2010 Toyota iQ

2010 Toyota iQ

The 2010 Toyota iQ is an undisguised attempt to grab the very-tiny-car slice of the U.S. auto market, the one currently cornered by the miniscule Smart Car. Toyota is already planning on delivering more for less at higher quality: A formula that has not failed them in the U.S. yet. The iQ measures just less than ten feet in length, five and a half feet in width, and five feet in height, which makes the it about as wide and as tall as a Corolla and less than a foot longer than a Smart, and yet it can seat up to four people. 

Not a bad start, but in addition to more room in a smaller space, the tiny iQ almost doubles the Smart Car’s fuel efficiency rating by means of a clean-burning diesel engine. The five-speed gets an astonishing 62 MPG with the automatic not far behind at 59 MPG. The iQ will not be marketed as a money saver but will not be cheap in its own right. MSRP for the 2010 Toyota iQ, though part of Toyota’s economy Scion line, is expected to be close to that of a Mini Cooper.