CarBuyersNoteBook

Motorists who have been longing to find out when the 2009 Nissan Cube will be available need not wait any longer. The all-new 2009 Nissan cube goes on sale today at Nissan retailers nationwide, sporting an engaging asymmetrical exterior design, socially oriented lounge-style interior, a powerful and fuel-efficient 1.8-liter engine, six standard air bags, a full catalog of innovative accessories, a starting Manufacturer’s Suggested Retail Price (MSRP) of $13,990 and one other thing – an innovative marketing campaign centered around a downloadable-content-rich “cube Mobile Hub.”

Access to the “cube Mobile Hub” will be available (beginning May 15) through a shortcode or “text to” number incorporated into the traditional marketing media mix, including television, print, direct mail and interactive. Once at the Mobile Hub, users will have the opportunity to download unique content, such as wallpapers, videos, music, ringtones and a link to the nissanusa.com mobile site.

The iPhone app, “cube Party Roundup,” is scheduled to go live on June 15 and will be available for play in single-player and multi-player modes (up to eight friends). The personalizable, mission-based driving app sends the player around a city picking up friends, ice, music and other items before a party.

Additional levels allow the player to pick up dates, go to concerts and other activities, all the while navigating around various obstacles to complete the mission. A Facebook version of “cube Party Roundup,” where users will be able to share their progress with friends, will go live in early July.

(Source) Press