Auto news and reviews from Car Buyer's Notebook.com: Dodge Archives

August 9, 2008

Video: Chrysler's Shop Till You Drive Event

Five significant stories from Chrysler LLC the week of August 8, 2008: Stories include: Shop 'Til You Drive Event, grand opening of the first Dodge Commercial Truck Center, Chrysler anniversary, talking public and new personnel moves.

August 9, 2008

Chrysler Financial Announces Leadership Changes

FARMINGTON HILLS, Mich. -- Chrysler Financial announced today the appointment of key executives to further strengthen the company's focus on its core business.

Thomas F. Gilman is appointed to the newly created position of Vice Chairman and Chief Executive Officer. This position combines the former roles of Executive Vice Chairman and President and Chief Executive Officer into a single position.

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August 6, 2008

Jim Press on Chrysler's Cash Position

Chrysler Vice Chairman and President Jim Press, speaking on the Paul W. Smith Show, said that the company is in a "very good, strong cash position", and that eliminating fleet sales and some models will position the company for a stronger future.

"We've been able to keep our cash position pretty much where it was at the beginning of this year," Press said during a 20-minute interview on Detroit radio station WJR-AM radio (760).

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Chrysler Presents 16 Scholarships for Telling Their Story of Metro Detroit

AUBURN HILLS, Mich. -- Today Chrysler LLC presented high school, undergraduate and graduate student recipients of the "My Journey Through the D" essay contest with scholarships awards. Winning students shared a personal account or defining moment that underscores Detroit's impact on their life.

Of the nearly 400 applications submitted, 16 winning students were selected in the high school, undergraduate and graduate student categories and the sum of all scholarship awards total $29,000.

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August 5, 2008

Chrysler Jeep Superstores Airshow Soars August 9 & 10

DETROIT -- Special appearances by Gunnery Sgt. R. Lee Ermey, of The History Channel's Mail Call, the U.S. Navy's F/A-18C Hornet and the U.S. Air Force's F-16C "Viper" Tactical Demonstration Teams and a special tribute to the P-47 Thunderbolt will head up the spectacular entertainment lineup for the "Chrysler Jeep Superstores Thunder Over Michigan" Air Show, August 9th and 10th at Willow Run Airport.

The lineup announcement was made by title sponsor Chrysler Jeep Superstores Advertising Association President Jim Schebil and Air show Director Kevin Walsh.

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Chrysler Diversity Supplier Group Recognizes Top Suppliers and Employees

AUBURN HILLS, Mich. -- Chrysler LLC's Diversity Supplier Development group recognized top performing suppliers and employees that exemplify the core values of Chrysler LLC's Global Sourcing organization.

Employees are recognized for their efforts in successfully working with suppliers to improve spending with qualified minority suppliers. The recognized companies and individuals are:

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Chrysler Announces Leadership Changes

AUBURN HILLS, Mich. -- Chrysler LLC today announced the appointment of Jan A. Bertsch, Senior Vice President Treasurer and Chief Information Officer as part of an on-going effort to streamline functions for greater efficiencies. Bertsch will lead the efforts to consolidate Information Technology Management and Treasury into a new structure.

Under this integrated structure, Bertsch is responsible for the Company's global treasury operations. She continues to direct the Company's systems and computer hardware strategy and planning, systems applications development, data center operations and telecommunications network operations.

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August 4, 2008

Chrysler Financial Announces Completion of Credit Facilities Renewal

FARMINGTON HILLS, Mich. -- Chrysler Financial today announced that it has completed the renewal of its annual credit facilities.

The $24 billion credit facilities provide funding for the company's dealer and consumer financial services products. Originally, the company was seeking a renewal of its conduit credit facilities in the amount of $30 billion. Chrysler Financial reduced the amount required due to conditions in the credit markets and changes in the company's retail strategy.

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August 3, 2008

Video: Chrysler's new incentives

Four significant stories from Chrysler LLC the week of August 1, 2008: Stories include: New retail strategy, Dodge Ram Challenge, FourWheeler best buys and Edmunds.com true cost to own results.

August 2, 2008

Chrysler Statement Regarding Company's Financial Performance

AUBURN HILLS, Mich. -- The following can be attributed to Ron Kolka, Executive Vice President and Chief Financial Officer, Chrysler LLC.

"Chrysler LLC today announced that in spite of the severe economic and industry challenges, we continue to perform ahead of our financial plan for the second quarter and first half of 2008.

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Chrysler Reports July 2008 U.S. Sales Down 29%

AUBURN HILLS, Mich. -- Chrysler LLC today reported total July 2008 U.S. sales of 98,109 units, which is 29 percent below the same period last year.

Total July sales reflect a continued contraction of the market of pickup trucks and SUV sales and reductions in fleet sales. The company's recently completed 'Let's Refuel America $2.99 Gas Guarantee' promotion boosted showroom traffic and helped sales of Chrysler's newest highly fuel-efficient vehicles throughout the three-month program period. All sales figures are reported as unadjusted.

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August 1, 2008

Chrysler Introduces New Incentives

AUBURN HILLS, Mich. -- As the market makes a shift from leasing to retail purchasing, Chrysler LLC today announced that in August the Company will repackage its incentives to make purchasing a vehicle more affordable than ever.

The new strategy includes 72-month finance deals on an expanded range of compact, mid-size and full-size vehicles. The program creates retail payments similar to 36-month lease payments, and lower than previously offered finance payments. With these new incentive offers, customers can get lower payments with the benefits of ownership.

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July 29, 2008

Nine Chrysler Minority Dealers Named to Hispanic Business Magazine's 'Top 500' List

AUBURN HILLS, Mich. -- Hispanic Business Magazine named nine Hispanic-owned Chrysler LLC dealers to its 2008 annual "Top 500" U.S. Hispanic-owned companies list.

Dealers made the list based on the following criteria: Revenue dollars; Hispanic ownership of at least 51 percent; and fully operational for the 2007 calendar year.

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Three Chrysler Plants Award $10,000 in Scholarships to Detroit Students

DETROIT -- Jefferson North Assembly Plant (Detroit) and Mack Avenue Engine Plants I and II (Detroit) have awarded 10 scholarships to graduating students of Southeastern High School of Technology in Detroit on behalf of The Chrysler Foundation.

Each winning student participated in the FIRST Robotics program at the school and received a $1,000 scholarship to continue their post-secondary education at two- and four-year colleges, universities or vocational/technical institutions.

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July 27, 2008

Chrysler unveils more aggressive incentives

Chrysler LLC today unveiled major new incentives, including 0 percent financing for 72 months on remaining 2008 Jeep Grand Cherokee, Jeep Commander, Dodge Durango and Chrysler Aspen SUVs.

The 0 percent for 72 months financing is for the most creditworthy customers. Chrysler is offering 0 percent financing for 60 months on the same four vehicles for customers with slightly lower credit ratings.

July 26, 2008

Chrysler out of the leasing business

Auburn Hills, Mich. -- Today Chrysler LLC and Chrysler Financial shared plans with our U.S. dealers to take advantage of developing trends in the economy and the car-buying environment by enhancing retail financing incentives and moving away from leasing.

The industry-wide economic conditions that made leasing popular in the past have changed, and the pendulum is swinging back in favor of purchasing and financing. Credit is tight and expensive, and residuals are unpredictable.

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July 25, 2008

Chrysler Puts 1Q Loss at $515 Million

Chrysler Holding LLC, the parent company for automaker Chrysler LLC and its finance arm, lost $515 million in the first quarter of 2008, the company said Thursday, the same day that former parent Daimler AG said its stake in the Auburn Hills automaker is worth only a fifth of what is was six months ago.

In a rare move, privately held Chrysler made its quarterly loss public after Daimler reported that its 19.9 percent stake in the American company cost the German automaker 373 million euros, or about $585 million, last quarter, based on European accounting standards.

July 24, 2008

Chrysler Honored for Diversity Leadership by Several National Organizations

AUBURN HILLS, Mich. -- Chrysler LLC has recently been recognized by the NAACP and Black Enterprise magazine for its commitment to diversity. Specifically, the organizations highlighted the company's diversity accomplishments and results with multicultural employees, suppliers and customers.

Black Enterprise magazine lists Chrysler as one of its 2008 "40 Best Companies for Diversity" for the fourth consecutive year. Companies selected for the report are identified for their demonstrated strength and performance in four key categories: supplier diversity, senior management, board involvement and employee base.

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July 22, 2008

Chrysler CEO disputes report of loss of low-interest loans

Chrysler's financing arm is not in danger of losing the ability to offer consumers low-interest loans, Chrysler LLC Chairman and CEO Bob Nardelli told the automaker's employees Monday.

Nardelli was responding to a Wall Street Journal report which suggested that Chrysler Financial's bankers are scrambling to avoid higher borrowing costs when the unit rolls over about $30 billion of short-term, car-loan-backed debt next month. If Chrysler pays more for its money, the Auburn Hills automaker may not be able to offer special rates on auto loans to entice customers to buy in a slow market, analysts say.

July 19, 2008

Video: Chrysler Green Initiatives

This months Chrysler Green Scene features GEMA and the Michigan prairie initiative.

July 18, 2008

Chrysler Group Dealers Build Playground in Omaha

Omaha, Neb. -- Today more than 250 volunteers from Performance Chrysler Jeep® Dodge; Baxter Chrysler Jeep Dodge; The Chrysler Foundation; Omaha Schools Foundation; Omaha Public Schools; organizers from KaBOOM! and residents of the community joined forces to build a new and secure playground at Jackson Elementary School in Omaha, Neb.

Tal Anderson, Dealer Principal - Baxter Chrysler Jeep Dodge and Performance Chrysler Jeep Dodge, led the volunteers in building a state-of-the-art playground to serve the needs of the community.

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July 15, 2008

Chrysler Foundation Donates $50,000 to Victory Junction Gang Camp to Honor Richard Petty

AUBURN HILLS, Mich. -- The Chrysler Foundation announced today its donation of $50,000 to the Victory Junction Gang Camp to honor Richard Petty and his 50-year motorsports career in NASCAR as a driver and team owner.

"No one has done more for the sport of NASCAR than Richard Petty, and Chrysler is proud to have played such a part in his success," said Bob Nardelli, Chairman and CEO - Chrysler LLC.

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2008 Chrysler Jeep Superstores Bayview Mackinac Race

MACKINAC ISLAND, Mich. -- New "Thunder Bay" course records were set by both a mono-hull and catamaran yachts in the 84th sailing of the 2008 Chrysler Jeep Superstores Bayview Mackinac Race race.

The 60-foot twin hull Earth Voyager and single hull 86-foot Windquest rocketed to finish the 254-mile course from Port Huron to Mackinac Island.

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July 14, 2008

Dodge Challenger Drag Race Package

Center Line, Mich. -- Mopar is bringing the iconic Dodge Challenger muscle car to National Hot Road Association (NHRA) drag-racing competition.

Mopar revealed two Dodge Challenger Drag Race Package Cars at the 29th Annual Mopar Mile-High Nationals today before thrilled fans at Bandimere Speedway in Morrison, Colo. Mopar Mile-High Nationals is the longest-running NHRA sponsorship.

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July 12, 2008

Atlanta-area Chrysler, Jeep and Dodge Dealers Contribute to Plan to Build a Playscape for Every Child

Atlanta, Ga. -- More than 250 volunteers from Atlanta-area Chrysler, Jeep® and Dodge dealers, The Chrysler Foundation, Whitefoord Elementary School, the Whitefoord Community Program, residents of the Atlanta community and organizers from KaBOOM came together today to build a new playground at Whitefoord Elementary School.

