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March 23, 2007

Chevrolet Aims for 600th NASCAR Cup Series Win

The Debut of the Chevy Impala SS This Weekend Marks Opportunity for Bowtie Brand to Score 600th Victory and 61st Impala Win

DETROIT - Chevrolet, the most successful nameplate in NASCAR, will have the opportunity to achieve several historic milestones at Bristol Motor Speedway this weekend. With Jimmie Johnson's back-to-back wins in Las Vegas and Atlanta, Chevrolet has 599 NASCAR Cup wins as Team Chevy heads to Bristol, Tenn. where the Impala nameplate will make its return to NASCAR racing. If a Chevy driver wins in Bristol this weekend, it would be the 600th all-time victory for Chevrolet and the 61st win for Impala.

"We are extremely proud of Chevrolet's successful heritage in NASCAR," said Ed Peper, Chevrolet general manager. "To score Chevrolet's 600th victory would be very special considering how tough the competition has been over the years. But it would also be even more significant to accomplish this milestone during the first race with the new Impala SS race car."

This weekend's Food City 500 in Bristol is the first event featuring NASCAR's next generation of race cars including the Chevy Impala SS. Forty-eight years after the nameplate was introduced to NASCAR racing, Impala returns to NASCAR competition in 16 Nextel Cup events this season.

Team Chevy drivers have the strength of the formidable GM Racing engineering and marketing divisions behind them as well an unparalleled racing heritage. When it takes the track at Bristol, Impala will have already achieved consecutive NASCAR titles in 1960 and 1961 as well 60 race wins including the inaugural Impala race in 1959 at Daytona International Speedway. In addition to Impala's success, Chevrolet's history of NASCAR racing accolades includes 23 driver titles, 30 manufacturer championships and 599 victories. Chevrolet's closest competitor for all-time NASCAR victories trails by the equivalent of a full-season of race wins (22).

Posted by Frank at 11:13 AM

2007 Volkswagen Beetle receives 'best fleet value' award

AUBURN HILLS, Mich. – Volkswagen of America, Inc announced today that the 2007 New Beetle was awarded “Best Fleet Value in America” by Vincentric, a privately held automotive analysis and data compilation firm. The New Beetle was honored in the passenger car, subcompact, over $17,000 category. The annual award acknowledges automakers for producing vehicles having the lowest fleet lifecycle costs in different ownership/mileage scenarios.

Vincentric analyzes fleet lifecycle costs to identify the best value in the automotive industry, measuring eight cost factors in more than 2,000 vehicle configurations to determine the winning 2007 models.

The cost factors measured during the study were fuel, financing, depreciation, insurance, maintenance, repairs, opportunity cost, taxes /state fees. These cost factors were incorporated with Vincentric’s Fleet Price, estimating the purchase cost for each automobile in the study.

“We are truly honored to receive such recognition for the New Beetle from Vincentric,” says Patrick Mcfall, general manager certified pre-owned and corporate sales at Volkswagen of America, Inc. “It’s particularly satisfying to be recognized for the New Beetle, which pays tribute to our historical roots and inherent value.”

The 2007 New Beetle features many of the most popular comfort and convenience features as standard, including a height-adjustable and telescoping three-spoke padded steering wheel, fully reclining height- adjustable front seats, and a 10-speaker premium in-dash CD/MP3/satellite-ready stereo.

The 2007 New Beetle offers Volkswagen’s 2.5-liter, five-cylinder engine delivering 150 horsepower at 5,000 revolutions per minute, and 170 lbs.-ft. of torque at 3,750 rpm.

The New Beetle achieves an EPA-estimated fuel efficiency of 32 miles per gallon on highway driving and 23 mpg in city driving and is available with a choice of a five-speed manual transmission or a six-speed automatic Tiptronic® transmission.

The 2007 New Beetle is available at Volkswagen dealers with a starting price of $17,180.

For more information on the 2007 Volkswagen New Beetle, as well as all other Volkswagen models and products, log on to media.vw.com (registration is required).

About Vincentric
Vincentric provides data, knowledge, and insight to the automotive industry by identifying and applying the many aspects of automotive value. Using Vinbase™, its comprehensive, proprietary cost-of-ownership database, the company measures and analyzes the overall cost of owning and operating vehicles and its impact on the value provided to buyers. Vincentric data is used by organizations such as Yahoo! Autos, Cars.com, Kiplinger’s Personal Finance, Business Fleet Magazine and Fleet-Central.com as a means of providing automotive insight to their clientele. Vincentric, LLC, is a privately held automotive data compilation and analysis firm headquartered in Bloomfield Hills, Michigan.

Posted by Frank at 10:43 AM

NHTSA Chief to Keynote NY Auto Show's Safety Symposium

NHTSA Administrator Nicole Nason will be the keynote speaker at the Auto Show's seventeenth annual World Traffic Safety Symposium on Friday, April 13th. The program will include a panel discussion on “Technology and Traffic Safety” featuring innovations from automakers and suppliers.

Recipients of the 2007 Traffic Safety Achievement—a program that recognizes excellence in traffic safety among automakers, suppliers, media, and community service groups—will also be presented at the Symposium.

Posted by Frank at 10:27 AM

Taxi Innovation at the Auto Show

Design Trust for Public Space exhibit to shine spotlight on NYC icon

NEW YORK -- In honor of the 100th anniversary of the modern-day taxi in New York City, the 2007 New York International Automobile Show (NYIAS) will host the Design Trust for Public Space's exhibit of innovative taxi prototypes that could usher in a brighter future of the iconic yellow cab.

"The New York Auto Show always strives to create unique and memorable experiences for visitors," said Mark Schienberg, President, Greater New York Automobile Dealers Association. "We're pleased to host this groundbreaking taxi exhibit with the Design Trust, as it promises to be a distinctly New York encounter for showgoers, and an opportunity to educate them about innovations to come."

The exhibit is part of Taxi 07, a project of the Design Trust for Public Space, that will celebrate the taxi's centennial, foster design innovation, and develop a taxi system strategic plan in partnership with the New York City Taxi & Limousine Commission.

"Stepping off the curb and hailing a cab is the quintessential New York act, symbolizing the power and freedom of our city," said Deborah Marton, Executive Director of the Design Trust for Public Space. "We're excited to join with the New York Auto Show and others to bring sustainable mobility, access for all, and good design to the New York City taxi."

In a show of support from the City, Mayor Michael R. Bloomberg has designated "Taxi Week" in New York City from April 6-15, 2007, concurrent with the public days of the auto show, and the Empire State Building will be lit up in yellow to commemorate the taxi's centennial.

The centerpiece of the Taxi 07 project, the streetscape-themed exhibit will showcase the contributions of automotive, design, technology and academic partners. The Taxi 07 Exhibit, presented by Standard Taxi, will feature nine taxi prototypes, along with taxi-related installations and displays, which collectively highlight innovations in sustainable mobility, accessibility, and good design.

Taxi prototypes and displays will include:

-- The Kia Rondo Taxi, a collaboration with Kia Motors America, and top
New York-based design firms Smart Design, Antenna Design, Birsel +
Seck, and others, to transform this new crossover vehicle into an
innovative yellow cab;

-- The Standard Taxi, a purpose-built, fully ADA-compliant taxi equipped
with an integrated recessed ramp to accommodate wheelchairs, motorized
scooters, baby strollers and walkers;

-- A lithium-powered, zero-emissions taxi from Hybrid Technologies
leveraging the latest advances in battery technology;

-- The race-ready World's Fastest Taxi, a Crown Victoria equipped with a
1,000-horsepower hydrogen engine for projected speeds of 200 mph;

-- A unique tribute to the yellow cab from RIDES(TM) Magazine -- a
hi-riser Crown Victoria complete with an exaggerated ground clearance,
large wheels, and bright paint; and

-- Visionary taxi scale models and component prototypes from leading
design schools Art Center College of Pasadena (Calif.), College for
Creative Studies (Detroit), and Pratt Institute (Brooklyn, N.Y.).

The Taxi 07 Exhibit will be located in the inner roadway of the Jacob K. Javits Convention Center, at 11th Avenue and 35th Street in New York City, and will be open during the public days of the New York International Automobile Show. For more information about Taxi 07, visit: http://www.taxi07.org/.

Source: New York International Automobile Show

Posted by Frank at 10:24 AM

California Goodyear Highway Hero Saves Lives in Arizona

LOUISVILLE, Ky. -- Goodyear's 24th North America Highway Hero Edward A. Regener, of Perris, Calif., escaped one fire and jumped into another to save the lives of two men trapped in their burning car.

The FedEx Freight truck driver scrambled from the passenger door of his damaged cab; a burning pickup truck was lodged against his driver's door, blocking an easy exit. To make matters worse, his twin trailers contained hazardous materials that would contribute to the spread of a toxic fire.

Incredibly, thanks to Regener and some other motorists, all lives were saved.

Regener, a 13-year veteran truck driver, was named the 2006 Highway Hero here on Thursday night. His quick thinking on Interstate 10 near Phoenix on Nov. 4, 2006, assuredly saved his life and the lives of two men who caused the tragic accident.

The 43-year-old truck driver was headed east on I-10 when he said he saw a westbound car headed his way across the median. At the same time, a pickup truck carrying an engaged couple was attempting to pass Regener. The speeding car collided with the pickup, pushing it into Regener's truck. The car, resting atop the guardrail, caught fire.

Fire erupted in the pickup and quickly spread to Regener's cab and the truck's first trailer, which contained drums of battery acid. With intense flames at the driver's door, Regener said he exited the passenger door and ran to the blazing car that caused the accident.

He said he struggled to open the car doors, which were pressurized by the heat. He finally dislodged the passenger door until the fire forced him to the driver's side. The car's contents -- the dash, back seat -- "were mashed together." The driver and another man were both in the passenger seat, "wedged in among the broken seats and smashed contents."

Kneeling in the car, braving the intense heat and breathing thick smoke, Regener said, "I ripped the inside of the car apart and started throwing pieces outside until I could he reach the two men. And then one by one, I handed them to other motorists."

Police said alcohol and excessive speed contributed to the accident. Regener's hazardous materials load -- paint was in the second trailer -- helped the fire spread faster in his truck.

David Cooper, of Buckeye, Ariz., who also was passing Regener's truck and saw the car heading across the median, stopped his vehicle ahead of the accident and ran back to assist the pickup driver and his fiancée. Cooper, who thought Regener had perished in the fiery crash, said he was overwhelmed to find him alive and talking with Arizona state police officers. Regener was treated and released at a local hospital for smoke inhalation.

Regener, only the second FedEx driver selected for the top award, also received a $10,000 U.S. Savings Bond and a specially designed Goodyear Highway Hero ring during the Mid America Trucking Show here. Charles Ingram, a Jackson, Ga., driver for FedEx Ground, was named the 2002 North America Highway Hero.

Peter Christoffersen, general manager of marketing for Goodyear commercial tire systems, said, "Too often, we only hear criticism about trucks and drivers, but that's not our view of the trucking industry. We know that most drivers are hardworking, safe and courteous. And in the cases of Ed Regener and the three Highway Hero finalists, these drivers stopped to help others without regard for their own lives."

"They're all heroes in our book," Christoffersen added.

Founded by The Goodyear Tire & Rubber Company in 1983, the Highway Hero program recognizes professional truck drivers and the often unnoticed, life- saving rescues and roadside assistance they provide as their jobs take them across North America.

The other Highway Hero finalists included:

-- Elizabeth Pavlista, of Miami, Ariz., driver for B.J. Cecil Trucking
Inc. - Pavlista rescued a woman from her burning car after it rolled
down an embankment on Arizona 177 on Aug. 8. The woman died from her
injuries.

-- Richard Miner, of Phoenix, driver for Saia Motor Freight - Miner saved
a woman's life when her car crashed, rolled and burned in the
Interstate 10 median near Phoenix on Sept. 28.

-- Marlon Marum, of Burnsville, Minn., driver for Con-way Freight - Marum
saved a Metro Transit police officer who was attacked by a drug suspect
in downtown Minneapolis on Oct. 6.

Source: The Goodyear Tire and Rubber Company

Posted by Frank at 10:22 AM

Earnhardt is a Sharpie at MINI 300

Sharpie Introduces No. 8 Marker, New Sharpie Co-Sponsored Paint Scheme, Dale Jr Billboard, and Autograph Drive for Charity

BRISTOL, Tenn.-- One of NASCAR's most popular drivers, Dale Earnhardt Jr, is making a bold statement on and off the track as he prepares for the Sharpie(R) MINI 300 NASCAR Busch Series race this weekend at Bristol Motor Speedway (BMS).

The new Sharpie/Dale Earnhardt, Inc. relationship will officially kick off Saturday when Dale Jr steps behind the wheel of the new DEI No. 8 Chevrolet Monte Carlo, co-sponsored by Sharpie and Budweiser.

Race fans got a glimpse of the race yesterday when Dale Jr and Sharpie introduced the first-ever Dale Jr No. 8 Sharpie marker, rolling out in stores now. Dale Jr unveiled the marker at BMS, where he also signed Sharpie's giant autograph wall. Dozens of children representing Speedway Children's Charities joined him, lending their signatures and support to the Sharpie "Autographs for Action" campaign to benefit Speedway Children's Charities with $10,000 in funds and supplies.

Sharpie New No. 8 Paint Scheme

"Dale Jr runs a limited number of Busch Series races each year, and we feel very fortunate it will be with DEI and Sharpie in the Sharpie MINI 300," said Howard Heckes, president of Sanford, L.P., the maker of Sharpie products.

"We've had some success at Bristol," said Earnhardt, "so we're really looking forward to adding the Sharpie race to our program and taking Sharpie and Budweiser to Victory Lane. Sharpie has such a great presence and history at Bristol, and I hope we can add to that."

The Sharpie MINI 300 is Dale Jr's second Busch race this season. Dale Jr is a former winner at Bristol, going to Victory Lane in the 2004 Sharpie 500 NASCAR NEXTEL Cup Series race.

Source: Sharpie

Posted by Frank at 10:20 AM

Fastest Way to the 33rd Annual Toyota Grand Prix of Long Beach

Free Race Passes for April 13 Available at www.verizon.com/freefriday

LONG BEACH -- Verizon, provider of the fastest Internet connections in Southern California through its all-fiber- optic network direct to customers' homes, is inviting everyone to move into the fast lane with free passes to the 33rd Annual Toyota Grand Prix of Long Beach next month.

The passes, which are good for general admission on April 13, can be downloaded and printed at www.verizon.com/freefriday. The Grand Prix continues through April 15.

Verizon, the official communications sponsor for the race, will host several tents throughout the race enclosure at the Long Beach Convention and Entertainment Center during the weekend of the race, providing visitors with an opportunity to learn about the company's FiOS Internet and FiOS TV services.

"We're thrilled to be part of this exciting sport where speed rules," said Dustin Kroeger, director of consumer marketing for Verizon's West Coast region. "There's no better place than the Grand Prix to demonstrate Verizon FiOS Internet, the fastest broadband experience in the market and the Internet equivalent of driving a Grand Prix racing car."

Verizon's FiOS delivers speeds of up to 30 Mbps (megabits per second). At that speed, downloading a 1.2 gigabyte full-length feature movie takes about 5 minutes.

Verizon's one-year sponsorship agreement with the Grand Prix of Long Beach will give the company marketing and brand exposure opportunities at the race, including on-track signage, extensive merchandising rights and a trackside suite for client entertainment. In addition, a pedestrian bridge over the Long Beach Promenade, connecting the Shoreline Village to the track, will be renamed the Verizon Bridge, and the company will use its sponsorship rights to conduct various promotions.

Verizon offers an array of communications, broadband and entertainment products. Recently Verizon began offering FiOS TV, which delivers hundreds of digital video and music channels, high-definition programming, video-on-demand content, a robust interactive programming guide and other customer-friendly features. Verizon is constructing its fiber-optic network in 16 states, or more than half the states where it offers landline communications services.

Ticket prices for the event range from $25 for Friday general admission (unless obtained free from www.verizon.com/freefriday) up to $120 for a three- day ticket that includes Saturday and Sunday reserved seats in upper levels of the grandstands. Pre-paid parking packages can also be ordered through the Grand Prix ticket office.

For information or to purchase tickets, call the toll-free hotline at (888) 82-SPEED or visit www.longbeachgp.com. A ticket brochure - which also includes circuit map, grandstand and parking locations, ticket prices and order form - can also be obtained by calling the ticket hotline. Handicapped seating, Champ Car garage passes, super photo tickets and a variety of hospitality club packages are also available.

Source: Verizon

Posted by Frank at 10:15 AM

Volvo S80 Named 2007 AutoMundo Magazine Car of the Year

IRVINE, Calif. -- AutoMundo, the nation's premier Spanish-language automotive enthusiast publication, today named the all-new Volvo S80 as its 2007 Car of the Year. The prestigious accolade which appears in the magazine's April issue, follows the S80's recent debut in the U.S. marketplace and echoes what others are saying about Volvo's first V8-powered luxury sedan.

The S80 was selected for its revolutionary design, dynamic and youthful driving attributes and Volvo's legendary safety systems. "The new 2007 Volvo S80 was really the obvious choice," commented Jorge Koechlin, President and Editor-in-Chief of AutoMundo. "As the company's first V8-powered car, it really breaks the mold of what AutoMundo has come to expect of Volvo's cars."

"The S80 is a true competitor to other European and Japanese luxury sedans," said Anne Belec, President and CEO of Volvo Cars North America. "This recognition by the editors of AutoMundo is significant, and reflects our belief that Volvo is worthy of consideration in this very competitive segment."

The all-new Volvo S80 went on sale in December with a starting price of $38,705 for the 235-horsepower inline-6 cylinder engine and $47,350 for the all-wheel-drive-equipped V8 with 311 horsepower. The S80 features a number of standard safety systems including SIPS (Side Impact Protection System), WHIPS (Whiplash Protection System) and anti-lock brakes with electronic brake force distribution. It also features many driver-assistance systems such as Volvo's Blind Spot Information System (BLIS), Adaptive Cruise Control with Collision Warning and Ready Alert Brakes with Electronic Brake Support.

AutoMundo magazine is currently celebrating its 25th anniversary. Its mission is to publish a premium Spanish-language automotive magazine for the U.S. market with the most comprehensive editorial regarding all aspects of the automotive industry. AutoMundo strives to bring relevant, high-quality content to its Hispanic readers and car enthusiasts.

Source: Volvo Cars of North America, LLC

Posted by Frank at 2:10 AM

2007 Saleen S281 and the New 2007 PJ/Saleen Special Edition

Sibling Rivalry at Its Finest

COSTA MESA -- Lead Auto Expert Mark Perleberg of NADAguides.com -- a leading vehicle pricing and information website -- recently test drove the 2007 Saleen S281 and the 2007 PJ/Saleen Special Edition (http://www.saleen.com/index.html) in a week-long, side-by-side and back-to-back comparison. He weighs in on both cars' features and handling.

"Since 1984, Steve Saleen has been remanufacturing new stock Ford Mustangs with a flare that only a businessman with a racing background could pull off," said Perleberg. "Saleen has emerged as a leader in squeezing the most out of new stock Ford Mustang GTs, giving them near Super Car qualities at a relatively low price."

Perleberg says the 2007 S281 features more of what all great performance cars need -- more horsepower! Up an additional 30HP from 2006, the S281 now musters up 465 ponies, and according to Perleberg, acceleration that keeps the car's passengers pinned to the back of their seats when the supercharger kicks in.

Along with this power, the car features a race-craft suspension that virtually eliminates the loose rear end feeling you typically find in stock Mustangs, with a confidence the car will go anywhere you point it at high speeds. Perleberg says the 2007 Saleen S281 also features a comfortable day- to-day ride for a car of this nature. Combined with a tail extension, body cladding and an upgraded interior in the mid-$50,000 price range, Perleberg says the 2007 Saleen S281 has all the makings of a Super Car with the roots of a Mustang.

Next up, Perleberg tested the 2007 PJ/Saleen Special Edition, a high- performance 302 cubic inch V8-powered car with 370 horsepower and 370 ft-lb of torque.

"When Saleen made the announcement at the 2006 New York Auto Show that he'd partnered with legendary race car driver Parnelli Jones to build a PJ/Saleen Special Edition, my first thought was 'is this just an S281 with a retro-look paint and body scheme?'" said Perleberg. "The answer is 'absolutely not!'"

Perleberg says the 2007 PJ/Saleen Special Edition is a modern-day rendition of the Boss 302 that raced in the SCCA Trans Am Series in the early 1970's, with less horsepower than its S281 sibling, but it feels quicker due to the normally aspirated engine with a torque that chimes in at 4,000 RPMs.

"The 2007 PJ/Saleen Special Edition gives you truckloads of pull when you mash the throttle down in any gear," said Perleberg. "Handling is confident and very predictable with a somewhat lighter feel than the S281."

According to Perleberg, the 14" brakes give the PJ/Saleen its true racecar heritage, with only 500 lucky individuals ever owning one of these instant classics.

So between these two cars, did Perleberg have a favorite?

"Picking my favorite would be like picking my favorite child," said Perleberg. "I loved them both for their strong qualities, and although genetically similar, they still have their own distinct personalities."

"Little boys of all ages will love these cars just like the high performance Mustangs of the late '60's," said Don Christy Jr., President and CEO, NADAguides.com. "It's really fun to see the Fastback Mustang styling of the past on the street today, with big horsepower and performance. I know fuel efficiency is at the top of everyone's minds, but not in this case. Big performance is key and Saleen continues down this really cool path."

Source: NADAguides.com

Posted by Frank at 2:06 AM

Downtown Hoedown Returns to Hart Plaza

Chrysler Jeep Superstores as Title Sponsor

World's Largest Free Country Concert May 18-20, 2007 in Downtown Detroit Heats Up The Summer With Music and Family Fun

25th Anniversary Event Includes Family Attractions, Mechanical Bull and Festival Favorites

DETROIT -- The world's largest free Country Music Concert has been secured for the weekend of May 18-20, 2007 in the heart of Downtown Detroit with the title sponsorship announcement today (Thursday) by the Chrysler Jeep Superstores.

The announcement was made by Jim Schebil, president, Chrysler Jeep Superstores Advertising Association of Southeastern Michigan.

"Chrysler Jeep Superstores are especially happy to be a major part of another great weekend in downtown Detroit as title sponsors for the 2007 Downtown Hoedown," Chrysler Jeep Superstores Advertising Association President Jim Schebil said.

"It's great to support exciting and fun-filled family entertainment events in Detroit. We just had a great Detroit Winter Blast for which we were a major sponsor, and we are already starting preparations as the title sponsor for the unlimited hydroplane "Gold Cup" races on the Detroit River July 13-15, 2007," added Schebil.

This year's entertainment and family attractions are exciting as the musical performances on stage. The three day event features a mechanical bull ride, rope-a-bull game, and other summer festival favorites.

Further details of the Hoedown Lineup and special musical guests will be announced on 99.5 WYCD Detroit's Best Country "The Dr. Don Morning Show" Thursday morning.

The Detroit Downtown Hoedown was established in 1983 and is widely recognized as the largest Country Music show of its kind in the world.

The Chrysler Jeep Superstores Advertising Association is made up of the 39 independently owned Chrysler Jeep Superstores in Southeastern Michigan from Monroe to Fowlerville and from Clinton to Port Huron. Web site: http://www.chryslerjeepsuperstores.com/.

Source: Chrysler Jeep Superstores

Posted by Frank at 1:59 AM

Geico wants you to act like a slimy lizard

Call GEICO’s Fraud Hotline and Help Crack Down on Phony Claims

WASHINGTON -- Even though insurance professionals like GEICO’s Special Investigations Unit already save the insurance buying public millions and millions of dollars each year by preventing and exposing false claims, GEICO is stepping up the battle against insurance fraud by activating a new national fraud hotline.

The GEICO Fraud Hotline number is 1-800-824-5404 ext. 3313 and it is available 24 hours a day, seven days a week.

Common types of insurance fraud are staged accidents, exaggerated injuries, inflated medical bills, and phantom medical treatments. “If any customer feels they or someone they know has been a victim of these illegal activities, GEICO encourages them to call the GEICO Fraud Hotline and report their suspicions,” said Seth Ingall, vice president of GEICO’s claims division.

“Every year, insurance fraud costs the industry and consumers billions of dollars. Fraud leads to higher auto insurance rates for everyone. By reporting insurance fraud, consumers can help combat fraud and help lower rates for all policyholders,” Ingall added.

Steve Rutzebeck, director of GEICO’s Special Investigations said, “Within GEICO, there is a special unit whose sole mission is to detect, deter, and defeat insurance fraud. This division, known as GEICO Special Investigations, is composed of specially trained insurance fraud investigators, many of which are former law enforcement investigators. Right now we have several task forces pursuing leads on those running phony medical mills, billing for non-existent procedures, inflating medical fees and taking advantage of the public.”

According to the National Insurance Crime Bureau (NICB), insurance fraud costs consumers $30 billion annually. The average family pays more than $300 in additional premium each year as a result of insurance fraud.

Insurance fraud includes any act of falsifying or exaggerating the facts of an accident to an insurance company to obtain payment that would not otherwise be made. If you think you are a victim of a staged accident and other fraudulent activities related to phony auto claims, please call 1-800-824-5404 ext. 3313 or visit GEICO’s fraud Web site to report fraud: http://www.geico.com/auto/claims/fraudinvestigation.htm.

GEICO is the fourth-largest private passenger auto insurer in the United States. It provides auto insurance coverage for more than 7 million policyholders and insures more than 12 million vehicles.

Posted by Frank at 1:59 AM

GM Pledges to Reduce CO2 Emissions by 40%

Automaker sets target with U.S. EPA to reduce North American facility emissions by 2010

DETROIT – Today, General Motors announced its goal to reduce CO2 emissions from its North American manufacturing facilities by 40 percent by 2010, based on 2000 levels. GM is setting this target as part of its voluntary partnership in the U.S. Environmental Protection Agency’s (EPA) Climate Leaders program. This reduction would equal 4.5 million metric tons and equate to annual emissions from the power consumed by 432,692 U.S. households.

The EPA’s Climate Leaders initiative is a voluntary program between industry and government that works with companies to develop long-term comprehensive climate change strategies. Companies are challenged to set aggressive, corporate-wide greenhouse gas (GHG) emissions reduction goals and are required to report out and document progress on an annual basis.

“Our Climate Leaders partners are demonstrating corporate climate change leadership by embracing energy efficiency, green power, and technological innovation as sound business investments,” said EPA Deputy Administrator Marcus Peacock. “Many of the nation’s leading companies are working aggressively with EPA to lower their greenhouse gas emissions in ways that advance President Bush’s climate change strategy.”

When it first joined the program in 2002 as a founding member, GM established a goal to reduce U.S. facility CO2 emissions by 10 percent by 2005, based on 2000 levels. The company surpassed this target in 2003 with reductions of 11.7 percent. To date, since 2000, GM has reduced U.S. facility emissions by 25 percent, or 3 million metric tons, which would equal the annual emissions from the power consumed by 288,000 U.S. households.

"GM has demonstrated that voluntary programs work, and they make good business sense,” said Elizabeth A. Lowery, GM vice president, Environment and Energy. “Our partnership with the EPA’s Climate Leaders program is an excellent example of how government and industry together can encourage innovation and strong, forward-thinking action to help reduce environmental impact.”

GM’s CO2 reductions can be largely attributed to numerous efforts by the company to increase energy efficiency, reduce waste, increase the use of renewable resources such as landfill gas and solar power, and optimize efficiencies across all aspects of the manufacturing process. For example, GM is the largest corporate user of landfill gas in the U.S. This effort results in significant reductions of CO2 emissions. Another example is the gold certification that GM’s Lansing Delta Township Assembly Plant recently earned from the U.S. Green Building Council’s Leadership in Energy and Environmental Design program for superior energy and environmental design and construction. Among other things, the facility is expected to save over 30 million kwh of electricity over the first ten years of operations. It is initiatives like these that have helped GM to make real strides in reducing CO2 emissions.

Posted by Frank at 1:57 AM

Mazda Announces Senior Management Changes

Eric Johnston Appointed Vice President Sales and Field Operations

IRVINE, Calif. -- Mazda North American Operations (MNAO) today announced that its senior vice president of Sales and Marketing, Brian Colianni, will return to Ford Motor Company, effective April 1, after three years with MNAO. Eric Johnston, formerly MNAO's Vice President of Customer Service and Parts Operations, has been named Vice President of Sales and Field Operations, reporting to Jim O'Sullivan, President and CEO of MNAO.

In his new position, Johnston is responsible for overseeing the U.S. sales analysis, fleet/marketing, port operations and regional office operations. Since joining Mazda 17 years ago, Johnston has held a number of positions, including Western Regional General Manager, Director of Marketing and Product Marketing Manager.

Also reporting directly to O'Sullivan is David Klan, Director of Marketing. Klan joined MNAO in August from its parent company, Mazda Motor Corporation in Hiroshima, Japan, where he was General Manager of Global Brand Marketing.

In addition to the changes in sales and marketing, Weldon Munsey has been appointed Manager, Dealer Affairs, replacing Steve Mears, who left the company. Munsey, who will also report to O'Sullivan, is a 20-year veteran of MNAO and was most recently the Western Region Assistant Sales Manager.

"While I am sorry to see Brian Colianni's tour of duty with Mazda end, I am pleased to have such a talented group of individuals as part of our management team," O'Sullivan said. "I am counting on their combined leadership and spirit to build upon our already substantial success in North America."

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.

Source: Mazda North American Operations

Posted by Frank at 1:52 AM

Concept Cars at the New York Auto Show

What will we be driving in 2010?

NEW YORK -- Bold design, technological innovation, ultra-luxury interiors and future fuels are the latest concept car trends that will be arriving at the 2007 New York International Automobile Show. The Show opens to the public on Friday, April 6th through April 15th at the Jacob K. Javits Convention Center in Manhattan.

Concept cars are often radical in engine or design. Some use non- traditional, exotic, or expensive materials, ranging from paper to carbon fiber to refined alloys, while others have developed engines or new propulsion systems that blend different powertrains to create cars that are powerful but efficient.

With an emphasis on new styling, technology and the environment, this year's stunning new concept cars offer a glimpse into the future, and perhaps a look at what we might be driving in the years ahead.

Here are some of the exciting concept cars that will appear at the Show:

HONDA ACCORD COUPE - The Accord Coupe Concept demonstrates the styling direction for the upcoming, eighth-generation Accord. A more powerful and lower-emissions V6 engine will provide higher fuel efficiency with the incorporation of Honda's next-generation Variable Cylinder Management (VCM) technology. The Coupe features Honda's ACE Body Structure which incorporates a front-end frame structure that helps absorb and disperse crash energy over a large area in a frontal impact.

DODGE DEMON - Designed as an attainable dream car, the 2.4-liter 172 hp Dodge Demon concept is a compact, nimble "roadster with an attitude," a balance of classic sports car proportion and simplicity blended with modern design and performance.

FORD AIRSTREAM -- The Airstream Concept is influenced by Airstream's iconic design and the optimism for the future that Stanley Kubrick captured in his 1960s cult film 2001: A Space Odyssey. The concept is powered by a plug- in hydrogen hybrid fuel cell drivetrain that operates under electric power at all times.

CHEVY VOLT -- Unlike any previous electric vehicle Volt uses an innovative rechargeable electric drive system and range-extending power source. It can be configured to run on electricity, gasoline, E85 or biodiesel. So you have at least a couple of options for the most efficient drive - all made possible by GM's innovative E-Flex Propulsion System. Off-the-line torque is instantaneous, giving you responsive acceleration. Plus, this four- to five- passenger sport sedan still maintains the passenger and cargo capacities of a production car.

LINCOLN MKR -- The Lincoln MKR concept is a dynamic premium four-door coupe that uses an all-new TwinForce(TM) 3.5-liter 415 bhp V-6 gasoline twin- turbo direct injection engine. Inside, the MKR features 'guilt-free' luxury details including chemical free leather and renewable resources such as a reengineered oak instrument panel, mohair carpet and soy-based seat foam provide the Lincoln MKR concept a premium look and feel that's also environmentally friendly.

TOYOTA FT_HS -- Pairing a potent hybrid powertrain with essential sports car fundamentals, the FT-HS hybrid sports concept is a mid-priced sports car that integrates ecology and emotion. This two-plus-two concept is a front- engine, rear-drive sports car with a projected zero-to-60 acceleration in the four-second range. A powerful V6, 3.5L-engine is coupled with a 21st century sports hybrid system with a target power output of approximately 400- horsepower.

MAZDA NAGARE - The Nagare concept features butterfly-wing doors, a hydrogen-powered fuel cell drive train and a novel one plus three seating arrangement - the driver sits alone up front, with the rear given over to 'lounge-seating' for three. It is also a celebration of proportions and surface language that examines the movement of nature's elements.

KIA RONDO SX -- The Rondo SX Concept is finished in a sophisticated four- stage metallic gray exterior color and features an aggressive front and rear fascias, sportier grille inserts and other exciting exterior details. Key front-end changes include a larger lower air intake, an integrated SX-styled front fascia, new brake cooling ducts as well as a restyled metal-mesh-insert front grille to match.

MAZDA HAKAZE - The Mazda Hakaze is a four-seat coupe-style compact crossover SUV aimed at people in their thirties and forties who lead active, adventurous lifestyles. Outside, the side body panels are textured to give the impression of sand dunes rippled by the wind and the body shape creates a muscular and taut look. The rear part of its roof is removable which gives it a feel similar to a roadster.

SUZUKI ZUK -- Inspired by Suzuki's championship-winning sportbikes and derived from the new SX4 sport X-over (crossover), the Zuk concept offers solid functionality both on the road and the track. The sporty Zuk is powered by a 300-horsepower, 2.0-liter turbocharged and intercooled engine with alcohol injection system, matched to a five-speed manual transmission.

CHRYSLER NASSAU -- The Chrysler Nassau is a four-door, four-seat luxury coupe concept car. Though the arc of the roof resembles that of a coupe, the Chrysler Nassau concept is in fact a four-door hard top with front and rear side glass that retracts fully. Inside, the instrument panel features a personal control interface, and home theater-inspired entertainment. Gear selection is accomplished via a pod control mounted on the instrument panel.

JEEP TRAILHAWK -- The Jeep Trailhawk combines the core off-road features of the new four-door Jeep Wrangler Unlimited with the refined sophistication of an all-new on-road open-air concept vehicle. The designers wanted to create a refined highway cruiser without sacrificing any of Jeep's legendary off-road capabilities.

SAAB BioPOWER 100 -- The Saab BioPower 100 Concept showcases the first production-based turbo engine to be optimized for pure, eco-friendly bioethanol (E100) fuel. The result is a level of performance never seen before from a road car using this fuel: 300 horsepower with greatly reduced carbon dioxide emissions.

CHEVY CAMARO -- The Camaro convertible concept, wrapped in Hugger Orange pearl tri-coat paint with twin gunmetal gray sport stripes, blends a dramatic, forward-looking design that includes classic long hood/short deck proportions and a wide, wheels-at-the-corners stance. A torquey V-8 engines sends power to the rear wheels of the Camaro via a manual transmission.

FORD INTERCEPTOR - Powered by Ford Racing's 5.0-liter Cammer engine, Interceptor runs on E-85 ethanol, produces 400 horsepower while celebrating the best of American muscle with a four-door with the sporty elegance of 1960s sedans. It also incorporates Ford's patented four-point "belt and suspenders" design in the front and rear seats. In addition, inflatable safety belts are included for rear seat passengers.

LEXUS LF-A Sports Car Concept -- The new LF-A is a supercar with world- class performance that is uniquely Lexus. It is powered by a high-revving 500-plus horsepower V10 engine. Its front mid-engine placement, along with a rear-mounted transaxle and rear-mounted radiators, allows for excellent weight distribution. The horsepower, superior aerodynamics, and revised styling makes a top speed of 200 mph not only possible but probable.

SUZUKI FLIX -- The Flix, based on the Suzuki XL7, is outfitted with an unprecedented in-vehicle movie system. After parking at the optimal film- viewing destination, Flix's clamshell roof opens, revealing a maximum-size moonroof that serves as a 40-inch movie screen. Additionally, the XL7 concept's front roof panel vents, giving way to a high-density digital projection system to display a family's movie of choice. For those who prefer the traditional drive-in movie experience, Flix's projection system can be positioned to display movies nearly anywhere.

Kicking off the springtime selling season, the 2007 New York International Auto Show will feature an impressive collection of cutting-edge design and remarkable innovation. More than four floors of displays from the world's automakers will feature the newest vehicles and futuristic concept cars. More than 1,000 cars and trucks will be on display at the Javits Center, filling 846,000 square feet of exhibit space. In addition, dozens of World and North American vehicle debuts are expected at the Show. NYIAS is owned and produced by the Greater New York Automobile Dealers Association.

For more information, or to purchase tickets for the New York International Automobile Show online, visit www.autoshowNY.com.

Important Show Dates

Press Preview April 4 & 5
Public Sneak Preview April 6
Public Show Dates April 6 - April 15

Source: New York International Auto Show

Posted by Frank at 1:51 AM

Technology Meets Fashion During Mercedes Benz Fashion Week

LOS ANGELES -- On Thursday, March 22, 2007 at 6:00 pm, Los Angeles-based fashion design house Thrive will show their Fall/Winter 2007 collection during Mercedes Benz Fashion Week at Smashbox Studios.

Company Biography -- After making their mark in the technology industry, co-founders Rob Meadows and Ali Shahriyari followed their passion for art and culture to create the Los Angeles based fashion brand. By drawing on their diverse experiences and influences they are establishing a company, which has a non- traditional approach to fashion.

Meadows and Shahriyari are using their mutual success in technology as a model for their new venture. As the co-founder and Chief Executive Officer of Lumitrend, Inc., Rob Meadows brings a strong background in technology and corporate development and a focus on building innovative companies. Shahriyari has also played an influential role in the technology industry with executive responsibilities at companies such as UBMatrix, Cisco Systems and Slam Dunk Networks.

Together they created Thrive, a place where fashion can flourish. Their brand follows in the footsteps of many great fashion houses by collaborating with young talented designers.

In summer 2007, Thrive will announce their newly appointed additions to the design team. The company will continue to produce clothing with a sexy yet intellectual sensibility and act as an incubator for young talent to prosper and "THRIVE."

Fall 2007

For Fall 2007, Thrive combines modernism and romanticism. Fabrications include silk chiffon, viscose/cotton/metallic satin, wool-cashmere gabardine, French lace, Italian sweater knits, and Japanese woolens. The color-ways for the season are taupe, blush, brown, midnight blue, with a foundation in shades of grey and black.

