Auto news and reviews from Car Buyer's Notebook.com: 2007 Vehicles: September 2006 Archives

September 29, 2006

Chevrolet Launches New 2007 Silverado "Our Country. Our Truck." Marketing Campaign

Featuring John Mellencamp's new song, "Our Country"

DETROIT, Mich. – Today, Chevrolet announced plans for a multi-media marketing campaign in support of their all-new, 2007 Silverado full-size pickup. The integrated campaign employs both traditional and non-traditional elements and debuts with high-impact print inserts in USA Today on Sep. 29 followed by television spots on Sep. 30.

An extension of the "An American Revolution" campaign, the new Silverado advertising, themed “Our Country. Our Truck.”, embodies the spirit of the American pickup owner and reinforces Chevy’s positioning as the maker of the most dependable, longest lasting trucks on the road.

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September 29, 2006

Chevy Introduces All-New 2007 Silverado With Cross-Country Drive To Farm Aid

Four Concert Stops Planned During 2,800-Mile Trip From Texas to New Jersey

DETROIT – Introducing the newest generation of the longest-lasting pickup truck on the road calls for something big. That’s why Chevrolet is launching the new 2007 Silverado with a 2,800-mile Chevy Silverado Drive for Farm Aid, highlighted by four free concerts featuring top country musicians and culminating at the Farm Aid 2006 Presented by Silk Soymilk concert in Camden, N.J., on Sept. 30.

Kicking off with a concert featuring Montgomery Gentry at the State Fair of Texas Fairgrounds near Dallas on Sept. 27, the Silverado Drive for Farm Aid will present concerts featuring Phil Vassar in Nashville on Sept. 28 and Montgomery Gentry in Indianapolis on Sept. 28 and Pittsburgh on Sept. 29before making its final stop at Farm Aid. Visitors to the Nashville, Indianapolis and Pittsburgh concerts also can enter to win a trip for two to Nashville for the 40th Annual Country Music Association Awards on Nov. 6. One winner will be selected on Oct. 6 from each of the Nashville, Indianapolis and Pittsburgh concerts.

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Acura buying tips for 2007

Acura is one of the hottest selling car brands in the USA and many other countries. Although the competition on the car market is fierce, Honda’s luxury division has managed to seize an important segment of the auto industry, so its 2007 models are expected to take the quality even further. Here are a few tips for buying an Acura in 2007, together with a look at their future and current vehicle offer.

Acura RDX (2007)
Priced at $32,995, the 2007 Acura RDX is a medium sized SUV that is slightly smaller than the MDX. The main competitors for the RDX are X3 from BMW and the M Klass Mercedes, together with other mid-sized SUVs. The RDX seems to be a very good choice for a family car that also offers luxury and a bit of sportive feel.

Acura MDX (2007)
The impressive sales of the MDX are expected to rise even further in 2007. Coming from Honda’s luxury division, the car-based seven-passenger MDX will most likely have shoppers face waiting lists. The 2007 Acura MDX has some other impressive advantages – more power and improved stability on any terrain with Acura’s All-Wheel Drive system.

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Ford Bold Moves #13: The Untold Truth

In just its 1st year of production, the quality of the Ford Fusion has earned praise from customers and the press. Get a behind-the-scenes look at one of Ford’s biggest hits.

September 28, 2006

General Motors to tap into U.S. patriotism

In a bid to position the Silverado as America's truck, General Motors is dropping the "like a rock" campaign in favor of patriotic ads featuring "Our Country," a soon-to-be-released anthem by John Mellencamp.

Link.

Honda plans "superclean" diesel-powered car for U.S.

Honda Motor said it plans to introduce, by 2009, a car equipped with a "superclean" diesel engine to the U.S market. The company said it believes the V-4 engine, which already has been introduced in Europe, will change Americans' traditionally poor perceptions of diesel. The main benefit of the technology is a substantial reduction in NOx emissions, a primary obstacle to widespread diesel adoption.

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GM Announces Carry-Over Pricing On The Most Popular Versions Of The All-New 2007 Chevrolet Silverado And GMC Sierra Pickups

Nearly Half of the Models Are Within $300 of the Models They Replace

DALLAS – GM North America President Troy Clarke announced today, just prior to the State Fair of Texas, that the most popular versions of the all-new 2007 Chevrolet Silverado and GMC Sierra light-duty pickup trucks will be priced the same as the models they replace.

The industry leader in full-size pickup sales, GM has comprehensively redesigned the trucks with new exterior and interior designs, as well as powertrain, chassis and safety systems. Production of the trucks begins on Oct. 2, and they are expected to begin arriving in Chevrolet and GMC dealerships in early November.

Continue reading "GM Announces Carry-Over Pricing On The Most Popular Versions Of The All-New 2007 Chevrolet Silverado And GMC Sierra Pickups"

New Car Price Cuts On the Way

The Wall Street Journal reports that GM, Ford and Chrysler may be moving away from high manufacturer incentives and rebates and looking towards value pricing and production cuts in order to get more in line with actual transaction prices and spur sales amid turbulent times.

Chrysler, for example, has lowered prices on all its Pacifica models, now down an average of $1,300, despite added safety and performance features. Meanwhile, the dollar amount paid by the consumer from 2006 to 2007 models remains relatively unchanged. Rising competition is leading to subsequent price cuts on international nameplate models such as Volkswagen, Hyundai, and Toyota.

VW said this week that it is pursuing a new pricing strategy that offers lower sticker prices while maintaining a high level of standard features; Toyota has cut prices on the 2007 Highlander Hybrid an average of 5.9 percent from 2006 model year prices. And the base Hyundai GLS Santa Fe model for 2007 starts at $21,595, down $700 from the 2006 model despite an additional third row of seating.

New Smart Park System Underscores Toyota's Relentless Push to Be No.1

In its relentless effort to meet the wants and needs of American consumers, Toyota has developed a new Lexus LS 460 Sedan which allows the car to park itself, with the driver playing a mere supporting role.

The LS 460, equipped with an industry-first eight-speed automatic transmission, a state-of-the-art aluminum V-8 engine that cranks out 380 horsepower, and an expected 19 mpg city/27 mpg highway, "represents... most of the reasons why Toyota is widely expected to become the world's No. 1 automaker sometime within the next two years," according to The Wall Street Journal.

Toyota, on its "technical tour de force," expects to sell 400,000 Lexus cars worldwide this year, and aims to close in on 500,000 next year. To view a demo of how the LS 460 can park itself, click here.

September 26, 2006

2007 Mazda RX-8: The Rotary Revolution Keeps Rolling

Rotary-Powered RX-8 Remains the Only Rotary-Powered Mass Production Vehicle in the World

High-powered, lightweight and perfectly balanced for nimble handling and supreme control, the Mazda RX-8 is unlike any other sports car in the world. From the industry’s only rotary engine to the innovative free-style doors, the RX-8 is a sports car like no other.

The 2007 model-year edition continues to push the parameters of the sports car segment, this year with only minor updates. New for 2007, the Grand Touring model offers available Sand leather-trimmed seats, while the Touring and the Grand Touring models add a standard 6-disc CD changer. Two new exterior colors are available on all 2007 RX-8 models – Crystal White Pearl and Stormy Blue Mica.

“Since its creation, the RX-8 has continued to win rave reviews from the automotive press,” said Tetsu Nakazawa, RX-8 vehicle line manager. “The RX-8 is a sports car built for the real world; ideal for zooming around a track, but equally suitable for taking the kids to soccer practice. It is a true sports car that can pull double duty."

The 2007 Mazda RX-8 is available as either a 232-horsepower model fitted with a six-speed manual transmission, or a 212-horsepower model fitted with a six-speed automatic with steering- wheel-mounted paddle shifters for a Formula 1-style driving experience (the change in horsepower ratings from 2006 is due to the new SAE rating standards). Both automatic and manual transmission cars come equipped with power windows, mirrors and door locks, cruise control and an AM/FM/CD audio system with six speakers.

