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August 31, 2006

Report: San Fran roadways to look like LA

Bay Area roads and freeways, already among the nation's most congested, will be as clogged in 2030 as Los Angeles' are now, according to a study to be released today.

But the region can avoid emulating L.A.'s tangled traffic and accommodate expected population growth, the group behind the study says, with a major expansion of the Bay Area's road and highway system -- including a network of toll lanes as well as dedicated truck lanes between the East Bay and the San Joaquin Valley.

The study released by the Reason Foundation, a libertarian think tank that advocates toll lanes, also takes a shot at the Metropolitan Transportation Commission, the region's transportation planning and financing agency, and its long-range spending plan, which over the next 25 years steers most money for new transportation projects to mass transit.

Link.

Posted by Frank at 11:23 AM | Comments (0)

Writer: America would have been better served by a national train network

America chose the automobile over other forms of transportation long before 1956, when President Dwight Eisenhower signed the Federal-Aid Highway Act, legislation that authorized the construction of our national interstate highway system and represented a deep commitment to private transportation by means of the internal combustion engine. Without our 47,000 miles of four-lane, limited-access interstate highways, America would be a very different place.

A visit to the train station in Zurich, Switzerland, provides a glimpse of the parallel universe that we might live in if we had made a different choice sometime before 1956. The bahnhof's cavernous high ceiling protects an immense array of parallel platforms that connect, literally, to everywhere. Arrivals and departures are indicated on a large overhead display. Old-fashioned cards flip and flutter to indicate destinations, departure and arrival times, and track numbers. Trains come and go constantly: Lucerne, Geneva, Hamburg, Milan, Paris, and nearly all points in between.

And they depart precisely on time, to the minute. Inside, the carriages are clean, spacious and comfortable, and the ride is smooth and safe. You can read, doze, work a crossword puzzle, take a short walk or watch the scenery. You can observe other passengers, like the two women who, going over the Bernina Pass, well above the tree line, and having had a couple of fine German beers with lunch, broke spontaneously into a well-harmonized Swiss yodeling song.

Many Americans, however, have never made any sort of trip by train. Our fondness for the automobile makes it the only conceivable mode of ground transportation for most people. Even in Western Europe, where train travel is comfortable and efficient and gasoline is very expensive and parking difficult, the trend is toward private ownership of automobiles.

Link.

Posted by Frank at 09:37 AM | Comments (0)

Carnegie Mellon, General Motors Will Compete in 2007 DARPA Urban Challenge

Driverless Vehicles Will Navigate Simulated City Traffic and Obstacles

PITTSBURGH—Carnegie Mellon University will partner with General Motors Corp. to form Tartan Racing, a team that will enter a driverless Chevy Tahoe in the $2 million Defense Advanced Research Projects Agency (DARPA) Urban Challenge scheduled for November 2007.

The race will require autonomous vehicles to travel 60 miles of streets in a mock urban setting. To succeed, vehicles must drive completely on their own — without drivers or remote control — and finish the course within six hours. Cars must stay in their lanes, negotiate intersections, drive in traffic and follow rules of the road with only computers at the wheel.

The Urban Challenge is designed to develop autonomous driving skills for city streets, eventually leading to cars that drive themselves. In the short term, the experimental technology developed for the challenge could yield new devices that aid human drivers and improve highway safety.

“The Urban Challenge will develop a leap of capability beyond what is possible in today’s human-driven cars,” said William “Red” Whittaker, the Fredkin Research Professor at Carnegie Mellon’s Robotics Institute and team leader for Tartan Racing.

Since there are no human drivers in the Urban Challenge, the driverless cars must “see” roads and other vehicles with cameras, lasers, radar, sensors and other breaking technologies. Planning software continuously determines where and how to drive, how to stay out of trouble and how to quickly reach a destination.

Tartan Racing’s Chevy Tahoe will be equipped with automated throttle, brakes and steering for computer control of physical motion.

“A challenge like this requires not only the best technologists, but also the best sponsors,” Whittaker said. “With General Motors as our premier sponsor, Tartan Racing draws on the support and unmatched technical expertise of the world’s largest automotive company.”

“The rapid progression from stand-alone safety and convenience features to integrated driver-assistance systems will soon make autonomous driving a reality,” said Larry Burns, GM vice president for R&D and Strategic Planning. “Autonomous driving has the potential to dramatically enhance vehicle safety, customer convenience and fuel economy, and is a key component of GM's vision to reinvent the automobile using advanced technology.

“We are very excited to be partnering with Carnegie Mellon on the Urban Challenge. Our partnership will accelerate our capability in this fast-moving technology area and the challenge will be an important testing ground for our autonomous driving systems and enabling technologies,” Burns said.

Chris Urmson, Tartan Racing’s technology leader, will direct a team of world-class researchers drawn from Carnegie Mellon and GM. These include Carnegie Mellon Robotics Institute (RI) Research Professor Anthony Stentz; RI Professor Martial Hebert; RI Senior Systems Scientist John Dolan; and Raj Rajkumar, Carnegie Mellon professor of electrical and computer engineering and computer science, who is co-director of the GM-Carnegie Mellon Collaborative Research Laboratory.

The team also includes Bakhtiar Litkouhi, acting director of the Electrical and Controls Integration Lab at GM R&D and co-director of the GM-Carnegie Mellon Collaborative Research Lab; Varsha Sadekar, group leader, active safety and driver assistance, and program manager for the Urban Challenge; and other researchers and technologists from General Motors.

Whittaker said Tartan Racing will continue to seek additional sponsors and teammates as it prepares for the event, now scheduled for Nov. 3, 2007.

DARPA says its Urban Challenge will be at an as-yet undisclosed site somewhere in the western United States. It will award a $2 million prize to the team whose vehicle completes the course fastest in less than six hours, with $500,000 and $250,000 prizes going to the second- and third-place finishers, respectively.

In 2004 and 2005, Carnegie Mellon teams led by Whittaker competed in DARPA Grand Challenges, in which robotic vehicles followed desert courses.

For additional information on Tartan Racing, visit www.tartanracing.org. For more on the Urban Challenge, see www.darpa.mil/grandchallenge/.

Posted by Frank at 09:33 AM | Comments (0)

UK's Toyota head wants to be a British 'home brand'

Toyota's UK car manufacturing operations increased profits by 20 per cent last year, confounding the gloom in many other parts of the British motor industry.

The Japanese car maker said yesterday that its Burnaston assembly plant near Derby and its Deeside engine factory in north Wales made a pre-tax profit of £60.2m in the year to March 2006, compared with a £50.4m profit in the previous 12 months.

The improvement is in stark contrast to the plight of other UK-based car makers, with Peugeot closing its Ryton factory, Vauxhall cutting production at Ellesmere Port and Ford having put Jaguar up for sale after years of heavy losses.

Hein van Gerwen, the new managing director of Toyota's UK manufacturing operations, said he wanted the Japanese car maker to be treated as a "home brand" in the way that MG Rover and Ford once were.

Link.

Posted by Frank at 08:44 AM | Comments (0)

Ghosn says talks with GM progressing well

JOUY-EN-JOSAS, France, Aug 31 - Discussions between French car maker Renault and General Motors are "progressing well," Renault Chief Executive Carlos Ghosn said on Thursday.

"It is progressing well but it is still too soon to reach a conclusion. Things are going well so far. There is a good atmosphere. We will have a review on where things stand in September and reach a conclusion on the matter by mid-October," Ghosn told reporters on the sidelines of a conference of businesses organised by French employers group MEDEF.

Link.

Posted by Frank at 08:39 AM | Comments (0)

Ford might offer severance to all union workers

The pace of layoffs at Ford Motor Co. (F) will be dramatically accelerated if a plan under consideration is activated by the American carmaker, which is struggling to reduce costs, The Times writes, citing sources close to the company.

Under the plans, which could be announced within the next two weeks, Ford is considering offering buyout packages to its entire 82,000 unionized workforce, the newspaper writes.

The company hopes that by offering the packages across the board it will be able to cut jobs more quickly, the newspaper says. It is now likely to increase the total of job cuts it plans from the 30,000 by 2012 included in the "Way Forward" plan it announced in January to between 35,000 and 40,000, The Times writes.

Ford is offering unionized workers as much as $100,000 in buyout pay, but it is understood that union officials are pushing for an increase to as much as $140,000, The Times writes.

Link.

Posted by Frank at 08:37 AM | Comments (0)

GM Petrified? Automaker Drops Survivor Sponsorship

Earlier today, General Motors announced that's it's ending its 6-year sponsorship of the CBS reality show, Survivor, saying it needs to shift its media dollars from prime-time to live sports and award shows.

Officials insist the announcment has nothing to do with the show's controversial new format that divides contestants by race.That struggling GM needs to rethink its strategy on all fronts is understandable. That the announcement comes today, in the midst of protests over the show? Their denial has a familiar ring.

Link.

Posted by Frank at 08:33 AM | Comments (0)

Officials Reach California Deal to Cut Emissions

California’s political leaders announced an agreement on Wednesday that imposes the most sweeping controls on carbon dioxide emissions in the nation, putting the state at the forefront of a broad campaign to curb the man-made causes of climate change despite resistance in Washington.

The deal between the Democratic-controlled Legislature and the Republican governor, Arnold Schwarzenegger, calls for a 25 percent reduction in carbon dioxide emissions by 2020, and could establish controls on the largest industrial sectors, including utilities, oil refineries and cement plants. The state has already placed strict limits on automobile emissions, although that move is being challenged in federal court.

The Bush administration has rejected the idea of similar national controls on carbon dioxide emissions, and efforts to get Congressional approval for such firm caps on emissions have repeatedly been defeated.

Link.

Posted by Frank at 08:21 AM | Comments (0)

August 30, 2006

Video: GM's turn by turn navigation system

No More Stopping for Directions

GM To More Than Double In-Vehicle Navigation Systems in 2007

Who wants to stop for directions in the middle of a road trip? Now you won't have to. General Motors announced that nearly 2 million vehicles in the U.S. and Canada will be equipped with the new OnStar Turn-by-Turn Navigation system, making it easier than ever to navigate your next road trip. First introduced in May of this year, the service will be standard for the first year on a number of GM vehicles including nearly all Buicks and Cadillacs.

The simplicity of this navigation system allows drivers to talk to a live advisor, who in turn sends complete step-by-step directions to customers' vehicles through their system. Audio directions are then automatically planed through the vehicle's stereo as they are needed, triggered by the system's GPS capabilities.

Posted by Frank at 02:05 PM | Comments (0)

Man gets mugged at eBay car deal

This British dude fell for an old trick -- "you see, Habeeb, if you agree to bring cash to buy the car, I'll hold it for you."

That's instead of using a safe payment option like Paypal.

So he showed up with the cash, and the thieves took it.

And he walked home.

Link.

Posted by Frank at 10:19 AM | Comments (0)

Lexus announces prices for the 2007 GX 470 SUV

Pricing for the 2007 GX 470 remains unchanged, at $46,635, as does pricing for the full-size 2007 LX 470 luxury utility vehicle, which carries an MSRP of $67,395.

Enhancements to the 2007 GX 470 luxury utility vehicle include an MP3/iPod(R) audio input plug, a larger nine-inch screen for the optional Rear Seat Entertainment System, available fifth generation Lexus voice-activated DVD Navigation System with Bluetooth(R) technology and available Mark Levinson(R) DVD Premium Audio System with 14 speakers.

Posted by Frank at 10:16 AM | Comments (0)

Lexus drops prices on 2007 RX 400h hybrid SUV

By offering some previously standard equipment features as either standalone options or part of a package for 2007, the base price of the RX 400h is reduced by $3,480, to $41,180 on the front-wheel drive model, and $42,580 on the all-wheel drive RX 400h.

Offered as standard equipment on 2006 models, the HID headlamps with AFS, towing package and 18-inch wheels with a liquid graphite finish are now available as individual options on the 2007 RX 400h hybrid luxury utility vehicle.

In addition, the following features were previously standard and are now offered as part of the Premium Package option for $1,245: leather-trimmed interior, power tilt/telescoping steering wheel with memory, roof rack with rails, illuminated entry system and one-touch open/close moonroof. A Premium Plus Package priced at $2,060 is also offered. This package includes all options from the Premium Package along with HID and AFS.

New standard features on the RX 400h include a front passenger seat power lumbar support, a coin holder in the center console, fabric-trimmed interior, new hybrid badging and 17-inch wheels. Newly available options include Dynamic Laser Cruise Control, fifth generation voice-activated DVD Navigation System with Bluetooth(R) technology and a Mark Levinson(R) DVD Premium Audio System with 11 speakers. In addition, the available Rear Seat Entertainment System is upgraded with a larger nine-inch screen.

Posted by Frank at 10:13 AM | Comments (0)

Lexus announces prices for the 2007 SC 430

For 2007, the distinctive SC 430 retractable hardtop convertible adds driver and front passenger knee airbags, a front passenger seat occupant classification sensor and a uniblade front wiper as standard features. An 18-inch wheel with a liquid graphite finish is available as well as three new exterior colors. The sport coupe now gains an Ultra Low Emissions Vehicle II (ULEV II) rating, making it one of the cleanest vehicles on the road. Pricing increased by 0.2%, or $100, to $65,455.

The fourth annual 2007 SC 430 Pebble Beach Edition will again be available in a limited production of 400 units. The Pebble Beach Edition will be offered in a Starfire Pearl exterior color with Pimento Red leather-trimmed interior, G-Spider wheels and unique badging. The Pebble Beach Edition will be offered at $67,860 and will go on sale in September.

Posted by Frank at 10:12 AM | Comments (0)

Lexus announces prices for the 2007 IS lineup

The popular IS sport sedans also add a shark fin-style antenna and VDIM/VSC cut-off function as well as foglamp indicator, illuminated fuel opener and illuminated trunk opener to their list of standard features for 2007.

In addition, the High-Intensity Discharge (HID) headlamps with the Adaptive Front lighting System (AFS) will now be available as a standalone option. New for 2007 is the X Package option for the IS 350, IS 250 rear-wheel drive and IS 250 manual models. This package includes a sport-tuned suspension, alloy sport pedals, illuminated scuff plates, front lip spoiler and 18-inch five-spoke wheels.

Pricing for the 2007 IS line-up (with the exception of the IS 250 AWD which remains unchanged at $34,285) reflects an increase of $265, or less than one percent. MSRPs for the IS 250 manual and IS 250 rear-wheel drive are $30,255 and $31,425 respectively. Base pricing for the IS 350 is $35,705.

Posted by Frank at 10:11 AM | Comments (0)

Lexus bumps prices on 2007 GS 350 and GS 430

The 2007 GS 350 replaces the previous 245-horsepower 3.0-liter GS 300 model with a new 303-horsepower 3.5-liter V6 that produces 274 lb.-ft. of torque. The GS 350 is available in rear- and all-wheel drive (AWD) models. The new GS 350 builds upon its predecessor's already significant levels of performance, advanced luxury and intuitive technology, and it becomes the most powerful six-cylinder model in its segment.

For the new model year, both GS 350 models receive the high-performance front brake pads and larger front brakes found on the V8-powered GS 430 and an 18-inch wheel option for the rear-wheel drive GS 350. For the GS 430, an active stabilizer is now available to help achieve a greater level of vehicle control during cornering.

Standard features added to all 2007 GS models include a shark fin-style antenna which supports satellite radio operation and Lexus Link(R) communications, a VDIM/VSC cut-off function, and rear-seat side airbags. Previously an option, the one-touch open/close moonroof is now standard on all models. The fifth generation DVD Navigation System with a high-resolution screen and enhanced voice-recognition technology is available as an option as is Lexus Link(R). The GS also receives five new exterior colors.

With the moonroof now standard, the GS 350 carries an MSRP of $44,150, with the GS 350 AWD at $46,100 and $52,375 for the GS 430, an increase of 2.3%, 2.2% and 1.9% respectively. Pricing remains unchanged when compared to 2006 models equipped with a moonroof. For added value, a savings of $400 applies to GS option packages that include the Navigation System.

Posted by Frank at 10:03 AM | Comments (0)

General Motors Sponsors AIDS Documentary Broadcast

'A Closer Walk,' Documentary About AIDS in the World Premieres on PBS Stations Aug. 31

DETROIT – General Motors is sponsoring the nationally televised premiere of “A Closer Walk” on PBS a s part of an AIDS awareness and education campaign. “ A Closer Walk” was underwritten in part by GM.

The film, directed by Robert Bilheimer, chronicles the lives of people living with AIDS and the international fight against the ravaging disease. Narrated by actors Glenn Close and Will Smith, the film features interviews by patients, doctors, nurses, the Dalai Lama, singer/activist Bono, and United Nations Secretary-General Kofi Annan.

The film is an “opportunity to educate, build awareness and focus the world's attention on the fact that the AIDS epidemic is still here and is still killing,” said Rod Gillum, GM Vice President of Corporate Responsibility and Diversity and Chairman of the GM Foundation.

Over three years, GM and the GM Foundation have committed more than $1 million to AIDS awareness and education around the world. Additionally, GM global operations worldwide have HIV/AIDS education and prevention programs in place for employees, their families and communities.

“This documentary balances strong messages of compassion and hope,” Gillum said. “It reminds us of the toll of AIDS on future as well as present generations, which is why GM believes that this story must continue to be told.”

Since its debut in 2003, the film has been shown at hundreds of locations around the world and has been used as an educational tool by advocacy groups and corporations to support AIDS awareness.

The PBS broadcast of “ A Closer Walk” is sponsored by General Motors and HSBC and will be broadcast Aug. 31, 2006 (check local listings). A trailer for the film is available on You Tube and can be seen here: http://www.youtube.com/watch?v=jbaDkKvf08Y.

Posted by Frank at 10:00 AM | Comments (0)

Suzuki Announces Pricing for All-New 2007 SX4

SX4 Arriving in Dealer Showrooms Now

American Suzuki Motor Corporation today announced pricing on its all-new SX4 compact sport X-over (crossover). The highly anticipated, bold and functional SX4 with standard all-wheel drive has a starting MSRP of $14,999 -- making it the most affordable all-wheel-drive vehicle in its class.

Built in Japan, the all-new 2007 Suzuki SX4 features a sophisticated 2.0-liter, in-line four cylinder, 16-valve DOHC engine rated at 143 horsepower. SX4 is also fitted with intelligent all-wheel drive (i-AWD) as standard equipment.

The i-AWD system operates in three modes for maximum fuel economy on dry pavement or to facilitate traction in case of snow or mud.

The SX4's standard features include six airbags; front driver and passenger airbags, driver and passenger side-impact airbags and side curtain airbags; four-wheel ABS with EBD, TPMS, seatbelt pretentioners, power windows, locks and mirrors, remote keyless entry, air conditioning, AM/FM/CD/MP3 audio system with four speakers, tilt steering wheel, 16-inch alloy wheels, black roof rails, daytime running lights, fender flares and silver bumper guards. SX4 carries an MSRP of $14,999.

The SX4 comes in two trim levels: SX4 and SX4 Sport. SX4 is available with the Convenience Package, which includes cruise control, leather-wrapped steering wheel and steering-wheel-mounted audio controls. SX4 Sport includes: TCS and ESP, auto temperature control, cruise control, leather-wrapped steering wheel and steering-wheel-mounted audio controls, premium audio with six-disc CD changer and nine speakers (including subwoofer), silver-color roof rails and SmartPass keyless entry and start system. SX4 Sport has an MSRP of $16,399. All trim levels are available in manual or automatic transmission with standard AWD.

Suzuki's diverse product line now features the XL7 and Grand Vitara SUVs and a variety of cars to match the needs of every lifestyle. The 2007 vehicle line also includes the functional SX4 compact crossover, popular and versatile Forenza sedan and Forenza Wagon, European-styled Reno and sporty, yet fuel-efficient Aerio sedan. The entire vehicle line offers something for everyone and exceeds consumer expectations with standout virtues for toughness, leading-edge style and high-end features at prices well below the competition. All 2007 Suzuki automobiles are backed by America's #1 Warranty: 100,000-mile/seven-year, fully transferable, zero-deductible powertrain limited warranty.

2007 Suzuki SX4 pricing
SX4 - $14,999
SX4 Sport - $16,399
Factory options
* Automatic transmission - $1,000
* IAWD - Standard
Destination charge - $595

Posted by Frank at 09:34 AM | Comments (0)

Suzuki Announces Pricing for All-New 2007 XL7

XL7 Due in Dealerships Later This Fall

American Suzuki Motor Corporation today announced pricing on its all-new XL7 crossover SUV, that has a starting manufacturer's suggested retail price (MSRP) of $22,899.

The XL7's 3.6-liter V6 DOHC engine rated at 252 horsepower with 243 lb.-ft. of torque is matched to a five-speed automatic transmission fitted with manumatic controls. The flagship XL7 has extensive safety features, including four air bags; driver and passenger front airbags and side-curtain airbags, tire pressure monitoring system (TPMS), anti-lock brake system (ABS) with electronic brake-force distribution (EBD) and Electronic Stability Program including traction control system (TCS).

Additional standard features include remote keyless entry, tilt steering wheel, power windows, door locks and mirrors, two 12-volt accessory outlets, cruise control, 16-inch alloy wheels, satin silver trim, air conditioning with automatic climate control, trip computer, automatic headlamps, AM/FM/CD audio system with six speakers and privacy glass.

Three trim levels will be offered: XL7, Luxury and Limited. XL7 and XL7 Luxury will be offered in both five- and seven-passenger configurations, and each package will be offered in either front-wheel drive or available all-wheel drive ($1,600). Seven-passenger XL7 vehicles are fitted with Nivomat self-leveling rear suspension.

The XL7 Luxury adds leather-appointed interior, power driver seat, heated front seats, wood trim accents and 17-inch alloy wheels and has a starting MSRP of $24,599. An optional power tilt-and-slide sunroof also is available ($800).

The top-of-the-line XL7 Limited features standard seven-passenger seating and adds fog lamps, rear spoiler, upgraded roof racks with aluminum lower bumper valances, premium XM Satellite Radio-ready audio system with seven speakers (including subwoofer), auto-dimming antiglare rearview mirror with compass, remote starter and DVD entertainment system. The feature-packed XL7 Limited carries an MSRP of $27,949.

There are three optional packages to go with the three trim levels: The seven-passenger seating package (available on XL7 and XL7 Luxury) $1,350; the DVD entertainment package (available on three-row Luxury) that features a DVD entertainment system with wireless headphones and remote starter system for $1,100; and the Platinum Touring package featuring a touch-screen navigation system, 17-inch chrome-plated alloy wheels with unique design and sunroof (in place of DVD entertainment system) for $2,200.

2007 Suzuki XL7 pricing
XL7- $22,899
XL7 Luxury - $24,599
XL7 Limited - $27,949
Factory options
* AWD - $1,600
* Three-row seating (standard on Limited) - $1,350
* Sunroof (Luxury) - $800
* DVD (three-row Luxury) - $1,100
* Platinum Touring (Limited) - $2,200
Destination charge - $635

Posted by Frank at 09:27 AM | Comments (0)

GM to Offer Simplest, Smartest Navigation System in North America

OnStar Turn-by-Turn Navigation Available on More Than Two Million GM Vehicles in 2007

DETROIT – General Motors announced today that for 2007, the company will fundamentally change drivers’ access to navigation by offering more than two million vehicles in the U.S. and Canada with the first factory-installed, fully-integrated off-board GPS navigation system – OnStar Turn-by-Turn Navigation.

The new service from OnStar by GM will be standard for the first year on a number of GM retail vehicles sold in 2007 including nearly all Buicks and Cadillacs. OnStar Turn-by-Turn Navigation will also be available on many other GM vehicles through a $100 optional OnStar package upgrade during the initial year of service.

Customer demand for in-vehicle navigation systems is rapidly rising. According to a J.D. Power and Associates 1 estimate, 1.2 million 2005 model year vehicles in the U.S. were equipped with factory-installed navigation systems representing a 41 percent increase over the 2004 model year.

“By adding the competitively-priced OnStar Turn-by-Turn Navigation to more than 2 million vehicles for 2007, GM will significantly increase the number of factory-installed navigation systems on North American roads,” said Mark LaNeve, General Motors North America vice president, Vehicle Sales, Service and Marketing. “In addition to the volume increase, GM also will offer the most navigation options across more vehicle segments and price ranges than our competitors.”

“OnStar is truly transforming the overall user experience by offering the simplest and smartest navigation system on the North American market,” said OnStar’s President, Chet Huber. “By leveraging our powerfully simple design, OnStar Turn-by-Turn Navigation demystifies navigation technology for the customers and further differentiates GM vehicles in the marketplace.”

After the first year, customers can continue enjoying OnStar Turn-by-Turn Navigation by renewing their package for just $299 per year, which also includes OnStar’s complete suite of safety, security and communications services. This makes OnStar Turn-by-Turn Navigation a very affordable factory-installed navigation service for the mass market.

The simplicity of OnStar Turn-by-Turn Navigation allows a consumer to talk to a live advisor, who in turn sends complete step-by-step directions to the customer’s vehicle through their OnStar system. Audio directions are then automatically played through the vehicle’s stereo as they are needed, triggered by the OnStar system’s GPS capabilities.

As the simplest and smartest navigation system in North America , OnStar Turn-by-Turn Navigation’s key advantages include:

* Ease of Use: Just press the OnStar blue button in the vehicle; OnStar advisors are available 24/7/365.
* Hands on the Wheel, Eyes on the Road: The system features convenient voice-guided directions delivered through the radio speakers to guide the driver turn-by-turn to the destination.
* Automatic Route Corrections: OnStar Turn-by-Turn Navigation detects when the driver leaves a planned route or makes a wrong turn and automatically offers updated directions to the destination.
* Pinpoint Positioning: The enhanced GPS system utilized by Turn-by-Turn is fully integrated with the vehicle’s ABS module to deliver a more precise positioning solution.
* Ten Million Points-of-Interest: OnStar currently maintains and continually updates an off-board (centrally-managed) database with about ten million point-of-interest locations in the U.S. and Canada.

For more information on OnStar Turn-by-Turn Navigation vehicle availability and pricing, please visit www.onstar.com.

Posted by Frank at 09:04 AM | Comments (0)

Ford 'PZEV' Badging Helps Consumers Choose to Drive Green

All 2007 Ford Focus models sold in California with the 2.0-liter Duratec 20E engine will now bear a new Partial Zero Emissions Vehicle (PZEV) badge on the rear of each car to help educate the public about Ford's clean air choices. The 2.0-liter Duratec 20E engine accounts for approximately 97 percent of Focus sales in the state.

"A majority of the public is under the impression that hybrids are the only answer to a cleaner environment and high gas prices," said Hal Dewsnap, General Manager of Ford Lincoln Mercury California Market, "yet the Focus is a smart alternative because it meets the same PZEV emissions standard as the best hybrids such as our Ford Escape Hybrid, it delivers great fuel-economy and it is very affordable."

A vehicle must meet three stringent criteria set by the California Air Resources Board to be PZEV-certified: Its tailpipe emissions must meet the Super Ultra-Low Emissions Vehicle (SULEV) standard, which is over 80% cleaner with respect to smog-forming emissions than the average 2007 model year vehicle; it must produce zero gasoline evaporative emissions, virtually eliminating the escape of fuel vapor from the vehicle's fuel system -- a major source of smog-forming emissions; and the manufacturer must provide warranty coverage to ensure that the vehicle will meet PZEV requirements for an extended lifetime of 15 years or 150,000 miles.

"Hybrids are widely recognized by the public, but not all hybrids meet PZEV standards, and some non-hybrid PZEV vehicles such as the Ford Focus are consequently cleaner," said Jerry Martin, Director of Communications for the California Air Resources Board. "PZEV-certified vehicles are the cleanest mass-produced vehicles available and represent the most attainable avenue to improve air quality because they are generally more affordable. It is encouraging to see Ford take this step in raising the level of awareness of its benefits."

The Focus' badge will feature Ford's "green-leaf highway" icon followed by the prominent letters PZEV over the words "Partial Zero Emissions Vehicle." This resembles the badge on Ford's hybrid vehicles and reinforces that the Focus is a "green" car that meets tailpipe and evaporative emissions standards equivalent to the best hybrid vehicles.

"Our 'road and leaf' logo is a status symbol for Ford hybrid owners, and we are confident that it will also be a badge of pride for Ford Focus owners who can point to the wisdom of their purchase decision," stated Dewsnap. "It's not just about selling more Focus models. The PZEV badge says its owner is making a significant contribution to reducing emissions. As the PZEV badge appears on thousands of Focuses across the state, we also hope to raise public awareness of what PZEV is and why it should be sought out by consumers. We offer PZEV on other cars, including the 4-cylinder automatic transmission models of the new Ford Fusion and Mercury Milan, but the Focus is our highest volume PZEV car and we have chosen it as a billboard to raise awareness of PZEV."

The PZEV Focus has a base price of $14,075 and comes in four body styles to fit differing lifestyles: three-door or five-door hatchback, sedan and wagon. It features a super-clean 130-horsepower engine that is cleaner and more fuel-efficient than some of the competition's hybrid gas-electric vehicles. For further peace of mind, the 2007 Ford Focus comes standard with a 5 year/100,000 mile powertrain Extended Service Plan warranty in addition to the 15 year/150,000 mile warranty on its emissions system.

The California Air Resources Board estimates there are roughly 500,000 certified PZEV's on California roads today. Ford has sold 90,000 Focus PZEVs in California since its debut in 2003.

PZEV Facts

* Grilling one hamburger emits more hydrocarbon emissions than a Focus PZEV would on a three hour drive (about 180 miles).

* A Focus PZEV would have to be driven more than 2,100 miles, or five trips between Los Angeles and San Francisco, to equal the emissions produced by the leading 5.4 horsepower lawn mower in just one hour of use.

* The Focus PZEV is so clean, it would take 330 of them running at the same time to equal the smog-forming emissions of one typical 1971 car, the first California emission controlled vehicle.

Focus Value

* Ford Focus PZEV produces the same low level of smog-forming emissions as the top selling hybrid car for about half the price.

* Ford Focus PZEV is the only vehicle of its kind with fuel economy of up to 37 miles per gallon and a 5 year/100,000 mile powertrain Extended Service Plan standard.

* The 2007 PZEV 2.0-liter manual transmission Focus increased its estimated highway fuel-economy by 3 miles per gallon over the 2006 model.

* Ford Motor Company is the PZEV leader in California, offering the most models with PZEV certification, including vehicles from Ford, Mercury, Volvo and Mazda.

* Ford Focus PZEV is a smart choice for an affordable "green" vehicle. Visit http://www.fordvehicles.com/ for information on pricing and incentives.

Posted by Frank at 08:42 AM | Comments (0)

Ford doubles Russian car sales

MOSCOW -- U.S. carmaker Ford's car sales in Russia will double to an estimated 120,000 vehicles in 2006, half of them produced locally, the head of the Russian unit Henrik Nenzen said on Wednesday.

Foreign car sales in Russia have been booming over the past five years as incomes rise amid record world prices for Russia's main export commodities of oil, gas and metals.

Ford is the market leader in Russia as it became the first foreign company to open a large plant in the country near the western city of St Petersburg. But as demand for its cars rises it has to import vehicles from abroad for domestic sale.

Link.

Posted by Frank at 08:38 AM | Comments (0)

Report -- Toyota selling high-tech phones to integrate with navigation, music systems

TOKYO -- Toyota Motor Corp. said on Wednesday it has developed a mobile phone with KDDI Corp. that will make it easier for drivers in Japan to use its car navigation and other services.

The phone, called "TiMO", will go on sale at the end of October and will be sold only at the automaker's 7,500 outlets in Japan, the companies said in a statement.

Toyota has been working closely with KDDI, in which the auto maker has an 11 percent stake, to develop new services that link cars and telecom networks.

Link.

Posted by Frank at 08:36 AM | Comments (0)

Nissan launches luxury Infiniti brand in Russia

Infiniti Brand Launched in Russia at the Moscow International Motor Show

FX and M Debuted, Future Product Range Disclosed, New European Infiniti Headquarters to be Located in Switzerland

Infiniti, the luxury division of Nissan, celebrated its official launch in Russia today at the Moscow International Motor Show. The initial line-up of Infiniti vehicles, which go on sale this fall, includes the sporty crossover FX and the M luxury performance sedan, both offered in 3.5l V6 and 4.5l V8 versions and available at dealerships in Moscow and St.Petersburg.

Infiniti also disclosed its future Russian product line-up including the G35 sport sedan and QX56 full-size SUV and provided a hint at the future with the Infiniti Coupe Concept. During its press conference, Infiniti also announced its new European headquarters would be established in Switzerland.

Infiniti's entry into the Russian market is part of the global expansion of the brand as part of the company's three-year plan called NISSAN Value Up. Launched in the US and Canada in 1989, Infiniti is currently sold across North America, Taiwan, Korea and the Middle East. Further launches of the Infiniti brand are planned for China and Ukraine in 2007.

"Today, we celebrate Infiniti's expanding presence as a globally recognised luxury brand, a brand that offers a unique combination of serenity, silky design and driving pleasure," said Carlos Tavares, Executive Vice President, Product Planning and Corporate Strategy, Nissan Motor Co. "We believe that in Russia, as in other Infiniti markets, our customers will be those looking for this new, very personal style of luxury and respectful treatment," continued Tavares.

Infiniti also disclosed details about the future Infiniti product range in Russia. "In the course of 2007, the Infiniti FX crossover and M luxury performance sedan will be joined in dealer showrooms by two additional products: the all-new G35 sport sedan and the QX56 full-size luxury SUV," Tavares added. The range of products on stage at the Moscow International Motor Show was completed by the Infiniti Coupe Concept, "A hint at the future embracing the continuous advancement of Infiniti design with a unique combination of passion, imagination and creativity," said Tavares.

At launch this fall, Infiniti will be supported by a dedicated sales and service network consisting of two dealerships in Moscow and one in St. Petersburg. The dealer showrooms will incorporate the new Infiniti Retail Environment Design Initiative (IREDI) design standards, a dynamic global dealership design standard for Infiniti retailers around the world. The IREDI program is one of the key pillars of the Total Ownership Experience (TOE), a customer-centric philosophy dedicated to building lasting relationships that go beyond product and embraces Japanese luxury.

Infiniti also announced the establishment of a regional headquarters for Infiniti Europe operations to be located in Rolle, Vaud canton in Switzerland, "a natural home of luxury brands in Europe," noted Tavares. Infiniti will be distributed in Europe through a dedicated sales and service network that will begin operations during 2008.

Posted by Frank at 08:34 AM | Comments (0)

Kansas State Fair Goers Get Early Look at 2007 Toyota Tundra

First Kansas Showing of Prototype Pickup

Visitors to the Kansas State Fair will get a sneak preview of the 2007 Toyota Tundra pickup truck September 8, 9 and 10, when a prototype Tundra is on display during the fair's opening weekend.

"This will be the first and only public showing of the Tundra prototype in Kansas," said Richard Simonetti, general manager of Toyota Motor Sales, U.S.A.'s Kansas City Region. "We're pleased that Kansas State Fair goers will have the opportunity to see the new Tundra nearly half a year in advance of its introduction."

The full-size Tundra will be the largest, most powerful pickup truck ever offered by Toyota when it goes on sale in February 2007. The new Tundra is a true American truck that will set a new benchmark in the full-size truck segment. Development of the Tundra was spearheaded by Toyota's U.S. design and engineering facilities and the truck will be built at Toyota plants in Princeton, Indiana and San Antonio, Texas.

The new Tundra has been super-sized in every metric of comparison with the vehicle it replaces. Its all-new, full-size platform will feature a significantly expanded wheelbase, an increase of 10 inches in overall length, nearly five inches in height and four inches in width. The new Tundra will come in three cab configurations and offer a choice of three engines, including a new 5.7-liter V8 capable of towing over 10,000 pounds.

Posted by Frank at 08:30 AM | Comments (0)

New Subaru dealership for Pensacola, Florida

Grand Opening Ceremony for Eddie Mercer Subaru in Pensacola

Join executives from Subaru of America, Inc., local government representatives, and Eddie Mercer for the grand opening ceremony of the new Eddie Mercer Subaru dealership in Pensacola. The event kicks off a weekend-long customer event that is free and open to the public beginning Friday, Sept. 1.

The event starts Thursday, August 31st at 3:30 p.m. at Eddie Mercer Subaru, 7050 Pensacola Blvd., Pensacola, FL 32504, call 850-438-2227 for more info.

For nearly 20 years Eddie Mercer has been a trusted name for customers on the emerald coast. Eddie Mercer has built a reputation being dedicated to serving all the automotive needs of his customers by providing courteous and honest service.

Subaru Sales
Subaru sales in the U.S. are on track to achieve another all-time record in 2006, bettering the more than 196,002 vehicles sold in the U.S. in 2005. The Subaru brand has gained traction in Sunbelt markets like Florida with the success of the new B9 Tribeca as well as the popularity of its driving performance products such as the Subaru Impreza WRX and Legacy 2.5 GT Sedan.

Posted by Frank at 08:25 AM | Comments (0)

Toyota Promotes Jim Farley to Group Vice President

Toyota Motor Sales, (TMS) U.S.A. Inc. today announced the promotion of Jim Farley to group vice president of marketing and corporate officer. In this role Farley has responsibility for all Toyota Division market planning, advertising, merchandising, sales promotion, incentives and Internet activities. Previously, Farley was vice president of marketing for Toyota Division. He will continue to report to TMS Executive Vice President Jim Lentz.

Farley joined Toyota in 1990 in the strategic-planning department. Since then, he has held a wide range of positions including Lexus product planner, manager of truck product planning, manager truck series marketing and national advertising manager. Farley also held the position of general manager of product management for Toyota Europe. He was involved with field sales operations as Central Area manager for the Lexus Division and more recently, Farley was corporate manager of Scion.

He assumed leadership of the Toyota Marketing Division after the successful launch of the Scion brand across the United States and has brought an innovative approach to Toyota Marketing, developed as part of the Scion marketing model. His strategic leadership and operational experience will be directed toward the successful launch of the all-new Toyota Tundra.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of over 1,400 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports, and research and development.

Posted by Frank at 08:24 AM | Comments (0)

J.D. Power to Release Automotive Environmental Index on August 31

Just before holiday travelers head out for the long Labor Day weekend, J.D. Power and Associates will announce the results of the 2006 Alternative Powertrain Study, which for the first time also includes an Automotive Environmental Index (AEI).

J.D. Power and Associates will release the results at 8 a.m. EDT on Thursday, Aug. 31.

The Alternative Powertrain Study examines consumer perceptions regarding hybrid, diesel and flexible fuel vehicles. The AEI is a combination of technical information and consumer-reported data. The AEI combines Environmental Protection Agency data and voice-of-the-customer responses on fuel economy, air pollution scores and greenhouse gas emissions.

Posted by Frank at 08:23 AM | Comments (0)

Chrysler bringing on the zero percent paper

The Chrysler Group is ending its employee-discounts-for-all-buyers promotion, which failed to stoke summer sales, and replacing it with offer of zero percent financing for up to six years on all 2006 models.

The new discount plan, which starts Friday, could help Chrysler dealers sell 2006 cars and trucks that have sat on lots for months and make room for 2007 models, which some dealers are not ordering because they're saddled with too many 2006 models.

Link.

Posted by Frank at 08:22 AM | Comments (0)

August 29, 2006

Video: Chrysler steps up to show the ugly truth about drunk driving

With an estimated 30 percent of all teen traffic fatalities related to alcohol, underage drinking and driving remains a top concern throughout the world.

To help raise awareness of this issue, officials from the Chrysler Group and Mothers Against Drunk Driving (MADD) have created a photo exhibit – After the Crash – that educates parents and teenagers about the dangers of mixing alcohol with driving.

The pictorial display, which features the work of Pulitzer and Fulbright finalist Jeffrey Lamont Brown, depicts the lives of 10 families affected by underage drinking and driving. Starting on Sept.1, the exhibit will travel to 10 cities throughout the U.S., starting in Troy, MI.

Posted by Frank at 09:36 PM | Comments (0)

SUVs don't kill people

crazy-ass road ragers kill people

SAN FRANCISCO -- As many as 14 people were injured this afternoon by a motorist who drove around San Francisco running them down before he was arrested, authorities said.

Seven of those injured were in critical condition, police and firefighters said.

Authorities have identified the man who was arrested as Omeed Aziz Popal, who has addresses in Ceres (Stanislaus County) and Fremont.

Authorities said they believe Popal was the same driver who ran over and killed a 55-year-old man walking in a bicycle lane in Fremont, at Fremont Boulevard near Ferry Lane, just after noon. That crash scene is just blocks from Popal's Fremont address, where he had most recently been living.

Link.

Posted by Frank at 08:30 PM | Comments (0)

More Toy Hummers!

Exclusive Rod Hall Toy Available at HUMMER Dealerships

DETROIT – Following on the heels of the successful McDonald’s Happy Meal- HUMMER promotion in August, HUMMER is offering a ninth, exclusive Team HUMMER Rod Hall Toy at HUMMER dealerships nationwide.

The toy, modeled after off-road racing legend Rod Hall’s Team HUMMER H3, will be available at participating HUMMER dealers beginning September 5. HUMMER will produce only 250,000 of the unique H3 toy to offer through its 173 dealers.

The Team HUMMER H3 was introduced at the Best in the Desert Racing Association’s 2005 Vegas to Reno race, and has won the mini SUV stock class in every race it has entered since, including the 2005 Baja 1000 and 2006 Baja 500.

With 17 class wins, Rod Hall today remains the only person to have competed in every Baja 1000 race in its 38-year history.

More information about the HUMMER Happy Meal and Mighty Kids Meal toys, the exclusive Team HUMMER H3 toy, as well as games, downloadable activities and more are available at www.HUMMERkids.com.

About Team HUMMER

Team HUMMER was founded by legendary racer Rod Hall in 1993. Since then, Rod and his sons Josh and Chad have compiled 10 class wins at the Baja 1000; 43 podium finishes in the Best in the Desert (BitD) Racing Association series; and five BitD class championships. Team HUMMER competes with the H1 Alpha, H2 and H3 in the stock class, which features production-based vehicles with stock frames, stock suspension designs and production-based engines. For more information about Team HUMMER, visit www.rodhallracing.

Posted by Frank at 02:19 PM | Comments (0)

Team HUMMER Continues Winning

Josh Hall dominates production classes at Vegas to Reno with the HUMMER H2

DETROIT – Heading into the 10 th Anniversary running of Best in the Desert’s Vegas to Reno race, Team HUMMER sought to extend its 13-race streak of placing a HUMMER on top of the podium. Josh Hall, along with co-riders Thad Stump, GM Racing development engineer and Sam Cothrun, achieved that goal and more as the No. 4101 H2 they piloted was the first production class vehicle across the finish line.

“The H2 is a natural performer in races like Vegas to Reno, where the course is marked with dangerously deep silt-beds, technical rocky sections and high-speed straight-aways,” said Hall. “Combine the H2’s performance with the support of the Team HUMMER crew, and the H2 is difficult to beat.”

Hall finished the 584-mile course in 12:09:40 hours, averaging a speed of nearly 49 mph. In addition to defeating every other production class vehicle by at least 50 minutes, Hall finished 23 of 119 car and truck entries, besting a number of modified trucks and buggies. The 2006 victory marks Hall’s third consecutive class victory at the Vegas to Reno race.

Billed as the longest off-road race in the United States, Vegas to Reno also proved to be a learning experience for Team HUMMERs’ other two vehicles.

The No. 3111 H3 entered the Vegas to Reno following its class victory at the SCORE Baja 500 and looking to extend its four-race winning streak in the pure stock mini SUV class. Unfortunately, the H3 experienced an engine failure at the 60-mile mark, ending the truck’s race and winning streak.

“We’d put the H3’s engine through the paces, running it to class victories at three other races, including the nearly 18-hour, 2006 Baja 500,” said Rod Hall, Team HUMMER owner and H3 pilot. “We’ll get a new engine in the H3, break it in at the upcoming Las Vegas 300 and be ready to defend our 2005 class victory at the Baja 1000.”

The No. 8102 Team HUMMER H1 Alpha also experienced difficulties in its second-ever race. After 315 miles, the H1’s radiator mounts broke, causing driver Chad Hall to exit the race.

“Unlike many of the other trucks in the stock full class, this is the first time anyone has built and raced an H1 Alpha, so we’re breaking new ground when it comes to this race truck,” said Chad Hall, six-time Baja 1000 winner. “It’s an extremely fast truck and will be difficult to beat once we get it fully tuned.”

Team HUMMER’s next stop is the Best in the Desert Racing Association “Las Vegas 300”, October 14, 2006.

Posted by Frank at 02:13 PM | Comments (0)

Saab Love Affair Goes for Miles, and Miles, and Miles...

Lake George, N.Y. -- The affair began in 1966 ... it's still running strong 40 years later. Insurance and financial sales may be his trade, but Saab enthusiast and owner Peter Gilbert certainly has Saab blue-blood coursing through his veins. The Swedish automotive brand has been his transport of choice since 1967 after being smitten by the Saab's rally victories with famed driver Erik Carlsson. Since, he has owned several Saabs.

