CarBuyersNoteBook

Kia Motors adds another award to its repertoire of vehicles as the 2010 Kia Soul has been named as the “Grooviest Interior” on the Ward’s AutoWorld “Interior of the Year” list. Recently launched in Miami and on sale now in dealerships nationwide, Soul was one of only 11 vehicles honored for offering great looks and great value along with extensive safety features, comfort and convenience features.

“We are extremely pleased with Ward’s recognition of the Soul as a youthful, aesthetically pleasing vehicle that offers consumers tremendous value,” said Michael Sprague, vice president, marketing of KMA. “As we continue to focus heavily on design, both with the Soul and our upcoming 2010 Kia Forte, we are confident that consumers will recognize our continued commitment to providing stylish vehicles with an emphasis on value, safety and quality.”

Available in four trims (Soul, Soul+, Soul! and Soul sport) and with a base price of $13,300, Soul offers consumers a highly personalizable vehicle with an equally “groovy” yet user-friendly and practical interior space. With design elements influenced by the car’s audio system, Soul offers an uncluttered dashboard with a three-dial instrument cluster, LCD illumination and floating center stack design that provides access to the AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities and three months complimentary service.

Standard USB and auxiliary input jacks also are in the center console with full iPod and MP3 controllability via the audio head unit and steering wheel controls achieved with an optional accessory iPod cable.

Passengers also will be treated to unique patterns and style regardless of trim. The Soul+ trim offers funky black cloth seats with “glowing” Soul logo inserts while the Soul! trim comes with a distinctive sand-black interior with houndstooth-patterned inserts. The Soul sport presents a bold red-black interior trim with red-trimmed cloth seats and metal-finish interior accents. Further enhancing the personal lounge feel, an Audio Upgrade Package (optional for Soul+, standard for Soul! and Soul sport) offers speaker lights that pulse to the beat of the music or simply add mood lighting to the interior cabin.

(Source) Press