Continue reading "2007 Mazda RX-8: The Rotary Revolution Keeps Rolling"

Toyota Prius, the Most Fuel-Efficient Midsize Car In America, Adds Sporty New Touring Edition For 2007

The Toyota Prius, the best-selling gas-electric hybrid vehicle in the United States and the world, offers a more engaging driving experience for 2007 with the availability of a new Touring Edition model. In addition, the 2007 Prius gains standard driver and front passenger seat-mounted side airbags and front and rear side curtain airbags, which were previously optional.

The new 2007 Prius Touring Edition provides more spirited driving responses due to its European-tuned suspension and 16-inch alloy wheels. The Prius Touring Edition is distinguished externally by the new wheels, a larger rear spoiler, High Intensity Discharge (HID) headlamps and integrated fog lamps.

Toyota Prius is the most fuel-efficient midsize sedan in America, delivering on the promise of exceptional fuel efficiency without compromising performance, comfort or safety. For 2007, a new Camry Hybrid joins the Prius and Highlander Hybrid SUV in the Toyota lineup. Last year, Toyota boosted Prius production to keep up with demand for this innovative hybrid model.

"Prius was already the most successful hybrid car in the market, and the rising gasoline prices seen in 2006 have only added to its appeal," said Jim Lentz, Toyota Motor Sales, U.S.A. executive vice president. "Toyota is the market leader in hybrid vehicles, and we are committed to expanding this technology."

Continue reading "Toyota Prius, the Most Fuel-Efficient Midsize Car In America, Adds Sporty New Touring Edition For 2007"

Toyota Corolla Wins Customers With Dependability, Fuel Efficiency And Value

The fuel efficient Toyota Corolla enters its 37th year in America as one of the industry's most trusted cars. The roomy, comfortable 2007 Corolla is rated an EPA estimated 41 miles per gallon in highway driving.

Consistently ranked among the best in reliability and dependability, Corolla is the world's best-selling car, with more than 30 million sold over four decades. A key to Corolla's ongoing success in the U.S. market is that it has always appealed to a broad spectrum of buyers. The 2007 model continues that tradition, with three model grades offered: the very well equipped CE, the sporty S and the top-of-the-line LE. The XRS model has been discontinued for 2007.

Corolla has become the world's favorite compact car by exceeding customers' expectations for value and quality in this segment. Corolla is also an enjoyable, comfortable car to drive, with low ownership costs thanks to outstanding reliability and fuel efficiency, as well as excellent resale value. The Corolla name has always been synonymous with excellent fuel efficiency. The 2007 Corolla line offers EPA-estimated fuel mileage ratings of 32 mpg city/41 mpg highway with the standard five-speed manual transmission or 30/38 mpg with the optional four-speed electronically controlled automatic.

Corolla also offers advanced safety for its segment, including the optional Vehicle Stability Control (VSC) system available in LE and S models in conjunction with the optional automatic transmission. VSC helps maintain directional control during cornering by manipulating engine torque and individual wheel-braking influence when it detects tire slippage. The VSC option also includes Brake Assist, plus traction control that can help reduce tire slippage during acceleration.

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September 25, 2006

Nissan starts building 2007 Altima Starts at Smyrna Plant

Production of The Fourth Generation of Nissan's Best-selling Model Rolls Off the Line

Employees from Nissan North America’s corporate headquarters joined the manufacturing team in Smyrna to celebrate the start of production of the company’s best-selling model in the U.S. market: the Nissan Altima. The first 2007 production model rolled off the assembly line today.

Manufacturing Vice President Bill Krueger presented an oversized key to Marketing Director Fred Suckow at the mid-morning ceremony, symbolically handing off the all-new Altima from the manufacturing plant to the sales and marketing team. The Altima sedan then drove through a banner stretched across the Trim & Chassis final line.

“The Altima is an important car in the Nissan lineup, and the new model builds on the strengths of the former model,” said Krueger. “We took a lot of actions to assure a high-quality launch. We completed two system trials and two production trials to verify parts, systems and equipment. Dedicated launch teams made the Altima the total focus of a group of managers and production technicians, and we had dedicated trainers on each shift. We installed new equipment in several zones, such as the rear subframe decking device, sunroof assist device and front-end module decking device. And while we were working within all our functional groups, Nissan engineers were also working closely with suppliers to assure their preparedness.

“We’re confident that all these actions and many others will result in a high-quality vehicle that will provide a lot of value for our customers.”

The all-new 2007 Nissan Altima is evolutionary in design, but revolutionary in its platform and hardware while offering new levels of quality feel, enhanced comfort and available convenience features.

Along with its distinctive styling, the fourth-generation Altima is built on the all-new Nissan “D” platform with improved body rigidity and a redesigned suspension.

The new Altima also offers Nissan’s advanced Xtronic CVT™ (Continuously Variable Transmission), a choice of the award-winning VQ-series 3.5-liter V6 or powerful 2.5-liter inline 4-cylinder engines, and a long list of technology features – including available Intelligent Key with Push Start Ignition, Bluetooth® Hands-Free Phone System, RearView Monitor and an advanced touch-screen navigation system.

In calendar year 2005, Nissan North America sold 255,371 Altimas. Altimas produced in Smyrna are exported to Gulf Coast Countries, Canada, Mexico, Puerto Rico and other countries. In fiscal year 2006, Nissan will export approximately 40,000 Altimas.

Since the production launch of the first Altima on June 11, 1992, the Smyrna Plant has produced 2,448,367 units to date. With the addition of 284,640 units built at Nissan’s vehicle assembly plant in Canton, Miss. – where production started on June 14, 2004 – Nissan has produced 2,733,007 Altimas in North America to date.

The Smyrna Plant employs 6,500 and represents an investment of $2.1 billion. In addition to the Altima, the plant produces the Nissan Maxima, Nissan Xterra, Nissan Pathfinder and Nissan Frontier.

Toyota Introduces Sixth-Generation 2007 Camry; Adds Camry Hybrid

The all-new, sixth-generation 2007 Camry carries on the Toyota tradition of legendary quality, dependability, and reliability that has made Camry America's best-selling car four years running and eight of the past nine years. Launched in spring 2006, the new Camry is completely redesigned for the 2007 model year and also offers the all-new Camry Hybrid equipped with Toyota's industry leading Hybrid Synergy Drive.

The 2007 Camry's athletic exterior design signals a departure from the more upright style of its predecessor. Fashion has not taken a back seat to function however, as the 2007 Camry delivers more room, comfort and safety technology than before. At the same time, the new-generation Camry puts a sharper focus on driving dynamics, especially in the sporty SE grade. Performance has been enhanced across the line, with the Camry Hybrid setting a new standard for performance / fuel efficiency balance.

Camry Hybrid, featuring a new version of Toyota's Hybrid Synergy Drive, joins the Prius and Highlander Hybrid as the third hybrid vehicle in Toyota's line-up. Other 2007 Camry models are available with a newly enhanced 2.4-liter four-cylinder engine or a 268-horsepower 3.5-liter V6 that is new to the line.

Continue reading "Toyota Introduces Sixth-Generation 2007 Camry; Adds Camry Hybrid"

New VW ad spot ignores critics, sticks with smash-bang ending

New Spot Featuring Reference to Old Spot Again Ends in Car Wreck

Well, we sure saw that coming.

No, literally. We saw it coming. Just before the two women get broadsided in the new Crispin Porter & Bogusky spot for the VW Passat, we saw the other vehicle. For one second it was in the previous shot, looking fairly benign, but it was clearly headed right for them.

Forshadowed
Plus, duh, you'd have to say the collision was somewhat foreshadowed in the dialogue.

PASSENGER: So they're just driving along talking about whatever and suddenly ... wham.

DRIVER: I know. I saw it.

PASSENGER: I just think maybe they went too far.

DRIVER: I think where they went was "real."

PASSENGER: It was just shocking for the sake of shocking.

DRIVER: Look, you think being in an accident is not a shock? That's why they call it an accident.

PASSENGER: Yeah, but you're watching TV and a commercial comes on ...

Preordained wreck
That's when the SUV slams into them -- which you'd have to be oblivious not to have anticipated, even if you somehow missed the glimpse of the sports ute. In fact, never mind "foreshadowed." This wreck was preordained.