British by birth, cheese-head by home address, Gilbert and his current vehicle - a 1989 grey Saab 900 SPG - reached a milestone in their 17-year relationship - 1 million miles. This milestone took place and was celebrated at the 2006 Saab Owners Convention, held this year at the Roaring Brook Ranch, Lake George, N.Y. in the world-famous Adirondack region. Saab USA General Manager Jay Spenchian was the first to congratulate Gilbert and his SPG on the occasion.

Gilbert attributes his current vehicle's longevity, other than being a Saab, to "maintenance and rigorous fluid replacement." The '89 SPG and Gilbert share many a fond memory, including reaching 135 mph on the straight-away at the Road America course at Elkhart Lake, Wis.; coming into involuntary contact with at least eight Wisconsin deer; and using the equivalent of two tanker trucks of fuel over the course of their relationship.

As for the couple's future? Gilbert plans to finally let the tried and true Saab 900 SPG relax. "I plan to retire the car to The Wisconsin Auto Museum," Gilbert said. "The museum is in Hartford, which is not too far from me - that means I can visit my dear friend any time."

Posted by Frank at 02:09 PM | Comments (0)

Subaru extend partnership agreement with Nordica

Sube just can't get enough of those snow bunnies

Nordica USA and Subaru of America have announced the expansion and extension of their corporate partnership. The agreement designates Subaru as the “official vehicle of Nordica” and Nordica as the “official ski and boot of Subaru” through 2009.

The new agreement is based on the brands’ successful three-year partnership.

“Over the past three seasons, we have grown a very productive relationship with Subaru,” said Andy Knittle, CEO of Nordica USA. “We have expanded the scope of our on-snow promotional grass-roots efforts and this new agreement will set the stage for continued consumer-event growth.”

“Subaru has a very long history of supporting snowsports,” said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. “Our strategic partnership with Nordica demonstrates our clear commitment to the sport, the organization and ultimately to the active lifestyles so many of our customers avidly enjoy.”

The new agreement is highlighted by the continuation of the very successful Subaru-Nordica Service Team, Nordica’s continued support of the Subaru Master the Mountain tour and extension of co-branding to the Nordica sales force that will allow for co-marketing in every ski market in the United States.

For additional information about the Subaru Master the Mountain program and other active lifestyle events, go to www.outdoorlife.subaru.com. For additional information regarding Subaru, go to www.media.subaru.com.

Posted by Frank at 12:55 PM | Comments (0)

Scion extends reach into cybergames

Scion just became first automaker to run a campaign in Second Life, releasing virtual cars in the popular metaverse. Toyota's progressive brand announced the initiative at the Second Life Community Convention in San Francisco.

While a real-world version of the boxy Scion xB was driven around a parking lot near the convention center, silver virtual models were dropped at various points in Second Life for residents to drive. A full launch will follow in October, when SL citizens will be able to customize Scion models. Makes sense, considering Scion already lets buyers do a fair amount of customization on real-world cars. For images of Scion's launch in Second Life, see intellagirl's coverage of the event. (Thanks to Cyrus Huffhines at Millions of Us for lending us an xB!)

Second Life is only accessible for people over 18, so Scion also launched in Whyville, a virtual world for teenagers. Residents of Whyville can buy a Scion with clams (the local currency), customize the car and drive their friends around. Since Whyville has an educational slant, teaching kids about everything from science to money management, members can take out a virtual loan through the site's Club Scion and Toyota Financial Services. Scion launched in Whyville in May and over 1,200 Scions have been purchased since.

via http://www.springwise.com.

Posted by Frank at 12:52 PM | Comments (0)

Hyundai dealer screws elderly man for $50

This one should make the corporate types at Hyundai cringe.

An Indiana Hyundai dealer ran a promotion for fifty bucks of free gas. An old codger went to get it, and let's face it, he was just using up his ample free time to freeload.

Then the dealer gave him the runaround, and is stringing him along, ten bucks at a time.

Now a local newspaper columnist ran the story.

And now we're repeating it.

Bad for Hyundai corporate, which has literally spent billions of dollars in America, trying to build a brand -- when a cheesedick car dealer pulls a stunt like this. For fifty bucks.

Link.

Posted by Frank at 12:39 PM | Comments (0)

August 28, 2006

Critic takes on Ford's Freestyle ad

The Spot: A family drives through some gorgeous hills and along a pretty coastline, making picturesque stops at a roadside farm stand and a beach. "The Ford Freestyle crossover," says the voiceover. "More than 500 miles on a tank of gas." Then the SUV pulls to a stop in front of a housing complex, where the dad gets out with his luggage. "Thanks for inviting me this weekend," he says to the mom. He hugs his kids, they say their goodbyes ("See you next week"), and the SUV drives off—leaving Dad by his lonesome. "Bold moves. They happen every day," concludes the announcer.

This is perhaps the weirdest commercial I've covered in this column. It is a freakish mash-up, blending a classically boring car ad with a bizarre stab at social commentary. I can't for the life of me see what Ford hopes to achieve here.

The ad begins with ho-hum familiarity. The stock shots of the smiling family; the artfully filmed vehicle; the announcer's cheerful pitch about fuel efficiency. We're waiting for the lease/buy figures to pop up on screen when … BAM! With no warning, we find ourselves in the grip of a stern domestic drama. The music goes quiet. Dad gazes wistfully at mom, thanking her for this time with his kids. Mom looks back with wet eyes, barely able to muster a reply. The camera pulls out and we see Dad standing alone, with his sad little duffel bag, in front of what one reader termed the "Recent Divorcé Condo Complex." And we're left wondering: Why did this SUV ad turn into Kramer vs. Kramer?

Link.

Posted by Frank at 10:41 AM | Comments (0)

GM's new turbo diesel

High-efficiency V-8 scheduled for pickup trucks under 8,600 pounds Gross Vehicle Weight

MILFORD, Mich. - General Motors Corp. will introduce a new V-8 turbo-diesel that improves engine fuel efficiency by 25 percent for North American light duty trucks after 2009.

The premium V-8 diesel is expected to deliver class-leading torque, power and refinement while maintaining a significant fuel efficiency advantage over comparable output gasoline engines.

The new dual-overhead cam, four-valve V-8 diesel engine will fit within the same space as a small-block V-8 gasoline engine. This compact size is made possible by using an integrated air system and narrow block.

"This new GM light duty diesel is expected to become a favorite among customers who require excellent towing ability and fuel efficiency," said Tom Stephens, group vice president, GM Powertrain. "It will meet the stringent 2010 emissions standards, and it will be compliant in all 50 states, making it one of the cleanest diesel vehicles ever produced."

Environmental benefits of the new engine include a 13-percent reduction in CO2 versus gasoline engines, and at least a 90-percent reduction in particulates and NOx compared to diesel vehicles today. This will be GM's first engine to use a NOx after-treatment system with a diesel particulate filter to help achieve the Tier 2 Bin 5 and LEV 2 emissions standards.

Technical highlights of the engine include aluminum cylinder heads with integrated manifolding, compacted graphite iron (CGI) block for a strong engine base and fracture-split main bearing caps and connecting rods for a precise fit. A high-pressure, common-rail fuel system is used, which has the ability to inject fuel five times per combustion event to control noise and emissions.

GM (Opel, Saab, Vauxhall, GMDAT, Isuzu and Suzuki) currently offers 17 diesel engine variants in 45 vehicle lines around the world. GM sells more than one million diesel engines annually, with products that offer a range of choices from the 1.3L four-cylinder diesel engine sold in the Opel Agila and Corsa, up to the 6.6L V-8 Duramax diesel sold in full-size vans, heavy duty pickups and medium duty trucks in the U.S.

GM introduced the Duramax diesel 6.6L V-8 in the U.S. in the 2001 model year and since then, customer enthusiasm for this heavy duty diesel has been outstanding.

Posted by Frank at 09:52 AM | Comments (0)

Marc Ecko to design two super-modified Nissan SUVs

Fashion Visionary and Street-smart Automotive Brand Forge Partnership Creating the Ultimate in Style

Today, the Nissan division of Nissan North America, Inc. (NNA) and lifestyle fashion visionary Marc Ecko, announced a unique strategic partnership blending the world of fashion and automotive design. The announcement was made at the MAGIC men's apparel and accessories trade show in Las Vegas and the partnership will allow each brand to retain their individuality while expanding their audience and reach.

"Both the Nissan Pathfinder and Nissan Armada are known for their power, style and energy, which is also characteristic of Marc Ecko's creative artistry and compelling vision," said Jan Thompson, vice president of marketing, NNA. "His design will bring together two great brands that already have an established relationship with street culture, making it a natural and ideal fit."

To celebrate the partnership, Mr. Ecko will modify two of Nissan's most popular SUVs -- the Nissan Pathfinder and Nissan Armada -- giving each a hip, new design inspired by his *ecko unltd. and Cut & Sew clothing lines. The two one-of-a-kind vehicles will be displayed at events across the country following a special unveiling in October in New York.

"Side by side, these two vehicles share a design heritage, yet each has its own distinct character," said Mr. Ecko. "My goal is to take that character to the next level and to express the vehicles' individuality through bold, original design and superior execution."

The *ecko unltd. Nissan Pathfinder

Bearing in mind *ecko unltd.'s street-smart swagger, the Nissan Pathfinder customized by Marc Ecko takes a vehicle that loves to get a little dirty and gives it an "old school" twist.

* The exterior: smoothed wheel wells, a modified grill highlighted by the

Nissan badge, and a custom black and grey camouflage paint job offset
by safety orange detailing.

* The interior: driver and passenger seats are given a 1960s redesign,
with Eames-inspired molded wood backs and seamless black leather;
safety orange is once again introduced through a glossy center console
and accent molding, while extra touches include a matching wood
steering wheel and a hand molded fiberglass subwoofer enclosure.

The Cut & Sew Nissan Armada

Sophisticated yet keeping with Cut & Sew's fashion-forward designs, the Nissan Armada customized by Marc Ecko retains the muscularity of the vehicle's original look, while adding a dose of irreverence and edginess.

* The exterior: a cream Landau roof, custom moonbaby-inspired hubs,
white-wall tires and safety orange side panels.

* The interior: cream and tan calfskin with heavy contrast stitching on
the steering wheel, door panels and dashboard, a briefcase-inspired
glove box and encased subwoofer enclosure with heavy duty straps and
buckles; other special features include roadster-style gauges, metal
gas and brake pedals, and a wireless communications system.

In addition to the two custom vehicles, Mr. Ecko will also create limited edition, co-branded hooded jackets, woven button-downs, t-shirts, leather key chains and other items that will be given away at events and sold online through http://www.nissan.eckounltd.com/. Proceeds from these sales will benefit Sweat Equity Enterprises, a nonprofit organization that empowers young people to learn professional design and technology skills while working behind the scenes in leading design companies.

The new collaboration is tagged "SHIFT_unltd.," which visually unites the two brands into one partnership.

"SHIFT_ is not just a tagline for Nissan," said Thompson. "Every Nissan employee is tasked to 'shift' the way we work, the way we approach our products and the way we market them. This program exemplifies the premise of SHIFT_."

Following the announcement at MAGIC, there will also be three in-market events in New York, Chicago and Atlanta. In addition to unveiling the customized Nissan vehicles at the New York event, each invite-only affair will feature a Nissan and Marc Ecko fashion show and provide consumers with an urban, red carpet experience.

For more information, please visit http://www.nissan.eckounltd.com/.

Posted by Frank at 09:45 AM | Comments (0)

Stolen Corvette Returned After 37 Years

Fully Restored 'Vette Unveiled at Corvette Show in Carlisle, PA

In January of 2006, Alan Poster was stunned when authorities notified him that his stolen Corvette had been recovered ... 37 years after it disappeared from a parking garage in New York City.

On August 25, 2006, Poster unveiled his fully restored 1968 Corvette during Corvettes at Carlisle, one of the nation's premiere Corvette shows. With $15,000 in donated parts from CorvetteAmerica.com and work done by restoration shop California Classics, the car, now dubbed "Reunion Blues" by Poster, is being rolled out in its newly restored glory. Poster is planning to use his now famous car to promote worthy causes. Photos for the media are available at: http://www.lindberggrp.com/corvette.

As a 26-year-old in the late 1960s, Poster indulged himself by buying a brand new blue Corvette for $6,000. Three months later, in January 1969, it was stolen from a parking garage in Manhattan, and since he was unable to afford theft insurance -- Poster lost the car and his $6,000. He never imagined he would see his car again.

In January of 2006, authorities notified Poster that the car had turned up in Long Beach, California. Apparently, an American collector was selling the car to a buyer in Sweden when a routine Customs check flagged the vehicle as stolen. The collector isn't suspected of any wrongdoing, and nobody knows where the car had been or how many hands it had passed through.

With the help of the California Highway Patrol, the Customs Service and the New York Police Department, the car has been returned to Poster.

"This is definitely a miracle," said Poster. "Because in speaking to the police, the odds of them finding me were a million to one."

The car Poster paid $6000 for in 1968, is now worth anywhere from $20,000 to $60,000 today, according to a Florida classic Corvette dealer.

Posted by Frank at 09:31 AM | Comments (0)

Lexus licks [tennis] balls

Lexus Creates Homage to Tennis Balls

New US Open Ad Campaign Celebrates the Tennis Ball's Pursuit of Perfection and What Happens to the 99.98 Percent of Tennis Balls That Never Make It to the US Open

Lexus today announced the debut of a new advertising campaign titled "Life of a Ball." The print and broadcast campaign takes a humorous look through the eyes of a tennis ball as it pursues the ultimate tennis ball status -- US Open play. Lexus created the campaign to celebrate its role as Official Vehicle of the 2006 US Open and Presenting Sponsor of the US Open Men's Singles Championship.

"The US Open is an exciting and important sponsorship for Lexus, and we want to create an impactful experience for fans watching live at the matches or from home," said Deborah Meyer, vice president, marketing, Lexus. "The ad campaign showcases Lexus' lighter side as we take a tongue-in-cheek look at the struggles a tennis ball goes through to reach the ultimate game -- a US Open match. Through the eyes of a tennis ball, we are able to communicate the shared values between Lexus and US Open play -- the pursuit of perfection."

The campaign features a four-page program advertisement and a two-page Sports Illustrated Select gatefold. The ads feature the headline "What Becomes of the 99.98% of Tennis Balls that Never Make it to the US Open" and showcases the many personalities of a tennis ball. Personalities include "The Humanitarian," the tennis balls on the bottom of a walker; "The Sucker," the dog's chew toy; "The Drifter," the tennis ball as antennae ornament; and "The Masochist," the tennis ball door stop.

In addition to the two print pieces, Lexus created two broadcast advertisements featuring the personalities. The first spot, "Where Next," opens in Arthur Ashe Stadium during a tennis match. The voiceover states, "The lifespan of a US Open ball is nine short games. So where do they go from there?" As the spot progresses, it shows different paths the balls take -- a doorstop cut in half, a juggler's props for charity work and, finally, the perfect retirement: the opportunity to serve as a hanging parking guide in the garage of a Lexus LS.

The second spot, titled "Greatness," follows the pursuit of perfection for a tennis ball. The voiceover states "Failure is inevitable for some. Those lost souls who never even dare to hope. Others may rise to mediocrity. Plagued by an instinctual yearning for something more. The vast majority, of course, will comfortably occupy the middle of the road. While a truly elite few will rise to greatness." The spot features tennis balls striving to achieve that greatness -- the tennis ball over the tow hitch of a trailer, the dirty ball in a field, the ball on a walker and the dog chew toy. Finally, the spot shows greatness with the ball being served by tennis star Andy Roddick. It closes with a tennis ball sporting a Lexus logo and states "Pursue Perfection."

The broadcast spots began airing on Aug. 21 on the Tennis Channel and on Aug. 26 on CBS and Aug. 28 on USA Network. Additional web-only spots will run on PursuePerfection.net. The spots look deeper into the personality of the tennis balls: "Tow Hitch," "Door Stop" and "Lawnmower."

Additional US Open sponsorship elements include the first-ever awarding of a hybrid vehicle, the GS 450h, to the Men's Singles Champion and PursuePerfection.net, a web site dedicated to Lexus' sponsorship of the US Open and several on-site programs and activities. As a US Open exclusive, the automaker created the Lexus Insider Alert, a cell phone application that alerts attendees to Lexus activities on-site and provides audio tours of Lexus vehicles at the displays. Additionally, Lexus will have giveaways throughout the event, including Lexus antennae balls that can be redeemed for additional prizes, Lexus mint tins and Lexus hats.

Posted by Frank at 09:27 AM | Comments (0)

XM radio catches a break from the FCC

A Federal Communications Commission decision last week cleared XM Satellite Radio Holdings Inc. to resume production of three popular handheld radio devices, alleviating one of a number of problems that bedeviled the company this year and dragged down its stock.

Link.

Posted by Frank at 09:25 AM | Comments (0)

Californians trading cars for Vespas

High gas prices over the summer have led many drivers to alter their lifestyles – from buying vehicles that get better mileage to going on shorter driving trips.

Chris Hamilton, 28, of Ladera Ranch plans on driving to Temecula and San Diego during the Labor Day holiday, trips that will be more bearable because of a vehicle swap he made six months ago. The computer systems engineer is still hesitant to take an annual trip to San Francisco because of the gas spike.

To appease the money spent on gas, the former Dodge Ram 1500 owner bought a Mini Cooper. The swap has doubled the gas mileage he can eke out of the significantly smaller car.

Link.

Posted by Frank at 09:09 AM | Comments (0)

Pontiac marketing G5 exclusively online

DETROIT (AdAge.com) -- Every one of Pontiac's marketing dollars to introduce its sporty G5 coupe is being spent online.

It's "a radical experiment," said Mark-Hans Richer, Pontiac's marketing director, conceding the effort won't generate as much awareness as TV and other traditional mass media. But it's a calculated risk, because Pontiac is targeting mostly younger men for the niche model. "We know where the bull's-eye is," he added, "so it's easier."

Link.

Posted by Frank at 09:01 AM | Comments (0)

Retiree building 'woody' style electric carts

Rod Wilson could turn his hobby into a bustling business, but the Oceanside resident prefers to just have a good time with art.

Since January, Wilson’s hobby has been converting electric golf carts into woodies in his garage. Although he does it for pleasure, Wilson sells his woodies to friends and to others through word of mouth.

The $6,000 price tag hasn’t stopped people from purchasing the woodies.

Wilson already has sold eight, and six people are waiting for him to build them one.

Link.

Posted by Frank at 08:58 AM | Comments (0)

Gas prices headed down?

NEW YORK - U.S. retail gasoline prices last week fell to their lowest level since early April, a survey said Sunday.

The average price for self-serve, regular unleaded gas in the United States was $2.8714 a gallon on Aug. 25, a 15.42 cent decline off a record high two weeks ago, according to a survey edited by industry analyst Trilby Lundberg.

Link.

Posted by Frank at 08:25 AM | Comments (0)

Brothers busted for DWI after hitting each other

Two brothers, who are accused of driving drunk in separate cars, early Saturday crashed into each other at an intersection less than a mile away from the Brentwood home they share, Suffolk police said.

At about 4:10 a.m. Saturday, a neighbor, hearing a loud crash, called police to the intersection of Plunkett Street and Radcliff Drive, police said. David Murphy, 22, of 25 Kaymac St. in Brentwood, had been driving a 2006 Volkswagen west on Plunkett Street while his brother, Michael Murphy, 21, of the same address, was driving a 1998 Volkswagen north on Radcliff Drive. Michael Murphy ran through a stop sign at the intersection, police said, and struck his brother's car on the passenger side.

Link.

Posted by Frank at 07:48 AM | Comments (0)

Robert E. Rubin Resigns from Ford Board of Directors

- Cites Citigroup's Multi-faceted Relationship with Ford

- Bill Ford praises Rubin's contributions

Ford Motor Company announced today that Robert E. Rubin, director, chairman of the Executive Committee and member of the Office of the Chairman of Citigroup Inc., has resigned from the Ford Board of Directors. Mr. Rubin joined the board in 2000.

In a letter to Bill Ford, Mr. Rubin said: "As the Board undertakes its upcoming review of strategic options, Citigroup's multi-faceted relationship with Ford could raise a question whether my relationship with Ford and Citigroup creates an appearance of conflict. Although no conflict currently exists and while I would have liked to remain involved, I have with great regret concluded that I should resign from the Board at this time."

Commenting on the announcement, Chairman and Chief Executive Officer Bill Ford said: "I greatly appreciate the many valuable contributions Bob has made to Ford Motor Company during his six-year tenure. He brought strategic thinking to every situation and has been a wise and generous counselor to me and to the company. However, I understand and respect Bob's prudent decision to resign as we continue to explore future strategic options."

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and more than 100 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive- related services include Ford Motor Credit Company.

Posted by Frank at 05:33 AM | Comments (0)

August 27, 2006

Coors scion takes his DUI medicine

GOLDEN, Colorado -- Beer executive Pete Coors pleaded guilty Friday to driving while impaired, a lesser charge than the DUI count filed against him after his May arrest, and was sentenced to 24 hours of community service.

The judge suspended a $200 fine, but ordered Coors to participate on a panel sponsored by Mothers Against Drunk Driving and to go through alcohol education courses. Coors' driver's license also was suspended for three months from the date of his arrest.

Link.

Posted by Frank at 12:27 PM | Comments (0)

August 25, 2006

Gil, Honda's Element-al crab, has a MySpace page

And he's putting the pinch on to get his job back

Gil, the single-minded crab used in a Honda Element commerical, has been deployed to increase the viralityy of his existence.

He has a MySpace page, as well as a petition to help him get his job as an Element pitch-crustacean, back.

Posted by Frank at 11:41 AM | Comments (0)

Video: Honda Element spot featuring Gil the Crab

Pinch this.

Posted by Frank at 11:35 AM | Comments (0)

Report: Nissan resorting to buy now, pay later scheme

The Detroit News is reporting that Nissan is going to run a "make no payments until 2007" promotion to get some action going on their dealers' lots.

For some reason, the report says the deal won't be available in Michigan, Maine and Pennsylvania -- maybe some state-specific regs?

Link.

Posted by Frank at 11:15 AM | Comments (0)

Nissan reclaims electric cars without incident

Nissan has finally pried the steering wheels of eleven electric hyperminis from the cold dead fingers of environmentally-correct Pasadena city officials.

Link.

Posted by Frank at 10:24 AM | Comments (0)

Some people just don't like clowns

As the sign above says, some environmentalists are aghast that GM has co-opted an innocent clown to help spread the brand name of their mega-SUV, the Hummer.

But let's remember, Ronald McDonald was created to sell shit that is bad for you.

Nevertheless there is a site, Ronald McHummer, where you can make your very own subversive, I hate clowns who drive SUVs signs.

We predict that, just like the Chevy Tahoe video mashup tool that came out a while back, people will be making funny Hummer signs.

Click on the colorful widget to get a prize!

Posted by Frank at 10:06 AM | Comments (0)

Volkswagen updates the Scirocco in a whirlwind

In its relentless quest to recapture worldwide mojo, Volkswagen has unveiled the Iroc prototype, marking the resurrection of the Scirocco that was last produced 13 years ago.

Tentatively slated for 2008 production, one thing is clear -- every single auto writer on the planet hates the name, esp. here in the U.S. where IROC stands for Italian Retard Out Cruising.

A little rabbit told me you should just call it the Scirocco.

Posted by Frank at 09:49 AM | Comments (0)

New, [voluntary] license plate tracking system

Search Plates is a company, where, if you are so inclined you can register your license plate as part of a big database, so other people can text message you.

Someone tell me how it works for them.

Full rellease after the jump.

When a Car - or Its Driver - Turns Your Head and Then It's Gone, It Might Not Be Gone Forever, When SearchPlates.com Comes to the Rescue

It's a scene right out of the movies and a common real-life frustration: Girl sees cute guy driving a convertible, smiles and gets a smile back. But off they each drive, never making any other contact.

Or from his front porch, a car collector sees just the model and year he's been trying to find drive by, in perfect condition. Would they be willing to sell? By the time he finds his keys to try to catch up with that hot item, the opportunity is lost.

But in both cases there's now a new plot twist available: The seeker uses the other car's license plate to send a message on SearchPlates.com (http://www.searchplates.com/) and bingo, contact ... leading to Happily Ever After.

"Our system strikes the perfect balance between being findable and staying private," says Scott Rose, Vice President of SearchPlates.com, which launched several months ago and already has more than two million license plates registered on the site. "Using your cell phone, you can send a text message right then and there to any license plate, and if that license plate is registered on our site, the message gets immediately delivered to the cell phone linked to it. Or when you get home, you can log onto our web site and send a message that the other person will receive when they log in. But never would someone else get your real name or email address from us. That's up to the two of you after contact is made."

If the other car has a license plate that's not yet registered, SearchPlates.com hangs onto the information and notifies you when that plate has registered.

Besides dating or buying and selling cars, Rose says the site enables people to make new friends, recruit members for a car club, locate a business whose vehicle they saw and even complain to someone else about their driving. "This could cut down on road rage because they have a non-violent way to express their anger," he says.

Use of the site is free. Anyone can register at http://www.searchplates.com/ just to find out whether or not someone has been trying to contact them through their license plate or enable two-way contact. All messages sent are both private and anonymous. Several of the technologies and processes involved in SearchPlates.com are patent-pending.

Posted by Frank at 08:53 AM | Comments (0)

Diesel speedster sets 328 mph record

SALT LAKE CITY - A British pilot broke a land-speed record for driving with a diesel engine, racing across the Bonneville Salt Flats at more than 325 mph.

Andy Green broke the supercharged diesel streamliner world record by more than 90 mph by reaching an average land speed Tuesday of 328.767 mph. The old record was 235.756 mph, set by Virgil Snyder on the Bonneville Salt Flats in 1973.

Link.

Posted by Frank at 08:51 AM | Comments (0)

Chinese now owns Rover brand

Top Chinese car maker SAIC Motor Corp has reached agreement to buy the rights to the Rover brand from Germany's BMW, state media said on Friday.

The deal, reportedly worth 11 million pounds ($20.76 million), is subject to a decision by Ford Motor Co., which bought the Land Rover brand from BMW in 2000 and has the first refusal on the Rover brand, the official China Daily said, citing BMW insiders.

SAIC executives declined to comment. The company already owns the design rights to two Rover models -- Rover 75 and Rover 25 -- which it bought from failed British car maker Rover last year.

Posted by Frank at 08:44 AM | Comments (0)

Nissan may build a U.S. plant

Nissan Motor Co. is considering building a factory in North America in 2008/09 or later, Japanese business daily Nihon Keizai reported on Friday, citing an interview with the automaker's co-chairman Itaru Koeda. Koeda told the paper that Nissan, Japan's second-biggest auto maker, had not decided if it would set up a plant in the United States or Mexico. The company currently has two plants in the United States and two in Mexico.

Nissan's global unit sales are hurting with just one new model being offered globally in the April-September first half, but it plans to roll out eight fresh models in the latter half of the business year.

Nissan will launch three remodelled cars in the U.S. market, where it makes more than half its profits.

Link.

Posted by Frank at 08:43 AM | Comments (0)

Toyota may delay new models to fix quality, internal problems

Toyota Motor Corp., jarred by a surge of recalls and quality problems, is considering tapping the brakes on its ambitious growth plans, delaying introductions of some new models by as much as half a year, people familiar with the matter say.

Toyota has been accelerating its growth world-wide and moving to overtake General Motors Corp. as the world's No. 1 auto maker. In May, the company said capital expenditures in the current fiscal year would reach a record of roughly $14 billion. But the fast-paced expansion has come with a cost: an increasing number of quality problems in North America, Japan and elsewhere that threaten to dent its quality image.

According to senior executives and engineers familiar with the move, the company is considering adding as much as three to six more months to projects that normally call for roughly two to three years of development lead time, in order to stem the growing tide of quality problems. Those individuals say that while some programs would be spared, delays likely would affect a relatively wide range of projects. Among the high-volume models that could be affected are the next Sienna minivan, Solara sports coupe and Avalon sedan.

Toyota's chief spokesman, Shigeru Hayakawa, declined to comment, saying product-development lead times and the specific timing of product launches are "competitive" information. "It's our basic stance that we introduce products in a timely manner while meeting changing needs of the market," he said. "That general direction remains unchanged."

Link.

Posted by Frank at 08:42 AM | Comments (0)

Will ex-Ford CEO buy Jaguar?

After a great deal of speculation about possible bidders for Ford Motor’s luxury-auto brands (with much of it focused on Asian automakers such as Hyundai and Shanghai Automotive) two interested groups have emerged.

Ford is in talks to sell some luxury-auto brands to an investment group led by its former Chief Executive Officer Jacques Nasser, according to Bloomberg News..

According to the report, J.P. Morgan Chase’s One Equity Partners, where Mr. Nasser is senior partner for mergers and acquisition, is in talks with Ford about Jaguar and Land Rover.

The preliminary talks with Mr. Nasser, which Bloomberg said could result in a joint venture rather than an outright acquisition, don’t involve Volvo. Mr. Nasser, fired by Ford five years ago, created the company’s Premier Automotive Group, including European brands Jaguar, Land Rover and Volvo.

Link.

Posted by Frank at 08:33 AM | Comments (0)

August 24, 2006

Presidential limo denied HOV access for Macaca Fest

Once in a while the news gives something for the little guy to cheer.

In this WaPo article, the decision to not give President Bush a free ride in Northern Virginia's HOV lanes is discussed, as blocking all high occupancy traffic for the requested six hour window would have caused a massive, regional traffic jam.

And it just wasn't a matter of national security, because all W wanted to do was travel to a fund raiser for Senator George "Macaca" Allen.

Link.

[Macaca background article.]

Posted by Frank at 10:27 PM | Comments (0)

Ford Bold Moves #10: Fist Full of Doubters

As news of Ford’s disappointing financial performance hits Wall Street once again, the company decides to accelerate the Way Forward plan. Can Ford make the turnaround happen in time?

Posted by Frank at 05:42 PM | Comments (0)

Ford's five button solution

Certain inventions become an integral part of our lives. For example, most of us couldn’t survive without a microwave oven or a cell phone. For many Ford Motor Company customers, that life-changing technology is a small five-button keypad mounted near the door handle on their vehicles.

“Once you’re a keypad user, you swear by it,” says Steve Had, Cross Vehicle Product Marketing and Planning manager, Ford Motor Company. “Keypad is a part of Ford and Lincoln Mercury owners’ lifestyles, and as an exclusive feature on our products, it has become a signature for the brands.”

The keypad gives customers the ability to unlock the doors, disarm the alarm system and disable the auto-lock function by simply entering a five-digit code. It’s especially handy in inclement weather or when your hands are full and your keys are buried in your pocket or at the bottom of your purse.

But true keypad aficionados use it for much more, such as leaving their keys tucked safely in the console as they head for the gym or the beach, not having to worry about losing or forgetting them.

“My dad is a keypadder,” says Had. “At my sister’s wedding, he didn’t want his key fob sticking out of his tuxedo pocket. He just left the keys in his console and locked the doors.”

The keypad has remained virtually unchanged for 26 years, first appearing as an option on the 1980 Lincoln Continental and Mark VIII. Today, the keypad can be dealer installed on any Ford or Lincoln Mercury product for fewer than $150.

“Many owners prefer the dealer installation, as they can have the pad mounted anywhere,” says Had, “such as on top of the rear bumper, out of sight.”

The system comes from the dealer with a factory code setting that can be reprogrammed (up to two numbers) by the user. In the event of a loss of power, such as a dead battery, the system will revert to the original factory setting.

The keypad of the future was showcased on the Lincoln MKS concept that debuted at this year’s North American International Auto Show in Detroit. While the function remains basically the same, the form and presentation change dramatically. The new keypad moves to the bottom of the B-pillar, the buttons giving way to a touch-sensitive, flat-panel display with light-emitting-diode (LED) backlit numbers.

“It’s a cleaner, more modern execution,” says Had. “It’s integrated, purposeful and the function is intuitive. It’s a striking example of what we’re doing to be innovative.”

Posted by Frank at 05:39 PM | Comments (0)

Doddge Announces pricing for 2007 Dodge Ram pickup trucks

All-new 2007 Dodge Ram 3500 Chassis Cab starts at $22,535, offers commercial customers abundance of capability, versatility and value

The base MSRP for the all-new 2007 Dodge Ram 3500 Chassis Cab is $22,535, which includes $900 for destination. The MSRP for the all-new 2007 Dodge Ram 3500 Chassis Cab with the available new 6.7-liter Cummins turbo diesel engine is $28,090, which also includes $900 for destination. Dodge’s all-new heavy-duty work truck arrives this October.

Dodge Ram 3500 Chassis Cab boasts numerous class-leading attributes including the highest single-rear-wheel Gross Vehicle Weight Rating (GVWR) of 10,200 lbs., best-in-class rear frame steel strength (50,000 psi), largest standard fuel tank (52 gallons), best-in-class standard V-8 power (HEMI with 330 horsepower), and best-in-class interior cab room of 121.7 cubic feet for Quad Cab models. All chassis components are below the top of the frame surface – a segment exclusive - providing versatility for virtually any upfit application.

“We built Dodge Ram 3500 Chassis Cab for the commercial customer looking for more in terms of power, capability, dependability, space, comfort, upfit-friendliness and overall value,” said Loveless. “Armed with a powerful lineup of renowned engines and an all-new commercial-grade chassis, Dodge Ram 3500 Chassis Cab was built from the ground up for the traditional chassis cab buyer as a tough, heavyweight truck that gets the job done.”

Dodge Ram 3500 Chassis Cab comes standard with the legendary HEMI V-8 engine, while a Cummins engine – a new 6.7-liter turbo diesel – is also available. The all-new Ram 3500 Chassis Cab offers a six-speed automatic transmission (diesel only) with Power Take Off (PTO) capability and a six-speed manual transmission with PTO capability.

Dodge’s latest Ram is available in both two-wheel-drive and four-wheel-drive models, two available cab-axle lengths (60 inches and 84 inches), single-rear-wheel and dual-rear-wheel versions, regular cab and Quad Cab configurations, and three trim lines – ST, SLT and Laramie.

2007 Dodge Ram 3500 Chassis Cab ST
Powered by a 5.7-liter HEMI V-8 mated to a six-speed manual transmission, standard features on the Dodge Ram 3500 Chassis Cab ST include an argent front bumper, argent grille, argent steel wheels, four-wheel anti-lock brake system, black bezel instrument panel, tilt wheel, trailer tow wiring (seven wires), two speakers, vinyl floor covering, 40/20/40 vinyl seats, and 7x10-inch manual exterior mirrors.

Optional features, which are available on all models, include a new 6.7-liter Cummins Turbo Diesel and new six-speed automatic transmission, a five-speed automatic transmission, 22-gallon mid-ship fuel tank, 220-amp alternator, an exhaust brake option, Power Take Off (PTO) capability, snow plow prep package, spare tire and tools, vinyl seats and flooring (SLT only), and Limited Production Options (LPO) that include passenger air bag delete, radio delete, power window/lock/mirror option with ST, and unique exterior paint colors.

Following are prices for the 2007 Dodge Ram 3500 Chassis Cab ST. All prices include $900 for destination.

Dodge Ram 3500 Chassis Cab ST Regular Cab 4x2 $22,535
Dodge Ram 3500 Chassis Cab ST Regular Cab 4x4 $25,485
Dodge Ram 3500 Chassis Cab ST Quad Cab 4x2 $25,285
Dodge Ram 3500 Chassis Cab ST Quad Cab 4x4 $28,225

2007 Dodge Ram 3500 Chassis Cab SLT
In addition to standard features on the ST model, the Dodge Ram 3500 Chassis Cab SLT adds air conditioning, carpet, floor mats, four speakers, bright chrome grille with black inserts, keyless entry, power-heated mirrors, power windows and locks, Sentry Key® Engine Immobilizer, speed control, bright skins/chrome center cap wheels, 17-inch chromed-clad steel wheels, and 40/20/40 cloth seats.

Optional features include adjustable pedals, AM/FM radio with six-disc CD player, leather bucket seats, Infinity® sound system, SIRIUS Satellite Radio, six-way power driver seat, UConnect® hands-free communication system, and 17-inch chromed-clad aluminum wheels.

Following are prices for the 2007 Dodge Ram Chassis Cab SLT. All prices include $900 for destination.

Dodge Ram 3500 Chassis Cab SLT Regular Cab 4x2 $25,905
Dodge Ram 3500 Chassis Cab SLT Regular Cab 4x4 $28,855
Dodge Ram 3500 Chassis Cab SLT Quad Cab 4x2 $28,865
Dodge Ram 3500 Chassis Cab SLT Quad Cab 4x4 $31,805

2007 Dodge Ram 3500 Chassis Cab Laramie
In addition to standard features on SLT, Ram 3500 Chassis Cab Laramie adds AM/FM stereo with six-disc CD player and Infinity speaker system, SIRIUS Satellite Radio, dual-zone temperature control, fog lamps, glove box, ashtray, under-the-hood lamp, chromed grille with chromed inserts, leather power-heated seats, leather-wrapped steering wheel, power-sliding rear window, security alarm, steering wheel-mounted radio controls, and wood-grain instrument panel bezel.

Optional equipment includes bucket seats, navigation radio and UConnect hands-free wireless communication system with Bluetooth™ technology.

Following are prices for the 2007 Dodge Ram 3500 Chassis Cab Laramie. All prices include $900 for destination.

Dodge Ram 3500 Chassis Cab Laramie Quad Cab 4x2 $33,280
Dodge Ram 3500 Chassis Cab Laramie Quad Cab 4x4 $36,465

The all-new 2007 Dodge Ram 3500 Chassis Cab will be built at Chrysler Group’s Saltillo Assembly Plant in Coahuila, Mexico.

Dodge Commercial Vehicles
As part of DaimlerChrysler, the world’s leading manufacturer of commercial vehicles, Dodge continues to increase the breadth of its commercial products and offers a comprehensive array of vehicles and services designed with business customers in mind. Dodge Caravan and Grand Caravan cargo vans complement a growing Dodge commercial lineup that includes the all-new Dodge Ram 3500 Chassis Cab, the Dodge Ram 2500/3500 Box-off models and the Dodge Sprinter, which continues its legacy and leadership as the top-performing commercial van in the marketplace.

Posted by Frank at 05:31 PM | Comments (0)

Doddge Announces pricing for 2007 Dodge Nitro

All-New 2007 Dodge Nitro: Bold style and sporty performance starting at $19,885

The base Manufacturer’s Suggested Retail Price (MSRP) for the all-new 2007 Dodge Nitro is $19,885, which includes $660 for destination. Dodge Nitro arrives in showrooms this October.

Nitro comes loaded with performance, space, functionality, flexibility, and safety. With a fold-flat first-row passenger seat and fold-flat second-row seats, Nitro offers a variety of loading options.

Nitro also offers the segment’s only LOAD ‘N GO™ cargo floor, which holds up to 400 pounds and slides 18 inches rearward for easy loading and unloading. Optional features include heated leather seats, a DVD-based navigation system, and a cutting-edge entertainment system that stores up to 2,500 songs.

Standard safety features include electronic stability program (ESP), anti-lock braking system (ABS), electronic roll mitigation and side-curtain air bags.

“The five-passenger Nitro will appeal to customers seeking distinctive style and sporty performance combined with passenger- and cargo-carrying flexibility,” said Loveless. “Dodge Nitro offers many features not found in a typical mid-size SUV, including a choice of two V-6 engines, 20-inch chromed-clad aluminum wheels and tires, and a performance suspension.”

Three models are available: Dodge Nitro SXT, Dodge Nitro SLT and Dodge Nitro R/T. Standard on the Dodge Nitro SXT and Dodge Nitro SLT is a 3.7-liter SOHC V-6 engine which generates 210 horsepower (157 kW) at 5,200 rpm and 235 lb.-ft. (319 N•m) of torque at 4,000 rpm. The Dodge Nitro R/T features a new 4.0-liter V-6 engine that delivers 255 horsepower (190 kW) at 6,000 rpm and 265 lb.-ft. (359 N•m) of torque at 4,200 rpm. Standard on the Dodge Nitro R/T and optional on the SLT are a new performance suspension, 20-inch tires and chromed-clad aluminum wheels.

2007 Dodge Nitro SXT
Dodge Nitro SXT comes standard with a 3.7-liter V-6 engine mated to a six-speed manual transmission.

Additional standard features include a chromed grille, 16-inch steel wheels, P225/75R16 all-season tires, ABS, ESP, electronic roll mitigation, all-speed traction control, sport suspension, tire pressure monitor, side roof rails, low-back two-tone cloth seats, supplemental side-curtain air bags in the first and second rows, AM/FM/CD/MP3 stereo, fold-flat front-passenger seat, reclining rear seat, power-folding mirrors, 12-volt power outlet, and cargo floor with a reversible cargo tray.

Following are prices for the 2007 Dodge Nitro SXT. All prices include $660 for destination.

Dodge Nitro SXT 4x2 $19,885
Dodge Nitro SXT 4x4 $21,395

2007 Dodge Nitro SLT
Dodge Nitro SLT comes standard with a 3.7-liter V-6 engine mated to a four-speed automatic transmission.

Additional standard features include body-color fender flares and fascias, P235/65R17 performance tires, 17-inch aluminum wheels, LOAD ‘N GO cargo floor, two-tone seats with Yes Essentials® seat fabric, six-way power driver seat, electronic vehicle information with tire pressure monitor display, power/heated/folding exterior mirrors, leather-wrapped steering wheel with remote audio controls, and chromed interior accents.

Following are prices for the 2007 Dodge Nitro SLT. All prices include $660 for destination.

Dodge Nitro SLT 4x2 $23,295
Dodge Nitro SLT 4x4 $24,805

Dodge Nitro R/T
Dodge Nitro R/T comes standard with a 4.0-liter V-6 engine mated to a five-speed automatic transmission.

Additional standard features include a performance suspension, 20-inch chromed-clad aluminum wheels, P245/50R20 performance tires, body-color grille with bright billets, body-color air dam and sill molding, stitched R/T logo on front seats, and SIRIUS Satellite Radio.

Following are prices for the 2007 Dodge Nitro R/T. All prices include $660 for destination.

Dodge Nitro R/T 4x2 $25,970
Dodge Nitro R/T 4x4 $27,630

Dodge Nitro is built at the Toledo North Assembly Plant in Toledo, Ohio.

Posted by Frank at 05:31 PM | Comments (0)

Hyundai sued for wrongful death

CHARLESTON, WV - A father blames the makers of his daughter's car for her death in an automobile accident on April 17.

John Borders, of Kopperston, filed suit individually and as the personal representative of the Estate of Kimberly Dawn borders Aug. 15 in Kanawha Circuit Court against Hyundai Motor Co., Hyundai Motor America, Mountaineer Hyundai and Autoliv Australia.

Autoliv is the designer and manufacturer of the occupant restraint system in the 2003 Hyundai Tiburon his daughter was ejected from during a wreck, Borders says.

Link.

Posted by Frank at 05:27 PM | Comments (0)

Chrysler counts on employees for 2006 United Way Torch Drive

* DaimlerChrysler corporate campaign kicks off with thousands of participants
* Team Franciosi defeats Team LaSorda in fund-raising fun
* United Way of Southeast Michigan CEO Michael Brennan joins DaimlerChrysler employees and executives for torch lighting

DaimlerChrysler kicked-off its United Way employee giving campaign today with a day of special events and games that drew 3,500 employees and executives together to compete and raise money for the 2006 United Way of Southeast Michigan Torch Drive.

Eight employee teams -- representing Chrysler Group organizations such as Procurement Supply, Product Development and Manufacturing -- competed in four Chrysler-style Olympic games, including the "Stow-n-Go Family Vacation Race," the "Back to School Challenge," "Gleaners Food Sorting Race" and the "Book Relay." In addition to the four games, teams competed for top fund-raising honors in a bake sale that brought in more than $23,000.

Executive teams led by Chrysler Group President and CEO Tom LaSorda and Senior Vice President - Employee Relations John Franciosi also took part in the games, competing in two special events: a golf challenge billed as "Driving Out Social Issues" and a wet-and-wild relay called "Pouring Hope into the Community." With their soggy, light-hearted win, Team Franciosi earned more than $2,100 for the United Way

LaSorda and Senior Vice President - Human Resources Nancy Rae kicked off the games and the Company's fund-raising drive with a special torch-lighting ceremony.

"It's no secret just how tough it's been for both our community and the United Way of Southeastern Michigan over the past few years," LaSorda told employees. "And today, we find ourselves in an even more difficult and challenging environment. The Chrysler Group is known for its generosity and leadership, and I know that I can count on you to maintain this tradition. And by helping United Way, you will be part of creating lasting change."

Employees also donated food for Gleaners Food Bank, children's VHS and DVD movies, gently-used books and school supplies.

Thirty United Way agencies also participated in the kickoff and provided information from on-site booths.

"Our goal today is to inspire action and encourage community involvement," said Rae. "This event represents the best of the Chrysler Group as well as the best of local support agencies."

Following the announcement that the day's events had raised $27,266 for the United Way of Southeast Michigan, LaSorda told the crowd: "Your commitment and generosity have exceeded our expectations."

