Auto news and reviews from Car Buyer's Notebook.com: Mitsubishi Archives

August 10, 2008

Mitsubishi Motors Debuts "Phenomenal Four" Campaign

Cypress, Calif. -- Mitsubishi Motors North America (MMNA) today announced it will launch an all-new integrated national advertising campaign to support its lineup of fuel-efficient four-cylinder vehicles: the Lancer and Galant sedans, the Eclipse coupe, and the Outlander crossover SUV.

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August 8, 2008

Mitsubishi to Provide i MiEV Electric Vehicles to Southern California Edison

TOKYO -- Mitsubishi Motors Corporation (MMC) announced today that it has signed a letter of intent with Southern California Edison (SCE) to forge a unique collaboration for testing and evaluation of the new i MiEV electric vehicle.

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August 6, 2008

Mitsubishi Awards Cars to AFL Fans and ArenaBowl XXII MVP

CYPRESS, CA -- Mitsubishi Motors, the official automotive sponsor of the Arena Football League, handed the keys to three new Mitsubishi vehicles to Philadelphia Soul QB Matt D'Orazio and two lucky fans at the conclusion of ArenaBowl XXII Championship weekend in New Orleans, July 26-27.

Mitsubishi Motors presented D'Orazio with the keys to a 2009 Solar Yellow Mitsubishi Eclipse Spyder GT after the QB led Philadelphia to a 59-56 victory over the defending champion San Jose SaberCats, completing 26 of 43 pass attempts for 302 yards and seven touchdowns and one rushing score.

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August 2, 2008

Mitsubishi Motors Reports July Sales

CYPRESS, Calif. -- Mitsubishi Motors today announced total July 2008 sales of 9,644.

-- Galant sales were 2,286, up 30.6 percent compared to July 2007. Calendar year-to-date Galant sales are 3.4 percent ahead of January-July 2007.

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July 26, 2008

Mitsubishi Increases Exposure at ArenaBowl XXII

Cypress, CA -- In its second year as the automotive sponsor of the Arena Football League, Mitsubishi Motors will be increasing its presence with game attendees and a national television audience as ArenaBowl XXII Championship Weekend takes over New Orleans July 24-27.

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July 2, 2008

Mitsubishi Motors Reports June Sales

CYPRESS, Calif. -- Mitsubishi Motors today announced total June 2008 sales of 7,494.

-- The fuel-efficient Lancer continues to lead the way for Mitsubishi in the U.S. with 2,688 sales, making June the second best month of the year for Lancer. May 2008 was Lancer's best month with 3,318 sales.

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July 1, 2008

Redesigned Subaru Forester Becomes Top-Rated Small SUV

YONKERS, N.Y. -- The redesigned Subaru Forester emerged as Consumer Reports' new top-rated small sport-utility vehicle, following testing of seven SUVs for the August issue. The Toyota RAV4 had previously been top-ranked by CR in that category.

The Forester 2.5XT Limited achieved an "Excellent" overall score in CR's battery of more than 50 tests at its Auto Test Center in East Haddam, CT.

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June 26, 2008

Mitsubishi Lancer Recognized for Highest Owner Satisfaction

Adding to its impressive collection of industry awards and accolades, the 2008 Mitsubishi Lancer has been recognized as the compact car with the highest owner satisfaction rating, after receiving the 2008 Vehicle Satisfaction Award within the compact car category.

Conducted by noted automotive consulting firm, AutoPacific, Inc., the Vehicle Satisfaction Awards (VSA) serve as an industry benchmark for objectively measuring how satisfied an owner is with their new passenger car or light truck.

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June 19, 2008

Mitsubishi Motors Selects RWB as New PR Agency

CYPRESS, CALIF. -- Mitsubishi Motors North America (MMNA) today announced RWB as its new public relations agency of record. The announcement follows the recent signing of Traffic as Mitsubishi's new advertising agency.

"This is the start of a creative renaissance for Mitsubishi," said Dan Kuhnert, executive vice president of sales and marketing. "RWB has a firm grasp of the automotive industry and can immediately apply their knowledge and experience to help us communicate our brand's strengths and messages. Together with our new advertising agency, we are perfectly positioned to tell the Mitsubishi story in an exciting new way."

