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July 30, 2006
Kia first among user-friendly Canadian auto websites
User-friendly websites translate into increased showroom traffic for auto manufacturers, according to a new survey by J.D. Power and Associates.
The market-research firm's inaugural look at Canadian auto makers' Web presence concludes that the easier to navigate and more useful their websites are, the more likely would-be buyers will head into showrooms for a test drive.
By that measure, Korean auto makers Kia and Hyundai ought to be pretty busy.
They ranked Number 1 and Number 2 in the poll.
Link.
Posted by Frank at July 30, 2006 5:25 PM | Filed under Auto News
| Hyundai
| Kia