres, is nearly twice the size of its original dealership.

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May 4, 2007

Scion Debuts All-new 2008 xD

Torrance, CA - Scion, from Toyota Motor Sales, U.S.A., Inc., recently revealed the all-new 2008 xD five-door subcompact at the 2007 Chicago Auto Show.

New Scion Style
The xD's futuristic exterior characterizes it as a Scion with its simple surfaces and sharp lines that flow from front to rear. Its urban personality is communicated by its wide stance, thick muscular body, accentuated wheel flares and large tires. Other styling cues that set the xD apart include a long and narrow back window, and the Scion family traits—horizontal headlamps, an integrated rectangular lower and upper grille, and turn signals built into the side mirrors.

Good Handling
Engineers designed the xD with a short, wide frame in mind for better handling and comfort. In addition, the xD features an L-arm type MacPherson strut in the front and torsion beam suspension in the rear for increased stability and a pleasing ride.

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Scion Launches All-New 2008 xB

Torrance, CA - Scion, from Toyota Motor Sales, U.S.A., Inc., recently unveiled the all-new 2008 xB urban utility vehicle at a press conference at the 2007 Chicago Auto Show. The xB was first introduced in early 2003 for the 2004 model year and its boxy shape became iconic to the Scion brand.

"No one in the automotive industry is as hard-wire-connected to its owners as is Scion, and the 2008 xB is a perfect example," said Mark Templin, Scion vice president. "We've stated in the past that we'll probably always have a box in the Scion lineup, but our owners told us they wanted a bigger box. They talk, we listen and we responded with a bigger and better xB."

Distinct Scion Style
Like the previous generation xB, the all-new 2008 model was styled with distinctiveness in mind. This aggressive new compact applies design elements from the t2B concept vehicle that was shown at the 2005 New York International Auto Show.

These exterior styling cues include the soft angles between its wide and flat paneling, high beltline, elongated headlamps that wrap around the side of the vehicle, inset taillights, rectangular grille, pronounced fenders, and single rear backup light on the left bumper. The xB also features tinted rear windows, and turn signals integrated into the side mirrors.

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May 2, 2007

Toyota sales down 4.3%

Toyota Division passenger cars recorded April sales of 104,239, a decrease of 1.5 percent over the same period last year. Passenger car sales were led by Camry, which posted April sales of 37,911, up 2.2 percent over the same period last year. Camry Hybrid reported sales of 4,410 units in April. The Prius hybrid gas-electric mid-size sedan posted best-ever April sales of 13,056, an increase of 71.8 percent. The Yaris subcompact posted best-ever April sales totaling 7,232, an increase of 22.6 percent. Corolla reported April sales of 32,289 units.

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April 28, 2007

Scion Bests E-Tailers With Recognition Among Young Consumers

SCION, TOYOTA MOTOR SALES U.S.A.'S brand founded in 2003 to appeal to Generation Y consumers, has 80% name recognition among young buyers, according to Cisco's Internet Business Solutions Group (IBSG)'s second annual e-commerce survey, putting it ahead of other, well-established branded online retailers Sears, Target, Macys, Best Buy and Amazon.com.

Cisco's second annual e-commerce study ranks Scion above Amazon.com and Best Buy in building a top-branded customer experience for the under-35 online shopper.

Leading the survey at No. 1, despite not having even ranked last year, Scion's "spectacular success with their target market is the interactive and community-oriented nature of the Scion online experience," the survey finds. Key aspects of Scion's online strategy include:

* Clear customer focus: Scion customers are music fans, and Scion.com features a boom box where users can listen to "Scion" music while browsing the site. The site also promotes artists and lists concert information.
* Sophisticated customization tools: Users can build their own cars while on the site and save their choices at "My Scion."

April 24, 2007

Toyota overtakes GM in global vehicle sales

TOKYO - Toyota Motor Corp. became the world’s top auto seller in the first three months of the year, passing rival General Motors Corp. for the first time, the Japanese automaker said Tuesday.

Toyota sold 2.348 million vehicles worldwide in the January-March quarter, company official Satoshi Yamaguchi said, surpassing the 2.26 million vehicles that GM said it sold during the same period.

The results mark the first time Toyota has beat GM in global sales on a quarterly basis, he said.

April 19, 2007

Toyota Motor Sales, USA Announces Top Management Changes

TORRANCE, Calif. -- Toyota Motor Sales (TMS) USA, Inc. announced top management changes for its Toyota and Lexus divisions.

The following executive assignments are effective immediately:

Bob Carter, group vice president and general manager of the Lexus Division, is appointed group vice president and general manager of the Toyota Division, filling the position held by Jim Lentz before his promotion to executive vice president of TMS in June 2006. Carter will be responsible for all sales, marketing and customer satisfaction activities for the Toyota Division and Scion. He continues to report to Don Esmond, senior vice president, automotive operations.

Since joining TMS in 1981, Carter has held numerous key positions, including general manager of Toyota's Denver region and general manager of Lexus' Eastern area. He also held the position of general manager and part owner of Hyannis Toyota in Hyannis, Mass.

Jim Farley, group vice president, marketing, is appointed group vice president and general manager, Lexus Division, replacing Carter. Farley will assume responsibility for all sales, marketing and customer satisfaction activities for the Lexus Division. Farley, whose replacement will be named in the near future, will also report to Esmond.

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Toyota Announces Executive Appointments for Calty Design Research

First American President to Serve at CALTY

NEWPORT BEACH, Calif. -- Toyota today announced executive appointments at Calty Design Research, Inc. (CALTY), the North American arm of Toyota's global design network.

The organizational changes and promotions at CALTY, effective April 1, 2007, include the following:

Kevin Hunter, vice president of design and studio operations, is promoted to president of CALTY, replacing Yo Hiruta. This appointment marks the first time an American has served as president of CALTY in its 34 years of operation in the United States.

In this role, Hunter will oversee advanced and production design as well as research activities for CALTY, one of Toyota's key research and development functions in North America. Hunter, 47, joined CALTY in 1982, and graduated from the College for Creative Studies in Detroit, Mich.

Continue reading "Toyota Announces Executive Appointments for Calty Design Research"

April 17, 2007

Toyota Named Official Vehicle Manufacturer for 2007 SEMA Show

TORRANCE, Calif. -- Toyota Motor Sales, U.S.A., Inc., announced today that Toyota will be the official "Vehicle Manufacturer of the Show" for the 2007 Specialty Equipment Market Association (SEMA) trade show in Las Vegas from October 30 to November 2.

The SEMA Show has been a significant showcase for Toyota and Scion project vehicles and important all-new product debuts. Last year, the all-new 2007 Toyota Tundra full-size pickup truck captured one of SEMA's prestigious design awards by being named the "most accessory friendly truck of the 2006 SEMA Show." SEMA has also been instrumental in helping Toyota demonstrate the vast accessory capabilities of vehicles such as the FJ Cruiser sport utility vehicle, the entire Scion model lineup, and many other products in the Toyota lineup.

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April 16, 2007

Report: most cars still can't prevent whiplash

Rear crash protection in cars: seat/head restraints in two of every three models are marginal or poor

Among the winners are seat designs in all Volvos; Audi A4, S4 and A6; Ford Five Hundred/ Mercury Montego; Nissan Sentra and Versa; Saab 9-3; and Subaru Impreza and Legacy/Outback.

ARLINGTON, VA — Seat/head restraint designs in 22 current car models are rated good for rear crash protection, but those in 53 other cars are rated marginal or poor. The latest evaluations of occupant protection in rear-end collisions by the Insurance Institute for Highway Safety found that the seat/head restraints in more than 60 percent of car models fall short of current state-of-the-art protection from neck injury or whiplash.

The ratings of good, acceptable, marginal, or poor are based on geometric measurements of head restraints and simulated crashes that together assess how well people of different sizes would be protected in a typical rear-end collision.

Among the winners are seat designs in all Volvos; Audi A4, S4 and A6; Ford Five Hundred/ Mercury Montego; Nissan Sentra and Versa; Saab 9-3; and Subaru Impreza and Legacy/Outback. Seat/head restraints in 12 other car models are rated acceptable. These results show some improvement since the Institute began rear impact tests of seat/head restraints in 2004. Seats in only 8 car models earned good ratings in 2004.

Continue reading "Report: most cars still can't prevent whiplash"

April 9, 2007

Toyota In Talks To Launch Scion-Branded TV Show

TOYOTA'S SCION DIVISION IS RAMPING up its efforts within the independent and underground music world, with negotiations to launch a reality TV show called "Stomping Grounds," starring hip-hop artists who cruise around (in Scion vehicles) the neighborhoods they grew up in.

The company's music marketing firm shot the first of these, starring Bismarky, according to Patrick Courrielche, managing director of the agency, Inform Ventures, an L.A.-based lifestyle marketing firm handling music-marketing ventures for Scion.