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June 13, 2008

Mitsubishi Motors Selects Traffic as New Advertising Agency

CYPRESS, Calif. -- Mitsubishi Motors North America (MMNA) today announced Traffic to be its new advertising agency of record. The announcement comes after a comprehensive agency review involving numerous top advertising agencies.

"The creativity of all the finalists was remarkable," said Dan Kuhnert, executive vice president of sales and marketing. "They all demonstrated insight into the Mitsubishi brand, and had great ideas. However Traffic presents a keen understanding of how to leverage the strengths of our brand and the 'importance of now' which is extremely relevant in today's auto industry."

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June 8, 2008

Mitsubishi increases destination charges

Mitsubishi Motors North America will be increasing Destination and Handling charges on all new
trucks and SUVs effective June 2, 2008. The new charge for most models will be $675 for the 48 contiguous U.S. states, plus Hawaii and $800 for Alaska.

The destination charges for Outlander, Endeavor and Montero will be $695 and $820, respectively.

June 3, 2008

Mitsubishi Reports May Sales Up 7.9%

CYPRESS, Calif.-- Mitsubishi Motors today announced total May 2008 sales of 10,430.

-- Galant sales in May were 2,783, an increase of 7.9 percent over May 2007. Galant sales are up 14.5 percent calendar-year-to-date.

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May 29, 2008

Cadillac Tops 2008 Vehicle Satisfaction Awards

TUSTIN, Calif. -- A study released today by noted automotive consulting firm AutoPacific, Inc. summarizes the results of its 2008 model year vehicle satisfaction research. AutoPacific's Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new passenger car or light truck.

In a year that promises to be the toughest in a decade, owner-based awards like AutoPacific's Vehicle Satisfaction Award will help customers make their purchase decisions.

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May 22, 2008

Mitsubishi Lancer Evolution MR Offers More Tech

CYPRESS, CA -- On the heels of the successful introduction of the 2008 Mitsubishi Lancer Evolution GSR, Mitsubishi Motors announces the availability of the more technologically advanced 2008 Lancer Evolution MR, the newest and most sophisticated version of the model series that began 16 years ago.

Shown coming off the production line in Japan, the Lancer Evolution MR arrives at showrooms in the U.S. in June and is available for a suggested retail price of $38,290.

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May 17, 2008

Mitsubishi Realigns Field Operations

CYPRESS, Calif. -- Mitsubishi Motors North America has announced a plan to realign its US field operations into Eastern and Western zones, with a separate office dedicated to field operations in the State of California.

MMNA President & CEO Hiroshi Harunari said the improvements will strengthen sales operations and make the company's infrastructure more efficient in adjusting to dynamic market conditions.

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May 16, 2008

2009 Mitsubishi Eclipse Spyder Convertible Pricing Announced

Mitsubishi has announced pricing for the 2009 Eclipse Spyder convertible sports car, with four basic trim lines available:

-- Eclipse Spyder GS SOHC: I4 MIVEC (2.4L/5M), $25,799.00, 2-Door Convertible, 5-Speed Manual

-- Eclipse Spyder GS SOHC: I4 MIVEC (2.4L/4S), $26,799.00, 2-Door Convertible, 4-Speed Sportronic

-- Eclipse Spyder GT SOHC: V6 MIVEC (3.8L/6M), $28,299.00, 2-Door Convertible, 6-Speed Manual

-- Eclipse Spyder GT SOHC: V6 MIVEC (3.8L/5S), $29,999.00, 2-Door Convertible, 5-Speed Sportronic

2009 Mitsubishi Eclipse Pricing Announced

Mitsubishi has announced pricing for the 2009 Eclipse sports car, with four basic trim lines available:

-- Eclipse GS SOHC: I4 MIVEC (2.4L/5M), $20,099.00, 3-Door Coupe, 5-Speed Manual

-- Eclipse GS SOHC:I4 MIVEC (2.4L/4S), $21,099.00, 3-Door Coupe, 4-Speed Sportronic

-- Eclipse GT SOHC: MIVEC (3.8L/6M), $23,999.00, 3-Door Coupe, 6-Speed Manual

-- Eclipse GT SOHC: MIVEC (3.8L/5S), $24,999.00, 3-Door Coupe, 5-Speed Sportronic

May 12, 2008

2008 Fuel Economy Guide Available for Download

The EPA has issued a comprehensive PDF guide to fuel economy of all 2008 vehicles, which you can download by right-clicking here.

