Auto news and reviews from Car Buyer's Notebook.com: Chrysler Archives

August 15, 2008

Chrysler to Get In-Car Internet

It seems that Chrysler has beat other car manufacturers to the punch and will begin selling cars equipped with wireless internet come August 25th.

But of course it will come with a fee. $499 just for the Uconnect equipment, $50 to get that equipment installed, $35 dollars to get that equipment activated, and finally $29 a month to use that equipment.

Who else can sense a law that prohibits using the internet while driving just around the corner?

August 14, 2008

Chrysler: Detroit plant to get $1.8B

TRAVERSE CITY -- Chrysler LLC will invest $1.8 billion to retool and expand its Jefferson North Assembly Plant in Detroit and develop a new line of vehicles for the factory, including a car-based sport utility vehicle tobe sold under the Jeep nameplate.

Chrysler Vice Chairman and President Tom LaSorda announced the plan Wednesday at the annual Management Briefing Seminars organized by the Center for Automotive Research. He said the plant will build at least 120,000 vehicles annually beginning in the spring of 2010.

The plan saves about 400 jobs and could eventually create new positions. It calls for developing at least two new models, the car-based SUV and the next-generation of the Jeep Grand Cherokee now built at Jefferson North.

Continue reading "Chrysler: Detroit plant to get $1.8B"

August 12, 2008

Chrysler Kicks Off Woodward Dream Cruise with '09 PT Dream Cruiser

ROYAL OAK, Mich. -- Chrysler kicked off the annual Woodward Dream Cruise today at Duggan's Irish Pub with the introduction of a special-edition PT Cruiser.

Announced in conjunction with Detroit's famed Woodward Dream Cruise, the new 2009 Chrysler PT Dream Cruiser Series 5 will be available this fall as a limited-production version of the 2009 Chrysler PT Cruiser.

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August 11, 2008

Cost Cuts Alone Can't Save Chrysler

Jim Press -- Chrysler LLC's co-president and optimist-in-chief -- says the company has slashed costs and is meeting its cash flow targets. So why is Wall Street so gloomy? In a report last week, Moody's Investors Service downgraded Chrysler's rating three notches to Caa1 -- a pessimistic "junk" rating.

The bottom line: Chrysler is slashing jobs, unused production capacity and assets to become smaller and more profitable. But is it spending enough on product development to ensure a healthy future? The Moody's report suggests the answer may be no. J. Bruce Clark, senior vice president of Moody's corporate finance group, praised Chrysler for its "relatively aggressive and successful cost-cutting program." But he adds that Chrysler must establish adequate demand for its minivans and crossovers, given the weakness of its car lineup.

August 10, 2008

Chrysler Mexico Sets a New Sales Record in July

Mexico City -- Chrysler Mexico and its Chrysler, Jeep® and Dodge brands established a new monthly sales record in July, with 9,859 units sold, an increase of one percent compared to same month in 2007.

It was the best July sales ever in Mexico and the best accumulated year-to-date sales since 2001. During the January-through-July time period, sales reached 69,973 units, 2.7 percent more than the same period in 2007.

Continue reading "Chrysler Mexico Sets a New Sales Record in July"

August 9, 2008

Video: Chrysler's Shop Till You Drive Event

Five significant stories from Chrysler LLC the week of August 8, 2008: Stories include: Shop 'Til You Drive Event, grand opening of the first Dodge Commercial Truck Center, Chrysler anniversary, talking public and new personnel moves.

Chrysler Financial Announces Leadership Changes

FARMINGTON HILLS, Mich. -- Chrysler Financial announced today the appointment of key executives to further strengthen the company's focus on its core business.

Thomas F. Gilman is appointed to the newly created position of Vice Chairman and Chief Executive Officer. This position combines the former roles of Executive Vice Chairman and President and Chief Executive Officer into a single position.

Continue reading "Chrysler Financial Announces Leadership Changes"

Chrysler's car plans in question

Reports that Chrysler LLC and Nissan Motor Co. are in discussions to jointly produce midsize cars raise questions about the future of Chrysler's car lineup.

If the Auburn Hills automaker is turning to Nissan for help, progress may have slowed or hit a snag in Chrysler's effort to redevelop its midsize cars, analysts said Thursday. That initiative, dubbed Project D, involves a special team of top engineers and designers charged with developing replacements for the Chrysler Sebring and Dodge Avenger sedans.

Chrysler, Nissan in Talks on Cars

DETROIT -- Chrysler LLC is in talks with Nissan Motor Co. about jointly producing midsize cars, a partnership that would move the U.S. auto maker toward a radical new business model.

The two companies agreed earlier this year to team up on pickup trucks and subcompact cars. Since then, they have been discussing an agreement under which Nissan would produce midsize sedans that Chrysler would sell in the U.S. under its own name, people familiar with the matter say.

A Chrysler spokesman said the company has "no new alliances" to announce, and declined to comment on any discussions it might be having.

August 6, 2008

Jim Press on Chrysler's Cash Position

Chrysler Vice Chairman and President Jim Press, speaking on the Paul W. Smith Show, said that the company is in a "very good, strong cash position", and that eliminating fleet sales and some models will position the company for a stronger future.

"We've been able to keep our cash position pretty much where it was at the beginning of this year," Press said during a 20-minute interview on Detroit radio station WJR-AM radio (760).

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Chrysler Presents 16 Scholarships for Telling Their Story of Metro Detroit

AUBURN HILLS, Mich. -- Today Chrysler LLC presented high school, undergraduate and graduate student recipients of the "My Journey Through the D" essay contest with scholarships awards. Winning students shared a personal account or defining moment that underscores Detroit's impact on their life.

Of the nearly 400 applications submitted, 16 winning students were selected in the high school, undergraduate and graduate student categories and the sum of all scholarship awards total $29,000.

Continue reading "Chrysler Presents 16 Scholarships for Telling Their Story of Metro Detroit"

August 5, 2008

Chrysler Jeep Superstores Airshow Soars August 9 & 10

DETROIT -- Special appearances by Gunnery Sgt. R. Lee Ermey, of The History Channel's Mail Call, the U.S. Navy's F/A-18C Hornet and the U.S. Air Force's F-16C "Viper" Tactical Demonstration Teams and a special tribute to the P-47 Thunderbolt will head up the spectacular entertainment lineup for the "Chrysler Jeep Superstores Thunder Over Michigan" Air Show, August 9th and 10th at Willow Run Airport.

The lineup announcement was made by title sponsor Chrysler Jeep Superstores Advertising Association President Jim Schebil and Air show Director Kevin Walsh.

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Chrysler Announces New Head of Global Electric Motorcars

AUBURN HILLS, Mich. -- Chrysler LLC today named Bruce D. Coventry Chief Executive Officer of Global Electric Motor Cars LLC (GEM). He continues in his role at Global Engine Manufacturing Alliance (GEMA) serving as Non-Executive Chairman.

In addition to his responsibilities with GEMA, Coventry will continue to build on the innovation and engineering technology that are hallmark to the GEM vehicle. As well, he will focus on expanding market share in Chrysler's mission to deliver environmentally friendly products to our customers.

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Chrysler Diversity Supplier Group Recognizes Top Suppliers and Employees

AUBURN HILLS, Mich. -- Chrysler LLC's Diversity Supplier Development group recognized top performing suppliers and employees that exemplify the core values of Chrysler LLC's Global Sourcing organization.

Employees are recognized for their efforts in successfully working with suppliers to improve spending with qualified minority suppliers. The recognized companies and individuals are:

Continue reading "Chrysler Diversity Supplier Group Recognizes Top Suppliers and Employees"

Chrysler Announces Leadership Changes

AUBURN HILLS, Mich. -- Chrysler LLC today announced the appointment of Jan A. Bertsch, Senior Vice President Treasurer and Chief Information Officer as part of an on-going effort to streamline functions for greater efficiencies. Bertsch will lead the efforts to consolidate Information Technology Management and Treasury into a new structure.

Under this integrated structure, Bertsch is responsible for the Company's global treasury operations. She continues to direct the Company's systems and computer hardware strategy and planning, systems applications development, data center operations and telecommunications network operations.

Continue reading "Chrysler Announces Leadership Changes"

August 4, 2008

Chrysler Financial Announces Completion of Credit Facilities Renewal

FARMINGTON HILLS, Mich. -- Chrysler Financial today announced that it has completed the renewal of its annual credit facilities.

The $24 billion credit facilities provide funding for the company's dealer and consumer financial services products. Originally, the company was seeking a renewal of its conduit credit facilities in the amount of $30 billion. Chrysler Financial reduced the amount required due to conditions in the credit markets and changes in the company's retail strategy.

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August 3, 2008

Video: Chrysler's new incentives

Four significant stories from Chrysler LLC the week of August 1, 2008: Stories include: New retail strategy, Dodge Ram Challenge, FourWheeler best buys and Edmunds.com true cost to own results.

Jeep Patriot Ranked Least Expensive SUV to Own

Despite high gas prices and general economic uncertainty, many consumers are still in need of sport-utility vehicles and are looking for the best values in the marketplace.

A study by Edmunds.com reveals that the Jeep Patriot is the least expensive sport-utility vehicle to own at 48.6 cents per mile.

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August 2, 2008

Chrysler Statement Regarding Company's Financial Performance

AUBURN HILLS, Mich. -- The following can be attributed to Ron Kolka, Executive Vice President and Chief Financial Officer, Chrysler LLC.

"Chrysler LLC today announced that in spite of the severe economic and industry challenges, we continue to perform ahead of our financial plan for the second quarter and first half of 2008.

Continue reading "Chrysler Statement Regarding Company's Financial Performance"

Chrysler Reports July 2008 U.S. Sales Down 29%

AUBURN HILLS, Mich. -- Chrysler LLC today reported total July 2008 U.S. sales of 98,109 units, which is 29 percent below the same period last year.

Total July sales reflect a continued contraction of the market of pickup trucks and SUV sales and reductions in fleet sales. The company's recently completed 'Let's Refuel America $2.99 Gas Guarantee' promotion boosted showroom traffic and helped sales of Chrysler's newest highly fuel-efficient vehicles throughout the three-month program period. All sales figures are reported as unadjusted.

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August 1, 2008

Chrysler Introduces New Incentives

AUBURN HILLS, Mich. -- As the market makes a shift from leasing to retail purchasing, Chrysler LLC today announced that in August the Company will repackage its incentives to make purchasing a vehicle more affordable than ever.

The new strategy includes 72-month finance deals on an expanded range of compact, mid-size and full-size vehicles. The program creates retail payments similar to 36-month lease payments, and lower than previously offered finance payments. With these new incentive offers, customers can get lower payments with the benefits of ownership.

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July 31, 2008

Video: New Jeep "Rollercoaster" Ad

Sometimes, just a simple, fun ad conveys all you need to say about your fantastic product.

July 30, 2008

Chrysler, GM and Nissan are Tops in Online Search Visibility

SCOTTSDALE, Ariz. -- iCrossing, a global digital marketing company, today announced the findings of the Vertical Visibility Index: Automotive, the first in a series of studies analyzing the paid and natural search media visibility leaders within specific industry verticals.

iCrossing found that Chrysler, GM and Nissan North America are doing the best job of taking a synergistic search engine marketing approach, with the highest scores for combined visibility. Ford leads for natural search visibility and Hyundai has the greatest paid search visibility for the keyword set analyzed.