And yet, as the lady says, it's still shocking -- because the collision shot repeats exactly the effect of the commercial the women are discussing: the horrifying suddenness of a real accident ... in an instant. TV usually employs the long, exterior view. Here it's a tight, helpless interior: screeching tires and then that sickening, strangely muted thump-crunch. Then maybe you're dead. Or maybe, if you're as lucky as these women, your car is equipped with side-curtain airbags and you climb out, shaken, to wait for the cops.

Link.

Ford brings Edge CUV to market under $26K

* All 2007 Ford Edge models feature standard side curtain air bags, AdvanceTrac® with RSC®, best-in-class 265 hp 3.5-liter V-6 engine and fuel-saving 6-speed transmission.
* Front-drive models to begin under $26,000, including destination, with all-wheel drive available for less than $28,000.
* Paced by new entries like the Ford Edge, CUV segment is expected to grow into the largest segment in the industry with sales of 3 million units by the end of the decade.

Ford will launch its all-new and highly anticipated 2007 Ford Edge crossover with a sticker price below $26,000, Cisco Codina, group vice president, Marketing, Sales and Service, announced today at a meeting of the Midwest Automotive Media Association.

At the meeting Codina reaffirmed that between now and the end of 2008, 70 percent of the Ford, Lincoln and Mercury lineup by volume will be all-new or significantly freshened. That includes strong new vehicles in new segments like the Ford Edge, which goes on sale in November, as well as a new 2008 Ford Super Duty pickup, which will be revealed next week at the State Fair of Texas and will go on sale in January.

“Each new product will be a milepost on Ford’s road to recovery,” Codina said. “Inside and outside the company, we have called the Edge launch the single most important launch for the company this year.”

The Right Product at the Right Time
The five-passenger 2007 Ford Edge has a bold design with a stylish, functional and clever interior. It features a fuel-saving powertrain, with Ford’s all-new 3.5-liter V-6 engine with best-in-class 265 horsepower mated to a six-speed automatic transmission. Its highway fuel economy is anticipated to be in the mid-20s. Edge also features standard side curtain air bags and standard AdvanceTrac® with RSC® (Roll Stability Control). A laptop-friendly center console and standard MP3-player input jack also are included.

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Mercedes to offer new diesel engine in all 50 states

Diesel M-, R- And GL-Class SUVs First To Meet Stringent BIN5 Certification

MONTVALE, NJ -- Mercedes-Benz today announced that it intends to offer BLUETEC diesel-powered versions of its popular M-, R- and GL-Class sport-utility vehicles in the United States beginning in CY 2008. Delivering a perfect balance of power, fuel economy and range, the new BLUETEC SUVs are set to be the world’s first diesel-powered vehicles to meet the Environmental Protection Agency’s stringent BIN5 emissions standards for all 50 states.

Developed by Mercedes-Benz, BLUETEC represents the world’s cleanest diesel technology and showcases several state-of-the-art engine and exhaust technologies, allowing the luxury manufacturer to offer their customers powerful SUV’s which are fuel efficient and environmentally responsible at the same time.

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OnStar by GM enhances TTY capability

Now deaf, hard of hearing, and speech-impaired subscribers can enjoy the peace of mind that comes with OnStar

Detroit – OnStar by General Motors announced a new TTY compatible in-vehicle device that will improve accessibility of OnStar services for deaf, hard of hearing and speech impaired subscribers. The OnStar TTY hardware is offered at little or no additional cost through the GM Mobility Reimbursement Program for eligible subscribers.

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Ford Bold Moves #13: The Edge

As Ford adjusts to a tough marketplace, the company launches a key vehicle in its new product line: The Edge. Get a behind-the-scenes look at bringing the latest CUV to market.

September 24, 2006

Toyota RAV4 Gains Important Safety Feature For 2007

The all-new third-generation RAV4 compact sport utility vehicle (SUV) introduced for 2006 gains an important safety system as standard equipment for 2007. Driver and front passenger front-seat-mounted side airbags, along with first and second row roll-sensing side curtain airbags, are now standard (formerly optional).

With significantly improved performance from an available V6 engine, plus enhancements to overall refinement, the larger, more powerful RAV4 is redefining a segment it essentially created a decade ago. The new-generation RAV4 is a logical step up from the popular second-generation model, providing more room from a larger design that is still compact, highly maneuverable and fuel-efficient.

The 2007 RAV4 is offered in three distinct grades – Standard, performance-oriented Sport and top-of-the-line Limited – and with a choice between two engines and either two- or four-wheel-drive. All grades offer a 269-hp 3.5-liter V6 engine, making RAV4 the most powerful vehicle in its segment. Equipped exclusively with a gated-shift five-speed automatic transmission, the V6 RAV4 models offer fuel efficiency comparable with much less powerful four- and six-cylinder competitors.

"Toyota pioneered the car-based compact SUV segment with the first RAV4, and now this type of vehicle is the overwhelmingly most popular choice in the segment," said Jim Lentz, Toyota Motor Sales executive vice president. "The third-generation RAV4 adds performance without penalty at the pump, and adds room without sacrificing the nimble nature that has made the RAV4 so successful since its introduction."

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Toyota Sequoia Gains New Safety System For 2007

The Toyota Sequoia full-size sport utility vehicle (SUV), recently named the quality leader in its segment, gains standard driver- and front-passenger seat-mounted side airbags and two-row curtain side airbags for 2007. These features previously had been optional.

Showcasing the brand's renowned quality, the Sequoia was named the "Highest Ranked Large Multi-Activity Vehicle (MAV)" in the 2006 J.D. Power and Associates Initial Quality StudySM.

Like all Toyota SUVs, the Sequoia comes standard with the benefits of the STAR SAFETY SYSTEM™, which includes Vehicle Stability Control (VSC) and traction control (TRAC), an anti-lock brake system (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist. (See page 2 for details.)

The eight-passenger Sequoia offers greater rear cargo capacity than either the Chevrolet Tahoe or the Ford Expedition. Minor trim changes for 2007 include a new color-keyed grille insert on the SR5 model and chrome rear view mirrors on the top-of-the-line Limited grade.

Sequoia is powered by the 4.7-liter i-Force V8 engine mated to a five-speed automatic transmission. Equipped with variable valve timing with intelligence (VVT-i), the Sequoia V8 produces 273 horsepower and 314 lb-ft. of peak torque. The Sequoia is EPA-certified as an ultra-low emission vehicle (ULEV).

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Toyota Sienna Gets Power Infusion For 2007

The Toyota Sienna family van gets an infusion of power for 2007 with a new, 266-horsepower 3.5-liter V6 engine that replaces the previous 215-horsepower 3.3-liter V6. The new engine significantly improves acceleration and merging performance for Sienna, yet returns fuel economy comparable to the previous engine.

The 2007 Sienna's DOHC 3.5L V6 produces 245 lb.-ft. peak torque at 4,700 rpm. A Dual Variable Valve Timing with intelligence (Dual VVT-i) system operates on both the intake and exhaust valves to ensure optimal performance and efficiency at all engine speeds.

The V6 is mated to a five-speed automatic transmission with intelligence (ECT-i). Impressive acceleration makes the Sienna a capable everyday driving vehicle with the power to merge with confidence. Fuel economy remains excellent for the class, with EPA city/highway gas mileage estimates of 19/26 mpg for front-wheel-drive models and 18/23 mpg for all-wheel-drive models.

Sienna remains one of the few mini-vans to offer an all-wheel drive option. The AWD system employs a center differential to divide engine power 50:50 front and rear. Wheel slippage at either set of wheels automatically transfers more power to the opposite wheels to help keep the Sienna moving forward.

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Toyota Supports Mobility Braun Sienna Rampvan

As part of its commitment to customers with special mobility needs, Toyota and The Braun Corporation offer two versions of the Sienna Rampvan for 2007. Two versions of the side-entry Rampvan continue for 2007, an "Infloor" ramp model and a "Foldout" ramp model.

All versions of the Sienna Rampvan are produced by The Braun Corporation, the largest mobility products company in the world. Braun also produces the Scion xB Rampvan conversion. Customers can finance the Sienna Rampvan through Braun Credit, which provides competitive rates and repayment terms of up to 10 years, or through Toyota Financial Services.

