Car owners are trying to wise up their vehicle needs by turning towards own maintenance measures rather than buying new vehicles in the market. And to make sure that they properly maintain their cars, 3M has an array of products for their vehicle maintenance needs. Americans now look at their cars as valuable assets worthy of investing time and elbow grease to keep them running and looking good, so shows the second annual 3M “Elbow Grease Economics” national study.
In “Elbow Grease Economics”, a study of 1,835 car owners in the United States, 3M Car Care found that a growing number of consumers are taking their car maintenance into their own hands — and on their own driveways – as their household budgets continue to tighten and their economic fears grow. And the younger generation of car owners ages 18 to 34 is even more focused on caring for their own cars, creating a new wave of automotive do-it-yourselfers.
Key findings of 3M Car Care’s “Elbow Grease Economics” include:
- Just over one-third (36%) of car owners consider their car to be one of their biggest investments, although for those making between $50,000 and $75,000 annually, this increases to 42 percent.
- Nearly half (49%) of car owners are dependent on their cars to get to work or find a job. This is even higher among men ages 45 to 54 at 65 percent.
- More than one-third (34%) of car owners feel they have to take better care of their car now because they can’t afford a new one.
- For some respondents, the economy is so worrisome that 3 percent say they are afraid they might have to live in their car if their home is foreclosed.
3M Car Care offers an entire line of consumer car care products, all based on its high-performance professional products, to make it easier for consumers to take care of routine maintenance and car appearance projects. It also offers easy to use kits for tune-ups, headlight restoration and other tasks with all of the products needed for the job in one package.
(Source) Press
Tags: 3m, car care products, car maintenance, car owners, consumer car, driveways, elbow grease, high performance, household budgets, new vehicles, professional products, respondents, routine maintenance, tune ups, vehicle maintenance