Arthur Wieckowski, 29 of Hamtramck, Mich., helped employees get in thespirit of the event. Wieckowski and his English Labrador Retriever service dog Boomer are examples of how United Way agencies make a difference in the community.

Born prematurely with cerebral palsy, Wieckowski has used a wheelchair for mobility throughout his life. His father Eugene, who is retired from DaimlerChrysler's Sterling Heights Assembly Plant also has helped him get around (Arthur's mother, Barbara, still works at the Sterling Heights facility.)

Three years ago, Wieckowski was at a University of Detroit - Mercy basketball game and saw someone enter with a service dog from Paws With a Cause, a United Way partner organization.

"I got a telephone number, put my name on a waiting list and had Boomer within a year," said Wieckowski. "My life is a lot better because Boomer has made so many things easier for me. Boomer helps me do things that most people take for granted. It's wonderful to have him around."

When Wieckowski goes places such as the mall or a baseball game, Boomer accompanies him, helping him open doors, pay for items and retrieve things that Arthur may drop.

Overall, last year's Chrysler Group corporate campaign raised $8,641,338, a 7.1 percent increase over the prior year. DaimlerChrysler's campaign was honored with the United Way's Spirit of America Summit Award.

With an announced United Way for Southeastern Michigan 2006 Torch Drive goal of $61 million, Chrysler Group is preparing to contribute its share with an ambitious goal to match last year's contribution.

United Way for Southeastern Michigan will kick off the community Torch Drive on Friday, Sept. 8. The drive concludes Nov. 15, 2006.

Posted by Frank at 05:22 PM | Comments (0)

Volvo Premieres Webisodes Capturing Worldwide Treasure Hunt for Buried Volvo

Action-packed Webisodes Capture Frantic Final Search for Buried Volvo XC90 V8 SUV in Islands of the Bahamas

Event Part of Volvo's Promotional Tie-in to Disney's Pirates of the Caribbean: Dead Man's Chest; Visit www.volvocars.us/thehunt

Lights! Camera! Arrggggghhhhhhh! Starting tomorrow, Volvo Car Corporation will premiere an online series of action-packed webisodes chronicling the final stages of its global, multi-media treasure hunt for a pirate-themed Volvo XC90 V8 that Volvo buried in a secret location somewhere in the world.

With seven wanna-be pirates from around the world competing in a frantic, two-day search by land, sea and air throughout the Islands of the Bahamas, the three webisodes -- available at www.volvocars.us/thehunt -- cap Volvo's wildly popular multi-media campaign it developed as part of its sponsorship of Disney's Pirates of the Caribbean: Dead Man's Chest.

The webisodes were produced in the tradition of such popular reality shows as Survivor and Amazing Race, and were filmed by individuals who have worked on reality shows such as Fear Factor. While the first installment premieres tomorrow, part two and the concluding part three premiere Monday, Aug. 28 and Tuesday, Aug. 29, and will be available online for the coming months.

The seven individuals, including three from the United States as well as one each from Japan, United Kingdom, Spain and Austria, were the first among their respective nations to complete a fun, yet challenging, online treasure hunt presented by Volvo that launched on June 12, concluded four weeks later and elicited 52,000 participants in the U.S. alone. They arrived on the Islands of the Bahamas two weeks ago unaware of the location of the final leg until their aircraft landed.

The seven competed in a series of mental and physical challenges on the islands that either eliminated them from competition or advanced them to the next challenge. The ultimate winner was David Hutz, a 30 year-old computer programmer from Herndon, Va. After Hutz determined the final location, assistants dug up the $82,000 Volvo and presented him with the keys. He then announced that he would give the car to his wife, Sheila Hutz. In a surprising twist, nobody left the Bahamas empty handed. At the conclusion of the Hunt, in true Volvo fashion, each finalist was surprised with a small treasure chest that contained keys to a new Volvo.

Other finalists in the Hunt included:
* Jenny Buckalew, 35, Newnan, Ga.
* James Hutz, 57, Carefree, Ariz.
* Karl Lloyd, 33, Surrey, England
* Susanne Kalintsch, 44, Trieben, Austria
* Akihiro Horibe, 36, Yokohama, Kanagawa, Japan
* Jose Luis Dominguez Monge, 31, Valladolid, Spain

Posted by Frank at 05:20 PM | Comments (0)

Panamerican Ferrari trek sponsored by Shell

Shell's long time technical partnership with Ferrari is about to get longer - 20,000 miles longer.

Shell is extending its support of Ferrari by committing to back a new event - Panamerican 20,000. This uniquely ambitious test of the all-new Ferrari 599 GTB Fiorano starts in Brazil in August and stretches much of the length of the Americas. The three-month marathon, which concludes in New York in November, will be a very visible demonstration of the close partnership between Shell and Ferrari.

"Shell will be behind Ferrari 100 per cent for the entire route of the Panamerican 20,000 with important technical support and a suite of performance fuel and lubricant products," said Raoul Pinnell, Chairman of Shell Brands International AG. "The spirit of our technical partnership is that we're together for the long run, and that's embodied by this daring demonstration spanning more than 20,000 miles in the latest Ferrari Gran Turismo product, the exciting 599 GTB Fiorano."

‘Shell’s partnership with Ferrari is based on a deep technical connection,’ explained Juan Carlos Perez of Shell Brands International AG. ‘Ferrari trusts that Shell will always meet their demanding requirements because of our own unwavering commitment to quality and innovation. The insight from our work with Ferrari translates directly into the products we offer on the forecourt. For Shell, the term “Developed with Ferrari” has real meaning.’

Image: Ferrari and Shell warm up for the Pan American TourShell fuel stations along the route will play a critical role in keeping the Ferrari 599 GTBs supplied with Shell V-Power fuel and celebrating the passing of the Ferrari Panamerican with special events and promotions. A Shell technical support team will accompany the cars throughout the expedition.

The epic Ferrari Panamerican tour promises to elevate Shell's deep technical involvement in the Ferrari road car development story to the highly visible stature of Shell's role with Scuderia Ferrari in Formula One. Shell has fuelled six Ferrari Formula One Constructors' Championships and every new Ferrari road car leaving the Maranello factory in the past decade.

Shell fuel and lubricant products bear the message 'Developed with Ferrari' to indicate the robust technical partnership between the two leaders of their respective industries. Performance enthusiasts, who understand Ferrari's uncompromising approach to performance, appreciate the significance of Ferrari's choice of Shell for its exclusive products.

Shell supported a similar trek across China in 2005 with Ferrari 612 Scagliettis. The 2006 crossing of the Americas is an ambitious debut for the all-new 599 GTB Fiorano, Ferrari's most powerful car ever developed. Ferrari enjoys a customer base across the major markets of the Americas - the United States is Ferrari's largest national market and is home to an extensive network of Shell fuel stations.

Posted by Frank at 05:19 PM | Comments (0)

Chrysler hosting gruesome DUI exhibit

MADD and DaimlerChrysler Present After the Crash: 10 Lives Shattered by Teen Drinking and Driving

• Unveil photo exhibit featuring stirring images of lives changed forever
• National education campaign traveling to 10 cities across the country this fall
• Media briefing scheduled for Tuesday, Aug. 29, 2006, at DaimlerChrysler Tech Center

WHAT: Did you know traffic crashes are the number one killer of teens and nearly one-third of teen traffic deaths are alcohol related?

In an effort to educate teens and their parents on the dangers of underage drinking and driving, Glynn Birch, National President-Mothers Against Drunk Driving (MADD) and Eric Ridenour, Chief Operating Officer-Chrysler Group, will unveil After the Crash, a collaborative photo exhibit depicting the lives of 10 families changed forever by underage drinking and driving as well as the ongoing and critical need for MADD’s free victim services.

The exhibit, featuring the photography of Pulitzer and Fulbright finalist Jeffrey Lamont Brown, will travel to 10 cities this fall. The first tour stop will be at Oakland Mall in Troy, Mich., Sept. 1-3, 2006.

WHO: DaimlerChrysler

Eric Ridenour, Chief Operating Officer - Chrysler Group
Deborah Morrissett, Vice President Regulatory Affairs

Mothers Against Drunk Driving
Glynn Birch, National President
Representatives from metro Detroit MADD chapters

Photo Exhibit Subjects
Jan Withers, survivor and MADD advocate
Stephanie Collings, survivor

WHEN: Tuesday, Aug. 29, 2006
Light breakfast available beginning at 8:45 a.m.
Media briefing begins at 9:15 a.m.

WHERE:
DaimlerChrysler Tech Center
Level One Tech Plaza
800 Chrysler Dr.
Auburn Hills, MI 48236
For parking, follow signs to Level C - Underground Visitor Parking and enter building through the DaimlerChrysler Tech Center Lobby on Level 2 (map attached).

DETAILS:
Photo opportunities and brief one-on-one media interviews available with DaimlerChrysler and MADD executives as well as panel subjects following the announcement.

Posted by Frank at 05:12 PM | Comments (0)

Ford offering zero percent loans to clear inventory

Ford is offering zero-percent financing for up to 72 months on 2006 cars and trucks in a bid to clear out inventory before the arrival of 2007 vehicles.

The program starts today and will run through Sept. 5. The financing will be offered to financially sound customers as well as those who have "good but not great credit," Ford spokesman Jim Cain said.

On July 31, Ford scrapped its Drive on Us promotion, which offered zero-percent financing, $1,000 in free gas and cash rebates, to focus on regional incentives for 2006 models. Ford also lowered sticker prices on 2007 models in a bid to bring sales prices closer to actual transaction prices. To increase sales of its crucial F-series pickup trucks, which saw sales fall by 12.3% for the first seven months of this year, Ford cut sticker prices on the 2007 model by as much as $1,400.

Posted by Frank at 04:54 PM | Comments (0)

Ford may go private

Ford Motor is considering taking the company private, a move that could give the ailing automaker time to restructure operations outside the glare of critics, a source with direct knowledge of the discussions said Wednesday.

"The family is willing to look at anything," said the person, who didn't want to be identified because the discussions are ongoing. "A lot of different scenarios are being gamed out."

With Ford's shares closing at an anemic $7.76, going private could cost interested parties as little as $13.34 billion.

The Ford family owns about 5% of Ford's outstanding shares. The family controls 40% of the company through a separate class of stock. The automaker had no comment.

Link.

Posted by Frank at 04:54 PM | Comments (0)

Renault-Ford link could be better than one with GM

PARIS - A possible partnership between the Renault-Nissan alliance and Ford Motor Co would make more sense and deliver more synergy benefits than a Renault-Nissan tie-up with General Motors Corp., analysts said on Thursday.

Renault and Ford have declined comment on media reports that Chairman and Chief Executive Bill Ford had phoned Carlos Ghosn, chief executive of both France’s Renault and Japan’s Nissan Motor Co Ltd, to propose talks in case Ghosn’s discussions with GM lead nowhere by mid-October.

After an enthusiastic start and media frenzy over such a major shake-up in the global car sector, Ghosn and GM Chairman Rick Wagoner have been taking a cautious line.

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Posted by Frank at 04:53 PM | Comments (0)

Ford soars on news CEO courting Nissan

DEARBORN, Mich. - Shares of Ford Motor Co. surged Wednesday, following a report that Chairman and Chief Executive Bill Ford had approached Nissan-Renault CEO Carlos Ghosn about joining the global alliance.

The report in The Wall Street Journal cited “a person well-positioned to know.” It was part of a commentary in the paper’s opinion section by Paul Ingrassia, vice president for news strategy of Dow Jones & Co., publisher of The Wall Street Journal, and Joseph B. White, the paper’s Detroit bureau chief.

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Posted by Frank at 04:52 PM | Comments (0)

Volkswagen to Revive Scirocco

Using Nostalgia to Push Sales

Volkswagen AG, Europe's largest carmaker, is reviving the Scirocco hatchback coupe, using nostalgia for a model popularized in the 1970s and 1980s on such U.S. television shows as ``Saturday Night Live'' to win buyers.

Wolfgang Bernhard, Volkswagen brand chief, tonight will unveil a prototype of the new car, scheduled to come to market in 2008, at a press event at Berlin's historic Tempelhof Airport, the base of the Berlin Airlift at the beginning of the Cold War.

``VW needs more emotional models aimed at the U.S. market,'' Adam Jonas, an analyst with Morgan Stanley in London who has an ``overweight'' rating on Volkswagen shares, said. ``The Scirocco will help in this regard.''

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Posted by Frank at 04:48 PM | Comments (0)

Drop in Gas Prices Will Fuel Labor Day Travel

With fuel prices slipping down to around $2.90 per gallon, AAA expects no let up in travel for the Labor Day holiday weekend. AAA estimates that 35.2 million Americans will travel 50 miles or more from home this holiday, a 1.2 percent increase from the 34.8 million who traveled last year.

Approximately 29.6 million travelers (84 percent of all holiday travelers) expect to go by motor vehicle, just over the 29.1 million who drove a year ago.

Another 3.9 million (11 percent of holiday travelers) plan to travel by airplane, down from the 4.0 million that flew last Labor Day holiday. A projected 1.6 million vacationers (4.5 percent) will go by train, bus, or other mode of transportation, down from about 1.7 million a year ago.

"Labor Day brings this eventful and strong summer travel season to a close," said Gail Weinholzer, director of public affairs, AAA Minnesota/Iowa. "Despite seeing gas prices at record heights this summer, Americans have traveled nonetheless, and the recent price drops certainly won't stop them from traveling through Labor Day."

Weinholzer added, "Travel will be up only slightly this holiday weekend. Both high gas prices and the increasing number of school systems that start before Labor Day contribute to the small increase in expected travel."

The forecast 1.2 percent increase for Labor Day is the second smallest expected rise since Memorial Day 2003, when holiday travel began to rebound after the 9/11 attacks and Iraq invasion, AAA said. In 2005, Labor Day travel increased by only 0.9 percent over 2004, which had a 2.4 percent increase from the year before. In 2003, the rate of increase was 1.8 percent, AAA said.

Holiday auto travelers will find gas prices nationwide currently averaging $2.92 for a gallon of self-serve regular gasoline--down almost 7 cents from a month ago and about 32 cents higher than a year ago.

AAA's Leisure Travel Index shows other vacation costs up from Labor Day 2005. Hotel rates have increased, averaging 5 percent higher for a moderately-priced hotel room for the 20 top destinations used in the comparison. Car rental rates have skyrocketed, increasing by an average of 14 percent from last years prices, while airfares have decreased about 1 percent.

"To help ease the pain of high travel costs this Labor Day weekend, travelers should take time to shop around to find the best hotel value," said Weinholzer. "And even though gasoline will still make up a relatively small part of many families' travel expenses, it's worth taking steps to save on gasoline and improve fuel economy to help deal with high summer gas prices."

Posted by Frank at 01:26 PM | Comments (0)

Chevrolet sending fleet of E85 vehicles to 2006 MTV Video Music Awards

A Customized Fleet of E85 Ethanol Compatible Chevy SUVs and “Pimped Out” Tahoe Concept to Transport Talent; Chevrolet Plans Multiplatform Program to Raise Awareness

NEW YORK – Chevrolet will demonstrate that “yellow is the new black” when it comes to style at the 2006 MTV Video Music Awards (VMAs), Thursday, August 31. As the “official vehicle” of the VMAs, Chevrolet will provide a customized fleet of 60 E85 compatible SUVs to transport talent to the Awards telecast at Radio City Music Hall and provide production support in and around New York City.

Chevrolet and MTV are partnering around the 2006 VMAs to help educate viewers on E85 ethanol technology in an effort to raise awareness about reducing greenhouse gas emissions and curbing dependence on fossil fuels. The specialty fleet will be branded to promote the show as well as GM’s Flex Fuel technology, which is at the center of a “Live Green, Go Yellow” initiative. This marks the first time a manufacturer has provided a fleet of E85 vehicles that have been customized specific to a major awards show.

“Going green never looked so good,” said Ed Peper, Chevrolet general manager. “The 2006 MTV Video Music Awards is a great opportunity for us to showcase our Flex Fuel, E85 ethanol-compatible vehicles, as well as spread the word about Chevrolet’s product portfolio that boasts nine out of 10 cars with over 30 mpg fuel economy.”

In addition to the Fleet of Chevy Flex Fuel vehicles, a one-of-a-kind “pimped out” 2007 Chevy Tahoe Concept will make its red carpet debut at the VMAs. The Concept vehicle, which was designed by award-winning automotive designer Chip Foose and Unique Performance Concepts, will transport a celebrity to the awards show.

Chevrolet has also designed a multiplatform program centered around the 2006 MTV Video Music Awards to include: the branded fleet, customized Tahoe Concept, in-program content (Chevy will present the pre-show “Top of the Rock” concert and provide the “Chevy Fly-Cam” with aerial shots of red carpet arrivals) and on-line/off-line advertising.

New creative was designed to pump up awareness about Chevrolet’s line-up of fuel-saving vehicles. Television ad spots themed in tandem with a recently-launched web site – reduceuruse.com – are tagged “How would you spend your time away from the pump?”

The web site invites consumers to upload consumer generated video of unique activities they would enjoy if they did not have to spend as much time at the gas station “fueling up.” Humorous postings to date include a man watering his garden while dressed in a Speedo, a giant bouncy ball clash and an electronic football enthusiast. Each video clip can be further shared on consumers’ MySpace pages, blogs and beyond. Reduceuruse.com is also an informational resource about Chevy vehicles and fuel efficiency, including the nine out of 10 Chevy cars that have an EPA estimated 30 or more highway MPG.

The “MTV Video Music Awards Chevy E85” vehicles will consist of 2007-model year Chevrolets, including the Tahoe, Avalanche and Suburban. The lightly-customized fleet is highlighted by a custom billet grille, 2006 MTV Video Music Awards badging, Chevy Accessory Wheels equipped with Goodyear Eagle tires and chrome center caps, bright kit running boards (Tahoes only), and a special cover trailer hitch receiver (Tahoes and Suburbans only).

The interiors of the fleet vehicles exude quality, precision and comfort. Features (varying among models) include OnStar, XM Radio, CD/MP3-compatible audio systems, a Rearview camera system, Touch-screen navigation system, DVD rear-seat entertainment system with an 8-inch screen, Ultrasonic Rear Parking Assist, industry-exclusive power-release fold-and-tumble second-row seat, heated first- and second-row seats and more. Under the hoods, a powerful factory-issued next generation Vortec 5.3L V-8 engine delivers segment-leading horsepower (320 hp/340 lb.-ft. torque) and the segment’s leading fuel economy combined with E85 ethanol compatibility.

The fleet will run on E85 ethanol. Sprague Energy will supply E85 to the New York City Department of Sanitation where GM will refuel for the VMAs. E85 is not currently available to the public in New York , and later this month GM and the National Ethanol Vehicle Coalition plan to announce new station openings supporting E85 and GM Flex Fuel vehicles.

The “MTV Video Music Awards Chevy E85” vehicles will be available for sale after the awards show at Chevrolet dealerships in the New York area. A commemorative plaque will accompany each sale.

The Tahoe Concept showcases classic Foose details, including a black powder-coated billet grille with the legendary Chevy bowtie at the center. Foose lowered its stance and gave it a two-tone paint scheme of silver birch (upper portion) and black (lower portion) with a thin Tangier orange stripe along the top of the door cladding that wraps around the vehicle. Exterior touches include Foose badging, dual stainless steel exhaust tips, chrome side molding, and more. Inside, a stainless instrument panel shines, while the Foose logo is stitched into the headrests and stamped onto the doorsill plates.

Chip Foose, star of the TV series “Overhaulin,” who has numerous awards to his credit including the 2005 Riddler Award at Detroit’s Autorama, was inducted into the Grand National Roadster Show Hall of Fame in 2003, and in 1997 became the youngest member ever inducted into the Hot Rod Hall of Fame. His storied career began under his father’s design tutelage and by age 12, Foose already had five years experience and had also painted his first car. With his father and Project Design he helped design and build street rods, customs, studio vehicles and show cars for films such as Blade Runner, Robo Cop and Gone in 60 Seconds.

The 2006 MTV Video Music Awards will be held on August 31, 2006 at Radio City Music Hall in New York City. The show will be available to a potential viewing audience of more than 1.3 billion people via MTV’s global network of 50 channels reaching 481.5 million households around the world as well as through syndication. Its convergent and original online programming will reach the entire interactive community, via MTV’s 43 Web sites around the world.

Posted by Frank at 01:24 PM | Comments (0)

Suzuki increases ad budget to hit sales record

American Suzuki Motor Corp. is about to reach a milestone. For the first time since arriving on these shores in 1985, the automaker expects to sell 100,000 vehicles this year.

While still far behind the giants -- Toyota's Camry alone, for example, sells four times that annually in the U.S. -- it's nonetheless a respectable showing for Suzuki, achieved through hard work (increasing its ad budget and winning over higher-end buyers) and luck (its small Grand Vitara hit last fall just as buyers were shunning big SUVs because of gas prices).

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Posted by Frank at 12:47 PM | Comments (0)

DCX worker may have stolen $64 million

STUTTGART, Germany - A staff member may have embezzled around 50 million euros ($64.14 million) from carmaker DaimlerChrysler by using fake invoices, German prosecutors said on Thursday.

The unidentified suspect has been in investigative custody since November, a spokeswoman for the Stuttgart prosecutors office said, confirming a report in Manager Magazin.

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Posted by Frank at 12:42 PM | Comments (0)

What the J.D. Power rankings say about Detroit

The latest long-term quality rankings from J.D. Power show that "there is cause for optimism in Detroit," according to automotive columnist John McCormick.

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Posted by Frank at 12:27 PM | Comments (0)

Commentary: Time for Ford to sell Jaguar

Fortune magazine senior editor Alex Taylor III writes that Ford Motor has spent $10 billion pr more in trying to revamp the Jaguar brand -- without success. Taylor thinks Ford made the mistake of forgetting "to maintain the brand's charisma."

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Posted by Frank at 12:26 PM | Comments (0)

VW intends Rabbit to be a mascot for success

Volkswagen, which hopes to attract younger buyers with the revival of the Rabbit nameplate and logo, joins a growing list of automakers with strategic mascots, according to Phil Patton of The New York Times. "A good mascot provides a name, a logo, an image and a theme for advertising and marketing," Patton writes.

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Posted by Frank at 12:24 PM | Comments (0)

NHTSA will not require data recorders

A new rule by the National Highway Traffic Safety Administration stops short of requiring automotive manufacturers to install event data recorders or "black boxes" similar to devices on airplanes, but does require that any such devices that automakers voluntarily install conform to certain standards. The rulemaking takes effect in September 2010.

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Posted by Frank at 12:23 PM | Comments (0)

Auto parts manufacturers cope with reduced demand

Cuts in production quotas by Ford Motor and General Motors are putting the squeeze on parts manufacturers, who are seeing share price drops as a result of reduced demand for their products.

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Posted by Frank at 12:21 PM | Comments (0)

EPA-inspired vehicles hitting the road

The influence of the Environmental Protection Agency is evident in new vehicles powered by a diesel-hydraulic engine, developed by engineers at the EPA's National Vehicle and Fuel Emissions Laboratory. The first of these vehicles will be trucks used in refuse collection and in delivery fleets.

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Posted by Frank at 12:20 PM | Comments (0)

Pickups a harder sell for dealers

Gas prices are having an impact on consumer interest in pickup trucks. Autobytel managing editor Brian Chee told USA TODAY: "Last year, it was big SUVs that got hit really hard. Now, it looks like it's gone into the big truck market. It's an interesting dynamic."

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Posted by Frank at 12:19 PM | Comments (0)

Fed: Highway fatalities increased in '05

Rise in Motorcycle and Pedestrian Deaths Led to Increase in Overall Highway Fatality Rate in 2005

An increase in motorcycle and pedestrian deaths contributed to an overall rise in highway fatalities in 2005, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) announced today. The total number of fatalities rose 1.4 percent from 42,836 in 2004 to 43,443 in 2005 while the rate of fatalities was 1.47 fatalities per 100 million vehicle miles traveled (VMT), up from 1.45 in 2004.

Despite the spike in motorcycle and pedestrian fatalities, Acting Secretary of Transportation Maria Cino noted other fatality trends were improving. She explained that the number of young drivers dying in car crashes declined in 2005 for the third straight year while the number of children who were killed in crashes also declined. The largest drop was for children ages 8-15.

“We have no tolerance for any numbers higher than zero,” said Acting Secretary Cino. “Motorcyclists need to wear their helmets, drivers need to buckle up and all motorists need to stay sober.”

The Acting Secretary said the increase in vehicle fatalities comes from the dramatic rise in the number of motorcycle fatalities and increases in the number of pedestrian fatalities over the previous year. She noted, for example, that motorcycle fatalities rose 13 percent from 4,028 in 2004 to 4,553 in 2005 and that almost half of the people who died were not wearing a helmet. The number of pedestrian fatalities increased to 4,881 in 2005 from 4,675 in 2004, the Acting Secretary added. NHTSA is investigating this year’s increase in pedestrian fatalities to determine the cause.

Cino said NHTSA is working to reduce the number of motorcycle fatalities by encouraging motorcyclists to get proper training, always wear helmets, and absolutely never drink and ride. She added that the Department’s Federal Highway Administration is working with state and local governments to improve pedestrian safety and that the agency is providing more than $600 million over the next three years to help states develop pedestrian safety programs.

Specifically, NHTSA’s Fatality Analysis Reporting System shows that, between 2004 and 2005, the number of young drivers (16-20) killed declined by 4.6 percent from 3,538 to 3,374. Fatal crashes involving young drivers declined by 6.3 percent from 7,431 to 6,964. Meanwhile, the number of children 0-15 dying in crashes dropped from 2,622 in 2004 to 2,348 in 2005.

Cino added that the number of people injured in motor vehicle crashes declined 3.2 percent from 2.8 million in 2004 to 2.7 million in 2005. Passenger vehicle occupant fatalities also dropped by 451, from 31,866 in 2004 to 31,415 in 2005, the lowest level since 1994.

In addition, the number of fatalities from large truck crashes declined slightly from 5,235 to 5,212, while the number of occupants killed in rollover crashes increased 2.1 percent from 10,590 to 10, 816. And the number of SUV rollover fatalities dropped 1.8 percent from 2,929 to 2,877.

“We will not be satisfied until the fatality and injury numbers reach zero,” said NHTSA Administrator Nicole Nason.

Posted by Frank at 12:15 PM | Comments (0)

The Hummer H2 -- some people just plain don't like 'em

I've come across a site, http://fuh2.com/, which hosts an incredible display of animosity toward the Hummer H2.

The url of the site stands for: Fuck You and Your H2 and has 364 pages of pics, like the one here, of contributors doing nothing more than giving the finger to the quintessential SUV. to Understand the magnitude of HS hatred, there are about ten pics per page -- that means that over 3,000 people have sent in their 'unitary' opinion of the beast.

I would say the sentiments of all the submitters can be summed up in this message left by one anti-fan:

Driving one of these disgusting beasts is like saying f-ck you to the rest of us. So, yeah, it felt good to return the gesture.

Posted by Frank at 10:52 AM | Comments (0)

August 23, 2006

Ford offering five year warranty on all new vehicles

Ford is showing they believe in their veihcles by offering a five year/60,000 mile warranty on all of their 2006 and 2007 vehicles -- read on for the official details:

We're going the extra mile to deliver even more satisfaction to you. That's why all new Ford vehicles now come with a longer 5-year/60,000-mile powertrain limited warranty.*

This warranty provides coverage for the engine, transmission and more. It includes no deductibles for repairs, and the warranty is fully transferable to future owners at no cost. You will also receive complimentary roadside assistance for the entire warranty period, including towing, fuel-fill and lock-out services.

The 5-year/60,000-mile powertrain limited warranty is part of our commitment to deliver more standard safety equipment, more advanced technology, more value, more enjoyment, and most of all, more satisfaction from all our vehicles.

See your Dealer for limited-warranty details. Includes 2006 and 2007 model year Ford products regardless of the launch date. 2007 model year Focus coverage will be greater. 2007 model year E-Series and F-Series (up to F-550) diesel engine warranty coverage is 5 years/100,000 miles. Unique hybrid components have 8-year/100,000-mile limited-warranty coverage. A 2006 Model Year Ford vehicle sold on or after July 14, 2006 will be covered by a complimentary 5year/60,000 Mile Ford ESP PowertrainCARE extended service contract with a $100 deductible. For 2007 Model Year Ford products the warranty is fully transferable with no deductible.

Posted by Frank at 05:15 AM | Comments (0)

Win $5,000 worth of free gas for a year from Honda

Through September 3rd, you can enter to win the grand prize of a $5,000 gas card from Honda, or the $50 daily or $250 weekly consolation prizes. Folks can enter once a day up to a total of three times.

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Posted by Frank at 04:56 AM | Comments (0)

Get a 2006 Honda Accord for $199 a month

The Honda Clearance runs until September 5, and even though they are not in the position of having to give away the store, there are still a few decent deals to be had, like a 4-cylinder Accord for $199 a month for 36 months with two thou down. Upgraded versions of the Accord can be had on lease at $239 and $279 a month.

Honda is also offering low APR of 2.9% and 4.9%, depending on the length of the loan.

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Posted by Frank at 04:50 AM | Comments (0)

Used SUV resale values falling off a cliff

Given persistently high gas prices, the consumer shift away from new SUVs and the general tiredness of the big SUV trend, you knew it was coming -- big SUVs just a couple years old are selling for a little over ten grand.

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Posted by Frank at 04:46 AM | Comments (0)

Diesels' fuel economy looking mighty tasty

Chris Hynes' new diesel car has passed a crucial road test.

"The car is paying for itself," he says. "I believe the money I am saving in the fuel is going toward the payments for the car."

Hynes now spends $200 less per month on fuel — and gets 30 more miles per gallon than he did with the gas pickup he traded in last year.

That kind of fuel economy — 30 percent better than comparable gas vehicles — is renewing interest in diesel cars. At Pugi Volkswagen near Chicago, demand has tripled.

"Anybody and everybody is looking at diesels now," says Chris Willuweit, of the VW dealership.

Link.

Posted by Frank at 04:45 AM | Comments (0)

Chubb Slashes California Auto Insurance Rates by Average of 34%

Insurer Meets Unmet Needs, Especially for Affluent Consumers, Through New Coverage Options

The Chubb Group of Insurance Companies is lowering its automobile insurance rates in California by an average of 34 percent. Furthermore, Chubb is rolling out new coverage options that address the unmet insurance needs of many Californians, including high limits of liability protection in a state where the number of uninsured and underinsured motorists is among the highest in the nation.

"Effective today, virtually every Chubb personal auto insurance policyholder in California will realize a rate reduction and will be offered a broader array of coverage options," said Kurt Morgan, California manager for Chubb Personal Insurance. "We anticipate that this action will prompt many more Californians to switch to Chubb's auto insurance, as they already have to our homeowners insurance. The assets and lifestyles of thousands of affluent Californians are at risk because they may be underinsured or underserved by their current auto insurer."

The rate reductions will vary based on factors such as driving record and driver characteristics, with some drivers enjoying a reduction of nearly 50 percent. Chubb also has taken other steps to help customers save money. It has doubled to 10 percent its good-driver credit. It has introduced a companion credit ranging from 10 percent to 20 percent off the auto insurance premium for customers who also have a Chubb homeowners policy.

Chubb offers policyholders the highest available liability limits in the insurance industry. Many customers select liability limits of $10 million or higher, and the typical customer will select uninsured/underinsured (UM/UIM) motorist limits up to $1 million. A corporate car personal extension can extend liability and UM/UIM coverage to company cars regularly used by the customer for personal purposes.

"These new liability coverage options are especially important for affluent drivers in a state where a recent study by the Insurance Research Council found that 25 percent of the drivers are uninsured," said Morgan. "What's even scarier is that uninsured motorists are far more likely to be involved in accidents involving injury." Mississippi is the only state with a higher number of uninsured motorists (26 percent), according to the study.

"Uninsured motorist coverage is one of the least understood features in an auto insurance policy. It helps protect you and your family against the other guy, who either doesn't have insurance or not enough of it," added Morgan.

Additional coverage options now available in California under Chubb's policy, Masterpiece(R) Auto Preference(R), provide customers with the opportunity to tailor their insurance to personal and family needs. A customer may have a policy quoted with or without agreed value coverage, which enables a policyholder to lock in a settlement value for a covered loss for a full year. If a car is stolen or totaled in a covered loss, the policyholder will receive that amount, without deductions for depreciation or a deductible. Other coverage options address medical payments up to $100,000, lease gap coverage, full replacement of window glass, towing expenses, and repair or replacement of spare parts for collector vehicles.

Several key coverages will be built into every Masterpiece Auto Preference policy in California, including up to $5,500 loss-of-use coverage. If an insured car is disabled because of a covered loss, the policy can cover the cost of renting a similar vehicle. If a covered loss occurs more than 50 miles away from the insured's nearest residence, the policy can cover meals, lodging and telephone expenses and even air transportation back home. Standard insurance policies do not pick up many of these expenses and limit rental coverage to $20 to $30 per day for 30 days, or a total of $600 to $900. Unlike many standard policies, the policy also affords policyholders:

* the choice of repair shop and original equipment manufacturer's parts;
* worldwide auto liability coverage, when carrying at least $1 million of
auto liability coverage;
* coverage for bodily injury and physical damage when renting a car
anywhere in the world and the rental car company's loss of use of that
car;
* replacement of engines, tires, batteries and shocks made necessary by a
covered loss without regard to wear and tear; and
* replacement of damaged airbags and locks without the imposition of
deductibles.

In the event of a loss, Chubb strives to contact policyholders within 24 hours of notification and issue payment within 48 hours after a settlement is reached. Although policyholders are free to select their own repair shop, the Masterpiece Auto Preference service can provide them with referrals to qualified facilities.

Posted by Frank at 04:43 AM | Comments (0)

August 22, 2006

Video: Kyul Remote-Control Car Jump

Seriously, it's kind of fun in a mini-Evel Knievel kind of way.

Link.

Posted by Frank at 05:19 PM | Comments (0)

Toyota Yaris Mobile Game Developer Honored

Toyota Motor Sales, U.S.A. Inc. announced on August 19 the winner of the Toyota Yaris Mobile Game Development Competition at the 2006 Evolution (EVO) World Finals videogame tournament in Las Vegas. Ryan Dudley, a student at the DigiPen Institute of Technology, took home the $20,000 grand prize on behalf of this team for their mobile game called "Yaris Express." Dudley, one of the game's programmers, shares the winnings with his team Johnney Nguyen, programmer, and Andrion Becker, artist.

Toyota partnered exclusively with the DigiPen Institute of Technology, an accredited college focusing on videogame development and 3-D animation, to bring the competition to some of the most gifted and innovative students in the industry. DigiPen students were challenged to create a mobile phone game that incorporated the all-new Toyota Yaris subcompact vehicle and brought its features, versatility, affordability and style to life.

"We were very impressed by the students' creativity and talent," said Kim McCullough, Toyota marketing and communications corporate manager. "The Toyota Yaris Mobile Game Development Competition dovetails well with our innovative customer outreach. We are very excited and confident that this fun-filled game will provide our customers with amusement while creating awareness for Yaris."

Games were judged by Toyota based on originality, entertainment value, integration of the Yaris and how well it holds players' interest. Ten games were developed between April 21 and July 21. "Yaris Express," a driving game, integrated all the attributes the judges were seeking. Players navigate the Yaris through city streets while racing against the clock to pick-up and drop-off passengers. Along the way, players can receive help by collecting "Yaris characters" from the Yaris advertising campaign which either boosts scores or aids in dropping off passengers.

"This program was a brilliant way to combine the design-for-all message of Yaris with the videogame industry's next wave of talent and developers," said Peter Kang, interactive creative director, Saatchi & Saatchi LA. "We expected the students to innovate of course, but they really took Toyota's ‘moving forward' DNA to heart, bringing to life the features that make Yaris such a relevant and timely brand."

Michael Wyrzykowski placed second with his creation "Capture A Yaris" and won $10,000. Thomas Johnson picked up the $5,000 third place prize for "Traffic Trouble," created by Johnson and his partner Greg Raab.

"Yaris Express" will be available for download at www.toyota.com this fall. The expert panel of judges included:

Christopher Erhardt, game instructor, DigiPen Institute of Technology
Michael Moore, game instructor, DigiPen Institute of Technology
Masayo Arakawa, marketing and outreach coordinator, DigiPen Institute of Technology
Wing Cho, game designer, Nintendo Software Technologies
William Tian, game developer, Mobliss
Glenn Elliot, producer, Mobliss
Peter Kang, interactive creative director, Saatchi & Saatchi LA
Kelly Kliebe, art director, Saatchi & Saatchi LA
Chris Yeo, account executive, Saatchi & Saatchi LA

The 2006 EVO World Finals is the last event for the EVO Championship Series: Powered by Yaris! a two-part series with competitors from all over the globe.

Posted by Frank at 05:00 PM | Comments (0)

GM Performance Set Three Speed Records at Bonneville

Chevy Cobalt SS Sets First-Ever Bonneville Record using E85 Ethanol

GM Performance Division and its partners from So-Cal Speed Shop set three new land speed records with Ecotec-powered vehicles last week during the 58th Annual Speed Week event at the Bonneville Salt Flats in Wendover, Utah, including the first-ever Bonneville record using E85 ethanol. Ecotec-powered vehicles have now set eight records during the past four years with some form of GM involvement.

“The Ecotec is one of the most adaptable and durable four-cylinder engines in the marketplace, and it continues to prove its mettle on the hallowed Salt Flats,” said GM Performance Division executive Al Oppenheiser, whose team heads up GM’s efforts at Bonneville. “We even had one impartial member of the media call the engine ‘bulletproof’ last week, which is a testament to our powertrain organization.”

The team never looked back after setting two records on Aug. 13 in the G/FCC class (G Class/Unblown Fuel Competition Coupe) with the Bonneville Student Project Chevy Cobalt SS and the G/BFALT class (G Class/Blown Fuel Altered Coupe) with the Chevy So-Cal Cobalt SS during the first record return runs of the week.

Both cars were driven by GM Performance Division engineer Mark Dickens, and each vehicle upped its initial record in subsequent race runs throughout the week.

Running only on E85 ethanol, the Student Project Cobalt SS broke the previous 19-year-old record of 152.626 mph set by Doc Jeffries in 1987 with a speed of 156.073 mph, and then upped that record twice using E85 combined with nitrous oxide to its final mark of 172.680 mph in the G/FCC class (G Class/Unblown Fuel Competition Coupe).

The car either qualified or set a record in every E85 race run of the week, and was converted to run on the renewable fuel by three female engineering student interns – 19-year-old Heather Chemistruck from Virginia Tech University, 21-year-old Lauren Zimmer from Purdue University and 21-year-old Sandra Saldivar of New Mexico State University .

“The fuel classes at Bonneville are wide open, and that allows a person to run anything from nitro-methane to methanol to gasoline and whatever else is out there,” said Dickens. “We put E85 up against some of the absolute most extreme fuels available, and to be able to initially break the record using only E85 is quite an accomplishment.”

Meanwhile, Dickens shattered the record he set on Aug. 13 in the G/BFALT class (G Class/Blown Fuel Altered Coupe) with a speed of 246.849 mph in the Chevy So-Cal Cobalt SS on Aug. 15, more than 28 mph better than his previous mark of 218.392 mph.

With his initial G/BFALT record, Dickens earned his place in the Bonneville “200 MPH Club,” joining fellow GM engineer Jim Minneker in the exclusive land speed record fraternity, which is a little more than 600 members strong.

“They told me more people had been in outer space than are in this club,” said Dickens. “Whether it’s true or not, it is an honor to be mentioned in the same breath as some of those drivers.”

The Haas Roadster, owned by Haas Racing and built in partnership with So-Cal Speed Shop, set a new record in the G/BFMR class (G Class/Blown Fuel Modified Roadster) with a speed of 196.106 mph. The Haas Roadster features a 2.0-liter Ecotec turbo and was driven by team member David Haas.

The team did have a couple setbacks during the week, proving just how hard it actually is to set a record at the Salt Flats, especially when considering a vehicle has to make two successful runs to set a new record.

Once a vehicle qualifies to beat the previous record, it is immediately impounded until the next morning when it can return to the same course for a record run. The combined average between the qualifying and record return runs are what establish a new record

After only two passes, the Chevy So-Cal HHR was finished for the week on Aug. 14 due to an on-course incident.

GM engineer and driver Jim Minneker was beating the previous record of 226.835 in the G/BFCC class (G Class/Blown Fuel Competition Coupe) by more than 20 mph with a qualifying run of 246.686 mph when the HHR lost traction after parachute deployment at the end of its run. Minneker walked away with only minor bruises, and although the HHR was still structurally intact, it was unable to continue running.

And after upping its own record in the G/BGL class (G Class/Blown Gas Lakester) last year to 189.205 mph, the Ecotec Lakester made two passes late last week at speeds of 210.970 mph and 209.360 mph, but did not qualify for a record return run because the mark had already been broken with a higher speed of 212.765 mph on Aug. 16.

“We came out here to set records and showcase GM’s engineering and performance capabilities in a uniquely American environment,” said Oppenheiser. “We had an outstanding week with the Cobalts, and we don’t think either of those records will be broken anytime soon. And besides, there is always the World Finals in October.”

“Plus, we also proved that there is definite performance benefit to using E85 since it burns cooler than gasoline and has a higher octane rating, and not only is it good for the environment from an emissions standpoint, but it’s also a viable option for racing.”

Posted by Frank at 04:57 PM | Comments (0)

Ford's new diesel Power-Stroke plant bigger, cleaner

* All-new 2008 Ford F-Series Super Duty pickup will go on sale in early 2007 with a new 6.4-liter Power Stroke® Diesel that is Ford’s cleanest and quietest diesel ever sold in America.

* New ultra low-sulfur diesel fuel and advanced diesel particulate filter will provide particulate emissions levels that are equivalent to gasoline engines.

* Ford to unveil the new Super Duty at the State Fair of Texas in Dallas on Sept. 28.

Ford will usher in America’s clean diesel era when it introduces the all-new 2008 F-Series Super Duty pickup early next year. The truck’s 6.4-liter Power Stroke® engine will be Ford’s cleanest, quietest pickup diesel ever – with particulate emissions equivalent to a gasoline engine.

“Ford has built its truck reputation on innovation in design, capability and durability,” said Mark Fields, Ford’s president of The Americas, who will unveil the new pickup at the State Fair of Texas in Dallas on Sept. 28. “Clean diesel power will bring even more capability to our new Super Duty pickup – along with a new level of quietness and refinement. It’s what you would expect from America’s truck leader for nearly 30 years, and it’s the sort of innovation you will see throughout our product lineup going forward.”

The all new Power Stroke diesel engine will displace 6.4-liters, which is an increase in displacement from the current 6.0-liter V-8. It will be the first pickup engine in North America to use a high precision, high pressure, common-rail fuel injection system featuring piezo-electric injectors. These advanced injectors allow ultra precise timing of fuel injection for quietness and better emissions.

The new 6.4-liter Power Stroke features advanced emissions equipment, including a new diesel particulate filter that scrubs black smoke from exhaust gases and periodically cleans itself via advanced engine controls.

Pricing, fuel economy and engine specifications – including power and torque ratings – will be available closer to the vehicle going on sale in early 2007.

Diesels: The Most Capable Trucks

Diesel engines have become the powertrain of choice for heavy duty pickup truck buyers in the U.S. because they provide more torque for maximum towing and hauling.

The diesel engine’s torque advantage comes, in part, because the fuel is ignited with compression – the piston’s compression stroke is so intense that the fuel combusts spontaneously. The process is far more efficient than igniting fuel with spark plugs, as in gasoline engines.

Since 2001, annual diesel truck registrations have increased from about 400,000 vehicles in 2001 to more than 500,000 today, and Ford has long been the industry leader.

Ford has sold 1.3 million diesel-powered F-Series pickups in the U.S. since 2001. On an annual basis, Ford sells more diesel-powered pickup trucks than Chevrolet and Dodge combined. Nearly three-quarters of all Ford Super Duty trucks are sold with the Power Stroke diesel.

Ford is engineering in even higher levels of quality into the new Power Stroke engine, and will continue to offer the industry’s best warranty and roadside assistance package, which covers diesel engines for 5 years or 100,000 miles.

America’s Diesel Revolution Begins

Helping to fuel future growth in the U.S. are new low-sulfur fuels that make diesels cleaner to operate. As of October 2006, U.S. governmental regulations will require ultra low-sulfur diesel fuel to be available across the country.

High sulfur content in diesel fuel tends to clog the most advanced diesel engine emissions controls, in much the same way that lead formerly used in gasoline damaged catalytic converters. The new fuel will contain 97 percent less sulfur than conventional diesel, with the sulfur reduced from 500 parts per million (ppm) to 15 ppm.

The new fuel is compatible with the Ford Super Duty trucks that are already on the road, including models with the 6.0-liter and 7.3-liter Power Stroke diesel engines.

Compared with the diesel engines of 10 years ago, today’s diesels have 80 percent lower particulate emissions, 70 percent lower nitrogen oxide (NOx) emissions and 15 percent improved fuel consumption, according to the Diesel Technology Forum.

