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November 20, 2005
The Logic of Subcompact Design
In a recent article we wrote about the waves of subcompacts from Nissan [above], Toyota and Honda on the way, and wondered if there were enough customers, seeing as how there's only four vehicles in the segment right now.
Each company wants to sell 4,000 to 6,000 of the vehicles every month, not that much of a stretch, but the real logic behind this deluge is gaining the entry level customer on your brand's team.
According to J.D. Power's Information Network, subcompact buyers are more likely to trade up to a larger car made by the same brand than any other automaker. Perhaps it has something to do with the psychographics of proving to the salesman you were indeed worth talking to the first time around.
Posted by Frank at November 20, 2005 7:05 PM | Filed under Auto News