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April 21, 2006
Ford Needs to Fire their Ad Agency
We've had some fun recently with the new series of Dodge Caliber ads, which we think are entertaining and effective. As far as the stupid gay-fairy controversy is concerned, it's actually positive for the brand because it's making people talk about the company and to a lesser extent the car.
But we've also noticed great new ads from Kia -- though the first set of Sedona ads were better than the current Optima spots -- and the Volkswagen real-life crash commercials, we think, are fantastic.
But Ford, ugh. Their TV commercials are boring, especially the Lincoln-Mercury ads for the Signature Leasing promo. To be fair, the F-150 commercials are good, but we haven't seen anything else that would compel us to look at a Ford. Fusion ads seem to have taken a breather, though we don't watch every channel -- and what about the Ford Five Hundred, or the fantastic Freestyle for that matter?
The reason I'm picking on Ford is that they made a big deal out of their Way Forward plan which was supposed to include looking at every aspect of the company's operation, as iterated by President Mark Fields on several occasions.
I've been sitting on this notion for a couple months and as there has been no public announcement that the ad accounts are under review, this has got to be a priority for the company, which has good products in dealerships.
Posted by Frank at April 21, 2006 2:13 PM | Filed under Auto News