Source: Thrive

Posted by Frank at 1:50 AM

Polk Debuts Commercial Vehicle Loyalty Analysis

Industry exclusive offering measures customer loyalty and identifies conquest opportunities

LOUISVILLE, Ky. -- R. L. Polk & Co. unveiled its Commercial Vehicle Loyalty Analysis solution today at the Mid America Trucking Show (MATS). This industry-first product addresses the market need for customer metrics enabling commercial truck and engine manufacturers to better understand the loyalty of their customer base, analyze growth opportunities and take pre-emptive action against potential defectors.

"We are extremely excited to introduce the Polk Commercial Vehicle Loyalty Analysis solution to an industry that can truly benefit from its strategic focus," said Gary Meteer, account director for Polk's Commercial Vehicle Team. "Until now, customer loyalty has been difficult to track and measure. This exclusive product will help commercial truck and engine manufacturers to better understand customer retention and allow them to refine marketing strategies by giving them an in-depth view of their customers."

Polk Commercial Vehicle Loyalty Analysis was developed to enable medium- and heavy-duty truck and engine manufacturers to better understand their customers through fact-based measurement. Polk applies its expertise in analyzing loyalty using vehicle registration data to measure conquest and defection throughout several categories including fleet size, vocation, vehicle type, cab configuration and make.

"Our product is the first to use fact-based, measurable data to create a solution that helps companies increase vehicle sales volumes and market share. It is not a survey of purchase intention; rather, a measurement of actual vehicle transactions," said Meteer. "In such a dynamic marketplace, understanding your customers is the difference between leading the pack and following the competition."

Polk's unique Commercial Vehicle Loyalty Analysis examines new truck registrations for the previous five years to determine the brand loyalty of individual fleets. In addition to providing customers with specific information including Gross Vehicle Weight (GVW), truck body style or vocation, Polk Commercial Vehicle Loyalty Analysis provides a multi-year picture of market movement at a national, regional or dealer level.

Source: R. L. Polk & Co.

Posted by Frank at 1:49 AM

GM Lightens Load At Dealerships, Helps Redesign Them

THIS MONTH, TWO GENERAL MOTORS dealerships--one in Stuart, Fla., utterly destroyed by Hurricanes Francis and Jeanne in 2004, the other, in Kennesaw, Ga.--have a new look. The showrooms, both part of Carl Black Automotive Group, sell Pontiac, GMC and Buick vehicles. They also represent the fruition and retail execution of a GM distribution and product strategy launched in 2002 to bundle the three GM brands together in the same channel.

The tactic aligns with General Motors' weight-loss plan of trimming redundant models, slimming divisional portfolios, and making products within each of GM's eight brands reflect each brand's "personality." Buick, for which General Motors' has crafted a brand identity around "classic, timeless, and exquisite levels of craftsmanship," has been quietly trimming the fat for the past two years: Gone are LeSabre and Park Avenue, which have been replaced with the Lucerne; likewise the Century and Regal which were replaced by the LaCrosse. The last Buick Rendevous rolled off the line in December, and the division will sell its last Rainier SUV and Terraza minivan this summer. Buick next week will use Cipriani's 42nd St. New York bar as a pad to launch its newest vehicle.

Posted by Frank at 1:49 AM

Honda owners to share in odometer settlement

Six million owners are being notified about a settlement over odometer calibration.

The shady used-car salesman's trick is to roll back the odometer to make a car appear newer. Honda Motor Co.'s odometers moved faster for the opposite effect.

How's that?

"I never noticed anything was amiss," said Agoura Hills resident Dick Hansen, who bought a 2006 Honda Civic Hybrid last year and thought he had put 18,000 miles on it — but may have driven only 17,600.

Hansen, a sound mixer for a TV production company, recently received a letter about a class-action lawsuit settlement agreement that might put some money in his pocket.

Notices began going out to 6 million Honda and Acura drivers after the agreement was reached four months ago, but some are only now landing in mailboxes.

Many recipients, like Hansen, had no idea the instruments in their dashboards weren't telling the truth.

In fact, many Honda odometers were awry for years, the lawsuit claimed, adding 2.5 miles to every 100 miles actually traveled — ending customers' auto leases and service warranties too soon, in many cases costing them hundreds of dollars in excess mileage charges or repair costs.

James Holmes, the lead attorney in the suit against Honda and one of two similar complaints against Nissan Motor Co., said his team tested odometers in scores of other vehicles from most other major automakers and found none to be so far out of whack.

Posted by Frank at 1:48 AM

Gillette Turns NASCAR Drivers into Reality Show

Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers.

The series, called Fast Cars and Superstars-The Gillette Young Guns Celebrity Race, will feature the drivers and 12 celebrities.

Six one-half hour episodes will show the Young Guns training the celebrities on what it takes to drive a racecar. An hour-long finale pits the celebrities against one another during a time-trial race. The programming will run on ABC sometime this summer, said Mike Norton, a spokesperson for Gillette.

“We were trying to think of ways to expand that relationship with the Young Guns and tie that relationship and overall awareness more closely to the consumer target,” he said.

The idea came through work with its ad agency, BBDO. The plan was then pitched to ABC, which agreed to do it and run it this summer, Norton said.

Retail promotions will support the programming.

The celebrities include: Tony Hawk, Jewel, William Shatner, Krista Allen, Ty Murrary, John Salley, John Elway, John Cena, Serena Williams, Gabriel Rece, Laird Hamilton and Bill Cowher.

Filming has already wrapped.

The Gillette brand is embedded in the show, including branding on racecars and fire suits worn by the celebrities and on-track signage. Gillette TV spots will air during the programming.

Gillette has sponsored the six Young Guns since 2004. They are: Jimmie Johnson, Ryan Newman, Carl Edwards, Kasey Kahne, Kurt Busch, Jamie McMurray

Posted by Frank at 1:46 AM

March 22, 2007

The new V8 Power Unit for the BMW M3

• First eight-cylinder for the BMW M3 sports car.

• Maximum torque of 400 Newton-metres (295 lb-ft) at 3, 900 rpm,
85 per cent of maximum torque over a speed range of 6,500 rpm.

• Consistent lightweight construction of engine and ancillary units, new V8 power unit one of the lightest eight-cylinders in the world, lighter than the straight-six power unit in the former model.

Its name alone spells out the epitome of ultimate driving pleasure: the BMW M3. And now the new version of BMW M GmbH’s most successful high-performance sports car bears out this claim once again, at the same
time providing a thrilling answer to the question asked by so many sports car fans around the world whether a further improvement is still possible at all.

And the answer is yes – for the new BMW M3 offers more in every respect.

This applies not only – but particularly – to the power unit: After 15 years and two model generations, the trendsetting six-cylinder has now found its successor. The new BMW M3 is entering the market with an eight-cylinder power unit – more cylinders, larger capacity, more power, higher engine speed. And it is fair to say from the start that this will also mean an even more thrilling experience on the road.

The benchmark the new power unit was required to exceed could hardly have been greater: BMW’s 3.2-litre straight-six has gained fame and admiration the world over, receiving a long list of awards and prizes. Acknowledged several times as the “Engine of the Year” and developing a supreme 252 kW/343 hp in its last version, this power unit made the BMW M3 not only the ultimate performer in the segment of high-performance sports cars, but also a genuine best seller.

The fact still remains, however, that everything has its time. And now the time has come for the six-cylinder to bow out and leave the stage. The time has come for the advent of the new V8 in the new BMW M3.

The specifications of this new high-performance power unit alone clearly confirm the enormous progress this engine has to offer. Engine displacement is 3,999 cc, maximum output is 309 kW/420 hp. Peak torque of 400 Newton-metres or 295 lb-ft is just as impressive as the top engine speed of 8,300 rpm. So clearly, the new BMW M3 is striking out for the top right from the start through its thrilling performance.

Ideal dimensions for performance at its best.
Displacing 500 cc per cylinder, the new V8 power unit meets the ideal concept of the most demanding engine designers right from the start through its engine dimensions alone. And the other design criteria – all the way from the engine’s dimensions and filling capacities through the number of components to the weight of the engine – likewise represent the very best achievable today.

Over and above these qualities, the new eight-cylinder offers all the typical M-tuned features of BMW’s regular production cars such as double-VANOS, individual throttle butterflies, and high-performance engine electronics.
At the same time the number of cylinders, the M high-speed engine concept, and the low weight of the engine clearly prove that the responsible engineers, in creating this power unit, were inspired and guided by the eight-cylinder featured in the BMW Sauber F1.

For the new engine has many features in common with the latest power unit highlighted by BMW in Formula 1, with various technological concepts and principles, production processes and materials carried over from the Formula 1 engine to the drivetrain of the new BMW M3.

In terms of specific output, the new V8 significantly exceeds the benchmark of 100 hp per litre acknowledged as a convincing sign of sporting power and performance. But even so, power is not everything. Rather, the dynamic driving experience provided by a car depends to a great extent on its acceleration and handling, resulting, not least, from the weight of the car and the actual thrust of the engine. The thrust or traction acting on the drive wheels, in turn, results from engine torque and the overall transmission ratio.

The M high-speed engine concept allows optimum transmission and final drive ratios further enhancing the impressive thrust and power of the engine. Indeed, BMW M’s engineers have found a new dimension in developing
the engine of the new BMW M3, with the eight-cylinder achieving maximum engine speed of 8,300 rpm.

The second factor crucial to thrust and performance on the road, engine torque, amounts to a mighty 400 Newton-metres or 295 lb-ft at 3, 900 rpm on the new V8 power unit. And about 85 per cent of the engine’s maximum torque is available throughout the enormous engine speed range of 6,500 rpm, with 340 Newton-metres or 251 lb-ft available from just 2,000 rpm.

High engine speed, low weight.
Mass (which, ultimately, means weight) is bad for acceleration – it makes any physical body seeking to accelerate slower and more sluggish. Precisely this is why BMW’s new V8, weighing a mere 202 kg or 445 lb, is a genuine lightweight, saving some 15 kg or 33 lb versus the six-cylinder power unit in the previous model. In other words, the new engine easily sets off the weight of two extra cylinders. And a further point is that the high-speed engine concept allows a light drivetrain and very short transmission ratios.

Even so, the limits to physics inevitably approach step-by-step with increasing engine power: At 8,300 rpm, each of the eight pistons is moving at a speed of 20 metres or almost 66 feet per second, obviously exposing all materials to enormous loads. Precisely this is why BMW M’s designers and engineers have focused on the minimisation of masses on the new eight-cylinder.

Engine block straight from BMW’s Formula 1 foundry.
The engine block of the new eight-cylinder comes straight from BMW’s light-alloy foundry in Landshut near Munich, where BMW also builds the engine blocks for the Company’s Formula 1 racing cars. The cylinder crankcase,
in turn, is made of a special aluminium silicon alloy, conventional cylinder liners being replaced by hard silicon crystals. The iron-coated pistons, finally, run directly in the uncoated, honed cylinder bore.

High engine speeds, compression forces and temperatures cause extreme loads acting on the crankcase. Hence, the crankcase is compact in its dimensions and comes in torsionally resistant bedplate design ensuring very precise crankshaft bearing and running conditions. The relatively short, forged crankshaft is likewise very stiff in terms of its flexural and torsional qualities, but weighs only 20 kg or 44 lb.

Double-VANOS with low-pressure operation.
With its extremely short control times, variable double-VANOS camshaft management perfects the cylinder charge cycle, reducing charge losses and improving engine output torque and response, as well as fuel economy and emission management.

Developed especially for the new eight-cylinder, the M double-VANOS now featured on the new engine requires no more than normal engine oil pressure in order to operate at maximum speed. As a function of load and engine speed, this sophisticated unit consistently sets the optimum valve angle synchronised to the ignition timing and injection volume.

Consistent and reliable oil supply even under extremely dynamic driving conditions.
Two volume-flow controlled pendulum slide cell pumps supply the eight-cylinder efficiently with lubricant, consistently delivering exactly the right amount for the engine. Wet sump lubrication optimised for engine dynamics, in turn, ensures appropriate lubrication also in extreme braking manoeuvres.

The entire system features two oil sumps – a small one in front of the front axle subframe and a larger sump further back. A separate reflow pump, in turn, extracts oil from the front oil sump and pumps it to the sump at the rear.

Eight individual throttle butterflies with electronic control.
Individual throttle butterflies for each cylinder, a technology commonly used in motorsport, are the ideal solution to give the engine an immediate, direct response at all times. The new power unit in the BMW M3 therefore comes with eight individual throttle butterflies, four on each row of cylinders operated by separate actuators. This high-tech throttle butterfly management is fully electronic and extremely fast, giving the engine a smooth and sensitive response at low engine speeds and an immediate reaction to the driver’s commands whenever he wishes to use the full power of the engine.

Flow-optimised air intake.
To ensure an immediate response and superior dynamics of the engine at all times, the throttle butterflies in the intake manifolds are positioned very close to the intake valves. The specific length and diameter of the intake funnels also benefit the oscillating pipe charge principle. To minimise weight, finally, both the intake funnels and air collector are made of a light composite material with a 30 per cent share of glass-fibre.

Innovative exhaust system.
Through its design and configuration, the exhaust system for the new V8 power unit optimises the cylinder charge cycle, ensuring an optimum surge of power and torque at all times. And again, this component has been designed and built from the start for consistent lightweight qualities.

The exhaust manifolds are made in an internal high-pressure remoulding process, the desired contours of the stainless-steel pipes being shaped from inside under pressure of up to 800 bar. The result is extremely thin walls measuring just 0.65–1.00 millimetres (0.0256–0.0394´´ ) in thickness, optimising flow conditions with minimum resistance, light weight, and optimum response of the catalytic converters.

Exhaust emissions are cleaned by no less than four catalysts and the engine naturally complies both with the European EU4 standard and the US LEV 2 requirements.

Even better performance than before: the engine control unit.
The engine control unit featured on the V8 has also been upgraded to an even higher standard than before, ensuring optimum coordination of all engine functions. Taking more than 50 input signals, for example, the control
unit determines the optimum ignition timing individually for each cylinder and operating stroke, the ideal flow conditions, exactly the right amount of fuel injection, and the optimum injection timing. At the same time the system calculates and sets exactly the right camshaft angles (angle spread), as well as the respective position of the eight individual throttle butterflies.

And last but not least, the control unit enhances and masterminds specific BMW M functions such as the clutch, transmission, steering, and brakes. Yet a further function of the engine control unit is to perform a wide range of on-board diagnostic functions with various diagnostic routines for servicing at the workshop as well as other functions and the efficient management of peripheral units and systems.

An outstanding highlight in engine management: ion flow technology.
A particular highlight in engine management is ion flow technology detecting any knocking in the engine as well as the risk of misfiring or miscombustion. Contrary to conventional processes and technologies, this function is
now performed directly where it counts, that is right there in the combustion chamber itself. To provide this highly efficient control, each cylinder is monitored and controlled via the spark plug to determine any knocking tendency.

At the same time the system checks the ignition for smooth and correct operation, and recognises any misfiring.
The spark plug therefore serves as an actuator for the ignition and as a sensor observing the combustion process, distinguishing in this way between miscombustion and misfiring. And through this double function performed by the spark plug, diagnostic requirements in maintaining and servicing the engine are also facilitated.

Greater efficiency and dynamics provided by Brake Energy Regeneration.
To further enhance the efficiency of the new V8 power unit, Brake Energy Regeneration ensures intelligent engine current management concentrating the generation of electric power for the on-board network on the overrun phases and the application of the brakes. This serves to charge the car’s battery without tapping on engine power and, accordingly on the energy contained in the fuel burnt. As long as the engine is running under power,
on the other hand, accelerating and pulling the car, the alternator generally remains disconnected.
Apart from particularly efficient generation of electric current, this also helps to provide more drive power when accelerating, making the car even more dynamic and agile on the road.

Posted by Frank at 10:15 AM

Chrysler Group Announces World and North American Debuts for NY Auto Show

Chrysler Group continues its successful product blitz for 2007 with a worldwide debut of a popular Jeep brand sport-utility vehicle at the 2007 New York International Auto Show.

"We don't want to spoil the surprise but we are planning a visual extravaganza for our worldwide Jeep debut," said George Murphy, Senior Vice President, Global Brand Marketing, Chrysler Group. "Jeep has been building industry-leading 4x4 vehicles for 65 years and this all-new Jeep will not dissapoint show attendees."

In addition, the radical Dodge Demon concept makes its North American debut at the Javits Center. The Demon is a compact, nimble roadster with an attitude, a perfect balance of classic sports car proportion and simplicity blended with modern design and performance. Demon designers set out to create an attainable dream car that has a simple yet bold appearance and the Demon concept captures that idea perfectly.

The 2007 NYIAS Press Preview will feature dozens of global and North American debuts from the world's automakers. They include: Audi, Bentley, BMW, Callaway, Ferrari, Ford, General Motors, Hyundai, Infiniti, Jeep, Kia, Lamborghini, Lexus, Maserati, Mazda, Mercedes-Benz, Nissan, Subaru, Suzuki, Volkswagen, and Volvo.

Posted by Frank at 10:13 AM

Ford earns EPA award for conserving energy

* The Environmental Protection Agency has awarded its ENERGY STAR 2007 Partner of the Year Award in Energy Management to Ford Motor Company.

* Ford is the first automaker to receive this award two years in a row.

* Ford improved energy efficiency in the U.S. by 5 percent in 2006 and 25 percent since 2000.

DEARBORN, Mich., March 21, 2007 - Ford Motor Company's actions to increase energy efficiency and reduce greenhouse gas emissions from its facilities have earned it the U.S. Environmental Protection Agency's coveted ENERGY STAR 2007 Partner of the Year Award in Energy Management. Ford is the first automaker to receive the award two years in a row. The award will be accepted today at a ceremony in Washington D.C.

"Ford Motor Company is committed to the responsible use of resources," said Sue Cischke, vice president, environmental and safety engineering. "Energy efficiency is critical to running a strong and successful business delivering both financial and environmental benefits."

In 2006, Ford improved energy efficiency in the U.S. by 5 percent resulting in savings of approximately $25 million. Since 2000, Ford's U.S. facilities have improved energy efficiency by 25 percent, equivalent to the amount of energy consumed by 220,000 homes.

"The success of Ford Motor Company in proactively managing its energy use is a model for businesses across the country," said Bill Wehrum, acting assistant administrator for EPA's Office of Air and Radiation. "Because buildings contribute about 20 percent of our national greenhouse gas emissions, effective energy management helps the bottom line and protects our environment."

The Partner of the Year Award recognizes efforts to use energy efficiently in facility operations and to integrate superior energy management into overall organizational strategy. Significant achievements that led to Ford's award include extensive lighting replacement programs throughout Ford's properties and improved paint processes.

Ford replaced lighting fixtures with ones that use 40 percent less energy and converted incandescent lights to low-energy, long-lasting compact fluorescent lamps (CFLs) across much of its portfolio of properties – corporate offices, research and development campuses, distribution centers and plants – totaling more than 26 million square feet.

One particular project entails replacing lights at all 22 of Ford's parts distribution centers in the U.S., equating to a 50 percent energy savings in lighting.

Ford was also cited for developing promising new technology in its paint shops, historically the largest energy users within auto plants. Ford's new Paint Shop of the Future, being piloted at the Ohio Assembly Plant, consolidates the application of primer, base and clearcoat into a single step. By eliminating the need for separate applications, spray booths and ovens, Ford is realizing significant energy and cost savings.

In addition, the patent-pending Fumes-to-Fuel process developed by Ford and Detroit Edison, converts paint fumes into electricity that is returned to the plant power grid. The system significantly reduces paint booth emissions and produces enough energy to light a typical suburban block of homes.

Ford also relies on alternative energy sources like geothermal cooling, landfill gas reclamation, hydroelectricity, wind and solar technology to power manufacturing plants in clean, sustainable ways. In the U.S., renewable, or "green," power supplies 5 percent of Ford's energy needs.

ENERGY STAR was introduced by the U.S. Environmental Protection Agency in 1992 as a voluntary market-based partnership to reduce greenhouse gas emissions through increased energy efficiency. Today, ENERGY STAR offers business and consumers energy-efficient solutions to save energy, money and help protect the environment. More than 9,000 organizations are ENERGY STAR partners committed to improving the energy efficiency of products, homes and businesses. For more information about ENERGY STAR, visit www.energystar.gov.

Posted by Frank at 9:17 AM

Ford Expedition wowing 'em online

* “We are Ford SUV converts.”
* “The BOLD STYLE front grill turns heads from all the Tahoe drivers around town.”
* “Ride is smooth, quiet, and lots of power to spare!”
* “Its styling is giving many other drivers whiplash when we drive by them.”
* “The fold flat seat completely blows away the GM design.”
* “I like our new Expedition more every day.”

According to the J.D. Power and Associates 2006 New Autoshopper.com Study SM, 77 percent of new vehicle buyers consult independent online resources during their search for a new vehicle. Here are some verbatim comments about the 2007 Ford Expedition posted to Yahoo! Autos:

1. Expedition EL Gives Chevy Something to Fear. “We waited five months for the Expedition EL. As long time Chevy Suburban owners, we became very unhappy with the quality level of GM products. After taking one look at the ‘07 Suburban, we were amazed at how the redesign ruined the space in the third row. It’s smaller and tighter than the old body style.

Plus the power-fold second row seat design means that the third row passenger on the right side doesn’t have a good spot to put his/her feet. The Expedition EL has so much room in the third row. And the fold-flat seat completely blows away the GM design. Add to it the rear vented windows, better glass area, heated and cooled front seats, excellent wheel choices and an SUV that doesn't look like a Chevy minivan and you’ve got yourself one heck of a product at thousand less than the Chevy. There’s amazing quality here, too.”– Go Birds, Bucks County, PA

2. Absolutely What We Needed for a Family Vehicle. “Our family loves the new Expedition EL XLT 4x2 with leather captains chairs. The second and third rows have leather with cloth backing on them. We had a 2002 Chevrolet Suburban that we loved but it was starting to have some problems because of its age, so we traded it for a Ford F-150 Super Crew and loved it but missed the room of the Suburban.

So we suffered for almost two years and were going to buy a new Expedition anyway, but then we saw the EL version and had to have it. The interior is perfect for those families that have kids. Get the leather, it is easier to clean the seats. And get some good Husky floor mats to protect the carpets. This truck runs even better than our Suburban did and has plenty of power to pull just about anything that will hook up to it. Overall we didn’t cut corners on this truck like we have in the past and I am glad we didn’t.” – Shayne, Dayton, TX

3. Ford Has Improved an Already Great Vehicle. “This vehicle makes me want to take the kids to school, wife to work, and run all the other errands I have to do. I don’t even mind waiting in the mall parking lot in the most comfortable seats I’ve sat in to date and listen to the Sirius radio. The styling and handling is superior to earlier Expeditions. I owned a 2005 Eddie Bauer Expedition and really enjoyed it, but the 2007 is so much better. Its styling is giving many other drivers whiplash when we drive by them.” – VC, Del Rio, TX

4. Ford Did It Right with This One! “The newly redesigned Expedition drives great. With the new front and rear independent suspension, it rides soooo smooth. The turning radius is incredible. It feels very solid with air bags in all three rows, even a canopy air bag in case of a rollover. The interior is quite impressive as well. The exterior turns plenty of heads. Easier handling than my 1997 Expedition and it also doesn’t lean when turning corners as the ‘97 did.

The only complaint is the gas mileage. I drive mostly around town, getting 13 mpg in town and 17 mpg on the highway (only 600 miles on the Expedition – I understand once the motor is broken in, the gas mileage will improve). If you’re in the market for a large SUV, you’re more concerned with the ability to transport the kids and all of their sports gear and still have room for a few of their friends in a safe, comfortable vehicle. My husband and I like our new Expedition more every day.” – Cheryl , CA

5. Now Our Family is Safer. “We love this SUV. It is our second Expedition. We traded in a 2004 Expedition but this has nothing to do with that one. We were impressed when we test drove the 2007, but what really helped us decide was the safety. Now we know that our girls are safe when we are on the road. We don't miss the 2004 at all.” – SRL, Las Vegas

6. Expedition Limited Worth Every Penny! “We purchased this SUV with every available option and it is an awesome machine. Ride is smooth, quiet and lots of power to spare! Kids love the DVD system and we love wireless headphones that allow us to listen to music while kids can still watch their movies at the same time. Heated and cooled air blown seats are very nice.

Power fold seats and power liftgate (open and close) are godsends! Lots of cupholders and power outlets! Navigation system is very accurate and has shown us new, faster routes to destinations we have been going to for years. My short wife (5’4”) says it feels like she is driving a car. Air ride suspension makes a huge difference. It corners like it’s on rails. We LOVE OUR EXPEDITION!” – Gord K, London, ON

7. Elegant Expedition Limited. “I took a 2007 Tahoe for a test drive and both my wife and I were not satisfied with many aspects of this truck, including the lack of power and a difficult third seat. We then drove a new 2007 Expedition and there’s honestly no comparison! What an awesome vehicle! It has looks, comfort, power, handling and an elegantly appointed interior. We bought!” – Klaus , Alberta, Canada

8. Job Well Done. “Finally Ford has done something right for a change. I am a Suburban owner and the Expedition EL will be my next truck in a few months. It has way more room than the 2007 Suburban and looks better also. All in all I think Ford is finally giving customers what we want and this vehicle should do pretty good as far as sales.” – TT, Redford MI

9. Loved My Yukon, But Won't Miss It. “I am a Yukon owner that didn’t want to admit the redesigned Ford was better than the 2007 Yukon. My wife didn’t like the Yukon rear seats that had to be removed to haul cargo easily. I test drove the Yukon, Tahoe and the Expedition. The first thing was the radio. The Bose in the Yukon just didn’t make it. The road noise in the Yukon was noticeably louder so that may have affected the impression of the radio. The acceleration with the Expedition’s 6-speed transmission from 0 to 45 was effortless. The handling was tight and responsive for an SUV in its class. Drive one and you will be able to experience the difference!” – LJ, Dunn, NC

10. Full Size SUV Buyer?? Head to Your Ford Dealer . “I just received my Expedition XLT EL from the dealer and I have to say this truck has exceeded my expectations. The comfort and room is awesome. Thank you so much Ford, you have a winner in this one. Let me also express all of the room the third row has to offer. With my family in town I decided to sit in the third row. At 6’ 3”, I was IMPRESSED with all of the leg and head room!!! Ford also did an awesome job on the quiet highway ride.

My wife could easily hear me from the back of my truck at a normal voice. The smooth sifting 6-speed tranny shifts like silk. The independent rear suspension and an engine with plenty of power give you best-in-class tow capabilities of any half-ton SUV. The third-row power folding seat is a MUST if you buy any of these trucks. All of the seats can fold flush, making all of the cargo space you will ever need. The full canopy air bag system and smart 4-wheel drive makes my SUV a 10!!!!!!!! Finally The BOLD STYLE front grille turns heads of all the Tahoe drivers around town. Thanks again Ford and all of the Michigan Truck Plant workers at Wayne, Mich.” – BS, Holland, OH

Posted by Frank at 9:15 AM

Dodge Avenger to Debut on Sunday at NASCAR’s Fastest Short Track

Auburn Hills, Mich. -- The Dodge Avenger, which joins the Dodge Charger in NASCAR NEXTEL Cup competition this season, makes its racing debut Sunday in the Food City 500 at Bristol Motor Speedway — the first NASCAR Car of Tomorrow (COT) race.

Preparing for NASCAR’s 16 COT races in 2007 has kept the candle burning at both ends for most NASCAR NEXTEL Cup teams since the end of last season. The Avenger, Dodge’s racing version of the COT, has been tested at tracks throughout the country getting ready for the ultimate test in Thunder Valley, Tenn., this coming weekend.

The all-new 2008 Dodge Avenger, the street-legal version of this great new race car, is a mid-size sedan combining bold, aggressive Dodge styling with innovative interior features, high-levels of safety and reliability, exhilarating performance and excellent fuel efficiency of 30 miles per gallon (mpg) on the highway (32 mpg based on 2007 EPA fuel economy standards). Production of the all-new 2008 Dodge Avenger began at the Sterling Heights (Mich.) Assembly Plant in February and will start to arrive in dealer showrooms next month.

NASCAR's Car of Tomorrow program is a collaborative effort by the sanctioning body, manufacturers, teams and industry suppliers to develop a safer, less expensive race car using a more common design. The common design will debut on a very uncommon track where the winner is often determined by survival of the fittest as well as fastest.

The intimidating .533-mile Tennessee oval is the highest-banked and fastest short track on the circuit. It’s banked 36 degrees in the corners and 16 degrees in the straight-aways. Five hundred high-speed laps at Bristol are not for the feint of heart.

“Dodge is ready for the challenge at Bristol, and we think the Dodge Avenger is the car to beat,” said Mike Accavitti, Director – Dodge Motorsports and SRT Marketing, Chrysler Group. “We believe that the Avenger can bring Dodge a championship in the future, and we can’t wait to start that campaign this weekend.

“And, for the first Dodge driver to win a COT race, we will donate an all-new Dodge Avenger to the charity of his choice,” Accavitti added.

Dodge drivers also feel the new Dodge Avenger has great potential for the future.

Ryan Newman, driver of the No. 12 Alltel Dodge Avenger, holds the qualifying record at Bristol with a sub-15-second lap of 128.709 mph set on March 21, 2003. Newman and his Penske Racing teammate Kurt Busch, driver of the No. 2 Miller Lite Dodge Avenger, joined about 50 other teams for a COT test at Bristol in late February.

Many Dodge teams were pleased and eager for a return visit to see how their Dodge Avengers stack up against other Cars of Tomorrow in race conditions.

“You can test it all you want, but we’re not going to know what we’re really dealing with until we race it,” David Stremme, driver of the No. 40 Coors Light Dodge said. “Some of the guys have been complaining about it, but I’m anxious to race it. Anything can and usually does happen at Bristol, so it should be a very interesting race for the competitors and a very entertaining one for the fans.”

Busch won last year’s Food City 500 in only his second start in the Penske Racing Dodge. The 2004 series champion has won five of the last 10 races at the .533-mile track, and No. 2 Miller Lite crew chief Roy McCauley said he’d bet on his driver to win a dump truck race at Bristol.

“With the Avenger there’s a large window of opportunity, and the people that do their homework the most will exploit that window of opportunity initially,” McCauley said. “The garage area is full of the smartest racers in the world, and they will catch up. Everybody will catch up, but I think a couple of cars will be dominant initially because they’ve done their homework ahead of time.”

Former Bristol winner Elliott Sadler, driver of the No. 19 Dodge Dealers/UAW Dodge, is chomping at the bit to become the first driver to win in a Dodge Avenger and also the first NASCAR driver to take the COT to victory lane.

“I think we’re all excited about getting the Avenger on the racetrack for the first time and to carry it to Bristol of all places, we’re definitely going to test its durability and how it holds up under pressure,” Sadler said. “Bristol is an action-packed race, and it’s always a tough race. Being the first COT race in the history of NASCAR makes it even more exciting.

“Everybody will bring their best stuff,” added Sadler. “You want to get started on the right foot. The Avenger is a great tool. We feel like Dodge has done a great job giving us everything to work with correctly. Hopefully, we can put it all into motion and have a good weekend.“

Some drivers contend that it will be more difficult to pass at Bristol with the COT, subsequently resulting in more caution flags in the 500-lap event. Other drivers maintain that the COT will not get a true test of its potential until later in the season. Kasey Kahne, driver of the No. 9 Dodge Dealers/UAW Dodge, says the Dodge Avenger 500 on Mother’s Day weekend in May in Darlington, S.C., will provide the first real test for the COT.

“That will be the first bigger track we have with the Avenger,” Kahne said. “It’s going to be an eye-opening weekend. It’s going to be tough to make that car work there. It’s going to be much different than what it’s been in the past, but I’m looking forward to the challenge.

“I think Darlington is going to be a bigger change in the way cars run than Bristol. I think Bristol will be similar to what it’s been in the past with the COT, and Martinsville will be similar. Darlington will be a big change, and that’s when all 43 drivers and teams will figure out the cars are a lot different than what we’ve been racing.”

Like Bristol, Darlington demands the most out of man and machine. The aerodynamics of the Dodge Avenger might not be tested on the short tracks at Bristol and Martinsville, but drivers will become familiar with the car that’s scheduled to compete in half of the final 10 Chase races.

Bristol will provide the first hurdle for the COT, and that’s just fine with Busch.

“I just always get a spring in my step when we come back to Bristol,” Busch said. “I enjoy this place like no other. At this place, 500 laps is without a doubt the hottest ticket in NASCAR.

“We’re definitely excited about the Dodge Avenger and what it can do for our team. Having the first COT race at Bristol will be just like jumping into a full tank of sharks and swimming around with them. It’ll probably come down to survival.”

Posted by Frank at 9:12 AM

How do you use WD-40?

Company Asks WD-40 Users to Expand Their List of 2,000 Favorite Uses

SAN DIEGO -- After years of input from thousands of WD-40 fans around the world on their favorite uses for the product, WD-40 Company is giving consumers the chance to help expand its official list of 2,000 uses with their suggestions.

WD-40 Company developed its official list seven years ago by asking consumers to submit their favorite uses. After choosing from more than 300,000 submissions, the list was born. Since that time, people have had access to the list through the WD-40 Fan Club, and WD-40 Company still sees a constant flow of uses coming from its users – true fans of the brand – who want to see their uses make it onto the official list.

Now is their chance. From now until May 15, WD-40 Company is encouraging consumers to send in (via e-mail) their most creative and innovative uses for WD-40. One unique twist on this iteration of the search for uses: this time, WD-40 Company wants consumers to share which of WD-40’s five delivery systems makes their use easiest so that other users can learn from them.

“When we first conducted the Search for 2,000 uses, we weren’t even sure we’d get all the way to 2,000,” said Garry Ridge, CEO of WD-40 Company. “When we received more than 300,000 entries – and read the words of adoration and reverence folks used to describe the product – we realized our consumers were a fanatical group. This fervent following has resulted in a constant flow of suggestions on ways to use WD-40, and that correspondence is why we’re giving folks the opportunity to add their uses to our official list.”

Consumers can choose from WD-40’s five delivery systems: the WD-40 No-Mess Pen, the company’s newest introduction that allows consumers to use the product while on the run with less mess, no overspray and a lower odor; the WD-40 Smart Straw – a WD-40 can with a permanently attached straw – that ensures consumers will never lose the straw again; WD-40 aerosol, which is the traditional delivery format; WD-40 bulk/non-aerosol, which is offered in gallon and 55-gallon containers and typically applied using spray bottles for larger jobs; and the WD-40 Big Blast, which offers a wider spray pattern and larger can size for jobs that require a larger amount of WD-40.

The entries that are selected will be added to the official list and featured in communication to the WD-40 Fan Club, on the company’s Web site and in media materials.

Entries can be submitted online at http://www.wd40.com/uses.

Posted by Frank at 8:59 AM

National Survey Reveals 70% of Americans Concerned About Global Warming

80% Agree Urgent Government Action Is Needed to Improve Situation

NEW YORK -- An overwhelming majority of Americans -- 70% -- say they are concerned about global warming, according to results from a new national survey. In addition, 80% feel it is urgent for government officials to take immediate steps toward reducing America's use of fossil fuels and harmful emissions like carbon dioxide (CO2).

The survey, commissioned by Piaggio Group Americas, was conducted by the International Communications Research firm on a representative sample of 1,000 U.S. consumers in February 2007. It produced these additional findings:

* Over 40% of respondents indicated that their concerns about global
warming and climate change have escalated over the past 12 months.

* While respondents referenced numerous factors driving their
environmental concerns, almost 20% specifically cited Al Gore's Academy-
Award winning documentary, "An Inconvenient Truth," as a source for
increased awareness of the issue. Unusual weather patterns, including
the relatively mild winter and increased violent storms such as
hurricanes, prompted over 60% of respondents to take notice of the issue
as well.

Willingness to Take Action

In addition to asking participants about their level of concern regarding global climate change, the survey also queried them on personal behaviors they would be willing to change to reduce the nation's use of fossil fuels and harmful emissions like carbon dioxide (CO2).

In fact, over a third of those surveyed said that they would be willing to consider using a motor scooter for a portion of their mileage to help improve fuel economy and curb vehicle emissions.

"It's clear that Americans feel the urgency to act now to address the global climate issue facing our world today," said Paolo Timoni, president and CEO of Piaggio Group Americas. "As we continue discussions with people about these issues, we're seeing that more and more are now willing to adapt their transportation behaviors in ways which can immediately benefit the environment -- even as scientists, governments and other parties explore other longer term solutions. By shifting just a portion of their mileage to more fuel efficient motor scooters, people can do their part toward reducing negative impacts on their surroundings while saving money and time from their own daily commutes."

By comparing the new survey results to national fuel consumption and emissions averages, it is possible to project the impact of increased motor scooter usage in the U.S. If Americans were to utilize one of the latest eco- friendly motor scooters for just 10% of their everyday travel, they could potentially reduce national fuel consumption by 14 million gallons of gasoline per day and decrease carbon dioxide emissions by 324 million lbs. per day.

Transportation Shifts Found to Have Significant Impact

In addition to the survey examining consumers' attitudes on global warming, Piaggio has also studied how motor scooters can alleviate traffic- and emissions-related issues in urban areas like New York City.

A traffic model created by Sam Schwartz PLLC, noted transportation engineering and planning firm, examined a central section of midtown Manhattan and found that if scooters accounted for 20% of the vehicles in that area, the following would result annually:

* A total decrease in delay of more than 4.6 million hours per year --
which translates to time savings of nearly 100 working hours per person

* A reduction in carbon dioxide (CO2) emissions by over 26,000 tons
(52,000,000-pounds) per year

* A decrease in fuel consumption by over 2.5 million gallons per year

* A total savings for New York City of more than $122 million per year in
fuel and labor productivity

Both the consumer survey and New York City traffic model are part of a national initiative known as "Vespanomics," created to raise awareness of the environmental and economic impact of alternative modes of transportation like motor scooters. For more information, please visit http://www.vespanomics.com/

Source: Piaggio Group Americas

Posted by Frank at 8:55 AM

Are You the Ultimate Tradesman? Winner Gets a Supercharged F-150

IRWIN Industrial Tools and NASCAR Driver Jamie McMurray Want to Know How You Measure Up

Nationwide Contest Will Award Chance to Win $1.26 Million Dollar Prize in Addition to New Roush Supercharged Ford F-150 to the Ultimate Tradesman

HUNTERSVILLE, N.C. -- NASCAR NEXTEL Cup driver Jamie McMurray, of the #26 IRWIN Industrial Tools Roush Fenway Racing team, is joining forces with IRWIN Industrial Tools, a Newell Rubbermaid(R) company, to conduct a nationwide search for America's top tradesman.

