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November 7, 2005
Subaru, Nissan, Ford Invest in Latino Marketing
With Hispanic spending estimated to be worth $1 trillion by 2010, it makes sense for car companies to go where the money is -- speak the language of car buyers.
Spanish language marketing is not new, but with the demographic shift in America it's becoming a cornerstone of marketing budgets. Subaru has just sponsored the 2005 International Latino Film Festival, which runs in San Francisco from November 4-20, and Nissan ran two commercials for the Altima on the Latin Grammy's Nov. 3.
Ford also has a new spanish language campaign for their Fusion mid-size sedan, at this site: www.fordenespanol.com/cars/fusion/.
Using the theme, "chispa," the Spanish word for spark – Ford has an integrated Spanish-language television, print and digital marketing campaign to launch the 2006 Fusion. At the Fusion site, visitors can use the “Fusion Music Mixer” to blend Latin styles like reggaeton, salsa and tango with other genres, such as country, R&B and hip hop, to create their own dance music.
Posted by Frank at November 7, 2005 3:48 AM | Filed under Auto News
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