Through Toyota's Mobility Assistance initiative, the company provides cash reimbursement of up to $1,000 to eligible, original retail customers for the cost they paid to purchase and install qualifying adaptive driving or passenger equipment for transporting persons with physical disabilities. The offer applies to all purchased or leased new 2006 and later Toyota, Lexus or Scion vehicles, which must be adapted within 12 months of delivery date.

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September 22, 2006

2007 Toyota Avalon Defines The Modern Full-Size Sedan

The Toyota Avalon has become the standard bearer for full-size sedans by combining outstanding room and comfort with sport sedan performance and admirable fuel efficiency – including an EPA-estimated highway mileage rating of 31 mpg.

The Avalon is offered in four grades, the standard XL, the sporty Touring, the extremely well-equipped XLS and the top-of-the-line Limited, which compares well to near-luxury models for comfort and amenities. For 2007, the Touring trim level offers an optional navigation system, and all models gain a Tire Pressure Monitoring System.

From its inception, the Avalon has redefined the modern full-size sedan. The Avalon combines truly impressive interior room and comfort with powerful engine performance in a trim, contemporary package and offers a wide range of model and equipment choices.

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Toyota Introduces 2007 Yaris Subcompact

The all-new 2007 Yaris subcompact is the most affordable passenger car in the Toyota model lineup. Available in four-door Sedan and three-door Liftback configurations, Yaris replaces the ECHO in the Toyota lineup. First launched in Europe in 1999 where it became Toyota's best-selling vehicle, Yaris brings a higher level of refinement, sophistication, and fun-to-drive experience to the entry subcompact segment.

Yaris combines contemporary exterior styling and an unexpectedly upscale interior with truly impressive fuel efficiency (up to 40 MPG highway rating) and overall low cost of ownership. Toyota engineered Yaris to be enjoyable to own and drive and to offer the customers numerous options to individualize their cars.

"Yaris is one of the most economic and youthful passenger cars that Toyota has offered in the subcompact category," said Jim Lentz, Toyota Motor Sales executive vice president. "At the same time, Toyota designed Yaris as a car that customers will want to own for its styling, quality and driveability, and not just for its low cost."

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Toyota And Lexus Ehance Driving Security With New Vehicle Dynamics Integrated Management System

Lexus and Toyota have opened a window to the future of advanced handling and stability technology with its new Vehicle Dynamics Integrated Management system (VDIM). Through the intelligent use of the latest technology, VDIM helps to improve handling and driving pleasure, even in the most challenging conditions. VDIM is standard equipment on the 2006 Lexus GS 430 and RX 400h and Toyota Highlander Hybrid.

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All of Toyota's Five SUVs Features "Star Safety System,"

Toyota's comprehensive family of sport utility vehicles (SUV) offers a vast array of safety refinements. Most notably, the nimble RAV4, the smooth-riding Highlander, the full-capability 4Runner, the full-size Sequoia and the legendary Land Cruiser feature the company's Star Safety System as standard equipment.

A comprehensive array of dynamic handling and braking technologies, the Star Safety System includes Vehicle Stability Control (VSC) and traction control (TRAC), an anti-lock brake system (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist (BA). The Star Safety System helps the driver maintain control of the vehicle under challenging driving conditions. VSC has been standard on all Toyota SUV's since the 2004 model year.

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Toyota's Dynamic Laser Cruise Control

Dynamic Laser Cruise Control (DLCC) is offered in select Toyota and Lexus models, taking cruise control systems to the next level. Using the latest technology, the DLCC system is designed to help control the distance between the vehicle and the vehicle ahead based on the driving lanes, the vehicle traveling ahead, and vehicle speed.

DLCC has two cruise control modes: constant speed and vehicle-to-vehicle control. The cruise control switch is used for switching between the two modes. Cruise control in the constant speed mode is identical to a conventional type cruise control system. The DLCC starts in the vehicle-to-vehicle control mode, which immediately recognizes and determines the lane in which the driver and the vehicle ahead are traveling. This enables the system to maintain the pre-set vehicle-to-vehicle distance in accordance with the speed of the vehicle ahead.

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Toyota Enhances Off-Road Capability with Downhill And Hill-Start Assist

The fourth-generation Toyota 4Runner sport utility vehicle (SUV) and first-generation Lexus GX 470 luxury utility vehicle, both launched for the 2003 model year, introduced numerous technological advancements. Among these all-new technologies were Hill-Start Assist Control (HAC) and Downhill Assist Control (DAC). Through one of the world's first uses of active wheel speed sensors, HAC and DAC helped the 4Runner and GX 470 improve their off-road capability.

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Vehicle Stability Control Expands Throughout The Toyota Lineup

The Toyota Vehicle Stability Control (VSC) system was first introduced in select Lexus models in 1997. The system was designed to help reduce lateral skids caused by sudden steering inputs or abrupt changes in road conditions. Since its introduction, VSC has become available on a wide range of Toyota, Lexus and Scion vehicles.

Past studies have concluded that a significant number of one-car accidents resulting in serious injury are caused by lateral skidding conditions, and loss of driver control, often due to sudden steering input or changing road conditions on curves.

The VSC system is designed to help reduce lateral skids through active control of the brakes and engine output, such as when the driver steers abruptly, or when turning on slippery road surfaces. VSC works in concert with anti-lock brakes (ABS) and traction control (TRAC) systems help prevent straight-line skids and lateral skids.

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Lexus 2007 GS Luxury Sport Sedans Offer More Power,Increased Handling, Performance

For 2007, the new Lexus GS 350 enters the market as a more powerful version of 2006's newly introduced third-generation GS 300. It joins the GS 430 in Lexus' mid-luxury sedan offerings. The 2007 GS 350 builds upon its predecessor model's already significant levels of performance, advanced luxury and intuitive technology, and it becomes the most powerful six-cylinder model in its segment. The handling performance of the 2007 GS 430's potent 4.3-liter V8 is further optimized by a newly available active stabilizer system that automatically and seamlessly counteracts body sway to improve cornering performance.

"The 2007 GS models epitomize the direction of the Lexus brand, offering more emotional design and remarkably higher performance without compromising the luxurious comfort, attention to detail and quality that continue to rank Lexus as the leader in the luxury category," said Bob Carter, Lexus group vice president and general manager.

The 2007 GS 350 replaces the previous 245-horsepower 3.0-liter engine with a new 303-horsepower 3.5-liter V6, which delivers blistering performance with zero-to-60 mph in just 5.7 seconds, as well as exemplary fuel efficiency for the class. The GS 350 is available in rear- and all-wheel-drive models with respective preliminary EPA-estimated fuel mileage ratings of 21/29 and 20/27 city/highway; the V8 GS 430 continues as a rear-wheel drive model, carrying an EPA-estimated rating of 18/25 mpg.

Continue reading "Lexus 2007 GS Luxury Sport Sedans Offer More Power,Increased Handling, Performance"

Scion To Launch 2007 Replacements for Current xA And xB

Scion, from Toyota Motor Sales (TMS), U.S.A. Inc., will launch two new vehicles in spring 2007 to replace current generation xA and xB.

"The xA and xB will always be very special models for us and have contributed greatly to Scion's success, but we're ready to move into our next product phase," said Mark Templin, vice president, Scion. "Scion is a laboratory for change and we will continue to experiment and evolve to meet the needs of our customers."

xA and xB launched in California in June 2003 and completed their nationwide rollout in June 2004. Since their launch 72,011 xA's and 139,091 xB's have been sold nationwide through July 2006.

Production of the 2006 xA and xB will conclude in December of this year. The two all-new vehicles will be designated as 2008 models when they arrive at Scion dealerships next year.

Lexus GX 470 Gains Enhanced Information and Entertainment Features for 2007

The 2007 Lexus GX 470 builds upon its position as the premium luxury utility vehicle for family adventures with new enhancements to its onboard entertainment and information systems. A full-capability luxury utility vehicle delivering an outstanding combination of power, comfort and confidence for any kind of driving, the GX 470 is positioned between the brand's prestige-luxury LX 470 and car-based RX models in size and price.