The IRWIN Ultimate Tradesman Challenge will launch in Texas on April 11 and follow the NASCAR NEXTEL Cup Series schedule into 14 racing markets throughout the United States, in addition to multiple non-racing markets around the country.

Seventy-five million adult NASCAR fans live in the United States and 27 percent of them earn a living by using tools on the job. IRWIN Industrial Tools is providing these consumers, and others, with the chance to become a millionaire. The Ultimate Tradesman grand-prize winner will receive a new 2007 supercharged Ford F-150 pick-up truck customized by Roush Performance, a dream barbeque with Jamie McMurray and the #26 IRWIN race team at their home, and the chance to win $1.26 million dollars.

"IRWIN tools and accessories are being used on job sites every day by tradesmen all over the country, so we figured, 'Why not create a fun, but competitive contest where people can show off their skills?'" said McMurray. "Speed and precision are essential for success on the race track, and contestants in this promotion will need both of these attributes to be successful in the IRWIN Ultimate Tradesman Challenge."

"Similar to that of a successful race team, Innovation and performance are two hallmarks of IRWIN Industrial Tools. In fact, our heritage is based on exceeding the expectations of the tradesman that uses our products. We created the Ultimate Tradesman Challenge to share our passion for tools and accessories with professional tradesmen and DIYers, and reach our end users where they work, play, buy and learn," said Ira Gleser, marketing communications director for IRWIN Industrial Tools.

The Ultimate Tradesman Challenge will travel around the country from April through November making stops in the following NASCAR NEXTEL Cup Series race markets: Atlanta, Dallas, Phoenix, Talladega, Ala., Richmond, Va., Charlotte, N.C., Pocono, Pa., Kansas City, Kan., Daytona, Fla., Chicago, Watkins Glen, N.Y., Michigan, Dover, Del. and Fontana, Calif. Additionally, local challenge events will be held in multiple markets across the country.

Contestants can visit local retailers and industrial distributors, Wednesday through Friday during race week, to enter the Ultimate Tradesman Challenge. Each participant will be asked to measure, mark and drill a piece of wood, using IRWIN tools, as quickly and accurately as possible.

Contestants with the 30 fastest times in the local market challenges will advance to regional events to be held in May (Charlotte), September (metro Los Angeles) or November (Texas). The three regional finalists will then compete against each other for the title of "Ultimate Tradesman" on November 11 during the Phoenix race weekend and the ultimate tradesman will be given a chance to win $1.26 million.

Local challenge event winners will receive race tickets to their local race and IRWIN apparel and merchandise. Regional challenge winners will receive a $10,000 cash prize, race tickets, an IRWIN racing jacket and an IRWIN tool bag filled with professional grade product.

The IRWIN Industrial Tools Ultimate Tradesman Challenge is another example of the company's commitment to its distributor partners and end users. IRWIN is constantly seeking innovative and performance tested products to make the end user experience more productive and efficient. Steadfast in its dedication to NASCAR and their partnership with Roush Fenway Racing, IRWIN Industrial Tools returns to McMurray's # 26 Ford for the 2007 season as the primary sponsor for eleven events, including races in Atlanta, Charlotte, Talladega and Daytona.

For a full event schedule and more details on the IRWIN Industrial Tools Ultimate Tradesman Challenge, visit www.irwinchallenge.com.

Source: IRWIN Industrial Tools

Posted by Frank at 8:53 AM

Mag: Cadillac developing V12 flagship

GM's Lutz confirms development under way on new Cadillac V12

DETROIT -- The AutoWeek March 26th issue reveals General Motors Holden division is well on the way to creating a new V12- powered Cadillac flagship.

In its cover story AutoWeek divulges that GM's Australian brand Holden is developing the hardware for an opulent V12-engined supersedan that draws its design inspiration from the 2003 Cadillac Sixteen concept car, a car that would return the high-line GM division as The Standard of the World. The story is written by Greg Kable, with reporting by Julian Rendell.

AutoWeek reports that the distinctively styled, rear-wheel-drive model is positioned at the top of the range, with a list of high-end features never before offered on a Cadillac, including the latest in crash avoidance and safety technology. The car, dubbed Cadillac Twelve, would compete with Mercedes-Benz S Class, the BMW 7 Series and Audi A8, among others.

AutoWeek sources say the V12-powered flagship essentially mates two of the firm's 60-degree 3.6-liter V6 engines on a common crankshaft. The V12 will feature direct injection, cylinder deactivation and a state-of-the-art automatic gearbox to ensure competitive levels of power and economy.

GM global product vice president Bob Lutz, a longtime proponent of a luxury grand touring sedan for Cadillac, confirms development of the V12. All that remains is whether Lutz can convince GM's bean counters to put the Cadillac into production.

To read the complete story, visit http://www.autoweek.com/

Source: AutoWeek

Posted by Frank at 8:51 AM

Oracle Expands Relationship With Subaru of America, Inc.

Subaru Adds Oracle's Siebel Applications to Its Existing Suite of Oracle Products

REDWOOD SHORES, Calif. -- Oracle today announced it has expanded its relationship with Subaru of America, Inc. As part of its efforts to consolidate technology vendors and standardize on Oracle, Subaru is adding Oracle's Siebel applications to its existing suite of Oracle products.

"Subaru has been an Oracle customer for many years and we are pleased to be adding the Siebel application to our data center," said Brian Simmermon, Vice President, Information Technology, Subaru of America, Inc. "We selected Oracle's Siebel applications because they offered us the greatest flexibility to support our business objectives."

With Siebel, Subaru will benefit from consolidated information resources that will enhance the company's overall efficiency of their sales and marketing efforts. Subaru plans to use Siebel E-Marketing, which segments customer information and targets prospective buyers with the most relevant product and marketing information; and Siebel Call Center, to more effectively manage customer requests and increase satisfaction and loyalty.

"Subaru has an incredible reputation for successful niche marketing and an extremely loyal owner base," said Oracle Senior Vice President of CRM Products, Ed Abbo. "Our Siebel applications are uniquely suited to enhance their already customer-centric business philosophy and will help them meet their business goals and further enhance their customer satisfaction."

By migrating from a mainframe environment to an Oracle applications infrastructure in early 2005, Subaru significantly reduced its hardware costs by $1 million. The company continues to reap benefits across its Oracle investments that include the Oracle(R) E-Business Suite, Oracle's Siebel CRM, Oracle Fusion Middleware and Oracle Database 10g. Subaru plans to continue to leverage its existing investment in Oracle with Oracle BPEL Process Manager, Oracle Business Intelligence Suite Enterprise Edition and Oracle BI Publisher.

Source: Oracle Corporation

Posted by Frank at 8:47 AM

Chrysler Group Awards Iowa Dealership Top Certified Pre-Owned Vehicle (CPOV) Dealer of the Year

AUBURN HILLS, Mich. -- For the second consecutive year, Stew Hansen's Dodge City in Urbandale, Iowa, has secured the Chrysler Group's Top Volume National Sales Leader Award for Certified Pre- Owned Vehicle (CPOV) sales. Stew Hansen's Dodge City sold 1,055 CPOV units in 2006.

"Attaining the company's top volume CPOV sales dealer honor for two years in a row is a tribute to the skilled service and sales staff at Stew Hansen's Dodge City," Peter Grady, Director, DaimlerChrysler Motors Remarketing, said.

"The entire Stew Hansen team embraces CPOV which is a great way to introduce customers to the Chrysler, Jeep(R) and Dodge brand family, retain consumers and instill brand loyalty," said D.P. (Bud) Place, Senior Manager - Used Vehicle Sales & Marketing, DaimlerChrysler Motors Remarketing.

Place and other Chrysler Group representatives recently presented the award to dealership founder Stewart Hansen and co-dealer principal John Garff.

Stew Hansen's Dodge City was founded in 1974. The dealership changed ownership in 2006 when it was purchased by Ken Garff Automotive Group. Robert and John Garff are co-dealer principals and Stewart Hansen remains a general manager.

"Since becoming a Chrysler Group Five Star(R) dealer in 1997, Stew Hansen's Dodge City has strived to be one of the best performing CPOV dealers for the Chrysler Group," said John Garff, Co-Dealer Principal, Stew Hansen's Dodge City. "To be number one for two years in a row is truly an incredible accomplishment and we look forward to another great CPOV year in 2007."

Stew Hansen's Dodge City reached Five Star status in 1997, the first year certification was offered. Five Star certification is a comprehensive validation of the dealership's facilities, operational processes, salesperson and technician training accreditation as well as customer satisfaction survey ratings.

"Thanks in part to the sales leadership at Stew Hansen's Dodge City, the Chrysler Group's CPOV brand enjoyed another year of record growth in 2006," Grady said. "This growth secured our position as the fastest growing CPOV brand in the industry for the past five years."

Chrysler Group reported that its Five Star dealers sold a new year-to-date sales record of 116,604 CPO vehicles in 2006.

The Chrysler Group offers one of the most comprehensive certified used vehicle programs in the industry. For a vehicle to be certified under the Chrysler Group's used-vehicle program, it must be a 2002 through 2007 model pre-owned vehicle with less than 65,000 miles and pass a stringent 125-point inspection. The Chrysler Group's CPO vehicles are backed by an eight- year/80,000-mile powertrain limited warranty, 24-hour, 365-day full roadside assistance with a $35 per day rental car allowance and a three-month or 3,000- mile Maximum Care warranty, in addition to a Carfax Vehicle History Report and buyback guarantee.

Marketed as "Brand Spankin' Used(R)," the Chrysler Group's CPO vehicles are sold only through Chrysler, Jeep and Dodge dealerships that have earned the automaker's Five Star certification.

Source: Chrysler Group

Posted by Frank at 8:45 AM

Volvo Names America's Top Hometown Heroes

Three Winners Announced in 5th Annual Volvo for life Awards

Celebrity Judges to Honor Winners at April 5 Volvo for life Awards Ceremony in the heart of New York City; Grand Award Winner Will Receive a Volvo Car for Life

IRVINE, Calif. -- A Portland, Ore. mother who dedicates her life to helping overseas victims of domestic abuse; a Baltimore, Md. teenage cancer survivor committed to the environment and pediatric oncology research and an African refugee and widowed mother of ten, now living in Peoria, Ariz., who fights to protect and rescue other refugees. These three individuals -- united by their conscience, care and character -- are the top three winning heroes named today in the 5th Annual Volvo for life Awards.

Paula Lucas, Eli Kahn and Rose Mapendo each will receive a $50,000 contribution to the charity of their choice and will be honored at the Volvo for life Awards Ceremony at the world famous Cipriani's in the heart of New York City on April 5. During the ceremony one overall grand winner will be named "America's Greatest Hometown Hero" and presented with a new Volvo every three years for the rest of his or her life.

The Volvo for life Awards (http://www.volvoforlifeawards.com/), launched in 2002, is the largest-ever national search for and celebration of everyday heroes in the categories of Safety, Quality of Life and Environment. Volvo Cars of North America provides $1 million in awards and contributions in honor of heroes.

This year, in celebration of the program's 5th anniversary, Volvo selected 255 heroes who have been nominated in the Volvo for life Awards since the annual program began. For the first time ever, the company invited the American public to visit http://www.volvoforlifeawards.com/ and vote for their favorite hero.

"We received hundreds of thousands of votes from across the country and are thrilled by the response of the American public to our program this year," said Anne Belec, president and chief executive officer for Volvo Cars of North America. "As well as truly embodying our core values of conscience, care and character, each one of our finalists has overcome great adversity to help others. We're honored that we have the opportunity to support the work of these truly incredible heroes and now look forward to honoring Paula, Eli and Rose at our awards ceremony. We also want to acknowledge again the heroic efforts of our six other finalists, as well as the work of the other 246 semi-finalists that were involved in our program this year."

The American public selected nine finalists, three in each categories of Safety, Environment and Quality of Life. A distinguished panel of judges -- including Hank Aaron, Sen. Bill Bradley, Caroline Kennedy, Eunice Kennedy Shriver, Val Kilmer, Maya Lin, Paul Newman, Dr. Sally Ride and past Volvo for life grand prize winners -- then selected the three category winners, who are:

Safety: Paula Lucas of Portland, Ore.

For the majority of her married life, Lucas was a scared mother living overseas trying to protect herself and her children from her abusive husband. With no resources available or people she could confide in to help bring her family to safety, Lucas didn't know where to turn. When Lucas and her children returned back home to the United States after fleeing the Middle East, she discovered she was still on her own. No government official to help her repatriate, no one to help her fight for her custodial rights, no one to give official advice or provide financial and emotional support. So, in 1999, Lucas, 48, took matters into her own hands and founded the American Domestic Violence Crisis Line.

Today, the crisis line acts as a lifeline for victims of domestic violence, especially those living overseas. In 2006 alone the program received 1,281 crisis calls and emails and helped 258 families in 47 countries. It also offers additional services, including anti-domestic violence advocacy, intervention, case management, safety planning, information, referrals, danger to safety transportation back to the United States, payment of legal retainers and transitional housing.

"I feel it is my duty to do what I can to help others out of situations that I've been in," said Lucas. "I know I've been given a second chance -- I am one of the lucky ones. Being named a finalist in the Volvo for life Awards is amazing. I couldn't believe it. I am so grateful."

To date, Lucas' organization has not received government funding and is operating with money from donations, grants and fund-raising efforts. Lucas plans to invest her $50,000 into the crisis line. "We really, really need it. Throughout the years, the funding has stayed the same, but the demand and operations have increased considerably."

Quality of Life: Rose Mapendo of Peoria, Ariz.

Mapendo was imprisoned and tortured by Congolese soldiers for more than a year. After witnessing her husband's execution and giving birth to premature twins in prison, she, with nine of her children, was freed and relocated to the U.S. One of her daughters, now 17, was left behind and is yet to be reunited with her family. Had it not been for an aid worker who noticed how weak Mapendo's twin newborn boys were, Mapendo may also still be in Africa, since she and her family were not on any official refugee lists.

Once safely established in the U.S., Mapendo helped found Mapendo International, a humanitarian aid organization that works with the U.S. Department of State and the United Nations to identify and assist Africa's forgotten and at-risk refugees, those who are at risk of falling through the cracks of humanitarian aid efforts. The most endangered are orphans, widows, torture and rape victims, HIV-positive refugees and targets of genocide. Mapendo International helps these people through its medical clinic in Kenya and through a rescue operations initiative, identifying at-risk individuals, families and groups of refugees and working to get them out of danger.

"I was thrilled when I heard I was a finalist," said Mapendo. "Bringing more attention to Mapendo International's mission is very important, and the $50,000 from Volvo will really help. That amount of money will help a lot of refugees live a better life."

Mapendo currently serves as the organization's spokesperson and, as a single mother, raises nine children, all of whom attend school and college. Mapendo was nominated for the Volvo for life Awards by actress Susan Sarandon, an advisory board member of Mapendo International.

Environment: Eli Kahn of Baltimore, Md.

Kahn was named a finalist in the Volvo for life Awards in honor of his work as creator of an ink jet and laser printer cartridge recycling program which has raised more than $30,000 for pediatric oncology research.

What began as Kahn's goal to raise $1,800 for pediatric oncology research evolved into Cartridges for a Cure, a large-scale fundraising program that asks businesses, non-profits, individuals and educational organizations to recycle used ink jet and laser printer cartridges. Participants in Cartridges for a Cure visit Kahn's Web site, http://www.cartridgesforacure.org/, fill out an electronic form and ship cartridges directly to the recycling company. Kahn receives a check each month for recyclable cartridges donated. All proceeds support pediatric oncology research at Johns Hopkins, where Kahn underwent treatment for acute lymphocytic leukemia. Although Kahn has been in remission since age six, his desire to help others fight cancer continues to thrive along side Cartridges for a Cure.

"The Volvo for life Award means so much to me," Kahn said. "My cartridge recycling business started out as a simple way to give back to the hospital that did so much for me as a child. Now, Cartridges for a Cure is on a roll. I hope the program continues to grow and benefit from this incredible honor from Volvo."

The 5th Annual Volvo for life Awards will be hosted by actor Benjamin Bratt, with scheduled appearances by Hank Aaron, Val Kilmer, Eunice Kennedy Shriver, Dr. Sally Ride, Maya Lin and Sen. Bill Bradley. The evening will also feature musical performances by Swedish sensation, The Sound Track of Our Lives, Kaissa and The Tommy Castro Band. The six remaining finalists in the initiative will receive a donation of $25,000 to the charities of their choice. The remaining finalists are:

Safety:
-- Kendall Phills of Charlotte, N.C. lost her former NBA star husband in a
nationally publicized street racing accident in 2000. Phills is now a
powerful advocate for safe driving and with her initiative, "Be
Safe-Drive Smart," she takes her husband's wrecked car on tour to
educate North Carolina teens about dangerous driving habits.
-- Rosamond Carr, of South Orange, N.J., opened an orphanage to care for
young victims of Rwandan genocide. The Imbabazi Orphanage is currently
home to 124 children. Carr passed away September 29, 2006, but her
legacy lives on in the hundreds of children she rescued at the
orphanage.

Quality of Life:
-- Rev. Faith Fowler of Detroit, Mich., runs a variety of programs that
benefit the local homeless, mentally ill and mentally impaired
populations in her inner-city neighborhood.
-- Laura Moore of Lilburn, Ga., founded the Dream House, a transitional
foster home to provide loving care for medically fragile children,
while recruiting and training foster parents to take care of them.

Environment:
-- Robina Suwol, a Van Nuys, Calif. mom, advocates for policies to protect
school children from harmful chemicals.
-- Bonnie Swanson, an Indian River County School system principal in Vero
Beach, Fla., led her nine- and ten-year-old students to raise money for
and create a local, permanent nature reserve.

Alexandra Scott Butterfly Award Winner Unveiled

In addition to the three category winners, Volvo also named 15-year-old Samita Mohanasundaram of Nashua, N.H. the winner of the Third Annual Alexandra Scott Butterfly Award. The award was created by Volvo Cars of North America to honor young heroes who do the extraordinary in the areas of Safety, Quality of Life and Environment in the name of Alexandra Scott, a Volvo for life Awards winner from Wynnewood, Pa., who passed away at age eight from cancer. She raised more than $1 million for pediatric cancer research through lemonade sales and other fundraising activities. Parents Jay and Elizabeth Scott continue promoting Alex's cause and raising money for pediatric cancer research through their foundation, Alex's Lemonade Stand.

More than half of Mohanasundaram's lifetime has been dedicated to helping others. Her volunteering efforts range from collecting and donating thousands of books to impoverished children in India to organizing a card-signing drive for Florida's hurricane-affected residents. Mohanasundaram will be recognized by the Scotts at the Volvo for life Awards Ceremony and will receive a $25,000 contribution to the charity of her choice.

For more information on the Volvo for life Awards and to view this year's nominees' and finalists' stories, visit http://www.volvoforlifeawards.com/.

Source: Volvo Cars of North America

Posted by Frank at 8:44 AM

The Lean Enterprise Institute Offers Workshops Help Western Companies Compete

CAMBRIDGE, Mass. -- A series of 10 lean production workshops will help companies in the Western U.S. defend jobs, improve profits, and cut costs, according to the nonprofit Lean Enterprise Institute (LEI), which is running the workshops.

The workshops will run from 8 a.m. to 4 p.m. at the Westin Los Angeles, 5400 West Century Blvd., Los Angeles, CA. LEI runs workshops in a different region of North America every month on how to implement lean principles in manufacturing and administrative processes.

Lean principles cuts costs and inventories rapidly to free cash and resources, which is critical in a competitive world economy. Lean supports profitable growth by improving productivity and quality, reducing lead times, and freeing resources. For example, it frees office and plant space and increases capacity so companies can add product lines, in-source component production, and increase output of existing products. Companies implementing lean can take advantage of economic growth by increasing sales while controlling costs.

Complete workshop descriptions are on the Training page of the LEI web site at http://www.lean.org/Events/ or by calling (617) 871-2900. The workshops, which cost $800 daily, are:

April 17
-- Value-Stream Mapping (1 day)
-- Business Process Value-Stream Mapping (1 day)
-- Creating Continuous Flow (1 day)
-- Lean Problem Solving (1 day)

April 18
-- Key Concepts of Lean, An Introduction to the Toyota Production System
(2 Days)
-- Lean Product Development (2 Days)
-- Making Materials Flow (1 Day)
-- Fundamentals of Lean Production, Creating Stability in the 4Ms (1 Day)

April 19
-- Creating Level Pull (1 Day)
-- Standardized Work, The Foundation for Kaizen (1 Day)

About LEI
Based in Cambridge, MA, the Lean Enterprise Institute (LEI) is a 501(c)(3) nonprofit education, publishing, and research center founded by James P. Womack PhD, in August 1997 to give people simple but powerful tools that enable them to apply a set of ideas known as lean production and lean thinking, based on the Toyota Production System. The institute's global mission is to be the leading educator for maximizing value and minimizing waste. For more information visit the LEI web site at www.lean.org .

Source: the Lean Enterprise Institute

Posted by Frank at 8:42 AM

Chrysler Group Recognized for Safety Efforts

- Chrysler Group Receives 87 Safety Awards from the National Safety Council

- Eighty-Nine Percent of the Chrysler Group's U.S. Manufacturing Plants Receive Awards

AUBURN HILLS, Mich. -- The National Safety Council (NSC) recently presented the Chrysler Group with 87 safety awards. Eighty-nine percent of Chrysler Group's U.S. manufacturing plants received honors with 53 locations receiving multiple awards.

There were three categories of awards issued by the NSC. These included the "Occupational Excellence Achievement Award" which recognizes participants that have a lost-work-day incidence rate which is at least 50 percent lower than the average of other facilities within their Bureau of Labor Statistics grouping, the "Recognition of Significant Improvement Award," acknowledging facilities that demonstrate a minimum of 20 percent reduction (from the prior year) in injuries and illnesses that involved days away from work and the "Perfect Record Award" which recognizes operations which have completed a period of at least twelve consecutive months without incurring an occupational injury or illness that resulted in days away from work.

The following locations received Occupational Excellence Achievement Awards:

-- Auburn Hills (Mich.) Tech Center - UAW Locals 412, 212, 889
-- Pacifica Advanced Product Design Center (Carlsbad, Calif.) - UAW Local
509
-- Jeep Truck Engineering (Detroit) - UAW Locals 212, 412
-- Pilot Plant (Auburn Hills, Mich.) - UAW Local 212
-- Conner Avenue (Detroit) Assembly - UAW Local 212
-- DaimlerChrysler - Advance Manufacturing Engineering
(Auburn Hills, Mich.)
-- Warren (Mich.) Stamping - UAW Locals 412, 869, 889
-- Twinsburg (Ohio) Stamping - UAW Locals 122, 573
-- Mount Elliot Tool Die (Detroit) - UAW Local 212
-- Warren (Mich.) Truck Assembly - UAW Locals 140, 412, 889
-- Toledo (Ohio) Assembly - Parkway - UAW Local 12 Jeep Unit
-- Toledo (Ohio) Assembly - Stickney - UAW Local 12 Jeep Unit
-- Toledo (Ohio) North Assembly - UAW Local 12 Jeep Unit
-- Jefferson North (Detroit) Assembly - UAW Locals 7, 412, 889
-- Newark (Del.) Assembly - UAW Locals 1183, 1212
-- St. Louis North Assembly - UAW Locals 136, 597
-- DaimlerChrysler - U.S. Truck Activity Vehicle Assembly
(Auburn Hills, Mich.)
-- Belvidere (Ill.) Assembly - UAW Locals 1268, 1761
-- Sterling Heights (Mich.) Assembly - UAW Locals 412, 889, 1700
-- DaimlerChrysler - U.S. Small/Premium/Family Vehicle Assembly
(Auburn Hills, Mich.)
-- Trenton Engine (Mich.) - UAW Locals 372, 412, 889
-- Mack Avenue Engine I (Detroit) - UAW Locals 51, 412, 889
-- Mack Avenue Engine II (Detroit) - UAW Locals 51, 412, 889
-- DaimlerChrysler - U.S. Engine/Foundry (Auburn Hills, Mich.)
-- Detroit Axle - UAW Locals 961, 889, 412
-- Indiana Transmission I - UAW Locals 685, 1302
-- Indiana Transmission II - UAW Locals 685, 1302
-- Kokomo (Ind.) Casting - UAW Locals 1166, 1302
-- Kokomo (Ind.) Transmission - UAW Locals 685, 1302
-- Toledo Machining - UAW Local 1435
-- DaimlerChrysler - U.S. Transmission/Casting/Machining
(Auburn Hills, Mich.)
-- DaimlerChrysler - U.S. Powertrain Manufacturing (Auburn Hills, Mich.)
-- Center Line (Mich.) Parts Distribution Center - UAW Locals 412, 889,
1248
-- Denver Parts Distribution Center - UAW Local 186
-- Detroit Parts Distribution Center - UAW Local 1248
-- Fontana (Calif.) Parts Distribution Center - UAW Local 509
-- Marysville (Mich.) Parts Distribution Center - UAW Local 889
-- Memphis Parts Distribution Center - UAW Local 1086
-- Milwaukee Parts Distribution Center - UAW Local 75
-- Minneapolis Parts Distribution Center - UAW Local 125
-- New York Parts Distribution Center - UAW Local 3039
-- Orlando Parts Distribution Center - UAW Local 1649
-- St. Louis Parts Distribution Center - IBT Local 618

The following locations received Recognition of Significant Improvement Awards:

-- Arizona Proving Grounds - UAW Local 509
-- Jeep Truck Engineering (Detroit) - UAW Locals 212, 412
-- DaimlerChrysler Transport (Detroit) - UAW Local 212
-- Toledo (Ohio) CTI (DaimlerChrysler Transport) - UAW Local 12 Jeep Unit
-- Warren (Mich.) Stamping - UAW Locals 412, 869, 889
-- Warren (Mich.) Truck Assembly - UAW Locals 140, 412, 889
-- Toledo (Ohio) Assembly - Parkway - UAW Local 12 Jeep Unit
-- Newark (Del.) Assembly - UAW Locals 1183, 1212
-- St. Louis North Assembly - UAW Locals 136, 597
-- DaimlerChrysler - U.S. Truck Activity Vehicle Assembly
(Auburn Hills, Mich.)
-- Sterling Heights (Mich.) Assembly - UAW Locals 412, 889, 1700
-- St. Louis South Assembly - UAW Locals 110, 597
-- DaimlerChrysler - U.S. Small/Premium/Family Vehicle Assembly
(Auburn Hills, Mich.)
-- Trenton (Mich.) Engine - UAW Locals 372, 412, 889
-- Mack Avenue Engine I (Detroit) - UAW Locals 51, 412, 889
-- Mack Avenue Engine II (Detroit) - UAW Locals 51, 412, 889
-- DaimlerChrysler - U.S. Engine/Foundry (Auburn Hills, Mich.)
-- Detroit Axle - UAW Locals 961, 889, 412
-- Kokomo (Ind.) Transmission - UAW Locals 685, 1302
-- DaimlerChrysler - U.S. Transmission/Casting/Machining
(Auburn Hills, Mich.)
-- DaimlerChrysler - U.S. Powertrain Manufacturing (Auburn Hills, Mich.)
-- DaimlerChrysler - U.S. Manufacturing Operations (Auburn Hills, Mich.)
-- Center Line (Mich.) Parts Distribution Center - UAW Locals 412, 889,
1248
-- Cleveland Parts Distribution Center - UAW Local 573
-- Denver Parts Distribution Center - UAW Local 186
-- Detroit Parts Distribution Center - UAW Local 1248
-- Marysville (Mich.) Parts Distribution Center - UAW Local 889
-- Milwaukee Parts Distribution Center - UAW Local 75
-- Minneapolis Parts Distribution Center - UAW Local 125
-- New York Parts Distribution Center - UAW Local 3039
-- Newark (Del.) Parts Distribution Center - UAW Locals 404, 1212
-- Orlando Parts Distribution Center - UAW Local 1649
-- Portland Parts Distribution Center - UAW Local 492
-- Sherwood Parts Distribution Center (Center Line, Mich.) - UAW Locals
889, 1248, 412
-- St. Louis Parts Distribution Center - IBT Local 618
-- DaimlerChrysler - U.S. Mopar PDC Operations (Center Line, Mich.)

The following locations received Perfect Record Awards:

-- Pacifica Advanced Design Center (Carlsbad, Calif.) - UAW Local 509
-- Jeep Truck Engineering (Detroit) - UAW Locals 212, 412
-- Pilot Plant (Auburn Hills, Mich.) - UAW Local 212
-- Conner Avenue (Detroit) Assembly - UAW Local 212
-- Denver Parts Distribution Center - UAW Local 186
-- Memphis Parts Distribution Center - UAW Local 1086
-- Minneapolis Parts Distribution Center - UAW Local 125
-- St. Louis Parts Distribution Center - IBT Local 618

"The Chrysler Group's employee safety record continues to be among the top performing automotive manufacturers," said James Thomas, Director -- Health, Safety & Medical Operations, Chrysler Group. "In the last decade, the Chrysler Group has made great progress in employee safety and health and we are pleased that such an austere organization as the National Safety Council recognizes these successes. The Chrysler Group places a high priority on the safety of our employees. It's one of our core values and beliefs," added Thomas.

The National Safety Council was formed in 1913 and chartered by the United States Congress in 1953. The NSC is a nonprofit, non-governmental international public safety organization dedicated to protecting life and promoting health. The Chrysler Group has been a member of the National Safety Council since 1922 and shares the National Safety Council's history and commitment to protecting the safety and health of its workers and the driving public.

Source: Chrysler Group

Posted by Frank at 8:40 AM

Honda of Tri-Cities Earns Honda's Top Dealership Award

KENNEWICK, Wash.-- American Honda Motor Co., has awarded Honda of Tri-Cities the 2006 Honda President's Award. This award is presented to the top 15 percent of Honda dealerships across the country that have achieved a rigorous set of objectives encompassing all areas of operations - customer service and satisfaction, facility operation, training and sales.

The President's Award is the highest honor bestowed on Honda dealerships. Annually, award criteria are modified to challenge dealerships to achieve new levels of customer satisfaction. Over 1,000 Honda automobile dealerships across the country participate in the program, with 170 earning this prestigious award for 2006. This is the second time that Honda Lithia of Tri- Cities has earned the President's Award.

"It took a team of dedicated professionals to achieve the objectives established for the 2006 President's Award," say Richard Colliver, executive vice president of American Honda. "We are proud to have Honda of Tri-Cities in the Honda family and we know our customers will benefit from working with this award-winning team."

"Winning the President's Award is a tremendous honor for our dealership and staff," said Danny Hart Honda of Tri-Cities General Manager. "We are pleased to be recognized by our partners at Honda, however, more importantly, the Award is recognizing Honda Tri-Cities for its consistently exceptional customer sales and service survey results. Earning customer satisfaction is something we strive for each and every day, and this award is a meaningful validation that we are, in fact, accomplishing our core goal."

Honda of Tri-Cities offers two fuel-efficient hybrid models - the Civic Hybrid and Accord Hybrid - in addition to the full line of Honda vehicle, including the Accord, Civic, Fit, Odyssey, Pilot, Element, Ridgeline, S2000, and the all-new CR-V.

About Lithia

Lithia Motors, Inc. is one of the largest full-service new vehicle retailers in the United States with 105 stores in 45 markets located in 15 states in the Western and Midwestern United States. Lithia offers 28 brands of new domestic and imported vehicles, all makes of used vehicles, service and parts, and finance/insurance. Internet sales are centralized at "http://www.lithia.com-america/'s Car & Truck Store". Lithia had total revenues of $3.17 billion in 2006.

Source: Lithia Motors, Inc.

Posted by Frank at 8:39 AM

Can Toyota’s Scion keep its edge?

For the automotive industry, it was the height of hip.

At the Chicago auto show, Toyota's Scion brand unveiled two new models in two versions — one for real life, and another for virtual shoppers in “Second Life,” the popular online universe. Visitors to “Scion City” in the virtual world could test drive the new xB and xD models and buy computer-simulated versions of the vehicles.

It was the latest effort by Toyota to keep the Scion brand relevant for its youthful target market, a task that is growing more complex as the brand gows with new models and stronger sales.

Posted by Frank at 8:27 AM

Ford recalls F-150s over tailpipe fire fear

WASHINGTON - Ford Motor Co. on Wednesday told dealers to temporarily stop selling certain 2008 F-series Super Duty diesel pickups after receiving reports of flames shooting out of the vehicle’s tailpipe.

Ford said it was recalling 37,400 F-Series Super Duty trucks with 6.4-liter diesel engines. The majority of the pickups — 29,000 — were still on dealer lots, the automaker said.

Ford spokesman Dan Jarvis said it received three reports of flames coming from the truck’s tailpipe, caused by leaking fuel that ignited in the exhaust system’s diesel particulate filter near the tailpipe.

Posted by Frank at 8:27 AM

Reminder: Change oil every ... 12,000 miles?

DETROIT - Most major automakers agree: The adage that you should change your car’s oil every 3,000 miles is outdated, and even 5,000 miles may be too often.

Ford Motor Co. became the latest manufacturer to extend its oil life guidelines, making public that it is raising the recommended oil change interval from 5,000 miles to 7,500 on its newly redesigned 2007 models and all subsequent redesigned or new models.

The company, like many other manufacturers, said Tuesday that higher oil quality standards and new engine designs were responsible for the change, which affects vehicles driven under normal conditions.

Posted by Frank at 8:27 AM

10 car songs that hit on all cylinders

It was recently reported that Toyota will pass General Motors this year to become the world’s No. 1 automaker. This has far-reaching ramifications for the business world, of course, but it also may have a profound affect on music.

Over the years, American cars have often been celebrated in song. Certain models have been immortalized by artists in love with machines manufactured in and around Detroit. Now Toyota threatens that relationship.

Music aficionados are familiar with “Mustang Sally,” but would “Celica Sally” produce the same nostalgia someday? Is “Little Deuce Coupe” in danger of being replaced by “Little Green Prius”?

Posted by Frank at 8:27 AM

Projecting Flat U.S. Sales, Buick Calls '07 a Transitional Year

'Work in Progress' Includes Three New Models to Reach 'Grown-up' Buyers

DETROIT -- While Buick is building momentum in China, the General Motors Corp. premium brand is shrinking in its home market, making 2007 a year of transition for the automaker, which is rolling out three new vehicles. Buick's VP-marketing and advertising called the new Enclave crossover 'smoking hot.'

Steve Shannon, general manager of Buick, told an Automotive Press Association luncheon this week that 2007 is a transitional year for Buick in the U.S. He projected sales would be flat this year, partly due to production being halted for the 3-year-old Terraza minivan this summer. He declined to discuss how 2008 sales would play out. Buick also stopped production on its Rendezvous SUV-styled crossover in December, a model that attracted younger buyers.

The average age for a Buick buyer is 60 years old: 67 on the car side and 53 on the truck side, Mr. Shannon said. Buick is seen as a stodgy brand catering to older consumers, but Mr. Shannon expects to lower the average age of his buyers by only two or three years in the next couple of years, calling his target "grown-ups." Many of his target buyers have remained loyal to Buick over the years.

Posted by Frank at 8:23 AM

Nissan Reports February Sales in Europe

TRAPPES, France -- Nissan Europe reported total sales of 32,468 vehicles(x) in February 2007, a decrease of 4% compared to the same month last year. Year to date, Nissan sold 61,874 vehicles in Europe, a decrease of 5.3% compared to the same period last year.

Total industry volume was down 2.8% this month in Western Europe, compared to last year, particularly in markets such as Spain, Portugal and Germany (down 14% vs last year). Furthermore, following Nissan's run-out of three products from the popular C and D segments (Almera, Tino and Primera) at the end of last year, Nissan reported a decline in sales for the month of February.

Despite this, the Russian and UK markets performed well, as did Eastern Europe and the Nordic regions. Sales of the new Qashqai have just begun for which the initial order bank shows a promising start.

COUNTRY HIGHLIGHTS

- For the region of Russia, Ukraine and Kazakhstan, Nissan sold 6,644 units in February, registering an increase of 80% compared to last year. Year to date Nissan sold a total of 11,699 units in these countries, up 88.8% compared to the same period last year.

- In the UK, Nissan sold 2,235 units in February, an increase of 3.7% compared to last year. Year to date Nissan sold 6,486 units in the UK, down 16.0% compared to the same period last year.

- In Eastern Europe (Hungary, Poland, Czech Republic and Slovakia), Nissan sold 1,399 units, an increase of 38.2% compared to last year. Year to date, Nissan sold 2,261 units in Central and Eastern Europe.

- In Italy, Nissan sold 3,834 units in February, down 14.6% compared to last year. Year to date Nissan sold 6,957 units in Italy, down 19.1% compared to the same period last year.

- Nissan in Spain sold 4,255 units in February, down 15.3% compared to last year. Year to date Nissan sold 7,106 units in Spain, down 19.1% compared to the same period last year.

Posted by Frank at 8:19 AM

GEICO Philanthropic Foundation Grant to Fund Driver's Education Programs in Florida

LAKELAND, Fla. -- A grant from the GEICO Philanthropic Foundation will help students at eight Florida high schools practice safe driving techniques through the use of driving simulators.

Each school participating in the program will receive a "peddle car" simulator to be used as a teaching tool for parallel parking and impaired driving awareness.

These simulators will primarily be used at safety fairs in conjunction with "drunk goggles" to illustrate the impairment drinking can have on drivers. Young drivers will be able to test their driving skills when they get behind the wheel of the simulator and learn about the destructive possibilities of driving impaired.

The GEICO Philanthropic Foundation's grant to the Florida Safety Council is helping fund the state's driver's education program. GEICO's regional vice president, George Rogers, explained, "This grant will help improve driver's education initiatives throughout Florida. GEICO is focused on improving teen safe driving and giving teens the knowledge that is needed when learning to drive."

The Florida Safety Council is also responsible for the Roadwise Programs. This program is designed to continually develop methods to better train students, including 30 real life scenarios that demonstrate why certain traffic rules are important. This live footage is designed to engage students in the learning-to-drive process.

GEICO (Government Employees Insurance Company) is the fourth-largest private passenger auto insurer in the United States. It provides auto insurance coverage for more than 7 million policyholders and insures more than 12 million vehicles. GEICO, a member of the Berkshire Hathaway group of companies, is rated A++ for financial stability by A.M. Best Company. GEICO keeps its rates low by dealing directly with the customer. GEICO provides consumers with outstanding sales, service and claims capabilities on its geico.com Web site 24 hours a day, seven days a week. Consumers may also contact the company at its toll free 1-800-841-3000 number. 15 minutes could save you 15% on car insurance. For more information, go to http://www.geico.com/.