The U.S. EPA estimates that emissions of particulate matter will be further reduced by 250,000 tons per year, and emissions of NOx will be reduced by 4 million tons per year, when the entire U.S. diesel engine fleet has been fully turned over to clean diesel technology by 2030.

Since diesel engines are able to extract more energy from a given quantity of fuel, they can also help reduce CO2 emissions through improved fuel economy.

The U.S. Department of Energy estimates that a 30 percent penetration of clean diesel technology in the U.S. passenger vehicle market by 2020 would reduce net crude oil imports by 350,000 barrels per day.

Ford Committed to Clean Technologies

Ford Motor Company is committed to introducing innovative technologies that improve fuel economy, reduce vehicle emissions and reduce the country’s reliance on imported oil. These include vehicles that can run on E-85 ethanol, including the flex-fuel F-150, and hybrids, such as the Ford Escape and Mercury Mariner.

In addition, Ford is a leader in hydrogen internal combustion engines, and will deliver more than 20 shuttle buses equipped with the engines to customers this year. Ford also is actively engaged in research on other bio-fuels and is deploying advanced engine and transmission technologies across its powertrain lineup.

Posted by Frank at 04:43 PM | Comments (0)

Carmakers must tell buyers about on-board data recorders

The U.S. government will not require recorders in autos but said on Monday that car makers must tell consumers when technology that tracks speed, braking and other measurements is in the new vehicles they buy.

The National Highway Traffic Safety Administration regulation standardizes recorder content and sets guidelines for how the information should be disclosed. It also requires recorders to be more durable.

Privacy experts complained that consumer interests are not fully protected and information captured by recorders can be exploited.

Safety experts, consumer groups and insurance companies have long pressed the agency to mandate recorders in cars, but industry has responded voluntarily in recent years. About two-thirds of the new vehicles now produced each year contain the device that is connected to air bag systems. General Motors equips all its vehicles with recorders, a company spokesman said.

Link.

Posted by Frank at 04:34 PM | Comments (0)

Ford to roll out new diesel Super Duty in 2007

Ford Motor Co., which is facing mounting pressure to reduce its reliance on gas-guzzling trucks, on Tuesday said it would begin selling a new diesel version of its Super Duty pickup in early 2007.

The launch of the heavy-duty, diesel-powered pickup comes at a crucial time for Ford, which has had to slash truck production this year after sales slowed faster than expected in the face of higher U.S. interest rates and gas prices.

Ford said it would unveil the 2008 model of its F-Series Super Duty pickup aimed at commercial truck buyers on Sept. 28 at an event in Dallas.

Link.

Posted by Frank at 04:33 PM | Comments (0)

Gas Prices Impact Unequal

BIGresearch Survey Reveals Major Spending Gap Between Income Groups

Households with incomes under $50K per year are bearing a greater burden from high gas prices according to BIGresearch's August Consumer Intentions and Actions Survey of over 8,500 consumers. Only 24% said high gas prices are having no impact on their spending. However, when broken into income groups, 30% of those making more than $50K per year reported no major impact, compared to only 22% of consumers making less than $50K per year.

"While economic concerns and rising gas prices are causing consumers to exercise more judgment in their spending across the board, not all income groups are affected equally," said Joe Pilotta, VP of Research for BIGresearch. "There is a definite gap between those making less than $50K per year and those making more -- and it's only getting wider."

The survey showed that 81% of consumers in the < $50K group felt they are the same or worse off financially than this time last year. To cope with higher gas prices, they are making some pretty significant changes, including deferring major purchases, dining out less, cutting back on travel and, of course, driving less. Those who make $50K+ per year are not making the same sacrifices. In fact, 78% of that group felt they were the same or better off financially than last year.

"Looking at the impact of gas prices between both income groups, particularly in staples like groceries and clothing, it's clear that deferred spending is taking a harder toll on consumers making less than $50K per year," said Pilotta. "This should be a defining moment for retailers who depend on this customer base. Success hinges on paying attention to what types of purchases are being deferred -- because the gaps we're seeing now could become gulfs very rapidly."

Posted by Frank at 04:32 PM | Comments (0)

Kia mails out Frisbees in Sedona campaign [UK]

LONDON - Haygarth has developed a direct marketing campaign for Kia, which focuses on the amount of space in its new Sedona MPV.

The activity will build on the above-the-line "More space means happier journeys" campaign.

The mail pack includes a Frisbee, along with the line: "There is so much space inside the new Kia Sedona you could almost play a game of Frisbee in it."

The pack aims to get prospective buyers into showrooms by giving everyone who takes a test drive, a £10 voucher redeemable at outdoor specialists Blacks and Millets, continuing the theme of enjoying wide open spaces.

Link.

Posted by Frank at 04:27 PM | Comments (0)

BMW sells Rover brand

BMW AG said Tuesday it has agreed to sell the Rover brand for an undisclosed sum to an unidentified buyer, 12 years after its disastrous takeover of the British carmaker.

The sale will go ahead unless Ford Motor Co. exercises a right to buy the brand within a 90-day period, BMW spokesman Markus Sagemann said. It was unclear when that period runs out.

Dow Jones Newswires reported last week that China's Shanghai Automotive Industry Corporation, or SAIC, intended to pay about 11 million British pounds (euro16.1 million; US$20.8 million) for the Rover brand.

Link.

Posted by Frank at 04:23 PM | Comments (0)

Video: When your teen starts to drive

It's the day many parents anticipate with nervous energy - the day their teen gets behind the wheel on their own for the first time.

According to the Insurance Institute for Highway Safety, the crash rate per mile driven by 16 to 19 year olds is four times that of older drivers. As a result, every year more than 5,000 teen deaths occur from car crashes.

There are steps parents can take to make their teen a safer driver. A car is not a toy and it's important to reinforce that a vehicle is for transportation, not for social enjoyment. Also, teens should know the dangers of becoming distracted by cell phones, stereos, and passengers.

While your auto insurance rates go up when you add your teen to your policy, there are things that will help keep the costs down. Many insurance companies offer "good student discounts" if the teen driver maintains a certain grade point average and there may be discounts for completing safety programs.

Posted by Frank at 04:21 PM | Comments (0)

Get muddy and win a Jeep Wrangler

Jeep® Invites Consumers to Play in the Mud for a Chance to Win an All-New 2007 Jeep Wrangler Unlimited

* Consumers bring new meaning to “mudslinging” during the “Jeep Stick in the Mud” challenge on opening day of the State Fair of Texas

* Consumers who want to play in the mud can register online at www.JeepStickInTheMudChallenge.com

* Jeep survey reveals that Texans Jessica Simpson and Matthew McConaughey are the two celebrities Americans would most like to wrestle in the mud

Jeep® owners take pride in seeing how dirty they can get their vehicles, sometimes going for days before washing off the evidence of their off-road adventures. The Jeep brand is inviting consumers to prove how muddy they are willing to get to become the owner of an all-new four-door 2007 Jeep Wrangler Unlimited in the “Jeep Stick in the Mud” challenge at the State Fair of Texas on Friday, Sept. 29.

“Jeep Wrangler owners are known to be rugged and adventurous. They embody our brand’s attributes of a go anywhere, do anything lifestyle,” said John Plecha, Director – Jeep Marketing & Global Communications. “It is only fitting that we create an event like the ‘Jeep Stick in the Mud’ challenge to give consumers a chance to personify the Wrangler by getting muddy themselves.”

Celebrating the launch of the newest Jeep vehicle not afraid of getting dirty, the “Jeep Stick in the Mud” challenge will literally bring the “stick-in-the-mud” phrase to life as consumers wade through a giant pool of mud looking for hidden sticks, earning points as they go.

Keeping with the theme of the first-ever four-door Jeep Wrangler (the 4X4X4 Wrangler), the contest will be based on multiples of four with three rounds of competition – qualifying, semi-final and final. Qualifying rounds will include eight rounds of eight to 15 contestants. The semi-final round will see 16 contestants competing in four rounds of four contestants. And the final round will be one round of four contestants.

Individuals interested in playing in the mud can register for a chance to participate in the “Jeep Stick in the Mud” challenge online at www.JeepStickInTheMudChallenge.com, beginning Aug. 22 at 12:01 a.m. (ET) until Sept. 15 at 5 p.m. (ET). All participants must be 18 years or older. A random drawing will be held to select up to120 people to participate in the contest.

The State Fair of Texas kicks off Friday, Sept. 29 and ends Sunday, Oct. 22. The fair grounds will be open from 10 a.m. to 10 p.m. (CT) daily.

The Dirt on the “Stick-in-the-Mud” Phrase
While everyone has their own opinion on what defines a stick-in-the-mud, the Jeep brand surveyed Americans to hear what they had to say.

* Professional Stick-in-the-Mud: According to the survey, 24 percent of Americans think of accountants as the profession most associated with the phrase “stick-in-the-mud”
* Fun in the Mud: The two celebrities Americans would most like to wrestle in the mud are Texans Jessica Simpson (38 percent of American men) and Matthew McConaughey (44 percent of American women)1
* You’re a Stick-in-the-Mud: In the survey, 47 percent of Americans said someone “wanting to leave a sporting event before the end of the game in order to beat the traffic” would be considered a stick-in-the-mud

Posted by Frank at 11:38 AM | Comments (0)

VW signs a new Dakar Rally driving team

WOLFSBURG, Germany - The American Mark Miller and the South African Ralph Pitchford in the Volkswagen Race Touareg are forming a new driver/co-driver combination for the 2007 Dakar Rally.

The signing of Miller/Pitchford means that the third pairing of the Volkswagen factory team – alongside two-time World Rally Champion Carlos Sainz (Spain) and Michel Périn (France) as well as the South African Giniel de Villiers, the runner-up in this year's "Dakar” in the Race Touareg, and the German Dirk von Zitzewitz – has been confirmed. While 43-year-old Mark Miller, after claiming fifth place in January, will be contesting the upcoming 29th edition of the desert classic (06 to 21 January) for the Wolfsburg-based automotive manufacturer for the second time, his co-driver Ralph Pitchford (44) is a newcomer to the team.

"Mark Miller is an exceptionally fast and committed driver and, on top of that, a real team player,” says Volkswagen Motorsport Director Kris Nissen. "That's why we're happy to be able to continue working with Mark during the 2007 Dakar Rally. In the 2006 edition he truly added value and his co-driver Ralph Pitchford in his first competition for us will probably be doing the same. We've come to know Ralph's professional style of working during test drives in Tunisia and think that he, like all our drivers and co-drivers, embodies the determination of Volkswagen Motorsport."

For Mark Miller, who in the legendary hillclimb race at Pikes Peak (USA) in a production-derived Volkswagen Touareg clinched his first class victory in early July, this will be the second "Dakar” with Volkswagen Motorsport, and his fourth altogether. "Compared to last season, the team has improved yet again," says Miller, who calls Phoenix, Arizona (USA) home and has won the popular U.S. Rally Baja 1000 on several occasions. "Even more so than before we're all working towards the common goal of winning the most famous and most difficult desert rally for Volkswagen. Kris Nissen has put together a genuine team in which everyone is working to help everyone else. I'm happy to be part of this team and will try and contribute my part to the team's success through good performances.”

During seven-day test drives in Tunisia – simulating the competitive conditions of the Dakar Rally - the Miller/Pitchford duo was able to get adjusted to one another. "Ralph and I not only speak the same language when it comes to words," says Mark Miller. "This facilitates communications. In upcoming tests we'll get even more used to each other and form a striking team." Ralph Pitchford, whose racing career started in motocross, finished in 15th place overall in the 2006 Dakar Rally as the co-driver of his compatriot Alfie Cox.

Posted by Frank at 11:37 AM | Comments (0)

Lexus Teams With Andy Roddick Foundation at U.S. Open

Attendees at the 2006 U.S. Open will sport a new kind of tennis wristband, thanks to Lexus and the Andy Roddick Foundation. Lexus will hand out thousands of special-edition "No Compromise" wristbands to tennis fans throughout the tournament, with each one representing a $3 donation to the charity for a total gift of $30,000.

Press release after the jump.

Lexus Supports Andy Roddick Foundation With 'No Compromise' Wristband Giveaway at US Open; Makes $30,000 Donation

Bracelets Help Raise Awareness for Tennis Star's Organization to Help Underprivileged Children Reach Their Dreams

At the 2006 US Open, attendees will be sporting a new kind of tennis wristband, one with a meaning. Lexus, in support of the Andy Roddick Foundation, will be giving out thousands of special-edition "No Compromise" wristbands to tennis fans throughout the tournament, each one representing a $3 donation to the charity for a total gift of $30,000. The foundation, started five years ago by Roddick, is dedicated to helping underprivileged children reach their dreams.

The idea for the Andy Roddick Foundation is a result of a chance meeting between the 18-year-old Roddick and Andre Agassi. Following a tournament, Andre invited Andy for a trip on his private plane where they talked about tennis and deeper issues.

"I had an incredible opportunity to learn from someone who has been in my position," said Roddick. "So I asked him 'What's one thing you wish you would have done differently?' He turned to me and said that he wished he would have started his foundation even sooner than he did, so he could help even more people. That really stuck with me."

When Roddick returned to his home in Boca Raton he shared this conversation with his mother and made a commitment to start a charity for underprivileged children. In December 2004 Andy introduced his blue "No Compromise" bracelets during the Fourth Annual Andy Roddick Charity Weekend. The message engraved on each bracelet symbolizes the persistent dedication required by everyone to bring smiles to the faces of at-risk youth. Since its inception, the Andy Roddick Foundation has worked tirelessly to raise more than $3.2 million dollars in its quest to help children in need. Lexus supports this 100% volunteer and donation-based foundation, and encourages its support.

"Lexus is proud to help educate tennis fans about all the good work the Andy Roddick Foundation is doing," said Bob Carter, vice president and general manager, Lexus. "We believe in Andy's 'No Compromise' message and will support the Foundation with our bracelet giveaways and donations throughout the US Open."

For more information or to make a donation, visit www.arfoundation.org.

Posted by Frank at 11:32 AM | Comments (0)

Ford to offer universal buyouts

Ford Motor Co., slashing production after battling a decade-long drop in US market share, is preparing to extend buyout offers to all its factory workers in North America, two people with knowledge of the plan said.

The step would reverse Ford's strategy of ``targeted" offers at specific plants and echo General Motors Corp.'s buyouts and early retirements, which helped GM shed a third of its United Auto Workers union employees this year. Ford had 82,000 UAW-represented workers at the end of 2005.

``Whatever GM gets from the UAW, Ford gets it three to six months later," said David Giroux, an analyst at Baltimore-based T. Rowe Price Group Inc., which owns 9.8 million Ford shares. ``That makes it very logical that Ford would start offering these buyouts now."

Link.

Posted by Frank at 09:54 AM | Comments (0)

Audi prices the 2007 Audi Q7 3.6

Audi of America, Inc. today announced pricing for the 2007 Audi Q7 3.6 models equipped with a 3.6-liter V6 FSI engine. The Audi Q7 3.6 has a base price of $39,900, with 3.6 Premium models starting at $45,900. Both models have a $720 destination charge that’s not included in the base price.

The Audi Q7 3.6 features a 3.6-liter V6 FSI engine with gasoline direct injection technology. The engine produces 280 hp at 6200 rpm and 266 ft.-lbs. of torque at between 2500 and 5000 rpm. This powerful and efficient newengine is mated to a standard six-speed Tiptronic® automatic transmission and full-time quattro® all-wheeldrive.

Smartly equipped, the Audi Q7 3.6 comes with such features like dual-zone automatic climate control, tilt and telescoping leather wrapped multi-function steering wheel, 12-way power adjustable driver’s seat, leather seating surfaces (standard on Premium), 10 cup and bottle holders, 18-inch alloy wheels, roof rails, a 5500 pound towing capacity, Audi’s Multi Media Interface (MMI®), and an eight-speaker audio system with CD player come as standard. Optional features like seven-passenger seating, Sirius® satellite radio, panorama sunroof, rear side airbags, and a 6600 pound towing package (Premium only) help to add even more luxury and utility for the all-new performance SUV from Audi.

Posted by Frank at 09:44 AM | Comments (0)

More iPod support for More BMWs

BMW has a new iPod interface that supports all BMW and Mini models that were not supported by the company’s original in-car iPod solution.

The supported cars now include the BMW 5 Series, 6 Series and 7 Series. The iPod connects to a cable in the glove compartment, and is powered by the car rather than the iPod's battery.

Drivers can shuffle songs, skip between tracks and adjust volume via steering-wheel controls while the iPod remains safe in the glove box. BMW first added iPod support in June 2004.

Link.

Posted by Frank at 09:42 AM | Comments (0)

Psychiatrist arrested for gunsmoking road rage incident

CHATTANOOGA, Tenn. - A Veterans Administration psychiatrist charged with firing gunshots at a van carrying children told the officer who stopped him that it was an act of road rage, authorities said.

Dr. Alex Abelardo Fider, a psychiatrist at the VA hospital in Murfreesboro, was charged with aggravated assault. He was released on a $10,000 bond Monday.

Link.

Posted by Frank at 08:53 AM | Comments (0)

Ad Agency sharks circling around $640 Million Honda Account

Regional Reviews Spark Hope of Cracking Door on National Business

Ad agencies think they hear Mr. Opportunity knocking on Honda's $640 million account.

American Honda Motor Co. insists its longtime shop, RPA -- which has been running model-clearance ads featuring an animated character that "knocks" on the TV screen -- is secure on the national account. But auto-hungry agencies, straining to hear sounds of discontent with the agency of record, are encouraged that new regional Honda dealer groups -- each with budgets additional to the national spending-are looking outside RPA.

"It's a much-needed shot across the bow" of RPA, claimed a former Honda insider who asked not to be named.

Link.

Posted by Frank at 08:51 AM | Comments (0)

August 21, 2006

Mustang designer is loving life

Doug Gaffka, chief designer of the Ford Performance Group, carries the Mustang torch proudly

Doug Gaffka has a dream job designing dream cars. Gaffka can now add the Shelby GT500 to a design portfolio that includes the Bullit Mustang and the Mustang GT-R, as well as the 1999 Mustang and the Thunderbird. With the 12th annual Woodward Dream Cruise, the world’s largest one-day cruise event, approaching, Gaffka talked about the effect the Mustang has had on American car culture.

Q. Looking back at the Ford portfolio over the years, which vehicles do you believe have really struck an emotional chord with consumers?

A. The Mustang, of course. We’ve met with a lot of people over the years to talk about Mustang, and we continually hear how significant Mustang is to their lives — partly because our history with Mustang has been quite consistent and their memories have shaped their thoughts, passions and image of that car, especially when they own one.

Another car is Thunderbird, it really struck a chord with people. People were very passionate about that car — what they thought it should be, how they thought it should look and the performance that it should have. It, like Mustang, had a huge influence on American pop culture, including starring roles in some pretty famous films.

Q. What is it about the Mustang that makes it so appealing and loved? A. Mustang is a true American car, and I think that’s what you really hear from people. What they really love about it and admire about it is that it can’t be copied. You can’t take the cues and put them on another car. It is the only pony car. That’s what really sets it apart from everything else. The heritage helps, too, because there’s been a consistency over the years, which doesn’t occur with most vehicles. You wouldn’t necessarily know a 1960 Ford or a 2006 Ford, but you’d know a 1964 Mustang, and you’d be able to recognize today’s Mustang.

Q. How much competition will Mustang face from the new Chevrolet Camaro? A. I don’t know. It’s hard to say. I think the competition between Camaro and Mustang has always been a healthy competition because one pushes the other. When you have two vehicles out there trying to dominate a market, there’s no complacency. That’s very important. I think the Camaro matchup with the Mustang is an important one in the customer’s eyes as well, although we basically put Camaro out of business in the last generation of Mustang. It’s hard to recapture a market when you’ve been out of it for a while.

Q. You were an instrumental part of the design team for the Shelby GT500. What was it like to work with automotive legend Carroll Shelby on that car?

A. Carroll was great. We did a couple of proposals on the car, and we brought him in to not only bless it, but to make some changes if he wanted. We picked out the ’68 Mustang as our favorite, and he came out and just loved it. He said it was really great. And there’s one thing I’ll always remember: He said it really made him happy, especially to have his name back on a Ford car, where it all started. He was very thrilled about that. It really made us feel good when he came in and liked the car. He made a few tweaks — like he thought the lettering should be bigger in the rear, etc. — but overall, he thought the car was terrific. And he was super to deal with.

Q. What place will the Shelby GT500 hold in Mustang history?

A. I think this will be one of the most important Mustangs. When we brought the Mustang back in the ’90s, we really reinitiated more of a heritage look. And we’ve done a couple of Cobras since then. But I think the Shelby GT500 will be most remembered out of all of them for two reasons. No. 1, it’s come out of a very popular design that we have today. It’s very recognizable as a Mustang. And second is it has Carroll’s signature on it. I think that’s real important to Mustang owners.

Q. How important is the Woodward Dream Cruise? Why do you think it garners so much support and fanfare?

A. It sort of exemplifies the American dream. It also represents a lot of the memories that people have of what cars used to mean. Nowadays, so many of us forget that there were times in the ’60s or ’70s when we did cruise our cars. The Dream Cruise allows people to put all of their focus on one major event throughout the year. And it gives them a real excuse to bring this car out that means a lot to them. It’s just part of the heritage and the memories that you have.

Q. Which Ford vehicles have the biggest presence at the Dream Cruise?

A. It’s probably the Mustangs and the Thunderbirds. There are some early-year Fords — from the ’50s — I’ve seen quite a few of those. I’ve also seen a lot of Cougars, particularly 1960s vintage, and some Lincolns. But most of the time, the cars that really garner the most attention are Mustangs and Thunderbirds. I think they have the largest following because they pulled at the heartstrings of Americans over the years. No matter the age, we realize that even people who don’t own Mustangs still love Mustangs.

Posted by Frank at 02:54 PM | Comments (0)

VW's diesel SUV gets a new filter

Touareg V10 TDI pushes ahead new diesel trend in USA

With the Touareg V10 TDI a series production off-road vehicle has reached the summit of Pikes Peak at 4,300 metres for the first time in the history of the legendary "Race to the Clouds".

The competition, officially called "Pikes Peak International Hillclimbing Contest", provided the sporting backdrop for the market launch of the Touareg V10 TDI in the USA. On 1st September, the sale of the high-end off-road vehicle, which is equipped with a diesel particulate filter as standard, will start in the USA.

The Touareg V10 TDI is the first turbo-diesel off-road vehicle in the US market with a particulate filter (DPF). Volkswagen is, in this way, once again setting a trend for drive technologies. In comparison to similarly equipped petrol engine vehicles, the 310 bhp Touareg V10 TDI is approximately 30 percent more efficient. As is the case in Europe, Volkswagen is seen as the leading manufacturer of diesel passenger vehicles in the USA. A total of twelve percent of all Volkswagens sold between New York and San Francisco already have the TDI logo, and this trend is increasing. In the TDI versions, the New Beetle and Golf are, according to the "U.S. Environmental Agency" (EPA) and the "U.S. Department of Energy (DOE)", the most economical vehicles in their class on the US market.

The Touareg V10 TDI with diesel particulate filter will now augment the US off-road vehicle segment, which is dominated by petrol engine models, with a particularly fascinating, responsive, but also economic model. The three Touaregs participating in the "Race to the Clouds" were the same as the standard production model, with the exception of special safety equipment for the competition (roll-over cage, fire extinguisher, sports seats with five-point seat belts). The three vehicles used diesel fuel with low sulphur content. Racing driver Mark Miller (who also drove at the Rallye Dakar 2006 for Volkswagen) was the fastest up the mountain: after 14 minutes and 8 seconds he saw the finish line and thus left many vehicles that had been built especially for the competition behind him. The other two Touareg V10 TDI vehicles were driven by Ryan Arciero and US racing legend Danny Sullivan.

The Touareg is an international success. In Germany, the Volkswagen off-road vehicle is available at prices as of 41,450 Euro (Touareg TDI with 128 kW / 174 bhp). The European version of the Touareg V10 TDI with 230 kW / 313 bhp costs 74,650 Euro.

Posted by Frank at 01:55 PM | Comments (0)

Team HUMMER Looks to Continue Winning Streak at Vegas to Reno

DETROIT - Team HUMMER, one of off-road racing's most successful teams looks to continue their 13-race streak of placing a HUMMER on the podium as it heads into the TSCO Vegas to Reno race, August 25, 2006 -- a streak that began with the Team HUMMER H2's class victory at the same race in 2004.

Team HUMMER owner Rod Hall, and his sons Josh and Chad will enter their stock-class H1 Alpha, H2 and H3 in this year's race -- the 10th Anniversary running of the Best in the Desert Racing Association's "Vegas to Reno" - the longest off-road race in the United States.

"The H1, H2 and H3 are by far the most capable off-road vehicles I've ever driven," said Rod Hall. "Between the vehicles' natural off-road capabilities and the support of the Team HUMMER crew, I expect Vegas to Reno to be another successful race for Team HUMMER."

H3
The Team HUMMER H3 is piloted by Rod Hall and was built by GM Engineering. Introduced at the 2005 Vegas to Reno, Rod and the H3 earned a second-place class finish in the vehicle's inaugural race. Since then, the H3 has gone undefeated in the mini stock class in every race entered, including SCORE International's 2005 Baja 1000 and 2006 Baja 500.

H2
The Team HUMMER H2, piloted by Josh Hall and also built by GM Engineering, is the 2004 and 2005 Vegas to Reno full-size SUV stock class defending champion. Hall and the H2 were Best in the Desert full-size SUV stock class champions in 2005, following an eight-race winning streak.

H1 Alpha
Team HUMMER's H1 Alpha, the team's newest addition, is piloted by six-time Baja 1000 winner, Chad Hall. The H1, introduced at the 2006 Terrible's Town 250, is expected to be a strong challenger in the race's full-size truck stock class.

About Team HUMMER
Team HUMMER was founded by legendary off-road racer Rod Hall in 1993. Since then, Rod and his sons Josh and Chad have compiled 10 class wins at the Baja 1000; 43 podium finishes in the Best in the Desert (BitD) Racing Association series; and five BitD class championships. Team HUMMER competes with the H1 Alpha, H2 and H3 in the stock class, which features production-based vehicles with stock frames, stock suspension designs and production-based engines. For more information about Team HUMMER, visit www.rodhallracing.com.

Posted by Frank at 01:46 PM | Comments (0)

The technology behind the Mercedes massage seats

With individually adaptable backrest and cushion contours, active ventilation and an innovative massage function, the integral seats of the new Mercedes-Benz CL-Class increase the personal well-being of the occupants on long journeys. The seal of approval by an independent jury representing the AGR - “Aktion Gesunder Rücken” (healthy back campaign) - a German organisation which tests products for spine-friendly design, confirms the high quality of the newly developed multi-contour seat and its health-promoting effects.

The front seats of the CL-Class are designed as integral seats. All the components of the seat belt system are mounted directly on the seat: the inertia-reel mechanism with belt force limiter, automatic comfort-fit, belt buckle and the upper reversing point for the belt. This ensures that the seat belt is in the best possible position for any seat adjustment, and can therefore carry out its protective function to best effect. Accordingly the seats are important components of the occupant protection system. Thanks to robust seat rails of extruded aluminium sections and their sophisticated, weight-optimised welded construction using high-strength steel, they are able to withstand even the most extreme forces during a crash.

Even the newly developed standard 12-way seat provides the driver and front passenger with first-class comfort. The fore-and-aft position, backrest and cushion angle, seat height, head restraint and seat cushion depth are electrically adjustable - independently and variably, so that each occupant is able to choose the best individual seating position. This also applies to comfort and support for the lower back, as pneumatic lumbar supports are also standard equipment for the front seats. These enable the driver and front passenger to adapt the backrest contours to their own anatomy, relieving stress on the back muscles.

The technical construction of the newly developed seats for the CL-Class meets the traditionally high standards of quality maintained by the Mercedes-Benz brand in this area. This means sinus springs with a polyurethane foam pad in the seat cushion and Pullmaflex suspension padding with a breathable natural fibre/rubberised mat in the backrest.

A pleasant airflow: Active seat ventilation even more effective

The seat development specialists at Mercedes are concerned not only with traditional comfort characteristics such as the springs and padding, but also with the all-round well-being of the car’s occupants. The materials and structure of a Mercedes seat must ensure comfort in all weather and temperature conditions. This is ensured by breathable materials and the high-quality leather upholstery used for CL-Class seats.

Even more climatic comfort is provided by actively ventilated luxury seats, which are standard equipment in the CL 600. Miniature fans in the seat cushion and backrest take in cool air at floor level and evenly distribute this via an air-permeable fabric under the surface of the seat. This gentle airflow ensures that the occupants remain cool and comfortable even at high outside temperatures.

Specialists have now improved this technology even further. The heated, actively ventilated luxury seats in the new CL-Class are equipped with even more efficient fan controllers, which regulate likewise improved mini-fans in the seat cushion (4) and backrest (2) of each front seat. The upholstery materials have also been modified to improve the efficiency of the heating and ventilation functions even further. The heating elements are now located directly beneath the seat covers.

Made-to-measure comfort: New multi-contour seat with nine air chambers

Like active seat ventilation, the multi-contour seat is a very successful Mercedes invention which greatly contributes to the high level of long-distance comfort in cars bearing the Mercedes star. Multi-contour means that the occupants are able to adapt the contours of the seat to their individual anatomical or comfort requirements. This is made possible by air chambers within the seat padding.

A new-generation multi-contour seat is used in the CL-Class. This has even more functions - and therefore provides even greater comfort. While the previous multi-contour seat featured seven air chambers, the driver and front passenger are now able to adjust four zones in their seats with the help of nine air chambers. These are:

* the two side bolsters of the seat cushion;
* the lumbar support, which is also height-adjustable;
* the two side bolsters of the seat backrest;
* the shoulder support.

Thanks to new piezo valves, the pneumatics of the multi-contour system operate even more quietly and precisely than before. Moreover, the valves are now in a decentralised configuration and therefore respond more rapidly, which means that for the first time, the multi-contour seats can also be integrated into the PRE-SAFE® preventative occupant protection system: if PRE-SAFE® detects the risk of a collision, it inflates the air chambers in the side bolsters of the seat cushions and backrests as a precaution. These cushions envelop the occupants and support them, increasing the distance to the interior door panels during an accident. This enables the sidebag to provide even more protection.

The driver and front passenger seats with multi-contour function have been awarded the AGR seal of approval.

Rapid piezo valves for lateral support tailored to the driving situation

Customers can enjoy the ultimate in seat comfort by specifying the dynamic variant of the multi-contour seat for the new CL-Class. The new, decentralised piezo valves for the air chambers noticeably improve the dynamic function of the multi-contour seat by responding more rapidly to steering movements. The pressure and volume of the side air chambers in the seat backrests are adjusted in a matter of seconds according to the steering angle, lateral acceleration and speed of the car in order to offer the driver and front passenger even better lateral support. This happens according to the driving situation. The system inflates the air chambers on the right side of the backrest more strongly when negotiating a left-hand bend, for example, while inflating the air chambers on the left when a right-hand bend is taken. This dynamic, two-stage multi-contour function relieves stress on the muscles and thus promotes physical well-being.

Separate air chambers for a relaxing back massage

The massage function for the dynamic multi-contour seat is also a completely new development by Mercedes specialists. It no longer makes use of the air chambers with which the seat contours are adjusted, but rather a separate package of air chambers integrated into the seat padding. This means that the individual comfort settings are retained.

A micro-computer controls the seven separate massage air chambers, inflating and emptying the air chambers according to a fixed programme, which passengers in the new CL-Class perceive as a pleasant, pulsing motion across the entire back. This stimulates the muscles, improves the circulation and helps to prevent early fatigue.

The massage programme lasts for five minutes and can be restarted at any time once the cycle has finished. The intensity and speed of the massage function can also be individually adjusted in four settings, from “slow and gentle” to “fast and powerful”.

Posted by Frank at 01:35 PM | Comments (0)

GM announces that the Chevrolet Camaro will be "Made in Canada"

New C$740 million investment brings recent GM Canada total to over $3 billion

Oshawa, Ontario - General Motors of Canada Limited (GMCL) President Arturo Elias announced today that the Oshawa car plant has been selected to manufacture one of GM’s most celebrated new vehicles - the Chevrolet Camaro. The Oshawa plant will build the new Camaro, with early production versions at the end of 2008, with start of sales in the first quarter of 2009. This new product program and conversion of the Oshawa plant to a state of the art flexible manufacturing facility represents a C$740 million investment, with preparatory work beginning immediately.

=The new Camaro is a thoroughly modern interpretation of the 1969 icon. GM has indicated that the production version of the Camaro is going to look almost identical to the “Best in Show” concept vehicle first featured at the Detroit Auto Show earlier this year.

“This important new investment for Oshawa would not have been possible without the strong partnership with the CAW and federal, provincial and local governments” said Mr. Elias. “ Oshawa ’s selection to build the new Camaro is a tribute to our employees’ reputation for the industry’s best quality and productivity and further evidence of the exciting comeback happening at GM today.”

CAW president Buzz Hargrove said “Earning the mandate for the new Camaro is a huge accomplishment and is due in part to the reputation of our members for producing great quality vehicles. CAW local 222 has really stepped up with an innovative local agreement that contributed to building a viable business case for the Camaro.”

“Today’s announcement is great news for all GM stakeholders in the Durham Region” said Federal Finance Minister and Member of Parliament for Whitby-Oshawa the Honourable Jim Flaherty. “It builds on GM’s broader integrated innovation investment that includes research partnerships with educational institutes across Quebec and Ontario, including the University of Ontario Institute of Technology (UOIT).”

“GM’s investment in the Camaro program here in Oshawa proves once again that when government and industry work together, the result is a stronger economy and even more opportunity for Ontario families,” said Ontario Premier Dalton McGuinty. “Our province’s strength continues to be our highly skilled workforce and our culture of innovation -- and this new investment proves that.” Ontario Minister of Economic Development and Trade Joe Cordiano continued, saying “This announcement is a vote of confidence in this plant, the skill of its workers and Ontario as a place to invest. It shows we can accomplish great things when we all work together.”

Colin Carrie, Member of Parliament for Oshawa and Parliamentary Secretary to the Minister of Industry, said " Canada offers the essential elements for a vibrant auto industry: strategic location as a gateway to the North American market, and an ideal climate for continued investment. Today's announcement reflects that confidence in our country and our auto industry."

Oshawa Mayor John Gray said “creating a positive investment climate in Oshawa and Durham Region has helped attract important new opportunities like the Camaro program.” Durham Regional Chair Roger Anderson noted “working together to create a competitive local investment environment is the right thing to do for industry.”

The C$740 million investment completes GM Canada’s Beacon project announcement in March 2005 and adds the new Camaro product mandate for Oshawa. This announcement brings GM Canada’s total investment since March 2005 to more than $3 billion.

Headquartered in Oshawa Ontario, General Motors of Canada employs more than 20,000 people nationwide. GM of Canada manufactures a variety of vehicles, engines, transmissions and other components, and markets the full range of General Motors vehicles and related services through 759 dealerships and retailers across Canada. Vehicles sold through this network include Chevrolet, Buick, Pontiac, GMC, Saturn, Hummer, Saab and Cadillac.

Posted by Frank at 01:32 PM | Comments (0)

The Audi R10 TDI triumphs again

ELKHART LAKE, Wisc. - The Audi R10 TDI remains unbeaten: Frank Biela (Germany) and Emanuele Pirro (Italy) celebrated together with their team-mates Dindo Capello (Italy) and Allan McNish (Scotland) a double victory in the fifth race of Audi’s new diesel sportscar. In the seventh round of the American Le Mans Series at Road America, Biela and Pirro clinched their third victory of the season - including the Le Mans 24 Hours - by a margin of just 0.4 seconds.

The long distance race over two hours, forty-five minutes did not start well for the German-Italian du Starting driver Frank Biela, who went into the race from second position on the grid, was touched at the first corner by a rival and pushed into the gravel trap. Biela rejoined the track but pitted for new tires due to a vibration dropping to the back of the field. From the very last position, Biela started a charge which brought him and his team-mate Emanuele Pirro to second place behind the second Audi R10 TDI of Dindo Capello and Allan McNish before the final phase of the race.

Allan McNish, who had clinched pole-position with a lap time of 1:49:181 minutes - breaking the ALMS track record on the 4.048 miles track north of Milwaukee - was also hit on the opening lap but did not lose time. After 32 laps, he handed over the leading Audi R10 TDI to his co-driver Dindo Capello. The Italian stayed in front until a pace par phase in the final half hour of the race. At the re-start team-mate Emanuele Pirro just eased ahead. After 76 laps the two Audi R10 TDI sports-prototypes celebrated a second successive 1-2 success following the Portland double victory in July.

Round eight of the 10-race American Le Mans Series is staged in two weeks at Mosport (3 September) with Dindo Capello and Allan McNish heading for Canada as championship leaders.

Quotes after the race at Road America

Dr Wolfgang Ullrich (Head of Audi Motorsport): "This was a really exciting race with an incredibly tight finish. As expected the track at Road America suited our R10 TDI very well. Despite this we had to fight hard for the victory because the caution periods cost us the advantage we gained over and over again. The lighter Dyson-Lolas today came very close to us, sometimes even too close. Congratulations to the team who did a great job and had a good strategy.”

Frank Biela (Audi R10 TDI #1): "I am very happy. It was a good race, very good for the spectators. But it didn’t look good at the beginning. In turn 1 James Weaver pushed me off and I rejoined the track as the last car. I had a big vibration and had to pit for new tires. Then the team did a very good job and the strategy worked well. Emanuele took the car on fresh tires and drove a fantastic race to the finish.”

Emanuele Pirro (Audi R10 TDI #1): "It was one of the best races of my life. After the accident at the start we were one lap down. But with a little bit of luck we got back the lap. Later I could come close to Dindo but I could not pass him. When the right moment came at the re-start I tried everything that I have learned in my career, I put a lot of pressure on Dindo and it worked. I am absolutely delighted.”

Dindo Capello (Audi R10 TDI #2): "I had a great fight with Emanuele in the closing stages after the re-start. My Audi was very good and I was in control but then the pace car came out. I was very careful at the re-start because the officials always look at this very carefully and my team radioed to remind me to maintain the speed of the pace car when it pulled in and not to accelerate until the green flag was waved. I lost a little momentum allowing Emanuele to slip ahead. I then had to think about the championship and not take a big risk.”

Allan McNish (Audi R10 TDI #2): "Obviously we would have liked to have won but in terms of the championship it was a good result and we’re in a strong position with three races to run. The race featured a lot of full course yellow safety periods and just like at Salt Lake City when we were leading that race with 20minutes remaining, the final caution cost us a certain victory which is a little frustrating but it’s good to have scored another Audi 1-2. At the start of the race I survived a hit from James Weaver who also hit me again coming down the pit-lane which caused slight damage.”

Dave Maraj (Team Director Team Audi Sport North America): "It was an incredible race. For Frank and Emanuele to win having dropped to the back of the field after the first corner incident with the Dyson Lola is amazing. They drove very well but also the team played a big part in this victory with a good race strategy when things had looked grim. Allan and Dindo have also extended their championship lead. With all the discussions about the advantage of the Audi R10 TDI, it is interesting that the Dyson Lola finished less than a second behind the winning Audi on a circuit that suits the R10 TDI perfectly.”

Results at Road America

1 Biela/Pirro (Audi R10 TDI) 76 laps in 2h 45m 32.115s

2 Capello/McNish (Audi R10 TDI) + 0.400s

3 Weaver/Leitzinger (Lola-AER) + 0.713s

4 Maassen/Bernhard (Porsche) + 27.374s

5 Luhr/Dumas (Porsche) + 27.524s

Posted by Frank at 01:19 PM | Comments (0)

Ford's new powertrain gives it an Edge

The all-new Ford Edge crossover vehicle debuts later this year, equipped with a new 265-horsepower, 3.5-liter V-6 engine and six-speed automatic transmission that will serve as cornerstones in the company's drive to improve the performance, fuel economy and emissions of its powertrains.

Ford Vehicle Development Chief Engineer Jim Baumbick says the new engine and transmission give Ford's new crossover a cutting edge powertrain.

"It has very strong acceleration, so you have that confident get-up-and-go feel when you want it. And when you want to cruise, it delivers smooth, effortless driving that optimizes fuel economy," he said.

A good launch is critical for the Edge and its new powertrain. The 3.5-liter V-6 engine will be under the hood of one in five of the company's North American vehicles by the end of the decade. Ford also intends to maintain a leadership role in 6-speed transmissions, which the automaker estimates will be used in half of all manufacturers' North American cars and trucks by 2015.

Ford's new engine and transmission reinforce the company's on-going commitment to providing powertrains of choice to customers in all vehicle segments, according to Powertrain Vice President Barb Samardzich.

"Consumers shopping crossovers are looking for performance and fuel economy," she said. "We think that the new 6-speed transmission and 3.5-liter engine are absolutely best in class – any way you measure it."

The 3.5-liter V-6 combines with the first Ford-built 6-speed front-wheel-drive transmission to deliver up to a 7 percent fuel economy improvement on the highway compared to a typical 4-speed automatic.

The new engine's 265-horsepower rating is accomplished with less expensive regular unleaded gasoline (87 octane). Some competitors require more expensive premium or mid-grade fuel to achieve their top ratings. Not only is the 3.5-liter Ford's most powerful V-6 ever, it's also the cleanest.

The new 2007 Lincoln MKX crossover vehicle also will be equipped with the new V-6 engine and 6-speed transmission. The new engine will also power the 2007 Lincoln MKZ.

Edmunds.com contributing editor Rex Roy is impressed with the refinement of the new V-6 engine, which he experienced while driving the 2007 Lincoln MKZ sedan.

"It truly puts Ford in competition with Honda and Toyota for producing some of the smoothest engines around," said Roy.

Samardzich says more class-leading powertrains are on the way as Ford pushes to be the leader or among the leaders in every vehicle segment.

"Our four-cylinder engine is a very strong product, and soon we will make it even more competitive with additional technologies," said Samardzich. "We're really focused on getting technologies from an advanced stage into vehicle programs and then delivering a very competitive cycle plan as quickly as possible, with world-class quality."

Posted by Frank at 01:15 PM | Comments (0)

Check out a vintage Chevy TV commerical

What I find interesting about this is that it makes the product compelling. GM marketers -- study your history!

Posted by Frank at 12:16 PM | Comments (0)

August 20, 2006

Both Audi R10s make the front row

ELKHART LAKE, Wisc. - The two Audi R10 TDI sports-prototypes start the seventh race of the American Le Mans Series at Road America in Elkhart Lake, WI from the first row. In qualifying on Saturday, Audi “works” driver Allan McNish (Scotland) secured pole-position with a lap time of 1:49.181 minutes, shattering the American Le Mans Series (ALMS) track lap record from 2004. Starting beside the championship leaders on the front row are their team-mates Frank Biela (Germany) and Emanuele Pirro (Italy) in the second Audi R10 TDI.

During the 20 minute qualifying session on Saturday, Allan McNish topped the timesheets from the very start. During the time trial the Scotsman, who is driving on the 4.048 miles track located about 60 miles north of Milwaukee for the first time, improved his time with each lap. On his second lap in dry but overcast weather conditions, he broke the ALMS qualifying track record set in 2004. He then proceeded to improve his time with each of his next three laps.

Frank Biela, who along with Emanuele Pirro won the corresponding Road America race last year, drove the second Audi R10 TDI to a 1:50.567 minute second best time. The fast and flowing Road America track perfectly suits the Audi R10 TDI. For Audi’s new diesel-powered sportscar, it marks the fourth “pole” start of the season. Already at Sebring, Le Mans and at Salt Lake City, the 650 hp strong prototype was the fastest car in qualifying.

The race at Road America starts on Sunday afternoon at 2 pm local time and takes over a time of 2.45 hours.

Quotes after qualifying in Road America
Dindo Capello (Audi R10 TDI #2): “I was immediately happy with the Audi R10 TDI when we started practicing on Friday. We struggled a little this morning and my own runs were interrupted by red flag stoppages. We made some minor changes for the final practice and were back on the pace and I felt a lot happier. Allan did a great performance in qualifying and so we’re very optimistic for the race. Not only is the car quick but it is nice to drive – we have a good race car for tomorrow.”

Allan McNish (Audi R10 TDI #2): “It was a perfect qualifying session – from the car, the team and me personally – everything clicked together all at the right time. We had an imbalance this morning and the team worked hard to understand why and ultimately ‘dial’ it out and the R10 TDI was perfect in qualifying which allowed me to really attack this circuit. The diesel Audi’s superb torque and aerodynamics combined with excellent Michelin tyres were perfectly suited to this hilly circuit.”

Frank Biela (Audi R10 TDI #1): “It is nice to be on the front row but I am unhappy about the gap of over one second to Allan. His settings were different to mine. At two or three important places my car was understeering, we now must work to find more grip. During the race it will be very important to have good pit stops and to finish the race without problems.”

Emanuele Pirro (Audi R10 TDI #1): “We managed to put both cars at the front. This is a good demonstration of the high technology and performance of our cars. The race will be another story: because it takes a long time to warm-up the tyres, the first laps will be quite difficult. But on the faster sections of the track, our cars should be very strong. The track is very long, so we don’t expect any problems with traffic.”