Courrielche confirmed that the agency and Scion have approached networks about the show. "Right now it's in film festivals, but we are approaching networks about licensing the show and making a series out of it. That's how we would approach it, as a Scion-branded show, with Scion cars in it," he says.

April 5, 2007

Scion's pumping unsigned DJ comp

Scion is helping unsigned emcees get their voices heard with a contest entitled “The Prospect.” The competition brings the contestants into the recording studio with super producer Hi-Tek and puts them in front of the camera to create their own music video.

Beginning April 9th, unsigned emcees will have one month to submit their fiercest song to scionprospect.com, with the hopes of becoming the next Prospect.

A formidable judging panel including executive editor of The Source, Ryan Ford; Def Jam’s Vice President of Artist & Repertoire, Lenny S; and Hi-Tek will review all eligible entries. These experienced players will be looking for the best flows and most imaginative lyrics to select one finalist in July 2007.

Continue reading "Scion's pumping unsigned DJ comp"

Scion Announces Pricing for All-New 2008 xB

TORRANCE -- Scion, of Toyota Motor Sales, U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the all-new 2008 xB.

"Owner feedback was a tremendous asset in helping us build the second-generation xB," said Mark Templin, Scion vice president. "Scion created an xB that is larger and more powerful than the previous generation with a healthy dose of attitude."

The all-new xB is powered by a 2.4 L dual overhead-cam four-cylinder engine with Variable Valve Timing with intelligence (VVT-i) which produces 158 horsepower, 55 more than the previous generation. The xB features either a five-speed manual transmission or a four-speed automatic with sequential shifting, a first for automatic four-speeds in the Scion line-up.

Riding on an all-new chassis, this xB is now a foot longer and almost three inches wider than its predecessor.

Continue reading "Scion Announces Pricing for All-New 2008 xB"

April 4, 2007

Toyota Reports March Sales Up 7.7%

TORRANCE, Calif. -- Boosted by record hybrid sales, Toyota Motor Sales (TMS), U.S.A., Inc., today reported all-time best-ever monthly sales of 242,675 vehicles, an increase of 7.7 percent over March 2006.

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March 22, 2007

Can Toyota’s Scion keep its edge?

For the automotive industry, it was the height of hip.

At the Chicago auto show, Toyota's Scion brand unveiled two new models in two versions — one for real life, and another for virtual shoppers in “Second Life,” the popular online universe. Visitors to “Scion City” in the virtual world could test drive the new xB and xD models and buy computer-simulated versions of the vehicles.

It was the latest effort by Toyota to keep the Scion brand relevant for its youthful target market, a task that is growing more complex as the brand gows with new models and stronger sales.

March 9, 2007

Let's Get Small: Kia Latest To Face Scion

DETROIT -- Thanks to Toyota's success with Scion, more carmakers are thinking small. And square-ish.

Kia, for one is preparing what marketing chief Ian Beavis calls a "Scion fighter." It's named Soul and hits the market next year. Shown as a concept at the 2006 North American International Auto Show in Detroit, the car sports a boxy design similar to a Scion xB.

"Scion has created a segment, and there is more and more room in that for others," Beavis said. "We've been in there, with the Rio, then Nissan came in with the Versa and Honda with the Fit, and it has lifted everyone's boats."

Kia has been studying Toyota's Scion brand for three years, he added, "but [we] don't plan to emulate them." Nor does Ford, but last week the No. 2 automaker confirmed it will finally enter the sub-compact segment in the next couple of years. The move also was seen as a rare nod by Ford to a Japanese competitor.

"It's an important segment for any automaker, but Toyota has done a masterful job with Scion," said Barry Engle, general manager of marketing at Ford. Chrysler has signed on with Chinese automaker Chery to jointly produce a small car for the Dodge brand, filling a lack in Chrysler's portfolio.

March 6, 2007

Scion Subcompact Drag Racing!

ONE…TWO…THREE YEARS STRONG FOR SCION DRAG RACING

Scion is gearing up for its third year of sport compact drag racing. Scion Racing teams will compete in the 2007 National Hot Rod Association (NHRA), and the 2007 Number One Parts Incorporated (NOPI) Drag Racing Association (NDRA) national series. This season kicks off on March 10th and 11th in Ennis, Texas at the Texas Motorplex NOPI event, where Scion expects competitive season debuts from drivers Brad Personett, Leslie Armendariz, and Kenny Tran.

Personett
Veteran Personett returns to the track after winning six races in 2006 – all in his copper-colored Titan Motorsports tC – and earning his second consecutive “National Champion” title in the Pro RWD class. Personett also set the national e.t. (6.41 seconds) and speed (220.15 mph) records during the 2006 NHRA Sport Compact Drag Racing season. Personett, a two-time series champion, was also named by Modified Magazine as the Sport Compact Driver of 2005 and was recognized as 2004 NHRA Rookie of the Year.

Continue reading "Scion Subcompact Drag Racing!"

Scion hosting handful of music events in Austin & Miami

This March, the music community descends upon Austin, Texas and Miami for two of its biggest annual industry events. As it has for the past few years, Scion, in its own unique effort to showcase and support breakout and established artists, will play host to its own five exciting invitation-only live performances and DJ sets.

“We are passionate about the opportunity to create a platform for emerging artists to join the stage with established, well-respected musicians and provide entertainment to the indie generation,” said Jeri Yoshizu, Scion sales promotions manager. “Our events in Miami and Austin have traditionally been marked as those ‘not-to-be-missed.’ Our stellar lineup this year will prove just as strong as previous shows.”

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Scion Pre-Launches 2008 Model On Web

TOYOTA'S SCION DIVISION IS RUNNING a pre-launch campaign for its forthcoming 2008 xB, but it doesn't include TV or print. In some ways, it is as much about a multi-layer Web site as it is about the vehicle itself.

That's not unusual for Scion--which tends to rely more on viral and guerrilla, as well as grassroots, efforts more than traditional media. The new Web site is a waggish virtual world offering up an assortment of "places"--six in all, two more coming--that consumers can choose to visit, through which the xB roams and in which they can view ironic videos featuring people and animals with cubic heads.

The Torrance, Calif. company this week reported sales of 17,960 vehicles through February this year, and a 23% drop in sales, including a 29% drop in xB sales year-to-date through February.

Attik, San Francisco, which is Scion's agency, created the campaign--but did not shoot the 17 videos on the Web site. Rather, Attik says, the agency sent out a creative brief to more than 100 videographers, then culled the 17 from the 140 entries it received. The account has been with that shop from the get-go.

March 1, 2007

Toyota Reports February Sales Up 12.2%

TORRANCE, Calif. -- Spurred by record hybrid sales, Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever February sales of 187,330 vehicles, an increase of 12.2 percent over February 2006.

"Sales were brisk at both ends of our product lineup," said Jim Lentz, TMS executive vice president. "Setting an all-time record, the Prius hybrid led the way, nearly doubling last February's sales pace; while the new full-size Tundra got off to an impressive start since hitting showrooms February 5th."

The Toyota Division posted best-ever February sales of 164,812, up 13 percent. The Lexus Division reported best-ever February sales of 22,518 units, an increase of 6.6 percent.

Toyota Division passenger cars recorded best-ever February sales of 106,429, up 21.1 percent over the same period last year. Passenger car sales were led by Camry, which posted February sales of 32,148, up 17.5 percent over the same period last year. Camry Hybrid reported sales of 3,332 units in February. The Prius hybrid gas-electric mid-size sedan posted all-time best- ever sales of 12,227, an increase of 87 percent. The Yaris subcompact posted sales totaling 5,702 units for the month. Corolla reported February sales of 28,321, an increase of 12.9 percent.

Continue reading "Toyota Reports February Sales Up 12.2%"

February 21, 2007

Scion going direct with new models

SCION WILL ROLL OUT A new version of its xB vehicle in late April and a new car, xD, this summer.

The Toyota division this month is launching a series of four- to-five-minute Webisodes introducing Scion's stable of racers and aimed at import drag-racing enthusiasts. Click here to see a short version of the films.

While Scion isn't promoting them widely beyond the site, Sheila Swanson, automotive promotions manager for Scion, says they may use the race cars in other marketing because "they don't look like typical drag racers. They look like great cars, and they photograph very well."

"Our goals are to appeal to people who are very into racing and to introduce new people to racing, especially younger consumers," she says.

And, she adds, import-car racing intersects with the much larger boom in after-market accessorizing, an essential pillar of the Scion marketing program when the division launched in 2004. "You have people just looking to do appearance modifications to cars, but there is a large core as well looking to do performance modifications ... as a part of 'tuning,' racing has always been a part of car culture."

To support the forthcoming redux of xB, the new xD and the entire lineup, Scion will launch three national ride and drive programs, visiting 96 cities this year: first, a six- to-eight-week program launching in May; another tour in August, followed by a full-line road show that will run through November.