Source: GEICO

Posted by Frank at 8:19 AM

Toyota Counters NHTSA Crash Test Result

TOYOTA HAS GONE ON THE offensive to counter a decent score given its Tundra pickup by the National Highway Traffic Safety Administration (NHTSA) in its head-on crash test.

NHTSA gave the truck four stars--good but not stellar. Toyota issued a release yesterday arguing that its own data shows a consistent five-rating, per NHTSA criteria. The company, for whom Tundra is a critical product if it is ever to crack the domestic hold on pickup, said, in a release: "We are currently reviewing both our internal data and NHTSA data to see what can be done in the future."

Posted by Frank at 8:19 AM

Acura Brings Sponsored Events To Fans Missing The Action

FOR THE SAILBOAT RACING ENTHUSIASTS who couldn't get to the events, the Honda division is posting highlights of a special broadcast of the races on a number of racing and sailing Web sites and will rebroadcast it in its entirety later this month. It also will be the focus of a direct-mail and magazine campaign during May. It first aired on ESPN2 and features Gary Jobson, former All-American collegiate sailor, ESPN analyst and sailing tactician for Ted Turner.

Acura sponsored the Acura Key West Race Week in January and the Acura Miami Grand Prix last week.

The programs feature footage shot from helicopters and chase boats, interviews with defending champ Ernesto Bertarelli and others, Acura marketing and other material. They will be direct-mailed to sailing enthusiasts via a 10-minute DVD and will be sewn into the May America's Cup edition--the biggest of the year, in terms of readership--of Sailing World, which has 60,000 subscribers. The DVD contains a brand spot and an ad for the Acura RDX.

Posted by Frank at 8:19 AM

March 21, 2007

President Bush tours Ford's Kansas City Hybrid Plant

* President tours Kansas City Assembly Plant’s hybrid assembly line to view production of Escape Hybrid and Mariner Hybrid.

* President thanks Kansas City Assembly Plant employees for helping to deliver energy security by building hybrids and E85 vehicles.

* KCAP employees hear President explain how American technology and innovation will lead to energy security.

KANSAS CITY, MO – Ford Motor Company hosted President George W. Bush at the company’s Kansas City Assembly Plant on Tuesday, where the President thanked employees for being part of the solution to the country’s energy issues by building hybrid and E85 vehicles.

The President toured the hybrid assembly line and addressed more than 300 employees about the role American technology and innovation will play in delivering energy security to the country.

“Technology changes the way we have lived our lives and technology is going to change the way we drive our cars,” said the President. “You're making a new kind of automobile that is literally a part of changing America for the better.”

Alan Mulally, president and CEO, Ford Motor Company, welcomed President Bush to the plant and thanked him for coming to see first-hand how Ford is delivering advanced technology vehicles to address climate change and energy security.

“Ford stands ready to work with the Administration and Congress to reduce our nation’s dependence on foreign oil,” Mulally said. “At Kansas City Assembly, we are doing some exciting things. In addition to producing the nation’s first hybrid electric SUV, we are also building the best-selling pickup truck in the world – the Ford F-150 – capable of running on E85 ethanol, gasoline or any combination of the two fuels.”

“We are also developing a range of advanced technologies that improve fuel efficiency, such as clean diesel, plug-in hybrids, hydrogen internal combustion engines, hydrogen fuel cells and advanced gasoline engines," Mulally adds. “These advanced technologies will help reduce green house gas emissions and lessen our dependence on foreign petroleum.”

Ford recently invested $100 million in its Kansas City plant to produce the new, 2008 model of both the conventional and hybrid Ford Escape. Escape was the world’s first hybrid SUV.

In addition to the Ford Escape and Mercury Mariner Hybrid vehicles and E85-capable F-150 pickup, Ford showed the President the Ford Edge with HySeries Drive™ – the world’s first drivable fuel cell hybrid electric vehicle with plug-in capability.

“It is an extraordinary honor for us to welcome the President into our plant,” said Ken Ward, plant manager, Kansas City Assembly. “Our employees had the opportunity to explain the hybrid production process and demonstrate their commitment to building the best hybrid and E85 vehicles in the world.”

Posted by Frank at 7:01 AM

Mazda partners with major Karting world brands

Automaker commits over $100,000 to grassroots support

Sebring, FL -- Mazda North American Operations used the annual sportscar racing extravaganza known as Sebring to announce the signing of multi-year contracts with the leading kart racing organizations in the U.S.A. These commitments further expand Mazda’s leadership in grassroots road-racing, and represent the largest ever commitment to karting from an automaker.

Mazda has signed partnership agreements with multiple sanctioning bodies and events, and will be highly involved with the following:

* World Karting Association (WKA)
* Champ Car Rotax Kart Challenge
* Snap-on Stars of Karting presented by IndyCar
* Superkarts! USA (SKUSA)
* Newcastle Motorsport Park ( Indiana)
* Rock Island Grand Prix (the largest professional kart street race in the world)

Mazda’s support will consist of both traditional sponsorship funding towards prize money and operating costs, as well as unique benefits such as business-partner pricing on new Mazda vehicles for kart racers who belong to those organizations.

Over the past decade, Mazda has become the brand of choice for road-racers across North America. Over 9,000 grassroots racers compete in various classes with the Sports Car Club of America (SCCA) and the National Auto Sport Association (NASA). Now, kids still years away from their driver’s license, can start their professional motorsports career in the Mazda family.

“We are committed to developing the next generation of racers with a ladder system that provides drivers with Mazda and Mazda-powered open and closed-wheel cars throughout their careers,” said Robert Davis, Senior Vice President, Product Development and Quality, and the man responsible for Mazda’s North American motorsports operations under the MAZDASPEED Motorsports Development banner. “With this karting initiative, we can now connect with an even larger and younger base of enthusiasts. Many Formula 1 and Indy 500 champions have started their careers in karting – kids may race, but it is not child’s play.”

Now, a driver can begin in karts and progress upwards through the Skip Barber Race Series, Club Racing Formula Mazda, professional Star Mazda, and finally to Formula Atlantic, all with Mazda.

A great example is B-K Motorsports’ driver Jamie Bach who races in the American Le Mans Series. Jamie noted that "What Mazda has been able to announce in motorsports recently is amazing. Today's announcement about their new karting involvement is just another example of something no other car company has ever done for racers. My sister Becky and I really enjoyed our time racing in the WKA. I started when I was nine and Becky started when she was seven. Then I had the chance to go on to Skip Barber Racing School...then the standard Formula Mazda...and next the pro Formula Mazda. And now, Mazda’s American Le Mans LMP 2 program... unbelievable."

On any given weekend, there are more Mazdas on the road-race tracks of America than any other brand of vehicle. At the track, you’ll see MX-5 Miata, RX-8, MAZDA3, MAZDA6, RX-7 and other vintage Mazda models competing, because every Mazda has the Soul of a Sports Car. In fact, the fastest growing road-racing class in the U.S. is the SCCA’s Spec Miata class, with nearly 1,500 first- and second-generation Miatas tearing up America’s racetracks, making it the most-raced production car in the world. Mazda’s involvement in motorsports extends to its relationship with Mazda Raceway Laguna Seca, one of the world’s premier road-racing circuits, and the Skip Barber Schools for driving and racing.

Source: Mazda

Posted by Frank at 6:47 AM

VW TSI: More PS, Less CO2

THE TSI FROM VOLKSWAGEN - JUST ONE YEAR ON OFFER: MORE THAN 41,000 SOLD IN GOLF, JETTA & TOURAN MODELS

TSI stands for maximum power with minimum fuel consumption

140 PS TSI with the fuel economy and CO2 values of an 80 PS engine

WOLFSBURG, Germany - Maximum power at minimum fuel consumption: the TSI engines with twin charging have stood for this magic formula for more than a year. In this time, more than 41,000 Golfs, Jettas and Tourans have been delivered with TSI engines.

So far, there are two versions of this engine, equipped with both a supercharger and a turbocharger. They develop 103 kW (140 PS or 138 bhp) and 125 kW (170 PS or 168 bhp) respectively. What is astounding is that the fuel economy and CO2 emissions of a Golf, Jetta or Touran TSI with 140 PS are comparable to those of the 80 PS versions. And what’s more, they offer better driving performance. The newest model with TSI engines in its programme is the Golf Estate. Starting 1st June, this car will be on the streets in Germany. Initially the 140 PS TSI will power the Golf Estate, followed soon thereafter by the 170 PS TSI.

Volkswagen currently offers TSI engines in the Golf, Golf Plus, CrossGolf, Jetta and Touran. By the end of this year, the new Tiguan will also be starting with a version of the TSI engine. Even a natural-gas powered TSI is being tested on board a Passat – a reflection of the great potential of this unique new economical and "torquey" engine generation.

The basic technical characteristic of the TSI is downsizing. The displacement of the engine is frozen or even reduced because the clever charging system guarantees clean thrust and low costs. For example, a Touran with the 140 PS TSI consumes only 7.4 litres of fuel per 100 kilometres (about 38 mpg). That’s why already ten percent of all Tourans of the current generation are being ordered with TSI engines. Because of their innovative design with 1.4 litre displacement plus supercharger and turbocharger, the TSI engines built for the Touran in the German engine factory in Chemnitz can be offered for about 1,600 euros less than diesel engines of comparable power. In the Golf, the TSI offers a price advantage of up to 2,500 euros.

The new powertrain era of the TSI engines began early in 2006. Since then, the TSI badge has developed into a synonym for "torquey", economical VW engines, as did the TDI, FSI and TSFI before it. The Golf GT was the first car in the world with a TSI. The Golf GTI’s "little brother" can claim 170 PS output and 240 Newton metres (about 177 pound feet) of torque with an average fuel economy of 7.2 litres per 100 km. The sporty Golf requires just 7.9 seconds to break the 100 kilometre per hour mark (about 61 mph) from a standing start; its top speed is 220 kilometres per hour (about 137 mph). A six-speed manual gearbox is standard in the Golf GT, while the ground-breaking dual clutch gearbox DSG is optionally available, as for all other TSI models as well. Furthermore, Volkswagens like the Golf GT with TSI prove that economy, sportiness and sovereignty do not mutually exclude each other. On the contrary: the thrust of the TSI, smoothly initiated by the supercharger and maintained by the turbocharger without fading over a broad range of engine speeds, just can't be offered in this form by any other engine design in the segment.

Posted by Frank at 6:46 AM

Fusion gives Ford an on/offline hit

* “Ford is definitely back in the car business in a big way with this car.”

* “Ford really hit it on the nail with this one.”

* “The Fusion is the first American car I’ve owned in 20 years.”

* “ Ford is building the right kind of cars.”

According to the J.D. Power and Associates 2006 New Autoshopper.com Study SM, 77 percent of new vehicle buyers consult independent online resources during their search for a new vehicle. Here are some verbatim comments about the Ford Fusion posted to Yahoo! Autos (www.autos.yahoo.com), one of the industry’s most visited automotive Web sites:

1. My Fusion Smoked a Camry This Morning!!! “Ford is definitely back in the car business in a big way with this car. My Fusion is faster, has better fuel economy, looks better and handles better than the Camry or Accord. The best part is it’s $4,000 less, which means you'd be crazy not to choose the FUSION! This car is waking AMERICA up and slapping them across the face with American engineering taking center stage again where it belongs. At $249 per month for 39 months it’s a no-brainer.” – Tommy from Greenville, NC

2. An American Really Worth Considering!!! “I bought this car a few weeks ago. I was between a Saturn Aura XR and this one. I felt more comfortable in this car. I did not like the feel of the Aura – something was missing when I was turning the wheel – just did not feel right. I road this car and it felt like GEM!!! Everything is wonderful about this car with the exception of the wide turns. Other than that, no complaints. Ford really hit it on the nail with this one. Finally an excellent American product that is worth considering! If you are considering a sedan like Honda or Toyota, I highly recommend you look at this car. You will not be disappointed. That is a promise.” – Kendrick from Hamilton, NJ

3. Fusion is Best in its Class!!!! “We just purchased a brand new 2007 Ford Fusion. Overall I have no complaints about this car. We love it. We did our research on this car before we purchased it, and the FUSION came HIGHLY recommended. Great value. The four-cylinder takes off just like a V-6. Ford has surpassed our expectations with this car. Love the satellite radio and the upgraded sound system! Great job FORD!!!” – Audrey from Tyler, TX

4. Ford Fusion’s the Ultimate “This car is great. I could say it is the best mid-size car in the U.S. The Toyota Camry has nothing over the Fusion! I recommend for people to buy a Ford Fusion before you think about any other car.” – DH from Albuquerque

5. GREAT Car! “I have a 2007 Fusion. The car rides very smooth and has easy handling. The car looks more modern and stylish, unlike the Accord and Camry, which look too much like a “family car”. I am very satisfied overall with the Fusion. It is a money saver as far as gas goes; a little less than 400 miles on a full tank...I love it!” – Tina J. from Norfolk, VA

6. Ford Surprises! “This is my first Ford ever which I waited one year to buy. So far I have been very impressed. I was a huge Toyota fan, but this car and all the new Ford products have changed my perception completely about Ford’s quality and commitment to change. It will not be long before the American car companies take over the market again!” – Rahul from Livonia, MI

7. Sporty, Quiet and Smooth “My wife and I drove a few different models before we drove the Fusion and it is by far the quietest and smoothest of like vehicles. It has lots of power and gets very good fuel mileage. We were trading in a sports car and were worried about losing the fun. That didn't happen with our new Fusion. I would recommend this car to anyone. Period. Ford is building the right kind of cars.” – JC from Cottage Grove, OR

8. Beats BMW and Audi; Excellent Car “I looked at Toyota, Honda, Audi and BMW before purchasing the AWD Fusion. The Fusion is the first American car I’ve owned in 20 years. After three months, I am extremely pleased with my purchase.

The more I drive my Fusion, the more I like it. My previous car was an Audi A4. Boy, what a terrible car that was! In the shop three times a year (had to tow it in twice) and the service costs were astronomical. My opinion is that while Audi and BMW are OK cars, they are not really worth the price and only provide the ILLUSION of quality. The Fusion is truly a great value and a great quality car that handles like a dream.” – Burt from Milpitas, CA

9. Fusion with AWD is an Excellent Buy “I've always kept my eye on the Fusion, and as soon as they released a car with AWD, I had to buy it. Boy, am I glad. This car handles extremely well. I’ve been able to test in the rain and it was smooth. I think the Fusion also is a very nice design. The chrome accents make this car look a step above the competition.” – Kelly from Chicago

10. Pleasantly Surprised “ This being our first new car purchase, we spent a lot of time test-driving different makes/models for four-door sedans. We finally narrowed the final choice to a Nissan Altima or Ford Fusion. We were surprised to find that the Fusion won handily in the styling and interior comfort departments (imo). The dark leather seats and interior are gorgeous and the car handles very nicely. Ride is quiet. Only 1K miles so far, but averaging 27 mpg (city).

My wife has had several people ask, ‘what kind of car is that?’ Little do they know it cost less than $20K. I think this car is the best kept secret in the market – still haven't seen many on the road. The only negative to mention is that rear visibility is lacking, due to the car’s angle and window size. Other than that, I’m very impressed (shocked?) to see an American company produce a car of this quality.” – WS from Denver

Posted by Frank at 6:37 AM

The Volkswagen Tiguan, virtually German

Interactively step by step from a concept car to a production vehicle

WOLFSBURG, Germany - A website featuring high-quality animations, real driving scenes and exclusive download features puts Volkswagen’s new offroad vehicle on computer screens in almost 50 countries eight months ahead of its launch.

At www.volkswagen.de/tiguan, potential customers can follow the development of the Tiguan in five layers from show car to production vehicle at the so-called Tiguan Base – a virtual building. Users can get to know the Tiguan world and move around it interactively. As the launch of the Touareg’s little brother approaches, more and more information about the real production vehicle will be revealed and the website content will become increasingly spectacular.

One special highlight will come in June, three months before the official world premiere of the Tiguan at the Frankfurt Motor Show, when the production model is revealed exclusively to Tiguan Base users. Then you will be able to go on a virtual test drive with your own configuration of the sports utility vehicle (SUV).

Layer one has already been added: In a 3D animation, you get a 360-degree view of the show car from the L.A. Motor Show and can take a close look at the vehicle details. One special feature in this phase is the interactive e-card: The show car can be placed against your own background allowing, for example, you to add it to a picture of your house.

An information service will keep you updated via e-mail and inform you about the most important content. Also, when you are out, you won’t lose touch with the Tiguan. You can download information on the car using your mobile phone via a WAP portal.

This extensive Tiguan website can be used in almost 50 countries in the local language. You can reach the Tiguan Base via your country’s Volkswagen website. Users in each participating country will be entered in a draw to win an exclusive trip to the world premiere of the Tiguan at the Frankfurt Motor Show. 65,000 people have already registered on the Tiguan Base.

From the very start, Volkswagen wanted to get potential customers involved with the Tiguan. Readers of AutoBild magazine were asked to think up a name and came up with the invented name that is formed from tiger and iguana. Over 350,000 readers from all over Europe took part in this campaign alone.

Posted by Frank at 6:31 AM

Ford boasts hybrid lineup

* The Ford Escape Hybrid is built at Kansas City Assembly Plant, where President George W. Bush will visited Tuesday, March 20.

* Ford Motor Company is the only American auto manufacturer with full hybrid vehicles on the road today with the Ford Escape and Mercury Mariner Hybrids.

* The 2008 Escape and Mariner Hybrids qualify for Federal income tax credits of up to $3,000 –the highest of any hybrid.

* Ford invested $100 million in the Kansas City Assembly Plant for production of the 2008 Escape and Mariner, including hybrid models.

* More Ford hybrids coming: Ford Fusion and Mercury Milan launch in 2008.

DEARBORN, Mich. – In 2004, Ford Motor Company introduced the world’s first hybrid from an American automaker and the world’s first hybrid SUV, the Ford Escape Hybrid. Today, the 2008 Ford Escape Hybrid has a new bolder design, numerous engineering refinements that deliver even better real world fuel economy and the highest Federal income tax credits available on any hybrid – up to $3,000.

The new 2008 Mercury Mariner Hybrid shares all of the technical improvements and value, but offers its own modern styling. In addition, insurance discounts of up to 10 percent are available in many states on both models.

“Ford is committed to hybrid and other powertrain technologies as part of our global strategy to deliver improved fuel economy to our customers, lower emissions and energy security,” said Nancy Gioia, director, Sustainable Mobility Technologies and Hybrid programs. “Both the Escape and Mariner Hybrids have been great successes, and we look forward to adding to our hybrid fleet with the Ford Fusion and Mercury Milan Hybrids launching next year.”

Since being introduced in 2004, Ford hybrids have achieved increased sales each year, with 2006 total sales reaching just beyond 22,500. In the first two months of 2007, both the Ford Escape and Mercury Mariner Hybrid models have had higher sales than the same period last year.

Ford Hybrid Technology – How It Works

The 2008 Escape and Mariner Hybrids feature a standard 2.3-liter DOHC 16-valve Atkinson cycle four-cylinder engine and a permanent magnet AC synchronous motor. The gasoline engine produces 133 horsepower at 6,000 rpm and 124 lb.-ft. of torque at 4,250 rpm. The electric motor produces 70 kw @ 5,000 rpm and 330V maximum voltage. The net result is 155 horsepower with 0-60 times comparable to a 200 horsepower V-6 engine and a boost in city-driving fuel economy of nearly 75 percent. A smooth-shifting, electronically controlled Continuously Variable Transmission (CVT) is the only available transmission on the hybrid model.

For 2008, engineers made revisions to software in the control system to improve transparency, or the transition between gasoline and electric operation. The transition from all-electric to gasoline power to a combination of the two is now even more seamless and virtually imperceptible to the driver. The four-wheel-disc regenerative brakes have also been retuned to provide better feel.

Both models continue to be “full” hybrids. This means that, unlike other "mild" hybrid vehicles, Escape and Mariner Hybrid can run on 100 percent electric power up to about 30 mph, maximizing in-city fuel economy. Both automatically switch between pure electric power, pure gasoline engine power or combined operation of the two to maximize efficiency and performance.

Full hybrids achieve their greatest improvement in fuel economy during stop-and-go driving where the electric motor is most efficient. The Escape and Mariner Hybrid models provide approximately 75 percent better fuel economy than the conventional Escape V-6, and have a range of 500 miles on a single tank of gas, in city driving.

Highest Hybrid Tax Credit

The 2008 Ford Escape and Mercury Mariner Hybrids achieved increases in ‘real world’ fuel economy performance, when evaluated under the new fuel economy measurement standards instituted by the EPA for all 2008 model year vehicles.

The fuel economy improvements are mainly due to improved aerodynamics, a new electronic power steering system, and a more efficient hybrid battery temperature management system. These enhancements have delivered an increase of 3 mpg in city driving and 1 mpg in highway driving for front-wheel drive (FWD) hybrid models, for an EPA-certified 34 mpg city and 30 mpg highway rating, making these models the most fuel efficient SUVs in the world. The four-wheel drive (4WD) versions of Escape Hybrid and Mariner Hybrid are rated at 29 mpg city and 27 mpg highway.

With these improvements come benefits to the customer including increased tax credits for a hybrid purchase. The Escape and Mariner Hybrids have the highest available Federal tax credit of any hybrid on the road today. The Federal tax credits for the 2008 Escape and Mariner Hybrid FWD models increases to $3,000 (up $400) and the 4WD models are eligible for $2,200 (up $250). The next closest hybrid competitor’s tax credit is $650 less, and the next closest hybrid SUV is $1,700 less.

In addition to the benefits of increased tax credits, hybrid buyers in the states of California, New Jersey, Texas, New York, Maryland, Florida, Kentucky, Georgia and Washington can qualify for discounts on their insurance. Travelers, one of the largest providers of personal insurance products in the United States, offers hybrid drivers discounts of up to 10 percent on certain coverages. The company estimates their hybrid policy business grew by 200 percent in 2006.

Hollywood Going Green With Ford Hybrids

The Ford Escape Hybrid is turning Hollywood green, attracting a wide range of stars including Emmy® award winner and Oscar® nominee Alfre Woodard, versatile TV, film and theatre star Blair Underwood as well as up-and-coming performers such as Lizzie Caplan (CBS’ The Class) and Tyler Hilton (The CW’s One Tree Hill). Grammy ® winner Melissa Etheridge and comedy legend Chevy Chase also are among the celebrities that can be found behind the wheel of the first American-built hybrid.

Hybrid Manufacturing

Ford invested $100 million in the Kansas City Assembly Plant for production of the 2008 model of Escape and Mariner. The investment included training, equipment and tooling such as new hood and liftgate subassembly systems as well as upgraded materials and processes to reduce wind and road noise.

Efficient and innovative manufacturing processes and specially trained employees at Kansas City Assembly Plant allow the company to build the hybrid on the same production line as conventional SUVs.

The plant accommodates installation of unique Escape Hybrid and Mariner Hybrid components at normal line speed. Among the hybrid components are temperature management unit, the electric battery pack, in-dash electrical outlet, drivers-side rear-quarter panel window, regenerative braking system, power cables, steering rack, powertrain, DC-to-DC converter, hybrid-badged doors, cooling system and engine cover.

Posted by Frank at 6:23 AM

GM Partners with CDC, Foundation to Improve Emergency Crash Response

Expert panel to review vehicle crash data to determine better emergency medical response

WASHINGTON, D.C. - The GM Foundation announced today a partnership with the Centers for Disease Control and Prevention (CDC) and the CDC Foundation to develop procedures that will help emergency medical responders better and more quickly determine if a motorist needs care at a trauma center after a vehicle crash.

CDC will convene a panel of more than 20 emergency medical physicians, trauma surgeons, public safety and vehicle safety experts to review real-time crash data from OnStar's Advanced Automatic Crash Notification (AACN) vehicle telematic system and similar systems from other companies to help improve emergency transport and treatment of crash victims. The panel meetings will be funded by a $250,000 grant from OnStar and the GM Foundation to the CDC Foundation. As a federal agency, CDC does not promote or endorse specific products.

"For more than 10 years OnStar has been proud to work hand-in-hand with local medical and public safety communities to create tools to help reduce traffic fatalities and extend needed emergency care," said Chet Huber, president of OnStar. "We are extremely excited to partner with the CDC Foundation and CDC in this ground breaking initiative that has the potential to dramatically impact the lives of our subscribers and all drivers."

Using a collection of sensors, vehicle telemetry systems like OnStar send crash data to an advisor if the vehicle is involved in a moderate or severe front, rear or side-impact crash. Depending on the type of system, the data includes crash severity information, along with data on the direction of impact, air bag deployment, multiple impacts and a rollover (if equipped with appropriate sensors). Advisors can relay this information to emergency dispatchers helping them to quickly determine the appropriate combination of emergency personnel, equipment and medical facilities needed.

"Providing emergency responders with vehicle crash information may help them make the appropriate field triage decisions, so crash victims can get to the right type of health care facility at the right time," said Dr. Richard Hunt director of CDC's Injury Center's Division of Injury Response. "CDC-supported research has shown that care at a trauma center lowers the risk of death by 25 percent for severely injured patients compared with treatment received at a hospital without trauma care services. We look forward to working with the expert panel in cooperation with the National Highway Traffic Safety Administration to better understand how to use this technology to help the emergency medical community save lives."

Traffic safety and emergency medical experts say data from vehicle telematic systems like AACN may be especially important in rural or isolated areas where there may not be a passerby to report a crash and resources of a level I trauma center are too far away to treat the kind of injuries sustained in severe crashes. For example, 60 percent of the nation's fatalities are in rural areas, even though rural areas account for only 20 percent of total annual crashes.

"Time is a critical factor in trauma care," said Dr. David Cone, president of the National Association of EMS Physicians. "The goal is to develop evidence-based protocols that will allow the emergency medical community to effectively use automotive telemetry data to assist in reducing morbidity and mortality through faster patient identification, diagnosis, and treatment."

AACN, first introduced on the MY 2004 Chevy Malibu, evolved from airbag deployment notification systems, which alert OnStar Advisors if a subscriber's airbag has deployed. Airbag deployment notification systems have been on OnStar-equipped vehicles since 1997. For more information on OnStar and Advanced Automatic Crash Notification please visit www.onstar.com.

About the CDC Foundation

The CDC Foundation is an independent, non-profit enterprise that forges effective partnerships between CDC and others to fight threats to health and safety. To learn more, visit www.cdcfoundation.org.

Posted by Frank at 6:21 AM

Ford using video podcast to bring consumers closer to the Edge

* Ford Edge and Rock River Music continue their series of downloadable full-length major label music video podcasts. More than 10,000 downloads have occurred.

* March’s artists include Snow Patrol, Nelly Furtado, Peter Bjorn & John and La Rocca.

DEARBORN – In February, Ford Edge launched the industry’s first free music video podcasts with its partner, Rock River Music. Music fans responded and downloaded more than 10,000 videos at http://www.fordvehicles.com/edgevideocast. The Edge podcast has consistently ranked in the Top 100 on the iTunes most played list throughout February.

This month’s artists include Snow Patrol, Nelly Furtado, Peter Bjorn & John and La Rocca.

“The first month’s response is further proof that we have found a unique way to connect Edge with consumer's appreciation for music, style and technology," says Dave Sanabria, cross vehicle marketing manager for Ford. "The video podcasts are a great way for us to showcase the Ford Edge and be relevant to that audience.”

The series of free music videos from Ford is also available at the Ford Edge Web site at www.fordvehicles.com/edgevideocast, iTunes and other music sites. Once somebody clicks on the series it will be delivered through RSS (really simple syndication) feed. Each month they will receive an automatic update of the series. All monthly episodes will be available for the full year.

About March’s Edge Vodcast Artists and Songs

Snow Patrol – You’re All I Have

UK natives Snow Patrol began as a modest indie rock band in the mid-90s, but in recent years their soaring, anthemic songwriting has propelled the band to headlining music festivals and multi-platinum record sales. The new single “You’re All I Have” is the latest from the album Eyes Open.

Nelly Furtado – Say It Right

For her latest album Loose, Nelly Furtado teamed with producer/genius Timbaland (Missy Elliott, Justin Timberlake, Jay-Z) with typically stunning results. The song “Say It Right” features a spooky synth-driven melody recalling sophisticated ‘80s pop groups like the Eurythmics. It is the second single from the album to hit #1 in the U.S.

Peter Bjorn & John – Young Folks

This Swedish trio has been building quite a buzz lately. Their debut single “Young Folks” (featuring guest vocalist Victoria Bergsman of the Concretes) was one of the major indie hits in Europe last year. The band is set to tour the U.S. in April & May, kicking off at the prestigious Coachella Festival.

La Rocca – This Life

Irish band La Rocca, formed in Dublin in 2002, borrow thedeir name from a seedy bar in Bristol, England where they played early shows. Their auspicious debut album, The Truth, appeared in 2006 and is stuffed with instantly familiar melodies. One of the best is the bittersweet “This Life,” a song that recalls lost love with a glimmer of hope for the future.

About the Edge

Bold American design distinguishes the 2007 Ford Edge in the red-hot crossover utility vehicle market – along with a dynamic driving character and innovative features. Equipped with an all-new 265-horsepower V-6 engine and 6-speed automatic transmission, Edge will deliver performance, quietness and fuel efficiency. Ford Edge has impressive EPA estimated fuel economy of 25 mpg on the highway.

Posted by Frank at 6:17 AM

Mazda2, lots of compact fun for you

• MAZDA2, the first Zoom-Zoom choice

• Superior fuel economy through lightness and compactness

HIROSHIMA, Japan Mazda began using this expression with the launch of its first new-generation model, the Mazda6, in 2002. It expresses the love of motion and is used by children to imitate the sound of an engine. And it has always been more than merely a brand slogan. It describes Mazda’s ultimate goal: to provide customers, who never forgot the love of motion they felt in childhood, with an exhilarating driving experience.

Now, Mazda is unveiling the all-new MAZDA2 at the 2007 Geneva Motor Show. The new MAZDA2 is not just a model change from the current MAZDA2 but the first of Mazda’s new-generation lineup to evolve to the next stage. It reflects not only the Zoom-Zoom passion but also a range of capabilities refined in a severely competitive environment using customer feedback from around the globe.

The aim was to further refine Mazda’s DNA — Distinctive Design, Exceptional Functionality, and Responsive Handling and Performance — while enhancing driving quality in terms of attributes such as ride comfort and quietness and meeting global environmental and safety performance standards. The all-new MAZDA2 represents an evolution of Zoom-Zoom. With this new model, Mazda aims at strengthening the Mazda brand and further expanding its presence in the global B-car segment, especially in Europe, where the segment has grown by around 10% in the last six years and where more than one car in four is a B-car.

In developing the new MAZDA2 , Mazda took a fresh look at the global compact-car market environment, where there is intense competition among many diverse vehicles, and worked to identify the truly important attributes for a global B-car. These attributes include superior fuel efficiency, which is crucial for low running costs and reduction of CO 2 emissions; easy-to-drive functionality and operability; Mazda’s unique dynamic performance, which delivers enjoyable, comfortable driving; and a design that instantly grabs attention. While many other carmakers have enlarged their small cars, Mazda was able to reduce the size of its B-car with the new MAZDA2 and still meet the mainstream demands of compact-car customers while enhancing safety.

A Dynamic Design to Attract Customers Worldwide

With the look of the new MAZDA2, Mazda’s mission was to embody its next-generation design directions in a way that would appeal to a wide range of people in global markets. Given that customer preferences differ from market to market, Mazda considered various design directions with a view to satisfying all of the diverse expectations. Designers then refined the findings of the study in pursuit of an exquisite and dynamic design with a distinctive Mazda identity. Blending sharp contours with clear expressions of gentleness they created a look that has global appeal.

Design Concept: Exquisite and Dynamic

With the goal of expressing refined dynamism, the designers further evolved the look of athletic movement that characterizes the Mazda’s DNA. At the same time, they worked to create forms that would convey a sense of precision in line with the Japanese appreciation of simplicity of form and objects that are beautiful because of their simplicity. The key to the new look was a design concept described by the design team as ‘exquisite and dynamic’. Here, ‘exquisite’ denotes the designers’ desire for the design to possess forms that express beauty and a carefully considered dynamism. Designers and modellers carefully considered each line, contour, and other design expression in line with their vision of dynamism, even taking into account the relationship between the car’s exterior look and the space-efficiency of the cabin. This discriminating approach gave the exterior and interior of the new MAZDA2 a dynamic character that’s immediately recognizable.

Some of the design elements were first publicly seen in the Mazda SASSOU design concept model that debuted to great acclaim at the 2005 Frankfurt Motor Show. In line with the positive feedback from Frankfurt, the designers carried them forward and refined them for the production model.

An Exterior Design with Dynamic, Multifaceted Expressions

In line with an exterior design theme of ‘coordinated movements’, the visual movements created by the car’s silhouette, the lines of the body, and the patterns of light on the body were combined to create dynamic, multifaceted expressions not typically seen on a B-car. The resulting exterior design exudes a powerful energy that makes the new MAZDA2 look as though it’s about to move even when it’s parked. Expressing dynamic movement within the body’s limited dimensions was a major design challenge. For those looking for an even sportier look, a Sports Appearance Package is available (depending on market). By pursuing beauty in the transitions between each expression of movement and others, however, the design team realized forms that have natural-looking visual movements and convey subtle craftsmanship. The diversity of visual expressions—the body has sharp lines but also conveys softness and gentleness, and it has flowing lines but also conveys a sense of solidity — is a unique attribute yielded by the ‘coordinated movements’ design theme.

An Emotionally Appealing Interior Design Conveying Dynamism and Nimbleness

The interior design theme was ‘a space that communicates movement’. Whereas most B-car cabins have monotonous design treatments with flat surfaces, the interior design team made the new MAZDA2’s cabin strikingly different through contoured forms that combine reassuring thickness with strong visual movement. The instrument panel helps to create a sense of space despite the cabin’s compact dimensions; its design creates lateral visual movement from the centre toward the base of the pillar on each side by means of a recess that runs from side to side between the instrument panel’s upper and lower sections. At the same time, the instrument panel’s middle area has a substantial form that communicates a unique character. A contrast between silver accents on a black keynote colour adds further sportiness and individuality to the cabin. Plus, distinctive circular details contribute to a fresh, emotionally appealing look and feel.

Pursuit of Functionality and Operability Required in a B-Car

Most B-car customers want a day-to-day means of getting around and running errands, so it’s vital for a car of this size to be easy to drive and easy to manoeuvre in tight spaces such as car parks. With the new MAZDA2 , functionality and operability were improved in various ways based on driver-focused ideas and in line with how a B-car is actually used.

Making the All-New MAZDA2 Driver-Friendly for Everyone

The design of the shoulder line, which is angled significantly downward toward the front, is complemented by low mounting points for the door mirrors to afford the driver good downward visibility toward the front and sides. The good visibility makes turning into and driving on narrow roads and looking past the door mirrors to check for pedestrians when turning at junctions all the easier. Furthermore, the new MAZDA2 has superior driver-seat adjustability, which is combined with an ergonomic design in which the position of the gear lever is higher for easier shifting.

Ample, Smartly Conceived Storage with No Compromises on Space

When designing the cabin, items young drivers would likely have in their cars were also considered and the interior team redesigned storage spaces such as the glove box and floor console – based on these findings. For instance, the new glove box features a magazine rack that allows users to access travel guidebooks and road atlases without having to open the glove box itself. Also, the floor console between the driver’s seat and front passenger seat has a large rear tray stable enough for storing handbags and other personal items. A 60:40-split rear seat guarantees convenience and luggage space to meet daily needs. There is a total of 250 litres of luggage space.

The Zoom-Zoom Driving Experience that’s Unique to Mazda

Performance that gives the driver confidence is essential for true driving enjoyment. So the new MAZDA2 exceeds conventional levels of dynamic performance with agile but stable handling, high body rigidity, strong stopping power, a confidence-inspiring brake feel, and comfort-enhancing quietness. Plus, the new MAZDA2 has a comprehensive powertrain lineup that combines superior fuel economy with enjoyment and driveability.

Environmental Compatibility with Zoom-Zoom Performance

Mazda is serious about improving fuel efficiency as a way to reduce CO 2 emissions and other exhaust gases that place a burden on the environment. So the new MAZDA2 reflects close attention to minimizing weight as a means of increasing fuel economy. Even before full-fledged development of the car was under way, a special team was devising weight-saving techniques using the latest computer-aided engineering technologies. The team incorporated these techniques into prototype vehicles and conducted evaluations of the resulting low weight on dynamic performance, ultimately achieving significant weight savings together with superior Zoom-Zoom driving enjoyment. Through measures that included body-structure optimization and increased use of high-tensile steel, engineers not only made the new MAZDA2 about 100kg lighter than its predecessor, they also achieved major improvements in terms of safety, body rigidity, and noise, vibration, and harshness—all attributes that conventionally mean more weight. With the additional benefits of enhanced powertrain technologies and aerodynamic performance, the new MAZDA2 delivers some of the best fuel economy in its segment (up to about 15%* better than that of the previous model ).Underpinning the weight-saving technologies in the new MAZDA2 is a new platform reflecting Mazda’s expertise in development of small cars.

* Depending on models.

Brisk Handling and a Stable, Quiet Ride

With the new MAZDA2’s chassis, engineers pursued superior dynamic performance through brisk, nimble handling, through stability that inspires confidence even at motorway speeds, and through a ride that’s quiet and feels steady but mild. The lightness and rigidity of the body played an important role in maximizing the handling and ride quality. With regard to handling, engineers targeted manoeuvrability and agility on urban roads, brisk, linear steering response and high grip on winding roads, and superior straight-line stability and confidence-inspiring lane-change behaviour on motorways. To help achieve these targets, various grades of high-tensile steel sheeting give the body superior local rigidity. The light, highly rigid body shell also ensures optimal geometry in MacPherson-strut front suspension and H-type torsion-beam rear suspension whatever the driving conditions.

A Powertrain for Lively Performance with High Fuel Efficiency

The new MAZDA2 will be launched initially with two petrol engines: the MZR 1.3 DOHC (standard and high-power derivatives depending on market) and MZR 1.5 DOHC. For the European market, a fuel-efficient, clean-running MZ-CD 1.4 diesel engine will be launched a few months later. Each engine combines the superior fuel economy expected in a sub-compact car with a lively performance feel that’s pure Zoom-Zoom.