This playground, which was designed by local children, is the first new playground at Whitefoord Elementary in many years and replaces existing equipment that was unsuitable for children to play on.

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Dodge offers 0% financing on 2008 Ram trucks

Zero percent financing for 72 months is now available for a short time in the U.S. on the 2008 Dodge Ram Light Duty Quad and 2008 Dodge Ram Mega Cab.

With the entry of the 2009 Dodge Ram this fall, Dodge is offering special deals on the 2008 Rams for fans of the current model.

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Video: Chrysler Recaps the Year

This special summer shutdown edition of "Under the Pentastar" highlights some of the top stories from the past year: Stories include: Chrysler's return to standalone, the Journey begins, re-invented minivans, a parade of publicity for the new Ram, Challenger is back, Uconnect surfs the net, Let's Refuel America campaign, military support and Lee's return to Chrysler.

July 9, 2008

Mopar to Unveil Dodge Challenger Drag Race Package Car

Center Line, Mich. -- This year marks the 40th anniversary of the factory-built drag race package cars from Dodge and Plymouth.

To commemorate those HEMI®-powered drag cars, Mopar announced it will unveil its new Dodge Challenger Drag Race Package Car at the 29th Annual Mopar Mile-High Nationals at Bandimere Speedway in Morrison, Colo. on Sunday, July 13.

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July 7, 2008

Chrysler Increases International Sales 4% in First Half

Auburn Hills, Mich. -- Chrysler established a record for the best mid-year sales ever outside North America as sales increased four percent (118,386 units) compared to the same period in 2007; a result of the increased demand for fuel-efficient models like the Jeep® Compass, Jeep Patriot and Chrysler Sebring.

June 2008 sales (20,198 units) were 12 percent below those of June 2007, which was a record month for the Company.

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Jeep Night Continues Cruise Series at Walter P. Chrysler Museum

Auburn Hills, Mich. -- Jeep Night, third in the Walter P. Chrysler Museum's Cruise Nights series, is 6 - 9 p.m. Thursday, July 10 and continues every other Thursday through Aug. 21, at the Walter P. Chrysler Museum, One Chrysler Dr., Auburn Hills, Mich., 48326 (off I-75 at exit 78).

Hundreds of cruisers and admirers will gather to marvel at magnificent vehicles in the Museum's parking lot.

July 3, 2008

Chrysler LLC Receives Secretary of Defense 2008 Freedom Award

AUBURN HILLS, Mich. -- Chrysler LLC was selected to receive the Secretary of Defense 2008 Employer Support Freedom Award.

The Freedom Award is the highest recognition given by the U.S. Government to employers for their outstanding support of their employees who serve in the National Guard and Reserve. The Department of Defense announced fifteen recipients of the top honor.

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Chrysler LLC Integrates Human Resources and Communications

AUBURN HILLS, Mich. -- Chrysler LLC today announced the appointment of Nancy Rae, Executive Vice President - Human Resources and Communications to lead the integration of the Company's Human Resources, Employee Relations and Communications functions into one organizational structure.

Rae was formerly Senior Vice President -- Human Resources and Corporate Communications.

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Chrysler may have to shut truck plant

Eroding pickup sales could lead to the closure of Chrysler LLC's St. Louis truck plant by next year, a leading industry analyst firm predicted Wednesday.
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The prediction comes after Chrysler's announcement Monday that it is reducing production at the pickup factory and shuttering a nearby minivan plant in response to sputtering industry sales of trucks and SUVs.

"Projected lack of demand to support Ram output at the north plant is expected to result in an earlier closure date, possibly as soon as mid-2009. All light-duty Ram production would then transfer to Warren Truck to increase utilization," Joe Langley, senior analyst of North American vehicle forecasts at CSM Worldwide, said in a note.

Chrysler declined comment.

July 2, 2008

Chrysler Reports June 2008 Sales Down 36%, Extends Gas Promotion

AUBURN HILLS, Mich., July 1 /PRNewswire/ -- Chrysler LLC today reported total June 2008 U.S. sales of 117,457 units, which is 36 percent below the same period last year. Total June sales reflect a continued contraction of the market, especially of pickup trucks and SUVs, continued reductions in fleet sales, and increases in Chrysler's newest highly fuel-efficient vehicles. All sales figures are reported as unadjusted.

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July 1, 2008

Redesigned Subaru Forester Becomes Top-Rated Small SUV

YONKERS, N.Y. -- The redesigned Subaru Forester emerged as Consumer Reports' new top-rated small sport-utility vehicle, following testing of seven SUVs for the August issue. The Toyota RAV4 had previously been top-ranked by CR in that category.

The Forester 2.5XT Limited achieved an "Excellent" overall score in CR's battery of more than 50 tests at its Auto Test Center in East Haddam, CT.

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June 30, 2008

Chrysler Honors Fallen Soldiers With Mobile Tribute

Chrysler and Operation Gratitude will present a custom-painted 2008 Jeep(R) Liberty to Spc. Michael Gallagher from Fort Lewis, Wash. on Tuesday, July 1 at 9:10 a.m.

While serving in Iraq in January, Gallagher was surprised when Operation Gratitude personally delivered its 300,000th care package to him containing keys to the new vehicle. Gallagher decided to turn his good fortune into a moving tribute to his fallen friends.

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June 29, 2008

Video: Chrysler Honors Lee

"Under the Pentastar" is a fast-paced video recap of the significant Chrysler stories from the past seven days, running three minutes or less. This week's program includes the return to Auburn Hills of one of the Company's iconic leaders, an online Challenger challenge, and wireless Internet service is a thing of the present.

June 27, 2008

Chrysler Statement Regarding Bankruptcy Rumors

Auburn Hills, Mich. -- This rumor is false and without any merit whatsoever. It is not reflective of the facts of our financial situation, nor is it a measure we are considering.

Statement Attributed to Ron Kolka, Chrysler LLC Executive Vice President and Chief Financial Officer:

"Chrysler has a clear strategy to build a profitable enterprise for the long term as an independent company, even in this challenging economy. Despite the challenges, we are meeting or exceeding our plan on all financial metrics. Chrysler has a stronger-than-planned cash position."

Chrysler Honors Former Chairman Lee Iacocca

Auburn Hills, Michigan -- Chrysler Chairman and CEO Bob Nardelli, left, welcomes former chairman Lee Iacocca to the Chrysler Technical Center he helped create during a brief ceremony on June 26, 2008.

Iacocca was honored and received a lifetime achievement award from Nardelli and employees gathered in the atrium at CTC.

Chrysler Launches Umbrella 'uconnect' Name for Connectivity Technologies

AUBURN HILLS, Mich. -- Today's consumers are passionate about staying in touch and want to be connected no matter where they are -- home, work, school or vehicle. To focus on the experience and connect customers to the things that matter the most, Chrysler LLC will now bundle innovative consumer technologies under one umbrella name - "uconnect."

The function of the feature is directly in the name - uconnect phone, uconnect tunes, uconnect gps, uconnect studios and uconnect web.

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Wireless Internet Connectivity for Chrysler, Jeep and Dodge Consumers

AUBURN HILLS, Mich. -- Mopar announced today that it will launch uconnect web, Chrysler LLC's in-vehicle wireless Internet connectivity for Chrysler, Jeep and Dodge consumers in the U.S. uconnect web, powered by Autonet Mobile, delivers continuous Internet connectivity to all vehicle passengers for entertainment and real-time information access on the go.

uconnect web will be available in August as a dealer-installed Mopar Accessory. Mopar is Chrysler LLC's original equipment parts manufacturer and distributor.

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2009 Dodge Ram Features Improved Fuel Economy and Best-in-class Horsepower

CHELSEA, Mich. -- Dodge is showcasing its new 2009 Dodge Ram powertrain lineup at the company's proving grounds. Powertrain choices in all-new 2009 Dodge Ram models will offer improved fuel economy plus more power, torque and refinement than ever before.

Engines available in all-new 2009 Dodge Ram 1500 models include the all- new best-in-class 390-horsepower 5.7-liter HEMI(R), flex-fuel 4.7-liter and 3.7-liter gasoline engines.

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June 26, 2008

Chrysler Financial Celebrates Tech Milestones

FARMINGTON HILLS, Mich. -- Chrysler Financial has announced its automated contract origination process has reached many industry-firsts. Chrysler Financial continues to lead the market with innovative dealership technology solutions.

Early this year Chrysler Financial completed a series of enhancements to their AutOrigination product which enabled additional dealer service providers to seamlessly integrate.

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June 25, 2008

Chrysler borrows $2 billion to stay afloat

Chrysler LLC tapped a $2 billion credit line from its owners, Cerberus Capital Management LP and Daimler AG, to bolster the auto maker's liquidity amid a painful downturn in U.S. sales that is stretching its resources.

The move, which had been expected, comes as Chrysler enters perhaps its toughest stretch since Cerberus bought a majority stake in August 2007. U.S. vehicle sales are in a deep trough. Chrysler's market share is falling and could plunge deeper because it has few highly fuel-efficient cars to offer.

June 24, 2008

Nineteen Chrysler Dealers Named to Black Enterprise Magazine's 'Top 100'

AUBURN HILLS, Mich. -- Black Enterprise (BE) named 19 African-American owned Chrysler, Jeep and Dodge dealers to its 2008 annual "Top 100" automotive dealers list.

Dealers made the list based on the following criteria: Revenue dollars; African-American ownership of at least 51 percent; and fully operational for the 2007 calendar year.

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Chrysler Jeep Superstores To Host Design Day for New Playground

PONTIAC, Mich. -- Chrysler Jeep Superstores and the Motor City Dodge Dealers, working with The Chrysler Foundation, the City of Pontiac, Lighthouse Community Development and KaBOOM!, will host a design day for children at the Ruth Peterson Community Center at 4:00 p.m., Tuesday, June 24.

Children from the area will put crayon to paper and draw their dream playgrounds. The drawings will be incorporated into the final design for a new community playground to be built on August 14 at Oakland Park.

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June 23, 2008

Dodge Brings 'Grab Life' Experience to Eyes to the Skies Festival

Chicagoland residents have the chance get in the driver's seat when the Dodge brand's "Grab Life" tour comes to the Lisle Eyes to the Skies Festival, one of the areas premier summertime events, over the 4th of July weekend (July 3-6) in Lisle, Ill., at Lisle Community Park, Route 53 and Short Street.

One of the highlights of the "Grab Life" tour will be the test track experience where consumers can get behind the wheel to put Dodge vehicles through real world driving situations, such as a slalom test, ABS brake zone, and speed bump and pothole suspension tests, designed to showcase the vehicles' performance and handling attributes.

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June 22, 2008

Chrysler Foundation Donates $100,000 to Iowa Communities Affected by Flood

CEDAR RAPIDS, Iowa -- The Chrysler Foundation today donated $100,000 in flood relief supplies to the Serve the City Resource Group, Inc., in support of relief efforts for residents affected by a severe flood that recently hit communities in Cedar Rapids, Iowa.

The donation will be used by the organization to distribute emergency clean up supplies to victims of this recent natural disaster.

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June 20, 2008

Breaking Chrysler's Culture

With Chrysler LLC losing money and its market share plunging in the U.S., Chief Executive Robert Nardelli is tackling what he sees as the root cause of most of the auto maker's problems: its Old Detroit mind-set.

Now, Mr. Nardelli is trying to replace those old habits with some of the no-nonsense management principles that have fueled the success of General Electric Co., one of his former employers. On Wednesday, the top 300 executives at Chrysler are expected to turn off their BlackBerrys and begin three days of in-house management seminars aimed at putting customers first in all of Chrysler's operations.

