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July 31, 2006

Nissan donates 200K to Lebanese refugees

Nissan is donating $200,000 to assist Lebanese citizens displaced by the shelling of their homes, an unusual move given the political quotient, but understandable given that CEO Carlos Ghosn spent much of his childhood there.

Link.

Posted by Frank at 05:23 PM | Comments (0)

Demystify car care with new guide from the Car Care Council

Car Care Guide Takes Mystery Out of Vehicle Maintenance and Repair

Motorists Can Order Free Guide Online

A new Car Care Guide for motorists turns technical automotive jargon into easy-to-understand everyday language, taking the mystery out of vehicle maintenance and repair. The free guide, published by the Car Care Council, can be ordered on the council's Web site at http://www.carcare.org/.

The guide, which fits easily in a glove box, explains the nine most common preventative maintenance procedures and repairs that need to be performed to keep cars operating safely and reliably, while maintaining their long-term value. It also includes a list of questions to ask when these maintenance or repair procedures are being done on a car.

To further familiarize motorists with their vehicles, the guide has clear, concise descriptions of 12 major vehicle systems and parts. A Car Care Checklist reminds motorists what vehicle systems need to be maintained and when service or repair should be performed.

"The first step toward a safe and dependable vehicle is to be car care aware -- to understand your vehicle, what kind of care it needs, when it needs it and why," said Rich White, executive director of the Car Care Council. "The easy-to-follow guide provides this information, cutting through the technical language and terms that often confuse or prevent motorists from really taking good care of their vehicles."

Posted by Frank at 04:44 PM | Comments (0)

Chevy using webcast to unveil new 2007 Silverado, Sierra

This Wednesday, August 2 at 10 am, EST, Chevy will unveil the 2007 Silverado and GMC Sierra, which you can watch live, via webcast, by clicking on this link.

Posted by Frank at 04:04 PM | Comments (0)

Audi racing annoints Piloti as official footwear

Piloti, the fancy racing footwear maker, is now the official fotwear of Champion Racing, which is the official team of Audi Sport, officially, in North America.

Official press release after the jump.

Piloti Inc., premier racing and performance driving shoe manufacturer, announces its designation as the Official Footwear Supplier to Champion Racing in 2006 as they campaign as a factory team for Audi Sport North America.

Piloti has built its reputation on designing high-performance, biomechanically advanced driving shoes that give professional racing drivers a competitive edge, yet are comfortable enough for the driving enthusiast to wear every day. Authenticity in design, testing, and performance is the cornerstone of Piloti’s success. Champion Racing, one of the most successful race teams in the world, has proven itself to be as authentic as they come.

Founded in 1994, Champion Racing hit its stride with the launch of the Audi R8 LMP-900 program in 2001 and its entrance in the American Le Mans Series. Over the next two years, the new ALMS team brought home 16 top-five finishes.

In 2003, Champion Racing added to their winning record by placing third overall at the prestigious 24 Hours of Le Mans, becoming the first American team in nineteen years to earn an overall podium finish in the French classic.

Building on their history making triumph, Champion racing returned to Le Mans with a vengeance, capturing a podium spot in 2004 and winning the coveted 24 Hours of Le Mans Trophy in 2005, the first time in 38 years for an American team.

For Champion Racing, winning the 24 Hours of Le Mans in 2005 was the culmination of an incredible year. In one season, Champion Racing catapulted to the top by winning the three most prestigious sports car races in the world: the 12 Hours of Sebring, the 24 Hours of Le Mans and Petit Le Mans. In addition, Champion Racing won all three 2005 American Le Mans Series Championship titles – Team, Driver, and Manufacturer.

After the 2005 season, Champion Racing was proud to announce their designation as an official Audi factory works team and began the new year as Audi Sport North America Team Champion.

Forging ahead in 2006, Team Audi Sport North America continues their record of fierce competition in the American Le Mans Series, leading the LM P1 class in Drivers’, Manufacturers’ and Teams’ Championship points after four consecutive LMP1 wins at Sebring, Houston, Mid-Ohio, and Lime Rock.

Don Skuta, Champion Vice President, says “Piloti understands that every piece of crew equipment must add to a team’s performance and competitive edge. From their understanding of what it takes for a driving shoe to be comfortable and durable on the track to their high standard of excellence, Piloti is a great fit with Audi Sport North America Team Champion. We’re proud to have them on board as our Official Footwear Supplier.”

About Champion Racing:
Champion Racing has established itself as one of the top privateer motor racing teams in the world. Founded in 1994, six years after Champion Racing President Dave Maraj started his Champion Audi and Champion Porsche dealerships in Pompano Beach, FL, the 40-strong team has proven its mettle against some of the best teams and manufacturers in racing. To learn more, visit http://www.championracing.net

About Piloti:
Piloti is the leader in automotive footwear technology with its patented spherical Roll Control™ heel construction, reinforced sides, and unique bio-mechanical technology that gives the driver precise pedal feel and enhanced car control. Piloti designs motorsports athletic footwear, apparel and accessories that are distributed to specialty footwear retailers worldwide. To learn more about Piloti, visit http://www.piloti.com.

Posted by Frank at 04:00 PM | Comments (0)

Nitrogen gas being used to save $$ on the other kind

TOPSHAM, Maine - Many motorists seeking to improve their mileage as gas prices soar this summer are examining everything — right down to the air in their tires. And for a growing number, plain old air isn’t good enough.

George Bourque of Fairfield is one of those who’s driving around on tires filled with pure nitrogen, the same stuff that NASCAR racers use.

Bourque, an engineer, said he has seen a 1 to 1.5 mile-per-gallon increase since he began filling his tires with nitrogen, which is touted as maintaining tire pressure longer and resisting heat buildup on hot summer days.

Link.

Posted by Frank at 03:14 PM | Comments (0)

Subaru diesel coming in 2008

Subaru is developing its own 2 liter diesel engine, that will not be in vehicles until 2008.

Rather than buying a diesel from someone else, Subaru is developing its own, and reportedly has working examples of a four-cylinder plant. This engine will first appear in the Subaru Legacy in 2008.

However, the new diesel is unlikely to appear in Subaru's all-new premium 4x4, the Tribeca. The manufacturer is looking at a six cylinder 3 liter diesel for the Tribeca.

Posted by Frank at 02:20 PM | Comments (0)

Yahoo! Autos provides Total Cost To Own info

New Pricing Features Include First-of-Its-Kind Graphing and Data Customization Tools

Yahoo! Autos announced new features to further aid consumers in making informed vehicle purchase decisions. Yahoo!’s Estimated Market Price (EMP) provides consumers with the estimated market price of vehicles based on real-time sales data, collected on a national basis. This feature gives consumers a sense of the actual average price people are paying for a particular vehicle.

In addition to providing consumers with estimated market pricing, Yahoo! Autos now also offers consumers Total Cost to Own (TCO) information. The site’s Total Cost to Own calculator allows consumers to determine additional costs associated with vehicle ownership including fuel costs, insurance, maintenance, fees/taxes, depreciation, financing and more. Unique to Yahoo! Autos, consumers can get a more accurate Total Cost to Own estimate for a specific vehicle by entering additional information about their current location, number of miles they drive per year, and their overall driving experience. This data can then be charted against other vehicles to see how the total cost to own and residual value compares among multiple vehicles over several years. This new feature gives consumers a reality check on a vehicle's “true cost” over the lifetime of ownership.

Posted by Frank at 02:17 PM | Comments (0)

Promotion: Toyota/Scion = Yaris

Taking a page from their successful Scion marketing strategy, Toyota is attempting to reach out to prospective buyers of their new subcompact, the Yaris, with an independent destination site, YarisWorks.

The site details times and locations for this summer's 12-city Drive it Yourself Tour, as well as a very neat, "virtual test drive" feature that has video of someobody driving a Yaris in the city of your choice, all online.

Beyond that, there's a bunch of features that are supposed to be hip, or cool, or social network-y, but personally, it looks like a jumble of bullshit, to me.

Link.

Posted by Frank at 02:06 PM | Comments (0)

Ford: No incentives for Edge, Lincoln MKX

Ford has said they are launching the 2007 Ford Edge and Lincoln MKX crossovers without incentives -- remaining intent on winning customers with value and appeal.

Both the Ford Edge and Lincoln MKX go on sale in November; the Edge should be priced in the mid-$20K range, the should be in the mid-$30K range.

Posted by Frank at 01:46 PM | Comments (0)

Audi produces 1,500,000th A3

INGOLSTADT, Germany - Audi has sold 1.5 million units of its successful A3 model since market launch in 1996. The jubilee car of the compact model built in Ingolstadt is destined for the US market. It is an A3 3.2 quattro in Misano Red, with a 3.2-litre V6 engine generating an output of 250 hp and 236 ft.-lbs. of torque.

“The Audi A3 can boast outstanding quality in its class and has hallmarked the market by being the first real premium car in the compact class”, says Frank Dreves, Audi Plant Manager in Ingolstadt. Along with the A3, Audi also builds the A4, the A4 Avant and the body of the new Audi TT at its Ingolstadt plant. Further future-oriented models, in the guise of the A5 midsize coupé and the Audi Q5 SUV, are designated to be built at the Ingolstadt plant.

Production of the Audi A3 began at the Ingolstadt plant in 1996. The second generation of the A3 followed in 2003, and June 2004 saw the launch of the five-door A3. At the moment, more than 800 units of the A3 leave the production halls each day and are sent out to customers all over the world. Almost 127,000 units of the Audi A3 were sold worldwide in the first half of 2006 alone. This represents a growth rate of 16.3 percent compared with the same period of last year.

The Audi A3 has made a very significant contribution to the overall success of the brand. “The outstanding way in which the A3 has progressed is thanks to its highly motivated and well-qualified team of workers”, Peter Mosch, Chairman of the General Works Council at AUDI AG points out. With just under 463,500 vehicles sold in the first half of 2006, Audi has achieved a growth rate up 9.8 percent compared with the same period of last year.

Posted by Frank at 01:43 PM | Comments (0)

Porsche getting VW's DSG Tranny

Shared with Volkswagen, the Porsche-developed slushbox is the well-known torque-converter equipped Tiptronic transmission. Outselling the manual by quite a margin, this automatic gearbox was one of the first manual-shifted automatics on the market, and while it was heralded as excellent and ingenious in its day, the onset of newer, more advanced (and simply better) technology has left it in the proverbial dust. Recognizing this, Volkswagen contracted BorgWarner to build a newer, better box for use in the various high-performance Audi models. What BorgWarner came back with was the Direct-Shift Gearbox, or DSG.

Sporting two clutches in place of the Tiptronics torque converter, the DSG sequential-manual was greeted with open arms by the enthusiast community. Always engaged, the DSG unit uses an inner and an outer clutch to engage and disengage cogs. The outer pack drives gears 1, 3, and 5; while the inner clutch pack drives 2, 4, and 6. Using complicated electronic algorithms, the drivers selected gear is engaged by one clutch pack while the previous gear is disengaged by the other. The result is lag-free, seamless, predictable shifts that can be easily tuned for different situations by simply changing the clutch packs modulation. Compared to the slow, jerky, and cumbersome Tiptronic gearbox, the DSG is light years ahead and miles better.

Link.

Posted by Frank at 01:27 PM | Comments (0)

Boomers buying cars not built for them

It wasn't until Jim Tudor got his new Honda Element that he noticed a quirk in its design. Why was the boxy vehicle's sunroof over the empty back seat instead of over his spot up front?

"I found out that it's supposed to be for my surfboard," says Tudor, who's 56, a grandfather of two who never surfs anywhere but the Internet. "It was really only after the fact, when I started doing a little reading on the car, that I found out I wasn't supposed to be the one driving it."

It turns out many of the people buying the Element — which looks like a cross between a minivan and a Hummer — aren't the young surfers and mountain bikers Honda expected. The same applies to many buyers of Toyota's Scion models.

Link.

Posted by Frank at 01:20 PM | Comments (0)

New Designer to Help Kia Conquer Identity Crisis

Kia Motors has launched full-scale efforts to differentiate itself from its mother company Hyundai Motor. The automaker said Monday that it will bring in globally recognized car designer Peter Schreyer as the chief design officer, a vice president-level post, as part of its efforts to develop unique designs, which are distinct from Hyundai models.

Schreyer will take charge of Kia’s design institutes in Korea, California in the U.S. and Frankfurt in Germany.

While working with Audi, an affiliate of Volkswagen, for eight years, Schreyer earned fame for his outstanding creative car designs including the first generation "TT" model. He designed the concept car “R-Roadster” after moving to Volkswagen in 2002.

Posted by Frank at 01:18 PM | Comments (0)

80% of Chrysler ad viewers think the guy with the mustache is related to Popeye

In other words, more than three out of four ad watchers think Dieter Zetsche is a fictional character, not the CEO of a global corporation.

Also, the ads don't seem to be selling very many cars.

Link.

Posted by Frank at 01:15 PM | Comments (0)

Mitsubishi makes SIRIUS Radio Standard or Option on All 2007 Models

SIRIUS to be Offered on Four Models This Fall and Full Vehicle Lineup Next Year

Mitsubishi Motors North America and SIRIUS Satellite Radio (Nasdaq: SIRI - News) today announced that Mitsubishi will offer SIRIUS as a standard feature or factory option on four models this fall, and throughout the entire 2008 Mitsubishi model line, available in the United States next year.

This fall, SIRIUS will be standard equipment on the model year 2007 Galant RALLIART, Endeavor SE and all Raider LS and DuroCross double cab pickup trucks. On most other trim levels of the Galant, Endeavor and Raider and on the all-new Outlander, SIRIUS will be available as a factory option. All SIRIUS-equipped vehicles will include a six-month, pre-paid subscription.

"Mitsubishi is excited about adding SIRIUS to more of its vehicle lines as a standard feature or a factory option," said Mike Krebs, Vice President of Product Strategy at Mitsubishi Motors North America. "Our goal is to offer Mitsubishi customers the very best in-vehicle experience possible, and we believe that SIRIUS' unique programming greatly enhances our quality offering."

"Mitsubishi has been a great partner in the growth of SIRIUS, and we are very pleased that they have decided to expand the number of vehicle lines offering SIRIUS," said Mel Karmazin, CEO of SIRIUS. "Now, more Mitsubishi drivers will be able to experience for themselves the best programming available on radio."

Posted by Frank at 11:18 AM | Comments (0)

Toyota readies comedy series for mobile phones

Toyota is spending more than $10 million to create and promote a comedy series designed specifically for multimedia mobile phones. The effort will feature the 2007 Camry, and the program's creators claim it's the first branded entertainment series created for the video-phone medium.

In what's believed to be a first, Toyota is also buying spots on broadcast and cable TV (including Fox, ABC and BET) that showcase the new Camry as well as promote the mobile phone comedy series. The ads and the series share some of the same cast members.

Link.

Posted by Frank at 11:15 AM | Comments (0)

Nissan Launches 2007 Versa Marketing Platform 'Autoclaustrophobia'

Campaign Designed to Relieve Common 'Small Car Symptoms'

Today, Nissan announces "autoclaustrophobia," a creative marketing platform to launch the all-new 2007 Nissan Versa. The campaign spoofs catchphrases of traditional pharmaceutical advertising, detailing the symptoms of "autoclaustrophobia" -- lack of leg room, headroom and space. The Versa is the third vehicle to be launched under the Next Generation Shift_2.0 campaign, building on the promise that Nissan offers vehicles that "thrill and inspire you."

"The Versa is a big hit. It's the perfect car for consumers seeking space, value and technology," said Jan Thompson, vice president of Nissan marketing. "Versa offers innovative features for the subcompact segment such as Intelligent Key, Bluetooth and CVT."

The phrase "autoclaustrophobia" is being trademarked by Nissan. "We were surprised at consumer research how quickly respondents adopted and started using the term autoclaustrophobia," said Michelle Erwin, senior manager of Nissan marketing. "It was as if they had heard the term for years. One respondent even claimed to be suffering from autoclaustrophobia."

The autoclaustrophobia campaign launched with a teaser campaign on AOL's popular music property, "Network Live." On "Network Live," Versa sponsors live music concert series featuring top artists such as Pearl Jam, Pink, Carrie Underwood, and Rascal Flatts. The online campaign will also run on automotive and lifestyle websites such as DoItYourSelf.com, Oprah.com, Style.com, VH1.com, ESPN.com, Evite.com, and others.

The Nissan Versa will also be the primary sponsor of the new NBC reality series "Star Tomorrow," which premiers tonight at 8:00 PM and will be followed by an online series. The all-new Versa will appear on stage every performance, where musicians compete for a chance to win a recording deal with a legendary music producer.

The high-reach broadcast launch is scheduled for early September and includes sports properties as well as presence in national, cable and 27 spot markets. Viewers will learn about the ultimate relief for autoclaustrophobia -- the all-new Nissan Versa. All spots end with the MSRP price point and the line "Ask your Nissan dealer if Versa is right for you." Two spots are planned for the hatchback, and one for the sedan version, due in February.

Creative is handled by Nissan's agency, TBWA\Chiat\Day, based in Playa del Rey, California, with support from TEQUILA, The Designory and OMD.

2007 Nissan Versa
Product Claims (within class):
Largest engine (1.8 liter)
Most HP (122HP @ 5200 rmp)
Most Torque (127 lb-ft @ 4800 rpm)
Only 6-speed manual
Only CVT
Most front and rear headroom (sedan only)
Most rear leg room
Most cargo volume with seats folded down (hatchback only)

Posted by Frank at 11:10 AM | Comments (0)

Ghosn rules out hostile GM takeover bid

The alliance between Renault and Nissan would not mount a hostile takeover bid for General Motors should talks on a three-way tie-up among the carmakers fail, Carlos Ghosn told a German newspaper.

"If only one partner desires cooperation it will not come to pass," Ghosn, who is chief executive of both France's Renault SA and Japan's Nissan Motor Co Ltd, told the Frankfurter Allgemeine Zeitung in an interview printed on Monday.

"This is very clear between (GM CEO) Rick (Wagoner) and me. And you can be certain that we will not do anything hostile against GM."

Link.

Posted by Frank at 11:09 AM | Comments (0)

Detroit-based carmakers try friendly ads

Detroit automakers want you to think of them as your dear friend -- and in the process, they hope you'll buy their cars.

DaimlerChrysler AG is using its mustachioed German chairman in good-humored commercials for Chrysler Group. Ford Motor Co. believes a bold ad campaign and its hometown CEO will catch your fancy. And General Motors Corp. thinks showing you how fads -- and GM products -- have evolved over the years will give you the warm fuzzies.

As foreign automakers such as Toyota Motor Corp. and Honda Motor Co. make deeper inroads in the U.S. market, Detroit's three auto companies, which spend $2 billion a year on American advertising, are rolling out campaigns to boost their corporate images.

Link.

Posted by Frank at 11:04 AM | Comments (0)

Gadgets driving motorists to distraction

Latest technologies compounding the dangers on the highway

Drivers talking on their cell phones — it’s every motorist’s pet peeve. After all, which of us doesn’t have a story about another driver who, cell phone to their ear and engrossed in conversation, has carelessly weaved their way across our path.

But when it comes to gadgets, cell phones are so last century. A new generation of technological devices — from BlackBerries to iPods to multi-channel satellite radios — are distracting today’s drivers. And they’re compounding the dangers of driver distraction.

Link.

Posted by Frank at 11:02 AM | Comments (0)

Recalls dent Toyota image

Vehicle callbacks, probe into handling of defects could hurt No. 2 carmaker's reputation

Toyota Motor Corp. CEO Katsuaki Watanabe bowed deeply before the cameras on July 20 in a humbling moment for the mighty Japanese automaker.

Toyota has come under intense scrutiny as prosecutors in Japan investigate its handling of vehicle defects. Separately, the government told Toyota to review its policy on recalls and respond to the Transport Ministry by Friday.

Ritual apologies are common in Japan, where executives are expected to convey their regret for corporate shortcomings. It's unusual, however, to see executives from Japan's leading industrial company on the defensive. "That was a very big deal in Japan," said Daniel Baum, a Tokyo-based auto analyst.

Link.

Posted by Frank at 10:49 AM | Comments (0)

Progressive Insurance has new accident service

If you get into a car crash, chances are better than ever that your vehicle will be declared a total loss - in other words, your insurance company will tell you that your car would cost more to fix than it's worth. An estimated five million vehicles, or about 20 percent of those involved in insurance claims each year, are totaled in crashes - that's a 40 percent increase over the past seven years. This means that each year, millions of people face the daunting and time-consuming task of replacing their cars following crashes.

And while some insurance companies advertise total loss replacement coverage, the coverage generally only helps you if you drive a newer car. By contrast, "Total Loss Concierge" from The Progressive Group of Insurance Companies will help find you a replacement car regardless of the age of your totaled vehicle - and even if you want a used car.

"Because new cars have a higher dollar value, it's very unlikely that following a crash they'll cost more to fix than they're worth, so a service that only replaces newer cars doesn't help a lot of drivers," said Paul Lamison, Progressive's Total Loss Concierge manager. "We designed our Total Loss Concierge program to help the people who need it the most - that is, people whose cars may be a few years old and who may want help finding replacement cars and financing."

If your car is declared a total loss, your insurance company typically writes you a check for your car's actual cash value (ACV), minus the deductible amount you selected when you bought your policy. In exchange, you sign over the car's title. After that, you're on your own - you have a check, but you don't have a car.

This can cause a couple of different problems. First, you're faced with the inconvenience of unexpectedly having to shop for another car. And second, if you're like a lot of people and are "upside-down" on your auto loan (meaning you owe more to the financing company than your car is worth), you may find yourself in the position of owing money on a vehicle you don't own anymore. This can make it more difficult to find a car comparable to the one you had with your total loss settlement amount.

Total Loss Concierge makes these problems easier to deal with by using Progressive's large network of carefully selected car dealerships and lenders to find you the car you want, at the price you want to pay. Progressive's network of lenders can even help you arrange financing if you need it. All you have to do is describe the vehicle you're looking for - you can even specify the year, make, model, price range and color - and your concierge specialist will take it from there.

"Because of the resources we've put together, there's a good chance we'll get you a better deal on both the purchase price and the financing than you'd get shopping on your own," said Lamison.

Total Loss Concierge is free and available in selected states to all Progressive Direct® and Drive® Insurance from Progressive auto insurance customers and anyone involved in a claim with a customer.

In addition to possibly saving money, Total Loss Concierge can also save drivers a lot of time. According to a recent countrywide survey by Progressive, the majority of people whose cars are totaled spend at least five full days trying to find a replacement car and arrange financing.

"With Total Loss Concierge, we do the leg work for you so you can spend your time the way you want to," said Lamison. "And you get the car you want at the price you want to pay, fast."

Total Loss Concierge is the latest innovation from Progressive. While this service handles vehicles that are not able to be repaired, in 2003, Progressive introduced a concierge level of service for repairable vehicles available through its now more than 40 Service Centers throughout the U.S. That service made Progressive the first insurance group in the country to take responsibility for the entire claims/repair process. Progressive Direct or Drive Insurance customers who choose to use a Service Center simply drop off their damaged cars and, in about 15 minutes, can be on their way in a rental car assured that a Progressive claims representative will handle the repair process from beginning to end. The process saves people time because they avoid driving around to different body shops getting repair estimates, arranging for alternate transportation, keeping tabs on the repair process, etc. More than 50 Service Centers will be open by the end of 2006.

Total Loss Concierge Facts

It's widely available, strictly voluntary, and free

You can use Total Loss Concierge if you have a Progressive Direct
or Drive Insurance from Progressive policy, or if you are involved
in a claim with a Progressive Direct or Drive customer. If you
choose not to use the service, you can take the cash settlement
and find a replacement vehicle on your own. Either way,
Progressive Claims Service will pay you your vehicle's actual cash
value less any applicable deductible. And, the service is free.

There is no obligation

We're generally able to find cars our customers like within about
six days, but if for any reason you don't want to buy any of the
cars we find, you are under no obligation to do so. The choice is
yours.

How it works

Your Total Loss Concierge specialist will ask you what kind of car
you're looking for, including the year, make, model and price
range. You can even specify a car color. He or she will then
contact the network of car dealers that have proven track records
of providing great service and good values. The dealers will find
you cars that meet as many of your specifications as possible and,
if needed, your specialist will put you in touch with multiple
lenders to get you competitive financing rates. You can work
directly with the dealers and lenders, but your concierge
specialist is always available to answer any questions you may
have or provide additional information.

If a dealer finds you a car you like that costs more than your
actual cash value settlement, you can pay the difference, either
through financing or other means. If the car you like costs less
than your settlement amount, the difference is yours to keep. The
total dollar amount you receive is the same regardless of whether
you use the service.

Progressive's Total Loss Concierge service is currently available in 14 states. It will be available in more than 20 states by the end of August and in the majority of states by the end of the year.

Posted by Frank at 10:46 AM | Comments (0)

VW Jetta, Rabbit, Passat lead the field in safety

IIHS and NHTSA recognize Volkswagen’s innovative active and passive safety equipment

AUBURN HILLS, Mich. – Volkswagen of America, Inc. announced today that the four-door 2006 Rabbit has been named a “Top Safety Pick-Silver” by the Insurance Institute for Highway Safety (IIHS), the latest in a series of accolades for the exceptional safety designed into Volkswagen models. Earlier this year, the IIHS named the 2006 Jetta a “Top Safety Pick-Silver.”

The National Highway Traffic Safety Administration (NHTSA) also recognized the safety and performance for the 2006 and 2007 four-door Volkswagen Rabbit, Jetta, and Passat, giving them all four stars for driver and passenger frontal crash protection. The Rabbit and Jetta earned five stars for driver and rear passenger side crash protection and the Passat earned five stars for the driver and four stars for the rear passenger side crash protection.

The 2006 Passat carries a “ Top Safety Pick-Silver” designation from the Insurance Institute for Highway Safety and earned the top performance rating in both the front and side impact tests conducted by the Institute.

“Safety is implicit in Volkswagen engineering,” said Adrian Hallmark, executive vice president, Volkswagen of America, Inc. “Our philosophy is to bring the most effective active and passive safety technology to the widest range of models, at a moderate price.”

Advanced passive and active safety equipment is standard on all Volkswagens – including driver and front passenger front and side thorax airbag supplemental restraint system, Side Curtain Protection®, rear passenger side thorax only (available as a $350 option on the Jetta, Passat, and four-door Rabbit), rear crash optimized head restraints, Daytime Running Lights(DRL) and three-point safety belts for all seating positions. Front seat belts use pre-tensioners with load limiters to optimize occupant protection.

Contributing to Volkswagen’s reputation as an innovative leader in safety is equipment that can help avoid accidents in the first place, such as four-wheel disc ABS brakes coupled with an Engine Braking Assist system (EBA). An electro-mechanical power steering system can help assist with straight-ahead driving adjustments. Electronic Stabilization Control (ESP) is an active safety item that independent research shows is an increasing vital safety feature. Anti-Slip Regulation, Electronic Differential Lock, Electronic Brake-pressure Distribution and Hydraulic Brake Assist are additional available features that help to keep drivers and passengers safe.

Posted by Frank at 10:43 AM | Comments (0)

July 30, 2006

Ex-Nissan boss: Move is mistake

Shift from California may put brakes on company's progress, he says

A legendary Nissan executive who led the Japanese carmaker's U.S. invasion in the late 1950s, built its West Coast offices and headed operations in America for 20 years said the company will be making a big mistake if it moves its headquarters from the prestigious Los Angeles market.

Yutaka Katayama, "Mr. K" to Nissan and Datsun fans, said in a letter to Nissan Chairman Carlos Ghosn that a move from California to either the Nashville area or Texas would hurt the company he helped build.

"In the 1980s Nissan lost huge assets in the United States when the 'Datsun' label was removed from its products," Katayama said in an Oct. 20 letter to Ghosn. "I do not want Nissan to make a similar public relations mistake."

Link.

Posted by Frank at 05:29 PM | Comments (0)

Nissan California headquarters building is all but empty

The distinctive building with its large red Nissan signs and reflective windows still stands at the corner of 190th and Figueroa streets.

Last year, looking up at those windows at just the right spot would have shown the reflection of a colorful mosaic of vehicles filling the parking lot.

Today, the reflection is mostly of black asphalt. Few vehicles remain in the lot. The once bustling front lobby is nearly deserted.

Nissan's North American sales and marketing headquarters officially completed its departure from the South Bay on Friday, culminating a monthslong move to Nashville, Tenn.

"There's going to be some people there working to get the property ready for sale. We've got security around there," Nissan spokesman Fred Standish said from Nashville. "There might be a couple of people tying up loose ends there, but literally a handful. The parking lot is essentially empty."

Link.

Posted by Frank at 05:28 PM | Comments (0)

Kia first among user-friendly Canadian auto websites

User-friendly websites translate into increased showroom traffic for auto manufacturers, according to a new survey by J.D. Power and Associates.

The market-research firm's inaugural look at Canadian auto makers' Web presence concludes that the easier to navigate and more useful their websites are, the more likely would-be buyers will head into showrooms for a test drive.

By that measure, Korean auto makers Kia and Hyundai ought to be pretty busy.

They ranked Number 1 and Number 2 in the poll.

Link.

Posted by Frank at 05:25 PM | Comments (0)

GM confident in their pickup game

White smiled with sly recognition after seeing Toyota Motor Corp. executives trumpet the painstaking research for the new Tundra full-size pickup.

At the Chicago Auto show last winter, while watching a Toyota video of "true truckers" driving through the most rugged and punishing conditions, such as oil fields and ranches, it quickly became apparent to White whose trucks Toyota studied.

"They were watching our trucks. Their trucks aren't out there," said White, who is in charge of GM's newly designed Chevrolet Silverado and GMC Sierra pickups that will be unveiled Wednesday.

It's GM's long history of building trucks and legions of loyal buyers that make White confident his pickups will match up against the Tundra and other competitors when they go on sale this fall.

Lihttp://www.freep.com/apps/pbcs.dll/article?AID=/20060730/BUSINESS01/607300578/1014nk.

Posted by Frank at 05:17 PM | Comments (0)

Goodyear Tires Selected for New Dodge Nitro

The 2007 Dodge Nitro will roll into dealer showrooms later this year in three different models, and all of them exclusively on Goodyear tires.

The Nitro is the first mid-size SUV for Dodge, and is recognized for its distinctive style, sporty performance and cargo flexibility. It features five- passenger seating and a slide-out cargo floor for extra flexibility.

The available models will be: Dodge Nitro, Dodge Nitro SLT and Dodge Nitro R/T. Standard on the Dodge Nitro R/T and optional on the Nitro SLT is a new performance suspension and 20-inch tires, providing performance-oriented drivers with fun-to-drive handling and a firm ride.

The tires on the more powerful models are Goodyear Wrangler HP in a P245/50R20 size. For the base Nitro models, Goodyear provides tires in P225/75R16 and P235/65R17 sizes. Export vehicles will be shipped with Goodyear Eagle RS-A tires.

Goodyear tires are original equipment on many vehicles from Acura, Audi, Cadillac, Chevrolet, Dodge, Ford, GMC, Honda, Hummer, Infiniti, Isuzu, Jeep, Land Rover, Lexus, Mazda, Mercury, Nissan and Toyota. Traditionally, more new vehicles in North America are equipped with Goodyear tires than any other brand.

Posted by Frank at 05:07 PM | Comments (0)

West Virginia Honda dealer trying to block new franchise

CHARLESTON - The owner of a South Charleston Honda dealership is trying to keep American Honda from opening a new franchise in the same area.

Raines Imports, Inc., doing business as Lester Raines Honda, filed a lawsuit July 20 in Kanawha Circuit Court against American Honda.

Raines says he received a letter May 24 from American Honda stating it intended to start a new Honda dealership in the South Charleston area. He adds that he responded with a letter expressing his objection.

Since he has not heard anything back from American Honda, he says he filed the lawsuit seeking a declaration prohibiting American Honda from opening a new dealership.

Link.

Posted by Frank at 05:00 PM | Comments (0)

Arizona man lifts car off injured teen

Tom Boyle of Tucson couldn't believe what he was seeing: A boy hit by a car, then pinned underneath it. "I was just like, 'Oh my God.' You think things like that only happen in movies," he later told the Arizona Daily Star.

Boyle took action. He lifted the Chevrolet Camaro up high enough so that the driver could pull 18-year-old Kyle Holtrust away. Then Boyle held the teen until help arrived. Holtrust suffered head and leg injuries. He's expected to recover, the Daily Star reports.

Link.

Posted by Frank at 04:58 PM | Comments (0)

Prince Harry's alleged driving spurs fear

BOVINGTON, England -- Prince Harry's alleged driving is causing concern at his British Army base in Bovington, Dorset, the Sun reports.

Much of the anxious complaints have come from mothers on the base who fear for their children's safety, the newspaper said. Parents have expressed concern about how Harry often allegedly drives his sporty black Audi A3 coupe well over the speed limit.

Mother-of-two Sandra McGhee, who works at the base, told the Sun: "He drives around the barracks like a maniac. There are a lot of children around here who are worried for their safety."

Link.

Posted by Frank at 04:56 PM | Comments (0)

Mel Gibson charged with DUI, blames Jews

Not only did Mel Gibson get arrested for DUI this weekend, he also apparently blamed the Jews for his arrest.

The actor has since publicly apologized for behaving like a rich, drunken asshole, and for making anti-Semitic remarks during his arrest.

But that doesn't mean the Jews weren't behind it.

Because apparently, they make all the tequila in Mexico.

Link.

Posted by Frank at 04:35 PM | Comments (0)

Elderly man won't be charged for crashing Starbucks patio

85 year old deserves a medal

Ted Kawashima, 85, probably mistook the gas pedal for the brake when he crashed onto a Starbucks patio Friday night, and will not be charged with a crime.

Police have not determined whether he simply made a mistake, is too old to drive or simply hates latte-drinking yuppies.

Link.

Posted by Frank at 04:32 PM | Comments (0)

San Diego employees won't drive Honda FCX

The star of Chula Vista's auto pool is a high-tech wonder that never needs gasoline. The 2005 Honda FCX runs on hydrogen, one of the most plentiful elements on earth.

Sounds like a dream. But finding city employees to pilot the vehicle has been a nightmare.

“It's been a challenge to keep people driving it,” said Jack Dickens, the city's fleet manager. “They are intimidated by the cost.”

Manufactured in small batches, these experimental cars are painstakingly engineered and stuffed with costly gizmos. This gives the little FCX a big price tag: $1 million.

“I try not to drive it just because of the price,” said Claire Gomez, a fiscal office specialist for the city. “I don't want to be the one to crash it.”

Link.

Posted by Frank at 04:28 PM | Comments (0)

Ford putting 600,000 Fusion toys in cereal boxes

Ford plans to put 600,000 toy Fusion Hot Wheels cars into Kellogg Co. cereal boxes starting Sunday.

The boxes will be distributed through Target Corp.'s stores nationwide. Fusion photos will appear on each box, the nation's second-largest automaker said.

The Fusion toys will be inserted in boxes of Froot Loops, Apple Jacks, Frosted Flakes and Cocoa Krispies. Ford said one red model with the Target logo will be among them, and whoever gets that box will win a real Fusion.

Continued promotion of the Fusion, one of Ford's better-selling models, is a priority for Mark Fields, Ford's president of the Americas. In a recent interview, he said Ford used to roll out a vehicle, then stop promoting it.

"We used to do the launch and abandon, which means advertise it for three or four months and then move onto the next product," he said.

"In the case of the Fusion, it's a new nameplate. We need to make sure we continually have the right care and feeding of that nameplate so that the awareness builds over time," Fields said.

Posted by Frank at 04:26 PM | Comments (0)

Hyundai Alabama plant works to build tolerance

Hyundai Motor Manufacturing Alabama is on a mission to help break down cultural barriers.

The automotive plant has hired a diversity expert, Martin Creagh of Atlanta, to train its employees as well as educators from counties throughout central Alabama. The educators, in turn, will foster tolerance in their students.

A diverse community, such as Montgomery, becomes an even better place to live when its residents truly accept each other, according to Hyundai's top local official.

"We are very concerned that this is the community in which our team members live and they shop and their children go to school," said Keith Duckworth, deputy president and chief administrative officer of HMMA.

Link.

Posted by Frank at 04:23 PM | Comments (0)

Saleen store open in Orange County

Shopping at 200 MPH - Saleen Style!

A New Era in Automotive Retailing Roars In!

From the high-performance specialty automotive manufacturer, Saleen (www.saleen.com), now comes, THE SALEEN STORE!

Opening today, in the Irvine Spectrum, Orange County, California, is The Saleen Store. Saleen has created a unique shopping experience that will undoubtedly set a new standard in the automotive and the retail industry. The Saleen Store is so different that it has created a buzz, and that buzz has traveled almost as fast as the world's fastest production car, the Saleen S7.

Extreme Experience

"Anything with the Saleen name attached to it has to exceed our uncompromising standards." Founder & CEO of Saleen, Steve Saleen states, The Saleen Store is a total brand experience -- whether it's through our legendary vehicles, aftermarket performance parts or hot new apparel, we guarantee a unique shopping experience."

"We have split our store in half, covering lifestyle and the technical performance side. On the lifestyle side, you'll find a unique Saleen-branded performance automotive clothing line, posters and memorabilia. As for the technical side, we'll have people and interactive displays that can answer practically any question one might have about automobile performance," says Steve Saleen.

For car enthusiasts who have followed Steve Saleen and his Saleen Mustangs for over two decades it is not surprising that on one side of the store they are literally standing in the middle of a Saleen Extreme Mustang. Newcomers will see a vehicle dissected down the middle and will only emphasize the fact that The Saleen Store is truly one of a kind. There is an immediate realization that Saleen is passionate about its performance vehicles by exposing every detail of the Saleen Extreme, from the engine, drivetrain, to the suspension -- viewers will see the technology that goes into the manufacturing an Extreme Saleen Mustang that produces 550 hp and 500 ft-lb. of torque.

On Display & Seamless Selection Service

Adding to the definitive drama of The Saleen Store are the cars currently on display:

* The 435 hp Supercharged Saleen Mustang

* The American Supercar, the 750 hp Saleen S7

Knowledgeable Saleen personnel are ready to talk about the innovations, technology, and performance figures of all Saleen models. Discovery test drives will be available.

The Saleen Store can help to arrange vehicle purchasing, financing, administering trade-in assessments, as well as provide buyers with genuine Saleen Speedlab Aftermarket Parts sales and installation. Guests considering purchasing a new Saleen will find it easy to do so with The Saleen Store's zip-code-based referral service. This seamless referral service originates at The Saleen Store and concludes at the guest's nearest Saleen Certified Dealership.

Feel the Excitement

"Our guests can also experience the exhilaration of driving a Saleen S7 when they use our in-store race simulators. We have two state-of-the-art driving simulators, on which a Saleen S7 can race on some of the world's famous racetracks," says Steve Saleen.

"It's a remarkable simulation that gives you a lot of feedback, so you feel every bump of the track, and the sensation of going up and down hills. You can program the same specs as a real Saleen S7R race car -- from the tire pressure to the percent of slip between the left and right tires."

If that is not enough, The Saleen Store has a Saleen N2O Bar. For people, menu items range from ice cream, water, soda, Red Bull and oxygen. For their cars, nitrous oxide and hydrogen are available. The store is sure to encompass a full-range, high-octane ambience for everyone.

Saleen Style Now A Fashion Statement

Visitors to The Saleen Store will have the opportunity to choose from the Saleen fashion collection. The current Saleen apparel line celebrates exceptional investment, exotic design, and exclusive ownership -- the same attributes that are the same uncompromising standard in every Saleen vehicle. The Saleen line includes everything from hats, to leather jackets, to driving shoes, and beyond. Also available are Saleen-branded watches, pens, and other fine gifts.

Saleen - Born of Racing

Steve Saleen's high-performance history delves beyond the first Saleen Mustangs that went on sale in 1984. As a race car driver, Steve launched his racing career in 1969, where he competed in his first time trial. He then proceeded to win the first race he entered in 1970, and then moved to a professional racing career from the 1970's through the 1980's and 1990's ranging from the Formula Super Vee, to the Formula Atlantic, and later to sports cars, truck and Indy car series.

Based on his racing and manufacturing successes, Steve catapulted the company to new heights by entering the luxury supercar niche in 2000 with the Saleen S7, at the famous Pebble Beach Concours de Elegance in Monterey, California. By the following year in 2001, the race version was introduced -- the S7R, and was quick to dominate racetracks around the world during its inaugural season. The Saleen S7 went on to win four Drivers' Championships in four different series -- American LeMans, European LeMans, Grand Am and Spanish GT! Inside The Saleen Store, Born of Racing is a historical graphic tribute to all things that began and continue Saleen.

Posted by Frank at 04:17 PM | Comments (0)

U.S. carmakers brace for drop in July sales

High gas prices driving buyers toward more fuel-efficient Asian models

DETROIT - U.S. automakers are expected to register a dramatic decline in July vehicle sales compared with a year ago when heavy discounts stoked near-record sales. At the same time, high gas prices are driving many buyers toward more fuel-efficient models, an area where Asian manufacturers still dominate.

New vehicle sales are expected to come in at about 1.54 million units, a 15 percent decrease from July 2005.

Link.

Posted by Frank at 04:15 PM | Comments (0)

Hyundai Brand Value Rises

BusinessWeek Calls Brand 'Big Winner'

* Jumps nine positions in Best Global Brands survey by BusinessWeek/Interbrand

* Biggest increase of automakers

Hyundai Motor Co. has emerged as one of the world's leading brands ranking 75th overall, according to the 2006 Best Global Brands survey jointly conducted by Interbrand, a leading consultancy in branding and BusinessWeek, the New York-based global media organization.

The 17 percent increase since last year in the value of the Hyundai brand earned the Korean automaker the title of fastest growing automotive brand and a place among the top five biggest gainers in brand value, causing the magazine to label Hyundai one of its "Big Winners". Last year, in its debut appearance on the Best Global Brands list, Hyundai ranked 84th.

With a brand value estimated at $4.1 billion, the power of the Hyundai brand on a global basis now surpasses several competitors.

"This survey tells us what many people already know: That Hyundai is a fast-rising star," said Hyundai's Vice President for brand strategy, Brandon Yea. "Our brand management is supported by continuous improvement in the quality of our products," he added.

Public perceptions of the Hyundai brand have been transformed as a result of dramatic improvements in the quality of Hyundai vehicles. In turn, this has fueled a steady increase in sales and confidence in the brand among both customers and dealers.

