Auto news and reviews from Car Buyer's Notebook.com: Auto News Archives

September 22, 2006

2007 Toyota Avalon Defines The Modern Full-Size Sedan

The Toyota Avalon has become the standard bearer for full-size sedans by combining outstanding room and comfort with sport sedan performance and admirable fuel efficiency – including an EPA-estimated highway mileage rating of 31 mpg.

The Avalon is offered in four grades, the standard XL, the sporty Touring, the extremely well-equipped XLS and the top-of-the-line Limited, which compares well to near-luxury models for comfort and amenities. For 2007, the Touring trim level offers an optional navigation system, and all models gain a Tire Pressure Monitoring System.

From its inception, the Avalon has redefined the modern full-size sedan. The Avalon combines truly impressive interior room and comfort with powerful engine performance in a trim, contemporary package and offers a wide range of model and equipment choices.

The third-generation Avalon was designed at Calty Design Research in Newport Beach, Calif., developed by U.S.-based Toyota Technical Centers and is assembled at Toyota Motor Manufacturing in Georgetown, Ky.

Contemporary Design
Avalon exudes a powerful stance, distinguished by a sleek grille with chrome accented horizontal bars and subtle character lines defining a contemporary profile. The lower intake valance houses fog lamps on the Touring, XLS and Limited models, and the Touring model also features a rear spoiler.

Side mirrors on the Limited grade feature in-glass LED turn signals, and an LED puddle lamp illuminates the area along the side of the car when passengers approach the vehicle. The Limited grade also features side mirror memory. Touring and Limited grades feature high intensity discharge (HID) headlamps with dynamic automatic leveling for improved visibility, while reducing glare for oncoming traffic. Large tail lamps and an elegantly sculptured trunk distinguish the Avalon from the rear, and dual exhaust outlets add a sporty touch.

Avalon's elegant exterior design is complemented by its refined interior. Excellent fit-and-finish is apparent throughout the cabin and contributes to its luxurious comfort. Rear passengers benefit from a flat rear floor that provides additional legroom and comfort, especially for the middle-seat passenger. The rear seats recline up to 10-degrees. Amenities for driver comfort include a tilt and telescopic steering column and a center console sliding armrest.

Sport Sedan Performance with Luxurious Ride and Comfort
All Avalon models feature one of the most powerful V6 engines that Toyota has ever offered in its U.S. model line-up. Equipped with Variable Valve Timing with intelligence (VVT-i) and a dual-stage variable intake manifold, the 3.5-liter, 24-valve V6 produces 268 horsepower and 248 lb.-ft. of peak torque. The dual VVT-i system optimizes intake and exhaust valve timing to increase high-speed torque and ultimately improve fuel economy.

The powerful V6 is teamed to a five-speed sequential-shift automatic transmission that allows the driver to enjoy a more involved driving experience by controlling gearshifts manually, when desired. The Avalon can effortlessly accelerate from zero-to-60 mph in just 6.6 seconds, and it also achieves admirable estimated EPA fuel economy ratings of 22 mpg city/31 mpg highway. The 2007 Avalon is certified as an Ultra Low Emission Vehicle (ULEV).

Responsive handling makes Avalon engaging to drive, yet ride quality remains a benchmark of smoothness. The XL model features 16-inch aluminum alloy wheels, with 17-inch aluminum alloy wheels standard on the Touring, XLS and Limited grades.

Michelin Energy MXV4 P215/55 R17 tires were designed exclusively for the Avalon Touring and Limited models to improve control, responsive steering and sharpened handling.
The Touring model features a more firmly tuned suspension and higher coil spring rates than other Avalon models, and its wheels feature a graphite finish. All Avalon models are equipped with a standard full-size spare tire.

Toyota optimized the exterior design of the Avalon for minimal wind noise. Numerous small details contribute to lower cabin noise and vibration, including refining the shape of the A-pillar and side mirrors and lowering the position of the aerodynamic windshield wipers. In addition, the Avalon Limited model offers a specially designed acoustic windshield.

Advanced Safety
The Avalon body structure was strengthened to help meet the latest side impact standards. The supplemental restraint system (SRS) includes standard front seat-mounted side airbags and front and rear side-curtain airbags that help provide protection in certain types of severe side impacts. The Avalon also features a driver's knee airbag as standard equipment.

The standard anti-lock brake system (ABS) can help the driver maintain steering control during sudden stops by preventing brake lock-up. Electronic Brake-force Distribution (EBD) optimizes braking pressure at each wheel to help minimize body dive or sway during hard braking and cornering.

Vehicle Stability Control (VSC) is available with traction control (TRAC) and Brake Assist (BA) on all models. VSC helps control side skids under demanding conditions by detecting and helping to correct loss of lateral traction during cornering. The VSC system integrates traction control (TRAC) to help limit wheel spin on slippery road surfaces.

The Brake Assist system can help the driver take full advantage of the ABS in emergency situations. Brake Assist is designed to determine if the driver is attempting emergency braking and, if the driver has not stepped firmly enough on the brake pedal to activate the ABS, it applies maximum braking pressure until the driver releases pedal pressure.

Avalon Amenities
The Avalon XL grade is extremely well equipped and includes as standard a premium AM/FM/cassette/CD stereo system with nine speakers; dual-zone automatic climate control with air filtration; remote keyless entry; power door locks with an anti-lockout feature; power windows with driver and passenger automatic up/down with jam protection and retained power; a multi-adjustable power driver’s seat, and a center console storage area.

Additional standard features include a tilt and telescopic steering column; steering wheel mounted audio and climate controls; multi-function information display with audio, climate control, temperature and trip computer; cruise control; engine immobilizer security system, and a maintenance indicator light.

The Touring grade – in addition to its sporty suspension tuning – adds comfort features over the XL, including leather-trimmed seats; a power front passenger seat; leather-wrapped steering wheel and shift knob, and aluminum door scuff plates.

Also adding to the XL standard features, the XLS grade includes a power moonroof; four-way adjustable power passenger seat; in-dash six-disc CD changer; dual heated outside mirrors with auto-dimming electrochromic driver's side; auto-dimming electrochromic rearview mirror with compass; aluminum door scuff plates, and an anti-theft system.

Avalon Limited Offers a Strong Taste of Luxury
The top-of-the-line Avalon Limited offers luxury-grade comfort. The steering wheel and shift lever are wrapped in leather. The driver and front passenger seats are heated, and also feature a fan in the seat cushion and seat back that blows cabin air through the perforated leather trim to enhance comfort. The front of the driver’s seat cushion length is power-adjustable, offering improved thigh support.

The Avalon Limited also features a JBL Synthesis audio system with a six-disc CD changer and 12 speakers; a one-touch auto-reverse power rear sunshade; memory driver's seat, rain-sensing wipers, HID headlamps and the Smart Key System for added convenience and enhanced security.

With Smart Key, the driver carries a light, compact key fob that signals a sensor in the car when it is near, turning on the puddle lamps and interior dome lamp, and then unlocking the doors when touched. Rather than using a key to start the engine, Smart Key allows the driver to simply push the power switch. The System also allows drivers to open the trunk when the key fob is carried near the rear bumper.

Options for Even More Comfort
Options available on XL and Touring grades include an in-dash six-disc CD changer, power moonroof and an anti-theft system. A 360-watt maximum output JBL Synthesis audio system with six-disc CD changer and 12 speakers is offered on Touring and XLS models. Heated front seats are also available on the Touring.

The Avalon Limited offers the Dynamic Laser Cruise Control system that can maintain a pre-set distance between the Avalon and a vehicle traveling in front of it. For example, the system will decrease the Avalon's speed if the preceding vehicle slows down or when another vehicle pulls in between.

Both driver and passengers can plot a course on the XLS, Touring and Limited models with an available navigation system using an eight-way switch and scroll lever. The navigation controls have surface-emitting illumination and hide away above the gated shifter. Maps, climate and select audio controls are shown on the seven-inch LCD color display located beneath the center air vents.

A Remote Engine Starter is available on all Avalon grades equipped with the factory alarm system as a port- or dealer-installed option. Drivers can start the engine from a remote location by depressing a button on the key fob. After the engine has started, the climate control system will use the most recent settings to help ensure cabin comfort quickly.

Toyota's 36-month/36,000-mile basic new-vehicle limited warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60 months/60,000 miles and corrosion perforation for 60 months with no mileage limitation.

Posted by Frank at 3:43 PM

Toyota Introduces 2007 Yaris Subcompact

The all-new 2007 Yaris subcompact is the most affordable passenger car in the Toyota model lineup. Available in four-door Sedan and three-door Liftback configurations, Yaris replaces the ECHO in the Toyota lineup. First launched in Europe in 1999 where it became Toyota's best-selling vehicle, Yaris brings a higher level of refinement, sophistication, and fun-to-drive experience to the entry subcompact segment.

Yaris combines contemporary exterior styling and an unexpectedly upscale interior with truly impressive fuel efficiency (up to 40 MPG highway rating) and overall low cost of ownership. Toyota engineered Yaris to be enjoyable to own and drive and to offer the customers numerous options to individualize their cars.

"Yaris is one of the most economic and youthful passenger cars that Toyota has offered in the subcompact category," said Jim Lentz, Toyota Motor Sales executive vice president. "At the same time, Toyota designed Yaris as a car that customers will want to own for its styling, quality and driveability, and not just for its low cost."

The Yaris Liftback is offered in one grade, while the Sedan will offer two grades, adding a sport-themed Yaris S. As one example of Toyota's focus on Yaris ownership appeal, the Liftback and Sedan each offers its own distinct palette of 13 colors. Only two colors, Polar White and Black Sand Pearl, are shared by both body styles for an unprecedented array of 24 color choices over the two models.

Both Yaris models ride on an all-new platform that is longer and wider than either the ECHO or the first-generation Yaris that had been offered in Europe since 1999. This versatile new platform will form the basis for a wide variety of future vehicles.

Sophisticated Design
Styled at Toyota's European design studio, ED², and Toyota Motor Corporation (TMC) Design Division, the Yaris Liftback features a strong, modern mono-form shape with short overhangs and an assertive stance. Color-keyed door handles and rear view mirrors contribute to the Yaris Liftback's upscale look and consistent profile from front to rear.

In front, the chrome-trimmed grille is framed by sharp character lines integrated into the aerodynamic hood and windshield. Eliminating outer moldings from the windshield and door glass helps to enhance aerodynamics and reduce wind noise. The distinctive rear styling features large taillights, and the wide liftgate provides easy cargo area access.

The Yaris Sedan rides on a longer version of the platform, with a 100.4-inch wheelbase versus 96.9 inches for the Liftback. The Yaris Sedan has an overall length of 169.3 inches compared to 150 inches for the Liftback, and the Sedan is 3.3 inches lower than the Liftback, as well. A low 0.29 coefficient of drag ensures aerodynamic efficiency for both models.

The Yaris Sedan is not only dimensionally different than the Liftback, but features its own styling, with an arched beltline and its wheels pushed outward at each corner. Integrated bumpers and headlamps give the Yaris Sedan a modern and sophisticated appearance.

Like the Liftback, the Sedan features a "T" face grille, which emphasizes the Toyota identity. In the rear, the tail lamps frame a wide trunk opening. The trunk lid extends down to the bumper molding to provide a substantial appearance as well as easy trunk access.

The Yaris S Sedan provides a decidedly sporty appearance and attitude with side rocker panels, front and rear under-bumper spoilers, 15-inch steel wheels and available aluminum alloy wheels.

High-Strength Construction
The Yaris is built around a highly rigid yet lightweight structure incorporating strategic use of high-tensile steel. The inherent strength of the Yaris platform allowed Toyota to tune the suspension for quick responses yet with a compliant ride. The body structure incorporates damping materials in strategic locations throughout to reduce noise, vibration and harshness (NVH), helping to make Yaris quiet and comfortable for long trips.

The newly developed L-arm MacPherson strut front suspension includes a 0.9-inch stabilizer bar. A new hydroformed torsion beam axle for the rear suspension provides the necessary anti-roll stabilization, eliminating the need for a separate anti-roll bar. Yaris suspension and steering have been tuned to deliver responsive handling and excellent maneuverability, including a class-leading 32.7-ft. turning radius. Both the Liftback and Sedan ride on standard P175/65 R14 tires with steel wheels and full wheel covers and offer available 15-inch steel or aluminum alloy wheels.

Spacious, Practical and Comfortable Interior
The Yaris Liftback interior provides roominess that belies its exterior dimensions. The upscale and comfortable cabin interior provides rear seating for three with headrests in all seating positions. The rear seatback folds down to expand cargo capacity from 9.3 cubic feet to 25.7 cubic feet. A 60/40 split rear seatback with reclining feature is included in the optional Power Package.

The instrument cluster is center-mounted, high on the dash to enhance forward visibility and the feeling of roominess. Both Yaris models provide easy-to-reach audio and climate controls, an array of storage spaces including a center console with built-in storage, and cupholders in the front and rear.

Standard convenience features on both the Yaris Liftback and Sedan include air conditioning; tilt steering wheel; a gated shift lever (automatic transmission); tinted glass; digital clock; a map light; intermittent windshield wipers with mist control, and dual sunvisors with vanity mirrors.

Like the Yaris Liftback, the Sedan features rear seating for three with headrests in each seating position. Standard on the Yaris S and available on the Sedan are 60/40 folding rear seatbacks with a fold-down center armrest and cupholder. With the 60/40 seatbacks up, the Sedan's spacious trunk offers nearly 14 cu. ft. of capacity, and folding the seatbacks expands that to 25.7 cu. ft.

Fun-To-Drive Performance and Handling
Both Yaris models are powered by a 1.5-liter four-cylinder engine with variable valve timing with intelligence (VVT-i). The Yaris engine produces 106 horsepower at 6,000 RPM and 103 lb.-ft. of torque at 4,200 RPM. Both the Liftback and Sedan feature a standard five-speed manual transmission and offer an available four-speed automatic transmission. The automatic features uphill/downhill shift logic to reduce gear "hunting" to help ensure smooth performance when driving in hills.

Yaris fuel efficiency is among the best in the subcompact segment, with EPA fuel economy ratings of 34 MPG city / 40 MPG highway for manual transmission models and 34/39 for the automatic. Yaris is EPA-certified as an Ultra-Low Emission vehicle (ULEV II).

Safety
Yaris helps protect its occupants with a reinforced cabin that integrates front and rear crumple zones and energy-absorbing materials on the roof and doors. Yaris is equipped with height-adjustable headrests and three-point seatbelts in all five seating positions, and the front seatbelts integrate pretensioners and force limiters.

Safety is also addressed with standard driver and passenger advanced dual-stage front airbags (SRS) that inflate at a higher or lower speed, according to collision severity. A front seat passenger sensor is designed to detect how much weight is on the seat to determine whether the airbag should inflate and the correct inflation power.

Front-seat-mounted side airbags with first and second row roll-sensing side curtain airbags are available as options, as is an anti-lock brake system (ABS). The rear seat is equipped with the Lower Anchors and Tethers for Children (LATCH) uniform child restrain anchorage system.

Options
Yaris is available with a number of comfort and convenience options, as well as a selection of accessories for individualization. A convenience package that is standard on all Yaris S and available on the Sedan and Liftback adds an AM/FM CD player with MP3 capability and universal mini-jack port; a rear defroster; 15-inch steel wheels with full wheel covers; 60/40 folding rear seatbacks (Sedan only) and a rear wiper (Liftback only).

The optional Power Package equips all Yaris models with power door locks, windows, and mirrors; AM/FM/CD audio system with MP3 capability and audio mini-jack; rear defroster and 15-inch steel wheels with covers. For the Sedan, the Power Package also includes ABS; a tachometer (standard on manual transmission models); upgraded trim and cruise control. For the Liftback, it adds a 60/40 split rear seat that slides, reclines, and folds completely flat.

With the Power Package selected, customers can individualize the Yaris with stand alone options, including 15-inch alloy wheels; foglamps; a rear spoiler, remote keyless entry and immobilizer (Sedan only).

Posted by Frank at 3:40 PM

Toyota And Lexus Ehance Driving Security With New Vehicle Dynamics Integrated Management System

Lexus and Toyota have opened a window to the future of advanced handling and stability technology with its new Vehicle Dynamics Integrated Management system (VDIM). Through the intelligent use of the latest technology, VDIM helps to improve handling and driving pleasure, even in the most challenging conditions. VDIM is standard equipment on the 2006 Lexus GS 430 and RX 400h and Toyota Highlander Hybrid.

VDIM enhances handling, traction and braking systems that normally react to vehicle driving conditions by anticipating tire slippage before a skid, slide or wheel spin occurs and making corrections in a smooth, progressive way. This ability, coupled with tight integration of all dynamic systems, makes VDIM feel transparent to the driver and driving more enjoyable.

To do this, VDIM uses an active control strategy that takes its cues from a comprehensive range of sensors including steering angle, yaw rate, deceleration, brake pressure, brake pedal stroke, wheel speed and others. Their signals are used individually by the various traction control systems and collectively by VDIM. Data are gathered from more sources and processed rapidly, helping to make VDIM less obtrusive yet highly effective.

These proven systems include Vehicle Stability Control (VSC), Traction Control (TRC), Brake Assist (BA), Anti-Lock Brakes (ABS) and Electronic Throttle Control with intelligence (ETC-i). In addition, three important new technologies are employed that are central to the effectiveness of VDIM: Electric Power Steering (EPS), Electronically Controlled Brakes (ECB), and in the GS 430 only, Variable Gear Ratio Steering (VGRS). VDIM then integrates all of these elements with powerful proprietary software to help seamlessly manage the total vehicle dynamic package.

TECB is one of the key new technologies that make VDIM possible. It's a "brake-by-wire" system that translates brake pedal pressure into electric signals that, via computer control, help provide precise and optimized braking control in virtually any traction condition. The ECB system is also backed by conventional hydraulic brake control in the unlikely event of electronic failure. ECB's electronic control provides quick brake response when needed, which helps the VDIM system to anticipate and help correct skids before they happen.

VGRS Adds New Dimensions to GS 430
Although new in this application (on GS 430 only), VGRS is a further development of the technology recently introduced on the Lexus LX 470. VGRS provides several benefits, including active steering, that enhance driving pleasure and control in a seamless manner.

First, it provides a relatively quick steering ratio in very low speed conditions, which notably improves maneuverability for parking and similar situations. From low to medium speeds the steering ratio progressively slows to levels more appropriate for driver comfort in city driving. In higher speed conditions such as freeway driving, the steering ratio is reduced even further to help provide a more secure and comfortable feel for the driver.

Another important function of VGRS is called "differential steering control" which helps the steering system correct for a slight delay in steering response—something that occurs in all vehicles. This function helps enhance driving feel in lane changes and other transitional situations.

Perhaps most importantly, in difficult driving conditions VGRS interacts with other systems via VDIM to actively and automatically apply subtle changes in steering angle ratio and effort in order to assist the driver in maintaining smooth control, even in side winds, all while remaining virtually transparent to the driver.

Electronic Assist = Steering Feel With Intelligence
EPS is yet another important steering development that makes contributions to driving feel and controllability in the GS 430, RX 400h and Highlander Hybrid. Rather than using the purely passive hydraulic assist found in conventional power steering systems, EPS uses precise electronic assist via the built-in DC motor in the steering gear housing.

The assist is computer controlled to help provide comfortable and controllable levels of steering effort in most driving situations. With VDIM interaction, the amount of assist can be instantly varied for the conditions at hand.

By eliminating the engine-driven hydraulic pump, EPS also reduces fuel consumption. And stripped of the usual hydraulic system of pump, hoses, pipes and fluid, the simplified steering gear is lighter and more compact than conventional power steering systems.

With all of the traction control technologies working together under the VDIM "umbrella," handling smoothness is dramatically enhanced. Whether driving through town or enthusiastically on a winding road, the VDIM system works constantly and seamlessly to maintain comfort and driving balance, without spoiling the fun.

Posted by Frank at 3:36 PM

All of Toyota's Five SUVs Features "Star Safety System,"

Toyota's comprehensive family of sport utility vehicles (SUV) offers a vast array of safety refinements. Most notably, the nimble RAV4, the smooth-riding Highlander, the full-capability 4Runner, the full-size Sequoia and the legendary Land Cruiser feature the company's Star Safety System as standard equipment.

A comprehensive array of dynamic handling and braking technologies, the Star Safety System includes Vehicle Stability Control (VSC) and traction control (TRAC), an anti-lock brake system (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist (BA). The Star Safety System helps the driver maintain control of the vehicle under challenging driving conditions. VSC has been standard on all Toyota SUV's since the 2004 model year.

"Toyota offers one of the widest selections of SUVs on the market, and we equip every model with advanced safety technology," said Don Esmond, senior vice president automotive operations. "By making the Star Safety System standard on all our SUV models, Toyota provides the customer with peace of mind when purchasing and when driving."

The spacious Sequoia is equipped with a more powerful version of Toyota's 4.7-liter i-Force V8 engine which includes a new variable-valve timing with intelligence (VVT-i) system and an electronic throttle control system with intelligence (ETCS-i). The improved V8 boosts Sequoia's horsepower from 240 to 282. The same V8 is also available on the 4Runner and increases horsepower from 235 to 270.

A full-time four-wheel drive system is available in RAV4, Highlander, 4Runner and Sequoia models and standard on the Land Cruiser.Four-channel, four-sensor ABS helps to prevent the wheels from locking during severe braking conditions, while EBD distributes proper brake force between the front and rear wheels according to driving conditions and load.

The Brake Assist feature is designed to determine if the driver is attempting emergency braking and, if the driver has not stepped firmly enough on the brake pedal to engage the ABS, the system supplements the applied braking power until pedal pressure is released.

The VSC system helps maintain directional stability during cornering by controlling engine torque and individual wheel-braking influence when it detects tire slippage.

The TRAC feature helps reduce tire slippage during acceleration. The 4Runner 4WD models use an additional yaw sensor, a deceleration sensor, and control algorithms to deliver smoother torque on any surface, including low-range and locked center differential conditions.

"Toyota customers have long counted on the brand for the best in performance, quality and durability," said Esmond. "They can take comfort knowing that driving safety is just as high a priority in our full line of SUVs as it is in the rest of the vehicle lineup."

Posted by Frank at 3:34 PM

Toyota's Dynamic Laser Cruise Control

Dynamic Laser Cruise Control (DLCC) is offered in select Toyota and Lexus models, taking cruise control systems to the next level. Using the latest technology, the DLCC system is designed to help control the distance between the vehicle and the vehicle ahead based on the driving lanes, the vehicle traveling ahead, and vehicle speed.

DLCC has two cruise control modes: constant speed and vehicle-to-vehicle control. The cruise control switch is used for switching between the two modes. Cruise control in the constant speed mode is identical to a conventional type cruise control system. The DLCC starts in the vehicle-to-vehicle control mode, which immediately recognizes and determines the lane in which the driver and the vehicle ahead are traveling. This enables the system to maintain the pre-set vehicle-to-vehicle distance in accordance with the speed of the vehicle ahead.

The vehicle-to-vehicle control mode consists of four main controls: constant speed, deceleration, following and acceleration. Similar to a conventional type cruise control system, the constant speed control mode is controlled by the Electronic Control Module (ECM), which sends signals to the solenoid valves, throttle control motor and other actuators.

The vehicle-to-vehicle distance control mode is controlled by a laser sensor and distance control Electronic Control Unit (ECU). The laser sensor is made up of the laser emitting component, laser receiving component, and the Central Processing Unit (CPU).

The laser emitting component radiates laser beams forward while the laser receiving component uses the reflected beams for detecting the presence of a preceding vehicle as well as measuring the vehicle-to-vehicle distance. The laser emits beams 16 degrees horizontally and four degrees vertically. The
detection range of the sensor is approximately 400 feet ahead. The CPU will not react to non-moving objects.

The CPU calculates the vehicle-to-vehicle distance and the relative speed, transmitting this information to the distance control ECU. The signals are first sent to the ECM for data processing and then to the actuators.

In constant speed control mode, the ECM compares the actual vehicle speed and the set speed and regulates the throttle control to obtain the set vehicle speed. If the vehicle speed is less than the set speed, ECM activates the throttle motor in the throttle open direction.

In deceleration control mode, the ECM slows the vehicle using throttle and brake control so the vehicle-to-vehicle distance with the preceding vehicle equals the set distance. The distance settings are: long (approximately 245 feet), medium (approximately 165 feet), and short (approximately 100 feet) while traveling at 55 miles per hour. If the deceleration rate is more than a predetermined value, the Vehicle's Stability Control (VSC) ECU will activate the rear brake lights to inform the driver behind of the vehicle's deceleration.

In the following-control mode, the ECM maintains the pre-set vehicle-to-vehicle distance by matching the speed of the vehicle ahead, and regulating the throttle.

The acceleration control accelerates the vehicle to the pre-set vehicle speed, if the vehicle ahead has changed lanes. Then the vehicle resumes fixed-speed cruising.

Cruise control has a minimum speed of 25 miles per hour. In the constant speed mode, the cruise control is cancelled automatically if the vehicle speed drops below 25 miles per hour. It will cancel and clear the memory if the vehicle speed is more than ten miles per hour below the set vehicle speed.

In vehicle-to-vehicle mode, the cruise control is cancelled automatically if it falls below 25 miles per hour but the set vehicle speed is stored in the memory. If the laser sensor is dirty, the wipers are operating at Low, High or Auto mode or the laser receives a strong light (sun light) from the vehicle ahead, the cruise control will also cancel.

DLCC is not a collision-avoidance system and will not prevent accidents. DLCC is a vehicle speed control device that is intended for use only on freeways or roads where the traffic is light or moderate. Do not rely excessively on DLCC to control the vehicle's speed.

DLCC is standard on the Toyota Sienna XLE Limited van, and available on the Toyota Avalon Limited sedan, Lexus LS 430 luxury sedan and the Lexus RX 330 luxury utility vehicle.

Posted by Frank at 3:34 PM

Toyota Enhances Off-Road Capability with Downhill And Hill-Start Assist

The fourth-generation Toyota 4Runner sport utility vehicle (SUV) and first-generation Lexus GX 470 luxury utility vehicle, both launched for the 2003 model year, introduced numerous technological advancements. Among these all-new technologies were Hill-Start Assist Control (HAC) and Downhill Assist Control (DAC). Through one of the world's first uses of active wheel speed sensors, HAC and DAC helped the 4Runner and GX 470 improve their off-road capability.

In vehicles equipped with both HAC and DAC systems, an active wheel speed sensor is located in each wheel. The sensor uses a rotating magnetic encoder located in the wheel hub to detect a magnetic field. Once detected, it delivers digital signals based on the change of magnetic poles. The detection of the magnetic fields allows the use of magneto-resistive (MR) effects. The active wheel speed sensor is then able to measure the vehicle's extra low speed and rotating wheel direction.

Extra low speed detection is possible because the output signal of the active wheel sensor is proportional to the amplitude of a magnetic field. Because the magnetic field encoder does not depend upon the basic wheel rotation speed, the active wheel sensor can deliver a precise signal, even if the wheel speed is extra low.

The active wheel sensors detect rotation direction through the use of two MR elements. If the magnetic encoder detects a change in rotation, the phase between the two MR elements are shifted upside-down. This allows the active wheel sensors to digitally process the signals and provide wheel direction information. The sensor output is provided in three levels of current via a two-wired interface. In the case of a forward movement, the output is a two-level pulse signal. A three-level output pulse signal is provided in the event of backward movement.

The basic function of the HAC system is to help increase control on steep upgrades and stopping and starting on slippery surfaces. The HAC system is designed to help prevent the vehicle from rolling backward or slipping sideways during transition from a stopped position to climbing an upgrade. The system is automatically activated when the transmission is in any forward gear. The HAC system controls the brakes to help stop the individual wheel or wheels, which helps prevent the vehicle from rolling backward or slipping sideways.

The HAC system determines the driver's intended vehicle direction from the present gearshift position of the transmission, the moving direction of the vehicle wheels, and the wheel speed of the four wheels through the use of active wheel sensors. When backward rolling or slippage occurs, the HAC system is automatically activated. Upon activation the HAC system gently applies the brakes. The HAC system measures the necessary brake pressure of each wheel to help prevent individual wheels from locking and causing vehicle slippage.

The DAC system assists engine braking to improve directional control during descent on steep or slippery surfaces. When in 4WD low range and with DAC activated, if any one wheel accelerates beyond or below a two-to-four MPH low-speed setting, the DAC system will control the brakes to help ensure the vehicle continues in a straight position when going down a hill. The DAC system is automatically de-activated if the driver depresses the brake pedal, accelerator pedal, or the DAC button.

The active wheel speed sensors enable the operation of the DAC system by determining current road conditions. The system designed to determine current driver operation through an accelerator pedal angle sensor, master cylinder pressure sensor, and the setting of the L4 position switch. DAC next determines its target vehicle speed of two-to-four MPH based on road surface and vehicle driving conditions. When the vehicle accelerates during descent, allowing the vehicle speed to exceed the predetermined speed, DAC is activated. The DAC system will calculate the required brake hydraulic pressure for each wheel, allowing each individual wheel to meet the target vehicle speed.

The HAC system comes standard on all two- and four-wheel-drive Toyota 4Runners and all Lexus GX 470 SUV's. HAC is also available as an option on two- and four-wheel-drive Tacoma pickup trucks. All Toyota 4Runner models with 4WD and the Lexus GX 470 are standard-equipped with the DAC system. The DAC system is also available as an option on the four-wheel-drive Tacoma.

Posted by Frank at 3:32 PM

Vehicle Stability Control Expands Throughout The Toyota Lineup

The Toyota Vehicle Stability Control (VSC) system was first introduced in select Lexus models in 1997. The system was designed to help reduce lateral skids caused by sudden steering inputs or abrupt changes in road conditions. Since its introduction, VSC has become available on a wide range of Toyota, Lexus and Scion vehicles.

Past studies have concluded that a significant number of one-car accidents resulting in serious injury are caused by lateral skidding conditions, and loss of driver control, often due to sudden steering input or changing road conditions on curves.

The VSC system is designed to help reduce lateral skids through active control of the brakes and engine output, such as when the driver steers abruptly, or when turning on slippery road surfaces. VSC works in concert with anti-lock brakes (ABS) and traction control (TRAC) systems help prevent straight-line skids and lateral skids.

The VSC system harnesses the ABS and TRAC sensors, actuators, and computer electronics to help avoid and recover from vehicle skids and spins. A combination of three sensors - - a lateral G-sensor, yaw-rate sensor and steering-angle sensor - - detect when the vehicle’s direction of travel does not correlate with driver steering inputs. It then uses throttle and selective brake intervention to help maintain the path of travel.

In the event of "fishtailing," VSC will command instantaneous braking on the vehicle’s front outer wheel creating rotational power (or momentum force) to the outer side, helping the vehicle to stay on course. In cases where the vehicle skids toward the outside of the curve, braking on the rear inner wheel and reduced engine power are applied.

The VSC system also includes a slip indicator, which beeps to warn the driver the tires are about to exceed the grip limit.

The VSC system is standard equipment on all Toyota and Lexus sport utility vehicles (SUV), select Sienna vans, the Scion xB urban utility vehicle, and virtually all Lexus passenger cars. It is available as an option on nearly all other Toyota passenger cars and the Lexus ES and IS models

Posted by Frank at 3:31 PM

Lexus 2007 GS Luxury Sport Sedans Offer More Power,Increased Handling, Performance

For 2007, the new Lexus GS 350 enters the market as a more powerful version of 2006's newly introduced third-generation GS 300. It joins the GS 430 in Lexus' mid-luxury sedan offerings. The 2007 GS 350 builds upon its predecessor model's already significant levels of performance, advanced luxury and intuitive technology, and it becomes the most powerful six-cylinder model in its segment. The handling performance of the 2007 GS 430's potent 4.3-liter V8 is further optimized by a newly available active stabilizer system that automatically and seamlessly counteracts body sway to improve cornering performance.

"The 2007 GS models epitomize the direction of the Lexus brand, offering more emotional design and remarkably higher performance without compromising the luxurious comfort, attention to detail and quality that continue to rank Lexus as the leader in the luxury category," said Bob Carter, Lexus group vice president and general manager.

The 2007 GS 350 replaces the previous 245-horsepower 3.0-liter engine with a new 303-horsepower 3.5-liter V6, which delivers blistering performance with zero-to-60 mph in just 5.7 seconds, as well as exemplary fuel efficiency for the class. The GS 350 is available in rear- and all-wheel-drive models with respective preliminary EPA-estimated fuel mileage ratings of 21/29 and 20/27 city/highway; the V8 GS 430 continues as a rear-wheel drive model, carrying an EPA-estimated rating of 18/25 mpg.

Aluminum alloy 18-inch wheels are standard on the GS 430 and newly available for the rear-wheel-drive GS 350. All GS models offer the new Generation 5 Lexus DVD Navigation System for 2007, which features Bluetooth® compatibility, voice activation and a rear back-up camera. In addition, the Lexus Link® telematics system is now available for 2007 GS models.

303-Horsepower V6 Is a Power Leader
Optimized for low internal friction, the GS 350’s 3.5-liter V6 engine produces 303 horsepower at 6,400 RPM and 274 lb.-ft. of peak torque at 4,800 rpm. A new direct fuel-injection system provides much finer fuel-mixture control to improve both power and fuel efficiency. Dual Variable Valve Timing with intelligence (VVT-i) acts on both intake and exhaust valves to further enhance performance through a wide rpm range.

The GS 430’s 4.3-liter double overhead-cam V8 engine produces 290 horsepower at 5,600 rpm and 319 lb.-ft. of torque at 3,400 rpm. Continuously Variable Valve Timing with intelligence (VVT-i) ensures excellent low- and mid-range power for easy highway merging. Both GS models achieve the EPA’s Ultra Low Emission Vehicle (ULEV) certification. All 2007 GS models maximize performance with a six-speed automatic transmission that features a sequential manual-shift mode.

All-Wheel Drive for All-Weather Performance
The 2007 GS 350’s available all-wheel-drive system helps to enhance handling in diverse driving conditions. A planetary-gear center differential and a wet-type multi-disc clutch control front-to-rear power distribution.

The system normally sends 70 percent of available power to the rear wheels to provide the traditional performance advantages of a rear-drive car, but will vary the torque-split ratio from 30:70 to 50:50 in response to driving conditions and driver input. The AWD system’s electronic-control strategy takes inputs such as steering and throttle angle from driver activity combined with vehicle signals from wheel speed and yaw rate sensors.

Ultra-Advanced Dynamic Handling Control
The Lexus GS combines the best-proven design chassis systems with new dynamic handling technology. The double-wishbone front suspension and multilink rear suspension systems feature with geometry optimized to virtually eliminate unwanted wheel-angle changes during suspension movement. The result is a natural, confident feel that’s also spirited.

An Adaptive Variable Suspension (AVS) system, standard on and exclusive to the GS 430, provides four settings, including "sport," for tighter, more precise control. AVS can automatically select appropriate suspension damping for driving conditions. New for 2007, the GS 430 offers the advanced Active Stabilizer system that reduces body sway and enhances vehicle control during cornering. This new system uses electric actuators, rather than slower hydraulic units commonly found in similar systems.

An Electronic Control Unit (ECU) calculates the force needed to counter excess body sway, which is then applied to the stabilizer bars by the front and rear actuators. The Active Stabilizer system responds within 20 milliseconds, compared to 100 milliseconds for a competitor. The Lexus system consumes no power under normal operating conditions, whereas the competitor’s system consumes over 240 watts.
The GS 430 provides the performance enhancements and advanced vehicle control of the Lexus Vehicle Dynamics Integrated Management (VDIM) system. VDIM integrates and manages a host of handling technologies more quickly than previous dynamic handling technologies could. Combining input from a variety of sensors, VDIM is designed to anticipate the onset of a vehicle skid or slide and then help correct the situation with a combination of braking, throttle, and steering control in a way that is essentially transparent to the driver.

VDIM integration helps to provide precise management for the Electronically Controlled Brakes (ECB), Variable Gear Ratio Steering (VGRS), Electric Power Steering (EPS), Vehicle Stability Control (VSC), Anti-lock Braking System (ABS), Brake Assist (BA), Electronic Brake-force Distribution (EBD), and engine torque (via the electronically controlled throttle). New for 2007, the GS also allows the driver to disengage the stability and traction control via the Trac Off switch.

Electric Power Steering
Electric Power Steering (EPS) in the GS 430 provides precise electric power assist using a DC motor built into the steering gear housing, rather than hydraulic assist. Eliminating the hydraulic steering pump reduces engine drag, and the simplified steering system is lighter and more compact, as well.

Also in the GS 430, Variable Gear Ratio Steering (VGRS) can vary the steering from 2.7 turns lock-to-lock for low-speed maneuverability to a slower 3.2 turns lock-to-lock for highway-speed stability. VGRS also provides differential steering control, which helps correct for a delay in steering response, something that occurs in all vehicles, to help enhance driving feel in lane changes and other transitional maneuvers.

Intelligent and Powerful Brakes
Enhanced braking performance in both GS sedans begins with mechanical components that significantly increase brake friction and improve stopping power, while effectively eliminating brake fade. Brake Assist (BA), Electronic Brake-force Distribution (EBD) and the Anti-lock Braking System (ABS) help form a powerful safety front. EBD optimizes brake pressure at each wheel to help minimize body dive or sway during hard braking and cornering. Brake Assist is designed to determine if the driver is attempting emergency braking and, if the driver has not stepped firmly enough on the brake pedal to activate the ABS, it will apply maximum braking force until pedal pressure is released.

The GS 430’s Electronically Controlled Brakes (ECB) is a brake-by-wire system. ECB translates brake pedal pressure into electric signals that, via computer control, help provide precise and optimized braking in virtually any traction condition. Electronic control provides quick brake response when needed, helping the GS 430’s VDIM system to anticipate and help correct skids before they occur. The ECB system is backed by conventional hydraulic brake control in the unlikely event of electronic failure.

Lexus designers strive to keep controls simple and intuitive, avoiding needless complexity. A secure and distraction-free setting enables the driver to best appreciate the GS’ enhanced performance. The SmartAccess keyless entry and push-to-start ignition allow the driver to keep the access fob in a pocket or purse. Audio and climate-control systems are easy to understand and operate, and the GS locates controls that are used less frequently behind a dash panel on the left side of the steering wheel.

The gauge cluster features machined aluminum facings for a classic look. Highlighting the sporty nature of the GS and emphasizing a closer driver-and-machine connection, the quick-response tachometer moves more directly in concert with changes in engine rpm. The unique instrument panel lighting system relies on variable-transparency glass to minimize reflections from the gauge faces and to help optimize visibility in all lighting conditions.

A comprehensive interior lighting system provides just the right amount of light where the driver and passengers need it. All four windows offer one-touch up-and-down operation with jam protection. Both electrochromic auto-dimming side mirrors are power-retractable and feature automatic tilt-down when reverse gear is selected to aid in parking. A power trunk closer provides a finishing touch on this extremely well-equipped car.

Advanced Safety Systems
Both GS models implement a variety of advanced safety systems. The Supplemental Restraint System (SRS) includes variable-force front airbags for both driver and front
passenger. Sensors determine the severity of an impact and in turn the airbag deployment force, helping to provide an appropriate level of occupant restraint. The GS features standard seat-mounted side airbags for the front seats, knee airbags for the driver and front passenger, and front and rear side-curtain airbags.

The optional Pre-Collision System (PCS) in the Lexus GS models can help reduce collision damage. A millimeter-wave radar sensor helps detect obstacles in front of the car, while vehicle speed, steering angle and yaw-rate inputs help to determine whether a collision is unavoidable.

In such a situation, PCS switches the Adaptive Variable Suspension to sport mode for optimal chassis response, preemptively retracts front seat belts, and preinitializes Brake Assist so that increased braking will be applied the instant the driver depresses the pedal. The active braking feature will automatically apply the brakes up to a deceleration rate of 0.3 G’s if the driver fails to react to system warnings.

Technology for Safer and Easier Driving
Both ’07 GS models provide multiple systems to help improve driver safety and improve the overall behind-the-wheel experience. The Adaptive Front lighting System (AFS), standard on the GS 430 and optional for the GS 350, helps illuminate a curve as the driver steers into it. A Tire Pressure Monitoring system can detect a critical loss in pressure in one or more tires and alert the driver.

The available Intuitive Park Assist (IPA) system uses ultrasonic sensors to detect objects close to the car’s front and rear bumpers and alert the driver accordingly. This updated version of the system first used in the LX 470 SUV and the previous-generation Lexus LS flagship sedan offers additional function by adding a steering-input sensor to better judge changes in distance to objects. The rear back-up camera, available in conjunction with the optional navigation system, automatically projects an image of what its lens can detect behind the vehicle onto the navigation screen when the vehicle is in reverse gear.

Indulgent Luxury, Passionate Design
The next-generation GS performance sedans ushered in a new more passionate design direction for the brand. From an architectural standpoint, the new Lexus design language, dubbed L-finesse, is more sculptural and dynamic and eschews gimmickry for intriguing simplicity.
A 112.2-inch wheelbase, long hood, pulled-back cabin and short rear deck create a confident, powerful stance for the GS while a sloped, vertical grille surrounded by four independent headlamps visually connects the newer models with the previous generation while at the same time lending a distinct look that signals the brand’s design progression. The boldly styled lower valance features integrated foglamps, and a low 0.27 coefficient of drag (Cd) helps to minimize wind noise.

L-finesse extends to the interior as well with a passenger compartment designed to impart a unique spatial feeling that creates an intuitive and naturally comfortable environment. The end result is a cabin that is intimate without feeling confining. Ultra-premium wood, polished-metal accents and leather trim endow the GS interior with a lavish yet high-precision feel, with touchpoints that convey quality and controls that respond fluidly.

The GS customer can choose from among three interior leather color combinations: Ash with Black Bird’s-eye maple wood trim; Cashmere with Brown Bird’s-eye maple wood trim, or Black with walnut wood trim. Each combination includes a matching wood and leather-trim steering wheel and shift knob.

The next-generation GS sedans continue the Lexus tradition of providing luxury that envelopes the occupants without introducing unnecessary distractions. The standard Regency leather-trimmed, heated, 10-way power front seats (perforated leather on GS 430) are supportive and comfortably contoured for long-trip support. Fan ventilation for the seats is optional. A power-tilt and telescopic steering wheel helps ensure a comfortable driving position. The standard dual-zone climate-control system filters and deodorizes the air, and a standard rear power sunshade adds to passenger comfort on warm days.

Premium Audio Choices
Lexus long ago established an elevated standard for mobile audio systems, and the next-generation GS models uphold this tenet with a standard system that features an AM/FM/cassette stereo and a 6-disc in-dash CD changer. The system plays through 10 premium speakers while an Automatic Sound Levelizer (ASL) maintains consistent sound levels at varying vehicle speeds.

Within the ultra-quite Lexus GS interior, all styles of music come to life with the 7.1-channel optional Mark Levinson® audio system. Featuring 11 channels of amplification with a total of 330 watts playing through 14 speakers, the system allows users to play both CDs and DVDs. DVD movies can be viewed on the color seven-inch touch screen when the vehicle is in park.

Fifth-Generation Navigation System
All 2007 GS models offer the optional generation five Lexus DVD Navigation System. This revamped system includes voice-recognition that allows the driver to enter a destination by voice command. Visual support is greatly enhanced with a central screen featuring a high-resolution 800 x 480 pixel display in 32,000 colors. On-screen details are crisp and clean, and maps and roads include 3-D shadow effects. Spanish is added to the already available English and French text display options with the user able to select the language preference at system
start-up.