Mr. Nardelli himself is scheduled to lead a session on the corporate culture of a customer-driven company. The event is the centerpiece of a broader, yearlong effort by Mr. Nardelli to overhaul attitudes at Chrysler. "The traditional way of running the company got us where we are now," Mr. Nardelli said in an interview last week. "So we're trying to break some of the old paradigms."

June 19, 2008

Video: Jay Leno's Dodge Challenger

There's a new love in Jay Leno's life. The Tonight Show host finds something irrestible about his 1970 Dodge Challenger R/T. But he happily turned over the keys to the 1970 Challenger when he picks up his new 2008 Dodge Challenger SRT8 and takes it for a spin (and a burnout).

Dodge Brings 'Grab Life' Experience to Michigan Balloonfest

Michigan residents have the chance get in the driver's seat when the Dodge brand's "Grab Life" tour comes to the Michigan Challenge Balloonfest, one of the premier summertime events in the state, June 27-29 in Howell, Mich., at the Howell High School complex.

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June 18, 2008

Chrysler Prices Hybrids Thousands Below Competition

AUBURN HILLS, Mich. -- Chrysler announced today that it is pricing its full-size 4x4 sport-utility vehicle (SUV) hybrid electric vehicles nearly $8,000 below the competition.

The manufacturer's suggested retail price (MSRP) for the new 2009 Dodge Durango HEMI(R) Hybrid is $45,340, including $800 for destination. The MSRP for the new 2009 Chrysler Aspen HEMI Hybrid is $45,570, including $800 for destination. Additionally, customers are expected to receive an estimated tax credit of $1,800.

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June 16, 2008

Four Chrysler Plants Award $10,000 in Scholarships to Kokomo Students

KOKOMO, Ind. -- The Indiana Transmission Plants I and II (Kokomo, Ind.); Kokomo (Ind.) Casting Plant and Kokomo (Ind.) Transmission Plant have awarded a total of $10,000 in scholarships on behalf of The Chrysler Foundation to Kokomo-area students for the 2008-2009 calendar school year.

Ten students each received $1,000 and individually monogrammed backpacks to help support their pursuit of technical educational courses in post-secondary education at two- and four-year colleges, universities or vocational/technical institutions.

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Chrysler raises prices 2%

DETROIT -- Chrysler has infromed dealers that it will raise prices 2 percent for most remaining 2008 models. The increase will carry over to the 2009 model year.

The price rise, which will be reflected in invoices starting June 16, was announced in a Webcast to dealers by Jim Press, Chrysler co-president, and Steven Landry, executive vice president of North America sales.

The executives said increasing commodity prices, including steel, pushed the company to raise prices.

June 15, 2008

Video: Chrysler Tags Celebrities for Challenger Rollout

The 2008 Dodge Challenger SRT8 rolled into dealerships the first week of June. Among the first to drive the car were comedian Jay Leno, who bought a black Challenger, and a group of celebrities, who drove the Challenger in a star-studded drag race.

June 14, 2008

Video: Chrysler International Sales Up Again

Five significant stories from Chrysler LLC the week of June 13, 2008: Stories include: International sales, Kasey Kahne wins again, 2009 Dodge Challenger pricing, Let's Refuel America Family Fun Day and miracle child graduates.

June 13, 2008

Chrysler Teams With eBay Motors to Sell Certified Used Vehicles

AUBURN HILLS, Mich. -- Chrysler LLC today announced a partnership with eBay to list their U.S. Chrysler, Jeep and Dodge Certified Pre-Owned (CPO) inventory on the new eBay Motors' Certified Pre-Owned Showroom.

The eBay Motors' CPO Showroom is a new online hub, designed to house a franchised dealer's certified used-vehicle inventory. It will now provide its 12 million monthly unique visitors with a selection of over 15,000 late-model, low-mileage, fully inspected and reconditioned used Chrysler, Jeep and Dodge vehicles complete with factory-backed warranties, a free CARFAX vehicle history report, road-side assistance, rental car allowances and more.

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Chrysler, Jeep and Dodge Dealers Build a Playground in Denver

DENVER -- More than 200 volunteers from the Denver Front Range Chrysler, Jeep and Dodge Dealers; The Chrysler Foundation; Chrysler Financial; Johnson Elementary; organizers from KaBOOM! and residents of the local community joined together today to build a new and secure playground at Johnson Elementary School in Denver.

Frank Fountain, President of The Chrysler Foundation, led the volunteers in building a state-of-the-art playground to serve the needs of the community. The new playground will provide more than 400 children who attend Johnson Elementary with a safe and enjoyable place to play.

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June 9, 2008

2009 Dodge Challenger Pricing: Starting in Low $20s

Auburn Hills, Mich. -- Dodge announced pricing today for the all-new 2009 Dodge Challenger. The U.S. Manufacturer’s Suggested Retail Price (MSRP) will start at $21,995, which includes $675 for destination. Dodge dealers across the country are now taking orders for the 2009 Dodge Challenger, which will arrive this fall.

“The all-new 2009 Dodge Challenger gives customers a modern-day muscle machine at an incredible value,” said Mike Accavitti, Director – Dodge Brand and SRT Global Marketing, Chrysler LLC. “For less than $22,000, we’ve brought Dodge Challenger back and loaded it with head-snapping styling and cutting-edge technology.”

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June 8, 2008

Chrysler crows over productivity gains

With years of consistent and steady improvement, Chrysler has climbed all the way into a tie for first place in the 2008 Harbour Report, the benchmark study measuring manufacturing productivity.

In the 2008 study, Chrysler’s hours per vehicle improved by 7.7 percent, the best of any manufacturer, to 30.37 hours per vehicle.

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Video: Jay Leno Drives off in Challenger

"Under the Pentastar" is a fast-paced video recap of the significant Chrysler stories from the past seven days: This week's program includes comedian Jay Leno driving away in his new 2008 Dodge Challenger SRT8, celebrities race the Challenger, and the delivery of the first production Challenger. Other highlights include plant productivity awards for Chrysler, recognition for improved quality, and U.S. and Canada sales results.

June 7, 2008

Chrysler Appoints Jethro Joseph to Lead Supplier Diversity Development

Auburn Hills, Mich. -- Chrysler LLC has appointed Jethro Joseph to the position of Senior Executive, Supplier Diversity Development.

In this role, Joseph will continue to be responsible for providing access, growth and development to Minority Business Enterprises (MBE). He reports to John Campi, Executive Vice President - Procurement.

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Dodge Journey Equipped with BorgWarner All-Wheel Drive System

AUBURN HILLS, Mich. -- The all-new 2009 Dodge Journey crossover offers BorgWarner's award-winning Interactive Torque Management system as an option for drivers who value performance, fuel economy and stability.

Based on Chrysler's global D-segment platform, the Dodge Journey blends the capability of a sport-utility vehicle with the overall efficiency of a passenger car into a "right-sized" package available with best-in-class fuel economy and best-in-class starting price.

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Chrysler Achieves Three Straight Years of International Sales Growth

AUBURN HILLS, Mich. -- Chrysler reached an unprecedented sales milestone in May by achieving 36 consecutive months of year-over-year sales growth in markets outside North America.

Chrysler International sales for the month grew by 5 percent (21,505 units) compared to May 2007, establishing a new record for the best May sales in the Company's history. Year-to-date sales were up 7 percent (98,188 units) versus the same time period last year, driven by a vehicle lineup that offers customers fuel- efficient and versatile options.

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June 6, 2008

Report: Chrysler Productivity at Benchmark Levels

AUBURN HILLS, Mich. -- Chrysler LLC announced today that its manufacturing productivity has improved by 31.4 percent over the last seven years, taking nearly fourteen hours out of the average time it takes to assemble a vehicle, including its major components.

In 2007 alone, Chrysler's Manufacturing Operations assembled a vehicle an average of 30.37 total labor hours per vehicle (HPV). Chrysler posted a 7.7 percent improvement in total manufacturing labor productivity to tie with Toyota as industry leaders, according to the Harbour Report(TM) North America 2008, the annual study released today by Oliver Wyman.

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June 5, 2008

Best Selling Pickups in the United States for May 2008

Pickup truck sales dropped 36.1% in the U.S. in May, and as they say, that's gonna' leave a mark.

For the year to date pickup sales are down 21%, with only the Toyota Tundra selling more than last year [8.5%].

Even with plant idlings and closings, it's becoming pretty obvious there is overcapacity in the market, and we wouldn't be surprised if one of the manufacturers pulls out or shuts down pickup truck production altogether.

Best selling pickups trucks for May 2008:

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Top Selling Minivans in the Unites States for May 2008

The minivan segment saw sales drop 16.6% in May, with Chrysler holding on to two of the top three spots, thanks in part to their gas rebate plan.

Of particular note was the 80% drop in Hyundai Entourage sales, that one can only hope was due to a supply problem -- point being, this is a bad time to be getting into the minivan business, as Volkswagen is about to find out.

The top 8 best selling minivans in the United States for May 2008:

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2009 Dodge Journey Wins 'Clever Utility' Achievement Award

AUBURN HILLS, Mich. -- Ward's judges presented the all-new 2009 Dodge Journey crossover a special achievement award, "Clever Utility," for its well-thought-out and smartly integrated interior features at the 2008 Ward's Auto Interiors Show -- the publication's annual auto interior event.

"'Extreme functionality' sums up one Ward's judge of the Dodge's flexible interior," said David E. Zoia, Editorial Director - WardsAuto.com.

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Report: Initial Auto Quality Improves Considerably

WESTLAKE VILLAGE, Calif. -- Initial quality in the automotive industry has improved significantly in 2008, with substantial gains demonstrated by nearly three-fourths of the 36 ranked nameplates, according to the J.D. Power and Associates 2008 Initial Quality Study (IQS) released today.

Overall quality improves to 118 problems per 100 vehicles (PP100) in 2008, down from 125 PP100 in 2007.

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Dodge Sprinter Chassis Cabs Upfit Allowance Available

Auburn Hills, Mich. -- Dodge today announced a $1,000 allowance toward the purchase of an upfit body for installation on all Dodge Sprinter chassis cab models. The term program runs from June 3, 2008 to January 2, 2009.

“With unmatched versatility, the segment’s best fuel economy and the most class-leading advantages, Dodge Sprinter chassis cabs are in tremendous demand by upfitters for a host of aftermarket uses,” said Pamela Niekamp, Senior Manager – Commercial Vehicle Marketing and Product Planning.

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Chrysler reports 7% sales increase in Canada

Windsor, Ontario -- Chrysler Canada’s sales grew seven percent in May (27,325 units) and extended the unprecedented streak of year-over-year sales increases to 22 consecutive months.

May sales were driven by Chrysler’s one-two punch of their all-new minivans and the newly crowned most popular crossover in Canada, the Dodge Journey. Sales were also bolstered by the increased demand for fuel-efficient vehicles such as the Jeep Patriot and Dodge Caliber.

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June 4, 2008

Top Selling Crossovers in the United States for May 2008

With total SUV sales down 19.5% in May, not even the crossover segment was able to escape unscathed -- the smaller ute/station wagon category was also down 5%, as consumers decided they didn't even want mini-SUVs over more fuel efficient cars.

Besides the usual suspects a couple vehicles did well in consumers' quest for smaller wagons, including the Dodge Journey, Nissan Rogue and Subaru Forester. Also of note is that GM placed both the GMC Acadia and Saturn Vue in the top 15, which is good news for that new platform, and for the parent company that suffered a big blow for the month.

After the jump, the top 15 best selling crossovers for May 2008:

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Chrysler Announces Scholarship Winners for Detroit Tales

AUBURN HILLS, Mich. -- Chrysler LLC recently announced winners of the "My Journey Through the D" essay contest for high school, undergraduate and graduate students.