The V8-powered GX 470 combines the luxury appointments and workmanship of a Lexus sedan with a sophisticated full-time four-wheel-drive system supported by an array of dynamic handling technology. The GX 470 offers eight-passenger seating with an available third-row seat. Echoing the brand's quality leadership, the GX 470 was named the Highest Ranked Midsize Premium Multi-Activity Vehicle in the 2006 J.D. Power and Associates Initial Quality StudySM (IQS).

New for 2007, the GX 470's available Lexus Navigation System has been upgraded to the fifth-generation technology, adding a host of features including voice activation and enhanced display features. A standard input jack for an iPod®, or other digital music players, expands listening choices, and the optional Mark Levinson® Premium Audio system, available in conjunction with the navigation system, now plays DVDs as well as conventional and MP3/WMA-formatted CDs. When the GX 470 is parked, the Mark Levinson system can play a DVD movie on the navigation system screen. The available rear-seat entertainment system features a larger, nine-inch wide-format screen for 2007.

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2007 Lexus ES 350 Sedan Packages More Power, Performance, Luxury and Safety in Bold New Design

Lexus has introduced the all-new ES 350 luxury sedan for 2007, the fifth generation of the model that sparked the growth of the entry-luxury segment more than 15 years ago. The 2007 ES 350 belies the term "entry luxury" by offering performance, comfort, and user technology previously associated with prestige-luxury models.

The 2007 ES 350 introduces a rich, contemporary look with its own interpretation of the new Lexus design language. The bold design emphasizes a more dynamic and sculptural direction, revealing a strong family resemblance across the brand's entire sedan lineup. A long hood, pulled-back cabin, short overhangs and short rear deck are characteristic of the new design theme, with a contemporary signature unique to each of the four new-generation Lexus sedan model lines: ES, IS, GS and flagship LS. Dual exhaust with seamless chrome tips add a new performance accent to the ES 350.

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Lexus 2008 LS 600h L: World's First Full Hybrid V8 Luxury Sedan

Joins All-New Fourth-Generation LS 460 and LS 460 L

Unveiled at the 2006 New York International Automobile Show, Lexus' all-new 2008 LS 600h L hybrid luxury sedan is scheduled to arrive in spring 2007. The all-wheel-drive LS 600h L will be the world's first vehicle to feature a full hybrid V8 powertrain.

"The LS 600h L was developed to explore the outer reaches of performance, style and safety," said Bob Carter, Lexus Division group vice president and general manager. "It is a vehicle as efficient and familiar as it is indulgent and advanced, a far-reaching concept, fully developed and fully realized. It is simply in a class by itself."

Lexus Hybrid Drive
Coinciding with the debut of the all-new LS is the introduction of the Lexus Hybrid Drive name, which will be used globally for all Lexus hybrid models. The hybrid-drive system in the LS 600h L builds upon the Lexus legacy established by the RX 400h and GS 450h to combine an all-new five-liter V8 gasoline engine with large, high-output electric motors and a newly designed large-capacity battery pack. This advanced combination will provide the LS 600h L with an unmatched balance of environmental efficiency and performance, furnishing the hybrid with a peak combined output rating of more than 430 horsepower.

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2007 Lexus GS 450h Sport Sedan Establishes Performance Hybrid Segment

In 2007, Lexus introduced the GS 450h, the world's first hybrid-powered performance luxury sport sedan. Based on the next-generation GS platform introduced for 2006 and featuring Lexus Hybrid Drive technology, the GS 450h offers V8-like performance with greater fuel efficiency.

With its advanced technology, high performance and indulgent luxury, the rear-wheel-drive 2007 GS 450h is the premium model in the GS series. The GS 450h joins the RX 400h SUV, the world's first luxury hybrid vehicle, in an expanding lineup of hybrid-powered Lexus models that will soon include the LS 600h L hybrid luxury sedan. In addition to boosting performance and fuel efficiency while lowering emissions, Lexus Hybrid Drive technology also further elevates the brand's renowned smooth, quiet operation.

The GS 450h's unique version of the Lexus Hybrid Drive powertrain combines a new 3.5-liter V6 engine with a compact, permanent magnet electric motor—all driving the rear wheels. The hybrid powertrain collectively produces 340 horsepower and can effortlessly accelerate the GS 450h from zero-to-60 mph in just 5.2 seconds. Just as impressive as the GS 450h's acceleration from a stop is how quickly and powerfully torque is delivered during mid-range acceleration. The hybrid system's electric-drive motor delivers maximum torque immediately upon demand. This unique power-delivery characteristic is most noticeable, and most useful, during 30-to-50 mph passing and in traffic-merging maneuvers.

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Lexus IS 250/350 Luxury Sport Sedans Offer New "X Package" for 2007

In their second year on the market, the next-generation Lexus IS 250/350 luxury sport sedans ratchet up both handling performance and comfort with reconfigured standard equipment, option packages, and the ability to disengage the stability and traction control systems. The V6-powered Lexus IS models, which debuted in 2006, combine striking styling with one of the most compelling packages of performance, luxury, and safety in this highly competitive segment.

The 2007 IS line again offers three models, each powered by a new-generation, high-output V6 engine. The rear-wheel-drive IS 350 leads the segment with a 306-horsepower, 3.5-liter V6 and can accelerate from zero-to-60 mph in just 5.6 seconds. The IS 250 is powered by a 204-horsepower 2.5-liter version of the new V6 and is available as a rear-wheel-drive or all-wheel-drive model.

New for 2007, the "X Package" option for the IS rear-wheel-drive models combines sport suspension and five-spoke, 18-inch alloy wheels with a boldly styled front-lip spoiler, sport pedals, and illuminated door scuff plates.

A new Premium Package has been made standard for the all-wheel drive IS 250 and optional for the rear-wheel-drive models and includes perforated leather seating trim and heated and ventilated front seats. The comprehensive "Sport" and "Luxury" option packages share much of their content, with the Sport Package also including sport suspension.

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Lexus LX 470 Combines Rugged Luxury with Advanced Technology

The Lexus LX 470 pioneered the segment for full-size, full-capability luxury SUVs and continues to lead in technology and quality. Burnishing its long-standing quality reputation, the LX 470 was named highest ranked Large Premium Multi-Activity Vehicle in the 2006 J.D. Power and Associates Initial Quality StudySM.

The LX 470 is powered by a sophisticated and smooth 268-horsepower, 4.7-liter V8 and combines a robust chassis with full-time four-wheel drive and a full array of advanced dynamic handling systems.

For 2007, the LX 470 gains a new front-passenger-seat occupant-classification sensor. The sensor signals airbag deployment in an impact depending on whether there is a passenger in the front seat. Front-seat-mounted side airbags and front seat and second row side-curtain airbags, are standard.

"As did other Lexus vehicles, the LX 470 essentially steered its segment by leading it in capability, comfort, versatility and, of course, documented quality," said Bob Carter, Lexus group vice president and general manager. "We are proud that the LX 470 continues to win accolades for quality even with the increased competition."

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New Lexus RX 350 Adds Power Plus Technical and Convenience Features for 2007

The new 2007 RX 350, which arrived in dealerships in spring 2006, entered the market as a more powerful version of its best-selling predecessor, the RX 330. The Lexus RX has been the most popular vehicle in the car-based luxury SUV segment that it established in 1998. The 2007 RX 350 introduced a new 270-horsepower, 3.5-liter V6 engine that improves both performance and fuel efficiency over the 2006 RX 330's 223-horsepower, 3.3-liter V6.

The RX 350 delivers all-weather performance in both front- and all-wheel-drive models. The 2007 model also gains new luxury and convenience options and additional refinements for enhanced drivability, such as the available factory-installed rear-seat DVD entertainment system, which gains a nine-inch screen for a substantially larger viewing area over the previous seven-inch screen.

Also new for 2007, a direct-type Tire Pressure Monitor (TPM) system replaces the previous indirect system and alerts the driver via a warning light on the instrument panel if a significant drop in tire pressure is detected in any of the tires.

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Saturn Aura Web Ads "Fly" Customers into Local Showrooms

Customers receive a personal introduction from local store manager through Google click-to-play video ads

DETROIT – On Monday, Saturn launches a new Web-based advertising campaign for the Saturn Aura that provides potential customers a video introduction to personnel at their local retailer. With this campaign, for the first time the Internet delivers a localized welcome from a manager of a local Saturn store. As more customers are shopping and researching cars and trucks online, this campaign provides as much as possible a “personal” introduction to their nearest retailer.

