The start of a new era in smaller modes of transportation has been made official with the arrival of 100 new Ford Fiestas on U.S. shores. The European-built Fiestas arrived today at seaports in Baltimore and Oxnard, Calif., and will be loaned for six months to 100 young trendsetters chosen from more than 3,300 applicants as part of the “Fiesta Movement.”
Those picked to drive the European Fiesta will share their experiences online through social media sites such as Facebook, Flickr and YouTube to build buzz and anticipation for the vehicle’s North American launch early next year.
The Fiesta already is a hit in Europe and Asia, where it went on sale last year and earlier this year, respectively. The new Fiesta already is the second-best selling vehicle of any make across Ford’s 19 major European markets, and is headed for its best month yet in Europe in March. Early response from buyers in China and other Asia-Pacific markets already is outstripping company expectations.
The 100 five-door Fiestas coming to the U.S. were built at Ford’s Cologne Assembly Plant in Europe. For many U.S. customers, it will be their first chance to see and read about the small car that is one of three finalists for the World Car of the Year award that will be announced next month at the New York International Auto Show.
Designed and developed as Ford’s first global car, the Fiesta takes the nameplate’s three-decade heritage to a new level with its eye-catching kinetic design, widely acclaimed driving dynamics and unexpected refinement.
(Source) Press
Tags: european markets, global car, international auto, kinetic design, nameplate, new ford fiestas, Small Car, world car of the year