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November 15, 2005

San Francisco 49ers Team Up With Cadillac To Unleash A Powerful Driving Force

One-of-a-kind customized San Francisco 49ers Escalade to be Unveiled November 18

When the doors open at the 48th San Francisco International Auto Show, the shining star will be a one-of-a-kind customized San Francisco 49ers Cadillac Escalade. The unique vehicle will be unveiled by Cadillac and 49ers player Mike Rumph during auto show VIP Night, and then displayed throughout public days November 19-27.

A unique paint job blending a creative mix of 49ers team colors in a chameleon-like fashion will be highlighted by a specialty grille featuring a 49ers logo, “49ers Edition” badging, 20-inch wheels with red painted calipers and team branded wheel caps, exterior chrome touches and color-matched running boards.

The interior strikes a chord with 49ers logo-embroidered headrests, two nine-inch headrest monitors plus wireless remote, installed Xbox video game system with Madden NFL 06, red suede seat inserts on luxurious shale leather, tone-on-tone 49ers logo floor mats, and more.

The 49ers Escalade will be given away to one lucky fan at halftime of the final 49ers regular season home game on January 1, 2006. Fans can enter through November 25 at the Cadillac display at the auto show or online at www.findyourstyle.com for a chance to be selected to take part in the “49ers Kick to Drive” Kicking Contest sponsored by GM. Five contestants are selected to kick at each of the two pre-season and seven regular season home games, with nine winners being invited back for the final kick-off and a chance to take home the vehicle as the grand prize.

VISUALS:
# One-of-a-kind 49ers Escalade unveiled by Cadillac & 49ers player Mike Rumph
# Close-up opportunities of vehicle attributes inside and out
# Chance to speak with Cadillac spokesperson Randy Parker and 49ers player Mike Rumph
# Xbox system loaded with Madden NFL 06 video game

WHEN:
Friday, November 18, 2005
6:30 PM – Vehicle Unveiling
7:00-9:30 PM – VIP Night of the San Francisco International Auto Show

WHERE:
Moscone Convention Center (on Howard between 3rd and 4th)
747 Howard Street, San Francisco, CA 94103
**Special media check-in located in South Hall Lobby (east side of Howard Street)
Parking is available in garages around Moscone

Posted by Frank at November 15, 2005 10:14 PM | Filed under Auto Marketing | Auto News | Cadillac | GM

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