Hyundai's pursuit of a better balance between quantitative and qualitative growth has benefited from the company's brand management. Brand management issues now influence decision-making in styling, marketing and communications as well as at the retail and after-sales service levels.

Posted by Frank at 04:14 PM | Comments (0)

8 year old takes driving test, uncle goes to jail

William Diaz-Perez, 27, of North Lebanon Township, let his 8-year-old nephew drive on a course used for giving the Pennsylavania driver's test, and he is now in jail.

According to AP, he let the boy drive a Chevrolet Blazer on the course in South Lebanon Township on a Sunday afternoon in February. Someone who was practicing there saw the child driving and called police, according to court records.

Diaz-Perez pleaded guilty Wednesday and was sentenced to 1 to 3 years in prison on charges of endangering the welfare of a child and recklessly endangering another person. He also was fined $225 for letting an unlicensed person drive his vehicle and driving without a license.

Link.

Posted by Frank at 04:10 PM | Comments (0)

July 27, 2006

Vehicle leasing: the ten most requested models

Based on over one million information requests, Leasecompare.com has compiled a list of the ten most researched models from their customers, for the first half of 2006:

1. BMW 325
2. Chevrolet Corvette
3. Honda Accord
4. BMW 330
5. Honda Civic
6. Toyota Camry
7. Infiniti G35
8. Land Rover Range Rover Sport
9. Acura TL
10. Honda Odyssey

Thanks to the high price of fuel, the Honda Civic continues to move up in the rankings while sport utilities have virtually dropped off the Top 10 lists. The new re-designed Toyota Camry makes its debut on the new list along with the ever popular Honda Odyssey minivan. The only domestic model represented was the Chevrolet Corvette and it holds second place on both lists.

"Many people are dumping their gas-guzzling SUVs right now causing market prices to drop," says Tarry Shebesta, President of ACS and a certified lease consultant. "In volatile market conditions, leasing makes a lot of sense. With a lease, you don't have to worry about market fluctuations because the lease-end value on which the lease is based is locked in. At the end of a lease, you just turn your vehicle back in. You don't have to worry about finding a buyer in an adverse market cycle."

Posted by Frank at 06:52 PM | Comments (0)

Exxon Mobil earns $1,318 a second

Profits at Exxon Mobil surged 36 percent to a near record $10.4 billion in the second quarter as surging oil prices helped the world's largest publicly traded company soundly beat Wall Street forecasts.

The company's profit - which amounts to a cool $1,318 a second - is the second biggest ever reported by a U.S. company, behind only the $10.7 billion Exxon itself earned in the fourth quarter of 2005.

The earnings equaled $1.72 a share, topping the $1.64 a share analysts had forecast on average, according to First Call. Total revenue in the quarter was just a bit more than $99 billion.

The $1,318 a second would buy enough gasoline, even at the current $3 a gallon national average, to drive a Hummer H3 between Los Angeles and New York three times.

Link.

Posted by Frank at 06:50 PM | Comments (0)

Acura announces 2007 Acura RDX pricing

Making its debut at Acura dealerships on August 10, the 2007 RDX will have a manufacturer's suggested retail price of $32,995. The performance oriented RDX is poised to bring a new level of driving excitement and enjoyment to consumers seeking sports sedan performance in the growing entry premium SUV segment.

Featuring Acura's first-ever turbocharged and intercooled engine coupled with patented Super Handling All-Wheel Drive, the RDX blends the best in responsiveness, control and efficiency. The RDX is equipped with a 2.3-liter DOHC 16-valve in-line four cylinder engine with i-VTEC valve control that produces 240 horsepower. By adding an innovative variable flow turbocharger, an exceptionally broad powerband with virtually no turbo lag is produced while providing an EPA estimated city/highway fuel economy rating of 19/23 miles per gallon.

"The 2007 RDX illustrates Acura's passion for developing vehicles that can deliver the ultimate in performance, technology, safety and fuel efficiency," said Dick Colliver, executive vice president sales. "For drivers that want the utility of an SUV but demand a sporty driving experience, the RDX truly delivers."

In addition to an exhilarating driving experience, the RDX offers a comprehensive list of standard electronic and convenience features that serve to greatly enhance the ownership experience. The RDX is equipped with a dual-zone automatic climate control system, a 360-watt, 7-speaker Acura Premium Sound System with a multi-format 6-disc changer, XM(R) Satellite Radio and a convenient MP3/auxiliary input jack for connecting popular portable audio devices such as an iPod(R).

The RDX's inherent performance and technology compliments its state of the art safety features. An Advanced Compatibility Engineering(TM) (ACE(TM)) body structure helps protect passengers by distributing collision loads through the body structure, leaving the passenger cabin more intact for improved occupant protection while also making the RDX more compatible with smaller vehicles in the event of a vehicle-to-vehicle frontal collision. Finally, a specially engineered hood and other components help reduce the chances of pedestrian injury in the event of a collision with the vehicle. Inside the RDX, a full complement of passive safety features are found, such as the latest generation of dual-stage, dual-threshold airbags for the driver and front passenger, side airbags for the driver and front passenger and side curtain airbags with a rollover sensor for all outboard occupants.

While the RDX is generously equipped right from the start, it is also available with an optional Technology Package. Priced at $36,495, the RDX with Technology Package enhances the driving experience by adding a 10-speaker, 410-watt, Acura/ELS Surround(R) Premium Sound System designed by legendary recording engineer Elliot Scheiner to create an unmatched listening experience. In addition, the Technology Package also includes several visual and audio communications features such as the Acura Navigation System with Voice Recognition(TM) and rearview camera, the HandsFreeLink(TM) wireless telephone interface, and the AcuraLink(TM) Satellite Communication System with Real Time Traffic.

Posted by Frank at 03:42 PM | Comments (0)

The 2007 Acura RDX SUV

The sport-luxury SUV marketplace is in an exciting state of evolution. With the arrival of Acura's new RDX 5-passenger Entry Premium SUV, this emerging market segment gets a decidedly "connected" spin.

Not only does this all-new SUV combine the immediate response of Acura's first-ever turbocharged engine and the agile control of Super Handling All-Wheel Drive, the RDX puts state-of-the-art communications, navigation and audio entertainment at the driver's fingertips. And the RDX delivers it all in keeping with Acura's long-established tradition of respect for crisp, contemporary styling and simple, intuitive operation that adds to the driving experience.

"The all-new RDX is an exciting entry to the Acura light truck lineup for 2007", said Dick Colliver, vice president sales, "The RDX's innovative powertrain coupled with SH-AWD provides this SUV with excellent fuel economy and outstanding performance."

The RDX is aimed at high-energy urbanites that spend the workweek in the confines of the city, and then decompress on the weekends by getting away from it all. Regardless of where they go, these drivers expect the ultimate in responsiveness, control and adaptability. In the RDX, they get it.

Built on a new global light truck platform, the RDX concept was initiated in California and then developed in Japan. Besides featuring precedent-setting engineering features including Acura's first turbocharged and intercooled engine and the first adaptation of a SH-AWD(TM) system to an SUV, the RDX also offers Acura's first standard 18-inch wheels and tires.

True to form for Acura, the RDX incorporates a class-leading array of sophisticated electronic technologies that are seamlessly integrated to keep its passengers informed, entertained and in touch. The RDX also introduces new safety technologies based on the fundamentals of Acura's "Safety Through Innovation" initiative.

As Acura's first Entry Premium SUV, the RDX was the focal point of the development of a special powertrain that would blend 4-cylinder efficiency and 6-cylinder power. The ideal solution came in the form of an innovative new Variable Flow Turbo (VFT) that delivers an unusually broad powerband with little or no lag in throttle response. The RDX is equipped with an all new 2.3-liter DOHC 16-valve in-line four-cylinder engine with i-VTEC valve control that combines Variable Valve Timing and Lift Electronic Control (VTEC) with Variable Timing Control (VTC). With the Variable Flow Turbo working in concert with i-VTEC, the RDX delivers strong power and torque, excellent fuel economy and very low emissions.

Rated output for the RDX engine is 240 horsepower SAE net* at 6000 rpm. In terms of torque, the RDX has the highest output of any engine in the Acura lineup, with 260 lbs.-ft. of torque SAE net* at 4500 rpm. The RDX is expected to return an EPA-estimated 19/24** City/Highway mileage, while meeting strict CARB LEV-2 ULEV and EPA Tier-2 Bin-5 emissions standards.

A 5-speed automatic transmission with Sequential SportShift is standard. The electronically controlled drive-by-wire throttle and transmission work together to execute shifts, resulting in exceptionally quick and smooth gear changes. The transmission can function as a conventional automatic transmission or, at the driver's option, can be shifted manually via steering-wheel-mounted paddles.

SH-AWD(TM) is standard in the RDX to maximize available traction while improving handling balance and responsiveness. SH-AWD(TM) is Acura's patented all-wheel drive system that distributes the optimum amount of torque not only between the front and rear axles but also between the left and right rear wheels.

The system's direct yaw control helps reduce understeer to enhance steering accuracy and add to total cornering power. Responsive handling is further aided by fully independent front and rear suspensions.

The MacPherson strut front and trailing arm-type double wishbone rear systems are tuned for compliant control, and assisted with front and rear anti-roll bars for flatter cornering. Standard Vehicle Stability Assist (VSA(R)) with traction control further enhances controllability and grip.

The RDX exterior styling further emphasizes the SUV's sporty athleticism. It has a taut, muscular presence with standard 18-inch wheels and tires that work together with large wheel arches, aggressively raked body sides, a steeply raked windscreen and a short rear overhang. A unique rear hatch, finished with a replaceable panel to reduce the cost of accident repair, allows the rear of the body to smoothly transition to the rear bumper. This permits a more custom look and also eases the act of loading and unloading cargo.

Inside the RDX, the front-seats feature a high "eye point" that provides a confident field of view. The 3-passenger rear seat has a 60/40 split-folding capability and, when folded flat, significantly expands the load area and increases the cargo volume to 60.6 cubic feet of storage. There are multiple interior storage compartments positioned throughout the interior, including a large (and lockable) dual-level center console located conveniently between the front seats that can securely accommodate a briefcase.

The RDX features an array of electronic features that set it apart from the competition. These include a dual-zone automatic climate control system, a Multi-Information Display (MID), and LED backlit gauges with progressive illumination. Also standard is an impressive 360-watt 7-speaker Acura Premium Sound System with a multi-format 6-disc changer, AM/FM tuner, XM(R) Satellite Radio, and the convenience of an MP3/auxiliary input jack for easily connecting audio devices such as an iPod.

Just one optional package is offered on the RDX. The Technology Package heightens the RDX's appeal to technology-savvy customers with a range of advanced features. The centerpiece is a 10-speaker Acura/ELS Surround(TM) Premium Sound System designed by legendary recording engineer Elliott Scheiner. When playing DVD-Audio discs (DVD-A), this advanced 410-watt system delivers eight discreet audio channels (instead of the usual two) to create an uncannily accurate listening experience.

With its multi-format 6-disc DVD-A changer, AM/FM tuner and XM(R) Satellite Radio, the system is as versatile as it is powerful.

The Technology Package also includes several information and communications features such as HandsFreeLink(TM) and Acura Navigation system. HandsFreeLink is a wireless telephone interface that is designed to work with many Bluetooth-enabled mobile phones (sold separately).

In addition, the AcuraLink(TM) Satellite Communication System with Real Time Traffic allows for 2-way communication between Acura and the vehicle, providing customers with the latest information specific to their vehicle.

The Acura Navigation System with Voice Recognition(TM) can display up-to-the-minute traffic information including flow, accident, construction and weather conditions on freeways in 31 major metro areas (where available). When the transmission is placed in reverse, the Navigation screen displays the image from a rearview camera to make parking easier. In addition, the AcuraLink(TM) Satellite Communication System with Real Time Traffic allows for 2-way communication between Acura and the vehicle, providing customers with the latest information specific to their vehicle.

Technological leadership also extends to safety engineering. The RDX's Advanced Compatibility Engineering(TM) (ACE(TM)) body structure substantially contributes to passenger safety. ACE(TM) distributes collision loads through the body structure, leaving the passenger cabin more intact for improved occupant protection. Specially designed frame members make the RDX more compatible with smaller vehicles in the event of a vehicle-to-vehicle frontal collision. Likewise, a specially engineered hood and other components help reduce the chances of pedestrian injury in the event of a collision with the vehicle.

Inside the RDX is a full complement of passive safety features. Key technologies include the latest generation of dual-stage, dual-threshold airbags for the driver and front passenger, plus side airbags for the driver and front passenger and side curtain airbags with a rollover sensor for all outboard occupants. Child-seat mounting systems, LATCH (Lower Anchors and Tethers for Children), allow the quick and secure installation of a child seats.

The RDX will be assembled at Honda of America's factory in Marysville, Ohio, on the same line as the Acura TL sedan. It is the first Acura light truck to come from the facility.

Like all Acura models, the 2007 RDX is covered by a comprehensive 4-year/50,000 mile bumper-to-bumper limited warranty and a 6-year/70,000 miles powertrain limited warranty. Additional ownership benefits include Acura Total Luxury Care (TLC), which provides free 24-hour roadside assistance, concierge service and trip routing.

Posted by Frank at 03:38 PM | Comments (0)

Mitsubishi releases 2007 Galant pricing

The new Galant Ralliart spearheads the restyled Galant midsize sedan line for 2007. Powered by a MIVEC-enhanced 258-hp 3.8-liter V-6 engine and equipped with sport suspension, 18-inch alloy wheels and exclusive exterior styling and interior features, Galant Ralliart competes in the growing performance sedan segment. One of the most powerful import brand sport sedans in its segment, the 2007 Galant Ralliart can accelerate from zero-to-60 mph in about seven seconds.

All Galant models get an updated, sophisticated new look for 2007 with new front and rear bumper fascias, a new grille with chrome surround. The Galant Ralliart is distinguished by a unique front aero bumper, sport mesh grille projector-style ellipsoid headlamps, two-tone bumpers and color-keyed side air dams.

Prices for the four Galant trim levels are as follows:
Galant DE 4-Door -- $ 19,899.00
Galant ES 4-Door -- $ 20,999.00
Galant GTS-V6 4-Door -- $ 24,999.00
Galant Ralliart-V6 4-Door -- $ 26,999.00

Galant interior design and materials have been enhanced, and ride and handling refined to provide greater comfort and a more engaging driving experience. All Galant models gain standard side curtain air bags for 2007.

In addition to the new Ralliart, Galant offers three other trim levels for 2007: the DE and ES models are powered by a MIVEC-enhanced 160-hp 2.4-liter four-cylinder engine mated to a four-speed automatic transmission with Sportronic(R) to allow manual gearshift control. MIVEC (Mitsubishi Innovative Valve Timing Electronic Control system) valve timing and lift technology helps optimize engine efficiency and power across a broad engine speed range. The GTS steps up to a 230-hp 3.8-liter V-6. Both the GTS and Ralliart V-6 engines are teamed with a new five-speed automatic transmission with Sportronic(TM).

Galant Ralliart is equipped with standard perforated leather-trimmed seating surfaces, heated front seats, automatic climate control system, power glass sunroof and Homelink(TM) transmitter with auto dimming rear view mirror. Aluminum pedals and Micro-delta print accent panels further distinguish the interior.

The Galant Ralliart introduces the first factory-installed Rockford Acoustic Design(TM) premium audio system, with AM/FM/CD/MP3 playback capability, 6-disc in-dash CD changer, a linear 8-channel amplifier producing 360 watts continuous at less than 0.02% THD, eight speakers in six locations, and Digital Signal Processing. This audio system is also available for the ES and GTS. A SIRIUS(TM) satellite radio package with six months' free subscription is standard for Ralliart and available for the ES and GTS. The GTS and Ralliart also offer a new DVD navigation system with 7-inch touch screen. Without the optional navigation system, the Ralliart features a standard 4.9-inch color LCD display with compass and trip computer.

Posted by Frank at 03:29 PM | Comments (0)

Tempura-fueled racer to run Dakar Rally

OSAKA -- Entering possibly the world's toughest car rally powered by used tempura oil may seem like folly, but that is exactly what former Formula One driver Ukyo Katayama plans to do. And the good news is that his efforts may help the environment.

Katayama, 43, plans to enter the Dakar rally next January with a diesel car powered by biodiesel fuel (BDF) produced by refining used tempura oil.

The oil will be made into fuel after being specially processed with chemicals by Revo International Co., a BDF manufacturer in Kyoto's Fushimi Ward.

"I would like to draw attention to the fact that we need to protect the environment," Katayama said. "We can help do that by using an eco-friendly fuel made in Kyoto, the city known as the birthplace of the Kyoto Protocol aimed at curbing global warming."

The Dakar rally, often called the Paris-Dakar rally because it used to start in Paris, is one of the most demanding car races in the world.

Link.

Posted by Frank at 03:16 PM | Comments (0)

Mapping function for eBay Motors

Now people can locate hard to find muscle cars, classic cars, antique cars and project vehicles fast using MotorMapUSA.com, the mappified view of eBay Motors -- a Google map + eBay Mashup that displays all car and truck locations on a map.

If people want to buy a new car they go to their local dealer. But, if people want to locate a hard to find car or truck, as close as possible to their home, they go to eBay via www.MotorMapUSA.com.

Scarcity is the reason buyers turn to eBay.
Ordinary vehicles are readily available locally, but to locate a specific rare auto by make and model people need to look further afield. In fact, they really need a map to find what they are looking for faster.

If locating a special rare auto was as simple a going to a local used car lot and driving one home it would not be very rare and also not very much fun.

But discovering the same car, after weeks of searching, just a few miles down the road or even hundreds of miles away is much more fun because of the thrill of the chase.

The location of a special car is the missing piece of critical information that is necessary before a buyer can seriously consider the purchase. Where an auto is located can significantly affect the buyer’s final delivered cost. All things being equal, a buyer will opt to purchase a car as close to their home as possible. Thus they will save both time and money.

Locating this type of special vehicle on a map is the specialty of www.MotorMapUSA.com, an eBay Affiliate. eBay Motors specializes in unique, rare and hard to find cars and MotorMapUSA.com specializes in locating those cars for serious automotive enthusiasts, collectors and re-builders and displaying all the vehicles for sale on a map.

The map makes the difference.
With a map as a guide, people can easily start their search of eBay Motors close to home and widen it as required. Locating a car on a map also instantly reveals all sorts of additional information to expert buyers. Seeing the location of an auto on the map enables people to visualize it and makes it more real. It is no longer just an entry in eBay’s giant data base but it actually exists and you know where it is located.

Every experienced auto buyer understands that Southern cars and trucks potentially have less salt-induced rust. They also know that luxury autos are found mostly in affluent locations.

Every auto fan dreams of locating their favorite old low mileage vehicle in the veritable “barn” in some out of the way rural location. Amazingly, it still happens almost every day, but you have to be vigilant to locate these opportunities. Odds are that a favorite collectible auto won’t be found in your locality but miles away and probably in another state. Thus, most eBay buyers cross state lines more than half the time to make their purchases, so a map showing the location is critical to the serious auto collector.

The closer the vehicle, the cheaper the deal. It’s easier to drive 25 miles to inspect a potential purchase than to fly 600 miles and stay overnight. The cost of inspecting and transporting the vehicle home is also a consideration. Vehicle inspection, travel, and transportation expenses are in addition to the purchase price and in some cases, can increase the final delivered cost significantly.

If you are a serious auto collector or just hunting for the body of a new rat rod, you can find it faster on www.MotorMapUSA.com.

Posted by Frank at 03:12 PM | Comments (0)

Trade advertising on your car for free gas

A company called FreeGasHelp.com is offering gas cards in exchange for putting advertising on your vehicle. You have to drive a thousand miles a month or more and be willing to look like you're always delivering pizzas.

Some of the dollar for ad schemes include:

Truck Rear Tail Gate Magnet 12”x 36” -- $25.00
Rear Window Decal Advertisement -- $50.00
License Plate Frames Advertisement -- $5.00
Hub Cap Advertisements -- $30.00
Front Hood Magnet Advertisement -- $30.00

Posted by Frank at 03:05 PM | Comments (0)

Ford uses array of sponsorships, alliances and celebs to connect with the public

When country music star Toby Keith performs at a Ford-sponsored concert, it is one aspect of a multi-faceted marketing strategy designed to zero in on customers who are most likely to buy Ford F-Series trucks.

"When we look at our trucks, we've got a couple of things that align us with our truck customers, and country music is one of them," said Marty Collins, executive director of Marketing for Ford, Lincoln and Mercury divisions. "So we look to align ourselves with people who are going to give us access to that audience. And Toby's a natural."

Ford’s aggressive marketing approach includes increasingly meaningful events and communications -- beyond mass market ads and hanging banners at events -- that meet customers where they live, work and play.

This closer customer connection is a key component of the Way Forward plan, which calls for more customer-focused, brand-themed decision-making across the company. According to Collins, not only does it increase brand and product awareness, but it generates more "hand-raiser" data – information customers provide when they request Ford product information.

"We've recognized that the brand is going to be much more laser-focused, which means that our marketing has to be much more laser-focused," said Collins. "That goes for how we package a vehicle, how we present a vehicle and how we bring it to market."

"It's a rifle approach," said Dr. Michael Bernacchi, professor of marketing at the University of Detroit Mercy College of Business. "It's a very targeted approach, and it really means winding up with the sale. That's what it's all about."

According to Crystal Greene, coordinator, Sponsorships and Alliances, it's all about connecting with customers that the company may not reach otherwise.

"Traditional advertising is getting cluttered, and you have to find new ways of reaching people," she said. "We’re getting to an audience where their passion lies."

In the case of Toby Keith, Ford integrates its products and messages into his concerts at an unprecedented level. At the beginning of each concert, Keith stars in a Ford-produced video in which he pulls off amazing feats with F-Series trucks. This dramatic pre-concert production will be taken to the next level when his upcoming concert series – the "Hookin' Up and 'Hangin' Out Tour" – kicks off on Aug. 11 in Cleveland.

"Ford has helped us take our concert experience to a whole new level. Each year, we do something bigger than the year before, and the audience eats it up," said Keith. "It's challenging to keep outdoing ourselves each year, and I can't wait for everyone to see what we have in store this year. I'll give you a hint … audience participation."

Greene says Keith is an ideal choice to help Ford reach out to potential truck buyers because he exemplifies "bold moves."

"He's always the guy with the edgy video and the catchy song that basically gives an example of everyday American life taken to the next level," she said.

The same applies to "American Idol" winner Kelly Clarkson, says Greene. She was chosen to sing the "Go" song for Ford's Bold Moves campaign, and the company is sponsoring her current "Addicted" summer concert tour.

"She's America's sweetheart, but she just came out with an album with an unexpected rock feel to it," said Greene, who added that the people who attend Clarkson’s concert can peruse a Ford Fusion and Mustang. "But she's still clean cut and all-American."

In addition to sponsoring performing artists, Ford is aligned with a number of events throughout the country, such as Monster Jam, Ironman Triathlons and Professional Bull Riders. The company also sponsors the Ford Experience Tour -- a mobile marketing initiative that travels to some of the larger festivals around the country and features vehicle displays and interactive games. A recent stop at the Taste of Chicago attracted 16,000 registrants.

"Event marketing 20 years ago would cause somebody to scratch their head," said Bernacchi. "Today, because we know that advertising has its limitations, we seek these opportunities to connect with consumers where these consumers are."

"It's all done to get people interested in Ford and ultimately get them to purchase the product," said Greene.

Research shows that Ford's efforts are paying off.

Ford has been sponsoring Race for the Cure®, a series of events which raise money for the Susan G. Komen Breast Cancer Foundation, for the past 12 years. In a recent survey following the event, people were asked if their opinion about Ford had changed.

"Sixty-two percent of the people questioned said that they had an improved opinion about Ford as a result of the company's sponsorship of the event," said Greene, who noted that the norm for all Ford events is 41 percent. "So, knowing that Ford was involved, it resulted in almost a 20 percent lift because we were involved in something that people really cared about."

Tracking metrics is a key component of sponsorships and alliances. Greene says Ford evaluates the results for each and every marketing activity.

Greene says they also measure "hand-raisers."

"If someone goes to www.addictedtokelly.com, and they want to learn more about Ford, we capture that information," said Greene. "And if three months down the road they buy a Ford, we can track that information as well."

"I can't tell if somebody who just saw our ad on TV bought a vehicle for that reason, because I really don't know who saw the ad," said Collins. "But I do know who went to a Toby Keith concert. I do know who clicked on a digital promotion we did online, and I can do a sales match against those names."

Posted by Frank at 02:27 PM | Comments (0)

Tom LaSorda's rein extended at Chrysler Group

Tom LaSorda, the first American to run Chrysler since the German takeover by Daimler, has been given a five-year contract extension.

His current contract expires April 30, 2007, with the new one extended to April 30, 2012.

LaSorda has been a Member of the DaimlerChrysler Board of Management since May 1, 2004.

Posted by Frank at 02:19 PM | Comments (0)

New Dodge Challenger shadows concept version

ROYAL OAK -- The Dodge Challenger that hits the road in 2008 will be nearly identical to the concept pony car that wowed crowds this year at the Detroit auto show, Chrysler officials said Wednesday.

"You're not going to be able to tell the difference," said Tom Tremont, Chrysler's vice president and top designer. "We're going to keep the Challenger as close as we can to the concept."

Creating a production version of the Challenger will be easier for the automaker than casting some more elaborate concept vehicle into a production mold.

Link.

Posted by Frank at 02:13 PM | Comments (0)

Small cars help Honda profits soar

High-mileage Civic and Fit boost U.S. sales, contributing to a nearly 30% earnings increase.

TOKYO -- First-quarter profit at Honda soared nearly 30 percent as a solid reputation for mileage lifted sales in the U.S., a critical region that makes up half of the Japanese automaker's vehicle sales.

With U.S. gas prices hovering at around $3 a gallon, Americans were snatching up Honda's small car models like the Civic and Fit, boosting Honda's North American sales by nearly 9 percent to 456,000 vehicles for the quarter from the same period a year earlier.

Link.

Posted by Frank at 02:11 PM | Comments (0)

Acura TL going on sale in China

Acura TL Becomes First U.S. Model Exported to China by Japanese Luxury Nameplate

Number One Acura Seller Goes On-sale in September

Acura took a major step forward in its global plans with the export of the first U.S.-made Acura vehicle to China, the company announced today.

Scheduled to go on-sale beginning in September at newly constructed Acura dealerships in key metropolitan areas of China, the first shipment of TL performance luxury sedans was off-loaded at the port of Shanghai earlier this week. Designed, developed and assembled in the United States, the sporty TL is the number one selling Acura model in the U.S., and will be sold alongside the top-of-the-line RL luxury sedan.

"We are excited about Acura's expansion to China this year and look forward to launching the brand in Japan in 2008," said John Mendel, senior vice president automobile operations. "China is one of the fastest growing markets in the world and we are confident that Acura will be at the forefront of China's luxury automobile market."

Sales of three thousand Acura vehicles are projected during the first twelve months of operation.

The Acura TL is assembled exclusively in the United States in Marysville, Ohio and is also exported to Canada and Mexico.

About Acura in the United States:
Acura celebrated its 20th anniversary in the United States on March 27, 2006 and offers a full line of technologically advanced luxury performance vehicles through a nationwide network of more than 260 dealers throughout the United States. The 2007 Acura lineup features five distinctive models, the RL luxury sedan, the TL performance luxury sedan, the TSX sports sedan, the turbo-charged RDX luxury sport utility vehicle and the award-winning MDX luxury SUV. For more information about Acura vehicles, please visit www.acura.com.

Posted by Frank at 01:53 PM | Comments (0)

New Cadillac DTS ads

These ads for the 2007 Cadillac DTS is part of the “Life. Liberty. And The Pursuit," campaign.

Posted by Frank at 01:50 PM | Comments (0)

New Cadillac STS ads

These ads for the 2007 Cadillac STS is part of the “Life. Liberty. And The Pursuit," campaign.

Posted by Frank at 01:43 PM | Comments (0)

New Cadillac Escalade ad

This ad for the 2007 Cadillac Escalade is part of the “Life. Liberty. And The Pursuit," campaign.

Posted by Frank at 01:37 PM | Comments (0)

Cadillac Introduces New "Life. Liberty. And The Pursuit." Marketing Campaign

Cadillac is dumping the Led Zeppellin themed "break through" ad campaign for one titled, “Life. Liberty. And The Pursuit.”

The idea is to hold on to their core market, the AARP crowd, while attracting young buyers away from Lxus, BMW and Mercedes.

Full press release after the jump.

Detroit - Following one of the most talked-about marketing campaigns in automotive history and four consecutive years of sales growth, Cadillac is introducing a new marketing campaign that aims to reignite America’s love affair with the brand.

The new campaign carries the theme “Life. Liberty. And The Pursuit.” It showcases Cadillac’s relevancy to today’s luxury consumers and supports the next generation of Cadillac’s ongoing product renaissance. The new advertising will launch in early August and continue to roll-out throughout the rest of the year.

“Our Break Through campaign focused primarily on our all-new portfolio of dramatically styled, high-performance, luxury Cadillac vehicles,” said Cadillac General Manager, Jim Taylor. “Our new products and marketing strategies successfully conveyed to consumers that there’s a new Cadillac to consider that replaces their earlier perceptions of the brand.”

“We have raised awareness and achieved good momentum with the Cadillac brand,” said Cadillac Global Marketing Director, Liz Vanzura. “But now it’s time to put a face on the brand and invite more consumers to experience what Cadillac has to offer.”

This new campaign, the first for Cadillac from Modernista! in Boston, is based on extensive consumer research that concluded that “Life. Liberty. And The Pursuit.” best communicates to consumers that Cadillac embodies the best of America, embraces the brand’s rich heritage, yet is forward looking and modern.

“Cadillac was, is, and will always be the American luxury automobile icon and symbol of success,” said Vanzura. “Our new advertising will showcase the brand’s rich heritage in an approach that is fresh and aspirational.”

“What’s great about the brand is that everyone has a Cadillac story to tell. The brand is ingrained within our culture. We’re looking to capture that optimistic, can-do American spirit in our work” said Gary Koepke, Creative Director & Co-founder of Modernista!

Unlike the Break Through campaign that relied solely on Led Zeppelin music and Gary Sinise voice-overs, Cadillac’s new “Life. Liberty. And The Pursuit.” themed campaign will utilize different voices and music for every execution to directly connect with each target consumer group.

The fully-integrated campaign will include creative executions on national broadcast and cable networks (NFL weekend games, Monday Night Football, ABC & CBS College Football, Ryder Cup), premium positions in several core luxury and lifestyle print outlets (Architectural Digest, Conde Nast Traveler, GQ, Vanity Fair, Food & Wine and more) and an array of non-traditional, out-of-home, interactive and nationwide promotional activities.

Posted by Frank at 12:27 PM | Comments (0)

Miss America STOPs to save lives

The STOP Act, which was reintroduced this last year as H.R. 864 on the House side and S. 408 on the Senate side, would give local communities the resources they need to combat underage drinking, expand research on underage drinking, educate adults and parents through a media campaign, and coordinate federal leadership efforts.

The legislation would authorize federal funds to combat underage drinking through four key things:

* Establish a coordinated leadership role for the federal government to combat underage drinking via an interagency coordinating committee that would report to Congress every year
* Authorize a national, adult-oriented media campaign to prevent underage drinking
* Make funds available to communities to combat youth alcohol use
* Fund additional research on underage drinking

To help ensure that Congress understands the importance of this legislation, MADD and Miss America 2006 Jennifer Berry held a congressional briefing on June 28, 2006. There she shared her personal and tragic story about her high school friend that was killed in an underage drinking crash and asked Members of Congress to cosponsor the STOP Act. She also met one on one with every member of the Oklahoma delegation—her home state—during which she asked for support of our mission, specifically for the STOP Act and VOCA funding.

At the briefing, MADD National President Glynn Birch, and MADD Law Enforcement Liason Carl McDonald also spoke at the briefing about the other two areas of MADD’s mission: stopping drunk driving and serving victims of this crime. Senator Frank Lautenberg also spoke about his longtime support of MADD’s mission.

Posted by Frank at 12:24 PM | Comments (0)

Drunk drivers targeted

To deter people from driving drunk and to arrest as many drunk drivers as possible, the National Highway Traffic Safety Administration (NHTSA), the Governors Highway Safety Association (GHSA) and MADD have joined forces for the Labor Day crackdown “Drunk Driving. Over the Limit. Under Arrest.", which will run from Aug. 18 through Sept. 4 and will be supported with an $11 million national television and radio ad buy.

According to NHTSA, a driver typically drives over the illegal alcohol level an average of 88 times before being caught and arrested. Sobriety checkpoints serve as the single most effective enforcement strategy available to reduce these impaired driving incidents. In fact, studies show that highly publicized and frequent sobriety checkpoints can reduce alcohol-related fatal crashes by 18 to24 percent.

Sobriety checkpoints are when law enforcement evaluates drivers for signs of alcohol or drug impairment at certain points on the roadway, who are stopped in a specific sequence such as every other vehicle or every fourth, fifth or sixth vehicle. For the checkpoints, warning signs are displayed for motorists and police must have a reason to believe the driver stopped at a checkpoint has been drinking before a breath test can be conducted.

Saturation patrols are concentrated enforcement efforts that target impaired drivers by observing moving violations such as reckless driving, speeding, aggressive driving, and others. They also, in general, cover a larger geographic area than a sobriety checkpoint.

What makes sobriety checkpoints and saturation patrols so effective is the perceived risk of being caught. If the public is aware the police will be conducting checkpoints, they tend to be much more careful about drinking and driving, designate a sober driver or find alternative transportation. In short, they serve as a valuable and effective deterrent.

And, the public wants checkpoints. According to a 2005 Gallup Survey, nearly 90 percent of Americans support sobriety checkpoints and 80 percent of those asked said they would be discouraged from drinking and driving by sobriety checkpoints.

If you would like to see sobriety checkpoints or saturation patrols in your community, please contact your local law enforcement agency and write your local congressional leaders about the importance of focusing on the drunk driving issue. MADD makes this easy. Please visit http://www.madd.org/ and select the “take action” button or visit www.madd.org/lawenforcement to learn more about issues facing those on the front lines of the drunk driving problem.

Posted by Frank at 12:20 PM | Comments (0)

July 26, 2006

Ford Bold Moves #6: The Future of Fuel, the Future of Ford

With one of the worst fuel efficiency records of any car company, Ford is trying to “go green.” As another oil crisis looms on the horizon, can they turn talk into action?

Posted by Frank at 05:44 PM | Comments (0)

Ford Bold Moves #5: Meet the Press

The moment of truth. After all the buzz and anticipation, the Ford Shelby GT500 gets road tested on the proving grounds by the discriminating press. Will it pass the test?

Posted by Frank at 05:43 PM | Comments (0)

Ford Bold Moves #4: The Build

7/18/2006 10:31:16 AM - In the second of our 3 part Ford Shelby GT500 series, we watch as the assembly team sweats the details to build the first car on the line. Can they pull it off?

Posted by Frank at 05:40 PM | Comments (0)

Ford Bold Moves #3: The Legend of Carroll Shelby

In the first of a 3-part Ford Shelby GT500 series, we see how Ford is bringing high performance back to the muscle car by turning to the man who started it all, Carroll Shelby.

Posted by Frank at 05:39 PM | Comments (0)

Ford Bold Moves #2: Commitment to Design

If Ford wants to turn itself around, they’ll need to build quality vehicles with a focus on fresh design. In the past, Ford has turned to design to save the company – Will it work again?

Posted by Frank at 05:38 PM | Comments (0)

Ford Bold Moves #1: Change or Die

In the first episode of this real-time interactive documentary, we see Ford at a crossroads – a rare glimpse behind the curtain as this iconic American company fights to right its path.

Posted by Frank at 05:36 PM | Comments (0)

Ford Bold Moves Introduction

Survival of the fittest. That's the challenge facing Ford today. "Bold Moves" puts you at the heart of the story, letting you engage, debate, and get involved in what's happening at Ford right now.

Posted by Frank at 04:36 PM | Comments (0)

Tiger Woods To Play In 2006 Buick Open

GRAND BLANC, Mich. – British Open Champion Tiger Woods has officially committed to play in the 2006 Buick Open, scheduled for July 31- Aug. 6 at Warwick Hills Golf & Country Club in Grand Blanc, Mich.

“We are so lucky to have Tiger come off his emotional victory at the British Open to play in Grand Blanc,” said Larry Peck, Buick golf marketing manager. “Tiger generates so much excitement at Warwick Hills and he means so much to the success of the tournament.”

Woods, 30, recently won his 49 th career PGA Tour event when he captured the 2006 British Open. He is the all-time leader in PGA Tour earnings and is ranked number one on the Official World Golf Ranking. Woods will be playing in his fifth consecutive Buick Open and eighth overall. He won the 2002 Buick Open and has finished in the top-five the last three years (T-2 in 2003, T-3 in 2004 and T-2 in 2005).

Previous 2006 Buick Open commitments include Jim Furyk, John Daly, David Toms, Chris DiMarco, Woody Austin, Scott Verplank, Mike Weir, Stephen Ames, Billy Mayfair, Jeff Sluman, Lee Janzen, Kenny Perry, J.B. Holmes, Paul Azinger, J.J. Henry and Carlos Franco.

Defending Champion Vijay Singh has verbally committed to going for a record third consecutive Buick Open title.

The 2006 Buick Open field will compete for a record $4.8 million purse, including the $864,000 first prize and the keys to a 2007 Buick Lucerne.

For Buick Open tickets and information, call 1 (800) 878-OPEN or go to www.buickopen.pgatour.com.

Buick is title-sponsor of three PGA Tour events in 2006: The Buick Invitational in La Jolla, Calif.; the Buick Open; and the Buick Championship in Cromwell, Conn. (June 26-July 2).

Buick has been the official car of the PGA Tour since 1984. Through its title-sponsored PGA Tour events Buick has donated more than $33 million to local charities in its tournament cities since 1982. More than $7.9 million has been donated to the Buick Open charities, including a record $764,000 in 2005.

Posted by Frank at 03:53 PM | Comments (0)

Video: Chevy racing for the masses

This vid shows you the kind of fun you can have at Chevy's Rev It Up summer race program, which you can read about here.

For more videos, check out the Car Buyer's Notebook YouTube page.

Posted by Frank at 03:46 PM | Comments (0)

Volvo C30 - running video footage

This video shows running footage of the Volvo C30, which you can learn more about at this article.

For more videos, check out the Car Buyer's Notebook YouTube page.

Posted by Frank at 03:34 PM | Comments (0)

Test drive a Mercedes E-Class - from Paris to Beijing

If you would like to be one of 300 drivers who recreate a nearly 100 year old course from France to China this autumn, then get over to www.e-class-experience.com, to fill out an application.

The bottom line is that Mercedes is putting 33 E-Class diesels on the better than 8,000-mile route, which will be completed in stages by teams of drivers from October 21 to November 17, 2006.

Applications are open until August 20th to get yourself into a pair of Mercedes driving gloves!

Full press release after the jump.

Exactly 99 years after the first transcontinental automobile marathon, Mercedes-Benz invites to a long-distance drive

Paris – Beijing in the new generation of the Mercedes-Benz E-Class. The “E-Class Experience” starts in the French capital on October 21st 2006.

Candidates may apply for a place behind the steering wheel during one of the five stages from July 21st, 8 p.m., at www.e-class-experience.com.

For this new edition of the race, the Stuttgart automotive producer wants to start with an international field of participants, just like in the first tour through Europe and Asia. “Will any one agree to go, this summer, from Paris to Beijing by motor-car?” With this question the French newspaper “Le Matin” had launched its search for participants on 31st January 1907.

In those days, the aim was to prove the technical superiority of the car over the horse. The aim of Mercedes-Benz is to demonstrate the potential of their new generation of the E-Class, equipped with modern diesel technology. The tour of the 33 E-Classes and their teams will span a total distance of approximately 13,600 kilometres, split up into five stages of between 1,900 and 3,400 kilometres, and crossing the borders of eight countries.

Between July 21st and August 20th, candidates from all over the world may apply for a place behind the steering wheel. For each stage, two participants form a team taking turns in driving the E 320 CDI. The “E-Class Experience” will challenge both the vehicles and the drivers with the highest demands.

Amongst the minimum requirements for the participation are a valid driving licence and passport, physical fitness and a good command of English. Another criteria is an individual text in which the candidates explain their personal motivation for their application. The details of the application procedure as well as comprehensive information on the individual stages can be found on the website.

The starting signal for the tour will be given in the heart of Paris on October 21st 2006. The city had become the destination of the historical tour, as the organizers due to adverse weather conditions, were forced to reverse the route.

In 2006 however, the destination will be Beijing, where the participants of the last stage are expected on November 17th, just in time for the opening of the international automotive fair in the Chinese capital. Other than in a rally, this tour is not ruled by the pursuit of speed. In this drive, the sportive challenge lies in achieving the lowest possible fuel consumption in spite of the ambitious time schedule.

With this aim, Mercedes-Benz ties in with another masterstroke which was also achieved with E-Class diesel cars: In spring 2005, three series produced E 320 CDI had established three world records and nineteen class records in Laredo/Texas over a distance of 160,000 kilometres.

Only a few days later, these three saloons completed a 1,000 miles tour from Laredo to Talahassee/Florida, each with a single tank-ful (80 litres). The lowest consumption value during this 1,672 kilometres tour amounted to only 4.75 litres diesel per 100 kilometres.

With the long-distance drive from Paris to Beijing, Mercedes-Benz starts the third phase of its innovative integrated launch campaign for the new generation of the E-Class, which is globally headed “E-Class Experience”.

The corresponding website www.e-class-experience.com has been online since June 10th 2006. On the occasion of the start of the application for the tour, the website which already contained comprehensive information on the tour from Paris to Beijing, has been upgraded with additional picture material and new texts.

Posted by Frank at 03:21 PM | Comments (0)

Ford promoting safe teen driving skills

Vehicle crashes are the Number one killer of teenagers in America. According to the National Highway Traffic Safety Administration (NHTSA), 3,620 teens dies in car crashes in 2004. That accounts for 14 percent of all fatal crashes though teen drivers make up less than seven percent of the driver’s on America’s roads.

NHTSA sights immaturity and a lack of driving experience as the two main factors leading to the high rate of fatal crashes among teens.

To respond to this growing trend, Ford Motor Company Fund, in partnership with the Governors Highway Safety Association (GHSA), is inviting more than 600 newly licensed Detroit-area teens to attend the Driving Skills for Life Summer Camp, August 1-3, at the Michigan Proving Ground in Romeo, Mich.