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July 29, 2008

Nine Chrysler Minority Dealers Named to Hispanic Business Magazine's 'Top 500' List

AUBURN HILLS, Mich. -- Hispanic Business Magazine named nine Hispanic-owned Chrysler LLC dealers to its 2008 annual "Top 500" U.S. Hispanic-owned companies list.

Dealers made the list based on the following criteria: Revenue dollars; Hispanic ownership of at least 51 percent; and fully operational for the 2007 calendar year.

Continue reading "Nine Chrysler Minority Dealers Named to Hispanic Business Magazine's 'Top 500' List"

Three Chrysler Plants Award $10,000 in Scholarships to Detroit Students

DETROIT -- Jefferson North Assembly Plant (Detroit) and Mack Avenue Engine Plants I and II (Detroit) have awarded 10 scholarships to graduating students of Southeastern High School of Technology in Detroit on behalf of The Chrysler Foundation.

Each winning student participated in the FIRST Robotics program at the school and received a $1,000 scholarship to continue their post-secondary education at two- and four-year colleges, universities or vocational/technical institutions.

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July 27, 2008

Chrysler unveils more aggressive incentives

Chrysler LLC today unveiled major new incentives, including 0 percent financing for 72 months on remaining 2008 Jeep Grand Cherokee, Jeep Commander, Dodge Durango and Chrysler Aspen SUVs.

The 0 percent for 72 months financing is for the most creditworthy customers. Chrysler is offering 0 percent financing for 60 months on the same four vehicles for customers with slightly lower credit ratings.

July 26, 2008

Chrysler out of the leasing business

Auburn Hills, Mich. -- Today Chrysler LLC and Chrysler Financial shared plans with our U.S. dealers to take advantage of developing trends in the economy and the car-buying environment by enhancing retail financing incentives and moving away from leasing.

The industry-wide economic conditions that made leasing popular in the past have changed, and the pendulum is swinging back in favor of purchasing and financing. Credit is tight and expensive, and residuals are unpredictable.

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July 25, 2008

Chrysler Puts 1Q Loss at $515 Million

Chrysler Holding LLC, the parent company for automaker Chrysler LLC and its finance arm, lost $515 million in the first quarter of 2008, the company said Thursday, the same day that former parent Daimler AG said its stake in the Auburn Hills automaker is worth only a fifth of what is was six months ago.

In a rare move, privately held Chrysler made its quarterly loss public after Daimler reported that its 19.9 percent stake in the American company cost the German automaker 373 million euros, or about $585 million, last quarter, based on European accounting standards.

July 24, 2008

Chrysler Honored for Diversity Leadership by Several National Organizations

AUBURN HILLS, Mich. -- Chrysler LLC has recently been recognized by the NAACP and Black Enterprise magazine for its commitment to diversity. Specifically, the organizations highlighted the company's diversity accomplishments and results with multicultural employees, suppliers and customers.

Black Enterprise magazine lists Chrysler as one of its 2008 "40 Best Companies for Diversity" for the fourth consecutive year. Companies selected for the report are identified for their demonstrated strength and performance in four key categories: supplier diversity, senior management, board involvement and employee base.

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July 22, 2008

Chrysler CEO disputes report of loss of low-interest loans

Chrysler's financing arm is not in danger of losing the ability to offer consumers low-interest loans, Chrysler LLC Chairman and CEO Bob Nardelli told the automaker's employees Monday.

Nardelli was responding to a Wall Street Journal report which suggested that Chrysler Financial's bankers are scrambling to avoid higher borrowing costs when the unit rolls over about $30 billion of short-term, car-loan-backed debt next month. If Chrysler pays more for its money, the Auburn Hills automaker may not be able to offer special rates on auto loans to entice customers to buy in a slow market, analysts say.

July 19, 2008

Video: Chrysler Green Initiatives

This months Chrysler Green Scene features GEMA and the Michigan prairie initiative.

July 18, 2008

Chrysler Group Dealers Build Playground in Omaha

Omaha, Neb. -- Today more than 250 volunteers from Performance Chrysler Jeep® Dodge; Baxter Chrysler Jeep Dodge; The Chrysler Foundation; Omaha Schools Foundation; Omaha Public Schools; organizers from KaBOOM! and residents of the community joined forces to build a new and secure playground at Jackson Elementary School in Omaha, Neb.

Tal Anderson, Dealer Principal - Baxter Chrysler Jeep Dodge and Performance Chrysler Jeep Dodge, led the volunteers in building a state-of-the-art playground to serve the needs of the community.

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July 16, 2008

Chrysler dealer sponsors Quake on the Lake

PONTIAC, Mich. -- The 9th Annual Quake on the Lake to benefit the Rainbow Connection returns to shake up summertime fun with a big boost from sponsor, neighbor and boating enthusiast Tom Szott of Szott M-59 Chrysler Jeep in White Lake Township.

This year's Inboard Hydroplane races will be held on Saturday, July 19th and Sunday, July 20th at the Pontiac Lake State Recreation Area in White Lake/Waterford Townships. Eighty of the nation's top drivers in the sport will make massive waves, tons of noise and lots of fun on the Pontiac Lake on one of the fastest one-mile racecourses in the nation.

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July 15, 2008

Chrysler Foundation Donates $50,000 to Victory Junction Gang Camp to Honor Richard Petty

AUBURN HILLS, Mich. -- The Chrysler Foundation announced today its donation of $50,000 to the Victory Junction Gang Camp to honor Richard Petty and his 50-year motorsports career in NASCAR as a driver and team owner.

"No one has done more for the sport of NASCAR than Richard Petty, and Chrysler is proud to have played such a part in his success," said Bob Nardelli, Chairman and CEO - Chrysler LLC.

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2008 Chrysler Jeep Superstores Bayview Mackinac Race

MACKINAC ISLAND, Mich. -- New "Thunder Bay" course records were set by both a mono-hull and catamaran yachts in the 84th sailing of the 2008 Chrysler Jeep Superstores Bayview Mackinac Race race.

The 60-foot twin hull Earth Voyager and single hull 86-foot Windquest rocketed to finish the 254-mile course from Port Huron to Mackinac Island.

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July 14, 2008

Dodge Challenger Drag Race Package

Center Line, Mich. -- Mopar is bringing the iconic Dodge Challenger muscle car to National Hot Road Association (NHRA) drag-racing competition.

Mopar revealed two Dodge Challenger Drag Race Package Cars at the 29th Annual Mopar Mile-High Nationals today before thrilled fans at Bandimere Speedway in Morrison, Colo. Mopar Mile-High Nationals is the longest-running NHRA sponsorship.

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July 12, 2008

Video: Jeep Launchs Aria Ad Campaign

Real opera singers star in this new Jeep commercial. Melody is from opera, "La Boheme" but Italian lyrics have been changed to tout the joys of owning a Grand Cherokee

Atlanta-area Chrysler, Jeep and Dodge Dealers Contribute to Plan to Build a Playscape for Every Child

Atlanta, Ga. -- More than 250 volunteers from Atlanta-area Chrysler, Jeep® and Dodge dealers, The Chrysler Foundation, Whitefoord Elementary School, the Whitefoord Community Program, residents of the Atlanta community and organizers from KaBOOM came together today to build a new playground at Whitefoord Elementary School.

This playground, which was designed by local children, is the first new playground at Whitefoord Elementary in many years and replaces existing equipment that was unsuitable for children to play on.

Continue reading "Atlanta-area Chrysler, Jeep and Dodge Dealers Contribute to Plan to Build a Playscape for Every Child"

Dodge offers 0% financing on 2008 Ram trucks

Zero percent financing for 72 months is now available for a short time in the U.S. on the 2008 Dodge Ram Light Duty Quad and 2008 Dodge Ram Mega Cab.

With the entry of the 2009 Dodge Ram this fall, Dodge is offering special deals on the 2008 Rams for fans of the current model.

Continue reading "Dodge offers 0% financing on 2008 Ram trucks"

Video: Chrysler Recaps the Year

This special summer shutdown edition of "Under the Pentastar" highlights some of the top stories from the past year: Stories include: Chrysler's return to standalone, the Journey begins, re-invented minivans, a parade of publicity for the new Ram, Challenger is back, Uconnect surfs the net, Let's Refuel America campaign, military support and Lee's return to Chrysler.

Chrysler: Bankruptcy Speculation Has No Merit

DETROIT -- Chrysler LLC again sought to reassure dealers on Wednesday that reports of its financial distress are unfounded. "Speculation has surfaced recently in media coverage of analyst reports suggesting Chrysler might have liquidity issues down the road if the U.S. market does not pick up," the company said in a July 9 letter signed by Jim Press, Chrysler co-president, and Steven Landry, executive vice president of North American sales.

"Chrysler has communicated to the media that the suggestion of a possible bankruptcy situation is without merit." Press and Landry's note quoted a presentation made to the national dealer council June 27 by Lenard Tessler, managing director of Cerberus Capital Management LP.

July 9, 2008

Mopar to Unveil Dodge Challenger Drag Race Package Car

Center Line, Mich. -- This year marks the 40th anniversary of the factory-built drag race package cars from Dodge and Plymouth.

To commemorate those HEMI®-powered drag cars, Mopar announced it will unveil its new Dodge Challenger Drag Race Package Car at the 29th Annual Mopar Mile-High Nationals at Bandimere Speedway in Morrison, Colo. on Sunday, July 13.

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July 7, 2008

Chrysler Increases International Sales 4% in First Half

Auburn Hills, Mich. -- Chrysler established a record for the best mid-year sales ever outside North America as sales increased four percent (118,386 units) compared to the same period in 2007; a result of the increased demand for fuel-efficient models like the Jeep® Compass, Jeep Patriot and Chrysler Sebring.

June 2008 sales (20,198 units) were 12 percent below those of June 2007, which was a record month for the Company.

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Jeep Night Continues Cruise Series at Walter P. Chrysler Museum

Auburn Hills, Mich. -- Jeep Night, third in the Walter P. Chrysler Museum's Cruise Nights series, is 6 - 9 p.m. Thursday, July 10 and continues every other Thursday through Aug. 21, at the Walter P. Chrysler Museum, One Chrysler Dr., Auburn Hills, Mich., 48326 (off I-75 at exit 78).

Hundreds of cruisers and admirers will gather to marvel at magnificent vehicles in the Museum's parking lot.

July 3, 2008

Chrysler LLC Receives Secretary of Defense 2008 Freedom Award

AUBURN HILLS, Mich. -- Chrysler LLC was selected to receive the Secretary of Defense 2008 Employer Support Freedom Award.

The Freedom Award is the highest recognition given by the U.S. Government to employers for their outstanding support of their employees who serve in the National Guard and Reserve. The Department of Defense announced fifteen recipients of the top honor.

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Detroit leans on deals to stay in the game

Detroit's Big Three are battling sagging vehicle sales by extending and ramping up consumer incentives, deals some analysts predict will get sweeter this summer as automakers look to move more trucks.

Chrysler LLC this week extended its $2.99 gas guarantee on most of its 2008 lineup through the end of July and added $1,000 rebates on four SUVs -- Chrysler Aspen, Dodge Durango, Jeep Grand Cherokee and Jeep Commander.

Ford Motor Co. is extending its employee pricing on F-series pickup trucks until July 7.

And General Motors Corp. will continue its zero percent financing for 72-month offers through the holiday weekend.