In today's gas market, buyers are more sensitive than ever about buying cars that get good mileage, and more important, they want the government ratings to be as accurate as possible -- nobody wants to buy a vehicle that gets 10% worse mileage in the real world than the sticker rating.

To address this situation, the EPA has started using an updated test to assign more accurate MPG ratings to new vehicles, and you can learn about that by watching the video in this post.

May 3, 2008

Mitsubishi Lancer And Outlander position brand as demand rises

CYPRESS, CA -- As the market demand for compact vehicles increases with the help of rising gas prices, sales of Mitsubishi Motors' Lancer and Outlander vehicles continue to drive the brand's caché.

Built on the same global C-Segment platform, the two model lines accounted for 44.2 percent of Mitsubishi Motors North America's (MMNA) total sales in the calendar year 2007.

Continue reading "Mitsubishi Lancer And Outlander position brand as demand rises"

May 2, 2008

Mitsubishi Reports April Sales Down 26.3%

CYPRESS, Calif. -- Mitsubishi Motors today announced total April 2008 sales of 8,878.

-- Lancer was the volume leader at 2,598. This was the best month for Lancer sales in 7 months.

-- Galant sales were 1,402 for the month. Galant sales year-to-date are up 16.8% compared to the first four months of 2007.

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May 1, 2008

2008 Mitsubishi Lancer Named Cool Car Under $18,000

CYPRESS, Calif. -- The Mitsubishi Lancer today was named a 2008 Coolest New Car Under $18,000 by the expert editors at Kelley Blue Book.

With versatility and technology becoming growing trends in the under-$18,000 segment, the next-generation 2008 Mitsubishi Lancer offers consumers an economic entry-level package that combines rally-inspired performance and handling features with cutting-edge in-car technology.

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April 30, 2008

Mitsubishi Motors announces fiscal results, forecasts

Tokyo -- Mitsubishi Motors Corporation (MMC) today announced its full-year results for the year ending March 31, 2008, together with forecasts for the year ending March 31, 2009.

Mitsubishi Motors' consolidated sales for fiscal 2007 totaled 2 trillion 682.1 billion yen ($25.7 billion), a 22 percent increase of 479.2 billion yen ($4.60 billion) over the previous fiscal year.

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April 8, 2008

Volkswagen Eos Tops Convertibles List

YONKERS, N.Y. -- The Volkswagen Eos achieved the best overall score in Consumer Reports' tests of seven convertibles for the May issue, narrowly outpointing the BMW 328i. Both vehicles earned "Very Good" overall scores.

Two vehicles in the group, the Saab 9-3 and Volvo C70, earned somewhat lower overall road-test scores, but were still within the "Very Good" range.

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April 6, 2008

Mitsubishi Lease Deals for April

Mitsubishi is offering the following lease deals for April:

2009 Galant ES Lease -- $219 per month / 24 months / $2,968 due at lease signing (after applying $2,500 factory lease cash rebate).

2008 Lancer DE Lease -- $189 per month / 24 months / $2,388 due at lease signing.

2008 Eclipse GS Lease -- $249 per month / 42 months / $1,748 due at lease signing (after applying $1,000 factory lease cash rebate).

Continue reading "Mitsubishi Lease Deals for April"

April 5, 2008

April Mitsubishi Rebates Available at CurrentAutoRebates.com

Mitsubishi is offering up to a $3,500 rebate on the Endeavor SUV and up to $4,500 on the '07 Raider pickup; up to a $3,000 rebate on the Galant sedan is also available. Low interest financing is also available.