February 8, 2007

Scion Stages World Premiere of All-New 2008 xD at 2007 Chicago Auto Show

CHICAGO -- Scion revealed the all-new 2008 xD five-door subcompact at a press conference today at the 2007 Chicago Auto Show.

The xD's futuristic exterior characterizes it as a Scion with its simple surfaces and sharp lines that flow from front to rear. Its urban personality is communicated by its wide stance, thick muscular body, accentuated wheel flares and large tires. Other styling cues that set the xD apart include a long and narrow back window, and the Scion family traits -- horizontal headlamps, an integrated rectangular lower and upper grille, and turn signals built into the side mirrors.

Continue reading "Scion Stages World Premiere of All-New 2008 xD at 2007 Chicago Auto Show"

Scion Launches All-New 2008 xB at 2007 Chicago Auto Show

CHICAGO -- Scion, from Toyota Motor Sales, U.S.A., Inc., unveiled the all-new 2008 xB urban utility vehicle at a press conference today at the 2007 Chicago Auto Show. The xB was first introduced in early 2003 for the 2004 model year and its boxy shape became iconic to the Scion brand.

Continue reading "Scion Launches All-New 2008 xB at 2007 Chicago Auto Show"

2008 Scion tC: Freshened Styling and iPod Connectivity

CHICAGO -- The Scion tC, the best-selling vehicle in the Scion lineup, raises the bar in the sports coupe segment as it receives sharp styling revisions, new standard equipment and safety features for 2008.

The 2008 tC is distinguished by the new Scion family front fascia, a menacing horizontal combination of headlights and grille. For the tC this includes a new upper mesh grille, lattice lower grille and projector-type low beam headlights with black trim. The tC also receives eye-catching rear tail lights similar in style to the headlights with round combination lamps.

Inside, the tC receives a deep orange combination meter on the instrument panel, silver-colored accents on the door assist grips and center cluster, updated seat fabric and Pioneer subwoofer.

Azure Pearl and Black Cherry Pearl exterior colors were replaced with Sizzling Crimson Mica and Wave Line Pearl.

Continue reading "2008 Scion tC: Freshened Styling and iPod Connectivity"

February 2, 2007

Scion to Reveal Two New Models at Chicago Auto Show

Scion will stage the world premiere of the second-generation xB and the all-new xD at the 2007 Chicago Auto Show.

The Scion press conference will take place on Thursday, February 8 at 9:00 A.M. CT in the Grand Ballroom in McCormick Place, with a live simulcast to the Scion display area at the show.

Continue reading "Scion to Reveal Two New Models at Chicago Auto Show"

February 1, 2007

Toyota Reports 5.1% sales increase in January 2007

February 1, 2007 - Torrance, Ca. - Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever January sales of 175,850 vehicles, an increase of 5.1 percent over January 2006.

The Toyota Division posted best-ever January sales of 153,732, up 4.7 percent. The Lexus Division reported best-ever January sales of 22,118 units sold, an increase of 8 percent.

Continue reading "Toyota Reports 5.1% sales increase in January 2007"

January 31, 2007

XM Announces Extension of Agreement With Toyota as Factory-Installed Provider

More Than One Million XM-Equipped Vehicles Expected Annually by 2010

New Agreement Extends Current Partnership through 2017

WASHINGTON -- XM Satellite Radio, the nation's leading provider of satellite radio with more than 7.6 million subscribers, announced today that Toyota Motor Sales, U.S.A., Inc. has extended its agreement with XM as its factory-installed satellite radio provider for Toyota and Lexus vehicle models. The new agreement extends the current partnership between the two companies through 2017. Toyota's annual factory production of XM-equipped vehicles is expected to exceed one million by 2010.

Continue reading "XM Announces Extension of Agreement With Toyota as Factory-Installed Provider"

January 19, 2007

Scion to Reveal Two All-New 2008 Models at 2007 Chicago Auto Show

Scion will stage the world premiere of the second-generation xB and the all-new xD at the 2007 Chicago Auto Show.

The Scion press conference will take place on Thursday, February 8 at 9:00 A.M. CT in the Grand Ballroom in McCormick Place, with a live simulcast to the Scion display area at the show.

Scion will also stage a simultaneous press conference in Scion City, in the virtual world "Second Life," to introduce the computer-simulated versions of the two all-new 2008 vehicles. The virtual presentation will run parallel to the live press conference at McCormick Place. To participate in the virtual press conference, media must be a member of the Second Life community and register at www.scion.com/secondlifemedia by 5:00 P.M., Friday, Feb. 2.

Second Life registration is free and can be done at www.secondlife.com. Scion City was launched in November 2006 and allows the Second Life community to test drive and purchase Scion vehicles, learn about the brand, and participate in lifestyle and owner events.

A video clip of the Chicago press conference will be available for viewing the following day on the Scion.com website.

January 17, 2007

Student-Designed Vehicles Bridge Transitional Lifestyles

Toyota and Calty Design Research, a Toyota design studio, have unveiled student-designed vehicle concepts as part of the Bridge Project, a Toyota-sponsored program for the College for Creative Studies (CCS) in Detroit, Mich.

Launching in September 2005, the Bridge Project challenged CCS students to create a bridge vehicle to pull current Scion customers into the Toyota brand as they mature and experience lifestyle transitions. Twenty CCS juniors participated in the TMS- and Calty- sponsored project, which allowed students to develop a vehicle concept and strategy while infusing Toyota's key design principles dubbed Vibrant Clarity and J-factor.

"The need for a vehicle that moves us effortlessly into new life chapters was the challenge behind the Bridge Project," says Kevin Hunter, Calty vice president of design and studio operations. "Scion customers need the right Toyota vehicle as they grow into different life phases like marriage, family and employment."

The Bridge Project encouraged students to innovate a vehicle which could be introduced in 2012. While the Bridge Project was open to all vehicle segments, students were challenged to create a concept which took
vehicle purpose, market influences and buyer demographics into consideration.

"The Bridge Project challenged our students to develop the right cars for transitional life phases," said Bryon Fitzpatrick, Paul and Helen Farago Chair of Transportation Design at CCS. "For more than a decade, we
have partnered with Toyota on educational initiatives through sponsored projects and student internships which reflect their ongoing commitment to and support for design education."

For nearly 15 years, TMS and Calty have sponsored design education initiatives at premier design education institutions such as CCS and Art Center College of Design in Pasadena, Calif.

Continue reading "Student-Designed Vehicles Bridge Transitional Lifestyles"

January 5, 2007

Toyota’s Scion Premieres New Auto Show Exhibit at NAIAS 2007

The new vertical presentation will display up to 10 Scion vehicles, feature eight projection screens and allow for an additional four Scions on the show floor. Scion’s latest display will hold two rows of four static vehicles each, while two cars occupy the ground level.

The new exhibit gives Scion the opportunity to show a variety of modified and stock vehicles at each auto show. The top two rows will also serve as a multi-media display when eight projection screens roll down, either separately or in tandem over the front of display, to present product demonstrations, and footage of Scion advertising, modified vehicles, drag racing teams, owners' events, and grassroots marketing activities.

After debuting in Detroit, the new display will travel to Houston, Chicago, Cleveland and New York Auto Shows during the 2007 show season.

Scion tC Release Series 3.0 on Display at the 2007 North American International Auto Show

Scion, of Toyota Motor Sales, U.S.A., Inc., announced today that the tC Release Series 3.0 (tC R.S. 3.0) will be on display at the 2007 North American International Auto Show and hit dealer showrooms beginning in mid-February.

The 2007 tC Release Series 3.0 will come in a frosty Blizzard Pearl white and be decked out with a front and rear KenStyle(R) ground effects kit. Other tC R.S. 3.0 exterior features include darkened headlights, and a custom wide intake-style upper grille with a honeycomb insert that matches the lower grille. This package also has Scion Genuine Accessory clear LED taillights with unique gray trim.

The tC R.S. 3.0 has black Alcantara(R) seats detailed with a gray perforated center seating surface on a white background. Alcantara(R) is a suede-like material often found in luxury or performance vehicles and on aftermarket racing seats. A Blizzard Pearl RAZO(R) weighted shift knob with black leather insert is also standard.

Continue reading "Scion tC Release Series 3.0 on Display at the 2007 North American International Auto Show"

January 3, 2007

Toyota smashes own sales record -- up 12.9% in 2006

Toyota Reports 2006 and December Sales

Torrance, CA - With eleven consecutive years of record-breaking sales, Toyota Motor Sales (TMS), U.S.A., Inc., today reported total best-ever year-end sales of 2,542,524 vehicles, up 12.9 percent over 2005.

"2006 was a respectable year for the industry if you consider the strain of erratic fuel prices and a housing bubble on an industry weaning itself from incentives," said TMS Executive Vice President Jim Lentz.