The DVD map database contains more than five million Points of Interest (POI). The database for Chicago, Detroit, Los Angeles, and New York includes a building footprint-display feature that can show graphic representations of buildings and structures to help the driver identify surroundings. System functions include multiple route calculations, route preview, simplified highway junction graphics, and a dual-map screen mode.

Bluetooth® wireless technology integrates with the navigation system to allow the transfer of personal phone books to the navigation system. The driver can also make hands-free phone calls via its touch-screen control panel.

Posted by Frank at 3:30 PM

Scion To Launch 2007 Replacements for Current xA And xB

Scion, from Toyota Motor Sales (TMS), U.S.A. Inc., will launch two new vehicles in spring 2007 to replace current generation xA and xB.

"The xA and xB will always be very special models for us and have contributed greatly to Scion's success, but we're ready to move into our next product phase," said Mark Templin, vice president, Scion. "Scion is a laboratory for change and we will continue to experiment and evolve to meet the needs of our customers."

xA and xB launched in California in June 2003 and completed their nationwide rollout in June 2004. Since their launch 72,011 xA's and 139,091 xB's have been sold nationwide through July 2006.

Production of the 2006 xA and xB will conclude in December of this year. The two all-new vehicles will be designated as 2008 models when they arrive at Scion dealerships next year.

Posted by Frank at 3:28 PM

Lexus through the years

For newcomers to the automotive scene, the acceptance of Lexus as one of the leading lights among builders of luxury automobiles has become so complete that observers can be forgiven for thinking that Lexus has been present in this group for many decades.

Of course, that isn't true. To the considerable surprise of nearly everyone involved, Lexus grew into the player it is today from a seed cautiously planted in 1983, just 23 years ago.

That's when officials at Toyota in Japan, from which the Lexus nameplate springs, decided that the time was right to launch their own line of luxury automobiles, taking on the giants who had always owned that territory—Mercedes-Benz, Jaguar, Cadillac and BMW. From the first LS 400 and ES 250 sedans launched in 1989, Lexus, had in many respects matched the established luxury players and their high levels of excellence stride for stride.

While the Lexus reputation for excellence became a matter of public record with repeated recognition from independent watchdogs such as J.D. Power and Associates, winning awards for the sake of the awards themselves was never the Lexus goal. The goal was then, as it remains today, to build the finest luxury sedans in the world, using the latest technologies, with the most environmentally advanced strategies. By many accounts that's just what Lexus did.

As with so many things, the Lexus story began with the vision of one man. That man was Toyota Chairman Eiji Toyoda, who in the early 1980s called together his most trusted corporate officers and advisors and told them that the company needed to create a luxury automobile that would equal, and then exceed, the world's best. Mr. Toyoda and other Toyota leaders recognized that the huge baby-boom generation would soon enter its peak earning years, creating a huge demand for top-quality cars. Toyota needed to be able to capitalize on that demand.

The decision to go forward with the plan to build a luxury car was made with the input of Yukiyasu Togo, president and chairman of Toyota Motor Sales (TMS), U.S.A., Inc., from 1983 to June 1992, who estimated that the project would cost $1 billion, even as he made sure that this special new car would have a distinctly American flavor.

The project, titled "F1," with the "F" standing for "Flagship," was put into the hands of Chief Engineer Ichiro Suzuki. Working with another engineer named Shoiji Jimbo, he assembled a team that eventually included 60 designers, 24 engineering teams, 1,400 engineers and 2,300 technicians.

"I first heard about the project in December of 1986," recalled Dave Illingworth, Lexus' first vice president and general manager. "It was a huge risk. The Japanese had never produced a luxury vehicle. The most expensive vehicle Toyota was selling was the Cressida, so to be taking on Mercedes-Benz, BMW, Jaguar, and Cadillac was a huge gamble for a company that was considered to be very conservative."

"Our mantra was to take care of the customer first," continued Illingworth. "We figured that if we could deliver high customer service, it would differentiate us in the marketplace; and if we had an outstanding product, our reputation would grow."

All this involved creating not only the best car ever but also something new, a psychological experience rooted in reality. Toyota wanted to create for the buyers of this new car the best overall ownership experience ever. To establish that ultimate experience, Toyota decided to sell Lexus in a completely separate setting from its main line of vehicles. Lexus was to have its own state-of-the-art dealerships and top-notch dealers who were committed to the philosophy of treating customers as they had never been treated before. This was called the Lexus Covenant, which reads, in part, "Lexus will do it right from the start. Lexus will have the finest dealer network in the industry. Lexus will treat each customer as we would a guest in our own home." Finally, "If you think you can't, you won't. If you think you can, you will. We can. We will."

The first goal the Lexus study team assigned itself was to learn what American drivers really wanted in a premium luxury car. Was it an automobile in the formal, proscribed German style? Or was it something else entirely?

To find out, in May of 1985 a study team was sent to the U.S. to conduct focus groups of potential new-car buyers. Members of the groups were asked what they were looking for in a luxury car. They were asked how well the current competitors in that category filled their needs and what they would like to see in a luxury car that current competitors weren't offering.

How this new car felt and drove was just one of the important questions that had to be asked and answered. Another, equally important question involved learning what prospective buyers felt the car should look like.

"One area that everyone fussed about was styling," remembered Illingworth. "Was it too conservative, too aggressive? I think the younger people always felt styling should be more aggressive, while the older people felt it should be more conservative, so there was always that tension."

To get a handle on design direction and to relax the tensions over creativity, a team headed by Shoiji Jimbo moved to Southern California to do research with both customers and dealers, and to develop styling concepts based on that research. Additionally, a separate five-person team took up residence in Laguna Beach, an upscale and luxurious California beach community, to study lifestyles and integrate design concepts suited for American customers.

Study teams followed typical luxury car buyers through all their daily activities. They went shopping with them, picked up the kids from school, made trips to the golf course and learned about American tastes.

Back in Japan, the engineers were busy as well. By July of 1985 they had built the first running F1 prototype. So relentless were they in their pursuit of perfection that before the project reached completion, an incredible 450 running prototypes were built.

With those prototypes, the real tests began. By May of 1986, testing was being conducted on the ultrahigh-speed Autobahns of Germany, on slick, curvy mountain roads in Sweden and, finally, for a full 10 months, on the flat, wide-open highways of America.

One of the LS 400's most amazing aspects was the incredible attention to detail, right down to the engine compartment finish.

"The engineers took as much time designing and engineering the engine compartment as they did the rest of the car," recalled Illingworth. "It was beautiful. They were trying to produce the finest car ever made and did not overlook any detail. The determination was made that the customer wanted a clean, crisp and consumer-friendly engine compartment, and that this buyer would not be working on this car."

Finally, after thousands of hours, multiple discussions and eight presentations—far more than customary even for this detail-oriented group of professionals—Toyota's upper management approved the final design for the F1 in May of 1987. Now the challenge was to continue and complete testing, and to get the production and sales infrastructures into place.

By August of 1988 overall planning was advancing well. Design and engineering parameters were so firmly established that Roger Penske, the renowned racing team owner, businessman and soon-to-be Lexus dealer—one of the first of a small and select group—traveled to Japan to test-drive the F1.

To qualify for a Lexus dealership, potential dealers had to have a successful track record of vehicle sales and leasing, the ability to build a world-class customer center to Lexus standards and most importantly, a history of completely satisfied customers. So stringent were Lexus' standards that just 81 out of the more than 1,600 dealers who applied were chosen. All chosen dealers signed the Lexus Covenant, and the first dealership, Lexus of Columbus, had its ground-breaking in August 1988.

All this before the car even had a name. In November 1988 the F1 was finally christened the LS 400—the LS for luxury sedan and 400 because the car was powered by a 4.0-liter V8 engine. The LS 400 debuted with its stablemate the ES 250, an entry-level sedan based on Toyota Camry architecture, in prototype form at the North American International Auto Show in Detroit in January 1989. Full-scale production began at the Toyota Tahara plant in Japan in May 1989, with sales kicking off in September 1989.

"I think we all felt when we worked on this car it would have a dramatic impact," recollected Illingworth. "We could feel it. The first time I sat in the vehicle and listened to the sound system with the theme from ‘2001: A Space Odyssey' playing, I realized what a complete and outstanding car this was, from engine to audio to seats. It was a really special vehicle."

"We had the cars, we had the people and we had the philosophy," said Denny Clements, former Lexus vice president and general manager. "Now all we had to do was tackle the most competitive, prestigious automotive market in the world."

"The ES 250, introduced alongside the LS 400 as a companion piece, was an important piece of the overall Lexus prestige-market puzzle," stated Illingworth.

"You can't launch a new division with new buildings, new parts and no used cars, with just one model," said Illingworth. "We all felt we needed an entry-level model, and we couldn't launch another all-new car to fill this role, so the ES was that car. It was a version of the Vista, a Camry derivative, sold elsewhere, but with a different grille and different wheels."

Response from the car-buying public to both cars was very positive. In fact, the first month the LS 400 was on sale, more than 4,000 cars were sold. The Lexus brain trust knew it was on the right track, and began ramping up plans for additions to the line.

Even with the most careful planning and engineering, things can go wrong. In late 1989, Lexus received several customer complaints stating that the third brake light was not sufficiently bright, and its housing was distorting. Additionally, a customer complained of a problem with his car's cruise-control electronics. Lexus managers found the solution to the problem right in their own Lexus Covenant: "Do it right, from the start." They took the unprecedented step of recalling every one of the approximately 8,000 LS 400s already sold in order to check for problems and make any necessary repairs.

In a uniquely Lexus gesture, each LS 400 owner was sent a personalized apology letter via Federal Express. Then, setting new standards for personal service, each vehicle was picked up for repair, with a loaner vehicle provided free of charge, and then delivered back repaired if needed, washed, and with a full tank of gas. Technicians even made house calls, if necessary. To top things off, each LS 400 owner received a gift from their dealer in appreciation for their understanding.

Lexus had managed to exceed customers' expectations. And as a result, instead of being chastised for what could have been perceived as a flaw in initial quality, Lexus was praised for the way it handled the problem. The company's honesty and forthrightness were seen as a sign of strength and commitment, not weakness.

After coming through this potentially image-destroying service campaign with flying colors, Lexus sales soared. In fact, Lexus finished out 1991—the same year that the new SC 300 and SC 400 sport coupes went on sale—as the top-selling import luxury brand. The company, with its all-new car, had done what some had thought was impossible. It had proven that the Lexus formula of superior products and outstanding customer care was a winning combination against the European and American prestige brands. Customers responded appreciatively.

The company wasn't about to rest on its laurels, however, or to believe its own press clippings. As other manufacturers scrambled to match Lexus in both product excellence and customer treatment, Lexus executives launched the industry's first comprehensive certification program to specially train each and every Lexus sales associate to fully understand the company's mission to exceed customer expectations. The "Lexus touch" had to be more than just a slogan. It had to be a way of life.

As that way of life became reality, Lexus built a tradition of quality in its first years. In 1991, the brand was named number one in two J.D. Power and Associates' surveys—for initial quality and a sales-satisfaction. "That meant we'd achieved our goal of giving customer service," said Illingworth.

Then, in the early 1990s, soon after a freshened LS 400 bearing more than 50 changes and upgrades debuted, there was more trouble—this time, trouble over which the company, its executives, stylists and engineers had absolutely no control.

"The economy weakened, our competitors responded with improved products and the yen-dollar exchange rate hurt our pricing," recalled Clements. "There was even the threat of a luxury trade tariff that would have priced Lexus vehicles right out of the market."

"In the early ‘90s there were a lot of problems with the yen-to-dollar ratio, and there was a lot of anti-Japanese feeling," remembered Illingworth. "Those were difficult and uncomfortable times."

"We could have easily cut corners to be more competitive or waited patiently until the economy improved," said Clements of Lexus' soul searching. "But that wasn't Lexus-like, it wasn't putting forth our best possible efforts for our customers. We went back to the drawing board and came up with a new group of products designed to show the spirited side of Lexus."

The spirited side of Lexus meant, in this case, the introduction of the luxury-performance GS 300 in 1993. This introduction marked the beginning of a drumbeat of new vehicles. First, in 1994, an all-new, second-generation LS 400; then in 1996 the LX 450 sport utility vehicle (SUV) complete with its direct Land Cruiser heritage; and, in that same year, an all-new ES 300.

Of equal importance were the introductions of the all-new GS 300 and 400 high-performance sports sedans in 1997 and the mid-size SUV, the RX 300 in 1998. The RX created an entirely new segment, called within the industry as the "crossover" segment, and established a new industry benchmark.

"SUVs just seemed to be a natural evolution of the marketplace, " said Illingworth of the marque's march into a new segment. "The SUV line evolved because of customer demand for a larger vehicle of that nature in that category."

The customer also demanded something else, along with the continued evolution and development of the LS 400 into the LS 430 in 2000. It demanded a smaller performance sedan, and that led to the Lexus IS, a compact performance sedan that quickly won the hearts of younger drivers following its introduction in 2001.

New product continued to roll out of the Tahara factory: an all-new SC 430 in 2001; the GX 470 SUV, again with strong Land Cruiser genetics; in 2002, the second-generation RX 330 in 2003; the world's first luxury hybrid, the RX 400h, the second generation IS and third generation GS in 2005; and the GS 450h and fifth generation ES in 2006.

In 2006 come the introductions of the revitalized LS 460, LS 460 L and, soon, the LS 600h L, all just as the original LS 400 was, built upon the Lexus promise. The new LS series represents the fourth generation of this groundbreaking line, and it relies on the same philosophies of engineering and excellence as the generations that preceded.

"It's the direction of that march that will be interesting," said Bob Carter, Lexus group vice president and general manager, a man who knows the marque well, having been involved with it for 14 of its 17 years.

"As we look into the future, we see three things," said Carter. "First is that we're taking the LS up another level beyond where the previous generation was. We're entering the market with not just one version of a premium luxury car, but with three choices—the LS 460, the LS 460 long wheelbase, and, next spring, the hybrid LS 600h L.

"The second is in the area of our styling and design language, which is known as L-finesse. Our products have always had a high content of luxury and quality, and our dealers provide class-leading service, but our customers have viewed our styling as being somewhat conservative. So we've developed a new design language in L-finesse, and the result can be seen in new IS 250 and 350, in the ES 350, and in the GS 300 and 430. In the fall, it also will be seen in the new LS, which will comprise the most fluent and current statement so far of our design language."

"The final area of progress," Carter said, "is of equal importance. It's technology and performance, specifically with our hybrid applications."

That progress is coming in the form of the new LS 600h L, and is currently present in the RX 400h.

"This technology will be an important differentiator for us," Carter added. "It'll be something Lexus has that perhaps other manufacturers won't have in their lineups."

"Certainly it's a great time to be a luxury-car customer, because it's a competitive marketplace with a lot of options," concluded Carter. "One of our main jobs will be to look at the ways in which we can continue to evolve and expand the consumer experience. We not only want to provide the service that our customers expect, but to exceed those expectations to provide an unparalleled customer experience. But it all starts with the car. This new LS is a gorgeous vehicle—I'm so proud of this car. We feel that what Lexus stands for—service, quality, luxury and value—has us positioned very well for the future."

What better way to describe the evolution, and the future, of not only a fine automobile but a segment-leading brand.

Posted by Frank at 3:26 PM

Nissan to end Toyota hybrid tie-up

Nissan Motor Co. will develop a new hybrid vehicle technology on its own, which would end a joint agreement with Toyota Motor Corp., sources said Friday.

The independently produced low-emission and fuel-efficient models will be released on 2010, the sources said.

In the wake of rising oil prices, demand for hybrid models has grown rapidly, leading Nissan to reconsider its previous stance of cooperating with Toyota on hybrid developments, the sources said.

The new compact car models will be equipped with a lithium-ion battery system and include a plug-in hybrid vehicle that can be recharged at home.

Compared with nickel-hydrogen batteries, which Toyota and Honda Motor Co. have used, the lithium-ion battery has more capacity and can be recharged more quickly.

Nissan and Toyota agreed in 2002 to work together on hybrid vehicle developments. Toyota's hybrid systems will be used in about 100,000 units of Nissan's Altima Hybrid model, which the automaker plans to put on the U.S. market early next year.

However, since Nissan now intends to mass-produce its own models, it is considering using Toyota's systems on just the Altima model sold in the United States.

Toyota likely will agree to Nissan's decision. A representative for Toyota said it would not provide its hybrid systems to Nissan for other models than the Altima unless Nissan requested it to do so.

Posted by Frank at 3:24 PM

Lexus GX 470 Gains Enhanced Information and Entertainment Features for 2007

The 2007 Lexus GX 470 builds upon its position as the premium luxury utility vehicle for family adventures with new enhancements to its onboard entertainment and information systems. A full-capability luxury utility vehicle delivering an outstanding combination of power, comfort and confidence for any kind of driving, the GX 470 is positioned between the brand's prestige-luxury LX 470 and car-based RX models in size and price.

The V8-powered GX 470 combines the luxury appointments and workmanship of a Lexus sedan with a sophisticated full-time four-wheel-drive system supported by an array of dynamic handling technology. The GX 470 offers eight-passenger seating with an available third-row seat. Echoing the brand's quality leadership, the GX 470 was named the Highest Ranked Midsize Premium Multi-Activity Vehicle in the 2006 J.D. Power and Associates Initial Quality StudySM (IQS).

New for 2007, the GX 470's available Lexus Navigation System has been upgraded to the fifth-generation technology, adding a host of features including voice activation and enhanced display features. A standard input jack for an iPod®, or other digital music players, expands listening choices, and the optional Mark Levinson® Premium Audio system, available in conjunction with the navigation system, now plays DVDs as well as conventional and MP3/WMA-formatted CDs. When the GX 470 is parked, the Mark Levinson system can play a DVD movie on the navigation system screen. The available rear-seat entertainment system features a larger, nine-inch wide-format screen for 2007.

"The GX 470 uniquely melds the heavy-duty engineering of go-anywhere, do-anything SUVs with the unquestionable luxury and quality that are synonymous with the Lexus brand," said Bob Carter, Lexus group vice president and general manager.

The GX 470's available Sport Package includes the unique Kinetic Dynamic Suspension System (KDSS) that adjusts the sway resistance provided by the front and rear stabilizer bars. The Sport Package also gives the GX 470 a distinctive visual signature, with smoked front and rear light bezels, chrome exhaust tip and dark graphite finish on the 17-inch alloy wheels and roof rack. Inside, the dark graphite center console and instrument-panel trim complements the Black Bird's-eye Maple wood trim.

Power, Strength and Control
The GX 470 is powered by a high-tech 4.7-liter V8 engine that produces 263 horsepower and 323 lb-ft. of peak torque. Equipped with Variable Valve Timing with intelligence (VVT-i), the V8 provides ample torque across a wide speed range, helping to make the GX 470 feel very responsive in everyday driving and give it excellent towing performance. The GX 470 meets Ultra Low Emissions Vehicle II (ULEV-II) certification.

The five-speed automatic transmission provides seamless shift quality. Shift logic can hold gears on inclines for power and on descents for increased engine braking, which can be helpful when towing, for example.

Robust body-on-frame construction, full-time four-wheel drive and a full array of dynamic-control technologies truly equip the GX 470 for virtually any kind of driving. Independent front suspension and rear air suspension with self-leveling control deliver a smooth on-road ride without compromising rugged off-road capabilities. Standard 265/65SR17 tires are mounted on 17-inch alloy wheels.

The GX 470's four-wheel-drive system uses a Torsen® torque-sensing center differential to distribute the power 40:60 (front:rear) under most driving conditions and changes the ratio as needed based on steering input and wheel slip. The ability to change to a 29:71 ratio during steering maneuvers helps to enhance vehicle tracking through curves. If the rear wheels spin, the center differential can change the ratio to 53:47 to help control the slippage. The Torsen center differential also helps to make the GX 470 less prone to slippage caused by sudden changes in road surface conditions, such as driving through a puddle or over an ice patch.

Downhill Assist Control (DAC) is designed to augment the low-speed descending ability of the transmission's low range by helping to hold the vehicle to a target speed with no intervention from the driver. The Hill-start Assist Control (HAC) system helps provide additional control for off-road driving or when launching a boat by helping to keep the vehicle stationary while starting on a steep incline or slippery surface.

Active traction control (TRAC) provides the traction benefits of having locking front and rear differentials, but with less weight. The system can apply the brake to a slipping wheel, while transferring torque to the remaining wheels with better traction. The variable-gear-ratio rack-and-pinion steering system helps make it easier to maneuver the GX 470 in very tight places.

Rear Adjustable Height Control (AHC) enhances the GX 470's flexibility in a wide range of driving situations. A high setting provides an additional 1.6 inches of clearance when traversing challenging terrain. AHC can also lower the rear of the vehicle 1.2 inches from its neutral setting for easier cargo loading.

Industry-First Kinetic Dynamic Suspension System
Part of the Sport Package and also available separately, the unique Kinetic Dynamic Suspension System (KDSS) adjusts the sway resistance provided by the front and rear stabilizer bars. KDSS can reduce maximum body-sway angle by as much as 50 percent to help enhance both on-road handling response and off-highway capability. Using a simple hydraulic control system, KDSS reduces the degree of sway stiffness provided by the stabilizer bars in response to changing road conditions and driver inputs.

In off-road driving situations, the KDSS hydraulic cylinders allow the wheels on each axle to move with a larger degree of side-to-side independence, helping to minimize any tendency for wheel lift. The increased suspension articulation helps maximize traction even in challenging off-road driving situations.

The optional KDSS uses significantly larger stabilizer bars than the standard suspension and employs hydraulic controls for both stabilizers in order to improve on-road handling and enhance off-road capability.

The system uses hydraulic cylinders acting on each stabilizer bar that are linked by a pressure-sensing valve. During cornering, when both front and rear cylinders are compressed, no fluid is flowing in the system and the stabilizer bars work conventionally to reduce body roll.

However, when an uneven surface is encountered, one compressed cylinder causes fluid to flow between the front and rear cylinders, allowing the stabilizer bars to move freely. This increases wheel articulation and travel as well as helping to equalize wheel loading.

By allowing the stabilizer bars to disengage in certain situations, the nominal stiffness of the stabilizers can be notably increased, thereby reducing body roll and improving handling without negatively affecting ride comfort or off-road performance.

Advanced Safety Systems
The GX 470 is equipped with a comprehensive array of advanced safety systems.
Vehicle Stability Control (VSC) helps keep the GX 470 going on its intended course by detecting front- and rear-wheel slide during cornering and attempting to control either condition with a combination of torque intervention and individual wheel braking.

Electronic Brake-force Distribution (EBD) utilizes the ABS and distributes proper brake force between the front and rear wheels according to driving-and wheel-load conditions. Brake Assist is designed to determine if the driver is attempting emergency braking and, if the driver has not stepped firmly enough on the brake pedal to engage the Anti-lock Braking System (ABS), the system supplements the applied braking power.

Driver and passenger advanced front airbags are designed to inflate according to collision severity. A weight sensor in the front passenger seat can detect a passenger in the seat and determine whether the airbag should deploy. Side airbags and roll-sensing side-curtain airbags are designed to deploy when a severe tilt angle, roll or lateral g force is detected.

A rear back-up camera is included the optional navigation system. The camera provides the driver a view of what its lens can detect behind the vehicle, automatically projecting a color image on the navigation system's seven-inch LCD screen when Reverse gear is selected.

The Look and Feel of Lexus Luxury
The GX 470 presents a sumptuous passenger environment with the extraordinary fit and finish expected in a Lexus. Standard features include: automatic climate control; leather seating surfaces and trim; premium audio system with a six-disc in-dash CD changer; steering wheel audio controls; rain-sensing windshield wipers; power moonroof a wood and leather-wrapped steering wheel and shift knob; memory system for the driver's seat; steering wheel position and outside mirrors; heated front seats; and an overhead console with integrated HomeLink® transmitter. Available rear air conditioning brings all-season comfort to third-row passengers.

Fifth-Generation Navigation System
For 2007, the optionally available Lexus generation five Navigation System includes voice-recognition that allows the driver to enter a destination by voice command. Visual support is greatly enhanced, with a central screen featuring a high-resolution, 800 x 480 pixel display in 32,000 colors. On-screen details are crisp and clean; maps and roads are shown with 3-D shadow effects.

Spanish has been added to the already available English and French text-display choices. The user can select the language preference at system start-up. System functions include multiple route calculation, route preview, simplified highway-junction graphics, and a dual-map screen mode.

The navigation system integrates Bluetooth® wireless technology. When using a compatible phone, Bluetooth allows the driver to transfer phone books to the navigation system and make hands-free phone calls through its touch-screen control panel.

Lexus Link
The available Lexus Link system combines Global Positioning Satellite (GPS) and digital cellular phone technology to connect the customer with trained Lexus Link advisors at any time. Purchasing the Lexus Link option includes a one-year subscription to the Safety Plan, featuring airbag deployment notification. In the event that an airbag is deployed, an emergency call is automatically placed to the Lexus Link Call Center. In addition, occupants can place an emergency call to the call center by pressing the button on the overhead console. Lexus Link advisors can contact emergency-service or roadside-assistance providers and offer accident-assistance information.

Advisors can provide additional services, including stolen-vehicle-location assistance and remotely locking or unlocking doors. The customer can build on the Lexus Link package by adding the Directions Plan, which provides route support, ride assist (taxi, limousine or other transportation) and other information and convenience services. The top-tier Concierge Plan adds a number of useful services to turn Lexus Link into a personal assistant. The Personal Calling option is a hands-free, voice-activated calling service that enables customers to make and receive calls in the vehicle. Customers can purchase prepaid packages of calling minutes to fit their needs.

Premium Protection
All new Lexus vehicles come with a 48-month/50,000-mile basic limited warranty with roadside assistance for 48 months/unlimited miles. Powertrain and restraint system coverage is provided for 72 months/70,000 miles. Corrosion perforation protection is covered for 72 months, regardless of mileage.

Posted by Frank at 3:17 PM

2007 Lexus ES 350 Sedan Packages More Power, Performance, Luxury and Safety in Bold New Design

Lexus has introduced the all-new ES 350 luxury sedan for 2007, the fifth generation of the model that sparked the growth of the entry-luxury segment more than 15 years ago. The 2007 ES 350 belies the term "entry luxury" by offering performance, comfort, and user technology previously associated with prestige-luxury models.

The 2007 ES 350 introduces a rich, contemporary look with its own interpretation of the new Lexus design language. The bold design emphasizes a more dynamic and sculptural direction, revealing a strong family resemblance across the brand's entire sedan lineup. A long hood, pulled-back cabin, short overhangs and short rear deck are characteristic of the new design theme, with a contemporary signature unique to each of the four new-generation Lexus sedan model lines: ES, IS, GS and flagship LS. Dual exhaust with seamless chrome tips add a new performance accent to the ES 350.

The front-wheel drive ES 350 offers a significant step up in performance over its predecessor. A 272-horsepower 3.5-liter V6 replaces a 218-horsepower 3.3-liter V6, and an advanced new six-speed automatic transmission replaces the previous five-speed automatic. The 2007 ES 350 can accelerate from zero-to-60 mph in 6.8 seconds. It is certified to the Ultra-Low Emission Vehicle II (ULEV II) standard and has EPA fuel economy estimates of 21 mpg city/30 mpg highway/25 mpg combined.

The ES 350 interior is more luxurious than ever, featuring 10-way power seats, power tilt-and-telescoping steering wheel, SmartAccess with push-button start/stop and a new multi-information display. The 2007 ES 350 offers a dramatic new panoramic glass sunroof and a number of new user technologies, as well. Lexus' focus on safety for the ES 350 includes newly standard Vehicle Stability Control, eight standard airbags, and the optional pre-collision system that can help reduce collision damage.

"The ES has evolved to the point where we can now say that, while the original LS sedan was a breakthrough vehicle for the prestige luxury category, the new ES is more powerful, quicker, quieter and, of course, more fuel efficient than that flagship vehicle," said Lexus Group Vice President and General Manager Bob Carter.

Sleek New Design Yields More Comfort
With a wheelbase more than two inches longer and the track more than an inch wider, the 2007 ES 350 projects a more confident stance. Without increasing the overall exterior length, the designers increased rear legroom while maintaining the already spacious front section. The ES 350 interior exudes intelligent, elegant luxury, with touch points that convey quality and controls that respond fluidly.

A new level of craftsmanship is immediately evident in the ES 350, with premium wood, polished metal and leather accents that recall prestige-luxury models. Intelligently designed displays and controls help make driving comfortable and pleasurable. Bright, clear Optitron gauges combined with smartly integrated metallic trim and authentic walnut wood trim help create an elegant ambience.

Advanced New Engine and Drivetrain
The ES 350's aluminum 3.5-liter V6 produces 272 horsepower at 6,200 rpm and 254 lb.-ft. peak torque at 4,700 rpm. The chain-driven camshafts employ Dual Variable Valve Timing with intelligence (Dual VVT-i) for optimal performance and efficiency at all engine speeds. New measures, including roller-rocker arms, help to reduce internal friction and increase efficiency. A stainless-steel dual-exhaust system reduces backpressure at high rpm to enhance performance.

The new six-speed automatic Electronically Controlled Transmission with intelligence (ECT-i) provides a sequential manual shift feature for a more involved driving experience when desired. Shifting strategy adapts to driver input, and kick-down response is twice as fast as the previous five-speed automatic.

The low-friction, high-efficiency gear train is lighter and more compact than in the previous five-speed transmission, with 20-percent fewer parts and 24-percent fewer hydraulic controls. A quick-response, low-friction clutch pack and an ultra-flat, low-inertia torque converter help to enhance transmission smoothness and efficiency.

New Pre-Collision Technology
Lexus has equipped the 2007 Lexus ES 350 with an even higher level of dynamic and passive safety technology than before. Notably, the advanced Vehicle Stability Control (VSC) with traction control system (TRAC) is now standard, and the 2007 ES 350 becomes the second car in its segment to offer an available pre-collision system (the first was the sporty Lexus IS introduced for 2006).

VSC also integrates Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), and the Brake Assist feature. VSC helps control loss of lateral traction while cornering on slippery or dry road surfaces by using throttle intervention and/or applying individual wheel braking to help control any discrepancy between where the driver is steering and where the vehicle is heading.

EBD optimizes braking pressure at each wheel to help minimize body dive or sway during hard braking and cornering. Brake Assist is designed to determine if the driver is attempting emergency braking and, if the driver has not stepped firmly enough on the brake pedal to activate the ABS, it applies increased braking force until pedal pressure is released.

The optional Pre-Collision System (PCS) in the ES 350 can help reduce collision damage. The package includes Dynamic Radar Cruise Control, which uses millimeter-wave radar to measure and maintain a set distance from a vehicle traveling ahead. PCS relies on the radar sensor to detect obstacles in front of the car, and a PCS computer with vehicle speed, steering angle and yaw-rate inputs helps to determine whether a collision is unavoidable.

In such a situation, PCS preemptively retracts front seat belts and pre-initializes Brake Assist so that increased braking will be applied the instant the driver depresses the pedal. The "Active Braking" feature can automatically apply the brakes up to a deceleration rate of 0.3 G's if the driver fails to react to system warnings.

Eight Standard Airbags
Passive safety technology begins with a reinforced front- and rear-structure passenger compartment that helps protect occupants. Seatbelt pre-tensioners and force limiters are used for the front and rear seats. In addition to the dual front airbags and front seat-mounted side airbags, the Lexus Supplemental Restraint System includes side-curtain airbags that extend from the A-pillar to C-pillar, as well as a new knee airbag for both the driver and front passenger. Additionally, the customer may select optional rear side airbags, bringing the total number of airbags to 10.

Advanced dual-stage front airbags are designed to deploy at one of two speeds, according to impact force. The driver's front airbag also includes an extra low stage designed to deploy based, in part, on the seat's position on its track. The front-passenger airbag is now a two-chamber design.

The ES 350, like other Lexus models, emphasizes visibility in its safety approach. A water-repellant surface on the front side windows helps to bead rainwater. A rear back-up camera, part of the available navigation package, projects a color image of what its lens can detect behind the vehicle onto the navigation screen whenever reverse gear is engaged.

The optional Intuitive Park Assist system uses ultrasonic sensors to detect objects close to the car's front and rear bumpers, alerting the driver and showing distance to objects in the multi-information display within the speedometer. When the ES 350 is also equipped with the optional navigation system, information on objects detected is shown in greater detail on that system's seven-inch touch screen display.

The 2007 ES 350 is the first Lexus model to use a new dual-mode version of the Adaptive Front-lighting System (AFS) that helps illuminate a turn or curve as the driver steers into it. In the new version of AFS, a medium-to-high speed mode (over 19 mph) allows the right and left front headlamp bulbs to both swivel toward the direction of the turn at the same time, enhancing system effectiveness. In the first-generation AFS system, only the bulb on the side of the turn direction swivels toward the turn.

New Intelligent Luxury
The 2007 ES 350 follows in the tradition of past ES models by upping the ante for standard and optional equipment offered in this segment. As just one example, a one-touch tilt/slide power glass moonroof is standard for the ES 350, but optional on many competitors. The ES 350 also offers a new, optional panorama glass roof that extends over the entire passenger cabin, providing a fixed skylight for the rear seat area and a sliding sunroof for the front. The option includes a manual interior shade. The frameless design, with no visible gaskets, provides significantly tighter gaps than seen on similar roofs and contributes to the sleek appearance and efficient aerodynamics.

Lexus' craftsmanship and renowned attention to detail provide true luxury by design in the ES 350. A dual-zone automatic climate control system and 10-way power front seats (with available memory) and a power tilt-and-telescoping steering wheel highlight front cabin comfort. The supportive seats feature standard high-quality fabric, with leather-trim seating—in a choice of three colors—included in the optional Premium and Premium Plus Packages. Exclusive perforated leather seating and trim are part of the Ultra Luxury Package.

The Premium Package also adds a number of popular amenities: driver's seat memory; Bluetooth® wireless technology; auto-dimming exterior mirrors with memory and automatic tilt-down function (when reverse gear is engaged); steering wheel memory, and control of memory functions through the remote keyless entry system.

From there, the customer can "layer" luxury in the ES 350 by adding the Premium Plus or Ultra-Luxury Packages, or by selecting from a number of standalone options. The Premium Plus package brings a power driver's seat cushion extender; rain-sensing windshield wipers; heated and ventilated front seats, and front passenger seat memory. Both the Premium and Premium Plus packages also include rear seat side airbags.

For true flagship-level luxury, the aptly named Ultra-Luxury Package equips the ES 350 with the contents of the Premium and Premium Plus packages and builds on that by also adding: panorama glass roof; perforated leather seating; power rear sunshade; the HID/AFS lighting package; navigation system with rear backup camera, and a wood and leather-trimmed steering wheel and shift knob. For a distinctive visual touch, the Ultra-Luxury Package also includes exclusive graphite-finish alloy wheels.

The Relentless Pursuit of Convenience
A key to Lexus luxury has long been the brand's renowned attention to customer convenience. Where some luxury brands seem to be making controls and user technology more difficult and distracting to use, Lexus has been doing the opposite. A prime example is the ES 350's new, standard multi-information display.

Located in the speedometer, the multi-information display is easy to see and operate. Its main feature is a trip computer that provides: outside temperature; driving range; average fuel consumption; average fuel consumption since refueling (per tank); current fuel consumption, and average speed. The display also includes an oil maintenance reminder and system warnings, all grouped in one convenient location.

Additional features are added to the multi-information display depending on selected options. When the ES 350 is equipped with Dynamic Radar Cruise Control, the display can show a car icon with the selected following distance; when equipped with Intuitive Park Assist, the display can show a car icon with the location and distance of objects detected behind the car.

More convenience features abound throughout the ES 350. The SmartAccess keyless entry and push-to-start ignition system allows the driver to enter and start the car without needing to remove the access fob from pocket or purse. The leather-trimmed steering wheel integrates easy-to-use controls for the audio system, trip computer, and multi-information display and adds a voice control switch for the available navigation system when so-equipped.

The standard auto-dimming rearview mirror features an integrated digital compass; heated exterior mirrors help melt away morning fog or frost; a sliding center console enhances the feeling of roominess; and an illuminated entry system lights the exterior with puddle lamps and the interior cabin foot wells. The standard Homelink® transmitter can control compatible garage door openers, home security devices, and other systems.

The 2007 ES 350 is the first Lexus to feature owner-customizable personal settings. Previously, only a Lexus dealer could access this feature, which allows selection of different settings for lighting, power windows and moonroof, tilt steering wheel, and door lock control. A trait shared with other Lexus models, convenience extends to the smallest details in the new ES 350, from illuminated front cup holders to an interior LED soft-lighting system.

The Sound of Lexus Luxury
The 2007 ES 350 features an enhanced standard premium audio system that includes an in-dash, six-disc CD-changer and an input jack for an MP3/WMA player or iPod®. Automatic Sound Levelizer (ASL) maintains consistent sound levels for this eight-speaker system at varying vehicle speeds.

Audiophiles will want to experience the newest generation of the optional Mark Levinson® Premium Surround Sound Audio System that is available in conjunction with the DVD touch-screen navigation system. Using discrete 5.1 multi-channel playback with 7.1-channel speaker architecture, this leading-edge design uses 10 channels of amplification with 300 watts total output at 0.1 percent total harmonic distortion (THD) playing through 14 speakers.

The Mark Levinson® system plays conventional CDs and DVDs, plus MP3-formatted CDs. DVD movies can be viewed on the optional navigation system's color seven-inch touch screen when the vehicle is parked.

Fifth-Generation Navigation System
For 2007, the optionally available generation five Lexus Navigation System includes voice-recognition that allows the driver to enter a destination by voice command. Visual support is greatly enhanced with a central screen featuring a high resolution 800 x 480 pixel display in 32,000 colors. On-screen details are crisp and clean, and maps and roads are shown with 3-D shadow effects.

The new navigation system adds Spanish to the already available English and French text display options. The user can select the language preference at system start-up. System functions include multiple route calculation, route preview, simplified highway junction graphics, and a dual-map screen mode.

The navigation system also integrates Bluetooth® wireless technology. When combined with a compatible phone, Bluetooth® allows the driver to transfer personal phone books to the navigation system and make hands-free phone calls through its touch-screen control panel.

Posted by Frank at 3:13 PM

Lexus 2008 LS 600h L: World's First Full Hybrid V8 Luxury Sedan

Joins All-New Fourth-Generation LS 460 and LS 460 L

Unveiled at the 2006 New York International Automobile Show, Lexus' all-new 2008 LS 600h L hybrid luxury sedan is scheduled to arrive in spring 2007. The all-wheel-drive LS 600h L will be the world's first vehicle to feature a full hybrid V8 powertrain.

"The LS 600h L was developed to explore the outer reaches of performance, style and safety," said Bob Carter, Lexus Division group vice president and general manager. "It is a vehicle as efficient and familiar as it is indulgent and advanced, a far-reaching concept, fully developed and fully realized. It is simply in a class by itself."

Lexus Hybrid Drive
Coinciding with the debut of the all-new LS is the introduction of the Lexus Hybrid Drive name, which will be used globally for all Lexus hybrid models. The hybrid-drive system in the LS 600h L builds upon the Lexus legacy established by the RX 400h and GS 450h to combine an all-new five-liter V8 gasoline engine with large, high-output electric motors and a newly designed large-capacity battery pack. This advanced combination will provide the LS 600h L with an unmatched balance of environmental efficiency and performance, furnishing the hybrid with a peak combined output rating of more than 430 horsepower.

To distribute this immense power, a new full-time all-wheel-drive system is utilized for superior handling control. The LS 600h L also employs a newly developed dual-stage electronically controlled, continuously variable transmission. This combination results in impressive power and seamless acceleration.

The Lexus Hybrid Drive system found in the LS 600h L is the automotive industry's most advanced gas-electric hybrid system developed to date. The hybrid system results in seamless power and very impressive passing speed. It will deliver power and performance on a par with modern 12-cylinder engines, while still delivering best-in-V8-class fuel efficiency.

The LS hybrid is expected to carry a Super Ultra Low Emission Vehicle (SULEV) rating. A SULEV rating means the LS 600h L has nearly 70 percent fewer emissions than the "cleanest" of its competitors.

"It is fair to say that to our knowledge there is nothing on the road, or on the drawing board, that comes close to delivering such a formerly contradictory combination of jaw-dropping engine performance, fuel efficiency and fewer emissions," Carter said.

Owing to the inherent noise, vibration and harshness (NVH) improvements offered by its hybrid powertrain, the LS 600h L is designed to set a new standard for silent running in the prestige-luxury sedan class. The depth and density of cabin quietness in the LS 600h L required extensive re-engineering of accessory motors and switches.

With "quiet-ride" ranking as one of the top five reasons for purchase of prestige-luxury vehicles, especially among current LS owners, the LS 600h L is well-situated in its class and poised to please the exacting luxury-car buyer. Its NVH levels are about half that found in conventional cars, making the hybrid LS one of the quietest automobiles ever built, if not the quietest.

High-Output V8 and World's First Eight-Speed Automatic Transmission
The LS 460 and LS 460 L will be powered by an all-new, highly advanced 4.6-liter V8 engine that will produce approximately 380 horsepower and 367 pound-feet of torque. Combined with a world-first eight-speed automatic transmission, these LS sedans will travel from zero-to-sixty miles per hour in 5.4 seconds. Even with this level of performance, the new LS sedans are expected to receive a combined city/highway mileage of 23 mpg as well as an Ultra-Low Emissions Vehicle II (ULEV II) rating.

Advanced Active Safety Technologies
Coinciding with the launch of the hybrid model is a newly developed, Advanced Pre-Collision System (APCS) that is unlike any system ever before offered by Lexus. One element of APCS is a new system designed to help detect pedestrians in the vehicle's path.

Two small cameras mounted at the front of the car, in conjunction with millimeter-wave radar, are sensitive enough to detect not just large metal obstructions such as cars but also smaller nonmetallic objects, such as humans.

A third camera, mounted on the steering column, monitors the orientation of the driver's face. If the camera sees that the driver is not looking directly ahead for a few seconds or more, and if an obstacle is detected ahead, then it alerts the driver first with a warning chime and a flashing light. As the car gets closer to the obstacle, the system can begin to gently apply the brakes on its own. To assist the driver in maneuvering around the obstacle, the system reprograms the steering ratio, amplifying the intensity and quickness of the steering response.

While all of this is happening, the system automatically retracts the seat-belt restraints for driver and front passenger and prepares the brake system to respond with increased force when activated by the driver in anticipation of a possible impact.

Dynamic Driving
These unique active safety systems team with Lexus' proprietary next-generation Vehicle Dynamics Integrated Management (VDIM) system, standard on all new LS models, which integrates Electric Power Steering (EPS), Vehicle Stability Control (VSC), Electronic Control Brakes (ECB), Anti-lock Braking System (ABS) and Electronic Brake-force Distribution (EBD).

An air suspension system equipped with Variable Gear Ratio Steering (VGRS) will be standard on the LS 600h L and an option on the LS 460 L. VGRS optimizes the steering gear ratio according to vehicle speed to help enhance responsiveness and driver control. VGRS also partners with VDIM, making minor adjustments to front-wheel angle for improved control in challenging road conditions.

