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December 29, 2006
Chevrolet Returns To NYC As Timekeeper Of Times Square
New Year's Eve will debut Chevy's new permanent timepiece in Times Square
DETROIT – Chevrolet will return to New York City with a permanent presence in Times Square. Representing Chevy’s first long-standing presence in Times Square since the 1950s, Chevrolet is installing an iconic clock on the One Times Square building, just below the “Ball Lowering” location on New Year’s Eve that will mark the time in the “crossroads of the world.” The timepiece will alternate between a series of animated clock faces…a signal of things to come.
“Times Square, like Chevrolet, holds an iconic place in American popular culture,” said Ed Peper, Chevrolet general manager. “It’s a global town square where people come together to commemorate important moments and Chevrolet is proud to become the timekeeper in Times Square.”
Chevrolet is the “Official Ride of New Year’s Eve in Times Square” as part of its marketing partnership with Countdown Entertainment, the Times Square Alliance and the City of New York. For the second straight year, Chevrolet will provide tens of thousands of festive hats for revelers. And in addition to co-branding on the Mayor's Stage and media riser, Chevy branding will appear on the crystal podium used by Mayor Bloomberg to begin the midnight “Ball Lowering” from the top of the One Times Square building.
Chevrolet will culminate a year marked by major truck launches, including the Avalanche, Suburban and Tahoe, with new creative for the all-new Silverado under the “Our Country. Our Truck.” campaign. Chevrolet also confirmed it is again sponsoring the network New Year’s Eve broadcasts on ABC, Fox and NBC, during which the automaker will debut two new Silverado spots, including one focusing on Silverado’s prestigious honor of being named MotorTrend’s “Truck of the Year.”
“We launched our ‘American Revolution’ campaign in Times Square on December 31, 2004 to signal that big changes were in the works at Chevrolet,” said Peper . “Three years later, the ‘Revolution’ has taken hold. We’re thrilled that the 2007 Silverado was named ‘Truck of the Year’ and what better way to celebrate than on New Year’s Eve in Times Square – the biggest party of the year.”
Posted by Frank at December 29, 2006 1:15 AM | Filed under Auto News
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