Programs end 4/30/08.

If you would like to research current auto rebates for all make and models for sale in the United States, check out CurrentAutoRebates.com, a fabulous service that allows you to check up on all rebate programs through a handy PDF report. The service is free and available now!

April 1, 2008

Mitsubishi Motors Reports March Sales Down 14.2%

CYPRESS, Calif. -- Mitsubishi Motors today announced total March 2008 sales of 10,750:

-- Galant was the volume leader at 2,676, up 26.6% from last March's volume.

-- This was Galant's best first quarter in three years.

Continue reading "Mitsubishi Motors Reports March Sales Down 14.2%"

March 22, 2008

Mitsubishi Presents New 2008 Eclipse to Winner of Champs Sports 'Bowl Bingo'

OCALA, Fla. -- Mitsubishi Motors and Champs Sports handed Sumter County resident Maryann Goniea the keys to a new 2008 Mitsubishi Eclipse at Ocala Mitsubishi today, helping her family recover from losing their home and previous car to last February's deadly Central Florida tornadoes.

Ms. Goniea received the new Eclipse as the grand prize winner of the Champs Sports "Bowl Bingo" promotion held during the Champs Sports Bowl hosted by Florida Citrus Sports last December.

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March 19, 2008

Mitsubishi Showcases Little Cars With Big Capabilities in NYC

NEW YORK -- The Mitsubishi Motors vehicles displayed at the 2008 New York International Auto Show will help North American consumers "get small" and get acquainted with Mitsubishi's renowned small car building capabilities.

Tetsuro Aikawa, Managing Director In Charge of Product Development Group Headquarters, will introduce to the North American media the i, i MiEV, i MiEV Sport concept and Concept-cX minicars.

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March 4, 2008

Mitsubishi Reports February Sales Down 6.4%

CYPRESS, Calif. -- Mitsubishi Motors today announced total February 2008 sales of 9,105.

-- Galant was the volume leader at 2,424, up 16.4% from last February's volume and up 22.2% calendar year-to-date.

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February 27, 2008

Mitsubishi Motors lineup at 2008 Geneva Motor Show

Tokyo -- Mitsubishi Motors Corporation is to give the Prototype-S sport hatchback concept its global debut at the 78th Geneva International Motor Show which runs from March 4 through March 16 at the Geneva Palexpo exhibition and conference complex (opening to the general public on March 6).

Also included in Mitsubishi Motors' 16-model stand (13 on Press Days) are: the i MiEV (dubbed the i-EV in Europe) and the Lancer Evolution (Lancer Evolution X on the Japanese market).

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February 8, 2008

2009 Mitsubishi Eclipse Spyder Overview

CYPRESS, Calif. -- The Mitsubishi Eclipse Spyder is the "attainable exotic" that combines exciting design and performance with a high-tech convertible top and excellent value.

For 2009, Mitsubishi restyled the Spyder's front and rear bumper fascias, and the GT model also gets three significant upgrades for 2009: a new dual exhaust system yields a more powerful sound while also boosting horsepower to 265 (up from 260); standard high intensity discharge (HID) head lamps sharpen front styling and aid nighttime visibility, and standard Active Stability Control (ASC) enhances driving safety.

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2009 Mitsubishi Eclipse Overview

CYPRESS, Calif. -- The Mitsubishi Eclipse offers the sport coupe customer an "attainable exotic" with striking design, sports car handling and dazzling performance. For 2009, Mitsubishi restyled the front and rear bumper fascias and gave the Eclipse GT model a large rear spoiler.

The GT also gets three significant upgrades for 2009: a new dual exhaust system yields a more powerful sound while also boosting horsepower to 265 (up from 263); standard high intensity discharge (HID) head lamps sharpen front styling and aid nighttime visibility, and standard Active Stability Control (ASC) enhances driving safety and performance.

Continue reading "2009 Mitsubishi Eclipse Overview"

2009 Mitsubishi Galant Overview

CYPRESS, Calif. -- Mitsubishi has introduced the new 2009 Galant midsize sedan, featuring expressive new styling, new user technology and a new value standard. The performance-tuned Galant Ralliart spearheads the lineup, which for 2009 also includes the 4-cylinder ES, the new 4-cylinder Sport Edition, and the Sport V-6.