Together these technologies make up an intelligently designed, logically conceived vehicle that helps to provide a level of confidence and control never before experienced.

L-finesse
The styling on the new LS begins with a daring design language that shatters the myth that luxury sedans must be sedate and understated. A result of the recent design direction Lexus deems L-finesse, the new LS vehicles are the crowning touch to a fully restyled car lineup, which already includes the GS, IS and ES sedans.

The L-finesse design philosophy has its roots in creating a balance of contrasting elements. The new LS encompasses this direction with its bold look, style and personality—both vivid and forceful while at the same time warm, inviting and contemporary. With a pulled-back hood, characteristic of the new Lexus look, low-to-the- ground stance and elegantly sculpted and streamlined body contours, the LS emphasizes simplicity and style in a stunning, modern package.

Premium Appointments
The new LS 600h L will not only offer the highest level of performance, safety and technological advancements, it will also provide the highest level of comfort, convenience and roominess of the three distinctly different LS models.

Both the hybrid and the LS 460 L's long-wheelbase models bring 4.8 inches of additional legroom for rear passengers. They also can be outfitted with a long list of luxury conveniences that includes four-zone front and rear air conditioning with air purification, rear-door power sunshades and rear power headrests, a unique four-person seating configuration with a fixed rear console and fold-out wood table, with a right rear-seat 45-degree recliner with leg rest and multifunction massage.

Technology amenities on the long-wheelbase models will include voice-activated hard disk drive (HDD) Navigation with Bluetooth® technology and XM real-time traffic system, a first in the prestige luxury segment, a rear-seat DVD entertainment system with power nine-inch drop-down screen, and the specially developed 19-speaker 450-watt Mark Levinson® Reference Surround Sound audio system, which creates a new standard for automotive sound systems. In addition, the LS 600h L will be the world's first vehicle to be equipped with LED headlights for nighttime and low-beam use.

The LS will also be the first Lexus to offer XM satellite radio as a factory-installed option. The all-new LS sedans will all offer an Advanced Parking Guidance System. The driver simply selects a parking spot, lines up the vehicle and pushes a button and the system parks the car with just a little brake work by the driver.

Like all LS-series vehicles, the LS 600h L's intelligent and evocative design carries through to the beautifully appointed cabin. Extra luxury and comfort touches include a heated steering wheel and seats wrapped in one of four tones of semi-aniline leathers matched to one of three coordinating wood-grain trims.

Craftsmanship
While the list of comfort, convenience and luxury features on the new LS-series
vehicles is remarkable, another truly defining aspect of these cars is their superb craftsmanship. In order to build a vehicle that would redefine "world's best," Lexus started by improving a production process widely recognized as the industry's finest.

The new LS 600h L as well as the LS 460 and LS 460 L are the result of an all-new build process developed specifically for the LS line at Lexus' award-winning Tahara, Japan, plant. With this extraordinary investment in engineering expertise comes a luxury sedan that achieves extraordinary new levels of fit, finish, accuracy and refinement. The all-new LS sedans showcase the Lexus belief that every element and phase of production is vital and that building cars is more than just a business—it is an art form.

Posted by Frank at 3:11 PM

2007 Lexus GS 450h Sport Sedan Establishes Performance Hybrid Segment

In 2007, Lexus introduced the GS 450h, the world's first hybrid-powered performance luxury sport sedan. Based on the next-generation GS platform introduced for 2006 and featuring Lexus Hybrid Drive technology, the GS 450h offers V8-like performance with greater fuel efficiency.

With its advanced technology, high performance and indulgent luxury, the rear-wheel-drive 2007 GS 450h is the premium model in the GS series. The GS 450h joins the RX 400h SUV, the world's first luxury hybrid vehicle, in an expanding lineup of hybrid-powered Lexus models that will soon include the LS 600h L hybrid luxury sedan. In addition to boosting performance and fuel efficiency while lowering emissions, Lexus Hybrid Drive technology also further elevates the brand's renowned smooth, quiet operation.

The GS 450h's unique version of the Lexus Hybrid Drive powertrain combines a new 3.5-liter V6 engine with a compact, permanent magnet electric motor—all driving the rear wheels. The hybrid powertrain collectively produces 340 horsepower and can effortlessly accelerate the GS 450h from zero-to-60 mph in just 5.2 seconds. Just as impressive as the GS 450h's acceleration from a stop is how quickly and powerfully torque is delivered during mid-range acceleration. The hybrid system's electric-drive motor delivers maximum torque immediately upon demand. This unique power-delivery characteristic is most noticeable, and most useful, during 30-to-50 mph passing and in traffic-merging maneuvers.

The GS 450h returns nearly 30-percent better fuel efficiency than some V8 models, with EPA-estimated fuel economy of 25 mpg city/28 mpg highway/26 mpg combined. The GS 450h is certified as a Super-Low Emissions Vehicle (SULEV).

"The Lexus Hybrid models are causing a sea of change in the luxury category, and, as in areas such as quality and customer service, Lexus is the clear leader," said Bob Carter, Lexus group vice president and general manager. "As a way to give more to the driver and take less from the world, the Lexus Hybrid Drive powertrain is simply unmatched by other available powertrain technologies today."

Responsive Handling and Advanced Dynamics
The GS 450h matches its powerful acceleration with responsive handling while maintaining the ultra-comfortable ride that is synonymous with the Lexus brand. Double-wishbone front and multilink rear suspension systems endow the GS 450h with stirring sport-sedan handling performance. Like the V8-powered GS 430 model, the GS 450h is equipped as standard with Adaptive Variable Suspension (AVS), a driver-selectable shock absorber damping system. The standard 18 x 8-inch aluminum alloy wheels are equipped with 245/40R18 Z-rated summer performance tires; all-season run-flat tires (in the same size) are available.

An optional Active Stabilizer system helps to further reduce body sway during cornering. The system uses an Electronic Control Unit (ECU) to calculate the force needed to counter excess body sway, which is then applied to the stabilizer bars by front and rear electric-powered actuators.
The GS 450h also showcases the brand's highest level of dynamic handling technology: the advanced Vehicle Dynamics Integrated Management (VDIM) system that goes well beyond the capability of other stability and traction-control systems. VDIM is designed to anticipate the onset of a vehicle slide while cornering and then help to automatically correct the situation with a combination of braking, throttle and steering control in a way that is essentially transparent to the driver.

VDIM integrates Electric Power Steering (EPS); Variable Gear Ratio Steering (VGRS); Antilock Braking System (ABS); Electronic Brake-force Distribution (EBD); Brake Assist (BA); Vehicle Stability Control (VSC); Electronically Controlled Brakes (ECB); and Traction Control (TRAC).

"Full Hybrid" Powertrain
A full hybrid, the GS 450h is capable of operating in gas-only or electric-only modes, or a combination of the two. One of a new generation of Lexus engines, the gasoline V6 uses a "dual" fuel-injection system that combines the benefits of direct injection with those of port injection, and an Electronic Throttle Control System with intelligence (ETCS-i). Dual Variable Valve Timing with intelligence (VVT-i) operates on the intake and exhaust valves to further enhance power and torque across a broad engine speed range.

The GS 450h hybrid powertrain uses two motor-generators, MG1 and MG2 (the drive motor). Each performs specific functions and can operate as both a motor and a generator, although MG1 is used as a starter motor and provides no motive force. The engine-driven generator (MG1) can charge the battery pack or provide additional power to MG2 as needed.

A 288-volt DC Nickel Metal Hydride (Ni-MH) battery pack is installed behind the rear seat area. The battery's power is directed through a "boost converter" that efficiently raises voltage to a maximum 650V DC. An inverter changes this to AC, providing its elevated power to the 147-kW electric motor, which turns as high as 14,400 rpm. The trunk also contains a 12-volt auxiliary battery that powers various vehicle systems, including audio and navigation.

Unique Hybrid Transmission
Power from the gas engine and electric drive motor (MG2) is distributed to the rear drive wheels via a planetary gear-type Electronically controlled Continuously Variable Transmission (ECVT). This special transmission, which eliminates specific gear ratios, features a two-speed torque-multiplication device that allows drivers to select from among three driving modes: power, normal and snow. "Normal" provides the smoothest operation and is ideal for city or suburban driving; "power" sharpens accelerator pedal response and "snow" mode softens accelerator pedal response making it easier to travel on slippery road surfaces.

The ECVT consists of a motor generator, motive power-dividing mechanism, two-stage motor-reduction device, electrically powered oil pump and hydraulic control system. The two-stage torque-multiplication device varies the gear ratio in two stages by controlling a planetary gear and two wet brakes, similar to a conventional automatic transmission. This configuration allows the electric drive motor to operate in high or low ranges, with seamless transitions between the two. MG2 can therefore contribute power not just for acceleration, but at higher cruising speeds, as well.

The driver will not feel the GS 450h's transmission doing its work but will be keenly aware of its benefits in the powerful and uncannily smooth acceleration and passing performance. Since the GS 450h is driven solely by its electric motors when starting, traveling slowly, and during low-load driving, the noise level is about half that of conventional gasoline engine, enhancing the luxury experience.

Optimized Fuel Consumption
The GS 450h's power-steering pump and air-conditioning compressor are electrically powered rather than engine-driven to reduce parasitic losses to the engine and thereby improve fuel consumption. This is necessary because the gas engine often shuts down—a fuel-saving benefit of the hybrid system—especially when the vehicle is stopped or driven slowly through traffic. Ultraviolet and infrared ray-reducing tinted glass on all windows helps to reduce demand on the air conditioner.

A regenerative braking system further boosts system efficiency. When the vehicle is coasting or the brakes are applied, the electric motors function as generators, capturing kinetic energy that would normally be lost as heat through the brakes and transforming it into useable electricity to recharge the batteries.

Advanced Safety Systems
All Lexus GS models implement a wide array of advanced safety systems. The Supplemental Restraint System (SRS) includes variable-force front airbags for both the driver and front passenger. Sensors determine the severity of an impact and in turn the airbag deployment force, helping to provide an appropriate level of occupant restraint. The GS features standard seat-mounted side airbags for the front seats, knee airbags for the driver and front passenger, and front and rear side-curtain airbags.

The optional Pre-Collision System (PCS) can help reduce collision damage. A millimeter-wave radar sensor helps detect obstacles in front of the car, while vehicle speed, steering angle and yaw rate inputs help to determine whether a collision is unavoidable. In such a situation, PCS switches the AVS to sport mode for optimal chassis response, preemptively retracts front seat belts, and pre-initializes Brake Assist so that increased braking will be applied the instant the driver depresses the pedal. The active-braking feature will automatically apply the brakes up to a deceleration rate of 0.3 G's if the driver fails to react to system warnings.

New Lexus Design
The next-generation GS introduced the new Lexus design language that is more sculptural than before—dynamic, free of gimmicks and intriguing in its simplicity. A 112.2-inch wheelbase, long hood, pulled-back cabin and short rear deck create a confident, powerful stance for the GS. A low 0.27 coefficient of drag (Cd) helps to maximize highway fuel efficiency and minimize wind noise.

Subtle visual differences distinguish the GS 450h from other GS models, including a hybrid designation on the side rocker moldings, aluminum-and-blue enameled rear model designation, special 18-inch light-alloy wheels and a power meter that replaces the tachometer. In designing the GS 450h, Lexus raised its own high standards for minimizing noise and vibration. For example, instead of attempting to mask noise, the engineers completely redesigned fans and motors, significantly reducing cabin noise intrusion. New fluid-filled front-engine mounts, additional sound-absorbing asphalt sheets behind the instrument panel, and a new sound-absorbing windshield further enhance the quiet ride that redefines the term "Lexus-like."

Indulgent Yet Intuitive Luxury
Ultra-premium wood, polished-metal accents and leather trim endow the GS interior with a lavish yet high-precision feel. Touch points convey quality, and controls respond fluidly. The three-pod analog instrument cluster features an Electro Chromatic Display (ECD) and variable-transparency glass for high visibility in a variety of light conditions.

Lexus designers strive to keep controls simple and intuitive, avoiding needless complexity. The SmartAccess keyless entry and push-to-start ignition allow the driver to keep the access fob in a pocket or purse. Audio and climate-control systems are easy to understand and operate, and the GS locates controls that are used less frequently behind a dash panel on the left side of the steering wheel.

The interior presents an indulgent environment with regency leather-trimmed seats in Ash, Cashmere or Black matched with wood trim in Black Bird's-eye Maple, Brown Bird's-eye Maple or Walnut, respectively. The cabin is further enhanced with a wood and leather-trimmed three-spoke steering wheel—featuring audio and multi-information display controls—and a coordinating wood and leather-trim shift knob. The 10-way power-adjustable front driver and passenger seats are heated and ventilated, and there are height-adjustable headrests for all five seating positions.

As the top model in the 2007 GS line, the GS 450h features the highest level of standard luxury equipment and includes features that are optional on other GS models: power moonroof and power rear sunshade; heated and ventilated front seats; rear side airbags; rain-sensing wipers; rear back-up camera; headlamp washers, and the Adaptive Front-lighting System, which helps illuminate a curve as the driver steers into it.

A power-tilt and telescopic steering wheel helps ensure a comfortable driving position. The standard dual-zone climate control system filters and deodorizes the air, and a standard rear power sunshade adds to passenger comfort on warm days. The GS 450h includes the convenience of a powered trunk closer, rain-sensing windshield wipers and Intuitive Park Assist, which uses ultrasonic sensors to detect the presence of objects close by and warn the driver of their proximity.

Premium Audio Choices
Lexus long ago established an elevated standard for mobile audio performance, and the next-generation GS models uphold this tenet with a standard system that features an AM/FM/cassette stereo and a six-disc in-dash CD changer. The system plays through 10 premium speakers while an Automatic Sound Levelizer (ASL) maintains consistent sound levels at varying vehicle speeds.

All styles of music come to life in the ultra-quiet Lexus GS interior with the optional 7.1-channel Mark Levinson® audio system. Featuring 11 channels of amplification with a total of 330 watts playing through 14 speakers, the system allows users to play both CDs and DVDs. DVD movies can be viewed on the color seven-inch touch screen when the vehicle is in park.

Fifth-Generation Lexus Navigation System
All 2007 GS models offer the optional Lexus generation five DVD Navigation System, which includes voice-recognition that allows the driver to enter a destination by voice command. Visual support is greatly enhanced, with a central screen featuring a high-resolution 800 x 480 pixel display in 32,000 colors. On-screen details are crisp and clean, and maps and roads include 3-D shadow effects. Spanish is added to the already available English and French text display options with the user able to select the language preference at system start-up.

The DVD-map database contains more than five million Points of Interest (POI). The database for Chicago, Detroit, Los Angeles, and New York includes a building footprint display feature that can show graphic representations of buildings and structures to help the driver identify surroundings. System functions include multiple route calculations, route preview, simplified highway junction graphics, and a dual-map screen mode. Bluetooth® wireless technology allows the transfer of personal phone books to the navigation system, from which the driver can make hands-free phone calls via its touch-screen control panel.

Premium Protection
All new Lexus vehicles come with a 48-month/50,000-mile basic limited warranty with roadside assistance for 48-months/unlimited miles. Powertrain and restraint system coverage is provided for 72 months/70,000 miles. Corrosion perforation protection is covered for 72 months, regardless of mileage. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles.

Posted by Frank at 3:07 PM

Lexus IS 250/350 Luxury Sport Sedans Offer New "X Package" for 2007

In their second year on the market, the next-generation Lexus IS 250/350 luxury sport sedans ratchet up both handling performance and comfort with reconfigured standard equipment, option packages, and the ability to disengage the stability and traction control systems. The V6-powered Lexus IS models, which debuted in 2006, combine striking styling with one of the most compelling packages of performance, luxury, and safety in this highly competitive segment.

The 2007 IS line again offers three models, each powered by a new-generation, high-output V6 engine. The rear-wheel-drive IS 350 leads the segment with a 306-horsepower, 3.5-liter V6 and can accelerate from zero-to-60 mph in just 5.6 seconds. The IS 250 is powered by a 204-horsepower 2.5-liter version of the new V6 and is available as a rear-wheel-drive or all-wheel-drive model.

New for 2007, the "X Package" option for the IS rear-wheel-drive models combines sport suspension and five-spoke, 18-inch alloy wheels with a boldly styled front-lip spoiler, sport pedals, and illuminated door scuff plates.

A new Premium Package has been made standard for the all-wheel drive IS 250 and optional for the rear-wheel-drive models and includes perforated leather seating trim and heated and ventilated front seats. The comprehensive "Sport" and "Luxury" option packages share much of their content, with the Sport Package also including sport suspension.

"Lexus alone offers a unique choice in the entry-luxury segment, with the rear-wheel-drive and all-wheel-drive IS models emphasizing the sportier side and the front-wheel drive ES 350 focusing on ultimate comfort," said Lexus Group Vice President and General Manager Bob Carter. "The ES and IS models, of course, deliver the expected Lexus dedication to quality, along with true luxury that enhances the driving experience rather than distracting from it."

True to Lexus tradition, the IS 250/350 models have been rewarding customers with exemplary quality. Most recently, the IS was named Highest-Ranked Entry Premium Car in the in the 2006 J.D. Power and Associates Initial Quality StudySM.

Dynamic Appeal
The Lexus IS sedans show a strong family resemblance to the Lexus GS, while establishing their own distinctively upscale, sporty presence. A notably wide stance and long wheelbase, coupled with tightly drawn bodywork, give the IS an athletic yet sophisticated style. Carefully shaped body contours, a subtle ducktail-curved trunk lid and "air kick" tail lamps contribute to a low 0.28 coefficient of drag (Cd). Close attention to underbody-airflow management reduces drag and also helps minimize and balance front and rear lift to enhance high-speed stability and handling.

While the sound of powerful V6 engines will resonate with driving enthusiasts, all vehicle occupants will appreciate Lexus' ability to keep undesirable noises to a minimum. A highly rigid body structure is the starting point for controlling noise intrusion. Strategically placed noise-suppression materials, including special window and door seals, acoustic windshield glass and asphalt sheeting, take over from there. The attention paid to reducing aerodynamic drag is also evident in the A-pillar and outside rearview mirror designs, which lower wind noise from a notoriously difficult area. No detail has been overlooked, down to sound-absorbing sun visors.

High-Technology Safety and Luxury
In addition to their performance-oriented powertrains, the IS models bring a wide array of standard and available features designed to convey the true Lexus feel throughout. Lexus' focus on safety for the IS models includes standard Vehicle Stability Control (VSC) for the IS 250. The IS 350 is exclusively equipped with a sport-oriented version of the Vehicle Dynamics Integrated Management (VDIM) system, an advanced technology that integrates all of the car's dynamic-control systems. All IS models feature eight standard airbags, and the IS was the first car in its segment to offer an optional pre-collision system that can help reduce collision damage.

The Lexus IS also offers premium, high-technology options more often associated with prestige-luxury models, such as Dynamic Radar Cruise Control; Adaptive Front lighting System (AFS); heated and ventilated front seats; a power-tilt-telescope steering wheel and – exclusive to Lexus – a 14-speaker Mark Levinson® Premium Surround Sound Audio System.

Powerful V6 Engine Family
The IS 250's 2.5-liter V6 engine delivers 204 horsepower at 6,400 RPM and 185 lb.-ft. of peak torque at 4,800 RPM. The IS 350's 3.5-liter version delivers a best-in-class 306 horsepower at 6,400 RPM along with 277 lb.-ft. of torque at 4,800 RPM. Both of these V6 engines use aluminum cylinder blocks and heads and employ dual Variable Valve Timing with intelligence (VVT-i), which controls timing on both the intake and exhaust camshafts. A dual-exhaust system reduces backpressure at higher engine speeds, and a variable-valve system in the mufflers helps reduce noise at lower speeds.

A direct-type fuel-injection system provides a cooling effect in the cylinders, enabling the high compression needed to extract maximum energy from the fuel. Both engines benefit as well from reduced internal friction via chain-driven camshafts and roller-rocker arms. Aside from its larger displacement, the 3.5-liter V6 differs chiefly in that it augments the direct fuel injection with port fuel injectors. In light- and medium-load conditions, these additional injectors help produce a precise burn, increasing power and efficiency.

An advanced six-speed automatic transmission with steering-wheel-mounted paddle shifters is standard on the IS 350, IS 250 and the all-wheel drive model. The rear-wheel drive IS 250 comes standard with a crisp-shifting six-speed manual transmission, with the paddle-shift automatic offered as an option.

The high technology also pays dividends in fuel economy, with the IS 350 returning an EPA-estimated 21 mpg city/28 mpg highway. The IS 250 has an EPA-estimated 24 mpg city/32 mpg highway with the six-speed automatic transmission, 20 mpg city/28 mpg highway for the six-speed manual, and the IS 250 AWD model attains 22 mpg city/28 mpg highway. All 2007 Lexus IS models carry the Ultra-Low Emission Vehicle II (ULEV II) certification.

Sophisticated Dynamics Match High Power
The Lexus IS was engineered from the tires up for a sporty driving experience. The double-wishbone front suspension features a high-mount upper control arm, and the lower arm uses a large, liquid-filled bushing at the rear to minimize vibration and harshness. The multilink rear suspension emphasizes precise control of geometry in all dynamic conditions, helping make the IS sport sedans ultra-stable for confident driving. High-strength steel and aluminum suspension components reduce unsprung weight, helping the IS remain stable on bumpy surfaces and improving ride comfort.

Monotube shock absorbers employ larger pistons than conventional twin-tube shocks to provide superior damping-force response and control, especially at low piston speeds. The sophisticated shock-absorber design utilizes multileaf linear control valves to help improve damping force, plus rebound springs that offer improved body control without the typical ride comfort tradeoffs. Available sport suspension with 18-inch wheels further enhances handling response.

In the IS 250, VSC helps to control loss of lateral traction while cornering by using throttle intervention and applying individual wheel braking to help control any discrepancy between where the driver is steering and where the vehicle is heading. The IS 350 is exclusively equipped with Lexus' innovative VDIM system to provide superior handling dynamics and traction control.

The IS 350's sport-tuned version of VDIM allows a higher intervention threshold for more spirited driving. Combining input from a variety of sensors, VDIM is designed to anticipate the onset of a vehicle skid or slide and then help correct the situation with a combination of braking and throttle control in a way that is essentially transparent to the driver. VDIM integration provides precise management for Electric Power Steering (EPS), Vehicle Stability Control (VSC), Anti-lock Braking System (ABS), Brake Assist (BA), Electronic Brake force Distribution (EBD), and engine torque (via the electronically controlled throttle). New for 2007, the IS models includes the ability to disengage VSC or VDIM via the Trac off switch, which can be useful in certain handling situations or when trying to extricate the car from snow, for example.

Advanced Steering, Powerful Brakes
The Electric Power Steering (EPS) rack and pinion steering gear helps to provide linear steering response, precise control and better straight-line stability. In addition, the vehicle-speed-sensitive system helps offer more precise control of steering assist than a traditional hydraulic system can, eliminates parasitic loss from a hydraulic pump, and reduces weight and complexity.

The Lexus IS braking systems are commensurate with their performance capability. A variable ratio link-type pedal and tierod-type booster enhance brake-pedal rigidity and system response. The IS 250 features ventilated front and solid rear rotors; the IS 350 steps up to larger ventilated front and rear rotors. In addition, the IS 350's aluminum four-piston front calipers aid in heat dissipation and stopping power and reduce unsprung weight.

Standard all-season performance tires measure 225/45R17 in front and 245/45R17 for the rear (225/45R17 on AWD). Available as a stand-alone option or as part of the sport suspension, performance-tread ("summer") 225/40R18 front tires and 255/40R18 rear tires reward the enthusiast driver with even higher cornering grip.

Comfort Through Ultimate Convenience
The brand's traditional attention to comfort and convenience is abundantly present in the overtly sporty IS. The luxurious and muscular cabin features intelligently designed displays and controls that are easy to see and use. Bright, clear Optitron® gauges and smartly integrated metallic or available Bird's-eye Maple trim help create an elegant yet active environment. Premium interior materials and meticulous attention to detail strongly convey the Lexus identity.

Standard amenities include 10-way power front seats; dual-zone automatic climate control with rear-seat vents and pollen filter (plus smog filter on IS 350); power moonroof with one-touch open/close and seven open-position settings; manual tilt-and-telescoping steering wheel; all power windows with automatic up/down feature and jam protection, and an auto-dimming rear-view mirror.

Lexus offers a refreshing approach to designing controls as compared to some competitors that are making controls more complex to learn and distracting to use. One example is the multi-information display located in the speedometer. This versatile feature integrates a trip computer that provides: outside temperature; driving range; average fuel consumption; average fuel consumption since refueling (per tank); current fuel consumption; and average speed. The display also includes an oil-maintenance reminder and system warnings, all grouped in one convenient location.

Additional features are added to the multi-information display depending on selected options. When an IS model is equipped with Dynamic Radar Cruise Control, the display can show a car icon with the selected following distance; when equipped with Intuitive Park Assist, the display can show a car icon with the location and distance of objects detected near the bumpers. A multi-function switch allows the driver to set an adjustable speed warning and an adjustable-RPM shift light in the tachometer.

The SmartAccess keyless entry and push-to-start ignition allows the driver to keep the access fob in a pocket or purse. The standard HomeLink® programmable garage door opener also operates home security devices and other systems.

The Security of a Lexus
Passive-safety technology in the Lexus IS begins with a reinforced passenger compartment that helps protect the occupants with front-and rear-crush structures. Seatbelt pre-tensioners and force limiters are used for the front and outboard rear seats. In addition to the dual-front airbags and front seat-mounted side airbags, the Lexus Supplemental Restraint System (SRS) includes side-curtain airbags that extend from A-pillar to C-pillar, as well as a knee airbag for both the driver and the front passenger.

First introduced on the previous-generation LS flagship model, the Pre-Collision System (PCS) can help reduce collision damage and is now available on all Lexus sedan model lines. The package includes Dynamic Radar Cruise Control, which uses millimeter-wave radar to measure and maintain a set distance from a vehicle traveling ahead. PCS relies on the radar sensor to detect obstacles in front of the car, and a PCS computer with sensor inputs from vehicle speed, steering angle and yaw rate is designed to determine whether a collision is unavoidable.

In such a situation, PCS preemptively retracts front seat belts and pre-initializes Brake Assist so that increased braking will be applied the instant the driver depresses the pedal.

Increased Visibility
Visibility plays a major role in the Lexus safety portfolio. The available High Intensity Discharge (HID) headlamps with Adaptive Front-lighting System (AFS) helps to illuminate a curve as the driver steers into it. The rear back-up camera, included with the optional navigation system, automatically projects an image of what its lens can detect behind the car onto the navigation screen when the transmission is in reverse gear.

The optional Intuitive Park Assist (IPA) system uses ultrasonic sensors to detect objects close to the car's front and rear bumpers, alerting the driver and showing distance to objects in the multi-information display within the speedometer. When any IS model is also equipped with the optional navigation system, information on objects detected is shown in greater detail on that system's seven-inch touch screen display.

The Sound of Luxury
The standard Lexus Premium Audio System features a six-disc in-dash CD changer, 194 watts of total power and 13 speakers. Automatic Sound Levelizer (ASL) maintains consistent sound levels at varying vehicle speeds. A convenient mini-jack in the center console enables connection of an iPod® or other digital music player.

Like all Lexus models, the IS offers its own version of the Mark Levinson® Premium Surround Sound Audio System that is available in conjunction with the optional DVD touch-screen navigation system. This 14-speaker system features discrete 5.1 multi-channel playback with 7.1-channel speaker architecture. Its 10 amplifier channels provide 300 watts total output at 0.1 percent total harmonic distortion (THD). The Mark Levinson® system plays conventional CDs and DVDs, plus MP3/WMA-formatted CDs. DVD movies can be viewed on the optional navigation system's color seven-inch touch screen when the vehicle is parked.

Posted by Frank at 3:03 PM

Lexus LX 470 Combines Rugged Luxury with Advanced Technology

The Lexus LX 470 pioneered the segment for full-size, full-capability luxury SUVs and continues to lead in technology and quality. Burnishing its long-standing quality reputation, the LX 470 was named highest ranked Large Premium Multi-Activity Vehicle in the 2006 J.D. Power and Associates Initial Quality StudySM.

The LX 470 is powered by a sophisticated and smooth 268-horsepower, 4.7-liter V8 and combines a robust chassis with full-time four-wheel drive and a full array of advanced dynamic handling systems.

For 2007, the LX 470 gains a new front-passenger-seat occupant-classification sensor. The sensor signals airbag deployment in an impact depending on whether there is a passenger in the front seat. Front-seat-mounted side airbags and front seat and second row side-curtain airbags, are standard.

"As did other Lexus vehicles, the LX 470 essentially steered its segment by leading it in capability, comfort, versatility and, of course, documented quality," said Bob Carter, Lexus group vice president and general manager. "We are proud that the LX 470 continues to win accolades for quality even with the increased competition."

Equipped with Variable Valve Timing with intelligence (VVT-i), the LX 470's 4.7-liter V8 engine produces 268 horsepower at 5,400 rpm and 328 lb.-ft. of peak torque at just 3,400 rpm. The LX 470 also meets Ultra Low Emissions Vehicle II (ULEV II) certification. Its five-speed automatic transmission provides seamless shift quality, and shift logic holds gears on inclines for power and on descents for increased engine braking – especially helpful when towing. Maximum towing capacity is 6,500 lbs. with the appropriate hitch.

The Lexus LX 470 is built on a rugged body-on-frame chassis equipped with advanced, height-adjustable hydropneumatic-assisted suspension and computer-controlled shock-absorber damping. This combination gives the versatile LX 470 both the smooth, composed ride expected of a Lexus and off-road capability at the top of its segment. Standard 18 x 8-inch alloy wheels are equipped with 275/60R18 mud- and snow-rated tires.

Four-Wheel Drive and Unique Steering Technology
The LX 470's full-time four-wheel-drive system is equally adept at handling the rigors of slippery winter weather or deep mud or snow. A center differential distributes the power 50:50 front-to-rear. Traction control (TRAC) employs both brake and throttle intervention to help control wheel spin.

Where other SUVs vary the amount of steering assist, the LX 470's innovative Variable Gear Ratio Steering (VGRS) can vary the rack-and-pinion steering ratio to improve maneuverability at low speeds and preserve control at highway speeds. In slow, tight maneuvering (under 6 mph), the system provides 2.4 turns lock-to-lock. At such low speeds, a computer-controlled actuator on the intermediate steering shaft increases the driver's steering angle, quickening the steering ratio. At higher speeds, the mechanism rotates slightly in the opposite direction of steering input to decrease the total steering angle, resulting in a "slower" steering ratio desirable for a more controlled handling response.

To help enhance safety, VGRS selects a higher (slower) steering ratio if the Vehicle Stability Control (VSC) system is activated, which helps to prevent too large of a steering angle if the driver is attempting to avoid an obstacle. The 39.1-ft. turning circle is commendable for a large luxury vehicle.

Advanced Suspension with Adjustable Height Control
Double-wishbone independent front suspension employs torsion-bar springs for long wheel travel, and the Adaptive Variable Suspension (AVS) system helps to ensure smooth ride quality for all driving situations. AVS provides four positions to control the shock absorber damping force. Position 2 will suit most driving conditions and will automatically select the appropriate suspension damping that driving conditions demand.

Position 1 provides a softer response on bumpy roads. Positions 3 and 4 provide increasingly greater levels of control for driving a heavily loaded vehicle, driving at higher speeds on paved roads, or driving on unpaved roads. When the driver shifts the two-speed transfer case into low range for negotiating steep inclines, the AVS automatically selects the suitable damping setting.

The LX 470 provides a minimum ground clearance of 9.8 inches. Hydraulic Adjustable Height Control (AHC) allows the driver to raise the vehicle to handle particularly rough off-road terrain, and to lower it for easy entry and exit. A height-control switch and light indicate current suspension height and will recommend optimal height as road conditions change.

Advanced Dynamic-Control Technology
An array of dynamic-control systems support safe, confident driving in the LX 470. The ABS operates even in low range, adjusting its level of control in response to changes in road slope. Electronic Brake-force Distribution (EBD) allocates brake force between the front and rear wheels to help provide added control under hard braking. Brake Assist is designed to determine if the driver is attempting emergency braking. If the driver has not stepped firmly enough on the brake pedal to engage the ABS, the system applies increased braking power until pedal pressure is released.

The standard Vehicle Stability Control (VSC) system helps keep the vehicle on its intended course by detecting front-wheel and rear-wheel slide during cornering and attempting to control either condition using torque intervention and individual wheel braking to correct any discrepancy.

Increased Visibility
The 2007 LX 470 exemplifies the Lexus brand's leadership in advanced safety technology. The standard Lexus Navigation System integrates a rear back-up camera that automatically projects an image of what its lens can detect behind the vehicle onto the navigation screen when the vehicle is in reverse gear.

The advanced optional Night View System uses near-infrared technology to help enhance nighttime driving visibility. Near-infrared beams projected from two lamps in the front bumper record images of objects ahead and relay them back to a charged coupled device (CCD) camera mounted inside the vehicle at the top of the windshield. A dedicated computer processes the images, which are then projected onto the lower section of the windshield within the driver's field of vision, resulting in a picture similar to that on a black and white television.

Lexus Link®
The available Lexus Link system combines Global Positioning Satellite (GPS) and digital cellular-phone technology to connect the customer with trained Lexus Link advisors at any time. Purchasing the Lexus Link option includes a one-year subscription to the Safety Plan, featuring airbag deployment notification. In the event that an airbag is deployed, an emergency call is automatically placed to the Lexus Link Call Center. In addition, occupants can place an emergency call to the call center by pressing the button on the overhead console.

Lexus Link advisors can contact emergency service or roadside assistance providers and offer accident assistance information. Advisors can provide additional services, including stolen vehicle location assistance and remotely locking or unlocking doors. The customer can build on the Lexus Link package by adding the Directions Plan, which provides route support, ride assist (taxi, limousine or other transportation) and other information and convenience services.

The top-tier Concierge Plan adds a number of useful services to turn Lexus Link into a personal assistant. The Personal Calling option is a hands-free, voice-activated calling service that enables customers to make and receive calls in the vehicle. Customers can purchase prepaid packages of calling minutes to fit their needs.

Luxury Through Technology and Convenience
Standard LX 470 equipment includes a leather-trimmed interior, a power moonroof with one-touch control, power tilt-and-telescoping steering wheel with integrated audio controls, rain-sensing windshield wipers, and rear-seat audio. The front seats feature integral armrests, and the front seat cushions are height-adjustable at the front and rear for optimal comfort.

Advanced electronics enhance on-board entertainment and convenience but without adding to driver distraction. The standard DVD-based Lexus Navigation System includes voice command for ease of use, and its seven-inch display screen can show DVD movies when the transmission selector is in "park" and the parking brake is set.

Bluetooth® wireless technology allows the transfer of personal phone books to the navigation system, from which the driver can make hands-free phone calls via its touch-screen control panel. The driver can answer and end calls, as well as adjust call volume, using steering wheel controls.

Home Entertainment on the Road
The standard Mark Levinson® Premium Audio System in the LX 470 is built around a discrete amplifier design with 240-watts continuous average power at .01 percent total harmonic distortion (20-20,000 Hz). The 11-speaker system includes a rear-cargo-area subwoofer and plays both audio CDs and DVDs. The optional Rear Seat Entertainment System plays DVDs over a 6.5-inch wide-format overhead screen that deploys from the headliner ahead of the second seat row. The option includes two sets of wireless headphones and a remote control.

The standard security system incorporates an immobilizer into the key card and uses a free-wheel key cylinder in the doors. This feature protects against someone using the wrong key or trying to break the lock by inserting a screwdriver or other tool into the cylinder by not allowing the door to open. A Lexus dealer can set customized preferences for several of the vehicle's electronic conveniences with programmable Lexus Personalized Settings.

Premium Protection
All new Lexus vehicle come with a 48-month/50,000-mile basic limited warranty with roadside assistance for 48 months/unlimited miles. Powertrain and restraint system coverage is provided for 72 months/70,000 miles. Corrosion perforation protection is covered for 72 months, regardless of mileage.

Posted by Frank at 3:00 PM

New Lexus RX 350 Adds Power Plus Technical and Convenience Features for 2007

The new 2007 RX 350, which arrived in dealerships in spring 2006, entered the market as a more powerful version of its best-selling predecessor, the RX 330. The Lexus RX has been the most popular vehicle in the car-based luxury SUV segment that it established in 1998. The 2007 RX 350 introduced a new 270-horsepower, 3.5-liter V6 engine that improves both performance and fuel efficiency over the 2006 RX 330's 223-horsepower, 3.3-liter V6.

The RX 350 delivers all-weather performance in both front- and all-wheel-drive models. The 2007 model also gains new luxury and convenience options and additional refinements for enhanced drivability, such as the available factory-installed rear-seat DVD entertainment system, which gains a nine-inch screen for a substantially larger viewing area over the previous seven-inch screen.

Also new for 2007, a direct-type Tire Pressure Monitor (TPM) system replaces the previous indirect system and alerts the driver via a warning light on the instrument panel if a significant drop in tire pressure is detected in any of the tires.

"The RX 350 offers even better performance than the 2006 RX 330, while still delivering Lexus' trademark quiet ride and uncompromising value that have made the RX the undisputed segment leader for eight years in a row," said Bob Carter, Lexus group vice president and general manager. "Other enhancements reflect the renowned attention to detail that continues to make Lexus the overall leader in the luxury-vehicle market."

Engineered at the outset to accommodate a hybrid powertrain, the RX 350 shares its platform with its hybrid counterpart, the RX 400h. The Lexus RX 350 is produced both in Japan at the Kyushu plant and at Toyota Motor Manufacturing, Canada.

Powerful New V6
The 2007 RX 350's new 3.5-liter V6 engine produces 270 horsepower and 251 lb.-ft. of torque, increases of 47 horsepower and 13-lb.-ft. over the previous model. Featuring all-aluminum construction, the V6 harnesses the benefits of advanced technologies to improve performance and fuel efficiency as well as reduce emissions. Dual Variable Valve Timing with Intelligence (VVT-i) helps optimize torque for quick and powerful response at all engine speeds. The Electronic Throttle Control with intelligence (ETC-i) helps to manage idle speed, cruise control, Traction Control (TRAC), and Vehicle Stability Control (VSC).

The FWD RX 350 launches from zero to 60 mph in just 7.3 seconds; the AWD model in only 7.4 seconds. Performance of the 2007 RX models is comparable to the output of some competitive V8 models, while still providing a best-in-class fuel-economy rating.

The RX 350's five-speed electronically controlled automatic transmission receives enhanced tuning for more refined drivability as well as improved fuel efficiency. The EPA-estimated combined fuel economy rating for the RX 350 is 22 mpg (20 mpg city/25 mpg highway) for the FWD model and 21 mpg (19 mpg city/24 mpg highway) for the AWD model. The 2007 RX 350 maintains the previous model's ULEV II emissions certification.

Full-Time All-Wheel Drive with Vehicle Stability Control
To couple with the newly gained additional horsepower and torque of the V6, the all-wheel drive RX 350 uses a viscous limited-slip center differential to enhance drivability in all types of driving conditions. The full-time AWD system works with TRAC to evenly distribute power to both axles with a constant 50/50 front-to-rear power split. If slippage occurs, the viscous coupling differential directs torque to the wheels with the most traction.

Both RX 350 models come standardly equipped with the Vehicle Stability Control (VSC) system, which helps control loss of lateral traction while cornering. VSC helps keep the vehicle going on its intended course by detecting front- and rear-wheel slide during cornering, attempting to control either condition with torque intervention and, if necessary, by applying the necessary brake pressure to the individual wheels.

VSC and Brake Assist work with the standard Anti-lock Braking System (ABS). Brake Assist is designed to determine if the driver is attempting emergency braking. If the driver has not stepped firmly enough on the brake pedal to engage ABS, the system applies increased braking power until the driver releases pedal pressure.

Serene Driving, Agile Handling
Lexus' RX models have set the benchmark for smooth, quiet ride quality in their segment for nearly a decade. A rigid body structure, vibration-canceling engine mounts, sound-absorption materials, and refined aerodynamic details all contribute to maintaining that standing. The 2007 model yields further enhancement to the already exceptionally quiet ride by adding an acoustic glass windshield; supplementary sound insulation in the door panels, instrument panel, and floor mats; and recessed covers for lower front fascia intakes to reduce turbulence near A-pillars and door mirrors.

The high-strength platform, standard 17-inch wheels and tight steering control help optimize handling response in the RX 350. Eighteen-inch wheels are also available.

An optional air-suspension system provides automatic leveling with four height settings to allow the driver to tailor the RX 350 to specific driving conditions or needs. In "normal" mode, the system automatically lowers the RX 350 by 0.3-inch at speeds over 62 mph for better ride quality. Selecting the "low" mode lowers the ride height by 0.6-inch to enhance handling response, while "high" mode raises ground clearance by 1.2 inches for driving over rough surfaces at speeds under 30 mph.

An "access" mode lowers the RX 350 by 1.2 inches to provide easier entry, exit and loading. All RX 350 models with the air suspension system are equipped with a multimode sequential automatic transmission.

Comprehensive Safety Design
A high-strength cabin design and comprehensive Supplemental Restraint System (SRS) are designed to help provide a high level of crash energy management for all occupants. SRS includes advanced driver and front passenger airbags, a driver's knee airbag, and front-seat-mounted side airbags designed to help protect the torso, abdomen, and pelvis. The front-airbag technology takes into account several factors, such as crash severity, passenger weight, and driver-seat position. The standard side-curtain airbags employ a roll sensor and can inflate if a predetermined threshold of vehicle-roll angle is detected.

The RX 350 offers options designed to help improve visibility for night driving and poor weather conditions. While rain-sensing windshield wipers and high-intensity discharge (HID) headlights are expected in this segment, Lexus further offers an Adaptive Front lighting System (AFS) for better illumination in turns and curves.

With AFS, a central controller calculates the optimum lighting direction based on input from vehicle speed and steering angle and then swivels the right and left headlights independently accordingly. The left beam can rotate from zero to 15 degrees in a left turn while the right beam remains in the center position. The right beam can rotate from zero to five degrees in a right turn while the left beam remains in a center position. A self-leveling feature, similar to HID, automatically levels the lights depending on road conditions, and an on/off switch allows the driver to disengage the AFS system at any time.

Versatile Utility and Convenience
The RX 350's 106.9-inch wheelbase and 186.2-inch length result in an easy-to-drive, easy-to-park vehicle that provides roomy comfort for five occupants. The rear seatbacks feature a versatile 40/20/40-split design and offer both sliding and reclining adjustments. The 38.3 cu. ft. rear cargo capacity expands to 84.7 cu. ft. with the rear seatbacks folded down, while an automatic retracting tonneau cover adds security and convenience.

The standard power rear liftgate can be programmed for one-click opening via the keyless remote control for a hands-free cargo-area opening. While a beeper sounds when the door is opening and closing, touch sensor on the door will also sense if something is impeding the hatch and stop it from closing.

An auto-dimming rearview mirror with an integrated digital compass is standard, as are auto-dimming and heated exterior mirrors. The integrated Homelink® transmitter can control a variety of compatible home-security devices and systems. Additionally, the RX 350 offers an available Dynamic Laser Cruise Control system, which measures and maintains a set distance from a vehicle traveling ahead.