Chrysler LLC Integrates Human Resources and Communications

AUBURN HILLS, Mich. -- Chrysler LLC today announced the appointment of Nancy Rae, Executive Vice President - Human Resources and Communications to lead the integration of the Company's Human Resources, Employee Relations and Communications functions into one organizational structure.

Rae was formerly Senior Vice President -- Human Resources and Corporate Communications.

Continue reading "Chrysler LLC Integrates Human Resources and Communications"

Chrysler may have to shut truck plant

Eroding pickup sales could lead to the closure of Chrysler LLC's St. Louis truck plant by next year, a leading industry analyst firm predicted Wednesday.
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The prediction comes after Chrysler's announcement Monday that it is reducing production at the pickup factory and shuttering a nearby minivan plant in response to sputtering industry sales of trucks and SUVs.

"Projected lack of demand to support Ram output at the north plant is expected to result in an earlier closure date, possibly as soon as mid-2009. All light-duty Ram production would then transfer to Warren Truck to increase utilization," Joe Langley, senior analyst of North American vehicle forecasts at CSM Worldwide, said in a note.

Chrysler declined comment.

July 2, 2008

Nearly 1,600 Gather at Euro Camp Jeep in Northern Germany

LAND FLEESENSEE, Germany -- Nearly 1,600 Jeep enthusiasts from across Europe and beyond will gather in the picturesque Mecklenburg-Vorpommern region of Germany with its 1,000 lakes for the eighth annual Euro Camp Jeep.

This ultimate celebration of Jeep -- the brand, the vehicles and the lifestyle -- will consist of two back-to-back events, from July 2-9, to accommodate all of the registered participants.

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Chrysler Reports June 2008 Sales Down 36%, Extends Gas Promotion

AUBURN HILLS, Mich., July 1 /PRNewswire/ -- Chrysler LLC today reported total June 2008 U.S. sales of 117,457 units, which is 36 percent below the same period last year. Total June sales reflect a continued contraction of the market, especially of pickup trucks and SUVs, continued reductions in fleet sales, and increases in Chrysler's newest highly fuel-efficient vehicles. All sales figures are reported as unadjusted.

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June 30, 2008

Chrysler Honors Fallen Soldiers With Mobile Tribute

Chrysler and Operation Gratitude will present a custom-painted 2008 Jeep(R) Liberty to Spc. Michael Gallagher from Fort Lewis, Wash. on Tuesday, July 1 at 9:10 a.m.

While serving in Iraq in January, Gallagher was surprised when Operation Gratitude personally delivered its 300,000th care package to him containing keys to the new vehicle. Gallagher decided to turn his good fortune into a moving tribute to his fallen friends.

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Chrysler Sale Near, Some Predict

CHELSEA -- While Chrysler LLC gathered journalists from around the world last week to its Chelsea Proving Grounds to show off its 2009 model year lineup, there are growing concerns about the future of the Auburn Hills automaker.

"Chrysler's product pipeline severely lags the industry on a number of key metrics, which is an ominous sign for its market share," Merrill Lynch's recently issued Car Wars report said. "We believe that this is an active decision by new owners to rationalize the product portfolio in advance of a breakup/sale."

A Chrysler spokesman called the prediction of a sale ridiculous and a Cerberus spokesman said the private equity firm has "a model that is buy, fix and hold."

June 29, 2008

Video: Chrysler Honors Lee

"Under the Pentastar" is a fast-paced video recap of the significant Chrysler stories from the past seven days, running three minutes or less. This week's program includes the return to Auburn Hills of one of the Company's iconic leaders, an online Challenger challenge, and wireless Internet service is a thing of the present.

June 27, 2008

Chrysler Statement Regarding Bankruptcy Rumors

Auburn Hills, Mich. -- This rumor is false and without any merit whatsoever. It is not reflective of the facts of our financial situation, nor is it a measure we are considering.

Statement Attributed to Ron Kolka, Chrysler LLC Executive Vice President and Chief Financial Officer:

"Chrysler has a clear strategy to build a profitable enterprise for the long term as an independent company, even in this challenging economy. Despite the challenges, we are meeting or exceeding our plan on all financial metrics. Chrysler has a stronger-than-planned cash position."

Chrysler Honors Former Chairman Lee Iacocca

Auburn Hills, Michigan -- Chrysler Chairman and CEO Bob Nardelli, left, welcomes former chairman Lee Iacocca to the Chrysler Technical Center he helped create during a brief ceremony on June 26, 2008.

Iacocca was honored and received a lifetime achievement award from Nardelli and employees gathered in the atrium at CTC.

Chrysler Launches Umbrella 'uconnect' Name for Connectivity Technologies

AUBURN HILLS, Mich. -- Today's consumers are passionate about staying in touch and want to be connected no matter where they are -- home, work, school or vehicle. To focus on the experience and connect customers to the things that matter the most, Chrysler LLC will now bundle innovative consumer technologies under one umbrella name - "uconnect."

The function of the feature is directly in the name - uconnect phone, uconnect tunes, uconnect gps, uconnect studios and uconnect web.

Continue reading "Chrysler Launches Umbrella 'uconnect' Name for Connectivity Technologies"

Wireless Internet Connectivity for Chrysler, Jeep and Dodge Consumers

AUBURN HILLS, Mich. -- Mopar announced today that it will launch uconnect web, Chrysler LLC's in-vehicle wireless Internet connectivity for Chrysler, Jeep and Dodge consumers in the U.S. uconnect web, powered by Autonet Mobile, delivers continuous Internet connectivity to all vehicle passengers for entertainment and real-time information access on the go.

uconnect web will be available in August as a dealer-installed Mopar Accessory. Mopar is Chrysler LLC's original equipment parts manufacturer and distributor.

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2009 Dodge Ram Features Improved Fuel Economy and Best-in-class Horsepower

CHELSEA, Mich. -- Dodge is showcasing its new 2009 Dodge Ram powertrain lineup at the company's proving grounds. Powertrain choices in all-new 2009 Dodge Ram models will offer improved fuel economy plus more power, torque and refinement than ever before.

Engines available in all-new 2009 Dodge Ram 1500 models include the all- new best-in-class 390-horsepower 5.7-liter HEMI(R), flex-fuel 4.7-liter and 3.7-liter gasoline engines.

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June 26, 2008

Chrysler Financial Celebrates Tech Milestones

FARMINGTON HILLS, Mich. -- Chrysler Financial has announced its automated contract origination process has reached many industry-firsts. Chrysler Financial continues to lead the market with innovative dealership technology solutions.

Early this year Chrysler Financial completed a series of enhancements to their AutOrigination product which enabled additional dealer service providers to seamlessly integrate.

Continue reading "Chrysler Financial Celebrates Tech Milestones"

June 25, 2008

Chrysler borrows $2 billion to stay afloat

Chrysler LLC tapped a $2 billion credit line from its owners, Cerberus Capital Management LP and Daimler AG, to bolster the auto maker's liquidity amid a painful downturn in U.S. sales that is stretching its resources.

The move, which had been expected, comes as Chrysler enters perhaps its toughest stretch since Cerberus bought a majority stake in August 2007. U.S. vehicle sales are in a deep trough. Chrysler's market share is falling and could plunge deeper because it has few highly fuel-efficient cars to offer.

June 24, 2008

Nineteen Chrysler Dealers Named to Black Enterprise Magazine's 'Top 100'

AUBURN HILLS, Mich. -- Black Enterprise (BE) named 19 African-American owned Chrysler, Jeep and Dodge dealers to its 2008 annual "Top 100" automotive dealers list.

Dealers made the list based on the following criteria: Revenue dollars; African-American ownership of at least 51 percent; and fully operational for the 2007 calendar year.

Continue reading "Nineteen Chrysler Dealers Named to Black Enterprise Magazine's 'Top 100'"

Chrysler Jeep Superstores To Host Design Day for New Playground

PONTIAC, Mich. -- Chrysler Jeep Superstores and the Motor City Dodge Dealers, working with The Chrysler Foundation, the City of Pontiac, Lighthouse Community Development and KaBOOM!, will host a design day for children at the Ruth Peterson Community Center at 4:00 p.m., Tuesday, June 24.

Children from the area will put crayon to paper and draw their dream playgrounds. The drawings will be incorporated into the final design for a new community playground to be built on August 14 at Oakland Park.

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June 23, 2008

Dodge Brings 'Grab Life' Experience to Eyes to the Skies Festival

Chicagoland residents have the chance get in the driver's seat when the Dodge brand's "Grab Life" tour comes to the Lisle Eyes to the Skies Festival, one of the areas premier summertime events, over the 4th of July weekend (July 3-6) in Lisle, Ill., at Lisle Community Park, Route 53 and Short Street.

One of the highlights of the "Grab Life" tour will be the test track experience where consumers can get behind the wheel to put Dodge vehicles through real world driving situations, such as a slalom test, ABS brake zone, and speed bump and pothole suspension tests, designed to showcase the vehicles' performance and handling attributes.

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June 22, 2008

Chrysler Foundation Donates $100,000 to Iowa Communities Affected by Flood

CEDAR RAPIDS, Iowa -- The Chrysler Foundation today donated $100,000 in flood relief supplies to the Serve the City Resource Group, Inc., in support of relief efforts for residents affected by a severe flood that recently hit communities in Cedar Rapids, Iowa.

The donation will be used by the organization to distribute emergency clean up supplies to victims of this recent natural disaster.

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June 19, 2008

Video: Jay Leno's Dodge Challenger

There's a new love in Jay Leno's life. The Tonight Show host finds something irrestible about his 1970 Dodge Challenger R/T. But he happily turned over the keys to the 1970 Challenger when he picks up his new 2008 Dodge Challenger SRT8 and takes it for a spin (and a burnout).

Dodge Brings 'Grab Life' Experience to Michigan Balloonfest

Michigan residents have the chance get in the driver's seat when the Dodge brand's "Grab Life" tour comes to the Michigan Challenge Balloonfest, one of the premier summertime events in the state, June 27-29 in Howell, Mich., at the Howell High School complex.

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June 18, 2008

Chrysler Prices Hybrids Thousands Below Competition

AUBURN HILLS, Mich. -- Chrysler announced today that it is pricing its full-size 4x4 sport-utility vehicle (SUV) hybrid electric vehicles nearly $8,000 below the competition.

The manufacturer's suggested retail price (MSRP) for the new 2009 Dodge Durango HEMI(R) Hybrid is $45,340, including $800 for destination. The MSRP for the new 2009 Chrysler Aspen HEMI Hybrid is $45,570, including $800 for destination. Additionally, customers are expected to receive an estimated tax credit of $1,800.

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June 16, 2008

Four Chrysler Plants Award $10,000 in Scholarships to Kokomo Students

KOKOMO, Ind. -- The Indiana Transmission Plants I and II (Kokomo, Ind.); Kokomo (Ind.) Casting Plant and Kokomo (Ind.) Transmission Plant have awarded a total of $10,000 in scholarships on behalf of The Chrysler Foundation to Kokomo-area students for the 2008-2009 calendar school year.

Ten students each received $1,000 and individually monogrammed backpacks to help support their pursuit of technical educational courses in post-secondary education at two- and four-year colleges, universities or vocational/technical institutions.

Continue reading "Four Chrysler Plants Award $10,000 in Scholarships to Kokomo Students"

Chrysler raises prices 2%

DETROIT -- Chrysler has infromed dealers that it will raise prices 2 percent for most remaining 2008 models. The increase will carry over to the 2009 model year.