The 1.3-litre DOHC and 1.5-litre DOHC MZR petrol engines each have a sequential valve timing system and optimized exhaust-valve timing, which together realize superior cylinder-charging efficiency at all engine speeds. The 1.5-litre DOHC engine additionally has a Variable Induction System, which ensures smooth, strong torque delivery throughout the rev range. These technologies ensure highly controllable, linear acceleration and brisk throttle response, so drivers in everyday situations can enjoy the lively engine performance that’s a hallmark of Mazda.

Superb Active and Passive Safety

A fundamental requirement for safety is dynamic performance that allows the driver to confidently control the car in exact accordance with his or her intentions. So the all-new MAZDA2 has handling that realizes predictable steering response and superior straight-line stability and a braking system that consistently delivers linear braking force in response to pedal inputs. For customers in Europe and Australia, Dynamic Stability Control is available as an option that further enhances active safety by helping to control side slip. For passive safety in the new MAZDA2, an evolution of the unique, high-rigidity, high-safety Mazda Advanced Impact Distribution and Absorption System body structure realizes superior crash resistance by dispersing impact energy throughout the car in the event of an impact from any direction. The body structure is complemented by dual front airbags* 1, front side airbags* 2, and curtain airbags* 2. Also, the bonnet, fenders, and wipers are designed to help minimize injuries in the event of contact with a pedestrian.

*1 Standard
*2 Optional

Conclusion – small and friendly with plenty of Zoom-Zoom

The all-new MAZDA2 is an urban vehicle that’s comfortable and safe to drive, with a strong element of Zoom-Zoom fun thrown in. While being affordable and inexpensive to run with excellent fuel economy, it delivers practically the same level of Zoom-Zoom fun as Mazda’s larger vehicles. It’s a delight to drive, a joy to own, fun to use, and the most personable car in Mazda’s lineup. For the development of this brand-new model, the perspective was broadened from a Japanese to a global viewpoint. Mazda is confident that the MAZDA2 will earn the respect of many customers and that it will strengthen and expand the presence of the Mazda brand in sub-compact-car markets. The new MAZDA2 will be produced in Japan.

Posted by Frank at 6:09 AM

GM's Approach to Energy Security and Climate Change

What We Believe Will Make a Difference

By Beth Lowery
Vice President, GM Environment and Energy

Rollercoaster-like gas prices, regional conflicts and global climate change have put energy security and environmental issues front and center of the national debate. Reducing gasoline consumption as well as our collective impact on the earth's climate should be national priorities. These, too, are our priorities at GM and we recently told Congress what we're doing to lessen our dependence on petroleum and reduce greenhouse gas emissions.

Last week, Rick Wagoner, GM Chairman and CEO, testified before the US House of Representatives Committee on Energy and Commerce. He was not alone. Other key leaders of the world’s larger auto manufacturers and from the UAW also provided testimony ranging from product plans centered on advanced technology, biofuels, and the effectiveness of the three-decade old Corporate Average Fuel Economy Program (CAFE).

The hearing was a good opportunity to dispel a couple long-time myths.

Myth 1: GM really doesn't care about the environment.

This view — a favorite of our skeptics — is simply wrong. Before the Congress, Rick Wagoner repeated our commitment to develop new vehicles, powered by new systems running on alternative fuels as the only way we'll be able to grow our business and meet the world's growing energy demands. Yes, it's a pure business necessity, but, as Rick Wagoner also indicated, we believe that it is the company's obligation to society, too.

The billions of dollars that GM will invest over the next few years is putting our "money where our mouth is." We’re applying a broad range of technologies aimed at improving fuel economy going forward. We’re also big supporters of biofuels as the best near-term opportunity for reducing gasoline consumption, oil imports, and greenhouse gas emissions. To this end, we have more than 2 million FlexFuel vehicles on the road that run on E85 ethanol and are working with various partners to resolve E85 supply and distribution constraints. We’re making a major commitment to electrically driven vehicles, including development of plug-in hybrids, fuel cell vehicles like the Chevy Sequel concept, and range-extended electric vehicles like the Chevy Volt.

Myth 2: The CAFE program works.

This one is also wrong — really wrong.

The original intent of the CAFE program, enacted over 30 years ago, was to reduce U.S. gasoline consumption and oil imports.

However, because the number of vehicles on the road has nearly doubled since then and the total number of vehicle miles traveled has also nearly doubled… U.S. gasoline consumption has increased by 60 percent, and U.S. oil imports have increased by more than 100 percent.

These increases occurred despite the fact that automakers as a whole have increased new vehicle fleet fuel economy for light trucks by 60 percent, and more than doubled it for passenger cars. During this time, GM has improved its fuel economy more than any other major auto manufacturer.

So, how would a 4 percent-per-year increase in CAFE measure up? According to the Administration’s analysis, such an increase would save 8.5 billion gallons of gasoline annually by 2017… less than half of the projected growth in American oil consumption. In other words, even with this proposed CAFE increase, America will still be using — and most likely importing — more oil than ever, as well as producing more CO2 emissions.

On the other hand, if all of the E85 capable vehicles on the road today… along with those that GM, Ford, and DaimlerChrysler have already committed to produce over the next 10 years… were to run on E85, we could displace 22 billion gallons of gasoline annually. And if all manufacturers made the same commitment, we could increase the savings to 37 billion gallons of gasoline annually.

That’s more than quadruple the savings that a 4 percent per year CAFE increase would achieve… and, very importantly, enough to actually reduce America’s oil consumption by more than 10 percent versus today’s levels, and CO2 emissions, as well.

Clearly there are better solutions than CAFE increases. GM believes these solutions are within our grasp and that's where we're investing our time, money and resources — on things that will make a difference. The question is whether people are ready to move away from approaches that haven't delivered results in 30 years. We hope so. Now is the time to seriously look at ways to reduce U.S. gasoline consumption and oil imports and address the critical challenges presented by CO2 emissions and GM plans to play a lead role in putting these solutions in the marketplace.

Posted by Frank at 6:06 AM

Ford shows Pres. Bush its breakthrough plug-in hybrid

* The Ford Edge with HySeries Drive is the world’s first drivable fuel cell hybrid electric vehicle with plug-in capability.

* Ford’s flexible powertrain architecture enables the use of new fuel and propulsion technologies as they develop without redesigning the vehicle and its control systems.

* The HySeries Drive technology is able to operate using a fuel cell, small gasoline or diesel engine connected to an electric generator to make electricity.

Kansas City -- Ford Motor Company showcased the world’s first drivable fuel cell hybrid electric plug-in vehicle at the Kansas City Assembly Plant during a visit by U.S. President George W. Bush.

The vehicle combines an onboard hydrogen fuel cell generator with lithium-ion batteries to deliver more than 41 mpg with zero emissions. It is built on a flexible powertrain architecture that will enable Ford to use new fuel and propulsion technologies as they develop without redesigning the vehicle.

The new HySeries Drive powertrain featured in a Ford Edge uses a real-world version of the powerplant envisioned in the Ford Airstream concept unveiled in January at the 2007 North American International Auto Show in Detroit.

The HySeries Drive powertrain delivers a combined city/highway gasoline equivalent fuel economy rating of 41 mpg. For those who drive less than 50 miles each day, the average jumps to more than 80 mpg.

The plug-in hybrid is powered by a 336-volt lithium-ion battery pack at all times. The vehicle drives the first 25 miles each day on stored electricity alone, after which the fuel cell begins operating to keep the battery pack charged. This provides another 200 miles of range for a total of 225 miles with zero emissions. Individual experiences will vary widely and can stretch out the time between fill-ups to more than 400 miles: drivers with modest daily needs would need to refuel only rarely, drivers who travel less than 50 miles each day will see fuel economy well over 80 mpg, while those with long daily commutes will see somewhat lower numbers as the fuel cell must run a larger fraction of the time.

The Ford Edge with HySeries Drive can travel at speeds of up to 85 mph. An on-board charger (110/220 VAC) can refresh the battery pack when a standard home outlet is available, making the concept a true plug-in hybrid.

When the battery pack is depleted to approximately 40 percent, the hydrogen fuel cell – supplied by Ford partner Ballard – automatically turns on and begins generating electricity to recharge the batteries. Like a conventional automobile, the Ford Edge with HySeries Drive will go until it runs out of fuel – in this case via a 350-bar hydrogen tank that supplies 4.5 kg of useable hydrogen.

The HySeries Drive name is derived from the powertrain’s structure: a hydrogen fuel-cell-powered series hybrid drivetrain. This highly innovative approach reduces the size, weight, cost and complexity of a conventional fuel cell system by more than 50 percent. It also promises to more than double the lifetime of the fuel cell stack.

This flexible powertrain architecture enables the use of new fuel and propulsion technologies as they develop and become available without the need to redesign the vehicle and its control systems.

Certainly, many significant technical hurdles need to be overcome before a vehicle such as the Edge with HySeries Drive can become a reality. Fuel cell vehicles remain expensive, costing millions of dollars each. And the single biggest hurdle to plug-ins remains the cost of lithium-ion batteries. Much work also needs to be done to make fuel cells more durable and to create a hydrogen infrastructure.

Hydrogen Part of a Broader Effort At Ford

Research into hydrogen, including the Ford Edge with HySeries Drive, is part of Ford’s overall effort to address the challenges of climate change and energy independence. Ford is moving ahead with a range of technology solutions simultaneously, including vehicles such as the Ford Escape Hybrid and Mercury Mariner Hybrid, hydrogen fuel cells, hydrogen internal combustion engines, ethanol, clean diesel and refinements to gasoline fueled engines and advanced transmissions. Some of the technology, such as that seen in Ford’s lineup of hybrid vehicles, represents near-term approaches. Other technology, including hydrogen fell cells, must be viewed as a long-term option.

Ford began working on hydrogen technology in the early 1990s. Ford’s first hydrogen fuel cell vehicle, released in 2001, was based on a lightweight aluminum sedan body, which also was used in the development of the company’s first hydrogen-powered internal combustion engine.

The company currently has a fleet of 30 hydrogen-powered Focus fuel cell vehicles on the road as part of a worldwide, seven-city program to conduct real-world testing of fuel cell technology. The fleet has accumulated more than 300,000 miles since its inception. With this fleet on the road, a great deal of information that can be integrated into future fuel cell vehicle propulsion systems is being generated in different local environmental conditions.

Having the fleet outside the confines of Ford Motor Company also has allowed the team to gain valuable feedback on servicing vehicles in the field. As a hydrogen infrastructure is developed and implemented for the fleet at each location, lessons learned are being generated to ensure that the customer and hydrogen fueling interface is seamless and customer friendly.

Posted by Frank at 5:37 AM

Consumer Reports Strengthens its Policies in the Wake of its Flawed Infant Car Seat Crash Tests

Review of crash-test story by independent experts found series of misjudgments, miscommunication with outside lab led to incorrect crash test data

NEW YORK -- Consumer Reports has completed its review of the erroneous crash-test data in its recent report on infant car seats and announced that it is strengthening internal policies and procedures to prevent similar mistakes from happening.

"We made a mistake, but we're committed to correcting it, preventing similar ones and most importantly continuing to serve the consumer interest," said Jim Guest, president of Consumers Union, the non-profit publisher of Consumer Reports. "We've also not lost sight of our original goal and intend to work with leading experts to develop more realistic crash simulations, improve usability, and remind parents to keep children safely restrained." The review concludes that Consumer Reports set out to raise the bar for car- seat safety -- but stumbled instead into methodological errors with misleading results.

The report on rear-facing infant car seats was made public January 4, but withdrawn on January 18 -- a day after evidence first surfaced that CR's crash-test results were flawed. The report attracted widespread public attention because it said that 10 of the 12 infant seats tested provided poor protection in simulated crashes.

Consumer Reports publicly apologized for the error and sent letters and e- mails to nearly six million subscribers informing them that it was suspending all ratings and recommendations in the article and apologizing for the incorrect test results. It is publishing a report in the May issue explaining the tests and how the error was made. To prevent such mistakes from happening again, Guest is committing to the following steps:

-- Confer more regularly with outside experts when developing complex tests. In some cases, Consumer Reports had already been working with outside experts in the development of new test protocols. CR will consult, as appropriate, experts from academia, government, and industry whenever it is developing major new test protocols.

-- Refine procedures for using outside labs. While CR runs most tests in- house, it ran 11 percent of last year's tests at outside labs that had special equipment or expertise. CR will now prominently disclose the use of an outside lab every time it uses one. Where appropriate, Consumer Reports will hire a consultant with expertise in the subject area to review the independent lab's test procedures and results. If called for, CR will retest at a second lab.

-- Consumer Reports will redouble its scrutiny when test findings are unusual or don't line up with real-world data.

Crash Test Review

After the car seat report was withdrawn, Consumer Reports commissioned two independent consultants to review the faulty test -- Kennerly H. Digges, former director of Vehicle Safety Research at the National Highway Traffic Safety Administration (NHTSA), which regulates vehicles and child seats, and Brian O'Neill, former president of the Insurance Institute for Highway Safety (IIHS), which runs its own large crash-test program. Digges and O'Neill were given access to documents and communications concerning the project. The two also interviewed technical staff from CR, the outside lab where the tests were run, and NHTSA.

Mr. Digges and Mr. O'Neill concluded that Consumer Reports had set out to raise the bar for car-seat safety but stumbled instead into methodological errors with misleading results.

The misjudgments that the two identified stemmed mainly from CR's decision to develop and run its side-impact tests without extensive consultation with other experts. CR took that step based in part on its decades-long experience with front-impact simulations and because of the organization's long-standing policy of limiting contact with government and industry to avoid compromising the independence of its judgment. They said that this decision ultimately proved to be a mistake.

The May 2007 article states that Consumer Reports does not plan any further side-impact simulations until there is greater consensus among experts about how to do them. CR also noted that government regulators had disputed the way in which one seat had been evaluated for compliance with the current government standard. That disagreement led to Consumer Reports' withdrawal of its recall request and the earlier Not Acceptable rating.

Source: Consumers Union

Posted by Frank at 5:37 AM

Ford, ethanol fuel providers work to increase availability of E85 in Midwest states

* Consumer awareness, fuel availability and price differential all key to customer shift to alternative fuel use

* Partnership results in nation's first ethanol corridor

DEARBORN, Mich. -- Ford Motor Company is continuing its efforts to promote the availability and use of E85 through ongoing partnerships with Vera Sun Energy Corporation and the Missouri Farmers Association (MFA).

Most recently, Ford sent letters to all 29,000 of its Ford Flexible Fuel Vehicle owners in Missouri to help them locate current E85 stations in their state. Although there are presently a limited number of stations offering E85 fuel, Ford, MFA and Vera Sun Energy Corporation joined together last year to create the nation's first E85 pathway across Illinois and Missouri.

The Midwest Ethanol Corridor allows FFV owners the ability to drive between Kansas City and Chicago along the I-70 and I-55 corridors, fueling exclusively with E85.

The first phase of the partnership involved the conversion of gasoline fuel pumps along the two interstates. That was followed by consumer outreach and advertising to promote greater awareness and usage of E85.

"Convenient and available E85 can make a difference," said Curt Magleby, Director, Government Affairs, Ford Motor Company. "FFVs represent a generation of vehicles that can help protect the environment, reduce our nation's dependence on foreign oil and support America's farmers."

Ford has been credited with introducing the first flexible fuel vehicle in 1994 and to date, has put more than two million ethanol capable vehicles on the road. Ford has been joined by General Motors and Daimler Chrysler in a commitment to make over 50 percent of its models FFV capable by 2012, provided the infrastructure of production and distribution is in place to support those vehicles.

A year ago, fewer than 700 of the nation's fuel stations offered E85. That number has grown to over 1,100, but remains less than one percent of the 170,000 fuel stations in the U.S. Magleby also noted a viable business model for increased usage of E85 must include a fuel price differential at the pump.

"E85 must be priced lower than gasoline to provide the value that would encourage consumers to fill up with E85," said Magleby. "Value pricing would support repeat customers and make ethanol a competitive alternative fuel. To grow the use of alternative fuel requires the support of all of the stakeholders, including fuel producers and distributors, retail fuel providers, automakers, the government and consumers."

Ford currently offers four flexible fuel vehicles, the 2007 F-150, Ford Crown Victoria, Mercury Grand Marquis and Lincoln Town Car. Consumers who want to learn more about the benefits of E85 and find E85 stations can visit www.E85fuel.com.

Posted by Frank at 5:36 AM

Virginia Enacts Pro-Hobbyist Law to Recognize Replicas as Distinct Class

WASHINGTON -- Car hobbyists and related businesses scored another major victory when a version of SEMA model legislation to create a statutory titling and registration class for replica vehicles was passed by the Virginia General Assembly and signed into law by Governor Tim Kaine. The new law goes into effect on July 1, 2007. Virginia joins Washington, Colorado, Hawaii, Illinois, Maine, Missouri, Montana and Rhode Island as states that have enacted similar bills into law.

The law defines a replica as a vehicle not fully constructed by a licensed manufacturer but either constructed or assembled from components. The measure allows these vehicles to be titled and registered under the model year of which the vehicle is a replica and only requires that they meet safety and emissions requirements as established for that model year. As a condition of the hobby-friendly emissions system and safety equipment requirements, replica vehicles titled under this law will be limited to no more than 5,000 miles per year as shown by the vehicle's odometer.

The new law, which gained the bi-partisan support of the Virginia Legislature, is the product of months of consultation between SEMA, members of the Capital Area Cobra Club, state legislators and motor vehicle regulators. The measure was introduced by Virginia Delegate Tom Rust and Senator Martin Williams.

"Backed by the hard work and dedication of the Capital Area Cobra Club, Virginia businessman Rick Pearce, Delegate Tom Rust, Senator Martin Williams and legislative staff, we are extremely gratified that Virginia will join the growing list of states that recognize replicas as distinct classes of vehicles," said SEMA Vice President, Government Affairs Steve McDonald. "We are especially indebted to these individuals for their continued efforts in coordinating the support of enthusiasts, lawmakers and state and local vehicle administrators."

"As a car enthusiast myself, I'm happy to have helped the replica owners, especially in my case the members of the Capital Area Cobra Club, in getting legislation drafted and through the legislative process in Virginia," said Delegate Tom Rust.

The new law recognizes the unique nature of these vehicles as hobbyist cars that are generally only used for occasional transportation, exhibitions, club activities, parades and tours. "For many vehicle enthusiasts in Virginia and throughout America, building, maintaining and enjoying their vehicles is a favorite pastime," McDonald added. "This law represents an opportunity to acknowledge their commitment to the hobby and to protect it for future generations. These vehicles are the same crowd pleasers that participate in exhibitions and as parade vehicles, and whose owners regularly contribute to charities and civic events. These vehicles are pampered and coddled, buffed and shined and meticulously cared for. They are the pride and joy of those who own them."

SEMA efforts are ongoing this year to work with the state legislatures in Florida, Arkansas, New York, Massachusetts and Nevada on this initiative and to add others to that list in the coming legislative sessions.

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $34 billion specialty automotive industry of 6,817 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA. 91765, tel: 909/396-0289, or visit www.sema.org and www.enjoythedrive.com.

Source: SEMA (Specialty Equipment Market Association)

Posted by Frank at 5:35 AM

March 20, 2007

Nissan Europe Announces Senior Management Changes Effective April 1, 2007

- Hidetoshi Imazu Appointed Chairman of Management Committee for Europe

- Trevor Mann Appointed as Senior Vice President of Manufacturing, Purchasing and Supply Chain Management

TRAPPES, France -- Nissan Europe has announced two senior appointments as part of the recent global management changes, both effective April 1, 2007.

Hidetoshi Imazu, senior vice president, vehicle production engineering division, is appointed executive vice president, manufacturing and supply chain management of Nissan Motor Co. Ltd., and chairman of the management committee for Europe. Imazu will be proposed as a director of the company at Nissan's annual general shareholders meeting in June.

Imazu replaces Hiroto Saikawa, executive vice president for purchasing, who will take on the role as chairman of the management committee for the Americas, replacing Carlos Ghosn.

Imazu has had a full career history with Nissan including a number of senior roles in engineering and production. In 1999, he moved to Nissan Motor Manufacturing UK Ltd., where he was deputy managing director, responsible for engineering, quality assurance and finance functions. In 2002, he was appointed senior vice president responsible for manufacturing and industrial engineering division before becoming senior vice president of vehicle production engineering in 2006.

Imazu, 57, graduated from the faculty of Engineering at the Kyushu Institute of Technology in Japan and is married with three children.

Trevor Mann is appointed as senior vice president, manufacturing, purchasing and supply chain management for Europe.

In this senior role, Mann will oversee all manufacturing operations in Europe, including plant facilities in Spain, the UK and in Russia where Nissan will commence production in early 2009. He will retain his current responsibilities as vice president of manufacturing, UK and will report directly to Imazu.

Mann will replace Colin Dodge, who will take on a new role as senior vice president, general overseas markets (GOM), China operations and global information systems. Dodge will also serve on the Nissan executive committee.

Mann began his career in manufacturing as a management trainee at BBH Coil & Transformer Limited before joining Nissan Motor Manufacturing (UK) Limited in 1985. Here, he first worked as a team leader assigned to trim and final assembly in the production department. He then held a number of roles between 1987 and 2003 managing the production, trim and final assembly and engineering departments.

In November 2003, Mann was appointed director of operations and production, overseeing all Sunderland based production and production control areas. In April 2004, Mann became deputy managing director, overseeing operations, and in January 2006 he was appointed vice president of manufacturing in the UK,

Mann, 45, who studied at Gateshead Technical College and Durham Technical College, is married with three children.

Source: Nissan Europe

Posted by Frank at 4:34 PM

Ford Awards 50 Edges in 50 states on ABC's 'Extreme Makeover: Home Edition'

- ABC's hit show "Extreme Makeover: Home Edition" partners with Ford on "Edge across America."

- Ford to award a precedent-setting 50 Ford Edges, with one grand prize winner receiving an additional "Extreme Garage Makeover."

- Viewers will submit inspirational stories at www.edgeacrossamerica.com now through May 20.

DEARBORN, Mich. -- ABC's "Extreme Makeover: Home Edition" and Ford will "Edge Across America" in a promotion that provides one deserving family in each of the 50 states a new Ford Edge, America's hottest crossover vehicle, and one grand prize winner an Extreme Garage Makeover to go with their Edge. In addition, in the episode airing Sunday, April 8, (8:00 p.m. ET), The Jones family from Mississippi will be the first family to receive a new Ford Edge and an Extreme Garage Makeover.

The "Extreme Makeover: Home Edition" design team took on the task of remaking a house in each of the 50 states over the next two seasons. Inspired by this idea, Ford is further spreading goodwill by soliciting inspirational stories from viewers and delivering a new Ford Edge, to a recipient in each state. The promotion runs through May 20 with links at http://www.abc.com/ or http://www.edgeacrossamerica.com/.

"This partnership with Ford extends the wish fulfillment aspect of 'Extreme Makeover: Home Edition' to an even greater level," said Michael Benson, executive vice president, Marketing, ABC Entertainment. "Awarding 50 deserving viewers with a new Edge, demonstrates the quality and commitment of Ford and captures the spirit of the show."

"Ford is continually inspired by the emotional connection that this show has with its viewers," said Ed Molchany, Ford Brand communications manager. "They not only remake homes, they remake lives. Since our Edge owners appreciate strong design, style and technology, it is the perfect brand to highlight on 'Extreme Makeover: Home Edition.'"

In addition to giving away the 50 crossover vehicles from Ford, one lucky winner will be named the grand prize winner and will receive an "Extreme Garage Makeover," courtesy of Ford.

"Extreme Makeover: Home Edition" design team members Paige Hemmis and Eduardo Xol will also be featured in the ads promoting "Edge Across America." The ad campaign will show a series of Ford Edges driving through a garage while Paige and Eduardo check off their many destinations that the cars are going to across the country.

Go to EdgeAcrossAmerica.com for complete rules and prize restrictions.

Source: Ford Motor Company

Posted by Frank at 4:31 PM

Nevada State Senator Warren Hardy Introduces 'Motor Vehicle Owners' Right To Repair Act'

ALEXANDRIA, Va. -- "It's with great enthusiasm that motoring consumers and the automotive aftermarket applaud State Senator Warren Hardy, II, (R-Las Vegas) for his introduction of The Motor Vehicle Owners' Right to Repair Act, SB 379", stated David Parde, president, The Coalition for Auto Repair Equality (CARE).

Several State Legislators have taken a stand in favor of motoring consumers and small business with their introduction of The Motor Vehicle Owners' Right to Repair Act. Vehicles that are 1994 and newer (and some earlier models) are equipped with computers that control the repair information on systems such as: air bags, brakes, steering mechanisms, tire pressure, oil changes, climate control, ignition keys and systems, batteries, transmissions, radio and sound systems, transmissions and fuel injection. The only sure way for motorists to have these systems and their entire vehicle repaired and parts replaced is to return to the car dealerships.

"Motoring consumers believe that because they own their vehicles that they actually have the ability to choose where they have their repairs done. They could be in for a real shock. Often, the independent repair technician must refer the motorists back to the car dealerships.

"The question to motorists is, 'Who Owns Your Vehicle? You -- or the car companies? We say You do.' By the car companies controlling motorists' choices on where they can obtain convenient, affordable repairs, the car companies are creating a monopoly for themselves. This monopoly could create a potential for safety hazards for those who need immediate repairs but may not live near the appropriate car dealership or may be traveling without any car dealership nearby, they hurt low and fixed income motorists who depend on their neighborhood garages for affordable repairs, and they hurt the environment (the maximum number of vehicles that can be repaired at the maximum number of locations means cleaner running vehicles thus cleaner air)," continued Parde.

Many organizations are supporting passage of The Motor Vehicle Owners' Right to Repair Act, among them: AAA, National Grange, RetireSafe (represents 400,000 seniors nationwide); National Federation of Independent Business (NFIB); Retail Industry Leaders Association, Consumer Electronics Association and others.

"The pro-monopoly car companies and their dealerships will stand to benefit the most from a vehicle monopoly. In the long run, passage of The Motor Vehicle Owners' Right to Repair Act, SB 379, will allow consumers to benefit from the America's free-market system and competition.

"CARE, along with Nevada's motoring consumers and small business thank Senator Hardy for standing up for the "little guys," concluded Parde.

CARE represents companies in the automotive aftermarket, among them: NAPA, Midas, CARQUEST, AutoZone, Advance Auto, Jiffy Lube, O'Reilly's and others.

Source: Coalition for Auto Repair Equality

Posted by Frank at 4:30 PM

Bush Visits UAW Facilities

Union Calls for Incentives to Build Advanced Technologies in U.S.

DETROIT -- As President Bush visited UAW members in Kansas City, Kan., and Claycomo, Mo., today, the union called for federal action to encourage investment in domestic production of hybrid and clean diesel vehicles.

"We're pleased that the President of the United States could join our members and see the top-quality, highly relevant fuel-saving vehicles that are made by the domestic auto industry in union-represented plants," said UAW President Ron Gettelfinger.

"We hope the President will also join us in supporting incentives to bring the manufacture of hybrids, clean diesel and their key components in the United States," said Gettelfinger.

President Bush visited a General Motors assembly plant in Kansas City, Kan. where members of UAW Local 31 assemble the hybrid Saturn Aura, and the Ford assembly plant in Claycomo, Mo., where members of UAW Local 249 assemble the hybrid Ford Escape.

"Our members are totally focused on building affordable, quality vehicles that consumers want to buy," said UAW Vice President Cal Rapson, who directs the union's GM Department. "We're proud to be assembling these clean, green vehicles that can help reduce America's oil consumption and fight global warming."

The UAW supports a "Marshall Plan" to stimulate new investment in the U.S. auto industry, which would include a tax credit to any manufacturer who builds advanced technology vehicles and their key components in the United States.

Union members are concerned that many key components of hybrid drivetrain technology are now produced overseas.

"For the sake of America's long-term energy security, we'd like to see the cutting-edge technology for the 21st century auto industry produced here at home," said UAW Vice President Bob King, who directs the union's Ford Department.

Current U.S. law provides a tax credit to consumers who purchase any hybrid vehicle, even if the vehicle and/or its key components are produced overseas.

"That means our tax policy is actually subsidizing overseas production," said Jim Wells, director of UAW Region 5, which includes Kansas, Missouri, and other western states. "We think it makes more sense to provide incentives to build advanced technology vehicles and their key components right here at home."

"We don't have to choose between jobs and the environment," said Gettelfinger. "We can have both." A University of Michigan study, for example, shows that a tax credit for the manufacture of advanced technology vehicles and their key components would create enough jobs to pay for itself.

"A Marshall Plan for auto manufacturing is a win-win scenario," said Gettelfinger. "We can help get clean, green vehicles on the road faster, and we can create high-paying, high value-added manufacturing jobs in the U.S.A."

Source: UAW

Posted by Frank at 4:29 PM

Quarterfinalists Selected in “Chrysler Sebring Hats Off to the Derby” Hat Design Contest

Sophisticated to Outrageous - Hat Designs Include Convertible Soft-top Material

* Top hat designs chosen as 15 contest quarterfinalists
* Public votes for favorite hat designs from March 20-26 at www.ChryslerSebringHatsOfftotheDerby.com
* Five semifinalists to produce hat design, including material from the Sebring Convertible soft top
* Three finalists receive weekend trip to the 133rd Kentucky Derby and chance to win an all-new 2008 Chrysler Sebring Convertible

Auburn Hills -- The top 15 quarterfinalists have been chosen from hundreds of entries in the “Chrysler Sebring Hats Off to the Derby” national hat design contest. Contestants now move to the online voting portion of the contest, where the public will help determine whose hat is worthy of wearing to the Derby. Three finalists will win a weekend trip to the 133rd Kentucky Derby and the grand prize winner will receive an all-new 2008 Chrysler Sebring Convertible.

Entrants were challenged to submit a sketch of an original hat design that captures the essence of the Chrysler Sebring Convertible and the sophistication of the Kentucky Derby, while incorporating material from the Sebring Convertible’s soft top. Contestants’ hat designs were judged on originality and functionality of design, replication feasibility and written description of the hat.

“These 15 quarterfinalists stood out from our large group of entries with their unique interpretations of the Sebring Convertible’s styling and features. Their design applications exemplify the elegance, performance and excitement of the Kentucky Derby and Sebring Convertible, now with a retractable hard top and the only one to offer three convertible top options,” said David Rooney, Director – Chrysler Marketing and Global Communications. “We wish the best of luck to each quarterfinalist and are eager to see who will make it to the semifinals to actually produce their hat designs inspired by the Sebring Convertible.”

Public Helps Pick Finalists
The public may help send their local or other favorite hat designer to the Kentucky Derby by placing a vote online from March 20 – 26 at www.chryslersebringhatsofftothederby.com. Only one vote per person will be counted.

Online voting, in combination with the judges’ scores, will determine the five semifinalists who will be provided seed money and convertible top fabric to produce their hat. After viewing the completed hats, judges will select the top three finalists, who will receive a trip for two to the Kentucky Derby and a chance to win an all-new 2008 Chrysler Sebring Convertible. The grand prize winner will be decided by a panel of judges and announced in Louisville, Ky., during Kentucky Derby weekend.

Complete List of Quarterfinalists
Sandra Gerger – Warrington, Pa.
Christephor Gilbert – Louisville, Ky.
Nancy Kevorkian – Port Charlotte, Fla. (two designs selected for quarter finals)
Tanya Law – Charleston, W. Va.
Cynthia Lundeen – Cleveland Heights, Ohio
Rose Monzyk – Washington, Mo.
Mary Pattavina – Lincoln, Neb.
Nina Rosenberg – Prospect, Ky.
Josh Schneider – Ocean, N.J.
Jeanette Marie Simme – Sullivan, Ohio
Theresa Swain – Wilson, N.C.
Karen White – Loveland, Ohio
Jayne Wieber – Westphalia, Mich.
Curtis Williams – Aragon, Ga.

Posted by Frank at 4:26 PM

Chrysler Group Recognizes 2006 National Dealers of the Year and Managers of the Year

- "Best of the best" from across the U.S. honored at award ceremony

- 15 dealers and managers receive top honor for outstanding overall performance in 2006

- Chrysler Group CEO Tom LaSorda: "Operational excellence at the dealership makes us all winners: our dealers, our customers and our company."

AUBURN HILLS, Mich. and AUSTIN -- The Chrysler Group awarded 15 dealer principals and managers with the 2006 Dealer of the Year and Manager of the Year Award in five different categories. This year's award ceremony was held from March 14 - 16 in Austin, Texas, hosted by Chrysler Group President and CEO Tom LaSorda, Steven Landry, Vice President - Sales and Field Operations, and an Executive team from the company's Sales, Service, Parts, Financial and Marketing organizations.

"These 15 award winners represent our best dealers in the country and they all stand for an outstanding overall performance in 2006," said Tom LaSorda. "Our 'best of the best' make us all winners -- and ultimately the biggest winner is the Chrysler Group customer who benefits from operational excellence and top service at the dealership."

National Dealer and Manager of the Year winners were chosen from the three respective regional finalists from each of the Chrysler Group's eight Business Centers throughout the U.S. In each of five categories individual winners from a Dodge, Chrysler Jeep(R) and Chrysler Jeep Dodge dealership were recognized for their performance and overall results in 2006.

2006 National Dealer of the Year and Manager of the Year Award winners are:

Dealer of the Year (Chrysler, Jeep and Dodge):
Jerry Ulm, Jerry Ulm Dodge-Chrysler-Jeep, Tampa, Fla.

Dealer of the Year (Chrysler Jeep):
Frank Gerenser III, Brown-Daub, Inc., Easton, Pa.

Dealer of the Year (Dodge):
Carlos Hidalgo, Folsom Lake Dodge, Folsom, Calif.

Finance Manager of the Year (CJD):
Trish Myers, Stallings Motors, Inc., Cairo, Ga.

Finance Manager of the Year (CJ):
Mahmoud Shawish, Tarbox Motors, Inc., North Kingstown, R.I.

Finance Manager of the Year (D):
Lloyd Foulds, Waldorf Dodge, Waldorf, Md.

Parts Manager of the Year (CJD):
Paul W. Berra Sr., Dave Croft Motors, Inc., Collinsville, Ill.

Parts Manager of the Year (CJ):
Ronnie Bauwens, Ingram Park Chrysler-Jeep, San Antonio, Texas

Parts Manager of the Year (D):

Angela Del Costello, Schaefer & Strohminger Dodge White Marsh, White Marsh, Md.

Sales Manager of the Year (CJD):
Lance W. Williams, Bruner Motors, Inc., Stephenville, Texas

Sales Manager of the Year (CJ):
Frederick Royce, Tarbox Motors, Inc., North Kingstown, R.I.

Sales Manager of the Year (D):
Diane Authement, Southland Dodge-Chrysler, Inc., Houma, La.

Service Manager of the Year (CJD):
Tom Moore, Dave Croft Motors, Inc., Collinsville, Ill.

Service Manager of the Year (CJ):
George Rocchino, Brown-Daub, Inc., Easton, Pa.

Service Manager of the Year (D):
Aaron Levin, Dodge of Antioch, Inc., Antioch, Ill.

All winners were determined by their 2006 performance against objective measurements that are evaluated through Chrysler Group's Dealer Scorecard. The award ceremony was attended by 24 dealers and 96 managers from across the country. Hosts Tom LaSorda and Steven Landry were joined by a Chrysler Group Executive team including Chris Cortez, Senior Vice President - Global Service and Parts, George Murphy, Senior Vice President - Global Marketing, and Pat Milantoni, Vice President - Chrysler Brands Sales for Chrysler Financial.

Source: Chrysler Group

Posted by Frank at 11:14 AM

SIRIUS Satellite Radio to Broadcast Live From the 2007 Winter Music Conference

Special live DJ sets from superstars Paul van Dyk, Paul Oakenfold, Bob Sinclar, Robbie Rivera and others

NEW YORK -- SIRIUS Satellite Radio today announced that it will broadcast from the 2007 Winter Music Conference live from Miami's South Beach featuring five days of the sexiest dance radio on radio. Beginning March 20, SIRIUS will air exclusive mixes on the Area 33 channel, which was recently nominated for International Dance Music Radio Station of the year.

SIRIUS listeners will hear special live DJ sets from SIRIUS' own Paul van Dyk and Paul Oakenfold as well as other superstars such as Bob Sinclar, Robbie Rivera and more, plus exclusive "behind the turntable" interviews with a who's who in the world of Dance Music. The non-stop party kicks off Tuesday, March 20 at 9:00pm ET at the sultry South Beach spot Mokai with DJ Behrouz.

The party schedule is as follows: (All times Eastern)

* Tuesday, March 20th (9pm-4am): DJ Behrouz live from Mokai

* Wednesday, March 21st (8pm-12am): DJ Bob Sinclar from the Tommy Boy
Records Party at the Victor Hotel

* Thursday, March 22nd (11pm-3am): Richard Vission, Fedde LeGrand. Steve
Agnello, Sebastian Ingrasso, Robbie Rivera from Nikki Beach

* Friday, March 23rd (6pm-10pm): Christopher Lawrence, Above & Beyond,
Bennie Benassi, Donald Glaude from Nikki Beach

* Saturday, March 24th (8pm-10pm): Paul van Dyk from Space

* Saturday, March 24th (10pm-12am): Paul Oakenfold from Space

Source: SIRIUS Satellite Radio

Posted by Frank at 11:10 AM

All Roads Lead to the New York International Auto Show

But How Should You Get There & Where Should You Park?

NEW YORK -- Automobiles are unquestionably the main attraction at the 2007 New York International Automobile Show, to be held April 6-April 15, 2007 at the Jacob Javits Center in New York City; yet, many show-goers do not actually drive to the Auto Show, and those who do aren't sure where to park their car once they have arrived. To help, Show organizers are offering the following tips on transportation bargains, discounted tickets, easy parking, and more.

Show Times

The 2007 New York Auto Show is open Monday-Friday and both Saturdays from 11:00 AM to 10:30 PM and both Sundays from 10:00 AM to 7:00 PM.

Ticket Sales

Tickets are on sale now at http://www.autoshowny.com/ and will be available on-site at the Javits Center during the Show. The price of admission is $14 for adults and $4 for children under 12. A group discount of $2 off each ticket is given to groups of 10 or more adults. For more information, please call (718) 746-5300 x242.

Parking

Special Auto Show parking rates are available at the Manhattan Plaza Parking Garage, located on W. 42nd Street between Ninth and Tenth Ave. Sunday - Wednesday a special flat rate of $8.00 is offered if you enter after 5:00 PM, and Thursday through Saturday a flat rate of $12.00 is offered if you enter after 5:00 PM. Daily after 11:00 AM up to 1 hour; $7.00, up to 2 hours; $10.00, up to 3 hours; $13.00; 3-10 hours; $16.00; rates include tax. A free shuttle bus from the garage to the Javits Center, sponsored by the Auto Show, will run Friday, April 6th from 6:00 PM - 11:00 PM, Saturday, April 7th and Saturday, April 14th from 11:00 AM - 11:00 PM; Sunday, April 8th and Sunday, April 15th from 10:00 AM - 7:15 PM; and Monday, April 9th through Friday, April 13th from 6:00 PM - 11:00 PM.