Winning students shared a personal account or defining moment that underscores Detroit's impact on their life. There were 16 students chosen for the essay scholarships and the sum of all awards will total $29,000.

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June 3, 2008

Cerberus Denies Selling Chrysler Stake

What we have here is a case of splitting communication hairs:

The Financial Times has reported that private equity firm Cerberus has sold a significant chunk of its Chrysler stake to a pool of about 90 investors. Chrysler denies the report, saying the firm hasn't sold any equity since the deal was closed.

Apparently both stories are accurate. What the FT is pointing out is that as Cerberus took over Chrysler, it distributed the investment among a number of its funds and investors, and Chrysler acknowledges this.

What's more important is what it means for the future of the company. With such a widely distributed investment pool, as the automaker continues to hemorrhage cash and needs increasingly more money to stay afloat, it will get harder to go back to the pool for more cash. It seems likely that some of the investors will begin to agitate to dump the dog, so to speak.

Chrysler Reports May Sales Down 25%

AUBURN HILLS, Mich. -- Chrysler LLC today reported total May 2008 sales of 148,747 units, which is 25 percent below the same period last year.

Total May sales reflect a combination of record sales of Chrysler's newest highly fuel-efficient vehicles, an unusually high 40 percent cut in monthly fleet vehicle sales and a continued industry wide slowdown in pickup truck and SUV sales. All sales figures are reported as unadjusted.

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Jay Leno Gets His Dodge Challenger SRT8

No need to Jaywalk: Comedian Jay Leno has a new set of wheels. The host of The Tonight Show took delivery on Monday of his new 2008 Dodge Challenger SRT8.

Leno’s black Challenger SRT8 will share garage space with his 1970 Challenger. The late night comedian took delivery at Valley Dodge in Van Nuys, Ca. Car carriers are delivering the 2008 models to dealerships across the country.

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Challenger Orders Updated on Web

Each day, about 1,500 eager customers who ordered a 2008 Dodge Challenger SRT8 log in to check the status of their vehicle. They get updates as it’s being built.

Now, their wait is nearly over. That HEMI rumble on the road you hear this weekend may by one of the hundreds of recently-shipped muscle cars.

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June 2, 2008

Chrysler LLC Lends Support to Northern Colorado Communities Affected by Severe Tornado Damage

AUBURN HILLS, Mich. -- The Chrysler LLC Denver Business Center has donated $25,000, on behalf of The Chrysler Foundation, to the Weld Food Bank in support of relief efforts for residents affected by a severe tornado that hit multiple Weld County, Colo., communities including Windsor and Greeley, on May 22. This contribution will be used by the organization to distribute emergency food supplies to victims of this recent natural disaster.

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May 30, 2008

Video: Chrysler Military Tribute

Four significant stories from Chrysler LLC the week of May 30, 2008: Stories include: a military tribute, Kasey Kahne wins again, minivan safety ratings and one wild marketing campaign.

Chrysler is rocking the Great White North

by Stuart Schorr, Chrysler Senior Manager, Sales, Mopar and Dealer Communications

For the 450 Chrysler, Jeep and Dodge dealers in Canada, things are looking pretty good: 21 straight months of sales growth to be solidly the 2nd best selling lineup in the country, the best sales month ever for Dodge Ram, and the best April results in over five years and 2007’s top market share and sales volume gain. It’s good to be in Canada. I should know, I worked there for four years.

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Chrysler Hiring Part-Timers at $14.12 an Hour

AUBURN HILLS, Mich. -- Temporary positions are approximately 40 hours per week with limited duration employment up to 119 days. Part-time positions are weekly on-call employment.

Successful candidates at the Milwaukee Parts Distribution Center will be picking, packing and loading automotive parts and accessories onto trucks for dealership delivery while successful candidates at the Kenosha Engine Plant will assemble automotive engines.

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May 29, 2008

Meador Chrysler Jeep Competes in Dodge Journey Drive for the Kids School Challenge

E. Ray Elementary School will compete in the National Dodge Journey Drive for the Kids School Challenge on Thursday, June 5, 2008 to raise money in support of literacy and student enrichment programs.

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May 27, 2008

Video: Chrysler's $5,000 Prize YouTube Contest

Chrysler is running a YouTube contest through June 23, where the winning videographer can gain a $5,000 prize.

Called "From Where I Sit," the purpose of the contest is to submit a video that captures your favorite place that energizes you, with an eye toward showing how that place can inspire automotive design.

Entries can be submitted through June 23, public voting will take place from June 24 to July 14, and Chrysler judges will select their top 5 between July 15 and July 31, with the grand prize winner being announced on August 1.

Link: Chrysler's From Where I Sit YouTube contest page

May 24, 2008

Ontario Ministry Announces Chrysler Minivan Purchase

Windsor, Ontario -- Ontario Deputy Premier and Minister of Health and Long-Term Care George Smitherman today announced that his organization would purchase 100 Dodge Grand Caravan minivans. The announcement came on the front steps of Chrysler's Windsor (Ontario) Assembly Plant where the vehicles are made.

"We're proud to work with the Windsor Chrysler plant to offer this made-in-Ontario economic solution," said Minister Smitherman. "It's one which brings health care and people together and also helps the province in the process."

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Video: Chrysler Extends Gas Discount

Five significant stories from Chrysler LLC the week of May 23, 2008: Stories include: Refuel America extended, international sales, CAW agreement, Automotive Press Association event and Kasey Kahne's All-Star victory.

May 23, 2008

2008 Chrysler, Dodge Minivans Earn Top Safety Ratings

AUBURN HILLS, Mich. -- The all-new 2008 Chrysler Town & Country and Dodge Grand Caravan earned "good" ratings, the highest ratings available from the Insurance Institute for Highway Safety (IIHS), in both frontal offset and side crashworthiness tests.

"Minivans are the one of the safest vehicles on the road and our all-new 2008 Chrysler Town & Country and Dodge Grand Caravan are built with more than 25 years of proven engineering innovations," said Larry Lyons, Vice President -- Car and Minivan Product Team, Chrysler LLC.

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May 21, 2008

Third Annual Cruise Nights Rolls Into the Walter P. Chrysler Museum

Auburn Hills, Mich. -- Cruise Nights are returning to the Walter P. Chrysler Museum in Auburn Hills, Mich. Thursday, June 12, and continuing every other Thursday through Aug. 21 from 6 – 9 p.m.

Presented by the Chrysler Jeep Superstores and Motor City Dodge Dealers, the third annual series kicks off with a back patio meet and greet featuring NASCAR Sprint Cup Series Driver Kurt Busch and the #2 Miller Lite Dodge Charger from 6:30 – 8 p.m.

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May 20, 2008

Chrysler targeting costs, not supplier profit

Last week, Chrysler’s Executive Vice President and Chief Procurement Officer, John Campi, unveiled a plan to reduce Chrysler’s production component costs by 25% over the next three years.

However, Campi is not solely focused on the supplier's price, instead he has set his sites on taking cost out of the entire supply chain, which includes costs Chrysler has within its operations and are part of the supply chain.

Continue reading "Chrysler targeting costs, not supplier profit"

Chrysler Contributes $250,000 to September 11 Pentagon Memorial Fund

AUBURN HILLS, Mich. -- Chrysler LLC Chairman and Chief Executive Officer Bob Nardelli announced that The Chrysler Foundation contributed $250,000 to the Pentagon Memorial Fund during Military Appreciation Month activities at the Pentagon in Washington D.C.

"September 11, 2001 was a terrible tragedy for this country. Our hearts go out to all those who lost a loved one on that tragic day," Nardelli said.

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May 19, 2008

Chrysler Extends $2.99 Gas Guarantee for 2nd Month

AUBURN HILLS, Mich. -- Chrysler LLC today extended to July 7 the Let's Refuel America $2.99 gas guarantee program, which offers customers the opportunity to lock in their gasoline purchases at $2.99 a gallon for three years, up to 36,000 miles.

The program was launched on May 7 for the month of May only, but extended for a second month in response to dealer and customer demand for additional time.

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Chrysler to Announce Major Gift to MacArthur 5 Star Campaign

NORFOLK, Va., -- The General Douglas MacArthur Foundation will hold a news conference to announce The Chrysler Foundation's donation of $100,000 and an operational World War II Jeep to the MacArthur Memorial 5 Star Campaign.

A lunch reception and media roundtable discussion with Bob Nardelli, Chairman and CEO of Chrysler will follow the news conference.

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May 17, 2008

Video: Chrysler Gets Zooey

This video recaps significant Chrysler stories from the past seven days; this week's program features a Detroit Zoo donation, Minivan award, one big drive-away, Presidential hopefuls, and a Bloomberg appearance.
Detroit Zoo donation, Minivan award, one big drive-away, Presidential hopefuls, and a Bloomberg appearance.

May 16, 2008

Statement Regarding Chrysler Reaching a Tentative Agreement With CAW

TORONTO and AUBURN HILLS, Mich. -- Al Iacobelli, Chrysler LLC Vice President - Union Relations, today said: "The Company is pleased to have reached a tentative agreement with the Canadian Auto Workers (CAW) Chrysler Canada bargaining team. We believe this agreement recognizes the contributions of our CAW workforce, while helping contribute to Chrysler Canada's overall competitiveness.

Continue reading "Statement Regarding Chrysler Reaching a Tentative Agreement With CAW"

Chrysler Foundation Presents Winning Tech Teachers Awards

On Saturday, May 17 there will be an event to announce the winning educators of the 2008 Walter P. Chrysler "Closing the Technology Gap in Education" awards ceremony on behalf of The Chrysler Foundation, in partnership with the Detroit Science Center.

This award recognizes Michigan public school educators who have taken extra steps to stimulate students in the areas of science, technology, engineering and math (STEM).

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May 14, 2008

Dodge Grabs Spot at World Championship BBQ Contest

Memphis-area residents have the chance get in the driver’s seat when the Dodge brand’s “Grab Life” tour comes to the Memphis in May’s World Championship Barbeque Cooking Contest May 15-17 at Tom Lee Park in downtown Memphis.

One of the highlights of the “Grab Life” tour will be the test track experience where consumers can get behind the wheel to put Dodge vehicles through real world driving situations, such as a slalom test, ABS brake zone, and speed bump and pot hole suspension tests, designed to showcase the vehicles’ performance and handling attributes.

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Vacaville School to Compete in Dodge Test Drive Challenge

Auburn Hills, Mich. -- Eugene Padan Elementary School will compete in the National Dodge Journey Drive for the Kids School Challenge on Saturday, May 17, 2008 to raise money in support of literacy and student enrichment programs.

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Juvenile Diabetes Research Foundation Gets Help From Chrysler's Jim Press

Auburn Hills, Mich. -- Fund-raising for disease research got a boost Friday night as Chrysler LLC Vice Chairman and President Jim Press, and his wife Suwichada, presided as honorary chairs for the Juvenile Diabetes Research Foundation’s (JDRF) 23rd annual Promise Ball in Dearborn, Mich.

As part of the evening’s activities, the Jane Jospey Cobb Promise Award was presented to Cynthia and Edsel B. Ford II. The award is given each year to individuals who have distinguished themselves in advancing the mission of the organization through their support of research.

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May 12, 2008

2008 Fuel Economy Guide Available for Download

The EPA has issued a comprehensive PDF guide to fuel economy of all 2008 vehicles, which you can download by right-clicking here.

In today's gas market, buyers are more sensitive than ever about buying cars that get good mileage, and more important, they want the government ratings to be as accurate as possible -- nobody wants to buy a vehicle that gets 10% worse mileage in the real world than the sticker rating.

To address this situation, the EPA has started using an updated test to assign more accurate MPG ratings to new vehicles, and you can learn about that by watching the video in this post.