Fifth-Generation Navigation System
Lexus' fifth generation DVD Navigation System is optionally available on the RX 350 and includes voice-recognition that allows the driver to input a desired destination by voice command while driving. The updated fifth-generation system is offered in conjunction with a rear back-up camera that provides the driver a view of what its lens can detect behind the vehicle. It automatically projects a color image on the navigation system's seven-inch VGA screen when reverse gear is engaged.

This latest-generation navigation system greatly enhances visual support with a central screen that features a high-resolution 800 x 480 pixel display in 32,000 colors. On-screen details are crisp and clean, and maps and roads include 3-D shadow effects. The new system also adds Spanish to the already available English and French text-display options. Users can select the language preference at system start-up.

The DVD map database contains more than five million Points of Interest (POI). The database for Chicago, Detroit, Los Angeles, and New York includes a "building footprint" display feature that exhibits graphic representations of buildings and structures to help the driver identify surroundings. System functions include multiple route calculations, route preview, simplified highway junction graphics, and a dual-map screen mode.

The navigation system also integrates Bluetooth® wireless technology. When combined with a compatible phone, Bluetooth allows the driver to transfer personal phone books to the navigation system and make hands-free phone calls through its touch-screen control panel.

Lexus Benchmark Luxury
Lexus' craftsmanship and renowned attention to detail provide sumptuous comfort by design. Standard dual-zone automatic climate control, 10-way power front seats with available memory, a sliding center console, adjustable light in the visor vanity mirrors, and wood interior trim set the tone for luxury in the RX 350. Luxury extends to the smallest details, such as illuminated front cup holders and a wood- and leather-trimmed steering wheel with integrated audio-system and trip-computer controls.

Premium options include a power-tilt/telescoping steering wheel with memory, and an illuminated entry system that lights the door handles, scuff plates, and front footwells.

A unique, wide-opening multipanel moonroof is an optional alternative to the optional conventional moonroof. With an open area that is 150 percent larger than a normal moonroof and an illumination area that is 250 percent larger, the multipanel moonroof is made of three separate glass panels. The front small panel is angled to reduce wind noise, the rear panel slides backwards on top of vehicle, while the middle glass panel slides backwards on top of rear panel.

The RX 350's hushed interior provides a superb listening environment for the standard premium, satellite-ready, eight-speaker AM/FM/CD audio player with in-dash six-disc CD changer. The system is compatible with MP3/WMA-formatted CDs and includes an Automatic Sound Levelizer (ASL), Radio Data System (RDS), and a digital signal processor.

An 11-speaker Mark Levinson® Premium Audio System is optionally available. This audiophile-pleasing system features an in-dash six-disc DVD/CD changer, DVD-audio, and DVD-video playback as well as remarkable sound clarity at all volumes, with 210 watts at 0.1% THD, 20-20,000 Hz.

Prevailing Quality
The RX 350 builds upon its history of popularity and reliability. The Lexus RX has proved to be not only the segment sales leader, but the quality leader, as well. In both 2004 and 2005, the previous RX 330 was named the highest ranked entry luxury SUV in J.D. Power and Associates' Initial Quality StudySM (IQS). Additionally, the predecessor RX 300 was the highest-ranked entry luxury SUV in the J.P. Power & Associates 2005 Vehicle Dependability Study SM (VDS), which measures problems experienced by original owners of 2002 model-year vehicles.

Posted by Frank at 2:54 PM

Nissan Plants Earn EPA's Energy Star Award

NASHVILLE, Tenn. – Nissan North America’s (NNA) automotive manufacturing plants in Smyrna, Tenn., and Canton, Miss., have earned the Environmental Protection Agency’s (EPA) Energy Star award. The first-time award, which was recently presented in Washington, D.C., recognizes energy-efficient operations that have cut pollution, lowered energy consumption and reduced costs.

Nissan is one of only three automakers to receive the award and is recognized among 17 U.S. manufacturing plants that prevented some 3 billion pounds of greenhouse gas emissions. The award is based on achieving an energy performance score in the top 25 percent nationally, based on the EPA\'s plant energy performance indicators measured on actual energy use. EPA is working with 10 industries to advance innovative corporate energy management tools.

“Nissan has made conserving energy and reducing greenhouse gas emissions a priority at all three of our U.S. plants,” said Dan Gaudette, senior vice president of North American Manufacturing and Supply Chain Management at Nissan North America. “The Energy Star award really belongs to every Nissan employee for their efforts to help minimize our facilities’ impact on the environment. We’re pleased to be among the first automakers to receive this award.”

EPA\'s national energy performance rating system, developed in cooperation with several industries, enables companies to evaluate the energy efficiency of their plants relative to their industries and to develop additional energy improvement goals and plans.

\"By committing to smart energy use, America\'s historic economic backbone is now supporting our nation\'s brightening environmental future,\" said U.S. EPA Administrator Stephen L. Johnson. \"Working with our manufacturing partners, we are implementing President Bush\'s aggressive and practical strategy to reduce greenhouse gas emissions while growing the American economy.\"

Nissan focuses on three primary environmental objectives in its operations around the world. They include managing carbon dioxide (CO2) emissions, recycling, and protecting air, water and soil. All three of Nissan’s U.S. manufacturing plants have received certification to the ISO 14001 international environmental management standard.

Nissan’s powertrain assembly plant in Decherd, Tenn., was not rated according to the EPA’s energy performance rating system because the federal agency’s comparison tool does not yet apply to powertrain plants.
Ongoing energy conservation practices at all three Nissan plants include eliminating compressed air leaks, shortening startup times on process equipment, reducing operating temperatures in equipment where possible, and establishing plant-wide task forces to generate energy-savings ideas. Employees are encouraged to turn off air compressors, equipment, lights and TV monitors when not in use.

Nissan aims to reduce volatile organic compounds (VOCs) emitted during the automobile painting process. Waterborne paints are used at one of the two paint plants in Smyrna and in both the primer and base-coat applications in the paint plant in Canton. In the paint process, “color blocking” -- painting a series of units in the same color -- conserves paints and solvents, reduces waste and releases fewer VOCs.

CO2, nitrous oxides, sulfur oxides (SOx), and carbon monoxide emissions are further reduced at the Smyrna Plant through the use of natural gas in lieu of coal during critical time periods. Low-sulfur coal is burned to further reduce SOx emissions.

Posted by Frank at 2:37 PM

VW's electronics lab retrofits a '64 Microbus

PALO ALTO, Calif.—Volkswagen of America, Inc. is introducing an exciting new concept vehicle from its Electronics Research Laboratory (ERL), located in Palo Alto, California.

The ERL has taken a 1964 Deluxe Microbus and retrofitted it with a collection of cutting edge technologies. Dubbed the “Chameleon”, this renovated bus contains projects developed by ERL engineers and external partners that explore novel design concepts for tomorrow’s cars.

With the goal of preserving the classic look of the Microbus, the theme of the concept vehicle is “Hidden Technologies.” This goal is appropriately parallel to Volkswagen’s continuous mission to develop technologies that enhance the driving experience while limiting driver distraction. The large size and unique layout of the Microbus provides a tremendous platform to creatively integrate many different technologies. A multitude of projects are showcased in the Chameleon, representing the latest advancements in the topics of audio, speech, sensors, displays, navigation, lighting, batteries, solar cells and much more.

In addition to being a cultural icon, the Deluxe Microbus carries a uniquely Californian flavor. With its 21 windows and soft-top canvas roof, the vehicle was a favorite of surfers and adventurers on the West Coast, and is considered a prized collector’s item today. Acknowledging California’s traditionally environmentally friendly attitude, the ERL collaborated with Hybrid Technologies (www.hybridtechnologies.com) to replace the original VW engine with an all electric drive engine powered by lithium polymer batteries. Surfboards mounted on the roof are also lined with flexible solar panels that provide an additional source of energy to this 100% electric vehicle.

The interior of the bus is full of surprises, with an interactive digital instrument cluster, imbedded capacitive touch-pads, digitally enhanced sound quality, exciting rear seat entertainment options, and speech activated controls available throughout the cabin. The exterior houses several exciting new approaches for keyless entry, LED lighting, wide-angle parking cameras, switchable glass and much more.

The Volkswagen Electronics Research Laboratory intends to use the Microbus as a public relations tool to showcase the potential future of automotive electronics set in the nostalgic package of this favorite old-timer. The Chameleon has already been showcased in Germany to Volkswagen executives and engineers. It will be making its North American public debut at the AltWheels event in Boston, MA on Friday, September 22, 2006.

About Electronics Research Laboratory:
The Volkswagen of America, Inc. Electronics Research Laboratory (ERL) focuses on providing customers with smarter cars, sooner. It aims to identify new technologies and accelerate their development into future production vehicles. Located in Palo Alto, California, the ERL is a high-profile think-tank representing the Volkswagen Group in North America. Its presence in the heart of Silicon Valley allows the Volkswagen Group to work directly with the world's leading high-tech companies, start-ups, and universities. Working closely with these partners allows the ERL to design and develop innovative features and applications, which are then integrated with Group vehicles for evaluation and testing. For additional information please visit www.vwerl.com.

Posted by Frank at 2:36 PM

Volvo's Hero contest sparks flood of traffic

96,000 votes and counting; voting numbers amaze as Americans vote early and often for favorite heroes in the 5th Anniversary Volvo for life Awards

Vote for top hero through Feb. 4, 2007 at www.volvoforlifeawards.com

IRVINE, Calif. – On Aug. 14, 2006 Volvo asked Americans a simple question: Who would you give a Volvo to? Little did the carmaker know that more than 96,000 online votes would pile up from across the United States just six weeks into the 25-week contest.

The question was asked to generate interest in the 5th Anniversary Volvo for life Awards, a program designed to seek out, reward and celebrate real-life heroes from across America. This year, in honor of the 5th Anniversary of these awards, Volvo has selected the top five heroes from every state – and published all 250 of their stories online at www.volvoforlifeawards.com.

For the first time in history, Volvo is inviting the American public to sit in the driver’s seat by serving as one of the Volvo for life Awards judges. From now through Feb. 4, 2007, American’s can visit the Web site, read as many stories as they like and vote for their favorite heroes online. This democratic vote will decide the finalists in the 5th Anniversary Awards in the categories of safety, quality of life and environment.

The finalists’ nominations will then be narrowed down to three winners by a panel of distinguished judges – including Hank Aaron, Sen. Bill Bradley, Caroline Kennedy, Maya Lin, Paul Newman, Dr. Sally Ride, Val Kilmer, Eunice Kennedy Shriver and previous Volvo for life Awards top winners. Winners receive a $50,000 charitable contribution from Volvo; finalists receive a $25,000 contribution.

On April 4, 2007, Volvo will fly the winning heroes to New York City, where they will be honored at the 5th Anniversary Awards Gala by Volvo and members of the celebrity judging panel. At the climax of the ceremony, Volvo will reveal which of the three top heroes is also the winner of the Grand Award of a Volvo for life – a lease on a new Volvo every three years for the rest of his or her life.

“The public response to this new ‘America Votes’ format has been simply overwhelming,” said Anne Bélec, president and chief executive officer of Volvo Cars of North America. “It’s a testament to the rising popularity of the Volvo for life Awards and more importantly, the strength of this year’s nominees and their inspiring stories.

Voter passion has made this a compelling race to watch early on and I expect more and more excited voters to step up and support their heroes as we move closer to February. There’s still time to rally friends, family and co-workers to vote and make a difference in this race – get out and vote!”

To learn more, or to vote for your favorite hero, visit www.volvoforlifeawards.com. A Spanish version of the site can also be accessed at this address.

Posted by Frank at 2:28 PM

Audi Le Mans team reunited

INGOLSTADT, Germany - Sebring, Le Mans, Salt Lake City, Portland, Road America, Mosport - the Audi R10 TDI remains unbeaten after six races and its exploits have already gone down in the history books. The revolutionary Audi diesel-powered sportscar faces yet another tough test: "Petit Le Mans” at Road Atlanta is, with a distance of 1000 miles or a maximum duration of 10 hours, the second longest race in the American Le Mans Series and one of the year’s most important sportscar races.

Audi has reunited this year’s 24 Hours of Le Mans race winning trio for Petit Le Mans: Taking turns at the wheel of the Audi R10 TDI, with start number 1, will be Frank Biela (Germany), Emanuele Pirro (Italy) and Marco Werner (Germany), who will race together again for the first time since their historic Le Mans victory in June. Marco Werner won the American Le Mans Series in 2003 and 2004 and has been heavily involved in the development of the Audi R10 TDI.

Audi scored six straight "Petit Le Mans” victories with the R10 TDI predecessor, the R8, between 2000 and 2005. The team, under Head of Audi Motorsport Dr Wolfgang Ullrich, plans to extend this success series around one of North America’s most demanding circuits on 30 September. The 2.52 mile (4.088 km) circuit located approximately 50 miles northeast of Atlanta features fast corners and elevation changes, is loved just as much by the fans as it is by the drivers and should suit the world’s most modern and fastest sports-prototype.

After winning the Teams’ and Drivers’ Championships with two races to spare with Dindo Capello (Italy) and Allan McNish (Scotland), it is now up to Audi Sport North America to win the Manufacturers’ Championship in the "Champions League” LM P1 class for Audi over the course of the two remaining races, and to continue the impressive victory sequence of the Audi R10 TDI.

Audi has already achieved more than many experts thought possible in the first year with TDI technology. Winning the Manufacturers’ Title in the American Le Mans Series and victory in the three most important long-distance races (Sebring, Le Mans and Petit Le Mans) would round off the successful début season of the R10 TDI perfectly.

Prior to the "Petit Le Mans” event, the two Audi R10 TDI sportscars have been stripped and inspected at Audi Sport in Ingolstadt by Team Audi Sport North America mechanics. Following a roll-out last Tuesday, the two revolutionary diesel sportscars have been flown back to the USA.

Testing begins at Road Atlanta on Wednesday, September 27. The race starts on Saturday, September 30, at 11:45 a.m. local time and finishes after a maximum duration of ten hours. SPEED Channel broadcasts the entire race live.

The fans can get a taste before the highlight of the season as early as Monday in downtown Atlanta: In front of the Lenox Square Mall, the Audi "factory” team will demonstrate pit stops from 12:00 PM EDT to 12:45 PM EDT with the number 1 Audi R10 TDI. The fans will also be able to see Frank Biela and Emanuele Pirro in action during driver changes.

Quotes before the race at Road Atlanta

Dr Wolfgang Ullrich (Head of Audi Motorsport): "We are delighted to be able to present this year’s 24 Hours of Le Mans race winning driver combination to the American fans at Road Atlanta. It would be a fantastic performance, having already won Sebring and Le Mans in our debut year with the new R10 TDI, to win the ‘Petit Le Mans’ as well. However, just like at Sebring and Le Mans, a huge amount can happen during such a long race. And we shouldn’t forget that our direct competitors are allowed to start yet again with 143 pounds less weight and larger fuel tanks.”

Frank Biela (Audi R10 TDI #1): "The race at Road Atlanta must run better than the one at Mosport for Emanuele (Pirro) and I. The distance is longer than usual, so from this point of view the set-up work in practice is even more important. Generally, Road Atlanta is very picturesque and always a fantastic race at the end of the season.”

Emanuele Pirro (Audi R10 TDI #1): "Petit Le Mans is a very important race to win and I’m really looking forward to it. Frank (Biela) and I won there last year and I hope we can repeat this victory after we had a quite special race at Mosport. There it was important that Dindo (Capello) and Allan (McNish) won the Championship.”

Marco Werner (Audi R10 TDI #1): "I’ve tested a lot this year, but have only had two races until now: Sebring and Le Mans. That’s why I’m delighted to be able to contest another race with the R10 TDI - and especially ‘Petit Le Mans’, which has grown to become a genuine long-distance ‘classic’ on a fantastic circuit. In the past, two of us have normally shared the driving there. I know just how strenuous it is and hope that Frank (Biela) and Emanuele (Pirro) can benefit from my support during this long race.”

Dindo Capello (Audi R10 TDI #2): "After Sebring, this is the longest race on the ALMS calendar and I’m looking forward to it. Road Atlanta is a really awesome track - I love it. It’s a challenging circuit for a driver with many elevation changes and little time to relax. It’s one that should suit the R10 TDI although the Dyson Lolas have been very strong in recent races and I expect their good form to continue. A 1000-mile race means the role the entire team plays in terms of pit-stops and race strategy is even more important than usual but they’ve already shown they have the experience.”

Allan McNish (Audi R10 TDI #2): "It’s good to go into the last two races, specifically Petit Le Mans, without having any thoughts of how to win the Championship. So Dindo and I can race 100 percent. The circuit itself I enjoy, it’s one of the best in America. It’s fast and flowing. The high speed nature should suit our R10 TDI but also the Dyson and the Porsche. I expect a very tough battle.”

Dave Maraj (Team Director Team Audi Sport North America): "We are excited to be going back to Road Atlanta because this has been a very favorable track for us in the past. It was the venue for Champion Racing’s very first ALMS victory in 2003 while Audi have already won the ’Petit’ race on six occasions with the Audi R8. Although Allan and Dindo clinched the Drivers’ Championship in Mosport, our ultimate goal is to win the Manufacturers’ Championship for Audi. Where better to showcase Audi R10 diesel technology than over a distance of 1000 miles in the Petit Le Mans race?”

Posted by Frank at 2:24 PM

U.S. Army Takes Delivery of GM's Latest Fuel Cell Vehicle

Army First Chevrolet Equinox Fuel Cell Vehicle Customer

Washington, D. C. - The U.S. Army became the first customer of General Motors Corp.'s latest fuel cell technology today as the automaker deployed the first vehicle of its next generation Chevrolet Equinox Fuel Cell vehicle fleet.

U.S. Sen. Carl Levin (D-Mich.), ranking member of the Senate Armed Services Committee and a champion of fuel cell technology, and Larry Burns, GM vice president of research and development and strategic planning, gave the Equinox Fuel Cell keys to Army Maj. Gen. Roger A. Nadeau, commander of the U.S. Army's Research, Development and Engineering Command.

On Sunday, GM announced "Project Driveway", a comprehensive market test to place 100 Chevrolet Equinox Fuel Cell vehicles with consumers in three key U.S. regions: California, Washington, D.C. and the New York City metropolitan area. A variety of drivers, including individual consumers, will begin driving the vehicles in the fall of 2007. The fuel cell vehicle the Army received today is a vehicle which will enable a direct performance assessment of GM's latest generation of fuel cell technology.

"The delivery of this vehicle today illustrates what is possible with the powerful collaboration of industry and government," said Sen. Levin. "The Army's involvement with this important program demonstrates the military's commitment to develop and test alternatives that will offer tremendous potential to reduce our dependence on oil on the battlefield. This vehicle also highlights the important work occurring in our domestic auto industry to move toward fuel cell vehicles, and the Army provides an important test bed for this technology."

The Army's fuel cell vehicle will be used for non-tactical transportation purposes, primarily on military bases in Virginia and California. It is powered by GM's fourth generation fuel cell propulsion system, offering significantly improved performance, refinement and range as compared with earlier generation vehicles. The Army's vehicle is a four-passenger crossover vehicle, with 186 miles of petroleum-free operating range. Safety features include driver and passenger airbags, anti-lock braking system (ABS) and OnStar.

"GM is demonstrating its commitment to hydrogen fuel cells as the answer for taking the automobile out of the environmental debate and reducing our dependence on petroleum," Burns said. "The U.S. Army is an important partner in validating GM's fuel cell technology in real use operation. Delivery of this vehicle is an important milestone in the Equinox Fuel Cell vehicle program announced last week, and in our ongoing relationship with the U.S. Army."

GM has a history of working with the Army on demonstrating and evaluating fuel cell vehicles. In April 2005, the U.S. Army took delivery of the Chevrolet Silverado Fuel Cell truck, the world's first compressed-hydrogen fuel cell pickup, for demonstration and evaluation in different climates and locations around the U.S. In addition to using the Chevrolet Equinox Fuel Cell vehicle to evaluate the performance of GM's latest fuel cell technology, the military will continue to obtain first-hand experience with the operation, maintenance and logistics of fuel cell vehicles. This vehicle is an engineered prototype of the 100 vehicle Chevrolet Equinox Fuel Cell market test fleet that GM will deploy to various customers beginning in the fall of 2007.

The U.S. Army has one of the largest fleets of vehicles in the world and GM produces more than half of the non-tactical U.S. military vehicles purchased each year. Improving fuel economy and reducing the logistics of the fuel supply chain could save millions of dollars.

U.S. Army Research, Development and Engineering Command (RDECOM)

The U.S. Army Research, Development and Engineering Command gets technology out of the laboratories and puts it into the hands of warfighters as quickly as possible. RDECOM manages eight laboratories and research, development and engineering centers, plus the U.S. Army Materiel Systems Analysis Activity, System of Systems Integration, international technology centers, and capability and technology integrated process teams.

RDECOM maintains liaisons to the field, hundreds of international agreements, and engineer and scientist exchange programs. RDECOM has more than 17,000 military, civilian and direct contractor personnel, a multi-billion dollar annual budget and is responsible for 75 percent of the Army's science and technology objectives. RDECOM provides direct support of the technical base to Future Combat Systems and Future Force, ensuring the nation has the protection it needs for the 21st century and beyond. More information on the U.S. Army Research, Development and Engineering Command can be found at www.rdecom.army.mil.

Posted by Frank at 2:18 PM

New Orleans Saints Sporting New Gold in First Home Game Post-Katrina

Saints featuring gold bow tie with naming of Chevrolet as official vehicle

NEW ORLEANS - The New Orleans Saints, famous for their black and gold team colors, soon will sport a new piece of gold in the shape of a bow tie starting with the first home game following Katrina on Monday, Sept. 25. The New Orleans Saints have signed a deal to make Chevrolet, America's No. 1 automotive brand, their official vehicle with exclusive automotive rights.

Chevy's first public role as the official vehicle of the New Orleans Saints comes Monday when the Saints play the Atlanta Falcons in their first home game since Hurricane Katrina. The game is being touted as a symbol of the city's rebirth. "General Motors was glad to make cash, vehicle and services contributions to the American Red Cross to help Hurricane Katrina victims, and now we're delighted to have Chevy be part of this symbolic event that helps celebrate New Orleans' return to the spotlight in such a positive way," said Chevrolet General Manager Ed Peper.

As part of the deal Chevrolet will feature vehicle displays in the Superdome, sponsor the Superdome's Chevrolet Tailgate Village, participate in pre-game on-field promotions, maintain an online presence with the Saints and display signage in key areas throughout the facility including scoreboards, the video marquee and halo boards. Chevrolet also will host a number of other activities engaging customers, dealers and Saints fans including Superdome events and dealership appearances.

"We're excited and proud for America's No. 1 automotive brand to be the official vehicle of the New Orleans Saints," said Peper. "Chevrolet has completely revamped its vehicle line-up and this is a perfect way for us to show customers Chevy's great new cars, trucks and SUVs."

Posted by Frank at 2:15 PM

Saturn Aura Web Ads "Fly" Customers into Local Showrooms

Customers receive a personal introduction from local store manager through Google click-to-play video ads

DETROIT – On Monday, Saturn launches a new Web-based advertising campaign for the Saturn Aura that provides potential customers a video introduction to personnel at their local retailer. With this campaign, for the first time the Internet delivers a localized welcome from a manager of a local Saturn store. As more customers are shopping and researching cars and trucks online, this campaign provides as much as possible a “personal” introduction to their nearest retailer.

“The new technology allows potential customers to visit their local Saturn retailer and see a video of that store’s general manager,” said Jill Lajdziak, Saturn general manager. “Essentially they know someone before they ever enter the store. Saturn always strives to bring the personal touch to our communications and this campaign allows us to further that approach.”

The campaign is running through Google’s click-to-play video ads on sites across Google’s network of content partners. The creative begins as Google Earth “flies” potential customers through the front door of their local retailer. Once inside, the general manager of the store greets them, and introduces a video on the Aura. The general manager then returns and invites potential owners to continue their experience by clicking a link to a Web site. From this location a guest can rotate the Aura, and links are provided to offer more detailed product information and directions to the retailer.

Google’s click-to-play video ads are user-initiated, provide accountability and measurability and can be targeted to thousands of sites across the Google Network. These ads are available through Google AdWords, Google’s search advertising program.

Goodby, Silverstein & Partners developed specific advertisements that leverage Google Earth and Google click-to-play video ads in order to deliver an introduction to a Web user's local Saturn retailer. In 22 stores across six market areas, advertisements were recorded individually to provide the local information. The six markets are Buffalo, N.Y. ; Dallas ; Harrisburg, Pa. ; Indianapolis ; Las Vegas, and Raleigh, N.C.

Goodby, Silverstein & Partners developed the ads for Saturn.

For a demonstration, go to http://www.goodbysilverstein.com/saturngoogle. On Sept. 25, you can visit http://www.saturn.com/videocampaign for additional demos.

Posted by Frank at 2:15 PM

Flint Engine South Begins Production Of Versatile 2007 GM 3.6L V-6 VVT Engine

Today, General Motors delivered on its 2004 promise to invest approximately $300 million in its Flint Engine South manufacturing plant, further strengthening a key GM manufacturing center and contributing to the state and local economy.

GM Flint South began production of the 3.6L V-6 with variable valve timing (VVT), which is used in the 2007 Cadillac CTS, SRX and STS; Saturn Outlook; GMC Acadia and slated for the 2008 Buick Enclave.

The 3.6L V-6 VVT is an all-aluminum, dual overhead camshaft engine with variable valve timing. The engine uses full four-cam phasing, rapid data processing and torque-based engine management to optimize power, fuel economy, emissions performance and exceptional smoothness.

“This investment further emphasizes one of the key points of the company’s turnaround plan – to keep raising the bar in the execution of great cars and trucks,” said John Buttermore, GM Powertrain vice president of manufacturing. “These engines provide great performance and value to GM vehicles. I commend the Flint Engine South team and the UAW for their excellent performance and spirit of camaraderie. This team’s hard work and dedication makes this day possible.”

“GM’s investment in the Flint Engine South plant underscores its commitment to Michigan, to the UAW and to the Flint community,” said UAW vice president Cal Rapson. “The new 3.6L V-6 engine being launched today is important to the future of GM and UAW Local 659 members who worked hard to make today’s launch a reality.”

“Through hard work and innovation, Michigan has been the automotive capital of the world for generations,” said Michigan Gov. Jennifer M. Granholm. "GM’s latest investment in Flint will not only positively impact the local community and its citizens, it is also a critical investment in Michigan’s future as the leader of automotive research, design and production. I am thrilled that the state and the City of Flint could help make this plant expansion possible."

Construction at Flint Engine South began at the end of 2004 and added approximately 500,000 square feet to the existing 760,000 square-foot facility for the production of the V-6 engine. The plant, with approximately 600 employees, is represented by UAW Local 659.

The technical highlights of the engine include aluminum engine block and cylinder heads, and dual overhead cams with four valves per cylinder.

"GM has been a longstanding member of the Flint community, and this investment represents the company’s faith in the people of Flint and its renewed commitment to build great vehicles here in Michigan," said Flint Mayor Don Williamson.

“Employees at Flint Engine South strive to help GM make some of the best powertrains in the world. We are very proud to work on this new engine and help GM position itself as a leader in the global automotive industry,” said Steve Finch, plant manager.

GM Flint Engine South also produces the 4.2L I-6 engine, which is used in the Buick Rainier, Chevrolet TrailBlazer, GMC Envoy and Saab 9-7X.

Posted by Frank at 2:15 PM

Report: Japanese Automakers Spending Estimated $1.7 Billion on New U.S. Plants

Japanese automakers are spending an estimated $1.7 billion in the construction of four new U.S. auto and auto parts manufacturing plants, that are expected to employ an additional 4,680 American workers once all four become fully operational, according to a new report from the Japanese Automobile Manufacturers Association.

In addition to these new investments, JAMA member companies are spending $382 million in two existing engine plants to increase their manufacturing capacity, according to the report.

"This investment underscores the extent of our members' commitment to satisfy American consumer demand for high quality, innovative products and to integrate our companies into the fabric of America," said William C. Duncan, JAMA USA General Director. The JAMA report, entitled "Japanese Automakers in America: New Plants, New Jobs, New Vehicles," is produced annually to document Japanese automakers' investment in America.

Posted by Frank at 2:14 PM

Renault-Nissan May Resume Talks with Ford

Renault-Nissan may resume talks with Ford should prospects of a potential alliance with General Motors continue to fade. Sources who asked not to be named said executives at both Renault-Nissan and Ford have been in touch in the past month about exploring a possible merger, reports Bloomberg.

While Ford's recent hiring of Mike Mulally as CEO makes an equity alliance less likely, a smaller link-up would remain possible, according to fixed income analyst Pete Hastings of Morgan Keegan & Co. in Memphis, TN.

Posted by Frank at 2:13 PM

Mercedes Set To Meet Profit Target

DaimlerChrysler Chairman Dieter Zetsche said yesterday the Mercedes Car Group division is set to reach its target for a 7 percent return on sales in 2007, reports The Associated Press.

Last year, the division posted a loss and a negative return on sales amid restructuring and lack of demand for the luxury brand's E-Class and C-Class models. Mercedes' return on sales in the first half of 2006 was 0.5 percent, according to Zetsche. Total vehicle sales at the division, which includes the Mercedes-Benz, Maybach, and Smart brands, are up 11 percent for the first eight months of 2006.

Posted by Frank at 2:13 PM

Japanese Automakers Explore Ethanol Options

While domestic automakers continue to aggressively promote ethanol, Japanese automakers are positioning themselves in case the fuel becomes more popular.

Nissan recently introduced its second flex-fuel vehicle capable of burning either E85 ethanol or gas; Toyota says it is looking heavily into whether it should develop its first flex fuel vehicle; and Honda has announced it found a breakthrough in developing ethanol out of plant waste.

More flex fuel vehicle choices from Japanese manufacturers will increase the likelihood more E85 filling stations will be developed in the U.S., reports USA Today.

Posted by Frank at 2:11 PM

Nissan Looks Into Safety Technology

Nissan is developing a technology that could come to the aid of drivers who worry about missing a red light or being hit by cars pulling out of hard-to-see places. The technology is unique compared to efforts from other automakers in that it takes advantage of sensors already in place to monitor traffic congestion in Japan, reports USA Today.

The vehicle-alert system, still in its experimental stage, uses the sensors to detect dangers such as cars unexpectedly zipping out. That information is then beamed into the driver's vehicle. The alert system also warns about upcoming yellow or red lights if the driver isn't slowing down.

Posted by Frank at 2:11 PM

September 21, 2006

Hydrogen cars to power rebirth for GM, exec says

General Motors will make a comeback via a new generation of hydrogen fuel cell-powered vehicles, set to arrive in showrooms as soon as 2011, according to vice chairman Bob Lutz. "This is to reestablish our technological credentials with the American public and the American media," Lutz said. "And it has a huge re-moralizing effect in the company as our people see how serious we are."

Link.

Posted by Frank at 2:43 PM

Chrysler reduces production by 135,000 vehicles

On the heels of a reported $1.27 billion third-quarter loss, DaimlerChrysler announced steep production cuts in the second half of 2006. The company said dealer shipments will be reduced to 290,000 vehicles for the current quarter.

Link.

Posted by Frank at 2:42 PM

Ford: Jaguar not for sale

Having cut 14,000 jobs in North America, Ford is denying reports it will sell luxury car division Jaguar as a further cost-cutting move. "Everything is being studied and looked at," the company said, while adding, "Jaguar is not for sale."

Link.

Posted by Frank at 2:41 PM

Report: GM and Ford mull alliance

A report that first appeared in Automotive News indicated that General Motors and Ford, both in the midst of ambitious restructuring schemes, have discussed some possible operating alliance. Executives at both automakers declined to comment on the report.

Link.

Posted by Frank at 2:40 PM

Will Chrysler end Dr. Z campaign?

Chrysler's $1.5 billion third-quarter loss could mean an end to the "Dr. Z" ad campaign starring parent company DaimlerChrysler AG chairman and CEO Dieter Zetsche. The campaign is currently on hiatus while the automaker runs ads touting its fall clearance sale.

Link.

Posted by Frank at 2:39 PM

Nissan stays positive amid sales decline

Nissan executives say they're confident the company's U.S. sales slump will end soon, thanks to a new lineup of vehicles due out this fall. Still, some analysts are concerned that the company may continue to struggle over the long term, because of the disruption caused by recently moving its North America headquarters from California to Tennessee.

Link.

Posted by Frank at 2:38 PM

Ford offers buyouts to hourly workers; two top executives quit

Ford Motor has reached a deal with the United Auto Workers to offer buyouts to all of its 75,500 hourly workers. The move is part of the company's revised restructuring plan, which is expected to result in large production cuts and other cost-cutting measures.

Two top executives -- Anne Stevens, EVP and COO of Ford -- The Americas, and Dave Szczupak, group VP of manufacturing for Ford -- The Americas, also have announced their resignations, leading to questions about possible conflicts with new CEO Alan Mulally -- an idea a Ford spokesman dismissed.

Link.

Posted by Frank at 2:36 PM

Gen-Y crams into subcompacts

Even as gas prices appear to be leveling off, more young Americans are opting to drive fuel-efficient subcompacts, especially new models like the Toyota Yaris, the Chevrolet Aveo and the Honda Fit. Autobytel.com analyst Chris Wardlaw told MarketWatch: "Generation Y is now starting to graduate from college and these are the kind of cars they can afford. Beyond that, the younger generation seems more concerned with environmental issues than generations before them."

Link.

Posted by Frank at 2:35 PM

Study: Better mileage equals more sales

A study by the University of Michigan's Transportation Research Institute estimates that domestic automakers could collectively lift their yearly profits by $2 billion if they built cars that outperformed federal minimum fuel economy standards.

Link.

Posted by Frank at 2:34 PM

NHTSA to require stability control technology on new cars

A new National Highway Traffic Safety Administration preliminary regulation will require electronic stability control technology on all new vehicles.

The technology, which helps stop vehicles from veering out of control and rolling over, could prevent up to 10,000 deaths a year if all vehicles were equipped, according to the Insurance Institute for Highway Safety. The systems use electronic sensors to prevent rollover by activating brakes on individual wheels and slowing the engine when oversteer is detected.

Link.

Posted by Frank at 2:33 PM

Automakers join iPod bandwagon, provide connectivity

Automakers are slowly integrating iPod technologies into their product lines, and a recent J.D. Power and Associates survey found that 60% of iPod owners are willing to shell out $150 for the privilege of having an iPod-ready vehicle.

Some companies, such as Toyota, already have MP3 audio inputs in their cars, but General Motors plans to offer an iPod connectivity option in about 70% of its 2007 model year cars.

Link.

Posted by Frank at 2:32 PM

Better management can improve dealer profits

Jim Leman writes that dealers who approach parts and service "from a numbers perspective" while integrating service reminder programs to alert existing customers of scheduled maintenance will see improved profits.

Link.

Posted by Frank at 2:31 PM

Ghosn on GM alliance, management style

Carlos Ghosn, the much buzzed about chief executive of Renault and Nissan who is in talks to work with troubled General Motors, talks to BusinessWeek about a possible alliance with a U.S. automaker, his management style and the challenge of fixing problems related to quality.

Link.

Posted by Frank at 2:30 PM

Aston Martin Head Says He Wants to Buy Brand

Ulrich Bez, the head of Ford's Aston Martin brand said that the automaker is likely to be sold before the end of the year and that he wants to buy it, reports Reuters.

Bez told the German paper, Frankfurter Allgemeine Zeitung, that he thought Ford would remain a shareholder with about a 10 percent stake in the automaker. The Zeitung said Aston Martin's worth was estimated at $1 billion and that Bez had already secured financial backing for the possible sale. The Zeitung also reported that Ford wanted to get more offers.

Posted by Frank at 2:29 PM

Renault-Nissan-GM Talks "Bogged Down"

With a mid-October deadline looming, talks between Renault-Nissan and General Motors on a possible alliance appear to be bogged down, as the two sides have yet to agree on major synergies in purchasing, platform-sharing, and manufacturing capacity, reports The Detroit News.

Nissan CEO Carlos Ghosn has said the combined purchasing power of GM, Renault, and Nissan could save the three companies up to $5 billion per year. However, savings of that magnitude would require the three companies to share some common vehicle platforms and integrate much of their product development process, and GM has yet to fully endorse that level of cooperation, according to the paper. The next meeting of the study teams for the three automakers is set for late this month during the Paris Auto Show, with all sides agreeing that the talks will wrap up by October 15.

Posted by Frank at 2:29 PM

California Files Lawsuit Against Automakers Over Global Warming

California Attorney General Bill Lockyer filed a public-nuisance lawsuit on Wednesday against the nation's top six automakers -- General Motors, Toyota, Ford, DaimlerChrysler, Honda and Nissan -- alleging their products release dangerous greenhouse gases and foster global warming.

The automakers named in the suit are responsible for producing 88 percent of the vehicles sold in the U.S. so far this year, reports USA Today. An unspecified amount is being sought by the state for the "billions of dollars in damages" from global warming caused by cars, the suit claims.

In response, Gloria Berquist of the Alliance of Automotive Manufacturers said that the industry has embraced clean diesel, flexible fuels and hybrids and has more than 9 million vehicles on the roads that use one of those advanced technologies. This type of lawsuit requires courts to go beyond their jurisdiction and "opens the door to lawsuits targeting any activity that uses fossil fuel for energy," the Alliance said. A similar lawsuit was filed in 2004 by eight state attorneys general and the city of New York against utilities, alleging that smokestack pollution increases global warming. That lawsuit was dismissed.

Posted by Frank at 2:28 PM

Toyota Ups Profit, Sales Forecast

Toyota on Wednesday lifted its interim net profit outlook by a third, and mapped out a plan to roll out new strategic cars and boost plant efficiencies. The automaker forecasted global vehicle sales to grow 11 percent to 9.8 million units by 2008, supported by planed additions of 1.13 million units in output capacity worldwide, reports Reuters.

In North America, Toyota expects sales to grow to 3 million units by 2008 as it will introduce models to compete in the pickup truck segment. Toyota President Katsuaki Watanabe also noted that the automaker aims to grab a bigger share of younger buyers with the launch of more cars into its Scion youth brand.

Posted by Frank at 2:26 PM

September 20, 2006

Lexus Continues Personalized Settings for 2007 Model Line

All Lexus models for 2007 will continue to offer the complimentary Personalized Settings service that was launched across the model line for 2005. Depending on the Lexus model, the Lexus dealer can make up to 16 different adjustments to the electric and electronic systems on the vehicle. Settings that can be customized according to personal preference include interior lighting, window and moonroof operation, tilt steering wheel position and door lock control.

"Customer preference continues to be a top priority for Lexus," said Bob Carter, Lexus group vice president and general manager. "With Lexus Personalized Settings, we give our customer additional choices on how to set a vehicle's various convenience features according to personal preference."

At the time of purchase or lease, the Lexus customer is presented with a pamphlet describing all the possible settings that the dealer can adjust on the selected model. Examples include choices for how the power windows, moonroof and door locks operate with the remote key, and how the tilt and telescoping steering wheel responds when the engine is turned on or off.

In most Lexus vehicles, the tilt and telescoping steering wheel is set to move up and away from the driver when the transmission shift lever is placed in park and the ignition is turned off. This popular feature is offered to help the driver to move in and out of the vehicle with ease, but it can also be turned off by changing the setting so the steering wheel remains stationary.

The Personalized Settings feature offers several options for operating the power door locks and windows with the remote key. The standard unlock mode for most 2006 models unlocks all doors by pressing the UNLOCK button once on the remote. The customer can choose to have this setting changed so only the driver side door unlocks after pressing the UNLOCK button once, and then unlocking the rest of the doors by pressing the button a second time.

In the standard mode, all the power windows will roll down and the moonroof (if equipped) will slide open when the customer presses the UNLOCK button for 2.5 seconds with all doors unlocked. The customer can also elect to turn off this feature. The moonroof operation from the remote key can also be set to open when the UNLOCK button is pressed for 2.5 seconds and to tilt or slide according to the customer's preference.

Lexus Personalized Settings also allow lighting systems to be adjusted for added convenience. Cabin illumination can be adjusted to stay on for 7.5, 15 or 30 seconds after a door is closed. The length of time the headlights stay on once the ignition is shut off (with all doors closed and headlights in the ON or AUTO position) can be set at 30, 60 or 90 seconds. The customer may also choose to have the headlamps turn off as soon as the ignition is shut off and the driver's door is opened. In addition, the sensitivity of the automatic headlights can be adjusted to turn on under darker or lighter ambient light conditions.

On the RX 350 and RX 400h luxury utility vehicles, the customer can select different settings for how the power rear liftgate operates. For example, the standard setting for opening the rear power door is to unlock all doors first. If the customer prefers, this can be changed to allow the rear door to open without unlocking all the doors. In addition, settings can be adjusted for the back door buzzer's sound volume and number of beeps.

All programming of Lexus Personalized Settings must be completed by a Lexus Dealer and requires a special tool. The complimentary service is a one-time service available for up to 12 months from the date of purchase or lease of a new Lexus vehicle. Additional adjustments to Personalized Settings after the initial 12-month period can be made for an additional charge.

Posted by Frank at 12:33 PM

2007 Lexus RX 400h Introduces New Interior Features

Lexus inaugurated a new era in luxury vehicles with the introduction of the 2006 RX 400h, the world's first gas/electric hybrid-powered luxury utility vehicle. Lexus has broadened the RX 400h's appeal with the addition of a new front-wheel-drive model and revamped offerings in both standard and optional equipment.

The RX 400h sold nearly 30,000 units in its first full year on the market—more than some conventionally powered luxury SUVs—accounting for nearly 25 percent of all RX model sales. Significant both for being the first Lexus hybrid vehicle as well as for launching a new era in luxury vehicles, the RX 400h, featuring Lexus Hybrid Drive technology, set a new benchmark for luxury SUV performance and environmental compatibility.

"Lexus launched the 2006 RX 400h as a fully equipped all-wheel-drive model to showcase the unique blend of surprising performance, indulgent luxury and advanced user technology possible with a hybrid luxury vehicle," said Bob Carter, Lexus group vice president and general manager. "For 2007, Lexus is broadening this breakthrough vehicle's appeal as we further solidify the brand's luxury hybrid leadership by also introducing GS and LS hybrid models."

A true leap forward in hybrid technology with its enhanced-performance dimension, the RX hybrid combines the power of a 3.3-liter V6 gasoline engine and an electric drive motor to deliver performance on par with V8-powered luxury SUVs—but with far better fuel efficiency. The all-wheel-drive RX 400h's EPA-estimated city/highway rating is 31/27 mpg, with a city rating of more than double that of most V8 luxury SUVs. The EPA-estimated combined fuel economy rating of 29 mpg exceeds the average for new compact sedans. The RX 400h front-wheel-drive model has an EPA-estimated fuel-economy rating of 32 mpg city/27 mpg highway.

Additionally, the RX 400h achieves Super Ultra Low Emission Vehicle (SULEV) certification in California (Tier 2-Bin 3 in other states), producing nearly 70 percent fewer smog-forming emissions than conventionally powered vehicles. The RX 400h is also certified as a zero evaporative emission vehicle in California and those states adopting California standards.

