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May 12, 2008
Study: Cadillac, Audi Most Imporved Luxury Marques
IRVINE, Calif. -- According to Kelley Blue Book Marketing Research's Brand Watch study, Cadillac and Audi are the most improved in terms of brand perception over the past year in the Luxury Sedan segment.
Cadillac improved most among the factors of driving comfort, exterior styling, interior layout/design, interior roominess and cargo/trunk space. Audi was deemed most improved when evaluating seating capacity, luxuriousness, available options and prestige brand.
The results are based on Brand Watch study data in the Luxury Sedan segment from Q1 2007 to Q1 2008.
"Both Cadillac and Audi have introduced new models and significant redesigns and, at the same time, they've ramped up their marketing efforts over the past year, moving the important needle of perception up among luxury new-car shoppers," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book and kbb.com. "The results of this Brand Watch study demonstrate how quickly consumers can change the way they perceive brands when exciting new products and marketing campaigns enter consumers' consciousness."
Source: Kelley Blue Book
Posted by Frank at May 12, 2008 6:28 AM | Filed under Audi
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