Dave Maraj (Team Director Team Audi Sport North America): “It’s a great achievement to get 1-2 on the grid especially considering the Dyson Lola’s weight reduction. The Audi Sport North America team has fully concentrated on the job from the moment practice began on Friday and this is our reward. However the race is going to be tough and is likely to feature a number of full course yellows so our race strategy will play a massive part in the final leaderboard.”

The starting grid at Road America:
1 Capello/McNish (Audi R10 TDI) 1m 49.181s

2 Biela/Pirro (Audi R10 TDI) 1m 50.567s

3 Luhr/Dumas (Porsche) 1m 51.199s

4 Weaver/Leitzinger (Lola-AER) 1m 51.292s

5 Dayton/Wallace (Lola-AER) 1m 51.315s

6 Maassen/Bernhard (Porsche) 1m 51.393s

Posted by Frank at 01:17 PM | Comments (0)

August 18, 2006

Video: LaVar Arrington, other athletes in lipsynching car dealer ad

This ad was one of several in an MSNBC poll that received mention for being so annoying it was great ... in a bad sort of way. In this spot for Eastern Motors, the athletes sing the sonorous, "At Eastern Motors, where your job's your credit."

To download the song, right-click here.

The one I like however, also features LaVar Arrington, this time on a football field, where he tells a guy to "stay down, punk!"

Posted by Frank at 05:57 PM | Comments (0)

The 2007 Toyota Prius Touring Edition

Toyota Prius, The Most Fuel-Efficient Midsize Car in America, Adds a Sporty New Touring Edition For 2007

The Toyota Prius, the best-selling gas-electric hybrid vehicle in the United States and the world, offers a more engaging driving experience for 2007 with the availability of a new Touring Edition model. In addition, the 2007 Prius gains standard driver and front passenger seat-mounted side airbags and front and rear side curtain airbags, which were previously optional.

The new 2007 Prius Touring Edition provides more spirited driving responses due to its European-tuned suspension and 16-inch alloy wheels. The Prius Touring Edition is distinguished externally by the new wheels, a larger rear spoiler, High Intensity Discharge (HID) headlamps and integrated fog lamps.

Toyota Prius is the most fuel-efficient midsize sedan in America, delivering on the promise of exceptional fuel efficiency without compromising performance, comfort or safety. For 2007, a new Camry Hybrid joins the Prius and Highlander Hybrid SUV in the Toyota lineup. Last year, Toyota boosted Prius production to keep up with demand for this innovative hybrid model.

"Prius was already the most successful hybrid car in the market, and the rising gasoline prices seen in 2006 have only added to its appeal," said Jim Lentz, Toyota Motor Sales, U.S.A. executive vice president. "Toyota is the market leader in hybrid vehicles, and we are committed to expanding this technology."

Prius provides the best fuel efficiency ratings of any midsize car sold in America, with estimated EPA ratings of 60 mpg in city driving, 51 mpg on the highway and 55 mpg in combined driving. The seemingly "reversed" city/highway figures reflect the unique powertrain that is optimized for maximum efficiency in the kind of slow-and-go driving that urban commuters experience.

Prius achieves its remarkable fuel efficiency while providing the kind of performance customers expect from a four-cylinder, automatic transmission midsize car, with zero-to-60 mph acceleration in about 10 seconds.

Dramatic Design, Midsize Roominess and Outstanding Utility
The Prius rides on a 106.3-inch wheelbase that allows generous interior room and a smooth ride. The five-door liftback design not only looks like nothing else on the road, it is also one of the most aerodynamic production vehicles in America. Its super-low 0.26 coefficient of drag (Cd) helps to minimize interior noise and enhance fuel mileage.

With its "monoform" design, the Prius provides 96.2 cubic feet of passenger room, making it a midsize car. The rear seat in Prius provides a generous 38.6 inches of legroom. Rear cargo room measures 14.4 cubic feet. The liftback design, combined with the standard 60/40 split fold-down rear seatbacks, gives the Prius outstanding cargo capacity and flexibility.

Hybrid Synergy Drive
The current Prius was the first Toyota product to employ Hybrid Synergy Drive, the company's third-generation gas-electric hybrid powertrain technology. Hybrid Synergy Drive is defined as a "full hybrid system," which means it is capable of operating in gas or electric modes, as well as a mode that combines the power of the gas engine and electric motor.

In the Prius, Hybrid Synergy Drive combines a 1.5-liter four-cylinder Atkinson Cycle gasoline engine and an electric drive motor. The gasoline engine produces 76 horsepower and 82 lb.-ft. of torque. As on all other Toyota passenger car engines, Variable Valve Timing with intelligence (VVT-i) helps to optimize power delivery across the engine speed range.

The permanent-magnet electric drive motor produces its maximum power of 50 kW (67 horsepower) from 1,200-1,540 RPM, and peak torque of 295 lb.-ft. from 0-1,200 RPM. The Prius produces 110 combined horsepower with its gas engine and electric motor.

The electronically controlled planetary gear-type continuously variable transmission does not have fixed gear ratios, but rather provides infinitely variable ratios in response to driving conditions.

A regenerative braking system further boosts system efficiency: when the Prius is coasting or the brakes are applied, the electric motor functions as a generator, capturing kinetic energy that would normally be lost as heat through the brakes and transforming it into useable electricity to recharge the batteries.

Driving Prius
One of the most remarkable features of the Toyota Prius is what the driver does not feel. The computer-controlled powertrain seamlessly blends power from the gasoline engine, the electric drive motor and the generator. The driver typically does not feel the vehicle changing operational modes.

The Prius uses an electronically controlled "by-wire" throttle. A by-wire shift control replaces the traditional gearshift lever and allows tap-of-the-finger shifting using a small joystick mounted on the dash.

The Prius driver can monitor electric-gas power distribution through the Hybrid Synergy Drive system on the standard seven-inch touch-panel display monitor. This screen also displays navigation information on vehicles equipped with the optional navigation system.

The Most Stringent Emissions Certification
The Prius produces over 70 percent fewer smog-forming emissions than the average new vehicle. The Prius has been certified as a Super Ultra Low Emission Vehicle (SULEV) in California and those states adopting California

standards. In the rest of the country, Prius is certified as Tier 2, Bin 3. In addition, in California and states adopting the California rules, Prius is certified as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV). The AT-PZEV certification requires the SULEV exhaust standard linked with the ability to meet a zero-fuel-evaporative standard, a 150,000-mile durability demonstration, extended emissions system warranty, and technology deemed by the California Air Resources Board (CARB) to advance future fuel cell vehicles.

Advanced Safety
Prius is engineered to provide the level of safety that a family car buyer expects. Passive safety features include front seatbelts with pre-tensioners and force limiters, three-point seatbelts for all rear seating positions, advanced dual front airbags, and standard driver and front passenger seat-mounted side airbags and front and rear side curtain airbags.

The driver and passenger advanced dual-stage front airbags inflate according to collision severity. A front seat passenger sensor is equipped with an occupant classification system to verify the front passengers' weight category to determine whether the airbag should inflate.

An available back-up camera automatically projects an image of what the lens can detect behind the vehicle onto the dash-mounted LCD display when the vehicle is in reverse gear.

Prius also features a high level of dynamic driving control. The standard anti-lock brake system (ABS) integrates Brake Assist and Electronic Brake-force Distribution. Brake Assist can help apply maximum braking pressure in an emergency stop.

Vehicle Stability Control (VSC) is available as an option. VSC helps keep the vehicle going on its intended course by detecting front-wheel slide and rear-wheel slide during cornering and attempting to control either condition with torque intervention and/or by braking individual wheels.

A standard tire pressure monitoring system can detect a significant loss in pressure in one or more tires and alert the driver by a warning light.

Premium Amenities
The Prius offers the amenities expected in the midsize class. Premium seat fabric and a textured instrument panel center accent the high-tech interior styling. Prius offers enhanced comfort with the option of luxurious leather seating (choice of two colors) and a leather-wrapped steering wheel.

Customers can also order an audio system upgrade that features MP3 capability and a mini-jack port located in the center console. The mini-jack port enables connectivity by most portable music players and allows users to listen to their portable music collection through the audio system.

The standard automatic air conditioning system uses an electric-powered air compressor. Not only does this improve fuel efficiency, it ensures passenger comfort even when the car is running only on the electric motor.

The steering wheel features fingertip controls for both the air conditioning and the six-speaker AM/FM/CD audio system. A rear window intermittent wiper, cabin air filtration, cruise control, heated side mirrors, power windows and door locks and remote keyless entry are all standard on the Prius.

The high efficiency of the Toyota Hybrid Synergy Drive enables Prius to offer a wide array of comfort and convenience options. Available options include an auto-dimming rear view mirror, anti-theft system, fog lights, garage door opener, high-intensity discharge (HID) headlights, voice-activated navigation system and a JBL Premium AM/FM six-disc in-dash CD changer audio system with satellite radio capability and nine speakers.

The optional JBL audio system integrates Bluetooth® technology, which provides a hands-free communication system. Cellular phones with built-in Bluetooth® compatibility allow the driver and passengers to make and receive hands-free calls. A call can be dialed by using the multi-information display screen's keypad, and incoming calls can be answered and ended by pushing a button located on the steering wheel.

When a call comes in, the audio system is automatically muted, so the driver or passenger does not have to fumble with radio controls. The Prius stereo speakers act as the phone receiver and transmitter.

With the optional Smart Key, the driver carries a light, compact key fob. When the driver pulls the exterior door handle, an on-board sensor recognizes the signal from a key in his pocket and automatically unlocks the doors. Having been security-cleared, the driver merely pushes a "power" button located on the dash, presses the brake pedal, taps the gear-selector and drives away.

Long Warranty Protection
Toyota's 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and against corrosion with no mileage limitation. The hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for eight years/100,000 miles.

Posted by Frank at 05:36 PM | Comments (0)

Special edition VW EOS 1 unveils in Pebble Beach

Volkswagen’s California Design Center builds an ideal coastal cruiser

PEBBLE BEACH, Calif—The Eos Highway 1 design study will debut at the Pebble Beach Concours d’Elegance during the weekend of August 18-20. It will be showcased on the Concept Lawn in front of the Lodge at Pebble Beach, an ideal setting to emphasize Eos Highway 1’s seductive blend of elegance and sporty dynamics.

“The Eos Highway 1 was imagined as the perfect vehicle for the car enthusiast’s driving lifestyle,” said Derek Jenkins, Chief Designer at Volkswagen’s Santa Monica, California Design Center. “The ease of transforming the Eos from coupe to convertible not only makes it enjoyable for all kinds of weather, it’s like having two cars in one, both a comfortable cruiser and a performance coupe. We wanted to reflect that dual nature in the modifications we made in the creation of the design study. The special leather upholstery and piano black lacquer trim are key components of the luxurious interior, but the 20-inch wheel and tire package, lowered suspension, thick flat-bottom sport steering wheel and rear lip spoiler all communicate a different aspect of the car’s character—performance, the kind that lets a driver really enjoy the challenges of roads like Highway 1.”

Eos Highway 1 sits about an inch lower than the stock version due to a coil-over suspension system from H&R Special Springs, a manufacturer of high-quality suspension components. In addition to the more aggressive stance, this setup delivers tauter, performance-oriented handling. Jenkins wanted to strengthen the concept car’s sportier stance, and fitted 20 x 8-inch Mille Miglia multi-spoke alloys and then wrapped them in low and wide 245/30 Continental performance tires. A final exterior touch is a discrete trunk lid spoiler that adds an aerodynamic flourish and hint of the car’s performance potential.

The Eos Highway 1’s drive train features the 250-horsepower 3.2-liter V6 combined with the innovative DSG double-clutch 6-speed automatic transmission with Tiptronic, yet another example of the car’s dual nature. The DSG system not only offers the driver the advantage of choosing between full automatic operation or full manual selection, DSG also changes gears more quickly and smoothly than a conventional transmission, while improving fuel economy. The handsomely equipped production Eos 3.2 L, with standard DSG, goes on sale October 2, 2006 at $36,850.

Posted by Frank at 05:34 PM | Comments (0)

Hang with Toby in a Ford F-150

* Ford’s Bold Moves marketing campaign pairs best-selling truck lineup with the summer’s boldest, hottest performer, Toby Keith – the professed “Ford Truck Man.”
* Keith’s “Hookin’ Up and Hangin’ Out” concert tour will once again feature an innovative Ford Truck presence, continuing strategy of going where truck customers live and play.
* Ford Truck launches new “Hang with Toby” online promotion at www.HangWithToby.com offering fans the chance to meet Toby Keith, appear in an upcoming video and drive off in a new Ford F-150.
* Ford Trucks also will co-star in new Paramount Classics and CMT Films release, Broken Bridges, that pairs Toby Keith in his first movie with actress Kelly Preston.

Two bold, all-American legends will team up again as “Built Ford Tough” trucks hook up onstage with one of Hollywood’s top entertainers. F-Series will present superstar Toby Keith’s much-anticipated “Hookin’ Up and Hangin’ Out Tour” in the United States which began August 11 in Cleveland, with 60 tour dates planned.

Keith will again headline national and regional Ford Truck ads that will bow this fall. And Ford is also working with the singer-songwriter, actor and entertainer on his newest venture co-starring with Kelly Preston in the Paramount Classics and CMT Films release, Broken Bridges, that hits theaters Sept. 8.

“We're very excited to be working with Toby again this year. There's no better partner for America's Best Selling Trucks than country music's best selling artist," says Todd Eckert Ford Truck Marketing Manager. "Toby Keith definitely personifies Built Ford Tough and, working with him, we capture that in concert videos, ads and music that deeply connect with our customers. This is a great relationship and example of how we plan to reach our customers through our Bold Moves marketing efforts.”

This customer focus results from internal company research that indicates country music is one of the top three activities that Ford Truck customers participate in during their free time. These customers also are very highly involved in racing and outdoors activities such as hunting and fishing.

Ford Truck also launched today the new “Hang With Toby” website promotion at www.HangWithToby.com that will combine these customers’ shared passion for trucks and Toby Keith. One lucky entrant will win a 2007 Ford F-150 FX4 pickup and the opportunity to meet Toby Keith and appear in an upcoming video. In the Ford Truck tradition of offering once-in-a-lifetime experiences, the winner also will earn a spot in the actual video.

“Ford Truck promotions such as ‘Hang With Toby’ go beyond parking a truck in front of a concert venue,” says Eckert. “Only Ford and Toby Keith could offer customers the chance to win the country’s number one truck and a spot in a video by country music’s most popular performer.”

Ford trucks power Keith family

Toby Keith is a third-generation Ford truck owner following in his dad and grandpa’s footsteps. Ford Truck enters its fourth straight year sponsoring Keith in his wildly successful concerts, including the 2003 “Shock N’Y’All Tour” as well as the “Big Throwdown Tours” in 2004 and 2005. Ford’s tour sponsorship integration – including dramatic entrances and on-stage appearances that kick off each performance – is the product of creative collaboration between Keith and Ford.

“Ford has helped us take our concert experience to a whole new level. Each year we do something bigger than the year before, my fans eat it up and go nuts over what me and my F-Series accomplish. It's challenging to keep out-doing ourselves each year but I think we've done it again and I can't wait for everyone to see what we have in store this year; I'll give you a hint...audience participation,” Keith added

On the Big Stage and Big Screen
Toby Keith will cross entertainment mediums yet again when his new feature film, Broken Bridges co-starring Kelly Preston, makes its theatrical release on Sept. 8. Ford trucks will again be paired with Keith, including truck product placements in the movie and the lead sponsorship of movie trailers in theaters now, in this Paramount Classics and CMT Films release.

“We expect Toby to do very well on the big screen based on his great performances in recent Ford ads,” says Eckert. “It was very natural for us to place Ford trucks in the movie, in very exciting ways, based on our great relationship with Toby.”

Toby Keith’s April 2006 release of his new album White Trash with Money, the debut release on his own record label - Show Dog Nashville, selling more than one million copies since its release, which places it among the fastest-selling of Keith’s career and has propelled the superstar to new music-industry heights with 25 million CD’s sold this century (30 million in career sales). Overall, his singles have spent an entire year at No. 1 on the charts since 2000. He has won more Country Music Television awards than any other artist and has won the Academy of Country Music “Entertainer of the Year” trophy twice consecutively. He's been Billboard's “Top Country Artist, Male” and had the Top Country album twice.

Ford began its relationship with Keith in August 2002 with the “Ford Truck Man” national advertising campaign. Keith continues to appear in the company’s F-Series advertising in a series of humorous commercials that help ‘educate’ naysayers on ‘The Truth About Trucks’ by pointing out Ford’s class-leading advantages over the competition.

Posted by Frank at 05:29 PM | Comments (0)

Ford "playing offense" with truck ads

* Ford plans F-Series marketing blitz to leverage Toby Keith concert tour, NFL season and NASCAR “Chase for the Cup” as 30th anniversary of truck leadership approaches.
* New TV ads carry F-Series leadership in design, capability, durability and loyalty to the widest-ever audience, including Asian-American, African-American and Hispanic consumers.
* Ford expands four-year-old partnership with country music superstar Toby Keith as Keith begins his “Hookin’ Up and Hangin’ Out” concert tour and prepares for his big screen movie debut in the Paramount Pictures film, Broken Bridges, which opens Sept. 8.

The 2007 Ford F-150 and Super Duty pick up trucks will be fixtures on the football, racing and country music scenes this fall as the Ford brand launches an onslaught of new advertising and marketing initiatives to cement its 30 th consecutive year as the full-size pick up truck leader.

Ford is scheduling a total of six truck ads – including new spots featuring Asian-American, African-American and Hispanic consumers – for heavy rotation during the NFL season, which kicks off on Sept. 7 and the NASCAR Nextel Cup “Chase for the Cup,” which begins Sept. 17. Ford trucks will also be prominently featured on-stage during country music superstar Toby Keith’s “Hookin Up and Hangin’ Out” concert tour, which began Aug. 11, and his newest venture co-starring with Kelly Preston and Burt Reynolds in the Paramount Classics and CMT Films release, Broken Bridges, which opens Sept. 8.

“We are playing offense with Ford Trucks,” says John Felice, Ford general marketing manager, Marketing, Sales and Service. “We created more Ford Truck ads targeted at more diverse audiences than ever to continue increasing leadership by solidifying our base and going after new customers.”

The new ads will build upon the Ford Bold Moves marketing communications platform and the foundation of Built Ford Tough – bold design, outstanding capability, unmatched durability and exceptional customer loyalty.

For example, several spots will showcase the fact that more Ford trucks have reached 250,000 than any other brand. Another Super Duty spot introduces the concept of “heroic toughness.” In addition, Ford has created unique ads to reach Hispanic, African-American and Asian-American consumers.

“The truck market is very diverse from a cultural standpoint but they all value the same attributes in their F-Series, and those are bold design, durability and capability,” says Felice.

“Ford Truck customers are the ‘go-to guys’ – they take action and do the right thing in everyday situations, and use their F-Series truck to get the job done,” says Brian Rathsburg, Ford Truck communications manager. “In ‘Tunnel’, the Super Duty customer is tested in a dramatic situation to demonstrate the extreme acts of helpfulness we call heroic toughness that can only be performed with F-Series Trucks.”

The new truck ads will leverage the Bold Moves platform and introduce several new themes that reinforce the Built Ford Tough brand positioning. For example, several new Ford Truck ads will showcase for the first time on television the F-Series’ leading number of high-mileage

trucks – those with 250,000 miles or more – in service compared to any other brand.

For the first time ever, Ford will communicate truck messages across all media platforms and key audiences at the same time. This strategy is designed to expand Ford’s leading share in traditional truck segments while simultaneously expanding in Hispanic, African American and Asian segments where Ford also already leads in truck sales.

The ads include:

2007 F-150 “Vintage” : Highlighting the Ford Truck emphasis on family and good deeds, this ad includes Ford’s 250,000-mile truck leadership message. A proud, second-generation Ford truck customer locates a vintage Ford F100 truck, restores it and delivers it to his father’s home. Dad reflects that it looks like his old truck and his son replies, “Well, now it’s your new truck.”

2007 Super Duty – “Tunnel” : Introduces the idea of “heroic toughness.” A Super Duty driver demonstrates the truck’s best-in-class maximum tow rating by freeing a tractor-trailer that has become wedged in a tunnel and blocked an ambulance on an emergency run.

2007 F-150 – “Lee and Lee” : A Japanese father and son who own a landscaping business are featured. The father hands the keys to a “new” truck to his eager son who soon learns they’re not for the new 2007 F-150, but rather a still hard working1980’s-era F-150.

2007 F-150 – “Barbershop” : Set in an African-American neighborhood, an F-150 owner is the “go-to-guy” who helps restore the barbershop he has patronized since childhood.

Posted by Frank at 05:25 PM | Comments (0)

Fuel cell powered Ford Focus cruises on Woodward

The Ford Focus Hydrogen Fuel Cell vehicle is one of the stars of this year's Woodward Dream Cruise in Birmingham, Michigan -- on the road and on display at the Ford exhibit in Birmingham's Shain Park.

Because of the current cost of the fuel cell technology, a car such as this Focus could cost nearly $1 million. The Ford Focus FCV may well be the most expensive car driving in the Dream Cruise, which is expected to draw as many as a million spectators and cruisers over this weekend. Ford has a fleet of 30 fuel cell vehicles in several cities around the country.

Some facts about the Ford Focus Fuel Cell vehicle:

* Ford Motor Company operates nine hybrid hydrogen Ford Focus Fuel Cell vehicles in California, as part of a worldwide, seven-city, 30-car program to conduct real world testing of fuel cell technology.

* The 30-car fleet has accumulated more than 180,000 miles since its inception.

* The Ford Focus Fuel Cell uses hybrid technology that has benefited from the company's experience engineering the Ford Escape Hybrid, the first American hybrid, and Mercury Mariner Hybrid.

In addition to fuel cell vehicles and hybrids, Ford is a leader in flex-fuel E-85 ethanol vehicles with 1.5 million ethanol-capable FFVs on the road and is working on promising future alternatives including clean diesels and hydrogen internal combustion engines.

Posted by Frank at 04:48 PM | Comments (0)

Subaru extends sponsorship of snow bunnies

The Professional Ski Instructors of America (PSIA), American Association of Snowboard Instructors (AASI), and the National Ski Patrol (NSP) announce that they will receive continued support from Subaru of America, Inc. The new five-year agreement with Subaru brings the total number of years of their partnership with PSIA, AASI and NSP to sixteen, an impressive length of time in the world of sponsorships.

“The long-term success of the partnership is due to mutual commitment and significant contributions to the benefit of all partners,” says PSIA-AASI executive director, Mark Dorsey. “We’re grateful to Subaru for their dedication to the relationship and look forward to it continuing long into the future.”

New support to the program includes the Subaru funded development of a new consumer-oriented, animated micro site within the PSIA, AASI and NSP web sites, called “Yür Mountain,” which will officially launch with the start of the 2006/07 snowsports season. This is an entertaining and educational “generic” mountain setting that demystifies the experience, particularly for first-timers. The tone of the site is aimed at a “tweener” audience and their parents, to help motivate them to go out and enjoy skiing and riding. Of course, everyone arrives at Yür Mountain in a Subaru Tribeca or Subaru Outback. PSIA, AASI and NSP will promote Yür Mountain to consumers this fall.

“The relationship that Subaru has fostered with the NSP, PSIA and AASI is a benchmark for marketing affiliation success unmatched to date in the automotive industry,” said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc.

“We are truly grateful to our partners at the NSP, PSIA and AASI for allowing us to showcase our Subaru Symmetrical All-Wheel-Drive products in an authentic and credible way.”

Posted by Frank at 04:38 PM | Comments (0)

VW: Rockin' the download 2006

Volkswagen of America, Inc., announced today that it is the official automotive sponsor of the second annual Download Festival, Live Nation’s premiere music and technology festival that will descend upon the U.S. in Boston on August 20 and San Francisco on September 30.

As the official automotive sponsor, Volkswagen will have a major presence at the Download events, with several vehicles – including the all-new Eos, GTI, Jetta and Rabbit models – taking center stage as artist shuttle service and product displays. Additionally, in between the two festival dates, Volkswagen will sponsor two club venue events, called Volkswagen Road to Download, featuring Kasabian in Philadelphia on September 21 and a second location to be announced soon.

The VW Garage – a garage-style lounge – and an artist interaction stage offer a unique place for festival-goers to experience Volkswagen. The artist interaction stage will feature Q&A sessions with Download talent, including 311 and Jurassic 5 in Boston. VW will digitally record budding musicians who choose to jam in the VW Garage and spotlight their riffs on vw.com. Hammocks, couches and ping-pong tables will beckon festival-goers to come and chill at the Garage, where they can also pick up free VW-branded merchandise like bandannas, guitar picks, LED keychain lights, and t-shirts.

Volkswagen will give back to the music community by raffling off a First Act guitar signed by the musicians at the Boston show. The raffle will benefit the Berklee College of Music’s City Music Program. The charity recipients for the San Francisco and VW Road to Download shows will soon be announced.

“Volkswagen has a rich history of supporting pioneering music properties and emerging artists,” said Heidi Korte, Brand Promotions Manager. “The Download Festival is innovative in its pairing of music with technology and speaks directly to the type of tech-savvy people who buy Volkswagens.”

A VW Roadside Assistance Team will travel the parking lot, passing out CDs and branded blankets to lucky festival-goers. Volkswagen will also reward its loyal Owners with convenient parking and a chance to win VIP access, including seat upgrades, backstage Meet and Greet passes, commemorative keychains and exclusive on-line access to streaming video from Download 2006.

Joining 311 and Jurassic 5 on the Boston bill at the Tweeter Center will be Dropkick Murphys, G. Love & Special Sauce, The Wailers, Pepper, Black 47, State Radio and Parker House & Theory. Beck will headline the San Francisco show on September 30 at the Shoreline Amphitheater. Information about the complete lineups can be found at www.downloadfestival.com.

Leading up to the events, Volkswagen will be featured in a variety of pre-promotional initiatives, including color ads in Rolling Stone magazine, television spots and outdoor advertising.

Posted by Frank at 04:36 PM | Comments (0)

Volvo's crash research improves safety features

A recent accident in the north of Sweden could have been deadly. On a dark winter night, Samir Laadra was a passenger in a friend's Volvo S60 when it was hit by an oncoming car. The impact on the right side was just inches from where Laadra was sitting.

"Everything turned black and quiet," he said. "I woke up twenty minutes later and I was surprised I was still alive."

Despite the accident's severity, Laadra walked away from the crash with a slight concussion and a few bruises, scrapes and scratches. Several months later he was invited to see a reconstruction of the crash, assembled by Volvo's Traffic Accident Research Team.

"The side impact took place at a high speed which gave us the opportunity to study how well our protective systems functioned." said Thomas Broberg, deputy head of the Volvo Cars Safety Center. "This kind of research is a vital link in our drive to build safer cars."

The investigation is one example of the over 32,000 accidents Volvo's Traffic Accident Research Team has analyzed over the past 36 years.

"In reality, every crash is different and there are millions of crash scenarios," said John-Fredrik Grönvall, manager of Volvo's Traffic Accident Research Team. "Volvo's in-depth studies allow us to see how our systems work in real life. We can reconstruct the accident and repeat it in the controlled environment of our laboratory."

The team evolved from a Volvo research project in the 1960's that studied injury-reducing effects of the three-point safety belt, which was introduced by the company in 1959, and is now used by all manufacturers throughout Europe and North America.

Not only did the results show that the safety belts reduced injuries by 50 percent, it also gave the company valuable information that could be used in shaping future products and safety systems. In 1970, Volvo established the industry's first in-house crash research team.

When a crash involving a Volvo takes place within about an hour of travel from Volvo Cars Safety Center in Gothenburg, the team is notified by the SOS emergency response service. The team investigates the most serious events, taking measurements and photographs, and conducting interviews with the police, witnesses and, when possible, the vehicles' occupants. The vehicle is transported to Volvo's Safety Center for further examination, and the team follows up on injuries by requesting medical information.

"In these in-depth studies we are looking at the quality of the data," said Ingrid Skogsmo, Volvo Cars safety director. "These investigations allow us to understand the surroundings, how the car performed how the systems worked, and why injuries may have occurred."

Resulting safety innovations have included the Volvo Side Impact Protection System (SIPS) which was introduced in 1991. Since then, the system has continuously been enhanced. In 1994 side air-bags were added and inflatable side curtains in 1998.

More recently, the team's research on rear-end collisions led to the development of Volvo's Whiplash Protection System (WHIPS), which has reduced the number of whiplash injuries by more than 50 percent, according to the Insurance Institute for Highway Safety, an independent research organization in the United States.

Grönvall believes recent innovations like the Blind Spot Information System (BLIS), which helps the car's driver identify when a vehicle is in its blind spot, and Active Cruise Control (ACC), which monitors the distance to the vehicle ahead and adjusts speed to maintain a set distance, are only the beginning.

"The real-life accidents we study are completely different from anything that can be performed in the development of a car," he said. "We will continue to use those results to increase the level of safety in each new generation of Volvo vehicles."

Posted by Frank at 04:32 PM | Comments (0)

Saab Enthusiasts Head for the Adirondacks

Detroit, Mich. – Saab owners and enthusiasts will gather to celebrate their passion for their cars and the Saab brand at the 24th annual North American Saab Owners Convention.

One owner will journey from the land down under – Australia that is.

This year’s event will be held August 24-27, 2006 in Lake George, New York at the Roaring Brook Resort and Conference Center. This all-inclusive family resort is situated in the beautiful scenery of the famous Adirondack region. Go to www.saabconvention.org for more information.

More than 200 vehicles are expected to be displayed and join the weekend activities such as the Concours d’Saab, the People’s Choice Contest and technical seminars. Saab Automobile USA will also bring a array of vehicles, ranging from the award-winning Aero X concept car introduced at the Geneva Motor Show, a collectible 9-3 Aero Convertible “20 Year Anniversary Edition”, as well as a number of vehicles from the Saab USA Heritage Collection. Among them a freshly restored 1970 Saab 99, a 1973 Sonett III as well as a 1991 900 Turbo SPG – all considered milestones in Saab’s nearly 60-year history as an auto manufacturer.

“Saab owners are unique in terms of their affection for their vehicles and the brand,” said Jay Spenchian, Saab Automobile USA General Manager. “This annual convention provides a unique opportunity for passionate Saab supporters to come together, sharing experiences and stories centered around their cars.” Spenchian will be the keynote speaker at the Saturday night banquet, updating participants on the “State of Saab 2006.”

Saab is a division of General Motors Corp. Saab Automobile USA is the importer and distributor of Saab 9-2X, 9-3, 9-5 cars and the 9-7X SUV for Saab Au tom obile AB, Sweden. For more information, please visit www.saabusa.com.

Posted by Frank at 04:27 PM | Comments (0)

Mercedes honors John Fitch at 2006 Pebble Beach Concours

Mercedes-Benz, the world’s first carmaker, will celebrate the accomplishments of legendary race driver John Fitch, one of the great American sports car drivers, by honoring him as a “Star Driver” at this year’s Pebble Beach Concours d’Elegance.

The Star Driver award pays tribute to distinguished Mercedes-Benz race drivers and recognizes their unique contributions to great moments in motorsports. Fitch, the only American to have raced on the Mercedes-Benz Team, will become the second driver to earn the Star Driver designation; Sir Stirling Moss was the first recipient in 2005. Fitch and Moss were on the 1955 Mercedes-Benz Team along with other racing legends Juan Manuel Fangio and Karl Kling. The formidable team took wins in Formula One, Sports Racing, production GT sports cars and all classes including even diesel passenger cars, all in a single year.

“In our 120-year history, having John Fitch race for Mercedes-Benz in the 1950s was a highlight and a great honor,” said Paul Halata, president & CEO of Mercedes-Benz USA. “Tonight it becomes our great privilege to mark his place in the annals of racing – as well as our band heritage – with the Mercedes-Benz Star Driver award.”

Mercedes-Benz USA recently honored Fitch with sponsorship of a special exhibit at the Saratoga Automobile Museum in Saratoga Springs, N.Y. The exhibit featured a reproduction of the renowned #417 300 SL racecar that Fitch drove to a class win in the 1955 Mille Miglia. Fitch will drive that car, which is currently on loan from the new Mercedes-Benz Museum in Stuttgart, when he leads this year’s Pebble Beach Tour of the Monterey Peninsula.

This year’s Pebble Beach Tour commemorates the world’s first car company with “A Mercedes-Benz Star Drive Celebrating 120 Years of the Automobile.” Another star of the Tour will be a replica of the world’s first car, the Benz three-wheeler for which Karl Benz received a patent in 1886 and that gave birth to the automobile age.

Fighter Pilot, Racing Legend, Road Safety Pioneer
A P-51 fighter pilot in World War II, Fitch focused on cars after the war and became the first Sports Car Club of America National Champion. In addition to driving for Mercedes, Fitch also drove for the Briggs Cunningham team, with victories in the Mille Miglia, Tourist Trophy and Sebring. He drove six times in the 24 Hours of Le Mans, finishing as high as third.

It was the tragedy at Le Mans in 1955 – which killed a number of spectators and Fitch’s co-driver, Pierre Levegh – that inspired Fitch to design energy-absorbing safety barriers for racetracks. Fitch also turned to public road safety, and his invention, the Fitch Barrier, is the sand-filled plastic-barrel crash cushion that is commonly seen in front of ramps and bridge abutments.

Heritage, Like No Other
Honoring John Fitch is one part of a broader Mercedes-Benz brand philosophy to honor its 120 years of contributions to the industry that it started. This summer, the company opened the Mercedes-Benz Classic Center, the first manufacturer-backed classic center of its kind, in Irvine, California. The Classic Center at Irvine offers a full array of services including retail sales, restoration and appraisals for Mercedes-Benz models aged twenty years and older.

The Classic Center in Irvine houses an unequaled stock of tools, service manuals and production records needed to work on any classic Mercedes-Benz as well as an inventory of 42,000 different parts for every regular production Mercedes-Benz from 1945 through the 126-series S-Class models last built in 1989.

Posted by Frank at 04:25 PM | Comments (0)

Mazda's Zoom-Zoom Tour hits D.C., with plenty of energy left for the rest of the country

Caution: Mazda to Inject Adrenaline Rush in Ten Cities Across the Country
with Zoom-Zoom Live Tour

Mazda North American Operations is once again taking its Zoom-Zoom Live tour across the country, feeding passion for power and performance in one spectacular event. With nearly 50,000 car lovers expected to take to the tracks in a Mazda vehicle in one of 10 different cities, the Zoom-Zoom Live Tour is one of the most exciting driving events in the world.

Kicking off August 12 in Washington, D.C., consumers will blaze around the track and experience the fun-to-drive lineup of Mazda vehicles on four different courses. The event is free to the public and consumers are encouraged to register at www.ZoomZoomLive.com.

Now in its second year, the 2006 Zoom-Zoom Live tour promises to be a thrill-a-minute ride-and-drive experience designed to let adults unleash their inner child. Attendees will have the opportunity to experience four fantastic driving challenges, compete against the clock for points and prizes and interact with a wide variety of properties and displays that will bring a unique perspective to Mazda’s design and engineering processes.

Each driving course will showcase the dynamic handling, technology, performance and design elements that are distinctive in Mazda vehicles. Experience the all-new CX-7 crossover SUV on the “Target Hunt” Course. On this course, drivers will attempt to pilot the CX-7 within a predetermined time range and hit all targets for a chance to win prizes.

Drivers will also have the opportunity to experience the all-new MAZDASPEED6 on a specially designed “Challenge Course.” On the “Sports Course,” drive the award winning MX-5 and RX-8 sports cars. And, finally, drivers can try for their best time on the “Matched Time Gymkhana Course.” Prizes for best times and performance will be awarded throughout the day.

“With the addition this summer of the all-new CX-7 crossover SUV, Mazda now has a full-line of truly thrilling vehicles,” said Bill Gordon, Marketing Director of Mazda North American Operations. “The Zoom-Zoom Live Tour is a great way to showcase our product line and to allow consumers to experience the true meaning of Zoom Zoom.”

Last year’s Zoom-Zoom Live Tour proved to be a huge success. Thousands of people had the opportunity to personally experience the excitement of Mazda's line-up of vehicles. Interest in the events were largely generated by word of mouth and internet "buzz", culminating in more than 340,000 visits to the Zoom-Zoom Live Web site.

Zoom-Zoom Live Tour Locations:
Washington D.C. August 12-13
Boston August 19-20
New York August 26-27
Miami September 9-10
Houston September 16-17
Dallas September 23-24
Atlanta September 30-October 1
Chicago October 7-8
San Francisco October 21-22
Los Angeles October 28-29

Posted by Frank at 02:58 PM | Comments (0)

Turtle Transit -- crawling along on $2 million a year

Here's something that will catch your eye--a grown man driving a larger-than-life green turtle up the highway. The driver is James Riseborough, owner of Turtle Transit, which brought in $2 million last year by transforming ordinary cars and trucks into promotional vehicles.

Riseborough, is the talent behind a company that specializes in 3-dimensional graphics and mobile display. In short, they transform unassuming cars into eye-popping, sculpted advertisements.

"Anything you can imagine, we can build," says Riseborough. And he's not kidding. To date, the company has created a rhinoceros, a fleet of monster cars, and a mechanical chair-sized hand replete with gaudy fingernails for local rockers Aerosmith.

Link.

Posted by Frank at 02:54 PM | Comments (0)

Chrysler Group Hosts Poet Nikki Giovanni at Journalists' Convention

* Chrysler Group celebrates its 12th anniversary of "Spirit in the Word" poetry program
* More than 500 African-American journalists from across the country attend
* Giovanni signs more than 300 books following the event

The 31st Annual National Association of Black Journalists' (NABJ) Convention kicked off on Wednesday, August 16 in Indianapolis with Chrysler Group hosting its "Spirit in the Word" poetry program featuring world-renowned writer and poet, Nikki Giovanni. In its 12th year, Chrysler Group's "Spirit in the Word" program attracted over 500 NABJ journalists from across the nation.

The evening included Giovanni speaking about issues important to the black community and reciting one of her most famous works, "Ego Tripping." She also shared the history behind her latest children's book "Rosa," which has won honors as a special tribute to the late civil rights leader Rosa Parks. Giovanni ended the evening by personalizing and signing more than 300 of her books for a group of inspired journalists.

The "Spirit in the Word" event has been a poetry contest at minority journalism conferences throughout the U.S. (Native American, Hispanic, Asian and African-American) by the Chrysler Group. The program previously invited participants to read and perform their works, in an effort to further the art of poetry. The poetry program began in Detroit in 1994. At that time, 47 journalists and poets attended the event. This year, Chrysler Group decided to share a poetry legend with the NABJ members in lieu of hosting a contest.

"Since its inception in 1994, Chrysler Group's 'Spirit in the Word' poetry program has provided opportunities for aspiring poets to tell their story, share their passions and celebrate their culture," said Frank Fountain, DaimlerChrysler Senior Vice President of External Affairs and Public Policy (Auburn Hills). "This year, Chrysler Group and NABJ members had the chance to enjoy and celebrate Nikki Giovanni, a spoken-word legend who has inspired generations of people and cultures through her written work."

Giovanni's honors include the NAACP Image Award for literature in 1998 and the Langston Hughes Award for Distinguished Contributions to Arts and letters in 1996. Several magazines have named Giovanni Woman of the Year, including Essence, Mademoiselle, and Ladies Home Journal.

Posted by Frank at 02:45 PM | Comments (0)

Jaguar Announces 2007 XKR Coupe and Convertible Pricing, Packages

Jaguar North America today announced the Manufacturer Suggested Retail Price (MSRP) as well as option packages for the supercharged 2007 XKR Coupe and Convertible.

Taking its performance to a new level, Jaguar has engineered the stunning 2007 XKR to exceed the high demands that consumers rightly expect from a supercharged Jaguar sports car. Complete with advanced aluminum chassis, sophisticated transmission and enhanced sporting exterior and interior styling cues, the all-new 2007 XKR Coupe will be priced from $86,500 (USD) and the 2007 XKR Convertible will be offered from $92,500 (USD). (Prices include destination and delivery charges.)

"The 2007 XKR Coupe and Convertible are sensational cars to drive that define the road," says Mike O'Driscoll, president of Aston Martin Jaguar Land Rover. "With a 420bhp supercharged AJ-V8 engine under its hood, the 2007 XKR provides those who have an affinity for power and luxury with the combination of exhilaration and refinement."

An available Luxury Package offers soft-grain leather, leather-trimmed instrument panel and 16-way power seats with adjustable bolsters. A Premium Sound Package with an eight-speaker, 525-watt surround sound Alpine Premium Dolby ProLogic(R) II system with SIRIUS Satellite Radio* and an Advanced Technology Package, which includes Adaptive Cruise Control and Active Front Lighting, will be offered for both Coupe and Convertible models.

Building on the excellence of the 2007 XKs introduced in 2005, the 2007 XKR is the epitome of a contemporary sports car and perfectly illustrates Jaguar's philosophy of building beautiful, fast cars. It combines beauty with power, and style with dynamism to deliver a world-class performance automobile.

All-new 2007 Jaguar XKR At-A-Glance Highlights
* New supercharged Jaguar XK sports car -- the XKR, available as
a Coupe or Convertible
* All the attractions and attributes of the XK, but amplified in the 'R'
to complement the extra power and performance
* 4.2-liter, supercharged V8 engine developing 420bhp and 413 lb.-ft.
(560Nm) of torque
* 0-60mph acceleration in 4.9 seconds and 155mph (electronically limited)
top speed
* All-aluminum construction means a lighter, stiffer vehicle, which
improves handling and agility
* Uprated springs and dampers, and recalibrated Computer Active
Technology Suspension (CATS) system for enhanced ride and handling
* Class-leading six-speed automatic transmission with steering-wheel-
mounted shift paddles for ultra-quick gear shifts in milliseconds
* Active Exhaust System to ensure cruising speed refinement, but
purposeful V8 roar under hard acceleration
* Subtle XKR exterior styling enhancements include a sportier grille and
front bumper design, vented hood, unique aluminum-effect side power
vents and new wheel designs
* Enhanced interior includes unique aluminum 'weave' design on the fascia
(polished burl walnut is optional at no extra cost) and XKR sports
seats
* Intuitive controls and driver-focused technologies are available --
including Keyless Entry, Keyless Start, advanced Touchscreen and Active
Front Lighting

2007 MSRP PRICING AND STANDARD FEATURES

XKR COUPE $86,500 (includes destination and delivery charges)
XKR CONVERTIBLE $92,500 (includes destination and delivery charges)

KEY STANDARD FEATURES
* Supercharged 4.2-liter, 420bhp AJ-V8 engine
* 19-inch Jupiter-style alloy wheels
* Dynamic Stability Control with Trac DSC traction control system
* Four-channel ABS, Electronic Brakes Force Distribution, and Hydraulic
Brake Assist
* Performance brakes with black brake calipers with 'R' logo
* Fully active exhaust
* Adaptive Front Lighting
* 'R' sports seats with added lateral support
* 'R' badging on headrests, tachometer, steering wheel and gear selector

2007 XKR PACKAGES AND OPTIONS

LUXURY PACKAGE (available on XK) $3,300
* 19-inch Carelia-style wheels
* Soft-grain leather interior
* Leather-trimmed instrument panel, doors and center console
* 16-way power-adjustable seats
* Heated wood/leather-trimmed steering wheel
* Wood/leather-trimmed gearshift knob

LUXURY PACKAGE (available on XKR) $2,100
* Soft-grain leather interior
* Leather-trimmed instrument panel
* 16-way power seats with adjustable bolsters

ALUMINUM LUXURY PACKAGE (special order option on XK) $8,125
* 20-inch Senta-style wheels
* Dimpled aluminum trim
* Soft-grain leather interior
* Leather-trimmed instrument panel
* 16-way power adjustable seats

PREMIUM SOUND PACKAGE (available across the range) $1,875
* Eight-speaker, 525-watt Alpine Premium Sound System
with Dolby II ProLogic(R) surround sound
* SIRIUS Satellite Radio* (subscription not included)

ADVANCED TECHNOLOGY PACKAGE (available on XK) $2,500
* Adaptive Cruise Control
* Adaptive Front Lighting

INDIVIDUAL OPTIONS
Radar-based Adaptive Cruise Control (XKR) $2,200
19-inch Carelia-style wheels (XK) $1,200
20-inch Senta-style wheels (across the range) $5,000
20-inch Cremona-style wheels (XKR) $5,000
Poplar veneer finish No Cost Option
Burl Walnut veneer finish No Cost Option
Special order non-standard paint, interior trim,
convertible top $1,000

From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world's premier manufacturers of luxury sedans and sports cars and with that, one of the most recognized commercial brands. The company's vision is simple: To produce beautiful fast cars that are desired the world over. The company operates two manufacturing plants in the United Kingdom and is fully engaged in environmental programs, community work and brand awareness exercises such as motorsports.