Seamless power delivery of the hybrid powertrain is another plus for the RX 400h, extending even smoother driving than conventionally powered vehicles. The generous combination of engine and electric-motor torque makes city and highway driving seem effortless, with particularly impressive 30-50 mph passing power.

Visually, the RX 400h differs in subtle ways from the RX 350. The RX 400h features its own grille design, a different front fascia with additional air intake and round foglamps, and Light Emitting Diode (LED) tail lamps. Specific suspension tuning gives the RX 400h sportier handling than the RX 350. Inside, in place of a tachometer, a power meter displays the level of power generated by the hybrid powertrain. The driver can also monitor the gas-electric power distribution on the multi-information display or on the optional navigation system's seven-inch touch panel display screen.

Wider Choices for 2007
Revised badging on the 2007 RX 400h includes a blue "400h" on the rear door. The blue badge color will be a consistent feature on all Lexus hybrid models. Standard wheels are now 17-inch aluminum alloy, with 18-inch wheels optionally available.

The RX 400h now closely follows the RX 350 in terms of standard and optional equipment by featuring a standard high-quality fabric interior, with leather trim available in several option packages. The RX 400h gains a standard 10-way power front-passenger seat in place of the previous eight-way seat, adding power lumbar adjustment. In addition to the standard brushed aluminum interior accents, customers can now also specify wood trim with any interior color for the 2007 model.

A number of other features previously standard on the 2006 RX 400h are now offered separately or in option packages in the 2007 model, including: power tilt/telescope steering wheel with memory; power tilt/slide moonroof with one-touch open/close feature and jam protection; memory for driver's seat and outside mirrors; towing-preparation package; roof rack and roof rails; and Dynamic Laser Cruise Control, which measures and maintains a set distance from the vehicle traveling ahead.

The fifth-generation touch-screen Lexus DVD Navigation System with rear back-up camera integrates Bluetooth® wireless capability and voice activation and is now offered in an option package with the Mark Levinson® audio system. Customers can order High Intensity Discharge (HID) headlamps with the Adaptive Front-lighting System (AFS), which helps to illuminate a turn or curve as the driver steers into it, as a stand-alone option for 2007. The available DVD rear-seat entertainment system features a new, larger nine-inch LCD screen.

Lexus Hybrid Drive Technology
The Lexus Hybrid Drive system is one of the most advanced powertrains in the world, yet it operates so seamlessly that it enhances the luxury experience rather than calling attention to itself. The system combines a V6 engine with a high-torque electric drive motor-generator. In the all-wheel-drive model only, an additional, rear-mounted electric-drive motor generator provides on-road all-wheel-drive capability.

With a combined system output of approximately 268 horsepower, and more significantly, 3,500 lb.-ft. of axle torque at launch, the RX 400h delivers rapid acceleration. At 7.3 seconds (7.5 for all-wheel drive model), acceleration from zero to 60 mph is better than many V8-powered competitors.

The Lexus RX 400h is defined as a "full hybrid," which means that it is capable of
operating in electric-only or gas-engine-only modes as well as a mode that combines the power of the gas engine and electric motor. Lexus hybrid technology allows extended electric-mode operation during low speed or stop-and-go driving conditions, reducing fuel consumption and noise. In contrast, other hybrid technologies require constant gas-engine operation.

The RX 400h uses a 3.3-liter V6 gas engine with modifications to the Variable Valve Timing with intelligence (VVT-i) and Electronic Throttle Control (ETC) systems to promote smooth integration with the hybrid system. Energy is stored by a 288-volt DC Nickel Metal Hydride (Ni-MH) battery pack that fits neatly under the rear seat. The battery's power is directed through a "boost converter" that efficiently raises voltage to 650V DC. An inverter changes this to 650V AC, providing its elevated power to a front-mounted 123-kW electric motor that turns as high as 12,400 rpm.

The RX 400h front-wheel-drive model's hybrid powertrain employs two motor-generators. Known as MG1 and MG2, each one performs specific functions and each does double duty as motors and generators (although MG1 is a starter and provides no motive force). The engine-driven generator (MG1) can charge the battery pack or power other electric motors as needed. The all-wheel-drive RX 400h adds a third motor-generator, MGR, to drive the rear wheels.

Powerful Partnership
Power from the gas engine and front electric drive motor (MG2) is distributed to the drive wheels via a planetary gear-type continuously variable transmission, which eliminates specific gear ratios. Two planetary gear units are used in the system. The Power-Split unit divides the engine's drive force two ways: one to drive the wheels and the other to drive MG1 so it may function as a generator. The Motor Speed Reduction unit reduces the speed of MG2 and increases its drive torque, significantly boosting acceleration performance. MG2 produces peak torque from zero-to-1,500 rpm, giving the RX 400h powerful and instantaneous response that will be felt in low- and mid-speed performance, especially in 30-50 mph merging and passing maneuvers.

In addition to its motor-generator duties, MG1 adds two functions: one, as a starter motor for the gas engine; and two, as a regulator for the amount of electrical power it generates (which varies its rpm). MG1 controls the output speed of the transaxle through the planetary gearset – without clutches or a viscous coupling. This is one of the key elements of the hybrid powertrain and is how it eliminates the "shift shock" that is typically felt as even the most refined modern automatic transmissions change gears.

The all-wheel-drive model uniquely generates rear-wheel power with a separate 50-kW electric motor (MGR) that provides up to 650 lb.-ft. of additional drive torque on demand. Thus, the RX 400h does not require power-transfer gearing or a driveshaft from the front. The system electronically varies front and rear torque distribution depending on traction conditions.

The power-steering pump, water pump and air-conditioning compressor are driven electrically rather than by the engine. This is necessary because the gas engine often shuts down – a fuel-saving benefit of the hybrid system – especially when the vehicle is stopped or driven slowly through traffic. Driving these components electrically notably reduces parasitic losses to the engine and improves fuel consumption.

A regenerative-braking system further boosts system efficiency. When the RX 400h is coasting or its brakes are applied, the electric motors function as generators, capturing kinetic energy that would normally be lost as heat through the brakes and transforming it into useable electricity to recharge the batteries.

Proactive Vehicle Stability Control
The RX 400h was the first Lexus model to feature Vehicle Dynamics Integrated Management (VDIM). This new vehicle stability control system goes well beyond conventional controls that simply react to challenging conditions. Instead, VDIM anticipates loss of vehicle control in virtually any direction and can make corrections while allowing higher dynamic capability.

Electronically Controlled Brakes (ECB) are a vital element of VDIM. This advanced braking system translates brake pedal stroke speed and pressure and generates the precise amount of combined electric regeneration and hydraulic pressure needed for virtually any driving condition.

Under guidance from VDIM, such precise brake control at individual wheels helps allow more optimized operation of the vehicle's dynamic handling systems that employ the brakes, including Anti-lock Braking System (ABS), Brake Assist, Vehicle Stability Control (VSC) and Traction Control (TRAC). VDIM also interfaces with the electronic-throttle control system, allowing it to modify vehicle power when needed, and a new Electric Power Steering (EPS) system to help optimize steering assist for individual situations.

EPS uses a DC motor and gear-reduction system built into the steering gear
housing to provide steering assist. This compact unit contributes to fuel economy by eliminating the traditional power-steering pump and by providing computer-controlled assist only when called for by the driver. EPS also allows a more precise and timely control of steering assist than conventional engine-driven hydraulic systems.

VDIM continuously calculates vehicle motion based on signals from a yaw rate and deceleration sensor, speed sensor and steering sensor. Using these inputs, VDIM controls all of the vehicle's dynamic handling systems and can employ them collectively and seamlessly, which can allow it to quickly detect the onset of a loss of traction in turns and correct it. The ability to operate proactively means that corrections to vehicle handling are typically faster, more accurate and subtler than traditional systems, making VDIM feel smoother and essentially transparent to the driver.

Comprehensive Safety Systems
The RX 400h features the same passive-safety protection for occupants as the
RX 350 model. A high-strength cabin design and comprehensive Supplemental Restraint System (SRS) are designed to help provide a high level of crash-energy management for the occupants. SRS includes advanced front airbags for the driver and passenger, a knee airbag for the driver and front-seat-mounted side airbags designed to help manage impact forces to the torso, abdomen and pelvis. The front-airbag technology takes into account several factors, such as crash severity, front passenger weight and driver-seat position on the seat track.

Side-curtain airbags are designed to help offer additional crash energy management for the front- and rear-seat occupants. A roll sensor signals the side- curtain airbags to inflate if a predetermined threshold of vehicle tip-up is detected.

Visibility-enhancing technologies enhance safety in the RX 400h. The front side windows feature a water-repellant surface that helps to bead rainwater.

Lexus Luxury and Impressive Utility
The RX 400h does not sacrifice space, comfort or versatility to deliver the benefits of hybrid technology. The rear seatbacks feature a versatile 40/20/40-split design, and the seats offer both sliding and reclining adjustments. The approximately 38-cubic-foot rear-cargo capacity expands to nearly 85 cubic feet with the rear seatbacks folded down. An automatic retracting tonneau cover adds a measure of security and convenience to the cargo area.

Lexus' craftsmanship and renowned attention to detail provide true luxury by design. Standard features include dual-zone automatic climate control and 10-way power front seats with memory. The steering wheel features easy-to-use controls for the audio system, trip computer and multi-information display in the speedometer. A rear back-up camera, part of the available navigation package, projects a color image of what the camera lens can detect behind the vehicle onto the navigation screen when reverse gear is engaged.

Because Lexus luxury also means outstanding convenience, the RX 400h comes equipped as standard with an auto-dimming rearview mirror with an integrated digital compass; auto-dimming, heated exterior mirrors; a sliding center console to enhance roominess; a power-rear liftgate; and integrated Homelink® transmitter. Comfort and convenience extend to the smallest details in the RX 400h, such as adjustable lights in the visor vanity mirrors and illuminated front cupholders.

The standard Lexus Premium Audio system features a standard in-dash six-disc CD changer. For the discerning audiophile, the supremely quiet interior of the RX 400h provides the ideal environment to enjoy the optional Mark Levinson® audio system that features 11 speakers and an in-dash, six-disc CD changer. A sound-positioning feature optimizes speaker usage depending on occupant location. Rear passengers can enjoy the optional factory-installed rear-seat DVD entertainment system with individual wireless headphones and, for 2007, a larger nine-inch LCD screen.

Fifth-Generation Navigation System
For 2007, the optionally available fifth generation Navigation System includes voice-recognition that allows the driver to input a desired destination by voice command while driving. Visual support is greatly enhanced, with a central VGA screen that features a high resolution 800 x 480 pixel display in 32,000 colors. On-screen details are crisp and clean, and maps and roads include 3D shadow effects.

The enhanced navigation system adds Spanish to the already available English and French text display options. The user can select the language preference at system start-up. System functions include multiple route calculation, route preview, simplified highway junction graphics and a dual-map screen mode.

Posted by Frank at 12:31 PM

Lexus SC 430 Offers Ultimate Convertible Luxury

The Lexus SC 430 brings luxury, performance and high technology together in a classically styled hardtop convertible.

In the brand's tradition of continuous improvement, the SC 430 gains several safety and technical enhancements for 2007, including a knee airbag for both driver and front passenger, a front-passenger-seat weight-detection sensor for airbag deployment, front-passenger seatbelt pre-tensioner a new uniblade windshield wiper, as well as new exterior color and wheel options.

In addition, the SC 430 achieves Ultra-Low Emissions Vehicle II (ULEV II) certification for 2007, a testament to the advanced technology in its powerful 4.3-liter V8 engine and six-speed automatic transmission. Accenting the SC 430's unique styling, the 2007 model gains a new Liquid Graphite finish 18-inch wheel option.

With the push of a button, the retractable hardtop transforms the SC 430 from a coupe into a convertible in less than 25 seconds. The SC 430 had introduced revised front-end styling for 2006 to reflect the brand's new design direction.

Lexus has always paid special attention to how color can convey elegance and luxury, and for 2007 introduces three new hues to the SC 430's palette: Obsidian replaces Black Onyx; Black Sapphire replaces Blue Onyx Pearl, and Starfire Pearl replaces White Gold Crystal. The SC 430 offers a total of nine exterior colors and four interior leather trim colors.

Highlighting this model's role as a prestige leader, Lexus will once again offer a limited-production Pebble Beach Edition SC 430. Now in its fourth year, the 2007 special edition SC will feature Starfire Pearl exterior paint with an exclusive Pimento Red leather trim and 18-inch G-Spider alloy wheels.

Consistently ranked as an auto industry quality leader, the SC 430 was most recently named the highest ranked model in the Premium Sporty segment in the J.D. Power and Associates 2006 Vehicle Dependability StudySM (VDS). A Lexus model finished highest-ranked in four segments.

"The SC 430 is truly an attention getter, not just for its stand-out styling, but for its scintillating performance and pure luxury flavor," said Bob Carter, Lexus group vice president and general manager. "The SC 430 is also a trendsetter, having been the first of a number of hardtop convertibles in the prestige luxury segment."

Engineered for Stirring Performance
Designed as a convertible from the start, the SC 430's structure provides outstanding strength whether the retractable hardtop is up or down. The rigid structure allowed Lexus to tune the front and rear double-wishbone independent suspension to deliver both responsive handling and its signature smooth ride. The 53/47 weight distribution helps deliver optimal balance for confident steering response and impressive agility, aided by standard 18-inch wheels with 245/40ZR18 Z-rated Dunlop tires. All-season and summer run-flat tires are available as an option.

Elegant Power
The rear-wheel-drive SC 430 is powered by an aluminum, double-overhead cam (DOHC) 4.3-liter V8 engine that produces 288 horsepower and 317 lb.-ft. of peak torque. Power is channeled through a six-speed automatic transmission and is sufficient to propel the SC 430 from zero-to-60 mph in just 5.8 seconds.

The SC 430's V8, in addition to its ample power, is a paragon of smoothness and graceful response. Continuously Variable Valve Timing with intelligence (VVT-i) helps eliminate the compromise between low-end torque and high-rpm horsepower by optimizing valve overlap throughout the engine's speed range. The Intuitive Powertrain Control works with the Electronic Throttle Control to help smooth out acceleration from a standing start.

The six-speed automatic transmission employs Shift Logic Control to respond to road grade and acceleration/deceleration activity, holding gears or downshifting on hills to help provide optimal engine power or a braking effect. The sequential-shift feature allows the driver to enjoy a more involved driving experience by controlling gearshifts manually when desired.

Lexus Safety and Security
The Lexus SC 430 matches its performance capability with the brand's renowned attention to safety and security. The Supplemental Restraint System (SRS) includes dual front airbags and front seat-mounted side airbags. A front-passenger-seat weight detection sensor and a seatbelt tension sensor help determine when the passenger airbag should be deployed. The newly added front-knee airbags for 2007 help provide further injury-reduction potential in the SC 430.

An array of dynamic handling aids helps give the SC 430 driver the tools for optimal vehicle control: a four-sensor, four-channel Anti-lock Braking System (ABS); Electronic Brake-force Distribution (EBD); Brake Assist, and Vehicle Stability Control (VSC) with traction control (TRAC). EBD monitors all four wheels during braking and varies brake pressure according to the load on each wheel. Brake Assist is designed to determine if the driver is attempting emergency braking, and if the driver has not stepped firmly enough on the brake pedal to engage ABS, it applies increased braking power until pedal pressure is released.

VSC helps control lateral traction while cornering on slippery or dry road surfaces by using a combination of throttle intervention and applying individual wheel braking to help control any discrepancy between where the driver is steering and where the vehicle is heading. Integrated with VSC, TRAC is designed to help limit rear-wheel spin on slippery road surfaces.

Seeing Around Corners
The Lexus safety portfolio includes a number of technologies designed to enhance driver visibility. The SC 430 was among the first Lexus models to gain the advanced Adaptive Front lighting System (AFS) that helps to enhance nighttime visibility in turns and curves. In the SC 430, a central controller calculates the optimum lighting direction based on input from vehicle speed and steering angle and swivels the right and left headlights independently. A self-leveling feature (similar to HID) automatically levels the lights depending on road conditions. An AFS on/off switch allows the driver to disengage the system at any time.

Other SC 430 safety and visibility features include the new uniblade windshield wiper, daytime-running lights, standard fog lamps and projector High-Intensity Discharge (HID) headlights with auto levelers.

Definitive Luxury
The SC 430's ultra-luxurious interior, with its plush combination of natural materials including leather and wood trim, took inspiration from high-end, custom-made yachts. Semi-aniline leather trims not only the seats but also the door armrests, console cover, and front seat-belt presenters. This hand-stitched leather trim is available in four colors, including camel, black, saddle, and ecru.

Genuine wood trim is used liberally throughout the SC 430 interior, including the center console, doors and instrument panel, plus a matching wood-trim shift knob and a wood-trim cover panel for the dual front cup holders. A dark brown wood color called Espresso is paired with the camel color leather-trim interior. Walnut wood trim is used with the ecru, saddle and black leather-trim interiors.

The sporty instrument gauge panel is complemented by the same steering-wheel design used in the GS sedans. This luxurious wood and leather-trimmed wheel features a power tilt-telescope adjustment and integrated cruise control and audio switches. Reflecting the brand's meticulous attention to convenience, the steering wheel automatically tilts away when the ignition is turned off to make exiting and reentry easier, then returns to its memory position when the car is started again.

The SC 430's sumptuous interior setting is so well equipped that there are no options; the only factory options for the SC 430 include a rear spoiler, run-flat tires and a different wheel design. Front occupants enjoy the comfort of 10-way power-adjustable heated seats. Electrically powered, wood-trimmed access doors conceal both the audio system head unit and the navigation system.

The SC 430's advanced climate-control system has been specifically designed for a convertible environment. It adjusts airflow and temperature automatically, differentiating between top-up and top-down driving needs and taking into account the exterior temperature to help ensure occupant comfort.

Navigation and High-End Audio Are SC Standards
Like all Lexus models, the SC 430 integrates advanced technology that is easy to use and genuinely enhances the driving and ownership experience. The standard DVD-based Lexus Navigation System offers a voice-command feature that allows hands-free use and features easy-to-understand graphics and phone-number-based address location. The map database for Chicago, Detroit, Los Angeles, and New York includes a "building footprint" display feature that can show graphic representations of buildings and structures to help the driver identify surroundings. The central wide-format color display offers a split-screen option and also adjusts seven degrees up or down to help minimize sun glare.

The SC 430 comes equipped as standard with an audiophile's dream, a premium Mark Levinson® audio system. Like the climate control system, the SC 430's Mark Levinson system has been configured to self-optimize performance for top-up or top-down driving. Designed by one of the audio field's legendary innovative brands, the SC 430's system uses a seven-channel DSP 240-watt amplifier and nine strategically located speakers to turn the car's interior into a private concert hall. System equalization automatically adjusts when the roof is lowered to compensate for the changed acoustics and ambient noise levels, and it returns to its original levels when the roof is raised.

Posted by Frank at 12:26 PM

Lexus 2007 Technology Roundup: All-Road/Off-Road Travel

Lexus integrates advanced technology in all its vehicles, with a focus on ease of use, more comfort, and more driving pleasure. The brand's reputation for quality applies to every vehicle feature and system, and any technology that the customer contacts must be easy to understand and use.

Following is a review of some of the advanced technology featured in 2007 Lexus models:

All-Road/Off-Road Travel

Adjustable Suspension
The LS premium luxury sedans and the RX 350 luxury utility vehicle offer an optional air suspension system designed to enhance handling, driving comfort and versatility. Automatic load leveling helps to ensure generous suspension travel and preserve ride comfort. Four driver-selectable height settings allow the driver to tailor the RX 350 to specific driving conditions or needs.

The GX 470 features Rear Air Suspension for increased ride comfort over various road surfaces. In addition, the Rear Adjustable Height Control (RAHC) is included to lower the rear by 1.2 inches or raise it by 1.6 inches for easier loading and unloading.

The LX 470's standard hydraulic Adjustable Height Control (AHC) allows the driver to raise the vehicle to help handle rough off-road terrain and to lower it for easy entry and exit. A height-control switch and light indicate current suspension height and the light flashes when height changes occur.

For off-road travel, switching to high increases the angle of approach from 30 to 32 degrees and the angle of departure from 23 to 26 degrees to help the vehicle negotiate obstacles.

The LX 470 will go into extra high mode if it is in low range and traveling over rough terrain, with the height rising automatically by 1.2 inches at the front and approximately 1.8 inches in the rear.

If set in high mode, the suspension will automatically lower when the LX 470 exceeds 18.6 mph, a more than adequate speed for rigorous off-road conditions.

Kinetic Dynamic Suspension System (KDSS)
The GX 470's available Kinetic Dynamic Suspension System (KDSS) enhances the vehicle's on-road ride and handling and off-highway capability. Electronically controlled hydraulic cylinders help vary the degree of sway resistance provided by the front and rear stabilizer bars. KDSS helps provide more sway stiffness when needed for crisp handling response and less sway resistance to ensure comfort and traction over uneven road surfaces.

The GX 470 also features two systems to help control the vehicle in rugged driving conditions. Downhill Assist Control (DAC) augments the low-speed descending ability in low range by helping to hold the vehicle to a comfortably low target speed with no intervention from the driver. The Hill-start Assist Control (HAC) system helps provide additional control when starting up an incline by gently applying the brakes if the vehicle starts to roll backward.

Posted by Frank at 12:20 PM

Lexus 2007 Technology Roundup: Entertainment, Navigation and Security

Following is a review of some of the advanced technology featured in 2007 Lexus models:

Entertainment, Navigation and Security

XM Satellite Radio
An XM Satellite Radio system, which provides CD-quality sound and a wide selection of music and news/talk stations coast to coast, is available in most 2007 Lexus models. XM Satellite Radio helps ensure that the owner's preferred stations remain available continuously, eliminating the need to search for new stations when driving long distances. About half of the available stations broadcast without commercials. The audio system display can show the current song and artist.

DVD Navigation System
Lexus offers a DVD-based navigation system in all models for 2007 (standard in LX 470 and SC 430) except the LS sedans which feature HDD. In all DVD applications, a single DVD holds all of the map data for the contiguous United States and select areas in Canada. All Lexus navigation systems feature voice recognition.

The Lexus fifth-generation navigation system available in most models offers enhanced usability, particularly through the voice-recognition technology. Voice recognition allows the driver to input the destination by voice command, even while driving. The upgraded voice-recognition technology also allows the user to select the nearest point of interest (POI) as the destination.

The fifth-generation Lexus navigation system still incorporates features from previous systems that help make finding destinations easier. One such feature, “building footprint display” for several major cities, can provide a graphic representation of the buildings near the selected destination or along a route to help the driver identify surroundings. The system also shares the phone number-based business address location feature from other Lexus navigation systems.

The newest navigation system offers Spanish for the voice prompt feature, along with English and French. The user can select language preference at system start-up. All Lexus navigation systems use a high-speed computer that offers quick route calculation (an average of five seconds) and fast map scrolling.

Convenience features include multi-route calculation, route preview, simplified highway junction graphics and a dual-map screen mode. The Freeway Lane Guidance feature will alert the driver to the best lane for an upcoming exit. Additional functions of the navigation system vary by vehicle.

Bluetooth® wireless technology integrates with the navigation system to allow the transfer of personal phone books. The driver can make hands-free phone calls via its touch-screen control panel. Customers can place a handset-free call by either using the keypad on the navigation system to dial a number, selecting their handset phonebook stored in one of two phonebook settings, selecting a point of interest or by using the one-touch dial feature. To help reduce driver distraction, the one-touch dial feature is the only dialing function that a customer can access when the vehicle is in operation. The customer can also use controls on the steering wheel to answer and end calls as well as to adjust call volume.

Anti-Theft System
Lexus equips all its 2007 models with an advanced remote keyless entry and a security system with immobilizer. Only the correct key will start a Lexus vehicle. For convenience, Lexus integrated the remote lock/unlock unit into the key so there is no separate, bulky remote unit to crowd the customer's pocket or purse.

SmartAccess
Standard in the new-generation LS, ES 350, GS and IS sedans, SmartAccess allows the driver to unlock the car simply by pulling on the door handle (with the remote control carried in pocket or purse) and then start the vehicle at the touch of a button or twist of a knob. The SmartAccess key fob, carried in the driver's pocket, transmits a radio signal to onboard antennas, authorizing the security system to unlock the car and permit engine start. The system includes a SmartAccess key wallet card that allows the driver to unlock and start the car if the main key fob is lost.

Mark Levinson® Audio
Lexus is the only automaker to offer an OEM mobile audio system by Mark Levinson. Audiophiles have recognized the Mark Levinson brand as a leader in high-end home audio components since the early 1970s.

Mark Levinson Premium Audio is standard in the SC 430 and LX 470 and is available in all other Lexus models in conjunction with the optional navigation system. The Mark Levinson systems feature discrete amplifier design with ultra-low crossover distortion. All occupants enjoy optimal sound quality no matter where they are sitting.

The new-generation ES 350, IS and GS models offer a new Mark Levinson Premium Surround Sound audio system featuring a maximum of 300 watts of power for ES and IS and 330 watts on the GS's system. These models feature 14 speakers (including a center speaker and subwoofer) and 7.1-channel speaker architecture. Specifications vary by model. In the LX 470 and the ES 350, GS and IS sedans equipped with Mark Levinson audio systems, the display screen provides an in-car theater. With the transmission in Park and the parking brake set, passengers can view a DVD movie on the navigation screen.

The new LS 460 and LS 460 L offers a specially developed 19-speaker, 450-watt, discrete 5.1 Mark Levinson® Reference Surround sound audio system, creating a new benchmark for automotive sound systems with its theater-level entertainment experience.

Rear-Seat Entertainment
All Lexus SUVs offer an optional rear-seat DVD entertainment system, which plays movies on an LCD screen that deploys from the headliner in front of the second-row seats. Two sets of wireless headphones and a remote control are included with the option. For 2007, the system in the RX and GX models has been upgraded with a larger 9-inch wide-format screen.

Posted by Frank at 12:20 PM

Lexus 2007 Technology Roundup: Comfort and Convenience

Following is a review of some of the advanced technology featured in 2007 Lexus models:

Comfort and Convenience

Active-Control Engine Mount
In the ES 350 sedan and the RX luxury utility vehicles, an active engine mount helps keep even the smallest vibrations from reaching the passenger compartment. A solenoid-controlled diaphragm produces pulses equal-to-but-opposite those of the engine, helping to dampen vibration with every power stroke.

Rear Back-Up Camera
All 2007 Lexus models offer a rear back-up camera that provides an extra measure of confidence when reversing the vehicle. The rear back-up camera is standard in the LX 470 luxury utility vehicle, LS 460 L, and the GS 450h hybrid sedan. In all other models, it is part of the available navigation system. The camera gives the driver a view of what its lens can detect behind the vehicle, projecting a color image onto the central display screen when reverse gear is engaged.

Dynamic Laser Cruise Control
The RX 350 and RX 400h models offer available Dynamic Laser Cruise Control This system uses lasers to collect data from scanning points ahead and is designed to help the driver automatically maintain a set distance from the vehicle traveling in front.

Dynamic Radar Cruise Control
All new-generation Lexus sedans offer the Pre-Collision System (PCS), which integrates the Dynamic Radar Cruise Control system. In place of laser beams, as used in the Dynamic Laser Cruise Control system, a millimeter-wave radar system is designed to detect vehicles traveling ahead.

Intelligent Climate Control
All Lexus models come equipped with automatic climate control. The system in the LS 460 features temperature- and sun-sensing intelligent swinging registers. If sunlight is concentrated on one side of the car, the registers will automatically deliver more cooling air to that side. Seatbelt buckle sensors indicate the presence of passengers, and the system directs air accordingly.

The SC 430 hardtop convertible's climate control system adjusts airflow and temperature automatically, differentiating between top-up and top-down driving needs. For example, when driving in cooler weather with the top down, the system will direct warm air to the feet and lap areas. On warmer days, the system will circulate cool air to the same locations. The LS 460 offers a rear air conditioning system that supplements the standard cabin air filter with an optical deodorizer. The unit uses a catalyst-coated filter and an ultraviolet light to help break down odor-causing elements.

Power Rear Door
The LS 460 L luxury sedan, and the RX 350 and RX 400h luxury utility vehicles feature a standard power rear liftgate that can be activated either from inside the vehicle or by the in-key remote. Remote operation can be programmed for one-click opening. In addition, pushing a button located on the bottom edge of the door can close the liftgate. Touch sensors on the door are designed to detect obstacles and can stop the door from opening or closing. As an added precaution, a warning sounds when the door is opening or closing to alert people standing nearby.

Posted by Frank at 12:20 PM

Lexus 2007 Technology Roundup: Performance

Following is a review of some of the advanced technology featured in 2007 Lexus models:

Performance

Engines That Think Big
All Lexus engines employ continuously Variable Valve Timing with intelligence (VVT-i), which eliminates the compromise between low-end torque and high-rpm horsepower by optimizing valve overlap throughout the engine's speed range, not just at one or two set speeds. The new-generation V6 engines in the Lexus ES 350, RX 350, GS 350 and IS models employ a new Dual VVT-i system that acts on the exhaust valves as well as the intake valves.

The 3.5-liter V6 in the GS 350 and IS 350 models augments port fuel injection with a direct-to-cylinder fuel injection system. The direct injection provides a cooling effect in the cylinders, allowing the higher compression ratio that results in greater efficiency and power and enhanced drivability. All Lexus models are certified as Ultra Low Emissions Vehicles or better (ULEV, ULEV II or SULEV).

Road-Sensing Throttle Control
Seeking to enhance driving smoothness at every level, Lexus equips the SC 430 model with Intuitive Powertrain Control. Working with the electronic throttle control, this system helps to smooth out acceleration from a standing start by very slightly delaying the throttle opening when the driver steps on the accelerator.

All-Wheel Drive Passenger Cars
The 2007 GS 350 and IS 250 models offer all-wheel-drive as an option. A planetary-gear center differential and a wet-type multi-disc clutch control front/rear power distribution. The system normally sends 70 percent of the power to the rear wheels to provide the traditional performance advantages of a rear-drive vehicle, but will vary the torque split ratio from 30:70 to 50:50 in response to driving conditions and driver input. The system's electronic control strategy takes inputs from steering and throttle angle, combined with vehicle signals from wheel speed and yaw rate sensors.

Vehicle Dynamics Integrated Management
The 2007 LS 460 and 460 L, GS 430, GS 450h, IS 350 and RX 400h models feature the advanced Lexus Vehicle Dynamics Integrated Management (VDIM) system. VDIM integrates and manages a host of handling technologies more quickly than other dynamic handling technologies can.

In the LS 460 and 460 L, RX 400h, GS 430 and GS 450h models, an important component of VDIM is the Electronically Controlled Brakes (ECB), a "brake-by-wire" system. ECB translates brake pedal pressure into electric signals that, via computer control, help provide precise and optimized braking in virtually any traction condition. Electronic control provides quick brake response when needed, helping the VDIM system to anticipate and help correct slides before they might occur. The ECB system is backed by conventional hydraulic brake control in case of the unlikely event of electronic failure.

VDIM integration strategy provides precise control for the ECB, Electric Power Steering (EPS), Vehicle Stability Control (VSC), ABS, Brake Assist (BA), Electronic Brakeforce Distribution (EBD) and engine torque via the electronically controlled throttle. On the LS 460 L, GS 430 and GS 450h models, VDIM also influences Variable Gear Ratio Steering (VGRS) to affect minor steering corrections when needed.

Electric Power Steering
Electric Power Steering (EPS) in VDIM-equipped Lexus models provides precise electric power assist using a DC motor built into the steering gear housing, rather than traditional hydraulic assist. Eliminating the hydraulic steering pump reduces engine drag, and the simplified steering system is lighter and more compact than hydraulic power steering systems.

The VGRS system in the LS 460 L, GS 430 and GS 450h models is a further development of the technology featured on the Lexus LX 470 luxury utility vehicle. VGRS electronically adjusts the steering ratio according to vehicle speed. In the LS 460 L,GS 430 and GS 450h, VGRS can vary the steering from 2.7 turns lock-to-lock for low-speed maneuverability to a slower 3.2 turns lock-to-lock for highway-speed stability. (By comparison, the GS 350's hydraulic power steering system uses a constant 3.2 turns lock-to-lock.) Additionally, VGRS provides differential steering control, which helps correct for a delay in steering response, something that occurs in all vehicles. This function helps enhance driving feel in lane changes and other transitional maneuvers.

Adaptive Variable Suspension
The Adaptable Variable Suspension (AVS) system is standard on the LS 460 L, GS 430 and GS 450h sedans and the GX 470 and LX 470 luxury utility vehicles. Responding to road conditions, driver input and vehicle speed, AVS continuously adjusts the shock absorber damping force to help provide the best balance of ride comfort and handling response. For the GX and LX, the driver can select from normal, comfort and sport settings; for LS 460 L, GS 430 and GS 450h, there are two selections: normal and sport.

Posted by Frank at 12:18 PM

Scion Races Into Its Second Year

Scion is off to a great start in its second season of drag racing the tC in the 2006 National Hot Rod Association (NHRA) and 2006 Number One Parts, Incorporated (NOPI) Drag Racing Association (NDRA) national series.

Defending NHRA Sport Compact Class champion Brad Personett, in Titan Motorsports' Pro RWD/Pro Compact tC, has won eleven national events, and has had six NHRA Sport Compact National wins for the 2006 season. His best run came this past Labor Day weekend at the National Hot Rod Association (NHRA) Powerade Drag Racing Series, Mac Tools U.S. Nationals at the Indianapolis Raceway Park in Clermont, Indiana. He had a 6.412 e.t. for his record setting run.

The Titan Motorsports' 2005 tC houses a modified 2JZ-GTE Toyota engine producing 1,800 horsepower. This winning racer features G-Force transmission, a Precision Turbo GT55 turbo, RC Engineering injectors, MoTeC CDI8 ignition management system, a Fidanza flywheel, MoTeC M800 engine management system, Strange struts, carbon front and rear brakes, and Koni shocks. The tC has been racing to victory on Goodyear 1022 34.5 x 16 x 16 tires and Weld Racing Mangnum Drag wheels.

Leslie Durst-Armendariz, a sophomore with Scion Racing, debuted her Horizon Motorsports All-Motor tC at the NHRA Virginia Sport Compact Nationals the weekend of April 22. Since the start of the season, Durst-Armendariz has had several sub-10 second qualifying runs. Her best pass was a 9.79 e.t. at 138 mph. Durst-Armendariz has placed second twice, at the Las Vegas NHRA Sport Compact Nationals and NDRA series in Atco, N.J., through July race appearances.

Durst-Armendariz began racing four years ago and was named Turbo magazine's 2003 Rookie of the Year. In 2003 she clocked the class' first nine-second run and set the Pomona (Calif.) Raceway track record of 9.934 e.t. at 134 mph, making her the first female driver to hold a record in that series.

The Horizon Motorsports 2006 tC features a modified 2AZ-FE engine with an output of 320 horsepower. The factory engine head is ported by Vance and Hines. The vehicle also features CP pistons, Cunningham connecting rods, Drive Shaft Shop axles, a Weldon fuel pump, Bosch fuel injectors, a Kinsler fuel regulator and filter, XRP fuel hoses, NGK ignition wires and spark plugs, an AEM CDI ignition, MSD coils, TWM Induction throttle bodies, an AEM EMS engine management system, Strange struts, and CNC brakes. This tC rides on 29 x 9 x 15 Goodyear Racing tires and Weld Racing wheels.

Christian Rado, a driver with Scion Racing for two years, had his first seven-second run in WORLD Racing's Pro Outlaw FWD tC with a 7.879 e.t. at 174.64 mph at this year's NOPI XBOX Cup event at South Georgia Motorsports Park in Valdosta, Ga. Rodo's new tC made its first competitive debut at the NDRA race at Atco. In August 2006, Rado won at NDRA in Epping, New Hampshire with a run of 8.278 seconds at 171.88 mph, also a personal best.

Rado's 2006 tC features a modified 3RZ-FE Toyota four-cylinder engine with a Garrett GT4788 turbocharger that is expected to produce over 1,500 horsepower. The tC features a Liberty Equalizer four-speed transmission, Weismann drive, Mark Williams nine-inch rear end and axles, a mechanical fuel pump with 8 x 1600 cc methanol Bosch injectors, a Tin Works custom intake aluminum manifold, a MoTeC CDI-8 ignition box, a MoTeC M880 engine management system, and custom Lamb front and rear suspension components and carbon front and rear brakes. The tC rides on Mickey Thompson front tires, Goodyear rear tires and Weld Racing wheels.

Kenny Tran showed off his new tC at the Las Vegas NHRA Sport Compact Nationals this past July. Tran began his professional racing career in 1997 and went on to compete in the NHRA Sport Compact and NOPI Race Wars series. He finished third in the Hot Rod point standings for the fourth time in his career in 2005.

The Q – Nitto 2006 tC is a methanol-powered race-modified 2.4-liter 3RZ-FE Garrett / Precision turbocharged Toyota engine expected to produce over 1,100 horsepower. Tran's Hot Rod Scion racer features a Precision – Garrett GT42R ball bearing turbo with full race manifold, a Peterson mechanical pump with eight 1600 cc precision injectors, a Precision liquid-air intercooler, a Tin Works manifold, an Accufab throttle body, MoTeC M800 and ADL engine management systems, custom Brink suspensions with Strange shocks and carbon brakes, and an Xtrac sequential gear box. The car will burn up the track on Nitto Drag Slicks 28 x 10.5 x 15 tires and American Racing TrakStar Lite wheels.

Posted by Frank at 12:14 PM

Jaguar XK Coupe wins UK TV 2006 car of the year award

Jaguar's XK Coupe has been named 'Car of the Year' and 'Luxury Car of the Year' at the UK TV People Awards 2006. Over 10,000 UK TV viewers voted from a choice of 16 vehicles and chose the new XK as their favourite car overall.

Throughout the week preceding the awards ceremony, viewers watched Formula 1’s Louise Goodman test drive the 16 vehicles on the UK TV channel where she highlighted the various attributes of each car. The vehicles were then divided into four categories for viewers to make their selection. The categories were Sport, Family, Luxury and 4x4.

Jaguar’s UK Managing Director Geoff Cousins, said of the award: "We are delighted that the XK came out top of the bunch in what was an extremely strong and competitive short list. This recognition is especially pleasing as it was voted for by the public. I am also delighted for everyone responsible for the car's production here in the UK; they should all feel very proud that Jaguar came out top."

Loris Vigiani, Production Manager for UK TV said: "The competition was tough but the performance, shape and sheer beauty of the Jaguar XK Coupe obviously won the hearts and minds of the viewing public, beating Volvo, Mercedes and Maserati to win the ‘Luxury’ category; as well as Lotus, BMW and Porsche amongst others to win overall."

Fifth Gear’s Vicki Butler-Henderson and Adrian Simpson hosted the live awards. Viewers were invited to make their choice by text message on their mobile phone or via the UKTV website.

Since the Jaguar XK went on sale in March this year, Jaguar has taken more than 9,000 orders and delivered 5,000 vehicles worldwide. The XK has won eight awards in total since its launch, including 'Car of the Year' at the Auto Express Awards 2006. Prices start at £59,995 for the XK Coupe and £65,995 for the Convertible.

Posted by Frank at 10:58 AM

C-Class continues to be the bestseller of the Mercedes-Benz product portfolio

* More than two million C-Class units delivered since March 2000

* Best-selling C-Class in the history of the company

In the year prior to its model change, the C-Class remains the bestseller in the Mercedes-Benz model range. More than two million units have been delivered to customers all around the world since the launch of the current series in March 2000.

That makes today’s lineup of this model — consisting of Sedan, Station Wagon and Sports Coupé the best-selling C-Class in the history of the company.

Dr. Klaus Maier, Executive Vice President Mercedes Car Group with responsibility for sales and marketing, said: “The C-Class has achieved excellent sales over its entire lifecycle and is our best-selling model series. It combines comfort and elegant design with the highest standards of safety and sets the benchmark for the entire mid-sized premium car segment.”

With around 1.4 million units sold since the market launch in May 2000 the C-Class Sedan has continued its predecessors’ success story. Since spring 2001, some 330,000 customers have decided on the Station Wagon.

The Sports Coupé, which joined the model family in spring 2001, has logged up 283,000 sales to date. Germany is the biggest market for the C-Class, accounting for more than 30 percent of global sales. In fact, the C-Class has sold more units here since its market launch in spring 2000 than any of its premium competitors. The second largest market for the C-Class is the USA, which accounts for almost 20 percent of the global sales volume.

Posted by Frank at 10:52 AM

Bill would extend gas savings tax break

Two U.S. senators -- Ron Wyden (D-OR) and Bob Bennett (R-UT) -- are proposing a new tax credit of up to $1,860 for buyers of fuel efficient passenger vehicles and light trucks that get 34.5 mpg or 27.5 mpg, respectively.

Appropriately enough, the $1.3-billion-a-year cost of the Wyden-Bennett bill would be financed by repealing an oil industry tax break.

Link.

Posted by Frank at 10:45 AM

Mazda pledges not to sell vehicles from damaged ship as new

Mazda North American Operations (MNAO) has announced that the Mazda vehicles aboard the car-carrying vessel, Cougar Ace, which ran into trouble on July 23, 2006, off the Alaskan coast, resulting in her listing some 60-plus degrees, will not be sold as new vehicles.

“While we do not, at this time, know the full extent of the damage to vehicles on board , none of the Mazdas will be sold as new”, said Jim O’Sullivan, president and CEO of MNAO. “It is possible that those vehicles which are undamaged or repairable will be made available for sale as used cars through Mazda’s dealer network in the U.S. and Canada. We will only be in a position to decide on any used car sales once the vessel has been unloaded and each unit comprehensively inspected. Those beyond repair will be immediately scrapped.”

“In the interest of transparency and customer peace of mind, we will post the vehicle identification numbers (VINs) of vehicles destined for sale on our consumer Websites, www.MazdaUSA.com and www.mazda.ca, so that there is no confusion as to which vehicles were on the ship,” added O’Sullivan.

Slightly more than half of the cars are MAZDA3s and about one-fourth are Mazda CX-7s. The vehicles were headed to the ports of Vancouver ( Canada), Tacoma and Hueneme (U.S.).

The Cougar Ace sailed from Japan to North America with just over 4,700 Canadian- and U.S-bound Mazdas aboard. She became stricken when an issue during a routine ballast-water change caused her to list. Thanks to heroic efforts of the U.S. Coast Guard, all 23 crew members were transferred from the ship within hours.

After the ship was stabilized, she was towed to sheltered waters in Dutch Harbor, Alaska, where she was returned to an even keel. She is currently under tow to the Port of Portland, Ore., where she is expected to arrive on September 12. Upon arrival, her cargo will be further evaluated and unloaded.

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.

Posted by Frank at 10:42 AM

Remember -- booster seats are the safest place for kids in their middle years

A BOOST FOR BOOSTERS

According to the National Highway Traffic Safety Administration, the safest way for children between 4 and 8 to travel is in a belt-positioning booster seat.

Sadly, many parents are skipping this important step in their child’s safety, graduating their precious cargo from a child safety seat to an adult safety belt. This can be a dangerous move. A booster seat, if used properly, helps better distribute the forces of a crash to the strongest parts of the skeleton: the hips, ribs, back and shoulders.