The price rise, which will be reflected in invoices starting June 16, was announced in a Webcast to dealers by Jim Press, Chrysler co-president, and Steven Landry, executive vice president of North America sales.

The executives said increasing commodity prices, including steel, pushed the company to raise prices.

June 15, 2008

Video: Chrysler Tags Celebrities for Challenger Rollout

The 2008 Dodge Challenger SRT8 rolled into dealerships the first week of June. Among the first to drive the car were comedian Jay Leno, who bought a black Challenger, and a group of celebrities, who drove the Challenger in a star-studded drag race.

June 14, 2008

Video: Chrysler International Sales Up Again

Five significant stories from Chrysler LLC the week of June 13, 2008: Stories include: International sales, Kasey Kahne wins again, 2009 Dodge Challenger pricing, Let's Refuel America Family Fun Day and miracle child graduates.

June 13, 2008

eBay Motors Launches Hub for Certified Used Vehicles

SAN JOSE, Calif. -- eBay Motors (www.ebaymotors.com), the Internet's largest marketplace for buying and selling all things automotive, today unveils the eBay Motors Certified Pre-Owned (CPO) Showroom. Designed to house franchise dealer inventory, this hub is exclusively sponsored by Lexus and provides eBay Motors' 12 million monthly unique visitors1 with even more selection.

Lexus, General Motors and Chrysler are the first brands to be featured in the new eBay Motors CPO Showroom. GM Certified Used Vehicles announced its commitment to list its entire national inventory on eBay Motors at no cost to dealers in February.

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Chrysler Teams With eBay Motors to Sell Certified Used Vehicles

AUBURN HILLS, Mich. -- Chrysler LLC today announced a partnership with eBay to list their U.S. Chrysler, Jeep and Dodge Certified Pre-Owned (CPO) inventory on the new eBay Motors' Certified Pre-Owned Showroom.

The eBay Motors' CPO Showroom is a new online hub, designed to house a franchised dealer's certified used-vehicle inventory. It will now provide its 12 million monthly unique visitors with a selection of over 15,000 late-model, low-mileage, fully inspected and reconditioned used Chrysler, Jeep and Dodge vehicles complete with factory-backed warranties, a free CARFAX vehicle history report, road-side assistance, rental car allowances and more.

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Chrysler, Jeep and Dodge Dealers Build a Playground in Denver

DENVER -- More than 200 volunteers from the Denver Front Range Chrysler, Jeep and Dodge Dealers; The Chrysler Foundation; Chrysler Financial; Johnson Elementary; organizers from KaBOOM! and residents of the local community joined together today to build a new and secure playground at Johnson Elementary School in Denver.

Frank Fountain, President of The Chrysler Foundation, led the volunteers in building a state-of-the-art playground to serve the needs of the community. The new playground will provide more than 400 children who attend Johnson Elementary with a safe and enjoyable place to play.

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June 9, 2008

2009 Dodge Challenger Pricing: Starting in Low $20s

Auburn Hills, Mich. -- Dodge announced pricing today for the all-new 2009 Dodge Challenger. The U.S. Manufacturer’s Suggested Retail Price (MSRP) will start at $21,995, which includes $675 for destination. Dodge dealers across the country are now taking orders for the 2009 Dodge Challenger, which will arrive this fall.

“The all-new 2009 Dodge Challenger gives customers a modern-day muscle machine at an incredible value,” said Mike Accavitti, Director – Dodge Brand and SRT Global Marketing, Chrysler LLC. “For less than $22,000, we’ve brought Dodge Challenger back and loaded it with head-snapping styling and cutting-edge technology.”

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June 8, 2008

Chrysler crows over productivity gains

With years of consistent and steady improvement, Chrysler has climbed all the way into a tie for first place in the 2008 Harbour Report, the benchmark study measuring manufacturing productivity.

In the 2008 study, Chrysler’s hours per vehicle improved by 7.7 percent, the best of any manufacturer, to 30.37 hours per vehicle.

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Video: Jay Leno Drives off in Challenger

"Under the Pentastar" is a fast-paced video recap of the significant Chrysler stories from the past seven days: This week's program includes comedian Jay Leno driving away in his new 2008 Dodge Challenger SRT8, celebrities race the Challenger, and the delivery of the first production Challenger. Other highlights include plant productivity awards for Chrysler, recognition for improved quality, and U.S. and Canada sales results.

June 7, 2008

Chrysler Appoints Jethro Joseph to Lead Supplier Diversity Development

Auburn Hills, Mich. -- Chrysler LLC has appointed Jethro Joseph to the position of Senior Executive, Supplier Diversity Development.

In this role, Joseph will continue to be responsible for providing access, growth and development to Minority Business Enterprises (MBE). He reports to John Campi, Executive Vice President - Procurement.

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Dodge Journey Equipped with BorgWarner All-Wheel Drive System

AUBURN HILLS, Mich. -- The all-new 2009 Dodge Journey crossover offers BorgWarner's award-winning Interactive Torque Management system as an option for drivers who value performance, fuel economy and stability.

Based on Chrysler's global D-segment platform, the Dodge Journey blends the capability of a sport-utility vehicle with the overall efficiency of a passenger car into a "right-sized" package available with best-in-class fuel economy and best-in-class starting price.

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Chrysler Achieves Three Straight Years of International Sales Growth

AUBURN HILLS, Mich. -- Chrysler reached an unprecedented sales milestone in May by achieving 36 consecutive months of year-over-year sales growth in markets outside North America.

Chrysler International sales for the month grew by 5 percent (21,505 units) compared to May 2007, establishing a new record for the best May sales in the Company's history. Year-to-date sales were up 7 percent (98,188 units) versus the same time period last year, driven by a vehicle lineup that offers customers fuel- efficient and versatile options.

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June 6, 2008

Report: Chrysler Productivity at Benchmark Levels

AUBURN HILLS, Mich. -- Chrysler LLC announced today that its manufacturing productivity has improved by 31.4 percent over the last seven years, taking nearly fourteen hours out of the average time it takes to assemble a vehicle, including its major components.

In 2007 alone, Chrysler's Manufacturing Operations assembled a vehicle an average of 30.37 total labor hours per vehicle (HPV). Chrysler posted a 7.7 percent improvement in total manufacturing labor productivity to tie with Toyota as industry leaders, according to the Harbour Report(TM) North America 2008, the annual study released today by Oliver Wyman.

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Winners Unveiled at Auto Interiors Show

DETROIT -- For the first time in several years, foreign nameplates outshined domestic competitors for top honors in the 2008 Ward's "Interior of the Year" Awards. And unlike previous years, no brand won more than a single award.

Chosen by the editors of Ward's Automotive Group, the prestigious awards were presented today to executives of the automakers at a special program held on the floor of the Ward's Auto Interiors Show at Detroit's Cobo Center.

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June 5, 2008

Best Selling Pickups in the United States for May 2008

Pickup truck sales dropped 36.1% in the U.S. in May, and as they say, that's gonna' leave a mark.

For the year to date pickup sales are down 21%, with only the Toyota Tundra selling more than last year [8.5%].

Even with plant idlings and closings, it's becoming pretty obvious there is overcapacity in the market, and we wouldn't be surprised if one of the manufacturers pulls out or shuts down pickup truck production altogether.

Best selling pickups trucks for May 2008:

Continue reading "Best Selling Pickups in the United States for May 2008"

Top Selling Minivans in the Unites States for May 2008

The minivan segment saw sales drop 16.6% in May, with Chrysler holding on to two of the top three spots, thanks in part to their gas rebate plan.

Of particular note was the 80% drop in Hyundai Entourage sales, that one can only hope was due to a supply problem -- point being, this is a bad time to be getting into the minivan business, as Volkswagen is about to find out.

The top 8 best selling minivans in the United States for May 2008:

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2009 Dodge Journey Wins 'Clever Utility' Achievement Award

AUBURN HILLS, Mich. -- Ward's judges presented the all-new 2009 Dodge Journey crossover a special achievement award, "Clever Utility," for its well-thought-out and smartly integrated interior features at the 2008 Ward's Auto Interiors Show -- the publication's annual auto interior event.

"'Extreme functionality' sums up one Ward's judge of the Dodge's flexible interior," said David E. Zoia, Editorial Director - WardsAuto.com.

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2008 Chrysler Town & Country Wins Interior of the Year Award

AUBURN HILLS, Mich. -- Ward's judges named the all-new 2008 Chrysler Town & Country "Interior of the Year" at the 2008 Ward's Auto Interiors Show, the publication's annual auto interior event. The prestigious top award emphasizes Town & Country's place as the premium minivan in the segment.

"Best-interiors nominees included the usual smattering of utility vehicles, from the sporty Mazda CX-9 to the sophisticated Volkswagen Touareg 2," said Eric Mayne, Editor - Ward's Automotive Reports. "But the Chrysler Town & Country's rich content and well-executed functionality made it the consensus winner."

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Dodge Sprinter Chassis Cabs Upfit Allowance Available

Auburn Hills, Mich. -- Dodge today announced a $1,000 allowance toward the purchase of an upfit body for installation on all Dodge Sprinter chassis cab models. The term program runs from June 3, 2008 to January 2, 2009.

“With unmatched versatility, the segment’s best fuel economy and the most class-leading advantages, Dodge Sprinter chassis cabs are in tremendous demand by upfitters for a host of aftermarket uses,” said Pamela Niekamp, Senior Manager – Commercial Vehicle Marketing and Product Planning.

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Chrysler reports 7% sales increase in Canada

Windsor, Ontario -- Chrysler Canada’s sales grew seven percent in May (27,325 units) and extended the unprecedented streak of year-over-year sales increases to 22 consecutive months.

May sales were driven by Chrysler’s one-two punch of their all-new minivans and the newly crowned most popular crossover in Canada, the Dodge Journey. Sales were also bolstered by the increased demand for fuel-efficient vehicles such as the Jeep Patriot and Dodge Caliber.

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June 4, 2008

Chrysler Announces Scholarship Winners for Detroit Tales

AUBURN HILLS, Mich. -- Chrysler LLC recently announced winners of the "My Journey Through the D" essay contest for high school, undergraduate and graduate students.

Winning students shared a personal account or defining moment that underscores Detroit's impact on their life. There were 16 students chosen for the essay scholarships and the sum of all awards will total $29,000.

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June 3, 2008

Cerberus Denies Selling Chrysler Stake

What we have here is a case of splitting communication hairs:

The Financial Times has reported that private equity firm Cerberus has sold a significant chunk of its Chrysler stake to a pool of about 90 investors. Chrysler denies the report, saying the firm hasn't sold any equity since the deal was closed.

Apparently both stories are accurate. What the FT is pointing out is that as Cerberus took over Chrysler, it distributed the investment among a number of its funds and investors, and Chrysler acknowledges this.

What's more important is what it means for the future of the company. With such a widely distributed investment pool, as the automaker continues to hemorrhage cash and needs increasingly more money to stay afloat, it will get harder to go back to the pool for more cash. It seems likely that some of the investors will begin to agitate to dump the dog, so to speak.

Chrysler Reports May Sales Down 25%

AUBURN HILLS, Mich. -- Chrysler LLC today reported total May 2008 sales of 148,747 units, which is 25 percent below the same period last year.

Total May sales reflect a combination of record sales of Chrysler's newest highly fuel-efficient vehicles, an unusually high 40 percent cut in monthly fleet vehicle sales and a continued industry wide slowdown in pickup truck and SUV sales. All sales figures are reported as unadjusted.