“We have had successful events over the past few years, but this is the first time we’re having a camp,” said Sue Cischke, Ford Vice President, Environmental and Safety Engineering. “It’s a unique concept and should be very enjoyable for the teens. Most important, it will help improve their ability to drive safely. It's imperative for us to educate people about all aspects of safe driving, especially those just beginning to drive.”

Established in 2003 by Ford Motor Company, GHSA and a panel of safety experts, the program helps teens develop skills necessary for safe driving beyond what they learn in standard driver education programs. Studies demonstrate that crash rates decline considerably as young drivers gain experience. Driving Skills for Life helps young drivers improve their skills in four key areas that are critical factors in more than 60 percent of teen vehicle crashes: Hazard Recognition, Vehicle Handling, Space Management and Speed Management.

The teens at the Michigan Proving Ground will be honing their skills in those areas on a driving course under the supervision of a team of professional instructors from ProFormance, headquartered in Phoenix, Ariz.

A 30-minute Driving Skills for Life documentary film shot last year at several of the ride-and-drive events will air later this year on public television stations, including PBS. For more information on the Summer Camp program and Driving Skills for Life, visit www.drivingskillsforlife.com.

Posted by Frank at 03:07 PM | Comments (0)

Veg my ride -- how-to DVD for converting your vehicle to run on recycled vegetable oil, break the law and be a threat to national security

Everyone has been hearing about converting diesel autmobiles and trucks to run on free, recycled vegetable oil, but the project sounds a little sketchy.

Until now that is, with this cool looking DIY DVD that shows you how to convert your vehicle into an illegal deathtrap [;)], as posited in this article.

Check out Veg My Ride to order the $20 DVD, and you may also want to get over to Vegenergy, an Atlanta-based save the earth type run by the same folks.

Posted by Frank at 02:54 PM | Comments (0)

Yikes! Converting your diesel to run on veggie oil is illegal

A NY Times article joins the petroleum conspiracy by trying to tell us that converting your diesel car or truck to run on free, recycled, virtuous vegetable oil is:

1) Illegal.
2) Probably bad for your engine.
3) Probably bad for the environment.

What they don't mention is that they will probably find a way to try and have you declared a THREAT TO NATIONAL SECURITY, as they did to the uber-pimping geek who put a jet engine in his 2000 VW Beetle.

Link.

Posted by Frank at 02:39 PM | Comments (0)

The Hyundai Sonata is cool, but ...

... it probably can't go 147 miles per hour.

That's the top speed an Arizona man is accused of traveling in a rented Hyudai Sonata, calling into question the accuracy of Scottsdale's traffic enforcement cameras.

While Hyundai techs have said even 122 mph would be pushing it in the Sonata, we're glad to know the guy has been placed on Avis's 'no-rent' list.

Link.

Posted by Frank at 02:30 PM | Comments (0)

Rev it up and race a Chevy for $40

Bottom line: You can drive Chevy Cobalt SSs around a track for $40, in six cities around the country this summer, if you sign up for the Rev it up racing promotion. The events include classroom instruction, the opportunity to sit in a Corvette Z06 on a hot lap and/or have fun on a karting course as well.

The six cities are: Orange County, Dallas, Miami, Chicago, New York and Washington DC. If you''d like, read the press release afeter the jump.

http://www.revitupracing.com

REV IT UP® IS COMING BACK TO WASHINGTON, DC!

World’s Largest Performance Driving School and National Racing Competition
Will Feature Chevy Performance Vehicles on Skills, Competition and Demo Courses

For Only $50; Thrill Seekers, Car Nuts and Race Fans Get More of Everything—Seat Time, Instruction, Horsepower, Hot Laps and A Chance to Win a Chevy Cobalt SS

Your Chance to Beat the Pro!

MARINA DEL REY, CALIF.— By popular demand, Rev It Up®, the World's Largest Performance Driving School and National Racing Competition, is coming back this summer to Washington, DC on August 26-27 at FedEx Field. The hugely popular program, which drew thousands nationwide during previous tours, returns with more professional instruction, more adrenaline crazed excitement, and added horsepower thanks to Chevrolet’s lineup of performance vehicles.

Rev It Up (RIU), presented by Chevrolet, combines fast cars, challenging courses and expert trainers for a high-energy experience. Competitors only need to sign up, show up, listen up to professional racers, and polish up skills in practice laps driving Chevy vehicles before striding up to the RIU Competition Course for a shot at the National Championship and a brand new Chevy Cobalt SS Supercharged Coupe.

Chevrolet General Manager Ed Peper said, “Chevrolet's line of products make high-performance cars accessible to everyone and Rev It Up gets race fans off the couch and onto the race course. It’s a perfect fit. From the Cobalt SS to Corvette, participants will find out why Chevrolet is America’s best selling brand.”

After receiving training from professional racers, participants will experience firsthand Chevrolet performance vehicles such as the 400hp Corvette, 171hp Cobalt SS, 205hp Cobalt SS Supercharged and 303hp Impala SS.

There are a limited number of competition slots available, so pre-registration is very highly suggested. The cost is $50, or $45 if you sign up online at least two weeks in advance at www.RevItUpRacing.com. Competitors must be at least 18 years old and have a valid driver's license. The event moves forward rain or shine. General admission is free (and open to all ages) for those who just want to check out the action, root on friends and family, or test drive the line of Chevrolet SS cars on site.

The most exhilarating aspect of RIU is the competition where drivers show their stuff in a Cobalt SS for two separate laps on the RIU Competition Course. Upon registration, drivers fill out a questionnaire regarding their previous driving experience. Their answers dictate which of four competition divisions they are assigned, and a fifth group is set up just for female competitors. When racers hit the track, their lap times are indexed to a benchmark “best”, laid down by a RIU pro driver. The competitor’s time is then converted to a score. At each of the 2006 RIU stops, racers with the best score in each of the five groups will receive a new pair of Piloti driving shoes. The person with the highest score will be named City Champion and receive a reward (TBA).

Washington, DC competitors will be able to check back at www.RevItUpRacing.com to see how their score matches up with others throughout the United States. When the tour ends its six-city sojourn in August, the driver with the highest national score overall will be crowned RIU National Champion and walk away with a new Chevy Cobalt SS Supercharged Coupe -- a car that, in a slightly modified form, has been whipping all others in the Grand-Am Cup’s Street Tuner division.

A RIU visit begins with a brief overview of rules and regulations. Drivers then have five Skills Clinics which they can attend to learn more about performance driving. Two of the Skills Clinics are classroom sessions taught by professionals who have worked at some of the most prestigious racing schools in the world. Students learn about car control, tire dynamics, braking techniques and racing line analysis -- talents that will make them better drivers on either the track or daily commute.

RIU attendees also practice performance driving techniques on three twisty Skills Clinic Courses outlined with orange cones. Pro instructors are on hand at all tracks to provide feedback and tips, and laps are timed so participants can chart their progress or put pressure on compatriots. Each track is uniquely designed to emphasize specific driving techniques and utilizes a Corvette, Impala SS or Cobalt SS Supercharged. Students have up to seven laps they can run on the Skills Clinic Courses, but are allowed only one lap at the Racing Line/Practice Course Skills Clinic. However, additional laps for this specific track can be purchased on site.

RIU competition participants can partake of the Skills Clinics in any order they wish. They can also take advantage of the classroom sessions and track time before, between or after their two Competition Course laps.

A special addition this year to the RIU experience is the inclusion of white-knuckle Hot Laps. For a small additional fee, RIU competitors or general admission visitors can ride “shotgun” in a 505hp Corvette Z06 with a professional racer at the wheel. Passengers get to see and feel how a pro uses masterful car control, pinpoint braking, perfect apex analysis and maximum throttle to careen a lighting fast car around the track. Not only is this experience an adrenaline rush, but it is also a tremendous learning tool as it clearly demonstrates how to execute a fast, safe and accurate lap.

RIU has spiced up the competition even more this year with a Beat the Pro Challenge. Any driver who manages to beat the RIU pro’s time on the Competition Course will be rewarded with a racing helmet signed by several of Chevy’s professional racing drivers. Only one such prize will be up for grabs in Washington, DC. However, be forewarned -- the RIU pros are very good and don’t like to be beat -- but it has happened before.

For those not participating in the competition, there are plenty of other activities at RIU during a weekend. The very popular racing kart track will be back to provide wheel-to-wheel excitement for a minimal fee, and there is a special Chevy SS Drive Course where people can test drive the entire SS line for free without being hassled by salespeople. The event also includes food and merchandise vendors, as well as exhibits featuring GM Accessories, OnStar, XM Satellite Radio and Goodyear Tires.

Grassroots Motorsports Magazine listed RIU as one of the “20 Things That Rocked Our World in 2003.” David Stokols, president of Automotive Marketing Consultants which operates the RIU program, believes that Chevrolet’s backing of this unique motorsports event ensures that RIU will again “rock some worlds.”

“Chevrolet’s performance vehicles have had tremendous success in all aspects of automotive competition, and AMCI is very excited to have the automaker aboard for our Rev It Up program,” Stokols said. “AMCI designed the RIU program with the intent of having everyone walk away from the experience with hearts racing, but more importantly, with improved driving skills to be applied daily. With the 2006 RIU program, I think we’ve fully accomplished that goal.”

For more information, go to www.RevItUpRacing.com.

Posted by Frank at 02:15 PM | Comments (0)

Toyota makes most recalled car list

So much for Toyota's vaunted reputation for quality. On July 18, the Japanese auto giant announced a recall of 418,570 vehicles worldwide for faulty engine parts. This follows an even larger global recall of nearly one million cars and trucks at the end of May for faulty parts that could cause drivers to lose control of the steering wheel.

Link.

Posted by Frank at 01:55 PM | Comments (0)

Ethanol facts for consumers

The Auto Consumer Resource lists 10 ethanol facts for consumers:

1. E85 is only sold at about 750 of the 170,000 gas stations nationwide, although Congress is considering incentives to change that.

2. Most flex-fuel vehicles on the market now are trucks and a few SUVs; that should change by 2008.

3. More Ethanol-ready vehicles are available in South America and Asia.

4. E85 is made with 85 percent corn and 15 percent gas; critics say U.S. corn subsidies make it more expensive, but it could also be made with sugar beets or switch grass.

5. Ethanol is less efficient than gas, by about 3 miles per gallon in test drives.

6. To make financial sense to consumers, E85 would have to cost 20 percent less than gas; right now it costs more.

7. E85 performs better than gas, offering more horsepower and less odor.

8. Flex-fuel vehicles cost about the same as their gas-only counterparts, although the technology is more advanced.

9. E85 is a cleaner-burning fuel, reducing greenhouse emissions by 40 percent or more as compared to gas.

10. Flex-fuel vehicles give drivers an option to use or not to use ethanol, so those who purchase them now are leaving options open for later.

Posted by Frank at 01:48 PM | Comments (0)

Lincoln monikers confuse many

What's in a name? Apparently, quite a lot as far as Ford Motor Co.'s Lincoln brand is concerned.

Less than six months after the Lincoln division decided to rechristen its Zephyr sedan the MKZ (pronounced "mark zee"), the vehicle is getting yet another new name -- or at least a new pronunciation.

Last year, Lincoln decided to replace more traditional model names like "Aviator" and "Zephyr" with a new, alphabetic naming system.

Those vehicles were renamed MKX and MKZ, respectively, a move apparently designed to mimic the alphanumeric naming conventions used by upscale European and Asian brands like Mercedes and Acura.

Link.

Posted by Frank at 01:45 PM | Comments (0)

Big Dig's problems a big headache for online mapping services

Just when Boston's Big Dig was finally going to be accurately shown on popular in-car navigation systems and online maps, the collapse of a section of a tunnel last week has again thrown in wrench in things. Mappers trying to provide accurate directions for getting around the city have continuously been challenged by detours in traffic patterns caused by the Big Dig.

Link.

Posted by Frank at 01:41 PM | Comments (0)

Auto production booms in Mexico

Vehicle manufacturing in Mexico is expected to hit new highs this year, fueled by automakers General Motors, Ford Motor, DaimlerChrysler, Nissan and Volkswagen making new investments in their existing Mexican factories.

Link.

Posted by Frank at 01:40 PM | Comments (0)

Foreign cars outsell Big 3 in U.S.

Imported vehicles are collectively outselling domestic models in the U.S. marketplace -- a first in the history of auto sales. U.S. nameplates have been gradually losing market share for some time, but a new report covering the first five months of 2006 pegs foreign sales at 52.9% of the total, domestic sales at 47.1%.

Autobytel senior analyst Christian Wardlaw told The Detroit News, "I'm not surprised. The proof is sitting there in black and white on paper. People can't refute it anymore."

Link.

Posted by Frank at 01:39 PM | Comments (0)

DUI instructor accused of driving drunk, half-naked

PLANTATION, FL -- A veteran officer and police academy DUI instructor was driving drunk, naked from the waist down, and speeding on Florida's Turnpike at 90 mph when she was pulled over by an Orange County Sheriff's deputy on the night of Dec. 9, according to a Plantation Police Internal Affairs report released this week.

She had a large open bottle of Southern Comfort in her car, which her attorney later argued was used to train police recruits.

Link.

Posted by Frank at 12:57 PM | Comments (0)

Not ready for prime time Honda Jet scooter

Honda, who's just announced they'll be marketing a private jet they've had in development, is probably not quite ready to put this prototype of a jet powered scooter on the street.

It's just a joke-y idea from Ron Patrick, the guy who put a jet engine in his 2000 VW Beetle.

via Scootering USA.

Posted by Frank at 11:02 AM | Comments (0)

Jet Powered VW Beetle

A guy named Ron Patrick put a real, working jet engine in his 2000 Volkswagen Beetle, because,

This is a my street-legal jet car on full afterburner. The car has two engines: the production gasoline engine in the front driving the front wheels and the jet engine in the back. The idea is that you drive around legally on the gasoline engine and when you want to have some fun, you spin up the jet and get on the burner (you can start the jet while driving along on the gasoline engine). The car was built because I wanted the wildest street-legal ride possible.

http://www.ronpatrickstuff.com/

Posted by Frank at 10:39 AM | Comments (0)

Hyundai Shatters Public Perception With Rethink Campaign

U.S. Headquarters Celebrates J.D. Power and Associates Trophies

Hyundai's latest J.D. Power and Associates trophies can be seen clinging to the carmaker's U.S. headquarters like Spider-Man(R) crawling up the side of a building this week. Part of Hyundai's new Rethink marketing campaign, this cling is the next step aimed at changing perceptions and reinforcing the high quality of Hyundai vehicles.

In order to promote Hyundai Tucson's highest initial quality ranking and Azera's most appealing Large Car ranking, both issued by J.D. Power and Associates studies, Hyundai is adorning its building with a 1,960-square-foot wrap displaying the trophies and the words: Rethink Everything. (We Did.) The graphic will face the Interstate 405 freeway, one of the most important traffic arteries serving Orange County, Calif.

The window cling will turn Hyundai Motor America national headquarters into a virtual trophy case, with the J.D. Power and Associates trophies appearing as if they are sitting inside. The special effects will include broken "glass" scattered on the lawn below. Construction of the graphic will take three days and be up for four weeks.

Hyundai Motor America is also launching a series of TV, radio, Internet and print ads promoting the awards at the national and local level to communicate these awards.

Posted by Frank at 09:48 AM | Comments (0)

Bernhard sees narrow opportunity to save VW

WOLFSBURG, Germany Dinner is being served, and Wolfgang Bernhard has not arrived yet at the event in Athens where he is the guest of honor.

Bernhard has already put in a full day at Volkswagen's headquarters in Wolfsburg, Germany, before flying to Greece in the company's corporate jet.

When he finally arrives, he addresses a reception for journalists, then after just a couple of hours on the ground - time enough for him to make the next day's headlines with dire talk of Volkswagen's ailments - Bernhard flies back to Wolfsburg, arriving home at 3 a.m. Later that morning, he is at his desk, as usual, at 8.

Bernhard, 45, is the man in charge of restoring the Volkswagen brand to profitability. He is chairman of the Volkswagen brand group, which includes VW, Skoda and the luxury marques Bentley and Bugatti. It is the namesake brand, by far the company's biggest component, that is Bernhard's main concern. The German factories where VWs are made lose "several hundred million euros" a year, he said, while sales have slumped in the United States. Once VW's biggest foreign market, the United States is now third, after China and Brazil.

Link.

Posted by Frank at 09:47 AM | Comments (0)

Demand drives luxury car market to uber highs

The search is on for a new superlative. The growing stable of autos with base prices above $100,000 comprises cars so fast, lavishly equipped, and expensive that luxury simply doesn't cover it anymore. Enter the supers, ultras, übers, exotics, high-high-ends, and limited editions-by design.

It doesn't hurt that, according to a recent survey by Capgemini, the number of millionaires and billionaires grew last year to a record 8.3 million people worldwide, up an astounding 10%. That growth in high-net-worth individuals capable of dropping six figures on a car has been music to high-end manufacturers' ears.

Increased demand has been met by manufacturers large and small at varying price points. BMW revived the royal Rolls-Royce badge with the regal Phantom, which carries a sticker price above $300,000. Not to be outdone, DaimlerChrysler's Mercedes-Benz resurrected the stately Maybach at a similar price.

Link.

Posted by Frank at 09:44 AM | Comments (0)

Chrysler deepens employee incentives

In effort to move cars off lots, automaker offers workers another $500 to $1,000 on select models.

The Chrysler Group is already offering the public employee-style discounts on cars and trucks -- now it's sweetening the pot for its actual employees.

The Auburn Hills-based automaker is offering an additional $500 to $1,000 in rebates on select 2006 model Chrysler, Dodge and Jeep vehicles. The price adjustments mean Chrysler workers will have up to $2,500 in bonus cash on top of their employee discount.

Metro Detroit area dealers expect the incentive boost to lure Chrysler employees to showrooms. They have avoided dealerships in the past when employee pricing plans were made available to everyone.

Link.

Posted by Frank at 09:43 AM | Comments (0)

Volvo Names Finalists in World's First Treasure Hunt for Buried Vehicle

Three U.S. Finalists and Four International Finalists Will Convene on August 6 at Secret Location for On-the-Ground Race to Uncover Buried Volvo SUV

Event Part of Volvo's Promotional Tie-In to Disney's 'Pirates of the Caribbean: Dead Man's Chest'; visit www.volvocars.us/thehunt

Look what the tide's washed in, maties! Volvo Car Corporation today announced the seven international finalists in its global, multi-media treasure hunt for a pirate-themed Volvo XC90 V8 that has been buried somewhere in the world. The seven wanna-be pirates, including two women and five men, were the first among their respective nations to complete a fun, yet challenging online treasure hunt Volvo launched on June 12 and concluding four weeks later.

Hailing from such locales as Newnan, Georgia and Trieben, Austria, the finalists -- three Americans and one each from Japan, United Kingdom, Spain and Austria -- will be flown to an undisclosed location on August 6. Once there, they will compete in a historic race, frantically deciphering clues that will lead them closer exact location of the buried Volvo. The first to dig it up keeps it.

The wildly popular hunt, a multi-media campaign developed as a part of Volvo's sponsorship of the Disney's "Pirates of the Caribbean: Dead Man's Chest," has elicited participation from more than 52,000 online contestants in the U.S. alone. The finalists are:

* Jenny Buckalew, 35, Newnan, Ga.
* David Hutz, 30, Herndon, Va.
* James Hutz, 57, Carefree, Ariz.
* Karl Lloyd, 33, Surrey, England
* Susanne Kalintsch, 44, Trieben, Austria
* Akihiro Horibe, 36, Yokohama, Kanagawa, Japan
* Jose Luis Dmoniguez Monge, 31, Valladolid, Spain

The format for the final leg of the competition will be reminiscent of reality TV shows like Survivor and The Amazing Race, with contestants participating in a series of mental and physical challenges over two days that will either eliminate them from the competition or advance them closer to the buried vehicle. The victor and results of final hunt will be released to the public on August 11, followed by a series of Webisodes documenting the hunt premiering online at www.volvocars.us/thehunt on August 24.

"This already is one of the more unique film promotional tie-ins conducted by an auto manufacturer," said Anne Belec, president and chief executive officer of Volvo Cars of North America. "We had participants blogging, sharing clues, writing online poems and becoming deeply engaged in the process. We had more than 52,000 participants in the U.S. alone, each of which had to come into a Volvo retailer to pick up a treasure map to begin play, with 25 percent of them opting in for more information about Volvo cars while they played. It's been a wildly entertaining campaign and we're looking forward to seeing who actually finds the Volvo we buried."

The buried one-of-a-kind, Volvo XC90 is valued at approximately $82,000 and features a variety of elements inspired by Pirates of the Caribbean, including menacing graphics from the film, black leather seats, custom painted 20 inch wheels and more.

Volvo's promotion of Pirates of the Caribbean: Dead Man's Chest grew out of the partnership with Disney for the worldwide Volvo Ocean Race. The Volvo ship bears the name of the same boat in the first Pirates of the Caribbean movie, "The Black Pearl." The Ocean Race began in Vigo, Spain on Nov. 12, 2005 and ended in Gothenburg, Sweden on June 17, 2006.

Posted by Frank at 09:40 AM | Comments (0)

July 25, 2006

Change your oil standing up

For the diehard DIYer in your life who insists on changing his oil but doesn't want to endure the sensuous experience of warm, filthy oil dripping down his forearm and into his armpit, you might want to buy him the topside oil changer.

It works just like it looks. Stick the siphon hose through the top of teh oil fill plug, create a vacuum and pull the oil out.

Costs as much as $70. Full instructions here.

Posted by Frank at 06:10 PM | Comments (0)

Hyundai reveals the next gen Tiburon

Hyundai is showing their 2007/8 coupe overseas right now, the same vehicle sold here as the Tiburon, so we have an idea of what we'll be getting. The company's press verbiage follows:

Hyundai Motor Co. today unveiled it´s updated Tiburon Coupe at the Guangzhou Motor Show. Featuring a subtle redesign of the front and rear with an emphasis on new optical elements, the new Tiburon retains all the magic of the original design which has won a growing number of admirers since its first introduction in Sept. 2001. With its contemporary styling and sporty appeal, the new Tiburon radiates pure excitement among the young and the young-at-heart.

In standard trim, the Tiburon is powered by a 2L 16-valve DOHC with Continuously Variable Valve Timing coupled to 5-speed manual transmission or a 4-speed automatic transmission with Hyundai´s Shiftronic semi-automatic gear selector. For the performance minded driver, a 2.7L V6 is available as an option along with a 6-speed manual gearbox.

Posted by Frank at 06:03 PM | Comments (0)

Three time drunk driver kills priest

Newsday has been following the story of a woman whose been caught drunk driving several times, the latest incident resulting in the death of an elderly priest.

This is one of those incidents that takes on a life of its own, and brings a long-simmering topic to the fore.

Link.

Posted by Frank at 05:39 PM | Comments (0)

The Volvo C30 Revealed

The first official photos of the exciting new Volvo C30 were released today by Volvo Car Corporation. In preparation for the car's global unveiling this September at the Paris Motor Show, the photos come just seven months after the C30 Design Concept was unveiled at the North American International Auto Show in early 2006.

The edgy design of the C30 features a unique frameless glass tailgate, a confident stance and the broad shoulders that have become a Volvo design hallmark. The C30 will represent a new segment entry for Volvo. “The new C30 is an ambitious new car for Volvo," commented Fredrik Arp, President and CEO of Volvo Car Corporation. "It is a car that aims for a group of young singles, or couples, with intense urban lifestyles. These people prioritize excitement in design and driving characteristics, and this car should suit their varied tastes perfectly.”

Global sales of the new C30 are targeted at 65,000 cars annually. Fully 75 percent of those sales are expected to come from Europe, with the largest markets being Italy, Germany, Spain and the United Kingdom. Volvo Cars of North America, LLC (VCNA), is currently evaluating the possibility of introducing the new C30 to the U.S. market.

All-new Volvo C30 design linked closely to Detroit Motor Show concept

The design of the production Volvo C30 is highly reminiscent of the C30 Design Concept that was unveiled to the automotive press at the Detroit Motor Show at the beginning of the year. The front clip retains its sporty, dynamic character with the aggressively angled headlamps and the low, wide grille.

Viewed from the side, the distinct wheel arches and sloping roofline give the new C30 a fast silhouette, which is further enhanced by the design of the side glass. As expected with any modern Volvo, the shoulders of the C30 are powerfully rounded and are accentuated by the highly stylized lighting pattern of the tail lamps and glass tailgate. The available spoiler at the upper edge of the tailgate comes in two distinctive styles.

“The C30 has plenty of muscles in a sporty and compact package," noted Volvo Car’s Design Director Steve Mattin. "Anyone who recalls the Volvo SCC (Safety Concept Car) or the classic P1800ES will recognize the exclusive and convenient rear tailgate. The distinctive tail lamps ensure that no one will be uncertain about which car they are following.”

Sport bucket seats for four adults

The new Volvo C30 has room for four adults thanks to the two sport bucket rear seats with generous head and leg room. The rear seats are positioned slightly inboard to provide a feeling of space and exceptional outward visibility through the windshield. The space between the seats also makes the thin, visually floating center stack clearly visible through the glass tailgate. The folding rear seats really help meet the needs of the targeted customer's active lifestyle.

The interior program has been designed to meet the C30 buyers taste for personal choices. Even the base program offers the sporty T-Tech upholstery "The Volvo C30 is a very exciting car with emotional appeal. We anticipate that the C30's youthfulness and dynamic design will catch the hearts and minds of people beyond Volvo's traditional customers." commented Anne Bélec, President and CEO of VCNA.

218 horsepower and 8.5-inches shorter than a Volvo S40

Putting 218 horsepower to the front wheels, the new C30 is powered by a turbocharged inline five-cylinder engine that produces 236 pound-feet of torque.

Measuring in at just 167 inches in length, the C30 is the smallest member of Volvo’s model range – an impressive 8.5 inches shorter than the Volvo S40 sport sedan while still retaining the 103.9 inch wheel base, which really pushes the wheels towards the end of the car. “A car that exudes muscular maneuverability must live up to the promise of its looks when you are behind the wheel," said C30 project leader Håkan Abrahamsson. "Therefore, the C30 has a chassis that offers sporty driving characteristics, nimble handling and responsive steering.

Right out of the box, audio enthusiasts will appreciate the Volvo C30's standard 160-watt stereo system. And true audiophiles can choose a Premium Sound system that closely matches the acclaimed system offered in the new C70, with a digital 5x130W ICE Power amplifier from Alpine®, Dolby® Pro Logic II Surround, and 10 loudspeakers from Danish loudspeaker manufacturer Dynaudio®. Total output for the Premium Sound System is an astonishing 650 watts. Simply put, it rocks.

Volvo's legendary safety is well represented in the new C30

When it comes to safety, the new C30 is a true Volvo. Among other things, it will be available with BLIS (Blind Spot Information System), which helps the driver to identify another vehicle in the blind spot at the rear sides of the car.

The front end incorporates the same patented multi-steel structure as the S40 and V50. Combined with airbags and safety belt pretensioners, the C30 offers first class safety.

But the C30 wouldn't be a Volvo if it didn't also include such standard safety equipment as the Whiplash Protection System, WHIPS, and a Side Impact Protection System with side airbags and the Inflatable Curtain, IC.

“The new Volvo C30 plays an important role in our push towards a volume of 600,000 cars a year. We are broadening our model program to make it possible for new, younger customers with an intense, urban lifestyle to choose a Volvo with the right appeal as early as possible,” noted Arp.

Posted by Frank at 03:21 PM | Comments (0)

Is Nissan's turnaround in trouble?

Carlos Ghosn has won a reputation as an "icon of change" in the automotive industry for his leadership of Japan's Nissan Motor Co. and Renault SA of France. He has slashed costs, put out aggressive profit and sales targets, and pumped money into vehicle development.

But now, as Ghosn's companies talk over potential partnerships with General Motors Corp., some industry analysts say Ghosn may have his hands full just keeping Nissan on course in the United States.

Link.

Posted by Frank at 03:07 PM | Comments (0)

Ford increases F-series spiffs

DETROIT - Ford Motor Company has boosted incentives on its F-Series pickup trucks, after sales of large utility vehicles tumbled in recent months.

Ford has begun offering an additional $500-to-$1,000 off the full-size pickup lineup.

The automaker faces a difficult task in meeting its goal of selling 900,000 F-Series vehicles for the third year running in 2006. Sales of the F-Series fell 8.5% in the second quarter.

Posted by Frank at 03:06 PM | Comments (0)

Christie's auto auction to yield millions

Christie’s International Motor Cars 2006 flagship sale takes place on Thursday August 17 at the Monterey Jet Center in California. It serves as the perfect introduction to a much-anticipated long weekend of car enthusiast events surrounding the annual Monterey Historic race meeting and Pebble Beach Concours d’Elegance. The evening exceptional Motor Cars at the Monterey Jet Center auction features 50 cars and is expected to realize in excess of $10 million.

Led by a strikingly beautiful 1928 Mercedes-Benz Torpedo Roadster estimated at $3 million to $4 million, the sale features a comprehensive selection of collector classics, including an impressive single-owner collection of Porsches, a sports-racing 1952 Ferrari 225, an important 1947 Bugatti Type 73C and a 1954 Volkswagen van.

1928 Mercedes-Benz 26/120/180 TYP S Torpedo Roadster
This spellbinding and dramatically-styled car, one of only 124 Typ S models built in 1928, was ordered by a Mrs. Charles Levine from Mercedes-Benz, with Saoutchik coachwork from Paris. Mr. Levine may have known nothing of his wife’s plans, for he refused to pay when presented with the bill, having lost all his money in the stock market crash.

The car stood unwanted in the Mercedes showroom in New York until it was bought by a Mr. Bedford and dubbed the ‘yellow peril’. Among many other stories, Mr. Bedford drove his future wife home in the car when they first met at a party in Pennsylvania even though she arrived at the event with another date; the car has stayed with the family ever since (estimate: $3,000,000-4,000,000).

The ultimate supercar of its time, the S was a sportswagen for select, successful owners who prized quality, flair and performance above all else. The S racers of 1928 won 53 events and set 17 records, including one at 110.4mph. This particular example has only been shown once, in an Antique Automobile Club of America concours in 1982 – and it was awarded a National First Prize.

Posted by Frank at 01:44 PM | Comments (0)

Sing karaoke in a virtual Jeep Compass

As if the bobblehead video campaign isn't enough, Jeep is also sponsoring an online karaoke contest to publicize its new small ute, the Jeep Compass.

Visitors can create an avatar (a 3D graphic persona) and choose from three songs to perform. The site displays the lyrics on screen, while users sing into a computer microphone (or the phone, using a 1-800 number). Voice files are uploaded and synced with the avatar's lips.

jeepcompasskaraoke.com

Check out the four bobblehead Compass ads at our YouTube page.

Posted by Frank at 01:28 PM | Comments (0)

Alt fuel rap video

You've all heard the hit song, now it's time to "Kick that Filthy Habit" with a fresh video straight out of Sin City. See what happens when my rap alias, MC Esher, hits the strip with hip-hop. If there's one thing in this world that's a sure bet, it's that MC Esher always comes fresher (especially when he rocks the green jumpsuit).

http://www.kicktheoilhabit.org/

Posted by Frank at 01:10 PM | Comments (0)

Green rental car company growing at a socially responsible pace

EV Rental Cars is the first US rental car company whose entire fleet consists of hybrid vehicles.

The Los Angeles based firm doubled its fleet over the past two years, and now offers fuel-efficient wheels for rent in eight cities in the Western US through a partnership with Fox Rent A Car. Airport locations include Los Angeles, Orange County, San Diego, San Francisco, Oakland, San Jose, Phoenix and Las Vegas.

Rentals are priced from USD 39/day or USD 215/week. Besides being able to travel with a cleaner conscience, soaring gas prices also mean that (business) travellers renting hybrids see less of a squeeze at the pump. Another benefit is that hybrid vehicles qualify for the carpool lane in California, even when the driver is the only occupant.

EV Rental's mission is "to provide the most technologically advanced environmental vehicles to the general public as soon as they are available, to educate the public and raise the awareness of the benefits of driving clean-fuel cars, and create a market for clean car technology". The company claims to have prevented more than 100 tons of air pollution and to have passed on more than USD 1 million in fuel cost savings to its customers.

Offering three different hybrids - Honda Civic, Toyota Prius and Toyota Highlander - travellers aren't the only ones renting from EV: a weeklong rental is a popular way for prospective buyers to take an extended test drive. Following in the footsteps of hybrid taxis, this is definitely a concept that deserves to be copied across the world.

Website: http://www.evrental.com.
via springwise.

Posted by Frank at 01:03 PM | Comments (0)

Chipping in to drive a super-luxe auto

Offering "intelligent supercar ownership," écurie25 is a club that gives members the right to drive fine automobiles for 30-40 days per year.

Like NetJets does for private jets, écurie25 takes care of the costs and trouble associated with outright ownership; members don't have to worry about depreciation, insurance and servicing.

Customers can buy either 300 (GBP 4.500) or 600 (GBP 7.950) points per year, which they can trade in for their choice of cars. The 'supercars' are divided into three categories: F1, F2 and F3. F2 cars include the Porsche Boxster S and the TVR Sagaris. Taking one of these out for a spin on a weekday in October costs 8 points. A three-day weekend in August goes for 85 points. F1 cars include the Aston Martin Vantage and DB9, Bentley Continental and Ferrari F430 Spider. And for the acceleration of a lifetime, the most inexpensive F3 class includes British-built speed demon Ariel Atom.

As described in James Twitchell's Living It Up, people aren't shopping for goods as much as they are for an identity. So it makes complete sense that some consumers are trading ownership for partial ownership, and the greater freedom and choice that it brings. (Can't choose between a Vantage and a Spider? Have both! ;-)

Website: http://www.ecurie25.co.uk
via springwise.

Posted by Frank at 12:54 PM | Comments (0)

Dept of the obvious: Michigan residents drive American cars

Only 15% of Michigan households own a foreign car according to a new AP poll of the obvious.

Randall Terry, 48, of Traverse City, told the Detroit Free Press he won't drive anything but a Chevy pickup.

"I've always had GM products," said Terry, who's driven Chevy trucks since he graduated from high school, owns two of them now. "For one, I trust them. They've always been good to me."

Link.

Posted by Frank at 12:08 PM | Comments (0)

Honda Jet to take flight

Honda Motor Co., the word's largest maker of engines for autos, motorcycles and power products, plans to enter the aviation business by selling a six-passenger jet plane, according to a person familiar with the plan.

Honda will make the announcement later today, said the person, who didn't want to be identified because the plan isn't yet public. A year ago, Honda flew the HondaJet in public for the first time, calling it faster and more fuel-efficient than any similar aircraft.

Link.

Posted by Frank at 12:05 PM | Comments (0)

BMW may increase U.S. production

BMW's next chief executive Norbert Reithofer, who will take over from Helmut Panke September 1, told Boersen-Zeitung his company is considering expanding its US production to meet increasing North American demand.

He told the newspaper BMW might expand production at its Spartanburg, USA plant to 200,000 units from the current 140,000 level.

Link.

Posted by Frank at 11:51 AM | Comments (0)

Older citizens are among safest drivers

During the past few weeks, there have been several local and national media references to fatal accidents that emphasized the involvement of older drivers. The focus on all older drivers as a group of unsafe drivers is both misleading and inappropriate.

In fact, if we were to base our concern for driver safety solely on the fatal accident rates of a group of people, we should focus on drivers under the age of 25, who have the highest rates of fatal accidents.

Link.

Posted by Frank at 11:51 AM | Comments (0)

Chrysler plant glitched up

A highly automated Chrysler plant is experiencing technical problems that are slowing the production of the hot-selling Dodge Caliber hatchback, according to a published report.

The Detroit News reports that the Chrysler assembly plant in Belvidere, Ill., touted by some as the factory of the future, is being dogged by robots that weld and assemble cars bumping into each other. The problem is shutting production for anywhere from a few minutes to more than an hour, according to the report, with one day the plant being shut for rest of a shift.

The factory, which the paper reports recently started building the Jeep Compass compact SUV, is 250 vehicles a day short of its daily production target of 1,050. Production of a third vehicle, the Jeep Patriot, will start later this year.

Link.

Posted by Frank at 11:44 AM | Comments (0)

The VW Beetle's 60th Anniversary

Today is a historic anniversary for Volkswagen as the company remembers the first Beetle deliveries: exactly 60 years ago the car dealers Gottfried Schultz in Essen and Raffay & Co. in Hamburg took delivery of nine Volkswagen saloons.

The Beetle''s great market success began on a tiny scale: eight Volkswagen saloons were sent to the dealer Gottfried Schultz in Essen on 17 and 23 July 1946; one saloon was delivered to Hamburg-Altona where Raffay & Co. had their dealership on 22 July 1946. In the aftermath of the war with the economy dogged by shortages the beginning was more than difficult.

Link.

Posted by Frank at 11:42 AM | Comments (0)

July 24, 2006

Hydrogen powered toy car

SHANGHAI, China -- It's a dream that's been pursued for years by governments, energy companies and automakers so far without success: Mass-producing affordable hydrogen-powered cars that spew just clean water from their tailpipes.

So Shanghai's Horizon Fuel Cell Technologies decided to start small. Really small.

This month, it will begin sales of a tiny hydrogen fuel-cell car, complete with its own miniature solar-powered refueling station. The toy is a step toward introducing the technology to the public and making it commercially viable.

Link.

Posted by Frank at 12:13 PM | Comments (0)

Fiat amphibious car crosses the English Channel

A new breed of nautical Panda has crossed the English Channel from Folkestone, Kent to Calais, France.

The Panda Terramare 4 is no stranger to water as it drove along the Italian lakes of Como and Maggiore, the River Po, and the Mediterranean off Sardinia.

Posted by Frank at 11:25 AM | Comments (0)

Jeep Compass uses KRS-One's "Steady Bounce" as soundtrack for new campaign

To view all four of the Jeep Compass bobblehead commercials, check out our YouTube page.

KRS-One's 2001 song "Steady Bounce" will serve as the theme music behind the new marketing campaign for Chrysler's Compass SUV, that launches on July 31st.

The auto giant's multi-million dollar campaign is targeting city residents who are college educated and between the ages of 22-30.

The Bronx-bred pioneer's song, taken from his double CD Strictly for the Breakdancers & Emceez, is utilized in four 30-second television spots that feature dozens of bobblehead characters.

Link.

Posted by Frank at 11:13 AM | Comments (0)

Should Ford go private?

William Clay Ford Jr.'s best chance to save the family business may be something as obvious as building better cars or as unexpected as making Ford Motor Co. a privately owned company again.

Management experts at the nation's elite business schools say Ford has few choices left to stem mounting losses while trying to keep workers and shareholders from revolting. Ford yesterday said it lost $123 million, or 7 cents a share, in the second quarter. Analysts were expecting a profit.

``They're in for a period that's so difficult and so ominous, they need to fix the company behind closed doors, without the glare of publicity and regulatory oversight and quarterly earnings statements,'' said Gerald Meyers, a University of Michigan business professor and former chief executive of American Motors Corp.

Link.

Posted by Frank at 11:13 AM | Comments (0)

GM's plan to sell off majority of GMAC moves forward

General Motors Corp.'s efforts to sell a majority interest in GMAC have cleared a key hurdle, with an assist from the U.S. Pension Benefit Guaranty Corp.

The PBGC, which is responsible for insuring the pensions of American workers, said in a letter to GM this week that it will not try to hold liable the buyers of GM's financial arm, General Motors Acceptance Corp., if GM has to file for bankruptcy at some point and drop its pension plans on the government-run insurance fund.

Link.

Posted by Frank at 09:41 AM | Comments (0)

Tesla electric car gets press, but does it have legs?

We're skeptical about the long-term viability of Tesla motors, the super sleek electric car company that promises a 135 mph roadster that goes 200 miles on a plug-in charge.

It's a car and a company for rich guys to play with their money in public without getting called ouyt on public indecency charges.

Tesla, plus WaPo article.

Posted by Frank at 09:37 AM | Comments (0)

Newsweek: Kerkorian kicks GM because he can

July 31, 2006 issue - General motors is a giant worldwide corporation, No. 3 on the Fortune 500, with almost $200 billion in revenues and more than 300,000 employees. Kirk Kerkorian is a wily financial guy who operates largely out of his vest pocket. But Kerkorian's demands for drastic change at GM are being taken very, very seriously. How can this be, given the size disparity between GM's operation and Kerkorian's?

The answer, my friends, lies in a statistic that I call the G/K ratio. That's GM's net worth (as calculated by the stock market) compared with Kerkorian's (as calculated by Forbes magazine). The ratio shows us that even though GM is vastly larger than Kerkorian, Captain Kirk, who has a 9.9 percent stake in GM, has more than enough financial muscle to duke it out with the General. The shrinking of this ratio epitomizes the way that savvy financial types like Kerkorian have thrived in the United States at the same time that many industrial companies have struggled.

Link.

Posted by Frank at 09:32 AM | Comments (0)

Hyundai planning new sportster, perhaps pickup?

Hyundai is looking to build a performance car in the United States to attract buyers to its showrooms, and it would also like to enter the pickup truck market, an executive said on Wednesday.

John Krafcik, Hyundai Motor America vice president for product development and strategic planning, told Reuters in an interview that the company hopes to have details next year about how the model would look.

"The idea is a (performance) car that speaks more directly to the enthusiast buyer," Krafcik said.

He said the Korean carmaker was considering several options for a "halo car," including a model based on its Tiburon sporty coupe or a sedan.

"The aim will be to build the brand, to make this an aspirational purchase," he said. "You would get more car for about the same price as competitors."

Carmakers often design a special vehicle, called a halo car, to attract customers to their showrooms, where they see the full range of vehicles being offered.

Link.

Posted by Frank at 09:28 AM | Comments (0)

Gas at $3 a gallon

NEW YORK - The average retail price of a a gallon of gasoline topped $3 in the United States last week, the highest price in 25 years, according to the latest nationwide Lundberg survey released Sunday.

The national average for self-serve, regular unleaded gas was $3.0150 per gallon on July 21, a rise of almost 2 cents per gallon from two weeks ago when the average was $2.9952, the survey of about 7,000 gas stations said.

Link.

