May 16, 2008

Statement Regarding Chrysler Reaching a Tentative Agreement With CAW

TORONTO and AUBURN HILLS, Mich. -- Al Iacobelli, Chrysler LLC Vice President - Union Relations, today said: "The Company is pleased to have reached a tentative agreement with the Canadian Auto Workers (CAW) Chrysler Canada bargaining team. We believe this agreement recognizes the contributions of our CAW workforce, while helping contribute to Chrysler Canada's overall competitiveness.

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Posted by Frank at 7:27 AM | Filed under Auto Marketing | Auto News | Chrysler | Dodge | Finance | Jeep

Chrysler Foundation Presents Winning Tech Teachers Awards

On Saturday, May 17 there will be an event to announce the winning educators of the 2008 Walter P. Chrysler "Closing the Technology Gap in Education" awards ceremony on behalf of The Chrysler Foundation, in partnership with the Detroit Science Center.

This award recognizes Michigan public school educators who have taken extra steps to stimulate students in the areas of science, technology, engineering and math (STEM).

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Posted by Frank at 6:52 AM | Filed under Auto Marketing | Auto News | Car Tech | Chrysler | Dodge | Jeep

May 14, 2008

Vacaville School to Compete in Dodge Test Drive Challenge

Auburn Hills, Mich. -- Eugene Padan Elementary School will compete in the National Dodge Journey Drive for the Kids School Challenge on Saturday, May 17, 2008 to raise money in support of literacy and student enrichment programs.

The Drive for the Kids program encourages student family members and friends who are adult-licensed drivers to visit the elementary school to test drive the all-new 2009 Dodge Journey and complete a short questionnaire.

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Posted by Frank at 8:41 AM | Filed under Auto Marketing | Auto News | Chrysler | Dodge | Jeep

Juvenile Diabetes Research Foundation Gets Help From Chrysler's Jim Press

Auburn Hills, Mich. -- Fund-raising for disease research got a boost Friday night as Chrysler LLC Vice Chairman and President Jim Press, and his wife Suwichada, presided as honorary chairs for the Juvenile Diabetes Research Foundation’s (JDRF) 23rd annual Promise Ball in Dearborn, Mich.

As part of the evening’s activities, the Jane Jospey Cobb Promise Award was presented to Cynthia and Edsel B. Ford II. The award is given each year to individuals who have distinguished themselves in advancing the mission of the organization through their support of research.

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Posted by Frank at 5:05 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Chrysler | Dodge | Finance | Jeep

May 12, 2008

2008 Fuel Economy Guide Available for Download

fuel_econ_guide_08.jpgThe EPA has issued a comprehensive PDF guide to fuel economy of all 2008 vehicles, which you can download by right-clicking here.

In today's gas market, buyers are more sensitive than ever about buying cars that get good mileage, and more important, they want the government ratings to be as accurate as possible -- nobody wants to buy a vehicle that gets 10% worse mileage in the real world than the sticker rating.

To address this situation, the EPA has started using an updated test to assign more accurate MPG ratings to new vehicles, and you can learn about that by watching the video in this post.

Posted by Frank at 3:04 PM | Filed under 2008 Vehicles | 5th Wheel | Acura | Alternative Fuels | Aston Martin | Audi | Auto Marketing | Auto News | BMW | Bentley | Buick | Cadillac | Car Tech | Chevrolet | Chrysler | Diesel | Dodge | Electric | Environment | Ethanol | Ferrari | Finance | Ford | GM | GMC | Honda | Hummer | Hybrid | Hydrogen | Hyundai | Infiniti | Isuzu | Jaguar | Jeep | Kia | Lamborghini | Land Rover | Lexus | Lincoln | MINI | Maserati | Maybach | Mazda | Mercedes-Benz | Mercury | Mitsubishi | Nissan | Pontiac | Porsche | Rolls-Royce | Saab | Saturn | Scion | Smart | Subaru | Suzuki | Toyota | Volkswagen | Volvo

Chrysler reduces number of dealerships

Chrysler LLC’s Project Genesis, the right-sizing plan of dealers, is changing the make-up of Chrysler's dealer network. While only officially unveiled in February, the number of dealers has decreased from 3,698 to 3,512 (April 2007 thru April 2008).

Of that 3,512, the number of Project Genesis dealers have increased from 1,938 to 2,000. Sixty of those new Genesis dealers are in metropolitan markets. Project Genesis is designed to consolidate Chrysler, Dodge and Jeep dealerships under a single banner.

Related: Chrysler's 'Project Genesis' To Combine Dealers

Posted by Frank at 8:35 AM | Filed under Auto Marketing | Auto News | Chrysler | Dodge | Finance | Jeep

May 10, 2008

Chrysler gas program sparks questions, answered here

Chrysler_GasCards.jpgChrysler broke the news late Monday on "Let's Refuel America", and the $2.99 per gallon price protection program seemed to have touched a national nerve.

The program has been featured in hundreds, if not thousands, of news stories, TV shows and radio broadcasts - the kind of coverage we usually only see during auto shows.