Camry became the best-selling car in America for the fifth consecutive year and the ninth time in the past decade. Lexus retained its crown as the best-selling luxury brand in America for the seventh consecutive year, selling a total of 322,434 units in 2006, up 6.8 percent over 2005. With overall sales of 173,034, Scion was a significant contributor to the record sales year.

TMS reported best-ever overall sales month results of 228,322, an increase of 16.6 percent over the same period last year.

Continue reading "Toyota smashes own sales record -- up 12.9% in 2006"

December 19, 2006

Overall, super small cars get mangled in accidents

First crash tests of minicars: Nissan Versa earns the highest overall rating; three minicars earn poor ratings in side tests

ARLINGTON, VA — For the first time, the Insurance Institute for Highway Safety has tested the smallest vehicles sold in the US market, which gain popularity as fuel prices rise. Now these cars are rated for comparison of occupant protection in front, side, and rear crashes. The Nissan Versa earns good ratings in all three tests. Two other cars earn good ratings in front and side but not rear tests.

Crash test results indicate which vehicles in each weight category afford the best protection in real-world crashes, and this round of tests reveals big differences among the smallest cars. But results of real crashes show that any car that's very small and light isn't the best choice in terms of safety. Driver death rates in minicars are higher than in any other vehicle category. They're more than double the death rates in midsize and large cars.

"People traveling in small, light cars are at a disadvantage, especially when they collide with bigger, heavier vehicles. The laws of physics dictate this," says Institute president Adrian Lund. Death rates in single-vehicle crashes also are higher in smaller vehicles than in bigger ones.

Continue reading "Overall, super small cars get mangled in accidents"

December 5, 2006

Scion launches broadband portal

With recent acquisitions of the most popular video file-sharing sites, it seems that no entertainment is safe these days from the status quo. Scion is proud to present an antidote to the online humdrums with Scion Broadband (bB), an exciting new online entertainment network.

Hanging out on the web just got more interesting. Scion bB is Scion’s first online video destination and will serve up a huge range of entertainment from obscure Japanese anime to unique short films, edgy stand up comedy, and irreverent documentaries.

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Let your avatar drive a Scion

SCION PROVIDES TRANSPORTATION TO RESIDENTS ON SECOND LIFE

Scion has announced its partnership with Millions of Us to provide transportation and entertainment on Second Life, a rapidly growing three-dimensional virtual world that is owned by its 1.27 million residents.

In Second Life, users create an avatar (a graphical persona) to represent themselves in the virtual world. The booming Second Life economy allows residents to purchase land to build a residence or business; and create, sell and buy goods and services with Linden dollars, the virtual currency.

Continue reading "Let your avatar drive a Scion"

2006 Scion Art Car Series

DAVID CHOE, MIKE GIANT, AND INVISIBLE:MAN FLEX CREATIVE MUSCLE ON 2006 SCION ART CARS

With no direction other than having no limitation on creativity, three of the art communities finest tackled the task of creating Scion’s 2006 art cars. The customized xB vehicles, created by art legends David Choe and Mike Giant, and street-wear designer and fashion boutique owner invisible:man, were unveiled at the 2006 Las Vegas SEMA show.

Each artist stamped their creation with their own personal style. David Choe’s vision was a hand-painted monster truck outfitted with a drum kit. Lowrider chic was the theme of Mike Giant’s chop top xB. And invisible:man created his version of a world rally championship racer. Please see the artists’ bios below for more information on their background.

David Choe
(http://www.davidchoe.com )

Choe is one of the more diverse and prolific artists working today. He is one of the youngest artists to ever have a solo show at the Museum of Contemporary Art in Los Angeles. His work has been shown on every surface from canvases to human bodies to the third world’s war torn walls. It can be found in every facet of society, from formal galleries and museums to t-shirts, shoes, movies, billboards, cars, murals, from New York City to the African Congo, and everywhere in between.

Continue reading "2006 Scion Art Car Series"

December 1, 2006

Toyota Reports November Sales

December 1, 2006 – Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever November sales of 196,695 vehicles, an increase of 15.9 percent over November 2005. Calendar-year-to-date (CYTD) sales total 2,314,202 units, up 12.5 percent over the same period last year.

The Toyota Division posted best-ever November sales of 169,976, up 18 percent. The Lexus Division reported best-ever November sales with 26,719 units sold, an increase of 4.2 percent.

Continue reading "Toyota Reports November Sales"

November 10, 2006

Toyota Plans to Cut Scion Production to Keep Brand Unique

Scion, Toyota's youth-focused brand, is on track to beat its 150,000-units-a-year sales goal by 25,000 vehicles in 2006. Still, in order to keep the brand special and fresh, Scion plans to cut production to keep sales from going above 150,000 vehicles next year, reports The Wall Street Journal.

"I agree with the strategy," said Lyly Lao who works in sales at West Covina Scion in California. "Everybody is trying to be different, so it's important for Scion to not put too many cars out there, or they will be everywhere." George Peterson, president of marketing research firm, AutoPacific Inc., approves of Scion's decisions but questions whether dealers will support Scion's cut in vehicle production. He asserts that Scion could sell 250,000 vehicles a year if it weren't for production controls.

However, for Toyota, "Scion's importance isn't so much added volume as it is bridging the gap to younger buyers who consider the company's mainline Toyota brand vehicles too stodgy." About 80 percent of people who buy a Scion have never had a Toyota. Yet, when Scion owners trade in their vehicle, eight of the top 10 vehicles they opt for next are either Scions or other Toyota models.

November 2, 2006

Toyota Reports Best-Ever October Sales

Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever October sales of 189,011 vehicles, an increase of 13.6 percent over October 2005. Calendar-year-to-date (CYTD) sales total 2,117,507 units, up 12.2 percent over the same period last year.

"What a difference a year makes," said Jim Lentz, TMS executive vice president. "Last October the industry plunged to a seven-year low, weaning itself from an incentive binge. Today the industry is seeing modest gains on the strength of fresh products."

The Toyota Division posted best-ever October sales of 165,005, up 14.6 percent. The Lexus Division reported best-ever October sales with 24,006 units sold, an increase of seven percent.

Continue reading "Toyota Reports Best-Ever October Sales"

October 26, 2006

Toyota recalling 30,000 Scions over air bags

WASHINGTON - Toyota Motor Corp. said Tuesday it was recalling about 30,000 Scion TC sports coupes over concerns that the side air bags could inadvertently deploy if the door is slammed forcefully.

The recall affects about 20 percent of the tCs produced during the 2005 and 2006 model years, Toyota said. The vehicle is only sold in the United States.

The automaker said seat-mounted side air bags and side curtain air bags could deploy if the door on that side of the vehicle is closed forcefully while the ignition is on or within 90 seconds of when the ignition is turned off.

Link.

October 23, 2006

Toyota's Success Tightens Dealership Space for Scions

As Toyota continues to enjoy booming sales for nearly all of its models, dealers are scrambling to make room at dealerships for their youth-oriented brand, Scion. To remedy the situation, the automaker expects all its dealers to renovate their showrooms by 2010 under an architectural plan called Image USA II.

That plan calls for a greatly enlarged Scion space, including an entrance separate from Toyota showrooms. So far 85 dealerships have made the changes, reports Automotive News. Of the 1,222 Toyota dealerships nationwide, 918 include the Scion franchise.

October 13, 2006

Scion Announces Pricing for xB Release Series 4.0 - the Final Limited Production for 2006

Scion, of Toyota Motor Sales, U.S.A., Inc., announced today that the fourth and last limited production Scion for 2006, the xB Release Series 4.0 (xB R.S. 4.0), will hit dealer showrooms next month.

The 2006 xB Release Series 4.0 will come in Maziora Torched Penny exterior paint. Maziora, by Nippon Paint Co. Ltd., is a polarized paint line that changes color depending on the viewing angle or light reflection. Maziora was also recently featured on a Japanese domestic special edition bB and has been used on project and show cars.

The xB R.S. 4.0 features color-keyed taillights, rear spoiler and Modellista speed grille; rear bumper protector; and Release Series wheel covers. Interior features include Release Series badged floor mats and multi-color under-dash light and cup holder kit. A color-keyed Razo shift knob is standard on manual transmission models. An individually numbered brushed stainless steel badge completes the uniqueness of this vehicle.

Only 2,500 units of the xB Release Series 4.0 will be built. The xB Release Series 4.0 model will carry a manufacturer's suggested retail price (MSRP) of $1,930 over the base price of the xB for models with automatic transmission and $1,980 for models with a manual transmission. The base MSRP for the xB starts at $14,030.

October 6, 2006

Toyota Reports September Sales

Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever September sales of 222,950 vehicles, an increase of 20.2 percent over September 2005. Calendar-year-to-date (CYTD) sales total 1,928,496 units, up 12 percent over the same period last year.

"While crossovers, hybrids and small cars continue to show strength, our SUVs and full-size trucks also posted solid gains," said Jim Lentz, TMS executive vice president. "It's the breadth of our lineup that enables us to satisfy today's buyers."