Posted by Frank at 09:26 AM | Comments (0)

Audi R10 TDI Remains Unbeaten

After its fourth race, the Audi R10 TDI remains unbeaten: The prototype which became the first diesel-powered sportscar to win the Le Mans 24 Hour race, added another victory in the sixth round of the American Le Mans Series in Portland. In the third race for the Audi R10 TDI in the US, Dindo Capello (Italy) and Allan McNish (Scotland) triumphed ahead of their team-mates Frank Biela (Germany) and Emanuele Pirro (Italy) to score the first double victory of the Audi R10 TDI.

The two Audi sportscars started the race from the second and third rows. After a late change of regulations in which the organizers allowed the strongest competitor in the LM P1 class, the Dyson-Lola team, to reduce the weight of the car by 88 lbs. to 1892 lbs., the Audi drivers Dindo Capello and Emanuele Pirro had to be content in qualifying with positions three and five respectively. Because the weight reduction change had not been made giving the mandatory 14-day notification, organizer's IMSA and the Dyson team agreed a compromise. The two Lola sportscars started the race with a minimum weight of 1936 lbs.

At the start of the race staged on the 12-turn, 1.944-mile track featuring few overtaking opportunities, Emanuele Pirro was second behind Guy Smith in the Dyson-Lola. Dindo Capello followed in fourth after a delay at the first corner behind the "pole-sitter" Butch Leitzinger (Dyson-Lola). When the leading teams pitted during a yellow after 45 minutes for "full service" including driver change, fuel and tires, Frank Biela took over the #1 Audi R10 TDI and snatched the lead at the re-start on lap 54 with Allan McNish, now at the wheel of the #2 Audi, in second. Moments later Allan McNish took the lead from Biela. After 142-laps, the two R10 TDI sportscars claimed the first Audi diesel 1-2 victory.

After the successes of Allan McNish/Dindo Capello in 2000, JJ Lehto/Marco Werner (2004) and Frank Biela/Emanuele Pirro (2005) in the Audi R8, this is the fourth triumph for Audi at Portland. After the fourth win of the season, the Audi drivers Allan McNish and Dindo Capello extended their lead in the championship before the seventh race of the American Le Mans Series at Road America (20 August).

Quotes after the race at Portland

Dr Wolfgang Ullrich (Head of Audi Motorsport): "I am happy for the whole team that managed to get the first double victory for the Audi R10 TDI. Especially I am glad that the drivers of car #2 who were able to extend their American Le Mans Series championship lead. Thanks to all of the team for their good work. Today our competitors were confronted with problems. The spectators saw an exciting race. In the actual discussion about the regulations we tried to find a compromise with Dyson and IMSA. I think the fastest race lap of the Dyson-Lola showed that they are absolutely competitive."

Dindo Capello (Audi R10 TDI #2): "Unfortunately I was hit at the first corner and from that moment I really found the Audi difficult to drive -- especially in the right hand corners. The full course yellow came at a good moment because the grip from the left rear tire had gone completely -- the car was almost undriveable. But with new tires Allan was able to race hard. It's very nice to win again after the bad luck we had at Salt Lake City -- this win is just beautiful."

Allan McNish (Audi R10 TDI #2): "The car was tricky to drive -- the hit that Dindo received on the opening lap affected the balance quite a lot. But as soon as I got into the lead at the re-start I controlled the gap with Frank. When it was required, I was able to press on a little more but I could take things quite consistently through traffic. I'm obviously pleased and proud that we've pulled out a victory from what looked like being a hard weekend for us."

Frank Biela (Audi R10 TDI #1): "It was a good race, it was a lot of fun. But you cannot win all the time. Unfortunately I got stuck behind a GT Porsche, otherwise the race could have been more open until the end. The R10 TDI was very good and I am happy that we brought home a good result for Audi."

Emanuele Pirro (Audi R10 TDI #1): "It has been a really good race for us. We were not very fast in practice, qualifying or the warm-up. We changed the setup of the car for the race and it was better. Frank got in and secured second place for us. I am happy. A one-two for Audi is very good for the championship."

Dave Maraj (Team Director Team Audi Sport North America): "It was a fabulous race and I am tremendously proud to have achieved two victories for Audi Sport North America in the space of one week with the new Audi R10 TDI. To celebrate this 1-2 result today in only our second race with the R10 TDI which we are still getting used to, is a fantastic feat due to the dedication and professionalism of all of our team -- everyone was at the top of their game today."

Results at Portland

1 Capello/McNish (Audi R10 TDI) 142 laps in 2h 45m 08.847s
2 Biela/Pirro (Audi R10 TDI) +42,051s
3 Dyson/Smith (Lola-AER) - 2 laps
4 Weaver/Leitzinger (Lola-AER) - 4 laps
5 Field/Field/Halliday (Lola-AER) - 7 laps
6 Dayton/Wallace (Lola-AER) - 8 laps

Posted by Frank at 09:25 AM | Comments (0)

Hyundai Launches Hispanic Advertising Campaign

The Campaign Includes Hyundai's Second Full Vehicle Line Spanish-Language Television Spot

Hyundai Motor America debuts new, original, Spanish-language advertising campaign with a fresh creative approach themed "Respect". Introduced just prior to the World Cup games, the new Respect campaign is a bold interpretation of Hyundai's current position in the global automotive marketplace, and mirrors the reverence the brand extends to Hispanic consumers.

"Hyundai's 2007 model year Hispanic advertising is symbolic of a powerful presence that is strongly felt and well respected," stated Cuban-born Robin William Robert, National Manager Hispanic Marketing, Hyundai Motor America. He added, "As the Hispanic market continues to evolve and grow, so has our brand; delivering quality, segment leading vehicles with new options that give Hispanic consumers much more."

In January 2005, Hyundai Motor America launched its 24/7 new product initiative -- seven new products in 24 months -- marked by the all-new Tucson in 2005. The Hyundai Tucson was recently named "Highest Ranked Compact Multi-Activity Vehicle in Initial Quality" in the J.D. Power and Associates Initial Quality Study Rankings. The Hyundai brand is known for its leadership in unsurpassed standard safety content, sophisticated design, and exceptional consumer value, earning recognition and respect within automotive circles and consumers alike. The creative platform for the new, original Spanish-language advertising communicates Hyundai Motor America's emergence as a global automotive player.

The Respect campaign kicks off with the television spot "Arrival", Hyundai's second, original, Spanish-language full line television spot this year. "Arrival" correlates a bustling city to a jungle with cars roaming freely about, until sounds of an approaching stampede grow louder causing the cars to quickly shuffle about in fear and disappear to avoid the mysterious clamor that is drawing closer. The new Hyundai full product line -- Accent, Elantra, Tiburon, Sonata, Tucson, Santa Fe, Entourage and Azera -- comes into view dominating the streets of the city, signifying the respect the brand has earned.

A subsequent television spot, "Train", highlights the Hyundai Sonata, named Best Sedan by Sobre Ruedas Magazine during model year 2006. The spot is symbolic of a powerful force stopped by the presence of a Hyundai Sonata. The force is a train moving steadily across the tracks until it comes to a complete halt. Passengers in the train look around a bit surprised and see that flashing lights and a lowered gate have unexpectedly stopped the train for a vehicle to pass. The 2007 Hyundai Sonata comes into view proceeding over the railroad crossing while the train is stopped, representing the courtesy and respect rendered to a distinguished figure.

The advertising campaign is the first created for Hyundai Motor America by del Rivero Messianu (dRM DDB), Hyundai's Hispanic agency of record, which took over the account last February. The new campaign includes a third, original, television commercial set to launch in September, along with radio commercials, print ads, and interactive marketing programs, with extensions to support the Hyundai Dealer Advertising Association (HDAA).

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai cars and sport utility vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 700 dealerships nationwide.

Hyundai Tucson received the lowest number of problems per 100 vehicles among compact multi-activity vehicles in the proprietary J.D. Power and Associates 2006 Initial Quality Study(SM). This study is based on responses from 63,607 new-vehicle owners, measuring 251 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-April 2006. Your experiences may vary. Visit jdpower.com.

Posted by Frank at 09:22 AM | Comments (0)

Nissan Reaches 100 Million Vehicle Mark

TOKYO — Despite a recent slump in output, Nissan said Monday it marked a milestone in June with the production of its 100 millionth vehicle.

Since its establishment in 1933, Japan's second-biggest automaker it has produced 100,140,000 vehicles as of the end of June _ some 76,640,000 vehicles in Japan and about 23,500,000 units overseas.

The news comes as Carlos Ghosn, chief executive of Nissan Motor Co. and Renault SA of France, has begun 90-day talks with General Motors Corp. about a possible alliance that would bring together the three companies.

Link.

Posted by Frank at 09:19 AM | Comments (0)

July 23, 2006

Honda building new hybrid parts plant

Honda is reportedly building a new plant in Japan to produce components for its hybrid cars.

Japan's No. 3 automaker plans to build the plant on the grounds of Honda's Suzuka factory in Mie Prefecture, which would allow the company to quadruple its output capacity for electric motors to 200,000 units a year, Japan's business daily Nihon Keizai reported.

The plant is scheduled to begin operations in 2008, the paper reported without citing sources. Kyodo News agency had a similar report. Honda sold about 50,000 hybrid cars in 2005 based on its Civic and Accord models, according to the newspaper.

Posted by Frank at 06:48 PM | Comments (0)

Crash test -- the how, where and science of wrecking cars for safety research

Ruckersville, Va. -- This is the place where newborn cars come to die a violent and premature death. Some are smashed to oblivion in big frontal collisions, others in horrendous side impact crashes. Not to mention the high-speed battering rams that smack into car seats, simulating a fatal rear ender.

It's a sobering sight, rife with all the horrific noise your ears pick up when they hear a nearby accident -- that deep metal-and-glass crunch when one car hits another, or runs into a tree.

The front end of the car and the hood crumple, the car windows break, the trim parts and shards of chrome, rubber and plastic go flying. Then there's a deadly silence. This time, the instant destruction of a $31,000 Subaru B9 Tribeca SUV with only 110 miles is purely intentional, highly educational and, in its own way, thoroughly antiseptic.

Link.

Posted by Frank at 06:42 PM | Comments (0)

BMW bringing SUV production to Germany, U.S.

BMW plans to produce the X3 SUV model in Germany and the US, with the beginning of the third generation model.

Approximately 50,000 X3s will be made in the BMW's Spartanburg, S.C. plant, and 100,000 in Germany.

Posted by Frank at 06:32 PM | Comments (0)

VW Audi investigated for graft, bribery

Volkswagen AG, Europe's largest carmaker, said two managers and a former employee are under investigation by the Frankfurt prosecutor for kickbacks made by a supplier.

One of the managers works at Audi and the other at the Volkswagen brand, while the former employee was also a Volkswagen executive, company spokesman Hartwig von Sass said today. The Wolfsburg, Germany-based company is cooperating with authorities, he said, without providing further details.

Link.

Posted by Frank at 06:30 PM | Comments (0)

Zetsche plans marketing push for Mercedes brand

DaimlerChrysler AG chief executive Dieter Zetsche has said they are looking for ways to market their Mercedes brand more coherently.

'We want to focus on the roots, the original and historic strengths of the Mercedes brand,' Zetsche said.

Link.

Posted by Frank at 06:27 PM | Comments (0)

Hertz renting Shelby Mustangs

Have you ever heard a pony growl? Your chance is here thanks to Hertz.

The 2006 Ford Shelby GT-H Mustang is a work of art on wheels that doesn’t have to be admired from afar. Hertz is offering 500 of the limited-edition cars for rent as part of its Fun Collection, which includes other four-wheeled fantasy rides such as the Hummer H3 and Nissan 350Z.

To see what the fuss was all about, I drove the Shelby around for a weekend in Las Vegas (designated one of Hertz’s Fun Cities along with Boston and others) and found the Mustang’s throaty roar and 325-horsepower engine means business, but it’s all pleasure - the 120-channel Sirius satellite radio is just about the most serious thing in this race car.

“To me, it’s an awesome car,” said Pete Smith, Hertz’s New England regional manager. “I’ve been with Hertz for 21 years and I’ve driven hundreds of cars, but nothing like this. It has stiff suspension and it handles so well; it’s anything but an average Mustang.”

Link.

Posted by Frank at 06:26 PM | Comments (0)

Chrysler CEO declines comment on possible losses

Daimler Chrysler chief executive Dieter Zetsche on Sunday declined to comment on automotive analyst reports that the company's Chrysler division in the US is poised to make losses this year.

Zetsche, in a Deutsche Presse-Agentur interview, would only say he was not fully satisfied with developments at Chrysler which he is widely credited with having rescued during his time at the US carmaker's helm from 2000 to 2005.

Analysts including investment bank Dresdner Kleinwort are predicting losses for Chrysler during several quarters of the current year.

Zetsche stressed that he had full confidence in his successor at Chrysler, Tom LaSorda.

"He's doing a great job and I am very satisfied," Zetsche said.

Link.

Posted by Frank at 06:24 PM | Comments (0)

Firefighters wary of hybrid vehicle unknowns

Area firefighters say it's not knowing that worries them the most.

It's not knowing if the car involved in an accident is a hybrid with hundreds of volts of electricity flowing through it.

It's not knowing if the safety system, which is supposed to shut off the high-voltage current in an accident, worked properly.

What is certain is that with gasoline prices rising to $3 a gallon and beyond, electric hybrids are becoming more and more popular. Electric hybrid cars use a combination of a gasoline motor and a high-voltage electric motor that operates with as much as 500 volts.

Link.

Posted by Frank at 06:01 PM | Comments (0)

July 22, 2006

What went wrong with Ford's Way Forward?

As Ford Motor Co. embarks on an effort to revise its 6-month-old turnaround plan, workers, analysts and industry insiders have found themselves asking: How could it go wrong so fast?

But inside Ford, the trouble started as early as April. Ford researchers and executives started to take notice of worrisome trends in the sales of full-size pickups -- trends that would grow alarming in the ensuing months and help convince company leaders that even more belt-tightening would be needed.

"What we saw in the full-size truck segment was very important," George Pipas, Ford's top sales analyst, told the Free Press late Friday.

Link.

Posted by Frank at 01:20 PM | Comments (0)

Price war? Consumers, car makers playing chicken

Consumers and automakers and consumers are playing a summertime waiting game as U.S. car sales continue to decline with no dramatic sales promotions on the table.

Consumers are yet to see the deep discounts that dominated U.S. cars sales throughout the summer of 2005 as automakers this year are struggling to find profits wherever they can.

Link.

Posted by Frank at 01:16 PM | Comments (0)

Ford needs new cars

Ford Motor Co.'s pledge to speed up and possibly deepen its six-month-old North American turnaround plan could mean further job cuts and plant closings as those changes take shape over the next two months.

But any cuts, industry analysts and observers said Friday, must be accompanied by new, appealing vehicles to help the nation's second-largest automaker wean its dependency on trucks and large sport utility vehicles and shore up its dwindling market share.

"If they don't stabilize their market share at a level that they're predicting matches their redesigned size, then there will be a Round 3," said Van Conway, a partner with Conway, MacKenzie and Dunleavy, a turnaround consulting firm in Birmingham.

Link.

Posted by Frank at 01:14 PM | Comments (0)

Kia hires Volkswagen Design Chief

WOLFSBURG, Germany — Expect some Teutonic influence in the appearance of the next generation of Kia models.

That's the word out of Volkswagen headquarters today following the revelation that its advanced design boss, Peter Schreyer, has been lured to Kia to head up the Korean carmaker's worldwide design operations.

Schreyer rose to prominence during an eight-year stint at Audi in which he established a classic Bauhaus-inspired lineage that is now reflected across the Audi lineup. Reportedly, the impetus for his leaving Volkswagen was a long-running dispute with VW design boss Murat Gunak.

Link.

Posted by Frank at 01:11 PM | Comments (0)

A plug-in Prius may be in the works

The world's No 2 car-maker may soon offer models that you plug into a socket... just like your vacuum cleaner

Toyota is undoubtedly one of the pioneers of hybrid vehicles, but a report by respected US journal Automotive News suggests the car-making giant is now planning to diversify into 'plug-in' hybrids and ethanol-capable vehicles.

The Japanese marque had earlier pooh-poohed both these technologies, but Toyota US boss Jim Press was quoted by AN as saying that they did indeed offer some potential.

'Plug-ins', in case you're wondering, are hybrid vehicles that have a larger battery pack than existing models such as the Prius. This enables them to travel further on all-electric power, but the catch is that the battery needs to be regularly recharged via a conventional home power outlet.

Some industry experts say plug-in hybrids could offer twice the fuel economy of existing petrol-electric cars such as the Prius and Honda Civic Hybrid.

Link.

Posted by Frank at 01:09 PM | Comments (0)

Japanese gov't reprimands Toyota

The transport ministry issued Toyota Motor Corp. with a directive Friday to clean up its act, after finding fault in the automaker's handling of information on car defects.

Toyota must report back to the Land, Infrastructure and Transport Ministry by Aug. 4 on improvements it is making to its recall procedures. The ministry said Toyota must better handle safety information, including consumer complaints, so it will be able to issue more timely recalls.

The current and two former heads of Toyota's quality control department are being investigated by police for alleged professional negligence over an eight-year delay in issuing a recall of Hilux Surf sport utility vehicles with faulty steering gear.

Link.

Posted by Frank at 01:07 PM | Comments (0)

Bridgestone Firestone seeks all recalled tires

WASHINGTON - Six years after dozens of motorists were killed in rollovers linked to defective tires, the manufacturer said Friday it would contact owners to try to bring in the remaining 200,000 tires that may still be on the road.

Bridgestone Firestone North American Tire, the Nashville, Tenn.-based subsidiary of Japan’s Bridgestone Corp., said its 2000-01 recall had been highly successful, replacing about 95 percent of the 6.5 million tires involved.

Link.

Posted by Frank at 01:05 PM | Comments (0)

July 21, 2006

Jeep Compass Ad - 'Bounce'

This is one of four bobblehead ads for the new Jeep Compass SUV.

Press release after the jump.

Jeep® Compass Marketing Campaign Targets New Buyers for the Jeep Brand

* Bobblehead characters star in integrated ad campaign launching this month
* All-new 2007 Jeep® Compass delivers fun, freedom, utility, fuel-efficiency and Jeep 4x4 capability at an affordable price
* First Jeep vehicle to offer fuel economy of 30 mpg — competes in fast-growing compact SUV segment

The Jeep® brand is expanding into new territory with the 2007 Jeep Compass — a new type of Jeep vehicle for non-traditional Jeep buyers — and will introduce the Compass in an integrated marketing campaign that tells the Jeep story to younger consumers who may not have previously considered the brand.

Bobblehead characters, infectious music and a media mix that includes traditional and non-traditional media will reach the Jeep Compass prospects where they live, work and play.

The integrated campaign includes television, print, radio, interactive, customer relationship marketing, events and “out-of-home” marketing components.

“The Jeep Compass will attract younger buyers to the Jeep brand and is seen as modern, upscale, urban and attractive by general market, African American, Hispanic and Asian American consumers alike,” said John Plecha, Director – Jeep Marketing and Global Communications. “Smart, clever, effective and integrated communications are critical to reaching this audience and making the Jeep Compass a success.”

Typical Jeep Compass owners are expected to be between 22-30 years old, single, college educated and live in a “downtown” area of a big city. They are fun, open, carefree individuals with an adventurous mindset who like to get away to recharge and reconnect with friends.

To reach this audience, Jeep created a “bobblehead world” of characters representing a cross-section of typical Compass buyers. Their world is centered around the Jeep Compass, and the ads establish it as a fun, hip and youthful vehicle that keeps life moving in style through the city. Bobblehead figures have long been perceived as fun, entertaining and recognizable characters that have mass appeal among the Jeep Compass target.

“These younger buyers are marketing savvy consumers who are passionate about their fashion, music, entertainment and sports,” said Jay Kuhnie, Director – Jeep Communications. “Having a piece of Jeep fun, freedom and adventure is exciting and inspirational for them.”

Four 30-second television spots featuring bobblehead characters bouncing to Hip Hop pioneer KRS-One’s track, “Steady Bounce,” begin July 31 on network, cable and online media outlets. These include target-appropriate programs on networks such as FOX, CW, UPN, ESPN, E!, MTV, Telemundo, Univision and the new AOL Action Sports Network Lat34.com.

Print advertising includes four-page magazine inserts, two-page spreads and single-page ads. They will run in music, fashion, entertainment, fitness/adventure, sports, men’s, women’s and automotive magazines, including publications such as Rolling Stone, Vibe, Elle, In Style, Entertainment Weekly, People en Espanol, Marie Claire, Latina Style, Maxim, Sports Illustrated, Shape and Motor Trend.

Interactive Integration
In addition to the Jeep and Compass home pages, the TV spots will be available by searching thejeepchannel on You Tube. Advertising will appear on high profile homepages such as AOL, MSN, Yahoo and on social network sites including MySpace and Facebook.

Additionally, Jeep will use lifestyle sites tied to entertainment, fashion and music to build awareness including a Jeep Adventure Radio Channel and New Artist Contest on the Hispanic Batanga; Daily Candy; MTV.com Real World sponsorship; and taking over a pre-programmed radio station on Yahoo Music. User generated media content includes a Jeep Compass Karaoke singing avatar initiative, powered by Oddcast; a bobblehead icon generator where visitors to www.jeep.com can build their own bobblehead character to send to friends; and a Free Your Thoughts.com contest where consumers have an opportunity to create their own Jeep Compass commercial.

Seven-inch versions of the bobbleheads used in the commercials also will be available for purchase through www.jeep.com.

Other Components
TV extensions include Compass vehicle integration in MTV Real World 18 and “Uncharted,” a month-long Jeep Compass Music Tour of up-and-coming artists, which will kick off in New York in August.

Out-of-home media will reach this active, younger audience through outdoor billboards, bus shelter advertising, painted walls, building wraps and buzz marketing at beaches and clubs.

TV Spots Descriptions
The first spot, “Bounce,” uniquely demonstrates how owning Jeep Compass is a way to “keep moving” by becoming truly independent and the envy of all who see it. The driver of the Compass, a bobblehead, drives through urban streets catching the eye of many other bobbleheads admiring his new wheels. The spot closes with all the bobbleheads who envied the Compass bouncing to the music in the back of the vehicle under a mirrored ball as if they were in a dance club. The spot closes with the voice over, “It’s your life. Keep it moving. Introducing the totally new Jeep Compass, for just $15,985. It’s freedom in a whole new dimension.”

In “Gear,” the Jeep Compass drives by a street-side music store with guitars, amps and keyboards filling the windows. A little old bluesman bobblehead sits in front of the store and rocks his head as the Jeep Compass drives by. The driver and passenger look at each other and then at the back of the Compass with its seats up. In the next shot, the seats are now down and the amps are in the back of the Compass. The spot closes with our blues guy also in the back playing his guitar and bobbing his head happily. The voice over says, “The totally new Jeep Compass. With fold-flat passenger seats and a removable load floor, there’s no end to the cool stuff you can take along for the ride.”

With gas prices at an all-time high, the “Phil” spot communicates how the all-new Jeep Compass with full-time Freedom Drive I™ four-wheel drive allows consumers to “keep it moving” by getting 30 miles per gallon in their Jeep Compass. The spot opens with two bobbleheads — a male driver and female passenger — inside the Jeep Compass. They approach a gas station with a “sad looking” bobblehead attendant, but drive past it, then return to throw away a cup in the station’s trash can. The vehicle then drives away again, without buying any gas, as the attendant looks on shaking his head in disbelief. All the time, the driver’s and passenger’s heads are bobbing to the music.

The spot, “Monday,” opens with the Jeep Compass driving down the highway in the carpool lane. Cutting inside the vehicle, there are bobblehead passengers dressed in their different work clothes. The spot cuts to the driver as he turns up the stereo system as his passengers bob to the beat of the music. One by one, the passengers “fly out” of the vehicle as they get to their respective work destination with one hitting an elevator floor button to get to her destination and another landing in his office cubicle. The voice over says, “The totally new Jeep Compass. With an available 458-watt Boston Acoustics stereo…MP3 input…and available SIRIUS Satellite radio… It’s never been more fun to give your friends a lift to work.”

All of the spots close with “Jeep Compass. Freedom, in a whole new dimension.”

About Jeep and the All-new 2007 Jeep Compass
Jeep has seven models in the 2007 model year, the most available to retail consumers at one time in the 65-year history of Jeep vehicles.

“The Jeep brand is on a product offensive and will continue to grow with new offerings that leverage Jeep’s legendary 4x4 leadership,” said Plecha. “We’re solidifying the Jeep brand’s foundation with the bigger, more powerful all-new 2007 Jeep Wrangler and the Jeep Wrangler Unlimited — while also stretching the brand to reach new customers in the growing compact SUV segment with Jeep Compass and Jeep Patriot.”

The all-new 2007 Jeep Compass will hit city streets and two-lane trails just as the compact sport-utility vehicle (SUV) market is poised for tremendous growth in the United Sates, gas prices continue to fluctuate and consumer interest shifts toward more fuel-efficient vehicles. Annual compact SUV volume in the U.S. for the 2005 calendar year was 368,000 units, up from 297,000 units in 2004. This segment is expected to almost double to approximately 600,000 units by 2010 and almost triple to more than 814,000 units by 2016.

With Jeep Compass, the brand’s first front-wheel-drive-based SUV, Jeep is prepared to capitalize on this growing segment by providing the packaging and functionality of an SUV with the performance, handling, fuel economy (30 miles per gallon) and price of a compact car or small pickup.

Posted by Frank at 07:11 PM | Comments (0)

Jeep Compass Ad - 'Gear'

This is one of four bobblehead ads for the new Jeep Compass SUV.

Press release after the jump.

Jeep® Compass Marketing Campaign Targets New Buyers for the Jeep Brand

* Bobblehead characters star in integrated ad campaign launching this month
* All-new 2007 Jeep® Compass delivers fun, freedom, utility, fuel-efficiency and Jeep 4x4 capability at an affordable price
* First Jeep vehicle to offer fuel economy of 30 mpg — competes in fast-growing compact SUV segment

The Jeep® brand is expanding into new territory with the 2007 Jeep Compass — a new type of Jeep vehicle for non-traditional Jeep buyers — and will introduce the Compass in an integrated marketing campaign that tells the Jeep story to younger consumers who may not have previously considered the brand.

Bobblehead characters, infectious music and a media mix that includes traditional and non-traditional media will reach the Jeep Compass prospects where they live, work and play.

The integrated campaign includes television, print, radio, interactive, customer relationship marketing, events and “out-of-home” marketing components.

“The Jeep Compass will attract younger buyers to the Jeep brand and is seen as modern, upscale, urban and attractive by general market, African American, Hispanic and Asian American consumers alike,” said John Plecha, Director – Jeep Marketing and Global Communications. “Smart, clever, effective and integrated communications are critical to reaching this audience and making the Jeep Compass a success.”

Typical Jeep Compass owners are expected to be between 22-30 years old, single, college educated and live in a “downtown” area of a big city. They are fun, open, carefree individuals with an adventurous mindset who like to get away to recharge and reconnect with friends.

To reach this audience, Jeep created a “bobblehead world” of characters representing a cross-section of typical Compass buyers. Their world is centered around the Jeep Compass, and the ads establish it as a fun, hip and youthful vehicle that keeps life moving in style through the city. Bobblehead figures have long been perceived as fun, entertaining and recognizable characters that have mass appeal among the Jeep Compass target.

“These younger buyers are marketing savvy consumers who are passionate about their fashion, music, entertainment and sports,” said Jay Kuhnie, Director – Jeep Communications. “Having a piece of Jeep fun, freedom and adventure is exciting and inspirational for them.”

Four 30-second television spots featuring bobblehead characters bouncing to Hip Hop pioneer KRS-One’s track, “Steady Bounce,” begin July 31 on network, cable and online media outlets. These include target-appropriate programs on networks such as FOX, CW, UPN, ESPN, E!, MTV, Telemundo, Univision and the new AOL Action Sports Network Lat34.com.

Print advertising includes four-page magazine inserts, two-page spreads and single-page ads. They will run in music, fashion, entertainment, fitness/adventure, sports, men’s, women’s and automotive magazines, including publications such as Rolling Stone, Vibe, Elle, In Style, Entertainment Weekly, People en Espanol, Marie Claire, Latina Style, Maxim, Sports Illustrated, Shape and Motor Trend.

Interactive Integration
In addition to the Jeep and Compass home pages, the TV spots will be available by searching thejeepchannel on You Tube. Advertising will appear on high profile homepages such as AOL, MSN, Yahoo and on social network sites including MySpace and Facebook.

Additionally, Jeep will use lifestyle sites tied to entertainment, fashion and music to build awareness including a Jeep Adventure Radio Channel and New Artist Contest on the Hispanic Batanga; Daily Candy; MTV.com Real World sponsorship; and taking over a pre-programmed radio station on Yahoo Music. User generated media content includes a Jeep Compass Karaoke singing avatar initiative, powered by Oddcast; a bobblehead icon generator where visitors to www.jeep.com can build their own bobblehead character to send to friends; and a Free Your Thoughts.com contest where consumers have an opportunity to create their own Jeep Compass commercial.

Seven-inch versions of the bobbleheads used in the commercials also will be available for purchase through www.jeep.com.

Other Components
TV extensions include Compass vehicle integration in MTV Real World 18 and “Uncharted,” a month-long Jeep Compass Music Tour of up-and-coming artists, which will kick off in New York in August.

Out-of-home media will reach this active, younger audience through outdoor billboards, bus shelter advertising, painted walls, building wraps and buzz marketing at beaches and clubs.

TV Spots Descriptions
The first spot, “Bounce,” uniquely demonstrates how owning Jeep Compass is a way to “keep moving” by becoming truly independent and the envy of all who see it. The driver of the Compass, a bobblehead, drives through urban streets catching the eye of many other bobbleheads admiring his new wheels. The spot closes with all the bobbleheads who envied the Compass bouncing to the music in the back of the vehicle under a mirrored ball as if they were in a dance club. The spot closes with the voice over, “It’s your life. Keep it moving. Introducing the totally new Jeep Compass, for just $15,985. It’s freedom in a whole new dimension.”

In “Gear,” the Jeep Compass drives by a street-side music store with guitars, amps and keyboards filling the windows. A little old bluesman bobblehead sits in front of the store and rocks his head as the Jeep Compass drives by. The driver and passenger look at each other and then at the back of the Compass with its seats up. In the next shot, the seats are now down and the amps are in the back of the Compass. The spot closes with our blues guy also in the back playing his guitar and bobbing his head happily. The voice over says, “The totally new Jeep Compass. With fold-flat passenger seats and a removable load floor, there’s no end to the cool stuff you can take along for the ride.”

With gas prices at an all-time high, the “Phil” spot communicates how the all-new Jeep Compass with full-time Freedom Drive I™ four-wheel drive allows consumers to “keep it moving” by getting 30 miles per gallon in their Jeep Compass. The spot opens with two bobbleheads — a male driver and female passenger — inside the Jeep Compass. They approach a gas station with a “sad looking” bobblehead attendant, but drive past it, then return to throw away a cup in the station’s trash can. The vehicle then drives away again, without buying any gas, as the attendant looks on shaking his head in disbelief. All the time, the driver’s and passenger’s heads are bobbing to the music.

The spot, “Monday,” opens with the Jeep Compass driving down the highway in the carpool lane. Cutting inside the vehicle, there are bobblehead passengers dressed in their different work clothes. The spot cuts to the driver as he turns up the stereo system as his passengers bob to the beat of the music. One by one, the passengers “fly out” of the vehicle as they get to their respective work destination with one hitting an elevator floor button to get to her destination and another landing in his office cubicle. The voice over says, “The totally new Jeep Compass. With an available 458-watt Boston Acoustics stereo…MP3 input…and available SIRIUS Satellite radio… It’s never been more fun to give your friends a lift to work.”

All of the spots close with “Jeep Compass. Freedom, in a whole new dimension.”

About Jeep and the All-new 2007 Jeep Compass
Jeep has seven models in the 2007 model year, the most available to retail consumers at one time in the 65-year history of Jeep vehicles.

“The Jeep brand is on a product offensive and will continue to grow with new offerings that leverage Jeep’s legendary 4x4 leadership,” said Plecha. “We’re solidifying the Jeep brand’s foundation with the bigger, more powerful all-new 2007 Jeep Wrangler and the Jeep Wrangler Unlimited — while also stretching the brand to reach new customers in the growing compact SUV segment with Jeep Compass and Jeep Patriot.”

The all-new 2007 Jeep Compass will hit city streets and two-lane trails just as the compact sport-utility vehicle (SUV) market is poised for tremendous growth in the United Sates, gas prices continue to fluctuate and consumer interest shifts toward more fuel-efficient vehicles. Annual compact SUV volume in the U.S. for the 2005 calendar year was 368,000 units, up from 297,000 units in 2004. This segment is expected to almost double to approximately 600,000 units by 2010 and almost triple to more than 814,000 units by 2016.

With Jeep Compass, the brand’s first front-wheel-drive-based SUV, Jeep is prepared to capitalize on this growing segment by providing the packaging and functionality of an SUV with the performance, handling, fuel economy (30 miles per gallon) and price of a compact car or small pickup.

Posted by Frank at 07:07 PM | Comments (0)

Jeep Compass Ad - 'Monday'

This is one of four bobblehead ads for the new Jeep Compass SUV.

Press release after the jump.

Jeep® Compass Marketing Campaign Targets New Buyers for the Jeep Brand

* Bobblehead characters star in integrated ad campaign launching this month
* All-new 2007 Jeep® Compass delivers fun, freedom, utility, fuel-efficiency and Jeep 4x4 capability at an affordable price
* First Jeep vehicle to offer fuel economy of 30 mpg — competes in fast-growing compact SUV segment

The Jeep® brand is expanding into new territory with the 2007 Jeep Compass — a new type of Jeep vehicle for non-traditional Jeep buyers — and will introduce the Compass in an integrated marketing campaign that tells the Jeep story to younger consumers who may not have previously considered the brand.

Bobblehead characters, infectious music and a media mix that includes traditional and non-traditional media will reach the Jeep Compass prospects where they live, work and play.

The integrated campaign includes television, print, radio, interactive, customer relationship marketing, events and “out-of-home” marketing components.

“The Jeep Compass will attract younger buyers to the Jeep brand and is seen as modern, upscale, urban and attractive by general market, African American, Hispanic and Asian American consumers alike,” said John Plecha, Director – Jeep Marketing and Global Communications. “Smart, clever, effective and integrated communications are critical to reaching this audience and making the Jeep Compass a success.”

Typical Jeep Compass owners are expected to be between 22-30 years old, single, college educated and live in a “downtown” area of a big city. They are fun, open, carefree individuals with an adventurous mindset who like to get away to recharge and reconnect with friends.

To reach this audience, Jeep created a “bobblehead world” of characters representing a cross-section of typical Compass buyers. Their world is centered around the Jeep Compass, and the ads establish it as a fun, hip and youthful vehicle that keeps life moving in style through the city. Bobblehead figures have long been perceived as fun, entertaining and recognizable characters that have mass appeal among the Jeep Compass target.

“These younger buyers are marketing savvy consumers who are passionate about their fashion, music, entertainment and sports,” said Jay Kuhnie, Director – Jeep Communications. “Having a piece of Jeep fun, freedom and adventure is exciting and inspirational for them.”

Four 30-second television spots featuring bobblehead characters bouncing to Hip Hop pioneer KRS-One’s track, “Steady Bounce,” begin July 31 on network, cable and online media outlets. These include target-appropriate programs on networks such as FOX, CW, UPN, ESPN, E!, MTV, Telemundo, Univision and the new AOL Action Sports Network Lat34.com.

Print advertising includes four-page magazine inserts, two-page spreads and single-page ads. They will run in music, fashion, entertainment, fitness/adventure, sports, men’s, women’s and automotive magazines, including publications such as Rolling Stone, Vibe, Elle, In Style, Entertainment Weekly, People en Espanol, Marie Claire, Latina Style, Maxim, Sports Illustrated, Shape and Motor Trend.

Interactive Integration
In addition to the Jeep and Compass home pages, the TV spots will be available by searching thejeepchannel on You Tube. Advertising will appear on high profile homepages such as AOL, MSN, Yahoo and on social network sites including MySpace and Facebook.

Additionally, Jeep will use lifestyle sites tied to entertainment, fashion and music to build awareness including a Jeep Adventure Radio Channel and New Artist Contest on the Hispanic Batanga; Daily Candy; MTV.com Real World sponsorship; and taking over a pre-programmed radio station on Yahoo Music. User generated media content includes a Jeep Compass Karaoke singing avatar initiative, powered by Oddcast; a bobblehead icon generator where visitors to www.jeep.com can build their own bobblehead character to send to friends; and a Free Your Thoughts.com contest where consumers have an opportunity to create their own Jeep Compass commercial.

Seven-inch versions of the bobbleheads used in the commercials also will be available for purchase through www.jeep.com.

Other Components
TV extensions include Compass vehicle integration in MTV Real World 18 and “Uncharted,” a month-long Jeep Compass Music Tour of up-and-coming artists, which will kick off in New York in August.

Out-of-home media will reach this active, younger audience through outdoor billboards, bus shelter advertising, painted walls, building wraps and buzz marketing at beaches and clubs.

TV Spots Descriptions
The first spot, “Bounce,” uniquely demonstrates how owning Jeep Compass is a way to “keep moving” by becoming truly independent and the envy of all who see it. The driver of the Compass, a bobblehead, drives through urban streets catching the eye of many other bobbleheads admiring his new wheels. The spot closes with all the bobbleheads who envied the Compass bouncing to the music in the back of the vehicle under a mirrored ball as if they were in a dance club. The spot closes with the voice over, “It’s your life. Keep it moving. Introducing the totally new Jeep Compass, for just $15,985. It’s freedom in a whole new dimension.”

In “Gear,” the Jeep Compass drives by a street-side music store with guitars, amps and keyboards filling the windows. A little old bluesman bobblehead sits in front of the store and rocks his head as the Jeep Compass drives by. The driver and passenger look at each other and then at the back of the Compass with its seats up. In the next shot, the seats are now down and the amps are in the back of the Compass. The spot closes with our blues guy also in the back playing his guitar and bobbing his head happily. The voice over says, “The totally new Jeep Compass. With fold-flat passenger seats and a removable load floor, there’s no end to the cool stuff you can take along for the ride.”

With gas prices at an all-time high, the “Phil” spot communicates how the all-new Jeep Compass with full-time Freedom Drive I™ four-wheel drive allows consumers to “keep it moving” by getting 30 miles per gallon in their Jeep Compass. The spot opens with two bobbleheads — a male driver and female passenger — inside the Jeep Compass. They approach a gas station with a “sad looking” bobblehead attendant, but drive past it, then return to throw away a cup in the station’s trash can. The vehicle then drives away again, without buying any gas, as the attendant looks on shaking his head in disbelief. All the time, the driver’s and passenger’s heads are bobbing to the music.

The spot, “Monday,” opens with the Jeep Compass driving down the highway in the carpool lane. Cutting inside the vehicle, there are bobblehead passengers dressed in their different work clothes. The spot cuts to the driver as he turns up the stereo system as his passengers bob to the beat of the music. One by one, the passengers “fly out” of the vehicle as they get to their respective work destination with one hitting an elevator floor button to get to her destination and another landing in his office cubicle. The voice over says, “The totally new Jeep Compass. With an available 458-watt Boston Acoustics stereo…MP3 input…and available SIRIUS Satellite radio… It’s never been more fun to give your friends a lift to work.”

All of the spots close with “Jeep Compass. Freedom, in a whole new dimension.”

About Jeep and the All-new 2007 Jeep Compass
Jeep has seven models in the 2007 model year, the most available to retail consumers at one time in the 65-year history of Jeep vehicles.

“The Jeep brand is on a product offensive and will continue to grow with new offerings that leverage Jeep’s legendary 4x4 leadership,” said Plecha. “We’re solidifying the Jeep brand’s foundation with the bigger, more powerful all-new 2007 Jeep Wrangler and the Jeep Wrangler Unlimited — while also stretching the brand to reach new customers in the growing compact SUV segment with Jeep Compass and Jeep Patriot.”

The all-new 2007 Jeep Compass will hit city streets and two-lane trails just as the compact sport-utility vehicle (SUV) market is poised for tremendous growth in the United Sates, gas prices continue to fluctuate and consumer interest shifts toward more fuel-efficient vehicles. Annual compact SUV volume in the U.S. for the 2005 calendar year was 368,000 units, up from 297,000 units in 2004. This segment is expected to almost double to approximately 600,000 units by 2010 and almost triple to more than 814,000 units by 2016.

With Jeep Compass, the brand’s first front-wheel-drive-based SUV, Jeep is prepared to capitalize on this growing segment by providing the packaging and functionality of an SUV with the performance, handling, fuel economy (30 miles per gallon) and price of a compact car or small pickup.

Posted by Frank at 07:04 PM | Comments (0)

Jeep Compass Ad - 'Phil'

This is one of four bobblehead ads for the new Jeep Compass SUV.

Press release after the jump.

Jeep® Compass Marketing Campaign Targets New Buyers for the Jeep Brand

* Bobblehead characters star in integrated ad campaign launching this month
* All-new 2007 Jeep® Compass delivers fun, freedom, utility, fuel-efficiency and Jeep 4x4 capability at an affordable price
* First Jeep vehicle to offer fuel economy of 30 mpg — competes in fast-growing compact SUV segment

The Jeep® brand is expanding into new territory with the 2007 Jeep Compass — a new type of Jeep vehicle for non-traditional Jeep buyers — and will introduce the Compass in an integrated marketing campaign that tells the Jeep story to younger consumers who may not have previously considered the brand.

Bobblehead characters, infectious music and a media mix that includes traditional and non-traditional media will reach the Jeep Compass prospects where they live, work and play.

The integrated campaign includes television, print, radio, interactive, customer relationship marketing, events and “out-of-home” marketing components.

“The Jeep Compass will attract younger buyers to the Jeep brand and is seen as modern, upscale, urban and attractive by general market, African American, Hispanic and Asian American consumers alike,” said John Plecha, Director – Jeep Marketing and Global Communications. “Smart, clever, effective and integrated communications are critical to reaching this audience and making the Jeep Compass a success.”

Typical Jeep Compass owners are expected to be between 22-30 years old, single, college educated and live in a “downtown” area of a big city. They are fun, open, carefree individuals with an adventurous mindset who like to get away to recharge and reconnect with friends.