Chrysler reduces number of dealerships

Chrysler LLC’s Project Genesis, the right-sizing plan of dealers, is changing the make-up of Chrysler's dealer network. While only officially unveiled in February, the number of dealers has decreased from 3,698 to 3,512 (April 2007 thru April 2008).

Of that 3,512, the number of Project Genesis dealers have increased from 1,938 to 2,000. Sixty of those new Genesis dealers are in metropolitan markets. Project Genesis is designed to consolidate Chrysler, Dodge and Jeep dealerships under a single banner.

May 10, 2008

Chrysler gas program sparks questions, answered here

Chrysler broke the news late Monday on "Let's Refuel America", and the $2.99 per gallon price protection program seemed to have touched a national nerve.

The program has been featured in hundreds, if not thousands, of news stories, TV shows and radio broadcasts - the kind of coverage we usually only see during auto shows.

Here are Chrysler's answers to the top ten questions about the new program:

Continue reading "Chrysler gas program sparks questions, answered here"

May 9, 2008

2008 Dodge Challenger SRT8 production begins

Auburn Hills, Mich. -- Chrysler LLC today celebrated the production launch of one of the industry's most highly anticipated vehicles—the all-new 2008 Dodge Challenger SRT8.

Dodge Challenger is back in Chrysler's line-up as a modern muscle car with a new SRT8 model. A full line-up will follow in the 2009 model-year. Consumer interest in the Dodge Challenger has been some of the highest seen at Chrysler.

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Chrysler pumped up about cheap gas

That groan at the gas pumps you hear is loud and clear: Americans want relief from high gas prices.

Earlier this year, Chrysler launched the automotive industry’s first online Customer Advisory Board to establish two-way dialogue within a closed social network. The Customer Advisory Board overwhelmingly advised that gas prices were a top concern.

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Chrysler Awards $25,000 Scholarship at the 20th Annual National Association of Black Automotive Suppliers Dinner

AUBURN HILLS, Mich. -- Chrysler LLC and The Chrysler Foundation recognized academic excellence at the 20th annual National Association of Black Automotive Suppliers (NABAS) Scholarship Awards Dinner held at the Marriott Renaissance Center in Detroit, May 6. The Chrysler Foundation awarded a $25,000 scholarship to Makenzie Moss of Detroit.

Chrysler LLC has been an active supporter of NABAS and its annual Scholarship Awards Dinner since its founding.

Continue reading "Chrysler Awards $25,000 Scholarship at the 20th Annual National Association of Black Automotive Suppliers Dinner"

May 8, 2008

Chrysler Mexico Sets a New Sales Record

Mexico City -- In April 2008 Chrysler Mexico and its brands Chrysler, Dodge and Jeep® sold 9,505 units, an increase of 19.3 percent vs. the same month in 2007. This is the second-best April ever for Chrysler Mexico and the best accumulated year-to-date sales (40,629 units) since 2002.

Dodge reported 6,967 vehicles sold, 37.8 percent more than in 2007, powered by the Dodge Dakota pickup and the all-new Dodge Journey.

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May 7, 2008

Chrysler Dealers Sponsor Downtown Hoedown in Detroit

DETROIT -- The world's largest free Country Music Concert is set to heat up Hart Plaza the weekend of May 9 - 11, 2008 in the heart of Downtown Detroit with the help of title sponsor Chrysler Jeep Superstores.

This year's Downtown Hoedown, the 26th anniversary of the event, brings superstars Jewel, Josh Gracin, Little Big Town, Trisha Yearwood, Lonestar, Gretchen Wilson and a jam-packed lineup of many other country favorites to Downtown Detroit for three days of music, food and family fun.

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Hübinette's Viper Hungry for Third Road Atlanta Track Win

Center Line, Mich. -- Two-time Formula Drift champion and Team Mopar driver Samuel Hübinette has captured two victories and a runner-up finish piloting a Dodge Viper on the tricky Road Atlanta drift course.

The “Crazy Swede” once again takes the wheel of a Mopar-powered Dodge Viper as he goes for his third win in five years at the Formula Drift Round Two: Feel the Heat on May 10 in Braselton, Ga.

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May 6, 2008

Chrysler Foundation to Present $250,000 Check to Detroit Zoological Society

On Thursday, May 8, The Chrysler Foundation's will present a $250,000 check to the Detroit Zoological Society to help refurbish the Detroit Zoo's Tauber Family Railroad.

In recognition of the donation, the zoo will unveil the new name of the main train station as the Chrysler Main Station.

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Chrysler Offers Low Gas Price Guarantee

AUBURN HILLS, Mich. -- In response to direct customer feedback citing the prospect of rising gas prices as a top concern, Chrysler LLC today announces its own economic stimulus package: an exclusive gas price protection policy that eliminates the risk of further spikes in fuel prices.

With the U.S. purchase of eligible Chrysler, Jeep and Dodge vehicles, customers can enroll in the "Let's Refuel America" program and receive a gas card that immediately lowers their gas price to $2.99 a gallon, and keeps it there for three years.

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Chrysler Honors Troops During Military Appreciation Month

AUBURN HILLS, Mich. -- In support of Military Appreciation Month, today Chrysler honored those employees who have been called to active military duty as members of the Michigan National Guard and United States Military Reserve with a Blue Star Service Flag ceremony at its Auburn Hills Technology Center.

The Blue Star Service Flags are displayed by families and by organizations to honor their members currently serving in the Armed Forces during a period of war or hostilities.

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Chrysler's Bob Nardelli Recognized by Larry King Cardiac Foundation

AUBURN HILLS, Mich. -- The Larry King Cardiac Foundation (LKCF) celebrated its 20th anniversary in grand style in Washington, D.C., Saturday May 3, with Larry and Shawn Southwick-King and more than 600 friends that included Grammy-Award Winner Seal; "Saturday Night Live" comic Darrell Hammond; and Vegas illusionist Nathan Burton all with a common goal ... to save a heart a day!

As part of the evening's activities, Chrysler LLC's Chairman and CEO, Bob Nardelli accepted the Gerald S. Snyder Heart Award from owner and Chairman of the Washington Redskins, Dan Snyder.

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May 4, 2008

Top twenty best selling small cars for April 2008

Americans rediscovered cars in April 2008, with small cars in particular accounting for nearly one in five of all vehicles sold in an otherwise down month.

Toyota had four vehicles in the top twenty, General Motors had three; Nissan, Hyundai and Kia had two apiece. And Dodge has a hit with the Caliber, which made the list at number 9.

With people paying nearly $4 per gallon of gas nationwide, it appears that the free market has achieved what environmentalists have been clamoring about for years -- to conserve fuel by buying smaller vehicles.

The top twenty best selling small cars for April 2008:

Continue reading "Top twenty best selling small cars for April 2008"

May 3, 2008

Video: Dodge Challenger Returns to the Vanishing Point

The cult film Vanishing Point is a must-see for Mopar enthusiasts and lovers of Dodge muscle cars, so you can imagine how popular it is around here.

The film featured Kowalski on a desparate mission to deliver a white 1970 Dodge Challenger from Denver to San Francisco, aided by a blind radio DJ Super Soul.

Continue reading "Video: Dodge Challenger Returns to the Vanishing Point"

May 2, 2008

2009 Dodge Journey Crossover Wins 'Family Car of Texas' Award

FORT WORTH, Texas -- Members of the Texas Auto Writers Association (TAWA) named the 2009 Dodge Journey "Family Car of Texas" at the 2008 Spring Challenge, the organization's annual passenger-car competition. More than 60 vehicles from various manufacturers entered the event, all vying for a top award from 40 of the TAWA journalists on hand.

"With 61 vehicles competing in various categories, the new Dodge Journey is the worthy recipient of our first Family Car of Texas award. The many storage options had several of our members remarking, 'Finally a place for all my stuff!" said Harold Gunn, TAWA President.

Continue reading "2009 Dodge Journey Crossover Wins 'Family Car of Texas' Award"

Chrysler Canada Achieves 21 Consecutive Months of Sales Growth

Windsor, Ontario -- Chrysler Canada achieved the best April sales in more than five years, and marked 21 consecutive months of year-over-year sales increases. Total sales for the month reached 24,266 units, up eight percent over April 2007.

Fueled by retail growth, Chrysler Canada outperformed the Canadian marketplace and reinforced its position as Canada’s second-highest-volume automaker.

Continue reading "Chrysler Canada Achieves 21 Consecutive Months of Sales Growth"

Chrysler Canada Statement on Detroit River International Crossing Project

Attributed to Reid Bigland, President and CEO - Chrysler Canada

Windsor, Ontario -- For many years, Chrysler has been a leading supporter of the Detroit River International Crossing. We welcome today's announcement and the progress being made toward a new international gateway.

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Chrysler Reports April 2008 Sales Down 23%

AUBURN HILLS, Mich. -- Chrysler LLC today reported total April 2008 sales of 147,751 units, which is 23 percent below the same period last year.

Overall sales were most affected by slowing truck and SUV demand and a dramatic cut in daily rental-fleet sales. All sales figures are reported as unadjusted.

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Video: Dodge Challenger Hot Rod Sold Out

Four significant stories from Chrysler LLC the week of May 2, 2008: Stories include: April sales, Bob Nardelli on CNBC, Challenger SRT8 sold out and SRT ride-and-drive.

May 1, 2008

Chrysler to Honor Troops During Military Appreciation Month

To kick off Military Appreciation Month, Chrysler will honor those employees who have been called to active military duty as members of the Michigan National Guard and U.S. Military Reserve.

In recognition of this effort, along with its long history of military support, Chrysler will be honored by the Employer Support of the Guard and Reserve (ESGR) with the 2008 Pro Patria Award.

Continue reading "Chrysler to Honor Troops During Military Appreciation Month"

April 29, 2008

Video: Dodge Charger SRT8 in BFGoodrich spot

Sam Hubinette, aka Dr. Drift, drives his Mopar Dodge Charger SRT8 in this BFGoodrich spot.

April 28, 2008

Two Chrysler Plants Present Scholarships to Five Students

Sterling Heights, Mich. -- The Sterling Heights (Mich.) Assembly Plant and Sterling Stamping Plant (Sterling Heights, Mich.) have awarded $5,000 in scholarships on behalf of The Chrysler Foundation to Sterling Heights-area students for the 2008-2009 calendar school year.

Five students each received $1,000 and individually monogrammed backpacks to help support their pursuit of technical educational courses in post-secondary education at two- and four-year colleges, universities or vocational/technical institutions.

Continue reading "Two Chrysler Plants Present Scholarships to Five Students"

April 27, 2008

Video: Chrysler Green Scene -- Paint Waste into Electricity

The First Edition of Chrysler Green Scene comes from St. Louis assembly plant and features a process that turns used paint into power.

Video: U.S. Women's Soccer Team's Dodge Journey ad

The U.S. Women's National Soccer Team looks for a rematch in this television spot for the 2009 Dodge Journey crossover.

Video: "Shaft" - new spot for the Dodge Journey

"Shaft" is one of several new ads for Dodge Journey crossover.

April 25, 2008

Video: Chrysler in Beijing

Five significant stories from Chrysler LLC the week of April 25, 2008: Stories include: Beijing Auto Show, Challenger auction in Mexico, Earth Day, DUB edition vehicles and support for the troops.

Chrysler's Sterling Heights Plants to Present Five Tech Scholarships to Local Students

STERLING HEIGHTS, Mich. -- Event to announce the Sterling Heights (Mich.) Assembly Plant and Sterling Stamping Plant (Sterling Heights, Mich.) scholarship award presentation on behalf of The Chrysler Foundation to five students residing in Sterling Heights.