The Toyota Division posted best-ever September sales of 197,250, up 21.3 percent. The Lexus Division reported best-ever September sales with 25,700 units sold, an increase of 12.1 percent.

Toyota Division
Toyota Division passenger cars recorded best-ever September sales of 113,136, up 12.4 percent over the same period last year. Passenger car sales were led by the Camry, which posted September sales of 38,269. The Camry Hybrid, which went on sale in late April, reported sales of 4,044 units in September. The Corolla reported best-ever September sales of 32,279, up 5.4 percent over the same period last year. The all-new Yaris subcompact, which went on sale in March, posted sales totaling 7,534 units for the month. The Prius gas-electric hybrid mid-size sedan posted best-ever September sales of 10,492, an increase of 23.1 percent.

Continue reading "Toyota Reports September Sales"

September 28, 2006

Scion design: you can win a chance to design the next Scion showroom

Toyota launches Showroom Design Contest that takes place entirely online

Geared for youthful car buyers, Scion is the latest line of cars from Toyota Motor Corporation. To carve out a home for the brand, the car manufacturer has launched an international showroom design competition, Scion Floorplan.

Applicants should submit a written description and a complete design concept for a 750-square-foot showroom online. The first prize winner will take home $5,000—and earn the opportunity to see his or her idea realized. Second and third place winners will receive $1,000 and $500, respectively.

Each concept must include what the manufacturer calls the Discovery Area, an area to communicate the brand and educate potential buyers, and the Consultation Area, a semi-private space for sales consultants.

The winning entry will be selected in December by Scion executives and retail environment design firm Commune based on creativity, manufacturability, functionality, and appropriateness to the Scion brand and the buyer.

“Since the brand’s inception we have worked to support musicians, artists, and filmmakers,” says Alan Mimaki, business operations manager for Scion. “We are very excited to add architects and interior designers and look forward to see their visions of the next generation Scion showroom.”

More information is available on the Scion Floorplan Web site.

September 22, 2006

Vehicle Stability Control Expands Throughout The Toyota Lineup

The Toyota Vehicle Stability Control (VSC) system was first introduced in select Lexus models in 1997. The system was designed to help reduce lateral skids caused by sudden steering inputs or abrupt changes in road conditions. Since its introduction, VSC has become available on a wide range of Toyota, Lexus and Scion vehicles.

Past studies have concluded that a significant number of one-car accidents resulting in serious injury are caused by lateral skidding conditions, and loss of driver control, often due to sudden steering input or changing road conditions on curves.

The VSC system is designed to help reduce lateral skids through active control of the brakes and engine output, such as when the driver steers abruptly, or when turning on slippery road surfaces. VSC works in concert with anti-lock brakes (ABS) and traction control (TRAC) systems help prevent straight-line skids and lateral skids.

Continue reading "Vehicle Stability Control Expands Throughout The Toyota Lineup"

Scion To Launch 2007 Replacements for Current xA And xB

Scion, from Toyota Motor Sales (TMS), U.S.A. Inc., will launch two new vehicles in spring 2007 to replace current generation xA and xB.

"The xA and xB will always be very special models for us and have contributed greatly to Scion's success, but we're ready to move into our next product phase," said Mark Templin, vice president, Scion. "Scion is a laboratory for change and we will continue to experiment and evolve to meet the needs of our customers."

xA and xB launched in California in June 2003 and completed their nationwide rollout in June 2004. Since their launch 72,011 xA's and 139,091 xB's have been sold nationwide through July 2006.

Production of the 2006 xA and xB will conclude in December of this year. The two all-new vehicles will be designated as 2008 models when they arrive at Scion dealerships next year.

September 20, 2006

Scion Races Into Its Second Year

Scion is off to a great start in its second season of drag racing the tC in the 2006 National Hot Rod Association (NHRA) and 2006 Number One Parts, Incorporated (NOPI) Drag Racing Association (NDRA) national series.

Defending NHRA Sport Compact Class champion Brad Personett, in Titan Motorsports' Pro RWD/Pro Compact tC, has won eleven national events, and has had six NHRA Sport Compact National wins for the 2006 season. His best run came this past Labor Day weekend at the National Hot Rod Association (NHRA) Powerade Drag Racing Series, Mac Tools U.S. Nationals at the Indianapolis Raceway Park in Clermont, Indiana. He had a 6.412 e.t. for his record setting run.

Continue reading "Scion Races Into Its Second Year"

September 19, 2006

Scion Announces Pricing For xA Release Series 3.0

Scion, of Toyota Motor Sales, U.S.A., Inc., announced today that the xA Release Series 3.0 will arrive at dealer showrooms beginning in October.

The 2006 xA Release Series 3.0 will come in a stunning Stingray Metallic light blue exterior paint and offer unique exterior and interior enhancements. Standard features include front and rear KenStyle® ground effects, Release Series wheel covers, color-tuned seat fabric and a rear spoiler.

This xA is also satellite-radio ready and comes with a paid three-month subscription to XM Radio, wherever XM service is available. A keyless Scion Security System with a radar intrusion sensor helps protect this highly-equipped xA. Individual numbered badging completes the uniqueness of this vehicle.

Only 2,100 units of the xA Release Series 3.0 will be built. The xA Release Series 3.0 model will carry a manufacturer’s suggested retail price (MSRP) of $1,840 over the base price of the xA. The base MSRP for the xA starts at $12,780.

September 13, 2006

Scion To Launch Two New Models In Spring 2007 To Replace Current xA And xB

Scion, from Toyota Motor Sales (TMS), U.S.A. Inc., will launch two new vehicles in spring 2007 to replace current generation xA and xB.

xA and xB launched in California in June 2003 and completed their nationwide rollout in June 2004. Since their launch 72,011 xA's and 139,091 xB's have been sold nationwide through July 2006.

Production of the 2006 xA and xB will conclude in December of this year. The two all-new vehicles will be designated as 2008 models when they arrive at Scion dealerships next year.

September 10, 2006

Toyota increase sales 11% in August

Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever August sales of 240,178 vehicles, an increase of 12.6 percent over August 2005. Calendar-year-to-date (CYTD) sales total 1,705,546 units, up 11.0 percent over the same period last year.

"We are grateful to have the fuel-efficient models today's market demands," said TMS Executive Vice President Jim Lentz. "But it's the strength of our dealer network which is proving increasingly central to our growth."

The Toyota Division posted best-ever August sales of 209,104, up 13.6 percent. The Lexus Division reported best-ever August sales with 31,074 units sold, an increase of 6.4 percent.

Continue reading "Toyota increase sales 11% in August"

August 30, 2006

Toyota Promotes Jim Farley to Group Vice President

Toyota Motor Sales, (TMS) U.S.A. Inc. today announced the promotion of Jim Farley to group vice president of marketing and corporate officer. In this role Farley has responsibility for all Toyota Division market planning, advertising, merchandising, sales promotion, incentives and Internet activities. Previously, Farley was vice president of marketing for Toyota Division. He will continue to report to TMS Executive Vice President Jim Lentz.

Farley joined Toyota in 1990 in the strategic-planning department. Since then, he has held a wide range of positions including Lexus product planner, manager of truck product planning, manager truck series marketing and national advertising manager. Farley also held the position of general manager of product management for Toyota Europe. He was involved with field sales operations as Central Area manager for the Lexus Division and more recently, Farley was corporate manager of Scion.

He assumed leadership of the Toyota Marketing Division after the successful launch of the Scion brand across the United States and has brought an innovative approach to Toyota Marketing, developed as part of the Scion marketing model. His strategic leadership and operational experience will be directed toward the successful launch of the all-new Toyota Tundra.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of over 1,400 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports, and research and development.

August 29, 2006

Scion extends reach into cybergames

Scion just became first automaker to run a campaign in Second Life, releasing virtual cars in the popular metaverse. Toyota's progressive brand announced the initiative at the Second Life Community Convention in San Francisco.

While a real-world version of the boxy Scion xB was driven around a parking lot near the convention center, silver virtual models were dropped at various points in Second Life for residents to drive. A full launch will follow in October, when SL citizens will be able to customize Scion models. Makes sense, considering Scion already lets buyers do a fair amount of customization on real-world cars. For images of Scion's launch in Second Life, see intellagirl's coverage of the event. (Thanks to Cyrus Huffhines at Millions of Us for lending us an xB!)

Second Life is only accessible for people over 18, so Scion also launched in Whyville, a virtual world for teenagers. Residents of Whyville can buy a Scion with clams (the local currency), customize the car and drive their friends around. Since Whyville has an educational slant, teaching kids about everything from science to money management, members can take out a virtual loan through the site's Club Scion and Toyota Financial Services. Scion launched in Whyville in May and over 1,200 Scions have been purchased since.

via http://www.springwise.com.