Posted by Frank at 02:43 PM | Comments (0)

Ford slashes production

Ford Reduces North American Vehicle Production as Part of Accelerated 'Way Forward' Turnaround

* 21 percent fourth-quarter reduction is part of aggressive realignment of North American production - laying the groundwork for Ford's accelerated Way Forward turnaround.
* Bill Ford: "We know this decision will have a dramatic impact on our employees, as well as our suppliers. This is, however, the right call for our customers, our dealers and our long-term future."
* Further actions aimed at accelerating Ford's turnaround will be announced in September.

Ford Motor Company announced an aggressive reduction of North American production as part of its broader efforts to accelerate the pace of its Way Forward turnaround.

The company said it is reducing North American fourth-quarter production by 21 percent -- or 168,000 units -- compared with the fourth quarter a year ago. The revised plan also reduces the company's previously announced third- quarter plan by 20,000 units.

Bill Ford, the company's chairman and CEO, outlined the decision to cut production in a note to employees, explaining the decision is part of broader efforts to accelerate the company's North American turnaround and saying full details of additional actions will be announced in September.

"We know this decision will have a dramatic impact on our employees, as well as our suppliers," Bill Ford told employees. "This is, however, the right call for our customers, our dealers and our long-term future."

For full-year 2006, Ford now plans to produce 3.048 million vehicles at its North American assembly plants -- 1.134 million cars and 1.914 million trucks -- a 9 percent reduction from 2005.

The revised production plan is expected to sharply reduce the supply of several models and reduce pressure on sales incentives and dealer inventory carrying costs. The plan also reflects expectations for lower industry sales of light trucks and truck-based sport utility vehicles, as high gasoline prices are expected to continue to encourage demand for more fuel-efficient passenger cars and crossovers.

Mark Fields, executive vice president and Ford's president of The Americas, said the "tough-but-important" reduction in production plans underscores the seriousness with which the company is approaching its North American turnaround.

"We are basing our business plans on the customer, and we are determined to match production and inventories with consumer demand," Fields said. "In doing so, we'll reduce incentive spending and inventory carrying costs for our dealers -- with the intent to improve residual values for our customers and stabilize operating patterns for our plants and our suppliers."

The revised 2006 production plan is summarized in the table below:

2006 Production Over/(Under) 2005
Cars Trucks Total Cars Trucks Total
(000) (000) (000) (000) (000) (000)

First Quarter 316 560 876 52 (84) (32)
Second Quarter 328 569 897 34 (42) (8)
Third Quarter 255 395 650* 45 (123) (78)
Fourth Quarter 235 390 625 (13) (155) (168)

Full Year 1,134 1,914 3,048 118 (404) (286)

* The previously announced third-quarter plan was 670,000 vehicles (255,000 cars and 415,000 trucks).

The new production plan will result in downtime at several assembly plants between now and the end of the year, including: St. Thomas, Ontario (Ford Crown Victoria and Mercury Grand Marquis); Chicago (Ford Five Hundred and Freestyle and Mercury Montego); Wixom, Mich. (Lincoln Town Car); Louisville, Ky. (Ford Explorer and Mercury Mountaineer); Michigan Truck in Wayne, Mich. (Ford Expedition and Lincoln Navigator); Twin Cities, Minn. (Ford Ranger); and all F-Series truck plants (Kansas City, Mo.; Norfolk, Va.; Dearborn and Kentucky Truck in Louisville).

The following plants are expected to operate on straight time or overtime based on consumer demand: Hermosillo, Mexico (Ford Fusion, Mercury Milan and Lincoln MKZ); AutoAlliance International in Flat Rock, Mich. (Ford Mustang); Oakville, Ontario (Ford Edge, Lincoln MKX and Ford Freestar); Wayne, Mich. (Ford Focus); Kansas City, Mo. (Ford Escape and Mercury Mariner); Ohio Assembly in Avon Lake, Ohio (Ford Econoline); and Atlanta (Ford Taurus).

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and more than 100 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive- related services include Ford Motor Credit Company.

Posted by Frank at 02:42 PM | Comments (0)

Video: The 2007 Chevy Aveo

This video features running footage of the redesigned 2007 Chevy Aveo.

Posted by Frank at 02:05 PM | Comments (0)

Chevy betting heavy on online push for Aveo

Chevrolet will spend nearly half of its advertising launch budget on the web to back the redone Aveo subcompact sedan, the General Motors Corp. brand said today.

The main target for the Aveo, adults aged 18 to 34, spends an average two hours daily online, said Ed Peper, general manager of Chevrolet. "We want to be where they are."

Link.

Posted by Frank at 02:02 PM | Comments (0)

Chevy Launches The New 2007 Aveo Sedan Online

DETROIT - The all-new 2007 Chevy Aveo sedan is full of surprising features not normally found in entry-level vehicles, so it's no surprise that Chevrolet is rejecting traditional methods to introduce the all-new sedan today.

At 1 p.m. Eastern Daylight Time, Chevy will launch the Aveo sedan to media via a live webcast from Seldom Blues restaurant at GM's Renaissance Center in Detroit. This special webcast will feature remarks from Ed Peper, Chevy general manager; and Cheryl Catton, Chevy car marketing director. Media will have the opportunity to pose questions; details will be provided during the webcast.

"Just as we no longer operate in a one-size-fits-all vehicle market, we are adapting our marketing strategies to reach our customers in the most effective way," said Peper. "The target audience for the Aveo sedan has grown up with the internet, and 75 percent of this audience spends at least two or more hours each day online. To reach this digital generation, we need to go where they are."

The 2007 Aveo sedan has been completely redesigned - a mere 2.5 years after its introduction. In redesigning the sedan, the Aveo team reached beyond the important affordability factor to deliver great design and a smooth, safe driving experience.

The Aveo sedan boasts an all-new exterior and roomy interior design. Standard and optional amenities - such as standard side-impact air bags, tilting headrests, woodgrain appearance trim, steering wheel audio controls, 60/40-split folding rear seat and an available power sunroof all contribute to Aveo's amazing substance.

"With the current Aveo lineup starting at $9,995, Aveo represents a smart buy that delivers on Chevy's Total Value Promise," said Peper. "It is an important member of Chevy's small car family."

Posted by Frank at 01:51 PM | Comments (0)

I see jail, people

'Sixth Sense' star faces jail time for DUI

Teen actor Haley Joel Osment, who suffered a broken rib last month when his car struck a mailbox, faces up to six months in jail on charges of driving drunk and possessing marijuana, authorities said.

The 18-year-old actor was charged Thursday with misdemeanor counts of driving under the influence, marijuana possession and driving under the influence with the special allegation of having a blood-alcohol content of .15 percent or higher. He also faces a vehicle code infraction of being under the age of 21 and driving with a blood-alcohol level of .05 or greater.

Link.

Posted by Frank at 01:48 PM | Comments (0)

California drivers getting a break from State Farm

California's largest auto insurer, State Farm Mutual Automobile Insurance Co., said Thursday it plans to cut premiums 8 percent and comply with a state law that require rates to be based mainly on driving records rather than where motorists live.

Thursday was the deadline for auto insurers to submit new rate plans based on Proposition 103, a voter initiative passed in 1988. This action follows a state appellate court decision Wednesday that rejected an attempt by insurers to block the rules.

State Farm's reduction means 93 percent of the company's policyholders - or about 3 million California drivers - will see their premiums drop by 8 percent for a total savings of $204 million.

Link.

Posted by Frank at 01:46 PM | Comments (0)

Chevy Cobalt SS Sets 172+ MPH Land Speed Record at Bonneville Salt Flats During Final Run on E85

Student Project Car Will Switch to Gasoline for the Rest of Speed Week

WENDOVER, Utah - GM Performance Division's Ecotec-powered Bonneville Student Project Chevy Cobalt SS set a 172.680 mph land speed record yesterday in the G/FCC class (G Class/Unblown Fuel Competition Coupe) at the Bonneville Salt Flats in its final run using E85 ethanol.

Wednesday's record is the culmination of a week's worth of accomplishments for the car, which was converted to run on E85 by three female engineering student interns - 19-year-old Heather Chemistruck from Virginia Tech University, 21-year-old Lauren Zimmer from Purdue University and 21-year-old Sandra Saldivar of New Mexico State University.

Running only on E85, the Student Project Cobalt broke the previous 19-year-old record of 152.626 mph set by Doc Jeffries in 1987, and then upped that record twice using E85 combined with nitrous oxide to its final mark of 172.680 mph in the G/FCC class.

The car will now switch to gasoline and try to qualify for a record in the G/GCC class (G Class/Unblown Gas Competition coupe) today.

"Most people know the environmental story behind E85 ethanol, with its lower emissions and capability for helping reduce U.S. dependency on foreign oil." said GM Performance Division executive Al Oppenheiser, whose team heads up GM's efforts at Bonneville. "But there is also a performance story for E85, since it burns cooler than gasoline and has a higher octane rating."

"We came out here to showcase those performance benefits, and with the Student Cobalt qualifying or setting a record during every run in the fuel class, we more than accomplished our goal."

The Student Cobalt finished its fuel class runs with a record more than 20 mph higher than the previous record coming into the 2006 Speed Week event, and will now look to best the 152.187 mph record in the G/GCC class.

Today, the crew will make a test pass with the car to validate the changes they made to the engine controller and fuel pressure provide the optimal air to fuel ratio while on the Salt for gasoline runs, and then later in the day it's likely off to qualify for another record.

The Student Project Cobalt is powered by a naturally-aspirated 2.0-liter Ecotec LSJ engine, which is suited to all levels of off-road racing competition and in the past four years, has now set Bonneville land speed records in eight different classes.

Posted by Frank at 01:43 PM | Comments (0)

August 17, 2006

New vehicle registrations down 5.5% in California

The California Motor Car Dealers Association (CMCDA) announced that new light vehicle registrations in California declined 5.5% during the first half of this year versus a year earlier. Consistent with these results, the outlook for the state's new vehicle market this year is somewhat cloudy, according to CMCDA's new quarterly report, California Auto Outlook Second Quarter 2006.

The report predicts that new light vehicle registrations (including retail and fleet transactions) in the state will decline 3.1% from 2005 to 2006. There are a multitude of reasons for the projected decline in registrations this year. Among them are high fuel prices, elevated consumer debt levels, and rising interest rates.

"CMCDA does not believe that the market is on the precipice of a pronounced and prolonged decline. Although we expect a decline this year, registrations are still likely to exceed 2,090,000 units, which historically is a very good year," said Bert Boeckmann, CMCDA Chairman. "In addition, the manufacturers are adept at introducing new products that hit consumer hot buttons providing a strong motivation for consumers to visit California new car dealerships."

California Auto Outlook Second Quarter 2006 provides comprehensive information on the state's new vehicle market with charts and graphs. The report includes: top 10 vehicle brands; a market perspective; segment watch, brand sales performance in the California market, top 10 selling models and more. The complete report can be accessed on CMCDA's new website www.cmcda.org.

California Auto Outlook, is produced for CMCDA by Auto Outlook, Inc., an independent research company specializing in the analysis of statewide and regional automotive markets. Vehicle Registration data was obtained from AutoCount, an Experian Company.

Posted by Frank at 01:26 PM | Comments (0)

Mercedes-Benz donating $1 million from sales of 2007 E350 sedans

A BOLD BEAUTY: MERCEDES-BENZ SPECIAL EDITION 2007 E350 SEDAN MAKES ITS DEBUT FOR SAKS FIFTH AVENUE’S KEY TO THE CURE

Sales of 1,000 Exclusively Appointed Vehicles to Generate $1 Million for EIF’s Women’s Cancer Research Fund

MONTVALE, NJ – The stunning Sienna Black 2007 E350 sedan appointed with luxurious Sahara Beige interior and Black Birdseye Maple Wood Trim makes its debut this fall at Mercedes-Benz dealerships nationwide to help raise funds for women’s cancer research.

This bold beauty offers auto enthusiasts superior design combined with unparalleled performance as well as the chance to make a difference in the fight against cancer. For the fourth consecutive year, Mercedes-Benz will donate $1 million through the sales of a special edition vehicle to help support Saks Fifth Avenue’s KEY TO THE CURE. This year, only 1,000 exclusively appointed Special Edition E350 sedans will be offered. Developed in partnership with the Entertainment Industry Foundation (EIF) and its Women’s Cancer Research Fund (WCRF), KEY TO THE CURE is a national women’s cancer initiative dedicated to finding new detection methods, treatments and cures for women’s cancers.

“We've produced this special-edition of our most popular model to help combat one of the biggest threats to women’s health in this country and help bring women’s cancer treatment options and prevention one step closer,” said Carol Goll, General Manager, Brand Experience Marketing, Mercedes-Benz USA. “Mercedes’ partnership with Saks Fifth Avenue and EIF offers us a unique opportunity to make a meaningful contribution to a cause that affects us all.”

A star in its class, the Special Edition E350 is powered by a new-generation 3.5-liter V6 engine, one of the most powerful engines for its size, producing 268-horsepower and reaching 60 mph in 6.5 seconds. The sedan features the world’s first seven-speed automatic transmission, lowered, independent multilink Sport Suspension and 18” 5-spoke AMG light-alloy wheels. It also features sport extras like AMG-design front air dam with mesh air intakes, AMG-design rear bumper, dual, exposed stainless steel exhausts and a leather-trimmed Sport Steering wheel – not to mention additions like DVD navigation, SIRIUS Satellite Radio, and Bi-Xenon Headlamps with Active Curve Illumination System. The Special Edition E350 sedan will be available at Mercedes-Benz dealerships in October.

Funds raised for KEY TO THE CURE will benefit multiple organizations and programs including: EIF’s Women’s Cancer Research Fund, the Cleveland Clinic, Duke Comprehensive Cancer Center and the Nevada Cancer Institute, among others. During Saks Fifth Avenue’s KEY TO THE CURE nationwide shopping weekend (Oct. 12-15, 2006), the Special Edition E-Class will be displayed at Saks Fifth Avenue stores. A percentage of Saks’ shopping weekend sales will be donated to national and local breast and women’s reproductive cancer research centers, benefiting more than 50 charitable programs. Since joining the KEY TO THE CURE campaign four years ago, Mercedes-Benz USA (MBUSA) has donated over $3 million towards women’s cancer research.

The 2006 celebrity ambassador for the Entertainment Industry Foundation’s Women’s Cancer Research Fund, actress Glenn Close, has also joined the KEY TO THE CURE campaign. Ms. Close will appear in a national public service announcement (PSA) wearing a limited edition T-shirt specially designed by Oscar de la Renta, exclusively to benefit Saks Fifth Avenue’s KEY TO THE CURE. The PSA will appear in major fashion and lifestyle magazines this fall.

In addition to its commitment to Saks Fifth Avenue’s KEY TO THE CURE campaign, MBUSA supports select charitable organizations focused on educating and empowering future generations, particularly those who are underserved. Through DRIVE YOUR FUTURE: The Mercedes-Benz USA Scholarship Program, MBUSA and its dealers nationwide will provide $1.5 million in scholarship awards this year, offering students who are the first generation in their families to attend college, the opportunity of a lifetime. For more information, please visit: www.mbusa.com/drivefuture.

Posted by Frank at 01:22 PM | Comments (0)

Does Consumer Interest Translate Into New Car Sales?

NADAguides.com Connects the Dots Between the Vehicles People Research & the Vehicles People Ultimately Buy

In an effort to connect the dots between the vehicles people research and the vehicles people ultimately buy, the experts at NADAguides.com (www.NADAguides.com), a leading vehicle information website, analyzed the specific information shoppers researched at its website during the first two quarters of this year, and then cross-referenced that data with various automotive industry sales statistics for that same timeframe.

According to the company, the NADAguides.com website experienced phenomenal growth in the Hybrid Vehicles section of its site -- with an increase of over 1,200% from Q1 to Q206. What's more, the 2007 Toyota Camry Hybrid far and away was the most researched vehicle at NADAguides.com in Q206, garnering 9% of the website's total traffic. In second place was the 2007 Toyota Camry, with close to 3% of total site traffic.

So how did those numbers stack up against actual Toyota Camry Hybrid and Toyota Camry sales for the second quarter of this year?

According to recent industry reports, sales of the 2007 Toyota Camry Hybrid increased an average of 1,734% during the months of April, May and June of this year. Additionally, Toyota Motor Sales announced that Toyota Division passenger cars posted all-time, best-ever monthly sales in April and May of this year, with the Toyota Camry posting an increase in sales of over 3.3% in April and 3.6% in May (compared to the prior year). The following month, combined sales for the Camry, Solara and Camry Hybrid was up 9.8% over the same timeframe a year ago, making it Toyota Division's best June ever.

"These findings support the fact that there are definite correlations between the cars people research and the cars people actually buy," said Mark Perleberg, lead auto expert, NADAguides.com. "What's more, the significant increase in shoppers researching hybrid vehicle information at our site underscores the growing popularity of vehicles designed with fuel economy in mind. As fuel prices continue their ascent, shoppers are looking for and ultimately purchasing vehicles they can actually afford to buy -- and more importantly -- afford to own over the long haul."

Earlier this year, Perleberg made pointed predictions about consumer behavior and car buying patterns when he said that "for the first time in many years, gas prices will be one of the most important deciding factors for shoppers when it comes to buying a new vehicle." The increase in hybrid vehicle research at NADAguides.com supports Perleberg's earlier predictions.

"Not only have we seen an influx of hybrid-interested consumers, I expect actual sales of hybrids to remain strong throughout the remainder of this year and into next year," said Perleberg.

Although the NADAguides.com hybrid vehicle category saw the largest increase in traffic in the second quarter, the most visited category of the website's New Car Center was 4-door sedans, garnering nearly one-third of traffic to that section of the site (approximately 30% in Q2 compared to 24% in Q1). And while it seems hybrid vehicles and 4-door sedans are hot topics right now, the SUV category remained strong, pulling approximately 17% of total traffic to the NADAguides.com New Car Center making it the second most researched category, with the Toyota FJ Cruiser taking top billing.

According to recent reports, sales of the Toyota FJ Cruiser (which debuted in late March) totaled 18,685 units in Q2'06, and in particular, sales of the popular SUV increased 18% from April to May alone. However, sales of the FJ Cruiser decreased 5% from 6,670 units in May to 6,366 units in June.

"SUVs remain a popular choice simply because consumer mindset doesn't change overnight -- it evolves over time," said Perleberg. "I believe we'll begin to see a shift away from interest in SUVs as hybrid vehicles evolve and as automakers create vehicles that combine the best of both worlds -- the economical attributes of hybrids with the roominess, power and safety of SUVs."

The most researched vehicles in each category of NADAguides.com's New Car Center were as follows:

Most researched new vehicle: Toyota Camry Hybrid
Most researched 4-door Sedan: Toyota Camry Hybrid
Most researched SUV: Toyota FJ Cruiser
Most researched Luxury Vehicle: Lexus ES 350
Most researched 2-door Coupe: Ford Mustang
Most researched Pickup Truck: Ford F-150
Most researched Sport / Convertible: Ford Mustang
Most researched Hybrid Vehicle: 2007 Toyota Camry Hybrid
Most researched Wagon: Mazda A6
Most researched Crossover: Toyota Rav4
Most researched Mini/Cargo Van: Honda Odyssey

Posted by Frank at 01:18 PM | Comments (0)

TomTom Introduces TomTom ONE GPS

Company Unveils All-In-One Navigation Solution with Slim Design

TomTom, the world's leading personal in-car navigation solution provider, today announces the launch of its new TomTom ONE in North America. TomTom ONE combines a lightweight, slim design with TomTom's award winning software at just $499.

Combining ease of use, portability, TomTom's patented touch screen technology and award winning software, the new TomTom ONE fits in any shirt pocket and can easily be taken from car to car. The new ONE does not compromise screen size or quality and features a sleek lightweight design (only 5.6 ounces) and ultra compact measurements (3.8 inches x 3.2 inches x 1.0 inch).

"The new TomTom ONE is TomTom's most compelling all-in-one entry level product offering yet, demonstrating TomTom's commitment to making navigation a reality for everyone," said TomTom Inc. President Jocelyn Vigreux. "TomTom ONE is not only the most affordable integrated product we have brought to market, it also boasts exceptional quality in a streamlined easy to use package."

In addition, drivers have access to all TomTom PLUS services including real-time traffic and weather reports and updates on road conditions. Users can also take advantage of TomTom HOME, the software package that efficiently manages content between one's PC or MAC and TomTom device. Via TomTom HOME users can easily plan routes, download voices and install maps to keep their TomTom up to date anytime.

"Demand for portable GPS navigation continues to evolve in North America and Europe," said Thilo Koslowski, Research Vice President, Gartner Inc. "With the launch of new, easy-to-use and cost-effective devices, robust GPS navigation will be affordable for any consumer and no longer limited to affluent users."

The new TomTom ONE provides an entry-level option to TomTom's comprehensive product offering, which now includes:

* TomTom GO 910: pre-installed maps of the US, Canada and Europe; optimized screen size, text-to-speech technology, hands-free calling via Bluetooth-enabled phones, and a 20GB hard drive enabling drivers to play music and view image
* TomTom GO 510: pre-installed maps of the US and Canada on an SD card, optimized screen size, and hands-free calling via Bluetooth-enabled phones
* TomTom ONE: TomTom's newest entry level all-in-one portable navigation device
* TomTom RIDER: the portable all-in-one navigation solution designed specifically for motorcycles and scooters
* TomTom NAVIGATOR: navigation software for PDAs

Pricing & Availability:

The new TomTom ONE will be available at major retailers across the United States starting in late August 2006 and will retail for $499.

Posted by Frank at 01:13 PM | Comments (0)

Heroic Detroit Doctor Receives a Volvo for Life ... Literally

Volvo Honors Local Hero Dr. Ingida Asfaw With a New Car Every Three Years for Life

Visit www.volvoforlifeawards.com to View Hundreds of Incredible Hero Stories

A local hero from the Detroit area today is receiving a "thank you" to last a lifetime: a complimentary new Volvo car every three years for the rest of his life.

Earlier this year, celebrity judges named Dr. Ingida Asfaw, "America's Greatest Hometown Hero" in the fourth annual Volvo for life Awards, the nation's largest search for and celebration of everyday heroes, with Volvo providing $1 million in contributions in honor of local heroes.

Dr. Asfaw is an Ethiopian-born heart surgeon who kept a half-century promise to himself by creating an international coalition called the Ethiopian North American Health Professionals Association (ENAHPA) to address his homeland's medical crises.

Launched in 2002, the Volvo for life Awards calls for people nationwide to nominate a local hero they know doing the extraordinary in the areas of safety, quality of life or environment at www.volvoforlifeawards.com. Since June 2005, Volvo has received more than 4,341 nominations, including Dr. Asfaw's and 49 others from Michigan, for the 4th Annual Volvo for life Awards. In February, Volvo selected three winning heroes in each category.

Judges Hank Aaron, Sen. Bill Bradley, Caroline Kennedy, Sir Richard Branson, Eunice Kennedy Shriver, Val Kilmer, Maya Lin, Paul Newman, Dr. Sally Ride and Hope Bevilhymer (3rd Annual Volvo for life Awards winner) then selected the overall category winners, who received a $50,000 charitable contribution. At a gala ceremony in New York this past April, judges announced Dr. Asfaw as the winner in the quality of life category and also unveiled him as the overall grand winner and a recipient of a Volvo car every three years for life.

For his first car choice, Dr. Asfaw selected the 2007 Volvo XC90 V8. Today at a lunchtime ceremony at Suburban Volvo in Troy, Mich. attended by Dr. Asfaw's friends, family and associates, the retailer and executives from Volvo Cars of North America presented Dr. Asfaw with the keys to his new car.

"Every year I am touched by the amazing stories and thousands of nominations we receive through the Volvo for life Awards," said Anne Belec, president of Volvo Cars of North America. "Dr. Asfaw stands tall as a man who has devoted his energy and skills to addressing a devastating crisis in his homeland. It's an honor for Volvo to help him advance his cause."

The 5th Annual Volvo for life Awards already is underway. Volvo has named 250 extraordinary heroes nationwide -- five per state -- as semi-finalists. Now, for the first time, individuals can vote for their favorite heroes at www.volvoforlifeawards.com through Feb. 4, 2007. In March, Dr. Asfaw will join celebrity judges in selecting next year's winning heroes, to be honored April in New York.

About Dr. Asfaw

At the young age of 16, Asfaw departed from his hometown in Ethiopia determined to study medicine in the United States and in return put an end to the lack of a national healthcare program. Now, at 68 years of age, he has kept his promise of someday returning to Ethiopia with helping hands.

In 1999 Dr. Asfaw started ENAHPA and encouraged others to join him in treating the people of Ethiopia. In a country where the ratio of physicians to population is 1 per 100,000, the idea of a healthcare system was nonexistent and Dr. Asfaw's dream was to change just that. With support from over 500 medical and non-medical professionals and volunteers from the United States, Canada, China and South America, a sense of hope has been returned to the people of Ethiopia. ENAHPA has led the volunteers through mission trips and other social initiatives to address the healthcare crisis by donating their time and service.

This renowned surgeon along with his team of ENAHPA volunteers has performed nearly 100 surgical procedures; conducted advanced training for 250 Ethiopian healthcare professionals and donated 32,400 books; provided lifesaving medical equipment; instruments and supplies to several specialized hospitals, three universities and a leprosy research training center. Now over 500 AIDS orphans are being cared for by a newly created program by Dr. Asfaw, which supports a grassroots Ethiopian organization to provide the patients with the medical care they need.

Now residing in Metro Detroit, working as cardiovascular surgeon at; Sinai-Grace Hospital, St. Joseph POH North Oakland Medical Center, Huron Valley Hospital, Harper Hospital and Crittenton Hospital Dr. Asfaw has taken on another challenge working as a clinical professor of surgery at Wayne State University. Dr. Asfaw is also the chairman of cardiothoracic surgery at Trinity Heath-St. Joseph Mercy Oakland and chief executive officer of Cardiothoracic and Vascular Surgeons of Michigan.

About Volvo for life Awards

The Volvo for life Awards was launched in 2002 to recognize and celebrate local hero's nationwide. For more information or to vote for the fifth annual Volvo for life recipient please visit our website at www.volvoforlifeawards.com. Who would you give a Volvo to? Join us in the search for the 2007 Volvo for life recipient by simply submitting a nomination and voting for your local hero.

Posted by Frank at 01:12 PM | Comments (0)

Subaru may sell rebadged small Toyotas in Europe

Toyota may supply Subaru with small cars for the Subaru-brand car maker to sell in Europe, the Yomiuri newspaper reported on Thursday.

The Yomiuri said Toyota, which is Fuji Heavy's largest shareholder, is looking at providing cars based on its Yaris model and on another model sold only in Europe under an original equipment manufacturing deal from as early as 2008.

The move would help Fuji Heavy, which lacks a strong small car model in a market where cars must meet new tighter emission standards. It would also help Toyota cut costs by boosting volume sales.

Link.

Posted by Frank at 01:09 PM | Comments (0)

The Barrett-Jackson [Catalog] Experience Arrives

The third issue of The Barrett-Jackson Experience hit newsstands on Aug. 15, 2006, nationwide, including expanded distribution in major retail stores. The highly anticipated third issue from the Barrett-Jackson Auction Co. will debut for the Pebble Beach Concours d'Elegance and the Woodward Dream Cruise, cataloging each car that crossed the block at the 35th anniversary auction in Scottsdale last January.

Available on newsstands and at barrett-jackson.com, the Primedia publication is an in-depth 146-page look into all aspects surrounding the collector car world. It is designed to be a primary source for information on industry trends, the best collectors items, the hottest cars, the top events and the lifestyle surrounding car collecting. Tips for sellers and coverage of the collector car news are also included in the magazine.

"We're releasing this issue of the magazine right before these two high-profile events because it has become an important guide for collectors at every spectrum of the hobby," said Craig Jackson, president of the Barrett-Jackson Collector Car Auction. "It was appropriate to provide guidance and the latest trends during a period when so many cars exchange hands privately. Our goal was to create a magazine that would engage car enthusiasts and avid car collectors when they needed insider information the most."

The magazine covers the exclusive Barrett-Jackson 35th anniversary event, featuring the most notable automobiles that crossed the auction block. Topics also examined are undervalued muscle cars, hot concept cars, clones, street rods and the delivery of the first 2007 Shelby GT500.

The magazine will also give readers tips on how to be a savvy seller, including a behind-the-scenes look at the elements that make up a Barrett-Jackson event. Highlighting the issue are photos and stats for each of the 1,105 vehicles sold at Scottsdale this year.

Posted by Frank at 01:06 PM | Comments (0)

Volkswagen gets 'Idlewild' wit it

VW & Grammy Award Winning Artists OutKast to Host Advance Screenings & Listening Parties For New Movie & Soundtrack

Volkswagen of America, Inc. has teamed up with Universal and hip-hop duo OutKast to host screenings of the film Idlewild and movie soundtrack listening parties in New York, Atlanta and Los Angeles. OutKast's Andre "Andre 3000" Benjamin and Antwan "Big Boi" Patton both star in the film. The listening parties will feature new sounds from the duo's next album, which also serves as the film's soundtrack. The album will include all new songs by OutKast and is set to release August 22nd -- three days before the movie hits theatres, August 25th.

In a continuous effort to reach out to the African-American community, this is the third Volkswagen Important People (VWIP) sponsored event of the year, NBA All*Star Weekend in Houston being the first, followed by Zo's Summer Groove in Miami.

"Volkswagen is extremely excited to partner with OutKast on what is sure to be a fabulous event. What's particularly exciting is the opportunity to connect with the African-American community," says Kenyatta Bynoe, Brand Marketing Manager, at Volkswagen.

Fans in each market will have the opportunity to become VWIP's and win tickets to the listening parties through radio call-ins. Volkswagen has aligned itself with the hottest Hip-Hop radio stations in each market. Stations will also broadcast live from the "blue" carpet.

In addition to consumers, invited guests include tastemakers, athletes and entertainers. The VWIP "blue" carpet events will feature complimentary shuttle service for select guests in each market. A fleet of 2006 Touaregs, Volkswagen's top-line SUV, will transport select VWIPs to and from the screenings and listening parties.

The screenings will run from 7:30-9:30 PM while the soundtrack album listening parties begin at 9:00 PM.

ATLANTA
Thursday, August 17th
Regal Atlantic Station Stadium 16
371 17th Street, Atlanta, GA 30363
LISTENING PARTY: eleven50, 1150b Peachtree St., Atlanta, GA 30309
Invited celebrity guests include: Boris Kodjoe, Ludacris, Bow Wow,
Cee-lo, Dallas Austin, Jermaine Dupri, Lyfe Jennings, Yung Joc,
Jason Weaver, Lil' Jon, T.I., Usher and India.Arie

LOS ANGELES
Saturday, August 19th
Harmony Gold Screening Room
7655 Sunset Boulevard, Los Angeles CA 90046
LISTENING PARTY: Memphis, 6541 Hollywood Boulevard, Los Angeles, CA 90028
Invited celebrity guests include: Jane Fonda, Terrence Howard,
Ving Rhames, Faizon Love, Macy Gray, Malinda Williams, Paula Jai Parker,
Paula Patton, Eve, Nick Cannon, Anthony Anderson, Darrin Henson,
Danny Masterson, Hill Harper, Keenan Thompson, Regina King, Larenz Tate,
Sanaa Lathan, Ryan Phillipe, Shane West, Tracee Ellis Ross, Baron Davis,
Sam Cassell, Cuttino Mobley, Corey Maggette, Lamar Odom and Smush Parker

NEW YORK
Wednesday, August 23rd
Loews Kips Bay 15
570 Second Avenue, New York, NY 10016
LISTENING PARTY: Providence, 311 W. 57th St, New York, NY 10019
Invited celebrity guests include: Sean "P. Diddy" Combs, Jay-Z, 50 Cent,
Alicia Keys, Busta Rhymes, Carl Thomas, Chris Brown, DMX, Fabolous,
Fat Joe, Fonzworth Bentley, JoJo, Kevin Liles, LL Cool J., Lil' Kim,
Lupe Fiasco, Nina Sky, Olivia, Queen Latifah, Remy Ma, Rockwilder and
Tyson Beckford

Posted by Frank at 01:04 PM | Comments (0)

Automakers to add brake-shift interlock by 2010

DETROIT - Automakers have reached a deal with the U.S. government to have a safety system in all new vehicles by 2010 to prevent a child or someone from accidentally shifting a vehicle out of park, officials said Thursday.

Nineteen automakers that operate in the U.S. reached the deal with the National Highway Traffic Safety Administration. An announcement was set for Thursday in Concord, N.H.

The brake interlock system stops vehicles from being shifted out of park without depressing the brake pedal. It prevents the vehicle from unintentionally rolling away.

Link.

Posted by Frank at 01:04 PM | Comments (0)

Vogue and Lexus Open Fall Fashion Season

The Leading Luxury Automaker and the Venerated Arbiter of Fashion Come Together to Usher in This Fall's Fashion Season at the Elegant Pebble Beach Concours d'Elegance

Celebrating its mutual passion for beautiful design, Lexus and Vogue for the first time will present the "The Lexus Fashion Preview" fashion show at the 56th Annual Pebble Beach Concours d'Elegance. On Friday, Aug. 18, more than 1,500 guests will enjoy the luxurious, invitation-only event that will showcase collections from the next generation of young American design talent.

The show -- hosted by Sally Singer, Vogue's fashion news and features director -- will reveal the collections from the finalists of the prestigious Council of Fashion Designers of America/Vogue Fashion Fund initiative. The CFDA/Vogue Fashion Fund competition is the fashion industry's intense search for the talent that will emerge as the next great American designer. Selected from a field of hundreds of initial applicants, the 10 CFDA/Vogue Fashion Fund finalists will compete for the top prize of $200,000 and the opportunity to be mentored by the fashion industry's top designers and executives.

Sharing the runway with fall's leading fashions is the fourth annual Lexus SC Pebble Beach Edition retractable hardtop convertible. The SC features an exclusive color combination of starfire pearl exterior with pimento red leather interior, accented with black birds-eye maple wood trim. Pebble Beach badging throughout the SC marks the vehicles' limited edition status. Lexus remains the sole automotive partner with The Pebble Beach Company and is the preferred vehicle of Pebble Beach Resorts.

"Lexus is delighted with what we hope is the beginning of a long-term partnership with Vogue, an international driving force in fashion and culture," said Deborah Meyer, vice president of marketing for Lexus. "Our relationship highlights the affinity between fashion and automotive design."

Following the fashion show, guests will be feted with an elegant cocktail reception showcasing the Lexus SC Pebble Beach edition and other selected Lexus models, and lavish silent auction prizes to benefit CFDA.

Posted by Frank at 12:57 PM | Comments (0)

Four More Automakers Confirm World Debuts for Los Angeles Auto Show

Acura, Aston Martin, BMW and DaimlerChrysler

The Los Angeles Auto Show's theme of "A New Beginning" is clearly evident as Acura, Aston Martin, BMW and DaimlerChrysler are the latest companies to confirm world debuts for this year's show.

This brings the total number of automakers planning world introductions to 12, with some having multiple vehicle unveilings.

The four new additions join Audi, Ford, General Motors, Honda, Hyundai, Mazda, Nissan and Volkswagen as companies with production and concept world debuts for Los Angeles.

This has been a resounding statement from the world's automakers for the LA Auto Show's earlier new dates. "The show is taking a significant jump in stature throughout the automotive industry," says Andy Fuzesi, general manager of the LA Auto Show.

Press days highlights:
* A record 24 manufacturer press conferences over two days, with 18 World
debuts and more than a dozen North American debuts
* GM Chairman Rick Wagoner opens press days as MPG Keynote speaker
* Significantly more media attendance and coverage is expected
* Off-site evening manufacturer media events
* Yokohama Media Center doubles in size and offers new services
* Convenient new online media registration opens Sept. 15

For the first time in the show's history, Los Angeles has received international sanctioning from the Paris-based Organisation Internationale des Constructeurs d'Automobiles (OICA). The international automotive trade association acknowledged the significance of this year's LA Auto Show by placing it on the international show calendar.

Posted by Frank at 12:55 PM | Comments (0)

Virginia town saves its drive-in

LEXINGTON, Virginia - Remember real butter on popcorn? Snow cones drenched with syrup? And hamburgers that tasted like, well, hamburgers? Remember the drive-in movie?

Here in Lexington, at Hull's Drive-in, a summer weekend still takes a back seat to a double feature — a tradition more than 3,000 American towns have lost since the 1980s as land values and entertainment tastes changed.

"It's like sitting on the front porch," says Elise Sheffield.

Link.

Posted by Frank at 12:52 PM | Comments (0)

Mazda Denies Report They Will Scrap Incentives

Mazda denied a report that it plans to end all sales incentives for new models in the U.S. The report, published yesterday in Japan's Nihon Keizai newspaper, claimed the automaker planned to cut "margin-eroding sales incentives for new models in the U.S." in order to "stabilize car prices."

Mazda spokesman Jeremy Barnes told Inside Line, a free online car magazine published by Edmunds.com, "There is no truth to it. Our intention is to minimize incentives, but we will continue to use incentives." Last month, Mazda announced profitability in North America was improving as it reduced spending on incentives, which averaged around $1,800 per vehicle in the April-June quarter, compared to around $2,000 in the year-earlier period.

Posted by Frank at 12:48 PM | Comments (0)

Study: Consumers want their alt audio

More than 50 percent of consumers are interested in playing non-standard audio files in their next new vehicle, according to the 2006 U.S. Automotive Emerging Technologies Study by J.D. Power and Associates.

The study found that at a price point of $100, 54% of consumers express interest in using a USB memory key to listen to their own formats of music in their next new vehicle.

Press release after the jump.

J.D. Power and Associates Reports: Consumers Express Strong Interest in Alternative Audio Playing Options in Their Next New Vehicle

Side Impact Airbags and Other Safety-Related Technologies Continue to Garner High Consumer Interest

More than 50 percent of consumers desire the ability to play non-standard audio files in their next new vehicle, according to the J.D. Power and Associates 2006 U.S. Automotive Emerging Technologies Study(SM) released today.

The study is designed to measure consumer familiarity, interest and purchase intent for emerging automotive technologies both before and after an estimated market value is revealed.

The study finds that at a price point of $100, 54 percent of consumers express interest in using a USB memory key to listen to their own formats of music in their next new vehicle. Additionally, for the same price point, 58 percent of consumers would like to have an in-vehicle computer hard drive, which would allow them to burn and store their music files in their vehicle's audio system.

At the same time, with the increased use of MP3 players such as iPods, MP3-playing capabilities also garner high interest among consumers. Among iPod owners, 60 percent report that they would be willing to pay $150 to be able to connect their iPod into their next vehicle's audio system.

"Manufacturers should anticipate a heightened interest and desirability for technologies such as MP3 and USB connectivity options, since portable digital music players have become so popular," said Larry Wu, senior director of automotive product and quality research at J.D. Power and Associates. "Employing these technologies in new vehicles could help auto manufacturers in their efforts to attract and maintain younger buyers."

The study finds that consumers continue to have high interest in safety/sensing technologies, even after the price point is revealed. At an average market price of $600, 72 percent of consumers say they "probably" or "definitely" would like to have side impact air bags equipped on their next new vehicle. Side impact air bags are the most desired feature before and after the average market price is revealed. Nearly 40 percent of owners report that they currently have the technology in their vehicles. Run-flat tires, stability control, night vision systems, blind spot detection and backup assist, respectively, follow side impact airbags as features that most interest consumers prior to knowing the estimated market price.

The study also finds that premium surround sound continues to be the most desired entertainment feature after the market price ($400) is revealed. Prior to the introduction of price, 61 percent of consumers express high interest in the feature. Additionally, more than 75 percent of those interested in a premium surround sound system at $400 say they would pay double ($800) for a branded premium surround sound system.

The 2006 U.S. Automotive Emerging Technologies Study is based on responses from more than 17,000 U.S. consumers.

Posted by Frank at 12:48 PM | Comments (0)

Hybrid Owners of America set up shop in DC

Hybrid vehicle owners now have their own organization to represent their unique interests in Washington, D.C. The group, "Hybrid Owners of America," which is independent from the auto industry, will kick off its lobbying efforts today for the half million Americans who already own hybrid gas-electric cars and other vehicles, reports The Detroit News.

"HOA will track and defend existing hybrid purchase incentives as well as advocating for new incentive arrangements," said Hybrid Owners of America spokeswoman Ailis Aaron Wolf. The organization is founded by the Newton, Massachusetts-based Civil Society Institute, a group that advocates for higher fuel economy standards.

Posted by Frank at 12:47 PM | Comments (0)

August 16, 2006

Video: The new Dodge Challenger

This video shows Eric Ridenour, COO of Chrysler, announcing production of the new Dodge Challenger.

Posted by Frank at 11:29 PM | Comments (0)

Video: Win a Dodge Challenger, Jeep Wrangler or Chrysler Sebring

* Chrysler Group Sweepstakes is next phase of popular "Ask Dr. Z" campaign

* Dodge Challenger T-shirts to be sold at Woodward Dream Cruise; proceeds to Gail Purtan Ovarian Cancer Research Fund

How can consumers win a Dodge Challenger — or an all-new 2007 Chrysler Sebring or Jeep® Wrangler Unlimited? By asking Dr. Z, of course.

Consumers can enter the “Ask Dr. Z” Dream Car Sweepstakes between Aug. 15 and Sept. 4 by going to www.AskDrZ.com, after visiting any Chrysler, Jeep or Dodge dealer showroom. George Murphy, Senior Vice President – Global Brand Marketing, Chrysler Group, announced the Dream Car Sweepstakes here on Woodward Avenue, kicking off the 2006 Woodward Dream Cruise.

“The Woodward Dream Cruise is all about dream cars and is the perfect place to introduce the ‘Ask Dr. Z’ Dream Car Sweepstakes,” Murphy said. “The ‘Ask Dr. Z’ campaign has resulted in positive consumer feedback and increased brand Web site traffic, and we’re building on that by driving even more consumers to www.AskDrZ.com and ultimately increasing traffic in Chrysler, Jeep and Dodge showrooms.

“We believe consumers will jump at the chance to win Chrysler Group’s dream vehicles — the Challenger, which looks right at home on Woodward; the completely-redesigned 2007 Chrysler Sebring, and the latest rendition of a true American icon, the 2007 Jeep Wrangler Unlimited,” Murphy added.

A total of nine vehicles will be awarded: three all-new Dodge Challenger models, three all-new 2007 Chrysler Sebring models and three all-new 2007 Jeep Wrangler Unlimited Rubicon models.

Dodge Challenger
Unprecedented public response to the Dodge Challenger concept resulted in Chrysler Group announcing last month that after nearly 35 years, the Dodge Challenger will return as the ultimate modern American muscle coupe.

Set to debut as a 2008 model in calendar-year 2008, the Challenger will feature the long hood, short deck, wide stance and two-door coupe body style that distinguished the iconic Challengers of the 1970s.

Chrysler Sebring
With the all-new 2007 Sebring, Chrysler is creating inspiration in the common car. An all-new mid-size sedan, Chrysler Sebring combines stunning design with interior craftsmanship, high levels of safety and reliability, exhilarating performance and excellent fuel efficiency — all at a surprisingly affordable price. Sebring also features many class-leading technologies not available in the mid-size segment.

Jeep Wrangler Unlimited
Featuring a one-of-a-kind, four-door open-air design, the all-new 2007 Jeep® Wrangler Unlimited expands the Jeep experience to new dimensions. With room for five adult passengers — a Wrangler first — and the most cargo space ever offered in a Wrangler, the Unlimited combines class-leading off-road capability with everyday practicality.

Ask Dr. Z campaign
The Dream Car Sweepstakes is the next phase of Chrysler Group’s “Ask Dr. Z” ad campaign that focuses on consumer benefits of the best of American and German Engineering and Design — and specifically on the innovative design, quality, reliability, performance and fuel economy of Chrysler, Jeep and Dodge vehicles. The campaign’s spokesperson is DaimlerChrysler Chairman Dieter Zetsche.

In the first six weeks of the campaign, there have been more than 600,000 visitors to the Web site and more than 4.2 million questions have been answered.

“The ‘Ask Dr. Z’ campaign has driven our brand Web site traffic up consistently by 15 percent over June and our Web leads have increased by 27 percent,” Murphy said. “And recent Millward Brown research shows that 83 percent of in-market consumers find Dieter credible and believable, and 73 percent stated they understood Chrysler Group vehicles combine the best of American and German engineering and design — additional evidence that our message is getting through.

“Furthermore, IAG Research — a third-party service which measures advertising effectiveness, reports that the campaign is significantly outperforming almost every IAG automotive norm,” Murphy added.

Posted by Frank at 11:22 PM | Comments (0)

Video: PT Cruiser Pacific Coast Highway Edition

Video of the new 2007 Chrysler PT Street Cruiser Pacific Coast Highway [PCH] Edition.

To see the complete story, click here.

Posted by Frank at 10:47 PM | Comments (0)

Driver's ed company goes green

Drivers Ed Direct aims to revolutionize the drivers education industry, by getting rid of "old cars, dimly-lit sterile classrooms and out-of-touch instructors".

Not only have the old cars been replaced by brand new cars, they've been replaced by gas-electric hybrids: the school's entire fleet is hybrid. In addition to passenger cars (Toyota Prius), Drivers Ed Direct also offers behind the wheel training in hybrid SUVs (Ford Escape), since SUVs require special handling, and many teens will drive them as their first car.