Each student will receive $1,000 to help support their pursuit of technical educational courses in post-secondary education at two- and four-year colleges, universities or vocational/technical institutions.

Continue reading "Chrysler's Sterling Heights Plants to Present Five Tech Scholarships to Local Students"

April 24, 2008

Chrysler: The Demise of the Minivan is Overrated

by Stuart Schorr, Chrysler Senior Manager, Sales, Mopar and Dealer Communications

If you want to talk about hamburgers, you call McDonald's. And if you want to talk about minivans, then come to us.

So we had to pause when we read a recent news story that perpetuated the myth that shoppers are moving away from minivans. Because here at Chrysler LLC, minivans are a strong and profitable part of the market, serving the needs of hundreds of thousands of families.

Continue reading "Chrysler: The Demise of the Minivan is Overrated"

April 23, 2008

Chrysler Salutes High Volume Dealers

Auburn Hills, Mich. -- Chrysler LLC awarded nearly 200 dealerships across the nation with the 2007 Chrysler-Jeep Pacesetters Award and the 2007 Dodge Charger Club Award.

The Pacesetter winners are Chrysler–Jeep and the Charger winners all are Dodge-brand dealerships. The dealers each were selected for selling a minimum of 1,000 retail units during the 2007 calendar year.

Continue reading "Chrysler Salutes High Volume Dealers"

April 22, 2008

Chrysler Introduces New Dodge Journey for China

Beijing -- The Dodge brand is making strides in one of the fastest growing markets in the world with the introduction of the Dodge Journey at Auto China 2008. The Journey, locally named JCUV, continues the aggressive Dodge product offensive in China, by joining ranks with Dodge Avenger, Caliber and Caravan.

The Dodge Journey offers to the Chinese market a unique combination of bold and powerful Dodge design, sporty performance, versatility and flexibility, appealing to customers that need practicality in a “cool” and unique crossover package.

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April 18, 2008

DUB Magazine 'Dubs' the Chrysler 300 and Dodge Charger

ATLANTA -- The 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models will make their debut today at the Atlanta Auto Show. These special "DUB Edition" vehicles may be ordered today at Chrysler and Dodge dealers and will arrive later this spring.

"We know our customers are passionate about their vehicles, so partnering with automotive industry lifestyle gurus at DUB Magazine enables us to offer special-edition vehicles like these through our dealerships," said Deborah Meyer -- Vice President and Chief Marketing Officer, Chrysler LLC.

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Video: Chrysler Signs Deal with Nissan

Five significant stories from Chrysler LLC the week of April 18, 2008: Stories include: Chrysler and Nissan new agreements, National Dodge Journey Drive for the Kids School Challenge, GEMs in Washington, Frank Klegon kicks off SAE and Bob Nardelli closes SAE.

April 17, 2008

Chrysler and Local Dealers Kick Off National Dodge Journey Drive for the Kids School Challenge

AUBURN HILLS, Mich. -- Chrysler LLC will combine student literacy and test drives of the all-new 2009 Dodge Journey, the brand's first crossover, when it kicks off the first leg of the national Dodge Journey Drive for the Kids School Challenge today at Field Elementary School in Canton, Mich.

The Drive for the Kids program, now in its 15th year of supporting education programs in U.S. schools, encourages student family members and friends who are adult-licensed drivers to raise money for their community schools by visiting the participating schools to test drive the all-new 2009 Dodge Journey.

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April 16, 2008

Dick Scott Dodge and Canton Elementary Kick Off Drive for the Kids School Challenge

Auburn Hills, Mich. -- Canton Field Elementary will kick off the National Dodge Journey Drive for the Kids School Challenge on Wednesday, April 16, to raise money in support of literacy and student enrichment programs.

The Drive for the Kids program encourages student family members and friends who are adult-licensed drivers to visit the elementary school to test drive the all-new 2009 Dodge Journey and complete a short questionnaire. Chrysler will donate $5 for the first 100 test drives and $10 for each drive over 100. Field Elementary will keep all the money from the test drives.

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April 15, 2008

Chrysler Announces Engineering and Tech Innovations

AUBURN HILLS, Mich. -- Chrysler LLC will introduce a wide array of new, innovative and -- in most cases -- industry-first technologies, all designed to enhance the customer experience, the company announced here today at the Society of Automotive Engineers (SAE) World Congress.

"Chrysler has always been known as an engineering company, and the announcement of these features coming to our lineup in 2009 further drives that point home," said Frank Klegon, Executive Vice President -- Product Development, Chrysler LLC.

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Chrysler to Debut New Dual-clutch Transmission

AUBURN HILLS, Mich. -- Chrysler's new dual-clutch transmission -- developed in partnership with Getrag -- makes its debut this spring.

The new technology -- available in international markets on the all-new 2009 Dodge Journey, the 2009 Dodge Avenger and the 2009 Chrysler Sebring -- will provide consumers a fuel economy improvement and CO2 emissions reduction of 6 percent.

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April 12, 2008

Dodge Ram Diesel Power Wagon

This vehicle was built to explore the feasibility of a Dodge Ram Diesel Power Wagon.

The Ram 2500 Quad Cab features a 6.7-liter Cummins diesel engine with automatic transmission packing 350 hp and 650 lb.-ft. of torque.

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Jeep Wrangler “All-access”

The interior of the Jeep Wrangler All-access has been upgraded with premium materials and paint.

To give it “trail and off-road” credibility, the designers vamped it up with Mopar Performance Parts including a Rubicon Express 4-in. suspension lift, front and rear bumper with tire carrier, rock rails, cold air intake and a Warn 9500ti winch.

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Mopar Underground Design Team Showcases Customized Vehicles at Moab Jeep Safari 2008

Auburn Hills, Mich. -- Mopar and the Mopar Underground team showcased their customized Jeep® vehicles and Dodge trucks at Moab Jeep Safari 2008 in March.

“Jeep engineering has been coming to Moab for years. Mopar is at Moab to test, evaluate and prove the authenticity of our Mopar Performance Parts for Jeep vehicles and Dodge trucks on the most grueling off-road trails in Moab,” said Simon Boag, President – Service & Parts/Mopar, Chrysler LLC. Mopar is Chrysler LLC’s original equipment parts manufacturer and supplier.

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70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Originally used in the 1920s, Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937.

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April 11, 2008

Video: "Under the Pentastar" Chrysler news recap

This week’s "Under the Pentastar" includes a speech by Chairman and CEO Bob Nardelli to the Society of American Military Engineers; International sales 34 consecutive months of sales gains; Five stars for Journey, and a preview of four new Dodge Journey marketing campaign TV ads.

April 10, 2008

Three Chrysler Plants Make a Donation to Improve Local Community

Detroit -- The Jefferson North Assembly Plant (Detroit) and Mack Avenue Engine Plants I and II (Detroit) today announced a $32,500 donation on behalf of The Chrysler Foundation to the Conner Avenue Coalition to Upgrade our Streets (CACTUS), an initiative of the Warren/Conner Development Coalition.

These funds will help enable CACTUS in its work to organize businesses and institutions along Conner Avenue from the Detroit River to the Coleman A. Young Municipal Airport (Detroit City Airport).

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April 8, 2008

Dreams Come True in 2009 Dodge Journey Ad Campaign

AUBURN HILLS, Mich. -- When the Dodge brand launches the marketing campaign for its first crossover vehicle, the all-new 2009 Dodge Journey, on April 8, it will feature one of the largest digital launch strategies in Chrysler LLC history.

The campaign, which will introduce the new theme line "If you can dream it, do it," focuses on the Dodge Journey's unique combination of innovative features, versatility and flexibility all available at a great value that can help turn dreams into reality.

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Chrysler Launches Corporate Ad Campaign That Brings Dreams to Life

AUBURN HILLS, Mich. -- Moving on all fronts to re-engage its customers, Chrysler LLC launches a corporate campaign on April 14 with the theme line "If you can dream it, we can build it." The campaign begins a dialogue with America about the Company's culture and passion for delivering on customers' dreams.

"Great companies are driven by a deep sense of who they are and their core values. We realigned our values and put the customer at the core of everything we do," said Jim Press, Vice Chairman and President, Chrysler LLC.

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Chrysler Sets New Records For Sales Outside North America

AUBURN HILLS, Mich. -- Chrysler's March sales of 24,032 units outside North America are the highest monthly sales total on record for the Company in critical international markets.

An increase of seven percent in March 2008 over the same month last year also extended the company's international growth streak to 34 consecutive months and pushed first quarter 2008 sales up nine percent to a first quarter record of 57,346 units.

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April 7, 2008

2009 Dodge Journey Earns Top Safety Ratings

Auburn Hills, Mich. -- The all-new 2009 Dodge Journey earned 5-star ratings for driver- and front-passenger protection in a frontal crash along with 5-star driver and rear passenger ratings for side impact protection, the highest ratings in the U.S. government’s safety crash test program. The all-new 2009 Dodge Journey is now available at local Dodge dealers.

“The all-new 2009 Dodge Journey features the latest in safety and security features providing our customers the peace of mind they want and expect”, said Larry Lyons, Vice President – Car and Minivan Product Team.

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Chrysler Gifts $32,500 to Detroit Muni Group

DETROIT --Mack Avenue Engine Complex I and II and Jefferson North Assembly Plant’s will present a $32,500 on behalf of The Chrysler Foundation to Connor Avenue Coalition to Upgrade our Streets (CACTUS), an initiative of the Warren/Conner Development Coalition.

CACTUS organizes the businesses and institutions along Conner Avenue, from the Detroit River to the Coleman A. Young Municipal Airport, to help reduce crime and blight; and to redesign, revitalize and market the Connor Corridor in an effort to upgrade streets of the local community.

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April 5, 2008

Chrysler Invites a Closer Look at March Sales Numbers

by Stuart Schorr, Chrysler Senior Manager, Sales, Mopar and Dealer Communications

You've already got the standard sale results for the month, with the basic month-to-month individual model comparisons.

But when I sift through the stacks of sales data, calculator in hand, some interesting trends surface that give a more in-depth understanding of what’s happening in the market and the showroom floors. Here are two for March:

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April 4, 2008

Video: Chrysler News for Week of April 4

"Under the Pentastar" is a fast-paced video recap of the significant Chrysler stories from the past seven days, running three minutes or less. This week’s "Under the Pentastar" includes: New models shine, military love connections get a boost, and the Caliber SRT4 takes its act on the road.

Chrysler Awards Tata Consultancy Services New Multi-Year Deal

MUMBAI, India -- Tata Consultancy Services (TCS), a leading global IT services and business solutions firm, today announced that it has signed a new multi-year contract with Chrysler LLC to provide a comprehensive portfolio of IT services. The scope of this contract integrates the contract TCS announced in February with Chrysler.

TCS will deliver IT application and maintenance support services to Chrysler by leveraging its Global Network Delivery Model from various locations around the world as well as the recently announced TCS Seven Hills Park domestic delivery center outside Cincinnati, Ohio and through a locally recruited team in the Detroit, Michigan region.

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Chrysler Sponsors Scholarship Competition for Students to Tell Their Story of Metro Detroit

Auburn Hills, Mich. -- To focus on the many aspects of Detroit and surrounding southeast Michigan area, Chrysler LLC has created a "My Journey Through the D" essay contest for high school, undergraduate and graduate students.

Participating students are encouraged to share a personal account or defining moment that underscores Detroit’s impact on their life. There will be 15 scholarships distributed and the sum of all awards totals $28,500.