August 9, 2006

Toyota faces investigations, possible further recalls

After recalling 1 million models worldwide in July, Toyota Motor Corp. may be forced into more recalls in the U.S., as the National Highway Traffic Safety Administration pursues an investigation stemming from reports involving 2003 and 2004 Toyota Tundra pickups and 2004 and 2005 Toyota Sienna minivans.

Link.

August 3, 2006

Scion to launch "Scratcher" advertising campaign

Scion is launching an innovative advertising campaign that will begin this September. The campaign is called “Scratcher,” and it challenges the passerby to find two of the same customized-style cars in a lottery ticket style scratch off format. This being Scion, no two cars are alike. Building Wallscapes, Wild Postings and Max Rack Postcards and magazines will all be used as the campaign’s mediums.

For the Wallscapes, it will start with one car revealed and then every two days a new car will be revealed, to keep the regular commuters engaged. Additionally, Max Racks will have a postcard for each model, where the customer can actually ‘scratch-off’ all of the cars. The Wild Postings will allow passersby to scratch off as well, just on a larger format.

August 1, 2006

Is Toyota's quality slipping?

Executives of U.S. automakers often grouse when their vehicles are disparaged for defects and lapses in quality, saying models built by foreign automakers, especially Toyota Motor Corp., aren't judged as harshly.

The bellyachers now can count on a key ally in their campaign, as they put it, to level the playing field: Katsuaki Watanabe, the president of Toyota.

Link.

Toyota sales up incredible 11.7% in July

In a down month, Toyota's report of a 11.7% sales increase is enough to make Detroit men weep. Year to date the Japanese juggernaut is up 10.1%.

Highlights include a 36.8% increase in Corolla sales, a 99.6% increase for the new Rav4 SUV, and 10,137 units sold of the new Yaris. Oh yeah, and Scion reported all-time best-ever monthly sales with 18,408 units sold.

Toyota is not immune to all consumer trends however, both their Tundra and Tacoma pickup sales were down slightly.

Press release after the jump.

Continue reading "Toyota sales up incredible 11.7% in July"

July 31, 2006

Promotion: Toyota/Scion = Yaris

Taking a page from their successful Scion marketing strategy, Toyota is attempting to reach out to prospective buyers of their new subcompact, the Yaris, with an independent destination site, YarisWorks.

The site details times and locations for this summer's 12-city Drive it Yourself Tour, as well as a very neat, "virtual test drive" feature that has video of someobody driving a Yaris in the city of your choice, all online.

Beyond that, there's a bunch of features that are supposed to be hip, or cool, or social network-y, but personally, it looks like a jumble of bullshit, to me.

Link.

July 22, 2006

Japanese gov't reprimands Toyota

The transport ministry issued Toyota Motor Corp. with a directive Friday to clean up its act, after finding fault in the automaker's handling of information on car defects.

Toyota must report back to the Land, Infrastructure and Transport Ministry by Aug. 4 on improvements it is making to its recall procedures. The ministry said Toyota must better handle safety information, including consumer complaints, so it will be able to issue more timely recalls.

The current and two former heads of Toyota's quality control department are being investigated by police for alleged professional negligence over an eight-year delay in issuing a recall of Hilux Surf sport utility vehicles with faulty steering gear.

Link.

July 20, 2006

Toyota on Quality Hot Seat

TOKYO - Toyota Motor Corp., plagued with a rise in vehicle recalls and facing a legal probe into past recall practice, vowed on Thursday to step up quality efforts, saying this was imperative to ensure continued growth.

Japan’s top auto maker, which has built its reputation on offering safe and reliable cars at reasonable prices, has recalled more than one million vehicles in Japan alone so far this year, and on Wednesday issued a recall of some 400,000 SUVs in the United States, its single-biggest market.

In a first for the company, Toyota is also being criminally investigated by prosecutors in Kumamoto, southern Japan, over whether its quality-control managers had wrongfully delayed a recall filing that could have prevented a road accident in 2004 that injured a couple and their three young children.

Link.

July 19, 2006

Third Recall in One Month for Toyota

In its third vehicle recall this month, Toyota Motor Corp. is calling back almost 420,000 cars worldwide, including 34,700 in the United States, to replace a faulty engine part.

Most of the recalled U.S. cars are Echo compacts, but they also include Prius hybrids.

Toyota said it had no reports of accidents or injuries, but the recall caps a bruising month for the automaker renowned for its vehicle quality.

Last week it recalled 367,500 sport utility vehicles, including premium Lexus RX models, because a piece in the front console area could come loose and lodge near the gas pedal.

Earlier in July, Toyota recalled 24,200 vans in Japan.

Link.

July 5, 2006

Toyota Sales Up 14% in June

Toyota Motor Sales (TMS), U.S.A., Inc., today reported its best-ever first-half sales in 49 years of business in the U.S. with calendar-year-to-date (CYTD) sales of 1,223,542. June sales of 223,018, an increase of 14.4 percent over last June, contributed to a record-setting second quarter, with sales of 678,691 units.

"With no real let-up in gas prices, market dynamics are unchanged," said Jim Lentz, TMS executive vice president. "Fuel-efficient products continue to drive the market, even as consumers are likely becoming acclimated to today's fuel prices. Buyers are turning to hybrids and smaller, more fuel-efficient vehicles as a hedge against future uncertainty."

The Toyota Division posted its best-ever June with sales of 195,332, up 15.7 percent. The Lexus Division reported best-ever June sales with 27,686 units sold, an increase of 6.3 percent.

Continue reading "Toyota Sales Up 14% in June"

June 13, 2006

Ford, Toyota Named Top Diversity Workplaces

Both Ford and Toyota have been named by black Enterprise magazine as among the 40 best companies to work for in terms of diversity.

Both companies were also named as being among the 10 Best Companies in Marketing Diversity, in terms of their advertising and messaging efforts.

June 11, 2006

Scion Exposed: The Gathering

On Saturday June 24, 2006, there will occur the 2006 Scion Exposed Owner's event at the Mid-Ohio Sports Car Course in Lexington.

The event is free to Scion driver's and their guests, which takes place during a weekend of racing activities including the Grand American Rolex Sports Car Series and the EMCO Gears Classic.

BUT the freebies are limited to the first 100 Scion owners to request campsites via the Exposed website.

More information is available at www.goexposed.com.

June 4, 2006

Toyota Sales Up 12.3 % in May

TORRANCE, Calif. -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported overall best-ever monthly sales of 235,708 vehicles, an increase of 12.3 percent over May 2005. It marks the third consecutive month and seventh time Toyota has recorded at least 200,000 sales in a single month. Calendar-year-to-date (CYTD) sales total 1,000,524 units, up 8.8 percent over the same period last year.

Continue reading "Toyota Sales Up 12.3 % in May"

April 7, 2006

KBB's Coolest Cars Under $18,000

Kelley Blue Book has rated their Top Ten Coolest Cars under $18,000 -- and since Chevy was the first company to put out a press release, they win the coveted photo choice. The Chevy HHR, pictured above, lists for $16,390. Curious the PT Cruiser doesn't make the list, but we always forget where we came from.

Toyota had three vehicles on the list -- the Yaris subcompact, the Scion xB wagon and the Scion tC Coupe. Full list and KBB's thumbnail descriptions after the jump.

Continue reading "KBB's Coolest Cars Under $18,000"

April 4, 2006

Toyota Sales Up 6.9% in March

Toyota's sales were up in March, mostly due to a light truck sales, where several models had superb results. The redesigned RAV4 had a 116.5% increase, the Sienna minivan was up 22.6% , the 4Runner SUV was up 14.6% and the Tacoma pickup was up 14.1%. Plus, the all-new FJ Cruiser sold 2,784 units. Whew.

Toyota brand car sales were flat in March, including a precipitous 22.6% drop in Prius sales while the Camry and Corolla saw small gains. The Scion brand is holding its own with a 20.5% gain for the xA subcompact hatchback, a small gain for the tC coupe and a first ever drop for the xB wagon. Toyota's other subcompact, the all-new Yaris, had sales of 1,339 units.

Lexus had solid gains in both cars and SUVs, 8.3% overall, with the biggest gainer coming from the revitalized IS series that sold 5,210 units, becoming the best-selling Lexus car model.

For the year to date, Toyota's overall sales are up 7.4%.

March 26, 2006

Pricing For Scion tC Release Series 2.0

Scion will produce 2,600 units of a special edition tC in Blue Blitz Mica that will sell for $18,260. The company will show the car at the NY Auto Show in April, the same month the vehicle will be available at dealers.

The “Release Series 2.0” tC is priced $1,960 over the regular MSRP of the vehicle, which is $16,300.

According to Toyota, the special edition vehicle includes the following:

The 2006 tC Release Series 2.0 will come in a brilliant Blue Blitz Mica. This limited edition tC features a stainless steel mesh upper and lower front grille and 17-inch alloy wheels that come with a satin metallic finish. The tC's only factory option, front seat-mounted side airbags and front and rear side curtain airbags, is standard equipment on the R.S. 2.0.