To reach this audience, Jeep created a “bobblehead world” of characters representing a cross-section of typical Compass buyers. Their world is centered around the Jeep Compass, and the ads establish it as a fun, hip and youthful vehicle that keeps life moving in style through the city. Bobblehead figures have long been perceived as fun, entertaining and recognizable characters that have mass appeal among the Jeep Compass target.

“These younger buyers are marketing savvy consumers who are passionate about their fashion, music, entertainment and sports,” said Jay Kuhnie, Director – Jeep Communications. “Having a piece of Jeep fun, freedom and adventure is exciting and inspirational for them.”

Four 30-second television spots featuring bobblehead characters bouncing to Hip Hop pioneer KRS-One’s track, “Steady Bounce,” begin July 31 on network, cable and online media outlets. These include target-appropriate programs on networks such as FOX, CW, UPN, ESPN, E!, MTV, Telemundo, Univision and the new AOL Action Sports Network Lat34.com.

Print advertising includes four-page magazine inserts, two-page spreads and single-page ads. They will run in music, fashion, entertainment, fitness/adventure, sports, men’s, women’s and automotive magazines, including publications such as Rolling Stone, Vibe, Elle, In Style, Entertainment Weekly, People en Espanol, Marie Claire, Latina Style, Maxim, Sports Illustrated, Shape and Motor Trend.

Interactive Integration
In addition to the Jeep and Compass home pages, the TV spots will be available by searching thejeepchannel on You Tube. Advertising will appear on high profile homepages such as AOL, MSN, Yahoo and on social network sites including MySpace and Facebook.

Additionally, Jeep will use lifestyle sites tied to entertainment, fashion and music to build awareness including a Jeep Adventure Radio Channel and New Artist Contest on the Hispanic Batanga; Daily Candy; MTV.com Real World sponsorship; and taking over a pre-programmed radio station on Yahoo Music. User generated media content includes a Jeep Compass Karaoke singing avatar initiative, powered by Oddcast; a bobblehead icon generator where visitors to www.jeep.com can build their own bobblehead character to send to friends; and a Free Your Thoughts.com contest where consumers have an opportunity to create their own Jeep Compass commercial.

Seven-inch versions of the bobbleheads used in the commercials also will be available for purchase through www.jeep.com.

Other Components
TV extensions include Compass vehicle integration in MTV Real World 18 and “Uncharted,” a month-long Jeep Compass Music Tour of up-and-coming artists, which will kick off in New York in August.

Out-of-home media will reach this active, younger audience through outdoor billboards, bus shelter advertising, painted walls, building wraps and buzz marketing at beaches and clubs.

TV Spots Descriptions
The first spot, “Bounce,” uniquely demonstrates how owning Jeep Compass is a way to “keep moving” by becoming truly independent and the envy of all who see it. The driver of the Compass, a bobblehead, drives through urban streets catching the eye of many other bobbleheads admiring his new wheels. The spot closes with all the bobbleheads who envied the Compass bouncing to the music in the back of the vehicle under a mirrored ball as if they were in a dance club. The spot closes with the voice over, “It’s your life. Keep it moving. Introducing the totally new Jeep Compass, for just $15,985. It’s freedom in a whole new dimension.”

In “Gear,” the Jeep Compass drives by a street-side music store with guitars, amps and keyboards filling the windows. A little old bluesman bobblehead sits in front of the store and rocks his head as the Jeep Compass drives by. The driver and passenger look at each other and then at the back of the Compass with its seats up. In the next shot, the seats are now down and the amps are in the back of the Compass. The spot closes with our blues guy also in the back playing his guitar and bobbing his head happily. The voice over says, “The totally new Jeep Compass. With fold-flat passenger seats and a removable load floor, there’s no end to the cool stuff you can take along for the ride.”

With gas prices at an all-time high, the “Phil” spot communicates how the all-new Jeep Compass with full-time Freedom Drive I™ four-wheel drive allows consumers to “keep it moving” by getting 30 miles per gallon in their Jeep Compass. The spot opens with two bobbleheads — a male driver and female passenger — inside the Jeep Compass. They approach a gas station with a “sad looking” bobblehead attendant, but drive past it, then return to throw away a cup in the station’s trash can. The vehicle then drives away again, without buying any gas, as the attendant looks on shaking his head in disbelief. All the time, the driver’s and passenger’s heads are bobbing to the music.

The spot, “Monday,” opens with the Jeep Compass driving down the highway in the carpool lane. Cutting inside the vehicle, there are bobblehead passengers dressed in their different work clothes. The spot cuts to the driver as he turns up the stereo system as his passengers bob to the beat of the music. One by one, the passengers “fly out” of the vehicle as they get to their respective work destination with one hitting an elevator floor button to get to her destination and another landing in his office cubicle. The voice over says, “The totally new Jeep Compass. With an available 458-watt Boston Acoustics stereo…MP3 input…and available SIRIUS Satellite radio… It’s never been more fun to give your friends a lift to work.”

All of the spots close with “Jeep Compass. Freedom, in a whole new dimension.”

About Jeep and the All-new 2007 Jeep Compass
Jeep has seven models in the 2007 model year, the most available to retail consumers at one time in the 65-year history of Jeep vehicles.

“The Jeep brand is on a product offensive and will continue to grow with new offerings that leverage Jeep’s legendary 4x4 leadership,” said Plecha. “We’re solidifying the Jeep brand’s foundation with the bigger, more powerful all-new 2007 Jeep Wrangler and the Jeep Wrangler Unlimited — while also stretching the brand to reach new customers in the growing compact SUV segment with Jeep Compass and Jeep Patriot.”

The all-new 2007 Jeep Compass will hit city streets and two-lane trails just as the compact sport-utility vehicle (SUV) market is poised for tremendous growth in the United Sates, gas prices continue to fluctuate and consumer interest shifts toward more fuel-efficient vehicles. Annual compact SUV volume in the U.S. for the 2005 calendar year was 368,000 units, up from 297,000 units in 2004. This segment is expected to almost double to approximately 600,000 units by 2010 and almost triple to more than 814,000 units by 2016.

With Jeep Compass, the brand’s first front-wheel-drive-based SUV, Jeep is prepared to capitalize on this growing segment by providing the packaging and functionality of an SUV with the performance, handling, fuel economy (30 miles per gallon) and price of a compact car or small pickup.

Posted by Frank at 06:46 PM | Comments (0)

Nissan pulls sexy Kim Cattrall ad in kiwi land

A steamy car commercial starring "Sex and the City" actress Kim Cattrall has been pulled in New Zealand, after broadcasters received numerous complaints about its raunchy content.

The 49-year-old, who played sex-obsessed Samantha Jones on the hit HBO show, appears in the ad purring with excitement over the latest Nissan model. She tells a salesman, "Why didn't you tell me it was so big, I just wasn't prepared for it?

"The all-new Nissan Tiida makes you feel really, really, really good inside."

After a test drive she says, "Ah! That was amazing. Absolutely fabulous! I mean the great body and the way you moved it."

Posted by Frank at 05:59 PM | Comments (0)

Driver trying to switch seats crashes minivan

The Minnesota State Patrol reported that a driver and one of the two other occupants in a minivan attempted to switch positions while driving, and crashed the vehicle.

They were using cruise control to maintain speed, but not their brains.

As they attempted the switch, the van went out of control and rolled over into a ditch, totalling the vehicle. The 19-year-old driver was hospitalized for possible internal injuries, and the occupants sent to a second hospital for head injuries.

Posted by Frank at 05:42 PM | Comments (0)

Ghosn: GM talks are about the future

TOKYO — The chief executive of Renault and Nissan (NSANY) said Friday that the initial talks with General Motors (GM) about a possible partnership will be about the advantages in working together, and he stressed that a cash infusion into GM is not a precondition to a tie-up.

Shares in Nissan have underperformed a rise in other Japanese car stocks in the past week, after Carlos Ghosn said a capital stake would likely be part of an alliance with GM, and that the stake would probably be big.

"We are not making a capital investment into GM as the first element or condition," Ghosn told a news conference in Tokyo.

The initial talks are merely looking at whether the idea of a tie-up with GM makes sense, he said.

Ghosn, who heads Nissan and its partner Renault of France, has been in talks with GM Chief Executive Rick Wagoner about a possible tie-up among the three automakers, since American billionaire investor Kirk Kerkorian proposed GM consider joining the Renault-Nissan alliance.

Link.

Posted by Frank at 05:37 PM | Comments (0)

Ford Explorer jury award slashed

A San Diego appeals court Wednesday slashed a jury award levied against Ford Motor Co. for a woman left paralyzed after a Ford Explorer rollover accident.

But the court, which termed the original damage award of $368.6 million excessive, denied Ford's request for a new trial.

The jury verdict two years ago produced the first-ever damage award against Ford involving a rollover from an Explorer and the second-highest award in U.S. history in an automobile products liability claim, according to data compiled by Bloomberg.

Link.

Posted by Frank at 05:33 PM | Comments (0)

Tax breaks for Toyota hybrids to shrink

Firm produces limit of eligible cars

WASHINGTON -- Environmentally concerned car buyers will see some federal tax breaks for energy efficient hybrids start shrinking this fall.

Toyota Motor Corp. has hit the production limit -- 60,000 -- on vehicles eligible for a special tax credit designed to encourage more buyers to choose gas-electric hybrids.

Spokeswoman Martha Voss said yesterday the automaker sold its 60,000th such vehicle in May.

That means the tax credits for Toyota and Lexus hybrids will be cut in half for drivers who purchase their vehicles beginning in October, she said. The $3,150 credit for the popular Toyota Prius, the largest hybrid tax credit available, would shrink to $1,575.

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Posted by Frank at 05:19 PM | Comments (0)

Which Honda car gets a diesel?

When Honda sells its first diesel engine in the United States, it likely will be in the Civic, Accord or CR-V, said John Watts, manager of Honda's U.S. product planning.

Honda plans to introduce a clean-burning, 2.2-liter turbodiesel in the United States within three years.

"That 2.2 could probably crank out about 200 horsepower and about 220 [pounds-feet of] torque at little rpm," Watts said recently. "Vehicles like the Pilot [SUV] and Odyssey [minivan] are too big for a four-cylinder."

Honda sells a 2.2-liter, four-cylinder turbodiesel engine in Europe, but Watts said it does not meet U.S. emission standards. Takeo Fukui, CEO of Honda Motor Co., said in late June that the company will unveil a four-cylinder diesel in the United States that will run as clean as a gasoline engine.

Watts said he thinks diesel will catch on in this country if the engines can go 400 miles on a single tank of fuel.

Link.

Posted by Frank at 05:17 PM | Comments (0)

The long island parking meter war

Another wasted legal education

Long Island lawyer Gary Rosen has too much time on his hands. Convinced the parking meters in Bellerose village were running fast he personally tested 101 units with his own coins and a stop watch ...

... and "a grudge built on a pile of parking tickets," according to this article that has him tilting at meters.

Link.

Posted by Frank at 03:05 PM | Comments (0)

Half of UK motorists want elderly drivers run off road

And maybe their composted bodies can be used for fuel

Congestion on Britain's streets is getting worse, but drivers polled by online insurance broker www.motorinsurance.co.uk have a novel solution: ban elderly drivers from the roads.

In a shocking display of blatant and unfounded ageism, almost half of drivers polled (49%) said that banning elderly motorists from driving during peak hours would ease congestion on Britain's roads.

Nearly two-thirds (62%) of the 300 drivers polled believe that elderly drivers cannot cope with modern-day road conditions and nearly as many believe (49%) that their slow and erratic driving causes accidents.

Paul Cosh, managing director of www.motorinsurance.co.uk, comments:

"The impact of congestion on the UK economy in terms of lost time, fuel costs and general stress runs to billions, yet we continue to drive our cars more and drive further than the rest of Europe," he says.

"However, I do not think that picking on this nation's most careful and experienced drivers is really the answer.

"To be honest, the views shown by this poll are quite shocking and simply do not stand up against the facts.

"Of course increased age brings its challenges, but healthy older drivers typically try to compensate for deficiencies. If anything, they also drive more carefully and avoiding risk-taking in general.

"To suggest that older drivers are a danger on the roads is a statistically unfounded stereotype and if anyone wants to debate the safety record of an 80 year-old compared with the average 20 year-old, my door is always open."

"If we really do want to tackle congestion sensibly, we should look at measures that ensure travellers enjoy free-flowing traffic, efficient public transport, as well as providing adequate space for walkers and cyclists. The wider aim is to make life, particularly in urban areas, less stressful, healthier and more enjoyable for everyone of all ages."

David Sinclair, senior policy manager at Help the Aged, said:

"These shocking findings highlight blatant discrimination towards older drivers. The evidence of competence in relation to age doesn't back up the assertions made.

"Older drivers are not inevitably either bad or good drivers and it is ability and capability, not a person's age that should be used to assess suitability to drive safely."

Posted by Frank at 03:02 PM | Comments (0)

Low-interest car deals drawing customers

J.D. Power and Associates Reports: Low-Interest Incentives Initiate an Increase in New-Vehicle Loans

Low-interest incentive programs appear to be resonating with consumers, according to real-time retail transaction data from the Power Information Network (PIN), a division of J.D. Power and Associates. To better reflect consumer demand for new vehicles, PIN data includes retail transactions only and does not include fleet sales.

Nearly 63 percent of all new-vehicle retail transactions in the first 16 days of July included a loan—up substantially from 57 percent in June and 55 percent in May.

General Motors’ 72-hour sale during the Independence Day weekend, in which it offered zero percent financing on most of its 2006 models and some of its 2007 models, was a key driver of the loan trend. Nearly 78 percent of GM’s retail transactions in early July included a loan.

Among the industry-wide loans in early July, more than 39 percent came with an annual percentage rate (APR) of less than 5 percent—up substantially from 27 percent in June and 18 percent in May.

“Low APR programs certainly caught on with the American public in early July,” said Tom Libby, senior director of industry analysis at PIN. “Whether this will continue or is simply a short-term aberration due to GM’s promotion remains to be seen.”

With finance transactions capturing such a large piece of the new-vehicle market, leasing has dropped from 19 percent in June to just 16 percent of the industry in July, and cash sales have retreated from 25 percent in June to 22 percent in July.

Rebate penetration has declined as well. Only 42 percent of all new-vehicle transactions in the first nine days of July included a customer cash rebate—down from 49 percent in June. The actual rebate amount has also dropped from $2,335 in June to $2,097 in early July. Prior to July, the average rebate amount exceeded $2,200 in each of the first six months of the year.

As finance transactions have gained in popularity, loan terms have been extended to keep the monthly payment down. In early July, the average loan was 65 months—up from 64 months in every prior month of 2006. In addition, captive finance companies are taking a larger share of the retail financing pie, with their share climbing to 66 percent of all retail finance transactions in June after remaining below 60 percent throughout the first half of the year.

“New-vehicle retail sales were very strong during the first week of July, propped up to some degree by incentives,” said Bob Schnorbus, chief economist of global forecasting at J.D. Power and Associates. “However, sales dropped off sharply in the second and third weeks. How the month will end depends on how high, and how well accepted the end-of-month incentive programs will be. Many consumers may have postponed their purchase to see if the end of the month will bring better deals.”

Posted by Frank at 02:55 PM | Comments (0)

Take your tailgate with you

Most tailgater's can hardly wait for football, tailgating's ultimate season. Now they no longer have to wait to find a better way to pack all their game day goodies. Tailgate Cargo Box has created a cargo box that can handle all their tailgating necessities. A first of its kind, ``The Convertible Box'' provides practical storage and converts into two durable tables and a bench, perfect for the die-hard tailgater. It's a ``transformer'' for adults.

Tailgate Cargo Box offers a clever way to pack it all up. Its ability to be a cargo box, carrier, tables and a bench, all in one, makes Tailgate Cargo Box one of the most versatile automobile/RV accessories on the market today.

The box is great for carrying collapsible chairs, coolers, tents, tools, luggage, and more. ``The Convertible Box'' has so many uses for any type of event and is great for any outdoorsman. Tailgate Cargo Box has a smooth finish which allows you to personalize your box and can be outfitted with a cover of your favorite NCAA team.

Tailgate Cargo Box attaches to a standard two-inch receiver hitch and is comprised of an excess cargo carrier and cargo box. The carrier is made of steel and can be used separate from the box. The box converts into two tables with no tools required and is made of aluminum for easy lightweight handling. For secure transporting the box locks into the cargo carrier. When you are finished tailgating, working, or camping, the box can be removed from the carrier and stored -- packed and ready for the next event.

Now that Tailgate Cargo Box has saved you space and helped with the game day necessities, you have more time for the real reason you go to the big game, to tailgate!

Tailgate Cargo Box is now available and for more information log on to http://www.tailgatecargobox.com.

Posted by Frank at 02:53 PM | Comments (0)

Battery powered flares don't burn

Electronic Safety Flares Protect Motorists, Environment

Most automotive safety kits contain at least one incendiary, or strike, flare - but, with burn temperatures above 5,000 degrees and an ingredient list full of toxic chemicals, the flares themselves are dangerous to both the user and the environment.

Now there is an alternative: The Keystone Group's new FlareAlert(TM) (http://www.flarealert.com/), a battery-powered safety flare visible for miles from both the ground and air.

Twelve high-output LEDs give the FlareAlert its bright, non-toxic glow. The super-bright emergency beacon requires only two AA batteries to operate, yet it provides up to 20 hours of flashing light. The FlareAlert is also very durable, even strong enough to be run over by most civilian vehicles.

"The FlareAlert is a family-friendly alternative to strike flares," said Brent Jones, Vice President of The Keystone Group. "Incendiary, or strike, flares can ignite spilled gasoline or oil and can cause brush fires. Strike flares have even been known to contaminate groundwater." The many safety and environmental shortcomings associated with strike flares have even led many police and fire departments to switch to LED-based flares. "This is hardly surprising," Jones said. "Flares are safety items; they should be safe to use."

With more than 16,000 traffic accidents occurring each day in the US, roadside safety is a concern for millions of people. "You can never be too prepared," Jones said. "From accident scenes and engine trouble to flat tires, many motorists find themselves in situations where they need to alert other drivers to their presence. The FlareAlert is also commonly used by bicyclers, boaters and campers as an emergency beacon."

FlareAlert is currently available in red and yellow. Storage bags and other accessories are also available. For more information, or to purchase the FlareAlert, visit The Keystone Group at http://www.flarealert.com/ or call 303-652-6164.

Posted by Frank at 02:42 PM | Comments (0)

Jeep has a YouTube channel

For a big company, Chrysler Group has some of the most nimble advertising concepts -- including having a Jeep Channel on YouTube.

In this video, a Grand Cherokee beats a Toyota Supra in a drag race.

Link.

Posted by Frank at 02:26 PM | Comments (0)

Lexus drops prices on 2007 RX 350 option paks

Lexus announced today that the RX 350, the top-selling luxury SUV, is now available with a savings of $900 on its most popular option packages. The new RX 350, available as both front-wheel drive (FWD) and all-wheel drive (AWD) models, features a powerful 3.5-liter V6 engine that improves both performance and fuel efficiency. The 2007 models also offer advanced luxury and convenience options and additional refinements for enhanced drivability.

To provide customers a greater opportunity to experience even more customized luxury and comfort, reduced pricing is now available on the following: Premium Package, Premium Plus Package, Navigation System/Mark Levinson Package, Performance Package and Multi-Panel Moonroof Package.

The new pricing on the Premium Package is $1,245 and includes leather-trimmed interior, power tilt/telescoping steering wheel with memory, roof rack with rails, illuminated entry system and one-touch open/close moonroof. The Premium Plus Package is now $2,060 and includes all options from the Premium Package plus High-Intensity Discharge (HID) headlamps with the Adaptive Front lighting System (AFS).

The Navigation System/Mark Levinson(R) Package has been reduced to $6,190. This package adds Lexus' fifth-generation navigation system and the 11-speaker 210-watt Mark Levinson(R) Premium Audio System to the Premium Plus Package's options. The navigation system includes the rear back-up camera, voice activation and Bluetooth(R).

Additional savings are offered on the Performance Package, now priced at $4,055. This builds upon the Premium Plus Package by adding the following: 18" graphite-plated aluminum alloy wheels, air suspension, sequential automatic transmission and rain-sensing wipers.

The Multi-Panel Moonroof Package is now priced at $2,840. This package includes the multi-panel moonroof, leather-trimmed interior, power tilt/telescoping steering wheel with memory, illuminated entry system and HID headlamps with AFS.

Additional options available separately include: Dynamic Laser Cruise Control, roof rack with rails, rear-seat entertainment system, heated front seats with headlamp washers, rain-sensing wipers, HID headlamps with AFS, navigation system, towing package and 18" aluminum alloy wheels.

Produced in Kyushu, Japan, and Cambridge in southern Ontario, Canada, the Manufacturer's Suggested Retail Price (MSRP) of the RX 350 FWD model is $37,400 and $38,800 for the AWD model. The Delivery, Processing and Handling fee is an additional $695.

Posted by Frank at 02:22 PM | Comments (0)

Bobble heads tout new Jeep Compass

Bobble head characters are one way Chrysler Group plans to market its new 2007 Jeep Compass crossover to the targeted age 22 to 30-year-old urban crowd, the automaker announced Friday.

Jeep will introduce the new crossover -- a non-traditional Jeep vehicle that shares the same underpinning as Chrysler's new Dodge Caliber hatchback -- through a series of television spots featuring bobble head figures beginning July 31. The automaker hopes to attract city dwellers with the vehicle, a move that differs from the Jeep's typical off-road target.

Link.

Posted by Frank at 02:20 PM | Comments (0)

OnStar helps vehicle owners improve fuel economy

OnStar Vehicle Diagnostic E-mail Adds Fuel Efficiency and Emissions Data

Detroit – With high fuel prices on the minds of most Americans, GM adds a new level of service to OnStar’s monthly diagnostic e-mail that allows drivers to closely monitor conditions that can affect their fuel efficiency, including tire pressure and vehicle emissions.

OnStar Vehicle Diagnostics , an industry-first service available only from GM, collects valuable maintenance information on four of the vehicle’s key operating systems from hundreds of diagnostic checks and sends a personalized e-mail directly to the owner. The enhancements, being phased in throughout the remainder of 2006, will include tire pressure monitoring, E85 ethanol compatibility, enhanced vehicle emissions data and oil-life monitoring predictions to provide subscribers with real-time information on how they can help reduce gasoline consumption.

“OnStar increases its differentiation for GM vehicles, because OnStar Vehicle Diagnostics empowers subscribers to actively engage in vehicle ownership to help obtain greater fuel efficiency,” said OnStar President Chet Huber. “It’s a great extension of the safety, security and p eace of mind services that OnStar is known for and that subscribers use and value. When subscribers use the data provided it has tangible financial benefits.”

According to the U.S. Dept. of Energy, nearly four million gallons of gas are wasted each day nationwide for every one pound per square inch of tire under-inflation. That translates to more than $10 million per day, or $3.8 billion per year in wasted gas money 1.

New OnStar Vehicle Diagnostics offerings include:

* Tire Pressure Monitoring ­– Being rolled out in select models by the end of 2006 and across the majority of GM’s lineup throughout 2007, consumers will be notified of their vehicles’ current tire pressure and the manufacturer’s recommended tire pressure. In addition to the existing warning that in-vehicle tire-pressure monitors provide when a tire is significantly under-inflated, OnStar Vehicle Diagnostics will now notify drivers each month of the actual psi reading for each tire – allowing consumers to make small adjustments that can improve fuel efficiency. According to the U.S. Environmental Protection Agency, you can improve fuel economy by about 3 percent by keeping tires properly inflated (www.fueleconomy.gov).

* E85 Ethanol Compatibility – The e-mail also notifies drivers if their vehicles are E85 ethanol compatible and links owners to GM’s www.livegreengoyellow.com website, which links to the National Ethanol Vehicle Coalition’s (NEVC) handy E85 ethanol station on-line look-up tool. OnStar subscribers can search for E85 ethanol stations by using the NEVC’s look-up tool, or by simply pressing the blue OnStar button to receive directions to the nearest E85 ethanol station when driving.

* Enhanced Vehicle Emissions Data – The OnStar monthly diagnostic e-mail will now include detailed vehicle powertrain emissions data for additional peace of mind. Fixing an engine that has failed an emissions test may improve gas mileage by four percent, on average. That’s the equivalent of 12 cents per gallon 2.

* Enhanced Oil-life Monitoring – The OnStar Vehicle Diagnostics e-mail will predict the mileage at which the next oil change will be needed based on current driving patterns. Monitoring the percentage of remaining oil-life has been a part of OnStar Vehicle Diagnostics since its inception. This new enhancement allows drivers to know when an oil change is likely to be necessary. Following GM’s Oil-life System not only conserves resources, but helps save the time and money involved in scheduling unnecessary service. By following the GM Oil-Life System, it’s estimated that more than 100-million gallons of oil could be saved over the next five years from the millions of GM vehicles that already have this system.

OnStar Vehicle Diagnostics, which has had more than 1.6 million subscriber enrollments since its launch in September 2005, is exclusively for GM customers, and OnStar subscribers can enroll in the opt-in service at no additional cost by simply pressing their blue OnStar button and asking to be enrolled or visiting the OnStar Web site (www.onstar.com). OnStar Vehicle Diagnostics service can be activated on most 2004 model-year or newer OnStar-equipped GM vehicles that have GM’s Oil-Life System.

About OnStar by GM

OnStar, a wholly-owned subsidiary of General Motors, is the leading provider of in-vehicle safety, security and communication services. OnStar is available on more than 50 2006 GM models and includes one year of complimentary services, and will become standard on most GM retail vehicles in the United States and Canada by the end of 2007. OnStar provides services to more than 4 million subscribers in the U.S. and Canada. More information about OnStar can be found at www.onstar.com.

Posted by Frank at 01:25 PM | Comments (0)

XM Radio puts $50 million advertising account in review

SAN FRANCISCO (AdAge.com) -- XM Satellite Radio has placed its $50 million creative account into review, executives familiar with the situation said.

The account's incumbent, Interpublic Group of Cos.' Mullen, Wenham, Mass., will continue to handle the media planning-and-buying portion of the business. The new shop is expected to begin work as soon as September.

A Mullen representative confirmed the agency is keeping the media business and is not defending the creative portion of XM's account . Asked why, he said, "It was a mutual decision by our agency management team and the decision-makers at XM."

Link.

Posted by Frank at 01:16 PM | Comments (0)

Ohio Nissan plant to build flex-fuel Armada SUVs

As gasoline prices again threaten to rise, Nissan Motor Co. today became the latest automaker to announce an alternative-fuel version of one of its vehicles — one that will be built in Canton.

Workers at the company’s Canton plant will build about 20,000 flex-fuel Nissan Armadas, a full-size sport utility vehicle, for 2007. The flex-fuel version will be capable of running on gasoline or E85, a blend of 85 percent ethanol and 15 percent gasoline. The current Armada, in production since 2003, uses only gasoline. The 2007 Armada FFV will join an E85-capable version of the Titan pickup that Nissan’s Canton employees currently build.

Harland Reid, senior director of government affairs at Nissan North America, made the announcement at a meeting of the National Ethanol Vehicle Coalition.

The Armada already shares many parts with the Titan including a 5.6 liter V8 engine. Both trucks are also built on the same assembly lines, so making an E85 version shouldn’t require many changes at the plant.

Link.

Posted by Frank at 01:13 PM | Comments (0)

Japan scolds Toyota for recall practices

TOKYO - In a rare public scolding of Japan’s biggest company, the government reprimanded Toyota Friday and called for improved recall practices amid a criminal investigation into a 2004 accident.

The transportation ministry issued a “guidance” order requiring the automaker to report to the ministry by Aug. 4 steps it is taking to better monitor reports of defects and speed up communication within the company about possible problems, a ministry official said on customary condition of anonymity.

The ministry did not fine Toyota or find it guilty of breaking the law.

Link.

Posted by Frank at 01:10 PM | Comments (0)

Toyota, NBC agree to explore advertising effectiveness

In a sign that advertisers are interested in better tracking results of TV advertisements, NBC and Toyota have agreed to a deal requiring the network to demonstrate that viewers have paid attention to the automaker's ads and can recall particular details about a TV show, such as its storyline, reports The Wall Street Journal.

The network is making the commitment in addition to giving Toyota a standard minimum-audience guarantee that relies on Nielsen Media Research TV ratings for proof. "There is a very high correlation between someone who is engaged and attentive to the program, and the ability for our ads to break through. It's important that we get as good an environment as possible" for commercials, says Kim McCullough, corporate manager of marketing communications at Toyota.

To demonstrate viewer attention both NBC and Toyota will use data measuring viewers' response to TV programs, ads and product placements. Under the deal, Toyota has the potential to earn additional "make-good" advertising should certain parts of NBC's program schedule not meet the guarantees.

Posted by Frank at 01:09 PM | Comments (0)

July 20, 2006

GM Offers Summer Rate Incentives on Certified Vehicles

industry's Top-Selling Certified Brand Offers Affordable GMAC Financing Rates as Low as 4.5% APR

DETROIT – GM Certified Used Vehicles, the industry’s top-selling manufacturer-certified used vehicle brand according to Autodata Corp., today announced a nationwide summer rate incentive program on select GM vehicles.

The summer rate incentive offer, effective July 19 to October 2, 2006, provides well-qualified buyers with GMAC 4.5%, 5.5% or 6.5% APR financing on select GM Certified Used Vehicles purchased from participating GM Certified Used Vehicles dealers.

Well-qualified GM Certified customers can receive GMAC 4.5% APR financing for terms up to 36 months, GMAC 5.5% APR financing for terms up to 48 months, or GMAC 6.5% APR financing for terms up to 60 months on 2001-2007 models of Chevrolet Impala, TrailBlazer, Suburban and Tahoe; Pontiac G6; Buick Rendezvous and LaCrosse; and GMC Envoy, Yukon and Yukon XL vehicles at participating GM Certified Used Vehicles dealers.

For example, with a 10% down payment, a monthly payment at 4.5% APR financing for 36 months is $26.77 for every $1,000 financed; at 5.5% APR financing for 48 months is $20.93; and 6.5% APR financing for 60 months is $17.61.

"These rate incentives provide GM Certified customers with tremendous value and an opportunity to purchase some of our most popular vehicles through affordable financing," said Paul Pejza, manager, GM Certified Used Vehicles. "GM Certified Used Vehicles continues to lead the certified pre-owned category in delivering top-quality, fully inspected and reconditioned used vehicles that help build consumer confidence in GM products."

GM Certified became the first manufacturer-certified brand to cross the 2 million sales mark in June 2006 and has posted four consecutive years of industry-record certified used vehicle sales.

Consumers can go to gmcertified.com to find out more about GM Certified Used Vehicles, locate the closest GM Certified dealer or search the industry’s largest available certified pre-owned inventory, with 70,000-plus vehicles.

About GM Certified Used Vehicles
GM Certified Used Vehicles, the number-one selling manufacturer-certified brand*, are high-quality, reconditioned vehicles, available at participating Buick, Chevrolet, Pontiac and GMC dealers. All models are six years old or newer, have 60,000 miles or less, are reconditioned to stringent GM Certified Used Vehicles standards and must undergo a rigorous 110-plus-point inspection and reconditioning process. All GM Certified Used Vehicles are supported by a three-month/3,000-mile comprehensive limited warranty/service contract, a three-day/150-mile customer satisfaction guarantee, and 24-hour roadside assistance during the term of the warranty. For more information about GM Certified Used Vehicles, visit www.gmcertified.com, which features exclusive vehicle listings.

Posted by Frank at 04:56 PM | Comments (0)

VW names new small SUV, the Tiguan

WOLFSBURG, Germany - Volkswagen will call its new compact SUV Tiguan.

Not only the vehicle, but also the decision on the name is a brave journey into new terrain: the name was chosen by the readers of the AutoBild group. More than 350,000 votes were made from ten countries. The clear winner was Tiguan. The Touareg's little brother is to be produced in Wolfsburg and will be launched in 2008.

Dr Wolfgang Bernhard, the chairman of the board of management for the Volkswagen brand said, "This unique event is demonstrative of how Volkswagen is opening up: we made a clear appeal to the market - potential buyers could help choose the name Tiguan. The positive reaction shows that this is the right approach."

The name Tiguan was developed by Volkswagen Marketing along with four other alternatives Nanuk, Namib, Rockton and Samun. The readers of the AutoBild group selected their favourite from these five potential names. The response was astonishing: more than 350,000 readers voted. A clear majority voted for Tiguan.

The Tiguan represents the transfer of the globally successful Touareg philosophy to the class of the compact SUV (Sport Utility Vehicle), a segment which has grown considerably in the last few years. Travel, adventure and excitement are associated with the exotic sounding name. That suits the bill perfectly: thanks to its concept based on driving dynamics and high comfort levels, the Tiguan is suited to urban environments as well as rough terrain far from normal roads and thus provides the driver with absolute freedom. A first glimpse of the new Volkswagen SUV was provided by the off-road design study Concept A at the beginning of 2006.

Posted by Frank at 04:20 PM | Comments (0)

The High Cost of Free Parking

There is no righteous ire like the ire of people who believe they deserve something for nothing. In that light, don't expect many motorists to appreciate Donald Shoup's new book, The High Cost of Free Parking.

An UCLA professor in the Department of Urban Planning, Shoup dissects the economic, social, and environmental impacts of current parking regulations and proposes a new approach that can help free cities from the pernicious effects of auto dependency.

Originally limited to the curbside, parking was destined to become a scarce resource. Cars take up a lot of space, the total area of curbside parking is limited, and certain areas, like workplaces and commercial districts, experience peaks in demand when large numbers of people arrive at once.

Planners concluded that the solution was physical: create enough additional parking to offset the projected increase in demand. What seemed like good public policy at the time has been a slow-motion time bomb for cities. Too much parking is much worse, in the long run, than not enough parking.

Link.

Posted by Frank at 04:11 PM | Comments (0)

Truck owners prefer gas pain to small cars

According to BIGresearch's July Consumer Intentions and Actions Survey (CIA), when asked if small cars are hot, nearly 62% of over 9,000 respondents said "yes." The survey divided those respondents into categories based on the vehicle they currently own -- from cars and hybrids to trucks, SUVs, minivans and cross-overs (a cross between a car and an SUV) -- to see what role higher gas prices might play in the trend toward small car preference.

"It's clear, especially among truck owners, that people are willing to drive less, spend less and consider every option to equalize the impact of rising gas prices -- including buying a smaller car," said Gary Drenik, president and CEO of BIGresearch. "In fact, those who own trucks have deferred major purchases (35%), reduced dining out (55%) and decreased vacation and travel (58%) just to be able to fill their gas tanks."

The survey revealed that over 60% of truck owners are making fewer shopping trips, plus they are shopping closer to home, using coupons more often and doing more comparative shopping both online and with newspaper ads and circulars.

On the flip side, owners of cars and hybrids are not cutting back so drastically. When asked at what price per gallon gasoline would have to reach before they would change their driving habits, 44% said their driving habits would not change, regardless of price. In addition, 57% of car and hybrid owners said that fluctuating gas prices have had no major impact on their spending.

"The math is simple. When gas prices have gone up over 30% in the last year, a smaller car plus better mileage equals more spending money in the consumer's pocket," said Drenik. "That's why even the most devoted truck and SUV fans might be willing to buy a smaller car."

Of all the respondents to the survey who said they are planning on buying a new vehicle in the next 6 months, 75.9% of car owners said they would consider buying a car, 37.1% of truck owners, 30.6% of minivan owners and 47.3% of SUV owners.

Posted by Frank at 04:05 PM | Comments (0)

Ford on track to return to profit in 2008

Ford is on track to reduce capacity by 15 percent this year and is committed to achieving profitability in its key North American operations by 2008, Chief Executive Bill Ford said on Thursday.

"We remain committed to this goal, we have seen improvement," Ford said on a conference call with analysts. "I am encouraged by what has been going behind the scenes."

Posted by Frank at 04:01 PM | Comments (0)

VW to produce small SUV in Germany

Volkswagen plans to produce its Tiguan sports utility vehicle in Wolfsburg, in Germany, the car maker said on Thursday.

The smaller version of VW's Touareg would be marketed from 2008 onwards, Volkswagen said in a statement.

Posted by Frank at 03:59 PM | Comments (0)

New signs of trouble for Ford

While the financial situation at General Motors Corp. seems to be taking a turn for the better, crosstown rival Ford Motor Co. might now be on the cusp of its most challenging period yet.

Ford is scheduled to announce today its financial performance for April-June. The automaker could lose as much as $130 million or make as much as $388 million, according to 15 analysts who gave their estimates to Thomson One Analytics financial service. The average second-quarter estimate is 12 cents a share, or a profit of $222 million.

But the more pessimistic forecasts indicate entirely more extreme scenarios for the 103-year-old family-run automaker.

Link.

Posted by Frank at 03:57 PM | Comments (0)

BMW names new CEO

BERLIN -- BMW AG on Thursday named production chief Norbert Reithofer to succeed Helmut Panke as chief executive, ending speculation about the German carmaker's future management.

Reithofer, 50, will replace Panke on Sept. 1, the Munich-based company said.

Panke, who has been chief executive since 2002, turns 60 in August, the limit for top executives under company rules.

Reithofer, who joined BMW in 1987, has been production manager since March 2000.

He previously served as head of BMW's Spartanburg, S.C., plant in the United States and as head of its Rosslyn factory in South Africa.

Posted by Frank at 03:57 PM | Comments (0)

Strike forces Hyundai to suspend exports

SEOUL, South Korea -- Hyundai Motor Co., South Korea's largest automaker, said Thursday that a partial strike by its labor union has forced it to suspend vehicle exports.

"Exports have stopped," said Oles Gadacz, a Hyundai spokesman. He added that the company has about three month's worth of vehicle inventory already shipped overseas, so there has been no supply disruption to dealers.

"There's no cause for concern at this point," he said. "We do build up inventories going into a strike."

Walkouts are virtually an annual event at Hyundai, where the company's labor union has gone on strike every year but one since 1987.

Link.

Posted by Frank at 03:55 PM | Comments (0)

Congress may increase hybrid tax incentives

WASHINGTON -- Congress today will examine ways to entice more people to buy and use hybrid vehicles as the list of government-issued perks to gas-electric hybrid owners grows longer.

States and cities around the nation have been offering everything from free parking to the use of car pool lanes for solo drivers as long as they're behind the wheel of a hybrid. They're also offering tax breaks, discounts and other financial incentives.

The goal is to push drivers toward hybrids, which cost as much as $5,000 more than gasoline-only versions of the same models. It could take years to recoup the additional costs through reduced gasoline costs alone. However, hybrid vehicle sales continue to grow as gas prices climb above $3 a gallon.

Link.

Posted by Frank at 03:50 PM | Comments (0)

J.D. Power: Customer Satisfaction Impacts Auto Dealership Revenue

Lexus Ranks Highest in Customer Satisfaction With Dealer Service

Customer satisfaction with the overall experience within the dealership can considerably impact a dealer's revenue gain per customer, according to the J.D. Power and Associates 2006 Customer Service Index (CSI) Study(SM) released today.

The study, now in its 26th year, measures the customer satisfaction of vehicle owners who visit the dealer service department for maintenance or repair work during the first three years of ownership, which typically represents the majority of the vehicle warranty period. Overall customer satisfaction with dealer service is based on six measures: service initiation, service advisor, in-dealership experience, service delivery, service quality and user-friendly service.

Lexus ranks highest with an overall CSI score of 912 points on a 1,000-point scale, achieving particularly high ratings from repair customers in the areas of service initiation and service quality. Following Lexus in the rankings are Buick (911) and Cadillac (909).

The study finds that customers who are satisfied with the service advisor and the in-dealership experience are more likely to return for service and more likely to repurchase the same make. They are also more likely to recommend the make, which leads to new vehicle sales. A gain in CSI score of just 10 points for satisfaction with the service advisor or in-dealership experience is estimated to add anywhere from $40 to more than $300 per customer annually, averaged over a one-to three-year customer base.

"Generally, in-dealership improvements have been centered in the sales department," said Jane Crane, director of automotive retail research at J.D. Power and Associates. "However, customers return to the service department more often than to the sales department. The percentage of gross profit for service is substantially higher than for sales, and the influence on future vehicle sales is considerable. Investment in better upkeep, more comfortable seating, improved lighting, Internet connectivity, and the offer of free refreshments would easily pay for itself in additional service revenue."

The service advisor is responsible for providing a cost estimate to the customer before work commences and to advise when the vehicle will be ready. Failure to communicate these two fundamental elements drops overall CSI ratings by anywhere from 70 to 160 points, yet according to customers, about 15 percent of service advisors do not deliver on these important areas.

The study finds that the most effective service advisors function as a point person, navigating the dealership's processes to make things happen to meet customer needs. They listen intently when the customer speaks, which communicates respect more than superficial courtesies. They are knowledgeable and thorough in telling the customer what needs to be done, but don't come across as trying to sell unnecessary service. Often, they will find alternative solutions that will save their customers time and money.

"When hiring service advisors, customer treatment skills may be more important than technical skills," said Crane. "Certainly, when good service advisors are hired, every effort should be made to retain them. Most importantly, however, service advisors are often the victims of poor service department processes and procedures. A poorly managed or non-existent appointment system, or a system that does not dispatch repair work to the proper technician with appropriate skill level, is a conflict waiting to happen. Conversely, service advisors who are backed up by well-managed service operations are poised to please."

The 2006 CSI Study is based on responses from 79,580 owners and lessees of 2003 to 2005 model-year vehicles.

Customer Service Index Ranking
(Based on a 1,000-point scale)

Lexus 912
Buick 911
Cadillac 909
Jaguar 908
Lincoln 906
Mercury 905
Saturn 904
Pontiac 903
Audi 890
MINI 890
Volvo 890
Acura 889
Chevrolet 887
Infiniti 887
Porsche 887
BMW 884
Honda 883
HUMMER 882
Saab 880
GMC 879
Industry Average 873
Mercedes-Benz 872
Hyundai 869
Chrysler 867
Ford 866
Dodge 862
Toyota 861
Subaru 858
Jeep 851
Nissan 849
Mitsubishi 848
Kia 843
Mazda 843
Land Rover 840
Suzuki 823
Volkswagen 810
Isuzu 781

Posted by Frank at 03:48 PM | Comments (0)

Jaguar Chooses Dunlop SP Tires for XKR

Jaguar Cars has selected two Dunlop SP Sport performance tires for its new supercharged XKR, a 420-horsepower sporting Grand Tourer.