New standard factory value packages add a long roster of premium equipment to the 2009 Galant Sport models, at a substantial savings. The 2009 Galant Sport models offer a $1,000+ MSRP value advantage over comparably equipped competitive midsize models.

Continue reading "2009 Mitsubishi Galant Overview"

Mitsubishi Eclipse Spyder Gets A Fresh Face, A Deeper "Voice" And New Safety Features

CYPRESS, Calif. -- Mitsubishi Motors North America, Inc., (MMNA) is giving its "attainable exotic" Eclipse Spyder a deeper sound, a bit more power and new safety features for 2009. Restyled front and rear bumper fascias distinguish the Eclipse Spyder models for 2009.

With the freshened styling comes a deeper "voice" from a new dual exhaust system for the V6-powered Eclipse GT Spyder. The more powerful sound is accompanied by a minor boost in horsepower to 265 (up from 260).

Continue reading "Mitsubishi Eclipse Spyder Gets A Fresh Face, A Deeper "Voice" And New Safety Features"

Mitsubishi Makes Eclipse More "Visible" And "Audible" For 2009

CYPRESS, Calif. -- Mitsubishi Motors North America, Inc., is introducing its revised 2009 Eclipse, which arrives in dealerships this summer.

Restyled front and rear bumper fascias distinguish the Eclipse models for 2009, with the GT also now sporting a new large rear spoiler. The GT model also gains standard high intensity discharge (HID) head lamps for 2009, further sharpening front styling while aiding visibility for nighttime driving.

Continue reading "Mitsubishi Makes Eclipse More "Visible" And "Audible" For 2009"

Mitsubishi Showcases 2009 Galant At Chicago Auto Show

CHICAGO -- Mitsubishi will showcase its new 2009 Galant midsize sedan at the Chicago Auto Show, Feb. 8-17 at McCormick Place.

Presenting expressive new styling, new user technology and a new value standard, the 2009 Galant brings Mitsubishi performance and character to the highly competitive midsize segment. The 2009 Galant arrives at Mitsubishi dealers in February.

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February 7, 2008

Mitsubishi Offers Safety Demonstrations and Entertainment at Chicago Auto Show

CHICAGO -- In addition to showcasing its new, futuristic and historic high-performance models at the Chicago Auto Show, Mitsubishi Motors North America, Inc. (MMNA) is presenting show attendees other fun and educational activities including booster seat safety demonstrations (and free booster seats), an Eclipse fantasy kiosk and an opportunity to take a photograph at a special AFL Chicago Rush team display throughout the run of the show.

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February 6, 2008

Updated: Mitsubishi Rebates Available at CurrentAutoRebates.com

Mitsubishi is offering up to a $3,500 rebate on the Endeavor SUV and up to $1,500 on the Eclipse; up to a $3,000 rebate on the Galant sedan is also available. Low interest financing is also available.

Programs end 2/29/08.

Since rebate programs from different manufacturers can change a couple times a month, we urge you to sign up for free updates at this page, to ensure you'll always have the latest info with which to make an informed purchase.

The service is free and available now!

February 2, 2008

Current Auto Rebates Has All the Updated Rebates!

With auto sales down 4.3% in January 2008, many automakers are increasing the rebate and incentive offers they have on the hoods of their vehicles.

Yet keeping track of all the rebate programs can be difficult work, which is why we began publishing Current Auto Rebates, the Internet's first document that lists every rebate program for every vehicle for same in the United States.

This 13-page PDF makes it easy for you to look up rebates on any model you're interested in, and even allows you to contact your local dealer who will give you a free price quote on the ride of your choice.

Since rebate programs can change several times per month, you may want to sign up for free updates to the publication -- when we update the document you'll get an email from us letting you know a refreshed version is available for you to download.

And if someone you know is currently shopping for a new vehicle, you may want to download a copy and email it to them -- they'll thank you for doing so!