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September 20, 2006

Lexus Continues Personalized Settings for 2007 Model Line

All Lexus models for 2007 will continue to offer the complimentary Personalized Settings service that was launched across the model line for 2005. Depending on the Lexus model, the Lexus dealer can make up to 16 different adjustments to the electric and electronic systems on the vehicle. Settings that can be customized according to personal preference include interior lighting, window and moonroof operation, tilt steering wheel position and door lock control.

"Customer preference continues to be a top priority for Lexus," said Bob Carter, Lexus group vice president and general manager. "With Lexus Personalized Settings, we give our customer additional choices on how to set a vehicle's various convenience features according to personal preference."

At the time of purchase or lease, the Lexus customer is presented with a pamphlet describing all the possible settings that the dealer can adjust on the selected model. Examples include choices for how the power windows, moonroof and door locks operate with the remote key, and how the tilt and telescoping steering wheel responds when the engine is turned on or off.

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2007 Lexus RX 400h Introduces New Interior Features

Lexus inaugurated a new era in luxury vehicles with the introduction of the 2006 RX 400h, the world's first gas/electric hybrid-powered luxury utility vehicle. Lexus has broadened the RX 400h's appeal with the addition of a new front-wheel-drive model and revamped offerings in both standard and optional equipment.

The RX 400h sold nearly 30,000 units in its first full year on the market—more than some conventionally powered luxury SUVs—accounting for nearly 25 percent of all RX model sales. Significant both for being the first Lexus hybrid vehicle as well as for launching a new era in luxury vehicles, the RX 400h, featuring Lexus Hybrid Drive technology, set a new benchmark for luxury SUV performance and environmental compatibility.

"Lexus launched the 2006 RX 400h as a fully equipped all-wheel-drive model to showcase the unique blend of surprising performance, indulgent luxury and advanced user technology possible with a hybrid luxury vehicle," said Bob Carter, Lexus group vice president and general manager. "For 2007, Lexus is broadening this breakthrough vehicle's appeal as we further solidify the brand's luxury hybrid leadership by also introducing GS and LS hybrid models."

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Lexus SC 430 Offers Ultimate Convertible Luxury

The Lexus SC 430 brings luxury, performance and high technology together in a classically styled hardtop convertible.

In the brand's tradition of continuous improvement, the SC 430 gains several safety and technical enhancements for 2007, including a knee airbag for both driver and front passenger, a front-passenger-seat weight-detection sensor for airbag deployment, front-passenger seatbelt pre-tensioner a new uniblade windshield wiper, as well as new exterior color and wheel options.

In addition, the SC 430 achieves Ultra-Low Emissions Vehicle II (ULEV II) certification for 2007, a testament to the advanced technology in its powerful 4.3-liter V8 engine and six-speed automatic transmission. Accenting the SC 430's unique styling, the 2007 model gains a new Liquid Graphite finish 18-inch wheel option.

With the push of a button, the retractable hardtop transforms the SC 430 from a coupe into a convertible in less than 25 seconds. The SC 430 had introduced revised front-end styling for 2006 to reflect the brand's new design direction.

Lexus has always paid special attention to how color can convey elegance and luxury, and for 2007 introduces three new hues to the SC 430's palette: Obsidian replaces Black Onyx; Black Sapphire replaces Blue Onyx Pearl, and Starfire Pearl replaces White Gold Crystal. The SC 430 offers a total of nine exterior colors and four interior leather trim colors.

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Lexus 2007 Technology Roundup: All-Road/Off-Road Travel

Lexus integrates advanced technology in all its vehicles, with a focus on ease of use, more comfort, and more driving pleasure. The brand's reputation for quality applies to every vehicle feature and system, and any technology that the customer contacts must be easy to understand and use.

Following is a review of some of the advanced technology featured in 2007 Lexus models:

All-Road/Off-Road Travel

Adjustable Suspension
The LS premium luxury sedans and the RX 350 luxury utility vehicle offer an optional air suspension system designed to enhance handling, driving comfort and versatility. Automatic load leveling helps to ensure generous suspension travel and preserve ride comfort. Four driver-selectable height settings allow the driver to tailor the RX 350 to specific driving conditions or needs.

The GX 470 features Rear Air Suspension for increased ride comfort over various road surfaces. In addition, the Rear Adjustable Height Control (RAHC) is included to lower the rear by 1.2 inches or raise it by 1.6 inches for easier loading and unloading.

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Lexus 2007 Technology Roundup: Entertainment, Navigation and Security

Following is a review of some of the advanced technology featured in 2007 Lexus models:

Entertainment, Navigation and Security

XM Satellite Radio
An XM Satellite Radio system, which provides CD-quality sound and a wide selection of music and news/talk stations coast to coast, is available in most 2007 Lexus models. XM Satellite Radio helps ensure that the owner's preferred stations remain available continuously, eliminating the need to search for new stations when driving long distances. About half of the available stations broadcast without commercials. The audio system display can show the current song and artist.

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Lexus 2007 Technology Roundup: Comfort and Convenience

Following is a review of some of the advanced technology featured in 2007 Lexus models:

Comfort and Convenience

Active-Control Engine Mount
In the ES 350 sedan and the RX luxury utility vehicles, an active engine mount helps keep even the smallest vibrations from reaching the passenger compartment. A solenoid-controlled diaphragm produces pulses equal-to-but-opposite those of the engine, helping to dampen vibration with every power stroke.

Continue reading "Lexus 2007 Technology Roundup: Comfort and Convenience"

Lexus 2007 Technology Roundup: Performance

Following is a review of some of the advanced technology featured in 2007 Lexus models:

Performance

Engines That Think Big
All Lexus engines employ continuously Variable Valve Timing with intelligence (VVT-i), which eliminates the compromise between low-end torque and high-rpm horsepower by optimizing valve overlap throughout the engine's speed range, not just at one or two set speeds. The new-generation V6 engines in the Lexus ES 350, RX 350, GS 350 and IS models employ a new Dual VVT-i system that acts on the exhaust valves as well as the intake valves.

The 3.5-liter V6 in the GS 350 and IS 350 models augments port fuel injection with a direct-to-cylinder fuel injection system. The direct injection provides a cooling effect in the cylinders, allowing the higher compression ratio that results in greater efficiency and power and enhanced drivability. All Lexus models are certified as Ultra Low Emissions Vehicles or better (ULEV, ULEV II or SULEV).

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The 2007 Lincoln MKZ

2007 LINCOLN MKZ DEBUTS UNDER $30,000: A FRESH DESIGN, MORE POWER, AND AVAILABLE AWD

* The new 2007 Lincoln MKZ is the latest example of Ford’s Way Forward commitment to deliver greater value to consumers through straightforward pricing, new features and an extended powertrain warranty.
* The new Lincoln MKZ midsize luxury sedan gives customers entry into the Lincoln brand at under $30,000.
* Powered by a new fuel-efficient 263 hp 3.5L V-6 engine, the Lincoln MKZ starts at $29,890 for FWD and $31,765 for AWD models, including destination and delivery.
* Lincoln MKZ is the brand’s first all-wheel drive car and one of four new 2007 Lincoln models entering the marketplace.

Lincoln is building on the success of its strong-selling Zephyr mid-size sedan with the introduction of the 2007 Lincoln MKZ – a five-passenger luxury sedan that boasts a refined look, a new, more powerful engine, and the confidence of available all-wheel drive. The new Lincoln MKZ features a starting manufacturers suggested retail price (MSRP) of $29,890 for front-wheel drive and $31,765 for all-wheel drive models.

“The new Lincoln MKZ is moving Lincoln to a modern vision of American luxury,” says Al Giombetti, president, Ford, Lincoln and Mercury. “It enters the market from a position of strength, following the outstanding success of the Zephyr. With the Lincoln MKZ, we’re adding great new features and delivering outstanding value that American luxury customers demand.”