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Jay Leno Gets His Dodge Challenger SRT8

No need to Jaywalk: Comedian Jay Leno has a new set of wheels. The host of The Tonight Show took delivery on Monday of his new 2008 Dodge Challenger SRT8.

Leno’s black Challenger SRT8 will share garage space with his 1970 Challenger. The late night comedian took delivery at Valley Dodge in Van Nuys, Ca. Car carriers are delivering the 2008 models to dealerships across the country.

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Challenger Orders Updated on Web

Each day, about 1,500 eager customers who ordered a 2008 Dodge Challenger SRT8 log in to check the status of their vehicle. They get updates as it’s being built.

Now, their wait is nearly over. That HEMI rumble on the road you hear this weekend may by one of the hundreds of recently-shipped muscle cars.

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June 2, 2008

Chrysler LLC Lends Support to Northern Colorado Communities Affected by Severe Tornado Damage

AUBURN HILLS, Mich. -- The Chrysler LLC Denver Business Center has donated $25,000, on behalf of The Chrysler Foundation, to the Weld Food Bank in support of relief efforts for residents affected by a severe tornado that hit multiple Weld County, Colo., communities including Windsor and Greeley, on May 22. This contribution will be used by the organization to distribute emergency food supplies to victims of this recent natural disaster.

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May 31, 2008

Chrysler Statement Regarding Bob Nardelli's Back Injury

AUBURN HILLS, Mich. -- Chrysler Chairman and CEO Bob Nardelli injured his back last weekend and will be working from home the week of June 2. He expects to be back in his office on Monday, June 9. He appreciates the broad support that has been extended to him.

Source: Chrysler LLC

May 30, 2008

Video: Chrysler Military Tribute

Four significant stories from Chrysler LLC the week of May 30, 2008: Stories include: a military tribute, Kasey Kahne wins again, minivan safety ratings and one wild marketing campaign.

Chrysler is rocking the Great White North

by Stuart Schorr, Chrysler Senior Manager, Sales, Mopar and Dealer Communications

For the 450 Chrysler, Jeep and Dodge dealers in Canada, things are looking pretty good: 21 straight months of sales growth to be solidly the 2nd best selling lineup in the country, the best sales month ever for Dodge Ram, and the best April results in over five years and 2007’s top market share and sales volume gain. It’s good to be in Canada. I should know, I worked there for four years.

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Chrysler Hiring Part-Timers at $14.12 an Hour

AUBURN HILLS, Mich. -- Temporary positions are approximately 40 hours per week with limited duration employment up to 119 days. Part-time positions are weekly on-call employment.

Successful candidates at the Milwaukee Parts Distribution Center will be picking, packing and loading automotive parts and accessories onto trucks for dealership delivery while successful candidates at the Kenosha Engine Plant will assemble automotive engines.

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May 29, 2008

Chrysler Offers Aspen Hybrid for LPGA Hole in One

Auburn Hills, Mich., -- The Chrysler brand is hoping that one of the 144 Ladies Professional Golf Association (LPGA) players competing in this weekend's 2008 Ginn Tribute Hosted by ANNIKA will shoot a hole-in-one as that golfer will be one of the first to own an all-new 2009 Chrysler Aspen HEMI Hybrid, due in showrooms later this year.

As one of the founding sponsors of Ginn golf tournaments and the official automotive sponsor, Chrysler is also giving the winner of the 2008 Ginn Tribute an all-new 2008 Chrysler Sebring Convertible.

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Meador Chrysler Jeep Competes in Dodge Journey Drive for the Kids School Challenge

E. Ray Elementary School will compete in the National Dodge Journey Drive for the Kids School Challenge on Thursday, June 5, 2008 to raise money in support of literacy and student enrichment programs.

The Drive for the Kids program encourages student family members and friends who are adult-licensed drivers to visit the elementary school to test drive the all-new 2009 Dodge Journey and complete a short questionnaire.

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May 27, 2008

Video: Chrysler's $5,000 Prize YouTube Contest

Chrysler is running a YouTube contest through June 23, where the winning videographer can gain a $5,000 prize.

Called "From Where I Sit," the purpose of the contest is to submit a video that captures your favorite place that energizes you, with an eye toward showing how that place can inspire automotive design.

Entries can be submitted through June 23, public voting will take place from June 24 to July 14, and Chrysler judges will select their top 5 between July 15 and July 31, with the grand prize winner being announced on August 1.

Link: Chrysler's From Where I Sit YouTube contest page

May 24, 2008

Ontario Ministry Announces Chrysler Minivan Purchase

Windsor, Ontario -- Ontario Deputy Premier and Minister of Health and Long-Term Care George Smitherman today announced that his organization would purchase 100 Dodge Grand Caravan minivans. The announcement came on the front steps of Chrysler's Windsor (Ontario) Assembly Plant where the vehicles are made.

"We're proud to work with the Windsor Chrysler plant to offer this made-in-Ontario economic solution," said Minister Smitherman. "It's one which brings health care and people together and also helps the province in the process."

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Video: Chrysler Extends Gas Discount

Five significant stories from Chrysler LLC the week of May 23, 2008: Stories include: Refuel America extended, international sales, CAW agreement, Automotive Press Association event and Kasey Kahne's All-Star victory.

May 23, 2008

2008 Chrysler, Dodge Minivans Earn Top Safety Ratings

AUBURN HILLS, Mich. -- The all-new 2008 Chrysler Town & Country and Dodge Grand Caravan earned "good" ratings, the highest ratings available from the Insurance Institute for Highway Safety (IIHS), in both frontal offset and side crashworthiness tests.

"Minivans are the one of the safest vehicles on the road and our all-new 2008 Chrysler Town & Country and Dodge Grand Caravan are built with more than 25 years of proven engineering innovations," said Larry Lyons, Vice President -- Car and Minivan Product Team, Chrysler LLC.

Continue reading "2008 Chrysler, Dodge Minivans Earn Top Safety Ratings"

May 21, 2008

Third Annual Cruise Nights Rolls Into the Walter P. Chrysler Museum

Auburn Hills, Mich. -- Cruise Nights are returning to the Walter P. Chrysler Museum in Auburn Hills, Mich. Thursday, June 12, and continuing every other Thursday through Aug. 21 from 6 – 9 p.m.

Presented by the Chrysler Jeep Superstores and Motor City Dodge Dealers, the third annual series kicks off with a back patio meet and greet featuring NASCAR Sprint Cup Series Driver Kurt Busch and the #2 Miller Lite Dodge Charger from 6:30 – 8 p.m.

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May 20, 2008

Chrysler targeting costs, not supplier profit

Last week, Chrysler’s Executive Vice President and Chief Procurement Officer, John Campi, unveiled a plan to reduce Chrysler’s production component costs by 25% over the next three years.

However, Campi is not solely focused on the supplier's price, instead he has set his sites on taking cost out of the entire supply chain, which includes costs Chrysler has within its operations and are part of the supply chain.

Continue reading "Chrysler targeting costs, not supplier profit"

Chrysler Contributes $250,000 to September 11 Pentagon Memorial Fund

AUBURN HILLS, Mich. -- Chrysler LLC Chairman and Chief Executive Officer Bob Nardelli announced that The Chrysler Foundation contributed $250,000 to the Pentagon Memorial Fund during Military Appreciation Month activities at the Pentagon in Washington D.C.

"September 11, 2001 was a terrible tragedy for this country. Our hearts go out to all those who lost a loved one on that tragic day," Nardelli said.

Continue reading "Chrysler Contributes $250,000 to September 11 Pentagon Memorial Fund"

May 19, 2008

Chrysler Extends $2.99 Gas Guarantee for 2nd Month

AUBURN HILLS, Mich. -- Chrysler LLC today extended to July 7 the Let's Refuel America $2.99 gas guarantee program, which offers customers the opportunity to lock in their gasoline purchases at $2.99 a gallon for three years, up to 36,000 miles.

The program was launched on May 7 for the month of May only, but extended for a second month in response to dealer and customer demand for additional time.

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Chrysler to Announce Major Gift to MacArthur 5 Star Campaign

NORFOLK, Va., -- The General Douglas MacArthur Foundation will hold a news conference to announce The Chrysler Foundation's donation of $100,000 and an operational World War II Jeep to the MacArthur Memorial 5 Star Campaign.

A lunch reception and media roundtable discussion with Bob Nardelli, Chairman and CEO of Chrysler will follow the news conference.

Continue reading "Chrysler to Announce Major Gift to MacArthur 5 Star Campaign"

May 17, 2008

Video: Chrysler Gets Zooey

This video recaps significant Chrysler stories from the past seven days; this week's program features a Detroit Zoo donation, Minivan award, one big drive-away, Presidential hopefuls, and a Bloomberg appearance.
Detroit Zoo donation, Minivan award, one big drive-away, Presidential hopefuls, and a Bloomberg appearance.

May 16, 2008

Statement Regarding Chrysler Reaching a Tentative Agreement With CAW

TORONTO and AUBURN HILLS, Mich. -- Al Iacobelli, Chrysler LLC Vice President - Union Relations, today said: "The Company is pleased to have reached a tentative agreement with the Canadian Auto Workers (CAW) Chrysler Canada bargaining team. We believe this agreement recognizes the contributions of our CAW workforce, while helping contribute to Chrysler Canada's overall competitiveness.

Continue reading "Statement Regarding Chrysler Reaching a Tentative Agreement With CAW"

Chrysler Foundation Presents Winning Tech Teachers Awards

On Saturday, May 17 there will be an event to announce the winning educators of the 2008 Walter P. Chrysler "Closing the Technology Gap in Education" awards ceremony on behalf of The Chrysler Foundation, in partnership with the Detroit Science Center.

This award recognizes Michigan public school educators who have taken extra steps to stimulate students in the areas of science, technology, engineering and math (STEM).

Continue reading "Chrysler Foundation Presents Winning Tech Teachers Awards"

May 14, 2008

Dodge Grabs Spot at World Championship BBQ Contest

Memphis-area residents have the chance get in the driver’s seat when the Dodge brand’s “Grab Life” tour comes to the Memphis in May’s World Championship Barbeque Cooking Contest May 15-17 at Tom Lee Park in downtown Memphis.

One of the highlights of the “Grab Life” tour will be the test track experience where consumers can get behind the wheel to put Dodge vehicles through real world driving situations, such as a slalom test, ABS brake zone, and speed bump and pot hole suspension tests, designed to showcase the vehicles’ performance and handling attributes.

Continue reading "Dodge Grabs Spot at World Championship BBQ Contest"

Vacaville School to Compete in Dodge Test Drive Challenge

Auburn Hills, Mich. -- Eugene Padan Elementary School will compete in the National Dodge Journey Drive for the Kids School Challenge on Saturday, May 17, 2008 to raise money in support of literacy and student enrichment programs.

Continue reading "Vacaville School to Compete in Dodge Test Drive Challenge"

Juvenile Diabetes Research Foundation Gets Help From Chrysler's Jim Press

Auburn Hills, Mich. -- Fund-raising for disease research got a boost Friday night as Chrysler LLC Vice Chairman and President Jim Press, and his wife Suwichada, presided as honorary chairs for the Juvenile Diabetes Research Foundation’s (JDRF) 23rd annual Promise Ball in Dearborn, Mich.

As part of the evening’s activities, the Jane Jospey Cobb Promise Award was presented to Cynthia and Edsel B. Ford II. The award is given each year to individuals who have distinguished themselves in advancing the mission of the organization through their support of research.