Continue reading "Pricing For Scion tC Release Series 2.0"

March 20, 2006

Scion to Show Coupe Concept at New York Auto Show

Scion will hold a press conference-slash-unveil on Wednesday, April 12 at 2:00 PM EST in the Special Events Hall at the Jacob Javits Convention Center in NYC. A video clip of the press conference will be available for viewing following the event on the Scion.com website. That's all we got.

March 3, 2006

What is the Limit of Two Front Tires? A Look at the Front Wheel Drive Horsepower Wars

There is a relatively interesting trend that is going to come to a head over the next year: Horsepower wars of the front wheel drive compacts.

The idea of dropping a more productive engine into what is otherwise a light-n-cheap car is not new. The original mustang proved this to be a winning formula that has bred a fan-supported line for 40+ years.

There were also a few flops that a big engine just couldn't fix ... if the AMC Pacer is any example. The idea of beefing up a new generation of teenymobiles that happened to be front wheel drive started in the '80s with such lovable runabouts as the Civic CRX, Volkswagon Rabbit, and Corolla FX-16.

But those cars were pushing their relatively low-displacement engines to the likes of 120 HP... what seemed to be a perfect balance given their light weight. The new generations of cars have started to push big numbers... lets look at some of the factory numbers for cars you could buy today:

Continue reading "What is the Limit of Two Front Tires? A Look at the Front Wheel Drive Horsepower Wars"

February 27, 2006

Saturn Ion: Would You Like it More if We Called it the S/Ion?

So, I'm liking the looks of this Saturn Ion "quad" coupe, and the price for the base model is only $13,490. That's with a 140-horsepower engine -- plus it has those cool mini-suicide quad doors behind the main, bigger doors [see pic below].

Now, if you're thinking somewhere in Scion tC territory, I'd take a look at the Saturn Ion, or S/Ion if we were trying too hard to be cool.

While the Scion tC does start at $16,840, that's with a 160-hp engine. You can beef up the Saturn Ion [S/Ion, aren't we cool?] to 170 hp with a performance package that will cost you $17,185.

So it's a bit of an over-under call, and you may not like the Ion, but it's worth checking out, all the same.

January 31, 2006

They Shoot Toyotas, Don't They?

Four people took home brand new Toyotas from the Washington Auto Show on Sunday, courtesy of a "Hands-on" contest, where entrants had to maintain contact with the car of their yearning for the better part of 102 hours.

Over the five days contestants got 15 minute breaks every three hours, and at the end of the run, there were ten folks still hanging on, leading to an elimination round. There was a Rav4, Scion tC and a Camry on the floor, with a fourth car, a Toyota Prius, given away to an online contestant who guessed the other winners.

Pictured from left to right: Fredy Guzman [Winner of Scion tC], Paige Kitson [Winner of Rav4 for CrisisLink, a suicide prevention org], Gregory McAurthur [Winner of Camry]. Not pictured: Ron Sadler [online winner of Toyota Prius].

For the culturally anemic, the title of this post is from the movie, based on the book.

January 23, 2006

Scion xA -- Sorry, No Clowns Available

When it comes right down to it, the reason most people buy a certain vehicle is because it's the one they can afford.

When contemplating a vehicle like the 2006 Scion xA, with an MSRP of $13,330, this fundamental comes clearly into view. For those buying this vehicle, price is likely a major consideration. At the same time, someone buying the xA probably works harder for their money than someone who can walk into a BMW dealership and write a check.

As a matter of fact, we were chatting with a non-English speaking maintenance man who saw us get in the car, and he remarked that the car was new, and he asked, "Is it a Toyota engine? It's good, Toyota." After talking about the car, we got to price, and the total wasn't so important to him as what the monthly payments might be.

Therefore, the xA has to hit the basics square on for potential buyers. As you can see in this photo, one of the things we were curious about was its ability to get stuffed, so to speak. We went to Staples and dropped our semi-annual $250 on office supplies, and with the seats folded, there was no problem. Ditto for a trip to a new Whole Foods that opened, where we went with a friend and walked out with over a dozen bags of organic happiness.

In the former case, we folded the seats down and didn't have to use the front passenger seat. In the latter, with a passenger aboard, we just put the bags in the hatch area and was avble to keep the seats up. By the way, the xA has a neat little retractable storage area cover that you can take out for larger loads.

While we are going to post a more complete review, we thought it would be a good idea to get away from the dweeby stuff and just report on the basics -- how a car helps lyou live your life day to day. Overall, we're very happy with the xA, as we feel anyone spending their hard-earned money would be.

January 9, 2006

Scion Pricing for xB Release Series 3.0

Scion, of Toyota Motor Sales, U.S.A., Inc., announced today that the first limited-production Scion for 2006, the xB Release Series 3.0, will go on sale in mid-February.

All 2006 xB Release Series 3.0 vehicles will wear vivid Envy Green exterior paint and offer unique exterior and interior enhancements. Standard features include a solid, color-keyed Aero Speedgrille, seven-spoke wheel covers and a color-keyed rear spoiler.

Inside, passengers will appreciate the premium Alpine DVD audio/video receiver with an extended range six-speaker system and one-inch soft dome tweeters. The receiver offers Apple iPod connectivity as well a mini-jack for most portable music players, and its multi-source mechanism allows playback of various formats of CDs and DVDs. This xB is also satellite-radio ready and comes with a paid three-month subscription to XM Radio, wherever XM service is available. A full-function remote control is standard.

This xB also features a Vizualogic(TM) Dual Headrest Rear Seat Entertainment System with a seven-inch LCD monitor mounted on the back of each front seat headrest and two infrared wireless headphones.

A keyless Scion Security System with a radar intrusion sensor helps protect this highly-equipped xB. Individual numbered badging completes the uniqueness of this vehicle.

Only 2,200 units of the xB Release Series 3.0 will be built. The xB Release Series 3.0 model will carry a manufacturer's suggested retail price (MSRP) of $2,310 over the base price of the xB. The base MSRP for the xB starts at $14,030.

December 27, 2005

The Shape of Scions to Come?

This is the 2nd-generation Toyota bB, to be sold in Japan,and darn if it doesn't look like a sheet metal makeover of a Scion xB.

Actually, since the first bB was introduced in 2000, it's the other way around.

Anyway, Toyota is touting the new bB as "a car-shaped music player," due to its nine speakers, including a subwoofer in the center console.

But Toyota may think they have more of a love wagon on their hands, thanks to this benny:

"The newly developed "Mattari-mode seats" ("laid-back" mode seats) in the front not only recline, they sink about 80mm to create a couch-like feeling. This delivers an unprecedented feeling of relaxation and privacy."

As far as the Stateside xB is concerned, Toyota is going to have to do something with the refrigerator box on wheels design.

We like them, and they have a certain sort of funky flair, but they are so way out as to be on the bleeding edge of fickle faddishness, which can doom sales in a hurry. Rest assured that Toyota/Scion folks are working on a reimagining of the xB.

December 22, 2005

Turbocharge your tC

You can pump up your Scion tC's horsepower by as much as 25% with this warranty-OK turbocharger from Toyota Racing Development.

The retail MSRP is $3200, though the folks at TRD tell us you can get it cheaper from a Toyota/Scion dealer. And that's a smart thing to do, because if you don't have it installed by authorized personnel the warranty on both the car and the turbocharger ees no good, senor.

The PDF brochure for the turbocharger is vague on actual horsepower numbers, but the TRD site says you can get up to 200 hp out of your tC, which comes standard with 160 hp, as you can read in this spec sheet. The turbocharger can only be installed in a manual transmission tC, BTW.

Scion Swag on Sale

Scion accessories, aka "Scionware" are being offered at prices 40% off the regular retail price -- but only through December 31, 2005. After that, full price.

How can you go wrong with a $3 pen or key chain? The $12 backpack doesn't look too bad, either. The clothes don't move us that greatly, but if you're in the market for a hooded sweatshirt, $18 ain't bad. Here's the link.

December 20, 2005

Car Buyer's Notebook Podcast #125: Let the Salesman Speak!

Now this is a brainstorm -- Car Buyer's Notebook is now accepting video and audio clip entries from car sales professionals, in which they describe a vehicle they sell -- and try to convince our audience that it is a "must buy."

Clips MUST be between 30 and 45 seconds long, and in the case of video, should show the salesperson either in front of or sitting inside the vehicle.

In order to enter, clips must be e-mailed to us at editor@carbuyersnotebook.com, and they MUST come from a recognizable dealership address and also include the dealer's phone number.

That's it. We're specifically are excluding dealer principals and/or managers. We want to hear from the sales people. Our goal is to give our audience a different, fun kind of content, to get the retail side of the industry involved and also, to show new vehicle salespeople in a light they don't often get to present themselves in. We're excited about this!

