Auto news and reviews from Car Buyer's Notebook.com: August 26, 2007

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September 1, 2007

Hyundai to Unveil Fuel Cell Electric Vehicle at Frankfurt Auto Show

SEOUL, South Korea -- Hyundai Motor Corporation will unveil the i-Blue Fuel Cell Electric Vehicle at the 2007 Frankfurt International Motor Show which opens on September 13. The i-Blue demonstrates the company's commitment to developing environmentally responsible transportation.

Hyundai's new hydrogen-powered, zero-emission concept, the i-Blue Fuel Cell Electric Vehicle was developed at Hyundai's Design and Technical Center in Chiba, Japan. The all-new i-Blue platform is tailored to incorporate Hyundai's third-generation fuel cell technology, currently being developed at Hyundai's Eco-Technology Research Institute in Mabuk, Korea.

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2008 Dodge Caliber SRT4 Delivers Renowned SRT Performance in Sport-compact Package

AUBURN HILLS, Mich. -- Chrysler's Street and Racing Technology (SRT(R)) organization continues the SRT4(R) legacy with the introduction of the all-new 285-horsepower 2008 Dodge Caliber SRT4.

"The all-new 2008 Dodge Caliber SRT4 achieves the SRT mission of offering benchmark performance for the best price," said Kipp Owen, Director -- SRT Engineering, Chrysler. "With 285 horsepower under the hood, the Dodge Caliber SRT4 is a world-class entry in the sport-compact market."

Continue reading"2008 Dodge Caliber SRT4 Delivers Renowned SRT Performance in Sport-compact Package"

Mazda CX-9 and CX-7 Receive Government's Highest Safety Ratings

IRVINE, Calif. -- An SUV with Zoom-Zoom and protection. The Mazda CX-9 and CX-7 sport utility vehicles (SUV) recently received the highest possible ratings in frontal and side impact crashes by the governments' National Highway Traffic Safety Administration (NHTSA).

In addition to receiving a five-star frontal and side impact crash-test rating, both the CX-9 and CX-7 received four-star rollover resistance ratings. No other SUV on the market today has received ratings that are superior to the CX-9 or the CX-7.

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2008 Jeep Liberty -- All-New From the Ground Up

AUBURN HILLS, Mich. -- The Jeep Liberty has remained a leader in the mid-size sport-utility vehicle (SUV) segment since its introduction in 2002. The popular mid-size SUV gives off-road enthusiasts and owners their own sense of personal freedom and capability that defines the Jeep brand.

All-new from the ground up for 2008, the Jeep Liberty remains true to its legendary 4x4 heritage by offering two Jeep Trail Rated four-wheel-drive systems -- Command-Trac(R) and the all-new Selec-Trac(R) II. On-road ride and handling have been improved and refined with the new independent front suspension, new five-link rear suspension and rack-and-pinion steering.

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Chrysler Paints the Streets Green at 10th Annual Arts Festival

AUBURN HILLS, Mich. -- Attendees of the Chrysler Arts, Beats and Eats festival in downtown Pontiac will be seeing green this Labor Day weekend. Several of The New Chrysler's environmental all-stars will be on display and buzzing around the streets of Pontiac as part of the 10th annual festival.

"ITC Green Street" will be home to environmental information, displays, and four of Chrysler's most environmentally-friendly offerings. Vehicles displayed on "Green Street," located on Wayne between Pike and Lawrence, will include:

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August 31, 2007

The 2008 Audi A4

INGOLSTADT, Germany - In its design, the new A4 reveals its sporty, progressive character: taut and dynamic in its outlines, it speaks the language of technical perfection. With an overall length of 185.2 inches, the saloon has a substantial, powerful road stance and offers its occupants ample space in an interior full of light.

The workmanship is typical of an Audi – quality with no compromises. The controls can be backed by the extra refinement of innovative assistance and multimedia systems. In the safety area, the brand with the four-ring emblem sets new standards: the coordinated action of the airbags and front seat belt force limiters protects the occupants even more effectively.

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Posted by Frank at 7:17 AM | Filed under 2008 Vehicles | Audi | Auto Marketing | Auto News

2008 Chevrolet Malibu Delivers A Lot Of Value Starting At $19,995

CHICAGO – Chevrolet today announced pricing for its all-new 2008 Malibu midsize sedan lineup, with MSRPs starting at $19,995 for the base LS and for the first time, a hybrid for $22,790. The Malibu continues to drive home Chevy’s commitment to dependable, fun-to-drive cars packed with value.

“When we debuted Malibu at the North American International Auto show in January, we promised that its $40,000 looks would cost half as much,” said Ed Peper, Chevrolet general manager. “Well, we’ve kept our word. Customers will see everything we’ve packed into a sedan starting under $20 grand and think there’s a typo on the sticker.”

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2008 Suzuki SX4 Sport Offers Trunkloads of Functionality

BREA, Calif. -- The all-new 2008 Suzuki SX4 Sport is the automotive cousin to the SX4 Crossover and is designed to ease the day-in, day-out urban grind for its drivers.

Sharing a common appeal for those who live a life consistent with Suzuki's "Way of Life" brand philosophy, the four-door SX4 Sport and five-door SX4 Crossover seamlessly blend into varied driving conditions and environments.

With features derived from the highly acclaimed SX4 Crossover, and suspension and steering heavily influenced by the award-winning Suzuki Swift, the all-new 2008 SX4 Sport provides a spirited and responsive driving experience. It comes equipped with a sophisticated 2.0-liter, DOHC in-line four-cylinder engine rated at 143 horsepower.

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Hyundai Elantra Bests Competitors in Tests of Four Small Sedans

YONKERS, N.Y. -- The redesigned Hyundai Elantra outscored the Mitsubishi Lancer, Nissan Sentra, and Scion xB in Consumer Reports' testing of a group of four small sedans and wagons for the October issue. The Elantra now ranks sixth overall among the 14 small cars that CR has tested recently.

Also, Consumer Reports ranked the Mazdaspeed3 as its top-rated sports car following tests of three sporty vehicles for the same issue. The Mazdaspeed3 was tested against the redesigned Mini Cooper S and the Saturn Sky Redline.

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Chrysler Announces Competition for Dealers to Highlight Lifetime Powertrain Warranty

AUBURN HILLS -- The New Chrysler is announcing a grassroots initiative to involve its dealer partners. The company is looking to draw from their creative energy and product knowledge of Chrysler, Jeep and Dodge vehicles, in order to highlight the company's recently announced Lifetime Powertrain Warranty.

The competition is designed to identify the dealership that produces the most creative and informative Lifetime Powertrain Warranty-themed television commercial. The 30-second commercials will be judged by each dealer's local Business Center.

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Lexus Gives Tennis and Gaming Fans a Swing in Wii Tournament

Ultimate tennis experience gives New Yorkers, visitors a chance to win a one-year lease on a new Lexus IS F while helping raise funds for the Andy Roddick Foundation

NEW YORK -- Tennis and gaming enthusiasts can experience the excitement of the US Open and show off their skills at the "Lexus Virtual Open at Rockefeller Center" from September 4-6 (7 a.m. to 7 p.m. daily).

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Posted by Frank at 6:41 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Lexus

Jeep to Offer Exclusive Download of Tim McGraw Song

AUBURN HILLS -- The "Jeep presents Soul2Soul Tour 2007" may be over, but the partnership between the Jeep brand and Grammy award-winning country star Tim McGraw lives on.

On Thursday, Aug 30, Jeep will offer an exclusive download of McGraw's song, "Louisiana," on the brand's site at www.jeep.com\campjeep for free to the first 10,000 downloads. After that, the song will continue to stream on the site. McGraw, who is from Start, La., has only performed the song once - during his 2006 TV special "Reflected" recorded at his home outside of Nashville, Tenn. The song, a tribute to McGraw's roots, has never been released.

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Nissan to Expand Global Qashqai / Dualis Production

TOKYO -- Nissan Motor Co., Ltd. today announced that it will expand the production of its popular Qashqai/Dualis mid-size crossover, adding new capacity at the Kyushu plant in Japan to meet high local demand and freeing up more capacity at its Sunderland plant in the UK for European sales.

Production of the Dualis (Japan market name) is expected to begin in early 2008 with production to reach 24,000 units per year.

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Posted by Frank at 5:20 AM | Filed under Auto Marketing | Auto News | Nissan

Volkswagen and Carbonfund.org Announce Partnership to Offset Carbon Emissions

WASHINGTON -- Carbonfund.org today announced a new long-term strategic partnership with Volkswagen of America, Inc. to make a significant contribution towards the global challenge of climate change.

The first initiative of this partnership, the Volkswagen Carbon Neutral Project, is one of the most ambitious carbon offsetting projects ever undertaken in the United States. From September 1, 2007, until January 2, 2008, every vehicle sold by Volkswagen will have its carbon emissions offset for the first year of ownership.

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AIAM Announces Support for California to Fund Alternative Fuel Research

ARLINGTON, Va. -- The Association of International Automobile Manufacturers (AIAM) today announced its support for legislation under consideration in the California legislature that would help the state attain climate change goals by funding the development of alternative fuels and new technologies.

The legislation, Assembly bill 118, provides grants and revolving loans to state agencies, California-based businesses and projects, public-private partnerships, vehicle and technology consortia, fleet owners, consumers, and academic institutions.

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Extreme Makeover Family Presented With Brand New Dodge Grand Caravan

MINNETONKA, Minn. -- It's been a very good week for Vicki and Erik Swenson along with their seven (soon to be eight) children. On Tuesday, the Swenson-Lee family received a new home courtesy of ABC TV's Extreme Makeover: Home Edition. On Wednesday, the Swenson-Lee family was surprised yet again when Morrie's Automotive Group presented them with a brand new Dodge Grand Caravan.

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BMW Presents 25th Rolex Vintage Festival at Lime Rock Park

LAKEVILLE, Conn. -- This year's Rolex Vintage Festival presented by BMW will witness an array of stunning vehicles as they take the track at Lime Rock Park, a renowned venue which was established in 1957. The festival celebrates the rich legacy of automotive history, and brings that history to life with a series of races during Labor Day weekend.

The Rolex Vintage Festival is the largest arrangement of historic and vintage automobiles the East Coast has to offer. More than 200 rare and exceptionally maintained vehicles will be arriving from around the U.S. and Canada, including 1930-era models to muscle cars of the 1960s, among others. Now in its 25th year, the Rolex Vintage Festival entertains automotive fans and enthusiasts in the scenic setting of Lakeville, CT.

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Posted by Frank at 5:03 AM | Filed under 5th Wheel | Auto Marketing | Auto News | BMW

South Florida Resident Named Winner in 'Sebring in the City' Contest

MIAMI -- Davie, Fla. resident Lisa Kelley's choice of the Freedom Tower in Miami as her favorite spot in South Florida to be seen in a convertible will give her some freedom of her own. A video Kelley created for the "Sebring in the City" contest received the most votes, making her the grand prize winner and the winner of a 24-month lease of an all-new 2008 Chrysler Sebring Convertible.

The Chrysler brand and NBC 6 kicked off the "Sebring in the City" contest in July asking South Florida residents to submit a photo and essay of their favorite location to see and be seen in a convertible.

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Toyota to Bring Partner Robot to HESTEC Community Day Sept. 29

EDINBURG, Texas -- Toyota Motor Engineering & Manufacturing North America, Inc. will join this year's Hispanic Engineering, Science and Technology Week Sept. 24-29 at The University of Texas-Pan American in Edinburg and bring its best musician -- a 4 foot, 9 inch tall, 88-pound, trumpet-playing robot to excite students about the possibilities in the fields of science and technology.

Participating in their first HESTEC, Toyota will provide demonstrations of their very humanlike Partner Robot during Robotics Day, Thursday, Sept. 27 held for registered Rio Grande Valley GEAR UP students and during Community Day, Saturday, Sept. 29, open free to the community.

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Posted by Frank at 5:03 AM | Filed under Auto Marketing | Auto News | Car Tech | Toyota

Maintaining Cars For 200,000 Miles Can Save Owners Thousands of Dollars

YONKERS, N.Y. -- With proper care, many of today's cars can last 200,000 miles or more, and owners seeking to limit repair costs by trading in their vehicle every three to five years may lose out on thousands of savings, says Consumer Reports October issue.

Consumer Reports 2007 Annual Auto Online Survey identified 6,769 readers with 200,000 miles or more on their vehicles' odometers. The report featured accounts that ran the gamut of make and model, including a '95 Honda Civic with 227,000 miles, a '90 Lexus LS400 with 332,000 miles and a West Virginia family's 1994 Ford Ranger pickup with an impressive 488,000 miles.

