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September 25, 2006
New VW ad spot ignores critics, sticks with smash-bang ending
New Spot Featuring Reference to Old Spot Again Ends in Car Wreck
Well, we sure saw that coming.
No, literally. We saw it coming. Just before the two women get broadsided in the new Crispin Porter & Bogusky spot for the VW Passat, we saw the other vehicle. For one second it was in the previous shot, looking fairly benign, but it was clearly headed right for them.
Forshadowed
Plus, duh, you'd have to say the collision was somewhat foreshadowed in the dialogue.
PASSENGER: So they're just driving along talking about whatever and suddenly ... wham.
DRIVER: I know. I saw it.
PASSENGER: I just think maybe they went too far.
DRIVER: I think where they went was "real."
PASSENGER: It was just shocking for the sake of shocking.
DRIVER: Look, you think being in an accident is not a shock? That's why they call it an accident.
PASSENGER: Yeah, but you're watching TV and a commercial comes on ...
Preordained wreck
That's when the SUV slams into them -- which you'd have to be oblivious not to have anticipated, even if you somehow missed the glimpse of the sports ute. In fact, never mind "foreshadowed." This wreck was preordained.
And yet, as the lady says, it's still shocking -- because the collision shot repeats exactly the effect of the commercial the women are discussing: the horrifying suddenness of a real accident ... in an instant. TV usually employs the long, exterior view. Here it's a tight, helpless interior: screeching tires and then that sickening, strangely muted thump-crunch. Then maybe you're dead. Or maybe, if you're as lucky as these women, your car is equipped with side-curtain airbags and you climb out, shaken, to wait for the cops.
Link.
Posted by Frank at September 25, 2006 1:52 PM | Filed under 2007 Vehicles
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