Getting to the Show by Rail

Metro North Railroad is offering a discount special event package, including discounted rail fare and discounted Auto show event ticket. Adults will be charged the applicable excursion rail fare, plus $10 for Show admission. Children ages 5-11 pay .75 cents each way on any off-peak train when accompanied by a parent or guardian (four children per adult; additional children pay applicable excursion fare), and will be charged $2.50 for show admission.

Rail and show ticket packages are available at all Metro-North ticket offices, ticket machines, and online at http://www.mta.info/ only. The special excursion ticket package will not be sold on-board trains or at the Show's ticket booths. Metro-North commutation ticket holders and employees with valid rail passes can purchase the event ticket from any station on the Harlem, Hudson or New Haven lines that have ticket offices.

In addition, entry forms will be available at the Greater New York Automobile Dealers Association's (GNYADA) exhibit, located in the Galleria Shopping Mall at the Auto Show, offering a chance to win a seven-day European vacation for two, including airfare and hotel. The drawing for a winner will be held on April 15th at the GNYADA exhibit. Additional information on Metro- North Service is available by calling 800-METRO INFO or, in New York City, (212) 532-4900 or by visiting http://www.mta.info/.

The Long Island Rail Road offers a special Auto Show discount package, including rail fare and admission to the show, at a cost of $22 in zones 1-10, $31 zones 12-14, children ages 5-11 $4 any zone (package must be purchased in advance at an LIRR Ticket office). As a special Auto show promotion the LIRR will distribute entry forms for a special drawing offering a trip for two to Puerto Rico. Additional LIRR information is available in New York City at (718) 217-LIRR; in Nassau at (516) 822-LIRR; and in Suffolk at (631) 231-LIRR or online at http://www.mta.info/.

Handicapped Access

The Javits Center is handicapped accessible. For more information about the New York International Auto Show, visit http://www.autoshowny.com/, or call the Information Hotline for pre-recorded information: (800) 282-3336.

Important Show Dates

Press Preview April 4 and April 5
Dealer Preview April 5
Public Sneak Preview April 6
Public Show Dates April 7 - April 15

Source: New York International Auto Show

Posted by Frank at 11:10 AM

Wolfsburg edition Passat now at VW dealers

AUBURN HILLS, Mich. – Volkswagen of America, Inc. announced today that the Wolfsburg Edition Passat is now available at dealers. Volkswagen will produce approximately 6,000 of these special edition models.

The Wolfsburg Edition Passat continues the tradition of offering value priced special editions. This edition features a 2.0L, 200-horsepower turbo-charged engine with a standard six-speed automatic Tiptronic® transmission.

Each special edition Passat sedan includes unique “Wolfsburg Edition” badging on the driver and passenger front quarter panels. The Wolfsburg Edition Passat also features 17-inch alloy wheels, a four-spoke leather wrapped multi-function steering wheel, leather wrapped gearshift knob and boot, 12-way full power adjustable driver seat, six-disc in-dash CD changer with MP3 capability, heated front seats, power sunroof, fog lights, heated windshield washer nozzles and Sirius™ satellite radio.

Like the rest of the Passat model line, the Wolfsburg Edition also hosts a plethora of safety features. Including no less than six airbags—all standard, and for additional safety two rear side airbags are available as an option. The Wolfsburg Edition Passat also comes with an array of vehicle control safety features. These features include a four-wheel ABS anti-lock braking system with four-wheel disc brakes and Brake Assist. The ABS system includes a brake-wiping feature that keeps the brakes clean and dry. An Electronic Stabilization Program (ESP) is also standard. Volkswagen uses ESP with Anti-Slip Regulation and Electronic Differential Locking for even greater effect. The Wolfsburg Edition Passat also comes standard with an electro-mechanical (electrically assisted) power steering system.

This special edition Passat offers greater value at $26,990 when compared to a similarly equipped non Wolfsburg Edition Passat.

Throughout its history, Volkswagen has offered special edition models for a variety of reasons. At times they were offered to celebrate a milestone or special event, such as the Bicentennial Beetle that commemorated our country’s 200th birthday. At other times they were offered to further accent a specific model’s image, such as the currently available Fahrenheit GTI. More often, special edition models have been offered to deliver an even greater value to the customer—something Volkswagen has consistently achieved with the Wolfsburg Editions.

The Wolfsburg Edition Passat, like all new Volkswagens, comes with a 24-hour Roadside Assistance for four years with unlimited mileage, and new vehicle warranty, including:

-- Five-year/60,000 mile (whichever occurs first) Powertrain Limited Warranty

-- Four-year/50,000 mile (whichever occurs first) New Vehicle Limited Warranty with wear and tear items and adjustments excluded after the initial 12 months/12,000 miles

-- 12 year unlimited distance Limited Warranty against corrosion perforation.

Posted by Frank at 9:15 AM

"Flying Car Company" Takes Off

VUGHT, The Netherlands, -- After many years pioneering with well-known parties such as the Dutch Aerospace Laboratory (NLR) creating a flying and driving vehicle, John Bakker formed a management team and recruited employees to start PAL-V Europe. Investors have been found to back the start-up, and currently initiatives are being taken towards securing more investors to speed up market launch.

Bakker invested 6 years developing a vehicle concept that can fly and drive: PAL-V (Personal Air and Land Vehicle). A dream Henry Ford already had building the first car. This will be a revolution in door to door mobility soon. In countries with underdeveloped infrastructure it means safe, faster transportation but also in developed countries people save lots of time.

The market response is huge: already 2 million website hits. Daily mails from people wanting to buy one. Professional applications like surveillance, mobility for aid organisations, post war aid, for private use bringing faster transportation or just big fun.

The PAL-V is a solution to increasing congestion in cities, highways and skyways.

On the ground, the slim, aerodynamic 3-wheel vehicle is comfortable as a luxury car. It has the agility of a motorbike, thanks to its patented 'tilting' system. The rotor and propeller are folded away until PAL-V is ready to fly.

Airborne, it flies under the 4,000 feet floor of commercial air space. With land and air space reaching capacity, this is the last free space.

PAL-V is highly fuel-efficient, powered by an environmentally certified car engine. It runs on petrol but it also runs on biodiesel or bio-ethanol. It reaches speeds up to 200 km/h both on land and in the air.

Soon private flying will no longer be the exclusive domain of executives and celebrities. If infrastructure does not exist or congestion/obstacles block the destination - fly. If the weather is too bad to fly - drive. Driving and flying combined costing little more than an executive saloon car.

The concept is combining two proven technologies. It fits within the new certification regulations that exist since 2005 in the US and Europe.

Next to Bakker the management team now consists of Robert Dingemanse who has championed several successful product launches/business start-ups at Philips and Jim Emanuels/Tacstone, specialised in starting up new businesses. This team has the right skills/experience to turn the concept into a business success.

Source: PAL-V

Posted by Frank at 9:05 AM

Consumer science: some SUV shoppers want luxury, some fuel economy

Luxury SUV Shoppers Want Comfort and Performance, While Non-Luxury SUV Considerers Look for Fuel Efficiency and Reliability

Brand Watch Study Reveals Brand Perceptions and Key Decision Factors Among Shoppers in SUV Segment

IRVINE, Calif. -- Kelley Blue Book's latest report series, Brand Watch, which reveals key decision factors among consumers in the purchase consideration process, shows the two most important factors of luxury SUV shoppers are driving comfort and driving performance, whereas the non-luxury SUV shopper considers fuel efficiency and durability/reliability the two most important factors in considering an SUV.

Falling in the middle of the top five consideration factors for both of these groups is safety. Among luxury SUV shoppers Lexus ranked No. 1 for driving comfort, their top consideration factor. Among non-luxury SUV considerers, Toyota ranked No. 1 for fuel efficiency, durability/reliability and safety, the segment's top three consideration factors.

Brand Watch asked both luxury and non-luxury SUV intenders their opinions and perceptions regarding up to 17 different attributes associated specifically with SUVs. New-vehicle shoppers were asked to not only rank these attributes in importance, but to also rate each manufacturer on those important factors. The price-point difference between luxury and non-luxury SUV considerers leads the top five attributes among these two consideration groups to be nearly opposites.

"Shoppers who can afford a luxury vehicle can also afford gas at $3.50 a gallon and are much more concerned with driving performance and driving comfort than fuel efficiency and reliability," said Jack R. Nerad, executive editorial director and executive market analyst. "Those concerned with fuel efficiency and reliability are much more cost-conscious overall and less likely to consider a luxury vehicle."

In the luxury SUV shoppers group, GMC's luxury Denali line topped the rankings for seating-capacity, towing and being family-friendly, but tied for last place with Saab among considerers when it comes to prestige and brand status. In the prestige and brand status category, consumers ranked Mercedes-Benz at the top. For brand cachet and perception among consumers, HUMMER and Cadillac came in close behind Mercedes-Benz among luxury SUV shoppers. And while Hummer placed high for brand and prestige, the military-style vehicle ranked last for luxuriousness and sophistication, where again Mercedes-Benz garnered the top slot.

Perceptions of vehicle brands in the non-luxury shopping group placed Toyota and Honda high for the majority of attribute categories including comfort, reliability and safety, but when it comes to stylishness, layout/design and versatility/flexibility, non-luxury SUV intenders rate Ford highest for those attributes.

"In-market shoppers' make/model choices are clearly influenced by brand perceptions and brand-level campaigns," said Rick Wainschel, vice president of marketing research and brand communications for Kelley Blue Book. "It appears that the branding campaigns executed by some of the domestic luxury SUV brands are paying off."

Available to vehicle manufacturers and auto industry professionals, Brand Watch taps into more than 12,000 active and in-market shoppers annually to determine their perception of vehicle makes within specific automotive segments. Brand Watch further delves into how each manufacturer's brand equity differs across vehicle segments, compares the relative standing of each make vs. competitive makes, and the decision factors of shoppers within each make and segment. Detailed demographic and psychographic information is also collected, reported and detailed throughout Brand Watch's comprehensive study available quarterly from Kelley Blue Book Marketing Research

Source: Kelley Blue Book

Posted by Frank at 8:58 AM

Plug-in Hybrid from Robert Q. Riley Enterprises to Debut on June 16

Fuel-Efficient XR-3 Will Offer 125-225 Miles per Gallon

GLENDALE, Ariz -- In less than 90 days, Robert Q. Riley Enterprises, LLC, a product design firm in Glendale, Ariz., will introduce its XR-3 plug-in hybrid, a sleek two-passenger, three-wheel sports car that is expected to generate up to 225 miles per gallon.

Designed to be assembled by someone with average mechanical abilities and no prior experience, the all-wheel drive vehicle will be available as a kit or plans for complete do-it-yourself construction.

“We’ve made a technology leap by designing a super-simple hybrid power system, but ‘technology’ itself was not the main thrust of the project,” said Robert Q. Riley, company president and author of “Alternative Cars in the 21st Century.” “We focused on the power of ‘design’ to define a new category of personal mobility products that are neither automobiles nor motorcycles.”

The XR-3 uses the latest hybrid power system technologies in the most simplified way possible. While the front wheels are powered by a three-cylinder diesel engine, a single rear wheel uses an electric motor run by a lithium-ion battery. The ground provides the connection between the two systems, eliminating the need for a complex electronic and mechanical interface.

Driving on power from its diesel engine, the XR-3 can achieve fuel economy of 125 miles per gallon. However, when the diesel and electric power systems are combined in a hybrid driving mode, fuel economy can exceed 200 miles per gallon over an 80-mile trip.

A simple three-position switch allows the driver to select between battery-only, diesel-only and hybrid driving modes. The diesel engine can remain off for local trips, since power from the advanced lithium-ion battery pack gives the car a battery-only range of up to 40 miles.

Source: Robert Q. Riley Enterprises, LLC

Posted by Frank at 8:56 AM

Report: Toyota Tundra Makes Strong Debut in Pickup Segment, Domestic Models Hold Their Own

WESTLAKE VILLAGE -- Initial trading patterns for the all-new 2007 Toyota Tundra suggest a strong start for this model in the domestic-dominated large pickup segment, according to real-time retail transaction data from the Power Information Network (PIN), a division of J.D. Power and Associates.

Since the all-new 2007 Toyota Tundra large pickup was launched in early February, owner loyalty for this model, which represents the percentage of Tundra owners who traded for another Tundra, is 53 percent (February only) -- more than twice the January rate of its predecessor and more than 20 percentage points higher than in February of 2006. Additionally, trading from the Tundra to each of the mainstream domestic large pickups (Chevrolet Silverado 1500, Ford F-150, Ram 1500) dropped considerably in February when compared with January, while trading in the reverse direction increased.

Nevertheless, owners of domestic large pickups remained relatively loyal to their vehicles. According to PIN data, both the Silverado 1500 and F-150 experienced owner loyalty increases of 4 percentage points when comparing transactions in February to those in January, while the Ram's owner loyalty remained steady. (Loyalty for the Titan is not included since it has only been on the market for three and one-fourth years.)

The combination of increased Tundra loyalty and steady domestic model loyalty raised the large pickup segment share of industry from 12.4 percent in January to 14.4 percent in February.

"It's still early, and owner loyalty is just one measure of marketplace success, but so far the Tundra seems to be gaining strength in the segment," said Tom Libby, senior director of industry analysis at PIN. "This is an interesting scenario because the impressive strength of the Toyota juggernaut is being pitted against the domestics' long-time stronghold."

The Tundra's owner loyalty rose in February even though it sold at a higher average retail transaction price than any of its direct competitors. The actual retail transaction price for the all-new 2007 Tundra in February was $33,182 -- almost $900 more than the F-150 ($32,312) and $1,450 more than the Silverado 1500 ($31,727). The Ram 1500 ($25,564) and the Titan ($27,664) both sold at prices considerably below the competition.

Four of five large pickup models sold with loans that included an annual percentage rate (APR) between 9 and 11 percent, while the F-150's APR was far below the competition at slightly more than 7 percent. The monthly payment for these models, purchased with a 72-month loan, ranged from $558 to $603.

"New products and stable fuel prices will drive a strong rebound in the large pickup segment in 2007, increasing from 13.5 percent of the total sales market in 2006 to 14.2 percent," said Jeff Schuster, executive director of automotive intelligence at J.D. Power and Associates. "Toyota dove head first into a very competitive segment with a solid entry, and although the model lineup is not yet as robust as the competition, we expect the Tundra to nearly double in volume from 124,508 in 2006 to 210,000 in 2007."

PIN data also indicates that while the national transaction price for the 2007 Tundra was the highest in the competitive set, the Tundra did not sell at the highest price in every region of the country. Specifically, the Tundra commanded the highest transaction price in the Midwest, Southwest and West, but its price was second highest in the Northeast (after the F-150) and third in the Southeast (after the Silverado 1500 and F-150). Additionally, the Tundra's price ranged from a high of $34,394 in the West to a low of $32,796 in the Southwest. Transaction prices in the Southwest for each of the five large pickup models were lower than in any other region, reflecting the fierce competition in large pickups in this particular part of the country.

Posted by Frank at 8:52 AM

9 New Vehicles Named to Annual Best Cars for Families List

Safety, Value, Convenience Set These Vehicles above All Others

ORLANDO, Fla. -- Nine new vehicles have been added to the AAA and Parents magazine Best Cars for Families list for 2007. The 15-vehicle list, now in its fifth year, appears with detailed reviews of each model in the April issue of Parents magazine which hits newsstands today.

By combining the 50-million-member AAA’s auto-safety expertise with Parents’ understanding of what families want and need, the team of reviewers created a list of sedans, economy cars, vans, SUVs, and crossovers perfect for everything from shuttling the kids to doctors’ visits and soccer practice, to weekend getaways and longer road trips.

“Safety, convenience, and lasting value are especially important to parents shopping for a family vehicle,” said John Nielsen, director, AAA Vehicle Acquisition and Consumer Information. “The vehicles on this year’s list provide the whole package – comfort, practicality and performance with options for every family size.”

“We put the vehicles through real-life road tests that include everything from running errands to carpooling, to taking a family vacation,” said Sally Lee, Parents editor-in-chief. “With many parents and children spending several hours per week in the car, it’s important that it’s a safe, happy place for everyone in it.”

AAA and Parents test drove hundreds of vehicles, considering everything from air bags and fuel economy to cupholders and cargo space. The reviewers also installed a variety of child safety seats into every car, making sure it can be done easily and securely. Of those vehicles that have been tested, the AAA/Parents picks are among the top performers in crash tests conducted by the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS).

The AAA/Parents 2007 Best Cars for Families are listed below, along with a brief description of why the reviewers chose the vehicle. More complete reviews are available in the April issue of Parents. An plus sign denotes a vehicle’s first time on the list.

Sedans

Honda Accord -- This sedan does virtually everything right. An incredibly smooth ride ensures that when your kids conk out, they won’t be disturbed. The simple dashboard design lets drivers adjust controls quickly which helps keep their eyes on the road.

Mercury Milan+ -- This upscale cousin to the Ford Fusion has a quiet steady feel on the road and an impressive package of standard safety and convenience features: antilock brakes, side-curtain air bags, reading lights and cubbyholes for the kids’ stuff.

Toyota Camry -- Kids will appreciate the spacious back seat, which has a fold-down center armrest to defuse turf wars. Standard features include advanced frontal, side-impact and side-curtain air bags, as well as a driver’s knee air bag.

Crossovers

Dodge Caliber+ -- The kid-friendly options include stain-resistant upholstery and a refrigerated beverage holder that works nicely for formula. Definitely opt for side-impact air bags.

Ford Edge+ -- The Edge has the rugged feel of an SUV but its cushiony seats and responsive ride make it seem more like a sedan. The sizeable cargo area fits all the soccer gear in your kid’s carpool.

Toyota RAV4+ -- This crossover is quick and nimble like a sedan, yet it’s roomier than you’d expect. And the RAV4’s standard safety package includes side-curtain air bags and stability control.

SUVs

Chevy Tahoe+ -- The supersize Tahoe has room to spare, even if you add the third row of seats. This SUV is maneuverable for its size, and on the highway it’s as quiet as a nursery during naptime.

Honda CR-V+ -- Honda has managed to make this redesigned SUV even better. The rear seats recline which makes it easier for older kids to nap. The CR-V’s crisp handling and super-smooth ride remind you where the engineers focused their attention.

Hyundai Santa Fe+ -- The Santa Fe is packed with safety technology to protect your little ones, but the modest price tag leaves something for their college funds. Nice surprises include second-row A/C vents.

Minivans

Honda Odyssey – Driving is almost effortless with this minivan. You can outfit the second row with posh captain’s chairs or choose three seats. The third-row seat folds flat into the floor and on some trim lines the second row does, too.

Hyundai Entourage+ -- Three-row, side-curtain air bags, stability control, and antilock brakes are all standard, as are the Entourage’s three-zone climate control system and power windows in the sliding doors. Load up on options and you’ll still pay less than $30,000.

Toyota Sienna – Load the Sienna with eight passengers and there’s still room for groceries, baby gear, and lots more. The second-row seats slide forward for quick access to the back row, and three-row, side-curtain airbags are standard.

Economy

Honda Civic – It’s the small things that earn this sedan big points, like a compact emergency brake that creates more space up front, rear heat ducts, and scuff-resistant material behind the front seats – where the little ones’ feet love to rest.

Mazda 3 – The 3 is simply too much fun to be so practical. The ride screams sports car, yet the big, stable tires and quiet cabin make day trips pleasant too. The hatchback version provides extra storage space for strollers and suitcases.

Volkswagen Rabbit+ -- Modern features include advanced frontal, side-impact, and side-curtain air bags standard, along with antilock brakes and stability control. The audio system has a jack for MP3 players and the handy hatchback makes for simpler loading.

Child passenger safety tips from AAA’s award-winning Seated, Safe & Secure initiative can be found at www.aaa.com/publicaffairs and at www.Parents.com/April. For car care information, auto buying tips and more, visit www.aaa.com.

Parents, published monthly by Meredith Corporation, has been America’s #1 family magazine for more than 75 years. Since its inception in 1926, it has been a trusted source by every generation of parents. Currently the magazine is a powerful community of 15.6 million readers devoted to supporting the efforts of parents, educators and other citizens who strive to make the world a better place for our children. Parents can be found online at www.parents.com.

As North America’s largest motoring and leisure travel organization, AAA provides more than 50 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers.

Posted by Frank at 8:49 AM

Chevrolet Chooses Clear Channel to Drive Accolades for Silverado

All-New Chevy Silverado to Reach Truck-Buying Markets With Year-Long Traffic Sponsorship and Floating Digital Ad Campaign

Chevrolet Joins Growing List of Auto Advertisers Building Brand Interaction With Clear Channel Radio’s Integrated On-Air and Online Assets

DETROIT & SAN ANTONIO -- Clear Channel Communications, Chevrolet and Clear Channel Radio today announced that the General Motors brand has chosen Clear Channel Radio to execute a full-year broadcast and digital media campaign, running now, to extol the highly acclaimed features of the all-new Chevy Silverado. The campaign is the first to integrate 15-second Clear Channel Radio traffic sponsorships with floating digital ads on the Web sites of radio stations located in key truck-buying markets.

“Both Motor Trend magazine and a 49-member panel of top automotive journalists gave the special-edition Chevy Silverado their ‘2007 Truck of the Year’ distinctions,” said Ed Peper, Chevrolet general manager. “We were looking for the best way to generate sales as a result of rave reviews, and Clear Channel Radio presented us with a strategy to connect with our target audience throughout the entire day — while they are on the road and on the Internet.”

Through the integrated implementation of Clear Channel Radio’s on-air and online assets, 15-second radio traffic sponsorships airing in Austin, Dallas, Houston, San Antonio, New Orleans, Memphis, St. Louis, Kansas City and Oklahoma City will direct listeners to the station Web sites of the respective radio stations in these markets. Once there, consumers will see floating images of Chevy Silverado trucks driving across home pages and parking in the leaderboard sections, which will provide more information on the benefits of the vehicle along with links to www.chevy.com/shop on station sites.

“With a very strong product, a patriotic, American-made message and the opportunity to communicate with truck buyers about the Silverado over the next year, we expect this targeted campaign to be very effective,” said Jeff Howard, regional president of Clear Channel Radio Sales. “The integrated approach will also demonstrate the brand-building power of our multiplatform medium.”

Source: Clear Channel Radio

Posted by Frank at 8:48 AM

Toyota taking driver ed out to the amusement park[s]

Toyota Driving Expectations Offers New Approach to Teen Driving Education

Program Teaches Teens and Parents Defensive Driving Techniques via Real-World Scenarios

NEW YORK -- Teen drivers make up only 6.6 percent of licensed drivers, but constitute 14 percent of accidents and related deaths. Sixteen-year-olds have the highest crash rate of any age and are three times more likely to die in a car crash than the average driver. In an effort to improve these odds, Toyota announced today it is continuing its national program to promote safe driving among teens, Toyota Driving Expectations. This unique program, offered free of charge, is designed to teach teens and parents alike about defensive driving techniques against a backdrop of real-world scenarios.

While many states and schools offer some form of driver's education, and many states now require a "provisional" or "graduated" driver's license for those under the age of 18, it's the real-world distractions that can be the most dangerous to teen drivers.

Toyota Driving Expectations goes beyond what is currently taught in typical driver training classes in order to help teens identify and react to dangerous driving situations. To better understand the critical relationship between distractions and reaction time, teens and parents navigate a driving course while drinking water, listening to loud music and talking on a cell phone. They also experience hard braking maneuvers on wet and dry pavement and maneuver through multiple slalom driving courses under the watchful eyes of professional drivers.

"Toyota is committed to providing teens with the tools they need to be better prepared on the road and to become better drivers," said Michael Rouse, Toyota's corporate manager of national philanthropy and community affairs. "Since its inception in 2004, more than 4,000 teens and parents have successfully completed the Toyota Driving Expectations program, which was developed after several pilots and valuable feedback from teens, parents and the National Safety Council."

Another unique aspect of Toyota Driving Expectations is that a parent or guardian must accompany the teen driver to the four-hour program. Parents and teens are split into separate groups for part of the course, allowing parents to learn about vehicle safety technology, defensive driving and how to design and set realistic expectations for their teen. The program concludes with teens and parents reuniting to develop a safe driving contract to be put into practice when the families return home.

The National Safety Council has been involved with the Toyota program since the beginning and has provided input on curriculum development. The program includes elements of the Council's signature programs including the Defensive Driving Course-Alive at 25 and Teen Driver: A Family Guide to Teen Driver Safety.

"Toyota Driving Expectations provides teens with important skill development opportunities while providing parents with the knowledge and tools to keep their teens safe," said John Ulczycki, director of the Transportation Safety Group of the National Safety Council. "Teens will develop specific driving skills and a better understanding of how to deal with peer issues and situations that can affect their driving and lead to crashes. Parents will learn about the risks associated with teen drivers, how to better manage those risks and how to be an effective coach for their teen driver."

Toyota Driving Expectations is a free program and is being offered at the following locations in 2007:

-- Six Flags Great Adventure, Jackson, NJ, 4/13 - 4/15
-- Six Flags Great America, Gurnee, IL, 4/20 - 4/22
-- DTE Energy Music Center, Clarkston, MI, 4/27 - 4/29
-- Santa Anita Race Track, Arcadia, CA, 10/12 - 10/14
-- Phoenix International Raceway, Avondale, AZ, 10/19 - 10/21 and
10/26 - 10/28

For more information, please visit http://www.toyotadrivingexpectations.com/.

Source: Toyota

Posted by Frank at 8:46 AM

Honda, Nissan Target Urban Buyers With Guerrilla Techniques

BOTH HONDA AND NISSAN ARE launching viral/guerrilla efforts to reach younger, urban buyers.

Honda has launched an effort, via African-American market agency Muse Communications, L.A., aimed at pitching its Civic car to urban consumers. The effort, "Swagger," features directors and black comedians Jackie Long and DeRay Davis in both commercial and Web-based content.

The campaign, a kind of tutorial for cool, features a national cable spot TV ad and a series of Webisodes delving into topics like how to be cool in one's Civic, how to meet women in a parking lot after a night visiting clubs, and the proper way to lean against one's Civic, so one's stance evinces swaggering self-confidence and not foot problems.

Posted by Frank at 8:45 AM

March 19, 2007

Flexcar Expands to Baltimore; Partners with The Johns Hopkins University

Nation’s Leading Research Institution Concludes Car-Sharing Will Help with Its Environmental Initiatives, Including Reducing Congestion, Parking Demand and Cars on Campus

BALTIMORE -- Flexcar (www.flexcar.com) today announced it has expanded to the city of Baltimore through a partnership with The Johns Hopkins University, the leading research university in the United States.

The initial group of four hybrid vehicles will be parked across campus and available to students, faculty, staff and neighborhood residents for use by the hour. Additional vehicles will be added on campus and in the city throughout the year.

Baltimore becomes Flexcar’s 10th US city and the first of multiple new markets the company plans to launch in 2007. The program will begin with a kick-off event featuring prizes and giveaways at noon on Wednesday, March 21, on Levering Plaza.

"Studies have shown that each shared car has the effect of taking 15 personally owned vehicles off the road," said Davis Bookhart, manager of Energy Management and Environmental Stewardship in the Office of Facilities Management, and chair of the new Johns Hopkins University Sustainability Committee, a 16-member group convened by President William R. Brody to boost the university's environmental profile. "Fewer cars means cleaner air and reduced demand for parking. We envision a day when we have dozens of shared cars on and around campus to provide clean mobility for people who live and work on or near campus."

How it Works: Members reserve a Flexcar vehicle online or via touchtone phone, use their Flexcard to open the doors, take their trip, then return the car to its reserved parking spot at the end of the reservation. A simple introductory fee of $6.00 per hour or $60.00 per day includes gas, insurance, 150 free miles, maintenance, a reserved parking spot and 24-7 emergency service. More information on Flexcar can be found on the Web at www.flexcar.com.

Who can use it: Flexcars will initially be available in four locations on campus, including Wyman Park Drive Reserved Lot, Mattin Center/Power Plant, Tennis Courts Lot and Homewood Field Lot. Although the vehicles are parked on campus, they will be available to the approximately 70,000 residents in the area served by the Greater Homewood Community Council, whose boundaries are from North Avenue to the south, I-83 to the west, Greenmount Avenue/York Road to the east and the city line to the north. Johns Hopkins has arranged for members in that community to receive the same introductory promotion and discounted rate as students and faculty.

Benefits: Flexcar gives its members the freedom of owning a car without the cost and hassles. Flexcar’s “point-click-drive” system lets members have a car just when they need it, paying for it just when they use it. The convenience and cost-savings are compelling enough that many members sell an existing car or avoid buying a new car. Studies also show that members drive about 40 percent fewer miles and increase their use of public transit. The cumulative impact of this behavior shift is fewer cars on the road and dramatically reduced emissions.

“Our partnership with Johns Hopkins is the first step in our larger expansion into the city,” said Mark Norman, Flexcar’s CEO. “We continue to work with various organizations and groups to rapidly expand the program to downtown Baltimore and surrounding neighborhoods.”

Car-sharing is becoming a growing trend among large colleges and universities – which are being driven by the need to reduce vehicles on and near campus. The company, which has provided car-sharing programs on college campuses since 2001, launched its groundbreaking “Flexcar for Undergrads” program last fall with several universities across the country, significantly expanding the availability of the service. In addition to Johns Hopkins, Flexcar University Partners include the University of Maryland, University of Florida, University of Washington, UCLA, Georgia Tech, University of California – Berkeley, Portland State University, University of California – San Diego, and Emory University, among others.

Posted by Frank at 8:51 PM

MINI USA Chooses Clear Channel Radio’s Total Traffic Network

2007 MINI Hardtops With Optional Navigation System Come Standard With Clear Channel Traffic Data

SAN ANTONIO -- Clear Channel Radio’s Total Traffic Network today announced that it will begin providing its real-time traffic data on navigation-equipped 2007 MINI Cooper and Cooper S hardtops beginning with March production. No subscription will be required for Clear Channel Radio’s traffic service, which is now available in 44 markets across the U.S. The real-time traffic information, provided in partnership with INRIX, will allow MINI drivers to avoid potential delays due to traffic congestion or road closures.

“BMW of North America recently set the bar for real-time traffic services when it became the first automotive brand to offer our traffic data as part of its navigation system on select models,” said Jeff Littlejohn, Executive Vice President of Distribution Development for Clear Channel Radio. “We are now proud to add MINI USA to a growing list of Total Traffic Network partners that are able to provide customers with reliable, high-quality, real-time traffic, improving navigation in some of the country’s most congested cities.”

“The MINI Cooper and the MINI Cooper S are fun to drive, so it makes sense to add this feature, which allows a driver to avoid traffic tie ups and keep on motoring,” said Jim McDowell, Vice President of MINI USA. “Adding traffic information as a standard feature of our navigation system means a customer won’t have to pay recurring subscription fees to access the service.”

Customers currently using Total Traffic Network’s real-time reports include BMW of North America, Garmin International, Nextel, Verizon Wireless, Kenwood Electronics, Tom Tom Navigator GPS, Navigon, MSN Autos, MapPoint, Cingular QPass, ATX, AAA, Rand McNally, Weatherbug, Microsoft SPOT, Siemens VDO, Mio Technology, and Cobra Electronics.

About Clear Channel’s Total Traffic Network

Clear Channel Radio is the first broadcaster to launch a ground-breaking programming and technology service delivering real-time traffic data directly to vehicles, using its own network of reporters, traffic cameras, helicopters and airplanes – Total Traffic Network. Clear Channel’s Total Traffic Network now serves more than 125 metropolitan markets in three countries, including the United States, Mexico and New Zealand. Total Traffic Network delivers real-time traffic data via in-car or portable navigation systems, broadcast media, wireless and Internet-based services. For more information, please log on to www.realtimetraffic.net.

Posted by Frank at 8:41 PM

Mercedes-Benz launches integrated marketing campaign for the new C-Class: “C-for Yourself”

* For the market launch, Mercedes-Benz focuses on personal driving experiences

* Online campaign with a new 360-degree soft configurator, a host and interactive films

* TV commercial with new brand ambassador Fernando Alonso

Stuttgart -- Mercedes-Benz is starting a comprehensive integrated marketing campaign for the new C-Class, which will be introduced to the market on March 31, 2007. Using the slogan “C-for Yourself,” the brand with the star is conducting a variety of communication activities via several channels to support the sales launch of its highest-volume model series.

The primary goal of the campaign is to convince customers around the world of the advantages of the versatile product concept behind the new C-Class sedan, including two distinct front-end designs and outstanding comfort, agility and safety.

“Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new C-Class,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars. “All communication measures for the C-Class are therefore geared toward direct contact with our customers and potential buyers. Along with our tried advertising methods, we will also be focusing strongly on various forms of direct communication for the C-Class, to be implemented at exclusive driving events. These measures will be accompanied by a C-Class Mobile Marketing Special, a presen-tation within Second Life and interactive films on the Internet — innovative platforms that will enable us to reach existing and potential customers of our brand in a targeted manner.”

The integrated campaign for the new C-Class was developed by BBDO France – following a pitch conducted with several markets - and is adapted to the requirements of the international markets. In Germany, the new lead agency Jung von Matt is carrying out the campaign for Mercedes-Benz with the slogan “C-for Yourself.”

The C-Class campaign will move into high gear on April 2, 2007, with the launch of advertisements in magazines and newspapers with high circulations. Like most of the other communication measures, the print ads, which invite customers to test-drive the sedan, feature a white C-Class Avantgarde model equipped with the AMG sports package. A 30-/40-second television commercial, to be broadcast on all public and commercial stations in Germany with high circulations, will feature the current Formula 1 world champion race car driver Fernando Alonso enthusiastically describing the outstanding handling qualities of the new C-Class. At the end of the commercial, Alonso, who drives for the Vodafone McLaren Mercedes Formula 1 team, symbolically hands over the keys to a new C-Class to the audience at home, thus inviting them to test-drive the vehicle and see what the sedan has to offer. This theme of handing over the keys is repeated as a motivating element in many components of the campaign. In the German market, the primary C-Class campaign will be supplemented by extensive retail marketing measures, radio commercials, outdoor ads and stadium advertising at soccer matches of the German national team.

Multimedia 360-degree soft configurator, interactive films and video podcast on the Internet

A particularly extensive and entertaining element of the international campaign is the online presentation at www.mercedes-benz.com/c-class. On the site, which Mercedes-Benz also advertises by banners on the Internet, customers and anyone else interested in the C-Class can view the vehicle as displayed against realistic backdrops and then configure it and study the results from various perspectives. The software allows users to select according to their personal tastes any combination of the model’s equipment lines, numerous color options, different types of light-alloy wheels, interior designs and selected optional features. The website also features an interactive assistant who guides users through the new 360-degree soft configurator. Several interactive films are available as well that show various individuals describing the most important details of the new C-Class as they take the vehicle out for a drive.

For anyone interested in the vehicle’s development, a specially produced video podcast (www.mercedes-benz.com/podcast) documents the creation of the C-Class in four episodes. Finally, the Mercedes-Benz Museum website (www.mercedes-benz.com/museum) takes visitors on a multimedia journey through the successful history of Mercedes-Benz’ best-selling model series ever.

Focus on direct communication: Customers experience safety, comfort and agility of the new C-Class at numerous driving events

With the new C-Class campaign, Mercedes-Benz continues to address existing and potential customers in the spirit of its core brand value of “Appreciation.” Direct communication is therefore a key element of a package of measures geared toward very personalized interaction with customers. To this end, customer events like the “Exclusive Driving Experience” in Barcelona and various partnership agreements with European hotel chains in popular vacation regions will offer customers and potential buyers the opportunity to individually test-drive the new C-Class in a relaxed atmosphere.

The “Exclusive Driving Experience” (April 1-3, 2007) will allow some 80 consumers from all over Europe to experience the C-Class in an especially attractive environment. In Barcelona participants at the event will be able to enjoy the exciting flair of the Catalonian capital. They will also take part in a slalom competition with production vehicles that will enable them to discover for themselves the outstanding comfort and agility of the new C-Class, as well as its safety features, which are unique in this segment. Participants will also visit the Circuit de Catalunya, where they will be able to drive an offroad course and go for “taxi rides” in a C-Class DTM model with Mercedes-Benz DTM drivers Bruno Spengler, Mathias Lauda and Bernd Schneider. On the evening of April 1, 2007, the guests in Barcelona will attend the Laureus Welcome Party for the Laureus World Sports Awards. King Juan Carlos of Spain and founding partner Mercedes-Benz are the patrons of the event, which honors top international athletes on April 2, 2007.

Vacationers who stay at selected Robinson Club Resorts and Westin Hotels & Resorts facilities in Germany, Austria, Scotland, Italy, Spain, Portugal and Greece between May and September 2007 can expect a completely new driving experience, as they will have the opportunity to test-drive the new C-Class in a relaxing atmosphere. Their drives will take them across beautiful and exciting routes as they learn to appreciate the superior quality and agility of the new model. Mercedes-Benz will also be offering people at premium shopping malls, such as the one in Metzingen, Germany, the opportunity to take spontaneous test drives during April and May 2007. And — as was the case with the successful introduction of the new-generation E-Class in the summer of 2006 — customers interested in the new C-Class will be able to experience it at selected non-automotive trade fairs that cover the areas of lifestyle, design and interior decorating such as „Maison & Objets“ in Paris, France (September 7-11, 2007).

The new model will also be demonstrating its superior culture of driving at the German Touring Car Masters series (DTM), starting on April 22, 2007. This year’s DTM features four AMG Mercedes C-Class vehicles from the new model series. The C-Class with its former models is already the most successful vehicle in the DTM today. Fans who attend DTM races at Hockenheimring and Lausitzring as well as DTM and the Formula 1 races at Nürburgring will be able to experience the new C-Class up close by riding in the DTM racing taxi or participating in driver-safety training sessions and various test drives.