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Posted by Frank at 5:03 AM | Filed under Auto Marketing | Auto News | Car Tech | Finance

Consumer Reports Announces Ratings for Portable GPS Navigation Systems

YONKERS, N.Y. -- As the popularity of portable Global Positioning System (GPS) navigators continues to grow, experts at Consumer Reports say consumers don't have to spend a lot of money to get a good one.

Eighteen GPS navigation systems from 11 manufacturers were tested for ease of use, guidance information, route options, and portability. Fourteen received a 'Very Good' rating, while the Garmin Nuvi 660 ($700) led the way with an 'Excellent' rating, edging out its older Nuvi 350 sibling that topped the last round of tests (Portable GPS navigation systems, Aug. 2006).

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Posted by Frank at 5:03 AM | Filed under Auto Marketing | Auto News | Car Tech

Report: GMAC Global Relocation Ranks Highest in Customer Satisfaction

WESTLAKE VILLAGE -- GMAC Global Relocation ranks highest in satisfying relocated employees with corporate relocation services, according to the J.D. Power and Associates 2007 Corporate Relocation Transferee Satisfaction Study(SM) released today.

The inaugural study is the only source of independent and unbiased customer satisfaction information on relocation service providers -- which has not been available in the industry until now -- and is based on evaluations from company employees who used a relocation company while moving for employment reasons to a destination within the United States.

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Posted by Frank at 5:03 AM | Filed under Auto Marketing | Auto News | Finance | GM

Zipcar Strengthens Washington DC Operations

CAMBRIDGE, Mass. -- Zipcar, the world's largest car sharing service, today announced that Ellice Perez has joined the company as Vice President of its Washington, D.C. operations. With more than ten years of business development and strategic growth experience, Ms. Perez joins the strong Zipcar team in preparation for the company's continued Metro DC expansion. Ms. Perez will develop Zipcar's regional marketing, fleet and member service operations across Washington DC, Virginia and Maryland. As Regional Vice President, Ms. Perez will report directly to Zipcar CEO, Scott Griffith.

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Posted by Frank at 5:03 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Finance

Dale Jarrett Racing Adventures Takes on New Partners

NEWTON, N.C. -- Dale Jarrett Racing Adventure, Inc. a "Full Throttle" lifetime experience company, is pleased to announce that it has engaged Investor Voices LLC and ARD Partners LLC to provide it capital markets advisory services, including but not limited to programs and projects designed to raise institutional investor visibility and awareness. In addition, consultants will advise and counsel the company in investor and financial public relations, capital formation and strategic business development.

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Posted by Frank at 5:02 AM | Filed under 5th Wheel | Auto Marketing | Auto News

Service Quality Drives Auto Insurance Policy Renewal Rates

WESTLAKE VILLAGE, Calif. -- Policy retention is critical to the financial success of auto insurance carriers, and a customer's experience with their provider is the most important element-outweighing brand image-in generating policy renewals, according to the J.D. Power and Associates 2007 National Auto Insurance Study released today.

The study measures customer satisfaction with auto insurance carriers across five factors. In order of importance, they are: interaction, policy offerings, billing and payment, price and claims.

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Posted by Frank at 5:02 AM | Filed under Auto Marketing | Auto News | Finance

Carfax Advises Used Car Buyers About Shopping Smart

SALT LAKE CITY -- Labor Day Weekend marks the end of the used car buying season and Carfax vehicle history experts will be available to lend Utah shoppers a helping hand. Millions of great used cars are on sale this weekend from reputable dealers nationwide looking to clear inventory. However, crooked sellers are mobilizing to take advantage of consumers searching for a great Labor Day deal.

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Posted by Frank at 5:01 AM | Filed under Auto Marketing | Auto News | Finance

UAW President Ron Gettelfinger to Address Detroit Economic Club

DETROIT -- On Thursday, September 6, 2007, the Detroit Economic Club (DEC) is pleased to host Ron Gettelfinger, president, International Union, UAW. The meeting will be held at noon at The Masonic in Detroit, MI.

The International Union, United Automobile, Aerospace and Agricultural Implement Workers of America (UAW) is one of the largest and most diverse unions in North America, with members in virtually every sector of the economy. The UAW has approximately 640,000 active members and over 500,000 retired members in the United States, Canada and Puerto Rico.

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Posted by Frank at 5:01 AM | Filed under 5th Wheel | Auto Marketing | Auto News

Mercedes Puts Its Weight Behind C-Class

DETROIT -- Mercedes-Benz is backing its redone C-Class line with what VP-Marketing Steve Cannon said is the biggest model blitz in the automaker's history. Mr. Cannon declined to discuss specifics, but the prior bell-ringer for the brand in terms of spending was in 2002, when it launched the E-Class with $33 million in measured media.

The C-Class launch, breaking Sept. 10, marks the advertiser's return to national broadcast network TV; the last appearance was for the 2002 E-Class effort. The brand has since then relied on spot and regional buys.

The brand, which ran an emotional "Falling in Love" campaign in the late 1990s, is steering into rational territory.

Posted by Frank at 4:59 AM | Filed under 2008 Vehicles | Auto Marketing | Auto News | Mercedes-Benz

OilWatchdog: Labor Day Gives Oil Companies Another Dip Into Arizona Drivers' Wallets

Consumer Group Offers "Hot Fuel Ripoff" Stickers to Counter Exxon Mobil Ploy at Arizona Gas Stations

SANTA MONICA -- "Hot fuel" will be taking a last summer bite from Arizona drivers heading out for Labor Day in continued triple-digit heat, said OilWatchdog.org. When gasoline reaches 100 degrees and above, which is likely in Arizona during its long heat wave, drivers lose about $1.50 worth of energy on a 20-gallon fill-up -- even at current lower prices.

"Drivers' losses boost the bottom line of oil companies," said Judy Dugan, research director of OilWatchdog.org and its nonprofit, nonpartisan sponsor, the Foundation for Taxpayer and Consumer Rights.

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Posted by Frank at 4:41 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Finance

Get in Gear with the ABC's of Carpooling

EXTON, Pa. -- With the beginning of the school year quickly approaching, parents will be placing their children in the cars of friends and neighbors as they send them off to school, daycare and extracurricular activities. While carpooling is a common practice that helps parents manage their children's busy schedules, it is important that all child passengers are safely secured while traveling in any automobile.

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Posted by Frank at 4:41 AM | Filed under Auto Marketing | Auto News | Safety

TomTom Announces Traffic Solutions for North America

CONCORD, Mass. -- TomTom, the world's largest portable navigation solutions provider, today announced the RDS-TMC Traffic Receiver as an additional traffic solution for its ONE and GO product ranges.

The new RDS-TMC Traffic Receiver provides an alternative traffic option to TomTom Traffic. The new RDS-TMC is available as an accessory and is also included with the TomTom GO 920T, complete with a one year subscription.

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Posted by Frank at 4:13 AM | Filed under Auto Marketing | Auto News | Car Tech | Car accessories

AutoWeek Hosts Teen Driving Safety Summit

DETROIT -- In its quest to improve teenage driver safety in America, AutoWeek magazine hosted its inaugural Teen Driving Safety Summit, in partnership with Dodge, on August 28, 2007, at Oakland University in Rochester, Mich.

Over 250 attendees from around the country included parents, teens, educators from advanced teen driving schools, representatives from MADD, and those in the automotive and insurance industries as well as corporate America. Together, this group united for one common cause: to initiate change to the current driver education curriculums in an effort to save the thousands of lives lost on America's roads each year.

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Posted by Frank at 3:41 AM | Filed under Auto Marketing | Auto News | Safety

GM Insider's Book Details End of Oldsmobile

MIAMI -- As General Motors' empire started to crumble, automotive expert Bob Horvath was hardly surprised.

"In fact, Detroit's Big Three forgot how to satisfy customers and dealers back in the eighties," says Horvath, a 40-year GM veteran, who details one of the carmaker's notable missteps in "Project 2000: The Rise and Fall of Oldsmobile."

In the mid-80's, when GM had Oldsmobile, their world market share was 54 percent. In 2007, it has declined to 13 percent, according to Automotive News.

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Posted by Frank at 3:13 AM | Filed under Auto News | GM

Credit crunch cools demand for automobiles

Just when the U.S. automotive sector looked to be getting its legs underneath it after a years-long slump, another stumbling block has come along to knock it off kilter — the credit crunch.

The ongoing pain in the housing sector — including higher monthly payments for some owners and declining home values for others — is persuading many Americans that buying a car is not a good idea right now, according to market research company CNW Marketing Research.

Recent polling by the company shows that nearly 18 percent of people in the market for a car or a truck are delaying their purchases because of home-related issues, up from 9 percent in 2006.

Posted by Frank at 1:56 AM | Filed under Auto Marketing | Auto News | Finance

Toyota, Sony working together in robotics

TOKYO -- Toyota and Sony, two of Japan's biggest technology names, are getting together in robotics, both sides said Monday, to develop an innovative, intelligent, single-seat vehicle.

But don't expect Toyota Motor Corp. to resurrect Sony's now defunct Aibo dog robot -- as some devoted robot fans may be hoping.

Sony Corp.'s technology for Aibo and the childlike Qrio is still being kept in-house at the Japanese electronics and entertainment company, said Sony spokesman Tomio Takizawa.

The technology sale, including key patents, from Sony to Toyota completed earlier this year applies to the next-generation "transporter," both sides said. Financial details of the deal are not being disclosed.

Seven Sony researchers are temporarily working in Toyota's partner robot research unit to help relay the technology to Toyota, Toyota spokeswoman Kayo Doi said.

Nissan's Rogue Joins Cast of 'Heroes'

DETROIT -- Nissan North America will have an encore performance on NBC's hit "Heroes," acting again as the sole TV advertiser, with limited interruption, during the show's sophomore season premiere Sept. 24. But that's just the beginning, as the automaker will ride along with "Heroes" wherever consumers encounter the show.

Nissan will use the series premiere to unveil a premiere of its own, its small SUV, the Rogue, said Steve Kerho, Nissan's director-interactive marketing and media. Nissan has four minutes of commercial time during the show's first episode, and the Rogue will also appear in the program throughout the season as part of a product-integration deal.

The automaker was pleased with the results for last season's "Heroes" partnership; the show's viewers were twice as likely to recall the Nissan model spots compared to ads from rival automakers and the brand's click-through rate from NBC.com was three times its average.

Posted by Frank at 1:05 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Nissan

Volvo: Safe and Sexy?

Can a brand be both safe and sexy?

Volvo is trying to walk that marketing tightrope with a global ad campaign starting next month that aims to capture car buyers by tapping into the fun people have with their friends and families, rather than focusing on its latest safety feature.

It is a big departure for Volvo, whose brand image has long been associated with safety, a result of many years of marketing that emphasized safety features in its vehicles. But while that made Volvo popular with families, it hasn't made the brand as attractive for younger people. Facing anemic sales, Volvo, a unit of Ford Motor, hopes the campaign can help change that.

"For the past 10 years or so, everything was about safety," says Pete Favat, chief creative officer of Arnold Worldwide's Boston office, which created the global campaign with independent ad agency Nitro. "Safety is very rational. But a car still has to be sexy. Being with loved ones and going to do cool things together is sexy to us."

The risk is that the new ads could alienate Volvo's traditional buyers, marketing experts warn. "When a brand is true to its origins, it's a success. When it's not, it isn't," says Dean Crutchfield, senior vice president of marketing for Wolff Olins, a branding firm owned by Omnicom Group.

The marketing push includes print and five different television spots under a new tagline: Life Is Better Lived Together. The first ad is to make its debut in U.S. movie theaters on Sept. 7, with the rest of the campaign appearing in other media later. In one 60-second spot, a daredevil couple rides yachts, helicopters and a new Volvo luxury sedan for a breathless meeting celebrating their anniversary.

Other spots are more light-hearted. In one, a couple, their friends and a wayward donkey watch a sunset in Italy after nearly colliding with the animal in a new Volvo. In another, a fleece-clad couple picks up a climber and hikers on an Italian mountainside while a version of the children's song "The Wheels on the Bus" plays in the background.

Posted by Frank at 1:04 AM | Filed under Auto Marketing | Auto News | Volvo

August 30, 2007

Nissan at the Frankfurt Motor Show 2007

TRAPPES, France -- At this year's 62nd Frankfurt Motor Show, Nissan will be showing an all new concept car, a one-off show car based on an existing model and a heavily revised production car.

