May 15, 2008

Ford's SYNC leading auto industry in connectivity

Ford_SYNC.jpgIndustry-exclusive Ford SYNC is a fully integrated, voice-activated in-car communications and entertainment system that works with most Bluetooth-enabled mobile phones and digital media players.

Beginning later this year, SYNC will also provide accident assistance through ‘911 Assist,’ and will be able to send customers Vehicle Health Reports on key systems to help them plan routine service appointments and alert them to critical systems issues.

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Posted by Frank at 1:12 PM | Filed under Auto Marketing | Auto News | Car Audio | Car Tech | Car accessories | Ford | Lincoln | Mercury

Video: Peter Horbury on Lincoln MKS design

Ford's Executive Director of Design for the Americas, Peter Horbury, talks about the design of the Lincoln MKS.

Related: 2009 Lincoln MKS: The Long-Awaited Halo Effect

Posted by Frank at 12:19 PM | Filed under 2009 Vehicles | 5th Wheel | Auto Marketing | Auto News | Car Tech | Ford | Lincoln | Video

Ford takes the cap off the gas tank

Ford_caplessgas.jpgThe EasyFuel Capless Fuel-Filler System eliminates the gas tank screw cap for more simple fuel fill ups. No more gas odor on hands or gloves, or the unwanted amber dash light because the gas cap wasn’t screwed on tightly enough.

In addition to eliminating these hassles, EasyFuel helps reduce evaporative emissions that create smog and contribute to global warming.

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Posted by Frank at 12:10 PM | Filed under 5th Wheel | Auto Marketing | Auto News | Car Tech | Ford | Lincoln | Mercury

Ford uses Sirius Travel Link for in-car data delivery

Ford_SiriusTLink.jpgSIRIUS Travel Link technology provides customers with a valuable tool that can be used daily to get just-in-time details about traffic, current weather conditions, gasoline prices, movie theater details and sports updates. The system will be available on several 2009 models including Ford Flex, F-150, and Lincoln MKS.

Specifically, Travel Link delivers:

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Posted by Frank at 11:08 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Car Audio | Car Tech | Ford | Lincoln | Mercury

Lincoln MKS to debut Ford’s EcoBoost

LincolnMKS2.jpgFord’s EcoBoost engine technology uses gasoline turbocharged direct-injection technology to deliver up to 20 percent better fuel economy. With gasoline prices rising, that 20 percent can quickly add up to hundreds of dollars remaining in customers’ wallets.

Using an average fuel price of $3.25 a gallon and estimated 15,000 miles driven, an EcoBoost V-6 engine will save customers about $340 a year in fuel costs compared with driving a V-8.

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Posted by Frank at 10:05 AM | Filed under 2009 Vehicles | Auto Marketing | Auto News | Car Tech | Finance | Ford | Lincoln

May 14, 2008

Ford designers virtually create color

Ford_CreatingColor.jpgDEARBORN, Mich. – The same virtual process that enables Ford designers to create new vehicles without the use of clay is helping designers develop colors without opening a single can of paint. It’s all part of Ford’s continued advancements in virtual design, which are helping the company bring more products to market faster.

“There is no room in our competitive industry for waste,” said Peter Horbury, Ford’s executive director, Design for The Americas.

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Posted by Frank at 2:23 PM | Filed under 5th Wheel | Auto Marketing | Auto News | Car Tech | Ford | Lincoln | Mercury

Ford challenges students to build $7,000 car

Ford_HistoryRepeating.jpgDEARBORN, Mich. – A century after the Model T put the world on wheels, Ford is challenging five universities from around the world to dream big and create a Model T concept for this century.

In 1921, the Model T accounted for almost 57 percent of the world's automobile production. Today, Ford is launching an important new small car – the Fiesta – around the world, and the company continues challenging people to create truly ground-breaking vehicles.

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Posted by Frank at 7:17 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Car Tech | Ford | Lincoln | Mercury

Ford 's "Operation Goodwill" to give $1 million to Chicago area

CHICAGO, Illinois -- Ford Motor Company and the Ford Motor Company Fund announced today that they plan to invest more than $1 million in Chicago community programs and charities in 2008.

The contribution is part of "Operation Goodwill," a Ford Fund initiative launching this year to increase Ford Motor Company's commitment to local communities, such as the Chicagoland area.

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Posted by Frank at 5:37 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Finance | Ford | Lincoln | Mercury

May 13, 2008

Henry Leland, Father of Cadillac and Lincoln

henry_leland.jpgInvestor's Business Daily has an interesting article about Henry Leland, a hard-working engineer who was involved in the early day of three iconic American car brands -- Oldsmobile, Cadillac and Lincoln.

Around the turn of the 20th century, the American auto industry was struggling to invent itself, and in the early days, most of the cars were miraculous for the fact that they ran at all, never mind for hundreds of thousands of miles.

