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March 21, 2005
Subaru. Ad. Campaign.
Subaru has a new ad campaign titled: Think. Feel. Drive.
What a great website -- in itself -- and in terms of integration with the recently revamped Subaru.com. The four-speed shifter pictured here acts as a navigation platform for the "Read it," section of the site, complete with whooshy sound effects.
There are two other sections, "See it," which is a sharply produced video section. The third section, "Experience it," acts as the bridge between this general marketing effort and the new Subaru.com -- creating a unique, unified web campaign that exploits the best design while still accomplishing its mission.
If there are marketing awards for interactive advertising production, Subaru's team of DDB New York should win hands down in the auto category.
Because it also accomplishes the primary goal of all advertising -- it gets you excited enough about the brand to want to participate. Which means buying a Subaru, of course. [Check out the Notebook's Outback review.]
There's more to the new campaign besides the website -- a pair of 30-second TV spots, titled "Two Wheels" and "Road Grip," feature the Legacy and Outback. There is also a coordinated print campaign to compliment the vehicle promotion and the new three-word mantra.
Posted by Frank at March 21, 2005 11:54 PM | Filed under Auto News
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