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July 30, 2006
Ex-Nissan boss: Move is mistake
Shift from California may put brakes on company's progress, he says
A legendary Nissan executive who led the Japanese carmaker's U.S. invasion in the late 1950s, built its West Coast offices and headed operations in America for 20 years said the company will be making a big mistake if it moves its headquarters from the prestigious Los Angeles market.
Yutaka Katayama, "Mr. K" to Nissan and Datsun fans, said in a letter to Nissan Chairman Carlos Ghosn that a move from California to either the Nashville area or Texas would hurt the company he helped build.
"In the 1980s Nissan lost huge assets in the United States when the 'Datsun' label was removed from its products," Katayama said in an Oct. 20 letter to Ghosn. "I do not want Nissan to make a similar public relations mistake."
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Posted by Frank at July 30, 2006 5:29 PM | Filed under Auto News
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