Dunlop tires, standard on the 2007 Jaguar XK, also have been specified for the XKR, which delivers 120 more horsepower. The XKR will jet to 60 mph in 4.9 seconds; the car arrives in showrooms by year's end. A convertible model takes 5 seconds.

Jaguar uncovered the 420-horsepower cat at the British International Motor Show this week. One thousand buyers -- sight unseen -- already have signed purchase papers.

Dunlop SP Sport 01 high-performance tires are standard equipment in 245/40R19 94Y (front) and 275/35R19 96Y (rear). Twenty-inch SP Sport Maxx ultra-performance tires are optional in 255/35R20 97Y XL (front) and 285/30R20 99Y XL (rear).

Silvana Valencic, segment product manager for Dunlop in North America, said the two tire models are a perfect match for Jaguar's horsepower and stiff suspension. "The supercharged XKR and its max-traction Dunlop tires will deliver every horse to the pavement. The Grand Tourer is a serious performance sports car -- with serious performance rubber."

The all-aluminum XKR borrows the six-speed paddle automatic from its XK cousin. But its enhanced front bumper, hood slots, grilles and side vents, unique 19- and 20-inch alloy wheel designs and quad exhaust system make a powerful statement, Jaguar said. The 4.2-liter V8 supercharged engine has a top speed of 155 mph.

Refined exhilaration is a key feature for the new Jaguar XKR, and both SP Sport Maxx and the SP Sport 01 tires feature tread patterns with directional- transfer variation for reduced road noise and improved driving comfort, Valencic said.

SP Sport Maxx ultra-performance tires feature Multi Radius Technology, which places more tire on the pavement for maximum dry traction. The tire also uses a twin Hydro Paddle tread design for excellent wet traction, she said.

SP Sport 01 high-performance tires use JointLess Band Technology for dependable ride uniformity and treadwear. A highly specialized silica tread compound improves dry and wet traction as well as rolling resistance, she concluded.

Dunlop is a global tire brand with an excellent reputation among performance car enthusiasts. Well known for its prestigious original- equipment fitments and sports car racing heritage, Dunlop is also a key supplier to sport compact enthusiasts featuring "tuner" tire sizes and race series sponsorships.

Posted by Frank at 03:47 PM | Comments (0)

Toyota on Quality Hot Seat

TOKYO - Toyota Motor Corp., plagued with a rise in vehicle recalls and facing a legal probe into past recall practice, vowed on Thursday to step up quality efforts, saying this was imperative to ensure continued growth.

Japan’s top auto maker, which has built its reputation on offering safe and reliable cars at reasonable prices, has recalled more than one million vehicles in Japan alone so far this year, and on Wednesday issued a recall of some 400,000 SUVs in the United States, its single-biggest market.

In a first for the company, Toyota is also being criminally investigated by prosecutors in Kumamoto, southern Japan, over whether its quality-control managers had wrongfully delayed a recall filing that could have prevented a road accident in 2004 that injured a couple and their three young children.

Link.

Posted by Frank at 03:45 PM | Comments (0)

California Motor Club Lowers Insurance Rates

The change was anything but zippy. California voters approved Proposition 103 in 1988. Among its requirements were that auto insurers set rates according to how safely people drive, how much they drive and how long they've been driving. Insurers could consider other factors, but where people live (and their gender and marital status) couldn't be higher than No. 4 on the list of criteria.

Insurers fought the ZIP code rule for 18 years, arguing that it would send rates for rural and suburban drivers skyrocketing to give urban drivers a break.

That argument lost some credibility this week when the state's fourth-largest insurer, the Automobile Club of Southern California, said it would follow the requirement and gave this estimate of the likely rate changes for its nearly 1 million policyholders: 88% will see their premiums drop by an average of 7%, or about $134 a year. Most of the rest will see a hike of less than 5%.

Setting rates by ZIP code unfairly penalizes good drivers in minority neighborhoods. A Consumers Union study in California found that a woman with 22 years of driving experience and a good record would pay $1,443 for a policy if she lived in the predominantly non-Hispanic white Los Angeles neighborhood of Westchester (ZIP code 90045). If the same woman moved across the street into predominantly Latino Inglewood (90301), her premium would rise to $2,342.

That's not risk adjustment. It's bigotry.

Some areas have more accidents, more theft or higher repair costs. But how good a driver you are should matter more.

Link.

Posted by Frank at 03:36 PM | Comments (0)

Cross Country Book Review

For those of us reared on family car vacations, Jack Kerouac and every buddy road story from Lewis and Clark to “Thelma and Louise,” crossing the country is such an American ritual it’s like pledging allegiance to the flag at 65 miles per hour. Get that average speed up to a mere 110 and, thanks to the miracle of the Interstate, it’s possible to race across the continent in one day and still have time to pick up a couple of Happy Meals at the drive-through.

The Interstate highway system turned 50 this month. Robert Sullivan, chronicler of swamps, whales and rodents (as the author of “Meadowlands,” “A Whale Hunt” and “Rats”), now applies his onion-peeling skills to the evolution of this multilane leveler of mountains, deserts, rivers and regionalism.

Mr. Sullivan, his wife and two children make a six-day odyssey on Interstates from Oregon to New York City in a Chevy Impala, the “four-door, full-size relative of a drag racer” and the vehicle of choice for two generations of cops and cabbies.

“Never go on a cross-country trip with me,” Mr. Sullivan warns early in “Cross Country,” with 354 pages still to go, “for I can’t stop rattling on about what I assume or even imagine to be the significance of things.” The Interstate route allows him to riff on milestones along America’s road to becoming a Country of Roads.

Link.

Posted by Frank at 03:34 PM | Comments (0)

The Air Force Reserve Jet Car

The Car's Westinghouse J-34 jet churns about 10,000 horsepower and 6,000 pounds of thrust to move the 26-foot long car, appropriately decorated to look like the inside of just such an engine. The 1800-foot run gobbles 40 gallons of diesel fuel before the 2,300-pound car is dragged to a stop by a ring slot parachute.

Scott Hammack, who designed the Jet Car, is the primary driver, Bill Braack is the #2 driver and Linda Hammack handles logistics for the team, which has been accident-free for more than 3,300 runs. That equates to driving from New York to Ft. Lauderdale for Spring Break, and at Jet Car speed, that's about a three-hour trip, provided there's no traffic.

Bill Braack, Scott Hammack and the Jet Car are supported by the Air Force Reserve, composed of more than 70,000 men and women. Although members of the Air Force Reserve serve part-time, they perform approximately 30 percent of the work of U.S. Air Force.

Posted by Frank at 03:29 PM | Comments (0)

Matt Slap Subaru Celebrates 25-Year Anniversary

Number one Subaru dealer in Delaware marks quarter century of service

Subaru of America, Inc. honored Eve Slap, founder and owner of Matt Slap Subaru of Delaware, for 25 years of outstanding service with the Subaru franchise. An award of recognition was presented by the company's chairman in a ceremony at the recent Subaru National Business Conference held in Philadelphia.

"On behalf of Subaru of America, I'd like to congratulate founder and owner Eve Slap and everyone at Matt Slap Subaru, on its twenty-fifth anniversary with our franchise," said Kunio Ishigami, chairman, president and CEO, Subaru of America, Inc. "Matt Slap Subaru is a leader in attracting new customers to the Subaru brand while taking good care of our already loyal customer base. We appreciate their many years of service and it is with their help that we will achieve another all-time sales record this year."

Matt Slap Subaru is an outstanding member of the Subaru franchise and is also a standout in the auto industry because it is woman owned. According to the Women's Automotive Association International, only 8 percent of the 20,000 new vehicle franchised dealerships in the US are woman owned.

"Subaru is providing us with the strongest product lineup in the company's history, but the customer service we provide is key to our success both in our sales and service departments," said Eve Slap, founder and owner of Matt Slap Subaru. "By taking care of our customers, we make a long term commitment to them that generates repeat business and new customer referrals."

Matt Slap Subaru is located at 255 E Cleveland Ave., Newark, DE 19711. For more information, the dealership can be contacted at 800-387-8521 or at http://www.mattslap.com/.

Posted by Frank at 03:24 PM | Comments (0)

Honda F1 Sets New Land Speed Records

Honda’s F1 team has set new speed records for an F1 car at the salt flats of Utah, USA.

Around 8am local time on Monday 17th July 2006 at the Bonneville Salt Flats, the team scored a triple success by setting a new F1 speed record, and breaking two existing land speed marks. Driver Alan van der Merwe piloted a race legal Honda 007 along a seven mile-long salt straight, achieving an aggregate speed of 220.571mph over two runs of a measured mile. The speed was recorded by both the Federation Internationale Automobile (FIA) and the United States Auto Club (USAC) and now represents the fastest ever recorded by a Formula 1 car over a timed distance, pending official ratification by the FIA.

As well as setting the world’s first official land speed record for a F1 car, the speed achieved also represented a new mark for the A2-8 class of land speed vehicles, and a new best speed of 355.499kph for the flying kilometre.

Following the milestone, Bonneville 400 driver Alan van der Merwe commented:

“We’ve made huge progress today by setting this new benchmark for an F1 car. On my first runs this morning, I doubted we could do it because the surface was so slippery. I had a spin or two, but the salt surface came to us and we were able to set this new record.

We haven’t done 400kph yet though, which is our ultimate target. In a way it’s quite nice we didn’t, because it shows that this is a genuine challenge and not just a case of us turning up, nailing it and going home. You have to work for every extra mile an hour here and we may not break the 400 mark, but that’s still our goal. But one thing you can’t deny is that we have set the fastest ever speed in an F1 car at the home of the land speed record. It was also particularly gratifying to be welcomed into Bonneville’s 200mph club by Mike Cook.

Mike Cook, President of the Southern California Timing Association (SCTA) and Bonneville 400 Expert Advisor was full of praise for the team’s spirit of endeavour and determination. The veteran of several land speed record attempts at Bonneville said:

“I am delighted the Bonneville 400 guys have reached their main targets to become the fastest F1 team. It’s been a great deal achieved and they have approached setting this record with passion and humility. It’s a speed that will be noted all over the world and I wish them more success tomorrow if they try and go even quicker.”

The technical challenge of getting a race legal F1 car (albeit it with a few modifications for ultra high speed straight line running) to travel beyond 400 km/h on an unpredictable, unstable salt surface has proved to be a huge test for Bonneville 400 Technical Director Gary Savage, who is masterminding the challenge. He was clearly pleased to have set a new record:

“We’ve set a land speed record for an F1 car, set another record for the class of car that run here and also a best mark for the flying kilometre. That’s got to be a good day by anyone’s standard! However that is just the surface of our challenge. Underpinning this whole effort is our attempt to take a high tech piece of equipment like an F1 car and run it at high speed on a natural and highly unpredictable surface. It’s one hell of a challenge, and we’ll come though that. Now we want carry on tomorrow and try to push the time closer the team’s target of 400kph".

Posted by Frank at 03:12 PM | Comments (0)

July 19, 2006

Time Mag Asks: Is Carlos Ghosn GM's Savior?

Carlos Ghosn is the CEO of Nissan Motor Co. of Japan and Renault S.A of France, which have benefited from a six-year cross-ownership alliance. This week, Ghosn was in the U.S. for talks with struggling General Motors, to test GM's appetite for forming a three-way alliance. Ghosn is perhaps the automotive industry's most accomplished executive, having pulled both Nissan and Renault out of nose dives. On his way to Detroit, he stopped in New York City to talk with TIME's business editor Bill Saporito. Here are his views on the potential GM hookup.

Link.

Posted by Frank at 02:28 PM | Comments (0)

Vents appear as luxe design flourish

A NOTABLE difference between the Cadillac Escalades of 2006 and 2007 is a bit of bling: the latest model flaunts chrome side vents on its front fenders. Like medals pinned to the chest of a proud general, elaborate vents or fender gills have become gleaming symbols of rank and valor.

“There’s definitely a trend toward side vents,” said Patrick Schiavone, a designer who worked on the Lincoln Navigator and Ford Explorer and was recently named design director for North American trucks and S.U.V.’s for Ford, Lincoln and Mercury. “Call them vents or gills, they have become a cue for luxury vehicles. They are like hood ornaments now, like the leaper on a Jaguar.”

Link.

Posted by Frank at 02:25 PM | Comments (0)

Can Dr. Z ads drive Chrysler sales?

A new U.S. ad campaign starring mustachioed DaimlerChrysler CEO Dieter Zetsche recalls past campaigns featuring plain-spoken Chrysler chairman Lee Iacocca. The ads, by BBDO Detroit, convey the message that the international auto manufacturer's U.S. nameplates benefit from cross-ownership with prestige brand Mercedes.

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Posted by Frank at 02:22 PM | Comments (0)

Keeping the car tech-compatible

As electronics platforms change, a car's capabilities should be able to stay the pace. Many car manufacturers offer standard telematics packages in luxury or near-luxury cars, but most of these packages, including prewiring for MP3 players and navigational systems, can be made available in any new car.

Link.

Posted by Frank at 02:21 PM | Comments (0)

BMW plans to sell diesel-powered cars in US

LONDON - German premium carmaker BMW intends to start selling diesel-powered cars in the United States within two years, using a urea-based additive to meet emissions standards, the Financial Times newspaper reported on Wednesday.

"Urea will take another two years but then diesel is really clean and can be sold in all 50 states," the paper quoted BMW sales and marketing head Michael Ganal as saying at the British International Motor Show.

"The U.S. is more open to diesel than two or three years ago."

Link.

Posted by Frank at 01:20 PM | Comments (0)

NAACP Recognizes Ford With 'Top Honors'

- NAACP votes Ford as one of its highest performers on 2006 Economic Reciprocity Initiative Report Card

- Ford to serve as title sponsor of Youth Freedom Fund Dinner

- Baton to be passed to Detroit as the host city for the 2007 NAACP Convention - Ford to serve on host committee

For the second year in a row, Ford Motor Company was one of two automakers to earn top honors from the National Association for the Advancement of Colored People (NAACP) on the organization's Economic Reciprocity Initiative (ERI) industry report card, which graded Ford and its global competitors in several key areas. Results of the study were released at the NAACP's 97th annual convention, "Voting Our Values, Valuing Our Votes," in Washington, D.C.

The NAACP ERI report card measures the exchange of economic costs and benefits between African-American consumers and various industries. Areas measured for performance included employment, advertising/marketing, procurement/vendor relationships, dealerships, and charitable/philanthropic activity.

"Ford is honored that the NAACP recognizes our commitment to diversity associated with our employees, customers, suppliers, dealers and philanthropic programs," said Sandra E. Ulsh, Ford Motor Company Fund president.

The companies surveyed generated more that $30 million in revenue and have at least 300 dealerships in the United States.

The automaker continues to serve as the title sponsor for the NAACP Youth Freedom Fund Dinner at the 2006 convention. The Youth Freedom Fund honors the efforts that NAACP youth councils and college chapters have made to advance the economic, education, social and political status of African Americans and other minorities.

At the conclusion of the week's events, the gavel will be passed to the city of Detroit, which will host the 2007 NAACP annual convention. Ford will serve as a member of the host committee.

"We are pleased that the baton has been passed to Detroit as the host city of the NAACP's annual convention next year," said Pamela Alexander, director of community development and business operations for Ford Motor Company Fund. "To have such a prestigious organization choose Detroit is a tremendous opportunity for the city to share its rich history and culture," Alexander added.

Posted by Frank at 01:15 PM | Comments (0)

GM sweetens summer financing

General Motors Corp. will launch discount programs today for six of its eight vehicle brands to pump up sales on the back end of the busy summer selling season.

The program will feature new cash incentives on select 2007 models and a menu of zero-percent financing options on remaining 2006 models that may turn out to be well-timed.

In the face of rising interest rates, a growing number of car buyers are choosing attractive financing deals over other discounts, new research shows.

With the promotion -- which includes Chevrolet, Buick, Pontiac, GMC, Saab and Saturn -- GM is resisting reviving last year's hugely successful employee-pricing-for-everyone offer.

Link.

Posted by Frank at 01:14 PM | Comments (0)

Wagoner will not leave GM quietly

LONDON - General Motors Chairman and Chief Executive Rick Wagoner said Tuesday he planned to keep his job even if the U.S. carmaker strikes a three-way alliance with Renault SA and Nissan Motor Co.

“I have no intention of leaving my position at GM. We are in the middle of a huge turnaround that’s getting a lot of momentum, and we really need to stay focused on that,” he told reporters when asked if he would step down should Carlos Ghosn, chief executive of both Renault and Nissan, get a GM board seat.

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Posted by Frank at 01:10 PM | Comments (0)

Auto Companies Continue to Struggle

While General Motors Corp. is expected to show progress despite a big second-quarter loss, other Detroit automakers could have a rougher time when they report financial results this month.

GM, which lost almost $1 billion in last year's second quarter, will lose money again after taking a roughly $3.8-billion charge to account for a major attrition package.

But, aside from that one-time cost, the automaker is expected to earn about $250 million, which can be seen as a sign of progress in GM's North American turnaround plan.

Link.

Posted by Frank at 01:07 PM | Comments (0)

Third Recall in One Month for Toyota

In its third vehicle recall this month, Toyota Motor Corp. is calling back almost 420,000 cars worldwide, including 34,700 in the United States, to replace a faulty engine part.

Most of the recalled U.S. cars are Echo compacts, but they also include Prius hybrids.

Toyota said it had no reports of accidents or injuries, but the recall caps a bruising month for the automaker renowned for its vehicle quality.

Last week it recalled 367,500 sport utility vehicles, including premium Lexus RX models, because a piece in the front console area could come loose and lodge near the gas pedal.

Earlier in July, Toyota recalled 24,200 vans in Japan.

Link.

Posted by Frank at 01:04 PM | Comments (0)

Toyota Optimistic About Future of U.S. Auto Industry

Toyota Announces Plans to Pursue 'Plug-In' Hybrid & Flex-Fuel Programs

Jim Press, president of Toyota Motor North America, today said that despite recent headlines, the U.S. automotive industry continues to be vibrant, citing global demand, demographic trends and a growing consumer desire for hybrid vehicles. He also pledged that Toyota would be proactive in helping government solve the major environmental and auto safety issues that confront America.

Press said Toyota is strongly considering introducing a flex-fuel vehicle program in the U.S. "We're already developing vehicles that can operate in ethanol-rich Brazil and we're optimistic that we can offer similar vehicles to American consumers."

He said Toyota is also pursuing a plug-in hybrid vehicle that would be capable of traveling greater distances without using its gas engine, with the ultimate goal of conserving more oil, reducing smog and greenhouse gases to near zero emissions levels.

In a wide-ranging speech before the National Press Club, Press said, "It's time for us to stop being the 'against' industry and to come out strong 'for' something important, like a better earth and a better quality of life."

"I believe the time is right to enlist the immense talent and might of our industry to help solve some of the key issues resulting from a car-loving world, including oil dependency, air pollution, traffic accidents and global warming," he added.

"Here in the U.S., business is steady, and as America's population approaches 300 million the future is full of promise. The U.S. auto industry is coming off its third best year in history and sales so far this year are nearly on the same pace," he said.

Press predicted that U.S. industry sales would total about 17 million this year, making 2006 among the top annual sales years in history.

"Challenges remain, of course, volatile gas prices, rising interest rates and increasing raw material costs, but overall the industry is successfully responding to the market and is still growing," Press said.

Press challenged automakers to work with government to set reasonable goals to improve fuel economy standards and reduce greenhouse gases in a way that doesn't severely damage the health of the auto industry, which he said is "one of America's most vital industries."

He pointed out that global sales are rising because people in major developing countries like China, India, Russia and Brazil are gaining a higher standard of living and discovering the freedom that cars provide.

He noted that as automakers continue to sell vehicles on a global basis they would continue to form global alliances.

"All major companies are looking for creative ways to meet the challenge of increasing competitive pressure and the escalating costs of developing new technologies," he said. Such alliances, he said, illustrate just how tough and expensive it is to compete on a global basis as well as the constant need for efficiency in operations.

Press said it also points to the fact that international auto companies are helping change the face and direction of the auto industry. "In fact, international automakers have contributed almost all of the growth in the U.S. motor vehicle industry for the past 10 years, according to a study by the Michigan-based Center for Automotive Research."

On hybrids, Press stressed the importance of moving technology forward. "Toyota is not backing off its strong commitment to hybrids. We know they are absolutely essential to the future success of this industry no matter what fuel we use or cars we drive."

He said Toyota's target is to offer hybrid options throughout its entire lineup of cars and trucks. To lower costs, the company is working toward reducing the size of components by 75 percent.

"Americans realize hybrids are a simple way to make an important difference in curtailing foreign oil dependence, air pollution and greenhouse gases, all at once. Plus, they are a heck of a lot of fun to drive," he said.

Currently, the company sells five Toyota or Lexus hybrids, including a Camry hybrid that will be built at its Georgetown, Kentucky plant. Next year, Press said Toyota would offer a sixth one, the world's first V-8 hybrid in a Lexus LS Sedan.

Toyota has sold more than 351,000 hybrids in the U.S. since first introducing the Prius hybrid nearly ten years ago. "The Prius has been so popular that we can't keep it in stock," Press said. "There's still a two- month wait to get one, nearly three years after we started selling the current model."

As good as hybrids are, he said, we're not stopping there. Press said the dream of Toyota's global president, Katsuaki Watanabe, is to create cars of the future that can travel across the U.S. on one tank of fuel, clean the air while they are being driven and prevent accidents and injuries.

He estimated that Toyota hybrids sold in America have saved more than 155 million gallons of gasoline, enough to fill five tanker ships and eliminate more than three billion pounds of greenhouse gases.

Press noted that since half of all the vehicles bought by Americans are trucks, vans or SUVs, the challenge is to find new ways to make all vehicles more efficient. "We can't disregard the needs of our earth, nor can we afford to ignore the needs of our customers."

He said automakers must strike a balance in their line-ups from big trucks and SUVs to gas/electric hybrids, clean diesels, flex-fuel vehicles, plug-in hybrids and eventually hydrogen fuel cells.

In the area of safety, Press said global automakers are offering more safety features than ever, including Vehicle Stability Control, which is standard on all Toyota and Lexus SUVs as well as on other automakers' vehicles. "And it's working. Traffic fatalities on U.S. roads today are the lowest since the government began tracking them 40 years ago."

Press pledged that Toyota, which celebrates its 50th anniversary in the U.S. next year, would continue to work with the rest of the world to help create real solutions to the issues facing society. "That's how we spent our first half-century here and that's how we'll spend our next 50 years in America."

Posted by Frank at 01:01 PM | Comments (0)

Most popular luxury vehicle colors

While gold far outranks silver in terms of price per troy ounce on the precious metals market, when it comes to luxury car colors, silver reigns supreme.

For the second year in a row, silver has surpassed white to become the paint color of choice on luxury cars and trucks sold in North America. Next up is black, which placed third; blue, fourth; light brown, fifth; and red in sixth.

Where did the hue of the safe-haven investment come in? The yellow/gold color family was ranked the seventh most popular exterior for vehicles purchased in 2005. Green, gray and “others” rounded out the rest of the Top 10 Luxury Vehicle Colors list.

Link.

Posted by Frank at 12:57 PM | Comments (0)

New VW Eos to Roll on Goodyear Tires

While many people will stare at the distinctive folding metal roof of the 2007 Volkswagen Eos as it neatly stows into the trunk, performance driving purists will be looking lower - at the Goodyear Eagle LS-2 tires.

VW selected the Goodyear tires in size 235/45R17 for the all-new model that goes on sale in the U.S. late this year.

The Eos will be available in the U.S. with a 200-horsepower 2.0-liter turbo four and a 250-horsepower 3.2-liter V6. The car comes with a full complement of standard equipment: stability control, sport seats, and 17-inch alloy wheels on the V6 models.

The Eos model is referred to as "CSC" - coupe/sunroof/convertible - allowing owners to convert the three-panel roof to match the characteristics of a hardtop coupe, an integrated sunroof or a convertible.

The Eagle LS-2 tire features an all-season design with an optimized tread pattern for quiet performance and wide circumferential tread grooves to channel water away.

Goodyear tires are original equipment on many vehicles from Acura, Audi, Cadillac, Chevrolet, Dodge, Ford, GMC, Honda, Hummer, Infiniti, Isuzu, Jeep, Land Rover, Lexus, Mazda, Mercury, Nissan and Toyota. Traditionally, more new vehicles in North America are equipped with Goodyear tires than any other brand.

Posted by Frank at 12:56 PM | Comments (0)

Sony's Bluetooth Car Stereo Makes Road Trips High-Fidelity and Hands-Free

New Head Unit Streams Music and Phone Calls From Portable Devices

NEW YORK -- Sony is planning to do its part to help drivers enjoy safe hands-free conversations and crystal clear, streaming music on the road.

The Sony MEX-BT5000 car stereo is the company's first audio-streaming AM/FM CD receiver with wireless Bluetooth(R) technology. The car stereo automatically connects with cellular phones and other devices, including portable music players that have Bluetooth connectivity.

Hands-free Operation

Placing calls from the MEX-BT5000 car stereo is effortless. Bluetooth technology transfers up to 50 phonebook contacts and six speed-dial entries from your phone to the stereo. The contact information appears on the receiver's high-resolution screen so drivers can easily call friends even when the phone is out of reach.

An integrated microphone on the faceplate detects voices and eliminates the need for additional wiring so the installation process is quick and easy. The integrated noise and echo reduction signal processing enhances phone call clarity.

"In three words, the car stereo is simple, safe and sleek. It's easy to use, has outstanding sound clarity and looks great in any car," said Brennan Mullin, general manager for mobile electronics at Sony Electronics. "By giving people a hassle-free, all-in-one audio solution, our intention is to help make drivers' lives easier while raising their expectations for car stereos."

Music Streaming Car Stereo

Whether streaming music from a mobile phone or digital music player, this car stereo brings new excitement to music. With the touch of a button, music aficionados can easily read key information including album, artist and track on the full motion florescent display. They can play, pause, skip, fast- forward or back up songs, and the BBE(TM) MP signal processing technology restores the much of the depth of sound frequently lost during MP3 compression.

The MEX-BT5000 car stereo supports multiple codecs, including MP3, WMA and ATRAC(R) as well as audio CDs.

Music phones with Bluetooth technology, including the Sony Ericsson Walkman(R) phones, work with the MEX-BT5000 car stereo to stream music from the phone throughout the vehicle's stereo system.

"It's genius, and it's the way things are headed. No more wires to deal with. When you step into your car, it just works," said Frances Britchford, vice president of marketing for Sony Ericsson. "Pretty soon, consumers aren't going to settle for anything less than hands-free everything in the car."

Clear and Crisp Sound

In addition to its wireless Bluetooth capability, the MEX-BT5000 head unit offers high sound quality and excellent functionality. With its DRIVE-S HX CD playback mechanism, the unit provides outstanding sound clarity and durability.

Its Dynamic Soundstage Organizer II shapes and raises the soundstage, filling the car with music while its three-band parametric equalization sculpts the tone. The 24-bit Digital-to-Analog conversion ensures optimum fidelity to all digital sources, and the S-MOSFET power stage delivers a massive 52W X 4 channels to help ensure loud, clear sound even during bumpy rides.

An included remote provides remote playback and phone operation controls. The White LED key illumination brightens and clarifies the screen display, and the screen flips down, making it easy to play CDs. The unit comes with a Sony Bus Control for CD changers and is satellite-radio ready.

Pricing and Availability

The MEX-BT5000 car stereo will be priced around $400. It will be available in August both online at www.sonystyle.com and at authorized retailers nationwide.

Posted by Frank at 12:54 PM | Comments (0)

Toyota ponders plug-in hybrid, flex-fuel cars

WASHINGTON - Toyota Motor North America Inc. president Jim Press said Tuesday the Japanese automaker plans to pursue a plug-in hybrid vehicle, touting the long-term potential of gas-electric hybrids on America’s highways.

“Make no mistake about it, hybrids are the technology of the future and they will play a starring role in the automotive industry in the 21st century,” Press said in a speech at the National Press Club.

Press, highlighting the company’s work on alternative vehicles, said Toyota is also “strongly considering” a program to develop flexible fuel vehicles in the United States capable of running on E85, an alternative fuel made of 85 percent ethanol.

Link.

Posted by Frank at 12:42 PM | Comments (0)

GM rolling out summer incentives

General Motors Corp. is rolling out a new incentive program today for select Chevrolet, Pontiac, GMC, Buick, Saab and Saturn models as the 2006 model year winds down.

Automakers typically add incentives in summer to clear space before next year's models arrive in the fall.

The program runs through Sept. 5 and offers discounts and 0% financing on certain 2006 vehicles, according to a news release.

In addition:

• 2006 Saturns are eligible for 10% off the sum of the suggested retail price and destination charge.

• The 2007 Chevrolet Tahoe, Suburban and Avalanche, and the GMC Yukon and Yukon XL are eligible for $2,000 trade-in assistance and $1,000 dealer cash. Financing rates range from 3.9% for 36 months to 6.9% for 72 months.

GM is to begin advertising the incentives today. In the statement, the automaker reiterated that it's not reviving the Employee Discount for Everyone discounts, which sent sales soaring last year.

GM's sales through June are down 12.3% compared with the same period of 2005.

Posted by Frank at 11:12 AM | Comments (0)

Kick the Oil Habit Road Trip

In his State of the Union address this year, President Bush declared that "America is addicted to oil" - just a few months later, gasoline prices are at an all time high. Oil companies and their executives are raking in record breaking profits. Our dependence on oil puts our national security at risk, hurts us economically, and endangers our environment. If we can put a man on the moon and invent the internet, we can achieve energy independence. It's time to rise to the challenge and Kick the Oil Habit!

Link.

Posted by Frank at 11:03 AM | Comments (0)

July 18, 2006

Apple wants more iPod ready cars

Bob Borchers, who is the senior director of iPod worldwide product marketing, told CNET that Apple is interested in making the use of iPods in cars much easier.

Apple thinks that the mess of cables and such that accompany current solutions can be done better with factory installed iPod option in cars. He did make clear that Apple has no interest in entering the market of iPod car accessories but that Apple is working with third party vendors to make the experience better.

Also of note is Borchers' statement that Apple is very happy that people are turning their Mac minis into carputers.

Link.

Posted by Frank at 12:59 PM | Comments (0)

Nissan Pathfinder: Boobies

Is this real or a spoof?

Posted by Frank at 12:04 PM | Comments (0)

Ford Launches Production of Hydrogen Internal Combustion Engines

* Ford will be the first in the world to deliver a dedicated hydrogen internal combustion engine powered vehicle to commercial customers in E-450 shuttle buses later this year.

* Production of dedicated hydrogen fueled V-10 engines begins at Ford's Engine Manufacturing Development Operations in Dearborn Heights; engine tested to same production standards as other Ford engines.

* Ford is the only automaker active in developing advanced gasoline hybrid-electric vehicles, hydrogen internal combustion engine vehicles, clean diesel, ethanol and hydrogen fuel cell-powered vehicles.

DEARBORN HEIGHTS -- Ford today kicked off production of dedicated hydrogen fueled V-10 engines, making it the first automaker in the world to do so.

"This engine represents a significant milestone in Ford's research efforts in hydrogen technology," said Dr. Gerhard Schmidt, vice president, Research & Advanced Engineering, Ford Motor Company. "We have learned a great deal about hydrogen powered internal combustion engines during the development phase of this engine."

The supercharged 6.8-liter V-10 engine will power Ford's E-450 hydrogen fueled shuttle buses. The buses are scheduled to be delivered to fleet customers later this year, first in Florida and then in other locations across North America. Hydrogen internal combustion engine technology represents an important step toward enabling hydrogen to become a viable motor fuel.

Hydrogen fueled internal combustion engines have many advantages including high efficiency, all-weather capability, and near zero emissions of regulated pollutants and greenhouse gases (CO2). They can also be easily hybridized for further gains in fuel efficiency.

While the hydrogen internal combustion engine shuttle buses will provide valuable real-world experience, Ford is also conducting research into next generation hydrogen internal combustion engines, including features such as direct injection to enhance power and fuel economy. "We have only scratched the surface in terms of what can be achieved with hydrogen internal combustion engine technology and are serious about maintaining our edge in this field," said Vance Zanardelli, chief engineer, Hydrogen Internal Combustion Engines, Ford Motor Company.

Hydrogen Part of a Broader Effort

Ford's strategy for alternative fuels is built around multiple technologies, including hydrogen internal combustion engines. This flexible approach allows the company to meet goals for customer needs, environmental impact and shareholder interests. The strategy does not focus on one catch- all solution, but offers a flexible array of options, including hybrids, clean diesels, bio-diesels, advanced engine and transmission technologies and E85 ethanol.

Ford's first hydrogen internal combustion engine demonstration vehicle, released in 2001, was based on a lightweight aluminum sedan body, which also was used in the development of hydrogen fuel cell technology. Subsequent projects included the Model U concept, first showcased at the 2003 North American International Auto Show, several Focus based demonstration vehicles, a V-6 powered tractor in use at Orlando International Airport as well as two hybridized transit buses. At the 2006 North American International Auto Show, Ford displayed the Super Chief Concept, which demonstrated Tri-Flex technology, which allows a vehicle to run on hydrogen, E85 ethanol or gasoline.

Ford partner Mazda recently delivered its RX-8 Hydrogen RE to its first two corporate customers. These vehicles, equipped with a rotary engine, feature a dual-fuel system that allows the driver to select either hydrogen or gasoline with the flick of a switch.

Additionally, the company also has a fleet of 30 hydrogen powered Focus fuel cell vehicles on the road as part of a worldwide, seven-city program to conduct real world testing of fuel cell technology. The 30-car fleet has accumulated more than 240,000 miles since its inception.

Ford also offers gasoline-electric hybrids including the Escape Hybrid and Mercury Mariner Hybrid. The company will also offer hybrid versions of the Ford Fusion and Mercury Milan in 2008.

Posted by Frank at 11:21 AM | Comments (0)

Gas prices edge up to near $3 a gallon

Unleaded up 67 cents from year-ago level, nearing record

WASHINGTON - The average price U.S. consumers paid for gasoline jumped by two cents last week to $2.99 a gallon, the highest since Hurricane Katrina disrupted petroleum supplies last September, the government said Monday.

The national pump price for regular unleaded gasoline is up 67 cents from a year ago and inching closer to September’s record $3.07, according to the federal Energy Information Administration’s weekly survey of service stations.

Link.

Posted by Frank at 11:17 AM | Comments (0)

Toyota F-1 Car Coming From Germany to Attend Monterey Historic Automobile Races

Unparalleled Opportunity for Up-Close Look at F-1 Race Car

Toyota Motor Sales U.S.A. and Panasonic Toyota Racing are bringing the TF106 Panasonic Toyota Formula 1 (F1) car from its headquarters in Cologne, Germany to participate in the 33rd Rolex Monterey Historic Automobile Races Presented by Toyota on August 18 - 20, 2006.

The F1 car, piloted by Panasonic Toyota Racing Team driver, Brazilian Ricardo Zonta, will hit the track on Friday to make final set-up adjustments and then demonstration runs will take place on Saturday and Sunday as part of an F1 car showcase that displays the evolution of early F1 cars to present. Between demonstration laps, the car will be available for spectator viewing in the garage area.

"In bringing the F1 car to Monterey, Toyota wants to provide an unusual and exciting opportunity for race participants and spectators to view an F1 car up close on the track and in the garage," said Jim Farley, Toyota vice president of marketing. "Other than the recent United States Grand Prix in Indianapolis, this is the only appearance the F1 car will make in the U.S. and the only time it will be easily accessible for viewing by spectators."

The term "F1" refers to the Formula One World Championship, the pinnacle of formula series racing governed by the International Automobile Federation. The F1 World Championship is a major world sporting event that travels to 16 countries, running a total of 18 grand prix races, is televised in 200 countries, and viewed by a cumulative 2 billion viewers over the course of the year.

"The Panasonic Toyota Racing Team is excited and honoured to share our F1 car with everyone at the Monterey Historic event," said Team President John Howett. "With only one race in the U.S. it is difficult for fans to experience F1 and to get an idea of the technology behind it. Ricardo and the crew are looking forward to being part of the demonstration runs, showcasing the evolution of Formula 1 car construction, and giving fans the opportunity to encounter F1 live and up-close in the garage."

The Panasonic Toyota TF106 car and crew will be at Laguna Seca Raceway in Salinas, Calif., Friday through Sunday. During the weekend, in addition to demonstration runs on the track and public viewing of the car in the garage area, Zonta will sign autographs for event attendees on Saturday.

Toyota's United States motorsports history spans nearly 40 years starting in 1967 when Toyota joined forces with Carroll Shelby to develop a race-modified Toyota 2000 GT for campaigning in the Sports Car Club of America (SCCA) C-Production class. Toyota made its Formula 1 debut in 2002 and enjoyed its best season ever in 2005 with five front row starts -- including pole at the U.S. Grand Prix -- and five podium finishes. The Panasonic Toyota Racing Web site is www.toyota-f1.com.

Posted by Frank at 10:27 AM | Comments (0)

'Hybrid-It' Over to Your Favorite Renaissance Hotel or Resort

60 Renaissance Hotels & Resorts in North America Offer Free Parking to Guests Driving Hybrid Cars

WASHINGTON -- Renaissance Hotels & Resorts is making it easier for travelers to be "green" and save some green, by offering complimentary parking to all guests who drive hybrid cars. Current hybrid cars can get up to 60 miles to the gallon and have lower greenhouse gas emissions. Effective now through December 31, 2006, guests staying, attending a meeting or dining in the restaurant at a participating Renaissance can park their hybrid for free.

"We think this is a fun and constructive offer to our guests who are helping the environment by driving hybrid vehicles," said Hank Biddle, senior vice president, Renaissance Hotels & Resorts North America. "Our hotels are finding new ways to conserve energy, and this is a unique way to involve the customer."

Renaissance Hotels and Resorts is a sophisticated, upscale brand of Marriott International, Inc., which has been named by the U.S. Environmental Protection Agency (EPA) as an ENERGY STAR(R) Partner of the Year for implementing programs that save more than 83 million kilowatt-hours (kwh) of electric energy consumption and reduce greenhouse gas emissions by 68,000 tons annually. Marriott is the only lodging company to be recognized and the only company to receive the EPA's highest honor for two consecutive years.

The special hybrid offer is based upon availability and offered at the following participating Renaissance Hotels & Resorts:

Alabama:
Renaissance Ross Bridge Golf Resort & Spa

California:
The Stanford Court, a Renaissance Hotel
Renaissance Agoura Hills Hotel
Renaissance Club Sport Walnut Creek
Renaissance Esmeralda Resort & Spa
Renaissance Long Beach Hotel
Renaissance Parc 55 Hotel
Renaissance Montura Hotel
The Lodge at Sonoma, a Renaissance Resort & Spa
Renaissance Hollywood Hotel

Colorado:
Renaissance Boulder Suites at FlatIron

District of Columbia:
Renaissance Washington, DC Hotel
Renaissance Mayflower Hotel

Florida:
Renaissance Fort Lauderdale Hotel
Renaissance Ft. Lauderdale Plantation
Eden Roc, a Renaissance Resort & Spa
Renaissance Orlando Resort at SeaWorld
Renaissance Vinoy Resort & Golf Club
Renaissance Tampa Hotel International Plaza
Renaissance Resort at World Golf Village

Georgia:
Renaissance Atlanta Concourse Hotel
Renaissance Atlanta Downtown Hotel
Renaissance Waverly Hotel

Illinois:
Renaissance Chicago Hotel
Renaissance Chicago North Shore
Renaissance Chicago O'Hare Hotel
Renaissance Schaumburg Hotel & Convention Center
Renaissance Oakbrook Hotel

Iowa:
Renaissance Savery Hotel

Louisiana:
Renaissance Arts Hotel
Renaissance Pere Marquette Hotel

Maryland:
Renaissance Harborplace Hotel

Massachusetts:
Renaissance Boston Bedford Hotel

Michigan:
The Inn at Bay Harbor, a Renaissance Golf Resort

Missouri:
Renaissance Grand Hotel St. Louis
Renaissance St. Louis Suites
Renaissance St. Louis Airport

Nevada:
Renaissance Las Vegas Hotel

New York:
Renaissance New York Hotel Times Square
Renaissance Westchester Hotel

North Carolina:
Renaissance Charlotte Suites

Ohio:
The Columbus, a Renaissance Hotel
Renaissance Cleveland Hotel
Renaissance Quail Hollow Resort

Oklahoma:
Renaissance Oklahoma City Conv.Ctr.Hotel
Renaissance Tulsa Hotel

Pennsylvania:
Renaissance Philadelphia Airport
Renaissance Pittsburgh Hotel

South Carolina:
Renaissance Charleston Historic District

Tennessee:
Renaissance Nashville Hotel

Texas:
Renaissance Austin Downtown
Renaissance Dallas Hotel
Renaissance Dallas Richardson
Renaissance Houston Hotel
Renaissance Worthington Hotel

Virginia:
Renaissance Portsmouth Hotel

Washington:
Renaissance Seattle Hotel

Canada:
Renaissance Vancouver Harbourside
Renaissance Toronto Airport
Renaissance Toronto Downtown Hotel

Posted by Frank at 10:21 AM | Comments (0)

Toyota Announces Recall Campaign on Selected Echo and Prius Vehicles

TORRANCE, Calif. -- Toyota Motor Sales (TMS), U.S.A., Inc., will launch a voluntary Special Service Campaign with the National Highway Traffic Safety Administration (NHTSA) to replace the crankshaft position sensor on certain 2001 through early 2002 model year Echo and Prius vehicles. The connector for the crankshaft position sensor may become disconnected.

The campaign, which does not involve any hybrid components, involves approximately 34,700 vehicles (26,200 Echo and 8,500 Prius) in the U.S. There have been no reported cases of accidents or injuries related to the affected vehicles, and no cases of this condition have been reported to Toyota in the U.S.

In certain 2001 through early 2002 model year Echo and Prius vehicles, due to improper molding of the resin body of the crankshaft position sensor, engine oil may penetrate the seal and enter the connector. In addition, the shape of the locking tab to secure the sensor's wire-harness connector may be improper. In this condition, the oil may expand due to heat from the engine and deform the connector, as well as create pressure on the locking tab causing the crankshaft position sensor to become disconnected. In the worst case, if the crankshaft position sensor becomes disconnected while the vehicle is being driven, the engine will stall and will be unable to restart.

Toyota will notify owners of the involved vehicles via first class mail beginning in late-July. Owners are requested to contact their local Toyota dealer for diagnosis and repair upon receiving their notification. Replacement will be done at no charge to the owners of the vehicle.