Continue reading "Juvenile Diabetes Research Foundation Gets Help From Chrysler's Jim Press"

May 13, 2008

2008 Chrysler Town & Country named Best Minivan

Why was the publisher of Kiplinger's Personal Finance Magazine strolling the hallways of Chrysler World Headquarters today? The coffee's good here but he wasn't sniffing out a caffeine fix.

Alex J. McKenna trekked here to Auburn Hills to lay some lovin' on the 2008 Chrysler Town & Country LX minivan.

Continue reading "2008 Chrysler Town & Country named Best Minivan"

May 12, 2008

2008 Fuel Economy Guide Available for Download

The EPA has issued a comprehensive PDF guide to fuel economy of all 2008 vehicles, which you can download by right-clicking here.

In today's gas market, buyers are more sensitive than ever about buying cars that get good mileage, and more important, they want the government ratings to be as accurate as possible -- nobody wants to buy a vehicle that gets 10% worse mileage in the real world than the sticker rating.

To address this situation, the EPA has started using an updated test to assign more accurate MPG ratings to new vehicles, and you can learn about that by watching the video in this post.

Chrysler reduces number of dealerships

Chrysler LLC’s Project Genesis, the right-sizing plan of dealers, is changing the make-up of Chrysler's dealer network. While only officially unveiled in February, the number of dealers has decreased from 3,698 to 3,512 (April 2007 thru April 2008).

Of that 3,512, the number of Project Genesis dealers have increased from 1,938 to 2,000. Sixty of those new Genesis dealers are in metropolitan markets. Project Genesis is designed to consolidate Chrysler, Dodge and Jeep dealerships under a single banner.

May 10, 2008

Chrysler gas program sparks questions, answered here

Chrysler broke the news late Monday on "Let's Refuel America", and the $2.99 per gallon price protection program seemed to have touched a national nerve.

The program has been featured in hundreds, if not thousands, of news stories, TV shows and radio broadcasts - the kind of coverage we usually only see during auto shows.

Here are Chrysler's answers to the top ten questions about the new program:

Continue reading "Chrysler gas program sparks questions, answered here"

May 9, 2008

2008 Dodge Challenger SRT8 production begins

Auburn Hills, Mich. -- Chrysler LLC today celebrated the production launch of one of the industry's most highly anticipated vehicles—the all-new 2008 Dodge Challenger SRT8.

Dodge Challenger is back in Chrysler's line-up as a modern muscle car with a new SRT8 model. A full line-up will follow in the 2009 model-year. Consumer interest in the Dodge Challenger has been some of the highest seen at Chrysler.

Continue reading "2008 Dodge Challenger SRT8 production begins"

Chrysler pumped up about cheap gas

That groan at the gas pumps you hear is loud and clear: Americans want relief from high gas prices.

Earlier this year, Chrysler launched the automotive industry’s first online Customer Advisory Board to establish two-way dialogue within a closed social network. The Customer Advisory Board overwhelmingly advised that gas prices were a top concern.

Continue reading "Chrysler pumped up about cheap gas"

Chrysler Awards $25,000 Scholarship at the 20th Annual National Association of Black Automotive Suppliers Dinner

AUBURN HILLS, Mich. -- Chrysler LLC and The Chrysler Foundation recognized academic excellence at the 20th annual National Association of Black Automotive Suppliers (NABAS) Scholarship Awards Dinner held at the Marriott Renaissance Center in Detroit, May 6. The Chrysler Foundation awarded a $25,000 scholarship to Makenzie Moss of Detroit.

Chrysler LLC has been an active supporter of NABAS and its annual Scholarship Awards Dinner since its founding.

Continue reading "Chrysler Awards $25,000 Scholarship at the 20th Annual National Association of Black Automotive Suppliers Dinner"

May 8, 2008

Chrysler Mexico Sets a New Sales Record

Mexico City -- In April 2008 Chrysler Mexico and its brands Chrysler, Dodge and Jeep® sold 9,505 units, an increase of 19.3 percent vs. the same month in 2007. This is the second-best April ever for Chrysler Mexico and the best accumulated year-to-date sales (40,629 units) since 2002.

Dodge reported 6,967 vehicles sold, 37.8 percent more than in 2007, powered by the Dodge Dakota pickup and the all-new Dodge Journey.

Continue reading "Chrysler Mexico Sets a New Sales Record"

May 7, 2008

Chrysler Dealers Sponsor Downtown Hoedown in Detroit

DETROIT -- The world's largest free Country Music Concert is set to heat up Hart Plaza the weekend of May 9 - 11, 2008 in the heart of Downtown Detroit with the help of title sponsor Chrysler Jeep Superstores.

This year's Downtown Hoedown, the 26th anniversary of the event, brings superstars Jewel, Josh Gracin, Little Big Town, Trisha Yearwood, Lonestar, Gretchen Wilson and a jam-packed lineup of many other country favorites to Downtown Detroit for three days of music, food and family fun.

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Hübinette's Viper Hungry for Third Road Atlanta Track Win

Center Line, Mich. -- Two-time Formula Drift champion and Team Mopar driver Samuel Hübinette has captured two victories and a runner-up finish piloting a Dodge Viper on the tricky Road Atlanta drift course.

The “Crazy Swede” once again takes the wheel of a Mopar-powered Dodge Viper as he goes for his third win in five years at the Formula Drift Round Two: Feel the Heat on May 10 in Braselton, Ga.

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May 6, 2008

Chrysler Foundation to Present $250,000 Check to Detroit Zoological Society

On Thursday, May 8, The Chrysler Foundation's will present a $250,000 check to the Detroit Zoological Society to help refurbish the Detroit Zoo's Tauber Family Railroad.

In recognition of the donation, the zoo will unveil the new name of the main train station as the Chrysler Main Station.

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Chrysler Offers Low Gas Price Guarantee

AUBURN HILLS, Mich. -- In response to direct customer feedback citing the prospect of rising gas prices as a top concern, Chrysler LLC today announces its own economic stimulus package: an exclusive gas price protection policy that eliminates the risk of further spikes in fuel prices.

With the U.S. purchase of eligible Chrysler, Jeep and Dodge vehicles, customers can enroll in the "Let's Refuel America" program and receive a gas card that immediately lowers their gas price to $2.99 a gallon, and keeps it there for three years.

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Jeep Packs 'Em in in Poland!

The headline says it all. And if you can’t read Polish, let me explain...

An unusual record was broken during a car show in Lodz, Poland when the local “Autotraper” Chrysler Dodge Jeep dealership ran a fun event.

The dealership tried to see how many people could get inside the all-new Jeep Wrangler Unlimited.

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Chrysler Honors Troops During Military Appreciation Month

AUBURN HILLS, Mich. -- In support of Military Appreciation Month, today Chrysler honored those employees who have been called to active military duty as members of the Michigan National Guard and United States Military Reserve with a Blue Star Service Flag ceremony at its Auburn Hills Technology Center.

The Blue Star Service Flags are displayed by families and by organizations to honor their members currently serving in the Armed Forces during a period of war or hostilities.

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Chrysler's Bob Nardelli Recognized by Larry King Cardiac Foundation

AUBURN HILLS, Mich. -- The Larry King Cardiac Foundation (LKCF) celebrated its 20th anniversary in grand style in Washington, D.C., Saturday May 3, with Larry and Shawn Southwick-King and more than 600 friends that included Grammy-Award Winner Seal; "Saturday Night Live" comic Darrell Hammond; and Vegas illusionist Nathan Burton all with a common goal ... to save a heart a day!

As part of the evening's activities, Chrysler LLC's Chairman and CEO, Bob Nardelli accepted the Gerald S. Snyder Heart Award from owner and Chairman of the Washington Redskins, Dan Snyder.

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May 3, 2008

Video: Dodge Challenger Returns to the Vanishing Point

The cult film Vanishing Point is a must-see for Mopar enthusiasts and lovers of Dodge muscle cars, so you can imagine how popular it is around here.

The film featured Kowalski on a desparate mission to deliver a white 1970 Dodge Challenger from Denver to San Francisco, aided by a blind radio DJ Super Soul.

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May 2, 2008

2009 Dodge Journey Crossover Wins 'Family Car of Texas' Award

FORT WORTH, Texas -- Members of the Texas Auto Writers Association (TAWA) named the 2009 Dodge Journey "Family Car of Texas" at the 2008 Spring Challenge, the organization's annual passenger-car competition. More than 60 vehicles from various manufacturers entered the event, all vying for a top award from 40 of the TAWA journalists on hand.

"With 61 vehicles competing in various categories, the new Dodge Journey is the worthy recipient of our first Family Car of Texas award. The many storage options had several of our members remarking, 'Finally a place for all my stuff!" said Harold Gunn, TAWA President.

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Chrysler Canada Achieves 21 Consecutive Months of Sales Growth

Windsor, Ontario -- Chrysler Canada achieved the best April sales in more than five years, and marked 21 consecutive months of year-over-year sales increases. Total sales for the month reached 24,266 units, up eight percent over April 2007.

Fueled by retail growth, Chrysler Canada outperformed the Canadian marketplace and reinforced its position as Canada’s second-highest-volume automaker.

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Chrysler Canada Statement on Detroit River International Crossing Project

Attributed to Reid Bigland, President and CEO - Chrysler Canada

Windsor, Ontario -- For many years, Chrysler has been a leading supporter of the Detroit River International Crossing. We welcome today's announcement and the progress being made toward a new international gateway.

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Chrysler Reports April 2008 Sales Down 23%

AUBURN HILLS, Mich. -- Chrysler LLC today reported total April 2008 sales of 147,751 units, which is 23 percent below the same period last year.

Overall sales were most affected by slowing truck and SUV demand and a dramatic cut in daily rental-fleet sales. All sales figures are reported as unadjusted.

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Video: Dodge Challenger Hot Rod Sold Out

Four significant stories from Chrysler LLC the week of May 2, 2008: Stories include: April sales, Bob Nardelli on CNBC, Challenger SRT8 sold out and SRT ride-and-drive.

May 1, 2008

Chrysler to Honor Troops During Military Appreciation Month

To kick off Military Appreciation Month, Chrysler will honor those employees who have been called to active military duty as members of the Michigan National Guard and U.S. Military Reserve.

In recognition of this effort, along with its long history of military support, Chrysler will be honored by the Employer Support of the Guard and Reserve (ESGR) with the 2008 Pro Patria Award.

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April 29, 2008

Video: Dodge Charger SRT8 in BFGoodrich spot

Sam Hubinette, aka Dr. Drift, drives his Mopar Dodge Charger SRT8 in this BFGoodrich spot.

Chrysler Statement Regarding Tentative Agreement Between Ford and CAW

Auburn Hills, Mich. -- Chrysler LLC just learned today of the Canadian Auto Workers Union's (CAW) plans to announce a tentative agreement with Ford Canada. As a result, the Company will review the terms of the agreement, in order to gain a better understanding of the economics put forth in the Master Economics Offer.

Chrysler views the bargaining process with the CAW to be confidential in nature, between the Company and the Union, therefore it refrains from discussing or negotiating details in the media.

Chrysler Statement in Response to Daimler First Quarter Results Reporting

Auburn Hills, Mich. -- Since the acquisition of Chrysler LLC by affiliates of Cerberus Capital Management, LP on August 3, 2007, the company has enjoyed positive operating earnings. Daimler reports Chrysler Holding LLC's results on a one quarter lag based on International Financial Reporting Standards (IFRS), rather than U.S. GAAP which is utilized by the company.