Founded by two life-long friends in California, Drivers Ed Direct isn't just bent on teaching young drivers to be more environmentally aware. The company also believes that a high-tech approach is a far better way to reach teens. Instead of dull classroom lessons, driving theory is taught online, with no classroom attendance required. Which no doubt appeals to high school students who already spend enough time in class, and are extremely at ease online. The interactive, web-based program lets students complete the course at their own pace, and includes animated lessons designed like video games.

Link: http://www.driverseddirect.com.

Posted by Frank at 10:07 PM | Comments (0)

All-new Lexus LS460 flagship sedan

Lexus has revealed the all-new 2007 LS 460 and the LS 460 L, the company's first-ever long-wheelbase model. The fourth-generation LS blends new levels of performance, sophistication, contemporary styling, and luxury refinements while redefining the full-size luxury-sedan segment.

"The first LS that debuted in 1989 set new standards in luxury and refinement, and the new LS 460 continues that heritage," said Bob Carter, Lexus Division group vice president and general manager. "This vehicle required novel approaches in craftsmanship, innovative styling and pioneering production processes in order to deliver unmatched refinement and elegance."

Distinctive Design Relationship
With the launch of the all-new LS, Lexus has adopted the new styling philosophy known as L-finesse across its entire sedan line-up. Fusing incisive simplicity and intriguing elegance, the design posture that began with the new GS luxury sport sedan has now sculpted the IS sport sedan, ES luxury sedan and the flagship LS.

With the all-new LS, Lexus elevated this philosophy. The exterior conveys greater prominence and strength, with a sense of quality and dignity befitting its position as Lexus' premier flagship model.

Styled at Toyota's Global Design center in Tokyo, the LS uses complex lines and surfaces throughout the body. The vehicle not only portrays power but also an image of increasing speed. Minimal body gaps, a low front grille and deep drawn fenders all contribute to this look.

One of the defining elements of the LS 460's appearance is the vehicle's headlamps. The LS engineers wanted the projector-type xenon front lights to have thick walled lenses with crystal-like properties. To better understand the properties of a "crystal" lens the Chief Engineer and his team made a headlamp lens out of crystal. Data was gathered on everything from transparency and the refractive index of light, to surface roughness. Based on the resulting data a new lens was molded and hand polished to reproduce the inherent look of crystal. In addition, the new headlamps reach 30-60 feet further than the lamps used on the previous generation LS.

An interior cabin focused on spaciousness was created for the new LS to delicately wrap around its occupants. This passenger-focused space has dual elements of stability and security in the lower half while keeping a sense of expansion and openness in the upper cabin. All passenger touchpoints were softened to create a relaxed atmosphere, with additional stitching for a richer look. Center console layout was designed to achieve perfect angles for elemental ease of operation from either the driver's or passenger's seat; it is arranged at the same height as the door armrests for a comfortable balance. Additional standard wood and chrome trim has been adopted as well as refinements to the interior lighting to create a welcoming atmosphere.

To compliment the interior and exterior styling, special attention was given to the paint. To prepare the exterior body surface for paint, buffing robots are used. In the past, the robots moved only in two directions, up and down. For the LS, six-axis buffing robots with three-dimensional movements were built so that curved surfaces and ends can be polished as well. Six months were spent in developing the robots' control logic to achieve the right amount of buffing force and oscillation.

Once the body has been smoothed, the painting process begins. During the application of alternating layers of paint and coatings, each LS will be hand-sanded twice. This smoothes and refines the painted surfaces and enhances the deep, mirror-like quality of the finish.

A revolutionary production process was created, enhancing what was already widely recognized as the industry's finest, in order to build a vehicle that would redefine craftsmanship. The new LS 460 and LS 460 L are the product of an all-new build process developed specifically for the LS line at the award-winning Tahara, Japan plant.

Extraordinary new levels of fit, finish, accuracy and refinement were created by combining the skill and knowledge with advanced technology. The all-new LS sedans showcase the Lexus belief that every element and phase of production is vital to the artistic evolution of an automobile.

World's First Eight-Speed Automatic Transmission; New High Output V8
In order to achieve the combination of acceleration performance and excellent fuel consumption, an all-new 4.6-liter V8 engine mated to the world's first eight-speed automatic transmission will power the new LS. Producing 380 horsepower and 367 pound-feet of torque, the innovative V8—Lexus' first all-new V8 engine since the brand's launch—features the world's first electric-motor driven Variable Valve Timing with intelligence and Electronically controlled intake cam (VVT-iE). The dual VVT-i combination of electrically controlled intake and hydraulically controlled exhaust achieves superior engine-startup operation and high-output performance.

A dual fuel-injection system, with both port and direct injection, sends an optimal air-fuel mixture to the combustion chamber, increasing efficiency. The dual-pipe intake system and an Acoustic Control Induction System (ACIS) ensure the proper amount of intake airflow to support increased engine power, with no variation among the cylinders. Maximized engine performance and efficiency also demanded a reduction in exhaust interference. This is achieved via a semi-dual exhaust manifold that carries the exhaust gas in a smoother, more economical fashion.

The new 4.6-liter V8 achieves new levels of rotational balance and reduced friction. A mirror-like finish is polished on specific areas of the crankshaft to minimize the friction generated between the pistons and the crankshaft. In the final assembly stage, a motor cranks the engine to check for any vibration; after assembly, an accelerometer is mounted to the front and rear of the crankshaft to measure any rotational difference. The adoption of direct-injection noise reduction via urethane insulators, with a master technician implementing a final vibration and sound check on each engine in the final phase, has created superior levels of NVH reduction.

In order to fully utilize the engine performance while achieving the smooth acceleration worthy of Lexus' flagship luxury sedan, the world's first eight-speed automatic transmission was created for the new LS. This allows gear ratios that generate torque up to the tire-grip limitations on the low end yet maintain quietness and fuel economy on the high end. A new transmission-control system was developed in order to simultaneously release and connect the clutches involved when up shifting and negate gearshift shock.

The LS 460 will travel from 0-to-60 miles per hour in approximately 5.4 seconds. With that level of performance, the new LS is estimated at 19 mpg city and 27 mpg highway by the EPA testing method. Lexus is targeting an Ultra-Low Emissions Vehicle II (ULEV II) rating for the LS.

Confident Driving Performance; Superior Ride Comfort
The new LS achieves a superior level of ride comfort independent of the harshness of the road conditions, and a confident drive performance with new innovations in body structure, steering and suspension.

The LS is built on a sophisticated new platform that maintains a delicate balance between ride comfort and responsive handling, utilizing the abundant powertrain output with smooth acceleration. This is accomplished via a new production-control network that can trace the precision of the body and subassembly based on the design data. All completed vehicles off the line are purpose driven by a skilled test driver to confirm riding comfort and steering response.

A front and rear multi-link suspension system with superior adaptability to unevenness in road surfaces was adopted on the LS. Optional external cylinder-restriction air springs were developed to smoothly absorb shock, achieving ride comfort without roll sensation or vibration due to road conditions. An optional all-new air suspension control system achieves superb vehicle posture and stable driving performance with minimal pitching and rolling. The LS comes with standard 18-inch, nine-spoke aluminum alloy wheels and all-season tires.

The LS 460's newly developed Electric Power Steering (EPS) incorporates a large output brushless motor with improved precision of the reduction gear, increased motor-driving voltage and efficiency of the controller. It offers a smooth steering feel that supports the adoption of the multi-link suspension and large-diameter tires. The EPS motor power was increased to create a steering feel that responds to the driver's touch and provides a responsive feel when cornering.

Integrated into the steering-gear housing on vehicles with the air-suspension option, Variable Gear Ratio Steering (VGRS) optimizes the steering-gear ratio according to vehicle speed to help enhance responsiveness and driver control. VGRS also partners with a next-generation Vehicle Dynamics Integrated Management (VDIM) system, making minor adjustments to front-wheel angle for improved control in challenging road conditions.

The LS features a lightweight body that has a strong resistance to torsion, contributing to the sedan's performance and fuel economy. It was designed to provide a comfortable space without generating or transmitting vibration. In order to achieve a body structure that contributes to the driving performance, spot welds in the door corner areas were increased and laser welding was implemented for reinforcement, increasing the body's strength against torsion. In order to confirm and guarantee precision at each step of the process, an innovative production-control measurement system verifies each measurement with the design data, creating a body constructed without unnecessary gaps.

Advanced Active/Passive Safety Technologies Act As One
In an effort to create a more intelligent vehicle, Lexus has combined advanced active and passive safety technology into one integrated system. This achieves rapid response that helps predict situations and implement actions, which will help to assist the driver and passengers at an even higher level.

Among the new active features on the LS is the next generation Vehicle Dynamics Integrated Management (VDIM) stability system, which integrates and manages a new Electronically Controlled Brake (ECB) system, Electronic Power Steering (EPS), Vehicle Stability Control (VSC), Antilock Braking System (ABS), Electronic Brake-force Distribution (EBD) and engine torque via the electronically controlled throttle. Monitoring a variety of sensors, the system anticipates the onset of a vehicle skid or slide while cornering and then helps correct the situation with a combination of braking, throttle and steering control in a way that is essentially transparent to the driver. The new VDIM system gathers data from more sources, processed earlier and faster than in previous designs, which helps make the system even more seamless and effective. VSC can also be turned off by the driver via the Trac Off button.

Overall, there are eight standard airbags, with maximum of eleven airbags with option packages.

Enhanced Tranquility
The first generation LS set new standards in cabin tranquility, and the new fourth generation continues the heritage of this flagship luxury sedan. As noise can be reduced by suppressing vibration, advanced analysis was used to source unwanted vibrations, and a body structure was created to generate counter vibrations, thus canceling out the unwanted noise.

The interior cabin of the LS demanded not only exceptional silence, but the quality of the sounds had to be pleasing to the occupants. Extensive study was done to ensure the sound emanating from the doors when opening and closing had a sense of luxury reminiscent of skillfully crafted wood doors in a home.

The LS also features a number of power functions to create a sense of hospitality, yet the sheer number of motors could have decreased the pleasant surroundings of the hushed cabin. This was minimized by targeting an optimized tone from each motor and achieving the objective via high-precision assembly parts and processes. One example is new one-touch power window motors that reduce speed near their closure to lower noise and create a more pleasant sound.

Luxury Redefined with Unique Hospitality
The new LS approaches comfort and convenience from a new angle, redefining luxury. This was accomplished with an ideal mix of technology and evocative design, creating an experience of welcoming hospitality that makes passengers feel like they are traveling in a private jet.

The long-wheelbase LS 460 L brings with it 4.8 inches of additional space and a long list of outstanding standard conveniences, including Gen 5 Lexus Navigation with XM factory-installed satellite radio with real-time traffic, climate-controlled front seats, heated rear seats, a new heated steering wheel, power rear sunshade, a new one-touch open/close power trunk, power door closers, headlamp washers, and laminated side glass, which is exclusive to the long wheelbase.

The Luxury Package includes upgraded semi-aniline leather with leather trim door armrests, an ecsaine headliner, power rear seats with power and memory headrests, rear climate-controlled seats, and rear side-impact airbags.

A Rear Seat Upgrade package features dual-zone rear air conditioning with air purifier and additional rear air ducts, added wood trim, rear cool box, rear power-door sunshades, and rear audio controls.

A sport-tuned air suspension highlights the Touring Package, which incorporates 19-inch five-spoke wheels and summer tires, Variable Gear Ratio Steering (VGRS), and high-friction-coefficient brake pads with larger rotors.

The Executive Class Seating Package includes a rear-seat entertainment system featuring the world's first ceiling-mounted 3.0 VGA high-quality display with a nine-inch screen, which operates with an electronic-motor open/close function. In addition, a four-zone independent front and rear A/C with air purification and the world's first ceiling climate diffusers, rear-door power sunshades with a fixed rear console and foldout table, and a right rear-seat recliner with ottoman leg rest. A multi-function massage feature includes an enhanced massage mode for the right-rear seat. Created through the use of eight small airbags operated by a compressor in the trunk, it can be used separately or in conjunction with the seat heater and cooler.

While the standard rear seat has a built-in 28-degree angle, the available ottoman seat reclines up to 45 degrees with Lexus' first upper-back recliner featuring a 17-degree angle adjustment. In addition, the available left-rear power seat also reclines 38 degrees, and the rear seat moves front to back approximately three inches. The climate control is further upgraded with three infrared sensors located in the headliner that measure the lap, upper body and seat on each side and then adjust airflow appropriately.

The LS steering wheel was designed to achieve unprecedented feel, comfort and a luxurious image. Genuine leather trim is buffed twice the norm to create a supple touch; water-based dye is utilized for a more natural feel. A whip-stitch pattern is incorporated to ensure a smooth wheel without any unevenness or jumps in the stitch. In addition, Lexus created a revolutionary new steering-wheel heating mechanism to provide warmth the moment the button is pressed with no variation in temperature regardless of where the wheel is gripped.

The new Navigation system includes a hard disk drive (HDD) for faster calculations and the Bluetooth® technology features voice input of telephone numbers while driving. The HDD computer hard drive dedicates a portion of its capacity for navigation when equipped with the Mark Levinson® system to store as many as 2,000 digital songs. An auxiliary jack located in the front center console allows for iPod or MP3/WMA capable digital music players while a new specially developed 19-speaker Mark Levinson® Reference Surround sound audio system is available, creating a new benchmark for automotive sound systems with its theater-level entertainment experience.

The all-new LS sedans offer the Advanced Parking Guidance System (APGS) as an option to assist with parallel and back-in parking. Once the driver has correctly positioned the car and identified the desired parking spot via the Nav screen, APGS utilizes the back-up camera and the parking sonar sensors and electric power steering system to automatically guide the car into the spot, while the driver controls speed via braking.

The new LS includes an intelligent Adaptive Front lighting System (AFS), which allows both the inbound and outbound headlights to swivel in the direction of a turn. A new automatic electric parking brake system, which eliminates the chore of pressing a foot-operated pedal, is standard for added comfort and convenience.

The 2007 Lexus LS 460 and LS 460 L, which go on sale in October 2006, will represent a strong value in their segments with dynamic styling, advanced technologies, increased size, and improved performance and craftsmanship

Posted by Frank at 09:37 PM | Comments (0)

Lexus Reveals 2007 SC Pebble Beach Edition Hardtop Convertible

Fourth annual limited-edition SC 430 is makes its debut at the Pebble Beach Concours d'Elegance Lexus Fashion Preview

In celebration of its exclusive partnership with the Pebble Beach Company, Lexus will introduce the fourth annual Lexus SC Pebble Beach Edition retractable hardtop convertible at the Pebble Beach Concours d'Elegance Lexus Fashion Preview on Aug. 18.

Evoking a color combination reminiscent of history's classic convertibles, the 2007 SC Pebble Beach Edition features a cream pearlescent exterior paint called Starfire Pearl, with a passionate Pimento Red leather interior and black birds-eye maple wood trim. With only 400 slated for production, this new Pebble Beach Edition SC will be in limited supply.

While sharing the unique styling cues and refined interior trim found in all Lexus models, the new Pebble Beach SC includes special-edition brushed-chrome badging on the front fenders and center console; a Pimento red Pebble Beach logo is embroidered on black carpeted floor mats to complement the interior. The hardtop convertible also features aggressive 18-inch G-Spider alloy wheels, a sleek rear spoiler, and either run-flat summer or run-flat all-season tires.

Since its debut as the first retractable hardtop in the premium luxury segment, one of the SC 430's most notable features has been its ability to stow the roof within the confines of its trunk in a meager 25 seconds, while still maintaining enough room for luggage. This is accomplished without latches, catches, snaps or covers. When the top is up, it defies traditional convertible logic by remaining solid, secure and weatherproof.

Beneath its striking exterior, the rear-wheel-drive SC 430 is propelled by a 288-horsepower, DOHC, 4.3-liter V8 engine with Variable Valve Timing with intelligence (VVT-i), while still achieving 19 mpg city/25 mpg highway and ULEV II emissions certification. The powerful V8 is mated to a six-speed sequential-shift ECT-i transmission to attain a 0-60 time of 5.8 seconds and an electronically limited top speed of 149 mph.

A number of new features are present on all 2007 SC 430s, including driver and front passenger knee airbags, which complement the standard dual front airbags and front-seat-mounted side airbags. The knee airbags are in addition to a new front-passenger occupant-detection sensor and a fully concealed uniblade front windshield wiper.

Daytime running lights, fog lamps and projector High-Intensity Discharge (HID) headlights are among the illumination features highlighted by Adaptive Front lighting System (AFS) headlights, which help better illuminate a turn as the driver steers into it. The SC 430 also includes an Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist, traction control (TRAC) and Vehicle Stability Control (VSC).

For a truly extraordinary auditory experience, Lexus has partnered with Mark Levinsonâ – designers of the ultimate in custom home audio systems – to create a sound system available exclusively in Lexus vehicles. The SC 430 contains a Mark Levinson® Premium Sound System with a seven-channel DSP 240-watt amplifier, nine strategically placed speakers and a six-disc in-dash CD changer. An Automatic Sound Levelizer (ASL) system automatically adjusts when the top is lowered to compensate for the change in acoustics and ambient noise levels and returns to its original levels when the top is raised. This lends to a sound quality that truly mimics a live performance. The sound system is integrated with a DVD-based Lexus Navigation System with voice command that allows hands-free use.

The 2007 Lexus SC Pebble Beach Edition will be available for purchase in September 2006.

Posted by Frank at 09:28 PM | Comments (0)

BMW's well-endowed science scholarship

The BMW Group offers support worth EUR 70,000 to talented young researchers from all disciplines worldwide

Munich -- The BMW Group is inviting young academics from all over the world to submit their entries for the prize for up-and-coming scientists - the Scientific Award 2007. The motto of the award is "Passion for Innovation", and prizes are presented to the authors of outstanding Bachelor's, Master's and doctoral theses, regardless of their subject.

The 2007 Award, with prizes worth a total of EUR 70,000, will be the ninth in the series so far. The closing date for entries is 7 January 2007.

"The world is built on innovations; to have innovations, we need people who, with creativity, curiosity and passion, forge ahead with revolutionary new ideas. The Scientific Award serves to underline the importance our company attaches to young academics' spirit of inventiveness", says Prof. Dr. Dr. E.h. Burkhard Göschel, Member of the Board of Management of the BMW AG and patron of the Scientific Award 2007. The prize is seen as an integral part of the ongoing dialogue between the BMW Group, industry and science.

An application is only possible with the backing of the candidate's academic supervisor or professor. To be eligible for consideration, the theses must have been written at and submitted to a university between 1 January 2005 and 31 December 2006. The entries will be evaluated by an international, multidisciplinary jury whose members are drawn from the fields of research and industry. The jury's decisions are made with reference to the following criteria: innovative potential, relation to reality, environmental and social benefit, theory, economic aspects and form of presentation. The authors of the six best scientific papers, along with their professors, will receive their prizes in the course of the Award Ceremony in autumn 2007.

The Scientific Award of the BMW Group has been presented every alternate year since 1991; to date, 45 prize-winners and their respective professors have received the award. Around 230 applicants from 26 countries and 24 different faculties competed for the 2005 prize. The Award should be seen as more than merely a prize which is presented once and then forgotten. It offers young scientists access to an international, multidisciplinary network in which they can exchange views both with each other and with representatives of science and industry.

You can find more information and an application form for the Scientific Award 2007 of the BMW Group on the internet at:
www.bmwgroup.com/scientific-award.

Posted by Frank at 09:13 PM | Comments (0)

Ford auctioning off limited edition '32 Deuce replica

The quintessential American hot rod, the 1932 Ford, will turn 75 next year. The iconic coupes and roadsters have been forever ingrained into American car culture, made famous by the No.1 Beach Boys song “Little Deuce Coupe” and Bob Falfa’s canary-yellow five-window coupe cruising the streets in the movie “American Graffiti.” No classic car show or cruise event would be complete without a brightly painted, chromed and flamed ’32 Ford.

Ford Motor Company will kick off the celebration Aug. 19 at the 2006 Woodward Dream Cruise, where the first of 100 limited-edition 75th anniversary Deuces will be shown at the “Ford Cruisin’ Legends” display. Hot Rods & Horsepower LLC of Branford, Conn., built the limited-edition model, called Dearborn Deuce®. Each comes with a certificate of authenticity and is numbered consecutively.

Autographed by Edsel B. Ford II, grandson of Edsel Ford — designer of the original ’32 Ford — the first Dearborn Deuce (serial No. 7532001) will be sold in January at the prestigious Barrett-Jackson auction to raise money for the Juvenile Diabetes Research Foundation, with 100 percent of the proceeds going to the charity. Edsel B. Ford II will autograph 10 more Deuce hot rods to raise additional funds for the foundation. Each of those vehicles will carry a $25,000 premium that will be donated to the Juvenile Diabetes Research Foundation chapter nearest to where the buyer resides.

The Dearborn Deuce features an all-steel ’32 roadster body with a fully reinforced superstructure and a completely integrated and concealed modern convertible top with electric side windows. Designers also made the roadster roomier, creating a deeper cockpit with a custom leather interior, 3 1/2-inch longer doors and a finished trunk with expanded capacity, all accomplished without compromising the beauty and stock outer dimensions of the original design.

Available as a “High Boy” without fenders or as a full-fendered car, the Dearborn Deuce’s performance show chassis rides on a modern four-wheel independent suspension with four-wheel disc brakes, rack-and-pinion steering and Pirelli performance tires mounted on custom wheels. Interior amenities include an optional console, air conditioning, CD player and custom instrumentation. Modern tech touches include halogen headlights, light-emitting-diode (LED) taillights, tinted glass and wipers. Unlike the original ’32 Ford that was available only in black, Dearborn Deuce customers can choose from custom colors by DuPont Hot Hues.

Posted by Frank at 08:54 PM | Comments (0)

3,300 MINI owners are ready to rally

The 2006 MINI TransAmerican Motortastic Road Trip To End All Road Trips Rally

The MINI Takes the States rally kicks off in California following the 33rd Rolex Monterey Historic Automobile Races and ends 3,123 miles across the country at the Lime Rock Vintage Festival in Connecticut

More than 3,300 enthusiastic MINI owners nationwide will get behind the wheel for MINI Takes the States, a two-week cross country road trip open for MINI owners and enthusiasts. The road trip kicks off on August 21 at the Monterey Historic Automobile Races in Monterey, California and concludes on September 4 at the Lime Rock Vintage Festival in Lakeville, Connecticut.

When online registration closed, a total of 3,347 MINIs were registered for the drive, 175 of which signed up to travel the full length of the trip - from Monterey to Lime Rock. For the first leg from Monterey to Santa Barbara, CA, 754 have registered to participate. The most popular leg of the journey proved to be Jersey City, New Jersey to Lakeville, Connecticut, where nearly one thousand MINIs are expected to join the rally.

MINI Takes the States is being held to celebrate MINI's vibrant owner community, the launch of the MINI Cooper S with the John Cooper Works Kit ("MINI GP") and the fact that The Cooper Car Company is the featured marque at the Monterey weekend. In contrast to MINI's size, the event has the rather large secondary tag line of "The 2006 MINI TransAmerican Motortastic Road Trip To End All Road Trips Rally".

The start of the MINI Takes the States rally will follow on from a special customer delivery event for the first "MINI GPs" to arrive in the country. The "MINI GP" is a limited edition high performance MINI Cooper S that made its North American Debut at the New York International Auto Show this past April. A total of 415 "MINI GPs" will come to United States with the first 41 of these cars to be scheduled for a special early delivery in conjunction with the program - The first 32 cars will be delivered in Monterey with the remaining 9 to be delivered when the event arrives into New Jersey.

"MINI owners always bring an unparalleled level of enthusiasm and energy to whatever they do, and I am excited to spend two weeks on the road with them," said Jim McDowell, Vice President of MINI USA. "We are currently planning a number of surprises and activities for participants along the route, and I encourage everyone - MINI owner or not - to keep an eye out for us in August and join in the fun for a day, a week, or even the full trip."

Let's Get Up and Go
MINI Takes the States will launch on Monday, August 21, 2006 at Pirate's Cove Beach & Pier in Monterey, CA after the Monterey Historic Automobile Races. A kick-off celebration will be held on the beach, complete with live entertainment from 7:00 a.m. - 10:00 a.m. Over 750 MINIs will depart on the first leg of the 15-day, 3,123-mile trip as early as 9:30 a.m.

Participants were encouraged to register online at www.minitakesthestates.com where they were able to select any or all sections of the cross-country drive in which they plan to participate. Registrants were provided a registration kit complete with a special wristband - one for themselves and one for their co-pilot - that entitles them to special MINI surprises and VIP access to special events along the way.

The route involves an estimated 5-6 hours of driving each day with scheduled MINI-branded stops along the way geared towards the interests of MINI owners and enthusiasts. Anyone interested in the event should check the event website on a regular basis as new information will be updated daily.

Let's Party Along the Way
MINI USA will be hosting along with its dealers and advertising partners, multiple MINI-branded attractions and events along the route. In addition, larger regional events will be offered in key cities to participants of MINI Takes the States. A full listing of the cities and events along the way can be found at www.minitakesthestates.com .

On Day 8 of the journey, MINI will bring together a group of live entertainers for a MINI Music Festival in Nashville, Tennessee with John Hiatt as the headlining act. This free open-air music festival in Nashville's Centennial Park will celebrate local music styles (including jazz, country, blues, and rock & roll). Other local bands and food vendors will also be participating in the event, which is expected to draw over 1,000 MINI enthusiasts.

The following day, MINI will host a tailgate party outside of the Busch Stadium for the St Louis Cardinals vs Florida Marlins Baseball game. An estimated 500 MINI owners will enjoy authentic tailgate concessions prior to the game and will have the opportunity to watch the game on giant screens. Many lucky participants will be randomly chosen to receive skybox tickets for the game.

When the MINI caravan reaches Indianapolis, IN, more than 250 MINI owners and enthusiasts will be given access to Indianapolis Motor Speedway & Hall of Fame Museum. MINI Takes the States participants will be invited to a unique behind-the-scenes tour of the track, full access to the museum and a private reception. The event will conclude with a one-in-a-lifetime opportunity for participants to take parade laps around the speedway.

Let's Wrap It Up
On Day 14, before driving up to Connecticut for the Lime Rock Vintage Festival in Lakeville, CT, MINI Takes the States participants are invited to the official Wrap Party in Jersey City, New Jersey. The location at Exchange Place Plaza, which offers spectacular views of the Manhattan Skyline, will be the site of an open-air music and art festival along the Hudson River with the band Everclear as the headlining act.

New Jersey will also be the site where MINI USA will specially deliver the remaining 10 MINI GPs to their lucky owners. The next day, the rally will end in Lakeville, Connecticut at the Lime Rock Vintage Festival where MINI USA will have a large hospitality tent with displays and concessions. MINI owners will also be given the opportunity to participate in a special parade lap around the Lime Rock circuit.

Posted by Frank at 08:47 PM | Comments (0)

Ford adds features, lowers prices on 2007 Ford Expedition

2007 FORD EXPEDITION: BOLDER, MORE CAPABLE AND MORE STANDARD SAFETY FEATURES FOR LESS

* Redesigned 2007 Ford Expedition will add standard AdvanceTrac ® with RSC ® (Roll Stability Control) and three-row Safety Canopy™ side curtain airbags – and start below $30,000.

* Across the range, 2007 Expedition base MSRPs will average $4,300 less than 2006 models, despite more comfort, capability and new standard equipment.

* All new, extended length Ford Expedition EL introduced to cater to customers who need more seating and cargo capacity than the standard model.

* All Expeditions will offer the best package of warranty and roadside assistance of any full-size SUV.

* Ford is expecting as much as a 9-percentage point improvement in resale values.

The new, redesigned 2007 Ford Expedition is bolder, more comfortable and capable, and it will feature standard Safety Canopy™ three-row side air curtains, AdvanceTrac ® with RSC ® (Roll Stability Control) and a starting price below $30,000, including destination and delivery. In addition, the Expedition will offer the best warranty and roadside assistance package of any full-size SUV.

Across the Expedition range, manufacturer’s suggested retail prices (MSRPs) have been reduced an average of $4,300, compared with 2006 models, despite more standard equipment. Base MSRPs for the 2007 Expedition range from $29,995 to $40,745.

Prices for comparable 2006 models range from $33,480 to $44,460. All prices include destination and delivery charges of $820.

The new Expedition limited warranty – like all 2007 Ford brand products – begins with bumper- to-bumper coverage for three years or 36,000 miles and includes five years or 60,000 miles of powertrain coverage. The warranty is fully transferable and there are no deductibles. Complimentary roadside assistance is offered for the full duration of the warranty.

“The Way Forward plan is driving our product strategy, which is founded on bold American design, innovation and creating real value for consumers,” said Al Giombetti, president of Ford and Lincoln Mercury Marketing and Sales. “We’re already seeing meaningful improvements in the resale value of Ford products as we launch new vehicles, add more standard features and content and introduce straightforward pricing.”

For example, Ford is estimating that the 36-month lease-end residual values of the 2007 Ford Expedition will be as high as 49 percent – a 9-point increase compared with the 2006 model.

More Capable, More Comfortable,

Since its introduction in 1997, Expedition has led the full-size SUV segment through innovation, introducing several firsts to the full-size SUV segment – including independent rear suspension, fold-flat seats with an available power-folding third row, Safety Canopy side air curtains and AdvanceTrac® with RSC ® (Roll Stability Control).

For 2007, Ford has redesigned the Expedition from top to bottom, and made many innovative features and technologies standard equipment, including.

* A bold new exterior design inspired by Ford F-Series pickup trucks.
* 5.4-liter Triton® V-8 engine (300 hp, 365 lb.-ft torque) and a new 6-speed automatic transmission which deliver best-in-class 9,200 pounds maximum towing capacity – 300 pounds more than last year.
* Second-generation independent rear suspension provides improved ride and handling.
* Seating for up to nine passengers in an all-new interior featuring improved comfort, appearance and craftsmanship.
* Front row Captain’s Chairs are now standard.
* New second- and third-row seats fold flat and level. Expedition’s third row seats offer a full foot more legroom than the Chevrolet Tahoe and Suburban, and the Toyota Sequoia.
* New standard safety features include AdvanceTrac® with RSC® and Safety Canopy™ three-row side air curtains. The Expedition is the only full-size SUV to start under $30,000 with standard three-row air curtains.
* The Expedition’s frame has been redesigned to further improve vehicle-to-vehicle compatibility in front-impact collisions.

New options for 2007 include 20-inch chrome-clad wheels, a new DVD-based navigation system, SIRIUS satellite radio, and a power liftgate.

Other available equipment includes PowerFold™ third row seats and a second-row bench with a Centerslide™ middle seat section.

The Ford Expedition EL

Extensive research – including feedback gleaned from Expedition’s 1.4 million-customer owner base – led Ford to design the new, extended length Ford Expedition EL.

With 92 percent of Expedition customers using their vehicle for vacations, 60 percent transporting outdoor sports gear and 84 percent routinely carrying more than three passengers behind the first row, cargo space is highly valued – especially when all three rows of seats are being used.

That led Ford engineers to stretch the Expedition’s wheelbase and body a total of almost 15 inches to create an additional 24 cubic feet of storage space behind the third row – 130 percent more than the standard model.

Expedition Prices at a Glance
For 2007, Ford has simplified the Expedition lineup to three trim levels – XLT, Eddie Bauer and Limited – and reduced starting prices an average of $4,300.

The Expedition XLT is the new entry-level model, with a starting price that is $3,485 lower than the previous base model, the Expedition XLS.

All Expedition and Expedition EL models are available with 4x4 capability for an additional $2,900. The all-new Expedition EL is priced $2,650 above the comparably equipped base Expedition series.

Posted by Frank at 08:45 PM | Comments (0)

First MINI customers getting John Cooper Works GP models at Monterey

32 Lucky Customers Sign up to Take Delivery of Limited-Production, High Performance Model at Event

Monterey, CA - MINI USA announces that 32 lucky customers will take advanced delivery of the first 2006 MINI Cooper S models with the John Cooper Works GP Kit (MINI GP) at the Rolex Monterey Historic Automobile Races at Laguna Seca Raceway. In a special delivery program hosted by MINI USA Vice President, Jim McDowell, owners will be presented with keys and will be able to drive off in their brand new MINI GP.

Customers who were first on the list for a new MINI GP were given the opportunity to be a part of history and participate in the special delivery program. The GP delivery program comes as a special package that includes four nights' accommodations in Monterey with a welcome reception, a special GP dinner and hospitality at the track. The special package also includes passes for the Pebble Beach Concourse and Laguna Seca Raceway with a chance to participate in a special MINI parade lap on the race circuit. The special MINI GP delivery program at Monterey comes at a package cost of $2,000.

An additional 9 MINI GPs will be delivered to a select group of customers at a special East coast event in NJ on Labor Day weekend. This program will take place in Jersey City, New Jersey at a location overlooking the Hudson River and the New York City Skyline. Participants will take delivery of their car during a hand-over ceremony at Exchange Place Plaza. This program takes place from Saturday, September 2nd through Monday, September 4th and includes accommodations, hospitality, a special GP dinner and passes to the Lime Rock Vintage Festival. The East coast delivery program comes at a package cost of $800

The MINI GP - A Special Performance Machine
This limited-production, sport tuned model comes exclusively in a two-seat configuration and offers a level of performance that makes it the most powerful MINI available from the factory. The 'GP' produces 214 horsepower and is approximately 100 pounds lighter than the standard MINI Cooper S model, allowing it to achieve a top speed of 150 mph.

The two letters "GP" in the name of this unique model stand for "Grand Prix", paying tribute to MINI's motor sport pedigree - a pedigree not only demonstrated by the Classic Mini's Monte Carlo rally wins in the 60s, but by MINI's competitive successes today, including road racing, auto cross, rally sport and even drag racing.

The MINI Cooper S with the John Cooper Works GP Kit will be limited to a production run of exactly 2,000 units worldwide. The US market will receive an exclusively limited number of only 415 of these cars which go on sale this fall with a Manufacturer Suggested Retail Price of $31,150 including a $550 destination charge.

Under the bonnet, the MINI Cooper S with the John Cooper Works GP Kit features additional modifications to the intercooler, the supercharger and the electronic engine management system. With these modifications this model now boasts a 46 horsepower increase in engine power over that of a standard Copper S model, producing 214 horsepower and 184 foot-pounds of torque at 4600 RPM. The low restriction twin-pipe sport exhaust, adds an impressively throaty sound, underscoring the enhanced sport-tuning of the engine.

The performance-enhanced power plant in the new MINI Cooper S with the John Cooper Works GP Kit offers even more on-road performance with acceleration times of 6.5 seconds from 0 to 62 mph. To transfer this extra power to the road, the car comes standard with a limited-slip differential, enhancing traction under acceleration. This feature not only helps to optimize traction on slippery roads, but also during spirited driving. DSC Dynamic Stability Control adds a further level of active safety on the MINI Cooper S with the John Cooper Works GP Kit.

An essential feature of the John Cooper Works GP Kit is its sport suspension and sport brakes with components carefully matched to the greater power of the engine. Even firmer springs and stronger dampers enhance the outstanding agility of the car while larger sport brakes with special composition pads add greater stopping power.

The new MINI Cooper S with the John Cooper Works GP Kit stands out with an exclusive Aerodynamics Package with deeper, more contoured front and rear air dams and side sills. The roof spoiler with its racing wing profile is a prominent feature at the rear of the roof line.

The MINI Cooper S with the John Cooper Works GP Kit also features an exclusive metallic paint scheme in Thunder Blue with the roof finished in Pure Silver. Adding exclusivity to this limited-production model, each MINI Cooper S with the John Cooper Works GP kit is sequentially numbered with a distinctive roof graphic just over the side door. The surrounds on the air scoops along the engine compartment lid and in the front air dam are also finished in Pure Silver. The exterior mirrors come in an attractive contrasting Chili Red. And white side direction indicators come standard.

The purist interior of the MINI Cooper S with its John Cooper Works GP Kit exudes more than just a "touch" of motor sport. The rear seat bench was removed to help reduce the weight of the car, and is now a flat loading area. For even greater convenience, the floor can be folded up in a Z-arrangement for easy access to two additional storage boxes. An aluminum finished cargo brace bar behind the front seats helps to keep cargo secure.

The sport interior is fitted with driver and passenger sports seats that come in an exclusive GP cloth/leather upholstery combination and a special three-spoke leather sports steering wheel. The dashboard again underlines the sporting character of the car with a center mounted speedometer and the tachometer mounted on the steering column. Both displays come in Anthracite, with red needles ensuring excellent clarity and readability.

Additional weight saving measures included replacing the conventional rear control arms with ones made from aluminum. This along with modifications the body and omission of some of the sound-deadening material come together to help reduce the overall weight of the car by approximately 100 pounds compared to a MINI comparably equipped Cooper S.

Posted by Frank at 08:40 PM | Comments (0)

Cooper Car featured marque at 33rd Monterey Automobile Races

Monterey, CA - The legendary Cooper Car Company is the featured marque at the 33rd Rolex Monterey Historic Automobile Races, August 18-20, 2006.

The Cooper Car Company, perhaps best well known by Mini enthusiasts, was founded in 1947 by Charles and John Cooper and left an indelible mark on the racing world. Its design innovations altered the face of such race series as Formula One and the Indianapolis 500 and their sedans excelled in rallying - most notably with the Mini Cooper S triple wins in the 1964, 65 and 67 Monte Carlo Rallies.

The Cooper Car Company started in a small garage in Surrey, England, and by the1960s the Cooper Car Company reached its peak as their rear-engine, single seat cars found multiple successes in Formula One events. And in doing so, they altered the face of the Indianapolis 500 and had such storied drivers as Sir Stirling Moss, Jack Brabham, Maurice Trintignant and Bruce McLaren in its ranks.

In 1961, John Cooper turned his attention to the Mini, which was being sold by BMC as an urban runabout. Cooper realized that the car's front-wheel drive layout and inherent stability meant it was prime for racing - it just needed more power. And so with an up rated engine, new brakes and a distinctive paint job he gave birth to a giant killer that continued to dominate in saloon car and rally races throughout the 1960s, winning many championships and of course, the fabled 1964, 1965 and 1967 Monte Carlo Rallies.

Several different Cooper-marked versions of the Mini and various Cooper conversion kits have been made since then.

The business is run today by John's son, Mike and it has played a significant part in the success of the new MINI, which has Cooper and Cooper S models and also features a complete line of factory and dealer installed JCW performance enhancements. The most recent offering comes in the form of the limited edition MINI Cooper S with the John Cooper Works GP Kit ("MINI GP"). The first of these limited production models will be hand-delivered to 32 lucky customers in a special ceremony at Laguna Seca raceway during the Monterey Historic Race weekend.

The "MINI GP" - A Special Performance Machine
Developed in cooperation with MINI and John Cooper Works, this limited-production, sport tuned model comes exclusively in a two-seat configuration and offers a level of performance that makes it the most powerful MINI available from the factory. The 'GP' produces 214 horsepower and is approximately 100 pounds lighter than the standard MINI Cooper S model, allowing it to achieve a top speed of 150 mph.

The two letters "GP" in the name of this unique model stand for "Grand Prix", paying tribute to MINI's motor sport pedigree - a pedigree not only demonstrated by the Classic Mini's Monte Carlo rally wins in the 60s, but by MINI's competitive successes today, including road racing, auto cross, rally sport and even drag racing.

The MINI Cooper S with the John Cooper Works GP Kit will be limited to a production run of exactly 2,000 units worldwide. The US market will receive an exclusively limited number of only 415 and will come with a Manufacturer Suggested Retail Price of $31,150 including a $550 destination charge.

Posted by Frank at 08:37 PM | Comments (0)

Jeep gets a myspace page, sponsors a concert tour

Uncharted: The Jeep® Compass Music Tour to Feature Emerging Music Artists Playing Free Concerts Across the U.S.

G. Love & Special Sauce kick off multi-city tour with free concert in New York’s Central Park on Thursday, August 24

Central Park concert includes eight emerging artists who will then tour the country performing 320 free concerts with the all-new 2007 Jeep Compass

Check out http://www.myspace.com/jeep

The Jeep® brand announced today that eight emerging artists will tour the country performing 320 free concerts in Uncharted: The Jeep Compass Music Tour launching the all-new 2007 Jeep Compass.

The tour kicks off Thurs., Aug. 24 with a free concert in New York City’s Central Park featuring headliner G. Love & Special Sauce and the eight emerging artists.

“The Jeep Compass music tour kick-off concert and subsequent grassroots concerts are a great opportunity to expose a wide audience to some new, really talented artists,” said G. Love. “We are excited to be part of the New York event and look forward to making some great music.”

Following the Central Park kick-off event, Uncharted: The Jeep Compass Music Tour hits the road, with the emerging artists touring eight regions of the country and performing at stops – some planned and some spontaneous – in their designated region. The performance stops will be at traditional concert venues and public locations that are popular with music-oriented audiences. During each performance, the artists will incorporate the all-new Jeep Compass with its flip-down rear lift gate speakers.

“The artists in Uncharted: The Jeep Compass Music Tour were selected for their ‘true-to-themselves’ sound. Similar to the Jeep brand, they are authentic and original,” said Jay Kuhnie, Director - Jeep Communications. “Through this concert series, we want to reach a new audience who are not traditional Jeep buyers, but a much younger group that makes music a part of its lifestyle. G. Love is an excellent choice to kick off the concert series with his unique sound and popularity with the people we want to reach.”

Fans can track the tour and listen to the artists on the Jeep Compass Uncharted MySpace page (www.myspace.com/jeep). The MySpace page will include a tour schedule of performance dates and locations, downloadable videos and pictures from performances, and an interactive chat with other fans.

The 2007 Jeep Compass expands the Jeep brand into a new territory with an all-new modern-styled compact Jeep that delivers fun and utility, while Uncharted: The Jeep Compass Music Tour is an opportunity for emerging artists to expose their music to a wider audience.

“The Jeep brand has a history of supporting emerging artists at owner events such as Camp Jeep®, so the music tour is a natural extension for us,” said Kuhnie. “It is mutually beneficial. It gives the emerging artists a chance to increase their audience base and gives us the opportunity to showcase the unique features of our newest Jeep vehicle in less traditional settings.”

Uncharted: The Jeep Compass Music Tour
The Thurs., Aug. 24 kick-off concert, featuring headliner G. Love & Special Sauce and eight emerging artists, begins at 6:30 p.m. at Rumsey Playfield in New York’s Central Park. G. Love, whose style is described as blues infused hip-hop, will perform a 75-minute set during the Central Park concert that will include new tracks from his just-released CD “Lemonade” and other favorites. The emerging artists, including Dave Berkeley, SONiA and AM, will each perform a short set prior to G. Love. Additionally, other artists will perform using the Jeep Compass with its unique flip-down rear lift gate speakers as their stage.

Posted by Frank at 08:28 PM | Comments (0)

VW joins cruising culture

Volkswagen signs as a significant sponsor of the Woodward Dream Cruise

AUBURN HILLS, Mich. – Volkswagen of America, Inc. is joining nearly 2 million people and 40,000 classic cars at the 12th Annual Woodward Dream Cruise in suburban Detroit this weekend. As a top sponsor of the world’s largest one-day automotive event, Volkswagen will bring The Thing and the Volkswagen Garage to the epicenter of car culture.

“Volkswagen is firmly rooted in the pop culture of the ‘50s, ‘60s and ‘70s. Volkswagen Beetles and vans were commonly found cruising along Woodward Avenue, “ said Steve Keyes, general manager of public relations. “We’re pleased to be associated with the Woodward Dream Cruise in such a big way this year.”

Dream Cruise visitors will find a yellow 1973 Thing cruisin’ along Woodward and Volkswagen will offer relaxation and entertainment at the Volkswagen Garage, located at Memorial Park at Woodward and thirteen mile in Royal Oak during the Cruise this Saturday. The Volkswagen Garage is open to the public and will include hammocks and couches for lounging and ping-pong tables. Nearby, Volkswagen will sell merchandise such as t-shirts, personalized dog tags and miniature versions of the “fast” icon. Free hub cap Frisbees will be available while supplies last.

The Woodward Dream Cruise presented by Eaton is the largest one-day car event in the world, attracting over one million participants and 40,000 classic cars each year. This summer classic celebrates the ‘50s and ‘60s when Woodward Avenue was the heart and soul of American cruising in the city that put America on wheels. Cruisers drive along a 16-mile stretch of boulevard through the nine host communities just north of Detroit, while spectators line much of the route enjoying the Motor City’s perennial love affair with the automobile. The Dream Cruise is packed with special events, live music, children’s activities and an amazing array of classics, hot rods and custom cars. The 12th Annual event will take place on August 19, 2006. Visit the official website at www.woodwarddreamcruise.com for more information.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany.

Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, GLI, Jetta, Passat, Passat Wagon, Eos, Touareg and Phaeton through more than 600 independent U.S. dealers.

