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November 21, 2005
Kia Looking to Expand in Middle America
Kia wants to double sales to over 560,000 units within the next five years and intends to target the country’s vast middle to accomplish its aims, according to Automotive News.
Newly installed COO Len Hunt said, "If you look at mid-America, places like Indiana, places that aren’t the image markets, this is where Kia can make huge advances.” Hunt also said the company was looking at the vast market of consumers with weak credit: "Sixty percent of Americans have credit issues, yet they’re not villains," he said.
Kia’s sales are up 4.6 percent increase over last year; Hunt joined Kia on Oct. 7 after serving as executive vice president of Volkswagen of America. Hunt said the company needs a “halo vehicle” to drive showroom traffic, though Kia does have six new or redesigned vehicles on tap for 2006.
Posted by Frank at November 21, 2005 12:27 PM | Filed under Auto News
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