Customers with questions or concerns should contact the Toyota Customer Experience Center at 1-800-331-4331.

Posted by Frank at 10:17 AM | Comments (0)

Toyota recalls over 418,000 vehicles

Automaker's hybrid Prius model eyed for faulty engine part

TOKYO - Toyota Motor Corp. said Tuesday it was recalling 418,570 vehicles globally, including some Echo and Prius models sold in the U.S., over a faulty engine part.

The faulty part is the latest in a string of problems requiring recalls by Toyota, raising doubts over whether the automaker can maintain quality standards amid booming sales.

The recall affects 268,570 vehicles sold in Japan across 12 models manufactured in 2001, including Corollas, the compact cars Vitz and Platz and the hybrid Prius, the company said in a statement submitted to Japan's Transport Ministry.

The recall also affects about 150,000 cars sold overseas, mainly in the United States and Canada, Toyota spokeswoman Shiori Hashimoto said. These autos were also manufactured in 2001.

In the United States, 24,490 cars sold under the name Echo and Yaris, as well as 8,476 Prius vehicles are affected by the recall, she said.

Link.

Posted by Frank at 10:16 AM | Comments (0)

Clarion to Supply Major Audio Program at Ford Motor Company

Clarion Corporation of America, a leading manufacturer of mobile entertainment systems, announced today they have been awarded a significant audio program for future Ford Motor Company vehicles.

The audio program awarded to Clarion Corporation of America, a subsidiary of Clarion Company Ltd., will commence in 2008 and will include single CD and 6 CD radios.

"We are extremely proud to have been awarded this major Ford audio program and are excited about the potential for future business growth at Ford," said Matt Matsuda, President of Clarion Corporation of America.

Clarion first began supplying audio components for various Ford-affiliated companies throughout North America and Europe in the early 1980s.

Posted by Frank at 10:14 AM | Comments (0)

2007 Dodge Caliber Earns Top Safety Ratings in Government Crash Tests

-- Caliber Becomes 12th Consecutive New Chrysler Group Vehicle to Receive Five Stars for Frontal Crash Protection

-- Caliber Also Earns Top Rating for Side-Impact Protection

The 2007 Dodge Caliber has received the government's highest ratings for side- and frontal- impact crash protection from the National Highway Traffic Safety Administration (NHTSA).

The Dodge Caliber's five-star rating for frontal crash protection makes it the 12th consecutive new product from Chrysler Group to achieve the top safety rating in the government's frontal crash tests.

In addition, Caliber received the government's highest crash ratings for protecting the driver and rear passenger in a side impact.

Dodge Caliber is equipped with many safety and security technologies including high-strength steel structure, all-wheel-drive capability, Electronic Stability Program (ESP) with traction control, standard advanced multistage driver and front passenger air bags, standard side-curtain airbags, and a standard driver's side inflatable knee blocker.

Starting with the Pacifica in 2003, Chrysler Group has recorded five stars for frontal crash protection for 12 consecutive new product launches. These vehicles include: Pacifica, Chrysler and Dodge minivans, Dodge Durango, Dodge Ram 1500, Dodge Ram Quad, Chrysler 300, Dodge Magnum, Dodge Dakota, Jeep(R) Grand Cherokee, Dodge Charger, Jeep(R) Commander, and Dodge Caliber.

Posted by Frank at 10:12 AM | Comments (0)

BMW Releases 2007 3-Series Pricing

Woodcliff Lake, NJ - Arriving in US showrooms this September, the newest BMW Coupe once again sets the standard for design, luxury, and performance in its class. The 2007 3 Series Coupe will have a starting MSRP of $35,995 including destination and handling.

As is typical for BMW, significant enhancements to the standard features as well as the value of the new 328i and 335i have been made, compared to their predecessors. In addition, BMW’s xDrive all-wheel drive will be available for the first time in a Coupe in the 328xi. While base prices have increased versus the outgoing versions, the new 3 Series Coupe models now include a substantial number of additional features including:
- More powerful engines (230 and 300 hp vs. 184 and 225)
- More differentiated styling from the sedan
- Xenon adaptive headlights with cornering lights standard
- Rear side head protection system (airbag curtain)
- Enhanced DSC benefits (including brake drying, brake stand-by, brake fade compensation, and start-off assistant)
- Enhanced interior ambiance lighting
- Run-flat tires with Tire Pressure Monitor

The 328i also receives the following additional standard equipment:
- 17” wheels and tires
- 6-speed manual transmission

In fact, compared to the top-of-the-line 2006 330Ci Coupe, the entry-level 2007 328i Coupe not only offers greater style inside and out, as well as a number of safety enhancements, it also offers even better performance – all for $2,500 less.

The list of options for all models now includes a six-speed STEPTRONIC automatic transmission. Option packages for both models represent even greater value with added content as well.

Ownership value has been enhanced with the announcement of BMW Ultimate ServiceTM , a suite of services that includes the BMW Maintenance Program (formerly called Full Maintenance) , Roadside Assistance, the New Vehicle Limited Warranty and BMW AssistTM with Teleservice. The new 3 Series Coupes will have BMW AssistTM available as a stand-alone option or as part of the optional Premium Package. As before, included with BMW AssistTM is Bluetooth hands-free phone connectively which includes hands-free access to your phonebook. Starting with model year 2007, BMW AssistTM will be provided for four years. Most other similar services cover only the first year of service.

The 2007 BMW 328i Coupe will be priced at $35,995 while the 335i Coupe, with its 300 horsepower twin-turbo inline six cylinder engine, will have an MSRP of $41,295. The new 328xi Coupe, with BMW’s advanced xDrive all-wheel drive system, will retail for $37,795. All prices include a $695 destination and handling charge.

Posted by Frank at 09:23 AM | Comments (0)

XM Satellite Radio's Nightshift Hits Chicago with Drifting, Drag Racing and the Ying Yang Twins

HIN's Nightshift event brings more live entertainment and motor sports to Chicago for their second stop this season

XM Satellite Radio's Hot Import Nights (HIN) returns to Chicago for its second stop this year, this time for a Nightshift event, with drifting, specialty cars and all-star performances from the Ying Yang Twins, T-Pain and Da Muzicianz. Presented by Valvoline Synpower, Nightshift visits Soldier Field on July 29 from 4-11 p.m. for a Nightshift unlike any other so far. Media are invited to arrive at 3 p.m. to experience the Chevy Cobalt Coupe SS Supercharged, equipped with GM Performance Parts' Stage II supercharger kit on the Chevy auto cross course.

D-Roc of the Ying Yang Twins will perform with fellow Ying Yang Twin, Kaine, and his true-life brothers, Da Birthday Boy and Mr. Ball of Da Muzicianz. Nominated for a Grammy as the "Best Rap Performance for a Duo or Group" in 2005, their most recent album, United State of Atlanta, is certified platinum. Fellow southern rapper, T-Pain, will join the pair onstage. His Gold debut album, Rappa Ternt Sanga, features the radio hits, "I'm Sprung," and "I'm N Luv (Wit A Stripper)."

With the popularity of the Nightshift format at its premiere last season, this HIN special event is back in select markets in 2006. Unlike the first HIN 2006 that took the Windy City by storm in March, this Nightshift event will feature drifting demonstrations, and sport bike exhibitions. Scion will host their Scion Exposed competition before Nightshift from 3-6 p.m., where the best of the Scion world will compete. Awards will be given to Scion owners and their cars in the categories Best of Show, Best Audio/Video, Best Exterior and Best Interior. Also the week before Nightshift, Dunlop will host the Dunlop Roundup at noon at Waukegan Tire on 80 South Green Bay Rd., featuring one-on-one talks with the NCCA pros, sponsorship opportunities, food, cars and music.

During the show, Valvoline will present Super Street Cars on Tour with the one-of-a-kind Charge Speed STI straight from Japan, the newly designed, wide-body Tein Civic SI, the full carbon fiber chassis C West S2000 and the chameleon color-changing HKS-powered IS300. Show visitors can get up-close and personal with the hottest, trendiest cars in the customized world, straight from the pages of the top tuner magazines.

Nightshift competitions include the new Rockstar National Glo-Go Dancer Competition on the Mazda stage, where Glo-Go dancers show off their go-go skills in city-to-city competitions against local dance teams. Also, the Mazda Nightclub will welcome back Miss Lisa at the turntable.

A special moment in the evening will allow show attendees to recognize guests from the U.S. Army--Soldiers who recently returned from Iraq and Afghanistan. HIN and its sponsors will welcome soldiers participating in Operation Tribute to Freedom, a U.S. Army outreach program designed to honor Soldiers returning from Iraq and Afghanistan. The program is an opportunity for Americans to better understand and connect with their Soldiers, one Soldier's story at a time. Soldiers will be recognized and honored on stage for their service.

2006 Hot Import Nights/Night Shift and VIP Schedule

NS Chicago Soldier Field July 29
NS New York Shea Stadium August 12
HIN Los Angeles Los Angeles Convention Center August 19
NS Las Vegas Sam Boyd Stadium Sept 9
NS San Francisco SBC Park Sept 23
HIN Seattle Qwest Field Sept 30
HIN Dallas Dallas Convention Center October 7
NS Phoenix Firebird Intl. Raceway October 14
VIP Los Angeles LA Convention Center Nov 18
HIN Honolulu Blaisdell Convention Center Dec 9
HIN Miami Miami Beach Convention Center Dec 16

Posted by Frank at 09:19 AM | Comments (0)

Toyota recalls 268,000 cars in Japan over faulty engine

TOKYO -- Toyota Motor Corp. said Tuesday it was recalling 268,000 vehicles in Japan over a faulty engine.

The recall affects 268,570 vehicles, including Corollas and the compact car Vitz, the company said in a statement submitted to Japan's transport ministry.

A faulty engine part could lead to an oil leak within the engine and cause it to stop completely, the statement said.

It wasn't immediately clear whether the recall affected cars sold outside Japan.

Posted by Frank at 09:14 AM | Comments (0)

Mercedes to field hybrid in 2008

FRANKFURT - DaimlerChrysler's luxury Mercedes brand plans to market its first hybrid car in 2008, a magazine said on Saturday.

"We're well on track and will bring a competitive concept to the market at the start of 2008," DaimlerChrysler's research chief Thomas Weber told the Wirtschaftswoche magazine.

Hybrids combine an electric motor and batteries with petrol or diesel engines to boost fuel economy and cut emissions.

Japanese car maker Toyota Motor Corp. has aggressively promoted its top-selling Prius hybrid model.

The magazine said Mercedes was planning to launch a "mild" hybrid version for its S-class model line in 2008.

Such a "mild" hybrid can boost acceleration and make engines work more efficiently in stop-and-go traffic, but costs less than a full hybrid.

Posted by Frank at 09:04 AM | Comments (0)

Audi Looks to Set Sales Records in U.S. and Worldwide

Audi is positioned to set a sales record both in the United States and worldwide if the first half of 2006 is any indication. In the U.S., both new vehicle and Certified Pre-Owned (CPO) sales are ahead of last year's pace.

Through June, Audi of America, Inc. sales increased 7.3 percent over the first half of 2005. New car sales figures for the first half of 2006 were released June 1 and totaled 40,455 units. Robust sales of the A3, A4, A6 and Audi Q7 model lines have helped contribute to the record sales pace.

AUDI AG recently announced that worldwide sales through June reached 463,500 units, a 9.8 percent increase over 2005's record setting performance.

"Audi has made great progress during 2006," said Johan de Nysschen, Executive Vice President of Audi of America, Inc. "U.S. consumer and media reaction to our new vehicles has been outstanding, and we are on course to set a sales record this year. Sales in the United States alone has accounted for nearly nine percent of AUDI AG's worldwide sales this year. With the Audi Q7 performance SUV now on sale -- a vehicle specifically designed for the U.S. market -- I think we can make an even larger contribution to company's global growth."

CPO sales in the U.S. have also reached record levels. With 12,178 total sales, Audi CPO sales increased 5.0 percent over last year. The majority of Audi CPO sales have been to customers in the west and east coasts, yet the southern and central regions have shown impressive gains of 22.0 percent and 7.0 percent respectively over 2005 CPO sales. A4 models show the largest increase for 2006 with 5,682 CPO sales, a 6.7 percent increase over last year. A8 CPO sales have also been strong at 487 units, a 3.2 percent increase.

Audi's history in America dates to 1969, when the brand was first introduced to the U.S. market. Today, a network of over 260 Audi dealers currently offers a line of premium vehicles that include the nimble Audi A3; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the high-revving RS 4 sports sedan; the design-leading A6 sedan and Avant; the all-new Audi Q7 performance SUV; the all-aluminum Audi A8; and the award-winning TT Coupe and Roadster.

Posted by Frank at 09:00 AM | Comments (0)

Fuel surcharges swamping Hawaiian islands

HONOLULU -- Visitors to Hawaii may be in for a surprise -- the high cost of getting around doesn't end after that long and expensive airline flight from the mainland.

From air travel to exotic sea expeditions, rising fuel prices are making a Hawaii vacation an even pricier affair.

Hawaii has the most expensive gas prices in the country, and many of those escalating costs are passed on to unsuspecting tourists. The average for a gallon of regular gas here this summer is nearly $3.40, according to AAA's fuel gauge report.

"It's forced everybody to raise their prices a little bit," said Dan Peavy, owner of Aqua Adventure Charters on Maui, which offers snorkeling and diving trips. "Most people don't even realize it."

Link.

Posted by Frank at 08:58 AM | Comments (0)

July 17, 2006

Cars heavier, faster but fuel economy unchanged

WASHINGTON, July 17 - New vehicles in the United States are the fastest and heaviest in three decades, with the fleet's fuel efficiency no better than the figure for 1994 -- about 21 miles per gallon, the government said on Monday.

The mileage estimate for 2006 passenger vehicles -- cars, sports utilities, pickups and minivans -- continues a recent trend even though gasoline prices have risen steadily and now average $3 per gallon, the Environmental Protection Agency said in an annual efficiency report.

Gains from gas-electric hybrid engines and other fuel saving technologies -- mainly seen in compacts, sedans and other passenger cars -- were noted. But these technologies represent a fraction of what is available in showrooms and bigger models continue to blunt efficiency.

Link.

Posted by Frank at 08:43 PM | Comments (0)

Automakers say talks will be private

The two-week tornado over the possible alliance between General Motors Corp. and automaker allies Renault SA and Nissan Motor Co. Ltd. -- marked by round-the-clock news coverage, analysis and anxiety -- moved Saturday into what is likely a quieter phase.

Friday evening's face-to-face meeting between the chief executives of the companies, Rick Wagoner at GM and Carlos Ghosn at Renault and Nissan, resulted in a time line and pledge of public silence that should, briefly at least, calm the furious speculation over the fate of the companies, their leaders, the auto industry and its global workforce.

Link.

Posted by Frank at 08:41 PM | Comments (0)

Ford plans $1.84 billion hybrid car investment in Britain

LONDON -- Ford Motor Co. will invest 1 billion pounds ($1.84 billion) in Britain within six years to develop hybrid cars, a senior executive said Monday.

"We have 9,500 engineers working in the U.K. -- about 35,000 employees in total -- so this is our investment," Lewis Booth, Ford's executive vice president for European operations, said in a British Broadcasting Corp. radio interview.

Ford reportedly is aiming to produce a Focus model capable of delivering 70 miles per gallon with reduced carbon dioxide emissions.

Link.

Posted by Frank at 08:39 PM | Comments (0)

Ford buyouts speed up

Ford Motor Co. expects to shed between 22,000 and 24,000 hourly jobs in North America by the end of next year and likely will exceed its goal of cutting some 30,000 factory jobs by 2012, according to company sources.

They say the company's downsizing effort is proceeding more rapidly than analysts had projected. The apparent success of Ford's buyout program is one sign of progress amid an otherwise deteriorating financial situation, and could go a long way toward helping the company rein in its legacy costs. Ford has 87,000 factory workers.

Link.

Posted by Frank at 08:12 AM | Comments (0)

Audi R10 TDI Claims Victory in US Comeback

TOOELE, Utah - Only four weeks after its historical victory as the first diesel sportscar at the Le Mans 24 Hours, the Audi R10 TDI celebrated another success: In the comeback in the American Le Mans Series on the new race track outside Salt Lake City, UT, Emanuele Pirro and Frank Biela triumphed in an exciting finish with a gap of only 0.318 seconds ahead of the Porsche drivers Lucas Luhr and Sascha Maassen.

The two Audi R10 TDI sportscars of Audi Sport North America started the fifth race of the American Le Mans Series from the front row. After 61 minutes of the race, Allan McNish handed over the leading #2 R10 TDI to co-driver Dindo Capello. With a pit-stop on the 40th lap, the Audi R10 TDI took enough Shell V-Power Diesel for the remaining 25 laps of race distance. Shortly before the end of the race, a Safety Car period destroyed the advantage of the Italian. A slow puncture on the rear left forced the leading Audi to make an unscheduled pit-stop during the caution period and Capello/McNish had to be content with the fourth position.

Emanuele Pirro in the #1 Audi R10 TDI overtook Lucas Luhr shortly before the Safety Car period and defended the lead after the restart for the remaining 15 minutes against the attacks of the Porsche.

The comeback in the American Le Mans Series did not start perfectly for Frank Biela and Emanuele Pirro. An off-track excursion on the first lap cost pole-sitter Frank Biela the early lead. A spin while lapping a GT car meant Biela dropped to sixth position. From there the German and teammate Emanuele Pirro charged through the field and were rewarded with an exciting race win.

With the fourth place overall and third place in the LM P1 class, Allan McNish and Dindo Capello defended their lead in the LM P1 Driver’s championship. Audi still leads the manufacturer and team championships with a maximum score.

Next Saturday, July, 22 starts the sixth race of the American Le Mans Series at Portland. The Audi drivers will use the days until the first practice on Thursday for a motorcycle tour from Salt Lake City to Portland.

Quotes after the race at Salt Lake City

Dr Wolfgang Ullrich (Head of Audi Motorsport): "It was a great race and full of tension - for my taste a little bit too much tension. Emanuele Pirro and Frank Biela drove a great race. Allan McNish and Dindo Capello showed a great pace but they were unlucky because while leading they had to make a late, unscheduled pit stop because of a puncture and fell back. Otherwise a 1-2 victory would have been possible. But motorsport is like that.”

Frank Biela (Audi R10 TDI): "It was a good race for Audi - no question. But it was unfortunate for the second car, I don’t like to win a race like this. Early on I was unlucky when I had a small spin while I tried to avoid a Ferrari. Emanuele drove very strongly and fought back. He then faced a lot of pressure during the final laps. We are delighted about the victory.”

Emanuele Pirro (Audi R10 TDI): "I was really happy with my race. The car was sliding at the beginning but the grip improved. I did some good lap times and was able to catch the Porsche. After the pace car came out, everything was under discussion and I had the hardest 15 minutes of my life, I had a lot of ‘pick-up’ on my tires. I couldn’t afford any mistakes and I was very busy to keep the car on the track. The Porsche was biting me everywhere. It was a hot day and the track was hard and physical. I am quite tired.”

Dindo Capello (Audi R10 TDI #2): "Ten laps before the end I was more than 30 seconds in front. It was the worst moment to get a pace car period - it had looked good for us until then. But we had the power to keep the position until the end. Suddenly behind the pace car I felt that there was something wrong. Then the pits called me in for a slow puncture on the left rear tire. Unfortunately it happened on the last lap of the pace car. It hurts to lose a victory in the last half hour.”

Allan McNish (Audi R10 TDI #2): "We had a victory snatched from us when almost in sight so I’m bitterly disappointed. During my stint the Audi was working very well which allowed me to build a gap of 50 seconds and Dindo was able to maintain that when he took. So it’s doubly frustrating that something out of our control stopped us from taking a deserved victory. That’s motor racing but it’s still hard to swallow.”

Dave Maraj (Team Director Team Audi Sport North America): "A crazy race! The #2 Audi did very well at the start of the race, building a good lead, and looked to have it in the bag until a slow puncture during the late full course yellow meant a late pit-stop. But the #1 Audi fought back in to contention and came through to score a narrow victory. All of our drivers and team did a really good job and the pit strategy worked very well.”

Results at Salt Lake City

1 Biela/Pirro (Audi R10 TDI) 65 laps in 2h 46m 0.377s

2 Maassen/Luhr (Porsche) + 0.318s

3 Weaver/Leitzinger (Lola-AER) + 45.183s

4 Capello/McNish (Audi R10 TDI) + 1m 10.503s

5 Dyson/Smith (Lola-AER) - 1 laps

6 Dayton/Wallace (Lola-AER) – laps

Posted by Frank at 08:08 AM | Comments (0)

ARRRR! 52,000 Participate in Volvo Treasure Hunt

Seven Finalists Worldwide Will Join in Final, Frantic Search for a Volvo XC90 V8 SUV Buried Somewhere in the World; Part of Volvo's Promotion With Disney's 'Pirates of the Caribbean: Dead Man's Chest'

Volvo Continues Pirates Promotion Through August With Local Retailer Radio Events and Product Sweepstakes

Seven would-be pirates from around the world will converge in a secret location next month as Volvo Car Corporation's global, multi-media treasure hunt for a Volvo XC90 V8 SUV that has been buried somewhere in the world reaches its final leg.

The hunt, in which Volvo is conducting as part of its official promotion of Disney's "Pirates of the Caribbean: Dead Man's Chest," drew more than 52,000 U.S. participants. The individuals participated for about a month in a challenging, engaging and fun-filled online adventure at www.volvocars.us/thehunt to solve a series of online clues and puzzles using an official treasure map obtained at Volvo dealerships nationwide.

Throughout the course of the online hunt, participants created and joined in on message boards and blog sites sharing tips and information on the hunt's oft-times complex clues. The finalists who will now participate in the final leg will be selected from those who were the first to correctly guess the final clue when the online leg concluded July 12.

"To have more than 52,000 unique visitors to our retail facilities and online game far exceeded our participation expectations for the Hunt and equally exciting is the fact that 25 percent of those participating opted-in for more information on Volvo when they registered," said Anne Belec, president and chief executive officer of Volvo Cars of North America. "We're thrilled with the excitement the Hunt generated and the enthusiasm of its participants. It provided a first-of-its- kind fun, family-friendly summer movie tie-in for Volvo customers."

The finalists -- expected to be three from the United States and one-each from the United Kingdom, Spain, Japan and Austria -- will, in August, be flown to the Volvo XC90's secret location, where for two days they will receive additional clues to lead them to the vehicle's burial site. Shortly thereafter, Volvo will premiere Webisodes of the final leg on the www.volvocars.us/thehunt site.

The buried one-of-a-kind, pirate-themed Volvo XC90 features a variety of "Pirates of the Caribbean: Dead Man's Chest"-inspired elements, including menacing graphics from the film, black leather seats, custom painted 20 inch wheels and more.

Pirates Promotion Sails On

Volvo, continuing Pirates promotional activities through August, now begins a national radio campaign and sweepstakes with Clear Channel Katz. The radio campaign will air beginning July 17 in 32 top U.S. markets on 168 Clear Channel and Katz Radio Group stations handled by Clear Channel Katz Advantage.

The centerpiece of the campaign is the Volvo Pirates Treasure Sweepstakes in which visitors to Volvo dealer locations may select a treasure coin to be entered into the sweepstakes at www.volvocarstreasure.com. Over 30,000 prizes will be awarded including a Grand Prize trip for four on a secret tropical treasure hunt; home entertainment systems; Zizzle's "Pirates of the Caribbean: Dead Man's Chest" prize toy package; Kodak digital cameras; download codes for legally "Pirated Music."

Volvo's promotion of "Pirates of the Caribbean: Dead Man's Chest" grew out of the partnership with Disney for the worldwide Volvo Ocean Race. The Volvo ship bears the name of the same boat in the first "Pirates of the Caribbean" movie, "The Black Pearl." The Ocean Race began in Vigo, Spain on Nov. 12, 2005 and ended in Gothenburg, Sweden on June 17, 2006.

Posted by Frank at 08:06 AM | Comments (0)

Will Toyota Make a Play for GM?

Toyota may be considering foiling Renault-Nissan by making a surprise move to hook up with GM

Could Renault and Nissan have a competitor in their effort to form an alliance with General Motors? Top executives at Toyota Motor are mulling their own overture to GM to head off rival Nissan from forging an alliance that could help the Japanese-French car company, according to people with knowledge of the Japanese auto maker's plans.

Link.

Posted by Frank at 08:02 AM | Comments (0)

Toyota keeps '07 Corolla prices down

DETROIT - Toyota Motor Corp. said Friday that it is keeping U.S. Corolla prices almost flat for the 2007 model year despite rising material and energy costs. Analysts say Japan's No. 1 automaker may be fearful of yielding market share to low-cost Asian rivals.

The $100 sticker-price increases, well below the rate of inflation, come as Toyota's share of the American market continues to grow, mainly at the expense of U.S. makers General Motors Corp., Ford Motor Co. and the Chrysler Group of DaimlerChrysler AG.

Link.

Posted by Frank at 08:00 AM | Comments (0)

July 14, 2006

Classic Rabbit returns as VW shifts spotlight back to value

The Rabbit is back.

And along with it, perhaps Volkswagen's common sense, as well.

The automaker that gave us the venerable, affordable Beetle, the people's car, then tried to persuade us to buy vehicles such as the $68,000-plus Phaeton luxury sedan, seems to have rediscovered its roots and plans to go back to them, at least for now.

After years of declining U.S. sales and having its cars relegated to virtual niche status in the U.S. market, the German automaker that also brought us such icons as the VW Microbus and Thing wants to carve out a bigger piece of the American automotive pie.

To that end, VW is introducing the 2006 Rabbit this summer, with a starting price of $15,000 and a name that means something to Baby Boomers. It's the name Volkswagen used in the 1980s on the entry-level vehicle that replaced the Beetle.

In a related move, Volkswagen also will cut by $1,410 the starting price of its 2007 Jetta sedan, the automaker's best-selling model in North America.

Link.

Posted by Frank at 11:29 AM | Comments (0)

Hyundai Chief Out of Jail, Back to Work

SEOUL - Hyundai Automotive Group Chairman Chung Mong-koo returned to work on Friday, ending a more than two months management vacuum at the nation’s largest auto company.

His official return, after a hiatus of about 80 days due to imprisonment on a bribery scandal and hospitalization, will allow the conglomerate to re-ignite its overseas projects.

Chung restarted work at his office in Yangjae-dong, southern Seoul, meeting with U.S. Alabama State Governor Bob Riley, who is on a business trip to South Korea, on the issue of Hyundai Motor’s business project in the state, according to Hyundai.

Link.

Posted by Frank at 11:24 AM | Comments (0)

Chrysler Beefs Up Pacifica Wagon -- and Cuts Price

Chrysler Group said the 2007 Pacifica will have a starting price of $24,890, including a $730 destination charge.

That is a $1,255 price drop from the 2006 Pacifica. The company said a top-of-the-line Pacifica Limited with all-wheel drive will be priced starting at $36,205, including shipping.

The redesigned Pacifica hits showrooms in the fall. The family wagon is equipped with a new 4.0-liter V6 aluminum engine with 255 horsepower and 265 pound-feet of torque, mated to a new six-speed automatic transmission. The previous base model was equipped with a 3.5-liter V-6 that made 250 hp and 250 lb-ft of torque.

New standard safety equipment on the Pacifica includes three-row side-curtain airbags and electronic stability control with traction control. The vehicle also is offered with optional new Yes Essentials cloth seats that resist stains, as well as a rear backup camera.

The Pacifica receives modest styling changes for the new model year, including "hood strakes" or grooves, which are inspired by the ones on the Chrysler Crossfire.

Posted by Frank at 11:18 AM | Comments (0)

Ford extending warranties to boost sales

Ford is extending engine and transmission warranties by two years for 2007 model vehicles. Powertrain warranties for Ford and Mercury cars and light trucks will increase to five years or 60,000 miles, from three years or 36,000 miles, the Dearborn, Mich.-based automaker said Thursday.

The warranty on Lincoln vehicles will be six years or 70,000 miles, compared with the previous guarantee of four years or 50,000 miles, Ford said. The company is trying to increase sales without resorting to incentive programs that reduce the price and hurt profits. Ford's U.S. sales fell 4.1 percent in the first half of 2006.

Posted by Frank at 11:16 AM | Comments (0)

GM: Health overhaul elusive

In D.C., Wagoner says it's up to politicians to fix

WASHINGTON -- Despite prodding from lawmakers Thursday, General Motors Corp. chairman and CEO Rick Wagoner refused to endorse specific proposals to overhaul the U.S. health care system.

Testifying before the U.S. Senate Select Committee on Aging, Wagoner said there were many ideas on how to reform the system and although GM has made strides in reducing its costs, its health care costs remain burdensome. The company spends $1,500 per vehicle sold on health care, more than steel.

Link.

Posted by Frank at 11:14 AM | Comments (0)

GM’s future in balance at meeting of CEOs

Nissan CEO, GM chief Wagoner discuss potential alliance in Detroit

DETROIT - The chief executives of General Motors Corp. and Renault-Nissan are scheduled to meet on Friday in Detroit, a formal first step in complex talks that could change the face of the global auto industry.

The high-profile meeting between Rick Wagoner and Carlos Ghosn comes two weeks after GM’s largest individual shareholder, billionaire investor Kirk Kerkorian, went public with his surprise bid to broker a sweeping alliance that would see Renault SA and Nissan Motor Co. take a substantial stake in GM.

Link.

Posted by Frank at 11:11 AM | Comments (0)

BMW's Naked Street Bike

Viral Campaign Taps into Motorcyclists' Passion for Street Fighter Bikes

BMW Motorrad USA announced today the roll-out of its newest advertising campaign for its K 1200 R, an aggressively styled, new generation model of "naked" street bike. The high energy campaign includes print ads, a micro website, promotional give-away and a viral spot developed in conjunction with Northern Lights Post to generate online buzz among motorcycle enthusiasts. Launched on July 11, 2006, the campaign will begin directing bikers to the website www.theworldsmostpowerfulnakedbike.com where they can experience the raw power of the K 1200 R.

"The K 1200 R represents a completely new breed of motorcycle for BMW, so we knew that we had to depart from our own marketing conventions in order to break through our current brand perceptions," said Laurence Kuykendall, Community and Communications Manager, BMW Motorrad USA. "The Concept Farm, our advertising agency of record, saw this as an opportunity to leverage the deep passion that people have for this bike. They created a sharp, tightly focused campaign that provides opportunities for fans of the bike to express, share and build on this passion, starting with small but intriguing, well-placed ads that entice them to the K 1200 R site."

"To help us create something completely different and underground for BMW Motorrad USA, we worked with Northern Lights Post on the video component of the site," said Griffin Stenger, Creative Director and Partner, The Concept Farm. "Northern Lights helped us capture the intensity and dynamism that we needed to convey the speed, power and excitement of the K 1200 R. The result is an attention-grabbing webisode that will be an exciting online discovery for the high-end sport bike community."

The piece opens with the K 1200 R being wheeled out of a truck and onto a drag strip. Quick fade-outs hint at what bike it is as a decked-out rider prepares for the light to turn green - revving up the engine and wheels until he creates a cloud of smoke. He takes off at full speed, burning rubber and creating a torque-induced wheelie. Motion graphics assert that the bike has "163 Horsepower, 96 lbs-ft of Torque" and can go from "Zero to 60 in 2.6 seconds." At the end of the sequence, the rider burns the BMW logo into the ground, sending a clear message that the K 1200 R "smokes everything... even your expectations."

"This was a great opportunity to demonstrate our ability to convey abstract ideas and capture visceral feelings on film and help bring great ideas to life under a variety of conditions," said David Gioiella, Editor, Northern Lights Post. "For example, the drag strip was too short to allow the K 1200 R to reach top speed, so we reversed some frames from the original footage to ramp up the power of the bike as it appears in the spot. The K 1200 R is an awesome bike, and we focused all of our efforts on working with The Concept Farm to deliver the high caliber platform they envisioned for showcasing the BMW brand."

Posted by Frank at 11:04 AM | Comments (0)

Mitsubishi to Offer Rockford Sound Systems in Six Future Models

Rockford Corporation today announced that Mitsubishi Motors will offer the high-output Punch(R) sound of Rockford Fosgate and the high-definition and clarity of Rockford Acoustic Design audio systems as optional upgrades on six upcoming Mitsubishi vehicles.

These six vehicles are in addition to four previously announced vehicles in which Mitsubishi currently offers Rockford sound systems: the Eclipse coupe, the Eclipse Spyder, and the all-new global Outlander offer Rockford Fosgate systems. The Galant will be the first vehicle in which the Rockford Acoustic Design system is factory installed.

"We are pleased to broaden and extend our partnership with Mitsubishi to give their customers what they want in a sound system," said W. Gary Suttle, president and CEO, Rockford Corporation. "They have acknowledged the positive impact, to date, of the high performance Rockford Fosgate sound systems on their customers' purchases and selection of upgrades. We expect this trend to continue with the six new models."

Suttle continued, "It is important to note that several of these programs will be for global vehicles, as well as vehicles sold in the U.S., Canada and Japan. This is a positive reflection of the value that Mitsubishi places on the worldwide appeal of the Rockford brands. As with the current programs, these new programs will run for multiple years."

Additional information on specific models will be available as Mitsubishi announces its programs for these cars.

www.rockfordcorp.com.

Posted by Frank at 11:02 AM | Comments (0)

Bentley Motors Launches New Website

Bentley Motors has put out a new website that is a lot easier to navigate while salivating.

www.bentleymotors.com.

Posted by Frank at 10:56 AM | Comments (0)

July 13, 2006

Zipcar Launches Midwestern Hub in Chicago

Chicago neighborhoods to enjoy the economic and environmental benefits of car sharing through cost-effective alternative to car ownership.

As dozens of its new cars hit the street, Zipcar, North America's largest provider of self-service cars for use by the hour, officially embraces the 'City of Neighborhoods' and makes Chicago the center of its midwestern operations.

By joining Zipcar, Chicago residents and businesses now can have access to a fleet of fuel-efficient, cost effective vehicles in convenient neighborhood locations. Zipcar's low rates include gas, insurance, reserved parking and other benefits such as XM Satellite radio. Zipcar is currently taking applications for membership in Chicago at www.zipcar.com.

"Chicago is ready for Zipcar. When it comes to key initiatives that improve urban life and the environment, Chicago is at the forefront," said Jerry Roper, President and CEO of the Chicagoland Chamber of Commerce. "With the cost of fuel skyrocketing, more and more consumers and businesses are feeling the pain at the pump. Zipcar offers anyone who lives or works in the city a proven alternative to the high cost of vehicle ownership and puts those savings back into our local communities. Zipcar will transform our collective thinking on urban transportation."

As the cost of car ownership continues to rise, new members are joining Zipcar at the rate of over 3,000 per month. Studies show that each Zipcar is responsible for taking more than 20 privately owned vehicles off the road while also increasing use of public transit by 47%. Members also report that belonging to Zipcar saves them over $435 per month when compared to car ownership, with those savings generally going back into the local community.

"Zipcar's premier car sharing service will expand Chicago's transportation options, increase the affordability of urban living and improve the lifestyle of many Chicagoans," said Scott Griffith, Zipcar CEO. "We expect that our variety of vehicles, accessible locations, award-winning technology and outstanding member service will encourage Chicago drivers throughout the city to consider Zipcar a superior and greener alternative to car ownership."

Zipcar has realized a 100%+ increase in the number of new members and vehicles over the past year alone. It is the first car sharing service in North America to attain profitability in all of its established markets, which include New York City, Boston and Washington, D.C. Zipcar has the largest fleet and largest membership base of any North American car sharing service, with over 60,000 members having access to 1600 vehicles across the country and in Canada.

In May, Zipcar announced it had secured $20 million in vehicle lease financing from GE Capital. This new lease financing, coupled with an equity investment by Benchmark Capital, has enabled Zipcar to immediately expand its network and service into Chicago. Currently operating in 12 states and provinces, Zipcar plans to further expand into additional major metropolitan markets in the near future.

Chicagoans can now join Zipcar at www.zipcar.com for only $75. To celebrate its Chicago launch, Zipcar is also crediting every new account in Chicago with $25 in free driving, so that urbanites can experience first-hand why car sharing is a superior alternative to car ownership. Zipcar's all- inclusive rates in Chicago start at $9.00 per hour. With Zipcar, there are never any monthly fees, costly deposits or per-mileage-charges. To join, members need only be 21 or older. Zipcar also provides 125 free miles per reservation. Special business rates are available for small-to-large-sized companies seeking a more convenient and cost-effective way to provide transportation for employees.

Posted by Frank at 08:28 AM | Comments (0)

Momentum Continues for Certified Sales

As consumer awareness about manufacturer-sponsored certified programs climbs, sales continue to push higher. The majority of automakers who reported CPO results by press time said June was another strong month for sales.

General Motors gave the first hint that June would shape up to be just as strong, if not stronger, than May in terms of sales. Executives announced that GM Certified Used Vehicles, which sells Chevrolet, Buick, Pontiac, GMC and Oldsmobile models, hit the 2 million mark in June. Executives highlighted the fact that GM Certified dealers sold more than 1 million units since 2004.

Looking at all brands, GM posted sales of 43,352 for the month, which is comparable to last June's sales, but down slightly from 44,522 vehicles sold in May. Year-to-date sales for GM brands came in at 263,597, up 1.5 percent from the same timeframe of 2005.

Link.

Posted by Frank at 08:23 AM | Comments (0)

Research plays down ethanol's potential

WASHINGTON -- Ethanol is far from a cure-all for the nation's energy problems. It's not as environmentally friendly as some supporters say and would supply only 12% of U.S. motoring fuel -- even if every acre of corn were used.

A number of researchers, the latest in a report Monday, warn about exaggerated expectations that ethanol could dramatically change America's dependence on foreign oil by shifting motorists away from gasoline.

As far as alternative fuels are concerned, biodiesel from soybeans is the better choice compared with corn-produced ethanol, University of Minnesota researchers concluded in an analysis Monday.

But "neither can replace much petroleum without impacting food supplies," the researchers concluded in the paper, which was published in the Proceedings of the National Academy of Sciences.

Link.

Posted by Frank at 08:21 AM | Comments (0)

Toyota Corolla to keep its design for record sixth year

Toyota Motor Corp.'s Corolla, the world's best-selling small car, will keep its current design for a record sixth year, until 2008, as the automaker focuses on rolling out other new models.

"There was a decision to be made regarding engineering resources," John Hanson, a spokesman for Toyota's U.S. unit, said Monday. "We decided to let Corolla go a little longer, mainly because Corolla has been such a huge sales success compared with where we thought it would be at this stage of its life cycle."

U.S. sales of Corolla sedans and the related Matrix hatchback climbed 13% in the first half of 2006 as U.S. gasoline at almost $3 a gallon helped propel demand for compacts such as Corolla and its key competitor, Honda Motor Co.'s Civic.

Toyota has sold more than 30 million Corollas since the model debuted in Japan in 1966. None of its previous designs has been on the market for more than five years, according to Toyota's Web site. The current version was released in March 2002.

Link.

Posted by Frank at 08:18 AM | Comments (0)

Average Gas Price Reaches Highest Level This Year, AAA Says

Rising global tension has pushed gasoline prices in the United States to their highest level of the year, and near their all-time high reached in the aftermath of Hurricane Katrina last September.

The nation's largest organization for motorists said today's nationwide average price for self-serve regular gasoline is $2.968 per gallon, according to AAA's daily, on-line Fuel Gauge Report (www.aaafuelgaugereport.com). Prior to this week, the previous high price for the year was $2.934 per gallon reached on May 16. On Sept. 5 of last year - Labor Day Monday - prices hit an all-time record high of $3.057 per gallon.

AAA said events in Mexico, Iran, Iraq, Israel, India and North Korea have energy markets on edge and oil prices at elevated levels. The motor club urged motorists to do what they can to conserve fuel during their day-to-day activities, and to listen closely to what congressional candidates are saying about global security and cooperation, and their plans for America's energy future.

The average price of self-serve regular was $2.899 one month ago. One year ago the price was $2.291 per gallon, AAA said.

Posted by Frank at 08:16 AM | Comments (0)

GM deal should boost Renault/Nissan-Ghosn

PARIS, July 13 - Any deal with General Motors Corp needs to boost the existing alliance between Renault and its partner Nissan and would only make sense if they took a stake in GM, Carlos Ghosn was quoted as saying on Thursday.

On the eve of meeting GM chief executive Rick Wagoner in Detroit, the chief executive of both Renault and Nissan gave an interview to France's Le Monde.

Ghosn said there was no point in entering detailed negotiations if the willingness to look seriously at a deal was not there on both sides. "Without any hunger, (talks) would be a waste of time," he was quoted as saying.

"We have to overcome the optimism of some and the scepticism of others in order to evaluate objectively the potential of an alliance," Ghosn was quoted as saying.

Link.

Posted by Frank at 08:14 AM | Comments (0)

BMW says independence, not mergers, key to success

MUNICH, July 13 - Germany's BMW, on track for record car sales and earnings, says its independence is to thank for its status as the world's largest and most profitable premium carmaker.

BMW Chief Executive Helmut Panke warned that mergers and alliances such as a possible General Motors -Renault -Nissan link only provide short-term benefits at best.

"In the integration process, the brand's profile gets lost," Panke told reporters at a Wednesday evening event. The remarks were embargoed for Thursday.

"A lot of people ask us what the key to success is. BMW goes its own way. We are (so) profitable because we are independent."

Link.

Posted by Frank at 08:09 AM | Comments (0)

Honda says U.S. sales better than expected

TOKYO, July 13 - The head of Honda Motor Co. said on Thursday that sales in North America were stronger than anticipated as customers flocked to its fuel-efficient cars, while demand in the lacklustre Japanese market was in line with expectations.

"We are struggling to supply enough cars in North America," CEO Takeo Fukui told reporters after a news conference at which Japan's third-biggest auto maker unveiled the remodelled Stream minivan for the domestic market.

Link.

Posted by Frank at 08:06 AM | Comments (0)

Toyota recalls Highlander SUV, Lexus models

Japanese carmaker Toyota confirmed Wednesday that it was recalling more than 380,000 Lexus and off-road Highlander models because of defective clips on the carpet under the driver's seat.

The recall action affected some 360,000 Lexus RX 330 and Highlander vehicles sold in the US as well as 20,200 RX 300 and RX 400h models in Europe produced between February 2003 and May 2005, Toyota Germany said.