Posted by Frank at 08:26 PM | Comments (0)

GM's XM Satellite Radio Option Now $199

XM Satellite Radio is One of the Fastest Technology Rollouts in GM History

DETROIT - General Motors has lowered the option price of factory-installed XM Satellite Radio (NASDAQ: XMSR) by 39 percent to $199, from $325, beginning with most model-year 2007 vehicles. More than 90 percent of GM's model-year 2006 and 2007 U.S. retail vehicles offer factory-installed XM Satellite Radios as either an option or as standard equipment.

"The economies of scale and engineering efficiencies brought by the rapid pace of XM Radio installations across GM's product lineup allow us to pass along cost savings to our customers," said Mark LaNeve, vice president of GMNA Sales, Service and Marketing. "XM Radio has become a must-have feature for many customers and demand just continues to grow. Chevrolet alone has produced over two million XM-equipped vehicles."

Consumer acceptance has made factory installation of XM Satellite Radio one of the most rapid technology rollouts in GM history. More than 60 percent of current GM customers with XM-equipped vehicles say they will prefer their next vehicle be equipped with XM Radio and 80 percent say they will recommend it to friends and family. General Motors, the industry leader in offering factory-installed satellite radio equipped vehicles, has built over 4 million XM-equipped vehicles since 2001 -- more than all other vehicle manufacturers combined.

"The strong support of General Motors and its customers has been a key factor in establishing and maintaining XM's leadership position in satellite radio and in-car entertainment," said Steve Cook, Executive Vice President, Automotive, XM Satellite Radio.

XM is the exclusive satellite radio partner of GM, which offers more than 50 vehicle models that feature XM Satellite Radio -- the most extensive model line up of satellite-equipped vehicles in the industry. GM was the first vehicle manufacturer to introduce satellite radio in 2001 as a factory-installed option on 2002 Cadillac DeVille and Seville models. XM Satellite Radio is standard on all Cadillac models. All GM retail vehicle sales with factory-installed XM radios include a three-month trial service period.

Posted by Frank at 08:24 PM | Comments (0)

Ford to tighten dealership structure

Ford Motor Co. is looking to consolidate dealer operations in 18 metropolitan markets, including Detroit, as part of its global restructuring plan.

Link.

Posted by Frank at 05:11 PM | Comments (0)

Domestic vehicles are bulking up

According to the Environmental Protection Agency, the average weight of a U.S. manufactured vehicle has gone up 500 pounds in the last decade. While the popularity of SUVs is a seen as a big factor, it is not the only one: Interest in vehicles with larger engines and the addition of luxury features like DVD players and other entertainment gadgets are likewise contributing to the weight gain.

Link.

Posted by Frank at 05:10 PM | Comments (0)

Study: Rating long-term automotive dependability

Sixty-one percent of new-car buyers list long-term dependability among the most important factors in their purchasing decision, according to a study by J.D. Power. Models from Lexus, Honda and Toyota dominated the list of dependable vehicles, based on survey responses from 47,620 original owners of 2003 model year vehicles.

Link.

Posted by Frank at 05:10 PM | Comments (0)

True exotic car companies

A handful of high-end manufacturers, little-known in the U.S., are looking to make street-legal versions of their high performance vehicles. Nameplates like Koenigsegg and Leblanc are poised to become better known by the American public -- at least among those who have six-figures to drop on a car.

Link.

Posted by Frank at 05:10 PM | Comments (0)

Americans satisfied with their rides

The American Customer Satisfaction Index pegs U.S. drivers overall as being 81% satisfied with the cars and trucks they drive. Domestic nameplates Buick, Chevrolet, Ford and GMC all improved over their 2005 ratings.

Link.

Posted by Frank at 05:10 PM | Comments (0)

2007 Mazda MX-5 Power Retractable Hard Top Priced From $24,350

Adding a new dimension to the Mazda MX-5 without diminishing its driving joy is no mean feat. The MX-5 Miata reinvented the lightweight, fun-to-drive, two-seat category in 1989, and has since become the world's best-selling two-seat roadster.

For 2007, Mazda's iconic MX-5 will again set a new standard for the segment with the introduction of a Power Retractable Hard Top (PRHT). And with pricing beginning at only $24,350 (MSRP, not including tax, license and destination and handling fees), it provides drivers with year-round comfort and security as well as the joy of an open-top roadster at a truly affordable price.

Powered by a 170-hp, 2.0-liter, four-cylinder engine, the MX-5 PRHT provides exactly the same trunk capacity as its soft-top cousin, regardless of whether the roof is stowed or over-head -- a feat no other retractable hard top-equipped car sold in North America can boast. This breakthrough system requires only 12 seconds to open or close.

For $24,350, buyers will receive a Sport-trim MX-5 PRHT which includes the power retractable hard top, power windows, mirrors and door locks, anti-lock brakes, seat-mounted side SRS airbags and an AM/FM/CD player. Available options (some only available in packages) include leather seating, dynamic stability and traction control, Bilstein gas shock absorbers and run-flat tires. MX-5 PRHT will be available at Mazda dealers throughout the nation starting in late September.

Even fitted with its coupe-like hard top, the MX-5 PRHT continues to be a light-weight roadster offering a truly fun-to-drive experience, adding only approximately 77 pounds net weight. Some minor adjustments were in order to compensate for the added weight, though, including firmer shock absorbers, higher spring rates and a larger diameter front anti-roll bar.

When the top is down, MX-5 PRHT models can be identified by a fine chrome ring around the grille opening, bright bezels inside the headlamps, a chrome band in each door handle and a white lens on the CHMSL.

Mazda MX-5 PRHT comes with seven exterior colors having two new colors -- Stormy Blue Mica and Highland Green Mica replacing two existing colors. Three interior packages -- black fabric, black leather, and saddle-tan leather -- carry over from the MX-5 soft top.

Posted by Frank at 03:12 PM | Comments (0)

Chrysler Group Launches Production of All-New 2007 Dodge Nitro

* Addition of 2007 Dodge Nitro part of major expansion in Chrysler Group's Toledo Manufacturing capabilities
* Flexible manufacturing allows multiple products to be produced at one plant
* $600 million investment expands plant by 160,000 square feet, adds 150 new robots
* First mid-sized Dodge SUV will ignite segment with distinctive style

The Chrysler Group today officially launched production of the all-new 2007 Dodge Nitro at its Toledo North Assembly Plant (TNAP) that has been producing the Jeep(R) Liberty since 2001. The Dodge Nitro represents Chrysler Group's expanding Flexible Manufacturing Strategy (FMS) allowing the Company to bring its new vehicles to market more quickly and the assembly plants the ability to manufacture multiple products on one assembly line.

The Toledo North Plant was extensively retooled to manage the complexity of building two different models on one production line. The Dodge Nitro program investment of $600 million included multiple plant upgrades, improving quality, productivity and worker ergonomics. Over 160,000 square feet were added to the plant floor to enhance body and assembly processes. The retooling of Toledo North is part of $3.9 billion spent on Toledo manufacturing capabilities that include an original $1.2 billion to build Toledo North (opening in 2001) and $2.1 billion for Chrysler's Toledo Supplier Park, home of the all-new 2007 Jeep Wrangler and Wrangler Unlimited four door.

"Toledo traditionally has been the home of the iconic Jeep Wrangler," said Byron Green, Vice President - Truck and Activity Vehicle Assembly. "But with two new, modern plants and four products, Toledo has become an epicenter of Chrysler Group's manufacturing capabilities. The innovative manufacturing changes currently taking place in Toledo have allowed TNAP to manufacture multiple products on one production line, giving the Company the ability to quickly adapt vehicle production to meet customer demand."

Flexible Manufacturing Strategy (FMS)

Chrysler Group's Flexible Manufacturing Strategy allows the company to produce a higher quality product, faster, for lower cost. FMS is also a key enabler in the company's plan to launch 10 all-new vehicles in 2006, the most in Chrysler Group's history. In order to balance production with demand, the FMS approach allows the company to efficiently build lower-volume vehicles that take advantage of market niche, and to quickly shift production volumes between different models within a single plant or among multiple plants.

FMS is being implemented product by product and plant by plant across the Chrysler Group. New investment is introducing state-of-the-art technology to Chrysler Group plants enabling the company to produce more than one vehicle on a production line and conduct rolling launches of new models. Additionally, Chrysler Group's workforce is becoming more flexible with the implementation of team concepts and an increased emphasis on supporting assembly line operators.

Robotics

At the core of the new manufacturing process is a body shop comprised of 150 new robots instead of the vehicle-specific heavy tooling that was previously used. The door, hood and liftgate assembly system is new, as are the side aperture assembly systems. Only the robots' end effectors, or "hands," need to change in order to build the different models. That tool change is done automatically, within the time it takes to cycle from one vehicle to the next. TNAP is flexible enough to vary production mix between two products anywhere from 0 to 100 percent of each model. A third model can also be piloted -- or test-built -- at the same time, helping reduce the time needed to make new-model changeovers.

Material Flow

New methods of material flow are being implemented to manage the complexity of two models being built on one assembly line. An inbound parts sequencing center is housed in the adjoining Stickney complex and manages more than 1,800 different parts that are used in the Dodge Nitro, Jeep Liberty and Toledo Supplier Park's Jeep Wrangler two-door and Jeep Wrangler Unlimited four-door build process. In addition to sequencing, this center provides parts metering, kitting and container management to both Toledo North and Toledo Supplier Park Assembly Plants. Furthermore, a significant portion of the TNAP facility will be fork-truck-free as dollies will provide materials to production areas, improving both employee safety and productivity measurements.

Smart Manufacturing

A new workplace organizational model, coined Smart Manufacturing, is increasing the flexibility of the TNAP workforce, while fostering greater creativity and innovation from plant employees. This model is being implemented throughout the Chrysler Group's Manufacturing organization. In addition to extensive training, the new workplace model lets employees design their own work stations. These changes provide a better work environment for employees and give increased support to assembly line team members.

"TNAP is proud to be the home of the new Dodge Nitro," said Luis Rivas, Plant Manager - Toledo North Assembly Plant. "The employees are pleased to be contributing toward the Company's goal of world-class operational excellence in 2007."

Dodge Nitro

Dodge brings its "Grab Life by the Horns" attitude to the mid-size sport- utility vehicle (SUV) segment with the introduction of the all-new 2007 Dodge Nitro. The five-passenger Nitro features bold, aggressive styling with performance to match. The Dodge Nitro is designed and engineered to ignite a segment characterized by bland, mild-mannered entries. This is the first mid- size SUV for the Dodge brand and complements its lineup of cars, minivans, trucks, commercial vehicles and a full-size SUV.

The Dodge Nitro offers all the mid-size SUV must-haves: space, functionality and flexibility. Nitro's fold-flat, first-row passenger seat and second-row seats offer a variety of loading options. Also new is the LOAD 'N GO(TM) cargo floor, which slides 18 inches rearward for easy loading and unloading and holds up to 400 pounds. With optional heated leather seats, a DVD-based navigation system, cutting-edge entertainment system options, and a long list of standard safety and security features, the Dodge Nitro spices up the mid-size SUV recipe.

The 2.1 million square-foot Toledo North Assembly Plant occupies 200 acres and has more than 2,700 employees working two shifts, with the third shift of approximately 750 employees to begin in the third quarter. Groundbreaking of Toledo North began in fall 1997.

A third DaimlerChrysler plant is located in nearby Perrysburg, Ohio. The Toledo Machining Plant opened in 1967 and produces steering columns and torque converters.

Posted by Frank at 03:04 PM | Comments (0)

Fabled Plymouth Hemi Cuda Engine replica available in Sept.

Liberty Classics to Release Its 1/6-Scale Replica of the Fabled Plymouth Hemi Cuda Engine on Sept. 15

The Cuda Is Latest in Liberty's Line of 1/6-Scale Replica Engines, Adds to Diverse Selection of Replica Vehicles, Airplanes and Engines

Liberty Classics, Inc., a maker of die cast collectibles, today announced that on Sept. 15 it will begin selling a 1/6-scale replica of the Plymouth Hemi Cuda engine found in the quintessential and now-sought-after Chrysler muscle cars produced in 1970 and 1971.

The Liberty Classics team, which has over 75 years of experience in the die cast collectible market, specializes in creating detail-rich replicas that appear authentic to the most ardent and discriminating collectors.

For instance, Liberty's new Plymouth Hemi Cuda engine will contain a starter-motor gear, which enables the flywheel gear to turn the fan, fan pulleys, alternator, and the power-steering pump.

The engine will be equipped with a new shaker hood, which can be removed to reveal the highly detailed, carefully built carburetors. The intricate fuel system will include fuel lines, filters and a fuel pump. The Hemi Cuda will also feature realistic intake manifold/exhaust manifold breather pipes, along with other crafted-to- scale plumbing systems.

"We're proud to add the Hemi Cuda to our growing product line," said Dan Laurence, vice president of Liberty Classics, Inc. "We put a lot of time and energy into getting every detail just right on all of our replicas, and the Hemi Cuda is certainly no exception. We believe that the finished product is a perfect replica of one of the most impressive engines to ever go under the hood of a car."

Liberty's complete product line of replicas includes vintage hot rods, engines and classic cars and trucks, as well as semi-trucks.

Laurence added that Liberty Classics also builds custom-imprint vehicles for individuals, companies and organizations, and the company regularly adds to its product line.

The Hemi Cuda will retail at $34.95. Liberty's other replica engines are priced from $34.95 to $50. For example, the newly released Chevy Big Block sells for $34.95, while the plated small engine costs $50. For more information, visit http://www.libertyclassics.com/.

Posted by Frank at 02:57 PM | Comments (0)

Consumers showing more interest in alt-fuels

Study Shows Strong Consumer Consideration for Flex Fuel Vehicles Including E85 Plug-in Hybrids Peak Interest

A new study by global market research company Synovate shows that 37% of US consumers would consider purchasing a Flex Fuel vehicle that runs on gasoline or E85 (85% Ethanol) the next time they are in the market to buy a car. However, more than a third of these same consumers lose interest in E85 Flex Fuel vehicles when they learn that there is a reduction in fuel economy.

This information came from Synovate's latest semi-annual survey of consumer attitudes toward advanced propulsion and alternative fuel vehicles.

"It certainly appears as if consumers have bought into the appeal of a Flex Fuel vehicle that can run on either gasoline or E85," explained Scott Miller, CEO of Synovate Motoresearch. "However, consumers also are largely unaware that they will experience a 25% loss in fuel economy when the vehicle is running on Ethanol. While we really don't expect this reality to impact sales of Flex Fuel vehicles, it will generate disappointment among enthusiastic buyers. It also means that E85 will have to retain a substantially lower price per gallon over gasoline for it to have any impact on consumption."

The study, conducted among 1,240 buyers and those intending to buy new light duty cars and trucks, also found that while awareness of hybrids is now very high among US consumers, consideration of a hybrid vehicle has flattened at just under 50%.

The biggest surprise in the study was the high consideration of grid- connected or "plug-in" hybrids. Familiarity with the technology is currently low but, after hearing an explanation of a grid-connected hybrid, 49% of consumers said they would consider purchasing one, roughly the same level of consideration as standard hybrid technology.

Grid-connected hybrids offer some unique advantages to consumers. According to Tim Englehart, Manager of Alternative Fuels Studies at Synovate Motoresearch, "Plugging the vehicle in at home means fewer trips to the gas station and lower operating costs. The unknown with this technology is the additional purchase cost. However, there is a considerable group of consumers who are willing to pay to get these unique benefits. It would also be an excellent way to transfer some of the country's dependence on oil to the national resources we use to power the electric power grid. We believe it's something to watch."

Diesel technology is a hot topic in the US and another focus of the Synovate study. Consideration among US consumers remains low at roughly half the consideration of hybrids. However, Miller says the numbers can be misleading. "The story around diesels is not the percent of US consumers who will consider it, just those who are very interested. Our data give us strong reason to believe that if manufacturers can meet the emissions requirements of the new diesel legislation, some are going to surprise the market with the products they introduce and the buyers to whom those vehicles appeal."

Posted by Frank at 02:52 PM | Comments (0)

Schizophrenic car buyers say one thing, do another

Three Out of Four Say They Prefer Low Everyday Pricing, Yet Sales Data Shows Consumers Respond to Incentives

According to a Maritz Poll conducted earlier this year by the Maritz Automotive Research Group, one of the world's leading automotive consumer research firms, 75 percent of consumers say they prefer a low retail price without incentives to a higher price with incentives.

However, recent consumer buying behavior doesn't necessarily concur. Automakers who offered employee pricing incentives last summer are seeing lower sales this summer as they attempt to stick to a strategy of offering vehicles at a low retail price without customer incentives.

"It's clear from the poll that consumers say they don't want to play the incentives game, but their buying patterns are inconsistent with what they say," said David Ensing, director of research and development, the Maritz Automotive Research Group. "They say they want everyday low prices; however, their behavior indicates that they have been conditioned to wait for the 'big sale.' There's little urgency to buy a vehicle unless there's a large discount."

Top reasons respondents say they prefer everyday low pricing:
Better deal 68%
Easier process 58%
Smaller down payment 48%
No worry of better incentives 35%
Easier to get outside financing 27%

Those who prefer customer incentives cite the following reasons:
Helps the negotiation process 58%
Less out-of-pocket expense 50%
Gets the lowest overall price 47%

"This data might hold the key to helping automakers avoid sales slumps that have resulted from consumers waiting for the deep discounts," said Ensing. "If the automotive industry can showcase the appealing benefits of everyday low prices -- including getting a better deal, creating an easier process and making a smaller down payment -- with the same level of marketing support they give incentives and sales, consumers' actions might become more consistent with what respondents said they wanted when buying a car."

Posted by Frank at 02:49 PM | Comments (0)

Why are gas prices all over the map?

Frustrated motorists looking for low gasoline prices in the Washington area often know the cheapest spots. What is less clear is why prices vary so much neighborhood to neighborhood and why they have risen so much faster in some places than others.

Consider the range across the region, which has among the highest gas prices in the country.

In the District, the average price of a gallon of regular gasoline last week was $3.22. In Virginia, the average was $2.95, although motorists in much of Fairfax or Arlington counties would have been lucky to pay less than $3. In Maryland, a Potomac service station posted a price of $3.49, while one on the Eastern Shore charged $2.75. Nationally, the average price of regular gasoline fell to less than $3 for the first time since mid-July, to $2.997 a gallon, according to AAA.

Often, the distance between locations with different prices is not so great. Prices can range by as much as 25 cents a gallon between gas stations on opposite ends of a city, and often those prices vary from block to block within the same neighborhoods.

So what gives?

Link.

Posted by Frank at 02:44 PM | Comments (0)

Video: Pontiac drives to get the excitement back

Mark-Hans Richer makes no bones about the size or complexity of the problem he faces as Pontiac's marketing director. His brand, he admits, has lost its mojo and needs to find a new identity and emotional connection with car-buying consumers.

"Pontiac's singular challenge is to reestablish our social credibility," he says in this video interview. "Consumers need to feel proud of it and talk about it at barbecues and be OK with having a Pontiac in their driveway and not have people ask 'Why'd you buy that?'"

The 39-year-old became Pontiac's top marketing officer in 2004 and was the carmaker's advertising director before that. He's been responsible for a series of colorful, high-profile brand promotions including the G6 giveaways on "The Oprah Winfrey Show," the design project for Pontiac's new Solstice roadster brochures on "The Apprentice," the Torrent giveaways on "Survivor Guatemala" and the giant "Pontiac Garage" billboard and music stage in Times Square.

Mr. Richer joined GM nine years ago and, prior to his move to Pontiac, was advertising director at GMC, where he came up with the "Professional Grade" brand positioning that helped change the fortune of that brand. Prior to that, he worked on the McDonald's, SC Johnson Wax and General Mills' Big G cereals accounts at DDB Needham in Chicago.

Link.

Posted by Frank at 02:12 PM | Comments (0)

Video: Buying Certified Used Cars

Americans will buy nearly 17 million new cars and trucks this year. The question of whether to buy new or used will most certainly be pondered by many of us. But if you haven't been to a dealership in a few years, you might be surprised to learn there's another option.

A cottage industry within used cars has been created for the last couple of years, and we call it "certified cars," "certified pre-owned," or "certified used cars." What this offers in addition to the vehicle itself is peace of mind with the transaction.

To "certify" a used vehicle, a dealer must perform a comprehensive multi-point inspection, laid out by the original manufacturer. In addition, the vehicle must meet age and mileage requirements. If the vehicle meets all the required criteria, the dealer will then "certify" the vehicle and its warranty will be extended.

And because they've set high quality criteria for certification, many manufacturers offer new car-like financing along with the warranty, making a "certified used" vehicle even harder to pass up.

Posted by Frank at 02:11 PM | Comments (0)

Toyota Tops Second Quarter Sales in California

The California Motor Car Dealers Association found that Toyota brand cars and trucks accounted for 23.4 percent of all sales in the Golden State during the April-June quarter, reports the Los Angeles Times. Including Toyota's Lexus brand, the Japanese auto giant registered 27 percent of total auto sales in California during the quarter.

Honda followed Toyota with 12.4 percent of sales; Ford ranked third with 9.6 percent Cali market share; and GM's Chevrolet brand came in fourth with 8.2 percent of the market for autos in California.

Analysts say the numbers indicate Toyota and Honda are surging on the strength of their reputations for reliability and fuel economy. "Toyota's been pounding away on fuel economy in its ads, and both Toyota and Honda are brands that nobody criticizes you for buying, which is important to many buyers," said George Peterson, president of market-research firm AutoPacific Inc. Six international nameplate brands— Toyota, Honda, Nissan, BMW, Mercedes-Benz and Lexus — accounted for 53.8 percent of the new passenger vehicles sold in California in the second quarter.

Posted by Frank at 02:09 PM | Comments (0)

Honda expanding Alabama Plant

Honda announced it will expand its Lincoln, Alabama car plant in order to produce more engine components and lessen its dependence on out-of-state suppliers. The $40 million expansion will add about 41,000 square feet and 20 new jobs, reports the Associated Press.

Calvin Miller, executive director of the Talladega County Economic Development Authority, said the move would save Honda more than $100,000 annually for 10 years. The automaker employs nearly 4,500 people at the factory, which manufactures the Odyssey minivan.

Posted by Frank at 02:06 PM | Comments (0)

August 15, 2006

Cool as an Ocean Breeze: Chrysler Introduces 2007 PT Street Cruiser Pacific Coast Highway Edition

* New Chrysler PT Cruiser model breezes in to kick off annual Woodward Dream Cruise
* 12th factory-customized limited-edition PT Cruiser celebrates an ultimate American driving road
* Chrysler PT Street Cruiser Pacific Coast Highway Edition achieves close to 30 mpg fuel economy
* More than 1 million PT Cruisers sold since its introduction

Chrysler kicks off the annual Woodward Dream Cruise today, making a huge splash with the introduction of the new 2007 Chrysler PT Street Cruiser Pacific Coast Highway Edition -- a special-edition PT Cruiser dedicated to one of the most picturesque driving routes in the United States, the Pacific Coast Highway. Announced in conjunction with Detroit's famed Woodward Dream Cruise, the Pacific Coast Highway Edition will be available later this summer as a limited-production version of the 2007 Chrysler PT Cruiser.

"This Chrysler PT Cruiser Street Cruiser Pacific Coast Highway Edition celebrates another great American road, a tradition we started with our PT Dream Cruiser series and continued with last year's Route 66 Edition," said David Rooney, Director-Chrysler Marketing and Global Communications. "The Chrysler PT Cruiser is the perfect vehicle for factory customization because it celebrates the journey, as well as the destination. With more than 1 million PT Cruisers sold since its introduction, hundreds of thousands of PT enthusiasts are enjoying the journey with us."

The 2007 Chrysler PT Pacific Coast Highway Edition is powered by a fuel- efficient 2.4-liter naturally aspirated engine that produces 150 horsepower (112 kW) and 165 lb.-ft. (220 N*m) of torque coupled with either a five-speed manual transaxle or a four-speed automatic. With the five-speed manual, this engine achieves 29 mpg on the highway, which is perfect for long cruises down the Pacific coast.

The U.S. Manufacturer's Suggested Retail Price (MSRP) for the 2007 Chrysler PT Street Cruiser Pacific Coast Highway Edition will be $20,735 for the manual transaxle version and $21,570 for the automatic transaxle model. Both prices include a $640 destination charge.

"The Chrysler PT Cruiser gives the car buffs here at the Chrysler Group the opportunity to factory customize a classic," said Larry Lyons, Vice President-Front-wheel-drive Product Team. "In fact, the Pacific Coast Highway Edition is our twelfth version of the segment-busting Chrysler PT Cruiser since it was first introduced in 2000."

Unique to a PT
Awash in a stunning Ocean Blue paint with many bright accents that complement the glistening Pacific Ocean, this limited-edition PT Cruiser model features unique 17-inch platinum-clad 15-spoke wheels with all-season performance tires, speed control, a sport-suspension and standard four-wheel disc anti-lock brakes with traction control. Brightwork accents include a chrome grille, door handles and body-side molding, as well as a bright exhaust tip. A unique "Street Cruiser" badge, complete with unique Ocean Blue accents, is featured on the rear liftgate and complemented by "Pacific Coast Highway" Edition badges. The rear liftgate also features an Ocean Blue spoiler.

The 2007 Chrysler PT Cruiser Street Cruiser Pacific Coast Highway Edition's interior also is a breath of fresh air, featuring a two-tone interior of Slate Gray and Pastel Slate Gray. Medium Slate gray Albi II premium cloth seats with Ocean Blue Alias seat inserts match the vehicle's exterior and include a six-way power driver seat and driver manual lumbar adjuster. The Pastel Slate Gray door trim has Medium Slate vinyl bolsters. The instrument panel features a Satin Silver cluster bezel with an Ocean Blue overlay and Satin Silver passenger air bag door. The Pacific Coast Highway Edition also offers a leather-wrapped steering wheel, and many bright interior accents, including Satin Silver steering wheel spokes, cupholder rings, door lock knobs, automatic shifter bezel and shift ball. A bright Chrysler winged logo accents the front door scuff pads. Standard SIRIUS Satellite Radio keeps the driver connected, even if the road takes them out of commercial radio range. The vehicle's standard AM/FM radio with single-disc CD player has MP3 play capability, as well as an audio-input jack that can be used to connect portable MP3 players or other auxiliary audio devices.

Based on the 2007 Chrysler PT Cruiser Touring model, the Street Cruiser Pacific Coast Highway Edition includes standard power windows with auto-down function on both front windows, 65/35 fold/tumble/removable rear seats, a center console with sliding armrest and storage, Chrysler Signature analog clock, air conditioning, electronic vehicle information center, illuminated visor mirrors, courtesy map lamps, rear door speakers, power outlets in the console and rear cargo area, interior assist handles, fold-flat passenger seat, power mirrors and a shelf panel in the cargo area.

This limited-edition Pacific Coast Highway Edition also includes many of the standard safety features found on the 2007 Chrysler PT Cruiser, including front-seat-mounted side air bags, an enhanced accident response system, new advanced driver and front-passenger multi-stage front air bags with the Occupant Classification system, a driver-side inflatable knee blocker, theft alarm, Lower Anchors and Tethers for CHildren (LATCH) child-seat anchor system, brake/park interlock, lap and shoulder seat belts in all positions, rear door child protection locks, rear liftgate release latch, remote keyless entry with illuminated entry, Sentry Key engine immobilizer and speed- sensitive power locks.

Pacific Coast Highway
The Pacific Coast Highway is one of the most unique highways in America, and also one of the longest. Stretching from sunny southern California to the shady forests of the north, the Pacific Coast Highway winds along some of the most spectacular ocean views in the United States. This coastal highway runs through some of America's most influential cities and most scenic landscape, including San Diego, Los Angeles and San Francisco. A traveler could start their journey just north of the Mexican border and drive on maintained highway, much of it right along the coast, north to the Canadian Border. However, the actual Pacific Coast Highway is generally believed to begin as Route 1 at San Juan Capistrano South of Los Angeles and end where Route 1 merges with Highway 101 at Leggett South of Eureka.

Posted by Frank at 11:01 AM | Comments (0)

Win a 2007 Dodge Challenger in the Dr. Z Sweepstakes

You can win a 2007 Dodge Challenger by entering the Dr. Z Dream Car Sweepstakes through Spetember 4, 2006.

You have to get an entry code by visiting a Chrysler dealer, then visit this page and enter.

Posted by Frank at 10:54 AM | Comments (0)

Win a 2007 Jeep Wrangler in the Dr. Z Sweepstakes

You can win a 2007 Jeep Wrangler by entering the Dr. Z Dream Car Sweepstakes through Spetember 4, 2006.

You have to get an entry code by visiting a Chrysler dealer, then visit this page and enter.

Posted by Frank at 10:52 AM | Comments (0)

Win a 2007 Chrysler Sebring in the Dr. Z Sweepstakes

You can win a 2007 Chrysler Sebring by entering the Dr. Z Dream Car Sweepstakes through Spetember 4, 2006.

You have to get an entry code by visiting a Chrysler dealer, then visit this page and enter.

Posted by Frank at 10:48 AM | Comments (0)

Boston Woman wins Ford Fusion/Life in Drive Award

Ford Fusion Life in Drive Awarded to Boston's Brandy Cruthird

* Ford Fusion Life in Drive Award recognizes women who combine talent with that little something extra that allows them to break free from convention to enjoy life with style and attitude

* Brandy Cruthird is president and CEO of Body By Brandy Fitness Center and Day Spa, the first fitness center in her community. She is also the founder of Body By Brandy Fit Kidz, a non-profit organization.

Ford Fusion presented its Life in Drive award to Brandy Cruthird, president and CEO of Body By Brandy Fitness Center and Day Spa, at the grand opening of the Fusion Studio D at Natick Mall. At each stop of the Fusion Studio D tour, Ford will be awarding a "Life in D" award to a deserving female who combines talent with that little something extra that allows them to break free from convention to enjoy life with style and attitude.

Cruthird has helped to put the lives of others in drive by opening up the first fitness center in her community. She has been on a mission for the past decade to make the community she loves a healthier one. She has conducted numerous fitness demonstrations nationally and locally, including the YWCA's Breast Cancer Awareness Day, the African American Women on Tour Convention, and Dimock Health Center's Body & Soul Wellness Connection.

The award was presented to Cruthird by Steve Grant, Regional Sales Manager, Ford Lincoln Mercury.

Her annual community event, the "Everybody Walk Your Body Fitness Walk and Health Fair," began in 1997 in collaboration with Mayor Thomas Menino, and with the Boston Parks and Recreation Department. This event has contributed to the motivation of thousands to become physically in shape.

In 2006, Ford is taking Fusion Studio D, a lifestyle experience center where visitors can put their "Life in Drive" through an array of complimentary services from makeovers to fitness training and a health information center to various entertainment offerings. Fusion Studio D also helps raise awareness for the Race for the Cure which benefits the Susan G. Komen Foundation. The Boston race is slated for September 10, 2006.

Additional cities for Fusion Studio D include Chicago, Miami and Cleveland.

Posted by Frank at 10:39 AM | Comments (0)

Around the World Alternative Fuel Race in 2008

First Ever Around-the-World Race for Alternative Fuel Powered Automobiles

'Great Race World 35,000km, New York to Paris 2008' to Test and Prove Viability of Latest Sustainable Automotive Technology

Alternative fuel and hybrid powered automobiles will be competing in a first ever around-the-world race to prove the viability of the latest sustainable automotive technology. This race of the 21st century, "Great Race World 35,000km, New York to Paris 2008," will showcase new "green" automotive technologies and promote renewable energy usage worldwide by offering a $1 million Innovation Prize to the Innovation Technology division winner.

To commemorate the Centennial of the "Greatest Auto Race" of 1908, the "Great Race World 35,000km" will start in New York City on February 12, 2008, and 80 days later, finish at the famous Eiffel Tower landmark on May 1, 2008.

This authentic automotive competition will feature both futuristic alternative fuel automobiles and classic cars in one race. Cars from 1969 or earlier, including muscle cars, will compete in the Classic division. In addition, the Classic division will offer a purse of $500,000.

Private teams, manufacturers, and educational institutions are all welcome to apply to compete in the Innovation Technology or Classic divisions. The deadline to submit applications to enter "Great Race World 35,000km" is December 31, 2006. Information regarding entry fees and eligibility may be found at www.greatrace.com.

The "Greatest Auto Race" was created to prove the commercial viability of a newfound technology, the combustion engine propelled automobile. "Great Race World 35,000km" is designed to achieve the same goal -- prove the viability of the latest automotive technologies. Like the pioneers in the 1908 race, these adventurers will be the first to navigate these new technologies around the world.

There are nearly as many ways to participate in the "Great Race World 35,000km" as there are reasons for competing. Some are racing to keep automotive history alive, others, to make automotive history using forward-looking alternative fuel technology. After racing and competing in special challenges across America, the cars will ship to Shanghai where these adventurers will continue racing and competing across Eurasia to Europe and the City of Lights. This ultimate automotive adventure will stop at more than 50 cities and cover more than 14,000 hard-driven miles, sections of it over some of the most desolate landscape on earth.

"Much like the 'Greatest Auto Race' proved the combustion engine a practical solution for motor travel, 'Great Race World 35,000km' will test and prove automotive propulsion technologies that will transport the world's citizens in the 21st century," said Bill Ewing, CEO, Rally Partners, Inc. "It's an incredible opportunity to showcase the latest automotive technology, while celebrating the early pioneers of the automobile in the same race."

Posted by Frank at 10:26 AM | Comments (0)

Safer vehicles saving lives, despite drivers' behavior

The designs of passenger vehicles have been improving for years, becoming more protective of their occupants in crashes. Without these improvements, the motor vehicle death rate per registered vehicle would have stopped declining in 1994 and started going up. This is the main finding of a study by the Insurance Institute for Highway Safety.

"Death rates per vehicle and per mile have been going down for decades, and they still are. This study shows why," says Institute president Adrian Lund. "In recent years it's the vehicles, not better drivers or improved roadways. The study reveals not only the importance of the vehicle design changes and the kinds of vehicles motorists are choosing to drive but, on the downside, the loss of momentum for effective traffic safety policies on belt use, alcohol-impaired driving, and speeding."

The researchers separated vehicle effects from other effects on motor vehicle death rates during 1985-2004 by estimating what the death rate trend would have been if vehicle designs hadn't changed over the years — that is, if people still were driving the kinds of vehicles they drove in 1985. The death rate trend given this hypothetical vehicle fleet started to go up in the 1990s, which is very different from the actual downward trend during the past 10 years.

"This suggests that an increasingly dangerous traffic environment has been offset since 1994 only because people are driving vehicles that are more protective," Lund points out. "Of course the vehicle design changes are good, but people shouldn't have to buy new, more crashworthy vehicles to maintain their safety. Our concern is that the efforts we had been seeing in the 1980s to mandate belt use and toughen DWI laws diminished in the 1990s at the same time that states were raising speed limits. This produced an increasingly dangerous traffic environment. It has become dangerous enough that, without the design improvements that have made vehicles more crashworthy, death rates would have started up. An estimated 5,200 additional lives would have been lost in 2004 without the vehicle design changes."

To clarify what has been making deaths per registered vehicle go down, Institute researchers focused on two factors that influenced the driver death rate during 1985-2004. One is how vehicle use patterns change as vehicles age. The other is vehicle design changes — the introduction over time of different types of vehicles and more crashworthy ones to replace vehicles that weren't doing as good a job of protecting their occupants. In the US fleet these two factors can have countervailing influences. As vehicles age, their death rates go up. On the other hand, more crashworthy vehicles have been introduced, and their death rates are lower than in the older vehicles they replaced. Plus the types of vehicles in the fleet have shifted, and the shift from driving cars to SUVs can change the death rates.

The researchers computed death rates for vehicle models that didn't change in design over three model years — 1996-98 models during 1999, for example. This eliminated the effects of any design changes on the death rate because there were no such changes. Computing the rates for several model year groups without design changes during individual calendar years, the researchers found that, on average, the death rate per registered vehicle increased 1 to 5 percent in each year of the first 7 years on the road.

Then the researchers separated out vehicle design effects on death rates by following the same vehicles over time. The rates still were affected by vehicle aging so, having already estimated the age effects, the researchers factored them out too. This is when the data revealed that the downward trend in death rates would have ended in the early 1990s. An upward trend would have begun if not for the changes in vehicle designs.

"The downward trend in death rates even as speed limits were being raised on US roads led some speed advocates to argue that posted limits don't matter," Lund says. "But our research shows that speed limits do matter because, once we adjusted for vehicle age and design, what became clear are the escalating dangers of everyday traffic. We have serious problems out there with faster travel speeds, and we need to address these problems with effective policies. Of course, we also need to continue to improve vehicles because right now this is the main protection in crashes associated with unchecked driving behavior like speeding."

The research report, "Trends over time in the risk of driver death: what if vehicle designs had not improved?" by C.M. Farmer and A.K. Lund will be published in the journal, Traffic Injury Prevention, later this year.

Posted by Frank at 10:11 AM | Comments (0)

Mercedes 'Pre-Safe' Technology slows vehicle down before an accident can happen

The technology behind the new Mercedes-Benz CL-Class - PRE-SAFE®: Occupant protection in the new Mercedes coupé begins even before an accident occurs

The anticipatory PRE-SAFE® protection system is included in the standard safety equipment for the new CL-Class, which makes its market debut in the autumn of 2006. This award-winning technology goes into action if an accident is imminent and protects the occupants of the new luxury coupé against the effects of an impending collision.

Available as an option is the PRE-SAFE® brake, an additional new feature that automatically slows the CL-Class down when the risk of an accident is recognised. No comparable safety technology is found in any other car in this vehicle class.

With PRE SAFE®, Mercedes-Benz ushered in a new era of passenger car safety. For the first time, this system is able to create a synergy between active and passive safety: on the basis of sensor information from active handling safety systems, which register the danger of a skid or very heavy braking within milliseconds, PRE-SAFE® uses the time between detection of a potential accident and activation of the protective systems in the vehicle interior. During this interval, PRE-SAFE® prepares the occupants for the impending collision as a precaution.

In other words, PRE-SAFE® gives the car reflexes. When danger is detected, the new CL-Class responds as reflexively as a living being and activates the appropriate protective measures to avoid the risk of injuries or reduce their severity. This Mercedes invention is in line with the findings of accident researchers, which show that more than two-thirds of all serious accidents are preceded by critical driving manoeuvres that allow an impending collision to be predicted in advance. In the new CL-Class, PRE-SAFE® uses this advance accident detection phase, which can have a duration of several seconds in some cases, to:

* move the front passenger seat to a more favourable position with respect to height and fore-and-aft adjustment, as well as cushion and backrest angle, during emergency braking, so that the seat belt and airbag are able to work most effectively during an impact, and to inflate the air chambers in the dynamic multi-contour seats (optional) to support the driver and front passenger and press them more firmly into their seats.

* additionally close the front side windows and sliding sunroof if the car starts to skid, so that the occupants are not thrown out and the windowbags have better support during a side impact or rollover.

Automatic partial braking when a collision is imminent

The newly developed PRE-SAFE® brake system improves this preventative occupant protection even further. This unique system automatically brakes the CL-Class before an impending accident and operates in tandem with the Brake Assist PLUS (BAS PLUS) system introduced last year, which warns the driver of an imminent rear-end collision with visual and audible signals and automatically calculates the required braking pressure to prevent an accident. This braking-power support is available as soon as the brake pedal is operated.

The PRE-SAFE® brake system goes one step further: if the driver does not react to the BAS PLUS warnings, the PRE-SAFE® brake system triggers automatic partial braking where an accident is imminent and slows the CL-Class down at a rate of up to 0.4 g (around 4 m/s²), corresponding to around 40 per cent of the total braking power. In addition to the visual and acoustic warning, the automatic partial braking provides the driver with another clear warning to act. If the driver then immediately applies the brakes, the maximum braking force is available and the accident can - depending on the situation - be averted at the last moment. If an accident is unavoidable, the PRE-SAFE® brake system reduces the impact severity and, in turn, the risk of injury to the vehicle occupants.

The anticipatory PRE-SAFE® measures on board the new Mercedes coupé are also activated automatically when the PRE-SAFE® brake system goes into action. As soon as the system commences automatic partial braking, the supporting bolsters in the dynamic multi-contour seats are inflated and the front passenger seat is moved to the most favourable position.

As with Brake Assist PLUS, the new PRE-SAFE® brake system also utilises state-of-the-art radar technology to scan the situation in front of the car and detect a potential accident. Two short-range radar sensors with a range of 30 metres and a scanning angle of 80° are located behind the front bumper fascia on the CL-Class. The additional long-range radar in the radiator grille has a range of 150 metres.

Accident severity reduced by 40 per cent

Mercedes-Benz has conducted extensive tests on the effectiveness of the new PRE-SAFE® brake system. In the DaimlerChrysler Research driving simulator in Berlin, Mercedes engineers conducted a series of tests with 70 drivers who were deliberately distracted by an accident on the opposite carriageway during their journey, while the traffic ahead of them suddenly braked at the same time. The results of these tests demonstrate the increased safety made possible by the state-of-the-art support systems in the CL-Class: thanks to the rapid reaction of the drivers and the help of BAS PLUS with the PRE-SAFE® brakes, an accident was avoided during 70 per cent of these journeys. In one-third of these simulator tests the participants were unable to prevent an accident. In these cases the automatic partial braking function ensured a reduction of around 40 per cent in impact severity.

Mercedes-Benz also offers the PRE-SAFE® brake system in conjunction with the optional DISTRONIC PLUS proximity cruise control and the BAS PLUS braking assistant.

Posted by Frank at 09:55 AM | Comments (0)

How are gas prices affecting your choices?

According to BIGresearch, the permarise in gas prices has led to consumers driving less, deferring vacations and major purchases, as well as eating out less often and even, ahem, thinking about carpooling.

Point here is that increased gas prices are taking money from other pursuits that fuel the economy.

Link.

Posted by Frank at 09:48 AM | Comments (0)

Ford bringing out 'prosumer' 325-hp Shelby Mustang

NEW 2007 FORD SHELBY GT OFFERS A BALANCED SMALL-BLOCK DOSE OF MODERN SHELBY MUSTANG MAGIC

* The new Ford Shelby GT adds a 4.6-liter V-8, 325-horsepower* model to the modern Shelby Mustang portfolio, joining the 5.4-liter, 500-horsepower Ford Shelby GT500.

* The Shelby GT arrives in dealer showrooms in first quarter of 2007.

* Ford Shelby Mustangs have proven extremely desirable: The first publicly available Shelby GT500 sold for $600,000 in January and the only Shelby GT-H sold to the public commanded $250,000 in late July, both at charity.

Ford has confirmed production of the Shelby GT as one of 9 new product introductions coming in the next 6 months for Ford and Lincoln Mercury. The Shelby GT will feature a 4.6-liter V-8 producing 325-horsepower and production will be limited in volume therefore assuring its exclusivity like all Shelby Mustang models.

“Our goal is to offer a steed for every need,” says John Felice, Ford brand general marketing manager. “The new Shelby GT is a low-volume, extremely collectable Mustang for enthusiasts. It also offers a few more customers the opportunity to experience firsthand magic of Mustang and Carroll Shelby.”

The Shelby GT is the third modern Shelby Mustang produced through a collaboration of Ford and Shelby Automobiles. In addition to the 2007 Shelby GT500, Ford and Shelby created 500 copies of the Ford Shelby GT-H, which are available only through select Hertz rental centers.

“We have been overwhelmed at the number of people who want to buy a version of the Shelby GT-H,” said Carroll Shelby, CEO of Shelby Automobiles, Inc. “The Shelby GT will deliver the power and balanced handling of the Shelby GT-H, but with more performance potential, especially due to the available manual transmission.”

Modern Shelby Mustangs have proven to be extremely desirable among Mustang and Shelby enthusiasts. For example, in January an early production Shelby GT500 sold at the Barrett-Jackson auction for $600,000, with proceeds benefiting the Carroll Shelby Children’s Foundation. On July 28, a Shelby GT-H was sold for $250,000 at the EAA AirVenture, with proceeds benefiting the Youth Eagles aviation education program.

Shelby-inspired performance, proven by Ford Racing

“The Shelby GT builds on the expertise of Ford Racing, the experience of Carroll Shelby and the Shelby team to deliver an incredible driving experience that is unmistakably Shelby,” says Jamie Allison, manager, Ford Racing Performance Group. “And, like every Shelby Mustang should be, the Shelby GT is ready to be both a weekday driver and a weekend warrior for track days.”

The Shelby GT driving dynamics are fine tuned with the Ford Racing Handling Pack, which was developed by the same engineers that developed the Ford Racing FR500C, which won the 2005 Grand-Am Cup Championship. New coil springs drop the overall ride height by an inch-and-a-half for a more aggressive stance and reduced body roll. Stiffer dampers and front swaybar further enhance cornering feel and body control. To showcase the key performance modifications, Ford Racing painted all the key suspension components, including the damper, spring, and swaybar Ford Racing Blue.

A front strut-tower brace adds additional strength to the chassis structure, and P235/55ZR18 high-performance tires maximize the benefits of the chassis upgrades.

Under hood, the Ford Racing Power Pack increases the output of the naturally aspirated, three-valve, 4.6-lite