A couple key reasons families should invest in a booster seat:

1.A booster seat raises a child on the vehicle seat so that his or her seated height is more like that of an adult, allowing the lap and shoulder safety belts to fit more properly. When fitted properly, the lap belt lies low and flat across a child’s upper thighs, encouraging belt loading on the bony pelvis rather than on the soft abdomen; the shoulder belt lies across the clavicle and rib cage.

2.Booster seats also encourage more upright seating because, for example, the bottom cushion of a belt-positioning booster is shorter than the vehicle seat, allowing a child’s knees to bend comfortably at the edge of the booster.

Posted by Frank at 10:36 AM

The 2007 Lincoln MKZ

2007 LINCOLN MKZ DEBUTS UNDER $30,000: A FRESH DESIGN, MORE POWER, AND AVAILABLE AWD

* The new 2007 Lincoln MKZ is the latest example of Ford’s Way Forward commitment to deliver greater value to consumers through straightforward pricing, new features and an extended powertrain warranty.
* The new Lincoln MKZ midsize luxury sedan gives customers entry into the Lincoln brand at under $30,000.
* Powered by a new fuel-efficient 263 hp 3.5L V-6 engine, the Lincoln MKZ starts at $29,890 for FWD and $31,765 for AWD models, including destination and delivery.
* Lincoln MKZ is the brand’s first all-wheel drive car and one of four new 2007 Lincoln models entering the marketplace.

Lincoln is building on the success of its strong-selling Zephyr mid-size sedan with the introduction of the 2007 Lincoln MKZ – a five-passenger luxury sedan that boasts a refined look, a new, more powerful engine, and the confidence of available all-wheel drive. The new Lincoln MKZ features a starting manufacturers suggested retail price (MSRP) of $29,890 for front-wheel drive and $31,765 for all-wheel drive models.

“The new Lincoln MKZ is moving Lincoln to a modern vision of American luxury,” says Al Giombetti, president, Ford, Lincoln and Mercury. “It enters the market from a position of strength, following the outstanding success of the Zephyr. With the Lincoln MKZ, we’re adding great new features and delivering outstanding value that American luxury customers demand.”

Since its debut last year, Zephyr has paved the way for the Lincoln MKZ with a solid foundation in customer satisfaction and quality. It achieved the best performance by a Lincoln nameplate ever with its second-in-segment showing in the 2006 JD Power Initial Quality Study. Its hallmark Lincoln craftsmanship was honored with Ward’s 2006 Best Premium Interior Car Award. It also has attracted a younger, more diverse customer to Lincoln and helped position the brand for growth. Nearly half of Lincoln Zephyr customers are new to Lincoln.

The Lincoln MKZ presents a refined interpretation of Lincoln’s traditional waterfall grille. Its clean lines, new 17-inch machined aluminum wheels, distinctive lighting and chrome accents create a dynamic, uniquely American interpretation of luxury.

The Lincoln MKZ is powered by Ford’s new 263 hp 3.5L V-6 engine paired with a fuel-efficient 6-speed automatic transmission. The all-aluminum, four-valve engine features intake variable cam timing, delivering exceptional refinement and more power than comparable V-6 engines from GM, Nissan, Chrysler and Honda. The engine eventually will power one out of five Ford Motor Company vehicles in North America. With the new engine, the Lincoln MKZ chassis has been retuned to deliver a more athletic driving experience.

Rounding out the performance story is newly available all-wheel drive (AWD), a feature that 50 percent of luxury owners say they want on their vehicle. Lincoln MKZ is the first Lincoln car to offer available AWD, a feature not found among many vehicles in its competitive set. The intelligent AWD system on the Lincoln MKZ is specifically tuned for luxury performance, offering confident all-weather driving. It seamlessly delivers torque to all four wheels as needed. Ford Motor Company leads the industry in delivering AWD capability. The company will have 28 vehicles with this technology this year.

Responding to the explosive popularity of MP3 audio players, the Lincoln MKZ features a standard auxiliary audio input jack. Available SIRIUS™ satellite radio helps customers stay connected and in command.

When it arrives in showrooms next month, the Lincoln MKZ will offer Lincoln’s no deductible, fully transferable extended powertrain limited warranty of six years or 70,000 miles along with complimentary roadside assistance. It’s also expected to have a strong 36-month lease-end residual value of nearly 50 percent when it goes on sale, comparable to recently launched vehicles like the 2007 Ford Expedition and Lincoln Navigator.

The Lincoln MKZ is available in a single series, featuring a full complement of standard premium equipment along with select options, making it easy for customers to order.

Key standard features include:

* New 263 hp 3.5L V-6 with 6-speed automatic transmission
* Luxurious interior, with genuine wood, leather, and satin nickel trim
* 17-inch machined and painted aluminum 8-spoke wheels
* LED tail lamps
* Dual-zone electronic air temperature control
* New MP3 audio input jack
* 10-way power adjustable driver/passenger seat with power lumbar and recline
* Front Wheel Drive (FWD)
* Excellent NVH characteristics and unique suspension
* Heated front seats
* Driver memory seats and mirrors

Available options include:

* Intelligent AWD
* SIRIUS™ satellite radio
* THX II-Certified ® audio system with 14 speakers, a six-disc player compatible with normal audio, MP3 compressed or text format CDs
* DVD-based navigation system with a 6.5-inch-wide screen and text-to-speech technology for travel directions aloud in English, Spanish or French. Includes THX II-Certified ® audio system.
* High Intensity Discharge (HID) headlamps designed to produce more light, last longer and use less energy than typical incandescent headlamps
* 17-inch 8-spoke chrome wheels
* Perforated premium leather cooled front seats
* Power moonroof
* Interior satin nickel trim in lieu of wood on doors, console and IP

The 2007 Lincoln MKZ is one of four new models joining the Lincoln showroom this season, along with the all-new Lincoln MKX crossover, the redesigned Navigator and the all-new Navigator L extended length full-size SUV. The next major step in establishing Lincoln as America’s luxury brand comes in 2008 with the debut of the Lincoln MKS full-size flagship sedan, based on the concept vehicle first shown at the 2006 North American International Auto Show.

Posted by Frank at 10:35 AM

Car tips for a safe school year

It’s back to school for many children, and that means a lot of time spent in the vehicle traveling from home to school and from school to home. Often, younger siblings are along for the ride.

Help keep everyone safe by following these car safety tips, provided by Children’s Hospital of Philadelphia, along with State Farm Insurance:

1. Choose a child safety seat that fits your child’s age, height and weight
2. Children under 13 should always sit in the back seat
3. Never place an infant in a rear-facing seat in the front seat with an active air bag
4. Use a LATCH (Lower Anchors and Tethers for CHildren) system — available in all Ford, Lincoln and Mercury vehicles — to anchor the child safety seat tightly to the vehicle seat
5. Always use the top tether of a forward-facing safety seat
6. If an older child must ride in the front seat, move the seat back as far as it will go, away from the air bag
7. Move to a belt-positioning booster seat when the child has grown too tall or too heavy for a child safety seat with internal harnesses, until they are 8 years old or 4 feet, 9 inches tall
8. Move to an adult safety belt when the shoulder belt lies across the chest, not the neck or face, and the lap belt is snug across the thighs, not the stomach
9. Lap-only belts can be used to install child safety seats but should never be used with a booster seat and preferably not for children big enough to use the safety belt alone
10. Read the car owner’s manual to learn its safety features, especially in a used or rental car

Never transport more children than there are safety belts in your vehicle.

Posted by Frank at 10:32 AM

Chevy HHR Fall Limited Edition Is Anything But Basic In All Black

DETROIT - Chevy announced the HHR Fall Limited Edition, a limited-production model with a striking, all-black appearance, including unique "black chrome" trim on the grille, door handles and 17-inch wheels. Only 4,000 examples will be built.

The HHR Fall Limited Edition is based on the popular HHR 2LT package, which includes the FE3 Sports Suspension Package. An Ebony interior with cloth seats is standard; leather-appointed seating is available. It is available for immediate ordering, with an MSRP of $20,265.

"The Fall Limited Edition model adds depth and excitement to the HHR lineup," said Ed Peper, Chevrolet general manager. "Since its launch, customers have responded to the HHR's combination of great styling, great fuel economy and outstanding value - attributes that have made it one of Chevy's hottest new vehicles."

Indeed, Chevy HHR has exceeded expectations. Sales are on track to carry it to more than 100,000 units for the 2006 calendar year - far more than the 60,000-unit projection.

"The HHR is one of the most personalized vehicles on the market, and the Fall Limited Edition gives customers a custom look - especially with the unique, black chrome accents - right from the dealership," said Peper.

Black chrome is a special, tinted chrome finish featuring Lacks Enterprise's Spinelle™ Metal Finish. Its multicoat metal tinting process creates a unique, color-tinted appearance that maintains the depth and reflectivity of traditional chrome.

Fall Limited Edition details:

The special and specific content of the HHR Fall Limited Edition includes:

* 2LT trim with FE3 Sports Suspension Package
* Seventeen-inch black chrome wheels
* Black exterior color
* Black chrome grille
* Black chrome door handles
* Black chrome rear beauty bar
* Black chrome body-side stripe
* Black-painted outside mirrors
* Black-painted running boards
* Tinted headlamp and fog lamp lenses
* Black-painted roof spoiler
* Leather-wrapped steering wheel with radio controls and accent stitching
* Ebony interior - cloth standard; leather available.

HHR 2LT standard equipment includes:

* Ecotec 2.4L DOHC engine with 149 horsepower (111 kW) and 152 lb.-ft. of torque (205 Nm)
* Antilock brakes
* Air conditioning
* AM/FM stereo radio with CD player and MP3 playback
* 260-watt Pioneer premium seven-speaker sound system, including subwoofer
* Leather-wrapped shift knob
* 60/40-split folding rear seat
* Fold-flat front passenger seat
* Power windows and locks
* Power-adjustable driver's seat
* Driver information center with oil life monitor
* Remote keyless entry
* Speed-sensitive intermittent windshield wipers
* Electrochromic mirror with compass.

Factory-installed remote starting is available with the optional four-speed automatic transmission. OnStar and XM Satellite Radio also are available, as are a host of GM accessories designed to complement the HHR driving experience.

Efficient and safe

The HHR is one of the segment's safest and most efficient vehicles. It delivers 30 miles per gallon on the highway and can travel up to 450 miles on a tank of gas.

Since its launch, HHR has received five-star crash ratings - the highest rating awarded by the National Highway Traffic Safety Administration's (NHTSA) New Car Assessment Program. The five-star ratings were awarded for the driver and right-front passenger in a frontal crash, as well as five-star side-impact crash ratings for front seat and rear seat passengers. The HHR also was the highest-rated SUV for the 2006 model year in NHTSA rollover testing.

Style and functionality

HHR is a four-door vehicle with a rear touchpad liftgate. Its high roof evokes the look of the innovative 1949 Chevy Suburban, while other exterior cues carry unmistakably Chevy elements, such as the gold bowtie grille badge and round taillamps, which are reminiscent of earlier Corvettes.

The HHR features an open interior that provides the spaciousness and cargo capacity of an SUV. It has easy-to-maneuver dimensions and room for just about any lifestyle interest. The rear seats fold flat, providing 57.7 cubic feet (1,634 L) of storage space without having to remove a seat. With the rear seats up, the straight roofline and rear liftgate maximize cargo capacity, offering 25.2 cubic feet (638 L). Reconfigurable and convenient storage compartments accommodate everything from groceries to surfboards.

Chevrolet is America's No. 1-selling automotive brand. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $78,175. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles.

Posted by Frank at 10:29 AM

Ford hires a money guy

Ford announced yesterday the hiring of board member John R.H. Bond to advise Executive Chairman Bill Ford on "financial and other matters," reports The Detroit News. Bond is expected to work with Ford primarily in the 1 ½ days before or after the company's seven scheduled board meetings.

There is speculation in the British press that Bond could play a role in selling off Ford's British assets. Ford has said publicly it is looking for a buyer for its Aston Martin brand, but last week the automaker said neither Jaguar nor Land Rover is currently for sale.

Posted by Frank at 10:28 AM

Chrysler cutting production

DaimlerChrysler's Chrysler division announced yesterday that it will implement significant production cuts in the third and fourth quarters in response to an excess of U.S. inventories, reports The Wall Street Journal.

In a telephone interview yesterday, Chrysler spokesman Jason Vines said the company will expand the cuts beyond the initially projected 65,000 to 75,000 vehicles, but declined to go into more detail. Chrysler is in the middle of plans to launch eight vehicles over the second half of 2006, which is the highest level of launch activity in the company's history.

Posted by Frank at 10:28 AM

Toyota sets global Lexus sales goal at 500,000

Toyota is aiming for global sales of at least 500,000 units next year for its Lexus brand, with the help of its new flagship LS460 sedan, according to President Katsuaki Watanabe.

Watanabe said he expected the new LS460, packed with world-first features such as an eight-speed automatic transmission and advanced safety technology, to boost Lexus sales both in Japan and overseas, reports Reuters. Sales for this year will likely total around 470,000 units globally, he added. In 2005, Toyota sold 396,200 Lexus vehicles worldwide.

Posted by Frank at 10:17 AM

September 19, 2006

Scion Announces Pricing For xA Release Series 3.0

Scion, of Toyota Motor Sales, U.S.A., Inc., announced today that the xA Release Series 3.0 will arrive at dealer showrooms beginning in October.

The 2006 xA Release Series 3.0 will come in a stunning Stingray Metallic light blue exterior paint and offer unique exterior and interior enhancements. Standard features include front and rear KenStyle® ground effects, Release Series wheel covers, color-tuned seat fabric and a rear spoiler.

This xA is also satellite-radio ready and comes with a paid three-month subscription to XM Radio, wherever XM service is available. A keyless Scion Security System with a radar intrusion sensor helps protect this highly-equipped xA. Individual numbered badging completes the uniqueness of this vehicle.

Only 2,100 units of the xA Release Series 3.0 will be built. The xA Release Series 3.0 model will carry a manufacturer’s suggested retail price (MSRP) of $1,840 over the base price of the xA. The base MSRP for the xA starts at $12,780.

Posted by Frank at 5:52 AM

Toyota's Kentucky Plant To Build Five-Millionth Camry

Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) is about to reach another milestone when the five-millionth Camry rolls off the assembly line during second shift production this Friday, September 15, 2006. TMMK is Toyota's largest manufacturing facility in North America and is celebrating its 20th Anniversary.

The Camry, introduced in 1983 and first built in Kentucky in 1988, has been the number one selling sedan in America four years in a row and eight of the last nine. The all-new 2007 Camry is in its sixth generation and is being built in eight different plants around the world. Along with the Camry, TMMK also produces the Avalon sedan, Solara coupe and convertible, V6 and four-cylinder engines as well as engine components. To date, TMMK has produced a total of about 6.7 million vehicles.

Groundbreaking for TMMK occurred in May 1986 with vehicle production starting up two years later (May 1988). TMMK has the capacity to produce 500,000 vehicles and engines annually. As one of the state's largest employers, TMMK represents a $5.4 billion investment with an annual payroll that exceeds $500 million. TMMK uses more than 350 suppliers across the U.S., including about 90 in Kentucky. Through this supplier network, nearly 35,000 jobs have been created across the state.

TMMK will begin production of the 2007 Camry hybrid next month. It will be the first Toyota hybrid vehicle to be produced in North America.

Posted by Frank at 5:51 AM

Production of All-new 2007 Chrysler Sebring Sedan Begins at Sterling Heights Assembly Plant

* Chrysler's Sebring Sedan part of major expansion in Chrysler Group’s Sterling Heights facility
* $500 million investment expands Chrysler Group's Flexible Manufacturing Strategy allowing multiple products to be produced at one plant
* Chrysler Group's ninth all-new vehicle this year, will ignite the segment with stunning design, high levels of safety and reliability, exhilarating performance and excellent fuel economy

The Chrysler Group today officially launched production of the all-new 2007 Chrysler Sebring Sedan at its Sterling Heights Assembly Plant (SHAP). The Chrysler Sebring Sedan represents Chrysler Group’s expanding Flexible Manufacturing Strategy (FMS) allowing the Company to bring its new vehicles to market more quickly and the assembly plants the ability to manufacture multiple products on one assembly line.

The Sterling Heights Assembly Plant was extensively retooled to manage the complexity of building multiple models on one production line. The Chrysler Sebring program investment of $500 million included multiple plant upgrades, improving quality, productivity and worker ergonomics. SHAP is now able to vary production mix between three products anywhere from 0 to 100 percent of each model and pilot a fourth.

“Since its rollout in 2000, Chrysler Group's Flexible Manufacturing Strategy has been the benchmark within our company," said Fred Goedtel, Vice President – Small/Premium/Family Vehicle Assembly. "Sterling Heights Assembly Plant and Sterling Stamping along with our Belvidere Assembly Plant, are the pioneers of this strategy ultimately allowing the company to bring the right products to the market at the right time."

$278 million was invested at Sterling Heights Assembly Plant to overhaul the body shop and improve the paint shop and assembly areas, including new tooling and about 620 new welding and material handling robots. Further, the plant has the capability to build multiple upper bodies and multiple car platforms, which will allow for the flexibility to add new models or "cross-load" models from other plants in order to better meet the dynamics of the market. The plant has the ability to also produce the Dodge Caliber should market demand lead to that in the future. These new capabilities will support the company's pursuit of product leadership by providing the flexibility to efficiently manage increased distinction between the Chrysler, Jeep® and Dodge brands.

Another $228 million investment improved stamping operations at Sterling Stamping Plant. Sterling Stamping replaced 50 material handling and weld robots and introduced new state-of-the-art processes and capabilities, such as new lean die standards and Common System Architecture (CSA) lines. New lean die standards will reap a 45 percent cost savings over current standards and processes. The new CSA lines allow for greater flexibility by allowing more than one product to be welded and assembled on the same line, while also reducing waste and improving quality. CSA lines can support the manufacture of multiple products and one pilot product at the same time — a significant improvement from the one line, one product standards of the past.

Flexible Manufacturing Strategy (FMS)
Chrysler Group's Flexible Manufacturing Strategy allows the company to produce a higher quality product, faster, for lower cost. FMS is also a key enabler in the company’s plan to launch 10 all-new vehicles in 2006, the most in Chrysler Group's history. In order to balance production with demand, the FMS approach allows the company to efficiently build lower-volume vehicles that take advantage of market niche, and to quickly shift production volumes between different models within a single plant or among multiple plants.

FMS is being implemented product by product and plant by plant across the Chrysler Group. New investment is introducing state-of-the-art technology to Chrysler Group plants allowing the company to produce more than one vehicle on a production line and conduct rolling launches of new models. Additionally, Chrysler Group's workforce is becoming more flexible with the implementation of team concepts and an increased emphasis on supporting assembly line operators.

Robotics
At the core of the new manufacturing process is a body shop comprised of 620 new robots instead of the vehicle-specific heavy tooling that was previously used, for a total of 784 robots in the Body Shop. The Trim, Chass and Final (TFC) areas received a new glass cell, windshield decking, chassis insertion loop system, the fluid fill equipment and rolls-test machines. Each of these improved processes have contributed favorably to the plant's overall productivity and efficiency efforts. Only the robots' end effectors, or "hands," need to change in order to build the different models. That tool change is done automatically, within the time it takes to cycle from one vehicle to the next. A fourth model can also be piloted — or test-built — at the same time, helping reduce the time needed to make new-model changeovers.

Smart Manufacturing
A new Workplace Organizational Model, coined Smart Manufacturing, is increasing the flexibility of the SHAP workforce, while fostering greater creativity and innovation from plant employees. This model is being implemented throughout the Chrysler Group's Manufacturing organization in conjunction with the UAW. In addition to extensive training, the new workplace model promotes employee involvement in all facets in the design and processing of the work stations. These changes provide a better work environment for employees and give increased support to assembly line team members while improving the Safety, Quality, Delivery and Costs performance of our operations.

"SHAP is proud to be the home of the all-new 2007 Chrysler Sebring Sedan,” said Bob Bowers, Plant Manager – Sterling Heights Assembly Plant, Chrysler Group. "The United Auto Workers and employees are pleased to be contributing toward the Company's goal of world-class operational excellence in 2007 and look forward to attaining a benchmark level status."

Chrysler Sebring
Chrysler is creating inspiration in the common car with the 2007 Chrysler Sebring Sedan. An all-new mid-size sedan, Chrysler Sebring builds on the winning formula begun with the award-winning Chrysler 300 in the large car segment, and more recently, the all-new 2007 Dodge Caliber in the compact car segment. This formula combines stunning design with interior craftsmanship, high-levels of safety and reliability, exhilarating performance and excellent fuel efficiency, all at a surprisingly affordable price. Sebring also features many class-leading technologies not available in the mid-size sedan segment.

The 2007 Chrysler Sebring appeals to buyers who appreciate style, practicality, safety and value. Sebring’s elegant and sophisticated design, packaged with interior craftsmanship, exciting new technologies and class-leading safety features, meet the needs of their busy lives.

The 2007 Chrysler Sebring will be available in U.S. dealerships in the fourth quarter of 2006 and in global volume markets in the first half of 2007.

Chrysler Group is the city of Sterling Heights’s second-largest employer and has more than 4,500 employees working in two plants. The three million square-foot Sterling Heights Assembly Plant occupies 286 acres. In total, the Chrysler Group provides $150 million in annual wages and more than $5 million in taxable income to the state.

Sterling Heights Assembly Plant opened in 1953 as a jet engine factory. The plant was purchased by Chrysler Group in 1983. SHAP is home to United Auto Workers Locals 1700, 889 and 412.

Sterling Stamping is 2.7 million square feet and employs 2,500. The plant is home to UAW Locals 1264, 889 and 412. The plant investment is just the latest in a long, cooperative partnership with the City of Sterling Heights. Through the DaimlerChrysler Corporation Fund, the Company also has contributed to the sponsorship of the city library's childhood reading program and established a $50,000 grant for scholarships to eligible high school graduate residents pursuing technical training programs. Chrysler Group also is a major sponsor of the annual Sterlingfest Homecoming celebration.

Posted by Frank at 5:47 AM

Ford inviting customers into their ads

* Ford F-Series marketing blitz leverages new NFL season, growing Toby Keith relationship and beginning of NASCAR’s “Chase for the Nextel Cup” as 30 th anniversary of truck leadership approaches.
* Ford launches second year of “Race to the Dream” Ford Truck promotion at www.racetothedream.com; 60,000 fans entered last year’s contest.
* Nine winners to face each other on track and in trucks for VIP trip to NASCAR’s season finale – Ford Championship Weekend at Homestead-Miami Speedway.
* The “Fan Driving Champion’s” VIP treatment will include meeting Nextel Cup drivers, waving the green flag at the Ford 300 Busch race and being interviewed on national TV.

* Ford’s NASCAR investment pays off with large numbers of loyal truck customers.

DEARBORN, Mich, Sept. 13, 2006 - Ford’s massive fall marketing blitz for the Ford F-Series truck line will include the “Race to the Dream” – a chance for nine NASCAR fans to compete on a track in race-prepped Ford trucks for a chance to win a VIP trip to the Ford Championship Weekend – the NASCAR season finale for the Craftsman Truck, Busch and Nextel Cup series, which kicks off Nov. 14 at Homestead Miami Speedway.

The “Race to the Dream” is a major component of Ford’s comprehensive plan to reach truck customers through NFL football, racing and country music – the most popular truck customer activities when they’re not working with their F-Series.

“Last year's ‘Race to the Dream’ was a strong success so Ford Trucks is excited to bring back this unique opportunity for our truck consumers and race fans" says Todd Eckert, Ford Truck marketing manager. “Our buyers are passionate about trucks and NASCAR racing – the ‘Race to the Dream’ competition brings both together to give fans a chance to prove who is Built Ford Tough.

“With F-Series being the best selling truck in America for 29 years running and Ford's position as the host to NASCAR's final week of competition in the 'Chase for the NEXTEL Cup', Ford Trucks is able to provide a true once-in-a-lifetime experience through the promotion.”

Ford’s major fall truck advertising campaign will be highly visible as these national entertainment powerhouses shift into high gear. This weekend in New Hampshire, the top 10 NASCAR Nextel Cup drivers begin the new “Chase for the Nextel Cup” 10-race playoff that will culminate at the Nov. 14-19 Ford Championship Weekend in Homestead.

Meanwhile, the new NFL football season kicks off its second weekend of action and Toby Keith begins a west-coast swing for his new “Hookin’ Up and Hangin’ Out” concert tour. Ford Truck also expands its relationship with Keith to his big-screen debut in Paramount Classic Films, Broken Bridges, co-starring Kelly Preston, Burt Reynolds and Willie Nelson.

Racing and Dreaming

Ford’s long-time involvement in NASCAR continues to grow, including the launch of the second year of the Built Ford Tough “Race to the Dream Ultimate Fan Experience” promotion. The promotion breaks the typical luck-of-the-draw sweepstakes mold by challenging finalists to race each other against the clock at Homestead-Miami Speedway.

Race fans can enter the contest at www.racetothedream.com and can earn additional entries by answering a variety of questions about Ford F-Series Trucks and Ford Racing. Nine lucky finalists will race each other in timed competitions in Ford Fusion NASCAR race cars on the track and Ford F-Series trucks in drag races and off-road challenges for the dream race-weekend grand prize at Ford Championship Weekend. The on-track racing will even include timed pit stops as part of the spirited competition.

The promotion’s successful launch last year drew more than 60,000 race fans who signed up to play the weekly game and win the “Ultimate Fan Experience.”

The Ford 400 NASCAR Nextel Cup finale likely will be the year’s most important race again because the new “Chase” 10-race playoff format places more emphasis on the final races than ever. Ford is in the third year of a 10-year sponsorship of Homestead-Miami Speedway and all three season-ending NASCAR races.

“Ford is leveraging truck customers’ passion for racing and NASCAR’s new ‘Chase’ playoffs that should once again determine the Nextel Cup champion at the Ford Championship Weekend Homestead finale,” says Dan Davis, director, Ford Racing Technology. “The Daytona 500 is the biggest race but Homestead probably is now the most important.”

Racing pays off for truck business

Ford’s new ad strategy is aimed squarely at pickup truck customers’ favorite pastimes – racing, country music and outdoors activities. In addition to placing F-Series advertising in heavy rotation during NFL football games and leveraging its Toby Keith relationship more than ever, Ford Trucks will be highly visible at NASCAR events and during racing television coverage.

“Race fans are very loyal truck buyers – the parking lots at NASCAR events are filled with F-Series pickups,” says Eckert. “Ford Trucks have been a part of NASCAR for decades and we will continue to build on that strong foundation with unique promotions such as ‘Race to the Dream.’”

* Ford research demonstrates this loyalty among the growing NASCAR fan base of 75 million people worldwide. Two thirds of Ford Truck owners are racing fans with 60 percent of these owners specifically following NASCAR racing. In general, 72 percent of NASCAR fans are loyal to products they see associated with the race series and their favorite drivers.

The “Race to the Dream” promotion officially kicked off on August 26 and the first winner was – Rick Bauer from St. Charles, Mo. – was randomly selected on Sept. 5. The remaining winners will be randomly chosen one at a time each week through Nov. 2. Ford Trucks will then host the nine winners at Homestead-Miami Speedway Nov. 11-13 for the final F-Series truck and Fusion stock car racing competition.

The winner of these competitions with the best overall time will be crowned the “Ultimate Fan Champion” and earn the grand prize – an all-expenses-paid trip to the Ford Championship Weekend at Homestead-Miami Speedway Nov. 14-20 for the Ford 200 Craftsman Truck, Ford 300 Busch Series, and Ford 400 NEXTEL Cup season finales. The winner will be treated to racing action all weekend, behind-the-scenes activities and more, including:

* inside NASCAR VIP treatment and Homestead, Flor. for all three NASCAR season finales
* becoming an honorary member of the #21 Wood Brothers Motorcraft crew for driver Ken Schrader
* being appointed honorary starter for the NASCAR Busch Series race on Nov. 18
* a live national television interview on NBC about their experience

Richard Fraser, last year’s winner of the first-ever “Race to the Dream” contest, remembers fondly a similar experience last year. The Sidney, ME resident is a limousine company owner and driver by profession, and race fan in his spare time. He has a few tips for this year’s contestants.

“The biggest thing I can tell them is to listen to instructors to learn what they're doing wrong, says Fraser. “They tell you what to be afraid of and not to be afraid of. They're the ones who will keep you from crashing. The big question is how much fright you can take. It's the most un-natural experience to go into the corners and barely lift of the gas.”

Fraser also vouches for the grueling nature of the sport:

“It's amazing how physically draining it is after 10 laps – I never imagined it could be like that. It's exhausting and exhilarating. It gave me more respect for the drivers who do this for four-and-a-half hours. I could never do it. It left impression that these guys are much more than race drivers because they have to be so physically fit to drive the car on the track, not even with competition, even when you're driving alone.”

Ford Fusion Drivers in Contention

The new 2006 Ford Fusion race car hit the track with the same hot pace it hit showrooms and looks to take a Ford driver to a third NASCAR Nextel Cup championship in four years. Matt Kenseth, driving the #17 Dewalt Power Tools Roush Facing Fusion, finished the regular NASCAR season in first place with four wins and 13 top-five finishes, leading the remaining 10 “Chase” finalists into the exciting championship run. Roush Racing teammate, Mark Martin, also qualified for the “Chase” is his #6 AAA Ford Fusion,

“Ford Racing plans to put more Fusions and F-150s in the winner’s circle during this very exciting time in NASCAR racing,” says Dan Davis. “Race fans connect with Ford Racing and these products because they are bold and all-American, reflecting our customers’ passion for racing and life.”

In the NASCAR Busch series, Carl Edwards is in second place in the standings with seven races remaining. In NASCAR Craftsman Truck series action, Rick Crawford and Terry Cook are battling for the championship in their F-150 race trucks.

The Fusion builds on Ford Motor Company’s NASCAR legacy of more than 580 wins. Red Byron won the very first NASCAR-sanctioned race on the sands of Daytona Beach in 1948.

Ford Trucks trace race history

Ford Trucks appeared on the road only shortly after the company’s first race cars more than a century ago. The F-Series lineup was introduced in 1948, a year before NASCAR racing began. The two are deeply connected given that they share similar rural American roots and have now both grown into true national icons.

As the most successful vehicle in the history of automobiles, the Ford F-Series is in a league of its own. It’s been the best-selling truck in America for 29 consecutive years and the best-selling vehicle for 23 years in a row. In 2006, it’s on track to retain truck leadership for a 30 th year. Since its debut in 1948, Ford Motor Company has sold more than 31 million F-Series trucks around the world. Ford sells one F-Series truck every 34 seconds in the U.S.

Posted by Frank at 5:44 AM

Ford Freestyle earns top safety ratings

The Ford Freestyle crossover has earned the highest available crash test ratings from both the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS).

The Ford Freestyle earned the highest possible five star rating in both the government's frontal and side impact crash test modes. And in recent IIHS testing, the 2006 Freestyle, with optional side air bags, earned the Institute's highest side impact rating. A standard three row Safety Canopy™ side air bag system with rollover sensor provides additional protection not only in certain side collisions, but in rollover events as well.

Freestyle previously earned the Insurance Institute's “best pick” designation in frontal offset crash test performance. Following its 40-m.p.h. offset frontal barrier crash test, IIHS noted that Freestyle’s occupant compartment experienced minimal intrusion by maintaining its integrity very well – an essential factor in helping to protect vehicle occupants in a frontal crash.

“Creating safe, high-quality, affordable vehicles for our customers is part of our ongoing commitment to safety innovation,” said Sue Cischke, vice president of Environmental and Safety Engineering, Ford Motor Company. “We are very pleased to see this recognition of Freestyle and our other vehicles, and we are quickly moving ahead with standardization of safety features on our vehicles.”

IIHS previously recognized Freestyle, as well as the Ford Five Hundred and Mercury Montego sedans, because their structures and restraints’ systems were designed and fine-tuned to provide a high level of safety by achieving a balance between ability to absorb crash pulse energy and attain a controlled rate of occupant deceleration. IIHS President Adrian Lund said, “The Freestyle’s performance is what we like to see,” Lund said. “Ford has done a good job of designing its newest vehicles to better protect occupants in frontal crashes.”

Ford’s innovative architecture, shared among Freestyle and the Five Hundred and Montego sedans, is engineered to offer a structure with crush zones designed into impact areas. A patent-pending new design tailors the steering column’s collapse to the driver’s size and safety-belt use for enhanced protection.

Side-impact protection comes from a combination of advanced air bag technology and structural features that help safeguard occupants from intrusion by channeling crash energy away from the passenger compartment. An innovative cross-car beam “SPACE TM Architecture” under the front seats reinforces the structure between the B-pillars, which directs energy away from passengers.

Frontal impact performance was designed to meet the new Federal Motor Vehicle Safety Standard 208, which requires the restraints system to automatically adjust to the size of the front-seat passenger. The air bag controller uses front passenger classification sensing to determine if the seat is occupied, and if so, whether the passenger is an adult, a child or a child in a child safety seat. Air bag deployment is tailored – or altogether suppressed – to help provide the proper level of protection.

Ford also broke new ground in safety with Freestyle’s innovative adaptive steering column that collapses horizontally at two different load levels based on safety belt usage and seat position. Driver air-bag deployment level is tailored to the occupant, based on the position of the driver’s seat track.

Posted by Frank at 5:40 AM

Ford making a push on fall TV

September is one of those turning-point months. It’s the beginning of the fall season and of the school year for many youngsters. September also launches the 2007 automotive model year and the fall TV season. The coming together of those latter two events is foremost on the mind of Myles Romero, Global Brand Entertainment director, Ford Motor Company.

Romero is charged with placing Ford products in TV shows and movies, working with studio directors out of his Hollywood office. He has placed products in hit shows such as “24” and “Desperate Housewives.” This season, Ford products will appear in several new series, such as “Brothers and Sisters” on ABC and “Smith,” starring Ray Liotta, on CBS.

“Having vehicle integration is essential to Ford’s overall marketing and communication message,” says Romero, “because it helps us showcase our vehicles’ bold design attributes and other important attributes like safety and environmental technology. Having a character drive a hybrid not only says something about the character, but something about Ford as well.”

Integrating Ford products into network TV shows can substantially increase purchase intent and marketing recall, he says.

“It’s like co-branding,” says Romero. “Whenever you have an A-list star driving one of your vehicles, people do notice it. The celebrity helps us market the product, making it look exciting and sexy.”

The following is a synopsis of the fall shows featuring Ford Motor Company products.

Kyra Sedgwick returns as Deputy Police Chief Brenda Johnson in “The Closer,” cable TV’s No. 1 ranked show of 2005. While her character may be a little quirky, Johnson’s choice of vehicle isn’t, as she and her cohorts commandeer the roomy yet practical Ford Five Hundred in pursuit of clues to high-profile homicides in Los Angeles.

They may call them “Desperate Housewives,” but they’re far from desperate when it comes to classy wheels. The character Gabrielle (played by Eva Longoria) enjoys another season of the popular ABC series motoring down Wisteria Lane in her Aston Martin DB9, but viewers should keep their eyes peeled for other Ford Motor Company products to make drive-by cameos, including a Jaguar S-Type R and the new Mazda CX-7 crossover. Later in the season, Lincoln’s newest luxury crossover is set to make its TV debut.

“The Lincoln MKX is scheduled to ‘audition’ for a potential role in the show in early calendar 2007,” says Romero. “We will keep our fingers crossed.”

“Brothers and Sisters,” debuting this season on ABC, is billed as a compelling one-hour drama about the California-based Walker family. The show features an impressive cast including Sally Field, Calista Flockhart, Ron Rifkin and Rachel Griffiths, as well as a Jaguar XK8 driven by family patriarch Uncle Sam Ashman (Rifkin) and a Ford Escape Hybrid owned by brother Thomas Walker played by Balthazar Getty.

Melinda Gordon (Jennifer Love Hewitt) sees dead people. She also hears and talks to them in “Ghost Whisperer” on CBS. Her unusual gift makes it tough for her to lead a normal life as she spends her days and nights helping earthbound spirits find their way to the light. This season, the show welcomes a special guest with unusual gifts all its own as a Ford F-Series Super Duty makes a cameo appearance.

Keifer Sutherland, as Jack Bauer, is back to fight another day as each season of “24” covers one day in Bauer’s life. Ford Motor Company has been along for the ride, supplying two dark Expeditions as Counter-Terrorist Unit vehicles. A Lincoln Navigator also makes cameos.

Posted by Frank at 5:37 AM

Ford goes sledding for safety

When a safety engineer crash tests a car, it’s fast, it's loud – and it's expensive.

A typical vehicle development program might crash several pre-production cars, and when you take into account that prototype vehicles are virtually hand-built and cost around $100,000 each, the truth quickly emerges: Crash testing ain’t cheap!

In the fall of 2005, Ford commissioned the Servo-Hydraulic Crash Simulator, a state-of-the-art piece of equipment that’s reducing the time and cost to research, design and build a new car or truck. Located inside Ford’s Safety Innovation Lab (SIL) in Dearborn, the Servo Sled is the most capable crash simulator of its type in the world.

“I’ve worked on a number of programs where we’ve crashed several early prototype vehicles,” says Matthew Makowski, Crash Safety Supervisor for the 2008 Ford Escape. “With the Servo Sled, along with other analytical tools, we’ve completely eliminated that step to save time and money.”

The Servo sled builds on the basic principle of the Hyge sled, a crash test simulator Ford Motor Company has used for over 40 years. The Hyge and Servo sleds each sit inside a long corridor about the width of two-lane highway and about 50 yards long. A track runs the length of the corridor with the sled on top of it. On top of the sled sits a buck, which is an accurate representation of the interior of the vehicle (seats, instrument panel, windshield, airbags, seat belts, etc.) that’s going to be tested. Crash test dummies are positioned in the buck.

To launch a test, the buck and sled are propelled to over 35 mph in a few milliseconds. The sled and buck can be used again, but seats, seat belts, airbags, instrument panels and other parts must be replaced before another test can be performed.

Before any of this, however, engineers must know the vehicle’s pulse, or the acceleration experienced in the occupant compartment during a full vehicle crash test. The pulse is a sort of fingerprint of how a vehicle performs in a crash. Knowing the pulse determines the amount of acceleration required for the buck to replicate a specific full vehicle crash test. The Hyge and Servo sleds both use this same principle, but the Servo sled goes a few steps further.

“The Servo is a significant improvement,” says Makowski. “While the Hyge provides a good simulation of a crash test, the Servo sled provides additional capabilities, including more accurate pulse representation.”

Before conducting a Hyge sled test, engineers and technicians work for about two weeks to design and machine a large aluminum metering pin that controls the flow of nitrogen gas required to propel the buck with the desired acceleration pulse. Instead of a metering pin and nitrogen, the Servo sled has three servo metering valves that control the flow of oil to the thrust column; these servo valves can be programmed to match a pulse in just a few hours.

“Not only does the Servo sled let us get a pulse quickly, it also lets us pinpoint a pulse exactly,” says Makowski. “We can actually put in a vehicle pulse generated using computers, run a sled with prototype parts for the air bags and belts, and prove it all out on the sled. It’s nice. It makes the process much simpler so that when we get to the confirmation phase and actually crash a real vehicle, it’s really a one-and-done. We have a number of things we have to test, put in the parts, run the vehicle, and confirm what we already know.”

Makowski says the Servo sled lets him repeat the same crash simulation over and over again at a fraction of the cost, and it eliminates the several cars he used to crash to gather data.

“When you don’t see a prototype until the end of the process, it forces you to be very regimented in your preliminary analysis,” says Makowski. “The analytical signoff process was very thorough.”

In addition to matching a pulse quickly and accurately, the Servo sled can also simulate vehicle pitching. When a vehicle crashes into a fixed barrier in the real world, the rear of the vehicle typically rises and the front of the vehicle tends to drop. While the Hyge sled remains flat, the Servo sled has pitching rails that move up or down to simulate vehicle pitching. Another feature of the Servo sled that the Hyge sled does not have is the ability to simulate side impact events.

You’d think the Servo sled would reduce the number of crash tests in the company, but Ford continues to crash 400 to 600 vehicles a year. There’s still significant cost savings, however, because of the growing number of safety tests required from all manufacturers.

“With all the new corporate, government, and public domain requirements, we’re demonstrating compliance without increasing the number of full vehicle crash tests,” says Mike Hamilton, Engineering Supervisor in the Safety Innovation Lab. “Sled crash simulation technology has been around for a long time. The Servo sled just takes it to the next level.”

Posted by Frank at 5:34 AM

Texas auto writers help Ford build ultimate sport truck

It’s a known fact that pickup truck owners are rabid when it comes to personalizing their vehicles. Research has shown that more than 70 percent of new truck owners spend, on average, nearly $1,500 on aftermarket accessories in the first year of ownership.

Ford already offers America’s best-selling truck thanks to the widest, most diverse lineup that includes more than one million F-150 factory variations – such as Harley-Davidson™, FX4 off-road, FX2 Sport street and upscale King Ranch models – to feed the growing demand for personal customization. Ford also offers a host of Genuine Ford Accessories and Ford Racing Performance Parts (FRPP) specifically designed to help truckers personalize the appeal and boost the performance of their trucks.

The new project F-150 – a 2007 FX2 Sport with performance, appearance and in-vehicle entertainment and telematics modifications – takes the concept in a new direction by allowing customers to build trucks to their own specifications with dealer-installed Ford parts and accessories.

"The new F-150 FX2 Sport is another example of how Ford is expanding its truck leadership by listening to our customers and delivering bold, American products,” says Christine Feuell, director, Ford Vehicle Personalization. “The new FX2 Sport builds on the F-150 FX4 off-road model by offering custom performance looks – inside and out – in a more affordable two-wheel-drive model.

“The new project F-150 FX2 Sport performance truck demonstrates how customers can further personalize their pickups using Ford Racing Performance Parts and Genuine Ford Accessories.”

The honor of further personalizing the project F-150 FX2 Sport went to a small contingent of members of the Texas Auto Writers Association (TAWA). The TAWA team was influential in choosing the appropriate powertrain, interior and body parts and pieces, bringing them together to build their ultimate F-150 sport truck.

Terry Box, auto writer for the Dallas Morning News was one of the “builders” and has had a chance to get behind the wheels of the truck he helped bring to life.

“My main input I pushed hard for was more power,” says Box. “The super charger was a magical edition. The truck is really responsive yet it’s civilized.”

Box sees a big market for this kind of offering in Texas. “There are a lot of guys down here who are very much into modifying hot rod pickups.”

Project F-150 FX2 Sport, started life as a 2007 F-150 SuperCab FX2 Sport, with its dark-accent billet-style grille insert and body-color grille surround and unique captain’s chairs with center console and floor-mounted shifter.

“Truck owners spend more per vehicle on accessories than anyone else,” says Mark Joseph Birnhart, Ford Vehicle Personalization truck marketing manager. “We make sure our Ford accessories match our Built Ford Tough truck engineering philosophy so they are required to pass all of Ford’s quality, durability and safety testing standards. We also stand behind our products with Ford’s new, extended manufacturer’s warranty, which is the best warranty and roadside assistance package of any new full-size pickup."

High-tech touches include a Mobile-ease™ Hands Free, Bluetooth™-equipped wireless phone system and Headrest Rear Seat DVD Entertainment System. A Harley-Davidson pedal package and A-pillar gauge pod help dress out the interior.