C-Class Mobile Special

For the first time ever, Mercedes-Benz offers an innovative Mobile Special to attract the attention of customers and potential buyers while they are on the move. Special mobile client software can be called up either by text messaging (SMS) a number assigned to each country (for example in Germany, via an SMS marked “cklasse” to 88044) or directly from the Mercedes-Benz website in the participating markets. Those who access the software receive images of the new C-Class’ interior and exterior, and are also provided with technical data. They can then utilize the soft configurator to put together their dream car on the basis of various model versions, colors and wheel rims. The Mobile Special also contains the dates of C-Class events and invitations to them, as well as films, photos and engine sounds that can be downloaded. Mercedes-Benz is advertising the Special on Vodafone Live and other mobile portals. Beginning in mid-March, ten white C-Class models will travel across Europe, starting in Bremen, Germany, and then moving through the Netherlands, Belgium, Switzerland, Italy and France to Barcelona for the Laureus World Sports Awards. The white sedans will highlight the Mobile Special in numerous cities during their European tour. The C-Class Mobile Special is available as a Java application that runs on more than 30 of the most commonly used mobile terminals, and in a simpler WAP-version for cell phones that are not Java-enabled.

Virtual C-Class also available in the online world of Second Life

Since the C-Class does not only generate excitement in real life, the new Avantgarde model with the AMG package has started to become available on March 16, 2007, in Mercedes-Benz’ virtual representation at Second Life (www.secondlife.com — coordinates 128.128.11). All residents of this online world can purchase a virtual model of the C-Class for 1,500 Linden Dollars (approx. four Euros) or virtually test-drive it on a challenging track. Tens of thousands of people from all over the world have visited the Mercedes-Benz island since its opening on February 20, 2007, and the site is one of the most frequently visited corporate presentations in Second Life (www.mercedes-benz.com/secondlife).

Posted by Frank at 6:37 PM

ZAP Releases Concept Drawings of Electric Crossover SUV

SANTA ROSA, Calif. -- Electric car pioneer ZAP today unveiled concept drawings of the ZAP-X Crossover SUV on its website, zapworld.com/.

The images of the ZAP-X are also highlighted in the new issue of Popular Science, April 2007, in an article entitled "Who killed the gas guzzler?" including an interview with ZAP CEO Steve Schneider. The issue is on newsstands now as well as online at http://www.popsci.com/.

The design sketches highlight the styling, performance and technology that ZAP plans to incorporate into the ZAP-X. The compact-SUV design will feature all-wheel drive with in-hub electric motors capable to deliver 644 horsepower and a top speed of 155mph. By combining a lightweight aluminum chassis, a new efficient drive system and advanced battery management system, the goal for the ZAP-X is to be able to achieve 350-mile range, with a rapid 10-minute recharging time.

"We believe that the ZAP-X will become the most advanced, most practical and most appealing flagship electric vehicle to date and will revolutionize the industry providing the driver with the enjoyment of a sports car and the practicality of an SUV," says ZAP CEO Steve Schneider.

ZAP currently markets an affordable city-speed electric car and truck called the XEBRA through its automotive distribution portal marketing. ZAP's authorized auto dealer network will offer sales, service and parts distribution for the lineup of vehicles being developed by ZAP and its strategic partners in Europe, Asia and South America.

Source: ZAP

Posted by Frank at 6:35 PM

Nissan throwing the keys at potential Altima buyers

New Grassroots Program Drops Keys at Nightclubs Nationwide for Consumers to Get Free Magazines, Free Gas and Details on the Next Generation Nissan Altima

NASHVILLE, TENN. – Today, Nissan North America, Inc. announced its marketing plans to reach urban trendsetters through a unique grassroots initiative in major cities nationwide. Using a creative blend of non-traditional and traditional media, the “Lost Keys” program will engage street teams to place mock sets of keys – one traditional car key, 2 generic house keys - in popular nightlife venues so it appears like someone has lost their keys.

Upon finding the keys, consumers will be humorously alerted on a key chain: “If found, please do not return. My Next Generation Nissan Altima has Intelligent Key with Push Button Ignition, and I no longer need these.”

To further promote this interactive program, the TRUE Agency, Nissan’s cultural marketing agency, collaborated with Vibe magazine to become both media and mobile partners. Those who find the keys are invited to text MVibe or visit www.AltimaKeys.com where they can redeem either a gas gift card or a six-month subscription to Vibe.

The “Lost Keys” program highlights the futility of car keys with a new advanced feature on the 2007 Nissan Altima - standard Intelligent Key with Push Button Ignition – a “first in class” technology that allows drivers to simply push a button to enter and start the car while the key is in their purse or pocket.

“Using the perfect mix of grassroots guerilla marketing and new media outreach, we think the ‘Lost Keys’ program showcases the Next Generation Nissan Altima in a unique way,” says Michelle Erwin, senior manager for Nissan marketing communications. “There will be 20,000 sets of keys dropped in targeted hot spots around the country, and we hope this widespread effort will resonate with an important audience for us.”

Starting March 18 through March 31, street teams for Guerilla Tactics Marketing Agency will be strategically “leaving” the keys in about 50 nightlife venues including bars, clubs, concerts and sports arenas in seven major markets simultaneously: New York City, NY; Chicago, IL; Atlanta, GA; Miami, FL; Dallas, TX; Los Angeles, CA; and Washington, DC.

About the Next Generation Nissan Altima
The Next Generation Nissan Altima offers Nissan’s advanced Xtronic CVT™ (Continuously Variable Transmission), a choice of the award-winning VQ-series 3.5-liter V6 or powerful 2.5-liter inline 4-cylinder engines, and a long list of technology and comfort features – including standard Intelligent Key with Push Button Ignition, available Bluetooth® Hands-Free Phone System, Bose®-developed audio system with nine speakers, dual-zone automatic temperature control, RearView Monitor and a voice activated touch-screen navigation system with real time traffic updates.

Posted by Frank at 6:30 PM

Oval Track at DaimlerChrysler's Chelsea Proving Ground Undergoes Reconstruction

Landmark Oval a Part of the Community for 54 Years

Chelsea, Mich., Mar 19, 2007 - The 4.71-mile-long oval track at DaimlerChrysler's Chelsea (Mich.) Proving Grounds (CPG) will undergo reconstruction during the upcoming spring and summer seasons to replace its pavement surface. The existing surface, which was laid in 1953, has deteriorated and the track no longer provides a test surface acceptable for high-speed vehicle testing requirements.

Beginning today, work crews will begin the process of removing and replacing the surface. The work is scheduled for completion by early September.

Chrysler Group utilizes the Chelsea Proving Grounds for new vehicle design development and validation. Several types of tests are performed at CPG, including vehicle durability, emissions certification, crash worthiness, brake development and certification, performance testing, wind and pass-by noise testing, steering suspension tests, exposure to hot and cold temperatures—prior to vehicles being brought to the marketplace.

In addition to validating vehicles to prepare them for on-the-road driving, the Chelsea Proving Grounds has twice written itself into the history books as the site of two world speed records. The first was set July 20, 1969, by Buddy Baker in a high-winged Dodge Charger Daytona stockcar. Running high-speed tests prior to its NASCAR launch, the car went 203 mph, marking the first time anyone had ever gone over 200 mph on a closed course. Since the location was the Chelsea Proving Grounds it was never officially published.

On Feb. 2, 2004, Chelsea Proving Grounds and the Dodge Ram SRT-10 made history, entering the Guinness Book of World Records as "The World's Fastest Production Pickup Truck." The Dodge Ram SRT-10—driven by NASCAR Craftsman Truck Series star Brendan Gaughan posted a two-lap, both-directions average speed of 154.587 mph over a "flying kilometer" on the oval.

Seen from the air, the oval is a six-lane concrete road, and is in nearly continuous use. The curves in the oval are designed to accommodate vehicle speeds from 30 to 140 mph without producing any lateral loading.

Although the oval reconstruction will not directly affect any roads outside of CPG, local drivers should expect to see an increase in the amount of truck traffic into and out of the Grounds during this period both on M-52 (Chelsea Manchester Road) and on Sylvan Road to the West of the Grounds.

The 3,850-acre Chelsea Proving Grounds site in Sylvan Township is just south of the Village of Chelsea, covering an area approximately two by three miles wide, and contains approximately 95 lane-miles of test roads, including: the Oval, two straightaways 1-1/2 and 2-1/4 miles long, a skid traction facility, a 14-acre paved vehicle dynamics area with a three-mile oval, a handling and evaluation road and several accelerated durability roads. In addition to the network of roads there are a number of buildings on the site totaling approximately 750,000 sq. ft. The first building was opened in 1952.

The Chelsea Proving Grounds employs about 750 people. Approximately 900,000 gallons of various test fuels are used there each year.

Posted by Frank at 6:28 PM

Honda Europe picks Garmin for after-market GPS

OLATHE, Kan. -- Garmin has been selected as the exclusive supplier of compact navigation devices to Honda Access Europe N.V. The customised units will be available for six different Honda models of vehicle including the Civic (3 door and 5 door), Accord Sedan, Accord Tourer and CR-V.

The unit is a custom product with features that are specifically designed to complement Honda vehicles. It contains a preloaded Honda database so drivers can always find their nearest dealership and has a custom dash board attachment with an integrated power supply. There is a unique mount for each vehicle dash board, which means no visible wiring and when the navigation device is removed, a matching cap discretely hides the mount.

The design is based on the popular Garmin nuvi 360 which combines slim- line, portable casing with European mapping, Bluetooth wireless capabilities and a wealth of extra features. In addition the unit has a MP3 player, audio book player and picture viewer.

The units will be supplied by Honda Access Europe N.V. and offered in dealerships across Europe.

"We are delighted to continue our excellent relationship with Honda Access Europe N.V. enabling Honda customers to use the latest Garmin satellite navigation," says Garmin's Director of OEM & Mobile Marketing, Roger Jollis. "This is an ideal accessory to enable drivers to navigate across Europe with ease. The partnership we have with Honda Access Europe N.V. reinforces our ability to provide bespoke solutions to the automotive sector."

About Garmin

Garmin (Europe) Ltd. is a member of the Garmin Ltd. (NASDAQ:GRMN) group of companies, which designs and manufactures navigation, communication and information devices -- most of which are enabled by GPS technology. Garmin is a leader in the general aviation and consumer GPS markets and its products serve the automotive/mobile, outdoor/fitness, marine, and aviation markets.. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin, nuvi and StreetPilot are registered trademarks of Garmin Ltd. or its subsidiaries. Anticipated product availability dates are based on management's current expectations and are not guaranteed.

Source: Garmin Ltd.

Posted by Frank at 6:28 PM

Ford Presents Student Entrepreneurs with $100,000 in Scholarship Prizes

Students from New Orleans Take Home the Grand Prize to Help Rebuild Their Community

WASHINGTON -- Aspiring student entrepreneurs from Historically Black Colleges and Universities (HBCUs) were presented with $100,000 in scholarship prizes at the 2nd Ford HBCU Business Classic, a business plan competition held in Washington, D.C., on Friday, March 16.

The five finalist teams from Howard University, Florida A&M University, Morehouse College, Xavier University, and a collaborative team from Spelman and Morehouse Colleges, presented their business plans with poise and determination as they competed for $100,000 in scholarship prizes.

Students were challenged to test their entrepreneurial ambitions before a panel of judges, comprised of influential entrepreneurs from the African American business community. Each team was scored on the viability of their business plans, their overall presentation and the business plan's potential benefit to the community. "It was inspiring to witness the passion and dedication exhibited by the finalists," said Marc Perry, multicultural marketing manager, Ford Motor Company. "Ford takes great pride in offering this supportive platform to encourage students to explore their entrepreneurial endeavors."

Students from Xavier University in New Orleans, Louisiana, submitted their business plan for One Source Realty, LLC, and came out victorious as the grand prize-winning team. Their company offers affordable housing for renters and home owners in the New Orleans area, post-Katrina. As the grand prize winning team, the students from Xavier University received a total of $50,000 in scholarship funds -- $35,000 in personal scholarships and $15,000 for their university.

The second prize-winning team, from Florida A&M University, presented their plan for Venom Innovations, LLC, and received $30,000 in scholarships -- $20,000 in personal scholarships and $10,000 for the university. Students from Howard University presented B.E.N.A.B., LLC, and received the $20,000 third prize package -- $15,000 in personal scholarship funds and $5,000 for their university. Each student in the competition received a commemorative plaque to recognize their team's achievement.

"I am extremely proud and inspired by the excellence demonstrated by these student entrepreneurs," said Dr. Randal Pinkett, CEO of BCT Partners, winner of The Apprentice, and the 2007 Ford HBCU Business Classic Entrepreneurial Achievement Award Recipient. "Business ownership is the most viable way to build wealth in our communities, so I am proud to know that the next generation of entrepreneurs are lined up to carry the mantle." Dr. Pinkett presented the student teams with autographed copies of his new book, Campus CEO: The Student Entrepreneurs Guide to Launching a Multimillion Dollar Business, to serve as a resource for their entrepreneurial pursuits.

The competition judges included entrepreneurs David Bing, chairman of The Bing Group; George Fraser, best-selling author and CEO of FraserNet; Valerie Daniels-Carter, CEO, V&J Holding Co.; Jamie Foster Brown, publisher of Sister2Sister Magazine; and Steve Ewing, CEO of Wade Ford. Darryl W. Dennard, co-host of the Black Enterprise Report, also served as the event host.

The Ford HBCU Business Classic launched in the fall of 2004 after recognizing a need in the Black business community to educate and develop the next generation of entrepreneurs. It was designed to offer students the opportunity to apply their classroom knowledge to real-world entrepreneurial experience. The competition was opened to HBCU students nationwide, and received business plan submissions from students from more than 80 percent of the nation's Historically Black Colleges and Universities.

To enter, individuals, or teams of two to five students, were asked to submit a 10-page business plan via the Ford HBCU Business Classic Web site at http://www.ford.com/go/hbcu. Initial business plans were judged by a panel from SCORE (Counselors to America's Small Business) and narrowed down to the five teams that were chosen to advance to the finals. The five finalist teams convened in Washington, D.C., on Friday, March 16, to present their business plans during the annual conference for the National Association for Equal Opportunity in Higher Education (NAFEO).

Source: Ford Motor Company

Posted by Frank at 6:23 PM

Subaru of America Appoints Kevin Mayer Director of Marketing Communications

CHERRY HILL, N.J. -- Subaru of America, Inc. today announced the appointment of Kevin Mayer to director of marketing communications. Reporting to Tim Mahoney, chief marketing officer for Subaru, Mayer will be responsible for the company's advertising and marketing communications activities.

"We are pleased to welcome Kevin to the Subaru team," said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. "He brings a wealth of automotive OEM experience and accomplishments in the areas of marketing, advertising, strategic planning and media. Kevin will play a key role in the growth of the Subaru brand in the U.S."

Mayer joined Subaru from his most recent post at Colby and Partners where he was senior vice president and account director for the American Suzuki Motor Company account. Prior to his tenure at Colby and Partners, he was director of advertising and marketing for Mitsubishi Motors North America, Inc. In this role Mayer was responsible for the advertising, product marketing, interactive, lead management and experiential marketing for the company. He started his automotive career at Hyundai Motor America where he was promoted to various management positions within the marketing department to serve as national manager, corporate strategic planning.

Mayer holds a master's in business administration from the UCLA Anderson School of Management and a bachelor's degree in communications from Purdue University.

Source: Subaru of America, Inc.

Posted by Frank at 6:20 PM

Ford Challenge puts Ford on buyers' lists

Ford Division is taking Bold Moves to the next level with the Ford Challenge, a confident, aggressive marketing campaign designed to prove to customers why Ford cars and trucks deserve to be on their purchase consideration list.

“We’ve got to show people just how bold we can be,” said Barry Engle, general manager, Ford Division Marketing. “We have a great story to tell, and as we go forward, our marketing communications need to work as hard as they ever have to get that story out. And part of that story requires that we not just tell people that these products are great but that we prove it.”

Engle says the Ford Challenge builds on the Bold Moves marketing platform launched in 2006, by shifting the emphasis from the lives of target customers to the bold design and performance of the company's products.

"The strategy was right on. All of the changes we are making are really about execution," he said. "The work now is much more focused on the product."

According to Ed Molchany, Ford Division communications manager, the Fusion Challenge ads launched in December formed the springboard for the new campaign. The ads show the results of a head-to-head comparison between the Ford Fusion, Toyota Camry and Honda Accord in which 600 readers of Car and Driver magazine rated Fusion the leader in key areas of performance, handling and design.

"The Fusion Challenge ads set the benchmark for the way that we want to communicate," said Molchany. "We had consumers test the vehicle, and the truth is there. Fusion is a great product, and we proved it. These ads are simultaneously building our brand image and motivating consumers to shop for our vehicles."

The "proof," according to Engle, is in the sales figures. Fusion posted a double-digit sales increase in February compared with a year ago, and the percentage of conquest sales -- customers new to Ford -- has hit an all-time high of 47 percent.

The Ford Challenge ads also show how the Expedition EL beats the Chevrolet Suburban in interior space and flexibility and how the F-150 leads its rivals in power and capability.

“When you talk to the customer about the product, give them the proof points and show them why we deserve their consideration, it helps offset whatever reservations they may have had,” said Engle.

But those reservations are often based on perceptions that may be difficult to change, according to Lisa Bolton, assistant professor of Marketing at the Wharton School.

“My research and others’ suggests that consumers have what we call ‘sticky priors’ that tend to persevere for a couple of reasons,” she said. “First, it may be difficult to motivate consumers to reconsider their brand perceptions and attitudes. And second, even if consumers are motivated to update their ‘priors,’ evidence suggests that such updating is biased in the direction of the initial attitude.”

That bodes well for companies that have strong brand equity, says Bolton, but it’s not-so-good news for companies like Ford that are trying to re-position their brand to change or improve its brand equity.

“Basic consumer psychology may be working against you,” she said.

Engle disagrees. He believes many people still have a great deal of good will for the Ford brand. He is confident that this, coupled with the quality of Ford’s new products, will bring customers back.

“They want us to do well. And to the extent that we can provide them some hope and some confidence and some reason to believe, they want to,” he said. “They’re willing to come back and give us another try.”

In addition to appearing in traditional mass media, the Ford Challenge ads will also have a significant presence online.

"We recognize the importance of the Internet in terms of influencing people's consideration, and we simply need to be there," said Engle.

Engle says he and the marketing team will also work hard to ensure that all messages bearing the Blue Oval -- from the company, regional dealer groups and individual dealerships -- are consistent.

“We all need to get on the same page and start talking to the customer about the same things so that over time, we can develop in the customer’s mind a reputation for strength in key areas like innovation, design and safety,” he said.

Ford employees are being asked to do their part as well.

"We all need to be proud to be a part of Ford Motor Company. We need to stand tall and confident and tell our story," he said. "With the products that we have right now, we can turn this company around."

For more information about the Ford Challenge, visit www.fordchallenge.com.

Posted by Frank at 6:18 PM

Overstock.com Signs Agreement With Enterprise Car Sales

SALT LAKE CITY -- Overstock.com's Cars Program has reached an agreement with Enterprise Car Sales, a division of Enterprise Rent-A-Car, to include a selection of the national rental company's fleet inventory on the Overstock.com Web site.

Enterprise Car Sales has 175 locations throughout the United States, and a sales inventory that typically includes vehicles with 25,000 to 29,000 miles.

The Cars Program is the newest addition to Overstock.com's Web site, and works with auto dealers from across the country to list new and used vehicles.

"Overstock.com's Cars Program allows car buyers to search nationwide for quality vehicles and connect quickly with the dealers offering them," says Overstock.com CEO Patrick Byrne. "From the dealers' point of view, Overstock.com provides high visibility -- our Web site currently receives up to 15 million visitors every month. In addition, we've set up the Overstock Cars Program in such a way that dealers receive instant text messaged leads directly from consumers. This means that a dealer can actually be in touch with an interested consumer within 30 seconds of the buyer's expression of interest."

Brian Popelka, Overstock.com's vice president of Cars, added, "Our program also features dealer-controlled automatic pricing, allowing dealers to adjust pricing automatically as a function of the aging of the inventory. This saves dealers time and money."

"We're especially excited about partnering with Enterprise," Popelka stated. "Enterprise Car Sales offers a wide selection of makes and models at a great value, with no-haggle prices and values that are always below Kelley Blue Book(R). In addition, Enterprise's low-pressure sales approach puts the customer's needs first. For example, if a customer changes his or her mind, Enterprise represents it will buy back the car -- no questions asked."

Popelka emphasized that the Overstock.com is not a dealer, and does not own the inventory. Instead, it provides a highly visible Web site for dealers to utilize in selling their products. Dealers pay Overstock.com a fee for the services.

Source: Overstock.com, Inc.

Posted by Frank at 6:15 PM

Nissan North America Announces Increase in Destination and Handling Charges

NASHVILLE – Nissan North America, Inc. (NNA) today announced increases in Destination and Handling charges for all 2007 Nissan and Infiniti models.

Effective March 19, 2007, the new Nissan Division D&H charges will be $625 for Versa, Sentra, Altima, Maxima and 350Z; $705 for Quest, Frontier, Murano, Xterra and Pathfinder; and $745 for Armada and Titan.

The new Infiniti Division D&H charges will be $715 for the Infiniti G sedan and coupe and the Infiniti M sedan; $760 for the Infiniti FX crossover SUV; and $815 for the Infiniti QX56 full-size SUV.

Posted by Frank at 6:13 PM

BMW delivers 500,000th certified pre-owned vehicle

Woodcliff Lake, NJ - BMW of North America today announced a significant milestone for its Certified Pre-Owned (CPO) Vehicle Program, delivering its 500,000th certified pre-owned BMW to a retail customer.

BMW of North America introduced its CPO Program in 1996, and has consistently maintained its luxury market-leading position for the past seven years. In 2006, a record 80,373 BMW brand CPO vehicles were sold, an increase of nearly 10 percent over 2005.

"It's amazing that we have been selling Certified Pre-Owned BMWs for more than a decade," said Bill Bates, Manager of Pre-Owned sales at BMW of North America. "The success of the Pre-Owned BMW business is a textbook example of what happens when there is a true partnership between BMW dealers in the United States, the sales company (BMW of North America), the finance company (BMW Financial Services)."

Bates also notes that consumers are increasingly recognizing CPO vehicles as a low-risk, high-reward proposition.

Certified Pre-Owned BMWs offer a number of benefits to the customer including:

* Every Certified Pre-Owned BMW is backed by a special BMW Protection Plan which provides coverage for up to two years or 50,000 miles (whichever comes first);

* The Warranty is administered by BMW of North America, LLC, ensuring that covered repairs are performed by BMW-trained technicians using only genuine BMW replacement parts;

* To be eligible for enrollment in the Certified Pre-Owned Vehicle Program, vehicles must be in service for at least six months or have less than 60,000 miles on the odometer and must pass extensive certification checks by BMW factory-trained technicians; and

* Certified Pre-Owned vehicle owners are given around-the-clock roadside assistance protection at no additional cost.

The BMW CPO Program holds the luxury segment "Best Residual Value Award" in 2007 from the industry bellwether Kelley Blue Book.

Posted by Frank at 6:08 PM

Acura Sports Car Debut Proves Formidable With Sebring Victory

All Three Acura ALMS Teams Finish In The Top Six Overall Positions

The three new Acura American Le Mans Series teams made a spectacular debut Saturday by taking the first, second and fourth positions in the LMP2 class at the 55th annual Mobil 1 12 Hours of Sebring, one of the world's most prestigious road-racing events.

The Andretti Green Racing effort, with drivers Bryan Herta, Dario Franchitti and Tony Kanaan, scored the LMP2 class victory over the Lowe's Fernandez Racing team of Adrian Fernandez and Luis Diaz after the grueling 12-hour endurance contest. The AGR trio finished second overall to the factory Audi LMP1, racing on the lead lap against the more powerful German manufacturer before gearbox woes slowed the Acura ARX-01a driven by Herta in the final hour. The Fernandez team placed third overall, just two laps shy of the AGR team.

The Highcroft Racing team, with drivers David Brabham, Stefan Johansson and Duncan Dayton, placed fourth in the ALMS and sixth overall in its Acura ARX-01a sports car.

The victory was special for the staff of Honda Performance Development as the winning machine was designed and developed, in partnership with chassis specialist Wirth Research, at the HPD headquarters in Santa Clarita, Calif. It marked the first time an HPD-designed engine and car had competed in a U.S. racing event.

The overall winning Audi completed 364 laps, with the Andretti Green Acura ARX-01a finishing with 358 laps and Fernandez Racing at 356. Highcroft Racing recorded 351 laps Saturday.

The LMP2 race was set up to be a battle between the factory Porsches from Penske Racing and the three Acura factory cars. But early brake trouble for the Porsches proved to be German marque's demise.

The Acuras from AGR and Highcroft set the pace in the class while the Fernandez car had a steering issue in the first three hours. An electrical problem slowed the Highcroft car and the Andretti Green XM Satellite Radio Acura ARX-01a ran strong into the evening hours. The ARX-01a chassis will unveiled Thursday in a special media event.

Until the final hour, the AGR machine challenged the more-powerful Audi lap for lap, before the late race gearbox problem slowed Herta in the final hour.

The Acura finish was one of the most impressive debuts ever seen in the 55-year history of the famed Sebring International Raceway and set the stage for the reminder of the 12-race American Le Mans Series.

The next Acura event is Saturday, March 31, on the streets of St. Petersburg, Fla., the three-hour Acura Sports Car Challenge.

12 Hours Of Sebring Results

LMP2 Class

1. ANDRETTI GREEN RACING (Herta, Franchitti, Kanaan)

2. LOWE'S FERNANDEZ RACING ACURA (Fernandez, Diaz)

4. HIGHCROFT RACING ACURA (Brabham, Johansson, Dayton)

Posted by Frank at 1:08 PM

HUMMER H3 Right-Hand-Drive Unveiled

* Premiere at the opening of new HUMMER showroom in the United Kingdom

* Assembly in GM’s Struandale plant in South Africa

* Start of sales in summer 2007

DETROIT - Bob Lutz, GM vice chairman, global product development, unveiled a prototype right-hand-drive H3 during the opening ceremony of a new HUMMER facility in Manchester, UK. “HUMMER’s iconic design and unparalleled off-road capabilities appeal to a wide audience globally. We are determined to build upon the brand’s unique recognition in Europe and especially here in the UK,” said Lutz.

The right-hand-drive HUMMER H3 will be assembled at GM’s Struandale plant in South Africa and will be available in other right-hand-drive markets, such as South Africa, Australia and Japan.

GM acquired the rights to the HUMMER brand in late 1999. The H3 made its debut in North America in May 2005 and helped make HUMMER one of the fastest-growing truck brands in the United States by the end of 2006. With its smaller, more efficient package, the H3 made the brand accessible to more customers, while still retaining the characteristics that make a HUMMER unique: iconic design and unparalleled off-road performance.

In addition to growth in the United States, HUMMER has shown significant expansion around the globe. HUMMER sales grew nearly 34 percent globally in 2006, with 82,000 vehicles delivered, compared with 61,000 in 2005. This performance was paced by the continued strength of the HUMMER H3.

While all previous H3s have been assembled in GM's North American facility in Shreveport, Louisiana, the new international H3, intended for most markets outside of North America, is being assembled at the Struandale Assembly Facility in Port Elizabeth, South Africa, where GM invested more than $100 million to prepare for production of the H3.

HUMMER H3

Since the beginning, HUMMER vehicles have been in a class of their own, with extreme style and capability, unmatched by the competition. The latest chapter in the story is the HUMMER H3, designed in response to demand from global markets for a premium everyday driving vehicle, offering the legendary HUMMER performance.

Developed for markets around the world and built in South Africa, the H3 embodies HUMMER’s unique styling features and iconic shape. In addition, the H3 has a premium interior design and a 3.7-litre engine with the choice of a manual or automatic transmission and a full-time four-wheel-drive system.

H3 packs its authentic HUMMER style and capability into more compact dimensions. Compared to the HUMMER H2, the H3 is 39 mm shorter, 171 mm lower and 73 mm narrower. Roughly the same length as a larger family saloon, H3 can navigate city traffic, yet still deliver HUMMER’s trademark crawling and climbing capability off-road.

The 4,782 mm long HUMMER H3 is powered by General Motors’s Vortec 3.7-litre engine with dual overhead camshafts and variable valve timing. Specifically designed for this type of vehicle, it delivers 242 hp/180 kW at 5600 rpm and 328 Nm of torque at 4600 rpm.

H3 is the first HUMMER ever to offer the choice of a manual or an automatic transmission. In addition to the Hydra-Matic 4L60 electronically controlled four-speed automatic transmission, a smooth-shifting five-speed manual transmission is available, offering ultimate driver control.

At the heart of the HUMMER H3’s capability is its electronically controlled four-wheel-drive system. The system is augmented with traction control, an optional locking rear differential and StabiliTrak stability control, which is offered as standard. The H3 can ford 407 mm deep water at 32 km/h or 610 mm deep streams at an 8 km/h pace, and climb 407 mm vertical steps or rocks.

This off-road performance is also aided by the “wheel at each corner” design giving a maximum approach angle of 37.5 degrees and maximum departure angle of 35.5 degrees. These approach and departure angles permit the H3 to drive into a hole and back out again, without getting hung up at the front or the rear.

The H3’s more compact size provides manoeuvrability advantages, such as an 11.3m turning circle, making equally easy work of parking manoeuvres or tight turns when off-roading. A 219 mm ground clearance and maximum breakover angle of 23.5 degrees make it possible to clear large obstacles in off-road driving.

Posted by Frank at 12:57 PM

Honda Officially Breaks Ground for New Auto Plant

$550 Million Plant Will Begin Production of Civic Sedan in 2008

GREENSBURG, Ind. -- Honda today held an official groundbreaking ceremony for its $550 million automobile plant, to be known as Honda Manufacturing of Indiana, LLC (HMIN) and revealed that the new plant's 2,000 associates will produce(1) the popular and fuel efficient Honda Civic sedan when mass production begins in fall 2008. It was also announced that HMIN's first president will be Yuzo Uenohara, who previously held the position of senior vice president at Honda Manufacturing of Alabama, LLC.

Honda first announced plans to build the new Indiana plant June 28, 2006, with an annual production capacity of 200,000 vehicles. In an effort to meet strong customer demand, site preparation for the new plant is complete and basic construction has already begun on a 1,700-acre tract in Decatur County, Indiana, near the town of Greensburg, 50 miles southeast of Indianapolis.

"In Indiana we will create an efficient and flexible manufacturing environment that is a great place for everyone to work," said Koichi Kondo, president & CEO of American Honda Motor Co., Inc., and chief operating officer of Honda's North American Regional operations. "In this way, we are breaking ground for more than an auto plant. We are breaking new ground in our relationship with the people of Indiana and our customers in America."

HMIN will be Honda's seventh auto plant in North America and one of 17 major Honda manufacturing facilities in North America. It will help to boost Honda's total North American automobile production capacity from 1.4 million units to more than 1.6 million units in 2008, employment in North America to more than 37,000 associates and capital investment in North America to more than $9 billion.

HMIN began advertising February 21, for a limited number of non-production positions in the fields of automotive engineering, purchasing, information technology and administration and has received more than 6,000 responses. The hiring process for production associates will not begin until late 2007. Honda is an equal opportunity employer and is committed to recruiting candidates from diverse backgrounds.

"Over the years, we will ask the associates of Honda Manufacturing of Indiana for their ideas to make our products better and the plant the safest place it can be," said Uenohara, the new president of Honda Manufacturing of Indiana. "This is the Honda way and this spirit will guide us at Honda Manufacturing of Indiana."

Major production processes performed at the Indiana plant will include stamping, welding, painting, plastic injection molding, sub-assembly and final assembly operations. Mass production of the 2009-model Civic sedan is scheduled to begin in fall 2008.

Honda will make a significant commitment to limit the environmental impact of the new Indiana plant, including ISO 14001 international environmental management certification, and advanced methods of energy and emission reduction with the goal to be a "zero waste to landfill" facility.

Honda built more than 1.16 million Honda and Acura passenger cars and trucks in North America last year, or more than 77 percent of the more than 1.5 million Honda and Acura vehicles purchased by U.S. consumers in 2006.

The Civic sedans produced in Indiana will feature fuel-efficient four-cylinder engines manufactured in Anna, Ohio. The vast majority of parts for the vehicles made at the Indiana plant will be manufactured by Honda's existing base of more than 600 North American suppliers. Honda purchased more than $17.6 billion in parts and materials from suppliers in North America last year.

Honda began U.S. sales operations in 1959, the company's first overseas subsidiary. Honda began U.S. production operations in 1979. Honda began building cars in the U.S. in 1982, making 2007 the 25th anniversary of Honda auto production in America.

Source: American Honda Motor Co.

Posted by Frank at 12:52 PM

Saturn Aura Green Line: Lowest Priced Hybrid, Certified for $1,300 Tax Credit

New hybrid starts at $22,695; receives official EPA ratings of 28 mpg city/35 mpg highway

Detroit -- Saturn announced today that the new 2007 Aura Green Line hybrid’s MSRP will start at $22,695 (including destination charge), making it the lowest-priced hybrid on the market for 2007.

In addition to its value-focused price, the Internal Revenue Service has certified that Aura Green Line buyers will qualify for a tax credit of $1,300.

“The Aura Green Line is a great value among the hybrids in the mid-size car segment,” said Saturn General Manager Jill Lajdziak. “With a starting sticker price over $2,000 less than any mid-sized hybrid sedan and a $1,300 tax credit, it makes true hybrid fuel savings available to more people than ever before.”

The Aura Green Line’s EPA fuel economy rating of 28 mpg in the city and 35 mpg on the highway represents up to a 30 percent improvement in EPA combined fuel economy compared to the non-hybrid Aura XE model (depending on driving conditions).

The Aura is assembled at the General Motors Fairfax Plant in Kansas City , Kan. , and Green Line hybrid models are beginning to arrive at Saturn retail facilities.

The hybrid system in the Aura combines sophisticated controls with a precise electric motor/generator mated to a 2.4-liter engine. The system delivers fuel economy gains by providing electric power assist during acceleration, through early fuel cut-off during deceleration with torque smoothing and by shutting the engine off at idle. The system also captures electrical energy through regenerative braking. The vehicle’s hybrid powertrain produces 164 horsepower (122 kW) at 6400 rpm and 159 lb.-ft. (215 Nm) of peak torque at 5000 rpm.

Saturn’s new hybrid sedan is based on the all-new Aura midsize sedan, which garnered the 2007 North American Car of the Year award. The Green Line features the same comprehensive safety package that earned Aura a full five stars in government frontal and side-impact crash tests, placing it among the safest vehicles available. (Visit safercar.gov for details.) Key standard features include dual-stage front, side head-curtain and front-seat thorax protection air bags; StabiliTrak electronic stability control; four-wheel disc brakes with ABS; and GM’s OnStar safety and security system.

The Aura Green Line is one of four hybrids that Saturn has announced. The 2007 Vue Green Line, which debuted last summer using the same hybrid technology as the Aura Green Line, provides the highest EPA estimated highway fuel economy of any SUV at 32 mpg.

In 2008, Saturn will offer the Vue Green Line with the first front-wheel-drive application of GM’s new, 2-mode hybrid system that is expected to deliver up to a 45-percent improvement in combined city and highway fuel economy compared with the non-hybrid Vue.

A plug-in hybrid that has the potential to achieve double the fuel efficiency of any current SUV, is also in development for the Vue. This hybrid SUV will use a modified version of GM’s 2-mode hybrid system and plug-in technology. A Lithium-ion battery pack, when ready, along with highly efficient electronics and powerful electric motors, will achieve even greater increases in fuel economy.

Complete information on the Aura Green Line and the rest of Saturn’s lineup can be found on the Web at www.saturn.com.

About Saturn:

General Motors’ Saturn brand markets vehicles in the U.S. and Canada through a network of about 500 retailers, with a focus on providing innovative products with solid value and excellent customer service. In 2006, Saturn undertook a major revitalization of its portfolio with four new vehicles: the Sky roadster, the Aura midsize sedan, the Vue Green Line hybrid and the larger Outlook crossover. Saturn continues its aggressive growth plans in 2007, with the all-new 2008 Vue compact crossover (Spring 2007) and the new 2008 Astra small car (Fall 2007).

Posted by Frank at 10:42 AM

GM Announces Management Moves

DETROIT - Tom Gottschalk, GM executive vice president, Law and Public Policy, will retire April 1, 2007, GM chairman and CEO Rick Wagoner announced today.

Bo Andersson and Jim Queen are being promoted to GM group vice presidents, effective April 1, in recognition of their significant global responsibilities and major ongoing contributions to GM's progress. Andersson will continue to lead the Global Purchasing and Supply Chain organization, and Queen will remain the leader for Global Engineering.

Robert Osborne was named GM group vice president and general counsel on Sept. 1, 2006, replacing Gottschalk in that role.

Wagoner also announced that Ken Cole, currently GM vice president for Government Relations, will assume responsibility for public policy, and will be named GM vice president, Global Public Policy and Government Relations, effective April 1. He will become a member of GM's Automotive Strategy Board and report to Wagoner.

"Tom Gottschalk has not only provided strong leadership for our legal and public policy activities, he has been a valued advisor to me on a wide variety of GM business issues," said Wagoner. "His judgment, knowledge and passion for doing what's right have been tremendous assets to GM. We'll greatly miss him, but wish him all the best."

Gottschalk joined GM in 1994 as senior vice president and general counsel, and was named to his current position in May, 2001. Upon retirement, he will become of counsel to his former law firm, Kirkland & Ellis, in its Washington, D.C., office.

Posted by Frank at 10:41 AM

BMW Opens Eyes and Doors to Career Opportunities in Automotive Services

Hundreds of High School Students From Throughout the South to Visit Facilities, Discover Potential Career Paths During BMW's 'Teens and Wheels' Program

SPARTANBURG, S.C. -- More than 1,000 students from 34 high schools in six southern states will get a first-hand view of how vehicles are manufactured, delivered and serviced during a two-week educational program designed to introduce them to careers in a field where the demand for skilled workers is high. The goal of the program, called "Teens and Wheels," is to demonstrate the rewarding nature of careers in retail automotive service, while dispelling lingering myths and stereotypes.

"Teens and Wheels" is being hosted by BMW of North America at its Manufacturing and Performance Centers, in conjunction with Automotive Youth Services (AYES), an organization of automakers and dealers dedicated to changing public perception of automotive services careers, and preparing young people for entry-level positions or advanced studies in the field School-to-career programs at the high school level academics, employability training, in-dealership experience and formal mentoring components.

"Careers at franchise automobile dealers are a growth industry," said Tom Purves, chairman and CEO of BMW of North America, and member of the board of AYES. "The jobs we offer are more sophisticated and better paying than those available in the so-called service-economy. And since they cover an array of positions, they are attractive to people with a variety of skills. These are non-cyclical jobs that cannot be outsourced overseas."