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April 2, 2008

April Dodge Rebates Available at CurrentAutoRebates.com

Dodge is offering up to a $5,500 rebate on the Ram pickup, $3,000 on the Magnum wagon and $1,500 on the Grand Caravan minivan. Low-interest rate financing is also available. There are also $1,000 rebates on the Avenger and Caliber models. Program ends 4/30/08.

If you would like to research current auto rebates for all make and models for sale in the United States, check out CurrentAutoRebates.com, a fabulous service that allows you to check up on all rebate programs through a handy PDF report. The service is free and available now!

Chrysler Foundation Donates $100,000 to Freedom Calls

AUBURN HILLS, Mich. -- The Chrysler Foundation announced today that it has donated $100,000 to the Freedom Calls Foundation.

The funds will help support videoconferencing technology provided by the Freedom Calls Foundation to connect troops deployed in Iraq with their families in the United States free of charge and improve the morale of U.S. soldiers stationed in Iraq.

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April 1, 2008

Chrysler Reports March Sales Down 19%

AUBURN HILLS, Mich. -- Chrysler LLC today reported total March 2008 sales of 166,386 units which is 19 percent below the same period last year.

Total March sales reflect a combination of positive consumer response to new models, a sustained and planned reduction in daily- rental fleet vehicle sales and an industry-wide slowdown in large pickup truck and SUV sales. All sales figures are reported as unadjusted.

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Dodge Caliber SRT4 Launches Outside of North America

Las Vegas, Nev. -- The all-new Dodge Caliber SRT4 adds more fuel to the high-performance C segment with best-in-class horsepower of 295 hp DIN (217 kW) and more horsepower-per-Euro than its competitors.

Chrysler’s Street and Racing Technology (SRT) organisation continues the SRT legacy with the introduction of the all-new Dodge Caliber SRT4 into markets outside North America.

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March 28, 2008

Spike Lee Honored with Chrysler Behind the Lens Award

At a Beverly Hills gala, Chrysler honored director Spike Lee on Wednesday night with the sixth annual Behind the Lens Award this week.

The Grammy-winning and Academy Award-nominted Lee has directed more than 20 films and documentaries, including Do the Right Thing, Jungle Fever and Malcolm X.

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Chrysler Denies Misleading Canadian Union

Chrysler Responds to Statements by CAW Leadership

Statement by John Franciosi, Senior Vice President Employee Relations, Chrysler LLC:

Auburn Hills, Mich. -- - "Any suggestions from the CAW leadership that Cerberus misled them, and is directing Chrysler to cut its way to profitability are completely inaccurate.

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Video: Jeep in Moab, Spkie Lee Honored by Chrysler

Five significant stories from Chrysler the week of March 28, 2008: Stories include: Jeeps in Moab, Behind the Lens, Chrysler is listening, Kelley Blue Book awards and John Herlitz remembered.

March 26, 2008

Chrysler Pledges Detroit Support During Mayor's Tribulations

Auburn Hills, Mich. -- Chrysler LLC has deep roots in Wayne County. When the Company was first organized in 1925, its original headquarters was located in Highland Park, Mich.

Furthermore, Chrysler has been a long-standing community partner with the city of Detroit, through challenging times and successful endeavors.

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Chrysler Corrects Purchase Plan Reports

Some recent reports suggested that the Friends Program discounts on purchases of new Chrysler, Jeep , or Dodge vehicles had been discontinued. Chrysler issued the following release to clarify:

Chrysler employees can still help an immediate family member or a friend get a great deal on a new Chrysler, Jeep, or Dodge vehicle. U.S. employees can enable 6 vehicle purchase or lease discounts (at 1% below dealer invoice) for extended family and friends.

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Chrysler Lends Support to Atlanta Tornado Victims

AUBURN HILLS, Mich. -- Chrysler LLC and The Chrysler Foundation today announced plans to support the relief and recovery efforts of Atlanta residents resulting from a severe tornado that hit the downtown commercial district as well as several in-town, residential neighborhoods of the city on March 14.

The company's philanthropic arm, The Chrysler Foundation, will donate $50,000 to Hands On Atlanta to support their relief efforts to aid victims of the recent tornado.

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March 24, 2008

Chrysler Launches Online Customer Advisory Board

AUBURN HILLS, Mich. -- Leading with innovation, Chrysler LLC launches industry's first online Customer Advisory Board to establish ongoing two-way dialogue with customers and gain their insights on product features and technologies.

The online Customer Advisory Board's closed forum leverages the leading-edge technology of Passenger, which is the leader in on-demand customer collaboration, to engage customers in active collaboration about products and business efforts.

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March 22, 2008

Video: The Pentastar Arrives in New York

Four significant stories from Chrysler LLC the week of March 21, 2008: Stories include: Challenger at the New York Auto Show, Nardelli address at the IMPA, Dodge Journey dealer event and Chelsea wind energy project.

March 21, 2008

The Challenger: Updating a Legend

From the black eggcrate grille in the front, to the chrome gas cap, to the rear spoiler, there’s no doubt that the cues the all-new Dodge Challenger draws from the 1970 Dodge Challenger.

It was the job of Challenger exterior designer Jeff Gale to turn the concept Dodge Challenger unveiled at the Detroit auto show in 2006 into the production vehicles shown at the Chicago and New York auto shows.

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March 20, 2008

Chrysler Introduces Entire 2009 Dodge Challenger Model Lineup in New York

NEW YORK -- Today at the New York International Auto Show, Chrysler LLC unveiled its full 2009 Dodge Challenger model lineup. Pricing will start in the low $20s.

The all-new 2009 Dodge Challenger merges the best American muscle-car characteristics -- unmistakable design, world-class handling, powerful engines, and technology -- to delight driving enthusiasts across several generations.

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March 18, 2008

Chrysler and Washtenaw County Collaborate on Wind Testing for Energy Production

Chelsea, Michigan -- The winds in western Washtenaw County will be tested for clean energy production over the next year, beginning with construction of a 26-story meteorological tower at Chrysler LLC’s Chelsea Proving Grounds this week.

Over the next 12-18 months, energy experts from the county, the University of Michigan, and the consulting firm North Coast Wind and Power will monitor high-level winds at the site to determine if they are suitable for generating electricity.

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Will the Credit Crunch Sink Cerberus/Chrysler?

We've just witnessed the self-destruction of an 85 year-old investment bank that avoided bankruptcy only by putting itself on the discount rack for six cents on the dollar. The financial machinations of the latest round of geniuses has created a housing bubble that is throwing millions of Americans out of their homes, and has the current administration looking even more dumbfounded than usual. Which is saying a lot.

What does this mean for Cerberus, the current owner of Chrysler? For starters, we know that auto sales are down this year, due to the financial stress many individuals are experiencing, and this is never good for a struggling auto company.

But what if Cerberus loses too much money trying to fix Chrysler? There is no question they are the cut their losses kind of guys. And let's consider that Cerberus is run by the same kind of geniuses that are going belly up left and right -- all because they thought they had invented a scheme that circumvented the laws of gravity.

Our bet is that accelerating margin calls, and rapid devaluation of assets, could put Cerberus in a cash crunch that would compel them to sell Chrysler for pennies on the dollar. Maybe not six pennies on the dollar, but at a substantial loss -- if only to cover some of their other bets.

In that case, Chrysler and Dodge would disappear entirely, and our thinking is that the only brand worth saving would be Jeep. You know, because it's iconic. And we believe the Chinese would make a play for it, if only to get access to a ready-made product and en existing dealer network.

But let's say the xenophobic chorus blocks that play, then a company like Hyundai would come in and buy Jeep -- but only if they could kill 90% of the dealers off, because Hyundai only needs/wants a few hundred more to add to their base. And that would make sense, because the remaining 200 Jeep dealers would also get the Hyundai product line, keeping them alive.

In the end, we have no confidence in Cerberus making a long-term success out of Chrysler. They overpaid right before a financial meltdown, and are on record saying the car business is just another business. For them, patriotism is truly nothing but an act.

We'll close by circling back to the main point -- the credit crunch and possible recession will lead to Cerberus either selling Chrysler or killing it completely. Good luck getting that lifetime powertrain warranty honored.

Chrysler Mexico Reports February Sales Up 13.6%

Mexico City -- Chrysler Mexico reported February sales of 10,452 Chrysler, Jeep® and Dodge brand vehicles, an increase of 13.6 per cent compared to February, 2007.

This marks the best February sales for Chrysler Mexico since 2001 and is the 9th consecutive month of sales growth for Chrysler Mexico.

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March 17, 2008

Jim Press may have a thankless job

DETROIT — Of the big American car companies, Chrysler has a well-earned reputation for extravagant marketing stunts.

The debut of the new Dodge Ram at the Detroit auto show in January was typically over the top, as cowboys on horseback herded 120 head of cattle through the city to publicize the rugged appeal of the pickup.

Chrysler’s new vice chairman, James E. Press, gamely played his part in a western-style jacket. “If you think that our truck is all hat and no cattle, keep an eye on yonder horizon,” he said to an audience chewing on beef jerky branded with the Dodge logo.

Chrysler to shut down for two weeks

DETROIT - Chrysler LLC said on Thursday it would shut all but its most essential operations worldwide for two weeks in July, a first for the struggling No. 3 U.S. automaker as it attempts to cut costs and preserve cash.

Chrysler, which is in a restructuring that includes trimming some vehicle lines and offering buyouts to its 44,000 U.S. hourly workers, lost $1.6 billion in 2007.

March 16, 2008

Video: Chrysler's Week in Review

"Under the Pentastar" is a fast-paced video recap of the significant Chrysler stories from the past seven days, running three minutes or less. This week’s "Under the Pentastar" includes: 25,000th Dodge Viper celebration, Ryan Newman at Chrysler’s Technology Center, international sales, Chrysler at the APA and Brand Spankin’ Used sales record.

March 14, 2008

Watch Dodge Challenger Unveil Live! From the New York Auto Show

On Wednesday, March 19, Chrysler will unveil the Dodge Challenger at the New York Auto Show from the Jacob Javits Convention Center. You can watch the extravaganza on the Internet by clicking on this link at 12:05 PM, Eastern Time.

Earlier that same day, Chrysler Chairman and CEO Robert Nardelli will deliver a keynote speech that you can also vie on the web. You can watch the speech starting at 8:25 AM, EST, by clicking on this link.

Both webcasts will be available for replay for 30 days.

Daytona Winner Ryan Newman Celebrates with Chrysler, Penske

Daytona 500 winner Ryan Newman raced his No. 12 Altel Dodge Charger about 20 feet inside Chrysler headquarters on Thursday before jumping out, to cheers from hundreds of Chrysler employees during a victory celebration.

Just like at Daytona, Kurt Busch’s No. 2 Miller Lite Dodge Charger was right there too. Joined on stage by team owner Roger Penske and Chrysler Chairman and CEO Bob Nardelli, Newman recounted how the “push from heaven” from teammate Kurt Busch helped him win the 50th Daytona 500 last month.

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March 13, 2008

Chrysler Dealers Sponsor Detroit Hoedown

DETROIT -- The world's largest free Country Music Concert has been secured for the weekend of May 9-11, 2008 in the heart of Downtown Detroit with the title sponsorship announcement Wednesday by the Chrysler Jeep Superstores.

The announcement was made by Jim Schebil, president, Chrysler Jeep Superstores Advertising Association of Southeastern Michigan.

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March 12, 2008

Chrysler Announces February Int'l Sales Up 10%

Auburn Hills, Mich. -- During the first two months of the year, vehicle sales increased 10 percent (33,314 units) compared to the same time period in 2007.

In February, Chrysler’s International sales grew nine percent (16,530 units) over February 2007, marking the 33rd consecutive month the Chrysler, Dodge and Jeep lineup’s sales grew outside of North America.