The Mixim concept car is a compact vehicle for young drivers who are mostly engaged by their computer and the world via the internet. The driver sits centrally, with two seats either side, while the steering wheel and controls are inspired by the interfaces so familiar to computer gamers.

Continue reading"Nissan at the Frankfurt Motor Show 2007"

Posted by Frank at 6:35 AM | Filed under Auto Marketing | Auto News | Nissan

Rare GM Vehicles on Display at Salisbury Automobile Classic

DES MOINES, Iowa -- Several multi-million dollar automobiles will be making rare appearances at the eighth annual Salisbury Automobile Classic on Sunday, September 9.

The Salisbury House Foundation, in cooperation with General Motors and a local dealership, Betts Cadillac, has secured the arrival of the 1938 Buick Y Job, the 1951 Le Sabre and a 1953 - 59 Cadillac Le Mans, all part of the private GM Heritage Collection of rare and concept vehicles. Also joining this year’s event is the unique Futurliner.

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Honda's Newest ASIMO Humanoid Robot Runs onto Disneyland Stage

ANAHEIM, Calif. -- With the ability to run nearly 4 miles per hour, the all-new ASIMO (Advanced Step in Innovative Mobility) humanoid robot is advancing closer to in-home applications.

Beginning today, Disneyland park guests can experience the latest version of ASIMO at the Honda ASIMO Theater inside the Innoventions attraction.

In the Say 'Hello' to Honda's ASIMO show, park guests can see the newest ASIMO interact with a live host in a 15-minute science show.

The show demonstrates ASIMO's latest technological advancements including several new mobility and artificial intelligence capabilities for enhanced human interaction, in addition to the ability to run.

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Posted by Frank at 6:28 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Honda

DaimlerChrysler Achieves Group EBIT of US$2.9 Billion in Q2

STUTTGART -- DaimlerChrysler today publishes its interim report on the second quarter of 2007 as well as Q2 results for the Group, the Financial Services division (excluding Chrysler Financial NAFTA) and the discontinued operations of the Chrysler Group and Chrysler Financial (NAFTA).

Second-quarter results for the Mercedes Car Group and the Truck Group as well as for the Van, Bus, Other segment had already been disclosed on July 25, 2007. The present reporting structure now reflects the new structure of the DaimlerChrysler Group.

Continue reading"DaimlerChrysler Achieves Group EBIT of US$2.9 Billion in Q2"

Posted by Frank at 6:24 AM | Filed under Auto Marketing | Auto News | Finance | Mercedes-Benz

Nissan Announces Pricing on 2008 Frontier and Xterra

NASHVILLE, Tenn. -- Nissan North America, Inc. today announced pricing on the 2008 Nissan Frontier midsize pickup and 2008 Nissan Xterra SUV, which are on sale now at Nissan dealers nationwide.

The Frontier lineup include a new addition for 2008 - a King Cab SE I4 model, which provides the visual content of an SE model while offering the fuel efficiency of a 4-cylinder engine. The 2008 Frontier is available in both King Cab and Crew Cab body styles and in 4x2 and 4x4 driveline configurations for 2008. Frontier also features Crew Cab Long Wheelbase models with beds more than 13 inches longer than standard models.

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Los Angeles Auto Show Hosts Nine World Premieres

LOS ANGELES -- Opening in less than 90 days, the 2007 Los Angeles Auto Show will feature at least a dozen world premieres of production and/or concept vehicles from nine top automakers during the show's media days Nov. 14 and 15.

Audi, Chrysler, Ford, General Motors, Honda, Hyundai, Nissan, Toyota and Volkswagen are all confirmed to unveil one or more production and/or concept vehicles at this year's show.

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Volvo Opens Search for America's Youth Heroes

IRVINE, Calif. -- Calling America's youth heroes. Volvo announced today the addition of a "kids only" category to its annual nationwide search for hometown heroes. Nominations for the Butterfly Award, open to kids 16 and under, are accepted now through Oct. 15 at http://www.volvoforlifeawards.com/.

The category, part of the 6th Annual Volvo for life Awards, the nation's largest annual search for -- and celebration of -- everyday American heroes, will honor one outstanding kid with a $25,000 charitable donation and two runners up with $10,000 each.

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Volvo Displays Carbon-Dioxide-Free Trucks

STOCKHOLM, Sweden -- The Volvo Group is the first vehicle manufacturer to produce seven demonstration trucks that can all be driven without emitting any environmentally harmful carbon dioxide.

These trucks were exhibited for the first time today in Stockholm and are equipped with diesel engines that have been modified to operate on seven different types of renewable liquid and gaseous fuels.

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Mercedes-Benz Offers U.S. Drivers Directions Straight From Internet to Car

MONTVALE, N.J. -- Mercedes-Benz USA today announced a first for U.S. drivers: the ability to send directions directly from their computers to their vehicles.

The new technology, called Search & Send, which will be available September 5, has been developed in partnership with Google, Yahoo! and DaimlerChrysler Research, Engineering and Design North America (Palo Alto, CA). It is being phased into the Mercedes-Benz model line starting with select vehicles equipped with Tele Aid, the company's telematics and emergency response system.

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Posted by Frank at 6:10 AM | Filed under Auto Marketing | Auto News | Car Tech | Mercedes-Benz

AAA Chicago: Labor Day Travel Remains Steady

AURORA, Ill. -- Despite falling fuel prices, now around $2.76 per gallon nationally, Americans are still very concerned about the affordability of travel and so AAA expects travel over the Labor Day holiday weekend to be flat as the number of travelers holds steady from last year (with 0.2 percent growth).

AAA estimates that 34.6 million Americans will travel 50 miles or more from home this holiday, almost the exact same number that traveled last Labor Day. According to the Travel Industry Association (TIA), travelers' perception of higher costs for fuel, lodging and airfares have resulted in the small growth in Labor Day travelers from 2006.

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Posted by Frank at 6:06 AM | Filed under Auto Marketing | Auto News | Finance

Dodge Introduces All-New 2008 Grand Caravan Cargo Van

AUBURN HILLS, Mich. -- Designed for commercial use, the all-new 2008 Dodge Grand Caravan cargo van is a "garagable" solution that provides an optimum balance of utility, functionality and visibility for small business and commercial needs.

Showcasing a spacious, yet compact interior, the all-new 2008 Dodge Grand Caravan cargo van provides business customers superior space and durability to handle the most demanding commercial jobs while continuing Dodge's commitment to the commercial minivan market.

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Toyota Awards Foundation Contract to Mississippi Firm

ERLANGER, Ky. -- Toyota announced today that it has awarded two construction contracts for its new Highlander vehicle assembly plant in Blue Springs, Mississippi.

Harrell Contracting Group, based in Ridgeland, Madison County, has formed a partnership with Homewood, Illinois-based Graycor Industrial Contractors Inc., for the foundation project for the plant's stamping and paint buildings. Work for his project will begin in September. Harrell employs 150 people in the state of Mississippi.

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Posted by Frank at 5:57 AM | Filed under Auto Marketing | Auto News | Finance | Toyota

DriversEd.com Launches DriversEd Espanol

OAKLAND, Calif. -- DriversEd.com (http://driversed.com/) the nation's leader in online drivers education has added a Spanish language version of their signature DriversEd.com course for the state of California. The DriversEd.com Espanol course provides teens seeking their first license in the state of California a DMV recognized certificate-of-completion of drivers education.

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Posted by Frank at 5:56 AM | Filed under Auto Marketing | Auto News | Safety

CARQUEST Auto Parts Teams Up with Boys & Girls Clubs to Offer Educational Program

ATLANTA -- When the school bell tolls this back-to-school season, 10 Boys & Girls Clubs will be better prepared to help end educational disparities, thanks to a new partnership between CARQUEST Auto Parts and Boys & Girls Clubs of America (BGCA). As a supporting sponsor of Power Hour: Every Minutes Counts, CARQUEST will provide funding for an interactive after-school program that provides high-yield learning opportunities for Club members.

Power Hour: Every Minute Counts is an interactive homework assistance program offered during after-school hours for children ages 6 to 18. The program is designed to motivate and improve students' homework skills, and feel good about their accomplishments. Students also can receive tutoring as necessary.

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Posted by Frank at 5:54 AM | Filed under 5th Wheel | Auto Marketing | Auto News

Mazda Racers Chase $90,000 in MAZDASPEED Prize Money and a New MX-5

IRVINE, Calif. -- From September 13-16, 2007, racers from across the country will gather at the Mid-Ohio Sports Car Course to crown season-end champions at the Second Annual National Auto Sport Association (NASA) National Championships Presented by Toyo Tires.

The grand prize for those racing a Mazda -- and only those racing a Mazda -- will be the opportunity to vie for more than $90,000 in contingency prizes, as well as win a brand new 2008 Mazda MX-5 and all of the MAZDASPEED parts to build an MX- 5Cup car for the 2008 race season.

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BorgWarner Recognized as Top Nissan Supplier

AUBURN HILLS, Mich. -- BorgWarner was recognized by Nissan North America as one of three suppliers to earn its highest honor, the Regional Supplier Quality Award. The award was presented jointly to BorgWarner Morse TEC in Ithaca, New York, which supplies timing chains, and BorgWarner Thermal Systems in Fletcher, North Carolina, which produces fan assemblies.

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GEICO’s message to Labor Day drivers: ‘Stay focused …don’t drive distracted’

DALLAS -- “When researchers determined that distracted driving causes nearly 80 percent of automobile crashes,*” said Gary Brown of GEICO’s Dallas office, “we thought it was our job to help spread the message, particularly for Labor Day.

“We’re coming up to one of the most dangerous holidays for driving in the U.S., and we want to remind drivers to stay particularly focused and alert. It couldn’t be more simple: Don’t drive distracted. It will save lives.”

GEICO offers the following safe driving reminders to help drivers stay focused while traveling with family and friends this Labor Day weekend:

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Posted by Frank at 5:45 AM | Filed under Auto Marketing | Auto News | Safety

TRW Supplies Active and Passive Safety Tech to Chrysler's 2008 Minivans

LIVONIA, Mich. -- TRW Automotive Holdings Corp. (NYSE:TRW) - the global leader in active and passive safety systems, announced today that it is supplying a full spectrum of its active and passive safety systems to the exciting new 2008 Dodge Grand Caravan and Chrysler Town & Country minivans.

"TRW has worked in concert with our partners at The New Chrysler to help design and develop and now coordinate the supply of a wide range of components for the new Dodge Grand Caravan and Chrysler Town & Country," said Peter Lake, executive vice president for Sales and Business Development. "We look forward to helping put one of the world's premier minivans on the road with world- class safety and security systems from TRW."

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Toyota Motor Sales Announces Management Changes

TORRANCE, Calif. -- Toyota Motor Sales, USA, Inc. announced management changes for its Toyota and Lexus divisions, and Toyota Financial Services (TFS).

The following executive assignments are effective immediately:

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AAA Michigan Execs Polish and Prep for Grand Prix

DEARBORN, Mich. -- More than 40 AAA Michigan vice presidents, district managers, and directors shed those titles today for that of crew member when they joined the Downtown Detroit Partnership's Clean Downtown project to help put finishing touches on the city in time for the Detroit Belle Isle Grand Prix, scheduled over Labor Day weekend.

Members of AAA's executive leadership team started their "day of service" by sprucing up Mt. Elliott and Gabriel Richard parks -- picking up trash and doing touch-up painting. Following lunch and a presentation by Ann Lang, President & CEO of Downtown Detroit Partnership, the group moved on to the waterfront to empty trash containers and wipe down and shine all of the railings and public seating along the three-mile long RiverWalk.

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Posted by Frank at 5:44 AM | Filed under 5th Wheel | Auto Marketing | Auto News

DaimlerChrysler Approves Share Buyback Program of Up to 7.5 Billion Euros

STUTTGART, Germany -- DaimlerChrysler today decided on a share buyback program. In exercise of the authorization granted by the Annual Meeting of April 4, 2007, the Board of Management and the Supervisory Board approved a program for the company to acquire its own shares.

This is a logical step to take in view of the high net liquidity in the Industrial business as well as the good prospects for earnings and cash flows in all divisions. Following the structural and strategic realignment of the core business, this decision will also optimize the company's capital structure and make it more efficient.

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Posted by Frank at 5:43 AM | Filed under Auto Marketing | Auto News | Finance | Mercedes-Benz

MADD and Tennessee Law Enforcement Remind Public: Law Enforcement Doesn't Take Labor Day Off

NASHVILLE, Tenn. -- Mothers Against Drunk Driving (MADD) Tennessee and Tennessee law enforcement agencies today kicked off Booze It and Lose It., a local drunk driving crackdown as part of the National Highway Traffic Safety Administration's (NHTSA) national crackdown: Drunk Driving. Over the Limit. Under Arrest.