Here are Chrysler's answers to the top ten questions about the new program:

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Posted by Frank at 12:22 PM | Filed under 5th Wheel | Auto Marketing | Auto News | Chrysler | Dodge | Finance | Jeep

May 9, 2008

Chrysler pumped up about cheap gas

Chrysler_Refuel.jpgThat groan at the gas pumps you hear is loud and clear: Americans want relief from high gas prices.

Earlier this year, Chrysler launched the automotive industry’s first online Customer Advisory Board to establish two-way dialogue within a closed social network. The Customer Advisory Board overwhelmingly advised that gas prices were a top concern.

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Posted by Frank at 3:29 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Auto rebates | Chrysler | Dodge | Finance | Jeep

Chrysler Awards $25,000 Scholarship at the 20th Annual National Association of Black Automotive Suppliers Dinner

AUBURN HILLS, Mich. -- Chrysler LLC and The Chrysler Foundation recognized academic excellence at the 20th annual National Association of Black Automotive Suppliers (NABAS) Scholarship Awards Dinner held at the Marriott Renaissance Center in Detroit, May 6. The Chrysler Foundation awarded a $25,000 scholarship to Makenzie Moss of Detroit.

Chrysler LLC has been an active supporter of NABAS and its annual Scholarship Awards Dinner since its founding.

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Posted by Frank at 1:29 AM | Filed under Auto Marketing | Auto News | Car Tech | Chrysler | Dodge | Finance | Jeep

May 8, 2008

Chrysler Mexico Sets a New Sales Record

Mexico City -- In April 2008 Chrysler Mexico and its brands Chrysler, Dodge and Jeep® sold 9,505 units, an increase of 19.3 percent vs. the same month in 2007. This is the second-best April ever for Chrysler Mexico and the best accumulated year-to-date sales (40,629 units) since 2002.

Dodge reported 6,967 vehicles sold, 37.8 percent more than in 2007, powered by the Dodge Dakota pickup and the all-new Dodge Journey.

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Posted by Frank at 8:36 AM | Filed under Auto News | Chrysler | Dodge | Industry Statistics | Jeep

May 7, 2008

Chrysler Dealers Sponsor Downtown Hoedown in Detroit

DETROIT -- The world's largest free Country Music Concert is set to heat up Hart Plaza the weekend of May 9 - 11, 2008 in the heart of Downtown Detroit with the help of title sponsor Chrysler Jeep Superstores.

This year's Downtown Hoedown, the 26th anniversary of the event, brings superstars Jewel, Josh Gracin, Little Big Town, Trisha Yearwood, Lonestar, Gretchen Wilson and a jam-packed lineup of many other country favorites to Downtown Detroit for three days of music, food and family fun.

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Posted by Frank at 11:29 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Chrysler | Dodge | Jeep

May 6, 2008

Chrysler Foundation to Present $250,000 Check to Detroit Zoological Society

On Thursday, May 8, The Chrysler Foundation's will present a $250,000 check to the Detroit Zoological Society to help refurbish the Detroit Zoo's Tauber Family Railroad.

In recognition of the donation, the zoo will unveil the new name of the main train station as the Chrysler Main Station.

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Posted by Frank at 11:22 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Chrysler | Dodge | Finance | Jeep

Chrysler Offers Low Gas Price Guarantee

Chrysler_GasCards.jpgAUBURN HILLS, Mich. -- In response to direct customer feedback citing the prospect of rising gas prices as a top concern, Chrysler LLC today announces its own economic stimulus package: an exclusive gas price protection policy that eliminates the risk of further spikes in fuel prices.

With the U.S. purchase of eligible Chrysler, Jeep and Dodge vehicles, customers can enroll in the "Let's Refuel America" program and receive a gas card that immediately lowers their gas price to $2.99 a gallon, and keeps it there for three years.

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Posted by Frank at 9:20 AM | Filed under Auto Marketing | Auto News | Chrysler | Dodge | Finance | Jeep

Jeep Packs 'Em in in Poland!

Jeep_Poland.jpgThe headline says it all. And if you can’t read Polish, let me explain...

An unusual record was broken during a car show in Lodz, Poland when the local “Autotraper” Chrysler Dodge Jeep dealership ran a fun event.

The dealership tried to see how many people could get inside the all-new Jeep Wrangler Unlimited.

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Posted by Frank at 8:53 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Chrysler | Jeep

Chrysler Honors Troops During Military Appreciation Month

AUBURN HILLS, Mich. -- In support of Military Appreciation Month, today Chrysler honored those employees who have been called to active military duty as members of the Michigan National Guard and United States Military Reserve with a Blue Star Service Flag ceremony at its Auburn Hills Technology Center.

The Blue Star Service Flags are displayed by families and by organizations to honor their members currently serving in the Armed Forces during a period of war or hostilities.

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Posted by Frank at 8:20 AM | Filed under Auto Marketing | Auto News | Chrysler | Dodge | Jeep