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Chrysler Miami Dealers Support Kiwanis Carnaval on the Mile

Auburn Hills, Mich. -- For the third consecutive year, Chrysler LLC and its Miami-area Chrysler, Jeep and Dodge dealers announced their title sponsorship of the annual "Carnaval on the Mile" event, held March 7-9 in Coral Gables, Fla.

The 10th year celebration, which Kiwanis Club of Little Havana oversees, kicked-off at the music festival last Friday with a VIP reception hosted by Chrysler LLC and its dealers—revealing a “Sneak Peek” of its new Dodge vehicles in Ponce De Leon Circle. The weekend followed with a host of Chrysler, Jeep and Dodge festivities for Carnaval goers.

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25,000 Dodge Vipers Prowl the Streets

AUBURN HILLS, Mich. -- Chrysler LLC's Conner Avenue Assembly Plant reached a manufacturing milestone today, building its 25,000th Dodge Viper.

The new owner of the milestone 2008 Viper SRT10 is none other than Kurt Busch, who received the vehicle in a ceremony held at the Detroit facility in recognition of his racing accomplishments as the top Dodge driver in the 2007 NASCAR Sprint Cup Series.

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New crash tests of SUVs: Nissan Murano is Top Safety Pick

ARLINGTON, VA — The best overall performer in front, side, and rear tests of nine 4-door midsize SUV models is the redesigned 2009 Nissan Murano, which earns the Top Safety Pick award. The tests were recently conducted by the Insurance Institute for Highway Safety.

The Jeep Liberty, Jeep Wrangler 4-door, and Kia Sorento, all 2008 models, are the worst performers in the side test. The Liberty, also sold as the Dodge Nitro, and Wrangler earn the second lowest rating of marginal for protection in side crashes. The Sorento earns the lowest rating of poor.

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March 11, 2008

Chrysler Increases Purchases From Minority Suppliers in 2007

Auburn Hills, Mich. -- Chrysler LLC announced today that it spent $4.8 billion with minority suppliers in 2007, representing 15.5 percent of its total purchasing and an increase of $900 million from the previous year.

In the last nine years, the Company has increased the amount spent with minority suppliers by 182 percent, from $1.7 billion in 1998 to $4.8 billion in 2007. This significant increase reinforces Chrysler’s long-term commitment to the economic development and growth of its minority suppliers.

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March 10, 2008

Chrysler Gives Kurt Busch 25,000th Dodge Viper

On Wednesday, March 12, Chrysler's Conner Avenue Assembly Plant will celebrate production of the 25,000th Dodge Viper by gifting the vehicle to Dodge NASCAR Sprint Cup Series driver Kurt Busch for his 2007 NASCAR accomplishments.

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March 8, 2008

Dodge Challenger SRT8 Rides on Goodyear Skins

AKRON, Ohio -- Reaching back a few decades ago to the popularity of its namesake, the 2008 Dodge Challenger SRT8 becomes available this spring as one of the most anticipated high-performance cars, and it rides on Goodyear tires.

Selected to outfit the new models of the Challenger are Goodyear tires -- either the standard Eagle RS-A all-season tires in a 245/45R20 size, or optional Eagle F1 Supercar tires in a 245/45R20 size up front and 255/45R20 in the rear.

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March 7, 2008

Chrysler sending thank you notes to buyers

Just four months into his new position, Chrysler’s head of corporate quality and customer satisfaction has begun sending ‘thank you’ notes, along with a chance to provide feedback about their vehicle and the sales experience, to every buyer of a new Chrysler, Jeep or Dodge product.

Doug Betts, Vice President and Chief Customer Officer, began sending out the notes as part of an overall strategy to increase customer satisfaction with the total sales experience.

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Chrysler Posts Record Certified Pre-Owned Salesin February

Auburn Hills, Mich. -- Chrysler LLC today reported that its Chrysler, Jeep® and Dodge dealers sold a new monthly sales record of 11,677 Certified Pre-Owned Vehicles (CPOV) in February 2008, a 15 percent increase from 2007 sales of 10,163 units.

During February, Chrysler brand sales rose 13 percent to 3,697 units, Jeep brand sales advanced 19 percent to 2,878 units and Dodge brand sales spiked 14 percent to 5,102 units.

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Mopar Introduces 3-year/100K Mile Warranty on Remanufactured Powertrain

Center Line, Mich. -- Mopar, Chrysler LLC’s original equipment parts manufacturer and supplier, announced it has introduced a new 3-year/100,000-mile warranty on its remanufactured powertrain assemblies for Chrysler, Jeep and Dodge vehicles.

Mopar’s new comprehensive warranty on the reman powertrain assemblies covers the costs of all parts and labor. It includes a $75 towing allowance and is transferable. There is also no deductible required.

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March 6, 2008

Chrysler's Press Sees International Sales Growth

Chrysler Vice Chairman and President Jim Press made his first appearance at a European auto show today, speaking at the Geneva International Motor Show, and he sees strong growth ahead.

“We’re aiming high. We plan to double our international sales from 2007 to 2012 to more than 400,000 units,” Press said.

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Chrysler Sez: Don't Write Off Minivans

As February sales results fade into the history books, here’s some industry insight you need to know. Chrysler's new minivans are a big hit!

“What?” you say. You’ve read that Chrysler minivan sales are down 18% in February and consumers are moving away from minivans. But think twice before buying into the conventional wisdom. The truth reveals itself when you dig a little deeper.

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March 5, 2008

Mopar Kicks Off Awards for Enthusiast-built Vehicles

CENTER LINE, Mich. -- Mopar announced the return of its popular "Top Eliminator" awards recognition program that showcases the most skilled Mopar enthusiasts and their restyled or customized Chrysler, Plymouth and Dodge vehicles.

Mopar, Chrysler LLC's original equipment parts manufacturer and supplier, launched the national program in 2007.

Mopar will look for meticulously customized and modified vehicles at popular enthusiast and car collector events in 2008 including:

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Sam Hornish Jr. to Drive Dodge Charger in NASCAR Sprint Cup Series Races

READING, Pa. -- Today, Penske Truck Leasing announced its sponsorship of Sam Hornish Jr. in six 2008 NASCAR Sprint Cup Series races. Hornish's debut in Penske Racing's bright-yellow, No. 77 Penske Truck Rental Dodge Charger takes place March 9, at Atlanta Motor Speedway.

Hornish is slated to run the Penske Truck Rental Dodge Charger in several other races this season: Dover, June 1; Daytona, July 5; California, Aug. 31; Kansas, Sept. 28; and Texas, Nov. 2.

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March 4, 2008

Chrysler Adds $500 Spiff for Military, Families

AUBURN HILLS, Mich. -- Chrysler LLC today announced that the Company will expand its support for the U.S. military by adding a $500 cash allowance to the retail purchase or lease of a new, eligible Chrysler, Jeep or Dodge vehicle.

A three-year service contract also is included for all eligible military consumers.

Continue reading "Chrysler Adds $500 Spiff for Military, Families"

NASCAR Drivers Pit Stop to Talk with U.S. Troops

Several NASCAR drivers made a detour before the start of the UAW-Dodge 400 race in Las Vegas on Sunday, and headed toward the Dodge display, where they talked with U.S. soldiers stationed in Iraq via video conferencing technology.

Robby Gordon (pictured), driver of the No. 7 Dodge, had a great time speaking with troops in the service provided by the Freedom Calls Foundation. Other drivers who stopped by included Richard Petty; Kasey Kahne; Ryan Newman; Sam Hornish Jr. and Kurt Busch.

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March 3, 2008

Chrysler Sales Down 14% in February

Auburn Hills, Mich. -- Chrysler LLC today reported total February 2008 sales of 150,093 units which is 14 percent below the same period last year.

This includes a significant reduction in fleet and reflects the company’s ongoing commitment to reduce daily-rental fleet vehicle sales. All sales figures are reported as unadjusted.

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March 1, 2008

Chrysler In Second Year of Unique Program to Convert Paint to Power

St. Louis, Missouri, Feb 28, 2008 - Chrysler LLC and the St, Louis-based utility company AmerenUE are midway through their second year of a unique partnership to turn paint solids left over from automobile production into electricity for Missouri homes and businesses.

Since September 2006, Chrysler’s St. Louis Assembly Plants, which build minivans and pickup trucks, have recycled paint solid overspray from their operations for use as an alternative fuel in Ameren’s nearby Meramec 855-megawatt electric utility plant.

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Chrysler Corrects Erroneously Reported $2.7 Billion Loss

Auburn Hills, Mich. -- Several media outlets have erroneously reported a loss of approximately $2.7 billion by Chrysler between August 4 and September 30, 2007.

In fact, from an operating earnings standpoint, Chrysler was profitable during this time period. Also, Chrysler lost significantly less than what was reported during the course of the full-year.

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February 28, 2008

No. 43 Dodge Challenger SRT8 Sells for $228,143.43

AUBURN HILLS, Mich. -- Dodge and Victory Junction Gang Camp partnered to auction the 43rd 2008 Dodge Challenger SRT8 on eBay and the winning bid of $228,143.43 was placed by Richard Martin of Delaplane, VA.

"Dodge is elated the auction of the only B5 Blue 2008 Dodge Challenger SRT8 raised so much money for such a worthy cause," said Mike Accavitti, Director -- Dodge Brand, SRT and Motorsports Global Marketing.

Continue reading "No. 43 Dodge Challenger SRT8 Sells for $228,143.43"

Chrysler Connects Race Fans with Soldiers in Iraq

Race fans who visit the Dodge trailer at the UAW-Dodge 400 NASCAR race will have the opportunity to speak to U.S. soldiers stationed in Iraq in real time, via video conferencing technology provided by the Freedom Calls Foundation.

Tickets are not required for fans and military families to participate in a video conference with a soldier in Iraq.

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Chrysler Honors Spike Lee with the Sixth Annual Behind the Lens Award

AUBURN HILLS, Mich. -- Spike Lee, one of the most influential figures in contemporary cinema, has been named the Chrysler LLC 2008 Behind the Lens honoree.

Lee, a director, producer, screenwriter, author and educator, is to be recognized for his outstanding achievements in film and television at the sixth annual award ceremony. Hosted by CNN's anchor Soledad O'Brien, the private invitation-only event will be held at the Beverly Wilshire Hotel in Los Angeles on March 26, 2008.

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February 27, 2008

Chrysler LLC Launches New Technical Program

AUBURN HILLS, Mich. -- For decades, Chrysler LLC has offered specialized programs to help its technical talent build their skills and develop strong careers while at the same time helping the company to create incredible vehicles and powertrains -- and two of these programs are now getting even better.

The new Technical Fellow and Master Black Belt Senior Specialist programs will build on the company's existing Technical Specialist and Master Black Belt programs.

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February 26, 2008

Chrysler Supports Military by Joining 'America Supports You'

AUBURN HILLS, Mich. -- Chrysler LLC announces it will join America Supports You (ASY), a Department of Defense program connecting non-profit groups with military men and women and their families.

The relationship with America Supports You continues Chrysler's decades-long legacy of support for the military with its products and through morale- building activities.

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Blue Challenger Sells for $228,143.43 on eBay

Add another feather in the crown of the Dodge Challenger SRT8.

The No. 43 Dodge Challenger SRT8, to be painted B5 Blue in honor of NASCAR legend Richard “The King” Petty, went for a king’s ransom on eBay.

The bidding war escalated on Friday, and when the auction ended, a buyer identified only as rmartin175 had the car for $228,143.43.

Continue reading "Blue Challenger Sells for $228,143.43 on eBay"

February 21, 2008

Chrysler Hosts Financial Expert For Black History Month Celebration

FARMINGTON HILLS, Mich. -- Ch

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