February 1, 2008

Mitsubishi Motors Reports January Sales Down 23%

CYPRESS, Calif. -- Mitsubishi Motors today announced January 2008 sales of 7,226, a 23.0% decrease compared to January 2007.

Galant was the volume leader at 2,144 units sold, an increase of 29.6% over January last year.

Eclipse Spyder sales were 686, up 124% from last January.

January 30, 2008

With Home Prices Dropping, Car Prices Are Sure to Follow

It's accepted wisdom now that overall auto sales will drop in 2008. This is seen as a function of the housing bust, during which as much as 20% of new car purchases were funded by residential real estate profit, home equity cashouts and the general euphoria in real estate related industries.

Now that home prices are dropping -- and will continue to do so until they fall in line with median income -- we believe the average new vehicle transaction price will drop as well. If houses can fall 10%-30% in value, why not cars?

In November we ran a story from Comerica Bank stating the average transaction price of a new vehicle was $29,024. Our projection is this number will fall below $25,000, perhaps in 2009 if not this year, for several reasons:

1. Less money to spend. The option of taking cash out of a home to finance a new purchase is gone. The psychology of spending "free money" to buy a luxe ride will give way to folks actually having to make the payment out of their own pocket. And with many people paying even more for housing due to adjustable rates, they will choose cheaper rides.

2. Gas prices. While $3 a gallon gas isn't as draconian as five bucks, it will have an effect over time. People are already choosing more efficient crossovers and smaller SUVs over the big buses, and V8s are going out of favor. Look for more people to choose V6s in cars and for four-cylinders to pick up in popularity.

3. Negative equity. A greater percentage of folks are upside down in their cars, and have been rolling their balances into new loan agreements. To catch up, their new purchases will have to be cheaper and it's going to take years to eat away at the balance.

4. New frugality. In a tough economy, the value of money becomes more dear. People will start thinking twice about how much money they spend. They will choose cheaper cars, perhaps with more options, but the luxe-marques are in for a rough ride.

5. New wage structures. The Detroit car companies have made big headlines with their new labor deals, that allow them to replace higher paid union workers with new hires at a lower wage scale. The higher wages translated into higher sticker prices; the lower wages will allow for slimmer price hikes and even reductions.

6. Battle for fewer consumers. Don't let the tough talk fool you. As fewer cars are sold throughout 2008, the rebate war will kick into full swing -- and spiffs will help bring down the average transaction price.

This last reason is why we launched Current Auto Rebates, a site that publishes all the rebates for every model in a single PDF file, to make bargain hunting that much easier.

Daimler Launches Diesel Hybrid Truck in Europe

Stuttgart – Deutsche Post World Net is the first logistics company in Europe to trial hybrid trucks in its operations. The go-ahead for the largest fleet test in the company’s history was given on January 29, 2008 during the World Mobility Forum in Stuttgart.

Andreas Renschler, member of the Board of Management of Daimler AG and Head of Daimler Trucks, today handed over the first two vehicles, a Mercedes-Benz Atego BlueTec Hybrid and a Mitsubishi Fuso Canter Eco Hybrid, to Deutsche Post World Net.

Continue reading "Daimler Launches Diesel Hybrid Truck in Europe"

January 29, 2008

Mitsubishi Donates D.A.R.E. Car to Cypress Police Department

CYPRESS, Calif. -- Mitsubishi Motors North America, Inc., (MMNA) proudly announces the donation of a 2008 Lancer to the Cypress Police Department for use as the D.A.R.E. (Drug Abuse Resistance Education) vehicle.

The Cypress Police Department will utilize the vehicle to supplement educational programs and to build community awareness of D.A.R.E.'s mission to keep kids off illegal drugs, decrease membership in gangs, and detour violent behavior in kids.

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January 27, 2008

2008 Mitsubishi Outlander Rebates Available at Current Auto Rebates.com

The 2008 Mitsubishi Outlander has 4.9% financing available; program ends 1/31/08. The 2008 Mitsubishi Outlander base price -- $19,990.

Click here to get your free 2008 Mitsubishi Outlander price quote!