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May 12, 2008
Chrysler reduces number of dealerships
Chrysler LLC’s Project Genesis, the right-sizing plan of dealers, is changing the make-up of Chrysler's dealer network. While only officially unveiled in February, the number of dealers has decreased from 3,698 to 3,512 (April 2007 thru April 2008).
Of that 3,512, the number of Project Genesis dealers have increased from 1,938 to 2,000. Sixty of those new Genesis dealers are in metropolitan markets. Project Genesis is designed to consolidate Chrysler, Dodge and Jeep dealerships under a single banner.
Related: Chrysler's 'Project Genesis' To Combine Dealers
Posted by Frank at May 12, 2008 8:35 AM | Filed under Auto Marketing | Auto News | Chrysler | Dodge | Finance | Jeep