This second "Teens and Wheels" educational program builds on the overwhelming success of the first event series, held in 2004. This year, by adding a second week to the agenda, twice the number of students -- from an expanded geographic area -- are able to take part.

There are currently more than 104,000 career opportunities available at franchise dealers in the United States -- more than half of them as automotive technicians. And the U.S. Department of Labor projects another 35,000 new automotive technician jobs annually through at least 2010.

As new vehicles become increasingly sophisticated and complex, the automotive industry must compete with other high-tech industries for skilled employees. Today's automotive technicians must possess keen analytic and computer skills to properly diagnose and repair these vehicles, and BMW and AYES are committed to providing the ongoing training required.

The students participating in "Teens and Wheels" are from technical schools and high schools with AYES-certified automotive trade programs. All have had some coursework -- and some have had actual experience -- in the automotive services trade. At BMW Manufacturing Co.'s plant, they will see BMW Z4 and X5 models being assembled, and at the BMW Performance Center, they will get to look "under the hood" to see how the vehicles are repaired and maintained, and also receive a demonstration of the vehicles' high performance capabilities.

According to Russ Lucas, BMW southern region aftersales manager, the program is a "win-win" for both the students and the 45 BMW dealerships that are supporting it. The first program, three years ago, he says, "has done wonders in terms of interest in technical careers and applications for BMW dealers. Several of the students who attended are now working at dealerships throughout the region."

Program organizers hope to further strengthen that connection between the automotive services industry and exciting career opportunities -- in the minds of students, school staff, and hopefully, parents.

Source: BMW of North America, LLC

Posted by Frank at 10:38 AM

NY Auto Show Generates $181 Million for New York City's Economy

New York International Automobile Show Releases Economic Impact Study

NEW YORK -- With less than three weeks before the annual New York International Auto Show opens its doors to the press and public, the event's organizer announced the economic impact results from last year's Show, revealing more than $181 million of economic benefit to New York City's economy. The report was conducted by BBC Research & Consulting (BBC) and was commissioned by the Greater New York Automobile Dealers Association (GNYADA), owners and operators of the Auto Show.

"For over 106 years, the New York International Automobile Show has been a vital component of New York City's economy, and today, we're proud to announce that the 2006 event surpassed all expectations and positively impacted our city's economy more than ever," said GNYADA president, Mark Schienberg. "Creating a valuable marketing event for our industry and providing an economic boon for this city have always been a top priority of ours."

According to Schienberg, it takes more than 1,200 workers to set up and run America's largest-attended auto show. Over its three-day Press Preview, the 2006 Show registered more than 17,000 press and exhibitors, and was responsible for 25,000 hotel room nights. The ten-day public event welcomed over 1.2 million people through its doors.

Following is a summary of the 2006 New York International Auto Show's impact study:

Direct Impact

The direct impact of the 2006 Show on the New York City area was over $112 million. This direct impact resulted from spending on lodging, entertainment, parking, eating and drinking, transportation, and retail by attendees and vendors, and from event-related expenditures by Show vendors and the Show producer. The direct spending related to the Show is carefully constructed to include only those new dollars spent as a direct result of the New York International Automobile Show.

Indirect Impact

The indirect effect of the Show on the local economy was $69 million. Generally, for every $1 million in Show related spending, $620,000 was generated in the local economy.

Total Impact

The total impact of the New York International Auto Show on the New York City economy was $181,000,000.

Calculation Method

To measure the economic impact of the New York International Automobile Show on New York City's economy, a spending flow chart was developed to trace the flow of dollars generated by the show. The spending of individual attendees, Show vendors, and the Show producer flows into the economy directly and is then multiplied within the economy. The indirect, or multiplied, spending is estimated using a RIMS-II multiplier developed by the Bureau of Economic Analysis.

About the Auto Show

Situated in the media, financial and advertising capital of the world, the New York International Auto Show hosts a wide range of important industry events as well as dozens of world and North American new vehicle introductions each year. The Show's annual Wall Street Awards Dinner recognizes leading automotive stock performers, while the Television Bureau of Advertising's Annual Spring Conference attracts more than 1,200 of the nation's leading broadcasting executives. Top international automotive journalists present the World Car of the Year Awards, and IAG Research hosts the IAG Automotive Advertising Awards. It all takes place in America's largest car market at America's largest-attended auto show.

The New York International Auto Show is owned and produced by the Greater New York Automobile Dealers Association, an organization which represents nearly 650 franchised automobile dealerships in the metro area of New York, selling approximately 450,000 new cars each year.

Important 2007 Auto Show Dates
Press Preview April 4 & 5
Public Sneak Preview April 6
Public Show Dates April 6 - 15

www.autoshowNY.com

Source: New York International Auto Show

Posted by Frank at 10:37 AM

Dollar, Thrifty Car Rental Join Northwest Biz Perks Program

TULSA, Okla. -- Dollar Rent A Car and Thrifty Car Rental, subsidiaries of Dollar Thrifty Automotive Group, Inc., are giving Northwest Airlines Biz Perks program members two more great reasons to earn Biz Perks points.

Effective immediately, Biz Perks members who sign up for a DOLLAR or Thrifty Car Rental corporate account via the Northwest Airlines Biz Perks website will earn 250 points per qualifying rental transaction with Dollar or Thrifty. Additionally, members will receive 1,000 Biz Perks bonus points, which will be awarded after the third rental. (All three rentals must take place during the first year of membership).

"We are happy to extend Dollar and Thrifty's relationship with Northwest Airlines to the Biz Perks program," said Brian Carpenter, Vice President of Sales, Marketing and Advertising for DOLLAR and Thrifty Car Rental. "Our money-saving corporate programs will be very attractive to Biz Perks members, not to mention the high quality and service levels that Biz Perks members associate with Northwest Airlines."

With DOLLAR and Thrifty corporate account programs, members receive:
-- Low guaranteed rental rates;
-- No minimum financial commitment;
-- Unlimited miles and free additional drivers;
-- Waiver of underage driver fees; and
-- Free enrollment in the DOLLAR Express(R) or Thrifty Blue Chip Express
Rental Program(R), plus the opportunity to earn free rental days
through DOLLAR Express Rental Rewards or Blue Chip Rewards.

About Northwest Airlines Biz Perks

Northwest Airlines Biz Perks offers members the opportunity to turn their travel budget into travel rewards by earning Biz Perks points. Points may be redeemed for a wide variety of valuable travel awards including complimentary tickets, First Class upgrades, WorldClubs passes and more. Biz Perks is available to small- to medium-sized businesses located in North America (U.S., Canada or Mexico) that spend less than $400,000 annually on air travel with Northwest/KLM. Please direct eligibility questions to the Biz Perks Service Center at (877) 832-5211 or visit http://www.bizperks.nwa.com/.

Source: Dollar Thrifty Automotive Group, Inc.

Posted by Frank at 10:11 AM

Acura's rich media ads are among the best on the web

What you see here is a screenshot of an expanding Acura ad that I found on this webpage, around 9 am, Monday.

What I like about this Acura ad is that, in it's origianl state the graphical tab annnouncing the ad was unobtrusive, yet also persuasive due to its style and well-presented offer.

Then when you expand the tab, you get this, a series of offers as it turns out, for Acura automobiles.

This ad is one of the best I've seen at providing a rich advdertising expeience without "choking" the content on the page. Well done.

Posted by Frank at 8:58 AM

Volvo's at it with the pirate nonsense again

Seriously, we enjoy the Volvo-Pirates of the Caribbean tie-in:

Volvo Cars Calls All Rogues and Scallywags

IRVINE, Calif. -- There's rumblings afloat of Volvo booty up for grabs. Today Volvo Cars confirmed nothing and denied even less. But, interested pirates may want to set sail for:

http://thehunt07.spaces.live.com/.

Your friends at Volvo Caaarrrrsss.

Posted by Frank at 8:42 AM

Mass. to use high-tech crackfinder for Big Dig probs

Massachusetts to Engage MATECH'S Patented EFS Technology to Find Growing Fatigue Cracks in Highway Bridges

LOS ANGELES -- Material Technologies, Inc. ("MATECH") announced that the Massachusetts Department of Transportation (MADOT) intends to invite MATECH to demonstrate its Electrochemical Fatigue Sensor System (EFS) on several bridges around the State.

Last year MADOT sent MATECH information on seventeen bridges around the State, with the intention of having MATECH demonstrate its EFS on many of these structures. However, critical problems with their "Big Dig" tunnels created a large demand on MADOT's resources, so the EFS efforts had to be postponed.

MATECH CEO Robert M. Bernstein commented: "Now being in the state of commercialization, we are extremely pleased to demonstrate our EFS to the MADOT. I am confident that the EFS will help the State to detect growing cracks in their steel bridges, greatly increasing their transportation infrastructure safety and to realize cost savings in their bridge maintenance budgets."

The EFS can find growing cracks in highway bridges and similar structures, including cracks below the surface, as small as 0.01 inches. This critical information allows the State's bridge engineers to fix the specific bridges in most need of repair. Using EFS, the engineers will also be able to verify that repairs are effective in halting further fatigue crack growth, by determining that previously repaired fatigue cracks are no longer growing. Being able to prioritize needed repairs, the State can realize significant cost savings. It can also repair the most critical bridges sooner, thereby eliminating the need to restrict the weights of some trucks and, most important, minimizing any adverse economic impacts.

MATECH has received a great deal of interest from federal and state agencies, following the passage of the $286 billion Federal Transportation Bill, which included funds to help states evaluate nondestructive methods such as EFS to detect growing fatigue cracks in steel bridges.

About Material Technologies, Inc. (MTTG.OB)

MATECH is an engineering, research and development company specializing in technologies to measure microscopic fractures and flaws in metal structures and monitor metal fatigue in real time. The company's leading edge metal fatigue detection, measurement and monitoring solutions can accurately test the integrity of metal structures and equipment including bridges, railroads, airplanes, ships, cranes, power plants, mining equipment, piping systems and heavy iron.

MATECH owns the only nondestructive testing technology able to find growing cracks as minute as 0.01 inches -- critical information that allows structural engineers to isolate and repair the more than 100,000 steel bridges in the US which have been classified as structurally deficient or functionally obsolete by the Federal Highway Administration.

MATECH has exclusive rights to seven patents along with $8.3 million in already completed contracts from the US Government for research, testing and validation of its innovative solutions.

Source: Material Technologies, Inc.

Posted by Frank at 8:22 AM

March 18, 2007

Mazda paying $25 for you to test drive their cars

Through April 2, 2007, test drive any Mazda vehicle and receive a $25 prepaid Visa card in the mail.

Posted by Frank at 2:30 PM

Corvette Racing Scores 1-2 Finish in Sebring

Gavin, Beretta and Papis Claim GT1 Victory in Legendary 12-Hour Endurance Race

SEBRING, Fla. – On a perfect day for racing at Sebring International Raceway, Corvette Racing ran a perfect race. America's premier production sports car team scored its fifth GT1 class win in six years in America's classic endurance race, the Mobil 1 Twelve Hours of Sebring. Oliver Gavin, Olivier Beretta and Max Papis drove their No. 4 Compuware Corvette C6.R to a 17.863-second victory over their Corvette Racing teammates Johnny O'Connell, Ron Fellows and Jan Magnussen in the No. 3 Compuware Corvette C6.R.

The Corvettes ran like clockwork throughout the grueling 12-hour race, completing 341 laps around the 3.7-mile, 17-turn circuit. Both cars made 12 routine pit stops for fuel and four Michelin tires after 55-minute stints, and then made their final stops with five minutes remaining for a splash of gas.

"The Corvette C6.R was a joy to drive all day, and there wasn't a single thing that went wrong," said Gavin, who drove the victorious Corvette to the checkered flag. "The team performed fantastically, and there wasn't one misstep on any of the pit stops.

"To finish with less than 20 seconds between the two cars after 12 hours of racing is quite remarkable," Gavin noted. "You can't get a stronger test than 12 hours at Sebring, and we've come through with flying colors."

After two days of downpours, race day began with a sunrise surprise as Corvette Racing unveiled the No. 3 Compuware Corvette in brilliant Arctic White paint, a salute to the limited edition Ron Fellows ALMS GT1 Champion Corvette Z06. The race began under clear skies with cool 60-degree temperatures. Fellows and Gavin started the 12-hour enduro in the No. 3 and No. 4 Corvettes respectively, with Fellows taking the point in the GT1 class when the green flag fell. The two cars held first and second in the class standings through the first two pit stops and driver changes. After 2 hours and 40 minutes of racing, Gavin took the lead following the third round of pit stops.

"We had a great battle with the No. 3 Corvette, and I think the turning point was when I was able to get through traffic and gain some distance when I came in for my pit stop," Papis reported. "Then with Gavin's out-lap, it made just enough difference for us to get around the No. 3 car.

"After that it was continuous perfect pit work by the mechanics and great strategy by our engineer, Steve Cole," Papis continued. "There is a lot of pressure when you have one of the best crews and three of the best drivers in the world on the other side, but my guys never missed a beat. This is the first win since my Dad passed away in December, and I know that he guided us today."

"Our Corvette was fast, strong, and fantastically reliable," added Beretta, who scored his record-setting 29th career ALMS victory. "Everything went very smoothly in the race. I stayed out of traffic and stayed off the curbs."

The drivers and crew of the No. 3 Corvette were quick to congratulate their winning teammates. "You can't say enough about how Corvette Racing prepares their cars – both cars were very strong, and this was a good test for the 24 Hours of Le Mans," said O'Connell, who was aiming for a record seventh class win in Sebring. "I'll try for No. 7 next year. I want to get that record, and I know in a Corvette I'll be able to do it."

Corvette Racing’s next event is the Acura Sports Car Challenge of St. Petersburg in St. Petersburg, Fla., on Saturday, March 31. The 2-hour, 45-minute race on a 1.8-mile temporary street circuit will begin at 5 p.m. ET. The will be televised tape-delayed on the SPEED Channel from 8 to 11 p.m. ET.

Posted by Frank at 1:40 PM

Mazda promotes North American motorsports driver development

Automaker commits to promoting ladder series champions to next level

Sebring, FL -- Up-and-coming race drivers have two major challenges: winning on the track, and finding the resources to move up to the next level. Mazda in conjunction with series corporate partners is making the second task significantly easier for this year’s champion drivers. Mazda will provide a next-level, fully-funded ride in a Mazda powered car to the 2007 champions of selected Mazda series.

“We are committed to developing the next generation of racers with a ladder system that provides drivers with Mazda and Mazda-powered open and closed-wheel cars throughout their careers,” said Robert Davis, Senior Vice President, Product Development and Quality, and the man responsible for Mazda’s North American motorsports operations under the MAZDASPEED Motorsports Development banner. “Similar to our contingency program, these are performance-based rewards. Too often the cost of racing has meant that a promising career has stagnated due to a lack of budget. With this initiative, Mazda will change that.”

There will be two paths, one for open-wheel racers, and one for those who race sports cars.

Open-wheel racers are competing for these new awards:

* One successful kart racer will participate in a full season of the BFGoodrich Skip Barber National Presented by Mazda in 2008.
* The 2007 Skip Barber National Champion will be racing in the 2008 Star Mazda Championship Presented by Goodyear.
* The 2007 Star Mazda Champion will be racing in the 2008 Cooper Tires Presents the Champ Car Atlantic Series Powered by Mazda.

Closed-wheel sports car racers are competing for these new awards:

* After an end-of-season shoot-out; one winner of a 2007 SCCA Club Racing National Championship will be given a new MX-5 Miata and the parts to build a 2008 SCCA Pro Racing SIRIUS Satellite Radio MX-5 Cup car.
* The 2007 SCCA Pro Racing SIRIUS Satellite Radio MX-5 Cup Champion will be awarded a drive in the 2008 SCCA Pro Racing SPEED World Challenge Touring Car Championship.

Over the past decade, Mazda has developed an increasingly strong presence at road racing tracks around the nation. At the 2007 Mobil 1 Twelve Hours of Sebring festivities, Mazda is represented in five of the eight races, and six of the thirteen different classes of cars, more than any other brand including Porsche, Ferrari, General Motors, Ford, Dodge, Toyota and Honda.

Mazda is the brand of choice for road-racers across North America. More than 9,000 grassroots racers compete in various classes with the Sports Car Club of America (SCCA) and the National Auto Sport Association (NASA). Racers who are years away from earning a driver’s license can now begin their professional motorsports careers in the Mazda family. A driver can begin in karts and progress through the Skip Barber series, Club Racing Formula Mazda, professional Star Mazda and finally to Formula Atlantic, all with Mazda. No other car company has ever connected the dots this way.

On any given weekend, there are more Mazdas on the road-race tracks of America than any other brand of vehicle. At the track, you’ll see MX-5 Miata, RX-8, MAZDA3, MAZDA6, RX-7 and other vintage Mazda models competing, because every Mazda has the Soul of a Sports Car. In fact, the fastest growing road-racing class in the U.S. is the SCCA’s Spec Miata class, with nearly 1,500 first- and second-generation Miatas tearing up America’s racetracks, making it the most-raced production car in the world. Mazda’s involvement in motorsports extends to its relationship with Mazda Raceway Laguna Seca, one of the world’s premier road-racing circuits, and the Skip Barber Schools for driving and racing.

Posted by Frank at 12:35 PM

Porsche ushers in a $589/month lease for 2007 Cayman

e-mail from Porsche for their Cayman:

The only thing in life that is possibly more gratifying than the responsive nature of the Cayman is an equally gratifying offer on one. We'd like to make you aware that the lease rate on a Cayman starts at $589 per month. This financing offer is valid through March 31, 2007. We hope you can take advantage of this special offer and can enjoy the Cayman first hand. Offer valid in U.S. only.

Posted by Frank at 12:23 PM

Audi diesel conquers Sebring

SEBRING, Fla. - Despite new regulations, the Audi R10 TDI remains the sports car to beat. By achieving an impressive victory in the 12 Hours of Sebring (USA), AUDI AG made a perfect start into the 2007 motorsport season with its revolutionary diesel sports car and also a successful dress rehearsal for the Le Mans 24 Hours on 16/17 June. It was the eighth victory in a row in the classic American endurance race for the manufacturer from Ingolstadt.

The Audi R10 TDI, which remains unbeaten in its ninth consecutive race, had to start for the first time with a 10 percent smaller fuel tank (81 instead of 90 liters). This meant the Audi had to come to the pits for refueling up to five laps earlier than their competitors.

Despite the R10 TDI being the fastest car on the 3.7-mile track, also setting a new track record, newcomer Acura/Honda was able to get into the lead on various occasions with its 150-kg lighter LM P2 cars. Only in the penultimate hour, Frank Biela (Germany), Emanuele Pirro (Italy) and Marco Werner (Germany) took the lead for good in an extremely exciting and competitive sports car race. Frank Biela equaled Tom Kristensen’s record of four overall Sebring victories.

The 2007-spec R10 TDI ran without the slightest technical problem during the whole 12 hours on the extremely demanding track. The only unscheduled pit stop was caused by a puncture in the second hour costing the winning car two laps. Also two time penalties and a stop-and-go penalty were imposed against the winning Audi team.

The updated engine, featuring among other things more compact diesel particle filters from Dow Automotive, further developed suspension, the latest generation of Michelin tires and the weight-optimized transmission of the R10 TDI worked perfectly during the Le Mans dress rehearsal.

Meanwhile the Sebring week did not run to plan for the second Audi team with the defending champions of the American Le Mans Series, Dindo Capello (Italy) and Allan McNish (Scotland) plus Le Mans record winner Tom Kristensen (Denmark). Following an accident in Thursday evening’s night practice session, the R10 TDI had to be completely rebuilt over night. Despite not having the opportunity to set up the car perfectly, Capello/McNish/Kristensen were leading the race before the starter and the battery had to be changed twice. Finishing fourth overall, they finished second in the LM P1 class scoring precious points.

Quotes after the race

Dr Wolfgang Ullrich (Head of Audi Motorsport): "The team really has earned this victory. It has worked hard for it. We are happy winning Sebring another time and are unbeaten at Sebring since 2000. But we’ve also seen today how close it is now between the LM P1 and LM P2 cars. My fear that the two categories have been put together too closely, have been proved by today’s race.”

Frank Biela (Audi R10 TDI #2): "Of course it’s nice to equal Tom Kristensen’s Sebring record. I’m very pleased. After the problem in the warm-up and the puncture at the beginning of the race I was not really expecting the victory anymore. It’s just superb that it ended this way.”

Emanuele Pirro (Audi R10 TDI #2): "It’s been a great race for us. We had quite a few problems at the start of the race and were almost two laps behind. But in such long races you should never give up. In the end of the day the fastest and strongest car won. It was a nice win for us and a great start of the season. It was a race full of mechanical problems for everybody. But our car was really strong throughout the race.”

Marco Werner (Audi R10 TDI #2): "I’m absolutely happy despite the day did not start too good in the warm-up. Also the beginning of the race was not the best with the puncture and the penalties in pit lane. But the car ran perfectly in the race – it’s simply an Audi, and you can rely on that. The race was fun although the last stint was very long. I was thinking about the brakes from time to time, but most of the time about the next restroom…”

Dindo Capello (Audi R10 TDI #1): "It was a shame to effectively be out of contention for overall race honors before mid distance after losing around 30 minutes to replace the starter motor twice but that is motor racing sometimes. It is very good for Audi to repeat our Sebring win of last year with the R10 TDI.”

Tom Kristensen (Audi R10 TDI #1): "We were grateful to be in the race after the accident on Thursday night – the team and mechanics worked very hard to get us to the grid. The early stages of the race looked good for us. We came to Sebring for our car to win so of course it’s disappointing to have encountered these issues. But again the mechanics got us out and up to speed so that we could fight back but unfortunately not right at the front at the finish. Apart from the starter problem, the car ran beautifully.”

Allan McNish (Audi R10 TDI #1): "We encountered starter problems on our car which was a shame because we were in a very strong position. But to finish 1-2 in LM P1 is still very pleasing. Our team showed a lot of strength of character to keep fighting. It’s now very clear that we have stiff competition from both Acura/Honda and Porsche – it’s going to be a tough battle with those cars.”

The results at Sebring

1 Biela/Pirro/Werner (Audi R10 TDI) 364 laps in 12h 01n 14.838s
2 Herta/Franchitti/Kanaan (Acura/Honda) - 6 laps
3 Fernandez/Diaz/Martinez (Lola-Acura/Honda) - 8 laps
4 Capello/Kristensen/McNish (Audi R10 TDI) - 11 laps
5 Dumas/Bernhard/Castroneves (Porsche) - 13 laps
6 Brabham/Johansson/Dayton (Acura/Honda) - 18 laps
7 Beretta/Gavin/Papis (Chevrolet) - 23 laps
8 O’Connell/Magnussen/Fellows (Chevrolet) - 23 laps
9 Wallace/Leitzinger/Lally (Porsche) - 24 laps
10 Dyson/Smith (Porsche) - 31 laps

Posted by Frank at 12:17 PM

Porsche has a hard day at Sebring

American Le Mans Series, round 1 in Sebring, USA

LMP2 podium for RS Spyder at season-opener

Stuttgart -- With a hard-earned podium result at the Twelve Hours of Sebring, Porsche started into the 2007 American Le Mans Series. On the bumpy airfield circuit in the heart of Florida, Timo Bernhard (Germany), Romain Dumas (France) and Helio Castroneves (Brazil) finally crossed the finish line third in the LM P2 class after suffering many set-backs with their # 7 RS Sypder.

In the early stages of the 55th running of America's oldest sportscar race, the Weissach-developed, factory-supported Porsche RS Sypder fielded by Penske Motorsports was amongst the front-runners. At one point, Timo Bernhard and later Romain Dumas even led the race for several laps. But then the RS Spyder, with which Timo Bernhard had set the best time in qualifying with a new lap record in the LM P2 class, had to pit several times with electrical problems.

The number 6 RS Spyder manned by title defender Sascha Maassen (Germany), Ryan Briscoe (Australia) and Emmanuel Collard (France) lost 16 laps in the first hour of the race after a lengthy stop for repairs. Still, the trio earned championship points finishing eighth in the class, with Ryan Briscoe setting the fastest lap time in his class during the chase.

“With the best qualifying time and the fastest race lap in the LM P2 class the new RS Spyder has proven its competitiveness at its first race,“ said Porsche head of motorsport Hartmut Kristen. “Unfortunately, annoying electrical problems cost us our reward.“

After a promising start, the US private team, Dyson Racing, which fielded two RS Spyders for the first time, encountered problems. The sports prototype with starting number 16 driven by Andy Wallace (Great Britain), Butch Leitzinger (USA) and Andy Lally (USA), finished fifth in the LM P2 class. With the starting number 20, Chris Dyson (USA) and Guy Smith (Great Britain) crossed the finish line in sixth in their category after getting caught up in a collision and losing many positions due to pitting for necessary repairs.

In the most exciting duel of the entire race, title defender Joerg Bergmeister (Germany) finally had to surrender the fight for GT2 victory shortly before the chequered flag. After swapping positions many times, Bergmeister with team mates Johannes van Overbeek (USA) and Marc Lieb (Germany) finished the race second in the new Porsche 911 GT3 RSR run by Flying Lizard Motorsports just 0.202 seconds behind the winner. Third place in the class went to Wolf Henzler (Germany), Patrick Long (USA) and Robin Liddell (Great Britain) in a Tafel Racing 911 GT3 RSR.

Results
1. Biela/Pirro/Werner (D/I/D), Audi R10 (LMP1), 364 laps
2. Herta/Franchitti/Kanaan (USA/GB/BR), Acura ARX (LMP2), 358
3. Fernandez/Diaz/Martinez (MEX), Acura Lola B06 (LMP2), 356
4. McNish/Capello/Kristensen (GB/I/DK), Audi R10 (LMP1), 353
5. Dumas/Bernhard/Castroneves (F/D/BR), Porsche RS Spyder (LMP2), 351
6. Brabham/Johansson/Dayton (AUS/S/USA), Acura ARX (LMP2), 346
7. Berretta/Gavin/Papis (MC/GB/I), Chevrolet Corvette (GT1), 341
8. O’Connell/Magnussen/Fellows (USA/DK/CAN), Chevrolet Corvette (GT1), 341
9. Wallace/Leitzinger/Lally (USA/GB/USA), Porsche RS Spyder (LMP2), 340
10. Dyson/Smith (USA/GB), Porsche RS Spyder (LMP2), 333

Class winners
LMP1: Biela/Pirro/Werner (D/ID), Audi R10
LMP2: Herta/Franchitti/Kanaan (USA/GB/BR), Acura ARX
GT1: Berretta/Gavin/Papis (MC/GB/I), Chevrolet Corvette
GT2: Salo/Mowlem/Melo (SF/GB/BR), Ferrari 430 GT

Round 2 of the American Le Mans Series takes place on 31 March 2007 in St. Petersburg/Florida.

Posted by Frank at 12:16 PM

The race to 100 mpg

Over the past several decades, the promise of the "car of tomorrow" has remained unfulfilled, while the problems it was supposed to solve have only intensified.

The average price of a gallon of gas is higher than at any time since the early 1980s. The Middle East seems more volatile than ever. And even climate skeptics are starting to admit that the carbon we're pumping into the atmosphere might have disastrous consequences.

To these circumstances, automakers have responded with a fleet of cars that averages 21 miles per gallon, about 4 mpg worse than the Model T.

Yet hope is coming faster than that hydrogen economy you've been hearing about. Several small companies are developing new engine technologies and advanced automotive designs that promise to deliver 100 miles from a single gallon of gas. The proposals run from the simple -- reduce weight, improve aerodynamics -- to the incredible (one company wants to borrow a few tricks from jet engines).

Posted by Frank at 12:09 PM

Electric car pioneer hoping to lead the future

Steven Schneider has been selling cars—everything from tiny European imports to boat-like Lincolns—nearly his entire life. Now, as CEO of ZAP (for Zero Air Pollution) in Santa Rosa, California, he specializes in the distribution of small, fuel-efficient automobiles. It’s a job, he says, that makes him feel less like “the stereotype car salesman with plaid pants and a white belt.”

The country’s largest retailer of electric vehicles—90,000 sold worldwide since 1994, including 300 electric cars but mostly ATVs and golf-cart-size vehicles—ZAP recently introduced the fastest production electric car in the country, a three-wheeler called the Xebra that can hit 40 miles per hour. By the end of next year, ZAP will introduce the Obvio, a pint-size Brazilian import that will be the nation’s first commercial car to run on 100 percent ethanol, followed by a Lotus Engineering electric SUV that will top 155mph. We spoke with Schneider about his thriving eco-dealership and his ambitious vision of a green automobile for every driver in America.

Q: Why aren’t electric cars more popular in the U.S.?
A: Those of influence don’t promote them. I hate to be so vague, but we’re not looking to make any enemies. That said, I believe that within the next few years, due to public demand, we’ll start to see more of them.

Posted by Frank at 12:08 PM

California's Galloping Gas Prices Leave Other States in the Dust

LOS ANGELES -- Gas prices statewide and throughout Southern California surged past $3 a gallon and just kept going over the last week, creating an 80-cent difference in gas prices across the United States, according to the Automobile Club of Southern California's Weekend Gas Watch.

"California gas prices are now on average nearly 80 cents higher than the least expensive state, Wyoming, and about 60 to 70 cents higher than most other states," said Auto Club spokeswoman Carol Thorp. "Prices went up at a faster rate this last week than at any other time in 2007. A number of factors are combining to cause this quick increase, including some supply issues and a lot of speculation in the market by investors that is driving up wholesale gasoline prices."

The average price of self-serve regular gasoline in the Los Angeles-Long Beach area is $3.096, which is 16.2 cents higher than last week, 45 cents higher than last month, and 48 cents higher than last year. In San Diego, the price is $3.119, which is 17.3 cents above last week's price, 45 cents above last month, and 50 cents above last year. On the Central Coast, the average price is $3.210, up 15.9 cents from last week, 41 cents above last month, and 48 cents higher than last year. In the Inland Empire, the average price is $3.110, 17.5 cents above last week, 46 cents higher than last month, and 48 cents higher than last year.

Posted by Frank at 7:53 AM

Tax Guidance for Hybrid/Alternative-Fuel Car Owners

Tax credits on 14 vehicles benefit green car buyers

CHICAGO -- Hybrid and alternative-fuel vehicles are well-known for their green credentials, but they can also save you money on your taxes. We've taken the guesswork out of tax credits for green vehicle buyers by offering consumers information about cars that qualify for a credit and explaining how and when credits for popular hybrid vehicles are expected to be phased out.

Thanks to the Energy Policy Act of 2005, certain cars purchased in 2006 can earn credits of up to $4,000 and there is still time for buyers to take advantage of these credits in their 2006 filing. To be eligible for the credits, vehicles have to fall into one of four categories: fuel cell, advance lean burn technology, hybrid or alternative fuel. Currently, the only mass- market cars that qualify are hybrids and one natural-gas-powered car, the Honda Civic GX.

The IRS offers credits on a total of 14 cars, ranging from $250 to $4,000. Here is a list of those cars and their corresponding credits:

Chevrolet:
-- 2006 - 07 Silverado Hybrid: $250 (2WD) or $650 (4WD)

Ford:
-- 2005 - 07 Escape Hybrid: $2,600 (FWD) or $1,950 (AWD)
-- 2008 Escape Hybrid: $3,000 (FWD or AWD)

GMC:
-- 2006 - 07 Sierra Hybrid: $250 (2WD) or $650 (4WD)

Honda:
-- 2005 Accord Hybrid: $650
-- 2006 - 07 Accord Hybrid: $1,300*
-- 2005 Civic Hybrid: $1,700
-- 2006 - 07 Civic Hybrid: $2,100
-- 2007 Civic GX: $4,000**
-- 2005 - 06 Insight: $1,450

Lexus:
-- 2007 GS 450h: $1,550***
-- 2006 - 07 RX 400h: $2,200*** (FWD and AWD)

Mercury:
-- 2006 - 07 Mariner Hybrid: $1,950 (AWD only)
-- 2008 Mariner Hybrid: $2,200 (FWD and AWD)

Nissan:
-- 2007 Altima Hybrid: $2,350

Toyota:
-- 2007 Camry Hybrid: $2,600***
-- 2006 - 07 Highlander Hybrid: $2,600*** (FWD and AWD)
-- 2005 - 07 Prius: $3,150***

*2006 Accord without updated engine calibration eligible for $650 credit.
**Natural-gas powered Civic GX available in California and New York.
***Cars purchased by Sept. 30, 2006, earn the full credit. Those
purchased from Oct. 1, 2006, through the end of the year earn 50 percent
of the credit.

"For some cars, the amount you can claim depends on exactly when you bought the car," said Cars.com managing editor Patrick Olsen. "That's because federal rules say that when a manufacturer sells 60,000 of its eligible cars -- as reported to the government each quarter -- the credits will start to be phased out."

The counter began ticking on Jan. 1, 2006. So far, Toyota is the only automaker to have reached the mark, selling its 60,000th hybrid car in the summer of 2006. As stipulated by the Energy Policy Act of 2005, consumers who purchased a Toyota or Lexus hybrid after Oct. 1, 2006, can claim 50 percent of the credit on their 2006 taxes -- for example, $1,575 on a Prius instead of the original $3,150. The IRS phases out the credits in 50, 25 and zero percent steps over the course of a year. Toyota credits, for example, will fall to just 25 percent of the original amount starting April 1, 2007. Honda is expected to exceed the 60,000 mark this year, and other automakers will likely follow.

Under current legislation, the 60,000 quota is not scheduled to be raised.

"There is still an opportunity for car buyers in the market today to earn credits on their 2007 taxes. For those seriously considering alternative fuel models, we recommend that they check with each manufacturer as some of the credits on more popular alternative fuel vehicles will be changing," added Olsen

Posted by Frank at 7:51 AM

Auto Executives to Meet With Bush

DETROIT -- President Bush and top executives of Detroit's three auto makers plan to meet again in Washington later this month to discuss increased use of flexible and alternative fuels.

No date has been set for the meeting, to take place at the White House, but Colin McBean, manager of Washington communications for DaimlerChrysler AG, said the talks likely will center on alternatives to gasoline and diesel fuel such as ethanol and biodiesel-powered vehicles.

"There's interest among the respective parties to discuss flexible fuel as well as alternative fuels," Mr. McBean said Friday.

The White House would not confirm that the meeting is on Mr. Bush's schedule, but a spokesman said the administration stays in contact with the auto makers on alternative fuels and other issues. "We look forward to working with them to reduce gasoline usage," said spokesman Alex Conant.

Mr. Bush last met with General Motors Corp. Chairman and Chief Executive Rick Wagoner, Ford Motor Co. CEO Alan Mulally and Chrysler Group CEO Tom LaSorda in November, promising continued dialogue on trade, health care and other issues. The president was criticized by Sen. Debbie Stabenow (D., Miich) for not meeting with the executives sooner.

Since then, Mr. Bush, in his State of the Union address, proposed reducing gasoline use by 20% over the next 10 years. He called for ramping up the production of alternative fuels such as ethanol made from new, non-corn feedstocks, and he called on Congress to require the annual use of 35 billion gallons of ethanol and other alternative fuels such as biodiesel by 2017, a fivefold increase over current requirements.

Posted by Frank at 7:50 AM

More auto suppliers looking for fast, easy bankruptcy

Like many of Michigan's troubled auto suppliers, Hastings Manufacturing Co., which makes aftermarket piston rings, was on its way to bankruptcy court in 2005 after revenues fell, raw materials prices increased and debt mounted. But rather than endure an expensive, drawn-out bankruptcy reorganization, Hastings' executives sought the help of restructuring specialists who developed a sweeping reorganization plan, found a buyer, took the company into bankruptcy in September 2005 and came out in less than 90 days.

Posted by Frank at 7:49 AM

Chrysler breakup opposed

STUTTGART, Germany -- The Chrysler Group's difficulties are becoming a burden for DaimlerChrysler AG, but a member of the German automaker's governing supervisory board said Friday that he would oppose a deal leading to a breakup of the Auburn Hills automaker.

"We wouldn't support a solution such as a private equity firm that would cut out choice bits," said Helmut Lense, one of the 10 employee representatives on DaimlerChrysler's 20-member supervisory board, which is similar to a U.S. board of directors.

In an interview with The Detroit News, Lense said he would prefer to see a manufacturing company, such as another automaker, take control of Chrysler in the event of a sale.

Posted by Frank at 7:47 AM

Top 10 cars driven by men

From fiery Ferraris to hulking Hummers, the cars driven predominantly by men all have a showy streak and plenty of power under the hood.

“So many of these cars are prototypical ‘guy cars’ — it’s kind of funny,” says Imre Molnar, dean of the College for Creative Studies in Detroit, Mich., where he oversees one of the world’s largest transportation design programs. Putting it politely, he calls vehicles on the list bold and assertive. “But with some of these cars, you can’t help but see cliché qualities coming to the fore,” Molnar says. “They affirm the aggressive male stereotype.”

This list includes the top 10 vehicles with the highest percentage of male primary drivers based on CNW Marketing Research survey data. The Bandon, Ore.-based firm conducted tens of thousands of phone surveys during 2006 on a range of topics about car buying and ownership. The list does not account for yearly vehicle sales volumes. Rather, it measures which vehicles have the highest percentage of male drivers based on the number of respondents who said they were the primary driver of a particular model.

Posted by Frank at 7:45 AM

Toyota trucks have Big 3 defending turf

As automaker intensifies war to become No. 1, GM, Ford and Chrysler slam Tundra in company e-mails, ads.

If there were any doubt that Toyota Motor Co. is emerging as a legitimate threat on a truck scene long dominated by Detroit steel, consider some of the latest maneuvers by the folks peddling American-made pickups.

A General Motors Corp. sales manager recently sent an e-mail to dealers picking apart some of the more lofty claims in a Toyota TV commercial touting its new Texas-built Tundra pickup.

Workers at Ford Motor Co., including Mark Fields, president of the Americas division, are spreading the word that Ford trucks were spotted helping out in the construction of the San Antonio Toyota plant.

And, in Atlanta, a major Chevrolet dealer is airing a radio ad stating, "Toyota contributes more to our staggering national trade deficit than any manufacturer."

That Toyota's brazen entry to the full-size pickup market is stirring strong feelings is natural given the stakes involved.

Posted by Frank at 7:43 AM

New Honda plant will build Civics

Honda Motor Co.'s new $550 million plant in Greensburg, Ind., initially will build only the Civic, according to a company source. The company will break ground Monday, March 19. Honda spokesman David Iida declined comment today. The Greensburg plant will have an annual capacity of about 200,000 units. At peak capacity, there are expected to be about 2,000 employees.

Posted by Frank at 7:42 AM