Due to that lag, the results announced by Daimler on April 29th primarily relate to the 4th quarter of 2007. The results for Chrysler Holding LLC include both the automotive and financial services operations.

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April 28, 2008

Two Chrysler Plants Present Scholarships to Five Students

Sterling Heights, Mich. -- The Sterling Heights (Mich.) Assembly Plant and Sterling Stamping Plant (Sterling Heights, Mich.) have awarded $5,000 in scholarships on behalf of The Chrysler Foundation to Sterling Heights-area students for the 2008-2009 calendar school year.

Five students each received $1,000 and individually monogrammed backpacks to help support their pursuit of technical educational courses in post-secondary education at two- and four-year colleges, universities or vocational/technical institutions.

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April 27, 2008

Video: Chrysler Green Scene -- Paint Waste into Electricity

The First Edition of Chrysler Green Scene comes from St. Louis assembly plant and features a process that turns used paint into power.

Video: U.S. Women's Soccer Team's Dodge Journey ad

The U.S. Women's National Soccer Team looks for a rematch in this television spot for the 2009 Dodge Journey crossover.

Video: "Shaft" - new spot for the Dodge Journey

"Shaft" is one of several new ads for Dodge Journey crossover.

April 25, 2008

Video: Chrysler in Beijing

Five significant stories from Chrysler LLC the week of April 25, 2008: Stories include: Beijing Auto Show, Challenger auction in Mexico, Earth Day, DUB edition vehicles and support for the troops.

Chrysler's Sterling Heights Plants to Present Five Tech Scholarships to Local Students

STERLING HEIGHTS, Mich. -- Event to announce the Sterling Heights (Mich.) Assembly Plant and Sterling Stamping Plant (Sterling Heights, Mich.) scholarship award presentation on behalf of The Chrysler Foundation to five students residing in Sterling Heights.

Each student will receive $1,000 to help support their pursuit of technical educational courses in post-secondary education at two- and four-year colleges, universities or vocational/technical institutions.

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April 24, 2008

Chrysler: The Demise of the Minivan is Overrated

by Stuart Schorr, Chrysler Senior Manager, Sales, Mopar and Dealer Communications

If you want to talk about hamburgers, you call McDonald's. And if you want to talk about minivans, then come to us.

So we had to pause when we read a recent news story that perpetuated the myth that shoppers are moving away from minivans. Because here at Chrysler LLC, minivans are a strong and profitable part of the market, serving the needs of hundreds of thousands of families.

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April 23, 2008

Chrysler Salutes High Volume Dealers

Auburn Hills, Mich. -- Chrysler LLC awarded nearly 200 dealerships across the nation with the 2007 Chrysler-Jeep Pacesetters Award and the 2007 Dodge Charger Club Award.

The Pacesetter winners are Chrysler–Jeep and the Charger winners all are Dodge-brand dealerships. The dealers each were selected for selling a minimum of 1,000 retail units during the 2007 calendar year.

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April 22, 2008

Chrysler Introduces New Dodge Journey for China

Beijing -- The Dodge brand is making strides in one of the fastest growing markets in the world with the introduction of the Dodge Journey at Auto China 2008. The Journey, locally named JCUV, continues the aggressive Dodge product offensive in China, by joining ranks with Dodge Avenger, Caliber and Caravan.

The Dodge Journey offers to the Chinese market a unique combination of bold and powerful Dodge design, sporty performance, versatility and flexibility, appealing to customers that need practicality in a “cool” and unique crossover package.

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April 18, 2008

DUB Magazine 'Dubs' the Chrysler 300 and Dodge Charger

ATLANTA -- The 2008 "DUB Edition" Chrysler 300 Touring and Dodge Charger SXT models will make their debut today at the Atlanta Auto Show. These special "DUB Edition" vehicles may be ordered today at Chrysler and Dodge dealers and will arrive later this spring.

"We know our customers are passionate about their vehicles, so partnering with automotive industry lifestyle gurus at DUB Magazine enables us to offer special-edition vehicles like these through our dealerships," said Deborah Meyer -- Vice President and Chief Marketing Officer, Chrysler LLC.

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Video: Chrysler Signs Deal with Nissan

Five significant stories from Chrysler LLC the week of April 18, 2008: Stories include: Chrysler and Nissan new agreements, National Dodge Journey Drive for the Kids School Challenge, GEMs in Washington, Frank Klegon kicks off SAE and Bob Nardelli closes SAE.

April 17, 2008

Chrysler and Local Dealers Kick Off National Dodge Journey Drive for the Kids School Challenge

AUBURN HILLS, Mich. -- Chrysler LLC will combine student literacy and test drives of the all-new 2009 Dodge Journey, the brand's first crossover, when it kicks off the first leg of the national Dodge Journey Drive for the Kids School Challenge today at Field Elementary School in Canton, Mich.

The Drive for the Kids program, now in its 15th year of supporting education programs in U.S. schools, encourages student family members and friends who are adult-licensed drivers to raise money for their community schools by visiting the participating schools to test drive the all-new 2009 Dodge Journey.

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April 15, 2008

Chrysler and Nissan Confirm New OEM Product Agreements

AUBURN HILLS, Mich. and TOKYO -- Chrysler LLC and Nissan Motor Co., Ltd., today announced two new agreements for the supply of products between both companies.

In January, Nissan agreed to supply Chrysler with a new car based on the Nissan Versa sedan for limited distribution in South America on an Original Equipment Manufacture (OEM) basis in 2009.

This new OEM exchange benefits both companies through range extension and the utilization of global manufacturing capacity. Highlights of the new agreement:

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Chrysler Announces Engineering and Tech Innovations

AUBURN HILLS, Mich. -- Chrysler LLC will introduce a wide array of new, innovative and -- in most cases -- industry-first technologies, all designed to enhance the customer experience, the company announced here today at the Society of Automotive Engineers (SAE) World Congress.

"Chrysler has always been known as an engineering company, and the announcement of these features coming to our lineup in 2009 further drives that point home," said Frank Klegon, Executive Vice President -- Product Development, Chrysler LLC.

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Chrysler to Debut New Dual-clutch Transmission

AUBURN HILLS, Mich. -- Chrysler's new dual-clutch transmission -- developed in partnership with Getrag -- makes its debut this spring.

The new technology -- available in international markets on the all-new 2009 Dodge Journey, the 2009 Dodge Avenger and the 2009 Chrysler Sebring -- will provide consumers a fuel economy improvement and CO2 emissions reduction of 6 percent.

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April 12, 2008

Jeep Wrangler (TJ) Rubicon Diesel Engine Project Vehicle

The 2005 Jeep Wrangler (TJ) Rubicon Diesel Engine Project Vehicle from Mopar was built to explore the feasibility of integrating a diesel engine kit into a TJ vehicle system.

Developed by Jeep enthusiasts/engineers who work at Mopar Performance Parts, the TJ features a custom diesel crate engine adaptation.

The prototype vehicle demonstrates that Mopar listens to its off-road enthusiasts. And this is not a show vehicle—Jeep enthusiasts will see this “engineering mule” driven and tested on Moab’s trails.

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Dodge Ram Diesel Power Wagon

This vehicle was built to explore the feasibility of a Dodge Ram Diesel Power Wagon.

The Ram 2500 Quad Cab features a 6.7-liter Cummins diesel engine with automatic transmission packing 350 hp and 650 lb.-ft. of torque.

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Jeep Wrangler “J8 Sarge”

The Jeep Wrangler “J8 Sarge” is a military version of the new JK platform built as a non-combat military support vehicle.

Built from the 116-inch wheelbase version, the “J8 Sarge” is offered in either two-door or four-door configurations. Special J8-only structural upgrades in the body and chassis combine to increase the GVWR rating to 7,400 pounds.

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Jeep Wrangler “All-access”

The interior of the Jeep Wrangler All-access has been upgraded with premium materials and paint.

To give it “trail and off-road” credibility, the designers vamped it up with Mopar Performance Parts including a Rubicon Express 4-in. suspension lift, front and rear bumper with tire carrier, rock rails, cold air intake and a Warn 9500ti winch.

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Jeep Wrangler Unlimited Rubicon

Takes the already off-road benchmark Jeep Wrangler to a whole new level, this Wrangler represents the best of the best of what Jeep has to offer. The interior of the “50K JK” features custom Katzkin leather seating from Mopar, GPS navigation system and satellite radio.

Plenty of power and traction comes with the 3.0-liter CRD diesel engine under the hood that pushes 230 horsepower and 390 lb.-ft. of torque.

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Jeep Wrangler JT

Built from the military version of the all new Jeep Wrangler, the Jeep Wrangler JT showcases just how flexible this new platform can be.

Revealed at the Moab Jeep Safari 2007, the JT dominated the steep climbs and descents on the slopes of the Hell’s Revenge trail.

Its 4x4 capability was established as it negotiated the slick hot tubs and waterfalls – at times, almost completely vertical to the ground.

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Jeep Wrangler “Rubicon King”

An amplification of Jeep's most capable off-road machine. Taking full advantage of the 4:1 ratio Rock-Trac transfer case and Tru-Lok-equipped Dana 44 axles, the JK Rubicon King utilizes massive BF Goodrich 37 x 12.50-17 TA Krawler tires mounted on Hutchinson beadlock wheels from Mopar.

Superlift Suspension provided the 4-in. lift for extra ground clearance. Warn-supplied the new 9.0 RC Rock Crawling Winch. Featuring a six-speed transmission, power is provided by the 3.8-liter V-6 engine under the hood.

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Mopar Underground Design Team Showcases Customized Vehicles at Moab Jeep Safari 2008

Auburn Hills, Mich. -- Mopar and the Mopar Underground team showcased their customized Jeep® vehicles and Dodge trucks at Moab Jeep Safari 2008 in March.

“Jeep engineering has been coming to Moab for years. Mopar is at Moab to test, evaluate and prove the authenticity of our Mopar Performance Parts for Jeep vehicles and Dodge trucks on the most grueling off-road trails in Moab,” said Simon Boag, President – Service & Parts/Mopar, Chrysler LLC. Mopar is Chrysler LLC’s original equipment parts manufacturer and supplier.

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70 Years of Mopar

When Chrysler bought Dodge in 1928, the need for a dedicated parts manufacturer, supplier and distribution system to support the growing enterprise led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.

Originally used in the 1920s, Mopar (a simple contraction of the words MOtor and PARts) was trademarked for a line of antifreeze products in 1937.

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April 11, 2008

Video: "Under the Pentastar" Chrysler news recap

This week’s "Under the Pentastar" includes a speech by Chairman and CEO Bob Nardelli to the Society of American Military Engineers; International sales 34 consecutive months of sales gains; Five stars for Journey, and a preview of four new Dodge Journey marketing campaign TV ads.

April 10, 2008

Three Chrysler Plants Make a Donation to Improve Local Community

Detroit -- The Jefferson North Assembly Plant (Detroit) and Mack Avenue Engine Plants I and II (Detroit) today announced a $32,500 donation on behalf of The Chrysler Foundation to the Conner Avenue Coalition to Upgrade our Streets (CACTUS), an initiative of the Warren/Conner Development Coalition.

These funds will help enable CACTUS in its work to organize businesses and institutions along Conner Avenue from the Detroit River to the Coleman A. Young Municipal Airport (Detroit City Airport).