To listen to today's show, click here to play it directly on your computer.

Or you can subscribe to the daily Car Buyer's Notebook Podcast feed by putting this URL in your podcatching software: http://carbuyersnotebook.libsyn.com/rss

December 19, 2005

Free Vehicle Price Quote -- Car Buyer's Notebook Video Cast

To watch the video, right-click on this link and choose 'Save As.'

With auto sales down 14% in the beginning of December, now may be a great time to shop for a new vehicle. We'll show you how to get started by getting a new vehicle price quote at www.CarBuyersNotebook.com.

To watch the episode, you can right click on this link and choose "Save As," or, even better, you can get on the Apple iTunes bandwagon and subscribe to Zero to 120.

That way, your computer will automatically download a new episode when we publish!

To add Zero to 120 to your daily iTunes fix, add this RSS string to your iTunes or other podcatching software: http://carbuyersnotebookvideo.libsyn.com/rss

December 18, 2005

You Can Win a Slot in the 30th Annual Toyota Pro/Celebrity Race

To secure your position behind the wheel of a "race-ready Scion tC" on April 8, 2006, you have to be the winning bidder of an eBay auction that runs from January 16 to 26.

Toyota is granting the right for a non-pro, non-famous person to join in the fun so they can donate the winning bid amount to the Grand Prix Foundation of Long Beach.

What do you think the winning bid will be Over a 100K? A million? Let's hope some celebrity-obsessed gavone doesn't win.

What the winning bidder receives sounds like a trip to fast car heaven:
-- Chance to drive the Scion tC more than 100 mph in the 10-lap sprint over the 1.97-mile, 11-turn Long Beach street circuit.
-- Four days of professional driver's training at Fast Lane Driving School.
-- Pre-event Press Day prior to race weekend and other media activities.
-- Custom-made driving gear, including suit, shoes, gloves and helmet.
-- First-class air fare and hotel accommodations for training, press day and race weekend, with ground transportation for race related events only.
-- $5,000 donation from Toyota in the high bidder's name to "Racing for Kids," a national non-profit program benefiting two children's hospitals in Southern California.
-- A VIP pass for two for a private celebrity event immediately following the Saturday, April 8.

December 13, 2005

Toyota Factoid: From AA to xA

While reading The Lexus Story, we came across a neat Toyota factoid -- their first production model was the AA, pictured above.

Which led us to muse, "Coincidence? We don' think so."

We are, of course, referring to the nomenclature of the Scion brand models -- the xA, xB and tC. The collusion runs deeper when you understand that Toyota also made a convertible version, known as the model AB.

In other words, someone at Toyota decided to dig deep into their own history and celebrate the birth of a new brand while honoring the birth of their first. Symmetry.

We also came across another mini-mystery -- in the Lexus book, the date given for Toyota's maiden year was 1938. However, at this Toyota Museum site, they claim the model was actually built in 1936.

Confusinng, yes, but comforting in a way. It shows car companies have been playing with model year vs. calendar year for nearly seven decades!

By the way, we produced a really fine audio review of The Lexus Story in this podcast.

December 10, 2005

Toyota Increases Scion xB Prices

The Scion xB is getting a seat fabric upgrade and a steering wheel with audio controls, to go along with a modest price increase of $150.

Two exterior colors -- Camouflage Green and Black Cherry Pear -- are being retired, and will be replaced with Salsa Red Pearl and Shadow Mica.

MSRP for the Scion xB with a manual transmission will be $14,030, the automatic costs $14,830.

The price increase applies to mid-2006 xBs that will start arriving at Scion dealerships on the West Coast at the end of the month.

December 9, 2005

Toyota's Recalls 2.4 Million Vehicles in Drive for Number One

Toyota may unseat General Motors as the largest automaker in the world, based on preliminary production estimates first reported in the Asahi Shimbun, but that drive to the top is making a dent in the automaker's vaunted quality.

Toyota reports they have recalled 2.4 million vehicles in the United States in 2005, compared to 210,000 in 2003. At the same time, GM has recorded 4 million in '05, though all parties say that recalls have become less dramatic in recent years, due to broader criteria for bringing vehicles into dealerships to repair often minor flaws.

The Japanese newspaper reports that Toyota plans to produce at least 8.9 million vehicles in 2006, while GM's production for 2005 is approximately 9.089 million.

The claim that Toyota may overtake GM in '06 is based on an assumption that GM's plant closings and lower sales will prompt the automaker to produce even less vehicles next year. Thus, Toyota could possibly pass GM on its way up as GM drifts downward in terms of global manufacturing.

Toyota's Hiring Heroes

Toyota dealers nationwide have kept open a promise they made months ago -- offering a special job application site for men and women recently separated or about to leave the armed forces.

The "Hire A Hero" program can be accessed through this link, and it will help you search available jobs by city and state. Available jobs include sales, service, administration and other functions.

December 5, 2005

Toyotathon Now in its 27th Year

Toyota's year-end clearance event, the Toyotathon, has been going on for nearly three decades now, and it's the time of year when you can get deals on vehicles they want off the floor.

Unfortunately, the site for the Toyotathon isn't listing prices.

However, if you want a price quote without having to walk into a dealer to get it, you can click here to get a free, no-obligation price quote on any Toyota, Scion or Lexus vehicle, from the convenience of your own computer.

December 4, 2005

November Sales: Toyota Gains 10%

Toyota's three brands were up 10% in November, over the same month last year, putting the powerhouse up 9.9% for the year. As we've previously reported, Toyota broke 2 million in sales a full month earlier than they did last year, and actually beat the Chrysler Group in November.

Though the overall picture for Toyota is good, their two most popular models, the Camry and Corolla, both had sales declines, 3.4% and 4.% respectively. The newly redesigned Avalon is still kicking tail, however, up 262.5%, and the Prius remains the best-selling hybrid vehicle on the market, with 7,889 sold in November. With 98,870 units sold, the Prius will become the first hybrid to sell over 100,000 units in a calendar year.

All three Scion models scored sales increases, and with 144,028 sold, this sub-brand will easily break the 150,000 unit mark in 2005.

In trucks, the Toyota Tacoma steamed ahead with a 24.4% increase, and has cemented its spot as the best selling small pickup in the U.S. The full-size Tundra also scored an impressive 25.4% gain in November, and is up 10.1% for the year with 110,897 units sold.

Lexus was up 12.1%, and it all came from cars -- their SUVs were down 7.9%, with all three models suffering drops. The new Lexus IS platform sold 4,447 units, for a 664.1% increase, the GS 330 was up 446.2% and the GS 430 was up 335.2%. For the year to date, Lexus is up 4.8%

Get a Free Vehicle Price Quote, Courtesy of Car Buyer's Notebook

The Internet has has clearly shifted the car buying equation in favor of the consumer.

Not only can you research any and all vehicles you may be interested in from the no-pressure environment of your computer, you can also get a free, no-obligation price quote onthe vehicle[s] of your choice, simply by using this form, which takes less than 2 minutes to complete.

Here's the way it works: by clicking on the icon above right, then filling out the form with your vehicle interest and contact info, the details are sent to new car dealers in your area. Nowadays, all car dealers have "Internet departments" whose job it is to respond to these "leads" and earn your business.

Long gone are the days where you wander into a dealership, just to look, and drive away an hour or so later with a vehicle you never knew you just had to have!

We strongly recommed new vehicle buyers utilize all the tools at their disposal, and we are proud to be working with the biggest and most trusted provider of vehicle price quotes in the industry. If you have any questions about how this tool works -- or even any hesitation -- please feel free to contact us via e-mail.

We feel so strongly about both the tool and the service, that for the first time we're publishing our direct telephone number: 703-236-1846. If we can help you in any way, feel free to call [during reasonable hours, of course!]

Cordially,
Frank Giovinazzi,
Publisher, Car Buyer's Notebook

December 1, 2005

November Sales: Toyota Outsells Chrysler Group

As the November sales results roll in, we're not just looking at raw numbers, we are looking for meaning in the Excel-based tea leaves. And this one just jumped right out at us -- Toyota's three brands outsold Chrysler's three, 169,665 to 159,898.

That puts Toyota ahead of Chrysler by 6.1% [9,767] for the month. There's no danger of Toyota taking the number three spot in the U.S. by year-end, though, as Chrysler is still ahead by 58,367 units.

However, Toyota's sales are up 9.8% for the year to date, and Chrysler's are up 5% -- is it possible that Toyota could become the third best selling automaker in the U.S. In 2006? It will be a close race, that's for sure, but Chrysler is banking on 10 new vehicle introductions next year, and hopes to build on its forward momentum.

Also of note – Toyota passed the 2 million unit mark a full month earlier this year – 2004 was the first full year Toyota ever sold 2 million in the U.S., whereas they now stand at 2,057,017 for the year to date.

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