The suspension was lowered two inches in front and five inches in the rear and combine with the prototype 20 by 10-inch Sport wheels to give the truck its aggressive stance. A custom stripe package has been added for that extra personal touch.

The 6.5-ft. bed features a lockable, hard tonneau cover and is carpeted with a Sport Liner bedliner. The marine-style easy-to-clean polyester surface molds to the contour of the bed and will not stain, absorb moisture or mildew.

The truck’s 5.4-liter V-8 receives a FRPP, premium, polished, Whipple, screw-type supercharger and a pair of ceramic-coated headers feeding FRPP side exhausts with Ford Racing embossed tips.

“The engine modifications boost horsepower by well over 425 at the rear wheels and torque to well over 500 ft.-lbs,” says Andy Slankard, Ford Racing engineering supervisor. “Best of all, it’s been calibrated by Ford Racing engineers and is 50-state legal.”

The 5-speed automatic transmission has been recalibrated to handle the increase in horsepower. A 4:10 rear gear and “True Trac” limited-slip rear differential put the power to the ground. Prototype, Brembo four-piston brakes up front, along with stock rears, provide the stopping power.

“The most important part about this project F-150 is that any enthusiast could build it with parts from the Ford Racing and Genuine Ford Accessories catalogs,” says Jamie Allison, Ford Racing Performance Group manager.

Ford Racing of parts are available for ordering at www.fordracingparts.com.

The Project F-150 FX2 Sport will make its media debut on September 28, 2006 at the State Fair of Texas. The first public showing with be at the Specialty Equipment Manufacturers Association show in Las Vegas, Nev., Oct. 31 through Nov. 3, 2006.

Posted by Frank at 5:29 AM

General Motors North American Facilities Cut Energy Use; Add Renewable Energy Sources

Washington, D.C. -- As a result of the company's commitment to renewable energy sources and conservation efforts, General Motors reduced its energy use by 25 percent and added solar and landfill gas as energy sources at its North American facilities over the past five years.

"General Motors has a corporate commitment to make our vehicles and our facilities energy efficient, and we have a long history of energy reduction efforts at our plants," David Skiven, executive director, GM Worldwide Facilities Group, said Friday in a keynote address at the World Energy Engineering Conference in Washington, D.C.

GM is one of the leading users of renewable energy in the North American manufacturing sector, with renewable energy sources representing about 2 percent of its energy use.

These energy strategies are part of an overall program that has enabled GM to reduce its energy use from 94 trillion BTUs in 2002, to an expected 72.5 trillion BTUs by the end of the year in GM's North American region.

GM's renewable energy portfolio includes:

* The largest corporate use of landfill gas in the U.S. The sum of landfill gas capacity at seven GM operations using the fuel is equivalent to the energy needed to heat over 25,000 households, which represents about 1.6 trillion BTUs per year. Landfill gas installations at GM plants generate annual savings exceeding $5 million.
* The nation's largest, corporate solar photo voltaic installation. This solar installation directly converts solar power into electricity.
* New small hydro-power installations for GM facilities in Mexico that will become operational in 2007.

"The combination of cost and environmental benefits makes renewable energy sources extremely important to us," Skiven said. "Our use of alternative energy is a sound business decision, resulting in lower costs and a broader portfolio of energy sources."

General Motors also has achieved substantial energy use reduction as a result of its commitment to energy conservation initiatives in its operations.

"Although renewable energy projects are highly visible and intriguing, equally important are consistent efforts to drive energy savings in our ongoing manufacturing operations," said Skiven.

GM's conservation efforts include:

* Installing common energy management and control systems for lighting, heating, ventilation and air conditioning.
* Improving compressed air systems and paint shop operations.
* Participating in the U.S. EPA Green Lights Program to install more efficient lighting systems in GM's North American facilities.

"At General Motors, we believe that managing energy use is a vital part of our business," Skiven said. "Smart energy decisions are not only good for the environment; they are good for the bottom line."

Posted by Frank at 5:28 AM

Chevrolet Scores 30th All-Time Manufacturers' Cup Title

Kevin Harvick's Win at the Sylvania 300 Helps Chevrolet Clinch its 30th Manufacturers' Cup Championship and 400th Win for the Chevy Monte Carlo

DETROIT – Kevin Harvick’s victory of the Sylvania 300 at New Hampshire International Speedway on Sunday helped make history for Chevrolet, securing the 400th victory for the Monte Carlo and clinching the 2006 Manufacturers’ Cup Championship for Chevrolet in the NASCAR Cup Series. With nine races left in the season, Chevrolet has collected its 30th all-time manufacturers’ crown and 26th in NASCAR’s Modern Era (1972 – present) in NASCAR’s premier racing series.

"Chevrolet is proud to be the winningest name in racing,” said Ed Peper, Chevrolet general manager. “Our success in NASCAR is a result of many hours of hard work and dedication from all the men and women on our Chevy race teams. We also know that a strong performance in racing helps to generate the same strong performance in the marketplace, and we’re pleased with everyone's efforts to keep the Chevy bowtie out front on and off the track.”

A total of seven different Chevrolet drivers have contributed to 16 victories in 27 races to date. Chevy Monte Carlo SS drivers who posted wins this season include Jimmie Johnson (four), Kevin Harvick (four), Jeff Gordon (two), Tony Stewart (two), Denny Hamlin (two), Dale Earnhardt, Jr. (one) and Kyle Busch (one).

The 2006 Manufacturers’ Cup Championship continues Chevrolet’s history of success in North America’s most popular racing series. Since NASCAR’s Modern Era began, GM has earned 28 of 35 possible manufacturers’ championships with Chevrolet collecting 26 titles for an impressive 80 percent championship record (Buick has won the title twice).

Mark Kent, director of GM Racing: “Chevrolet has a storied history in NASCAR competition with 465 race wins since the Modern Era began in 1972. To clinch the 2006 NASCAR Nextel Cup Manufacturers’ Championship with nine races remaining in the season is an impressive accomplishment for Chevrolet and its teams. It has truly been a group approach with seven different Chevy drivers sharing in this result. This cooperative effort among the teams, in concert with the technology and support provided by GM Racing, has made this championship special for all concerned. We are extremely proud to capture our fourth consecutive manufacturers’ championship.”

Kevin Harvick, driver of the No. 29 Reese's/GM Goodwrench Monte Carlo SS: "It is really awesome to be able to capitalize on the race car we had this weekend. To sit on the pole and run as well as it did from the time we unloaded it, is something that is hard to do…It was an awesome weekend and to wrap up the Manufacturers' Championship for Chevrolet is really good for everyone involved in that. We are looking forward to the next nine weeks.”

Posted by Frank at 5:25 AM

September 18, 2006

Mitsubishi Announces 2007/2008 Vehicles Meeting Voluntary Safety Commitment

As part of its ongoing participation in industry-led voluntary efforts to improve vehicle safety, Mitsubishi Motors North America (MMNA) today announced that the majority of its 2007 model year vehicles and early model year 2008 vehicles will comply with the voluntary design and performance criteria set out in 2003 by member companies of the Alliance of Automobile Manufacturers, the Association of International Automobile Manufacturers and the Insurance Institute for Highway Safety.

These voluntary design and performance safety criteria pertain to vehicle compatibility in front-to-front and front-to-side impact collisions, and are helping to drive the adoption of numerous vehicle safety enhancements ahead of federal requirements. Mitsubishi is among the sixteen automakers participating in this voluntary effort.

In front-to-front collisions, MMNA's family of model year 2007 SUVs - specifically the Endeavor and the all-new Outlander -- meet the voluntary design criteria and newly added structural assessment. The purpose of these criteria is to enhance the front-to-front crash compatibility between SUVs and passenger vehicles by promoting better alignment of the front-end energy absorbing structures. Manufacturers have been working to improve this architectural feature by modifying truck frames. The voluntary standard governs structural alignment for the entire light-duty vehicle fleet. While the compatibility initiative has set 2009 as the deadline requiring 100 percent of each manufacturer's vehicle line to comply, Mitsubishi is proud to announce that 100 percent of its applicable vehicle line is now in compliance.

In front-to-side collisions, the model year 2007 Outlander, Endeavor, Galant, Eclipse, Eclipse Spyder, and early Model Year 2008 Lancer - all equipped with side air bags - meet the new voluntary performance criteria. Front-to-side collisions, where the striking vehicle is a light truck or SUV, represent significant compatibility challenges. The new voluntary performance criteria place a high priority on enhancing the protection of occupants inside vehicles struck in the side. One of the ways to accomplish this is by enhancing head protection of occupants in struck vehicles.

To evaluate the performance of its vehicles against these industry-led voluntary design and performance safety criteria, Mitsubishi Motors conducted extensive studies and performed actual crash testing. Mitsubishi Motors fully embraces the safety performance criteria embodied in the industry-led effort and remains committed to improving the performance of Mitsubishi vehicles and their safety systems.

Posted by Frank at 2:40 PM

Jeep using "Bugs" to wrangle attention, business

"Bugs" Climb to New Heights to Introduce a New Species of Jeep® Vehicles

* Jeep® brand expansion continues with all-new 2007 Jeep Wrangler two-door and first-ever four-door Wrangler Unlimited

* 360 degree marketing campaign features bugs morphing into Jeep Wrangler

"Bugs" will be found in some of the most unusual places as the Jeep® brand launches a new marketing campaign to introduce the next two vehicles in the brand’s product offensive — the all-new 2007 Jeep Wrangler two-door, the brand’s icon, and the new Jeep Wrangler Unlimited, the first-ever four-door Wrangler.

Both vehicles tap aspirational Jeep values — the need for freedom, adventure, excitement and fun.

"With more capability, interior space and comfort, refinement, power and open-air fun, the all-new Wrangler is the best Jeep Wrangler ever and takes the freedom to go anywhere and do anything to a new level," says John Plecha, Director – Jeep Marketing and Global Communications. "It's the ultimate freedom machine.

"And, with room for five adult passengers and the most cargo space ever offered in a Wrangler, the four-door Unlimited expands the Jeep experience and allows consumers to share Wrangler's unparalleled fun, freedom and adventure with family and friends," adds Plecha.

This active Jeep lifestyle is communicated in a new marketing campaign featuring "bugs" traveling across indoor and outdoor landscapes, up the walls of buildings and through magazine pages. At closer look, the bugs are actually an aerial view of the new Jeep Wranglers carrying typical "tools" of the Jeep lifestyle such as kayaks, surfboards, snowboards and backpacking gear. When the images shift to a side view, it becomes clear that the bugs are actually a Jeep Wrangler or Wrangler Unlimited, the new species of Jeep.

The bugs, and other creative treatments, will reach consumers through a 360 marketing campaign that includes television, print, online, events, gaming, out-of-home media, customer relationship marketing and merchandising.

"The emotional connection between the Jeep owner and his or her Wrangler is strong and unlike other vehicles," said Jay Kuhnie, Director – Jeep Communications. "With key passions of outdoor, adventure, sports and music, you'll find Jeep Wrangler advertising showing up in both traditional and non-traditional lifestyle locations."

Wrangler television spots begin the week of Sept. 18 on the season premieres of "Extreme Home Makeover," "Lost," "Deal or No Deal," "The Office," "Boston Legal," "Everybody Hates Chris," "All of Us," "The Game" and "Heroes." Additional programming includes NFL and college football and high-profile prime-time shows such as "Studio 60" (NBC), "House" (FOX), "Law & Order: Criminal Intent" and "Law & Order: Special Victims Unit" (NBC), and "CSI: NY" on networks including ABC, NBC, FOX, CBS, Comedy Central, FUEL TV, MTV, ESPN, FX, TBS and TLC.

Five TV spots were created, in total. “Grooming” and “Bird” introduce the Wrangler Unlimited, the world’s first four-door Wrangler; “Lizard” introduces the all-new 2007 Wrangler, and “Rock Crawler” features both vehicles. Wrangler Unlimited will be introduced to the African American market with a spot called “Bigger Deffer” which pays homage to Wrangler’s place in the beginning stages of Hip Hop music.

The “bugs” are featured prominently in print advertising that includes magazine inserts and multiple page spreads. The ads will run in men’s, sports, music, entertainment, outdoor/adventure, automotive, women’s and health/fitness publications including Esquire, Men’s Journal, Entertainment Weekly, Rolling Stone, Automobile, Car Driver, Wheeler and Motor Trend.

In one ad, readers are asked to “find the new species” of bugs from among the16 different varieties shown, with four aerial views of the Wrangler or Wrangler Unlimited hidden among pictures of the real bugs.

In addition to full-page ads, there will be a fun creative treatment running in the Sept. 19 issue of USA Today where a bug appears to burrow through editorial copy, before turning into a Jeep Wrangler Unlimited advertisement.

A hip-hop oriented print ad with the heading, “The culture grew…so did we,” will introduce the Jeep Wrangler Unlimited in publications reaching African-American consumers.

Online advertising includes banner ads and home page takeovers on sites such as Edmunds, AOL, MSN, Yahoo and Kelly Blue Book. The Wrangler and Wrangler Unlimited interactive presence includes video games and partnerships with DirecTV, Ripe TV, Mobi TV, FUEL TV's "Drive: Notes from the Wilderness" with Mike V., and Actions Sports Lat34.

Jeep Wrangler will be the first vehicle to be integrated in TLC’s Miami Ink podcasts; and the sponsor of the first-ever Sports Illustrated “This is My House” fantasy football initiative, and the first-ever “Action Sports Awards,” produced by FUEL and airing on the FOX network.

The bugs will be crawling everywhere in traditional and non-traditional out-of-home media placements that include rotating and mobile billboards, wallscapes, building and storefront wraps, and graffiti murals in key markets such as N.Y., L.A., Miami, Houston, Washington, D.C., Detroit, Chicago and San Francisco.

Building wraps, for example, feature bugs crawling up and/or around buildings leading to a traditional billboard featuring a side view of the new Wrangler Unlimited.

TV Spot Descriptions
In “Grooming,” two gorillas encounter a “bug” they believe to be food only to find out it’s really the new Jeep Wrangler Unlimited. In “Bird,” a hungry bird zeros in on a potential “bug” snack and painfully discovers the Unlimited. In “Rock Crawler,” what appears to be a bug-like object makes its way through an adventurous tunnel only to surface as the new four-door Jeep Wrangler Unlimited alongside the all-new Jeep Wrangler two-door.

“Lizard” opens on a lizard running across the desert floor. It sees the old Jeep Wrangler, faces off against it, then expands himself and hisses to try and scare away the Wrangler. The Wrangler, unfazed, suddenly expands and changes into the all-new Jeep Wrangler and scares off the lizard. The voiceover says, “Introducing the 2007 Wrangler. Bigger…Bolder…Badder… A new species from Jeep.”

“Bigger Deffer” opens with the words “we ran the streets… and became legendary” set to Hip Hop music and fast paced computer generated images in an urban setting. The spot communicates the four doors, Freedom Top™ and MyGIG™ Multimedia Infotainment System of the new 2007 Wrangler Unlimited and closes with “more room to move the crowd” flashing on the screen.

Posted by Frank at 2:20 PM

Toyota Unveils Long Bed Versions Of All-New 2007 Tundra Full-Size Pickup Truck

Toyota Motor Sales, U.S.A., Inc., today unveiled long bed versions of the all-new 2007 Tundra full-size pickup truck at a press conference here at the Toyota Technical Center-Calty Design Studio. The unveiling took place as part of Toyota’s participation in the annual National Truck Equipment Association (NTEA) product conference being held in Dearborn, Michigan. The NTEA is a trade association for companies that develop, manufacture and market parts, accessories and systems dedicated to the work truck market.

"The NTEA Product Conference is an ideal forum to debut the long bed Tundra work truck," said Brian Smith, Toyota corporate manager for truck operations. "Toyota recognizes the importance of commercial business customers to Tundra’s long term success. Working with NTEA will allow their members time to develop a wide variety of Tundra compatible work equipment and have those products to market by the time the new Tundra launches in February."

The NTEA supports the manufacturers and installers of equipment like lift gates, ladder racks and tool boxes, all products that bring additional utility to pickups like the new Tundra. A primary function of the NTEA in general and this week’s Product Conference in particular is to bring its members together with OEM truck-makers like Toyota.

For the first time ever, aftermarket equipment manufacturers will have the opportunity to obtain technical data and examine the Tundra Long Bed work truck in detail five months prior to the vehicle’s launch.

In private sessions closed to the public, and closed to other truck manufacturers, NTEA members will be afforded an early first-look at new, yet-to-be-launched pickup trucks. On Wednesday, September 20, Toyota will participate in an NTEA measuring session, where it will show, for the first time, two truck configurations developed specifically for work truck customers who consider their full-size pickup truck the most important tool in their bag.

The new Tundra long bed will be available in Regular- and Double Cab versions. With a 165-inch wheelbase, the Tundra Double Cab Long Bed will be the longest pickup in the Toyota truck lineup. It will be suitable for carrying a crew of six plus maximum cargo. The Tundra Regular Cab Long Bed will provide extra storage capacity behind the driver’s seat and the largest interior volume in its class.

Both long bed configurations will come with a choice of three engines, including a 5.7 liter V8 that offers maximum towing of well over 10,000 pounds, and a payload capacity to compete with the best in the half ton class.

With an eight-foot one-inch bed and a substantial bed depth, the Tundra Long Bed will have the deepest box in its class below the rails. To maximize flexibility, the bed will be equipped with the expected six standard size stake pockets, four corner tie-down hooks, as well as an optional deck rail system.

Even the tailgate has commercial customers in mind, because it’s both lockable and easily removable in the event that a utility cap is installed by a tradesperson. Tundra’s extensive color palette will include three popular non-metallic work truck colors: White, Red and Black.

All Tundras will be equipped with oversized door handles and controls, designed so that work crews can jump in and out of the truck to move around a job site without taking off their work gloves. The cab is designed to function as a mobile office with a center console capable of holding a laptop or hanging file folders. On bench seat models the center seat section folds down to create a flat surface for use as a mobile desk. The glove box is big enough to hold a standard Thermos, and to aid safe hands-free communication, Bluetooth capability is available.

The SR5 grade Tundra Long Beds will be a popular configuration for foremen, supervisors or owner-operator tradespeople. The SR5 will offer a wide variety of functional options, appearance accessories, and upgraded fabrics and trim.

Regular Cab models will also feature a standard grade featuring heavy-duty vinyl flooring and basic equipment targeted specifically for work applications and commercial use.

The new Tundra will be, by far, the most-American new product in Toyota’s history.

* The entire engineering development program was led by TTC engineering, in Ann Arbor, Michigan.
* Tundra styling was initiated at Calty Design Center in Newport Beach, Calif. and finalized at the new Calty studio in Ann Arbor, Mich.
* Tundra’s engines will be built at Toyota Motor Manufacturing, Alabama in Huntsville, Ala.,
* and its transmissions at a Toyota supplier production facility in North Carolina.
* Finally, the all-new Tundra will be manufactured at two U.S.-based full-size truck production facilities, Toyota Motor Manufacturing, Indiana in Princeton, Ind., and the new Toyota Motor Manufacturing, Texas, located in San Antonio.

"The new Tundra is ready for work like no Toyota before it," said Smith. "When the new Tundra rolls into dealer showrooms this February, we are confident that full-size truck buyers will see Tundra as the most capable, best built, and best value half-ton pickup in America."

2007 TUNDRA PRELIMINARY SPECIFICATIONS

DIMENSIONS (inches) Regular Cab Double Cab

Overall length: 209.8/228.7 228.7/247.6

(Std bed/Long bed)

Overall width: 79.9/79.9 79.9/79.9

(Std bed/Long bed)

Overall height: 76.0/76.4 76.0/76.4

(4x2/4x4)

Wheelbase: 126.8/145.7 145.7/164.6

(Std bed/Long bed)

TRUCK BED DIMENSIONS (inches)

Bed length 78.7/97.6 787.7/97.6

(Std bed/Long bed)

Bed width 66.4 66.4

(at tailgate)

Bed width 50.0 50.0

(between wheel wells):

Bed depth: 22.2 22.2

Posted by Frank at 2:18 PM

Mercedes lauds ESP mandate

Mercedes-Benz Safety Innovation Promises To Reduce Accidents Dramatically

WASHINGTON, DC – The Federal government announced today that ESP® stability control, a safety system pioneered by Mercedes-Benz, will be required on all future cars. In making the announcement, the National Highway Traffic and Safety Administration (NHTSA) cited its analysis showing conclusively that cars equipped with stability control are 35 percent less likely to be involved in a collision. Additionally, sport utility vehicles with stability control are involved in 67 percent fewer accidents than SUVs without the system. SUVs usually have a higher center of gravity, and ESP has been found to be especially effective in reducing rollovers.

NHTSA analyzed more than 40,000 collisions over a period of six years, focusing on similar vehicles with and without stability control. The dramatic results include similar reductions in fatal accidents as well. ESP-equipped cars had 30 percent fewer fatal crashes, and sport utility vehicles with ESP were 63 percent less likely to be in a deadly collision.

Now being used by other manufacturers, stability control systems reduce the likelihood of all fatal accidents by 43 percent and fatal single-vehicle crashes by 56 percent, according to another accident study by the Insurance Institute for Highway Safety (IIHS). When the IIHS recently updated the results of their 2004 accident study, they found that stability control provides even more life-saving benefits for SUVs.

Although the safety system provides significant benefits to both cars and SUVs, sport utility vehicles with stability control are reported to have 80 percent fewer rollovers than vehicles without the system. The study also concluded that the risk of all types of single-vehicle crashes in an SUV was reduced by 49 percent.

The NHTSA and IIHS analysis corroborates a Mercedes-Benz study from 2002 that revealed a 40 percent reduction in “loss of control” accidents after the company made ESP standard equipment on all models. Studies by other automakers and the University of Iowa found similar results.

After bringing the industry’s first ABS anti-lock brakes and traction control systems to consumers in the 1980s, Mercedes-Benz collaborated with Bosch to invent ESP stability control and introduced it in 1995. The new safety system made its debut on the 1996 S-Class line, became standard equipment on most Mercedes-Benz models by the 2000 model year and is standard on all Mercedes-Benz models today.

How Does Stability Control Work?
ESP can sense impending loss of control. The system works in a split second by braking individual wheels and/or reducing excess engine power, something that even the most skilled driver cannot do. ESP can be compared to having four individual brake pedals, one for each wheel, with a powerful computer to determine which pedal should be applied when and for how long.

The Mercedes-Benz ESP system helps drivers maintain stability, especially on slippery roads, by helping to prevent oversteer (rear-end “fishtailing”) or understeer (front-end “plowing”). Even the “ESP” abbreviation helps underscore the system’s benefits – it works invisibly, seemingly intuitively, to help keep the car going where the driver points it, under circumstances that might otherwise lead to loss of control and a possible accident without the system.

Using electronic sensors and lightening-fast computer logic, the system constantly monitors a vehicle’s actual path against its intended path. If there’s any difference between what the driver is “asking” (primarily through the steering wheel) and what the vehicle is doing, the system works in a split-second by braking individual wheels and/or reducing excess engine power, even before the driver may sense any changes.

Posted by Frank at 2:13 PM

Mercedes resumes title sponsorship of Fashion Week

Mercedes-Benz USA and IMG Sign Multi-year Contract for NY, LA and Miami

MONTVALE, NJ – Mercedes-Benz USA (MBUSA) today announced that it will expand its longstanding association with fashion by entering into a multi-year title sponsorship of all of IMG’s Fashion Week properties in the United States. Mercedes-Benz Fashion Week will be a trifecta of the country’s top high-fashion venues: New York, Los Angeles, and Miami. The three-year sponsorship begins with the February 2007 Mercedes-Benz Fashion Week showing of the Fall 2007 collections in New York. It represents the first time all three Fashion Week venues will be under a single sponsor.

Mercedes-Benz USA has partnered with individual Fashion Week properties in the past as title sponsor of Fashion Week in New York from 2001 through 2003 and as title sponsor of Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles since its inception in 2003. As a reflection of a strong interest in fashion on the part of its buyers, Mercedes-Benz has frequently partnered with designers and fashion icons in its marketing initiatives. For several years, MBUSA has been in partnership with SAKS Fifth Avenue in a variety of retail and philanthropic activities.

Beyond its on-site activities in conjunction with the five shows annually, MBUSA expects to leverage its sponsorship with a full range of integrated marketing initiatives including advertising, online activities (including 52 weeks of dedicated fashion programming on the internet), partnership marketing, related consumer shows, and philanthropic activities.

Posted by Frank at 2:12 PM

German designer opts for the Mercedes R-Class

Whether it be for a rock band, a designer or a basketball trainer, the unique vehicle concept that underpins the Mercedes-Benz R-Class is designed to meet the particular needs of modern people in the modern world.

The touring SUV provides an exemplary level of ride comfort for the driver, front passenger and rear passengers. This is why the Rolling Stones used the R Class as a shuttle on last year's "A Bigger Bang" tour in the US. Designer and entrepreneuse Jette Joop also plumped for the R-Class because "most of all, I am enthralled by the vehicle's extravagant, exciting design, its high level of practicality and its spaciousness".

With her JETTE label, Jette Joop is one of the most captivating designers on the current scene. Her jewellery, fashion and perfume creations have made her a firm favourite with some of the world's most successful fashion houses. Her designs exude a casual elegance, appearing neither blatant nor contrived, and above all are extremely easy to live with. Similar attributes are displayed by Jette Joop's new car. Since summer 2006, Jette Joop drives a Mercedes Benz R-Class – a vehicle which comes very close to her vision of the ideal car.

Joop is certainly well qualified to judge the design quality of the R-Class. Not only did she study industrial design at the Art Center College of Design in California, she has also worked at Ralph Lauren and Barry Kieselstein-Cord in New York. Joop, who is usually chauffeured around to give herself more time to attend to pressing business, describes the sovereign driving feel and generous interior of the R-Class in short and succinct terms: "Lots of space and light. With luxurious individual seats for a comfortable working environment." And, of course, impressive design quality coupled with hallmark Mercedes craftsmanship of the very highest order.

The Designzentrum Nordrhein-Westfalen (North Rhine-Westphalia Design Centre) certainly seems to share Jette Joop's view, having presented the Mercedes-Benz R Class with its top accolade for outstanding design – the "red dot design award - best of the best" – back in June of this year. Alongside superlative design quality and outstanding comfort, the pioneering 4+2-seater vehicle concept offers a wealth of further benefits including high variability, exemplary safety and prestigious flair. Plus the R-Class gives the driver an all-new motoring experience, delivering a level of handling and driving dynamics that belies a car of this size, thanks largely to a powerful engine line-up with outputs ranging from 140 kW/190 hp to 375 kW/510 hp and a well-balanced chassis offering high safety reserves under all driving conditions.

Standard equipment includes 4MATIC permanent all-wheel drive, the 7G-TRONIC seven-speed automatic transmission with DIRECT SELECT and rear air suspension. Plus there is a comprehensive passive safety package featuring adaptive front airbags, front sidebags, windowbags and, as an optional extra, the PRE-SAFE® preventive occupant protection system which identifies situations that might turn into accidents and "instinctively" prepares the driver and passengers for a possible collision.

Posted by Frank at 2:00 PM

Ford's Save the Mustang program wins Interior Dept. award

WASHINGTON, D.C. -- Thanks to an innovative program championed by Ford Motor Company, thousands of wild horses with an uncertain future will now be placed in long-term care to live out their lives in bucolic preserves throughout the country. Today, Ford is recognized as the 2006 Outstanding Take Pride Supporter by the U.S. Department of the Interior and Take Pride in America for the company’s partnership in the “Save the Mustangs” program.

Save the Mustangs, established in May 2005 by Ford in collaboration with the Interior Department’s Bureau of Land Management (BLM) and Take Pride in America, builds public awareness for the plight of America’s wild horses and helps fund their adoption by non-profit sanctuaries. In little more than one year, the program has raised funds to support the adoption of 2,000 wild horses, and has educated more than one million visitors through an informational website, www.savethemustangs.org.

“Ford is honored to be the recognized among the many generous Americans who are committed to preserving our nation’s land and wildlife,” said Ziad Ojakli, Ford Group Vice President - Corporate Affairs. “For over 40 years the Mustang has been an important icon for Ford. This award recognizes our successful partnership with the BLM and Take Pride to help preserve this American legend.”

Take Pride in America received nominations across 32 states of individuals and groups that donate time and resources to volunteer programs to enhance America’s public land. The panel of judges scored the nominations by the measurable impact of their results, collaborative partnerships and their demonstration of the mission of Take Pride in America. Ford Motor Company was honored with the top award for Outstanding Take Pride Supporter for 2006.

Interior Secretary Dirk Kempthorne, joined by other senior Federal agency representatives will take part in the award ceremony held at the U.S. Department of the Interior in Washington, D.C.

“It’s an honor to recognize Ford’s support and commitment to the Save the Mustangs program with a Take Pride National Award,” said Dirk Kempthorne, U.S. Secretary of the Interior. “The partnership between Ford and the BLM and Take Pride in America is a great symbol of the public and private sector joining together to preserve our public lands and cultural history.”

Take Pride in America

Take Pride in America® is a national partnership program that enables individuals, civic groups, corporations, and others to volunteer in caring for the lands shared by all Americans. Take Pride's goal is to instill an active sense of ownership and responsibility in every citizen for the nation's natural, cultural, and historic resources. For more information, visit www.TakePride.gov.

Posted by Frank at 1:47 PM

Celebrating a vintage year: Fifty years of success for Volvo Car International Customer Sales

Collecting a new car directly from Swedish carmaker Volvo is a way of buying a Volvo that has proved popular among customers such as diplomats and tourists. And this year, Volvo Cars sales company VCIC celebrates 50 years of successful business in the area.

It all began when certain people at Volvo became aware of the ‘love affair’ between American diplomats, military personnel and tourists and Scandinavia. Göteborg was home to an unknown carmaker and the company’s attractive P120 (Amazon) model was proving a popular Swedish ‘souvenir’ among foreign visitors.

The year was 1956 and Volvo was the first among its competitors to discover that it could sell cars profitably to international customers.

However, the company first had to solve the relevant customs clearance, tax and registration issues:

“The cars had to driven to Norway or Denmark for registration, then back to Sweden for shipment,” recalls Torben Eckardt, CEO of the VCIC (Volvo Car International Customer Sales) sales company.

Since then, the business has expanded at an increasing rate, with sales growing by 5-10 percent annually in recent years.

While diplomats form the main customer group, others who succumb to the attraction of buying cars – many fitted with extras –¬ under somewhat more favourable conditions include military personnel, tourists and foreign employees. For example, the deal includes return travel to Göteborg, a visit to the plant and a visit to the Volvo Museum.

The Volvo XC90, an SUV that was launched in 2002, is the model that has had perhaps the greatest impact on sales. However, Torben Eckardt believes that the new flagship Volvo S80 and the compact C30 (which is to be launched in September) will generate even more traffic to the VCIC offices adjoining the Torslanda plant in Göteborg:

“We have completed 50 years – and we are hoping that the next 50 will be equally successful,” says Torben Eckardt.

VCIC supplied about 7,200 cars in 2005. Of these, 2,450 were delivered in Göteborg and the remainder throughout the world.

Posted by Frank at 1:46 PM

BMW tops in global sustainability

Munich -- In the automobile industry, the BMW Group is the world leader in corporate sustainability. This was the conclusion reached by the SAM Group in its current evaluation of the Dow Jones Sustainability Indexes (DJSI).

This means that the BMW Group has been able to successfully defend its number one position of last year, and makes it the only company in the sector to have been listed in the Dow Jones Sustainability Index World and in the European Dow Jones Sustainability STOXX Index without a break since the establishment of the Index in 1999. The volume of the financial assets managed according to these indexes is currently about five billion US dollars.

The SAM Group analyses 2,500 companies each year in terms of their ecological, social and economic performance and selects the best 10% for the Dow Jones Sustainability Indexes. Industry-specific challenges are also taken into account. In the automobile industry, for example, these are climate change, or ecological and social standards at supplier companies.

Sustainability is part of the corporate strategy in the BMW Group. Engineers at the BMW Group, for example, have been working for years on reducing fuel consumption. Besides optimising both petrol and diesel engines, this also includes electrifying the drive and converting hydrogen in combustion engines. With BMW CleanEnergy, the company is presenting its vision of CO2-free driving. Environmental management systems at the production sites help to prevent possible negative effects on the environment. High social standards for the employees of the BMW Group have been implemented in practice at all locations for decades. In addition, the BMW Group takes on a wide range of social activities, not only in the vicinity of their locations, but also worldwide. More detailed information on this is available at www.bmwgroup.com/responsibility

The Dow Jones Sustainability Indexes family is made up of global and European indexes. The Dow Jones Sustainability Index was the first global sustainability index to be created, in 1999, and has since then been published each year by the SAM Group, based in Zurich, in cooperation with Dow Jones Indexes and STOXX Limited.

Posted by Frank at 1:39 PM

Nostalgia for muscle cars

In 1991, shallow pockets forced Bill Wiemann to sell his 12 muscle cars. He got $200,000 for a collection that included a '69 Plymouth 6-Pack Road Runner, a '70 Dodge Charger and a '70 Plymouth Hemi 'Cuda (think the General Lee from "The Dukes of Hazzard"). But the loss hurt. So much so that after making a killing in commercial real estate, he bought back the cars, one by one, at auctions.

This time, however, Wiemann grabbed limited editions and convertibles, spending more than he cares to total. Earlier this year, he paid $2.16 million just for the 'Cuda (it cost $5,200 new in 1970). It's now boarded with his other prizes in a garage with a transparent door he can gaze through from his bedroom; the cars are treated to classic rock because, he says, it makes them happy. "Some people love art and think nothing of popping $20 million on a painting," says Wiemann, 45, of Phoenix. "For me, it's muscle cars."

While the Detroit of 2006 struggles to survive, the fast bruisers cranked out by the Motor City in its 1970s halcyon days now help fuel the $17.8 billion-a-year classic-car business. That's up about 25 percent in the past year alone, say car insurers, dealers and restoration experts, thanks mainly to the echo effect of televising major auctions. As many as 400,000 collector cars, worth about $14 billion, traded pink slips in the past 12 months; additional revenue comes from after-market parts sales and service, which now tops out at $100 per hour. "What's driving this market are boomers who either owned the cars when they were kids or had always dreamed of owning a particular car they couldn't afford," says McKeel Hagerty, president of Hagerty Insurance, the nation's largest classic-car insurer. "Now they have the money."

Posted by Frank at 1:39 PM

German motoring fans vote Jaguar tops

Leading German motoring magazine Auto Zeitung has published its 2006 Quality Report and Jaguar has come out on top over strong competition from European and Japanese luxury car makers. More than 30,000 readers took part in the survey where they rated 33 brands overall for reliability, product quality and service.

Jaguar’s first place position in a survey conducted at the heart of leading luxury car makers is testament to the ongoing dedication to quality in both the product and the service network. The same Auto Zeitung survey on quality ranked Jaguar in 18th place in 2004 and in 5th place in 2005.

Managing Director of Jaguar Cars Bibiana Boerio commented: “We are delighted with the results of this survey particularly as the votes came from members of the German public. Getting the top spot reinforces what we already know about the high standards of quality found in our cars from the prestigious J.D. Power survey conducted in the US. In 2005, Jaguar was second for quality meaning it was the highest ranked European nameplate, while our Halewood plant where the X-TYPE is built won the Gold Plant Quality Award in Europe.”

Additionally, a significant part of the survey consisted of questions on quality of service at Jaguar dealerships. Readers were particularly impressed with staff advisory skills and expertise as well as convenience of arranging test drives and detailed introduction to the product at the hand-over.

Heinrich Lingner from Auto Zeitung said: “It comes as a big surprise that a European brand has beaten the Japanese who have come first for several years running. Our readers voted just four European brands into the top ten, the other three were Porsche, Volvo and BMW.” Jaguar recently launched the all-aluminium XKR, the supercharged version of the new XK that went on sale in March earlier this year. Offering a blend of supercharged performance, outstanding dynamic abilities and keen pricing, the XKR has significant advantages overall against both lesser and considerably more expensive rivals. Jaguar has already taken almost 2,000 orders for the XKR which is expected in UK showrooms in November.

The XKR is excellent value for money with prices starting from £67,495 – just £7,500 more than the naturally aspirated XK.

Posted by Frank at 1:23 PM

The new adventures of Ford Fairlane

The Ford Fairlane concept creates a new type of people-mover that explores a blend of upscale, modern design with Ford hallmarks of safety, interior spaciousness and functionality. Fairlane – a classic name that recalls the splendor of Henry Ford's estate – features a well-proportioned, purposeful stance that promotes Ford fundamentals – a spacious and flexible interior, safety leadership and confident driving character.

The Ford Fairlane concept is a six-passenger, three-row people mover with a unique shape. Its well-balanced proportions are the foundation for a modern, sophisticated design with a minivan-sized, no-compromise interior. Fairlane also features unique active lifestyle solutions like the "rolling galley" concept in the functional rear utility zone.

Fairlane features a well-defined hood, a large cabin with upright A-pillars, four side doors with low step-in height, and a rear door with an industry-leading three-way tailgate. The rear door opens to the left or right, while the upper glass section flips up. Fairlane's design blends this new shape with sophisticated elements such as the bold, three-bar grille that signifies the new face of Ford.

"The Ford Fairlane concept breaks new ground as a people mover with presence," says J Mays, group vice president of Design and chief creative officer. "This is a vehicle with the power to move people emotionally as well as physically."

"With Fairlane, we're rewriting the people mover story, offering a more upscale vehicle for American families, whether they're traveling to a concert with friends, or to the cottage for a family weekend getaway."

The exterior is defined by upright front roof pillars that stretch the people-mover concept upward, creating a minivan-size interior. The interior has three unique zones with a unifying design theme, but that serve individual needs.

Fairlane's three interior zones feature unmatched function and unique materials – including automotive firsts like maple bentwood, Lloyd Loom woven rattan made from recycled paper, and a durable woven canvas – that help separate each row by job description. The front zone is driver-focused and features great visibility, thanks to a low dash and high seating positions, as well as easy-control ergonomics. This purposeful zone is reinforced by sophisticated design elements.

Combined with the second row's breakthrough function and luxury, Fairlane appeals to families as well as empty-nesters who need passenger accommodations for nights out, or game-room flexibility while hauling friends or grandkids. Today's empty nesters are much more active than previous aging generations. They also are busier than their predecessors, caring for grandchildren or elderly parents. In fact, 40 percent of leading-edge Baby Boomers – those 55 and older – are technically empty-nesters, yet only 27 percent claim to live at home along with their spouse. Searching for flexible solutions, seven out of ten of the top vehicles purchased by Boomers are pickup trucks and SUVs. "Fairlane's spirit is from a bygone era when families lived and worked in the city and played in the countryside," says Mays.

UPRIGHT, UPSCALE EXTERIOR

The Ford Fairlane concept exterior breaks the people-mover design mold with upright front roof pillars that define a fresh new look while opening interior possibilities. The clutter-free design, solid proportions, and large wheels and tires communicate a sophistication carried through in numerous details.

"Henry Ford's Fair Lane estate stands out for its design detail and restraint," says Mays. "Throughout his home, you can appreciate Henry Ford's appreciation of the great outdoors and fine craftsmanship in favor of opulence. The Fairlane concept embraces that spirit in a very modern way."

This sophistication begins with three brushed stainless steel horizontal bars forming a powerful front-end appearance that is repeated in the headlamp and rear-door designs, and signals the new face of Ford.

The three bars surround the molded-in Ford oval and seamlessly extend into the headlamps for a wide, horizontal appearance accentuated by a wide air dam. This horizontal theme, absent unnecessary design cues, helps create the vehicle's unique proportion and is repeated on the sides and rear.

High-tech, light-emitting diode (LED) headlamps deliver wide, consistent lighting patterns and are encased in advanced horizontal frosted-glass covers that enhance the front-end design. The large top section houses an LED day lamp with an inset projector beam for high- and low-beam settings. The middle turn-indicator LED rests above the fog lamp that is half the size of the upper two units.

The clean body sides of the Fairlane concept communicate sophistication. The windows are flush with the body for a refined look, complemented by five side groove details in the body panels.

The "French-opening" doors reinforce the look and offer maximum access to the front and rear seating areas. The second-row power armrests automatically retract downward when the side doors are unlatched to open more room for passengers to maneuver.

"Other people movers don't offer easy access for third-row passengers," said Mays. "With the Ford Fairlane concept, we solved the dilemma and are breaking new design ground with unique center-opening doors."

Nineteen-inch tires wrap ten-spoke, brushed-aluminum wheels to fill the wheel wells and accentuate Fairlane's modern design and stance. The handsome wheel treatment is carried through with similar brushed-aluminum treatments on the door handles, instrument-panel accents, the utility area and the rear door.

The rear door itself is a groundbreaking tailgater's dream, featuring a flip-down utility area with a refrigerator, cutting surface and utensils. The industry's first triple-hinged rear door opens to the left or right, and the flipglass section opens upward offering more ways to conveniently load cargo.

A single stretch of a unique, tightly woven canvas-cloth material is tightly bound to the full roof-pillar perimeter – just as fabric is stretched over a polo helmet – for a unifying halo effect surrounding the glass roof.

INTERIOR DEPARTMENTS

The Ford Fairlane projects Ford's interior design leadership well into the future by offering the luxury of space, function and design. The three unique interior zones, like the cabin of a high-end executive aircraft, include a driver-focused front row, a passenger-friendly second row with first-class appointments, and a business-class third-row with passenger seating and a utility area for cargo or catering.

"The Fairlane concept takes Ford's interior design leadership to new levels," says Kris Tomasson, designer. "The three-zone design treatment harkens back to the 1920's glory days of American design when car and aircraft interiors were uniquely segmented to reflect home interior designs." Each zone matches design to duty and, like rooms in a home, is tied together with a modern and purposeful design theme. An all-glass roof, similarly segmented into three zones for individual control, reinforces the spacious cabin to invite trips from city to shore.

FIRST ROW BUILT FOR DRIVING

The driver zone is marked by a strikingly low dash to aid visibility, finished with an oak and maple bentwood laminate derived from the furniture industry. The exposed wood-grain finish speaks to the vehicle's modernity and authenticity. This same wood finish trims the door panels, accented with brushed-aluminum window and door-lock controls, and second-row seat bolsters.

The modern, user-friendly instrument panel is wrapped in light tan leather and decked with exposed-grain bentwood. The large, circular speedometer and tachometer are trimmed in brushed aluminum and housed underneath a uniquely segmented portion of the bentwood that is subtly raised from the rest of the dash.

This wood treatment also appears on the two middle roof pillars (B and C pillars) as part of the unifying, sophisticated design theme. Two similarly styled smaller circular gauges for fuel and oil measurements flank the large gauges.

A tasteful, two-spoke steering wheel is accented with tan leather handgrips that extend from each spoke and match the seats. The center console tunnel includes a large storage bin with a tan leather flip-up cover.

The console is trimmed with brushed aluminum that extends to the forward tunnel area – with two exposed map storage bins – and flows into a center stack with radio and climate control functions. The controls' simple, modern design keeps the dash free of clutter, while placing all necessary functions within easy reach.

Heating and cooling are supplied through an air vent that runs the entire length of the dash. Located just below the bentwood dash, this vent includes numerous directional fins that provide even distribution of air throughout the cabin.

The tan leather front-row seats offer comfort and Command Seating™, thanks to a relatively high seating position and side bolsters that are rare in people movers. The front seatbacks are finished in an extremely durable woven material that helps make the transition to the second zone.

