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May 30, 2006
Yak! Automotive Ad Analysis
Advertising Age has a couple articles about car advertising that are funb to read, mainly because they make fun of the frenetic pace at which companies adopt, discard and relabel their brands. I spend a lot of time with the TV on while I'm working and with the volume of car ads screaming their non sequiter slogans at me, I often resort to muting the commercials.
Jean Halliday had the good fortune to have an ad guy refer to his tribe as "like ADD ferrets on amphetamines," in her article.
Al Ries, the self-marketed marketing guru, offers a collection of meaningless messages in his article:
"Let engine cool before kissing." Chrysler.
"Insects call it the widowmaker." Mazda.
"You've practically lost your license just looking at it." Mitsubishi.
"Is it OK to say 'balls' in an ad?" Cadillac.
"The kind of acceleration that makes nice people say bad words." Lexus.
Posted by Frank at May 30, 2006 2:27 PM | Filed under 2006 Vehicles
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