Henry Leland was an engineer who pioneered the concept of identical mass production of parts, machined to exact tolerances, so that they could be switched in and out of models. His reputation landed him transmission and engine work at Oldsmobile, and that reputation got him the job of taking over the early Cadillac. Once he turned that brand around, the firm was sold to General Motors -- prompting Leland to go off on his own to found the Lincoln brand of cars, which was later sold to Ford.

Posted by Frank at 9:06 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Cadillac | Car Tech | Ford | GM | Lincoln | Vintage

May 12, 2008

2008 Fuel Economy Guide Available for Download

fuel_econ_guide_08.jpgThe EPA has issued a comprehensive PDF guide to fuel economy of all 2008 vehicles, which you can download by right-clicking here.

In today's gas market, buyers are more sensitive than ever about buying cars that get good mileage, and more important, they want the government ratings to be as accurate as possible -- nobody wants to buy a vehicle that gets 10% worse mileage in the real world than the sticker rating.

To address this situation, the EPA has started using an updated test to assign more accurate MPG ratings to new vehicles, and you can learn about that by watching the video in this post.

Posted by Frank at 3:04 PM | Filed under 2008 Vehicles | 5th Wheel | Acura | Alternative Fuels | Aston Martin | Audi | Auto Marketing | Auto News | BMW | Bentley | Buick | Cadillac | Car Tech | Chevrolet | Chrysler | Diesel | Dodge | Electric | Environment | Ethanol | Ferrari | Finance | Ford | GM | GMC | Honda | Hummer | Hybrid | Hydrogen | Hyundai | Infiniti | Isuzu | Jaguar | Jeep | Kia | Lamborghini | Land Rover | Lexus | Lincoln | MINI | Maserati | Maybach | Mazda | Mercedes-Benz | Mercury | Mitsubishi | Nissan | Pontiac | Porsche | Rolls-Royce | Saab | Saturn | Scion | Smart | Subaru | Suzuki | Toyota | Volkswagen | Volvo

May 11, 2008

Team Mustang Member to Tell Her Story on NBC's 'Today' Show on Mother's Day

DEARBORN, Mich. -- When Ford Mustang business manager Jackie DiMarco was working on the development of the "Warriors in Pink" package for the 2008 Mustang, which was designed to raise money for breast cancer education and research, she had no idea that the project would hit so close to home.

"We were ready to roll with the 'Warriors in Pink' program in the fall of 2006, and in February of 2007, I discovered a lump in my breast that turned out to be malignant," said DiMarco, who shares her story on Sunday's NBC's "Today" show.

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Posted by Frank at 4:05 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Ford | Lincoln | Mercury

May 10, 2008

New Ford transmission gets improved MPG

Ford_6SpeedTrans.jpgDEARBORN – Ford Motor Company is fitting the 2009 Ford Escape and Mercury Mariner with the automaker’s newest, advanced 6-speed automatic transmission, further demonstrating its commitment to reduce greenhouse gas emissions and improve fuel economy for customers.

The new 6F35 front-wheel-drive transmission offers a 4 to 6 percent improvement in fuel economy versus conventional 4- and 5-speed automatics, in addition to improved acceleration.

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Posted by Frank at 12:14 PM | Filed under Auto Marketing | Auto News | Car Tech | Environment | Finance | Ford | Lincoln | Mercury

Ford launches Operation Goodwill in Arizona

DEARBORN, Mich. -- Ford Motor Company and the Ford Motor Company Fund announced today that they plan to invest more than $1 million in Arizona community programs and charities in 2008, an increase of more than $600,000 over last year.

The added funds are primarily from Ford Motor Company Fund, Ford’s philanthropic arm, as part of its Operation Goodwill initiative.

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Posted by Frank at 6:15 AM | Filed under Auto Marketing | Auto News | Finance | Ford | Lincoln | Mercury

Ford previews safety programs in Arizona

Chandler, Arizona -- Ford Motor Company and the Governors Highway Safety Association have teamed up to help keep teens and families safe on Arizona roads and highways.

The number one killer of teens across America is driving fatalities. A top priority for Ford is automotive-related safety, and the company is honing in on Arizona as a locale to tackle auto safety issues.

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Posted by Frank at 5:23 AM | Filed under Auto Marketing | Auto News | Car Tech | Finance | Ford | Lincoln | Mercury | Safety

Ford doubling 6-speed transmission production

Ford_VanDykeTrans.jpgDEARBORN, May 7, 2008 – The big shift is on at Ford Motor Company, as the automaker plans to more than double the number – to 1.4 million – of fuel-efficient, 6-speed automatic transmissions in its North American cars and trucks by the end of 2009.

The advanced transmissions provide customers 4 to 6 percent improved fuel economy compared with typical 4- and 5-speed gearboxes, as well as better acceleration and a quieter and more refined driving experience.

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Posted by Frank at 4:13 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Car Tech | Ford | Lincoln | Mercury