This material, being used for the first time in a vehicle, is made from recycled paper by Lloyd Loom, a home décor company based in the United Kingdom since 1917. The material is known for timeless elegance and sophistication, as well as its unique ability to resist scuffs and water. It also accents the door panels and second-row armrests.

FIRST-CLASS SECOND ROW

The second-row zone is the most revolutionary interior statement, taking first-class aircraft seating to new heights. Covered in a closely woven canvas like the roof perimeter, the two reclining club chair-type seats offer luxurious adult-size comfort, best-in-class reclining angles and easy, flat-folding capability for maximum cargo capacity. They also offer first-of-its-kind storage with four separate bins, one in each armrest.

"The Fairlane's second row seats put limousine seats to shame," says Tomasson. "They are luxurious for adult passengers and game-friendly for kids."

The subtle change in seat materials helps create a unique atmosphere. The door panel and roof treatments, however, tie the zones together with the same design theme and materials selection. A roof-mounted center DVD screen and easy-to-access DVD player that slides from the rear of the center console conveniently offer the latest entertainment options.

The seatbacks are shod in a good-looking, easily washable stainless steel finish that starts the transition to the rear zone. These seats quickly and easily fold flat to open cargo space or entry space into the third-row seats.

THIRD ZONE – UTILITY PLAYER DOES IT ALL

The third row is built for maximum utility and flexibility so Fairlane can be as useful at the destination as it is on the journey. The third-zone design communicates a utilitarian space with a sophisticated, yet practical, stainless steel-finish load floor and functional elements.

Second- and third-row seatbacks fold flat to reveal this spacious and durable load floor that easily washes free of debris, from wet camping gear or your muddy Labradors. The industry-first triple-action rear door opens to the left or right and the flipglass opens upward for convenient loading in almost any situation. The novel upper glass section can be opened to load smaller items or to protect the prep area.

"The second- and third-row zones give you the luxury of flexibility that matches Fairlane's ability to move in and out of different settings with ease," says Tomasson. "The Fairlane allows you to be the chef at a family picnic or take your friends to the finest restaurant in the city."

The rear zone's home design theme continues with a unique all-in-one food storage and preparation area integrated into the rear door. This unique rolling galley includes a brushed stainless steel refrigerator and food preparation tray that fold down from the rear tailgate. The tray comes complete with molded-in bowls for chips and salsa.

BUILT-IN SAFETY

The Fairlane, like all Ford people movers, raises the bar for safety with a long list of advanced safety technologies, such as the Safety Canopy™ rollover protection system and Ford's Personal Safety System™ with dual-deployment front air bags, energy-absorbing safety belts and load-limiting retractors.

SOLID FOUNDATION

The Ford Fairlane concept rides on an all-wheel drive version of the company's mid-size CD3 architecture, with fully independent front and rear suspensions. The Fairlane is the first CD3-based people-mover concept, demonstrating the architecture's flexibility next to its production mid-size-sedan cousins – the 2006 Ford Fusion and Lincoln Zephyr.

This architecture will eventually be the basis for up to ten unique vehicles in North America and approximately 800,000 vehicles annually over time.

The Duratec 30 3.0-liter V-6 engine features all-aluminum construction, dual overhead cams, four valves per cylinder, intake Variable Cam Timing (i-VCT) and electronic throttle control. It could deliver the smooth, spirited performance, along with good fuel economy and very low emissions ratings that are enjoyed in production versions.

The engine is mated to a six-speed automatic transmission with wider ratios that allow this smaller, more fuel-efficient engine to deliver smooth, consistent shifts and great low-end torque and performance feel.

Posted by Frank at 1:22 PM

Ford's way forward plan pushed way forward

Here is the complete statement from Ford Motor Company:

North America “Way Forward” plan accelerated to deliver faster progress through 2008:

* Operating costs to be reduced by approximately $5 billion, including:
* Salaried-related work force reduced by a third, the equivalent of about 14,000 positions.
* Ford, UAW leadership agree on buyout offers for all U.S. Ford and ACH hourly employees.
* Further manufacturing capacity reductions planned.
* All ACH operations to be sold or closed by the end of 2008.
* More products to be delivered faster, including:
* 70 percent of Ford, Lincoln and Mercury products by volume will be new or significantly upgraded between now and the end of 2008.
* Ford’s truck leadership is fortified.
* Growth segments, including crossovers, are prioritized.
* All-new Ford full-size crossover to go on sale in 2008.

Ford Motor Company’s financial outlook is revised:

* Full-year automotive profitability in North America not expected before 2009.
* South America and Ford of Europe still expected to be solidly profitable in 2006. However, full-year operating losses now expected in 2006 for Asia Pacific and Africa, and the Premier Automotive Group.
* Ford Motor Company’s 2006 year-end liquidity is expected to include automotive gross cash of about $20 billion, including the effects of $3.4 billion of VEBA.
* Ford Motor Company’s Board indicates that it will suspend payment of the quarterly dividend on its common and Class B Stock beginning in the fourth quarter of 2006.

DEARBORN, Mich., Sept. 15, 2006 – Ford Motor Company [NYSE: F] today announced plans to further reduce its capacity and work force, and ramp up new product introductions as it accelerates its North America “Way Forward” turnaround plan.

Ford will cut its North American salaried-related work force by about a third and offer buyout packages to all Ford and Automotive Components Holdings (ACH) hourly employees in the U.S. The reductions will contribute significantly to reducing ongoing annual operating costs by about $5 billion. In addition, Ford will renew 70 percent of its North American product lineup by volume by the end of 2008.

The announcements are being made this morning in an employee address led by Ford Executive Chairman Bill Ford, President and Chief Executive Officer Alan Mulally, President of The Americas Mark Fields and Chief Financial Officer Don Leclair.

“These actions have painful consequences for communities and many of our loyal employees,” said Bill Ford. “But rapid shifts in consumer demand that affect our product mix and continued high prices for commodities mean we must continue working quickly and decisively to fix our business. Mark Fields and his team deserve credit for the accelerated Way Forward strategy, which puts us on an even faster product-driven path to success.

“Alan Mulally’s experience in turning around a major industrial company will help guide the implementation of these measures as he assumes leadership of the company,” Bill Ford continued. “The actions we announce today – coupled with the North American production cuts we announced last month, the strategic alternatives we are considering for Aston Martin and a push for greater progress from our operating units and brands around the world – are part of a series of actions that Alan and our entire global team will be taking to put the company on a path to sustained profitability and success.”

Mulally, whose appointment as CEO of Ford was announced last week, echoed support for the Way Forward plan and for the team leading the company’s North American turnaround.

“The steps we are announcing today are clearly needed to ensure the ultimate turnaround of the business in Ford’s biggest and most important market,” Mulally said. “Although the process has been under way for months, I have had a chance to review these actions and am convinced that they provide the sound, product-led underpinnings and cost reductions we will need to achieve our goals. I look forward to helping with the implementation.

“Turnarounds of this magnitude succeed when capacity and costs are aligned with a realistic expectation of demand,” Mulally continued. “These actions are certainly consistent with that goal. We will focus intensely on the needs of our customers in North America, and around the world, by pulling forward new products and creating new markets. We are a team united by a shared vision to build the best automobiles in the world at Ford Motor Company.”

Fields said the Way Forward plan will continue to focus every part of the business on the customer – building stronger Ford, Lincoln and Mercury brands; strengthening the company’s North American product lineup; improving quality, and accelerating progress on productivity and competitive costs.

“The fundamentals of our Way Forward plan have not changed, but our timetable has changed dramatically,” said Fields. “We’ve taken a sobering look at the industry and our own business, and the entire team in North America has a renewed sense of urgency and a clear view of what it will take to position this business for profitability.

“We know our decisions bring more pain to the business in the short-term, and they require sacrifice from our employees, labor unions, dealers and suppliers,” he added. “But, together, we are building a much stronger Ford Motor Company and a more secure future for us all.”

Fields said the team will continue to push to move further and faster throughout the business.

“Our work is far from over. We recognize that the competitive landscape and cost pressures have significantly challenged our traditional business model, and that recognition is driving more investment in small cars and crossovers, even as we continue to position ourselves to remain the truck leader,” Fields said. “We will remain quick and decisive in executing our Way Forward plan and flexible in reacting to changing conditions in the future.”

Market share declines, reflecting primarily segment shifts, and higher-than-planned raw material costs will mean full-year profitability for Ford’s North American auto operations is not expected before 2009.

“Clearly, we could have cut product programs and maintained our goal of North American profitability in 2008,” Fields said. “But, even as we further reduce our costs and capacity and make tough-but-necessary decisions throughout our business, we cannot and will not retreat from the critical investments to deliver the right products for our customers.”

A summary of the North America Way Forward actions to be implemented by the end of 2008 and resulting financial impact follows.

Product-Led Turnaround

* 70 percent of Ford, Lincoln and Mercury products by volume will be new or significantly upgraded from today through the end of 2008. The new lineup builds on Ford’s strength as America’s truck leader while expanding in growth segments, such as crossovers.
* Ford will introduce an all-new full-size crossover based on the Ford Fairlane concept. The seven-passenger vehicle for modern families goes on sale in 2008 and will be produced at Ford’s Oakville ( Ontario, Canada) Assembly Plant.
* Ford will continue to lead the American truck market with a new Super Duty pickup confirmed to go on sale in early 2007 and an all-new F-150 pickup confirmed to go on sale in 2008. The vehicles boast powertrain, design and feature upgrades.
* Ford will continue to lead America’s sports car market with new Mustang derivatives each year.
* The new Lincoln MKS flagship sedan will go on sale in 2008 – packed with more technology and features than any prior Lincoln, including all-wheel drive. Current plans are to produce the vehicle at the company’s Chicago Assembly Plant.
* Lincoln will continue offering the Lincoln Town Car to meet ongoing demand. After assembly ends at Ford’s Wixom ( Mich.) Assembly Plant in 2007, Ford intends to move Town Car production to Ford’s St. Thomas ( Ontario, Canada) Assembly Plant. St. Thomas will be reduced to one shift of production, as previously was announced.
* Product development work is intensifying through 2008 on creating new small cars and even more crossovers that will go on sale in the future. These vehicles will be based on the company’s global vehicle architectures, including “B” and “C” platforms not presently used in North America.
* Major investments continue in new gasoline, flexible-fuel, diesel, hydrogen and hybrid powertrains, including additional E-85 ethanol-powered and hybrid vehicles on the road by the end of 2008. In addition, two out of every three Ford, Lincoln and Mercury vehicles will be offered with fuel-saving 6-speed transmission technology by the end of 2008.
* The new products and a voluntary consolidation of the Ford and Lincoln Mercury dealer network are designed to significantly improve the dealers’ through-put and profitability by the end of 2008.

Accelerated Cost Savings, Leaner Structure, Improved Efficiency

* Compared with 2005, annual operating costs will be reduced by about $5 billion by the end of 2008.
* Salaried-related costs will be reduced through the elimination of the equivalent of about 14,000 salaried-related positions, which represents approximately a third of Ford’s North American salaried work force. The reduction includes the equivalent of 4,000 positions eliminated in the first quarter of 2006. The additional reductions will be achieved through early retirements, voluntary separations and, if necessary, involuntary separations – with most employees expected to depart by the end of the first quarter in 2007.
* An agreement with the UAW will expand early retirement offers and separation packages to all Ford U.S. hourly employees, including Ford employees at the company’s ACH plants. Employees will begin receiving details by mid-October, and those accepting offers will leave the company by September 2007.
* Ford will accelerate by four years its previously announced goal of reducing 25,000 to 30,000 North American manufacturing employees by the end of 2012. The reductions now will be completed by the end of 2008.
* The sale or closure of all ACH facilities by the end of 2008 will result in additional employee reductions.
* Ford continues to work with the UAW to improve the competitiveness of its U.S. manufacturing facilities. As a result, new competitive operating agreements have been ratified by UAW locals in 30 different U.S. Ford and ACH facilities – and nearly $600 million in annual savings is projected to be realized.

Capacity Further Aligned with Consumer Demand

* North America manufacturing capacity is being adjusted to 3.6 million units by the end of 2008, down 26 percent versus 2005 – in line with consumer demand and as announced earlier.
* Nine facilities will be idled and cease production through 2008, including seven already announced. The two additional plants are the Maumee ( Ohio) Stamping Plant and the Essex ( Ontario, Canada) Engine Plant.
* Ford’s Norfolk ( Va.) Assembly Plant will be idled a year earlier than planned, and a shift reduction, in advance of idling the facilities, now is planned at Norfolk and Twin Cities ( Minn.) Assembly.
* Facilities affected by the end of 2008 include the following:
* Atlanta Assembly – to be idled in October 2006
* Batavia Transmission – to be idled in 2008
* Essex Engine – to cease operations in 2007
* Maumee Stamping – intended to be idled in 2008
* Norfolk Assembly – to be idled in 2007, a year earlier than previously planned, with a shift reduction planned in January 2007
* St. Louis Assembly – already idled in March 2006
* Twin Cities Assembly – to be idled in 2008, with a shift reduction planned in 2007
* Windsor Casting – to be idled in 2007
* Wixom Assembly – to be idled in 2007
* Dearborn Truck Plant will add a third crew, beginning in 2007, for F-150 truck production.
* All ACH operations will be sold or closed by the end of 2008.
* Including Maumee Stamping and Essex Engine, Ford has announced plans to cease production at 16 North American manufacturing facilities by the end of 2012, including seven assembly plants.

Financial Impact

“Though North America’s return to profitability will take longer than planned, the actions we’re taking are the right ones, and are fundamental and necessary steps to improving our business structure,” said Leclair, the company’s CFO. “The planned improvements in our auto operations, in conjunction with Ford Credit – which remains a core asset – will leave us well-positioned for the future.

“We are starting from a position of strong liquidity, including our cash, credit lines and VEBA,” Leclair added. “We will continue to focus on enhancing our liquidity, building upon our decision to explore strategic alternatives for Aston Martin and the board’s intent to eliminate our quarterly dividend.”

Automotive Operations

* Full-year pre-tax special items for 2006 are expected to be significantly increased from the $3.8 billion we estimated previously to reflect the accelerated Way Forward actions. Further details will be provided when Ford announces Third Quarter financial results next month.
* Full-year profitability in North American automotive operations not expected before 2009 .
* Ford and Lincoln Mercury U.S. market share is projected to be in the low-16 percent range at the end of 2006.
* A further share decline is expected as production of the Ford Taurus sedan and Mercury Monterey minivan ends in 2006 and production of the Ford Freestar minivan ends in 2007. The end of these vehicles will reduce the company’s sales to daily rental fleets.
* With the investment in new products and improvements in quality, Ford expects to be in the 14 to 15 percent market share range going forward – with a focus on profitable retail share.
* South America and Ford of Europe still are expected to be solidly profitable in 2006. However, full-year operating losses now are expected in 2006 for Asia Pacific and Africa, as well as the Premier Automotive Group – primarily reflecting lower volumes.

Liquidity

* Ford Motor Company’s 2006 year-end liquidity is expected to include automotive gross cash of about $20 billion, including marketable and loaned securities and the effects of $3.4 billion of VEBA. The company will continue to have committed automotive credit facilities totaling more than $6 billion .
* Ford Motor Company’s Board indicates that it will suspend payment of the quarterly dividend on its common and Class B Stock beginning in the fourth quarter of 2006.

Sept. 15, 2006

Safe Harbor/Risk Factors

Statements included or incorporated by reference herein may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on expectations, forecasts and assumptions by our management and involve a number of risks, uncertainties, and other factors that could cause actual results to differ materially from those stated, including, without limitation:

* Continued decline in market share;
* Continued or increased price competition resulting from industry overcapacity, currency fluctuations or other factors;
* A market shift (or an increase in or acceleration of market shift) away from sales of trucks or sport utility vehicles, or from sales of other more profitable vehicles, in the United States;
* A significant decline in industry sales, particularly in the United States or Europe, resulting from slowing economic growth, geo-political events (e.g., an escalation or expansion of armed conflict in or beyond the Middle East) or other factors;
* Lower-than-anticipated market acceptance of new or existing products;
* Continued or increased high prices for or reduced availability of fuel;
* Currency or commodity price fluctuations;
* Adverse effects from the bankruptcy or insolvency of, change in ownership or control of, or alliances entered into by a major competitor;
* Economic distress of suppliers that has in the past and may in the future require us to provide financial support or take other measures to ensure supplies of components or materials;
* Work stoppages at Ford or supplier facilities or other interruptions of supplies;
* Single-source supply of components or materials;
* Labor or other constraints on our ability to restructure our business;
* Worse-than-assumed economic and demographic experience for our postretirement benefit plans (e.g., discount rates, investment returns, and health care cost trends);
* The discovery of defects in vehicles resulting in delays in new model launches, recall campaigns or increased warranty costs;
* Increased safety, emissions, fuel economy or other (e.g., pension funding) regulation resulting in higher costs, cash expenditures, and/or sales restrictions;
* Unusual or significant litigation or governmental investigations arising out of alleged defects in our products or otherwise;
* A change in our requirements for parts or materials where we have entered into long-term supply arrangements that commit us to purchase minimum or fixed quantities of certain parts or materials, or to pay a minimum amount to the seller (“take-or-pay contracts”);
* Inability to access debt or securitization markets around the world at competitive rates or in sufficient amounts due to additional credit rating downgrades or otherwise;
* Higher-than-expected credit losses;
* Increased competition from banks or other financial institutions seeking to increase their share of financing Ford vehicles;
* Changes in interest rates;
* Collection and servicing problems related to finance receivables and net investment in operating leases;
* Lower-than-anticipated residual values or higher-than-expected return volumes for leased vehicles;
* New or increased credit, consumer or data protection or other regulations resulting in higher costs and/or additional financing restrictions; and
* Inability to implement the Way Forward plan.

We cannot be certain that any expectation, forecast or assumption made by management in preparing these forward-looking statements will prove accurate, or that any projection will be realized. It is to be expected that there may be differences between projected and actual results. Our forward-looking statements speak only as of the date of their initial issuance, and we do not undertake any obligation to update or revise publicly any forward-looking statement, whether as a result of new information, future events or otherwise. For additional discussion, see “Item 1A. Risk Factors” in our 2005 10-K Report.

Posted by Frank at 1:20 PM

GM's Rick Wagoner & Tiger Woods Tee Up To Introduce All-New Buick Enclave

General Motors’ CEO Rick Wagoner and golf superstar Tiger Woodsare teaming up for the world introduction of the all-new 2008 Buick Enclave luxury crossover sport utility vehicle (SUV) on the eve of the Los Angeles Auto Show on Tuesday, Nov. 28 starting at 5:30 p.m. [PST].

Since Buick and Tiger Woods officially partnered in Dec. 1999, Buick has continued on a steady path to become a premium automotive brand in North America and China while Woods has evolved to become the world’s top-ranked professional golfer and one of the most recognizable athletes on the planet. On November 28th Woods will team up with GM Chairman and Chief Executive Officer Rick Wagoner to introduce the latest Buick – the 2008 Enclave.

Buick’s new line-up of vehicles, led by the all-new Enclave, signal a renewal of the brand defined by stylish, quiet, high-quality products that offer more luxury features and relevant technologies than ever before.

Posted by Frank at 1:16 PM

Chevrolet To Launch World's Largest Fuel Cell Vehicle Fleet

More Than 100 to Debut in 2007 in First Meaningful Market Test of Fuel Cell Vehicles

SAN DIEGO – General Motors committed to building the world’s largest fuel cell vehicle fleet today by announcing its next-generation fuel cell vehicle – the Chevrolet Equinox Fuel Cell.

GM will build more than 100 Chevrolet Equinox Fuel Cell vehicles and will begin placing them with customers in the fall of 2007, as part of a comprehensive deployment plan dubbed “Project Driveway." Designed to gain comprehensive learnings on all aspects of the customer experience, Project Driveway constitutes the first meaningful market test of fuel cell vehicles anywhere. A variety of drivers – in differing driving environments – will operate these vehicles and refuel with hydrogen in three geographic areas: California, the New York metropolitan area and Washington D.C.

“General Motors is demonstrating its commitment to hydrogen fuel cells as the answer for taking the automobile out of the environmental debate and reducing our dependence on petroleum," said Larry Burns, GM vice president, research & development and strategic planning. “The Equinox Fuel Cell is powered by GM’s most advanced fuel cell propulsion system to date, and demonstrates an important milestone on our pathway to automotive-competitive fuel cell propulsion technology development."

Enabled by GM’s fourth-generation fuel cell propulsion system, the Equinox Fuel Cell is a fully-functional crossover vehicle, engineered for 50,000 miles of life. Importantly, the Equinox Fuel Cell is able to start and operate in sub-freezing temperatures during its 50,000-mile life. It is expected to meet all applicable 2007 U.S. Federal Motor Vehicle Safety Standards, and is equipped with a long list of standard safety features including driver and passenger frontal air bags and roof rail side-impact air bags; anti-lock braking system (ABS); StabiliTrak stability enhancement technology and OnStar, while providing all of the environmental benefits of hydrogen fuel cell technology.

"The Equinox Fuel Cell is a real-world vehicle with real-world performance," said Ed Peper, Chevrolet general manager. “The fuel cell technology is seamlessly integrated into a uniquely styled crossover vehicle that is distinctively Chevrolet. The Equinox Fuel Cell joins Chevrolet’s family of advanced gas-saving and alternative fuel vehicles."

The Project Driveway market test will provide comprehensive insight into all aspects of the customer experience, including reaction to the exciting, smooth and quiet performance of a fuel cell vehicle, and refueling with clean hydrogen gas. “These learnings will directly influence future fuel cell vehicle generations and ultimate market acceptance," Peper said. "With Chevrolet being GM’s global volume brand, it makes sense that Chevy will lead GM’s fuel cell vehicle commercialization charge."

Posted by Frank at 1:11 PM

9-7X Flies to New Heights: Saab Announces Altitude Edition

DETROIT - Saab's first-ever SUV is flying to new heights with the 2007 9-7X Altitude Edition. Only 500 of these specially-outfitted SUVs will be available for the 2007 model year, making it a limited edition with very exclusive appeal.

Beyond the extremely rich standard equipment of the 9-7X, the Altitude Edition includes 18" alloy polished wheels, and side assist steps, a rear DVD player, and an exclusive carbon fiber gray metallic paint. The package will be offered at a savings of nearly $1,000 than if the items were ordered individually. The package is available on the six-cylinder 9-7X 4.2i and the 9-7X 5.3I V8 - which will bring the total vehicle price (MSRP, destination charge and Altitude package) to $42,130 and $44,130, respectively.

For 2007, OnStar-equipped 9-7X models will feature a new service called OnStar Turn-by-Turn Navigation, the first factory-installed, fully-integrated GPS navigation system from OnStar. Turn-by-Turn allows consumers to talk to a live advisor, who in turn sends complete step-by-step directions to customers' vehicles through their OnStar system. Also in 2007, a Tire Pressure Monitoring System becomes standard equipment on the 9-7X, and one new color, Crystal Blue metallic, has been added.

The Saab 9-7X, which debuted in the summer of 2005, brings unique Saab characteristics to the SUV segment, including sophisticated styling inside and out, premium quality and design features, and sporty and fun-to-drive performance. Additionally, this SUV has a high-level of standard equipment, which is offered to consumers at a surprisingly reasonable price.

Saab is a division of General Motors Corp. Saab USA is the importer and/or distributor of Saab 9-3, 9-5 and 9-7X automobiles for Saab Automobile AB, Sweden. For the 2007 model year, Saab markets seven engines/transmissions that perform at an EPA-rated 30 mpg on the highway. Also, beginning in 2007, Saab offers vehicle warranty coverage for five-years or up to 100,000 miles. Visit www.saabusa.com for more information.

Posted by Frank at 1:08 PM

Sandra Jaitts Wins Supercharged Chevy Cobalt SS in Connect With Cobalt Sweepstakes

Kendall, Fl, resident wins the Chevy Cobalt on Her Birthday

MIAMI, FL - Sandra Jaitt was the lucky winner of the Connect with Cobalt Power 96 Sweepstakes, beating out thousands of participants from Dade and Broward counties and taking home a custom 2006 Supercharged Chevy Cobalt SS at the drawing held Saturday, September 9, at Maroone Pembroke Pines Chevrolet, in Pembroke Pines, Florida.

96 finalists had each received a pre-recorded CD at the grand finale hosted by renowned Power 96 DJ Laz. One-by-one, contestants climbed into the Cobalt and inserted their disc into the player hoping to hear that they were the grand prize winner. With only four contestants left, Sandra's hands visibly trembled as she struggled to insert the CD into the player. Her nervousness instantly turned to unbridled joy when the recording proclaimed that she was the winner of the 2006 Supercharged Chevy Cobalt SS. "I can't believe I won the Cobalt and...on my birthday!" she announced to the gathering of almost 200 people.

The contest was the brainchild of Sonia Maria Green, Florida Director, General Motors, and Power 96. "We wanted to showcase the Cobalt among Power 96's listeners and continue the momentum of our Cobalt TV ad campaign featuring music by reggaeton superstar Daddy Yankee and the voice of DJ Laz," said Ms. Green. "We found that Power 96's audience was very receptive, with over 5,000 listeners registering to participate." Power 96 promoted the contest on-air, on-line, at malls, clubs, and at Chevy dealers since it was announced July 19, 2006.

The 2006 Supercharged Chevy Cobalt SS came fully tricked-out with top-of-the-line accessories from GM's catalogue. Equipped to move, its 205-horsepower all-aluminum dual overhead cam, four-cylinder engine is built off the strengths of the original, naturally aspirated 2.2L ECOTEC engine. The Eaton M62 supercharger spins at a low rpm, which improves durability and creates less noise while allowing for plenty of top-end power. Power delivery of the supercharged engine is instantaneous. Maximum boost of the supercharger is 12 psi. The Cobalt's interior boasts leather-appointed seating in Ebony with Yellow perforated inserts on the front seats.

Posted by Frank at 1:05 PM

Hummer On The Scene For First Responders

DALLAS – In emergency response, every second counts. It’s why the nation’s first responders choose a vehicle that can get them to the scene of an emergency quickly and safely, regardless of the terrain or weather. It’s also why HUMMER is first on the scene for these brave men and women with the exclusive First Responder package on the capable, midsize H3.

Between October 1 and December 31, 2006, when an active member of the fire and rescue community – volunteer or career firefighter or emergency response personnel associated with a fire association – purchases or leases a new HUMMER H3, the vehicle will include the HUMMER First Responder package at no additional cost.

The HUMMER First Responder package includes the purchaser’s choice of either an emergency signal package from Whelen Engineering Inc. (whelen.com) or Federal Signal (federalsignal.com) valued at up to $2,500, or a black wraparound brushguard and lower grille-mounted off-road lights.

According to the U.S. Fire Administration, 95 percent of the nation’s volunteer firefighters are in rural departments where the go-anywhere capability of the H3 combined with its size and efficiency makes the H3 the ideal emergency response vehicle.

An example of the HUMMER H3 equipped with the First Responder package will be first shown to the emergency response community in the GM display at the Fire-Rescue International 2006 show, September 15-16, 2006, in Dallas.

Roughly the same length as a midsize family sedan, H3 delivers HUMMER’s best-in-class all-terrain capability, like the ability to ford two feet of water or climb a 16-inch obstacle. And with a responsive 242-horsepower Vortec inline five-cylinder engine, turning radius comparable to a compact sedan and fuel economy ratings as high as 20 miles per gallon, the H3 comfortably navigates city traffic making it just as refined on-road, as it is capable off-road.

Posted by Frank at 12:55 PM

GM Statement on Electronic Stability Control

Attributable to Bob Lange, Executive Director, Structure and Safety Integration, in response to new Fed rules

"General Motors supports rulemaking on electronic stability control and we commend Administrator Nason for moving quickly on the issue.

"As evidence of ESC effectiveness grew, we committed in January 2005 to make ESC standard in all our retail products by the end of the decade. The technology is on about half our products today and will be standard on our new Chevrolet Silverado and GMC Sierra full-size pickup trucks this fall.

"Getting the public familiar with how StabiliTrak works has been a focus of a nationwide safety tour this summer in which we have offered hundreds of demonstration ride and drives. Almost to a person, people are amazed at what this technology does.

"Today's announcement is proposed rulemaking open to comment. We will adjust our timing as needed to satisfy a final rule when issued".

Posted by Frank at 12:55 PM

Ford to critics: Our plan will work

Two top executives of Ford Motor Co. offered an impassioned defense Saturday of the company's latest turnaround plan, saying it was the smart way to bring capacity into line with vehicle demand...Stung by Wall Street's reaction to the retooled Way Forward plan announced Friday, the leaders met Saturday with the Free Press to explain why their plan cuts enough jobs and closes enough plants quickly enough."We do know what to do and we're doing it," Chief Financial Officer Don Leclair said in an interview.

Link.

Posted by Frank at 12:53 PM

Detroit's reinvention going poorly

Despite insisting all this year that they had solutions to their financial struggles well in hand, both the Ford Motor Company and the Chrysler Group conceded Friday that the steps they had taken were not working and that more bad news was coming in one of the deepest auto industry crises in Detroits history.

Link.

Posted by Frank at 12:51 PM

Dealers dealing with a rough stretch

As news of Ford Motor Co. buyouts and deep employee cuts reverberated throughout the country Friday afternoon, Kenny Shreve sat down at his desk to pen a goodbye letter."It saddens me to make this announcement " he wrote. Shreve, 44, is closing his Ford Mercury dealership in McLeansboro, Ill., after 16 years of selling Ford trucks and cars in the small community.

Link.

Posted by Frank at 12:51 PM

Falling oil prices, brightening economy

Falling energy prices are brightening the nation's economic picture. Inflation slowed last month and is cooling this month as tumbling oil prices pull down the cost of gasoline. Analysts said yesterday that the decline, assuming it holds, may mark a turning point after many months in which surging energy costs helped drive up other prices, eating into workers' wage gains, crimping consumer spending and fanning fears of a recession.

Link.

Posted by Frank at 12:50 PM

Increased Global Production in Toyota's Plans, Paper Says

Toyota Motor Co. is planning to increase its Japanese production by 40 percent of its 2005 level to 5 million vehicles by 2008, and for the first time ever, the automaker also expects to boost its Asian production, excluding Japan and China, to over 1 million vehicles, Japan's Nihon Keizai newspaper reported yesterday, without citing sources.

In North America, Toyota intends to raise production by 20 percent to 1.84 million vehicles over the same period with help from added production capacity at its new plants in Texas and Canada. At this rate, many analysts believe Toyota is on track to overtake GM as the world's No. 1 automaker, reports The Associated Press.

Posted by Frank at 12:49 PM

September 17, 2006

Dodge selling vintage concept cars

A pair of convertible Dodge Firearrow concept cars from the 1950s, the only ones in the world, will be up for auction at the 36th annual Barrett-Jackson Collector Car event to he held Jan. 13-21, 2007, organizers said Friday.

Dodge created four Firearrow concept cars in 1953-1954 to help generate consumer interest, although the concept was never placed into production. The two cars up for sale are the second and the fourth vehicles produced from designs by Virgil Exner.

According to a Barrett-Jackson statement, the Firearrow II is a yellow roadster, while the black Firearrow IV is a two-seat convertible with roll-up windows, a folding top, jump seat, radio and full instrumentation.

The cars, which will be sold at no reserve, currently are owned by Sam Mann, who said he used them to win significant show honors at Meadowbrook and the Amelia Island Concours d'Elegance.

Last year's Barrett-Jackson auctions hosted 300,000 spectators over the course of the two runs, with more than 1,000 cars being sold for in excess of $135 million. In addition to the Scottsdale auction, there is a second auction later in the spring in West Palm Beach, Fla.

For more: www.barrett-jackson.com.

Posted by Frank at 2:54 PM

Danica Patrick Brings New Meaning to Go Daddy’s “Racy” Reputation

GoDaddy.com, known for its racy commercials and Internet dominance, announced today it will be sponsoring IndyCar auto racing star Danica Patrick next season.

The 24-year-old phenom captured the world’s attention as the first woman to ever lead the Indianapolis 500 last year. A shining star in a sport dominated by men, Danica was voted the Indy Racing League’s 2005 “Rookie of the Year.”

“Danica thrives on competition, speed and power. She is edgy, innovative and fun! All qualities we identify with at Go Daddy,” said Bob Parsons, CEO and founder of GoDaddy.com, the world’s No. 1 domain name registrar. “She is redefining racing and is appealing, no doubt about it,” Parsons grinned. “She is definitely someone we want to be associated with at Go Daddy,” Parsons said.

The petite speedster’s combination of beauty and ability make her a hot commodity, evidenced by a recent guest hosting appearance on ABC-TV’s The View and her televised presentation at the ESPY Awards.

Parsons promises, “You can expect to see Danica starring in a Go Daddy commercial early next year,” but he wouldn’t speculate about the Super Bowl.

Next season, Danica will drive the #7 Team Motorola IndyCar for Andretti Green Racing®, which is owned by Michael Andretti, Kim Green and Kevin Savoree, and is the winningest team in Indy Racing League history.

Posted by Frank at 2:41 PM

Honda working to extract ethanol from inedible plants

Japanese automaker Honda is working with a Japanese research group on developing ways to make ethanol from inedible plants.

Ethanol is usually extracted from corn and sugarcane. Honda and the Research Institute of Innovative Technology for the Earth have reportedly developed a way to make the fuel from leaves and stalks of plants.

Honda had recently announced in June that they are planning to introduce vehicles that run on ethanol in Brazil by 2007.

The company claims that the ethanol produced from inedible plants will produce 70-90% less carbon dioxide than gasoline. They were one of the first automakers to sell autos powered by a combination of gasoline and electricity and they now want to become a leading player in the segment of cars which runs on ethanol.

Posted by Frank at 1:55 PM

Toyota, Sony recalls shock Japan's pride

TOKYO -- Twice last month, Toshihiro Nikai, trade minister of Japan, wrote to Sony, the electronics company, ordering it to report on quality-control improvements after back-to-back recalls of faulty laptop batteries. Such orders are unusual enough, but this was also the first time one had ever been issued to Sony, long a leader in manufacturing excellence.

Sony promised to comply.

"This is very rare," said Atsuo Hirai, assistant chief at the Trade Ministry's information product safety section.

Rarer still was that the Transport Ministry issued similar orders a few weeks earlier to Toyota, another paragon of Japanese quality marred by recent recalls.

Quality problems at Toyota and Sony, Japan's two proudest corporate names, have created a national stir. A sense of unease has crept through corporate boardrooms and government ministries, and even to the mom-and- pop stores in neighborhood shopping districts.

The woes of Toyota and Sony have brought to a boil long-simmering concerns here about quality problems at Japanese companies. In another disturbing reminder, Canon said Tuesday that it would inspect and provide free replacement parts for 1.87 million personal copiers worldwide because of a risk some might catch fire.

Anxiety has been growing in recent years that Japan could be losing its once-vaunted tradition of craftsmanship, and the famously workaholic attitudes that used to buttress it, many economists and historians say. It does not help that this is happening as South Korea, China and other Asian rivals are breathing down Japan's neck.

Concerns have reached the point that some companies are now taking steps to train workers and nurture skills. Educators also publicly fret about a decline in Japan's work ethic, prompting many school districts to retool their educational approach to strengthen discipline.

"Toyota and Sony have been a wake-up call that something is amiss in Japan," said Takamitsu Sawa, an economics professor at Ritsumeikan University in Kyoto. "Everyone is looking to find where Japan went wrong."

Link.

Posted by Frank at 11:52 AM

Toyota's creepy jumping robot leg

Japanese scientists have successfully invented a robot leg capable of leaping. Automotive giant Toyota explained that the leg could jump and land on its own foot again, adding this was a turning point in producing human-like robots.

The autonomous leg constitutes a knee and hip attached to a jointed foot that can move like a human leg. A spokesperson for the company said, “It was a difficult step for robots, but this was made possible after experimenting with a number of prototypes.”

The spokesperson said this breakthrough could be applied to two-legged robots and would enable future robots to move over rugged terrain.

Toyota and its rival Honda have been studying robotics for many years; both companies are supported by public funds for their research.

Posted by Frank at 11:44 AM

GM-Nissan talks running on empty

Obvious: was it all a ploy by the evil genius Kirk Kerkorian to light a fire under Wagoner?

Two months ago, excitement swirled in the auto industry and on Wall Street about prospects for General Motors joining an alliance with Nissan and Renault.

But with a month remaining in talks between the three automakers, many industry experts now say they doubt any significant link-up deal will emerge.Better financial news at GM seems to have lessened the pressure on management at the nation's No. 1 automaker to do a deal, a move which was encouraged by the company's No. 1 individual shareholder, Kirk Kerkorian.

GM reported an unexpected profit, excluding special items, from its core auto business in the second quarter, as it trimmed North American losses by $1 billion from a year earlier.

"GM didn't seem very interested in the alliance. (CEO Rick) Wagoner made it clear it was forced upon the company," said John Casesa, managing partner Casesa Strategic Advisors. "I think events have lessened pressure on GM management, particularly the second quarter results they can point to as a sign their plans are showing improvement."

When the GM-Nissan-Renault talks were first getting underway, the idea of a combination was the center of attention in the industry. It even sparked talk that Toyota Motor Corp. might seek to enter its own alliance with GM.

But in the last two months, the talks have gotten relatively little attention, as officials with GM and Nissan refused to comment on the status of discussions during the 90-day review period, which started July 14.

Link.

Posted by Frank at 11:40 AM

Nissan sellls its California digs

Nissan has signed a deal to sell its former headquarters in California.

The company, which relocated its headquarters to Nashville, has accepted terms offered by Kearny Real Estate Co. of Los Angeles on nearly 42 acres and its buildings in Carson, Calif., and Los Angeles. Terms of the deal, which is expected to close within two months, weren't released.

Nissan will remain in the buildings through January as it removes its belongings. CB Richard Ellis' office in Los Angeles marketed the property.

The company has set up shop in temporary office space in the BellSouth Tower in downtown Nashville, which they'll call home until 2008. It's permanent headquarters will be built in Crescent's Corporate Centre office park in Franklin.

Posted by Frank at 11:36 AM

Another Mercedes diesel to cooking oil conversion

Wichitan's Mercedes runs on vegetable oil
BY CHRIS SHULL
The Wichita Eagle

John Harrison drives barely two miles on his daily commute -- from his home in Sleepy Hollow to Wichita State University, where he teaches violin -- so high fuel prices were not the reason he decided to drive a car that runs on vegetable oil.

It was the principle of the thing -- that and to give himself something to do during his summer vacation.

"I've always been fascinated by cars, and I've always been looking for an excuse to work on one," Harrison said.

So after discussing things with his wife, Nicolasa, a bassoonist, he dropped $5,000 on a used Mercedes-Benz station wagon and $800 on a conversion kit so it would run on vegetable oil.

"We are concerned about the dependency on fossil fuels," Harrison said. "This is a renewable fuel. Vegetable oil is something farmers grow and can continue to grow."

Harrison installed the fuel conversion kit himself over the summer. The fuel-oil tank sits in the rear storage compartment of the 1982 Mercedes 300 TD.

Link.

Posted by Frank at 11:01 AM

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September 22, 2006

2007 Toyota Avalon Defines The Modern Full-Size Sedan

Toyota Introduces 2007 Yaris Subcompact

Toyota And Lexus Ehance Driving Security With New Vehicle Dynamics Integrated Management System

All of Toyota's Five SUVs Features "Star Safety System,"

Toyota's Dynamic Laser Cruise Control

Toyota Enhances Off-Road Capability with Downhill And Hill-Start Assist

Vehicle Stability Control Expands Throughout The Toyota Lineup

Lexus 2007 GS Luxury Sport Sedans Offer More Power,Increased Handling, Performance

Scion To Launch 2007 Replacements for Current xA And xB

Lexus through the years

Nissan to end Toyota hybrid tie-up

Lexus GX 470 Gains Enhanced Information and Entertainment Features for 2007

2007 Lexus ES 350 Sedan Packages More Power, Performance, Luxury and Safety in Bold New Design

Lexus 2008 LS 600h L: World's First Full Hybrid V8 Luxury Sedan

2007 Lexus GS 450h Sport Sedan Establishes Performance Hybrid Segment

Lexus IS 250/350 Luxury Sport Sedans Offer New "X Package" for 2007

Lexus LX 470 Combines Rugged Luxury with Advanced Technology

New Lexus RX 350 Adds Power Plus Technical and Convenience Features for 2007

Nissan Plants Earn EPA's Energy Star Award

VW's electronics lab retrofits a '64 Microbus

Volvo's Hero contest sparks flood of traffic

Audi Le Mans team reunited

U.S. Army Takes Delivery of GM's Latest Fuel Cell Vehicle

New Orleans Saints Sporting New Gold in First Home Game Post-Katrina

Saturn Aura Web Ads "Fly" Customers into Local Showrooms

Flint Engine South Begins Production Of Versatile 2007 GM 3.6L V-6 VVT Engine

Report: Japanese Automakers Spending Estimated $1.7 Billion on New U.S. Plants

Renault-Nissan May Resume Talks with Ford

Mercedes Set To Meet Profit Target

Japanese Automakers Explore Ethanol Options

Nissan Looks Into Safety Technology

September 21, 2006

Hydrogen cars to power rebirth for GM, exec says

Chrysler reduces production by 135,000 vehicles

Ford: Jaguar not for sale

Report: GM and Ford mull alliance

Will Chrysler end Dr. Z campaign?

Nissan stays positive amid sales decline

Ford offers buyouts to hourly workers; two top executives quit

Gen-Y crams into subcompacts

Study: Better mileage equals more sales

NHTSA to require stability control technology on new cars

Automakers join iPod bandwagon, provide connectivity

Better management can improve dealer profits

Ghosn on GM alliance, management style

Aston Martin Head Says He Wants to Buy Brand

Renault-Nissan-GM Talks "Bogged Down"

California Files Lawsuit Against Automakers Over Global Warming

Toyota Ups Profit, Sales Forecast

September 20, 2006

Lexus Continues Personalized Settings for 2007 Model Line

2007 Lexus RX 400h Introduces New Interior Features

Lexus SC 430 Offers Ultimate Convertible Luxury

Lexus 2007 Technology Roundup: All-Road/Off-Road Travel

Lexus 2007 Technology Roundup: Entertainment, Navigation and Security

Lexus 2007 Technology Roundup: Comfort and Convenience

Lexus 2007 Technology Roundup: Performance

Scion Races Into Its Second Year

Jaguar XK Coupe wins UK TV 2006 car of the year award

C-Class continues to be the bestseller of the Mercedes-Benz product portfolio

Bill would extend gas savings tax break

Mazda pledges not to sell vehicles from damaged ship as new

Remember -- booster seats are the safest place for kids in their middle years

The 2007 Lincoln MKZ

Car tips for a safe school year

Chevy HHR Fall Limited Edition Is Anything But Basic In All Black

Ford hires a money guy

Chrysler cutting production

Toyota sets global Lexus sales goal at 500,000

September 19, 2006

Scion Announces Pricing For xA Release Series 3.0

Toyota's Kentucky Plant To Build Five-Millionth Camry

Production of All-new 2007 Chrysler Sebring Sedan Begins at Sterling Heights Assembly Plant

Ford inviting customers into their ads

Ford Freestyle earns top safety ratings