A Toyota spokeswoman said there was a remote possibility of the clips loosening and the mats getting caught under the accelerator or brake pedals.

Seven owners had complained about the problem in the US, prompting the recall action, the spokeswoman said.

The RX 300 and 400h are the most successful Lexus models in Germany. The Highlander is not sold in Europe, according to Toyota.

Posted by Frank at 08:04 AM | Comments (0)

Is the trusty minivan about to bite the dust?

Vehicle of choice for suburban families under threat from crossovers

Often maligned for a seriously un-hip image, the minivan has been the vehicle of choice for a generation of suburban families. But the car with the soccer-mom image and Dustbuster styling might soon find itself left in the dust.

The main culprit: America’s newfound fascination for crossover vehicles, which blend the ride and style of a passenger vehicle with the practicality of a sport utility vehicle. Crossovers are now the fastest-growing segment of the U.S. vehicle market, while minivan sales are static.

Link.

Posted by Frank at 08:00 AM | Comments (0)

July 12, 2006

Indiana site lets Honda add on

Planner says factory could hold more than 2,000

GREENSBURG, Ind. -- Water pipes, electrical lines and other utilities on the site where Honda Motor Co. plans to build a $550-million auto assembly plant are being designed to handle at least 3,500 workers, a local planner says.

Late last month, Honda officials announced they would build the factory in southeastern Indiana to help the Japanese automaker meet a growing North American hunger for its cars. Analysts say the plant will help invigorate a state hit hard by manufacturing job losses.

The plant -- part of a $1.18-billion global expansion -- eventually will produce 200,000 vehicles annually, increasing Honda's North American production to 1.6 million a year. Honda officials said it will employ 2,000 when it opens in 2008.

But Decatur County area Planning Director David Neuman told the Indianapolis Star for a Saturday story that the infrastructure could mean the company plans to hire thousands more.

Link.

Posted by Frank at 03:01 PM | Comments (0)

Utah Highway Patrol Goes Dodge Charger

The Utah Highway Patrol recently bought some 2006 Dodge Charger Police vehicles powered by a 5.7-liter HEMI® engine. What's notable in this piece, besides being a piece of homerun advertising for Dodge, is how the smokie totes the line that Ford is discontinuing the Crown Vic -- in a way that sounds like he's repeating what the salesman told him.

Salt Lake City TV station KUTV got behind the wheel with the Utah smokies.

Link.

Posted by Frank at 02:54 PM | Comments (0)

Chinese automaker plans U.S. assembly plant

Oklahoma factory will build historic English MG and create 550 new jobs

OKLAHOMA CITY - China’s oldest carmaker plans to build an assembly plant in southern Oklahoma to help revive a historic English automotive brand — the MG.

Nanjing Automobile Corp. will locate a manufacturing facility and parts distribution center at the Ardmore Air Park, said Duke T. Hale, the company’s new president and chief executive.

Link.

Posted by Frank at 02:52 PM | Comments (0)

Improving Child Safety in and Around Cars

When it comes to precious cargo, children are at the top of the list. According to the National Highway Traffic Safety Administration, child safety seats are extremely effective when properly installed - reducing the risk of death by 73 percent for infants and by 54 percent for toddlers. But according to the Safe Kids organization, only 20% of child seats are installed correctly.

Posted by Frank at 02:48 PM | Comments (0)

Cadillac Adds Hand-Crafted Elegance to 2007 SRX

All-new interior enhances award-winning crossover

DETROIT -- The Cadillac SRX crossover, critically acclaimed for its innovative design in one of the industry’s hottest new segments, now borrows a page from Cadillac’s rich and elegant past. The 2007 SRX, launching in August, debuts a redesigned, hand-crafted luxury interior, bringing elegant Cadillac tradition into the modern world of the crossover vehicle.

The new SRX cabin utilizes Cadillac’s new “cut-and-sew” interior process that combines advanced technology with the hand-rendered precision of expert craftsmen. Coverings for components such as the instrument panel, center console and door trim are cut, sewn and wrapped mostly by hand. This enables details such as decorative French stitching, and the near elimination of gaps and seams for a superbly tailored appearance. This is the same painstaking process applied to Cadillac’s limited-production STS-V and XLR-V models, bringing old-world craftsmanship into the heart of the luxury marketplace.

“The SRX is the latest and most complete example of our new approach to interiors, blending advanced technology with the hand craftsmanship that was once, and is again becoming, a Cadillac trademark,” said Jim Taylor, Cadillac general manager. “This new interior adds to SRX’s compelling package of design, performance, luxury and value, within the practicality of a crossover vehicle.”

The 2007 SRX’s redesigned cabin is more inviting and luxurious, with softer surfaces, new flush mounted switches and controls, and enhanced storage. The streamlined new design features a clever “hidden” storage compartment on the passenger side of the instrument panel. The wood trim on the passenger side deploys to reveal a surprisingly wide added storage bin above the existing glove box.

Another example of the detailed execution of SRX interior is also found on the passenger side of the instrument panel. The now-universal use of front air bags on new vehicles normally requires a visible “door” or opening in the dash. The hand assembly of SRX’s instrument panel enables the passenger front air bag to be invisibly concealed. Craftsmen use a technique called “skiving” to carve tiny perforations into the reverse side of the material, through which the air bag can deploy. This eliminates the conventional plastic cover and the corresponding gaps seen on nearly all other vehicles.

The wood trim on SRX envelops the cockpit, starting on the rear doors and continuing to the front doors and through the instrument panel. The optional trim uses a particularly rich authentic wood called Sapele Pommele. Sapele (sa-pell-i) is an exotic wood from East Africa , rarely used on luxury cars, more often favored by makers of fine home furnishings and high-end acoustic guitars.

SRX’s in-vehicle electronics and entertainment also receive a major enhancement for 2007. The renowned Bose 5.1 Cabin Surround ™ digital audio system is available as an option for the first time on SRX. The previous Bose system that had been optional now becomes standard. Also, SRX will offer a “theater” package consisting of Bose ™ 5.1 Cabin Surround ™ , DVD navigation and rear seat DVD entertainment. The audio system now also features an auxiliary port for connecting MP3 devices such as an IPod.

Named Car and Driver magazine's Best Luxury SUV for an unprecedented third consecutive year, the SRX luxury crossover delivers outstanding performance. The standard 3.6-liter V6 delivers good acceleration and fuel economy. The 2007 model also adds a six-speed automatic transmission (Northstar V8 models only) and a new Sport model. The Sport model includes a fresh exterior look with body-colored front and rear fascias and optional 18- or 20-inch wheels. The 20-inch wheels are the largest offered on any luxury crossover vehicle.

Posted by Frank at 02:37 PM | Comments (0)

GM's Alternate Reality Game Yields Real-World Results

Carmaker's Offbeat Online Effort Hypes Ethanol Campaign, Logs 1.8 Million Page Views

DETROIT (AdAge.com) -- For four months, Christopher Love was plagued by a nagging question: Who is Benjamin Stove?

Mr. Love, a 26-year-old from Albuquerque, N.M., was caught up in the mystery with thousands of others across the world, spending between 15 minutes and four hours every day trying to solve it. But what he and his fellow detectives didn't realize was they were really involved in an intricate commercial, part of General Motors Corp.'s "Live Green, Go Yellow" ethanol-ad blitz.

Link.

Posted by Frank at 02:10 PM | Comments (0)

July 11, 2006

Car Prices by Text Message

CarSpotter and Parker's SMS Price Check both offer vehicle price checks by sms/text message.

Parker's, a UK publisher of car pricing guides, introduced its SMS Price Check in 2004. To check the price of a car, users text the word 'price' and the license plate number to 80806. Parker's then texts back exactly what model and year the car is, and what the going prices are if purchased new or second-hand, in good and in bad condition, plus what the trade price is. The service is accessible on all mobile phones and all UK networks, and is charged at GBP 1.50 per valuation.

Dutch CarSpotter also offers consumers price information by sms to guide them through sales and negotiating. Besides year, make and price, CarSpotter sends users details on a vehicle's maximum speed, horsepower and acceleration. Although the service was meant to improve price transparency and the balance of information between dealers and buyers, it turns out that people also use CarSpotter for fun, texting their employer or neighbour's license plate to find out how much their car is worth. CarSpotter also works for motorcycles. CarSpotter valuations are priced at EUR 1.50, and the number to text to is 2020.

Both services are great examples of catering to consumers' infolust: making information available to them wherever they need it most, accessible through whatever channel or device they prefer, so they can get, in this case, the best possible vehicle for the best possible price. Or at least have something to pass the time while stuck in traffic. ;-)

Website: http://carspotter.nl
Website: http://www.parkers.co.uk/pricing/text
via Springwise.

Posted by Frank at 04:44 PM | Comments (0)

Hot Wheels Fuels the Need for Speed in Kansas

Mattel today announced plans for a day-long Hot Wheels® festival in the city of Speed, Kan. on Sunday, August 6, to honor the rich automotive history of America’s rural highways. The industry leader in die-cast cars expects a crowd of more than 5,000 people to descend on the small Midwestern city (population 35), and invites collectors and automotive enthusiasts to join in the fun.

“Hot Wheels® is all about speed, power and performance, so holding an event in a city named Speed makes perfect sense," said Geoff Walker, vice president of Wheels Marketing, Mattel Brands. “Speed, Kansas, serves as a classic example of the car culture that emerged from small communities throughout the country where drag racing, engine tweaking and the whole muscle car movement were born, and that’s what this event will be about. We’re celebrating the need for speed in America.”

Paying homage to these small town traditions, the celebration will kick off with a parade that is expected to be longer than the 0.2 square-mile city. Led by a life-size Hot Wheels® car, the parade will end in a 45-acre field that will play host to the day’s events. Activities currently slated include an extensive car show of classic vehicles and hot rods, a Miss Hot Wheels® pageant, a motorcycle show, food and local vendors, as well as a few show-stopping surprises. Attendees will receive a commemorative Hot Wheels® event car, while supplies last.

Link.

Posted by Frank at 09:23 AM | Comments (0)

Hyundai union to intensify labour action

SEOUL -- The labour union at South Korea's top auto maker, Hyundai Motor Co., said on Tuesday it would intensify its strike action as it continues to negotiate with management over wage increases.

Unionised workers, representing around 80 percent of Hyundai's local workforce, have stopped working for several hours each business day since June 26, demanding higher salaries and incentive payments among other things.

"We are still seeing some major differences in positions," union spokesman Song ki-sok told Reuters by telephone.

Link.

Posted by Frank at 09:18 AM | Comments (0)

Summer Driving Safety Tips

Insurance.com, the nation's largest online auto insurance agency, is helping drivers get ready for the summer driving season with some helpful driving tips. These tips will provide motorists the essentials they need to stay safe on the busy summer roads:

1. Check tire air pressure and oil level
2. Replace air filter
3. Observe speed limit
4. Plan your trip route in advance
5. Take frequent breaks
6. Pack a first aid kit and roadside assistance kit
7. Have proof of auto insurance and emergency phone numbers on hand

Posted by Frank at 09:17 AM | Comments (0)

Sheetz to Be Pennsylvania's First Chain to Sell E85 Ethanol-Based Fuel

PITTSBURGH -- Sheetz today announced that it will become the first chain retailer in Pennsylvania to carry environmentally friendly E85, a clean-burning fuel blend of 85 percent ethanol and 15 percent gasoline. The corn-based, renewable fuel will soon be available at select Pittsburgh Sheetz locations, thanks to a collaborative partnership with General Motors Corporation, VeraSun Energy Corporation, and the Commonwealth of Pennsylvania.

Posted by Frank at 09:14 AM | Comments (0)

Bogus solution to high auto-repair costs

Gaining steam in Congress, the "Motor Vehicle Owners' Right to Repair Act" sounds great on the surface. Backed by four leading consumer groups, including the Automobile Association of America and the Center for Auto Safety, the bill's aim is to keep car-repair costs in check. However, this bill may not cut repair costs to consumers, and it could compromise vehicle antitheft systems and allow unscrupulous mechanics to retune vehicles to crank up performance--and tailpipe pollutants.

Link.

Posted by Frank at 09:12 AM | Comments (0)

Gas prices reach second-highest level ever

WASHINGTON - The average price U.S. consumers paid for gasoline jumped 3.9 cents over the last week to $2.97 a gallon, the second highest level ever, the government said Monday.

Link.

Posted by Frank at 09:10 AM | Comments (0)

Audi: Revving to New Gains

Audi boss Martin Winterkorn loves to push the accelerator up to 180 mph in Audi's high-performance models whenever the German autobahn is empty. But along with building fast, eye-catching, premium cars that rival those of BMW and Mercedes-Benz, he is determined to match Toyota's (TM) famous quality and reliability.

Link.

Posted by Frank at 09:06 AM | Comments (0)

Hyundai expands fuel cell fleet

Hyundai is working with a German builderr of hydrogen production plants to promote fuel cell vehicles. Hyundai says it wants to sell a hydrogen-powered vehicle at an affordable price by 2015.

Linde AG, a German company, developed a mobile refueling station that dispenses either liquid or gaseous hydrogen. Linde has used the station and Hyundai vehicles to raise awareness of hydrogen vehicle technology. Linde expects automakers to start producing fuel cell vehicles by 2012.

Hyundai is testing 32 fuel cell vehicles in Korea and the United States. The automaker plans to enlarge that fleet, company executives say. Some auto analysts predict fuel cell vehicles will capture 10 percent of the global market in 2025 and at least 50 percent by 2040.

Posted by Frank at 09:04 AM | Comments (0)

How about Ford-Renault-Nissan?

Might Ford Motor Co. be a better fit? As investors weigh the pros and cons of an alliance among General Motors Corp., Renault SA and Nissan Motor Co., the Dearborn automaker's name keeps cropping up.

According to the local version of events, Carlos Ghosn, CEO of both Renault and Nissan, first sounded out Ford when he began his search a little over a year ago for a third partner for the Renault-Nissan alliance.

Link.

Posted by Frank at 09:03 AM | Comments (0)

Nissan’s ratings could suffer from alliance: Fitch

Nissan Motor Co’s ratings could be hurt if Japan’s No 2 automaker includes General Motors Corp in its alliance with Renault SA, Fitch Ratings said. Nissan is currently rated ‘A-’ and stable by Fitch, while Renault is rated ‘BBB+’ and stable.

Posted by Frank at 09:01 AM | Comments (0)

Auto sales in China rise 50%; GM remains nation's top seller

BEIJING -- Car sales in China in the first half of 2006 climbed almost 50 percent year-on-year, with General Motors staying out front, Xinhua news agency said.

China saw sales of 1.8 million cars in the domestic market in the first half, up 46.9 percent year-on-year, Xinhua said, quoting the China Association of Automobile Manufacturers.

GM, the world's largest automaker, consolidated its position as China's top seller in the half amid booming demand.

Link.

Posted by Frank at 08:59 AM | Comments (0)

3 Toyota Officials Probed Over Recall

TOKYO — Three Toyota officials are under a criminal investigation on suspicion of professional negligence for allegedly shirking recalls for eight years and not fixing a defect that may have caused an accident, police said Tuesday.

Link.

Posted by Frank at 08:58 AM | Comments (0)

July 10, 2006

Biodiesel Makes the Grade -- for the Dictionary

How Do You Spell “Biodiesel?” Look it up in the Dictionary!

Defining a new level of success, the word “biodiesel” appears in the 2006 update of the Merriam-Webster's Collegiate Dictionary, Eleventh Edition. This marks the first time that it has appeared in the dictionary, and signifies that biodiesel is becoming a household word.

What’s more, word has it that Merriam-Webster put biodiesel on the short list of examples of new words added to the dictionary. That means “biodiesel” joins the ranks of “ringtone,” “soul patch” and “supersize” in drumming up interest in modern lexicography.

The new dictionary defines biodiesel as: “a fuel that is similar to diesel fuel and is derived from usually vegetable sources (as soybean oil).”

“Appearing as a word in the dictionary gives biodiesel the credibility that it deserves,” said Joe Jobe, CEO of the National Biodiesel Board. “It shows we are making an impact on getting biodiesel into the mainstream, and that is very gratifying.”

Biodiesel significantly cuts harmful environmental emissions, promotes greater energy independence and boosts our economy. It has become America’s fastest growing alternative fuel according to the Department of Energy. Production tripled in 2005, reaching 75 million gallons. The industry is on track to double production this year, to 150 million gallons.

Other words making the big book: mouse potato, gastric bypass, soul patch, supersize, drama queen, unibrow, manga, big-box

Posted by Frank at 10:00 AM | Comments (0)

Buying a Jeep Commander -- Analyzing Tim & Amy's Deal

By a bizarre stroke of coincidence I met a nice couple who were in the process of buying a Jeep Commander on Sunday.

You see, I was chasing my dog that was out running off leash, and Tim got out of the Commander and helped me rein her back in. That was when I asked him about the car, and he said he and his wife were going to sign the paperwork on the deal.

Like anyone signing for a big purchase they were a little apprehensive, so after I told him what I did, we talked about the particulars, which I'm going to discuss in two categories - finance and quality.

Finance:
They got a great deal in three different ways. Sticker price on the 2006 Jeep Commander was $37K and change. With Employee Pricing, they were paying $28,000.

So first off, they saved 9 on 37.

Second, they were leasing the vehicle for 38 months and only paying 2.19% interest -- which means Chrysler financial is subsidizing the money!

Third, and this is a little more complicated, but the residual price quoted by the leasing department is $18,000, which essentially puts another $4,000 in Tim and Amy's pocket.

Here's how -- residual is the number the company thinks the car will be worth when it comes off lease in 38 months, meaning that you are paying the rest. In this case, Tim and Amy are financing $10,000 for the lease period.

Now a residual of $18,000 makes sense if the car actually sold for sticker, or $37,000. However, since the car sold for 28K, the estimated actuall value of the Commander in 38 months is closer to $14,000 -- meaning, Tim and Amy should be financing $14,000 as opposed to $10,000.

Which is how they saved $4,000, because when Chrysler goes to sell their Commander, they won't get more than $14K for it at wholesale.

To sum up, Tim and Amy are getting a good deal on this car because they are saving money 3 different ways:
1. Money off sticker price.
2. Subsidized interest rate.
3. Inflated residual price.

Quality:
Now in terms of the vehicle itself, Tim asked me if he should be worried about buying a first year car. In this case I would say no, because the Commander is not a huge departure for Jeep.

In terms of gas mileage, they said they didn't care because they were trading in an old Wrangler which got crappy mileage.

In terms of safety, they wanted a safe family car and they're getting one.

Of course, in terms of big SUV ride and styling, they're getting that, too.

In short, with employee pricing, they're getting a great deal.

Posted by Frank at 09:02 AM | Comments (0)

VW Comes Back Strong

Volkswagen put out a press release about their rebound in the U.S. market, talking about their 20% growth in sales through 2006, and we think it's valid enough to run the whole thing after the jump. Keep in mind that numbers are relative, meaning that sales are up 20% over a disastrous year, which means they are only coming back to their old rate of sales.

However, we think that VW does have a new pep in their step, thanks to a series of brilliant new marketing campaigns, along with refreshed products that make driving a VW and the upscale Audis, all fun again. There's also big news in the launch of the Eos hardtop convertible which , as they like to say, at $27,990 is the cheapest in the segment.

Full release after the jump.

Volkswagen of America, Inc. Posts Six Months of Solid Sales and Marketing Performance

AUBURN HILLS, Mich. -- Volkswagen of America, Inc., today announced brand sales through June were up 20 percent over the same time period last year, supporting the company's overall solid sales and marketing performance for the first half of the year.

Strong January through June sales of the all-new Jetta, Passat and GTI, and the restyled New Beetle contributed to Volkswagen's favorable showing. The all-new 2006 Jetta sedan grew its sales volume by 37.9 percent over the same period last year and the award-winning, newly redesigned Passat showed a 70 percent increase. The all-new GTI and New Beetle coupe also contributed to Volkswagen's strong performance, with sales up 51.5 percent and 30.8 percent, respectively.

Growth in Volkswagen vehicle sales during the first half of 2006 reflect product success, and a positive comparison with 2005 when volumes were lower due to transitions in the model range. As volume gained momentum in the latter half of 2005, with launching new models increasing showroom traffic, Volkswagen anticipates double digit year-over-year growth when year end sales are tallied.

"Volkswagen of America is in a process of change, a clear path forward -- milestoned in product development. It's about finding the balance between the affordable entry level and the aspirational," said Executive Vice President Adrian Hallmark.

Volkwagen is revitalizing its sales and marketing strategy by renewing its focus on a value-added entry- and mid-level vehicle selection, led by the return of the Rabbit and the launch of the Passat wagon, GTI and the segment- redefining Eos.

"With the return of the legendary Rabbit, it's now more affordable than ever to experience Volkswagen's precision German engineering," Hallmark said. "And the $27,990 base price of the Eos breaks the barriers to entry in the hardtop convertible segment. Today, more than ever, Volkswagen's product lineup is true to its definition as a 'people's car.'"

Industry studies validate Volkswagen's momentum, honoring the brand for its leading-edge safety and design and overall value and satisfaction. The 2006 Passat recently earned a "Double Best Pick" designation for outstanding performance in front and side tests conducted by the Insurance Institute for Highway Safety, and earned the top rating in every individual measurement category (head protection, injuries and structural design) for both the side impact and frontal tests. The Passat also ranked top in its class in AutoPacific's Vehicle Satisfaction Awards, in which owners credit the car's interior design, use of high touch materials and European driving dynamics as contributing factors in their overall satisfaction. Additionally, Kelley Blue Book named the Passat among the top ten best redesigned cars for 2006.

The highly acclaimed all-new GTI earned the distinction "Top Sporty Car Under $25,000" by Consumer Reports, and the Jetta and Touareg are both recognized as "Best Buys" by Consumers Digest. The 2006 Jetta and Rabbit were named a "Top Safety Pick" by the Insurance Institute for Highway Safety.

Just recently, Strategic Vision, Inc. released the findings of its 2006 Total Quality Study, in which it noted that Volkswagen showed the most improvement in quality over last year, and named Volkswagen the "Best Full- Line Corporation" for quality standards. In addition, Volkswagen's new look is resonating with buyers. Of the 37 brands featured in the J.D. Power and Associates' 2006 Automotive Performance, Execution and Layout (APEAL) Study, Volkswagen is the most improved, jumping to fourteenth from twenty-ninth in last year's study. The 11th annual APEAL study measures "owner delight" with the design, content, layout and performance of their recently acquired vehicles.

Volkswagen remains committed to introducing technological advancements that move the industry forward. Volkswagen is the leading seller of diesel powered passenger cars in the U.S., with diesel models accounting for 14.9 percent of total year-to-date sales.

In another industry-leading innovation, the highly refined Touareg's new engines offer exceptional torque and brute power. The standard V6 engine provides 240 horsepower at 6,000 revolutions per minute and an impressive 229 lbs-ft of pulling power at 3,200 rpm. The enhanced V8 engine provides 310 hp at 6,200 rpm and 302 lbs-ft at 3,000 rpm, while the clean diesel V10 TDI provides 310 hp at 3,750 rpm and 553 lbs-ft at 2,000 rpm. The use of clean diesel fuel reduces emissions of sulfur compounds and allows for the use of advanced emission control systems. The 2006 Touareg V10 TDI is compliant in all fifty states, and is the first light duty vehicle in the U.S. to include a particulate filter that further reduces emissions, while consuming up to 30 percent less fuel than traditional gasoline engines. This past weekend, three Touareg V10 TDI vehicles participated in the 84th running of the Pikes Peak Invitational Hill Climb. Except for required safety devices and tires, the vehicles were completely stock and unmodified. Finishing 1-2-3 in the Luxury SUV exhibition class, the Touareg team posted a best time of 14:08 besting many purpose-built race vehicles.

Earlier this year, at the North American International Auto Show, Volkswagen signed an agreement with DaimlerChrysler's Chrysler Group to develop and produce a new van for the North American market. The minivan will be presented under the Volkswagen brand, allowing the company to reach a new segment of the market.

To complement its reinvigorated product lineup, Volkswagen kicked off the year partnering with Miami-based advertising agency Crispin Porter + Bogusky. The all-new GTI launch was the first campaign from the new agency partnership, encouraging consumers to 'make friends with their FAST' and introduced Wolfgang and Helga -- the German engineers who encouraged drivers of competitive pimped out brands to "un-pimp your auto" and discover the joys of the GTI that's "pre-tuned in Deutschland." Volkswagen's advertising has generated sales results, consumer enthusiasm -- and awards -- for the brand. At the recent Cannes Lions International Advertising Festival, Volkswagen was honored for its creative excellence and took home four prestigious awards in the sales/promotion and cyber categories. Following the February GTI launch, other well publicized campaigns for the Jetta, Passat and all-new Rabbit followed during the first six months of the year.

Understanding that Volkswagen is more than a car -- it's a way of life -- Volkswagen has appointed MWW Group as its lifestyle and entertainment public relations agency of record. Involvement in key social and entertainment venues such as the Bonnaroo Music Festival, the Teva Mountain Games and the Sundance Film Festival reinforce Volkswagen's commitment to emerging artists, and the active lifestyles of its owners. Volkswagen has maintained a significant presence at owner gatherings, covering a diverse spectrum of events, from the eighth annual national gathering of New Beetle fanatics in Roswell, New Mexico to hosting the Michigan Volkswagen Enthusiasts' "MotorStadt" in our Auburn Hills, Michigan employee parking lot.

"Volkswagen is a brand with deep connections to its customers," explained Hallmark. "We're playing on the momentum of the first half of the year, and the enthusiasm of our customers, as we continue to rev up our product offerings."

Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, Jetta, GTI, GLI, Passat, Passat Wagon, Touareg and Phaeton through more than 600 independent U.S. dealers.

Source: Volkswagen of America, Inc.

Posted by Frank at 08:52 AM | Comments (0)

Employee Pricing a Diluted Weapon?

After last year's gold rush by consumers to get in on the top-secret, behind closed doors sensation of getting honest to goodness "employee prices" on American cars, the early word is that it isn't drawing as many customers with cash in hand as it did the first time around.

Like any promotion, effectiveness wears off, which is why retailers switch between coupons and advertising and savings programs, etc. In the end, people patronize a store or brand because they like the products and the service.

Link.

Posted by Frank at 08:47 AM | Comments (0)

Ad Age Writer Savages Dr. Z Campaign

Bob Garfield, an Ad Age columnist, rips into Chrysler's new ad campaign that revolves around Dieter Zetsche, or "Dr. Z" as he is known in the commericals.

Writing about the campaign where Dr. Z goes to a guy's house with a floor jack and removes his suspension: "There is something eerie about German doctors performing bizarre experiments on healthy 300s."

In the auto industry, Zetsche and the Chrysler Boys are known for staging cheesy, awkward stunts at auto shows where a select number of people get to groan at their antics. With millions in spending and billions in sales on the line, we don't think the mass market campaign will make it past the summer.

Link.

Posted by Frank at 08:31 AM | Comments (0)

Certified Pre-Owned Cars Account for 41% of Dealer Sales

Certified Pre-Owned vehicles make up 41% of all used car sales on dealer lots, a number that has been increasing since the early 1990s.

To get an idea of the numbers: As of last month, year-to-date CPO sales were up 2 percent at General Motors, where slowdowns at Saturn and Saab were offset by growth at Cadillac and Hummer. Sales also rose 7.8 percent at Mercedes-Benz, 14 percent at Chrysler Group, 23 percent at BMW, and 105.6 percent at Toyota, exclusive of Lexus.

Because they're getting a late-model car with a manufacturer’s warranty, consumers are willing to pay a higher price for certified cars than for non-CPO ones. J.D. Power, which has been tracking the CPO market for the last five years, released results of a nationwide survey last month showing that the average premium paid over other used cars amounted to $1,680 in 2005, up more than 12 percent from the previous year.

Link.

Posted by Frank at 08:24 AM | Comments (0)

Toyota Recalling 160,000 Tundras for Air Bags

To avoid having to install expensive child seat latch restraints into the body of post-2002 Tundra pickups, Toyota is electing to recall 160K trucks and deactivating the front passenger air bag switch, according to the Detroit News.

Posted by Frank at 08:19 AM | Comments (0)

Smart Analysis on the GM-Nissan Talks

Finally, someone's got the GM-Nissan linkup talks right. It's not about the companies, it's about bringing Carlos Ghosn into GM.

USA Today does a good job of analyzing what Carlos Ghosn did at Nissan and acknowledging that the company is in a slump right now. Also, that GM may be too big a chunk for him to bite off right now. Also, that the companies don't fit together.

Link.

Posted by Frank at 08:12 AM | Comments (0)

July 07, 2006

Historic Ford GT40 Victory Celebrated at Le Mans Classic

Le Mans, France, July 7-9 2006 – This summer is the 40th anniversary of Ford’s historic 1-2-3 finish at the 24 Hours of Le Mans with the Ford GT40. The anniversary will be celebrated in style at the 2006 Le Mans Classic event.
On Sunday, June 19, 1966, a trio of sleek Ford GT Mark II endurance racers crossed a rain-soaked finish line at the famous La Sarthe circuit in Le Mans, convincingly achieving Ford’s goal of beating Ferrari to the ultimate international racing success.

Marking the 40th Anniversary at Le Mans

A special event will mark the anniversary of the historic Ford victory at this year’s Le Mans Classic, scheduled for July 7-9 at the famous circuit. Ford will present the 1966-1971 grid at this year’s running of the bi-annual event, which has quickly become one of the leading vintage-racing occasions in Europe.

Six grids divided into decades from 1923 to 1979 will participate in the 2006 Classic. The 1966-71 grid, sponsored by Ford, appropriately embraces the GT40 – winner of the 24 Hours of LeMans in 1966, 1967, 1968 and 1969 – and its contemporary competitors.

A strong collection of historic GT40 race cars is expected to be at Le Mans for the Classic, and many will compete in the race, including the original second- and third-place cars from the 1966 running of the 24 Hours of Le Mans. The race is also expected to attract a strong contingent of GT40 competitors from Ferrari, Porsche and other important marques, plus examples of the Ford Mustang, itself a formidable competitor in the late 1960s.

International Victory for the Blue Oval

Seen as the American challenge to Ferrari, the Ford GT40 was a truly international project which underscored the determination and global ambitions of Ford Motor Company and its Chairman, Henry Ford II. Its name was derived from a simple fact – the sculpted and purposeful endurance racing car stood just 40 inches tall.

Ford and legendary names of motorsport – including the creator of the Shelby Cobra, Carroll Shelby – teamed up for the 1966 event and a new version of the GT40 – the Mark II – was entered for the race.

Having already won the 1966 Daytona and Sebring endurance races in America, Ford was confident of breaking its Le Mans jinx. More than a dozen Ford GTs were entered, driven by such famous pilots as Bruce McLaren, Dan Gurney, Mark Donohue, Mario Andretti, Graham Hill, Jochen Rindt, Guy Ligier, Peter Revson and Jacky Ickx.

After the trials of 24 hours, including mechanical breakdowns and inevitable crashes, three Ford GTs were leading the field. The victory went to Shelby American’s black No. 2 car, driven by McLaren and Chris Amon. It edged another Shelby entry, the light blue No. 1 car of Ken Miles and Denny Hulme. Third place went to Holman Moody’s gold No. 5 car, driven by Ronnie Bucknum and Dick Hutcherson.

Ford GTs would go on to win Le Mans the next three seasons and score victories at other important international races.

Bringing the Winners Back Together

Given the significance of the anniversary, Ford of Europe is bringing the privately-owned winning Ford GT Mark II from 1966 all the way from the USA to attend the 2006 Le Mans Classic. It is set to be the first time in 10 years that all three of the Ford 1966 1-2-3 finishers will be seen together at Le Mans.

The black No. 2 Ford GT Mark II is now owned by an American collector. It will be reunited with the second- and third-place cars from 1966 – both of which are expected to be competing in the Le Mans Classic – at the event.
The presence of the winning car makes it possible for Ford and the Le Mans Classic 2006 organisers to recreate the famous 1966 finish for a special photo opportunity for race fans. It is a way for Ford to support the lasting outpouring of enthusiasm for the Ford GT40 long after its involvement in frontline motorsport came to an end.

A Loyal Following

Joining the celebration will be many owners of the new Ford GT, the rare 21st century supercar inspired by the original Ford GT40. Sold by Ford to just 101 customers in Europe, and developed as a result of Ford's global centennial celebrations in 2003, the new Ford GT carries the key strands of the DNA of the Ford GT40 forward for new generations. A convoy of Ford GT owners from Britain, Germany, Switzerland and France is expected to attend the event, along with owners who have independently imported Ford GTs to Europe.

Off the circuit, the Le Mans Classic 2006 is expected to draw the owners of scores of GT40 replicas as well. Thanks to the efforts of specialist manufacturers, even today enthusiasts can get a taste of the GT40 zeitgeist through building and owning a replica, some of which are astonishingly true to the design and construction of the original cars.

Ford of Europe will also participate with its own roadgoing GT40 Mk III, chassis number M3/1107, which has been in Ford’s hands as a press demonstrator since new in 1969. It is one of only seven GT40 road cars ever built.

Posted by Frank at 01:57 PM | Comments (0)

Honda's Seat Belt Reminders Boost Use

Vehicles made by Honda have some of the most persistent seat belt reminders on the road today -- and that vigilance on the part of the automaker leads to a big jump in compliance by drivers and their passengers, according to the Insurance Institute for Highway Safety.

In their recent newsletter the IIHS says that Honda's safety system increase seat belt use to 90%, up from 84% -- and that if all vehicles had the same safeguard, up to 730 lives could b e saved annually. [Honda's seat belt reminder stays on for as long as 9 minutes.]

Link.

Posted by Frank at 01:49 PM | Comments (0)

GM To Proceed With Exploratory Discussions With Renault, Nissan

North American turnaround strategy remains top priority

DETROIT - The General Motors Board of Directors today endorsed a recommendation by the company's senior management that it engage in exploratory discussions with Renault and Nissan regarding GM's potential participation in an alliance among the three companies.

"The GM Board of Directors authorized management to proceed with its plan to consider ideas the other two companies have and to weigh the potential benefits of such an alliance in order to assist the Board in its decision making," said GM Director George Fisher. "Management will keep the Board well informed and the directors, of course, will closely monitor the process to assure that its outcome serves the best interests of all GM shareholders. The Board continues to fully support the company's North American turnaround strategy, and we encourage management to also continue its efforts to conclude a satisfactory resolution of the issues associated with the Delphi bankruptcy and to complete the pending GMAC transaction."

The Board action was taken in response to a request made by Tracinda Corporation, one of GM's larger shareholders, and to expressions of interest made public by the respective boards of Renault and Nissan.

GM Chairman Rick Wagoner will lead the company's effort to conduct exploratory talks with the managements of Renault and Nissan.

"General Motors has a lot of experience with different types of alliances, and some have provided significant benefits to GM's competitive position and financial strength," said Wagoner. "We will enter into discussions with the managements of Renault and Nissan with an open mind - eager to hear their ideas of how an alliance between our companies might work to our mutual benefit. Given the complexity of any potential relationship, it has to be carefully considered on its merits before coming to any conclusion. We are committed to an objective and thorough review of that potential."

Wagoner noted that when the idea of joining an alliance with Renault and Nissan was first suggested to him, he promptly contacted Carlos Ghosn and the two leaders agreed to meet at a mutually convenient time to have an initial exploratory discussion.

"We periodically receive interesting proposals and we owe it to the company and its shareholders to explore how they might work, and to objectively weigh the potential benefits and issues that each might present," Wagoner said. "That is exactly what we recommended to the GM Board in this specific case, and exactly what it has agreed we should do."

In the meantime, both Wagoner and Fisher noted that it is crucial for General Motors to stay focused on implementing its North American turnaround strategy.

"We announced this strategy about one year ago, and have made tremendous progress in implementing all the key initiatives," Wagoner said. "The positive results from these major actions are already evident. We have some major items that we are working on right now that are important to our continued progress, including the Delphi restructuring and the GMAC transaction. So there's plenty more work to do to return our North American operations to sustained profitability. We remain focused on achieving this as quickly as possible."

Posted by Frank at 01:37 PM | Comments (0)

'O Say Can You See' a Massive Chrysler PR Stunt?

Chrysler got 300 of their employees on the front lawn of the campus in white Jeep t-shirts to spell out the first five words of the Star Spangled Banner, ostensibly to raise awareness for the National Anthem Project.

Press release after the jump.

Over 300 Chrysler Group Employees Spell Out 'O Say, Can You See' to Raise Awareness of National Anthem Project

Employee event celebrates Jeep(R) brand's sponsorship of multi-year initiative to re-teach Americans the words to the national anthem * Oakland County Executive joins employees in the singing of 'The Star- Spangled Banner'

Dressed in white Jeep(R) T-shirts and waving miniature American flags, more than 300 Chrysler Group employees formed the first five words of "The Star-Spangled Banner" -- "O say, can you see" -- on the west lawn of DaimlerChrysler's Auburn Hills Headquarters today during morning drive time to welcome the National Anthem Project, a national effort to re-teach Americans the words to the national anthem, to Metro Detroit.

The "National Anthem Project: Restoring America's Voice" is in Detroit July 7-9 as part of a 50-city nationwide tour that kicked off earlier this year from Miami. Oakland County Executive L. Brooks Patterson joined Chrysler Group employees in the singing of the national anthem to honor America.

Created by the National Association for Music Education (MENC), the National Anthem Project is a multi-year national education initiative to re- teach Americans the national anthem after a Harris Poll showed that two out of three Americans don't know the words to "The Star-Spangled Banner." The Jeep brand signed on to be the National Presenting Sponsor, building upon its 65- year heritage and role in U.S. history. First Lady Laura Bush serves as Honorary Chairperson.

The words, "O say, can you see," measured approximately 10 ft. wide by 114 ft. long. Employees represented a variety of departments throughout the company from Design to Procurement & Supply to Communications.

"The gathering of Chrysler Group employees who woke up early to be part of this event reinforces and demonstrates how proud we are to be part of the National Anthem Project," said John Plecha, Director - Jeep Marketing & Global Communications. "The Jeep brand is about freedom, being able to 'go anywhere and do anything' -- the foundation of this country. We're pleased to welcome the National Anthem Project to our hometown."

National Anthem Project in Detroit

In addition to its stop at DaimlerChrysler Headquarters, the National Anthem Project tour will be open to the public on Saturday, July 8 from 11 a.m. - 3 p.m. at the Band Shell on Belle Isle in Detroit and on Sunday, July 9 from noon - 6 p.m. at the Walter P. Chrysler Museum in Auburn Hills. To celebrate the tour's Auburn Hills visit, the Museum will be offering a "Family Free Day" to anyone who visits with a Chrysler Group employee or retiree that day. On display through August 20 is Hot Rods and Cool Mods, a special collection featuring more than two dozen uniquely customized vehicles.

Aspiring performers also have the opportunity to prove their singing skills in the National Anthem Project All-Star Contest, in which one winner from each state will be awarded a $1,000 donation to his/her local music program and given the opportunity to perform at a concert in Washington, D.C. in 2007. Attendees also will be able to support their local school music programs by joining MusicFriends, a non-profit music advocacy group; donations made to MusicFriends will be used toward large-scale awareness programs for the importance of music education.

As National Presenting Sponsor, the Jeep brand has mobilized a patriotic- themed Jeep Liberty and Jeep Grand Cherokee that are traveling with the tour. And because Jeep is the only "go anywhere, do anything" brand, attendees will have the opportunity to have their picture taken "on the moon," behind a static space suit, in one of the most patriotic images in American history.

For more information about how to get involved and support the National Anthem Project and school music education, please visit http://www.thenationalanthemproject.org/ .

Posted by Frank at 01:26 PM | Comments (0)

The End of the Detroit Way?

In this news analysis essay, Tom Walsh takes a hard look at the hard end of The Detroit Way as a model of running the U.S. Automotive Industry.

The peg of course is the proposed coaltion of Carlos Ghosn, Nissan, Renault and GM, which in my opinion is just cage rattling by Kirk Kerkorian, who wants GM to close more plants and fire more workers and shelve more brands faster.

Link.

Posted by Frank at 01:19 PM | Comments (0)

Drive a Red Car? Read This -- Or Be Left Out!

So I was cruising the Internet and came across a story about people who drive silver cars or blue trucks -- or so I thought. The piece is actually about marketing tactics, specifically the intentional use of psychological inclusions and exclusion to compel people to act.

So while it wasn't specifically about automotive marketing, the article is actually about automotive marketing, in a roundabout way.

Link.

Posted by Frank at 01:14 PM | Comments (0)

The MINI Visa - Priceless Brand Affiliation

Not only can you get a Visa card from the Intergalactic bank of MINI, but you can also configure the image of the Coop on the card to either look like the one you own or the one you aspire to buy -- on credit of course.

Link.

Posted by Frank at 11:29 AM | Comments (0)

Check Out Josh Max, NY-Based Auto Writer

A couple weeks ago we ran a short piece linking to a great article on the world's ultimate beater car. The writer, Josh Max, pictured here with a Bentley Arnage, toils away at writing car and motorcycle reviews for the Daily News, Forbes and others, and we thought you might like to check out some more of his work:

What kind of whip does a Soprano drive? Josh fingers Tony, Carmella, Christopher and Johnny Sack's rides.

Josh reviews ten hot motorcycles for Spring 2006, with a few words on sales, trends and the right bike to fit your personality.

Posted by Frank at 10:20 AM | Comments (0)

AARP Teaches Safe Older Driver Classes - Live or Online

AARP, the American Association of Retired Persons, teaches a safe driving class for wheelsters over 50 YOA, that you can take in person or online.

In person, it's ten bucks for two [2] four hour sessions. Online, it's $15.95

Posted by Frank at 10:10 AM | Comments (0)

Hand Cranked Windows Becoming Passe

Hand-cranked car windows are starting to disappear as automakers move to make power windows standard on even entry-level models.

"You are going to see crank windows go the way of the dinosaurs," predicts Toyota spokesman Bill Kwong.

This year, Honda became the first of the largest automakers to banish the crank window, moving entirely to power windows as standard equipment.

"It's not even so much a luxury touch any more. It's an expectation," says Honda's Sage Marie. "That's why you see it on everything from our least expensive model to the highest."

Even if power windows cost automakers a little more, "Nobody wants to appear cheap," says Strategic Vision consultant Dan Gorrell.

Link.

Posted by Frank at 10:06 AM | Comments (0)

July 06, 2006

2006 Mitsubishi Lancer SE: Desirable Features, Outstanding Value

Mitsubishi Motors is thri