MADD Tennessee is working with Tennessee Highway Patrol, the Governor's Highway Safety Office and the Metropolitan Nashville Police Department to implement tough enforcement of drunk driving laws throughout the Labor Day holiday.

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Posted by Frank at 5:41 AM | Filed under Auto Marketing | Auto News | Safety

Mopar Introduces New Gooseneck Trailer Hitch for Dodge Ram Heavy-duty Pickups

CENTER LINE, Mich. -- Mopar, The New Chrysler's original equipment parts manufacturer, announced it offers an all-new Gooseneck Trailer Hitch for Dodge Ram Heavy-duty Pickups.

The gooseneck trailer hitch from Mopar is an Authentic Dodge Accessory and mounts securely in the pickup bed using an installation kit that attaches directly to the frame rails under the bed. The trailer hitch installs in just one hour and requires limited drilling and no welding. The trailer hitch ball can be converted from hitch to flat bed floor in just seconds with a quick release handle. Powder coated for a durable and long-lasting finish, the hitch also meets all Chrysler O.E. corrosion specifications.

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Nissan's Hydrogen-Free DLC Coating Wins METI Award

TOKYO -- Nissan Motor Co., Ltd. today announced that its hydrogen-free diamond-like carbon (DLC) coating has won the Excellence Award in the Products and Technology Development Category of the second Monozukuri Nippon Grand Awards from Japan's Ministry of Economy, Trade and Industry (METI). The awards ceremony will take place on August 29 at the Shinagawa Prince Hotel, Tokyo.

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Posted by Frank at 5:37 AM | Filed under Auto Marketing | Auto News | Car Tech | Nissan

How to Tell if Water Has Damaged Your Car

BETHESDA, Md. -- With heavy rain pounding many parts of the country and hurricane season in full swing, there's a good chance that you'll drive through high water that could damage your vehicle. Even though your vehicle may not have been flooded or completely covered in water, the Car Care Council recommends that motorists follow these guidelines to check for damage due to water intrusion or contamination:

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Posted by Frank at 5:36 AM | Filed under Auto Marketing | Auto News | Finance | Safety

Kelley Blue Book Celebrates 50th Anniversary of the Edsel

IRVINE, Calif. -- Kelley Blue Book celebrates the 50th Anniversary of the day Ford Motor Company released the Edsel for sale to the general public, September 4, 2007. On November 19, 1959, just two years, two months and 15 days after the first Edsel was introduced to the American driver, it disappeared from the landscape. On that day, it joined more than 2,000 other vehicle brands that met with an abrupt demise.

"For years, the Edsel was the brunt of cheap jokes on television, in the magazines and even as part of some off-color jokes; but out of those ashes, people who own an Edsel have seen interest in the vehicle and its values rise like the Phoenix," said Phil Skinner, collector car market editor and automotive historian at Kelley Blue Book and kbb.com. "Today Edsel owners are very proud of their cars and some have even been financially rewarded."

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Posted by Frank at 5:34 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Ford

BorgWarner Takes Partner Role in SAE 2008 World Congress

WARRENDALE, Pa. -- BorgWarner Inc. of Auburn Hills, Mich., will serve as the Strategic Tier One Partner to Chrysler for the SAE 2008 World Congress.

"The SAE World Congress always has benefited from the strategic leadership of a host company, and one of the leading Original Equipment Manufacturers has served in that capacity annually. To further foster relationships within the worldwide automotive community, however, a global Tier One supplier offers similar opportunities to provide support, advice and guidance to the host company for the SAE World Congress. We are pleased that BorgWarner will provide the supplier leadership perspective for 2008," David L. Amati, Director of Global Automotive Business and Automotive Headquarters for SAE International, explained.

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Posted by Frank at 4:55 AM | Filed under Auto Marketing | Auto News | Car Tech | Finance

Masternaut Helps Drive a Greener Future for Vehicle Fleets

LEEDS, England -- Vehicle tracking company Masternaut has launched a new campaign to help fleet operators reduce their carbon footprint. The company's GreenerFleet initiative encompasses a range of technical developments to help UK business run more efficient fleets and reduce emissions.

Masternaut's real-time tracking already helps to reduce emissions by allowing businesses to monitor excess engine idling, identify poor driving practices and reduce unnecessary road miles. Masternaut's satellite navigation also greatly reduces the likelihood of drivers getting lost, eliminating unnecessary fuel usage.

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Posted by Frank at 4:45 AM | Filed under Auto Marketing | Auto News | Environment

August 29, 2007

American Le Mans Series, Detroit -- Porsche holds title course

Stuttgart -- In Detroit in the US state of Michigan, the tenth of twelve American Le Mans Series (ALMS) rounds takes place on Saturday.

On the city circuit in the US metropolis, Porsche is intent on further extending its lead in the championship after securing seven overall victories and eight LMP2 class wins in a row with the RS Spyder. Timo Bernhard (Germany) and Romain Dumas (France) head the drivers championship with a 21 point advantage over their team mates Sascha Maassen (Germany) and Ryan Briscoe (Australia).

Porsche leads the manufacturers classification with an edge of 63 points.

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Posted by Frank at 8:13 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Porsche

Carrera Cup Deutschland – fight for the title wide open

Stuttgart -- On the Nürburgring, the Carrera Cup Deutschland heads into the final phase of the season. Only three races are left, but not one of the 40 drivers has been able to pull away from the field.

After claiming his first victory in Europe's fastest one-make series five weeks ago in Zandvoort, Chris Mamerow (Germany) travels to the Eifel as points leader. This season is the 22-year-old's fourth in the Carrera Cup. Last year the quick youngster ranked fifth overall.

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Posted by Frank at 8:09 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Porsche

The new Audi 2008 A8 -- ultimate luxe driver

INGOLSTADT, Germany - Audi is honing the character of its flagship: from September, the Audi A8 will exhibit notably enhanced qualities. An even more precise driving feel, superior ride and acoustic comfort and subtle refinements to the design and interior underline the exceptional position of the sportiest saloon in the luxury class.

Impressive handling characteristics, pioneering technology and exclusive design and equipment – the Audi A8 defines the notion of sports appeal in the luxury segment in a distinctive, masterly way.

As the flagship of the brand, the A8 embodies the progressiveness of Audi: its extremely rigid lightweight aluminum body built according to the Audi Space Frame principle, the potent FSI powerplants with direct injection, quattro permanent four-wheel drive and the highly praised MMI operating system are only some of the elements employed by Audi to demonstrate its proverbial Vorsprung durch Technik in the luxury class.

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Posted by Frank at 8:03 AM | Filed under 2008 Vehicles | Audi | Auto Marketing | Auto News

Mazda introduces improved Bongo van, Titan Dash truck

HIROSHIMA, Japan - Mazda Motor Corporation has announced the introduction of the partially remodeled Bongo van and truck, Bongo Brawny van and Titan Dash truck. All four models go on sale today at Mazda and Mazda Anfini dealerships throughout Japan. The Bongo van and Bongo truck are also available at Mazda Autozam dealerships.

Due to improved exhaust purification systems, the Bongo van and truck, Bongo Brawny van and Titan Dash now all comply with Japan’s new long-term emissions regulations that were adopted in 2005. The Bongo van and truck are the first light commercial vehicles with a load capacity under one ton to meet these regulations.

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Ford reaches out to the hybrid lovin' Internet

Celeste Lindell of Kansas City, Mo., drives a foreign-made hybrid car, and prior to attending a recent Ford “grassroots” marketing event she wrote off the Ford Escape Hybrid as just another gas guzzler.

"Once I had the chance to drive one for several hours I quickly realized that it does an amazing job of conserving gasoline compared to every other SUV I've ever driven," Lindell said. "The next time my husband is in the market for a new vehicle for hauling his drums, we'll definitely consider the Escape Hybrid."

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2007 Jaguar S-Type at a glance

• Executive Jaguar saloon with four engine variants including class-leading 2.7-litre twin-turbo diesel, 3.0-litre V6 petrol and renowned 4.2-litre naturally aspirated and supercharged V8s

• Streamlined styling combined with advanced technology and legendary Jaguar ride and handling make the S-TYPE the epitome of the contemporary, sporting Jaguar saloon.

• From the top-of-the-range 400bhp (DIN), 155mph supercharged S-TYPE R which is capable of 60mph in just 5.3 seconds to the highly acclaimed twin-turbo 2.7-litre diesel which offers a 0-60mph time of just 8.1 seconds yet returns 41.5mpg on the combined fuel economy cycle, outstanding Jaguar innovation is clear across the range.

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Posted by Frank at 7:50 AM | Filed under 2007 Vehicles | Auto Marketing | Auto News | Jaguar

Bentley Announces New Leadership Team for North American Market

AUBURN HILLS, Mich. -- Bentley are pleased to confirm the appointment of two key individuals to lead North America, the company's biggest market.

In addition to his role as Worldwide Operations Director, Geoff Dowding, 47, will also assume the position of Vice President, Bentley Motors, Inc. Geoff has been with Bentley for the last seven years and has held a number of senior executive roles. Before this he worked at Porsche and Harley-Davidson.

Christophe Georges, 40, will take up the position of Chief Operating Officer for Bentley Motors, Inc. based in the U.S. A native of France, Christophe has extensive experience of the Bentley marque having worked in various roles for the past nine years. He is currently Managing Director for Bentley Europe, based in Berlin.

During his time in the Berlin office Christophe has presided over a 20-fold increase in Bentley sales and has been responsible for the introduction of the marque to six new markets including the fast growing Russian market. Christophe was instrumental in guiding the investment plans of all 34 European dealers over the past five years.

Prior to his Bentley career Christophe worked in sales operations for Rover Europe.

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Posted by Frank at 7:41 AM | Filed under Auto Marketing | Auto News | Bentley

Ads to go: US drivers ease fuel costs with 'car-wraps'

To some people a car is just a set of wheels, but to an increasing number of Americans - especially those pinched by high petrol prices - it's also a mobile billboard, an opportunity to rake in advertising dollars by touting the virtues of Coca-Cola, Nestlé or Citibank.

Car-wrapping, as the concept is known, has been around for the past five or six years, but with petrol now selling for well north of $3 (£1.50)a gallon in many parts of the United States, and many vehicles remaining obstinately inefficient in their fuel use, it has grown into a full-blown trend.

In cities like Los Angeles or New York, it's not uncommon now to see the latest drama serial from HBO, the prestigious cable television station responsible for The Sopranos and Six Feet Under, being advertised on people's private cars. Quite what gets advertised on which vehicles depends on the habit of the individual driver and the demographic the advertiser is trying to reach.

The leading pioneer of car-wrapping, an LA-based firm called FreeCar Media, interviews each would-be car-wrap volunteer. A suburban "soccer mom" who ferries her children to school and sports games might be induced to advertise laundry detergent, say.

Sometimes FreeCar Media will install a GPS tracking device on the advertiser's car. Occasionally it will supply the vehicle for the advertising campaign (a hearse for Six Feet Under, say). More often it will fork out several hundred dollars a month in exchange for the bodywork-rental rights.

Posted by Frank at 7:41 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Finance

VeraSun-Branded VE85 Ethanol Will Fill Kroger Pumps

Enterprise Rent-A-Car Designates FlexFuel Branch Featuring GM Vehicles

CINCINNATI – The Kroger Co., VeraSun Energy Corp. and Enterprise Rent-A-Car announced several moves Tuesday to make VeraSun-branded VE85TM ethanol an easier choice for rental customers.

Under a first-of-its-kind supply arrangement, Kroger will sell VeraSun-branded VE85TM – a clean-burning fuel made from corn – at pumps in 20 Kroger locations in Ohio and Kentucky. It brings to more than 100 the number of VeraSun VE85TM outlets around the country.

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Pontiac Game Changing Performance Kicks-Off with $300,000 in Total Scholarships on the Line

First and Only Fan-Voted Scholarship Program Awards Weekly $5,000 Scholarships to Universities and Individuals

DETROIT - For the fourth year, Pontiac and NCAA® Football are challenging fans nationwide to support their teams. With $300,000 in general scholarship contributions on the line, spectators can “get in the game” by voting on the “Pontiac Game Changing Performance,” the first and only fan-voted scholarship program. For 13 straight weeks ESPN’s College GameDay Crew will determine the four “Pontiac Game Changing Performances.”

