Mobile content advertising is the new tactical strategy that most companies are banking on and now you can add the scheduled launch of the 2010 Mustang to that growing group. Ford announces the rollout of the 2010 Mustang campaign via Myxer, one of the largest and fastest growing site for ad-supported mobile entertainment that carries a large following.
Among the details of the deal included:
- Myxer’s new Mobile Media Storefront (www.myxer.com/mustang) which showcases Ford branded content and the best user-generated Mustang content in a custom-designed storefront, available on both the web and mobile web.
- Complete ad placement ownership within the delivery path of content to users’ phones
- Sponsorship of Myxer’s Cars wallpaper category www.myxer.com/Wallpapers/Cars/
- Home page takeovers & Pick of the Day www.myxer.com
“Ford is leveraging both our leading technology platform and our 22 million member community on the web and mobile web to extend their brand to mobile devices in a very engaging and personalized manner. Ford clearly recognizes the proven value of mobile content as a means of generating lasting brand awareness and loyalty, through delivery of its own branded mobile assets as well as content created by its passionate users.”
(Source) Press
Tags: mobile content, mobile devices, mobile media, Mustang, myxer, tactical strategy