Since its debut last year, Zephyr has paved the way for the Lincoln MKZ with a solid foundation in customer satisfaction and quality. It achieved the best performance by a Lincoln nameplate ever with its second-in-segment showing in the 2006 JD Power Initial Quality Study. Its hallmark Lincoln craftsmanship was honored with Ward’s 2006 Best Premium Interior Car Award. It also has attracted a younger, more diverse customer to Lincoln and helped position the brand for growth. Nearly half of Lincoln Zephyr customers are new to Lincoln.

The Lincoln MKZ presents a refined interpretation of Lincoln’s traditional waterfall grille. Its clean lines, new 17-inch machined aluminum wheels, distinctive lighting and chrome accents create a dynamic, uniquely American interpretation of luxury.

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Chevy HHR Fall Limited Edition Is Anything But Basic In All Black

DETROIT - Chevy announced the HHR Fall Limited Edition, a limited-production model with a striking, all-black appearance, including unique "black chrome" trim on the grille, door handles and 17-inch wheels. Only 4,000 examples will be built.

The HHR Fall Limited Edition is based on the popular HHR 2LT package, which includes the FE3 Sports Suspension Package. An Ebony interior with cloth seats is standard; leather-appointed seating is available. It is available for immediate ordering, with an MSRP of $20,265.

"The Fall Limited Edition model adds depth and excitement to the HHR lineup," said Ed Peper, Chevrolet general manager. "Since its launch, customers have responded to the HHR's combination of great styling, great fuel economy and outstanding value - attributes that have made it one of Chevy's hottest new vehicles."

Indeed, Chevy HHR has exceeded expectations. Sales are on track to carry it to more than 100,000 units for the 2006 calendar year - far more than the 60,000-unit projection.

"The HHR is one of the most personalized vehicles on the market, and the Fall Limited Edition gives customers a custom look - especially with the unique, black chrome accents - right from the dealership," said Peper.

Black chrome is a special, tinted chrome finish featuring Lacks Enterprise's Spinelle™ Metal Finish. Its multicoat metal tinting process creates a unique, color-tinted appearance that maintains the depth and reflectivity of traditional chrome.

Fall Limited Edition details:

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September 19, 2006

Production of All-new 2007 Chrysler Sebring Sedan Begins at Sterling Heights Assembly Plant

* Chrysler's Sebring Sedan part of major expansion in Chrysler Group’s Sterling Heights facility
* $500 million investment expands Chrysler Group's Flexible Manufacturing Strategy allowing multiple products to be produced at one plant
* Chrysler Group's ninth all-new vehicle this year, will ignite the segment with stunning design, high levels of safety and reliability, exhilarating performance and excellent fuel economy

The Chrysler Group today officially launched production of the all-new 2007 Chrysler Sebring Sedan at its Sterling Heights Assembly Plant (SHAP). The Chrysler Sebring Sedan represents Chrysler Group’s expanding Flexible Manufacturing Strategy (FMS) allowing the Company to bring its new vehicles to market more quickly and the assembly plants the ability to manufacture multiple products on one assembly line.

The Sterling Heights Assembly Plant was extensively retooled to manage the complexity of building multiple models on one production line. The Chrysler Sebring program investment of $500 million included multiple plant upgrades, improving quality, productivity and worker ergonomics. SHAP is now able to vary production mix between three products anywhere from 0 to 100 percent of each model and pilot a fourth.

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Ford Freestyle earns top safety ratings

The Ford Freestyle crossover has earned the highest available crash test ratings from both the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS).

The Ford Freestyle earned the highest possible five star rating in both the government's frontal and side impact crash test modes. And in recent IIHS testing, the 2006 Freestyle, with optional side air bags, earned the Institute's highest side impact rating. A standard three row Safety Canopy™ side air bag system with rollover sensor provides additional protection not only in certain side collisions, but in rollover events as well.

Freestyle previously earned the Insurance Institute's “best pick” designation in frontal offset crash test performance. Following its 40-m.p.h. offset frontal barrier crash test, IIHS noted that Freestyle’s occupant compartment experienced minimal intrusion by maintaining its integrity very well – an essential factor in helping to protect vehicle occupants in a frontal crash.

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Texas auto writers help Ford build ultimate sport truck

It’s a known fact that pickup truck owners are rabid when it comes to personalizing their vehicles. Research has shown that more than 70 percent of new truck owners spend, on average, nearly $1,500 on aftermarket accessories in the first year of ownership.

Ford already offers America’s best-selling truck thanks to the widest, most diverse lineup that includes more than one million F-150 factory variations – such as Harley-Davidson™, FX4 off-road, FX2 Sport street and upscale King Ranch models – to feed the growing demand for personal customization. Ford also offers a host of Genuine Ford Accessories and Ford Racing Performance Parts (FRPP) specifically designed to help truckers personalize the appeal and boost the performance of their trucks.

The new project F-150 – a 2007 FX2 Sport with performance, appearance and in-vehicle entertainment and telematics modifications – takes the concept in a new direction by allowing customers to build trucks to their own specifications with dealer-installed Ford parts and accessories.

"The new F-150 FX2 Sport is another example of how Ford is expanding its truck leadership by listening to our customers and delivering bold, American products,” says Christine Feuell, director, Ford Vehicle Personalization. “The new FX2 Sport builds on the F-150 FX4 off-road model by offering custom performance looks – inside and out – in a more affordable two-wheel-drive model.

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September 18, 2006

Toyota Unveils Long Bed Versions Of All-New 2007 Tundra Full-Size Pickup Truck

Toyota Motor Sales, U.S.A., Inc., today unveiled long bed versions of the all-new 2007 Tundra full-size pickup truck at a press conference here at the Toyota Technical Center-Calty Design Studio. The unveiling took place as part of Toyota’s participation in the annual National Truck Equipment Association (NTEA) product conference being held in Dearborn, Michigan. The NTEA is a trade association for companies that develop, manufacture and market parts, accessories and systems dedicated to the work truck market.

"The NTEA Product Conference is an ideal forum to debut the long bed Tundra work truck," said Brian Smith, Toyota corporate manager for truck operations. "Toyota recognizes the importance of commercial business customers to Tundra’s long term success. Working with NTEA will allow their members time to develop a wide variety of Tundra compatible work equipment and have those products to market by the time the new Tundra launches in February."

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German motoring fans vote Jaguar tops

Leading German motoring magazine Auto Zeitung has published its 2006 Quality Report and Jaguar has come out on top over strong competition from European and Japanese luxury car makers. More than 30,000 readers took part in the survey where they rated 33 brands overall for reliability, product quality and service.

Jaguar’s first place position in a survey conducted at the heart of leading luxury car makers is testament to the ongoing dedication to quality in both the product and the service network. The same Auto Zeitung survey on quality ranked Jaguar in 18th place in 2004 and in 5th place in 2005.

Managing Director of Jaguar Cars Bibiana Boerio commented: “We are delighted with the results of this survey particularly as the votes came from members of the German public. Getting the top spot reinforces what we already know about the high standards of quality found in our cars from the prestigious J.D. Power survey conducted in the US. In 2005, Jaguar was second for quality meaning it was the highest ranked European nameplate, while our Halewood plant where the X-TYPE is built won the Gold Plant Quality Award in Europe.”

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The new adventures of Ford Fairlane

The Ford Fairlane concept creates a new type of people-mover that explores a blend of upscale, modern design with Ford hallmarks of safety, interior spaciousness and functionality. Fairlane – a classic name that recalls the splendor of Henry Ford's estate – features a well-proportioned, purposeful stance that promotes Ford fundamentals – a spacious and flexible interior, safety leadership and confident driving character.

The Ford Fairlane concept is a six-passenger, three-row people mover with a unique shape. Its well-balanced proportions are the foundation for a modern, sophisticated design with a minivan-sized, no-compromise interior. Fairlane also features unique active lifestyle solutions like the "rolling galley" concept in the functional rear utility zone.

Fairlane features a well-defined hood, a large cabin with upright A-pillars, four side doors with low step-in height, and a rear door with an industry-leading three-way tailgate. The rear door opens to the left or right, while the upper glass section flips up. Fairlane's design blends this new shape with sophisticated elements such as the bold, three-bar grille that signifies the new face of Ford.