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Posted by Frank at 7:04 AM | Filed under Auto Marketing | Auto News | GM | Pontiac

GM Ranked As One of the 50 Best Companies for Latinas To Work

DETROIT - General Motors (GM) has been recognized by LATINA Style Magazine as one of the 50 best corporations in America to work for because of its ongoing commitment to helping Latina’s develop their careers.

The annual LATINA Style 50 Report, now celebrating its 10 year anniversary in 2007, is one of the most respected national evaluations of companies in terms of corporate policies and practices as they relate to the needs and goals of Latinas in the workplace. With more than 1,000 prominent corporations surveyed for the report, it is the most extensive review of its kind and thus, the honor is a significant distinction for GM.

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GM's Baltimore Transmission Facility Achieves Landfill Free Status

Baltimore – General Motors Corp.’s Baltimore transmission plant, which will build the industry’s first two-mode hybrid transmission for GM’s full-size SUVs and pickups, announced today that it has officially achieved “landfill free” status – meaning it will no longer send any waste from its production operations to landfills.

Changes at the plant – the new landfill-free manufacturing process and a new hybrid drivetrain – will provide significant environmental benefits.

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Posted by Frank at 6:02 AM | Filed under Auto Marketing | Auto News | Environment | GM

Women In Film Gets 'Traction' with GM Support

LOS ANGELES – The national alliance of Women In Film (WIF) and the General Motors Corporation (GM) announce the launch today of Traction, an innovative and unique online magazine by and for women in the entertainment industry.

“The ambition of Traction is to not only serve women who are already working within the film and television industries but to virtually mentor emerging female talent seeking to establish a career in entertainment,” said Judith James, editor-in-chief of Traction and head of the WIF/GM Alliance.

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Posted by Frank at 5:58 AM | Filed under Auto Marketing | Auto News | GM

GM Holden Celebrates 10th Year of Exports to Brazil

A version of the all-new Holden Commodore will go on sale in Brazil, as GM Holden begins exporting the new large sedan to one of its longest-standing customers.

The shipment of Chevrolet Omegas from Holden’s manufacturing plant in Elizabeth marks its tenth year of Holden exports to Brazil and begins a new chapter in Holden’s export history.

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Posted by Frank at 4:59 AM | Filed under Auto Marketing | Auto News | GM

XM Satellite Radio Acura Takes Third In ALMS Event

BOWMANVILLE, Ont., CANADA - Andretti Green Racing drivers Marino Franchitti and Bryan Herta drove the No. 26 XM Satellite Radio Acura ARX-01a prototype in a sensational fashion Sunday in the Grand Prix of Mosport, the ninth stop in the American Le Mans Series.

Franchitti and Herta, seeking their first podium finish since Houston, mounted a spectacular challenge for the dominant Penske Porsches on the fast 2.45-mile Mosport International Raceway road circuit.

At the conclusion of the two-hour, 45-minute contest, the Andretti Green pair had to settle for third in the LMP2 class after racing wheel-to-wheel with the Penske machines that had won six straight ALMS events overall.

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Posted by Frank at 12:51 AM | Filed under 5th Wheel | Acura | Auto Marketing | Auto News

2008 Infiniti EX35

The all-new 2008 Infiniti EX35 offers an exceptional combination of seductive design, elegant interior and advanced technology systems.

EX35’s sculpted elegance expresses a timeless appeal – sleek lines that portray speed, grace and finesse.

Its layout combines the look and feel of a luxury coupe and an SUV’s interior flexibility.

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Posted by Frank at 12:48 AM | Filed under 2008 Vehicles | Auto Marketing | Auto News | Infiniti

Toyota Interior Supplier to Build Plant in Itawamba County, Mississippi

Erlanger, KY -- Mississippi Governor Haley Barbour joined Junichi Yoshikawa, Chairman of Toyota Boshoku Corporation, and Kiyoshi "Nate" Furuta, Chairman and CEO of Toyota Boshoku America, today at Itawamba Community College to announce that Toyota Boshoku America will build a new plant in Itawamba County, Miss., to supply seats, door panels and carpet to the Toyota Highlander Sport Utility Vehicle plant in Tupelo, Miss.

"We in Mississippi are excited to have been chosen by Toyota Boshoku as its partner. The company selected north Mississippi for its quality workforce and the leadership offered by the state, the county and the local communities," said Governor Haley Barbour.

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Posted by Frank at 12:40 AM | Filed under Auto Marketing | Auto News | Finance | Toyota

Hyundai Sonata named one of top ten best for college kids

FOUNTAIN VALLEY -- CarMax, Inc. has named the Hyundai Sonata as one of the top 10 cars for college students.

To help students and parents find the best car, CarMax, Inc., the nation’s largest retailer of used cars and Driver’s Edge, a national nonprofit organization that provides youth driver education, have teamed up to recommend the top cars based on safety features, cost, reliability and style.

These recommendations also take the vehicle’s National Highway and Traffic Safety Administration ratings into consideration.

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Smart Car Drives Avalar Texas Real Estate Message

AUSTIN, Texas -- Avalar Texas Real Estate announced that the Smart Car by Mercedes will help drive its marketing message to the real estate industry in Texas. Avalar Texas Real Estate will showcase its Smart Car at the Texas Association of Realtors convention in Galveston, Texas, scheduled for September 7 - 11th.

Using the Smart Car as its marketing machine, the company's tradeshow theme will be "Get Smart, Think Smart, Join Avalar Texas Real Estate." All realtors are invited to visit the tradeshow booth #707 and see the Smart Car first hand.

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Posted by Frank at 12:26 AM | Filed under Auto Marketing | Auto News | Mercedes-Benz | Smart

Government Declines to Push New Auto Tire Inflation System

ORLANDO, Fla. -- Instead of requiring a system that automatically inflates under-inflated tires, the Federal government is spending big money on an ad campaign to warn motorists about the dangers of driving with tires that are under-inflated.

Orlando inventor Clyde Stech who pioneered and patented tire inflation and other systems for the trucking industry in the early 90s, says he was surprised to hear about the ad campaign.

He has a patent with the US Patent Office for a system called the MAXAIR-ATMI that constantly monitors tire pressure on passenger vehicles and automatically fills the tires with air even while the car is moving.

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Posted by Frank at 12:25 AM | Filed under Auto Marketing | Auto News | Car Tech | Safety

Traffic.com Expands City Offerings in Time for Labor Day Road Trips

WAYNE, Penn. -- Traffic.com, a NAVTEQ company, and a leading provider of personalized traffic information, today announced expanded U.S. coverage and increased local content that will make driving easier for Labor Day weekend travelers. Recent enhancements to the Traffic.com Web site will also help people navigate congestion during the back-to-school traffic rush.

Site visitors have immediate access to increased local information on new City Area pages as well as within free MyTraffic(TM) alerting solutions delivered via email, voice and mobile device. The City Area pages feature the following enhancements:

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Posted by Frank at 12:24 AM | Filed under Auto Marketing | Auto News | Car Tech | Car accessories

Dollar Rent A Car Opens New Location at Knoxville's McGhee Tyson Airport

TULSA, Okla. -- Dollar Rent A Car, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE:DTG) , today announced the opening of a new in-terminal location at McGhee Tyson Airport in Knoxville, Tennessee.

"Knoxville is a vibrant business and tourism market, and there's no question it's a place Dollar Rent A Car needs to be," said Scott Anderson, Senior Executive Vice President of Corporate Operations. "Passenger volumes are projected to grow 3.5 percent annually at McGhee Tyson Airport, so it's important that DOLLAR is on hand to provide consumers with a great car rental value in the Knoxville marketplace."

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Posted by Frank at 12:23 AM | Filed under Auto Marketing | Auto News

MADD North Texas Reminds Public: Law Enforcement Doesn't Take Labor Day Off

ARLINGTON, Texas -- Mothers Against Drunk Driving (MADD) North Texas and Texas law enforcement agencies today kicked off a major drunk driving crackdown as part of the National Highway Traffic Safety Administration's (NHTSA) national crackdown: Drunk Driving. Over the Limit. Under Arrest.

MADD North Texas is working with NHTSA, the Texas Department of Transportation, the Arlington, Dallas and Fort Worth Police Departments to implement tough enforcement of drunk driving laws.

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Posted by Frank at 12:22 AM | Filed under Auto Marketing | Auto News | Safety

Mitsubishi to Demonstrate Optical Fiber Home Network at CEDIA Expo 07

DENVER -- CEDIA EXPO 2007 -- Mitsubishi International Corporation and Firecomms today announce that the companies are collaborating to provide a live demonstration of a home network using Polymer Optical Fiber (POF) at CEDIA Expo.

Shown in a living room setting to emphasize the use of POF in the home, the home network display will demonstrate the transmission of 100 Mb Ethernet content across a network entirely comprised of POF.

Continue reading"Mitsubishi to Demonstrate Optical Fiber Home Network at CEDIA Expo 07"

Posted by Frank at 12:21 AM | Filed under Auto Marketing | Auto News | Mitsubishi

Testing for Hybrid Ford E-450 to commence

TORONTO -- Azure Dynamics Corporation (TSX: AZD & LSE: ADC) ("Azure" or the "Company") a leading developer of hybrid electric and electric powertrains for commercial vehicles is pleased to announce that it has signed a commercial development and cooperation agreement with a North American company.

Azure will deliver a gasoline parallel hybrid electric Ford E-450 based vehicle for industry viability validation, testing and demonstration within the company's North American fleet.

Continue reading"Testing for Hybrid Ford E-450 to commence"

dotMobi Internet Address Puts Drivers in Control

DUBLIN, Ireland and WASHINGTON -- Automobile enthusiasts can now easily find car information in their favorite place - on the road - using their mobile phones to access sites on the .mobi internet domain, the only internet address name designed specifically for mobile devices like the Nokia N95 and the Apple iPhone.

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August 28, 2007

Subaru Makes a Big Splash in Paddling World

CHERRY HILL, N.J. -- Subaru is the official vehicle and sponsor of three paddling events during the month of September including the West Coast Sea Kayak Symposium in Washington, the 2nd Annual Whitewater Festival in North Carolina, and the Gauley Fest in West Virginia.

"Subaru has a long history of sponsoring events and organizations that are important to our customers," said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. "Subaru is the perfect vehicle to transport canoes and kayaks to your favorite vacation spot or to the many paddling events across the country."

Continue reading"Subaru Makes a Big Splash in Paddling World"

Give Your Ride a Voice: Pimp Your Honk With Horntones

SAN CLEMENTE, Calif. -- "Go Ahead Punk ... Make My Day!" ... Imagine this familiar voice sounding out from under the hood of your ride; or you pull up in front of your girlfriend's house and announce your arrival with "I Got You Babe," or you are out on your boat and you press a button on your FX-550 - and all around you can hear the theme song from "Jaws." With Horntones the possibilities are endless.

The Horntones FX-550 System is the first mobile audio system that supplements the sound of a vehicle's horn function by sounding any MP3 audio clip. The FX-550 introduces a new dimension to the automotive customization aftermarket.

Continue reading"Give Your Ride a Voice: Pimp Your Honk With Horntones"

Tire Pressure Monitoring System to be Standard on All 2008 Models

WASHINGTON -- As the new 2008 automobile models are rolling out onto dealership lots, the Alliance of Automobile Manufacturers wants consumers to know that a useful new safety system will now be standard on all new vehicles.

The Tire Pressure Monitoring System, or TPMS, will now be available and standard on all 2008 automobile models. TPMS is an automated system that monitors the air pressure of your vehicle's tires. When a vehicle's tire pressure is under inflated, the new TPMS symbol will light-up on your automobile's dashboard to indicate low tire pressure.

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Chicco Launches the KeyFit 30 Infant Car Seat

LANCASTER, Pa. -- Just in time for Labor Day travel and the busy autumn season, Chicco announces the launch of its KeyFit 30 Infant Car Seat, which holds babies in the safest traveling position until they weigh up to 30 pounds and measure 30 inches.

Lightweight and easy to install, the KeyFit 30 boasts the widest weight range of any rear-facing infant car seat currently on the market, accommodating infants between 4 and 30 pounds.

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Posted by Frank at 2:51 PM | Filed under Auto Marketing | Auto News | Safety

Chrysler Announces Manufacturing Appointments

AUBURN HILLS, Mich. -- The New Chrysler has announced several key appointments within its Manufacturing organization:

Cynthia C. (Cindy) Sidoti is appointed Plant Manager - Sterling Heights Assembly Plant. In this function, Sidoti is responsible for directing all activities at the plant, which produces the Chrysler Sebring sedan, Sebring convertible and Dodge Avenger.

