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November 20, 2005
The New Rush, or The New Bling?
If you haven't seen a Range Rover Sport on the street, you may not fully agree with this assessment. But a colleague of mine was driving one, same color as above, and I'm convinced you'll start seeing the famous, infamous and no-right-to-be-famous driving them soon enough.
My call is that the Range Rover Sport is the new Blingmobile, SUV Division.
Matter of fact, after I saw the RRS, I was wondering where the marketing was -- surely Land Rover wanted to get the word out about this vehicle that is even outselling the new LR3 so far this year. It's fast-looking, with an aggresive posture that makes it look like some sort of off-road chase vehicle, more than a daily driver. Maybe Rover will cook a deal with someplace like Lake Tahoe, because that's the crowd for this baby.
Oh, so my point about marketing has been answered recently, with Land Rover pushing a new campaign, The New Rush, all over the Internet. And elsewhere I'm sure, but we don't own a TV and only use newspaper to fill shipping cartons.
There are two RRS's available, the HSE with a naturally aspirated, 4.4-litre, 300-hp V8, starts at $56,750. The Supercharged Range Rover Sport has a 4.2-litre, 390-hp supercharged V8 and starts at $69,750.
Posted by Frank at November 20, 2005 6:20 PM | Filed under Auto News
| Land Rover