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April 8, 2008

Dreams Come True in 2009 Dodge Journey Ad Campaign

AUBURN HILLS, Mich. -- When the Dodge brand launches the marketing campaign for its first crossover vehicle, the all-new 2009 Dodge Journey, on April 8, it will feature one of the largest digital launch strategies in Chrysler LLC history.

The campaign, which will introduce the new theme line "If you can dream it, do it," focuses on the Dodge Journey's unique combination of innovative features, versatility and flexibility all available at a great value that can help turn dreams into reality.

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Volkswagen Eos Tops Convertibles List

YONKERS, N.Y. -- The Volkswagen Eos achieved the best overall score in Consumer Reports' tests of seven convertibles for the May issue, narrowly outpointing the BMW 328i. Both vehicles earned "Very Good" overall scores.

Two vehicles in the group, the Saab 9-3 and Volvo C70, earned somewhat lower overall road-test scores, but were still within the "Very Good" range.

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Chrysler Launches Corporate Ad Campaign That Brings Dreams to Life

AUBURN HILLS, Mich. -- Moving on all fronts to re-engage its customers, Chrysler LLC launches a corporate campaign on April 14 with the theme line "If you can dream it, we can build it." The campaign begins a dialogue with America about the Company's culture and passion for delivering on customers' dreams.

"Great companies are driven by a deep sense of who they are and their core values. We realigned our values and put the customer at the core of everything we do," said Jim Press, Vice Chairman and President, Chrysler LLC.

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Chrysler Sets New Records For Sales Outside North America

AUBURN HILLS, Mich. -- Chrysler's March sales of 24,032 units outside North America are the highest monthly sales total on record for the Company in critical international markets.

An increase of seven percent in March 2008 over the same month last year also extended the company's international growth streak to 34 consecutive months and pushed first quarter 2008 sales up nine percent to a first quarter record of 57,346 units.

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April 7, 2008

2009 Dodge Journey Earns Top Safety Ratings

Auburn Hills, Mich. -- The all-new 2009 Dodge Journey earned 5-star ratings for driver- and front-passenger protection in a frontal crash along with 5-star driver and rear passenger ratings for side impact protection, the highest ratings in the U.S. government’s safety crash test program. The all-new 2009 Dodge Journey is now available at local Dodge dealers.

“The all-new 2009 Dodge Journey features the latest in safety and security features providing our customers the peace of mind they want and expect”, said Larry Lyons, Vice President – Car and Minivan Product Team.

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Chrysler Gifts $32,500 to Detroit Muni Group

DETROIT --Mack Avenue Engine Complex I and II and Jefferson North Assembly Plant’s will present a $32,500 on behalf of The Chrysler Foundation to Connor Avenue Coalition to Upgrade our Streets (CACTUS), an initiative of the Warren/Conner Development Coalition.

CACTUS organizes the businesses and institutions along Conner Avenue, from the Detroit River to the Coleman A. Young Municipal Airport, to help reduce crime and blight; and to redesign, revitalize and market the Connor Corridor in an effort to upgrade streets of the local community.

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April 5, 2008

Chrysler Invites a Closer Look at March Sales Numbers

by Stuart Schorr, Chrysler Senior Manager, Sales, Mopar and Dealer Communications

You've already got the standard sale results for the month, with the basic month-to-month individual model comparisons.

But when I sift through the stacks of sales data, calculator in hand, some interesting trends surface that give a more in-depth understanding of what’s happening in the market and the showroom floors. Here are two for March:

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April 4, 2008

Video: Chrysler News for Week of April 4

"Under the Pentastar" is a fast-paced video recap of the significant Chrysler stories from the past seven days, running three minutes or less. This week’s "Under the Pentastar" includes: New models shine, military love connections get a boost, and the Caliber SRT4 takes its act on the road.

Chrysler Awards Tata Consultancy Services New Multi-Year Deal

MUMBAI, India -- Tata Consultancy Services (TCS), a leading global IT services and business solutions firm, today announced that it has signed a new multi-year contract with Chrysler LLC to provide a comprehensive portfolio of IT services. The scope of this contract integrates the contract TCS announced in February with Chrysler.

TCS will deliver IT application and maintenance support services to Chrysler by leveraging its Global Network Delivery Model from various locations around the world as well as the recently announced TCS Seven Hills Park domestic delivery center outside Cincinnati, Ohio and through a locally recruited team in the Detroit, Michigan region.

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Chrysler Sponsors Scholarship Competition for Students to Tell Their Story of Metro Detroit

Auburn Hills, Mich. -- To focus on the many aspects of Detroit and surrounding southeast Michigan area, Chrysler LLC has created a "My Journey Through the D" essay contest for high school, undergraduate and graduate students.

Participating students are encouraged to share a personal account or defining moment that underscores Detroit’s impact on their life. There will be 15 scholarships distributed and the sum of all awards totals $28,500.

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April 3, 2008

Chrysler Statement on Jim Press' Toyota Slap

Editor's note: Jim Press said when he was at Toyota, "the Japanese government paid for 100% of the development of the battery and hybrid system that went into the Toyota Prius." That got Toyota's panties in a bunch. What follows is Chrysler's backpedaling:

There have been several news reports today concerning statements made by Chrysler LLC Vice Chairman and President Jim Press on battery development for hybrid vehicles. First of all, Press was not speaking negatively of Toyota.

In a recent interview, he referenced the close cooperation between the Japanese government and Japanese industry. He said the Japanese government strongly supported R & D (research and development) investment in battery development, and the Prius and other Japanese models benefited from that investment in industry.

Continue reading "Chrysler Statement on Jim Press' Toyota Slap"

April 2, 2008

April Chrysler Rebates Available at CurrentAutoRebates.com

Chrysler is offering up to a $3,000 rebate on the 300 sedan, $2,500 on the Pacifica and $1,500 on the PT Cruiser. Low-interest rate financing is also available. Program ends 4/30/08.

If you would like to research current auto rebates for all make and models for sale in the United States, check out CurrentAutoRebates.com, a fabulous service that allows you to check up on all rebate programs through a handy PDF report. The service is free and available now!

Chrysler Foundation Donates $100,000 to Freedom Calls

AUBURN HILLS, Mich. -- The Chrysler Foundation announced today that it has donated $100,000 to the Freedom Calls Foundation.

The funds will help support videoconferencing technology provided by the Freedom Calls Foundation to connect troops deployed in Iraq with their families in the United States free of charge and improve the morale of U.S. soldiers stationed in Iraq.

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April 1, 2008

Chrysler Reports March Sales Down 19%

AUBURN HILLS, Mich. -- Chrysler LLC today reported total March 2008 sales of 166,386 units which is 19 percent below the same period last year.

Total March sales reflect a combination of positive consumer response to new models, a sustained and planned reduction in daily- rental fleet vehicle sales and an industry-wide slowdown in large pickup truck and SUV sales. All sales figures are reported as unadjusted.

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Dodge Caliber SRT4 Launches Outside of North America

Las Vegas, Nev. -- The all-new Dodge Caliber SRT4 adds more fuel to the high-performance C segment with best-in-class horsepower of 295 hp DIN (217 kW) and more horsepower-per-Euro than its competitors.

Chrysler’s Street and Racing Technology (SRT) organisation continues the SRT legacy with the introduction of the all-new Dodge Caliber SRT4 into markets outside North America.

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March 31, 2008

Video: Black Widow Wins Chrysler 300 Vid Contest

Lisa Marie Varon, of Lousville, Ky., has been named the winner of Chrysler's "Spin it Your Way" contest, for owners of the 300 who wanted to show off their custom jobs on YouTube.

The contest prize has earned her a trip for two to Los Angeles to see her customized Chrysler 300 displayed at the Los Angeles International Auto Show in November 2008. Varon's video shows the transformation of her 2006 Chrysler 300C into her fun and aggressive "Black Widow." The vehicle is customized with 24-inch rims, air suspension, indoor/outdoor lighting kits, 7-inch visor and headrest video screens, Lambeau doors and a whole lot more.

Contest link.

March 28, 2008

Spike Lee Honored with Chrysler Behind the Lens Award

At a Beverly Hills gala, Chrysler honored director Spike Lee on Wednesday night with the sixth annual Behind the Lens Award this week.

The Grammy-winning and Academy Award-nominted Lee has directed more than 20 films and documentaries, including Do the Right Thing, Jungle Fever and Malcolm X.

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Chrysler Denies Misleading Canadian Union

Chrysler Responds to Statements by CAW Leadership

Statement by John Franciosi, Senior Vice President Employee Relations, Chrysler LLC:

Auburn Hills, Mich. -- - "Any suggestions from the CAW leadership that Cerberus misled them, and is directing Chrysler to cut its way to profitability are completely inaccurate.

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Video: Jeep in Moab, Spkie Lee Honored by Chrysler

Five significant stories from Chrysler the week of March 28, 2008: Stories include: Jeeps in Moab, Behind the Lens, Chrysler is listening, Kelley Blue Book awards and John Herlitz remembered.

March 26, 2008

Chrysler Pledges Detroit Support During Mayor's Tribulations

Auburn Hills, Mich. -- Chrysler LLC has deep roots in Wayne County. When the Company was first organized in 1925, its original headquarters was located in Highland Park, Mich.

Furthermore, Chrysler has been a long-standing community partner with the city of Detroit, through challenging times and successful endeavors.

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Chrysler Corrects Purchase Plan Reports

Some recent reports suggested that the Friends Program discounts on purchases of new Chrysler, Jeep , or Dodge vehicles had been discontinued. Chrysler issued the following release to clarify:

Chrysler employees can still help an immediate family member or a friend get a great deal on a new Chrysler, Jeep, or Dodge vehicle. U.S. employees can enable 6 vehicle purchase or lease discounts (at 1% below dealer invoice) for extended family and friends.

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Chrysler Brand wins Design Award from Kelley Blue Book

Consumers like what they see in the Chrysler dealerships. Based on consumer data, the Chrysler brand was awarded a 2008 Kelley Blue Book Brand Image Award.

The Chrysler brand won for Best Exterior Design – Non-Luxury Sedan/Coupe/Hatchback.

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Chrysler Lends Support to Atlanta Tornado Victims

AUBURN HILLS, Mich. -- Chrysler LLC and The Chrysler Foundation today announced plans to support the relief and recovery efforts of Atlanta residents resulting from a severe tornado that hit the downtown commercial district as well as several in-town, residential neighborhoods of the city on March 14.

The company's philanthropic arm, The Chrysler Foundation, will donate $50,000 to Hands On Atlanta to support their relief efforts to aid victims of the recent tornado.

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March 24, 2008

Chrysler Launches Online Customer Advisory Board

AUBURN HILLS, Mich. -- Leading with innovation, Chrysler LLC launches industry's first online Customer Advisory Board to establish ongoing two-way dialogue with customers and gain their insights on product features and technologies.

The online Customer Advisory Board's closed forum leverages the leading-edge technology of Passenger, which is the leader in on-demand customer collaboration, to engage customers in active collaboration about products and business efforts.

Continue reading "Chrysler Launches Online Customer Advisory Board"

March 22, 2008

Video: The Pentastar Arrives in New York

Four significant stories from Chrysler LLC the week of March 21, 2008: Stories include: Challenger at the New York Auto Show, Nardelli address at the IMPA, Dodge Journey dealer event and Chelsea wind energy project.

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