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Enterprise Rent-A-Car Establishes FlexFuel Branch in Cincinnati

CINCINNATI -- As part of a partnership to promote the increased availability and use of alternative fuels and technologies throughout the United States, Enterprise Rent-A-Car today designated one of its Cincinnati rental locations as an official “VE85™/FlexFuel branch.”

Enterprise joined with Kroger Co., General Motors (GM), and VeraSun Energy, one of the largest producers of ethanol in the U.S., to make the announcement at Kroger’s 5830 Harrison Ave. location, where Kroger offers VeraSun’s branded E85 blend, VE85™, to Cincinnati drivers.

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CarMax Advises How to Avoid Flood-Damaged Cars

RICHMOND, Va. -- In the wake of recent flooding, CarMax, Inc., the nation's largest retailer of used cars, is advising consumers on how to avoid purchasing flood-damaged vehicles.

"Consumers should be aware that some businesses and individuals may try to sell salvaged and flood-damaged cars without revealing the vehicle history," said David Claeys, purchasing manager for CarMax in Richmond, Virginia. "Flood-damaged cars that are not structurally or mechanically sound could be repaired, re-titled, and sold to unsuspecting buyers."

CarMax's car-buying experts offer these ten tips for identifying a vehicle with possible flood damage:

Continue reading"CarMax Advises How to Avoid Flood-Damaged Cars"

Bosch: A Pioneer in Advanced Motorsports Technology

FARMINGTON HILLS, Mich. -- Diesel technology is just the latest development in Bosch's long history of motorsports tradition dating back to 1903. Bosch's advanced clean diesel technology will be showcased during Labor Day weekend on the Raceway at Belle Isle in Detroit.

On Sept. 1, 2007, Bosch will serve as presenting sponsor for the Detroit Sports Car Challenge, which is round 10 of the 12-race American Le Mans Series racing schedule. Bosch's involvement in the American Le Mans Series began in 2006 through its partnership with Audi Motorsports and the Audi R10 TDI.

Continue reading"Bosch: A Pioneer in Advanced Motorsports Technology"

Dodge Attempts to Set a New Guinness World Record for the World's Largest Photo Album

AUBURN HILLS, Mich. -- To celebrate the mass appeal of the $2.6 billion scrapbooking hobby and the launch of the all-new 2008 Grand Caravan, the Dodge brand is taking the ordinary scrapbook to new proportions in an attempt to break the Guinness World Record(TM) for the world's largest photo album. Consumers will be invited to be part of history by adding their own unique touches to the giant album using oversized embellishments.

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Decorated Navy Vet to be Toyota VIP Guest at August 30th Rams Game

ST. LOUIS -- Iraq War veteran and Navy Electronics Technician First Class Petty Officer (ET1) Robert Bass of Troy, IL, will be honored as part of the Toyota Truck Salute to the Military this Thursday, Aug. 30 by attending the St. Louis Rams football game as the VIP guest of Toyota.

Bass is the second honoree in the Toyota Truck Salute to the Military this year. Toyota will honor a different military veteran at each of the Rams home games.

Continue reading"Decorated Navy Vet to be Toyota VIP Guest at August 30th Rams Game"

Posted by Frank at 10:55 AM | Filed under Auto Marketing | Auto News | Toyota

2009 Jaguar XF Revealed

IRVINE, Calif. -- Jaguar is proud to announce the all-new 2009 XF - a stunning four-door Jaguar that combines the style and performance of a sports car with the refinement, space and sophistication of a luxury sedan.

Scheduled to make its world debut at the 2007 Frankfurt International Motor Show in September, the new Jaguar XF is a reflection of the bold new design language that Jaguar will be using both now and in the future.

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NASCAR Engine Built in 16 Minutes -- Film at 11

MAHLE-CLEVITE-INC.-ENGINE.jpg

ANN ARBOR, Mich. -- Imagine putting together an engine for a NASCAR(R) race car in just 16 minutes. Pistons, bearings, crankshaft and other engine parts flying into a bare engine block.

That is exactly what you'll see on Horsepower TV's coverage of the 2007 MAHLE Engine Builder Showdown held recently. PowerBlock's "Horsepower TV" airs on the cable TV channel Spike.

The MAHLE Engine Builder Showdown features competing teams, each with two engine builders, who build engines for the top NASCAR NEXTEL Cup races. The contest involves completely assembling and running a NEXTEL Cup 357-cubic- inch engine in the shortest time possible.

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Posted by Frank at 6:29 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Car Tech

Chrysler Launches 2007 United Way Torch Drive

Auburn Hills, Mich. -- The rain may have put a damper on the outdoor activities, but employee spirits were high as The New Chrysler kicked off its United Way employee giving campaign, drawing employees and top company executives together to raise money for the 2007 United Way of Southeastern Michigan Torch Drive.

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Nissan Announces Pricing on 2008 Altima Hybrid

NASHVILLE, Tenn. -- Nissan announced a starting Manufacturer's Suggested Retail Price (MSRP) of $25,070 for the 2008 Nissan Altima Hybrid, which is on sale now at Nissan retailers in the eight states that have adopted California emissions regulations -- California, Connecticut, Maine, Massachusetts, New Jersey, New York, Rhode Island and Vermont.

The Altima Hybrid has been certified by the Internal Revenue Service as meeting the requirements for the Alternative Motor Vehicle Credit, thereby qualifying for a tax credit of $2,350.

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General Motors' Done In By Greed, Former Insider Charges in Book

MIAMI -- That General Motors lost its spot as the world's perennial number-one carmaker to Japan's Toyota, comes as no surprise to Robert Horvath, a former GM dealer/owner-operator.

Horvath, who for 40 years sold GM's once-mighty, but now-defunct Oldsmobile brand, had a front seat to a scheme hatched by GM to consolidate dealerships, which he details in his book "Project 2000: The Rise and Fall of Oldsmobile, a Division of GM," that he says helps put GM's current problems in perspective.

Continue reading"General Motors' Done In By Greed, Former Insider Charges in Book"

Posted by Frank at 6:21 AM | Filed under Auto Marketing | Auto News | GM

Advanced Technology Enables Diesel-Powered Vehicles to 'Clean Up Their Act'

BROADVIEW, Ill. -- Today's diesel-powered vehicles bear little resemblance to their older siblings. 'Modern' diesels are clean, quiet, low on emissions, high on power and very fuel efficient. No wonder many European and Asian car companies plan to bring more diesel-powered passenger vehicles into the U.S. market.

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Posted by Frank at 6:17 AM | Filed under Alternative Fuels | Auto Marketing | Auto News | Diesel

Kelley Blue Book Names Top New & Used Back-to-School Rides

IRVINE, Calif. -- With school bells just about to ring students back in session, the expert editorial staff at Kelley Blue Book's kbb.com, the leading provider of new- and used-vehicle information, names the best cars for students heading back to campuses across the country. For both parents and students, choosing the right vehicle is often one of the most difficult purchases.

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Posted by Frank at 6:15 AM | Filed under Auto Marketing | Auto News

Why Does Swapalease Dominate Online Lease Transfers?

CINCINNATI -- Swapalease.com dominates the online automotive lease transfer marketplace according to Scot Hall the EVP of Operations. The success of any web site is based on the number of visitors to that site.

"Every online industry has a site traffic leader who holds a distinct advantage over the competition," says Hall. "Additionally, more site traffic equates to more users which ultimately means more success for those users."

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Posted by Frank at 6:14 AM | Filed under Auto Marketing | Auto News | Finance

Chrysler Foundation Donates $10,000 to Macomb County Sheriff's Office

AUBURN HILLS, Mich. -- The Chrysler Foundation donated $10,000 to the Macomb Computer Crimes Enforcement (MACE) team today. The funds will support the MACE fight against computer fraud, identity theft and child pornography cases.

"We are pleased to assist the Macomb County Sheriff's Office in its mission to drive out computer crimes in our communities," said Brian Glowiak, Vice President of The Chrysler Foundation. "The New Chrysler works with law enforcement officials in several communities on a wide range of public safety issues, and we're proud to highlight the efforts of all levels of law enforcement to raise awareness of computer crimes."

Continue reading"Chrysler Foundation Donates $10,000 to Macomb County Sheriff's Office"

Honda Tries to Recapture Hybrid Mojo

Peter Kessner, a devout environmentalist, bought a Honda Civic hybrid four years ago to show everyone that he wants to save the planet.

The only problem: no one noticed, since, other than the hybrid badge on the trunk, it looked like a regular Civic. So he traded it in for a Toyota Prius. Suddenly, strangers began stopping him on the street to ask about his hybrid, with its space-age styling and miserly mileage.

"That's a big part of why I bought the Prius," says the Floral Park, N.Y., retiree. "It opens up conversations, and I push my theory that we've got to do our best to conserve." The Honda, on the other hand, didn't deliver what Kessner craved: green street cred. "If I'm driving a hybrid," he says, "I want people to know it."

Continue reading"Honda Tries to Recapture Hybrid Mojo"

Mercedes-Benz Financial Ranks Highest in Satisfaction Study

FARMINGTON HILLS, Mich. -- Mercedes-Benz Financial captured the highest ranking in satisfaction among prime retail credit and floor planning in the just-released J.D. Power and Associates 2007 Dealer Financing Satisfaction Study(SM).

This is the second consecutive year that Mercedes-Benz Financial ranked highest in Dealer Satisfaction with Floor Planning, performing particularly well in each of the three floor plan satisfaction factors: finance provider offering; process and service; and floor plan support personnel.

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Posted by Frank at 6:10 AM | Filed under Auto Marketing | Auto News | Finance | Mercedes-Benz

Reduce Vulnerability by Staying Alert in Parking Facilities

SANTA ANA, Calif. -- For violent crimes, parking garages and lots are ranked second after crimes committed on residential property. Specifically, in parking garages, dim lighting combined with several parked vehicles make it easy for criminals to hide.

"Activities such as looking for car keys, talking on a cell phone and juggling packages while walking through a parking facility decrease awareness levels, which increases the potential of an attack," says Steve Jones, executive vice president and COO, Universal Protection Service.

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Posted by Frank at 6:09 AM | Filed under Auto Marketing | Auto News | Safety

Honda Recognizes Experian as a Top Supplier

TORRANCE, Calif. -- American Honda Motor Co., Inc. President and CEO Tetsuo Iwamura today presented the company's Premier Partner Award to Experian Automotive of Schaumburg, Ill., for excellence in providing superior customer service in supplying vehicle registration and title brand information to American Honda.

Experian Automotive was one of 15 award recipients selected from 60 suppliers nominated by American Honda associates nationwide.

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Posted by Frank at 6:08 AM | Filed under Auto Marketing | Auto News | Honda

Mattel’s Hot Wheels Takes Center Stage at the 2007 SEMA Show

As Hot Wheels Gears Up for Its 40th Anniversary, the Automotive Industry Celebrates Its Enthusiasm for the World’s Largest Car Manufacturer

EL SEGUNDO, Calif. -- Hot Wheels today announced its partnership with the Specialty Equipment Market Association (SEMA) for the annual automotive aftermarket convention in Las Vegas. “Fueling the Passion for Hot Wheels,” along with the legendary Hot Wheels logo, will be present on all 2007 show-related materials and events – from t-shirts and show programs, to banquets and awards.

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Posted by Frank at 6:07 AM | Filed under 5th Wheel | Auto Marketing | Auto News

Hydrogen -- Paving the Way for the Cars of Tomorrow

MUNICH, Germany -- Invitation for IAA: Come and Experience a Hydrogen Refuelling Demonstration With our Mobile Hydrogen Refuelling Unit traiLH2TM and a BMW Hydrogen 7 or a DaimlerChrysler F-Cell

It is increasingly important, thanks to global warming, to monitor the potential of alternative energy carriers, such as hydrogen. As leading experts in hydrogen technology, The Linde Group can provide you with the best information on the energy carrier of the future, as well as inspiring ideas.

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MADD Pacific Northwest to Join Labor Day Crackdown on Drunk Driving

National Effort Teams MADD with Tens of Thousands of Law Enforcement Officers Warning Drivers: If You Drive Drunk, You Will be Arrested

SEATTLE -- The following advisory is being issued by Mothers Against Drunk Driving:

The Pacific Northwest Region of Mothers Against Drunk Driving (MADD) will hold a news conference to kick off a statewide drunk driving crackdown that aims to keep our streets safe at a historically dangerous period -- Labor Day weekend. MADD is working with law enforcement this holiday weekend to send the message: if you drive at or over the illegal limit, you will be under arrest.