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9-7X Flies to New Heights: Saab Announces Altitude Edition

DETROIT - Saab's first-ever SUV is flying to new heights with the 2007 9-7X Altitude Edition. Only 500 of these specially-outfitted SUVs will be available for the 2007 model year, making it a limited edition with very exclusive appeal.

Beyond the extremely rich standard equipment of the 9-7X, the Altitude Edition includes 18" alloy polished wheels, and side assist steps, a rear DVD player, and an exclusive carbon fiber gray metallic paint. The package will be offered at a savings of nearly $1,000 than if the items were ordered individually. The package is available on the six-cylinder 9-7X 4.2i and the 9-7X 5.3I V8 - which will bring the total vehicle price (MSRP, destination charge and Altitude package) to $42,130 and $44,130, respectively.

For 2007, OnStar-equipped 9-7X models will feature a new service called OnStar Turn-by-Turn Navigation, the first factory-installed, fully-integrated GPS navigation system from OnStar. Turn-by-Turn allows consumers to talk to a live advisor, who in turn sends complete step-by-step directions to customers' vehicles through their OnStar system. Also in 2007, a Tire Pressure Monitoring System becomes standard equipment on the 9-7X, and one new color, Crystal Blue metallic, has been added.

The Saab 9-7X, which debuted in the summer of 2005, brings unique Saab characteristics to the SUV segment, including sophisticated styling inside and out, premium quality and design features, and sporty and fun-to-drive performance. Additionally, this SUV has a high-level of standard equipment, which is offered to consumers at a surprisingly reasonable price.

Saab is a division of General Motors Corp. Saab USA is the importer and/or distributor of Saab 9-3, 9-5 and 9-7X automobiles for Saab Automobile AB, Sweden. For the 2007 model year, Saab markets seven engines/transmissions that perform at an EPA-rated 30 mpg on the highway. Also, beginning in 2007, Saab offers vehicle warranty coverage for five-years or up to 100,000 miles. Visit www.saabusa.com for more information.

Sandra Jaitts Wins Supercharged Chevy Cobalt SS in Connect With Cobalt Sweepstakes

Kendall, Fl, resident wins the Chevy Cobalt on Her Birthday

MIAMI, FL - Sandra Jaitt was the lucky winner of the Connect with Cobalt Power 96 Sweepstakes, beating out thousands of participants from Dade and Broward counties and taking home a custom 2006 Supercharged Chevy Cobalt SS at the drawing held Saturday, September 9, at Maroone Pembroke Pines Chevrolet, in Pembroke Pines, Florida.

96 finalists had each received a pre-recorded CD at the grand finale hosted by renowned Power 96 DJ Laz. One-by-one, contestants climbed into the Cobalt and inserted their disc into the player hoping to hear that they were the grand prize winner. With only four contestants left, Sandra's hands visibly trembled as she struggled to insert the CD into the player. Her nervousness instantly turned to unbridled joy when the recording proclaimed that she was the winner of the 2006 Supercharged Chevy Cobalt SS. "I can't believe I won the Cobalt and...on my birthday!" she announced to the gathering of almost 200 people.

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September 10, 2006

Saab announces 2007 lineup pricing

2007 Saab Family of Vehicles: Priced and Ready to Roll

Saab USA has released prices for the brand's family of vehicles for model year 2007. Consumers can step into the entry-luxury vehicle segment starting at $26,915. The line-up tops out at $43,120. Following are the MSRPs, including a $745 destination fee, for the entire vehicle line-up. Included in the overall line-up are seven car variants that achieve 30 mpg, as rated by the EPA, or better on the highway.

Saab 9-3: New interior inspired by classic 900

The biggest news for the 9-3 range is the new interior for 2007. It features a redesigned cockpit with new automatic climate control and infotainment systems, a larger instrument cluster with chrome details and new interior trim. The new interior bears resemblance to the classic lines of the first generation Saab 900, and features a new navigation system as an option.

The Saab 9-3 2.0T Sport Sedan is priced at a very attractive $26,915, while the Aero V6 model takes off at $33,220. Drivers looking for a little more diversity in their vehicle's capacity can get into a Saab 9-3 2.0T or Aero V6 SportCombi priced at $27,915 and $34,120 respectively. Those who long for the open air while cruising around town can opt for the Saab 9-3 2.0T or Aero Convertible, priced at $37,515 and $43,120 respectively.

Continue reading "Saab announces 2007 lineup pricing"

Ford plugging away with the Mercury Mariner, Escape hybrids

The Mercury Mariner Hybrid and the Ford Escape Hybrid are key components in Ford Motor Company’s commitment to building a better world. They combine all the attributes and functionality of a stylish sport utility vehicle with the ultraclean emissions and impressive fuel economy of a gas-electric hybrid to deliver an impressive 32 miles per gallon in the city and 29 mpg on the highway.

The hybrid powertrain is made up of an electric traction motor and 2.3-liter gasoline engine that work together through an advanced electronic control system. As full hybrids, the vehicles are capable of running on only electric power up to 25 mph, making them ideal for city driving. When more power is required, the gasoline engine comes on, joining with the electric motor to deliver acceleration and performance comparable to the conventional V-6-powered Escape or Mariner.

As an added benefit, the gasoline engine will shut down when the vehicle is idle, further reducing emissions and improving fuel mileage. The system works seamlessly and is self-sufficient, requiring no more driver effort or input than a conventional gasoline-powered Escape or Mariner.

Hybrid owners can also benefit from a number of local, state and federal government perks, such as reduced car insurance premiums, access to high-occupancy vehicle lanes and free parking. Those offers vary from state to state and by vehicle make, with new incentives being added all the time.

Escape Hybrid and Mariner Hybrid customers can also use Ford Motor Company’s Hybrid Hotline, where Ford and Mercury salespeople have instant access to the most up-to-date tax and incentive information in their area.

Automakers Must Post Crash Test Data on Cars in 2007

Within the next year, automakers will be required to display crash-test scores on the window stickers of new cars, minivans, and SUVs. The data must be on 2008 models no later than Sept. 1, 2007, according to Nicole Nason, administrator of the National Highway Traffic Safety Administration. NHTSA was required to set the deadline under highway legislation enacted in August 2005, reports Bloomberg. The crash scores will come from NHTSA's own tests.

September 8, 2006

GM Hopes Hyundai's Turnaround Plan Works a Second Time

General Motors Corp., battling long-term misperceptions about the quality of its vehicles, is adopting a powertrain warranty similar to the one that helped Hyundai Motor Corp. execute one of the industry's most stunning turnarounds.

Saying "we believe in our cars and our trucks," Rick Wagoner, GM's chairman-CEO, today said the automaker would beef up its powertrain warranty to 100,000 miles or five years on all its 2007 models. The coverage on most of GM's models was 36,000 miles or three years. The auto giant hired Interpublic Group of Cos.' Deutsch, Los Angeles, to handle the integrated campaign to get the word out on the improved warranty.

Speaking at a news conference at GM's headquarters here, Mr. Wagoner said the marketer has expanded its roadside assistance and courtesy transportation programs to 100,000 miles and five years. "The bottom line is GM has the best coverage in the industry," he said.

GM has known for years that prospects are unsure about the quality of its cars and trucks. In summer 2003, it kicked off a short-lived corporate ad campaign, dubbed internally "Road to Redemption" to change consumers' minds.

Link.

September 7, 2006

GM announces longer vehicle warranties

DETROIT - General Motors Corp. has increased the powertrain warranty on all of its 2007 passenger vehicles to five years or 100,000 miles, in a move that the automaker hopes will boost its reputation for quality versus its main Japanese rivals.

The increase, from the previous warranty of three years or 36,000 miles, is effective Wednesday and covers 900 engine, transmission and driveline components, said Mark LaNeve, GM’s North America group vice president.

The warranty is part of the company’s overall strategy to sell the value of its products versus a deal laden with cash incentives, LaNeve said. The automaker also is hoping that it will erase what it says is a perceived quality gap between its vehicles and those of its main Japanese rivals.

Link.

Car Buyer's Notebook

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Saab announces 2007 lineup pricing

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GM Hopes Hyundai's Turnaround Plan Works a Second Time

September 7, 2006

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2007 Vehicles: September 2006: Monthly Archives

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