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July 25, 2006
Chipping in to drive a super-luxe auto
Offering "intelligent supercar ownership," écurie25 is a club that gives members the right to drive fine automobiles for 30-40 days per year.
Like NetJets does for private jets, écurie25 takes care of the costs and trouble associated with outright ownership; members don't have to worry about depreciation, insurance and servicing.
Customers can buy either 300 (GBP 4.500) or 600 (GBP 7.950) points per year, which they can trade in for their choice of cars. The 'supercars' are divided into three categories: F1, F2 and F3. F2 cars include the Porsche Boxster S and the TVR Sagaris. Taking one of these out for a spin on a weekday in October costs 8 points. A three-day weekend in August goes for 85 points. F1 cars include the Aston Martin Vantage and DB9, Bentley Continental and Ferrari F430 Spider. And for the acceleration of a lifetime, the most inexpensive F3 class includes British-built speed demon Ariel Atom.
As described in James Twitchell's Living It Up, people aren't shopping for goods as much as they are for an identity. So it makes complete sense that some consumers are trading ownership for partial ownership, and the greater freedom and choice that it brings. (Can't choose between a Vantage and a Spider? Have both! ;-)
Website: http://www.ecurie25.co.uk
via springwise.
Posted by Frank at July 25, 2006 12:54 PM | Filed under 5th Wheel
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