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Posted by Frank at 6:02 AM | Filed under Auto Marketing | Auto News | Safety

AAA Helps City Prepare for Grand Prix through Hands-on Volunteer Work

AAA Michigan Leadership will do general clean-up in Gabriel Richard and Mt. Elliott parks as part of their "day of service" activities, as they join the Downtown Detroit Partnership's Clean Downtown project to help put finishing touches on the city in time for the Detroit Belle Isle Grand Prix scheduled over Labor Day weekend.

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Posted by Frank at 6:01 AM | Filed under Auto Marketing | Auto News

California Certifies New Vehicle Emissions Test Equipment

CLEVELAND -- Hickok Incorporated, a Cleveland based supplier of products and services for the automotive emissions industry, today announced that it received certification from the Bureau of Automotive Repair (BAR) on its Low Pressure Evaporative Emissions tester product for the State of California.

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Posted by Frank at 5:56 AM | Filed under Auto Marketing | Auto News | Environment

MADD and Tennessee Law Enforcement Team Up for Labor Day Crackdown on Drunk Driving

MADD Joins National Effort with Tens of Thousands of Law Enforcement Officers in Booze It and Lose It. Labor Day Crackdown, Warning Drivers: If You Drive Drunk, You Will be Arrested

NASHVILLE, Tenn. -- The following advisory is being issued by Mothers Against Drunk Driving:

Mothers Against Drunk Driving (MADD) of Tennessee along with the Governor's Highway Safety Office, Tennessee Highway Patrol and the Metropolitan Nashville Police Department will hold a news conference to kick off a statewide drunk driving crackdown that aims to keep our streets safe at a historically dangerous period -- Labor Day weekend. MADD is working with law enforcement this holiday weekend to send the message: if you drive under the influence of alcohol, you will be under arrest.

Continue reading"MADD and Tennessee Law Enforcement Team Up for Labor Day Crackdown on Drunk Driving"

Posted by Frank at 5:36 AM | Filed under Auto Marketing | Auto News | Safety

Association Offers Report on Fast Lube Industry

DALLAS -- The Automotive Oil Change Association (AOCA) 2007 Cost of Doing Business Report is now available. If you do business with the fast lube industry, invest in the industry or are thinking about opening a fast lube business, this report will be a must have.

The report contains valuable information on the business, and is broken down by region, by high profit firms and by sales volume, so you can focus on specific areas or kinds of businesses.

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Posted by Frank at 5:22 AM | Filed under Auto Marketing | Auto News | Car Tech | Finance

August 27, 2007

New Volkswagen Formula 3 engine ready for first race

Wolfsburg -- Ready for running its first race: The new Formula 3 engine from Volkswagen will celebrate its racing début during the DTM weekend on the Nürburgring (31 Aug -02 Sep).

For its comeback as an engine supplier, Volkswagen initially equips three vehicles in the Formula 3 Euro Series. Maximilian Götz from Uffenheim (Germany) and Jonathan Summerton from the United States contest the series for the Italian Team RC Motorsport, while Marco Holzer from Augsburg (Germany) competes for AM Holzer Rennsport, using the new two-litre engine delivering about 210 hp of the Wolfsburg-based manufacturer.

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Put Toyota's All-New Tundra to the Test at the Farm Progress Show

Toyota is inviting consumers and media to be among the first to test-drive the all-new 2007 Toyota Tundra in a unique way.

Tundra Prove It! offers a hands-on ride-and-drive program via an off-road course with obstacles to showcase the features of the Tundra. Tundra Prove It! is free to all attendees and features the following:

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Posted by Frank at 10:22 AM | Filed under Auto Marketing | Auto News | Toyota

Teen Driving Safety Summit, Sponsored by Dodge

Influential industry and community leaders -- including Dr. Ricardo Martinez, former Administrator of the National Highway Traffic Safety Administration and Kyle Petty, race car driver and CEO of Petty Enterprises - educators, parents and teens come together to improve teenage driver safety in America at the AutoWeek Teen Driving Safety Summit, sponsored by Dodge.

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New Smart Light Introduced for RVs and Campers

SANTA BARBARA -- After 3 years of design and engineering, the Smart Light SL 1000 is finally ready. Coming this fall, the RV experience will be forever transformed as Starlights, Inc. launches the patented SL-1000.

The first of its kind, this light is triggered by motion detected from 5 to 20 feet away within a 180-degree field of range. At night, once motion is detected, the light will turn on and stay on for as long as there is movement, turning off after 30 seconds of non-movement.

Or, it can be used as a regular porch light by a flip of the switch, staying lit until turned off.

Continue reading"New Smart Light Introduced for RVs and Campers"

Colorful field for VW Polo Cup

Wolfsburg -- With a colourful field and a total of 30 Racing Polo cars the ADAC Volkswagen Polo Cup will start to its eighth of the season’s ten races at the Nürburgring this DTM weekend.

Volkswagen factory driver Mark Miller (USA), for example, is swapping his usual Race Touareg for a Racing Polo, while rally lady Annie Seel (Sweden) will switch from two to four wheels on the circuit in the Eifel region.

At the same time, the fight for the overall classification in the successful touring car one-make cup will enter its crucial stage: junior talent Constantin Dressler from Göttingen (Germany) remains the driver to be beaten, with his immediate rivals Andreas Simonsen (Sweden), Andreas Pfister (Obersfeld, Germany) and Stian Paulsen (Norway) consistently setting their sights on him.

Continue reading"Colorful field for VW Polo Cup"

Posted by Frank at 9:55 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Volkswagen

Roadway's Alphonso Lewis is 2007 National Truck Driving Champion

MINNEAPOLIS -- Alphonso "Al" Lewis, a Roadway professional truck driver based in Montgomery, Ala. was named the 2007 National Truck Driving Grand Champion.

Lewis' driving skills and knowledge of transportation and truck safety information topped those of 377 other drivers from all across the United States in the National Truck Driving Championships, held in Minneapolis, Minn.

In route to his title, Lewis has logged 21 accident and injury free years as a driver. Lewis is the first African-American winner in the 70-year history of the Championships.

Continue reading"Roadway's Alphonso Lewis is 2007 National Truck Driving Champion"

Posted by Frank at 9:49 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Safety

VW launches Safety Satuday

AUBURN HILLS, Mich. - Volkswagen of America, Inc. and Program Professionals, a leading non-profit organization dedicated to health promotion, injury prevention and safety programming, have teamed up to launch Volkswagen’s “Safety Saturday.”

“The collaboration between Volkswagen and Program Professionals seemed a natural fit, as we both advocate a uniform message on cars and car safety. It’s the philosophy of prevent and preserve that we want to educate consumers on.” says Steve Keyes, Director of Communications, Volkswagen of America, Inc.

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Posted by Frank at 9:48 AM | Filed under Auto Marketing | Auto News | Safety | Volkswagen

Ford to launch low CO2 models in Frankfurt

Cologne – Ford of Europe will offer its customers ultra-low CO 2 alternatives for selected car lines with the launch of a new range of Ford ECOnetic models at the 2007 Frankfurt Motor Show.

These cars will use a combination of the latest common-rail diesel powertrains together with other carefully-selected features engineered to reduce CO 2 emissions to the absolute minimum. The first to be launched by the end of 2007 will be the Ford Focus ECOnetic, which promises to deliver best-in-class CO 2 emissions for conventional powertrain technology at just 115g/km.

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New smart fortwo BRABUS and BRABUS Xclusive boast 30% more power

A combination of sportiness and exclusiveness: The BRABUS models of the new smart fortwo are ready to hit the road.

With a reengineered 72 kW/98 bhp three cylinder turbo engine the smart fortwo BRABUS and the smart fortwo BRABUS Xclusive continue to boast low fuel consumption of just 5.2 litres per 100 kilometres, yet they have 30 percent more power than the predecessor model.

CO2 emissions stand at 124 grams per kilometre. The sporty two-seater accelerates from zero to 100 km/h in 9.9 seconds and reaches a top speed of 155 km/h. Prices in Germany range from € 16,490 to € 22,430 (ex factory) depending on the equipment line and body type.

Continue reading"New smart fortwo BRABUS and BRABUS Xclusive boast 30% more power"

Ford Verve Concept -- the Road Ahead?

FRANKFURT – Ford Verve Concept – a bold and colourful concept car to be revealed at the 2007 Frankfurt Motor Show – gives the first hints of Ford’s future small-car design vision.

The significance of the Ford Verve Concept is that it's the first physical evidence of the design direction for an all-new small Ford since it was announced earlier this year that the European arm of the company's global Product Development group is taking the design and engineering lead in creating a new small-car portfolio for major world markets.

The Ford Verve Concept is the first of three concept vehicles which will debut in key regions – Europe, Asia and North America.

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Porsche RS Spyder celebrates 7th consecutive overall victory

Stuttgart -- The Porsche RS Spyder is still the benchmark in the American Le Mans Series (ALMS).

With the seventh straight overall win, Porsche has further extended its head position in the race series featuring the world's fastest sportscars.

Timo Bernhard (Germany) and Romain Dumas (France) not only beat their opponents in the LMP2 class by 19.576 seconds but also dominated the Audi R10 with its extra 200 horsepower and a superior power-to-weight ratio in the LMP1 class on the Mosport International Raceway.

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Posted by Frank at 6:28 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Porsche

Porsche Mobil1 Supercup: Jeroen Bleekemolen claims third flag-to-flag victory

Stuttgart -- At the ninth championship round of the Porsche Mobil1 Supercup in Istanbul, Jeroen Bleekemolen (Netherlands) celebrated another flag-to-flag victory.

The 25-year-old ex-DTM pilot made a good start from pole position and was able to pull away from his opponents early on in the race to receive the chequered flag in first position. For the Dutchman, this marks his third pole to flag win in the series this year after claiming the Monaco and Nürburgring rounds.

Continue reading"Porsche Mobil1 Supercup: Jeroen Bleekemolen claims third flag-to-flag victory"

Posted by Frank at 6:26 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Porsche

Audi wins again in LM P1 Class

INGOLSTADT, Germany - In round nine of the American Le Mans Series (ALMS), the Audi R10 TDI remains unbeaten: Allan McNish (Scotland) and Dindo Capello (Italy) scored an LM P1 category victory ahead of their team mates Marco Werner (Germany) and Emanuele Pirro (Italy) at Mosport (Canada).

During almost the entire race, the Audi R10 TDI led outright in front of the lighter LM P2 sports cars. But at the end of the race due to a technical problem, Allan McNish lost the overall victory to Timo Bernhard and Romain Dumas (Porsche). With the positions one and two in the LM P1 category, Audi Sport North America clinched the LM P1 Team Championship with three races remaining.

Continue reading"Audi wins again in LM P1 Class"

Posted by Frank at 6:21 AM | Filed under 5th Wheel | Audi | Auto Marketing | Auto News

Honda's Solid Performance In The Turkish GP

The Honda Racing F1 Team put in an impressive performance in the Turkish Grand Prix. From the back row of the grid Jenson Button and Rubens Barrichello moved steadily through the field to finish the race in 13th and 17th positions.

Engine issues discovered after Saturday’s qualifying session forced the team to change the engines in both RA107s, giving both drivers their grid penalty.

Rubens was able to gain positions at the start due to the first-lap melee while Jenson’s start was compromised when he had to move wide at the first corner to avoid a spinning Jarno Trulli. He recovered well and went on to overtake four cars in the following two laps.

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Posted by Frank at 6:15 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Honda

Honda's Dixon Takes Championship Lead With Infineon Victory

Dario Franchitti dominated Sunday’s Motorola Indy 300 at Infineon Raceway, but contact with teammate Marco Andretti with only 11 laps remaining resulted in the victory going to title rival Scott Dixon, who now assumes a narrow four-point lead in the intense championship battle with just two races remaining in the 2007 IndyCar Series.

Starting from the pole, Franchitti led 62 of the 80 laps around the hilly, 11-turn Infineon road course, dropping out of the lead only during the exchange of routine pit stops.

But it was just after the last of those stops, as Andretti exited pit lane, that the pair made light contact entering the uphill Turn Two. Andretti retired on the spot, while Franchitti continued with damage to his left front wing that would hamper his handling for the remainder of the race.

Continue reading"Honda's Dixon Takes Championship Lead With Infineon Victory"

Posted by Frank at 6:13 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Honda

Subaru's new ad campaign emphasizes brand image

SUBARU HAS LAUNCHED A RAFT of new TV ads to promote the company's lineup of 2008 vehicles.

Although creatively and thematically different for each vehicle, the new print and TV ads are intended to further the company's efforts this year to promote the new lineup while driving home a Subaru identity around adventure, fun and all-wheel drive: Each of the ads ends with an overarching Subaru message that each vehicle is ready for something different.

