« Mercedes-Benz Uses Internet to Launch GLK SUV | Main | Time for an SUV Bailout? »
May 16, 2008
Volkswagen Urges You to "See Film Differently"
LONDON -- Created by DDB London, Volkswagen's "See Film Differently" campaign, continues the idea of shedding light on cinema classics. The straight-to-camera interviews expound conspiracy theories that expose the apparent hidden meanings in well-known films.
Volkswagen's support of independent cinema has been pushed further this year, with the idents being set, not in a cinema environment as before, but on a film set.
And it is not the actors and directors who are interviewed, but the people behind the scenes - the wardrobe lady, the stunt man, the canteen chef.
Directed by Andy McLeod, the idents, comprising of two 60-second and three 20-second slots, will run in independent cinemas from 23rd May.
Credits
- Project name: Volkswagen "See Film Differently"
- Client: Sally Chapman; Communications Manager
- Brief: Raise awareness of Volkswagen's sponsorship of independent cinema.
- Creative agency: DDB London
Source: DDB London
Posted by Frank at May 16, 2008 10:24 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Video | Volkswagen