The company's challenge in terms of brand-building may be a strength in marketing strategy, say analysts, who note that the company has adhered to a modus operandi of targeting defined niches. The company has historically pitched cars like the WRX Impreza to younger consumers, who are fans of compact import cars that can be modified and personalized. Meanwhile, the company pitches wagons like Forrester and Outback (for which the company has in the past signed spokespeople like Paul Hogan and Lance Armstrong), to people about as likely to attend a Hot Import Nights show as a 20-something car tuner is to learn bird calls.

The effort--via DDB New York, Subaru's AOR since 2004--ties the brand together with a fun, freedom, adventure, confidence and control ethos. Ads, some of which started in June, focus on the 2008 versions of the Tribeca crossover SUV, the Impreza four- and five-door, the Outback sport-utility wagon and the Legacy sport sedan.

The newest of the ads, launching this week, for Impreza, take the unusual tack of referencing the print ads from the same campaign. They use the tag-line: "It's what makes a Subaru, a Subaru." They all tout Subaru's all-wheel drive.

Posted by Frank at 6:12 AM | Filed under Auto Marketing | Auto News | Subaru

GM taking another swipe at Toyota, Honda

DETROIT -- General Motors is targeting the Toyota Camry and Honda Accord in its Chevrolet Malibu marketing campaign this fall.

"Without getting into a lot of specifics, we are going to clearly identify that we're competing in the segment with the Camry and the Accord and that we feel we've got the best car in the segment," said GM's Mark LaNeve, vice president of vehicle sales, service and marketing, in an interview with Automotive News.

GM's customer research shows that import-brand owners would be willing to buy an American car that is as good as or better than an import, LaNeve said.

The Malibu "campaign is designed from every aspect to prove that we have built a car that is equal to or better than those two competitors," he said. "We're going to be saying we've got one that's just as good and here's why."

This would not be the first time GM has tried to prove it has a better car than the import automakers. GM put a Camry and Accord in Saturn dealerships this year so customers could drive and compare them with the Saturn Aura mid-sized sedan. La-Neve said GM has no plan to do the same with the Malibu at Chevrolet dealerships.

Honda beefs up the Accord for 2008

BOSTON -- Honda has made the redesigned 2008 Accord bigger, with a more aggressive look aimed at catching the eye of younger buyers.

The sedan version goes on sale Sept. 12. The coupe will follow on Sept. 20.

The eighth-generation Accord is the first vehicle equipped with the company's latest variable-cylinder technology. It also is the first Accord with Honda's advanced compatibility engineering body structure, which helps protect occupants during a crash.

Another first: Four-wheel disc brakes and vehicle stability assist will come standard across the line. Also, the Accord gets MP3 capability and auxiliary audio input jacks for the first time.

The basics: The sedan and coupe are bigger and more powerful than their predecessors. They feature Honda Division's most powerful V-6 engine ever: a 3.5-liter that makes 268 hp. A 190-hp inline four-cylinder engine powers the more upscale four-cylinder trim lines and the entry-level coupe models. The base four-cylinder makes 177 hp.

Five-speed manual and automatic transmissions are available for most trim lines. The EX V-6 coupe is equipped with a six-speed manual.

Posted by Frank at 5:41 AM | Filed under Auto Marketing | Auto News | Car Tech | Honda

Buick may be ripe for expansion

DETROIT - Buick's high customer satisfaction rankings and its recent jump to tie Lexus at the top of J.D. Power and Associates' 2007 Vehicle Dependability Study has General Motors executives considering more vehicles for Buick.

"We think we've got room for expansion in the Buick lineup, and we see Buick over time hitting that space in the market where today Acura is, Volvo is - that's its historic position, where it's a cut above Dodge, Chrysler and Ford," said Mark La-Neve, GM's vice president of vehicle sales, service and marketing in an interview with Automotive News. "It was always a near-luxury premium car."

LaNeve said GM is considering molding the future Buick lineup to resemble Buick China's offering: "By leveraging some of the products that we're going to be introducing in China over a period of years, we can augment the Buick lineup to really slot it in a very sophisticated place in the market above the mainstream."

Posted by Frank at 5:41 AM | Filed under Auto Marketing | Auto News | Buick | GM

Gov't getting serious about fuel economy

WASHINGTON -- While Congress debates massive changes in fuel economy law, the EPA is writing up broad new rules to limit fuel consumption.

The EPA has mustered 75 regulators to execute President Bush's so-called "20-in-10" plan to reduce gasoline consumption by 20 percent in 10 years.

The move, sparked by a landmark U.S. Supreme Court ruling this spring, signals the Bush administration's desire for a historic shift of responsibility for fuel economy standards from transportation officials to clean-air regulators, a top EPA official told Automotive News last week.

"It is a pretty historic effort to set the first regulatory program for greenhouse gas emissions under the Clean Air Act," Margo Oge, director of the EPA's Office of Transportation and Air Quality, said in an interview.

The office long has been responsible for traditional tailpipe pollutants, such as oxides of nitrogen. It now is writing rules to limit emissions of carbon dioxide, a byproduct of burning fuel that contributes to global warming.

Oge says the 20-in-10 plan is the centerpiece of planned greenhouse gas emissions rules for cars and trucks. In an executive order in May, Bush instructed that the 20-in-10 plan be "a starting point."

The plan, unveiled in his State of the Union address in January, calls for production of 35 billion gallons of alternative fuels by 2017, about five times today's amount. It also calls for fuel economy increases of up to 4 percent a year for 2010-17 cars and for 2012-17 trucks.

Posted by Frank at 5:38 AM | Filed under Auto News | Car Tech | Environment

Mortgage mess hits auto market

The collapse of the subprime home mortgage market is infecting the U.S. auto industry.

Car and truck buyers, especially those with lower credit scores, often are finding it harder to get financing. Vehicle-loan delinquencies are rising among higher-risk customers. And as budget-squeezed consumers put off vehicle purchases, industry forecasters are cutting their sales predictions for 2007.

The mortgage mess and falling home values are weakening consumer confidence in a way that threatens other big-ticket purchases, industry executives say.

"Outside of a home, a car is one of the biggest things we purchase," Ford Motor Co. CEO Alan Mulally said last week. "When you look at all of the things that are happening right now in the United States, it's a watch item. It's something we really have to pay attention to."

Last week, the National Automobile Dealers Association scaled back its 2007 sales forecast, in part because of the battered mortgage market. In February, NADA chief economist Paul Taylor predicted that U.S. sales of new cars and light trucks this year would roughly equal the 2006 mark of 16.5 million. Now Taylor predicts 2007 sales could dip as low as 16.1 million units.

Dennis Graham, an analyst with the Plante and Moran consulting firm, says U.S. sales could fall below 16 million vehicles this year. That would make 2007 the worst year since 1998, when the industry sold 15.6 million cars and trucks in the United States.

Posted by Frank at 5:37 AM | Filed under Auto Marketing | Auto News | Finance

Taming Ford's product complexity

DETROIT -- Alan Mulally's bid to transform Ford Motor Co. with global vehicles is gaining traction -- meaning fewer platforms and more shared versions of the automaker's most popular U.S. cars are on the way.

Ford's next-generation Focus small car and Fusion mid-sized car will be sold globally, Mulally said last week. He didn't provide timing, but suppliers and industry analysts expect Ford to begin building a global Focus in North America in 2010 or 2011. A global mid-sized car is expected later next decade, probably with the U.S.-market Fusion migrating to the European Mondeo platform.

With his global vehicle strategy, Mulally is trying to reduce costs, leverage resources and take advantage of product advances Ford has made in other parts of the world. The approach will let Ford reduce the number of its platforms, engine architectures and component designs.

Mulally said the current product complexity was his biggest surprise after becoming Ford's CEO last September.

"We all kind of had to suck it up and say, this is an opportunity rather than a problem," said Mulally, who met with reporters last week before his first anniversary at Ford.

Automakers ready to move against Chinese knockoffs

German carmakers BMW and Smart plan to take legal action against Chinese copies of their models making an appearance at the upcoming IAA in Frankfurt.

Automobilwoche reported that the two carmakers are paying special attention to see if the SUV models CEO and UFO and the compact car, Noble, will be on display at the IAA. The three bear a striking resemblance to the X5 from BMW, Toyota's RAV4 and the Smart Fortwo.

"We've already taken measures against the distribution of the CEO in Europe," a BMW spokesperson told Automobilwoche. "We'll consider taking legal action should the car be shown at the IAA."

A Daimler spokesperson said the same. "We reserve the right to take legal action should the car, in fact, be shown at the IAA," a Daimler spokesperson told Automobilwoche. The German carmaker might also take general steps to protect the Smart design against the Chinese carmaker Shuanghuan, which makes the CEO.

August 26, 2007

American Le Mans Series: Porsche RS Spyder in front row

Stuttgart -- Timo Bernhard (Germany) and Romain Dumas (France) take up the ninth round of the American Le Mans Series from the front row.

On the Mosport International Raceway, situated close to Toronto (Canada), Dumas in his #7 Porsche RS Spyder was only beaten to pole position by Rinaldo Capello in an Audi A10, which starts in a different category allowing an extra 200 hp and a superior power-to-weight ratio.

With a time of 1:05.919 minutes, Dumas posted the quickest time in the LMP2 category. Second fastest in the LMP2 class was Ryan Briscoe (Australia), who shares driving duties in the second Penske Motorsports Porsche RS Spyder with Sascha Maassen (Germany).

Continue reading"American Le Mans Series: Porsche RS Spyder in front row"

Posted by Frank at 5:36 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Porsche

Audi Diesel Takes Pole Position at Mosport

INGOLSTADT, Germany - With a gap of only 0.09 seconds, Audi driver Dindo Capello (Italy) claimed the pole position for round nine of the American Le Mans Series (ALMS) at Mosport (Canada).

Teammate Emanuele Pirro (Italy) drove the second Audi R10 TDI to the third fastest time overall and starts as the second fastest driver in the LM P1 category.

In the only ALMS race outside of the United States of America, the Audi drivers all but dominated the entire 20 minute qualifying on the second fastest racetrack of the season from the start.

Continue reading"Audi Diesel Takes Pole Position at Mosport"

Porsche Mobil1 Supercup: Jeroen Bleekemolen secures pole position

Stuttgart -- Jeroen Bleekemolen from the Netherlands takes up the first race of the Porsche Mobil1 Supercup in Istanbul from pole position. Bleekemolen needed just one flying lap to secure the fastest time with 1:58.477 minutes.

This marks the 25-year-old ex-DTM pilot's fourth pole position so far this season. On Sunday he starts from the front of the field for the third time in succession.

Behind Bleekemolen a head-to-head fight for grid positions took place. A total of 18 drivers qualified their Porsche 911 GT3 Cup cars within one second of the pole-setter.

Continue reading"Porsche Mobil1 Supercup: Jeroen Bleekemolen secures pole position"

Posted by Frank at 5:27 AM | Filed under 5th Wheel | Auto Marketing | Auto News | Porsche

Dodge Reveals 2009 Journey Crossover in Frankfurt

Auburn Hills, Mich. -- Dodge designers and engineers have answered the needs of the global passenger car market, as well as the needs of individual drivers, and delivered the all-new Dodge Journey: a global vehicle that meets life’s changing demands by offering a unique combination of versatility and flexibility in a sporty, sexy package.

This all-new vehicle takes the practicality of a minivan, the capability of a sport-utility vehicle (SUV) and the overall efficiency of a passenger car and blends all the best attributes of each into an all-new “right-sized” crossover for the Dodge brand.

Continue reading"Dodge Reveals 2009 Journey Crossover in Frankfurt"

Posted by Frank at 5:25 AM | Filed under Auto Marketing | Auto News | Chrysler | Dodge

Ford to Resurrect 'Have You Driven...' Slogan

DEARBORN -- Ford Motor Co. needs to do a better job with vehicle branding and marketing, according to CEO Alan Mulally, and he would like to resurrect the old marketing slogan, "Have you driven a Ford lately?"

Ford has changed model names too frequently for no good reason, Mulally said during a dinner with reporters Wednesday.

"I can remember saying to my team, 'How do you pick these names? It seems to me you just put out another product every year, you kill the last year's one, you look in the dictionary and find another word that starts with E or F and you slap it on it,' " he said.

He wants to stick with vehicle names for the long term and continue to improve the underlying product. That approach has worked well for other automakers, such as Toyota Motor Corp. and Honda Motor Co., which rarely change model names.

"We're going to improve it year after year forever," Mulally said. "There's not enough money in the world to let any of that brand equity get diminished."